How Much Does SaaS Onboarding Video Production Cost In 2025?

Key Takeaways

• 83% of businesses are happy with the return on investment (ROI) they receive from videos.

• 37% of businesses use a data-driven strategy for their videos.

• 62% of businesses plan to increase spending on SaaS explainer videos in 2025.

• 18% of businesses are willing to experiment with new video formats

• 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.

Factors

. How much does SaaS onboarding video production cost?

Have you considered the impact of video length on your SaaS onboarding strategy? We've found that a 60-second SaaS onboarding video typically ranges from $1,500 to $7,000. In our experience, pricing varies significantly depending on the chosen style—a simple screen recording might cost less than a fully animated explainer video. A surprising fact: 83% of businesses see a positive return on investment from these videos. To achieve quality while managing costs, we suggest focusing on a clear message and concise visuals. This ensures every second counts. Many production companies offer packages—basic, standard, and premium—to simplify the process. Included services, such as scriptwriting, voiceover, and music licensing, are usually standard, not add-ons. The cost ultimately depends on video length, complexity, and talent fees. A shorter, impactful video can be incredibly effective.

. How does SaaS onboarding video creation pricing work?

Let's explore how to compare quotes effectively. When reviewing proposals, we recommend comparing not just the final price, but also the quality of work. Consider the production team's expertise and experience. A seemingly higher price might reflect superior animation, storytelling, or strategic thinking. One often-overlooked aspect is the inclusion of revisions. Approach pricing by first defining your video goals. What message do you want to convey? What action do you want viewers to take? For example, a 2D Animated Software Demo might cost less than a complex 3D animation, offering a great balance of cost and effectiveness. By aligning your budget with your objectives, you can ensure a strong ROI.

Data roundup
Do you plan to increase or decrease video content budget?

. What is the average pricing range for custom SaaS onboarding video creation?

When it comes to truly custom work, we believe that 3D Software Product Demos represent the pinnacle of creative effort. These videos require extensive modeling, animation, and rendering, resulting in a higher price point. You should consider a fully custom approach when your product is visually complex and requires detailed demonstration. Think of situations where showcasing intricate features or a unique user interface is crucial for conversion. For a 3D Software Product Demo, we've seen custom pricing range from $3,500 to $5,000. This higher investment reflects the significant time and skill involved in creating a truly exceptional video.

. What is the estimated cost range for a 60 seconds SaaS onboarding video?

The average cost for a 60-second SaaS onboarding video typically falls between $1,500 and $7,000. However, you can maximize your return by negotiating for additional value. Consider requesting multiple versions with different calls to action or aspect ratios. Leveraging the full 60 seconds effectively is key. Strategic variations can significantly improve results. For instance, providing raw files allows for future edits and repurposing. Creating versions tailored to specific user personas can also boost engagement. By focusing on these additions, you can extract maximum value from your investment and improve your results.

Data roundup
Are you happy with the quality vs cost of your current video creation agency?

How much does it cost to hire a professional SaaS onboarding video production agency?

Finding the right agency for your SaaS onboarding video can feel overwhelming, right? We understand the pressure of balancing cost and quality. In our experience, professional agencies typically charge between $3,500 and $5,500 for a one-minute video. Before committing, we strongly advise you to meticulously examine agency portfolios and Google Reviews. Don't just look at headline prices; request detailed proposals from several agencies, ensuring they understand your specific needs. Compare not only the cost but also their communication style, responsiveness, and creative vision. Create a shortlist based on these factors, prioritizing agencies that demonstrate a long-term content solution partnership potential. Remember, a well-made video is an investment that pays off, so thorough research is key. A high-quality video can significantly improve user engagement and retention.

How much does freelancers cost to create SaaS onboarding videos?

Considering freelancers for your SaaS onboarding video? It's a valid option, especially if you're on a tighter budget. However, we've found that while experienced freelancers can be reliable, managing a project with a solo individual can present challenges. They might lack the pre-production research and team support of an agency. Freelancers often lack the comprehensive skillset of a full agency. While you might save 30% to 70% compared to agency pricing (potentially $1,050 to $3,850 for a one-minute video, based on the agency range of $3,500-$5,500), consider the potential risks. Freelancers typically charge hourly, usually between $15 and $25 per hour depending on their experience and location. Weigh the cost savings against the potential for project management complexities and potential skill gaps.

How much does DIY cost to create SaaS onboarding videos and their limitations?

Creating a SaaS onboarding video yourself might seem appealing, especially with platforms like VideoGen and Animoto offering monthly subscriptions around $40-$220. While these tools offer ease of use, we wouldn't necessarily recommend this route for a professional-quality video. If you must, however, carefully consider your goals and choose a template that aligns perfectly. Test your video with a small focus group to gauge engagement and quality before a full launch. Instead of relying on text-to-video AI, invest time in crafting a strong narrative and script using other content research AI tools. Remember, a DIY approach might save upfront costs, but the limitations in quality and professional polish could ultimately hinder your ROI. A polished video can be the difference between success and failure.