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Published: January 2, 2025

How Much Does Product Advertisement Video Production Cost In 2025?

On average, product promo videos production costs can range from $1,500 and $7,000, with starting estimates as low as $1,100. We've found that many popular video styles like explainer videos, animated product videos, and product demo videos, fall within these costs; however, animated product videos often have a tighter average cost range of $2,000 and $3,000 and a quicker 2 to 4 week production timeline.
Product Advertisement Video
methodology:
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    who trust Advids to elevate their brand with compelling product advertisement videos. Many product advertisement video providers rely on generic templates. That’s not how we create at Advids.

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Product Advertisement Video Pricing

  • Advids Expertise
    • The video types mentioned are suitable for all types of businesses.
    • 45+ award-winning creative team members, expert in product promo videos.
    • Full-service video production for demos and explainers, maximizing impact.
    • Custom design with animated product videos, driving engagement and results.
  • What Sets Advids Apart

    Our team is ready to help you boost conversions with compelling video ads.

    • Compelling Storytelling: Crafting engaging narratives and impactful visuals that resonate with your target audience.
    • Deep Understanding: Analyzing customer journeys and pain points to create persuasive videos.
    • Visual Expertise: Motion graphics and animation expertise for dynamic and engaging content.
    • Strategic Approach: Proven strategies for video ad creation and optimization.
    • Dedicated Team: A dedicated video production manager and creative team to plan, execute, and deliver your projects.
    • Ongoing Communication: Consistent project communication and feedback integration throughout the process.
    • Optimized Delivery: Delivery of high-quality video assets optimized for various platforms.

 

Join the 3,400+
who trust Advids to elevate their brand with compelling product advertisement videos. Many product advertisement video providers rely on generic templates. That’s not how we create at Advids.

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Key Takeaways

  • 83% of businesses are happy with the return on investment (ROI) they receive from videos.
  • 37% of businesses use a data-driven strategy for their videos.
  • 62% of businesses plan to increase spending on platform tutorial videos in 2025.
  • 18% of businesses are willing to experiment with new video formats
  • 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.

Factors

What factors influence the cost of product advertisement video creation?

Understanding the factors that influence video production costs is crucial for planning your product advertisement video project effectively. Let's break down the key elements that can affect your budget.

Primary Factors:

1. Video Length: A longer product advertisement video, say three minutes versus 30 seconds, naturally requires more production time and resources, thus increasing the cost.
2. Video Design Complexity: Intricate animations, detailed 3D models, or complex visual effects in your product advertisement video will require specialized skills and software, adding to the overall expense.
3. Video Production Scope: Extensive pre-production for your product advertisement video, such as in-depth market research, multiple script revisions, or complex storyboarding, will impact the project's cost.

Secondary Factors:

4. Voice-over Talent Selection & Direction: A professional voice-over artist with experience in product advertisement videos can elevate your production but will also increase the budget.
5. Music Licensing Fees: Using high-quality, licensed music in your product advertisement video adds a professional touch but can range from budget-friendly royalty-free options to more expensive custom scores.
6. Number of Revisions: Multiple rounds of revisions to your product advertisement video, while ensuring a polished final product, can add to the overall production time and cost.

How to optimize product advertisement video creation budget?

Managing your product advertisement video budget requires a strategic approach. These 6 factors can influence cost by as much as 40%. A well-defined budget ensures your product video is engaging and cost-effective. Ready to plan? Engage a video production agency early on. They can tailor a quote to your specific needs, maximizing your ROI, which 83% of businesses report as positive from video ads.

Our simple budgeting guidelines are:

Define Must-Haves: Prioritize essential elements for your product advertisement video. What's non-negotiable?
Collaborate Early: Work closely with your chosen agency from the outset. Open communication is key.
Strategic Flexibility: Be receptive to agency suggestions. Small changes can impact the cost significantly.

How to get exact budget for your product advertisement video production?

Start by defining your goals and gathering information. This proactive approach empowers you to make informed decisions and secure the best value. Need clarity? These pointers will help.

Begin by sharing 1-2 reference product advertisement videos with your chosen agency. Clearly outline your objectives, desired style, and provide a basic video outline. This helps the agency understand your vision. Next, request a detailed scope of work. This document should outline project milestones, payment terms, revision flexibility, and options for future video updates. Inquire about any premium extras included in their package, such as expedited delivery or additional file formats. Understanding these additions can save money in the long run.

Creative Collaboration: Clarify the level of creative input expected from you. This can affect the cost and timeline.
Long-Term Vision: Discuss potential discounts for long-term partnerships. 62% of businesses plan to increase video ad spending in 2025, so a long-term strategy is wise.
Negotiate Value: Don't hesitate to ask for a special price. Clearly articulate your budget and expectations. A good agency will work with you.
Explore Options: If your product is complex, consider 3D product visualization. While a premium option at $6,000, it can elevate returns. Got questions? Ask!
Payment Structure: Understand the payment schedule. Clear terms prevent surprises and ensure a smooth process.
Contract Clarity: Review the contract thoroughly. Ensure all agreed-upon deliverables and terms are documented. This protects both parties.
Agency Expertise: 49% of businesses are open to using a video production agency. Leverage their expertise for a polished product. Want results? Choose wisely.

Overall average cost of product advertisement video

The average cost of a 60-second product advertisement video is $3,100, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,400 and $7,900, balancing quality, customization, and value.
  • Geographical spending on product advertisement video production -

  • US-based companies spend average of $6,400 for 60 seconds
  • European companies spend average of $4,100 for 60 seconds
  • Asian companies spend average of $1,900 for 60 seconds
  • Companies types and their product video production budgets -

  • For startups and SMB businesses, a budget of $1,100 to $3,400 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,600 to $4,100 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,500 to $7,900 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of product advertisement videos at a discounted price of 28% to 34% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Product Advertisement Video Pricing List

    Product advertisement videos come in various styles, each catering to different marketing goals and budgets. We'll explore seven popular product advertisement video styles, outlining their ideal length, use cases, video elements, production timeline, and estimated cost range.

    Below is average per minute pricing

    1. Minimalist Product Animation Pricing: $1,500 - $2,500
    Use Cases: Product Launch, Feature Highlight, Brand Awareness
    Ideal Length: 6 seconds, 15 seconds
    Video Elements: Clean visuals, Subtle animation, Product-centric
    Production Timeline: 1-2 weeks

    2. Whiteboard Explainer Pricing: $2,000 - $3,500
    Use Cases: Onboarding, Feature Highlight, Problem/Solution
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays
    Production Timeline: 2-3 weeks

    3. Animated Product Demo Pricing: $2,500 - $4,500
    Use Cases: Product Functionality, How-to Guide, Software Demo
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: 2D animation, Character animation, Screen graphics
    Production Timeline: 3-4 weeks

    4. Product Demo + UI Animation Pricing: $3,000 - $5,000
    Use Cases: App Walkthrough, Software Tutorial, User Interface Demo
    Ideal Length: 30 seconds, 2 minutes
    Video Elements: Screen recording, UI animation, Motion graphics
    Production Timeline: 3-4 weeks

    5. Product Demo + Screen Recording Pricing: $3,500 - $5,500
    Use Cases: Software Tutorial, Website Demo, Product Walkthrough
    Ideal Length: 2 minutes, 3 minutes or longer
    Video Elements: Screen capture, Voiceover, Text annotations
    Production Timeline: 4-5 weeks

    6. Product Story + Animation Pricing: $4,500 - $6,500
    Use Cases: Brand Storytelling, Emotional Connection, Product Journey
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Character animation, Background music, Visual storytelling
    Production Timeline: 5-6 weeks

    7. 3D Product Visualization Pricing: $5,500 - $7,000
    Use Cases: Product Showcase, Detailed Views, Realistic Rendering
    Ideal Length: 15 seconds, 30 seconds
    Video Elements: 3D models, Textures, Lighting
    Production Timeline: 6-8 weeks

    How much does product advertisement video production cost?

    Ever wondered how much a captivating product video might cost? In our experience, product advertisement video production typically ranges from $1,100 to $7,000 for a one-minute video. This range reflects the diverse styles available, from live-action showcases to animated demos. A powerful statement: quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right format depends on your message and budget. Live-action product showcases, for instance, average between $1,500 and $3,500. Included services like scriptwriting, voiceover, music licensing, and revisions are often standard, but clarifying this upfront is crucial. Many companies offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from video ads. Cost varies based on video length, complexity, talent fees, and post-production needs. A 15-second video might fall within the lower end of the spectrum, while a 60-second video could reach the higher end, allowing for more detailed storytelling. Plan your budget wisely.

    How does product advertisement video creation pricing work?

    comparing quotes is essential, but don't solely focus on the bottom line. Evaluate the quality, production expertise, and team experience reflected in the price. A key thing often overlooked is the "custom" aspect. For example, a Product Demo + UI Animation requires a deeper understanding of user interface and user experience design, which impacts pricing. How do you approach pricing and your video goals? Align your budget with your desired outcome. If brand awareness is your primary goal, a shorter, impactful video might suffice. If you're aiming for detailed product explanation, a longer format might be necessary. Compare quotes effectively.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom product advertisement video creation?

    For truly custom product advertisement videos, consider 3D Product Visualization. This style demands significant technical expertise and artistic skill, making it a premium option. When do you need this level of customization? When your product is complex, innovative, or requires detailed visual representation to truly shine. For this high-end custom work, expect a pricing range between $5,500 and $7,000. This investment reflects the intricate modeling, animation, and rendering involved in bringing your product to life in a visually stunning way. Custom elevates returns.

    What is the estimated cost range for a 60 seconds product advertisement video?

    A 60-second product advertisement video typically falls within the $1,100 to $7,000 range. Negotiating value goes beyond just the price. Ask about deliverables like versions with different calls to action, various aspect ratios, or raw files. These additions can significantly extend the video's lifespan and usefulness. Maximize your 60 seconds by creating versions tailored to different user personas with minor edits. For instance, a Minimalist Product Animation can be adapted for various audiences with simple text changes or color adjustments. This approach allows you to target specific demographics effectively within your budget. Sixty seconds, maximum impact.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Product Advertisement Video production agency?

    Finding the right agency for your product advertisement video—balancing cost and quality—can feel overwhelming. We understand that! In our experience, carefully examining agency portfolios and Google reviews is crucial. Requesting detailed proposals from several agencies (3-5 is a good starting point) helps you compare apples to apples. Don't just look at headline numbers; ensure each quote precisely matches your specifications. Consider factors like creative vision and communication style alongside cost and production quality when shortlisting. For a professional agency, expect a price range between $3,000 and $5,000 for a one-minute video. A radical thought: investing in a long-term content solution partner can yield far greater returns than a one-off project. The benefit? Consistent brand messaging and a deeper understanding of your needs over time. What's your ideal agency-client relationship like?

    How much does freelancers cost to create Product Advertisement Videos?

    Hiring a freelancer can be tempting, especially considering the cost savings. However, we've found that while experienced freelancers can be reliable, project management can be more challenging. They often lack the pre-production research and support of a full team. Freelancers may also lack the breadth of skills a larger agency offers. While you might save 30% to 70% compared to agency rates (think $1,000-$2,100 for a one-minute video versus $3,000-$5,000), consider the potential for added costs and delays. Freelancers typically charge hourly, usually between $15 and $25 per hour depending on location and expertise. It's a trade-off: lower upfront cost versus potential risks. What are your priorities—cost savings or a smoother, more predictable process?

    How much does DIY cost to create Product Advertisement Videos and their limitations?

    We understand the appeal of DIY video creation, especially with platforms like VideoGen and Animoto offering user-friendly tools. While these services can be cost-effective (monthly subscriptions range from $40 to $220), we would caution against relying solely on them for professional-quality product advertisement videos. If you must use these tools, finding the right template for your goal is key. Test your video with a small focus group first to gauge quality and engagement before a wider launch. Remember, even with these tools, a solid narrative and script are essential—consider using AI writing tools to help craft compelling copy. Don't rely on simple text-to-video prompting; a well-written script is crucial for impact. What are your expectations for quality and engagement when using DIY tools?

    FAQs about product advertisement video production costs

    Get answers to common questions about the cost of product advertisement video production below!

    How much does product advertisement videos creation cost in 2025?

    On average, product advertisement videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher product advertisement videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (24% of respondents) think cost increase does not guarantee a great output always for product advertisement video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 24%
    Low Price can get High Quality 8%

    What budgets should be allocated for product advertisement videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating product advertisement video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 71.87%
    More than $10,000 8.16%

    What factors can significantly increase the cost of producing a product advertisement video?

    Video length, location, talent, animation complexity, and special effects are all factors that can significantly increase a video's production cost.

    What is a reasonable budget for a high-quality product advertisement video?

    A reasonable budget for a high-quality product video ranges from $1,500 to $7,000 when working with a studio, or $500 to $2,000 with a freelancer.

    How can I lower the price of video production while still working with a professional studio?

    To lower costs, consider shorter videos, stock footage, simpler animation, and negotiating project scope with the studio beforehand.

    Does the pricing of a product advertisement video correlate directly with its effectiveness?

    While higher production value can enhance effectiveness, a well-crafted concept and targeted distribution are equally crucial for success.

    Aside from production, what other costs should I budget for in my video marketing campaign?

    Beyond production, factor in costs for marketing, distribution on platforms, paid advertising campaigns, and potential translation/localization.

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