Platform Feature Video Production

Videos To Increase Conversion For Platforms

Platform Feature Video Production
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6000+ Videos created for 3400+ startups and enterprises

Platform Feature Video Production

Simplify Complexity



Informative platform feature videos effectively showcase the value of your product, driving user adoption.

Engaging platform feature videos clearly explain complex products and services, boosting user understanding.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Marcin Rojek
Co Founder, byteLAKE

We have worked with Advids team on a couple of projects where their team helped my company (byteLAKE) create explainer videos for our AI products for manufacturing. It has been a pleasure to work with such a creative, attentive, professional and dedicated team. All has been delivered according to schedule, team was very open for suggestions and always came back with ideas. I totally recommend working with Advids.

Leena Pradhan-nabzdyk
CEO, Canomiks

It was so easy to work with Advids team. Every time we suggested any edits, they was taken care of right away with a quick turnaround time. Also, we were in a time crunch and their team worked with us on a weekend to deliver the final video. If you want a reliable team, and quality video, I would highly recommend Advids.

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time! We will continue to work with our Advids partners.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, who helped us meet successfully an aggressive deadline we had for our video production.
The team we worked with was super responsive, professional and creative. We will definitely use their services again for our next project.


About Advids

Advids is a crew of kind, thoughtful creatives specializing in platform feature video production since 2012. We are UI/UX designers, scriptwriters, voiceover artists, animators, video editors, and motion graphics specialists. We've been called platform feature video experts, software demo video gurus, product explainer video aficionados, user onboarding video specialists, SaaS video producers, and more. But above all else, we're your platform feature video production partners.

Let's get curious, dive in, and discover how the platform feature videos Advids crafts can showcase your software's unique value and drive user engagement. Our team's combined experience in UI/UX design, animation, and storytelling ensures your platform's key features are presented clearly, concisely, and compellingly. We understand the nuances of showcasing software functionality and turning complex features into engaging narratives.

Our clients trust Advids for platform feature videos. Here is why we believe in the power of videos.

  • 96% of people have watched an explainer video to learn more about a product or service.
  • 85% of video-viewing occasions get most of the peoples' attention.
  • Top 3 performing B2B content assets in 2023 were case studies/customer stories, videos, and thought leadership e-books/white papers.
  • On Facebook alone, users watch 6 billion minutes of video every single day.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Platform Feature
Platform Feature Experience
Video Creation FAQ
Platform Feature Video Examples
What is Platform Feature Video?
Platform Feature Video Production
Production Process
Video Use Cases
Platform Feature Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Platform Feature Video Production - What We Offer

Feature videos are an excellent way to showcase the benefits of your platform to potential customers. At Advids, we create high-quality platform feature videos that are engaging, informative, and persuasive. Our videos are designed to help you increase brand awareness, generate leads, and drive sales.

Here are some types of platform feature videos that we offer:

  • Explainer Videos: Simplify complex features into easily understandable concepts.
  • Product Demo Videos: Showcase the functionality and user experience of your platform.
  • Testimonial Videos: Build trust and credibility with real user stories and experiences.
  • Animated Explainer Videos: Engage viewers with visually appealing animations and storytelling.
  • Screencast Videos: Provide step-by-step tutorials and guides for using specific features.
  • Whiteboard Animation Videos: Explain complex ideas in a simple and engaging way.

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How Advids pricing work for Platform Feature Videos?

Advids offers transparent, value-driven pricing for platform feature video production. Our fixed-fee model ensures predictable budgets, eliminating surprises and fostering creative collaboration. We're dedicated to providing a premium video creation experience that exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the project scope, offering budget control from the outset.
Client Focus: We're dedicated to your vision, not extra costs. Minor edits and feedback are handled swiftly. Your project experience and the creative talent assigned remain consistent, regardless of budget.
Simplified Project Management: Dedicated project leads ensure seamless video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail is included, from concept to licensing. No surprises, just consistent delivery and ongoing support.

We empower you with the best possible video cost within your budget. Factors influencing pricing include video length, animation complexity, level of detail, and inclusion of advanced features. Multiple revisions are included in all packages. Our platform feature video creation services are designed to elevate your brand. We understand the importance of balancing cost with quality, making professional video production accessible.

Here's an example of pricing for a 60-second platform feature video showcasing a novel bio-engineered water purification device for both consumers and industrial clients. The video aims to highlight its unique filtration technology and user-friendly design:

Clean Design (USD 1000-1500): A minimalist aesthetic with smooth transitions, showcasing the device's functionality, user interface, and key features. It emphasizes product demonstration, user experience, and core benefits.
Conceptual Animation (USD 1500-2000): Animated sequences illustrate the microscopic filtration process, highlighting the technology. This option incorporates motion graphics, visual storytelling, and technical visualization.
Lifestyle Integration (USD 2000-3000): The device is seamlessly integrated into various environments (home, office, industrial setting), emphasizing product placement, lifestyle imagery, and diverse applications.
Detailed Explainer (USD 3000-4500): Combines product demonstration with animated diagrams explaining the scientific principles behind the device. This style focuses on educational content, technical details, and scientific accuracy.
Cinematic Showcase (USD 4500-6000): High-end visuals and dramatic lighting showcase the device as a premium solution. This approach emphasizes brand storytelling, emotional connection, and a premium aesthetic.


What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of video production specialists to elevate your product. We meticulously craft engaging visuals and a compelling narrative that resonates with your target audience, showcasing your platform's unique value proposition. Our video creators blend artistic vision with your specific marketing objectives to deliver impactful video content that drives conversions and fosters user engagement. Each Advids team member combines a deep understanding of your brand voice with cutting-edge video production techniques to produce stunning videos that highlight your platform's features.

Your project team includes:

Creative Director: Leading the project, the Creative Director champions your vision. They oversee research, scripting, visualization, and messaging, ensuring a cohesive and impactful video showcasing your platform.
UX Designer: Our UX Designer maps user journeys and optimizes the video's flow for maximum engagement and intuitive understanding of your platform's functionality.
Motion Graphics Artist: This artist brings your platform to life with dynamic visuals, creating intuitive animations that clearly showcase features and benefits.
Screen Recorder: This expert captures high-quality screen recordings, demonstrating your platform's functionality and highlighting key features and user experience.
Voiceover Artist: A captivating voiceover artist adds a professional and engaging narrative, guiding viewers through your platform's features and benefits.
Video Editor: Our dedicated editor assembles all elements, creating a seamless and polished video optimized for your target platform and audience.


What experience Advids has in Platform Feature Video production?

Advids crafts compelling platform feature videos, creating interactive experiences that showcase your platform's strengths. We produce sleek UI/UX walkthroughs, engaging product demos, immersive 3D environments, and animated explainers, leveraging our deep understanding of platform dynamics and user behavior. We create industry-specific platform videos.

With 12 years' experience, we've mastered various video formats, including tutorials, onboarding videos, and interactive simulations. We've created compelling video showcases for new feature launches, user guides, and marketing materials.

Our process starts with in-depth research, analyzing your platform, target audience, and competition. We then develop a tailored video strategy to meet your business goals, using stunning visuals and interactive elements to showcase your platform's value. We create software demo videos that showcase key features and benefits. Our product explainer videos simplify complex functionalities for easy user understanding.

Our video production expertise and industry experience:

Industries: We serve SaaS, Fintech, E-commerce, Healthcare, and Education, creating engaging videos tailored to each sector's unique needs. This expertise makes Advids the ideal partner for producing impactful platform videos.

Years: With 12 years' experience, we've mastered various video formats, including tutorials, onboarding videos, and interactive simulations.

How we produce unique videos: Our process starts with in-depth research, analyzing your platform, target audience, and competition. We then develop a tailored video strategy to meet your business goals, using stunning visuals and interactive elements to showcase your platform's value. Interactive tutorials provide engaging learning experiences for users. Onboarding videos guide new users through the platform, ensuring seamless adoption.

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FAQ

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What is the ideal length for a platform feature video?

Platform feature videos are most effective when kept between 60 seconds and 5 minutes, allowing for detailed yet concise presentations.

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How should we structure a platform feature video?

Structure a platform feature video with a clear introduction, a focused demonstration of key features, and a concise summary of benefits to maximize viewer engagement.

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How can we make our product demos compelling?

Create compelling product demos by focusing on user benefits, showcasing real-world applications, and using dynamic visuals that capture attention.

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What visuals best showcase product features?

Use clear screen recordings, dynamic animations, and close-ups of key functionalities to best showcase platform features, creating a visually engaging experience.

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How can we best showcase key platform functions?

Showcase key platform functions through step-by-step demonstrations, highlighting user interactions, and providing clear, concise explanations.

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How to highlight platform benefits in the video?

Highlight platform benefits by focusing on how features solve user problems, improve efficiency, and provide a competitive advantage, driving value.

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What are the best scripting practices for these videos?

Employ effective scripting practices, using clear, concise language, focusing on user benefits, and creating a logical flow of information that resonates.

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How to present complex platform features clearly?

Present complex platform features clearly by breaking them down into smaller steps, using visual aids, and providing clear explanations that enhance understanding.

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How to use on-screen text in feature demonstrations?

Use on-screen text in feature demonstrations to highlight key points, provide context, and reinforce the information being presented, ensuring clarity.

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How to best demonstrate the platform's user interface?

Demonstrate a platform's user interface by showcasing its ease of use, intuitive design, and smooth navigation, creating a positive user experience.

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What are essential pre-production steps for these videos?

Essential pre-production steps include defining objectives, identifying the target audience, creating a compelling script, and planning engaging visuals.

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How to ensure the platform video is easy to understand?

Ensure a platform video is easy to understand by using clear language, focusing on key benefits, and keeping the visuals simple and engaging.

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How to show the platform user experience in the video?

Show the platform user experience by demonstrating how users interact with the platform, highlighting its ease of use and efficiency, creating a seamless flow.

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How to present the platform's value proposition?

Present a platform's value proposition by focusing on how it solves user problems, improves efficiency, and provides a competitive advantage, driving results.

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How to make platform feature videos memorable?

Make platform feature videos memorable by using engaging visuals, dynamic animations, and a clear, concise message that leaves a lasting impression.

Platform Feature Video Examples

1. AWS

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AWS helps you leverage the power of machine learning to optimize industrial processes. This video is designed to show how machine learning insights can be used to predict potential issues in industrial equipment and proactively address them.

Video Design - This video uses a consistent visual style of line art and a dark blue background. The graphics are simple and clean, focusing on the process of using machine learning to optimize industrial operations. The use of a simple design and clean lines allows the video to convey the information in an easily digestible way, making this a good Platform Feature Video.

The video's visual style emphasizes the use of machine learning in industrial applications. The use of line art and simple graphics allows the viewer to focus on the concepts being discussed, while the dark blue background creates a professional and modern feel. This video effectively uses a simple design to communicate the complex benefits of AWS. It uses a light, optimistic tone to highlight the positive results achievable through the use of machine learning in industrial settings.

2. Cadence

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Cadence is a company that provides software and services for the design of electronic systems. This video is designed to introduce their 3D-IC platform, a solution for addressing the challenges of designing complex integrated circuits.

Video Design - This Platform Feature Video utilizes a style that combines highly stylized visuals and simple text animations. The use of vibrant color and graphic design elements like animated circuit boards and a sleek, futuristic grid create an engaging and high-tech feel. The animated text is strategically placed against the background, drawing attention to key features of the 3D-IC platform, and allowing viewers to easily absorb the information.

The video effectively communicates the benefits of using Cadence's 3D-IC platform by showcasing its ability to design smaller and more powerful integrated circuits. The video utilizes a fast-paced, informative tone, which helps to highlight the complexity of the design process and the value of using Cadence's solutions. The video concludes with a clear statement about the need to overcome these challenges and presents the Cadence 3D-IC platform as the ideal solution.

3. Profila

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Profila is a platform designed to enable a better way for brands and people to interact, while ensuring privacy compliance. This video is designed to highlight the benefits of Profila, and why the platform is relevant to both brands and consumers.

Video Design - This Platform Feature Video employs a minimalistic visual style, with a clear focus on conveying information. The use of clean, flat graphics with a dominant blue color palette reinforces the idea of a secure and trustworthy platform. Animations are subtle and informative, highlighting key data points and benefits.

This minimalistic and engaging visual style effectively communicates the core message of Profila's solution for privacy-compliant advertising. The combination of data points, clean visuals, and a calm tone positions the platform as a reliable and trustworthy alternative to traditional advertising methods. The video narrative drives home the importance of privacy in a digital world, resonating with consumers who are increasingly concerned about their data.

4. Toshiba

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Toshiba is an IT infrastructure company that is trying to solve the problem of knowledge silos in organizations. The video is designed to highlight the importance of knowledge sharing in businesses.

Video Design - This Platform Feature Video is designed in a minimalist style. The video uses a dark background with white and gray graphics. The design of the graphics is clean and modern, and the color scheme is sophisticated, showcasing Toshiba's commitment to providing high-quality products. The use of animation, highlighting the plug and sockets of the charging cable, along with the text "RFID" and an animated wave symbol, provides a visual representation of Toshiba's knowledge-on-demand platform's ability to connect and empower individuals.

The video's visual design clearly conveys the objective of highlighting the need for Toshiba's knowledge-on-demand platform. The simple design and color scheme add to the professional and sophisticated tone of the video. The animation used to showcase the plug and sockets, along with the text "RFID" and the wave symbol, effectively communicates the seamless flow of knowledge that Toshiba's platform provides. This effective communication style ensures that the video's objective is clear and the audience is able to understand the benefits of using Toshiba's knowledge-on-demand platform.

5. Protecht

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Protecht's compliance management solution helps organizations simplify compliance. The video is designed to showcase how Protecht can help manage risk and provide greater visibility for better protection.

Video Design - Protecht's video is a Platform Feature Video using a clean and minimalist design. The graphics are simple and easy to understand, making the software's features readily apparent. The video focuses on the user interface, and the color palette uses a bright yellow, white, and purple color scheme to highlight the key features of the software.

The design of the video communicates the effectiveness of the Protecht solution in a clear and concise way. The simple graphics and bold colors make the video visually appealing and easy to understand. The video's tone is informative and professional, reflecting the seriousness of the topic of compliance management.

What is Platform Feature Video?

Platform Feature video production focuses on four main things: clarity, engagement, accuracy, and impact. These videos must effectively communicate the platform's value proposition while keeping viewers interested and informed.

The best Platform feature video creations have these visual characteristics: high-quality visuals, clear and concise messaging, strong storytelling, and a professional look and feel. They often incorporate motion graphics, screen recordings, and real-world examples to enhance engagement and understanding.

Platform Feature Videos are among the most popular video production types because they are highly effective in educating and engaging viewers about a platform's capabilities. They can be used for a variety of purposes, including product demos, tutorials, onboarding materials, and marketing campaigns. They can be distributed across multiple channels, including websites, social media, and email marketing, to reach a wider audience.

Platform Feature Video Production

Platform Feature Video Production is the process of creating engaging and informative videos that showcase the unique features and benefits of a platform. It involves a combination of creative storytelling, technical expertise, and strategic planning to produce videos that resonate with the target audience and drive desired outcomes.

Typically, Platform Feature Video Production takes 4-6 weeks, depending on the complexity and scope of the project. It involves pre-production planning, scripting, storyboarding, filming or animation, voiceover recording, editing, post-production, and distribution. High-quality platform feature videos often incorporate motion graphics, screen recordings, and real-world examples to effectively demonstrate the platform's capabilities.

Production Process

  • Conceptualization and Scripting: Define the video's purpose, target audience, and key messages.
  • Storyboard and Design: Create a visual representation of the video's flow and design elements.
  • Video Production: Film or animate the video content, incorporating platform features.
  • Voiceover and Sound Design: Add narration, music, and sound effects to enhance the video.
  • Editing and Post-Production: Assemble the video footage, add graphics, and refine the overall look and feel.
  • Personalization and Automation: Integrate dynamic elements and automate video creation for personalized experiences.
  • Encoding and Optimization: Ensure the video is compatible with various platforms and devices.
  • Distribution and Hosting: Publish the video on relevant platforms and ensure seamless delivery.
  • Testing and Quality Assurance: Verify the video's functionality and quality across different browsers and devices.
  • Performance Tracking and Analysis: Monitor video engagement metrics and gather insights for optimization.

Video Use Cases

Platform Feature Video production focuses on four main things: clarity, engagement, accuracy, and impact. These videos must effectively communicate the platform's value proposition while keeping viewers interested and informed.

The best Platform Feature Video creations have these visual characteristics: high-?quality visuals, clear and concise messaging, strong storytelling, and a professional look and feel. They often incorporate motion graphics, screen recordings, and real-?world examples to enhance engagement and understanding.

Platform Feature Videos are among the most popular video production types because they are highly effective in educating and engaging viewers about a platform's capabilities. They can be used for a variety of purposes, including product demos, tutorials, onboarding materials, and marketing campaigns. They can be distributed across multiple channels, including websites, social media, and email marketing, to reach a wider audience.

Platform Feature Video Benefits

Platform feature videos offer significant advantages. They are powerful tools for businesses seeking to enhance user understanding, boost engagement, and drive conversions. These videos are more than just informative; they are persuasive and engaging.

  • Explainer videos simplify complex features, ensuring users easily grasp platform functionalities.
  • Product demo videos provide a hands-on experience, showcasing the platform's capabilities and seamless integration.
  • Customer testimonial videos build trust and credibility, encouraging potential users to try the platform.
  • Animated explainer videos captivate audiences with their engaging visuals, making complex information memorable.
  • Screencast videos offer step-by-step guidance, improving user onboarding and reducing support requests.
  • How-to videos provide practical application, increasing platform usage and user satisfaction.
  • Case study videos demonstrate real-world success, showcasing the platform's value and return on investment.
  • Feature highlight videos focus on key benefits, driving user interest and encouraging engagement. A strong video marketing strategy incorporating these diverse video types is essential for success. They improve SEO, increase brand awareness, generate leads, and drive sales. They enhance user engagement and retention, providing valuable insights into user behavior. They strengthen brand messaging and offer a cost-effective way to reach a large audience.

Increase Video Engagement

Creating a captivating Platform Feature Video is a journey driven by a desire to engage viewers and leave a lasting impression. It's about more than just showcasing features; it's about telling a story that resonates with your audience, making them feel connected to your Platform and its potential.

Compelling Platform Feature Video

Compelling Platform Feature Videos are designed to capture attention, spark curiosity, and leave a lasting impression. They're not just about showcasing features; they're about creating an emotional connection with viewers, making them feel excited about the possibilities your Platform offers.

Engaging Platform Feature Video

Engaging Platform Feature Videos are a powerful tool for showcasing the value and potential of your Platform. They can bring your features to life, simplify complex concepts, and create a compelling narrative that resonates with your target audience, ultimately driving engagement and action.

Video Script

Creating a compelling Platform Feature Video script is a journey driven by a desire to tell a story that resonates with your audience. It's about more than just listing features; it's about crafting a narrative that captures attention, sparks curiosity, and leaves a lasting impression.

Engaging Platform Feature Video

Engaging Platform Feature Video scripts are designed to capture attention, spark curiosity, and leave a lasting impression. They're not just about showcasing features; they're about creating an emotional connection with viewers, making them feel excited about the possibilities your Platform offers.

Powerful Platform Feature Video

Powerful Platform Feature Video scripts are a powerful tool for showcasing the value and potential of your Platform. They can bring your features to life, simplify complex concepts, and create a compelling narrative that resonates with your target audience, ultimately driving engagement and action.

Pre Production Guide

Creating a successful Platform Feature Video requires meticulous pre-production planning. It's about laying the groundwork for a smooth and efficient production process, ensuring that your video meets your goals and resonates with your target audience.

Comprehensive Platform Feature Video

Comprehensive Platform Feature video pre-production involves a series of steps that lay the foundation for a successful video. It's about defining your vision, understanding your audience, and crafting a compelling narrative that will capture their attention and drive engagement.

  • Define target audience
  • Develop video concept
  • Write detailed script
  • Create storyboard
  • Source music and sound
  • Secure necessary resources

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