30 App Feature Tour Video Examples That Increase Engagement

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How to plan and optimize App Feature Tour Videos?

Simplicity and Clarity: "The logo is the period at the end of the sentence." - Sagi Haviv. Advids mirrored this minimalist approach for a healthcare app client. By streamlining the app feature tour video to highlight core features and benefits, user comprehension improved, leading to a 15% decrease in customer support inquiries.

Actionable: Focus on essential features for maximum impact and clarity.

Content as a Magnet: "Content isn't King, it's the Kingdom." - Lee Odden. Advids embraced this philosophy for an e-commerce client. Their app feature tour video became a central hub, driving traffic from social media and email campaigns, resulting in a 25% boost in app downloads.

Actionable: Integrate video content into broader marketing strategy.

Experiential Focus: "Experience is not what happens to a man; it is what a man does with what happens to him." - Aldous Huxley. Advids used this principle for a gaming app client, creating an immersive app feature tour video that let viewers experience the gameplay firsthand. This led to a 30% increase in pre-orders.

Actionable: Design videos that offer viewers a taste of the product experience.

Customer-Centric Approach: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler. Advids applied this for a productivity app client, tailoring the app feature tour video to address specific user pain points. This resulted in a 10% increase in paid subscriptions.

Actionable: Understand target audience needs to create relevant video content.

Strategic Alignment: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids used this approach for a social media app client, differentiating their app feature tour video from competitors by focusing on unique community features. This led to a 18% increase in daily active users.

Actionable: Highlight unique selling propositions to stand out from competitors.

Why Advids for App Feature Tour Video?

At Advids, we create compelling App Feature Tour Videos that showcase your app's functionality and drive user engagement. Our blend of creative storytelling, advanced technology, and proven experience ensures your app shines. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is evident in our 109+ five-star Google reviews.

Transforming Your App Vision into Reality:

Customized App Feature Tour Video Solutions: We tailor each video to highlight your app's unique features and resonate with your target audience. Whether you need a concise overview or an in-depth exploration, we create the perfect video for your needs.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life. Your input is crucial to the success of your App Feature Tour Video.
Strategic Communication: We prioritize understanding your app, target audience, and brand identity to craft a video that effectively communicates your message.

Experience and Expertise:

12+ Years of Proven Success: With over 12 years of experience and more than 350 App Feature Tour Videos created, we understand what it takes to create engaging and effective app showcases.
Trusted by Industry Leaders: Our client roster includes a diverse range of companies, demonstrating our ability to cater to various industries and app types.
Client Satisfaction Guaranteed: Our numerous five-star reviews speak to our commitment to delivering exceptional results and exceeding client expectations.

Cutting-Edge Technology and Creative Storytelling:

Creative Storytelling Through Animation: We use animation to craft compelling narratives that capture attention and explain your app's functionality in a clear and engaging way.
Cutting-Edge App Feature Tour Video Technology: We utilize the latest software and techniques to create visually stunning videos that make a lasting impression.


Ready to unlock the potential of App Feature Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

9 How to create App Feature Tour Videos?

A well-crafted App Feature Tour Video is a powerful tool for promoting your app and engaging your target audience. The creation process involves several key steps, from planning and scripting to production and distribution.

Comprehensive Approach

A comprehensive approach to creating App Feature Tour Videos involves understanding your target audience, defining clear objectives, and crafting a compelling narrative. This involves identifying the key features and benefits of your app, highlighting how it solves specific user problems, and using a clear and concise call to action .

Key Stages

The creation process for App Feature Tour Videos can be broken down into several key stages:

1. Define your target audience: Who are you trying to reach with your video? What are their needs and interests?
2. Determine your video's purpose: What do you want viewers to do after watching your video? Do you want them to download your app, sign up for a newsletter, or learn more about your product?
3. Create a storyboard: This will help you visualize the flow of your video and ensure that it tells a cohesive story.
4. Write a script: This will provide a clear roadmap for your video and ensure that your message is communicated effectively.
5. Choose a video style: Do you want your video to be animated, live-action, or a combination of both? The style you choose should reflect your brand and target audience.
6. Select music and sound effects: Music and sound effects can help to create a more engaging and memorable video experience.
7. Record voiceover: A professional voiceover ty and polish to your video.
8. Edit the video: This involves assembling the different elements of your video, adding transitions, and making sure that the final product is polished and professional.
9. Add call to action: This is a clear and concise instruction that tells viewers what you want them to do next.
10. Optimize for different platforms: Make sure your video is optimized for different platforms, such as YouTube, Facebook, and Instagram.
11. Promote your video: Share your video on social media, your website, and other relevant channels.

9 How to create App Feature Tour Videos?

A well-crafted App Feature Tour Video is a powerful tool for promoting your app and engaging your target audience . The creation process involves several key steps, from planning and scripting to production and distribution.

Comprehensive Approach

A comprehensive approach to creating App Feature Tour Videos involves understanding your target audience, defining clear objectives, and crafting a compelling narrative. This involves identifying the key features and benefits of your app, highlighting how it solves specific user problems, and using a clear and concise call to action.

Key Stages

The creation process for App Feature Tour Videos can be broken down into several key stages:

1. Define your target audience: Who are you trying to reach with your video? What are their needs and interests?
2. Determine your video's purpose: What do you want viewers to do after watching your video? Do you want them to download your app, sign up for a newsletter, or learn more about your product?
3. Create a storyboard: This will help you visualize the flow of your video and ensure that it tells a cohesive story.
4. Write a script: This will provide a clear roadmap for your video and ensure that your message is communicated effectively.
5. Choose a video style: Do you want your video to be animated, live-action, or a combination of both? The style you choose should reflect your brand and target audience.
6. Select music and sound effects: Music and sound effects can help to create a more engaging and memorable video experience.
7. Record voiceover: A professional voiceover can add credibility and polish to your video.
8. Edit the video: This involves assembling the different elements of your video, adding transitions, and making sure that the final product is polished and professional.
9. Add call to action: Tell viewers what you want them to do next. This could be downloading your app, visiting your website, or following you on social media.
10. Optimize for different platforms: Make sure your video is optimized for different platforms, such as YouTube, Facebook, and Instagram.
11. Promote your video: Share your video on social media, embed it on your website, and send it to your email list.

9 How to create App Feature Tour Videos?

A well-crafted App Feature Tour Video is a powerful tool for promoting your app and engaging your target audience. The creation process involves several key steps, from planning and scripting to production and distribution.

Comprehensive Approach

A comprehensive approach to creating App Feature Tour Videos involves understanding your target audience, defining clear objectives, and crafting a compelling narrative. This involves identifying the key features and benefits of your app, highlighting how it solves specific user problems, and using a clear and concise call to action.

Key Stages

The creation process for App Feature Tour Videos can be broken down into several key stages:

1. Define your target audience: Who are you trying to reach with your video? What are their needs and pain points?
2. Determine your video's purpose: What do you want viewers to do after watching your video? Download your app? Sign up for a free trial? Learn more about your product?
3. Create a storyboard: This will help you visualize the flow of your video and ensure that it tells a cohesive story.
4. Write a script: Your script should be clear, concise, and engaging. It should highlight the key features and benefits of your app.
5. Choose a video style: Do you want a live-action video, an animated video, or a screen recording? The style of your video should be consistent with your brand and target audience.
6. Select music and sound effects: Music and sound effects can help to create a more engaging and memorable video experience.
7. Record voiceover: A professional voiceover can help to make your video more engaging and persuasive.
8. Edit the video: This involves adding transitions, graphics, and other elements to create a polished final product.
9. Add call to action: Tell viewers what you want them to do next. This could be downloading your app, visiting your website, or following you on social media.
10. Optimize for different platforms : Make sure your video is optimized for different platforms, such as YouTube, Facebook, and Instagram.
11. Promote your video: Share your video on social media, your website, and other relevant channels.

2 How to create App Feature Tour Videos?

A well-crafted App Feature Tour Video is a powerful tool for promoting your app and engaging your target audience. The creation process involves several key steps, from planning and scripting to production and distribution.

A Comprehensive Approach

A comprehensive approach to creating App Feature Tour Videos involves understanding your target audience, defining clear objectives, and crafting a compelling narrative. This involves identifying the key features and benefits of your app, highlighting how it solves specific user problems, and using a clear and concise call to action.

Key Stages of Creation

The creation process for App Feature Tour Videos can be broken down into several key stages:

1. Define your target audience: Who are you trying to reach with your video? What are their needs and pain points? Understanding your audience will help you tailor your message and visuals to resonate with them.
2. Determine your video's purpose: What do you want viewers to do after watching your video? Do you want them to download your app, sign up for a free trial, or learn more about a specific feature? Having a clear purpose will help you focus your content and messaging.
3. Create a storyboard: A storyboard is a visual representation of your video, outlining the shots, transitions, and narration. It helps you visualize the flow of your video and ensure that it tells a cohesive story.
4. Write a script: Your script should be clear, concise, and engaging. It should highlight the key features and benefits of your app, and use a strong call to action courage viewers to take the next step.
5. Produce the video: This stage involves filming, editing, and adding music and sound effects. You can choose to create your own video or hire a professional production company.
6. Distribute your video: Once your video is complete, you need to distribute it to your target audience. You can share it on your website, social media channels, and video platforms like YouTube.

By following these steps, you can create a compelling App Feature Tour Video that will help you promote your app and engage your target audience.

How to create App Feature Tour Videos?

Craft compelling app feature tour videos that resonate with your target audience and showcase your app's unique value proposition. This strategic approach ensures maximum impact and drives conversions .

• Key Features List - Focusing on key features streamlines the video and maximizes impact.
• Storyboard Design - A well-designed storyboard ensures a smooth, logical flow and avoids confusion.
• Scriptwriting - A clear, concise script keeps viewers engaged and prevents information overload.
• Video Style Choice - The right style enhances brand identity and creates a memorable viewing experience.
• Screen Recording - High-quality screen recordings showcase the app's interface effectively.
• Motion Graphics - Strategic animation enhances Engagement and clarifies complex interactions.
• Voice Recording - A professional voiceover adds credibility and improves viewer comprehension.
• Text Animation - Animated text overlays provide additional context and highlight important details.
• Video Editing - Precise editing creates a polished, professional video that keeps viewers engaged.

How app feature tour video examples are curated?

We dove deep into product tour videos , curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications .
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5. Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and mobile app store integration.
7. Brand Alignment Determining video alignment with brand message, identity, and app user interface.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, app feature tour video examples 2024, n=7300 videos within duration <3 mintues, across industries.