How Much Does Motion Design Video Production Cost In 2025?
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Motion Design Video Pricing
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trusting Advids to elevate your brand with compelling motion design video.
Many video providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on marketing promotion videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production
Factors
What factors influence the cost of motion design video creation?
Understanding the factors that influence motion design video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, enabling you to plan effectively and maximize your investment.
Primary Factors:
1. Video Length: A longer motion design video, say three minutes versus 30 seconds, requires more animation and therefore increases production time and cost.
2. Video Design Complexity: Intricate animations, custom character designs, and detailed backgrounds in your motion design video add complexity, requiring more artist hours.
3. Video Production Scope: Extensive pre-production for your motion design video, including in-depth storyboarding and multiple script revisions, adds to the overall project cost.
Secondary Factors:
4. Scriptwriting & Storyboarding: A complex narrative for your motion design video requires more detailed scriptwriting and storyboarding, impacting the overall cost.
5. Number of Revisions: Multiple rounds of revisions to your motion design video’s animation or script extend the production timeline and increase costs.
6. Voice-over Talent Selection & Direction: Choosing a premium voice-over artist for your motion design video adds to the production budget.
How to optimize motion design video creation budget?
Managing your motion design video budget requires considering these 6 factors, which can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan effectively? Engage a video production agency early and allow them to tailor a quote to your specific needs. 37% of businesses already leverage data-driven creative strategies, so join them in making informed decisions.
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize the core elements your motion design video absolutely needs.
Collaborate Early: Work closely with your chosen agency from the outset for accurate cost estimates.
Strategic Flexibility: Be open to creative solutions that can save money without compromising quality.
How do you get an exact budget for your motion design video production?
Start by clearly defining your objectives and gathering inspiration. Need clarity? These pointers will help you navigate the process and secure an accurate quote.
Begin by sharing 1-2 reference motion design videos that resonate with your vision. Clearly outline your objectives, target audience, and desired video style. A detailed brief helps the agency understand your needs. 62% of businesses plan to increase their motion design video spending in 2025, so planning now is crucial.
Scope of Work: Request a detailed scope of work outlining project milestones, payment terms, and revision flexibility for your motion design video.
Premium Extras: Inquire about any premium extras included in the package, such as expedited delivery or additional file formats. These can affect the cost.
Client Input: Understand the level of creative input expected from you throughout the motion design video production process.
Discounts & Partnerships: Explore potential discounts for long-term partnerships or bundled services. This can save money.
Negotiate: Don't hesitate to negotiate pricing and clearly communicate your budget constraints. Confidently pitch your project and desired outcome. 18% of businesses are willing to experiment with new video ad formats, so explore your options.
Overall average cost of motion design video
The average cost of a 60-second motion design video is $3,130, with prices ranging from $1,000 to $16,000.
Geographical spending on motion graphics production -
Companies types and their video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of motion design videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Motion Design Video Pricing List
Choosing the right motion design style is crucial for effectively conveying your message and maximizing your budget. We'll explore various motion design video styles, outlining their typical costs, ideal lengths, common use cases, key video elements, and estimated production timelines.
Below is average per minute pricing
1. Simple Animated Icons Pricing: $1,500 - $2,000
Use Cases: Loading screens, Website buttons, App interactions
Ideal Length: 6 seconds, 15 seconds
Video Elements: Icons, Transitions, Basic animation
Production Timeline: 1 week
2. Animated Icons + Text Pricing: $1,800 - $2,800
Use Cases: Social media posts, UI/UX tutorials, Explainer videos
Ideal Length: 15 seconds, 30 seconds
Video Elements: Icons, Text, Transitions, Background music
Production Timeline: 1-2 weeks
3. Kinetic Typography Pricing: $2,000 - $3,500
Use Cases: Title sequences, Promotional videos, Lyric videos
Ideal Length: 30 seconds, 60 seconds
Video Elements: Text, Motion graphics, Transitions
Production Timeline: 2 weeks
4. Whiteboard Animation Pricing: $2,500 - $4,500
Use Cases: Onboarding, Feature highlight, Problem/solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
5. UI Mockup Animation Pricing: $3,000 - $5,500
Use Cases: App demos, Website walkthroughs, Software tutorials
Ideal Length: 30 seconds, 60 seconds
Video Elements: UI elements, Screen recordings, Transitions
Production Timeline: 3-4 weeks
6. 2D Animated Product Demo Pricing: $4,000 - $7,000
Use Cases: Product launches, Feature explanations, Marketing campaigns
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D characters, Backgrounds, Product features
Production Timeline: 4-5 weeks
7. Animated Explainer Pricing: $5,000 - $8,000
Use Cases: Company story, Product overview, Educational content
Ideal Length: 60 seconds, 2 minutes
Video Elements: Characters, Backgrounds, Storyboarding
Production Timeline: 4-6 weeks
8. Live Action + Animation Pricing: $6,000 - $8,000
Use Cases: Commercials, Music videos, Corporate videos
Ideal Length: 60 seconds, 2 minutes
Video Elements: Live footage, Animated characters, VFX
Production Timeline: 5-7 weeks
9. 3D Product Visualization Pricing: $7,000 - $8,000
Use Cases: Product showcases, Architectural renderings, Industrial design
Ideal Length: 30 seconds, 2 minutes
Video Elements: 3D models, Textures, Lighting
Production Timeline: 6-8 weeks
10. Motion Graphics Product Demo Pricing: $6,000 - $8,000
Use Cases: Product features, Technical explanations, Data visualization
Ideal Length: 30 seconds, 2 minutes
Video Elements: Abstract shapes, Data points, Text animations
Production Timeline: 5-7 weeks
How much does motion design video production cost?
Ever wondered how motion design elevates your brand? In our experience, motion design video production costs can range from $1,100 to $9,000 for a one-minute video. A powerful statement: quality doesn't always necessitate exorbitant costs; strategic planning can achieve both. Choosing the right format, like kinetic typography (averaging $1,500-$3,500), depends on your message and budget. We typically include scriptwriting, voiceovers, music licensing, and revisions. Many production companies offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from motion design videos. Costs vary based on length, complexity, and post-production needs. A 15-second video might suffice for social media, while a 60-second video allows for deeper storytelling on your website. Strategic budget allocation is key. Custom production means tailored visuals, animations, and messaging, unlike generic templates. This elevates your brand and maximizes impact, justifying the investment. One tip: prioritize core message elements to balance quality and affordability.
How does motion design video creation pricing work?
How do you decipher pricing quotes? comparing quotes requires scrutinizing more than just the bottom line. Evaluate the quality of previous work, the team's expertise, and if the quote includes crucial elements like revisions and licensing. One often-overlooked aspect is the production company's understanding of your target audience. Approaching pricing should align with your video goals. For example, a 2D Animated Product Demo, while potentially more expensive, offers a dynamic showcase of product features and benefits, potentially leading to higher conversions. Compare value, not just price.
Data roundup
Do you plan to increase or decrease video content budget?
69%
Increasing
Source: Advids
19%
Decreasing
Source: Advids
12%
No Change
Source: Advids
What is the average pricing range for custom motion design video creation?
When should you opt for fully custom motion design? Consider 3D Product Visualization. This highly specialized style demands significant artistic skill and technical expertise, making it ideal for showcasing intricate products or architectural designs where realism is paramount. For truly custom 3D product visualization, expect a range of $7,500 to $9,000. This investment reflects the intensive labor and specialized software involved. Custom elevates impact.
What is the estimated cost range for a 60 seconds motion design video?
Sixty seconds can tell a compelling story. The average cost for a 60-second motion design video falls between $1,100 and $9,000. Negotiating value involves more than just lowering the price. Consider requesting multiple versions with different calls to action or aspect ratios tailored for various platforms. Securing raw files allows for future edits. Let's say you're creating a Live Action + Animation video. Having versions targeting different user personas with minor edits can significantly boost engagement. Maximize every second.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
76%
Yes
Source: Advids
12%
No
Source: Advids
12%
Not applicable
Source: Advids
What are your costs for different motion design video production types
How should we select the optimal motion design video production method given budget constraints? Creating motion design videos ourselves using DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency or a specialized motion design video production agency can vary depending on project scope, which typically costs around different price points for each method. We'll analyze each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Flexible timeline, Experimentation | Requires skills, Time consuming | $ 40 to $ 220 |
| Freelancer | Specialized skills, Cost effective, Quick turnaround | Limited availability, Narrow expertise, Project management | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Faster iterations | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Wider skillset, Project management | Less specialized, Potential communication delays | $ 800 to $ 2,500 |
| Motion Design Video production Agency | High-end expertise, Creative solutions, Premium quality | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional Motion Design Video production agency?
Finding the right agency for your Motion Design video can feel overwhelming—so many choices, so many price points! We understand that balancing cost and quality is a top priority. In our experience, professional agencies typically charge between $3,000 and $5,000 for a one-minute video. But before you focus solely on the headline number, we strongly recommend requesting detailed proposals from several agencies. Carefully examine their portfolios and Google reviews to gauge their quality, communication style, and client management. Prioritize agencies that demonstrate a clear understanding of your target audience and offer a long-term content solution partnership. Creating a shortlist based on cost, production quality, responsiveness, and creative vision will help you make an informed decision. Remember, a higher upfront investment can often translate to a greater return on investment. Is finding the perfect balance between cost and quality your biggest challenge?
How much does freelancers cost to create Motion Design Videos?
Hiring a freelancer might seem appealing, especially considering the potential cost savings. While some freelancers offer reliable service, particularly those with proven experience, we've found that project management can be more challenging with solo operators. They may lack the resources and expertise of a full agency in areas like pre-production research and comprehensive project management. Freelancers often lack the research and pre-production skills of a full agency. While they can be 30% to 70% cheaper than agencies—expect to pay anywhere from $750 to $2,250 for a one-minute video, based on their hourly rates (typically ranging from $15 to $25 per hour)—you need to weigh the potential risks against the cost savings. Their hourly rates vary widely depending on their experience and location. Do you find yourself questioning the reliability and support you'll receive from a freelancer versus an agency?
How much does DIY cost to create Motion Design Videos and their limitations?
We understand the appeal of DIY video creation tools like VideoGen and Animoto, especially with their monthly subscription models ($220 and $40 respectively). While these platforms offer user-friendly interfaces and access to stock assets, they may not be suitable for all projects. If you choose this route, carefully consider your goals and select a template that aligns perfectly with your message. We recommend testing your DIY video with a small focus group to gauge quality and engagement before a wider launch. Also, instead of relying on text-to-video prompting, invest time in crafting a solid narrative and script using other AI content research tools. Remember, even with DIY tools, a well-defined strategy and a strong script are crucial for success. Is the trade-off between cost and creative control worth it for your project?
FAQs about motion design video production costs
Get answers to common questions about the cost of motion design video production below!
How much does motion design videos creation cost in 2025?
On average, motion design videos production cost $1,500 to $8,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher motion design videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for motion design video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for motion design videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating motion design video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors can increase the price of a motion design video?
Video length, complexity of animation, character design, sound design, and revisions required are major factors that can significantly increase the overall project cost.
What is the average budget required for a short explainer video with basic animation?
A short explainer video (under 60 seconds) with basic animation can cost between $500 and $2,000 when working with a freelancer.
How does the pricing for a motion design video differ based on its length?
Longer videos require more time and resources, directly impacting the price. Expect a higher cost per minute for longer motion design videos.
Are there ways to lower the cost when working with a motion design studio?
Early planning, clear briefs, providing assets, and limiting revisions can help lower the cost. Negotiate project scope and explore packaged deals.
What is the typical price range for a motion design video that includes 3D animation and complex visual effects?
A motion design video with 3D animation and complex visual effects typically falls within the higher end of the agency pricing spectrum, potentially exceeding $8,000.
