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Published: January 2, 2025

How Much Does Animated Process Video Production Cost In 2025?

On average, animated process video pricing can range from $1,000 and $7,000, with starting estimates as low as $1,100. We've found that many popular video styles like whiteboard animation, 2D character animation, and motion graphics animation, fall within these costs; however, motion graphics animation videos often have a tighter average cost range of $1,500 and $5,000 and a quicker 2 to 4 week production timeline.
Animated Process Video
methodology:
  • Join the 3,400+
    trusting Advids to elevate your brand with compelling animated process videos. Many video providers rely on generic templates. That’s not how we create at Advids.

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Animated Process Video Pricing

  • Advids Expertise
    • 48 award-winning creative team members specializing in process animation.
    • Full-service video production providing impactful results for all clients.
    • Custom design videos that drive results for all clients.
  • What Sets Advids Apart

    Our team is ready to help you boost conversions with compelling animated process videos.

    • Compelling Storytelling: Crafting engaging narratives that resonate with your target audience.
    • Visual Expertise: Creating impactful visuals and persuasive calls-to-action.
    • Deep Understanding: Of your customer journeys and pain points.
    • Animation Mastery: Motion graphics and animation expertise specifically for process videos.
    • Dedicated Team: A dedicated video production manager and creative team.
    • Ongoing Communication: Project communication and feedback integration throughout the process.
    • Optimized Delivery: Delivery of high-quality video assets optimized for various platforms.

 

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trusting Advids to elevate your brand with compelling animated process videos.

Many video providers rely on generic templates. That’s not how we create at Advids.

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Key Takeaways

  • 83% of businesses prioritize increasing brand awareness with their videos.
  • 37% of businesses cite difficulty in balancing creative vision with budget constraints as their biggest challenge.
  • 62% of businesses rely on website traffic and engagement metrics to measure video success
  • 18% of businesses prefer a minimalist, clean aesthetic for their animated process videos.
  • 49% of businesses have a strong understanding of their target audience's needs and pain points when creating marketing videos

Factors

What factors influence the cost of animated process video creation?

Understanding the factors that influence animated process video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, enabling you to plan effectively for a successful video project.

Primary Factors:

1. Video Length: A longer animated process video, such as a three-minute explainer detailing a complex software integration, naturally requires more production time and resources than a shorter, one-minute overview.
2. Video Design Complexity: Intricate designs and detailed animations in your animated process video, like a 3D Product Demo showcasing intricate machinery, will typically cost more than a simpler 2D Animated Software Demo.
3. Video Production Scope: Extensive pre-production for your animated process video, including in-depth market research and multiple script revisions, adds to the overall project cost.


Secondary Factors:

4. Scriptwriting & Storyboarding: A detailed script and storyboard for your animated process video, especially for complex narratives like an Animated Character Demo, requires more time and expertise, impacting the cost.
5. Voice-over Talent Selection & Direction: Professional voice-over artists with specific accents or vocal styles for your animated process video, like a Simple Animated Explainer, can influence the overall budget.
6. Motion Graphics Style Complexity: Highly complex motion graphics in your animated process video, such as intricate transitions and kinetic typography, demand more design and animation work.

How to optimize animated process video creation budget?

Managing your animated process video budget requires considering these 6 factors, which can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. 37% of businesses already leverage data-driven creative strategies, so join the trend and plan strategically.

Our simple budgeting guidelines are:

Define Your Vision: Clearly outline your objectives and desired style for your animated process video. What story do you want to tell?
Collaborate Early: Work closely with your chosen agency from the outset. Their expertise can optimize your budget and maximize impact.
Strategic Investment: Focus on value. A high-quality animated process video offers a strong ROI, with 83% of businesses reporting positive returns.

How do you get an accurate budget for your animated process video production?

Start by actively engaging with potential agencies. This proactive approach ensures you receive tailored pricing that aligns with your specific project needs.

Begin by sharing 1 or 2 reference videos, a brief outlining your objectives, and a basic video outline. Then, inquire about the following:

Scope of Work: Request a detailed scope of work outlining project milestones, payment terms, revision flexibility, and potential future video updates.
Premium Extras: What additional services are included in their package? Think about things like expedited delivery or source file access.
Client Input: What level of creative input is expected from you? Clear communication ensures a smooth collaboration.
Discounts & Partnerships: Explore potential discounts and the possibility of a long-term partnership. This can save money in the long run.
Negotiation: Always ask for a special price. Clearly articulate your budget and the value you bring as a potential client. 49% of businesses are open to using a video production agency, so leverage your position.

Remember, factors like video length and complexity can affect the cost. A shorter, simpler video might be more budget-friendly. By following these steps, you'll be well-equipped to secure an accurate and competitive budget for your animated process video. Need more clarity? Ask away!

Overall average cost of animated process video

The average cost of a 60-second animated process video is $3,240, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,500 and $8,300, balancing quality, customization, and value.
  • Geographical spending on animated process video production -

  • US-based companies spend average of $6,690 for 60 seconds
  • European companies spend average of $4,320 for 60 seconds
  • Asian companies spend average of $1,950 for 60 seconds
  • Companies types and their video production budgets -

  • For startups and SMB businesses, a budget of $1,200 to $3,500 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,650 to $4,250 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,700 to $8,300 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of animated process videos at a discounted price of 28% to 33% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Animated Process Video Pricing List

    This section explores different animated process video styles, outlining their production scope, cost, and ideal use cases. We'll cover everything from simple whiteboard explainers to complex 3D process demonstrations, helping you choose the best fit for your needs.

    Below is average per minute pricing

    1. Whiteboard Explainer Pricing: $1,000 - $2,000
    * Use Cases: Product Demo, Onboarding, Feature Highlight, Problem/Solution, Training Module.
    * Ideal Length: 30 seconds, 60 seconds
    * Video Elements: Hand-drawn animation, Simple characters, Text overlays, Icons.
    * Production Timeline: 2-3 weeks


    2. Simple Animated Explainer Pricing: $1,500 - $3,000
    * Use Cases: Concept Explanation, Process Overview, Product Demo, Tutorial, Marketing Video.
    * Ideal Length: 30 seconds, 60 seconds
    * Video Elements: Basic shapes, Solid colors, Simple animation, Text animations.
    * Production Timeline: 3-4 weeks


    3. Animated Icon + Text Pricing: $1,200 - $2,500
    * Use Cases: Social Media Content, Website explainer, App tutorial, Product Feature highlight, Loading screens.
    * Ideal Length: 6 seconds, 15 seconds
    * Video Elements: Icons, Kinetic typography, Transitions, Background music.
    * Production Timeline: 2-3 weeks


    4. UI Mockup Animation Pricing: $2,000 - $4,000
    * Use Cases: App Demo, Website walkthrough, Software tutorial, User flow, Prototype showcase.
    * Ideal Length: 30 seconds, 2 minutes
    * Video Elements: Screen recording, UI elements, Transitions, Animations, Cursors.
    * Production Timeline: 3-4 weeks


    5. Motion Graphics + Process Illustration Pricing: $3,000 - $5,000
    * Use Cases: Data Visualization, Complex process, System explanation, Abstract ideas, Educational content.
    * Ideal Length: 60 seconds, 2 minutes
    * Video Elements: Shapes, Lines, Animated charts, Graphs, Data representations.
    * Production Timeline: 4-5 weeks


    6. 2D Animated Process Overview Pricing: $4,000 - $6,000
    * Use Cases: Product Lifecycle, Service demonstration, Workflow visualization, Training material, Educational videos.
    * Ideal Length: 60 seconds, 3 minutes or longer
    * Video Elements: Characters, Backgrounds, Props, Animation, Transitions.
    * Production Timeline: 5-6 weeks


    7. Animated Character Demo Pricing: $5,000 - $7,000
    * Use Cases: Character introduction, Product interaction, Storytelling, Brand mascot, Game demo.
    * Ideal Length: 30 seconds, 3 minutes
    * Video Elements: Character rigs, Lip sync, Acting, Backgrounds, Special effects.
    * Production Timeline: 6-7 weeks


    8. 3D Process Explanation Pricing: $6,000 - $8,000
    * Use Cases: Industrial process, Mechanical animation, Architectural visualization, Scientific visualization, Medical animation.
    * Ideal Length: 60 seconds, 3 minutes or longer
    * Video Elements: 3D models, Textures, Lighting, Animation, Camera movement.
    * Production Timeline: 7-8 weeks

    How much does animated process video production cost?

    Ever wondered how animation elevates your process explanations? In our experience, animated process video production typically costs between $1,000 and $7,000 for a one-minute video. This range encompasses various styles, from simple explainer videos (averaging $1,800-$3,800) to more complex 3D product demos. A powerful statement: Quality animation doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right format hinges on your message and budget. Simple Animated Explainers, for instance, effectively convey basic processes, while 3D Product Demos justify higher costs for showcasing intricate product functionalities. We typically include scriptwriting, voiceovers, music licensing, and revisions. Many studios offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from animated process videos. Costs can vary based on video length, complexity, talent fees, and post-production needs. A 15-second video might fall within the lower end of the spectrum, while a 60-second video could reach the higher end. Focus on value delivery within your chosen timeframe. Custom production allows tailored storytelling and visuals, maximizing impact compared to generic templates.

    How does animated process video creation pricing work?

    comparing quotes requires a keen eye. Don't just look at the bottom line; assess the value proposition. A lower quote might mean compromised quality or a less experienced team. One often overlooked factor is the level of customization. Are you getting a unique, tailor-made video, or a slightly modified template? For example, a UI Mockup Animation demands a higher level of technical expertise and design finesse than a simpler format, impacting the price. Align your pricing research with your video goals. What message do you want to convey, and what level of quality will resonate with your audience? Define your objectives first, then evaluate pricing accordingly.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom animated process video creation?

    Truly custom animated process videos, like a 2D Animated Software Demo, represent the highest level of craftsmanship. These projects involve intricate animation, detailed scripting, and potentially character design, justifying a higher price point. Consider this style when you need to showcase complex software functionalities with clarity and visual appeal. In our experience, a fully custom animated process video of this caliber typically falls within the $5,500 to $7,000 range for a one-minute video. This investment ensures a high-quality, bespoke piece that effectively communicates your message and strengthens your brand.

    What is the estimated cost range for a 60 seconds animated process video?

    A 60-second animated process video generally falls within the $1,000 to $7,000 range. However, negotiation can unlock added value. Instead of haggling on price, focus on maximizing your investment. Sixty seconds offers ample opportunity to tell a compelling story. Leverage this by requesting deliverables like versions with different calls to action, various aspect ratios, or even minor edits tailored to specific user personas. For instance, an Animated Character Demo can be adapted for different audience segments with slight modifications. These additions enhance your video's versatility and reach, ultimately driving better results. Maximize your sixty seconds for optimal impact.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Animated Process Video production agency?

    Is finding the right balance between cost and quality a challenge? In our experience, hiring a professional Animated Process Video production agency typically costs between $3,000 and $5,000 for a one-minute video. We recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies ensures you're getting the best value. Don't just focus on the price tag; consider the agency's creative vision, responsiveness, and potential to become a long-term content partner. A radical thought: the most expensive option isn't always the best, but the cheapest often comes with hidden costs. A benefit of working with an agency is their ability to handle the entire production process, from concept to completion, freeing up your time and resources.

    How much does freelancers cost to create Animated Process Videos?

    Are freelancers a cost-effective option? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,000 to $3,500 for a one-minute video, and often charge $4 to $30 per hour depending on their location and expertise, it's crucial to find someone with proven experience in Animated Process Videos. If you choose this route, be prepared to manage the project closely, as freelancers often work solo and may lack the pre-production research capabilities of a full-fledged agency. A radical thought: sometimes, paying a little more for an agency's expertise and project management can save you headaches in the long run. A benefit of freelancers is their potential for greater flexibility and personalized attention.

    How much does DIY cost to create Animated Process Videos and their limitations?

    Is DIY video production truly feasible? While we generally recommend professional help, if you're determined to go the DIY route, platforms like VideoGen ($220/month) and Animoto ($40/month) offer user-friendly interfaces and pre-designed templates. Your success hinges on finding the right template and crafting a compelling narrative. Don't rely solely on text-to-video prompts; invest time in solid scriptwriting using AI content research tools. Test your DIY video with a small audience first to gauge its effectiveness. A radical thought: even with DIY tools, creating high-quality Animated Process Videos requires time, effort, and a learning curve. A benefit of DIY is the potential cost savings, but it comes at the expense of professional polish and expertise.

    FAQs about animated process video production costs

    Get answers to common questions about the cost of animated process video production below!

    How much does animated process videos creation cost in 2025?

    On average, animated process videos production cost $1,000 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher animated process videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for animated process video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 22%
    Low Price can get High Quality 10%

    What budgets should be allocated for animated process videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating animated process video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 25.17%
    More than $10,000 54.86%

    What are the key factors that influence the overall price of an animated process video?

    We find that video length, animation style, complexity, and voiceover talent are primary cost drivers in animated process video production.

    What is a reasonable budget to allocate for a high-quality animated process video?

    We suggest budgeting between $1,000 and $7,000 for professional studio production, or $500 to $2,000 for freelance work, depending on your needs.

    How can I reduce the cost of producing an animated process video with a studio while maintaining quality?

    We recommend exploring shorter video lengths, simpler animation styles, and providing clear briefs to potentially lower studio costs.

    Besides the production cost, are there any hidden pricing or additional fees I should be aware of?

    We often see additional costs arise from script revisions, voiceover re-records, and music licensing fees beyond the initial production price.

    What is the price difference between a simple animated explainer video and a complex, highly detailed one?

    We observe that complex videos with detailed characters and environments typically command significantly higher prices than simpler explainer videos.

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