Brand Perception Video

Brand Communication Supercharged With Videos

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Brand Perception Video

Build Stronger



Authentic videos build trust and credibility, fostering deeper connections with your audience and enhancing brand loyalty.

Engaging video content shapes lasting impressions, effectively communicating your brand's story to resonate with your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ahmad Herzallah
Founder, Dartmouth

First experience with ADVIDS and i should say that we were impressed with this company, they are professional, well organized and very patient.

Andrew Smith
Senior Marketing Manager, Comfort Connect

I've completed 4 video projects with the Advids team and each time they have been collaborative, engaging and responsive. Quality is great, once a storyboard is outlined, minimal edits needed.

Aashish Singhvi
CEO, DvSum

Highly skilled and professional video production company. From the first interaction to final delivery, Advids team was prompt in communication and delivered high quality work on-time.

Wellsprings For Women
Thought Leader, Wellsprings for Women

We worked with the ADVIDS team to produce 4 animated videos depicting quite complex concepts related to anti Racism. We have found the team to be very flexible, patient, understanding, helpful, resourceful.


About Advids


Advids is a team of empathetic, insightful creatives specializing in brand perception video production since 2012. We are brand strategists, storytellers, visual artists, animators, cinematographers, sound designers, and editors. We've been called a brand perception video agency, a corporate image film production house, a reputation management video specialist, perception shapers, visual storytellers, and more. But above all else, we're your brand perception video production partners.

Let's collaborate, explore your brand's essence, and discover how Advids' videos can elevate your brand perception and drive meaningful engagement. Our unique approach blends data-driven insights with artistic flair, crafting compelling narratives that resonate with your target audience and shape positive perceptions. We bring years of experience in visual storytelling, ensuring your brand message is delivered with clarity, impact, and authenticity.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • Around 3 in 4 content marketers use content to generate leads.
  • 90% of consumers say that video can help them make a purchasing decision.
  • 66% of marketers can measure campaign performance in real-time while 64% uses automated measurement and attribution.
  • Video will account for 82% of consumer traffic by 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Brand Perception
Brand Perception Experience
Video Creation FAQ
Brand Perception Video Examples
What is Brand Perception Video?
Brand Perception Video Production
Production Process
Video Use Cases
Brand Perception Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Brand Perception Production Service - What We Offer


A strong brand perception is paramount for businesses to thrive. It shapes how your audience views your company, influences their purchasing decisions, and ultimately determines your success. Our brand perception production service helps you craft compelling narratives that resonate with your target market and build a positive brand image. We create engaging videos that highlight your brand values, showcase your unique strengths, and foster trust with your audience.

Here's what we offer:

  • Brand Films: Communicate your brand story, mission, and values.
  • Customer Testimonial Videos: Build credibility and trust through authentic customer experiences.
  • Company Culture Videos: Attract top talent and showcase your positive work environment.
  • Explainer Videos: Simplify complex concepts and highlight the benefits of your products or services.
  • Social Media Videos: Create shareable content that increases brand visibility and engagement.


How Advids pricing work for Brand Perception Videos?


Advids offers transparent, value-driven pricing for brand perception videos. Our fixed-fee model ensures predictable budgets, creative collaboration, and exceptional results.

**Predictable Budget:** Fixed fees provide complete budget transparency and control.

**Client-Focused Approach:** We prioritize your vision, ensuring efficient feedback and collaboration for optimal results.

**Streamlined Project Management:** Dedicated project leads ensure seamless production and timely delivery.

**Complete Transparency:** Complete transparency from concept to licensing ensures consistent delivery and support.

Pricing examples for a 60-second brand perception video (multiple revisions included):

**Clean Aesthetics** (USD 1250): Minimalist visuals highlight the bioreactor's sleek design and advanced features.

**Conceptual Animation** (USD 1750): Animated sequences visualize cellular interactions, enhancing engagement and brand awareness.

**Emotional Resonance** (USD 2500): Evocative visuals create an emotional connection, building brand affinity through patient stories.

**Scientific Storytelling** (USD 3750): Detailed animations and expert testimonials build credibility and showcase scientific rigor.

**Integrated Research Showcase** (USD 5250): Lab footage and 3D animations highlight research breakthroughs and the bioreactor's impact. Advids specializes in brand video production, offering transparent pricing and exceptional results. Our expertise extends to corporate video production, helping businesses build strong brand perception. Contact us to discuss your project.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of video production specialists to elevate your brand image. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, enhancing brand awareness and fostering positive associations. Our team combines creative storytelling with strategic messaging to deliver videos that shape audience perception and drive measurable results.

Your dedicated project team includes:

Creative Director: Leads the project, spearheading brand perception research, script development, and visual conceptualization to ensure impactful storytelling and consistent brand messaging.
Brand Strategist: Aligns video content with your brand identity, analyzing target audience insights and crafting key messages to effectively shape how audiences perceive your brand and achieve communication goals.
Visual Designer: Creates captivating visuals, storyboards, and on-screen elements that enhance brand aesthetics and effectively communicate your brand's story, strengthening visual brand identity.
Animator: Brings the storyboard to life through dynamic animation, adding visual flair and emotional depth to enhance brand storytelling and captivate the audience, specializing in animation styles focused on brand enhancement.
Sound Designer: Creates a compelling audio landscape that complements the visuals and reinforces brand messaging, using music and sound effects to evoke desired emotions and enhance brand recognition.
Video Editor: Assembles all elements into a polished final product, ensuring seamless transitions, impactful pacing, and a cohesive brand experience that resonates with viewers and strengthens brand affinity.


What experience Advids has in Brand Perception Video production?


Advids crafts compelling visuals and narratives that resonate, shaping brand image and influencing buying behavior. From cinematic storytelling and customer testimonials to product demos and animated explainers, we create videos that simplify complex concepts and showcase value. Our industry knowledge and research deliver impactful videos that elevate your brand and drive engagement. Our specialists analyze your brand, target audience, and objectives to create videos that amplify your message and achieve your desired perception.

Our Video Production Expertise:

Industries: We've partnered with diverse industries, including technology, healthcare, consumer goods, and finance, transforming brand challenges into opportunities. Our specialists understand industry nuances, audience preferences, and competitive landscapes, creating authentic videos. This expertise ensures your brand perception video aligns seamlessly with industry best practices and addresses the unique needs of your audience.

Years: With 12 years' experience, we've mastered various video formats, including brand stories, CSR showcases, and product launches. We help brands build trust and establish a distinct personality through compelling video storytelling.

How we produce unique videos: We start with thorough brand perception research, analyzing your image, target audience, and competition. We develop a tailored video strategy with compelling narratives, impactful visuals, and strategic calls to action. Authenticity and emotional connection are key to creating videos that inform, inspire, and resonate, fostering a lasting brand impression. We create corporate videos that build brand trust and drive engagement. Our video marketing strategy helps you achieve your desired brand perception. We use brand storytelling to create videos that resonate deeply with your audience. Our video content marketing services elevate your brand and drive meaningful results.


FAQ

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What visuals enhance brand trust?

High-resolution imagery, realistic textures, and consistent brand colors enhance brand trust, demonstrating attention to detail and quality.

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How can video evoke brand-aligned emotions?

Carefully chosen music, pacing, and voice-over tone evoke brand-aligned emotions, creating a specific mood that connects with the audience on a deeper level.

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What video length best maintains engagement?

Concise videos, typically between 60 seconds to 5 minutes, maintain engagement by delivering key messages efficiently, ensuring the audience stays focused.

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How can video showcase authentic culture?

Featuring real people, diverse perspectives, and genuine stories showcases authentic culture, building trust and relatability with the audience.

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How can production ensure perceived authenticity?

High-quality visuals, natural lighting, and genuine interactions ensure perceived authenticity, creating a sense of realism and credibility.

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What camera angles convey brand messaging?

Strategic camera angles, including eye-level shots for relatability, close-ups for detail, and wide shots for context, emphasize key aspects of brand messaging.

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How can video showcase brand personality?

A unique visual style, tone of voice, and creative storytelling showcase brand personality, reflecting brand values and character.

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What narrative builds positive brand association?

Compelling narratives, highlighting brand values, and showcasing customer success build positive brand associations, creating an emotional connection with the audience.

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How can video create a lasting brand impression?

Memorable visuals, a clear message, and a strong call to action create a lasting brand impression, ensuring the brand stays top-of-mind.

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What script elements convey our brand's story?

A clear narrative, authentic language, and a focus on the brand's unique value proposition convey the brand's story, communicating the brand's essence effectively.

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How can video make our brand feel relatable?

Using real people, showcasing genuine emotions, and addressing customer needs makes a brand feel relatable, creating a sense of connection and empathy with the audience.

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How does color impact brand perception?

Strategic use of color impacts brand perception, evoking specific emotions and associations, reinforcing brand identity and messaging.

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What imagery communicates brand identity?

Imagery that communicates brand identity includes logos, brand colors, and visual elements that reflect the brand's values and style, creating a cohesive brand image.

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How can video make our brand message understood?

Clear visuals, concise language, and a well-structured narrative ensure the brand message is understood, making the message easily digestible for the audience.

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What visuals strengthen our brand's core message?

High-quality imagery, dynamic animations, and consistent use of brand elements strengthen the brand's core message, reinforcing the brand's key message effectively.


Brand Perception Video Examples

1. Mandiant

Mandiant Advantage Attack Surface Management is a cybersecurity solution that helps organizations manage their attack surface. The video is designed to show viewers what their attackers see and uncover opportunities that adversaries might exploit.

Video Design - This Brand Perception Video utilizes simple yet effective graphics to communicate the company's key messages. The video features a globe with different colored dots that represent the company's direct operations and technology centers. These elements help visualize the global reach of Mandiant Advantage and its presence across various locations.

The video's straightforward visual style complements the message of managing a distributed IT environment, demonstrating how Mandiant Advantage can identify vulnerabilities throughout an organization's entire attack surface. The video's calming and confident tone conveys the company's expertise in cybersecurity and its ability to help organizations stay ahead of attackers. By effectively communicating its global reach and expertise in cybersecurity, the video effectively promotes Mandiant Advantage as a trusted partner for organizations seeking to secure their IT environments.

2. Cegeka

Cegeka's video highlights their expertise in building a secure, modern digital workplace, with a focus on streamlining workflow and maximizing efficiency. The video is designed to emphasize the company's commitment to offering a comprehensive solution for businesses, covering various aspects like security, experience, equipment, platform, teamwork, and support.

Video Design - The video uses a simple but effective visual style, employing bold colors and clear, easy-to-understand illustrations to convey the concept of a robust digital workplace. Cegeka uses a clean, minimalist aesthetic, with flat design elements and vibrant colors. The use of bold, colorful icons helps to visually represent each aspect of the digital workplace solution. These choices create a strong visual identity that reinforces the brand's commitment to providing innovative, user-friendly solutions. This video is a prime example of a Brand Perception Video, showcasing Cegeka's capabilities and its commitment to delivering a seamless digital workplace experience.

The video effectively communicates the message through its clear visual narrative. The visual style reinforces the message of a smooth, modern workplace, driving the viewer to engage with the provided links for further information. Cegeka's video adopts a professional and informative tone, highlighting the company's expertise and its commitment to delivering a secure, user-friendly digital workplace for businesses.

3. GF

GF is a complete control loop provider and the video is designed to showcase their process automation solutions.

Video Design - This is a Brand Perception Video that showcases the products of GF. It uses high quality graphics and simple yet impactful animation. The video uses simplistic 3D animation with an elegant white background and blue and grey color scheme, which gives the video a clean, modern, and professional look. The use of animation makes the video engaging and draws the audience's attention. The video also uses a lot of white space, which helps to make the visuals feel clean and uncluttered. The white space and minimalist design effectively showcases their process automation solutions, enhancing their brand's identity.

The animation of the various products and the minimal graphics are a testament to the clarity of the brand's message and the company's commitment to high-quality products and solutions. The video's tone is professional and sophisticated, highlighting their focus on easy-to-use, high-end products. The visual design and animation, coupled with a clear and concise narrative, effectively communicate the brand's core message: GF makes process automation easy. The video effectively positions GF as a reliable partner for customers seeking high-quality process automation solutions.

4. lifeID

lifeID is a company building a self-sovereign digital identity solution. This video is designed to introduce the lifeID brand, its goal, and the benefits of its technology.

Video Design - This video is a "Brand Perception Video" that highlights lifeID's mission to build a secure digital identity system. The video uses clean, minimalist graphics with a focus on the lifeID logo. The video uses a line art style to portray people and identity-related items. The video uses a simple color palette of gray, white, and red to highlight the brand.

The minimalist approach and use of line art create a visually appealing and informative video. The animation is straightforward, which reinforces the message that lifeID is building a simple and easy to use product. The graphics in the video complement the brand's online identity and create an accessible and understandable introduction to the product. The video effectively communicates lifeID's mission to give people control of their digital identity. The video's clean, modern, and approachable design helps drive viewer engagement and create a positive perception of lifeID as a secure and user-friendly service.

5. Databricks

Axis Communications is a company that creates smarter and stronger technology. The goal of this video is to share the benefits of Axis Communications, and the video is designed to highlight the company's commitment to customer success.

Video Design - This video uses a simple and minimalist design style, with bright colors and clear typography. It features an animation of a yellow circle, which represents the company's success, moving across different bars, signifying different stages of success. This clean visual style emphasizes the company's focus on providing straightforward and effective solutions, which contributes to its brand perception as a reliable and forward-thinking technology provider.

The visual design of the video effectively communicates the objective of the video by showing how each stage of the progress bar represents a different benefit of using Axis Communications. The use of bright yellow and white colors creates a modern and confident tone, which further enhances the message that Axis Communications is a valuable partner that can help businesses succeed.

What is Brand Perception Video?

Brand Perception Video is a powerful marketing tool that uses visual storytelling to shape and enhance how your target audience perceives your brand. It goes beyond simply showcasing your products or services; it aims to connect with viewers on an emotional level, building trust, credibility, and positive associations with your brand.

Brand Perception Videos are used across various marketing channels, including social media, websites, email campaigns, and even traditional television. They can be used to introduce your brand to a new audience, highlight your unique selling propositions, showcase customer testimonials, or simply reinforce your brand's values and mission.


Brand Perception Video Production

Brand Perception video production is a specialized process that involves creating high-quality videos designed to influence and improve how your target audience perceives your brand. It requires a deep understanding of your brand's story, target audience, and marketing goals to craft compelling narratives that resonate with viewers.

A typical brand perception Video production timeline can range from 4 to 8 weeks, depending on the complexity of the video, the number of revisions, and the availability of resources. The process typically involves concept development, scriptwriting, storyboarding, filming, editing, sound design, color grading, and final rendering.


Production Process

  • Concept Development: Collaborating with the client to define the video's purpose, target audience, and key messages.
  • Scriptwriting: Crafting a compelling script that aligns with the video's objectives and brand voice.
  • Storyboarding: Visualizing the video's flow and key scenes through a series of sketches.
  • Filming: Capturing high-quality footage using professional cameras and equipment.
  • Editing: Assembling the footage, adding music, graphics, and special effects to create a polished final product.
  • Sound Design: Adding sound effects, voiceovers, and music to enhance the video's impact.
  • Color Grading: Adjusting the video's color palette to create a specific mood and aesthetic.
  • Final Rendering: Exporting the video in the desired format and resolution for distribution.
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Video Use Cases

Brand Perception Video production focuses on four main things: building brand awareness, establishing emotional connections, conveying key messages, and driving desired actions. It's not just about showcasing products; it's about creating a lasting impression that resonates with your target audience.

The best brand perception video creations have these visual characteristics: a compelling narrative, high-quality visuals, engaging music, and a clear call to action. These elements work together to create a cohesive and impactful experience that leaves a lasting impression on viewers.

Brand Perception Videos are among the most popular video production types because they offer a powerful way to connect with audiences on an emotional level. They can be used to introduce your brand to a new audience, highlight your unique selling propositions, showcase customer testimonials, or simply reinforce your brand's values and mission.


Brand Perception Video Benefits

Brand perception videos are transformative. They build trust, boost engagement, and drive results. These videos offer a powerful way to connect with audiences, shaping perceptions and influencing decisions.

  • Brand Story Videos: Craft a compelling narrative, forging emotional connections and building brand loyalty.
  • Customer Success Stories: Showcase authentic testimonials, building trust and credibility with potential clients.
  • Explainer Videos: Simplify complex concepts, ensuring clear understanding and increased engagement.
  • Value Proposition Videos: Highlight unique benefits, motivating viewers to take action and driving conversions.
  • Product Demo Videos: Showcase product features and functionality, enhancing user experience and driving sales.
  • Recruitment Videos: Attract top talent by showcasing company culture and values, creating a strong employer brand.
  • Social Media Teaser Videos: Generate excitement and increase social media engagement, boosting brand visibility.
  • Case Study Videos: Demonstrate expertise and build authority, showcasing real-world results and building confidence.

These video marketing strategies offer a cost-effective way to achieve a high return on investment, improving brand awareness, customer engagement, and lead generation. They provide a competitive advantage in today's market, using visual storytelling and corporate video production to enhance brand communication.


Increase Video Engagement

Compelling Brand Perception Video

Creating a compelling Brand Perception video is an art form, driven by a deep understanding of your target audience and the power of visual storytelling. The key is to craft a narrative that resonates with your viewers, leaving a lasting impression and fostering a positive connection with your brand.

Exceptional Brand Perception Video

Exceptional Brand Perception videos are the result of a strategic design to capture attention and convey your message effectively. This involves carefully selecting visuals that are both aesthetically pleasing and emotionally resonant, creating a memorable experience that leaves a lasting impression on your audience.

Strategic Brand Perception Video

Strategic Brand Perception videos are designed to achieve specific marketing goals, such as increasing brand awareness, driving website traffic, or generating leads. By understanding your target audience and their needs, you can create a video that resonates with them and motivates them to take action.

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Video Script

Effective Brand Perception Video

An effective Brand Perception video script is the foundation for a successful video. It's the blueprint that guides the production process, ensuring that your video is engaging, informative, and aligned with your marketing objectives.

Compelling Brand Perception Video

Compelling Brand Perception video scripts are driven by a clear understanding of your target audience and the power of storytelling. By crafting a narrative that resonates with your viewers, you can create a video that leaves a lasting impression and fosters a positive connection with your brand.

Strategic Brand Perception Video

Strategic Brand Perception video scripts are designed to achieve specific marketing goals, such as increasing brand awareness, driving website traffic, or generating leads. By understanding your target audience and their needs, you can create a video that resonates with them and motivates them to take action.


Pre Production Guide

Comprehensive Brand Perception Video

A comprehensive Brand Perception video pre-production process is essential for ensuring a smooth and successful video production. It involves carefully planning and outlining every aspect of the video, from the script to the visuals, to ensure that the final product meets your expectations.

Strategic Brand Perception Video

Strategic Brand Perception video pre-production involves identifying your target audience, defining your marketing goals, and developing a clear concept for your video. This ensures that your video is aligned with your overall marketing strategy and resonates with your target audience.

Pre Production for Brand Perception Video

Pre-production for Brand Perception video is a crucial step in the video production process. It involves planning and preparing for the shoot, ensuring that all the necessary elements are in place for a successful production.

  • Define Target Audience
  • Develop Video Concept
  • Create Storyboard
  • Choose Visual Style
  • Select Music and Sound
  • Secure Talent and Locations