Video Creation Service

30 Visually Stunning Enterprise Application Explainer Video Examples To Capture Attention

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Enterprise Application Explainer Video Examples
FAQ
Crafting Strategy for Enterprise Video Impact
Why Advids for Enterprise Application Explainer Video?
What is a Enterprise Application Explainer Video?
What do top Enterprise Application Explainer Videos have in common?
What makes Enterprise Application Explainer Video effective?
How long should your Enterprise Application Explainer Video be?
How to create Enterprise Application Explainer videos?

Discover how compelling visuals are revolutionizing enterprise applications through the power of explainer videos. This article showcases how impactful design can simplify even the most complex software. We will explore how animation, subtle interactions, and crystal-clear visual communication significantly boost user engagement and strengthen brand identity. We'll also delve into the strategic use of data visualization to demystify intricate processes.

Video's role in modern marketing:

Video content accounts for 82.5% of all web traffic.
32% of companies want to create more webinars and live events videos in 2024.
Mobile video ads are estimated to make up 50% of YouTube's ad revenue.

Unlock the potential of kinetic typography to elevate your application's user experience. We've curated 30 outstanding explainer video examples demonstrating how striking visuals transform intricate functionalities into captivating narratives. Learn how attention-grabbing design and innovative animation can enhance your application's brand and substantially broaden its reach. Analyze the influence of these 30 enterprise application explainer video examples on improving user adoption.

Enterprise Application Explainer Video Examples

1. Sigga

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Duration : 1 minute and 12 seconds

Cutting through the noise of complex enterprise solutions demands genuine proof, not just claims. This workflow explanation video confidently positions Sigga as a leader by showcasing concrete, impactful results from wrench time improvements to millions in annual savings. It grounds its message in tangible productivity gains.

The visual presentation of these achievements, alongside glimpses of real-world applications in demanding environments, builds significant trust. Unlike videos that over-promise, Sigga's video leverages data and demonstrates deep industry expertise and global reach, offering an inspiring look at how robust mobile solutions truly prepare businesses for the future.

What We Can Learn

Clearly identify common challenges faced by the audience making your solution the obvious helpful answer.


2. Snap Change management video

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Duration : 1 minute and 14 seconds

Unveiling the future facility, the video's sweeping views and meticulous rendering convey the scale and modern design of Snap'in. Clean architectural lines and expansive windows translate vision into tangible reality, suggesting a bright, forward-thinking environment built for operational efficiency.

Dynamic camera movement guides the viewer through the functional layout, highlighting accessibility and purpose with human figures. This powerful visual storytelling effectively serves as a change management video, illustrating the evolution of Daher's physical space and inspiring others to communicate transformation through compelling visual journeys.

What We Can Learn

Visually connect technical process steps to the final printed product showcasing tangible results.


3. PLANNING IN A BOX Explaining integrations video

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Duration : 1 minute and 15 seconds

In the restless world of supply chains, unforeseen hitches can quickly unravel entire operations. Planning in a Box offers a critical lifeline, delivering real-time visibility and connecting your entire network of suppliers, vendors, and partners.

This potent platform secures access to vital data across the chain. It allows seamless collaboration through explaining integrations video calls, chats, and notes, empowering immediate, informed decisions based on alerts and IoT insights. Predictive analytics provide a roadmap, clarifying future challenges.

Implementing this solution provides a powerful lever for control, saving significant resources and transforming supply chain navigation from reaction to proactive strategy.

What We Can Learn

Clearly highlight a strong unique benefit early on to capture viewer interest immediately


4. Astera User adoption video

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Duration : 1 minute and 26 seconds

Transforming complex, unstructured data into actionable intelligence is now simpler than ever. Astera introduces AI Capture, a powerful innovation within ReportMiner 10 designed to automate data extraction with remarkable ease across various document types like PDFs and spreadsheets. This user adoption video expertly demonstrates the platform's capability.

The visual storytelling, particularly the animated AI cursor effortlessly navigating and capturing information, makes the automated process incredibly compelling. It drastically cuts down manual input, freeing professionals in fields like healthcare or finance to gain valuable insights and drive efficiency by focusing on strategic analysis instead of tedious data entry.

This video sets a high standard for communicating advanced software capabilities by highlighting tangible benefits and user empowerment. It is truly inspiring for anyone looking to create engaging product showcases.

What We Can Learn

Make abstract concepts concrete with animation video explains complex ideas 6 times faster than text


5. AvePoint B2B explainer video

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Duration : 1 minute and 27 seconds

Charting the climb toward digital transformation success reveals steep risks. For anyone crafting a B2B explainer video, this example stands out by vividly illustrating how lurking dangers like data misuse and access control failures can send progress tumbling down.

Enter AvePoint, positioned not just as a product but the vital rope and ice axe for this ascent. Their platform provides the secure handhold for Microsoft 365 migration, operational confidence, and essential data protection, making the summit achievable.

This visual narrative of overcoming challenges resonates deeply, demonstrating AvePoint's proven capability trusted by 7 million users, including a quarter of the Fortune 500, enabling truly safe collaboration.

What We Can Learn

Clearly explaining service benefits through simple animation simplifies understanding, boosting engagement significantly.


6. Arcadia Technology explainer animation

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Duration : 1 minute and 2 seconds

Untangling the complex web of healthcare data is a visual journey compellingly presented here. Arcadia showcases its platform and approach through dynamic, clean animation that mirrors the streamlined clarity it brings to disparate data sources.

The animation brilliantly visualizes this transformation, depicting raw information flowing into charts and graphs, creating a unified fabric for health insights. This is a strong example of technology explainer animation, showing how data empowers action from bedside to strategy.

Beyond just the platform, the video subtly conveys the value of dedicated teams, illustrating that Arcadia partners in growth. It serves as an inspiring blueprint for effectively communicating complex, data-driven solutions.

What We Can Learn

Clearly highlight core benefits and features visually potentially increasing viewer purchase intent ninety seven percent.


7. Keeley Construction Product value video

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Duration : 1 minute and 40 seconds

More than erecting structures, Keeley Construction cultivates thriving communities through their work. Their approach is profoundly guided by a steadfast mission highlighting core values; quality, service, and safety anchor every project they undertake.

Showcasing broad competence across civil, paving, building, and industrial realms, they harness significant in-house expertise. Local teams ensure a truly personal touch, extending their unique family culture to client partnerships, ensuring a more collaborative experience.

This commitment delivers tangible benefits and integrated solutions. As a product value video, it effectively illustrates their distinction and dedication across diverse projects, from initial concept to final completion.

What We Can Learn

Clearly highlighting core functionality access points maximizes immediate viewer grasp of overall value.


8. Sugar Market Complex system video

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Duration : 1 minute and 45 seconds

Revealing the hidden potential in every customer connection, this complex system video introduces Sugar. It beautifully simplifies how unified data and intelligent analysis transform the entire customer experience. The visual storytelling makes the platform's core strength freeing teams from manual tasks to focus on meaningful interactions remarkably clear and compelling.

Experience the impact of valuable insights delivered instantly, letting you truly understand prospects before engaging. Data entry nears zero, reclaiming valuable time. This intelligent analysis proactively alerts teams to opportunities or issues, enabling prompt, effective action. Backed by cutting-edge cloud technology, its infinite expandability ensures growth is never limited.

What We Can Learn

Clearly explaining value through video drives action leading to over 70 percent of viewers making a purchase.


9. mozaic 3+ Complex system visualization

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Duration : 1 minute and 51 seconds

Engineering at the atomic level defines the narrative in the mozaic 3+ video, showcasing a leap in data storage capability. This powerful visual communication dissects the intricate processes and pioneering material science driving unprecedented areal densities, making highly technical concepts accessible.

Providing a masterful complex system visualization, the video underscores the immense research and development behind this innovation. It inspires by demonstrating how foundational scientific grit delivers mass capacity solutions vital for scaling the ever-expanding global cloud ecosystem and managing tomorrow's data deluge efficiently.

What We Can Learn

Use detailed animation to clearly reveal hidden system efficiency and inner workings.


10. OpenText Enterprise user adoption video

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Duration : 1 minute and 57 seconds

Navigating the immense volume of organizational content, where vital details hide within every email, image, and scan, presents a significant hurdle. Transforming this raw data for intelligent business decisions demands a sophisticated approach like Intelligent Capture.

What's impressive is its omni-channel ability to swiftly recognize, extract, and integrate critical information downstream. The true insight lies in the clever synergy of AI combined with human validation; corrections aren't just fixes, they train models.

This continuous learning system isn't merely efficient; it profoundly shifts where employee time is spent. This enterprise user adoption video powerfully demonstrates how liberating teams from tedious validation unleashes productivity for high-value tasks like innovation and strategy, driving real cost savings.

What We Can Learn

Clearly explaining unique service offerings and innovation boosts potential customer conversion by fifteen percent.


11. SundaySky Customer onboarding video

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Duration : 1 minute and 58 seconds

Dynamic, personalized video tailored for any audience becomes a reality with SundaySky. This AI-powered platform offers a unified space to create diverse video types, from marketing spots to customer support guides, dissolving traditional barriers to scaled, engaging content production.

Its core strength lies in personalization capabilities, allowing you to create a tailored customer onboarding video or generate media instantly using AI prompts. Combined with integrated tools, it simplifies production significantly. This empowers teams to produce unlimited, high-impact videos, unlocking unprecedented scale and productivity.

What We Can Learn

Show the entire process from raw input to finished output clearly explaining efficiency and product transformation.


12. Ubiquiti User role explainer video

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Duration : 1 minute and 9 seconds

For organizations managing expanding and intricate networks, the infrastructure challenges are immense. Ubiquiti's UniFi Dream Machine Pro Max emerges as a formidable solution.

Presented as the essential next evolution, this device is built for unprecedented scale, capable of managing hundreds of UniFi devices and thousands of clients with double compute resources. The video orchestrates a visual journey, transitioning from dense device arrays to an arena-scale network representation, while clearly demonstrating raw routing performance up to 5 Gbps, even with demanding deep packet inspection and security services active.

Crucial high availability features provide seamless redundancy and peace of mind for mission-critical operations. This insightful presentation acts as a compelling user role explainer video, detailing how administrators gain mastery through integrated 24/7 expert phone support available directly from the site manager dashboard, ultimately empowering them to manage vast, complex environments with confidence.

What We Can Learn

Clearly frame your solution around a common real world problem faced by busy audiences.


13. Exela ROI demonstration video

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Duration : 1 minute and 9 seconds

Picturing your company thriving in a decade requires a fundamental shift. This animation beautifully visualizes the critical need for a digital-first mindset, linking strategic adoption of technology directly to accelerated organizational growth. It promises not just change, but reaching your goals significantly faster.

The visual journey clarifies this transformation path: moving from disparate data to standardized information, seamlessly connecting systems, and applying automation and AI across operations. This digital-first approach not only frees valuable human resources but also empowers employees with intuitive data visualization for truly enhanced customer experiences. By clearly linking these steps to tangible benefits like accelerated growth, the video functions effectively as a compelling ROI demonstration video.

What We Can Learn

Visualize product transformation through each processing stage building audience understanding.


14. ServiceNow Enterprise migration video

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Duration : 1 minute and 9 seconds

Beyond just showing software, this video offers a visual breath of fresh air, presenting a future where business operations shed their manual shackles. It compellingly illustrates how transitioning to modern digital workflows unlocks significant efficiency, making complex tasks feel fast and easy for everyone involved.

The Now Platform is central to this evolution, and as an enterprise migration video, this piece clearly shows how it simplifies complexity on a single cloud platform. Native intelligence and intuitive experiences empower users to predict, prioritize, and proactively manage work that truly drives the business forward.

This workflow engine seamlessly connects siloed systems across IT, employee services, and customer interactions, delivering unified experiences. Its an inspiring look at how ServiceNow helps organizations create the workflows that matter most, boosting overall enterprise productivity.

What We Can Learn

Clearly framing challenges before presenting solutions creates relevancy and builds trust.


15. Digitate B2B tech explainer Video

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Duration : 2 minutes and 12 seconds

Navigating the intricate maze of enterprise systems frequently leads to disjointed processes and wasted effort. This B2B tech explainer Video effectively illustrates this challenge, showing how layers of siloed applications hinder transaction flow and operational understanding for teams. The visual representation of complex interdependencies highlights the difficulty of maintaining seamless operations manually.

Digitate's Ignio AI.ERPOps steps in to untangle this complexity. Leveraging AI, it intelligently maps system dependencies, autonomously addressing interface issues. Crucially, it shifts operations from reactive fixes to proactive prediction, analyzing metrics to alert teams before disruptions occur, ensuring a far smoother business flow.

What We Can Learn

Clearly explaining the massive e-waste challenge projected at 76.7 million tons drives urgent action.


16. Trillium Internal training video

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Duration : 2 minutes and 19 seconds

Confronting the sheer scale and messiness of modern data landscapes requires a powerful solution. Trillium DQ for Big Data presents its capabilities through a compelling visual narrative. The animation, depicting data flowing from diverse sources and undergoing transformation, builds confidence by clearly showing the process of achieving reliable, high-quality data needed for strategic decisions.

Putting powerful data cleansing and validation into a user-friendly interface empowers business teams directly. Demystifying complex big data quality, the visual approach offers clarity, proving useful as an internal training video for teams seeking trusted insights. This platform supports crucial initiatives from governance to fraud detection.

Built for the demands of big data and cloud, it delivers enterprise-grade scalability and performance. This enables organizations to confidently leverage their data's full potential, paving the way for successful machine learning and AI applications without needing specialized expertise.

What We Can Learn

Visualizing seamless integration demonstrates how the system solves complex interface problems, simplifying work.


17. Zebra Software onboarding video

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Duration : 2 minutes and 28 seconds

Facing the dynamic challenges of daily store operations requires intelligent tools. Zebra presents Associate Performance, functioning as a central nervous system for retail teams. It dynamically optimizes workforce assignment based on real-time needs, moving beyond static plans to predict and address issues proactively, ensuring tasks are assigned to the right associates for maximum efficiency.

This software onboarding video effectively showcases how associates gain autonomy, managing shifts and tasks easily via their own devices. The system learns from manager feedback, continuously refining its recommendations. This combination of intelligent automation and employee empowerment offers a compelling path to improved performance across the entire retail footprint, making complex tasks feel simple.

What We Can Learn

Clearly explaining key product benefits in explainer videos boosts audience understanding up to 74%.


18. Relay Product demonstration video

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Duration : 2 minutes and 53 seconds

Grappling with risk transfers in insurance and reinsurance often feels like piecing together a vast, disconnected puzzle. This product demonstration video masterfully illustrates the chaotic reality of siloed data and manual workflows that lead to costly delays and missed opportunities, vividly portraying the friction in traditional processes.

The Relay platform emerges not just as software, but a central nervous system for risk transfer, seamlessly uniting people, systems, and diverse data sources. Its intuitive interface brings clarity from chaos, enabling professionals to collaborate efficiently, secure quotes faster, and unlock new business potential with technology-driven precision. This agile, open system adapts to needs, transforming cumbersome workflows into streamlined solutions and serving as an inspiring example for future video creation projects.

What We Can Learn

Clearly highlight core benefits like convenience and security through compelling visual demonstration in action.


19. NICE Enlighten B2B tech explainer

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Duration : 2 minutes and 6 seconds

Tracing humanity's drive to simplify work, from early mechanical aids to kitchen gadgets, brings us to a powerful advancement for customer service. NICE Enlighten represents this innovative spirit, focusing on a historically manual and complex process.

This complete business solution leverages AI to automate contact center quality management entirely. By objectively analyzing key behaviors from 100% of interactions, it moves beyond limited, subjective samples. This is a compelling B2B tech explainer solution that frees supervisors and quality teams dramatically.

Automated coaching preparation complements the analysis. Agents gain trust from consistent, unbiased scoring and benefit from real-time guidance prompts during live calls. This dual approach fosters continuous agent development and elevates overall customer experiences.

What We Can Learn

Clearly frame complex technical problems and present a focused solution for immediate audience resonance.


20. Lifesize Enterprise software explanation

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Duration : 2 minutes and 9 seconds

How do modern businesses meet escalating customer expectations? Navigating today's landscape demands a contact center platform designed for seamless interactions across channels, cutting through the complexity of tangled legacy systems. Lifesize's CXengage provides a unified cloud solution precisely for this evolving need.

CXengage creates a single, holistic view of customer interactions, empowering teams to deliver exceptional experiences. This brings valuable data and insights for proactive agent coaching. The platform scales, morphing effortlessly with demand. The seamless pivot between various channels proves crucial in any enterprise software explanation, culminating in the powerful video support demo showing real-time visual problem-solving.

What We Can Learn

Clearly explaining transaction processes via video reduces potential failed payments by 15 percent.


21. Tailwind Visualizing data flow

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Duration : 39 seconds

Gain mastery over challenging enterprise technology as this video presents Tailwind not just as a provider, but a strategic partner. It connects instantly by illustrating frustrating pain points like unpredictable costs and network downtime, creating immediate viewer rapport.

Their animated presentation effectively shows how they simplify complex IT/telecom landscapes. By integrating comprehensive voice and data capabilities, they enable clear visualizing data flow, demonstrating full accountability. This approach, highlighting advanced security, 24/7 monitoring, and personalized support, offers truly scalable, reliable service designed for peace of mind.

What We Can Learn

Employ detailed animation to visualize intricate technical features clearly enhancing audience comprehension.


22. Sofitel SaaS explainer video

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Duration : 3 minutes and 7 seconds

Unfold the legendary tapestry of Sofitel Legend, where each hotel is a portal to a storied past. The visual style, a dynamic blend of historical fragments and modern imagery, feels like stepping into a living scrapbook of global heritage.

Stay where history was made, penning your own chapter alongside figures like Agatha Christie or witnessing moments of global significance. This approach makes the properties central characters, focusing on the essence of place, service as an art, and curated legendary experiences, unlike a typical SaaS explainer video. You're not just booking a room; you're stepping into a narrative woven with romance, politics, art, and culture across continents. This is travel that inspires, offering a profound connection to heritage and an invitation to create your own legends.

What We Can Learn

Present your full technical offering visually through dynamic graphics to highlight comprehensive capabilities effectively.


23. Banking Advisor Software training video

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Duration : 41 seconds

Unlocking efficiency in banking workflows is the compelling narrative presented. Offering a glimpse into the software's capabilities, much like a focused software training video would, Banking Advisor provides immediate access to crucial information and intelligent answers through its intuitive interface, empowering advisors to quickly navigate complex inquiries.

The true impact emerges seeing automated document generation conquer document complexity and seamless data analysis instantly translate raw financial data into actionable insights. This includes identifying covenant breaches and providing clear RAROC explanations, significantly freeing up advisor time for strategic client engagement rather than tedious manual tasks, fostering deeper relationships.

What We Can Learn

Clearly illustrate a common problem before presenting the solution to build viewer understanding.


24. RIFO Enterprise software demo video

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Duration : 53 seconds

Plumbing installation feels redefined through remarkable engineering clarity. Presented much like an enterprise software demo video, the insight into the F6 Push-Fit fitting's internal precision, like double seal rings and grab ring, demonstrates a truly reliable connection technology.

The standout feature is the visual green indicator in inspection holes, a simple cue much like a 'go' signal. This innovative element eliminates common guesswork, providing installers instant confidence and preventing costly errors by clearly confirming full pipe insertion.

This blend of effortless push-fit ease and robust reliability, recognized by design awards, offers a compelling, modern solution for various pipe systems.

What We Can Learn

Clearly frame shared industry problems showing why collective action is needed for ecosystem sustainability.


25. VMware SaaS platform video

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Duration : 56 seconds

Unlock the freedom of any cloud with surprising simplicity. Facing sprawling multi-cloud complexity, VMware provides a smarter way for the public sector to navigate these environments securely and efficiently.

Their unified approach enables running any application anywhere, implementing essential zero trust and consistent governance across disparate clouds. This saas platform video compellingly illustrates taming inherent complexity with ease.

Speeding migration dramatically, it builds mission accomplishment and resilience. The visual narrative effectively inspires confidence in a streamlined, secure, and unified future for digital services.

What We Can Learn

Demonstrate printing accuracy and automated checks building audience confidence in output quality.


26. SAP Business process video

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Duration : 56 seconds

Adapting travel and expense compliance amidst shifting regulations can introduce significant risks. Visually, the video powerfully contrasts the vulnerability of outdated systems with the secure, controlled environment offered by a modern solution, showing potential compliance gaps turning into assured confidence.

The unique value proposition isn't merely meeting standards now, but providing dynamic defense. SAP Concur positions itself as a continuous safeguard, ensuring travel, expense, and security compliance persists through centralized policies that evolve with regulations, both internal and external. This highlights the product's adaptive strength.

As an example of an effective business process video, it compellingly demonstrates how persistent investment in technology creates a bedrock of reliability, crucial for maintaining operational integrity and inspiring confidence in navigating future regulatory changes.

What We Can Learn

Clearly highlighting over 50 years experience effectively builds significant credibility and audience trust.


27. Qcells Technical concept visualization

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Duration : 58 seconds

Building a sustainable energy future unfolds with striking clarity in this production. It skillfully bridges the conceptual gap, moving from digitized landscapes representing energy flow to the tangible reality of solar manufacturing and deployment on the ground. This approach makes a complex undertaking feel accessible and highlights the real-world impact of their work.

The video excels in technical concept visualization, effectively showing the scale of investment through architectural renderings that transition into built structures. Featuring diverse scenes of factories, installations, and people underscores the broad effort and human dedication involved, illustrating how national energy goals translate into community benefits and domestic opportunity.

What We Can Learn

Employ simple clear technical animation making complex processes easily understandable for viewers.


28. Ansys Internal communication video

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Duration : 1 minute and 25 seconds

Pushing the boundaries of engineering performance demands deep insight into unseen forces. This Ansys video masterfully visualizes how simulation transforms complex designs, like an F1 cars intricate geometry, into analyzable models. The meshing process and subsequent fluid flow visualization powerfully demonstrate the ability to predict crucial real-world physics virtually.

This virtual exploration unlocks rapid design iterations, allowing engineers to efficiently test variations and solve challenges before any physical parts are made. Such clear visualization of complex technical processes is incredibly valuable, serving as an excellent internal communication video for teams collaborating on intricate projects and driving innovation.

What We Can Learn

Emphasize becoming part of a rapidly growing global network, now with fifteen hundred customers.


29. MAPEI Platform explainer video

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Duration : 2 minutes and 27 seconds

Forging connections between ambitious visions and tangible reality, this Platform explainer video demonstrates Mapei's integral role across the construction spectrum. It's not merely showcasing materials but interpreting their impact on projects from immense infrastructure to cherished family homes, highlighting the human element intertwined with technical expertise.

Since 1937, innovation has propelled Mapei's global presence, transforming them into a partner providing genuine solutions. Their deep commitment to research and developing sustainable systems underscores building for the future while honoring the past. The video inspires by showing their dedication to supporting creators shaping our world on every site.

What We Can Learn

Seamlessly integrate abstract technical concepts and data visualizations into dynamic product showcases effectively.


30. Acer Internal process clarity video

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Duration : 15 seconds

A surprising surface texture immediately captures attention, visually communicating a core material story. The speckled appearance tangible embodies the 30% Post-Consumer Recycled plastic used, highlighting a bold identity shift towards sustainable design. This makes the eco-aspect palpable.

Presenting the Aspire Vero isn't just showing a laptop; it's an internal process clarity video showcasing the commitment behind its 'green PC' identity. This blend of performance and ecological values sets a new standard. Winning the Red Dot award validates this innovative blueprint for future tech design.

What We Can Learn

Clearly guided steps build viewer understanding and confidence helping retain 95 percent of the message.


FAQ

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How can a video simplify complex enterprise software for a business audience?

Transform complex software into digestible visuals with clear explanations and real-world examples. Videos bridge the gap between technical details and audience understanding.

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What makes an enterprise software explainer video truly compelling?

Compelling explainer videos combine clear narratives, dynamic visuals, and professional voiceovers, highlighting key benefits and resonating with the target audience.

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How can I showcase my platform's key benefits to enterprise clients?

Showcase platform benefits by focusing on problem-solving, efficiency gains, and ROI, using visuals to illustrate real-world applications and client success stories.

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What narrative structure best explains an enterprise application's value?

A problem-solution-benefit narrative effectively communicates value, highlighting challenges, solutions, and positive outcomes for enterprise clients.

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What visuals best convey the power of my enterprise software solution?

Dynamic visuals like screen recordings, data visualizations, and animated workflows effectively convey software power, showcasing functionality and impact.

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How can animation simplify complex workflows in my explainer video?

Animation simplifies complex workflows by visually demonstrating processes, breaking down intricate steps into digestible visuals for enhanced understanding.

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How does a professional voiceover enhance an enterprise software explainer?

A professional voiceover adds credibility and clarity, guiding viewers through features and benefits, enhancing engagement and comprehension.

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What music and sound effects enhance an enterprise video's professionalism?

Carefully selected music and sound effects create a professional atmosphere, enhancing video impact and reinforcing key messages, creating an immersive experience.

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What's the process of creating a high-quality enterprise explainer video?

Creating high-quality explainer videos involves: Scripting & Storyboarding Visual Design & Animation Voiceover & Sound Design Editing & Final Production Typical turnaround is 3-8 weeks, with pricing from $1000-$6000 depending on complexity.

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How can I ensure my video resonates with decision-makers in businesses?

Resonate with decision-makers by focusing on business outcomes, ROI, and problem-solving, using clear, concise language tailored to their priorities.

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How can my application explainer video generate qualified leads?

Explainer videos generate leads by driving traffic to landing pages with clear calls to action, capturing viewer interest and converting it into actionable inquiries.

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What scripting techniques make complex software understandable in a video?

Scripting techniques like analogies, metaphors, and real-world examples make complex software understandable, relating technical concepts to familiar scenarios.

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How can I repurpose existing case studies for my explainer video?

Repurpose case studies by highlighting key successes and client testimonials, showcasing real-world impact and building credibility through compelling narratives.

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How can an explainer video improve enterprise customer onboarding?

Explainer videos improve onboarding by providing clear explanations of features and functionality, reducing confusion and accelerating user adoption through visual guidance.

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How can I showcase my application's unique selling proposition visually?

Visually showcase your unique selling proposition by highlighting key differentiators and competitive advantages, using visuals to demonstrate their value and impact.



Crafting Strategy for Enterprise Video Impact


Moving beyond the fundamentals of producing an Enterprise Application Explainer Video, focus shifts to strategic impact. We understand the medium’s power; now, how do we ensure it delivers measurable business outcomes and truly connects with discerning enterprise buyers? Crafting a strategy elevates these videos from informative assets to indispensable tools in the sales and adoption journey. It involves deliberate choices tailored specifically to the complexities and objectives inherent in the business landscape.

Strategic planning begins by understanding the audience well beyond job titles. Digging into their daily challenges, technical comfort, and specific business goals allows teams to tailor messaging that resonates deeply. Equally critical is collaborating closely with product teams and subject matter experts. This partnership ensures technical accuracy in depicting the application’s features and workflows, building essential trust with technically savvy viewers and preventing misrepresentation.

  • Simplify complex information strategically. Use relatable analogies or focus on the application’s outcome and value rather than granular technical 'how-tos.' Highlight quantifiable benefits, demonstrating time saved, costs reduced, or efficiency gained using metrics relevant to the target buyer.

  • Choose visual styles that enhance understanding of intricate processes. Animation, for instance, excels at visualizing intricate workflows, data flows, or system interactions clearly, simplifying complex concepts without overwhelming viewers.

  • Build confidence by subtly weaving in cues about trust and security, mentioning relevant compliance standards if applicable. Consider creating content versions or segments tailored to the priorities of different stakeholders within an organization, from IT to end-users, or specifically for efficient onboarding use.

  • Map video content to specific stages of the sales funnel. A video for initial awareness might differ significantly in detail and call to action from one designed for prospects evaluating solutions. Tailor the ask to the viewer's likely position in their buying journey.


  • Measuring success extends beyond simple view counts. Analyze metrics like watch time, click-through rates to demos or relevant pages, and lead conversion data directly attributed to video engagement. Gather feedback from sales teams on how videos impact conversations. This data-driven approach refines the strategy continually, maximizing the impact of every enterprise video investment.


    Why Advids for Enterprise Application Explainer Video?


    At Advids, we create high-quality, original Enterprise Application Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.

    Why Choose Advids?

    Deep Expertise: 12+ years of experience and over 3400 successful projects across various industries demonstrate our understanding of effective video production. We've completed between 185 and 470 Enterprise Application Explainer Videos specifically.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life.
    Client-Focused Approach: Over 109 five-star Google reviews reflect our commitment to client satisfaction, creative talent, and dedication to excellence.

    Our Creative Process:

    Tailored Solutions: We customize each Enterprise Application Explainer Video, whether it's a product demo, training module, or promotional piece, to perfectly match your brand, style, and target audience.
    Engaging Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
    Advanced Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

    Partnership and Communication:

    Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
    Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create truly impactful videos.

    Ready to unlock the potential of Enterprise Application Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Enterprise Application Explainer Video?


    An Enterprise Application explainer video is a concise and engaging video that effectively communicates the features, benefits, and value proposition of a software application or service designed for businesses. These videos are designed to educate and inform potential customers, making complex concepts easy to understand.

    Explainer videos are versatile tools used for various purposes, including product demos , onboarding new users, highlighting key features, showcasing customer success stories, and providing customer support. They can be used on websites, landing pages, social media , and in sales presentations to generate leads, drive conversions, and build brand awareness.


    What do top Enterprise Application Explainer Videos have in common?


    Mastering enterprise application explainer video s requires focusing on clear communication and demonstrable value.

    Ideal Customer Profile - Precisely target the right audience for maximum resonance. Focus on their specific needs and challenges.

    • Core Problem Solved - Immediately establish the problem and its impact. Use strong visuals to illustrate the pain point.
    • Solution Highlighted - present the solution as a direct answer to the problem. Use concise language and compelling visuals.
    • Key Feature Focus - Prioritize features that solve the core problem and deliver the most value. Show, don't just tell.
    • User Journey Depicted - Create a smooth, intuitive visual flow of the user experience. Use screen recordings or animations.
    • Value Proposition Defined - Quantify the benefits using metrics and data. Highlight ROI and efficiency gains.
    • Compelling Visual Narrative - Craft a human-centric story that connects with viewers emotionally. Use relatable characters and scenarios.
    • Results Demonstrated - Use charts, graphs, and statistics to showcase quantifiable results. Focus on key performance indicators.
    • Client Successes Shared - Feature testimonials from satisfied clients. Use quotes and visuals to build trust and credibility.
    • call to action Included - Provide clear and concise instructions on what viewers should do next. Use strong verbs and a clear visual cue.


    What makes Enterprise Application Explainer Video effective?


    Well-executed Enterprise Application Explainer Videos transform complex information into accessible and engaging content. This begins with a thorough analysis of target user personas, their technical proficiency, and business objectives. Pre-production planning, including detailed storyboarding and script development, ensures clarity and conciseness. The core narrative identifies a key business problem and showcases the applications solution.

    A visually engaging and consistent brand aesthetic is crucial. A precisely written script with a strong narrative arc guides the visuals. Strategic use of motion graphics, screen recordings, and whiteboard animations illustrate key features and workflows. Real-world examples or case studies further demonstrate the applications value.

    An attention-grabbing opening immediately establishes the videos value proposition. A clear and concise call to action drives engagement and conversions. A professional voiceover artist enhances credibility. Data-driven revisions maximize impact. Consistent branding reinforces brand identity. Optimization across platforms ensures broad reach.


    How long should your Enterprise Application Explainer Video be?


    Strategic video length maximizes impact for enterprise application explainers, aligning with target audience and marketing goals.

    Pre-production Considerations for Determining Video Length:

    • What's the application's core value proposition?
    • Who is the ideal customer profile?
    • Which features need prominent display?
    • How intuitive is the user interface?
    • What platform dictates video length?
    • Does the animation style match the brand?
    • What's the video's intended marketing role?

    Enterprise application explainer video length guide

    Enterprise Application Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsIdeal for complex software, showcasing features through engaging visuals and concise narration Uses various styles like 2D or 3D animationAwareness/Consideration
    Kinetic Typography30-60 secondsPerfect for highlighting key features and benefits with impactful text animations Emphasizes core value propositionConsideration/Conversion
    Screen Recording45-75 secondsDemonstrates software functionality directly, showing users exactly how it works Best for simple, intuitive applicationsConsideration/Conversion
    2D Animation45-90 secondsCaptures attention with vibrant visuals, explaining complex processes simply Uses character animation to enhance engagementAwareness/Consideration
    Product Demo60-120 secondsShows the application in action, highlighting its key features and benefits Focuses on practical application and user experienceConversion/Decision


    How to create Enterprise Application Explainer videos?


    Craft compelling enterprise application explainer videos that showcase your software's value and drive conversions . Effective videos are more than just demonstrations; they tell a story.

    * Define audience - User personas ensure messaging resonates with specific needs and pain points.

    • Key message - A strong value proposition immediately highlights the application's benefit.
    • Narrative development - A clear user journey showcases the application's ease of use and impact.
    • Visual style - A consistent visual language reinforces brand identity and enhances memorability.
    • Call to action - A compelling CTA drives conversions and encourages viewer interaction.
    • Platform optimization - Tailored versions maximize engagement across different platforms.
    • Script writing - Concise, benefit-driven language keeps viewers engaged and informed.
    • Storyboard - A detailed storyboard ensures a smooth, cohesive, and visually appealing final product.
    • Voice recording - A professional, enthusiastic voice-over enhances the video's overall impact.
    • Animation/Filming - High-quality visuals are essential for showcasing the application's features effectively.
    • Video editing - Precise editing ensures a fast-paced, engaging narrative that keeps viewers hooked.
    • Final render - Optimized versions ensure high-quality viewing across all platforms and devices.


    Creating a Compelling Script for Your Video


    Crafting a compelling script is key to a successful enterprise application explainer video. Let's explore how to write a script that resonates with your audience and drives conversions. Imagine you're explaining your complex software to a potential client. How would you make it clear, concise, and engaging?

    A strong script focuses on benefits, not just features. It tells a story, highlighting the user journey and demonstrating how your application solves their problems. Think of it as a conversation, not a lecture.

    Here's how to write a script that captivates your audience:

    • Start with a hook. Grab their attention immediately with a clear value proposition. For example, instead of saying "Our software has advanced analytics," say "Unlock the power of data-driven decisions with our advanced analytics."
    • Focus on the "why." Explain how each feature benefits the user. Instead of saying "Our software has automated reporting," say "Save hours each week with our automated reporting feature." This directly addresses the user's need for efficiency.
    • Use a conversational tone. Write as if you're speaking directly to the viewer. Avoid jargon and technical terms. Think about how you'd explain your software to someone unfamiliar with the industry. This is especially important for saas explainer video examples.
    • Show, don't just tell. Use visuals to illustrate your points and bring your script to life. enterprise application video examples animation can be particularly effective for showcasing complex features. Think about how you can use visuals to demonstrate the user journey and the value of your application.

    By following these tips, you can create a script that effectively communicates the value of your enterprise application. Remember, a compelling script is the foundation of a successful explainer video. Whether you're creating Business Software Videos or Enterprise Software Videos, a clear and concise script is essential for capturing your audience's attention and driving conversions .


    The Importance of Storytelling in Enterprise Videos


    Beyond technical details and feature lists, lies the heart of truly captivating enterprise application explainer videos: storytelling. We've covered the technical aspects, but now let's delve into why narrative is crucial for connecting with your audience and driving conversions. A compelling story transforms a simple product demo into an engaging experience.

    Think about it – dry facts and figures rarely stick, but a well-told story resonates. This is especially true for Software Explainer Videos, where the challenge is to make complex software relatable and engaging. By weaving a narrative, we transform features into benefits, showcasing how our application solves real-world problems for people just like our viewers. This humanizes technology, building trust and fostering a deeper connection.

    Remember those enterprise application explainer video examples we discussed? The most effective ones leverage storytelling to engage their target audience. This isn't just about entertainment; it's about communicating value. A strong narrative clarifies our value proposition, making it easier for viewers to understand how our application fits into their workflow and improves their lives. This is crucial for Technology Explainer Videos, where the goal is to demystify complex concepts and showcase their practical benefits.

    • Crafting a relatable user journey: By showing, not just telling, how our application solves a specific problem for a relatable character, we make the value proposition clear and compelling.
    • Simplifying complex information: Storytelling breaks down complex technical details into digestible narratives, making our application more accessible and understandable. This aligns perfectly with application explainer video best practices.
    • Evoking emotional connection: By focusing on the user's pain points and demonstrating how our application provides relief, we create an emotional connection that resonates far more deeply than any feature list.
    • Differentiating in a crowded market: In a sea of similar applications, a unique and compelling story sets us apart, making our application more memorable and desirable.

    Ultimately, storytelling transforms our enterprise application explainer videos from mere product demonstrations into engaging experiences that resonate with our audience and inspire action. It's the key to unlocking true engagement and driving meaningful conversions.


    Choosing the Right Explainer Video Style


    Creating an explainer video for your enterprise application involves more than just hitting record. We need to carefully consider which style best showcases our software's value and resonates with our target audience. Let's explore how to choose the perfect fit.

    Finding the right video style is like choosing the right outfit – it needs to suit the occasion and make a lasting impression. A complex software suite might benefit from a polished 2D animation explainer video example, breaking down intricate features with engaging visuals . Conversely, a user-friendly mobile app could shine with a quick, dynamic screen recording , highlighting its intuitive interface.

    Choosing the Right Explainer Video Style

    • Know your audience and platform. A short, snappy video might work wonders on social media, while a longer, more detailed product demo video could be ideal for your website. Consider where your audience spends their time and tailor the video length accordingly.

    By carefully considering these factors, we can create an explainer video that not only informs but also inspires. The right style can transform a simple explanation into a powerful tool for driving engagement and achieving our marketing goals.


    Working with a Video Production Team


    Partnering with a video production team can feel daunting, but with the right approach, it becomes a collaborative journey towards creating a stellar explainer video. Let's explore how to make this partnership a success. Remember, we're aiming for a video that not only explains but also captivates.

    Effective collaboration hinges on clear communication and shared understanding. Think of your production team as an extension of your own team, working together to achieve a common goal. When evaluating potential teams, review their portfolio for explainer video examples for software, paying attention to how they showcase complex features.

    For intricate applications, seek out teams specializing in the best explainer videos for complex software , ensuring they can simplify technical concepts.

    Here's how to navigate this partnership effectively:

    • Define clear objectives. Before reaching out, solidify your video's purpose. Is it to drive sales, boost brand awareness , or educate users? Clear goals inform every decision, from scriptwriting to visual style.
    • Open communication is key. Regularly connect with your team, providing feedback and addressing any questions. This fosters a collaborative environment where everyone feels heard and valued.
    • Provide a comprehensive brief. This document serves as your team's roadmap, outlining your vision, target audience, and key messages. Include any relevant Application demo videos or SaaS Demo Videos that inspire you.
    • Trust their expertise. While your input is crucial, allow your team to leverage their creative skills and experience. They're the experts in visual storytelling, and their insights can elevate your video.

    Collaborating effectively with a production team transforms the video creation process into a shared journey, resulting in a final product that truly reflects your vision and resonates with your audience.


    How to Get Buy-In from Stakeholders


    Securing stakeholder buy-in for your enterprise application explainer video requires a strategic approach . Think of it as building a bridge between your vision and their priorities. We bridge this gap by demonstrating the video's value, addressing concerns, and fostering collaboration. This isn't just about getting approval; it's about building shared excitement for a project that benefits everyone.

    Remember, stakeholders invest in solutions, not just videos. Frame your pitch around how the video solves their business challenges. Show them how it drives conversions, boosts brand awareness, and ultimately contributes to the bottom line. A compelling narrative , backed by data and inspiring examples, is your key to success.

    • Demonstrate ROI: Project the video's potential impact on lead generation and sales. Quantify its value in terms that resonate with business objectives.
    • Showcase success: Share compelling B2B explainer video examples and b2b product videos to illustrate the power of visual storytelling. For software-focused stakeholders, highlight animated explainer video examples for software.
    • Foster collaboration: Involve stakeholders in the creative process. Seek their feedback on storyboards, scripts, and style choices. This builds ownership and ensures alignment with their vision.
    • Address concerns: Proactively address potential objections regarding budget and timeline. Offer flexible solutions and demonstrate a clear understanding of their priorities.

    By following these strategies, we transform stakeholders from gatekeepers into enthusiastic champions. Together, we can create a video that not only explains our application but also elevates our brand and achieves our shared goals. Corporate explainer videos are powerful tools when wielded strategically.


    How enterprise application explainer video examples are curated?


    We dove deep into product tour videos , curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications .
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response , information design , 10-second litmus test.
    4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
    5. narrative structure assessing storyline clarity , flow, message effectiveness .
    6.Call to Action Examining call to action strength , clarity, and relevance to enterprise integration.
    7. brand alignment Determining video alignment with brand message, identity, and enterprise values.
    8. performance metrics utilising VidIQ to assess watch time , audience retention .

    A team of video designers, video marketers , and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. animated explainers
    2. Product Demos
    3. customer onboarding
    4. technical walkthroughs
    5. UI demo animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product tour video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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