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Published: January 2, 2025

How Much Does Platform Tutorial Video Production Cost In 2025?

Software tutorial videos average cost can range from $400 and $2,000, with starting pricing estimates as low as $1,100. We've found that many popular video styles like software demo videos, screen capture tutorials, and animated explainer videos, fall within these costs; however, motion graphics tutorials often have a tighter average cost range of $900 and $1,700 and a quicker 2 to 4 week production timeline.
Platform Tutorial Video
methodology:
  • Join the 3,400+
    who trust Advids to elevate their brand with compelling platform tutorial videos. Many video providers rely on generic templates. That’s not how we create at Advids.

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Platform Tutorial Video Pricing

  • Advids Expertise
    • 48 award-winning creatives specializing in software tutorial video creation.
    • Full-service video production expertise, maximizing impact of screen capture tutorials.
    • Custom design for animated explainer videos, boosting user engagement and understanding.
  • What Sets Advids Apart

    Advids empowers you with compelling video tutorials that drive conversions. Our team brings specialized skills and a deep understanding of effective tutorial creation:

    • Compelling Storytelling: Crafting narratives that resonate with your target audience and clearly explain your platform's functionality.
    • Visual Expertise: Creating impactful visuals and animations that simplify complex concepts and maintain viewer engagement.
    • Platform Proficiency: Deep understanding of various platform functionalities and user experiences.
    • Targeted Messaging: Writing persuasive scripts tailored to your specific audience and platform features.
    • Ongoing Collaboration: Providing consistent communication and feedback integration throughout the production process.
    • Optimized Delivery: Delivering high-quality video assets optimized for various online platforms.

 

Join the 3,400+
who trust Advids to elevate their brand with compelling platform tutorial videos.

Many video providers rely on generic templates. That’s not how we create at Advids.

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Key Takeaways

  • 83% of businesses are happy with the return on investment (ROI) they receive from videos.
  • 37% of businesses use a data-driven strategy for their videos.
  • 62% of businesses plan to increase spending on platform features videos in 2025.
  • 18% of businesses are willing to experiment with new video formats
  • 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.

Factors

What factors influence the cost of platform tutorial video creation?

Understanding the factors that influence video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your platform tutorial video's final price tag.

Primary Factors


1. Video Length: A longer platform tutorial video, say three minutes versus one, naturally requires more production time and resources, increasing the cost. Remember, 49% of businesses are open to using a video production agency, so factor in their rates when considering length.
2. Video Design Complexity: A platform tutorial video showcasing intricate 3D software visualizations will be more expensive than a simple screen recording demonstrating basic UI navigation.
3. Video Production Scope: Extensive pre-production, including detailed storyboarding and scriptwriting for your platform tutorial video, adds to the overall cost but ensures a polished final product.

Secondary Factors


4. Voice-over Talent Selection & Direction: A professional voice actor with experience in platform tutorial videos can elevate your production but will likely command a higher fee.
5. Motion Graphics Style Complexity: Adding complex animations to illustrate features in your platform tutorial video, like those in an "Animated Product Demo," will increase the production time and cost.
6. Software Demo + Annotations: Incorporating annotations within your platform tutorial video requires additional design and animation work, impacting the final cost.

How to optimize platform tutorial video creation budget?

Managing your platform tutorial video budget requires a strategic approach. These six factors can impact the cost by as much as 40%. A well-defined budget ensures you create compelling platform tutorials without overspending. Ready to start? Engage a video production agency early. Their expertise can guide your decisions and tailor a quote to your specific needs, maximizing your ROI, which 83% of businesses already experience with tutorial videos.

Our simple budgeting guidelines are:

Define Your Core Message: What must your platform tutorial video achieve?
Explore Style Options: Could a "Simple Screen Recording" suffice, or do you need a "3D Software Product Demo"?
Collaborate with Experts: Let your chosen agency guide you on cost-effective solutions.

How do you get an exact budget for your platform tutorial video production?

Start by clearly defining your objectives and desired outcomes. This proactive approach empowers you to make informed decisions and secure accurate pricing.

Collaborate closely with your chosen agency. Provide them with 1-2 reference platform tutorial videos that resonate with your vision. Outline your key objectives and provide a brief overview of your platform. This initial groundwork streamlines the budgeting process. What are your goals?

Scope of Work & Milestones: Request a detailed scope of work outlining project milestones, payment terms, revision flexibility, and provisions for future video updates.
Premium Extras: Inquire about any premium extras included in their package, such as custom music or advanced animation for your platform tutorial video. This can affect the cost.
Client Input Expectations: Understand the level of creative input expected from your end. Clear communication can save money and prevent misunderstandings.
Discounts & Partnerships: Explore potential discounts for long-term partnerships. This can be particularly beneficial if you plan to create a series of platform tutorial videos. 18% of businesses are willing to experiment with new video formats, so a long-term strategy could be advantageous.
Negotiate: Always ask for a special price. Clearly articulate your budget constraints and explore options for maximizing value within your allocated resources.


By following these steps, you can secure an accurate and tailored budget for your platform tutorial video production, ensuring a successful and cost-effective project.

Overall average cost of platform tutorial video

The average cost of a 15-second platform tutorial video is $920, with prices ranging from $1000 to $8000.

  • Key factors affecting the cost include production quality, customization, and the provider’s geographic location.
  • We identified a “sweet spot” between $1000 and $4000, balancing quality, customization, and value.
  • Geographical spending on platform tutorial video production -

  • US-based companies spend average of $980 for 15 seconds
  • European companies spend average of $740 for 15 seconds
  • Asian companies spend average of $600 for 15 seconds
  • Companies types and their tutorial video production budgets -

  • For startups and SMB businesses, a budget of $650 to $1400 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $870 to $1800 is average spend per video.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $1750 to $3200 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 25% compared to previous year. Returning clients expect to get the same quality of platform videos at a discounted price of 38% to 43% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Platform Tutorial Video Pricing List

    We'll explore various platform tutorial video styles, outlining their production scope, cost, and ideal use cases to help you make informed decisions. This breakdown covers production timelines, video elements, and pricing ranges for each style, guiding you toward the best fit for your platform tutorial needs.

    Below is average per minute pricing

    1. Simple Screen Recording Pricing: $400-$1,200
    Use Cases: Quick Tutorials, Bug Reporting, Feature Demos
    Ideal Length: 15 to 30 seconds, 2 minutes or shorter
    Video Elements: Screen capture, System audio
    Production Timeline: 1 week

    2. Whiteboard Explainer Pricing: $600-$1,800
    Use Cases: Concept Explanation, Onboarding, Problem/Solution
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays
    Production Timeline: 2-3 weeks

    3. Software Demo + Annotations Pricing: $800-$2,000
    Use Cases: Feature Walkthrough, Troubleshooting, Software Training
    Ideal Length: 30 seconds, 2 minutes or shorter
    Video Elements: Screen capture, Annotations, Callouts
    Production Timeline: 2-3 weeks

    4. Animated UI Walkthrough Pricing: $1,000-$2,500
    Use Cases: User Interface Demo, Mobile App Tutorials, Interactive Demonstrations
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: UI elements, Motion graphics, Animated transitions
    Production Timeline: 3-4 weeks

    5. Isometric Software Visualization Pricing: $1,400-$3,000
    Use Cases: System Overview, Data Visualization, Process Explanation
    Ideal Length: 30 seconds, 2 minutes or shorter
    Video Elements: Isometric illustrations, 3D models, Animated sequences
    Production Timeline: 4-5 weeks

    6. Animated Product Demo Pricing: $1,600-$3,500
    Use Cases: Product Launch, Feature Highlight, Benefits Showcase
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: 2D animation, Character animation, Product visualization
    Production Timeline: 4-5 weeks

    7. Live Action Software Demo Pricing: $2,000-$4,000
    Use Cases: Personalized Walkthroughs, Expert Testimonials, Product Demonstrations
    Ideal Length: 60 seconds, 3 minutes or longer
    Video Elements: Live footage, Screen capture, Presenter
    Production Timeline: 5-6 weeks

    8. 3D Software Product Demo Pricing: $2,500-$4,500
    Use Cases: Complex Software Visualization, Detailed Product Showcase, Interactive 3D Models
    Ideal Length: 60 seconds, 3 minutes or longer
    Video Elements: 3D models, Animations, Textured environments
    Production Timeline: 6-8 weeks

    How much does platform tutorial video production cost?

    Have you considered the ROI of video? We find that platform tutorial video production costs vary significantly, depending on the style and complexity. In our experience, a one-minute video can range from $400 to $2,000. This broad range reflects the diverse options available, from simple screen recordings to more elaborate 3D animations. A key factor influencing cost is the level of customization; a fully bespoke video will naturally command a higher price than a more straightforward approach. Remember, quality and cost are intrinsically linked; investing in high-quality production often yields a greater return. To achieve quality while managing costs, we suggest focusing on a clear message and choosing a format that effectively communicates your key points. Many production companies offer packages, including scriptwriting, voiceover, and music licensing, as standard. This all-inclusive approach simplifies budgeting and ensures a seamless production process. 83% of businesses see a positive return on investment from these videos, making it a worthwhile investment. Cost varies based on video length, complexity, talent fees, and post-production needs.

    How does platform tutorial video creation pricing work?

    comparing quotes requires careful consideration of several factors. We suggest comparing not just the headline price, but also the included services. One quote might seem cheaper upfront, but lack crucial elements like scriptwriting or revisions, ultimately increasing your overall cost. Similarly, quality versus cost is a crucial balance. A lower-priced video might use stock footage or less skilled voice actors, impacting the overall professionalism and effectiveness. Production expertise and team experience also play a significant role. A team with a proven track record in platform tutorial videos will likely charge more, but their expertise can lead to a higher ROI. One often-overlooked aspect is the revision process. Always clarify the number of revisions included in the quote. Approaching pricing should start with defining your video goals. What key message do you want to convey? What is your target audience? A clear understanding of these aspects will help you choose the right style and level of production, aligning your budget with your objectives. For example, a simple screen recording, like a "Simple Screen Recording" video, might be sufficient for a straightforward tutorial, while a more complex style, like a 3D Software Product Demo, would be more suitable for showcasing intricate features.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom platform tutorial video creation?

    For truly custom platform tutorial videos, we believe that 3D software demos represent the pinnacle of bespoke production. These videos require extensive modeling, animation, and rendering, demanding significant expertise and time investment. The level of detail and realism achievable in a 3D software demo is unmatched by other formats. You should consider a fully custom approach like this when showcasing complex software with intricate features or when aiming for a high-end, polished presentation that truly sets your platform apart from the competition. This level of detail justifies a higher price point. In our experience, the average pricing range for a custom 3D software product demo falls between $2,500 and $4,000 for a one-minute video. This reflects the extensive effort involved in creating a high-quality, visually stunning, and informative video. This investment can significantly enhance your brand image and increase user engagement.

    What is the estimated cost range for a 60 seconds platform tutorial video?

    For a 60-second platform tutorial video, the average cost typically ranges from $400 to $2,000, as previously mentioned. However, you can maximize value by negotiating strategically. Clarify what's included in the quote, and explore options for reducing costs without compromising quality. For example, consider using a simpler style for certain sections of the video. Using the full 60 seconds effectively is crucial. Don't just fill the time; ensure every second adds value. A well-structured 60-second video can be far more impactful than a longer, rambling one. To drive even better results, consider creating multiple versions. Different calls to action, aspect ratios (for various platforms), and even user-persona-specific edits can significantly expand your reach and engagement. For instance, an "Animated UI Walkthrough" video could benefit from versions tailored to different user experience levels, providing targeted information. This multi-faceted approach, while requiring a slightly higher initial investment, can yield a much greater return.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Platform Tutorial Video production agency?

    Are you concerned about finding the right balance between cost and quality? In our experience, hiring a professional Platform Tutorial Video production agency typically costs between $4,000 and $6,000 for a one-minute video. This investment secures expertise in scripting, storyboarding, animation, voiceover, and post-production. We recommend thoroughly reviewing agency portfolios and Google reviews. Comparing proposals from multiple agencies, ensuring consistent specifications, allows for accurate cost comparisons. Shortlist agencies based on cost, quality, responsiveness, and creative synergy. A radical thought: consider an agency as a long-term content partner, not just a one-off vendor. This fosters a deeper understanding of your platform and consistent brand messaging. The benefit? A cohesive library of tutorial videos that elevates your brand and educates your users.

    How much does freelancers cost to create Platform Tutorial Videos?

    How do you ensure reliability when working with a freelancer? Freelancers can be a cost-effective option, often 30% to 70% cheaper than agencies, ranging from $1,400 to $4,200 for a one-minute video. If you choose this route, prioritize freelancers with proven experience in Platform Tutorial Videos. While cost-effective, freelancers might present project management challenges due to their solo nature. They may also lack the pre-production research and strategic planning expertise of a full-service agency. Freelancers typically charge hourly rates, varying significantly based on skill and location. We believe clear communication and well-defined milestones are crucial for successful freelancer collaborations.

    How much does DIY cost to create Platform Tutorial Videos and their limitations?

    Is DIY truly a viable option for Platform Tutorial Videos? While we generally recommend professional production, we understand budget constraints. DIY platforms like VideoGen ($220/month) and Animoto ($40/month) offer affordable solutions. Success with DIY hinges on selecting the right template and crafting a compelling narrative. Leverage AI content research tools for scriptwriting, rather than relying solely on text-to-video prompts. We suggest testing your DIY videos with a small audience first. Gather feedback on quality and engagement before wider distribution. While DIY offers cost savings, it requires significant time investment and may lack the polish of professional production.

    FAQs about platform tutorial video production costs

    Get answers to common questions about the cost of platform tutorial video production below!

    How much does platform tutorial videos creation cost in 2025?

    On average, platform tutorial videos production cost $400 to $2,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher platform tutorial videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (26% of respondents) think cost increase does not guarantee a great output always for platform tutorial videos.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 26%
    Low Price can get High Quality 6%

    What budgets should be allocated for platform tutorial videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating platform tutorial video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 25.17%
    More than $10,000 54.86%

    What is the typical price range for a short platform tutorial video?

    We see short platform tutorial videos typically cost between $500 and $2,000, depending on complexity and the chosen producer.

    What factors can significantly increase the cost of producing a platform tutorial video?

    We find factors like video length, animation complexity, voiceover talent, and scriptwriting significantly increase production costs.

    What is the average budget needed for platform tutorial video production with a freelancer versus a specialized agency?

    We observe that freelancer budgets range from $500 to $2,000, while agencies typically charge between $400 and $2,000 for similar projects.

    How can I reduce the pricing for platform tutorial video production while still working with a professional studio?

    We suggest exploring package deals, limiting revisions, providing pre-written scripts, or using stock footage to lower studio production costs.

    Does the pricing of platform tutorial videos usually include revisions and post-production services?

    We advise clarifying revision and post-production inclusion in the pricing beforehand, as practices vary among production providers.

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