6000+ Videos created for 3400+ startups and enterprises
Drive Adoption
Informative launch videos build anticipation and excitement, effectively preparing your audience for the arrival of your new feature.
Engaging video content simplifies complex features, making it easier for your audience to understand and get excited about your launch.
Testimonials
Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers
tracy mcnaughton
Managing Partner, Clean Energy Talent
Wonderful experience, they listened to our vision, improved it some more and then made it come to life.
Great communication, loved the collaborative platform we could all log in to to share ideas and review drafts. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys - thanks for everything!!
Tom Mahoney
Digital Marketing Manager, Serious Sport Group
The ADVIDS team have been a pleasure to work with. Their revision process is fantastic and gives you peace of mind that they will deliver on the exact vision you have for your business. Our 2D animation video has been a huge success and we are now in the process of having another one created. Highly recommend!!!
Tony Lacy-Thompson
Growth and Product Marketing Director, Dhyan Networks
I worked with the ADVIDS team on an explainer video for Dhyan Networks and Technologies, explaining the benefits and challenges of smart street lighting and our Ohli product. Months and months and months. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around. But you do need to give them explicit instructions. Good value for the money.
Anthony Glynn
Vice President Operations, CPS Houston
It was a pleasure to work with the Advids team on our recent project. They are very quick to respond and provide great quality work.
About Advids
Advids is a crew of kind, thoughtful creatives specializing in Feature Launch Video production since 2012. We are storytellers, animators, cinematographers, sound designers, motion graphics artists, and editors, dedicated to crafting compelling launch videos. We've been called a feature launch video production company, a product launch video agency, a tech demo video studio, launch day video specialists, and more. But above all else, we're your feature launch video production partners.
Let's get curious, dive in, and discover how a stunning feature launch video, crafted by Advids, can propel your product to success. Our team blends years of experience with a fresh perspective, ensuring your launch video not only informs but also inspires. We meticulously plan every detail, from storyboarding to post-production, to create a video that truly captures the essence of your product.
Our clients trust Advids for feature launch videos. Here is why we believe in the power of videos.
23.8% feel their strategy is nothing without visual content.
95% of marketers believe they know which channel drives the most leads, says a report by Ruler Analytics.
Nearly 60% of marketers say the way they spend their budget is being scrutinized either somewhat more or much more now than in the past.
6 out of 10 people prefer watching videos online to live TV.
7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.
A feature launch video is a powerful tool to generate excitement and drive adoption for your latest offering. At Advids, we specialize in crafting compelling videos that effectively communicate the value of your new feature to your target audience. Our team understands the nuances of business communication and will work closely with you to develop a video that resonates with your viewers and achieves your marketing goals.
Here are some types of videos Advids offers for feature launch video creation:
Explainer Videos: Simplify complex features into easily digestible concepts.
Product Demo Videos: Showcase the functionality and benefits of your new feature.
Testimonial Videos: Leverage customer stories to build trust and credibility.
Animated Videos: Engage viewers with visually appealing and memorable content.
Social Media Videos: Create shareable snippets optimized for different platforms.
Landing Page Videos: Increase conversions by providing an engaging visual experience.
How Advids pricing work for Feature Launch Videos?
At Advids, we offer transparent, value-driven pricing for feature launch video production. Our fixed-fee model ensures predictable budgeting and eliminates surprises. We prioritize creative collaboration and exceptional results, delivering a premium video creation experience that consistently exceeds expectations.
Our all-inclusive pricing includes:
Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, offering budget control from the start. Client Focus: Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly and flexibly. Our experienced team and creative talent collaborate to achieve your goals. Simplified Project Management: Dedicated project leads ensure seamless video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery. Transparency: Every detail, from script to licensing, is included. No surprises, just consistent delivery and ongoing support.
Production costs for a feature launch video depend on several factors, including video length, animation complexity, level of customization, and inclusion of additional elements like voiceover or music. Our fixed-fee model ensures transparency and predictability, allowing you to focus on the creative aspects of your video's development.
For example, consider a 60-second feature launch video for an innovative, AI-powered industrial exoskeleton designed to enhance worker strength and safety, with the goal of generating excitement and pre-orders at a trade show. Multiple revisions are included in all packages, and the project experience and creative talent remain consistent across all budgets. Sleek Product Showcase (USD 1000-1500): Clean visuals and dynamic camera angles showcasing the exoskeleton's design and core functionality. This option emphasizes product aesthetics and key features. Enhanced Functionality Demo (USD 1500-2000): Animated sequences demonstrating real-world applications, highlighting worker safety and productivity benefits. Includes motion graphics and data visualizations. User-Centric Narrative (USD 2000-3000): A storytelling approach featuring workers using the exoskeleton in various industrial settings. This emphasizes user experience and testimonials, incorporating stylized visuals and character animation. Immersive Experience (USD 3000-4500): Cinematic visuals, detailed close-ups, and advanced animation techniques showcasing the exoskeleton's intricate mechanics and cutting-edge technology. This option emphasizes innovation and technical capabilities. Integrated Marketing Campaign (USD 4500-6000): A comprehensive package including multiple video versions tailored for different platforms (website, social media, trade show displays). This incorporates brand messaging, call-to-actions, and interactive elements.
What content team from Advids is assigned and their expertise?
At Advids, we dedicate a specialized team of Feature Launch Video production experts to amplify your product launch. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, maximizing launch excitement and driving conversions. Our team seamlessly blends creative storytelling with strategic marketing objectives, ensuring your product launch video achieves its goals.
Your dedicated team includes:
Creative Director: Leads the project vision, from initial concept and script development to final delivery, ensuring a cohesive and impactful launch video. Product Specialist: Possesses a deep understanding of product features and benefits, translating complex information into clear, concise, and engaging video content. Motion Graphics Designer: Creates stunning visuals and animations that highlight key features, enhancing the video's aesthetic appeal and viewer engagement. UX/UI Animator: Designs intuitive and user-friendly animated sequences that showcase the product's functionality and user experience. Sound Designer: Crafts a captivating audio landscape that complements the visuals and enhances the emotional impact of the video. Launch Video Editor: Assembles all elements into a polished and dynamic final product, optimizing pacing, transitions, and overall viewing experience.
What experience Advids has in Feature Launch Video production?
Advids' creative team understands the nuances of feature launch video production, crafting visually stunning and impactful narratives that captivate audiences and drive excitement for new product releases. Our design capabilities encompass 3D walkthroughs, product demos, and explainer videos, seamlessly integrating them with cinematic visuals and compelling storytelling. We leverage our extensive industry knowledge and video production research to deliver launch videos that generate buzz and maximize market impact. Our Feature Launch specialists and designers meticulously craft each video, ensuring it aligns perfectly with your product's unique selling propositions and target audience.
Our video production expertise and industry experience:
Industries: We've partnered with clients across diverse industries, including technology, gaming, automotive, real estate, and consumer electronics, transforming product launches into memorable events. Our deep understanding of these industries allows us to create videos that resonate with specific target audiences, highlighting key features and benefits in a way that is both informative and engaging. We recognize the distinct needs of each industry and tailor our video production approach accordingly, ensuring maximum relevance and impact.
Years: With 12 years of experience simplifying complex information through video content, we've mastered the art of crafting compelling narratives for product launches, marketing campaigns, and corporate communications. We've produced a wide range of video content, including product demos, explainer videos, and testimonials, all designed to achieve specific business objectives.
How we produce unique videos: We begin every project with in-depth research, analyzing your target audience, competitive landscape, and product positioning. We meticulously plan each video, focusing on content hooks that grab attention and maintain engagement. We understand the importance of clear messaging and compelling visuals, and we leverage our expertise in 3D animation, motion graphics, and visual effects to create videos that are both informative and visually stunning. We believe in a collaborative approach, working closely with our clients to ensure that every launch video accurately reflects their vision and achieves their marketing goals. Our focus is on creating videos that not only showcase your product's features but also tell a compelling story that resonates with your audience and drives conversions.
FAQ
What quality management processes does Advids use?
Our quality management includes milestone approvals, online feedback tools, and Creative Director review, ensuring a polished final product. Experience the Advids difference.
What is Advids's approach to end-to-end video production?
Our end-to-end approach covers everything from concept to delivery and post-production support. Experience the Advids advantage.
How many revisions are included in the video production package?
Minor edits are included. For larger changes, we'll provide a transparent, revised quote. Your satisfaction is our priority.
How does Advids manage projects and client communication?
We use Slack, Zoom, and dedicated project portals for seamless communication and project management. Stay connected, stay informed.
How experienced is the Advids team in feature launch video production?
With 9 years and 170+ projects under our belt, our seasoned team knows how to create launch videos that convert. Let our experience be your advantage.
What video styles can Advids produce for feature launches?
From sleek and modern to bold and dramatic, we create launch videos in a variety of styles tailored to your brand. Explore the possibilities with us.
What is the typical turnaround time for a feature launch video?
We typically deliver stunning launch videos in 3-8 weeks, depending on the scope. Contact us for a personalized timeline.
Can you provide client references for similar feature launch videos?
Absolutely! We're happy to share client testimonials and case studies. See the Advids impact firsthand.
What information do you need from me for the initial brief?
To craft a compelling launch video, tell us about your product, target audience, key features, desired style, and marketing goals. Share your vision, and we'll make it a reality.
What video language and localization options does Advids offer?
We offer video localization in 78 languages, expanding your reach to a global audience. Break down language barriers with Advids.
What post-delivery support do you offer for future video edits?
We offer ongoing support for future edits, ensuring your video remains a valuable asset. Partner with us for long-term success.
How does Advids manage the feature launch video production process?
Advids expertly manages feature launch video production with a collaborative, milestone-driven approach, ensuring your input shapes every stage. Ready to launch your next big feature? Let's talk.
How do you handle scripting for feature launch videos?
We collaborate with you on scripting using Google Docs, ensuring your message resonates with your audience. Let's craft a story that captivates.
How do you incorporate my brand guidelines into the video?
We seamlessly weave your brand guidelines into every aspect of the video, from visuals to messaging. Let your brand shine.
Who will be my point of contact throughout the project?
Your dedicated Customer Success Manager and a Creative Director will be your trusted guides throughout the project. Consider us your extended team.
Advanced Engineering is a simulation and engineering software company that aims to help customers in connected systems. This video is designed to introduce Altair Feko, a software solution that assists users in optimizing their designs.
Video Design - This video, a Feature Launch Video, introduces the concept of a connected future. The video uses 3D animation to demonstrate the increasing complexity of connected systems, showcasing a car integrated with various communication technologies. The graphics are high quality, and the animation style adds to the visual appeal and emphasizes the interconnectedness of the systems.
The video's visual design effectively communicates the challenge of increasing complexity in a connected world. The animation showcases various communication technologies, highlighting the importance of optimizing antenna designs. The tone is informative and engaging, effectively introducing the problem, solution, and its potential benefits.
AB Tasty is a product that helps companies test, experiment and personalize customer journeys, increasing engagement and conversion rates. This video is designed to show how AB Tasty can help companies get from point A to point B faster.
Video Design - The video uses a simple and clean design style that focuses on the product and its benefits. The video is visually engaging, using a combination of animated graphics and minimal text. This makes the video look like a "Feature Launch Video" that highlights the product's key features and benefits. The bright colors and simple graphics are easy to understand and engaging to watch.
The video's visual style communicates the product's objective, emphasizing the ease of use and the value that AB Tasty provides. The video is also very positive and upbeat, which helps to create a sense of confidence and trust in the brand. This positive tone is established using animation style, visuals and the language used to narrate the video.
eTactica is a shore connection solution designed to enhance harbor activities and provide a comprehensive overview of electricity consumption in real time. This video is designed to showcase the benefits of this solution and how it can streamline harbor operations.
Video Design - eTactica's Feature Launch Video uses a 3D animated style that is both visually engaging and informative. The use of low polygon, simplistic 3D characters and objects creates a playful and lighthearted tone, which is further enhanced by the use of bright colors. This visual style perfectly aligns with the video's goal of highlighting the ease of use and accessibility of the solution.
The video utilizes clear and concise graphics to illustrate the key features of the eTactica solution. The use of a harbor setting as a metaphor for the product's capabilities allows for easy understanding of the solution's benefits. The video transitions seamlessly between 3D animated scenes and interface mockups, providing a holistic understanding of the eTactica solution. This approach ensures the message is conveyed effectively and resonates with the target audience.
Powrmatic is a company that develops and markets energy-efficient low-temperature hot water heaters. This video is designed to introduce the new WX range, highlighting the product's key features and benefits.
Video Design - The video utilizes a clean, modern aesthetic, with sharp angles and a minimal color palette. 3D rendered images are used to showcase the different components and features of the WX, giving viewers a closer look at the product design. The use of animation emphasizes the product's efficiency by highlighting the functionality of the EC motors and heat exchanger. This makes the video ideal as a "Feature Launch Video."
The visual design of the video complements the product's functionality. The video's clean style highlights the simplicity and modern design of the WX unit. The graphics are of high quality, showcasing the product's innovative features with precision and clarity. The overall tone is confident and informative, emphasizing the product's technological advancements and efficiency.
Duck Creek is a technology company that develops solutions for the property and casualty insurance industry. The video is designed to communicate how Duck Creek's solutions can help insurance companies achieve new levels of efficiency, agility and speed.
Video Design - The video utilizes a stylized and modern cartoon aesthetic, featuring a cartoon city that is simplistic yet vibrant. The graphics are clean, and the visual style is similar to that of a feature launch video. This makes the video visually engaging and helps convey the idea that Duck Creek's solutions are modern and innovative.
The use of colorful graphics and a stylized cityscape helps visually communicate the core message of the video. The video’s narrative highlights the benefits of using Duck Creek’s solutions, such as the ability to reward safe drivers with better coverage and rates. This, in turn, leads to loyal customers. The video’s tone is upbeat and optimistic, and the use of bright colors and a playful visual style further contributes to this positive tone. The video successfully uses its visual design to showcase the benefits of Duck Creek’s solutions, making it an engaging and effective piece of marketing collateral.
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What is Feature Launch Video?
A Feature Launch Video is a type of video specifically designed to showcase and promote the launch of a new product or feature. It aims to generate excitement, educate the audience, and drive adoption.
These videos are commonly used for product reveals, brand launches, and product introductions, helping businesses effectively communicate the value proposition of their new offerings and engage potential customers.
What is Feature Launch Video Design?
Feature Launch Video Design is the process of creating visually engaging and informative videos that effectively communicate the key features and benefits of a new product or feature. It involves careful planning, scripting, storyboarding, animation, and post-production to deliver a high-quality video that resonates with the target audience.
Typically, Feature Launch Video Design takes 4-6 weeks to complete, depending on the complexity of the project. This includes concept development, scriptwriting, storyboarding, animation, voiceover recording, sound design, editing, and revisions.
What is the Feature Launch Video Production process?
Concept Development: Brainstorming and defining the core message and target audience for the video.
Scriptwriting: Crafting a compelling narrative that highlights the key features and benefits.
Storyboard Creation: Visualizing the video's flow and key scenes through illustrations.
Animation & Design: Bringing the storyboard to life with engaging visuals and motion graphics.
Voiceover Recording: Selecting a professional voice talent and recording the script.
Sound Design & Music: Adding music and sound effects to enhance the video's impact.
Editing & Post-Production: Refining the video's pacing, transitions, and overall quality.
Review & Feedback: Gathering feedback from stakeholders and making necessary revisions.
Final Delivery: Exporting the video in the desired format and resolution.
What makes Feature Launch Video unique?
Feature Launch video production focuses on four main things: creating excitement, educating the audience, driving adoption, and building brand awareness.
The best Feature Launch Video creations have these visual characteristics: vibrant colors, engaging animations, clear and concise messaging, and a strong call to action.
Feature launch videos are among the most popular video production types because they are highly effective at generating interest and driving sales for new products and features.
Feature Launch Video benefits
Comprehensive Feature Visuals
A comprehensive feature launch video is a powerful tool that allows you to showcase the intricacies of your product's features in a visually engaging way. It's a great way to give your audience a clear understanding of how your product works and how it can benefit them. This is where feature launch videos can really shine, by providing a detailed visual representation of your product's features.
Showcase Feature Functionality
A compelling feature launch video can effectively showcase the functionality of your product's features. It can bring your product's features to life, making them easy to understand and relatable for your audience. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
A captivating feature launch video can effectively highlight the benefits of your product's features. It can help your audience understand how your product's features can solve their problems and improve their lives. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Illustrate Feature Use Cases
A captivating feature launch video can effectively illustrate the use cases of your product's features. It can help your audience understand how your product's features can be used in real-world scenarios. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature Interaction Animation
A dynamic feature launch video can effectively demonstrate the interaction of your product's features. It can help your audience understand how your product's features work together to create a seamless user experience. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Visualize Feature Workflow
A dynamic feature launch video can effectively visualize the workflow of your product's features. It can help your audience understand how your product's features are used in a step-by-step process. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Demonstrate Feature Integration
A dynamic feature launch video can effectively demonstrate the integration of your product's features. It can help your audience understand how your product's features work together with other systems or applications. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature Value Proposition
A dynamic feature launch video can effectively communicate the value proposition of your product's features. It can help your audience understand why your product's features are valuable and how they can benefit them. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature Design Aesthetics
A dynamic feature launch video can effectively showcase the design aesthetics of your product's features. It can help your audience understand the visual appeal and user-friendliness of your product's features. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature User Experience
A dynamic feature launch video can effectively demonstrate the user experience of your product's features. It can help your audience understand how easy and enjoyable it is to use your product's features. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature Problem Solution
A dynamic feature launch video can effectively demonstrate how your product's features solve a specific problem. It can help your audience understand how your product's features can address their pain points and improve their lives. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Feature Impact Visualization
A dynamic feature launch video can effectively visualize the impact of your product's features. It can help your audience understand how your product's features can make a positive difference in their lives or businesses. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
How to make Feature Launch Video engaging?
Intriguing Feature Introduction
An intriguing feature launch video is a powerful tool that can capture your audience's attention and keep them engaged. The key is to start with a strong hook that piques their interest and makes them want to learn more. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Compelling Feature Demonstration
A compelling feature launch video is a powerful tool that can help your audience understand the value of your product's features. The key is to demonstrate the features in a way that is both informative and entertaining. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Memorable Feature Conclusion
A memorable feature launch video is a powerful tool that can leave a lasting impression on your audience. The key is to end with a strong call to action that encourages them to learn more about your product or take the next step. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
How to create Feature Launch Video script?
Compelling Feature Narrative
A compelling feature launch video script is a powerful tool that can help you tell a story about your product's features. The key is to create a narrative that is both engaging and informative. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Clear Feature Explanation
A clear feature launch video script is a powerful tool that can help your audience understand your product's features. The key is to explain the features in a way that is both concise and easy to understand. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Concise Feature Call to Action
A concise feature launch video script is a powerful tool that can encourage your audience to take action. The key is to end with a clear and concise call to action that tells your audience what you want them to do next. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Step by step guide for Feature Launch Video pre production
Comprehensive Feature Planning
A comprehensive feature launch video pre-production process is essential for creating a successful video. It involves carefully planning out every aspect of the video, from the script to the visuals. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Detailed Feature Scripting
A detailed feature launch video script is essential for ensuring that your video is both informative and engaging. It should outline the key points you want to cover, the visuals you want to use, and the overall tone of the video. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.
Visual Feature Storyboarding
A visual feature launch video storyboard is essential for visualizing the flow of your video. It should include sketches of each scene, the transitions between scenes, and any other visual elements you want to include. This is where Feature Launch Videos can really shine, by providing a detailed visual representation of your product's features.