30 Animated Brand Positioning Video Examples To Drive Customer Engagement

Imagine this a picture is worth a thousand words, but a video? A million, easy! In today's digital whirlwind, where attention spans are shorter than a goldfish's, your marketing needs a superhero. And that's where animated brand positioning videos swoop in. They're not just pretty pictures moving on a screen; they're dynamic storytellers, cutting through the noise and making real connections. Think of them as your brand's charisma, bottled. Just how powerful are these animated marvels? The numbers speak for themselves.

• Video increases conversions and sales by up to 80%.
• Adding video content on your website can drive an 80% increase in conversion rates.
• That's about 1 billion hours of YouTube videos consumed every single day.

These stats highlight the undeniable power of video, and animated brand positioning videos offer a unique blend of creativity and clarity to maximize impact. They distill complex messages into digestible narratives, making your brand memorable and your value proposition crystal clear. Let's dive in and explore 30 Captivating Animated Brand Positioning Video examples to unlock actionable insights and ignite your video marketing strategy.

1. NFCForum Minimalist Animated Video

With a minimalist aesthetic and an engaging narrative, NFC Forum's animated brand positioning video showcases the potential of near-field communication. It expertly simplifies a complex technology by focusing on the single act of tapping, visually demonstrating its impact across various applications. This video is a testament to effective brand positioning through animation.

The vibrant color palette and upbeat soundtrack create a sense of excitement and possibility. NFC Forum presents NFC not just as a technology, but as a facilitator of seamless everyday experiences. From secure payments to connecting with brands, this animation inspires audiences to embrace a future driven by the ease and efficiency of NFC.

2. MEDHOST Animated Positioning Video

This animated brand positioning video for MedHost masterfully uses a superhero narrative to connect with healthcare professionals. The vibrant 3D animation showcases how MedHost's EHR platform empowers hospital staff to overcome daily challenges, much like a superhero team. The clever visuals, from rescuing cats to streamlining workflows, leave a lasting impression.

From overwhelmed administrators to smoothly running hospitals, MedHost transforms the healthcare landscape. The contrasting scenarios effectively communicate the value proposition of improved efficiency and ROI. This video is a powerful example of how to showcase complex technology in an engaging and memorable way, making it an inspiration for anyone seeking to create an impactful brand story.

3. Calendly 2D Animated Brand Video

Calendly's Animated Brand Positioning Video is a breath of fresh air in the world of brand storytelling. The video humorously acknowledges the brand's previous limitations, creating a relatable connection with viewers. This self-deprecating approach effectively positions the rebranding as a positive step forward.

The visually engaging animation, combined with vibrant colours and dynamic shapes, perfectly embodies Calendly's new, energetic personality. The overall design cleverly weaves the story of growth and transformation, creating a lasting impression of a modern and innovative brand.

4. Cisco Minimal Animated Explainer Video

If you're looking for an Animated Brand Positioning Video example, look no further than this Cisco piece. This video cleverly pulls on the universal desire for a better, healthier future, a pain point that resonates deeply. The simple yet effective animation illustrates the core message of connected healthcare, making complex ideas easily digestible.

What makes this example exceptional is its focus on human connection. Cisco positions itself not just as a technology provider, but as a partner in building a brighter healthcare landscape. The compelling voiceover, coupled with the heartwarming visuals, creates a genuine sense of hope and optimism. The CTA, Together, let's make it happen, is a powerful invitation to join Cisco on this journey.

5. ExxonMobil Simple 2D Animated Video

This Animated Brand Positioning Video for Orange Cyberdefense is a prime example of how to effectively communicate complex technical information in an engaging and accessible way. The smart use of 2D motion graphics, combined with Sofia's first-person narrative, builds a connection with the viewer from the beginning. The video subtly underscores the severity of cyber threats without resorting to fear-mongering, instead highlighting Orange Cyberdefense's proactive approach to threat detection and mitigation. This balance between education and reassurance is crucial for building trust and positioning Orange as a reliable partner.

Orange Cyberdefense's unique selling points are cleverly woven into the visual narrative. The team's collaborative approach, their use of advanced tools like SIEM, and their commitment to adapting strategies to each client's context are all clearly communicated through the animations. The video's culminating shot of the team, coupled with the upbeat music, leaves a lasting impression of confidence and expertise. It's a great example of how to inspire confidence in a brand's abilities through a captivating and informative Animated Brand Positioning Video.

6. MSD Careers 3D Animated Explainer Video

MSD Careers is dedicated to improving and saving lives through scientific research and clinical trials. Their Animated Brand Introduction Video is a powerful tool for showcasing the importance of their work and the impact it has on patients' well-being. The video uses vibrant colors and a 3D city-like setting to represent their commitment to expanding care and coverage for patients.

Video Design - The video highlights the expansion of services by showcasing new buildings and icons that represent various healthcare specialties, like orthodontics and surgery. The use of vibrant colors, eye-catching icons, and a playful animated city setting effectively communicates the message of expanding services and improving patient care.

The video has a light-hearted tone, making it more engaging for a diverse audience. The animation style emphasizes innovation and growth, which is also reflected in their mission statement of delivering new medicines and vaccines. This video successfully captures the essence of their commitment to their mission.

7. Atlas Copco Creative Animated Brand Video

Atlas Copco is a global leader in industrial solutions, particularly in the field of manufacturing. This video is designed to highlight their commitment to sustainability in manufacturing.

Video Design - This Animated Brand Positioning Video is visually appealing with a strong emphasis on technology and innovation. The video uses CGI imagery, creating a futuristic and abstract design. Vibrant blues, reds, and yellows are used to contrast the dark background, drawing the viewer in and emphasizing the importance of their work.

The video uses these visual elements effectively to demonstrate the potential for positive change in the manufacturing industry and show how Atlas Copco can help companies take action. The optimistic tone of the video, coupled with the strong visuals, creates a sense of urgency and possibility. This approach is ideal for an Animated Brand Positioning Video, as it effectively communicates both the seriousness of the issue and the potential for positive change.

8. Tyson Animated Sustainability Video - Build brand awareness subtly

Tyson is committed to doing their part to conserve water, which is essential to producing safe food. The video is designed to showcase their contextual water targets at their facilities.

Video Design - This Business Promotional Launch Video is designed using an engaging visual style that combines clean lines and vivid colors, making it a great resource for sharing information about their conservation efforts. The video utilizes simple animation with a vibrant color palette, focusing on bright blues, yellows, and greens. Each element, like the buildings and map, is stylized in a clean, minimalist design that reinforces Tyson's commitment to sustainability.

The video's use of simple, illustrative animation helps to explain the complex topic of contextual water targets. It provides a clear and concise explanation of how Tyson is working to protect local watersheds, highlighting their commitment to environmental responsibility. The clean, modern aesthetic reinforces Tyson's brand identity, showcasing their focus on sustainability. This engaging and informative video effectively communicates Tyson's commitment to water stewardship, motivating viewers to learn more about their efforts. The positive tone underscores the importance of water conservation and promotes a sense of collaboration and progress.

9. Boyd Creative 3D Animated Video

Boyd is a company that designs and manufactures medical wearables, emphasizing patient safety and medical efficacy. This video showcases Boyd's expertise in selecting and integrating medical-grade adhesives, focusing on the partnership with 3M.

Video Design - The video uses a combination of 3D animated visuals and text to show Boyd's capabilities and processes. It is designed with a professional, clean, and modern feel, typical of Animated Brand Introduction Video. The video uses animated visuals of medical wearables and their components, along with a simple yet effective visual style. High-quality graphics highlight the intricate design of the wearables, and the simple, uncluttered visuals make it easy for viewers to understand the message.

The video uses visual storytelling to emphasize the company's commitment to innovation, quality, and reliability. The use of 3D animations, along with strategic camera angles, allows Boyd to visually demonstrate the value of its product and the benefits of working with a 3M Preferred Converter. The animation style helps Boyd communicate its brand values of trust and innovation through a clean, engaging, and informative tone.

10. GE

GE is a global energy leader that provides equipment, solutions, and services for the energy sector. This video is designed to explain the importance of transitioning to a lower-carbon energy future and how GE can help achieve this goal.

Video Design - This is a Animated Brand Positioning Video. GE uses bright, bold colors and animated graphics that give the video a modern and engaging aesthetic. The video focuses on visuals and minimal text, which makes it quick to absorb and captivating. The overall design style is clean, simple, and easy to understand, and it reflects GE's focus on sustainability and innovation. The video utilizes the concept of a circular shape that symbolizes the cyclical nature of the energy sector. The use of the circular shape represents the importance of a continuous energy flow, as well as the interconnectedness of different energy sources.

The animated graphics make the video more appealing and draw attention to the important messages being presented. The design style is consistent throughout the video, which helps to create a strong brand identity and clearly communicates the video's main objective: GE is helping the world move towards a decarbonized energy future. The video's overall tone is optimistic and confident, which is further reflected in the color scheme and visuals. The use of bright colors highlights the positive impact of GE's solutions on the energy sector and the future of energy.

11. COTI Animated Visual Story Video - Build brand awareness implicitly

COTI is a payment transaction network that utilizes a native digital currency. The video is designed to showcase the benefit of the network by comparing traditional banking with the innovative approach offered by COTI.

Video Design - The animation style is simple, sleek, and engaging. Vibrant colors and bold, geometric shapes create a memorable visual. The design utilizes the imagery of a bank, creating impactful and easy-to-understand visuals, making it a compelling Animated Brand Introduction Video.

The visual style effectively communicates the video's objective by emphasizing COTI's commitment to providing a secure, reliable, and user-friendly payment network. The use of bold graphics and simple animation creates a positive and optimistic tone, which reinforces the message that COTI is a new, modern, and efficient alternative to traditional banking.

12. Dun & Bradstreet Animated Data Story Video - Showcase design aesthetics implicitly

Dun & Bradstreet master data solutions help organizations manage and utilize their data effectively. This video is a powerful tool for showcasing how they can help businesses grow and thrive.

Video Design - The video design is simple, with a minimalist style that emphasizes the importance of data and growth. The animated cityscape and the use of color and graphics create a sense of movement and energy, making it an effective Animated Brand Introduction Video.

The video effectively drives the message home by emphasizing the challenges associated with managing and utilizing large amounts of data, and then presenting Dun & Bradstreet as the solution. The tone of the video is confident and reassuring, creating a sense of trust and credibility for the brand.

13. BDO

This animated brand positioning video seamlessly blends stunning visuals with inspiring messaging. From exploring uncharted territories to shifting industry trajectories, the video captures the essence of innovation and ambition. The use of a close-up on an eye, symbolizing insight, cleverly connects the abstract concepts to human experience.

The fast-paced editing, paired with an uplifting orchestral score, creates a sense of urgency and excitement. The video effectively conveys the message of embracing new possibilities and working towards a brighter future, inspiring viewers to strive for greatness in their own endeavors.

14. Cabot

Searching for an Animated Brand Positioning Video that demonstrates how to showcase intangible elements? This video sets a new standard. By cleverly intertwining advanced materials with relatable human experiences, it transforms abstract concepts into tangible realities. We see the materials not as separate entities, but as enablers of our daily lives.

The video's dynamic pacing and inspiring soundtrack create a sense of momentum, subtly conveying the message that these materials are driving progress. From powering wind turbines to enhancing athletic performance, they are portrayed as the silent heroes of a better future, prompting viewers to reconsider their own relationship with these often-overlooked yet essential components.

15. Mavenir

Mavenir is building the future of networks, pioneering advanced technology focused on the vision of a single, software-based automated network. This video is designed to showcase Mavenir's global reach and capabilities in transforming the way the Department of Defense connects worldwide.

Video Design - This video utilizes cutting-edge graphics and bold text to highlight innovations in cloud-native 5G, software-defined networking, and 3GPP compliance. The Animated Brand Introduction Video features a fast-paced, energetic style with dynamic camera movements, emphasizing the power and potential of solutions.

The use of a global map overlaid with futuristic technology imagery conveys global presence and its role in connecting the world. The combination of powerful imagery, bold text, and a dynamic tone successfully communicates commitment to innovation and its ability to deliver groundbreaking solutions for the modern world.

16. Digital Marketing Institute

Digital Marketing Institute is a global standard in digital marketing certification that helps organizations navigate the maze of educating the modern student. The video is designed to showcase how Digital Marketing Institute can help educational institutions reach new markets and achieve success.

Video Design - The video uses a clean, modern design with a maze metaphor to represent the challenges faced by educational institutions. The visual style is simple yet engaging with a use of bright colors. A consistent design is used throughout the video and features animated icons representing digital marketing channels such as Facebook, Instagram, Twitter and Google. The video style makes it an effective Animated Brand Positioning Video by showcasing the brand's personality and the value they offer.

The video's use of bright, engaging colors and a dynamic animation style creates an upbeat tone, highlighting the growth potential of digital marketing in the education space. The maze metaphor is a creative way to showcase how Digital Marketing Institute can help educational institutions solve the challenges they face, effectively communicating the video objective.

17. CRRC

CRRC provides intelligent operation and maintenance solutions for railway vehicles. This video is designed to show how the technology can help companies achieve dynamic management of their railway operations.

Video Design - The video features simple yet effective animated graphics, showing how the system works. A clean and simple color scheme is used, making the complex technology easy to understand. Bright colors and a streamlined design make this a good Animated Brand Introduction Video.

The video effectively communicates its message of dynamic management by using clear and concise visuals. The graphics clearly show how the system helps companies to manage their railway vehicles efficiently. The tone of the video is confident and upbeat, creating a positive impression of the product.

18. Sanofi

Sanofi is a global pharmaceutical company, this video is designed to raise awareness about rare diseases and their impact on patients and society.

Video Design - The video utilizes a simple and engaging animated style to highlight the importance of seeking professional medical help when experiencing persistent symptoms. It's a well-designed Animated Brand Positioning Video that uses bold graphics, clean lines and a vibrant color scheme. The animation is engaging, using a simple interface to illustrate the patient journey, which focuses on the search terms, as a way to bring the message across.

The clean and modern visual style effectively conveys the seriousness of the issue, yet maintains a positive and encouraging tone. The use of simple animated graphics combined with text helps to communicate the message in a clear and concise way. The video's overall tone is positive and hopeful, highlighting the importance of seeking medical help and the potential for diagnosis and treatment.

19. Firebase

Firebase is a platform that helps developers build and scale applications. This video is designed to thank the developers who use Firebase and announce future updates to the platform.

Video Design - The video begins with an abstract collage that evokes the wide range of applications Firebase supports. This Animated Enterprise Application Launch Video highlights the visual design and graphics by featuring bright and bold colors. The video then transitions to a series of more realistic illustrations, showing how Firebase helps developers connect with their users.

The video uses a vibrant palette of blue and orange, reminiscent of Firebase branding, and features illustrations that depict the various services available. The animated nature of the video and playful animations contribute to its engaging tone, while the use of icons and clean graphics help the audience quickly understand the subject matter. The video visual style is friendly and professional, reflecting the community that Firebase has built. This approach makes the video accessible to a wide audience and communicates the message clearly.

20. Capital One

This video is a fantastic example of an Animated Brand Introduction Video. It effectively showcases the benefits of using debit cards over cash, making it a great inspiration for a new campaign.

Video Design - The video uses a simple but engaging cartoon style with vibrant colors to highlight the features of the product. Cash Town versus Convenienceville scenes visually demonstrate the shift from a time when cash was the primary form of payment to a modern world where digital payments dominate. The animation is smooth and appealing, making it a good Animated Brand Introduction Video.

The video's bright and cheerful visual design effectively conveys the convenience and ease of using the product. The clear visuals and simple messaging reinforce the key benefits of the product. The tone of the video is playful and optimistic, creating a positive association with the brand and its offerings.

21. Quantiphi

This is an Animated Brand Introduction Video, designed to establish the company as a trusted partner. It uses minimal design elements, focusing on iconography and illustrations.

Video Design - The background uses a dark blue color scheme, featuring simple, outlined clouds, creating a minimalist and modern aesthetic. The video transitions between screens with animated icons and text, keeping the visuals engaging.

The style is clean and professional, creating a sense of professionalism and reliability. The video's visual style effectively drives the objective of highlighting the company's expertise in AWS, machine learning, data analytics, and migration.

22. FSGImpact

FSGImpact is a company that works to solve complex social issues. This video is designed to illustrate how collective impact works and why it's an effective approach to social change. The FSGImpact organization hopes that this video will encourage viewers to learn more about collective impact.

Video Design - This Animated Brand Positioning Video uses a simple, yet engaging style of animation, illustrating the key elements of collective impact. Using bright colors, minimal text, and a clear progression of imagery, the video builds momentum to explain the concept. The animation uses a series of icons, shapes, and simple graphics to represent complex ideas, which makes it easy to understand, even for viewers who are new to the concept of collective impact. This video uses clear transitions, along with smooth and impactful animations, which makes this a great Animated Brand Positioning Video.

The video begins with a striking image of the earth, surrounded by warning signs, symbolizing the complex global challenges we face. This image helps establish a tone of urgency and importance, drawing viewers into the video. The video then transitions to a simple animated scene of a single individual, struggling to overcome a large mountain. This further emphasizes the challenges of addressing complex social issues. This highlights the video's message, that achieving change is difficult when organizations work in isolation. Finally, the video shifts to an animated scene with multiple figures working together to conquer a large mountain. The transition from a single figure to multiple figures, combined with the iconic imagery of climbing a large mountain, drives the message home. The video ends with a simple message, conveying a hopeful tone. This video's message of collaboration, combined with its simplicity, makes it clear that it's designed to inspire action, while raising awareness.

23. MCL

MCL is a restaurant and bakery that prides itself on homemade food. This video is designed to highlight the quality and care that goes into every dish.

Video Design - This Animated Brand Introduction Video uses a whimsical and vibrant animation style, simple characters, and bold colors. The graphics are clean and crisp, with a hand-drawn look that adds warmth and personality. The animation is smooth and fluid, with a focus on movement and energy, making the video engaging for the viewer.

The design effectively communicates the message of homemade quality. The animated noodle ball is a clever visual metaphor for the many dishes available. The bright colors and whimsical animation create a fun and friendly tone that is inviting to the viewer, highlighting the care that goes into the food.

24. Process Street

Process Street makes it easy to create workflows that are both efficient and effective. The video is designed to showcase the benefit of using the software to automate processes, no matter how big or small.

Video Design - Process Street's video uses a playful, modern style. The video is packed with bright color and simple animation to demonstrate the platform's core features. The use of the checklist graphics, along with the visual flow of the tasks, reinforces the software's focus on streamlining workflows. This is a good Teaser Explainer Launch Video because it introduces the concept of workflow automation in a lighthearted way.

The video's visual style successfully reflects the software's goal of simplifying complex processes. The bright colors, playful animations and straightforward presentation create a positive and energetic tone that suggests efficiency. This visual style appeals to the target audience who may be looking for a solution to manage complex projects and work collaboratively.

25. Advanta

Advanta is a company that helps organizations achieve transformation goals by leveraging deep domain knowledge, a strong technology stack, and a powerful ecosystem. The video is designed to showcase the company's capabilities and how they can help businesses embrace the possibilities of an ever-changing world.


Video Design - The video features a unique design style that combines bold graphics, typography, and imagery. It uses a minimalist and modern aesthetic that effectively conveys the company's message. The use of black and white imagery creates a sense of professionalism and sophistication, while the bright color accents add pops of energy and excitement. The use of typography is particularly striking. The video features large, bold text with a clean, modern font that is easy to read and understand. This helps to emphasize the key messages of the video, including the company's commitment to helping businesses achieve success in a rapidly evolving world. The video utilizes imagery of various business scenarios, from self-driving vehicles to business professionals discussing future plans. This approach helps to demonstrate the breadth of the company's expertise and its ability to address the unique challenges faced by businesses across different industries.

The overall design of the video is highly effective in communicating the company's message and attracting the attention of potential customers. The use of bold graphics, typography, and imagery creates a visually stimulating and memorable experience for viewers. The video is a good example of an Animated Brand Positioning Video that effectively communicates a company's Value Proposition and vision for the future. The video's tone is confident, optimistic, and aspirational. It inspires viewers to think about the possibilities of the future and how Advanta can help them achieve their goals. The video's overall design creates a sense of trust, reliability, and innovation. This helps to reinforce the company's brand identity and its commitment to helping businesses succeed in the ever-changing world.

26. Deloitte

Deloitte's video is a fantastic example of an Animated Brand Introduction Video. It effectively showcases the concept of Smart Cities and the interconnectedness of various systems within them. The video uses vibrant colors and simplified graphics to depict a futuristic city landscape, highlighting the intricate interplay of technology and urban living.

Video Design - The sleek design and clean lines of the graphics, the use of bold colors, and the simple yet dynamic animation style create a visually engaging and informative experience. The video employs clear callouts and labels to explain the functions and data streams of the Smart City concept.

The visual style of the video effectively communicates the objective of the solution. By showcasing a city operating smoothly with optimized resource management and automated systems, the video conveys the potential of smart city solutions in improving efficiency and quality of life. The video adopts a positive and optimistic tone, emphasizing the potential of technology to create a better future.

27. ManageEngine

ManageEngine is a company that offers software solutions for businesses. The video is designed to highlight the importance of data backup and recovery. It showcases the potential impact of data loss, and the need for companies to implement solutions that can safeguard their data.

Video Design - The video utilizes a vibrant and modern aesthetic that is appealing to a contemporary audience. The animation style incorporates bright colours and geometric shapes. It uses a modern interface, and presents a futuristic outlook. The use of icons, text and graphics is clean and simple. This makes the video easily digestible and is a great example of a Startup Promotional Launch Video.

The visual style effectively communicates the importance of data backup and recovery. The bright colours and energetic style capture the viewer's attention, and the use of data-centric imagery emphasizes the importance of data in the modern world. The video's overall tone is reassuring and informative, suggesting that ManageEngine's solutions can provide peace of mind for businesses.

28. Gemalto

Gemalto is focused on bringing trust to the commercial drone ecosystem. This video showcases how the company helps secure drones by identifying, connecting, and securing them.

Animated Brand Introduction Video uses a modern aesthetic with vibrant graphics and animations. Clean imagery, drone footage, and a digital network animation represent the drone ecosystem, effectively portraying the company's innovative solutions while highlighting the dynamic nature of the industry.

The video seamlessly blends drone footage with graphic elements. The visual design is driven by technology, using bold colors and shapes, creating a modern and sophisticated feel. The dynamic visuals communicate the security and innovation that Gemalto offers, effectively driving the video goal of building trust in the commercial drone industry. The overall tone is professional and reassuring, highlighting the need for cybersecurity in this rapidly evolving industry.

29. WalkMe

WalkMe's Digital Adoption Platform aims to make it easy to use any software or app by providing step-by-step guidance. This video is designed to introduce the platform and its benefits.

Video Design - The video is designed to be a Animated Brand Positioning Video, which means it's targeted towards a wide audience and its goal is to create a strong first impression of the brand. The graphics are clean and modern, with a focus on bold colors and simple lines. This creates a visually appealing and memorable experience for the viewer. The abstract design with a dark blue background is reminiscent of a vast galaxy and symbolizes the constant struggle to adapt to new technology. This adds a sense of urgency and encourages viewers to learn more about the platform.

The video's visual style effectively communicates the product's objective, which is to help users navigate and learn complex software. The fast-paced animation highlights the platform's ease of use and quick learning curve. The use of simple yet engaging graphics creates a positive and dynamic tone, showcasing how WalkMe can make software and apps more user-friendly. The video encourages viewers to embrace the platform and its promise of a more efficient and productive digital experience.

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How to plan and optimize Animated Brand Positioning Videos?

Purpose-Driven Branding: "Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming." - John Wooden. Advids helped a non-profit client articulate their mission and values through an animated brand positioning video. By focusing on the impact of their work, we boosted donations by 15% and expanded their volunteer base.

Actionable: Define core values and communicate them authentically to inspire action.

Emotional Storytelling: "Poetry is often a matter of making the familiar strange and the strange familiar." - Billy Collins. Advids used this approach for a consumer goods client. We created an animated brand positioning video that transformed everyday routines into magical moments, connecting with viewers on an emotional level and driving a 10% lift in brand awareness.

Actionable: Find the extraordinary in the ordinary to create memorable narratives.

Value-Based Pricing: "Price is what you pay. Value is what you get." - Warren Buffett. (Moorad Choudhry often quotes this in his work on pricing). Advids helped a financial services client communicate the value proposition of their premium offering through an animated brand positioning video. By highlighting the long-term benefits, we justified the higher price point and increased conversion rates by 8%.

Actionable: Clearly demonstrate the value exchange to justify pricing decisions.

Customer-Centric Innovation: "Monetization is a consequence of value creation, not the goal." - Madhavan Ramanujam. Advids worked with a healthcare client to develop an animated brand positioning video that focused on patient outcomes. By emphasizing the positive impact on people's lives, we strengthened brand trust and generated a 12% increase in patient inquiries.

Actionable: Focus on solving customer problems to drive sustainable growth.

Human-Centered Design: "Good design is invisible." - Julie Zhou. Advids applied this philosophy for a technology client. We created a seamless and intuitive animated brand positioning video that effortlessly conveyed the product's functionality. This resulted in a 25% improvement in user engagement and a 5% reduction in customer support tickets.

Actionable: Design intuitive experiences that seamlessly integrate into users' lives.

Why Advids for Animated Brand Positioning Video?

At Advids, we specialize in crafting high-quality, original Animated Brand Positioning Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated narrative.

Transform Your Brand with Animated Storytelling:

Customized Animated Brand Positioning Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly align with your brand, target audience, and specific objectives.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Animated Brand Positioning Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Animated Brand Positioning Videos truly effective. Out of these, over 320 Animated Brand Positioning Videos have helped businesses achieve remarkable results.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Brand Positioning Videos.

Ready to unlock the potential of Animated Brand Positioning Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Brand Positioning Video?

An Animated Brand Positioning Video is a concise and engaging visual representation of your brand's core values, mission, and unique selling proposition. It's a dynamic Storytelling medium that uses animation to bring your brand's personality to life, capturing attention and leaving a lasting impression on your target audience.

Animated Brand Positioning Videos are versatile tools that can be used for a variety of purposes, including:

They can be shared on social media, embedded on websites, incorporated into email marketing campaigns, and used in paid advertising to reach a wider audience and achieve specific marketing goals.

What do top Animated Brand Positioning Videos have in common?

What makes Animated Brand Positioning Video effective?

A captivating Animated Brand Positioning Video is a powerful tool for communicating your brand's essence and connecting with your target audience. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and memorable experience.

A well-designed Animated Brand Positioning Video aims to create engaging narratives that resonate with viewers, capturing their attention and leaving a lasting impression. The use of animation allows for visually appealing storytelling, making complex information easier to understand and remember.

Methods for creating effective Animated Brand Positioning Videos include using a clear and concise message, incorporating a compelling call to action, and tailoring the video's style and tone to the target audience. By focusing on these key elements, you can create a video that effectively communicates your brand's Value Proposition and drives desired results.

How long should your Animated Brand Positioning Video be?

A well-crafted Animated Brand Positioning Video is a powerful tool for communicating your brand's essence and connecting with your target audience. The ideal length of your video will depend on a variety of factors, including your target audience, the complexity of your message, and the platform where you plan to share it.

The length of your Animated Brand Positioning Video should be driven by the need to effectively communicate your message without overwhelming or boring your audience. A shorter video might be more effective for social media platforms, while a longer video might be more appropriate for your website or a dedicated landing page.

How to create Animated Brand Positioning Videos?

A well-crafted Animated Brand Positioning Video is a powerful tool for communicating your brand's essence and connecting with your target audience. The creation of these videos involves a collaborative process that combines creative vision with technical expertise.

The process to create Animated Brand Positioning Videos typically involves several key steps, including defining your target audience, crafting a compelling story, choosing the right visual style, and optimizing the video for different platforms. By carefully considering each step, you can create a video that effectively communicates your brand's value proposition and resonates with your target market.

Amplify Your Launch: Strategic Video Placement

Embedding the video on your website, particularly on your homepage or a dedicated landing page, provides visitors with an immediate and engaging introduction to your brand's essence. For instance, a SaaS company could embed their video on their homepage to showcase their platform's user-friendly interface and key features.

Social Media Platforms:

Harness the power of social media platforms like YouTube, Facebook, Instagram, and LinkedIn to reach a wider audience and drive engagement. Tailor your video's format and length to suit each platform's unique audience and content preferences. For example, a short, visually-driven video might be more effective on Instagram, while a longer, more informative video could perform well on YouTube.

Email Marketing Campaigns:

Integrating the video into your email marketing efforts can significantly boost click-through rates and overall campaign effectiveness. For instance, include a compelling thumbnail of your video in your email newsletter with a Clear Call to Action to watch and learn more.

Paid Advertising:

Utilize platforms like Google Ads and Facebook Ads to target specific demographics and interests, ensuring your video reaches the most relevant audience. Leverage detailed targeting options to reach potential customers who are most likely to be interested in your brand and its offerings.

Animated Journeys: Visualizing Your Brand's Story

An Animated Brand Positioning Video can serve as a dynamic roadmap, visually guiding potential customers through their interaction with your brand.

Imagine your video as a captivating narrative that unfolds the customer journey, illustrating each stage with clarity and finesse.

Instead of relying on static text or images, an Animated Brand Positioning Video breathes life into each customer touchpoint. For example, the initial awareness stage could be depicted with eye-catching visuals and a concise introduction to your brand's mission. The consideration stage could then showcase the product's benefits and address potential customer concerns.

Demonstrate how a customer interacts with your product, highlighting its functionalities and benefits in an engaging and memorable way. For instance, a software company could use animation to show how their platform simplifies complex tasks, making it easier for users to achieve their goals.

By showcasing solutions to common pain points, you Build Trust and confidence, assuring potential customers that you understand their needs. For example, a financial services company could use animation to illustrate how their services help customers save money or manage their finances more effectively.

Subtly guide your viewers through your marketing funnel, nudging them closer towards your desired outcome, whether it's a purchase, sign-up, or download. For instance, include a clear call to action at the end of your video, directing viewers to your website or a specific landing page.

Crafting Compelling Animated Narratives

Selecting the right narrative structure is crucial for maximizing the emotional impact and memorability of your Animated Brand Positioning Video. Each narrative type offers unique opportunities to engage your audience and convey your brand message.

• This classic storytelling approach unfolds events in a chronological order, providing a clear and easy-to-follow structure.
• This is ideal for showcasing a brand's history, explaining a product's development process, or demonstrating a customer's journey from problem to solution.

• For a more unconventional and intriguing approach, a non-linear narrative jumps back and forth in time, using flashbacks or flash-forwards to create suspense or reveal insights.
• This can be effective for highlighting a brand's evolution, showcasing different perspectives, or creating a sense of mystery.

• Ideal for showcasing a series of related events or customer experiences, an episodic narrative structure breaks down the story into digestible chapters, each with its own beginning, middle, and end.
• This format is well-suited for introducing a range of products or services, highlighting different customer segments, or building anticipation for future releases.

• By focusing on the journey of a relatable character, you can evoke empathy and create a deeper connection with your audience.
• This approach is particularly effective for showcasing how your product or service solves a specific problem or improves a customer's life.

• If your goal is to explore a particular theme or idea, a theme-based narrative allows you to delve into concepts and emotions, sparking reflection and conversation.
• This can be a powerful way to communicate your brand's values, mission, or vision.

Boost Brand Awareness With Video

• Platforms like YouTube, Facebook, Instagram, and LinkedIn offer vast networks to share your video and spark conversations. Optimize your video for each platform's unique audience and content format. Use relevant hashtags, engage with comments, and run contests to maximize reach and engagement.

Embed it on your website:

• Make your video easily accessible to website visitors by prominently featuring it on your homepage, landing pages, or blog posts. Ensure the video is embedded seamlessly and loads quickly to provide a positive user experience.

Use it in paid advertising campaigns:

• Maximize your video's visibility by incorporating it into targeted advertising campaigns on platforms like Google Ads and Facebook Ads. Leverage detailed targeting options to reach potential customers who are most likely to be interested in your brand and its offerings.

Partner with influencers:

• Collaborate with influencers in your industry to tap into their established audiences and leverage their credibility. Choose influencers whose audience aligns with your target market and who genuinely resonate with your brand's message.

Boost Conversions with Animated Videos

• Showcase the most compelling aspects of your product or service in a way that is both informative and engaging.
• Use animation to demonstrate how your product works, highlight its unique features, and explain its benefits in a clear and concise manner.

Demonstrate value:

• Go beyond simply listing features; illustrate how your product or service solves real-world problems or enhances the lives of your target audience.
• For example, show how your product saves time, increases productivity, or improves customer satisfaction.

Include a strong call to action:

• Direct viewers towards a specific action, whether it's making a purchase, signing up for a free trial, or downloading a resource.
• Make your call to action clear, concise, and visually prominent.

Track results:

• Monitor key metrics to measure the video's effectiveness in driving conversions and make adjustments as needed.
• Track metrics such as click-through rates, conversion rates, and watch time to understand how your video is performing and identify areas for improvement.

Elevate Your Product Launch Video

The visual style should seamlessly align with your brand identity, using colors, typography, and Animation Techniques that resonate with your target audience. For example, a tech startup might opt for a sleek, minimalist style, while a children's brand might choose a vibrant, playful aesthetic.

Storytelling:

A compelling narrative is paramount. Craft a Story that effectively communicates your brand message, evokes emotions, and leaves a lasting impression. Consider using a classic storytelling structure, such as the hero's journey, to engage your audience and create a memorable experience.

Animation Quality:

Smooth, polished, and visually appealing animation is crucial for capturing and maintaining viewer attention. Invest in professional animation services to ensure your video looks professional and reflects the quality of your brand.

Sound Design:

Enhance the immersive experience with high-quality music and sound effects that complement the visuals and evoke the desired emotions. Choose music that aligns with your brand's tone and message, and use sound effects strategically to enhance key moments in your story.

Call to Action:

Don't leave viewers hanging. Include a clear and compelling call to action that encourages them to take the next step, whether it's visiting your website, making a purchase, or contacting your team. Make your call to action visually prominent and easy to follow.

Crafting Winning Animated Brand Videos

• Delve into the demographics, psychographics, needs, and aspirations of your ideal customer.
• Conduct market research, analyze customer data, and create Buyer Personas to gain a deep understanding of your target audience.

Craft a compelling story:

• Develop a narrative that resonates with your target audience, evokes emotions, and effectively communicates your brand's unique value proposition.
• Consider using a classic storytelling structure, such as the hero's journey, to engage your audience and create a memorable experience.

Choose the right visual style:

• Select a visual aesthetic that aligns with your brand identity and appeals to your target audience's sensibilities.
• Consider factors such as color palette, typography, and Animation Style to create a visually appealing and on-brand video.

Optimize for different platforms:

• Tailor your video's format and length to suit the specific requirements of each platform where it will be shared.
• For example, create shorter, visually-driven videos for platforms like Instagram and longer, more Informative Videos for platforms like YouTube.

Track results and make adjustments:

• Continuously monitor key metrics to gauge the video's performance and make data-driven adjustments to optimize its impact.
• Track metrics such as watch time, engagement rates, and conversion rates to understand how your video is performing and identify areas for improvement.

Animated Videos: The Secret to Launching Success

• Capture attention, spark curiosity, and etch your brand into the minds of your target audience with Captivating Visuals and memorable narratives. For example, a brand with a unique personality could use animation to create a memorable character that embodies their brand values.

Improved customer engagement:

• Transform passive viewers into active participants with interactive elements, compelling storytelling, and emotionally resonant content. For instance, you could incorporate polls, quizzes, or clickable elements into your video to encourage viewer interaction.

Enhanced lead generation:

• Provide valuable information, Address Customer Pain points, and Include Clear Calls to Action to capture leads and nurture them through the sales funnel. For example, you could offer a free consultation or demo in exchange for contact information at the end of your video.

Increased sales conversions:

• Showcase the benefits of your product or service in a persuasive and memorable way, compelling viewers to take action. For instance, you could use animation to demonstrate how your product solves a specific problem or improves a customer's life.

Engage Your Audience With Animated Videos

Captivate your audience with a narrative that resonates with their experiences, aspirations, or challenges. For example, you could tell the story of how your brand was founded, highlight a customer success story, or showcase the impact your product has had on people's lives.

Use humor:

Injecting humor into your video can make it more memorable, shareable, and relatable. Use humor strategically to lighten the tone, create a positive association with your brand, and make your video more enjoyable to watch.

Create a sense of community:

Foster a feeling of belonging by showcasing your brand's values, mission, and commitment to your audience. For example, you could highlight your brand's involvement in charitable causes or showcase your commitment to sustainability.

Encourage interaction:

Pose questions, incorporate polls, or host contests to encourage active participation and spark conversations. For instance, you could ask viewers to share their thoughts in the comments section, participate in a poll about their favorite product features, or enter a contest to win a prize.

Crafting Videos That Speak to Your Industry

Tailoring your Animated Brand Positioning Video to resonate with a specific industry requires a nuanced understanding of its unique language, challenges, and aspirations. By carefully considering the industry's context, you can create a video that effectively communicates your brand's value and resonates with your target audience.

• Speak the language of your target audience, avoiding jargon or technical terms that may alienate or confuse them.
• Research industry-specific terminology and tailor your Messaging accordingly.

• Demonstrate a deep understanding of the challenges faced by businesses or individuals in that industry and showcase how your product or service provides solutions.
• For example, if you're targeting the healthcare industry, you could highlight how your product improves patient care or reduces administrative burdens.

• Use case studies, testimonials, or examples that resonate with the experiences and expectations of your target audience within that industry.
• For instance, if you're targeting the manufacturing industry, you could showcase how your product has helped other manufacturers improve efficiency or reduce costs.

• Incorporate visuals, metaphors, or imagery that are relevant and familiar to professionals within that specific field.
• For example, if you're targeting the financial industry, you could use visuals related to charts, graphs, and financial data.

Case Study: McDonald's Localized Video Campaign for "McDelivery"

Objective: To adapt the McDelivery campaign for global audiences, ensuring cultural relevance and maximizing its impact in different markets.

Strategy: McDonald's localized the McDelivery campaign for different countries, taking into account cultural preferences, language, and local trends.

• Language: McDonald's translated the campaign's messaging and visuals into local languages, ensuring that the content was easily understood and relatable to audiences in different countries.
• Cultural Relevance: McDonald's adapted the campaign's visuals and messaging to reflect local cultural norms and preferences, ensuring that the content resonated with audiences in different markets.
• Local Trends: McDonald's incorporated local trends and popular culture references into the campaign, making it more relevant and engaging for audiences in different countries.

Results: McDonald's localized McDelivery campaign was a success, driving significant growth in McDelivery orders in various markets.

Key Data:

• The localized campaign resulted in a significant increase in McDelivery orders in countries where it was implemented.
• The campaign's success can be attributed to its cultural relevance and ability to resonate with local audiences.
• McDonald's localized approach to video content demonstrates the importance of adapting campaigns for global audiences to maximize their impact.

Case Study: Airbnb's A/B Testing for Video Ads

Objective:

To optimize video ad performance and increase conversion rates.

Strategy:

Airbnb conducted A/B testing on its video ads, experimenting with different creative elements, such as visuals, music, and call-to-actions. This allowed them to identify the most effective combinations that resonated with their target audience.

Results:

Airbnb's A/B testing resulted in a significant increase in conversion rates for their video ads. By identifying the most effective elements, they were able to create ads that were more engaging and persuasive, leading to a higher number of bookings.

Key Takeaways:

Airbnb's case study demonstrates the power of A/B testing in video marketing. By systematically testing different variations, brands can optimize their ads for maximum impact and achieve measurable results.

Case Study: Nike's "Just Do It" Campaign

Objective: To inspire and motivate consumers through a holistic marketing campaign that integrated animation into its storytelling.

Strategy: Nike's Just Do It campaign utilized a combination of live-action and animated content to convey its message of empowerment and athletic achievement. Animated elements were used to create visually compelling and memorable experiences, further reinforcing the brand's core values.

Results: The Just Do It campaign became one of the most iconic and successful marketing campaigns in history, driving significant brand awareness, sales, and consumer engagement. The use of animation played a crucial role in creating a memorable and impactful experience for consumers.

Key Takeaways: Nike's Just Do It campaign demonstrates the power of integrating animation into a holistic marketing plan. By leveraging animation to enhance storytelling and create engaging experiences, brands can effectively connect with their target audience and achieve their marketing objectives.

How animated brand positioning video examples are curated?

We dove deep into animated brand positioning videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated brand positioning videos showcasing core brand values.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience.
7.Brand Differentiation Analyzing how effectively the video communicates the brand's unique selling proposition and sets it apart from competitors.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated brand positioning video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.