Skip to main content ↓
Published: January 2, 2025

How Much Does Animated UI Video Production Cost In 2025?

On average, animated user interface videos production pricing can range from $400 and $5,000, with starting estimates as low as $1,100. We've found that many popular video styles like ui animation explainer videos, app demo videos, and motion graphics for ui, fall within these costs; however, motion graphics for ui videos often have a tighter typical cost range of $1,000 and $2,500 and a quicker 2 to 4 week production timeline.
Animated UI Video
methodology:
  • We've helped 3,400+ brands elevate their marketing with compelling animated UI video. Many providers rely on generic templates. That’s not how we create at Advids.

 Advids
Animated UI Video Pricing

  • Advids Expertise
    • 48 award-winning creative team members specializing in ui animation explainer videos.
    • Full-service production for impactful video marketing with app demo videos expertise, ensuring high engagement.
    • Custom design for unique and engaging video ads using motion graphics for ui, driving results.
  • What Sets Advids Apart

    Our creative team helps you achieve impactful UI animations.

    • Compelling Storytelling: Crafting engaging narratives and impactful visuals specifically designed for UI interactions.
    • UI/UX Focus: Deep understanding of user interface and user experience principles to maximize engagement and effectiveness.
    • Visual Design Expertise: Motion graphics and animation skills tailored for dynamic and intuitive UI animations.
    • Collaboration and Communication: Ongoing project communication and feedback integration throughout the production process.
    • Optimized Delivery: Delivery of high-quality video assets optimized for various platforms and devices.

 

We've helped 3,400+ brands elevate their marketing with compelling animated UI video. Many providers rely on generic templates. That’s not how we create at Advids.

Get a Custom Quote

notes icon

Key Takeaways

  • 83% of businesses cite budget constraints as a major challenge in video creation.
  • 37% of businesses prefer a minimalist, clean style for their videos.
  • 62% of businesses track key performance indicators (KPIs) for animated UI videos.
  • 18% of businesses prioritize agency experience and portfolio relevance when selecting a video production agency.
  • 49% of businesses aim to increase brand awareness and generate leads with their videos in the next year.

Factors

What factors influence the cost of animated UI video creation?

Understanding the factors that influence animated UI video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your video's final price tag.

Primary Factors:

1. Video Length: A longer animated UI video demonstrating a complex software feature naturally requires more production time and resources than a shorter, minimalist animation showcasing a single app screen.
2. Video Design Complexity: Intricate 3D animations with detailed UI elements for a product demo will cost more than a simple 2D animated UI explainer video with basic graphics.
3. Video Production Scope: Extensive pre-production involving detailed storyboarding and scriptwriting for an animated software demo will add to the overall cost compared to a UI mockup walkthrough with a simpler script.

Secondary Factors:

4. Motion Graphics Style Complexity: Highly detailed motion graphics showcasing intricate micro-interactions in a UI mockup walkthrough will require more animator time than simpler animations in a minimalist UI animation.
5. Voice-over Talent Selection & Direction: Professional voice-over artists with experience in narrating technical software demos will typically charge higher rates than those used for simpler UI animation explainers.
6. Number of Revisions: Multiple rounds of revisions on a complex 3D UI product demo will increase the overall cost compared to a project with fewer revisions, like a simple UI animation.

How to optimize animated UI video creation budget?

Managing your animated UI video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. Remember, 83% of businesses see a positive ROI on their animated UI video investments, so plan wisely. Ready to budget effectively?

Define the Scope: Clearly outline your video's purpose and target audience for your animated UI video. What message are you trying to convey?
Explore Styles: Consider different animation styles. A minimalist approach can save money compared to a complex 3D animation.
Negotiate Smartly: Discuss your budget openly with your chosen agency. They can often suggest cost-effective solutions without compromising quality.

How to get exact budget for your animated UI video production?

Ready to get an accurate budget for your animated UI video? Proactive communication with your chosen agency is key. Here's how to navigate the process:

Start by sharing 1-2 reference videos that resonate with your vision for your animated UI video. Clearly outline your objectives and provide a brief video outline. This helps the agency understand your needs from the outset. Need clarity on pricing?

Detailed Scope of Work: Request a comprehensive scope of work outlining project milestones, payment terms, revision flexibility, and potential future video updates for your animated UI video.
Package Inclusions: Inquire about any premium extras included in the package, such as scriptwriting, voiceover, or music licensing for your animated UI video. What's included can affect the cost.
Client Input Expectations: Understand the level of creative input expected from you. Clear communication can save money and prevent misunderstandings.
Discounts and Partnerships: Explore potential discounts for long-term partnerships or bulk projects. 62% of businesses plan to increase spending on animated UI videos in 2025, so a long-term view can be beneficial.
Negotiate: Always ask for a special price. Clearly articulate your budget and project goals. 49% of businesses are open to using a video production agency, so competition can work in your favor.

Overall average cost of animated UI video

The average cost of a 15-second animated UI video is $914, with prices ranging from $1000 to $8000.

  • Key factors affecting the cost include production quality, customization, and the provider’s geographic location.
  • We identified a “sweet spot” between $1,100 and $4,300, balancing quality, customization, and value.
  • Geographical spending on animated UI video production -

  • US-based companies spend average of $970 for 15 seconds
  • European companies spend average of $737 for 15 seconds
  • Asian companies spend average of $594 for 15 seconds
  • Companies types and their animated UI video production budgets -

  • For startups and SMB businesses, a budget of $648 to $1,404 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $864 to $1,836 is average spend per video.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $1,728 to $3,132 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 24% compared to previous year. Returning clients expect to get the same quality of animated UI videos at a discounted price of 31% to 34% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Animated UI Video Pricing List

    Understanding the nuances of each animated UI video style and its associated cost is crucial for making informed decisions. We'll break down popular styles, exploring their ideal use cases, production timelines, and pricing to help you plan your video project effectively.

    Below is average per minute pricing

    1. Simple UI Animation Pricing: $400 - $1,200
    Use Cases: UI Feature Highlight, Micro-interaction Demo, App Preview
    Ideal Length: 6 seconds, 15 seconds
    Video Elements: Basic UI elements, Transitions, Text animations
    Production Timeline: 1-2 weeks

    2. Minimalist UI Animation Pricing: $500 - $1,500
    Use Cases: Website Intro, Loading Screen Animation, Subtle UI Effects
    Ideal Length: 6 seconds, 30 seconds
    Video Elements: Geometric shapes, Clean lines, Minimal color palettes
    Production Timeline: 1-2 weeks

    3. Whiteboard Explainer Pricing: $700 - $2,200
    Use Cases: Onboarding, Feature Highlight, Problem/Solution
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays
    Production Timeline: 2-3 weeks

    4. 2D Animated UI Explainer Pricing: $1,200 - $3,200
    Use Cases: Product Demo, Tutorial, Explainer Video, App Walkthrough
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Characters, Icons, Backgrounds, UI elements
    Production Timeline: 3-4 weeks

    5. Animated Software Demo Pricing: $1,500 - $3,500
    Use Cases: Software Tutorial, Feature Walkthrough, Training Video
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: Screen recordings, UI interactions, Annotations, Callouts
    Production Timeline: 4-5 weeks

    6. Motion Graphics UI Demo Pricing: $2,000 - $4,500
    Use Cases: Brand Storytelling, Abstract UI showcase, Product Launch
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Kinetic typography, Shape animations, Transitions, UI elements
    Production Timeline: 4-6 weeks

    7. 3D UI Product Demo Pricing: $3,000 - $5,000
    Use Cases: Realistic product showcase, Interactive 3D UI, Immersive experience
    Ideal Length: 30 seconds, 2 minutes
    Video Elements: 3D models, Textures, Lighting, Camera movements
    Production Timeline: 6-8 weeks

    How much does animated UI video production cost?

    Have you considered the impact of style on your animated UI video budget? We find that pricing for a one-minute video typically ranges from $400 to $4,000. This broad range reflects the diverse styles available, from minimalist animations to complex 3D demos. In our experience, a well-crafted video, even a shorter one, can significantly boost your ROI. A powerful statement: Quality doesn't always mean exorbitant cost; smart planning and strategic choices can yield exceptional results at various price points. Choosing the right format—like a concise 15-second explainer or a more detailed 30-second walkthrough—depends on your message and budget. Many production companies offer packages, from basic to premium, to simplify the process. Remember, 83% of businesses see a positive return on their animated UI video investments. A helpful tip: Clearly define your video's purpose and target audience before diving into production to ensure every second counts. We typically include scriptwriting, voiceover, music licensing, and revisions in our standard packages.

    How does animated UI video creation pricing work?

    comparing quotes requires careful consideration of several factors. Let's say you receive two quotes: one significantly cheaper, the other more expensive. The cheaper option might use pre-made assets or less experienced animators, impacting quality. Quality versus cost is a crucial balance. The more expensive quote might reflect a team with greater expertise and a proven track record, resulting in a higher-quality, more effective video. For example, a 3D UI product demo will naturally cost more than a simple UI animation due to the increased production complexity. One key thing often overlooked is the post-production process. How you approach pricing depends on your video goals. If your goal is brand awareness, a shorter, punchier video might suffice. If you need a detailed product demo, a longer video might be necessary. Align your budget with your objectives for optimal results.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom animated UI video creation?

    When it comes to truly custom work, 3D UI product demos often sit at the higher end of the spectrum. These videos demand extensive modeling, texturing, animation, and rendering, requiring significant expertise and time. You'd choose this style if you're showcasing a complex software or product with intricate UI elements, needing to demonstrate functionality and user experience in a visually compelling way. This level of detail is crucial for products requiring a high degree of visual clarity and engagement. We've found that the average cost for a custom 3D UI product demo ranges from $2,500 to $4,000 for a one-minute video. This reflects the intensive effort involved in creating a truly unique and effective piece.

    What is the estimated cost range for a 60 seconds animated UI video?

    For a 60-second animated UI video, the average cost typically falls between $1,200 and $2,800, based on our experience. However, you can maximize value through negotiation. By clearly articulating your goals and demonstrating your understanding of the production process, you can often secure better pricing or additional services. Using 60 seconds effectively is key. Don't just cram information; focus on a clear message and strong call to action. To drive even better results, consider creating multiple versions: one with a different call to action, another optimized for different aspect ratios, and perhaps even versions tailored to specific user personas. Providing raw files allows for future flexibility and edits. A strategic approach is crucial.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Animated UI Video production agency?

    Is finding the right balance between cost and agency expertise a challenge? In our experience, hiring a professional Animated UI Video production agency typically ranges from $4,000 to $6,000 for a one-minute video. We recommend thoroughly reviewing agency portfolios and Google Reviews to gauge their quality and client satisfaction. Comparing proposals from at least three agencies ensures you're getting the best value. Don't just look at the price tag; consider their responsiveness, creative vision, and whether they can be a long-term content solution partner. A radical thought: the most expensive agency isn't always the best, nor is the cheapest always a bargain. The benefit of working with an agency is their dedicated team and streamlined process, which frees you to focus on your core business.

    How much does freelancers cost to create Animated UI Videos?

    Are freelancers a viable option for Animated UI video production? If you're working with a limited budget, freelancers can be 30% to 70% cheaper than agencies, often charging between $1,400 and $4,200 for a one-minute video, or sometimes by the hour. While experienced freelancers can deliver quality work, project management can be more challenging. They might lack the pre-production research and strategic thinking an agency provides. In our experience, clear communication and detailed briefs are essential for successful freelancer collaborations. A benefit of working with freelancers is the potential for more personalized attention and flexibility.

    How much does DIY cost to create Animated UI Videos and their limitations?

    Considering the DIY route for Animated UI video creation? While we generally recommend professional services, tools like VideoGen ($220/month) and Animoto ($40/month) offer affordable alternatives. Success with DIY depends heavily on finding the right template and your video goals. Focus on a strong narrative, perhaps crafted with AI writing tools, rather than relying solely on text-to-video prompts. Test your DIY videos with a small audience first. In our experience, DIY can be a good starting point for simple videos, but complex projects often benefit from professional expertise. The benefit of DIY is the potential cost savings and creative control, but it requires a significant time investment.

    FAQs about animated UI video production costs

    Get answers to common questions about the cost of animated UI video production below!

    How much does animated UI videos creation cost in 2025?

    On average, animated UI videos production cost $400 to $5,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher animated UI videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (26% of respondents) think cost increase does not guarantee a great output always for animated UI video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 26%
    Low Price can get High Quality 6%

    What budgets should be allocated for animated UI videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating animated UI video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 20.17%
    More than $10,000 59.86%

    What extra costs, besides production, should I budget for when creating an animated UI video?

    We suggest budgeting for revisions, voice-over artists, music licensing, and potential platform-specific formatting fees.

    What are the key factors that influence the pricing of an animated UI video?

    We find that video length, complexity of animation, character inclusion, and voice-over needs significantly affect pricing.

    How can I reduce the cost of producing an animated UI video with a studio?

    We recommend providing clear briefs, using pre-made assets, and limiting revisions to reduce production costs.

    What is the average price range for a short, simple animated UI video?

    We estimate a short, simple video could range from $400 (for a freelancer) to $2,000 (potentially with a freelancer).

    What is the impact of video length and complexity on the overall budget of an animated UI video production?

    We observe that longer videos with complex animations and detailed characters typically require larger budgets.

    TO TOP
    Close