How Much Does Company Values Video Production Cost In 2025?
methodology:
-
Join the 3,400+
who trust us to elevate their brand with compelling company values videos. We don't rely on generic templates; we create custom videos that truly reflect your company's unique identity.
Advids
Company Values Video Pricing
Our creative team is ready to help you showcase your company's heart and soul through authentic and impactful values videos.
Advids Expertise
Join the 3,400+
who trust us to elevate their brand with compelling company values videos. We don't rely on generic templates; we create custom videos that truly reflect your company's unique identity.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on corporate communication videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of company values video creation?
Creating a compelling company values video requires careful consideration of several factors that influence the final production cost. Understanding these elements will help you plan effectively and achieve your desired outcome within your budget.
Primary Factors:
1. Video Length: A longer company values video, say three minutes instead of one, naturally requires more production time and resources, thus increasing the cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your company values video add to the design complexity and, consequently, the overall cost.
3. Video Production Scope: Extensive pre-production for your company values video, including in-depth research, multiple script revisions, and complex storyboarding, can impact the overall project cost.
Secondary Factors:
4. Animated Explainer Video Style: Choosing an animated explainer style for your company values video can be more cost-effective than live-action if it aligns with your messaging and target audience.
5. Voice-over Talent Selection & Direction: Professional voice-over artists with extensive experience command higher rates, influencing the cost of your company values video.
6. Number of Revisions: While unlimited revisions might seem appealing, they can sometimes lead to scope creep and increased costs for your company values video project.
How to optimize company values video creation budget?
Managing your company values video budget requires considering these 6 factors that can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. 49% of businesses are currently using, or are open to using, a video production agency for their company values video production.
Our simple budgeting guidelines are:
Define Must-Haves: What core elements are essential for your company values video?
Collaborate Early: Work closely with your chosen agency from the outset.
Strategic Flexibility: Be open to cost-effective alternatives that maintain quality.
How to get exact budget for your company values video production?
Getting an accurate budget requires proactive communication and a clear understanding of your needs. By following these steps, you can ensure a smooth and transparent budgeting process. Need clarity? Start by preparing a detailed brief outlining your objectives, desired video style (like a simple slideshow with text, starting at $1,100), and target audience.
Engage with potential agencies and request detailed proposals. What questions should you ask? Inquire about their project workflow, including milestones, payment terms, and revision policies. Understanding these aspects can affect the cost and ensure a collaborative process. Explore any premium extras offered in their packages, such as raw footage or multiple versions, which can save money in the long run. Clarify the level of creative input expected from you and any potential discounts for long-term partnerships. Finally, don't hesitate to negotiate and ask for a special price; 37% of businesses use a data-driven creative strategy, so showcasing your research can strengthen your position. 18% of businesses are willing to experiment with new video ad formats and strategies.
Reference Videos: Share 1-2 examples of videos you like.
Scope of Work: Request a detailed scope of work.
Revisions: Discuss revision flexibility.
Premium Extras: Inquire about included extras.
Client Input: Understand your role in the process.
Discounts: Explore potential discounts.
Negotiate: Always ask for a special price.
Overall average cost of company values video
The average cost of a 60-second company values video is $3,160, with prices ranging from $1,000 to $16,000.
Geographical spending on company values video production -
Companies types and their company values video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of company values videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Company Values Video Pricing List
We'll explore various company values video styles, outlining their production scope, cost, and ideal use cases to help you make informed decisions. This breakdown covers production timelines, video elements, and pricing estimates for each style, facilitating a clear understanding of the investment required for your company values video.
Below is average per minute pricing
1. Simple Slideshow + Text Pricing: $1,500 - $2,500
Use Cases: Value introductions, Internal communication, Quick updates
Ideal Length: 15 seconds, 30 seconds
Video Elements: Text animations, Still images, Basic transitions
Production Timeline: 1-2 weeks
2. Motion Graphics + Text Pricing: $2,000 - $4,000
Use Cases: Abstract values, Data visualization, Modern branding
Ideal Length: 30 seconds, 60 seconds
Video Elements: Animated graphics, Kinetic typography, Background music
Production Timeline: 2-3 weeks
3. Animated Icons + Text Pricing: $2,500 - $4,500
Use Cases: Core value spotlights, Social media snippets, Website explainer
Ideal Length: 15 seconds, 30 seconds
Video Elements: Icon animation, Text overlays, Transitions
Production Timeline: 2-3 weeks
4. Whiteboard Explainer Pricing: $3,000 - $5,000
Use Cases: Company storytelling, Value demonstrations, Process overviews
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
5. Animated Explainer Video Pricing: $3,500 - $5,500
Use Cases: Engaging narratives, Complex value explanations, Brand storytelling
Ideal Length: 60 seconds, 2 minutes
Video Elements: Character animation, Backgrounds, Storyline visuals
Production Timeline: 3-4 weeks
6. 2D Animated Characters Pricing: $4,000 - $6,000
Use Cases: Character-driven stories, Humorous value depictions, Relatable scenarios
Ideal Length: 60 seconds, 2 minutes
Video Elements: 2D character animation, Backgrounds, Props
Production Timeline: 4-5 weeks
7. Live Action Interviews Pricing: $4,500 - $6,500
Use Cases: Employee testimonials, Authentic stories, Leadership messages
Ideal Length: 2 minutes, 3 minutes or longer
Video Elements: Interview footage, B-roll visuals, Background music
Production Timeline: 4-6 weeks
8. 3D Animated Characters Pricing: $5,500 - $7,500
Use Cases: High-quality visuals, Immersive experiences, Cinematic storytelling
Ideal Length: 60 seconds, 2 minutes
Video Elements: 3D character animation, Detailed environments, Special effects
Production Timeline: 6-8 weeks
How much does company values video production cost?
Ever wondered how much a company values video *actually* costs? In our experience, company values video production typically ranges from $1,800 to $10,500 for a one-minute video. This range encompasses various styles, from live-action interviews to animated explainers. Quality doesn't have to break the bank; smart planning is key. Striking the right balance between your message and budget is crucial. For example, a simple slideshow with text overlays, including scriptwriting, voiceover, music licensing, and revisions, can be a cost-effective way to communicate your values. Many production companies offer tiered packages—basic, standard, and premium—to suit different budgets. Remember, 83% of businesses report a positive ROI from these videos, making it a worthwhile investment. If your goal is a shorter video, consider a 30-second option, which can often be produced within the $1,500 - $3,000 range, focusing on key messages for maximum impact. Custom production allows you to tailor every aspect of the video to your brand, unlike template videos, leading to higher engagement and better ROI.
How does company values video creation pricing work?
When comparing quotes, don't just focus on the bottom line. Evaluate the value proposition. A higher quote might reflect a more experienced team, higher production quality, and ultimately, a better return on your investment. One often overlooked aspect is the inclusion of revisions. Unlimited revisions can save you money and headaches down the line. Align your video goals with your budget. If you're aiming for a broad overview of your company values, a "Motion Graphics + Text" style video could be an effective and budget-friendly choice, often falling within the lower end of the pricing spectrum. This style allows for dynamic visuals and clear messaging without the higher costs associated with live-action or character animation. Approach pricing strategically, considering your long-term objectives.
Data roundup
Do you plan to increase or decrease video content budget?
69%
Increasing
Source: Advids
23%
Decreasing
Source: Advids
8%
No Change
Source: Advids
What is the average pricing range for custom company values video creation?
For truly custom company values videos, consider "2D Animated Characters." This style requires significant artistic skill and production effort, making it a premium option. This level of customization is ideal when you want to create a unique, memorable experience that deeply resonates with your audience, personifying your values through engaging characters. Expect a pricing range of $7,000 to $8,500 for a one-minute video of this caliber. This investment reflects the meticulous craftsmanship involved in character design, animation, and storytelling. While other styles offer customization, 2D character animation provides unparalleled creative freedom to bring your values to life in a truly distinctive way.
What is the estimated cost range for a 60 seconds company values video?
A 60-second company values video typically costs between $1,800 and $10,500. Don't hesitate to negotiate for additional value. Ask for versions with different calls to action, aspect ratios, or even minor edits tailored to specific user personas. Sixty seconds offers ample time to tell a compelling story. Maximize its impact by showcasing your values through impactful visuals and narratives. For instance, a "Live Action + Animation" style can effectively blend real-world footage with animated elements, creating a dynamic and engaging experience. This approach allows you to showcase your team and workplace culture while visually representing abstract values through animation. By including deliverables like raw files and different versions, you can repurpose your video across multiple platforms and campaigns, maximizing your investment.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
88%
Yes
Source: Advids
3%
No
Source: Advids
9%
Not applicable
Source: Advids
What are your costs for different company values video production types
How should we select the optimal company values video production method given budget constraints? Creating company values videos ourselves leveraging DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency or specialized company values video production agency can vary depending on project scope, which typically costs around specific price points. We will analyze each option's merits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Easy to use, Full control | Limited features, Time consuming | $ 40 to $ 220 |
| Freelancer | Flexible scheduling, Unique style, Cost effective | Limited resources, Skill gaps | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Equipment access, Experienced crew | Less specialized, Limited availability | $ 800 to $ 2,500 |
| Company Values Video production Agency | Expertise in values, High production value, Strategic approach | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional Company Values Video production agency?
Are you concerned about finding the right balance between cost and expertise? In our experience, hiring a professional Company Values Video production agency typically costs between $3,800 and $5,800 for a one-minute video. We recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies is crucial, ensuring each quote aligns with your specific needs. This allows for a consistent comparison, enabling you to shortlist based on factors like production quality, responsiveness, and creative vision. A radical thought: consider an agency as a long-term content partner, not just a one-off vendor. This fosters a deeper understanding of your brand and values, leading to more impactful videos over time. The benefit? Consistent brand messaging strengthens your company culture internally and resonates more powerfully with your target audience.
How much does freelancers cost to create Company Values Videos?
Is finding a reliable freelancer a top priority? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,200 to $3,100 for a one-minute video, and often charge between $15 and $25 per hour, project management can be a challenge. If you choose this route, prioritize freelancers with proven experience in Company Values Videos. In our experience, solo freelancers may lack the robust pre-production and research capabilities of a full-fledged agency. This can impact the strategic depth and overall effectiveness of the final video. However, if budget is a primary concern and you're comfortable managing the project closely, a skilled freelancer can be a viable option.
How much does DIY cost to create Company Values Videos and their limitations?
Considering a DIY approach to save costs? While we generally recommend professional production, tools like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Your success hinges on finding templates that align with your vision and crafting a compelling narrative. Leverage AI content research tools to strengthen your script, focusing on clear messaging rather than relying solely on text-to-video prompts. Test your DIY video with a small group before widespread release to gather feedback on quality and engagement. While DIY can be budget-friendly, remember that it requires significant time and effort, and the final product may lack the polish and strategic depth of professionally produced videos.
FAQs about company values video production costs
Get answers to common questions about the cost of company values video production below!
How much does company values videos creation cost in 2025?
On average, company values videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher company values videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for company values videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for company values videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating company values video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What are the key factors that influence the price of a company values video?
We find that key factors include video length, production style, animation complexity, number of locations, and talent fees.
How does the length of a company values video affect the overall budget?
We see that longer videos typically require more filming, editing, and post-production, leading to a higher overall budget.
What is a reasonable budget to allocate for a high-quality company values video?
We recommend a budget between $1,500 and $7,000 for professional production, depending on your specific needs and requirements.
Are there ways to reduce the cost of producing a company values video with a professional studio?
We suggest exploring options like pre-existing templates, stock footage, and limiting on-location shooting days to lower costs.
Aside from production, what other costs should be factored into the pricing of a company values video project?
We advise considering costs like scriptwriting, music licensing, voiceover artists, and distribution platform fees in your budget.
