Startup Explainer Video Creation

Videos To Generate Buzz & Leads For Your Startup

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6000+ Videos created for 3400+ startups and enterprises

Startup Explainer Video Creation

Increase Conversion Rates



Compelling explainer videos can boost audience engagement, leading to a deeper understanding of your startup's mission and offerings.

Engaging explainer videos simplify your startup's message, making it easy for your audience to understand your value proposition.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative.

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.


About Advids


Advids is a crew of kind, thoughtful creatives specializing in startup explainer video production since 2012. We are storytellers, animators, voiceover artists, sound designers, storyboard artists, and video editors dedicated to crafting compelling narratives for emerging businesses. We've been called a startup video production company, a launch video agency, a seed-stage explainer video studio, growth hacking video wizards, and more. But above all else, we're your startup video production partners.

Let's get curious, dive in, and discover how the videos Advids makes together can elevate your startup's story and captivate your target audience. We blend creativity with strategic marketing insights, ensuring your video resonates with investors, customers, and the media. Our collaborative approach ensures your vision is at the heart of every project, from concept to completion.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • 72% of marketers with five or more years of experience say social media helps them generate leads.
  • 54% of consumers would rather watch a video than read a text description to learn about a product.
  • 96% of people have watched an explainer video to learn more about a product or service.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Startup Explainer
Startup Explainer Experience
Video Creation FAQ
Startup Explainer Video Examples
What is Startup Explainer Video?
Startup Explainer Video Production
Production Process
Video Use Cases
Startup Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Startup Explainer Video Creation - What We Offer


    We craft compelling startup explainer video services as a leading startup explainer video agency. Advids helps you connect with your audience through impactful visuals. We offer video production services designed to boost your brand.

    Here are some types of explainer videos we offer:

    Animated & Whiteboard Explainer Videos: Explain complex ideas and showcase products or services using engaging animation or clear whiteboard visuals.
    App Explainer Videos: Showcase your app's features and benefits to drive downloads.
    Product & Service Explainer Videos: Demonstrate product value and functionality or clearly communicate service offerings.
    Brand & Culture Videos: Attract talent and investors by showcasing your company culture and brand narrative.
    Investor Pitch Videos: Concisely present your business to potential investors for funding.


  • How Advids pricing work for Startup Explainer Videos?


    Advids offers transparent, value-driven pricing for startup explainer videos. Our fixed-fee model ensures budget predictability and a premium experience.

    **Our all-inclusive pricing features:**

    **Predictable Budget:** Fixed fees, clear cost breakdowns, and complete budget control.

    **Client Focus:** We prioritize your vision, handling edits swiftly. Dedicated talent ensures project success.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and swift approvals.

    **Transparency:** Complete transparency: script to licensing, guaranteed support.

    Example: A 60-second explainer video for a bio-engineered seed coating (multiple revisions included).

    **Clean Design (USD 1000-1500):** 2D animation highlighting core functionality.

    **Engaging Visuals (USD 1500-2000):** Stylized plant growth and dynamic visuals enhance engagement.

    **Storytelling Approach (USD 2000-3000):** Narrative-driven animation showcasing real-world impact.

    **Detailed Animation (USD 3000-4500):** Microscopic views showcasing scientific advancements.

    **Advanced Visualization (USD 4500-6000):** Live-action footage, 3D visualization, and data overlays create a high-impact experience.

    Note: Project experience and creative talent remain consistent across all packages. Our animated marketing videos are designed to engage your target audience and clearly communicate your startup's value proposition. As a leading explainer video production company, Advids understands the unique challenges faced by startups. Contact us to discuss your project.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of startup explainer video production specialists to elevate your brand story. We craft compelling narratives and impactful visuals that resonate with your target audience, transforming complex ideas into clear, concise, and engaging video content. We champion your vision, blending creativity with strategic marketing goals to deliver explainer videos that drive results and boost conversions. Each Advids team member combines a deep understanding of startup storytelling with technical expertise in video production, ensuring your message connects powerfully with viewers.

    Your dedicated project team includes:

    Creative Director: Leading the project, our Creative Director researches your market, scripts your unique narrative, and visualizes the entire explainer video, ensuring your brand message shines through. They serve as your dedicated point of contact, guiding the project from concept to completion.
    Storyboard Artist: This visual storyteller maps out the explainer video scene by scene, creating a dynamic blueprint for the animation. They focus on visual flow and pacing, ensuring a captivating viewer experience.
    2D Animator: Our animators bring the storyboard to life, using cutting-edge software and character animation techniques. They infuse energy and personality into each scene, transforming static images into compelling moving visuals.
    Motion Graphics Designer: A specialist in kinetic typography and visual effects, the Motion Graphics Designer adds another layer of engagement to your video. They create eye-catching animations that highlight key information and reinforce your brand identity.
    Sound Designer: This audio expert crafts a rich soundscape for your video, selecting music and sound effects that enhance the emotional impact and amplify your message. They ensure a seamless blend of audio elements for a truly immersive experience.
    Video Editor: Our skilled Video Editor assembles all the elements, adding transitions, special effects, and final touches to create a polished and professional final product. They ensure a seamless flow and optimize the video for various platforms.


    What experience Advids has in Startup Explainer Video production?


    Advids' creative team crafts compelling narratives and visuals for startup explainer videos, resonating with your target audience. We offer diverse styles—from 2D animation and motion graphics to whiteboard animation and screencasts—leveraging our understanding of startup culture, product marketing, and video engagement metrics to deliver results. We meticulously study your business model, target audience, and marketing goals to create a custom explainer video.

    We've helped tech, SaaS, Fintech, healthcare, and e-commerce startups create engaging videos from complex ideas. Our 12 years of experience creating videos for product demos, investor pitches, and social media drives startup growth. We use a research-driven approach, analyzing audience behavior, content consumption, and video trends to craft bespoke explainer videos aligned with your business goals. Clear messaging, compelling visuals, and concise storytelling are key to capturing attention and driving conversions. We collaborate closely to ensure your video effectively communicates your value proposition and achieves your goals.

    Our Video Production Expertise:

    Industries Served: We create engaging animated explainer videos to help startups across various sectors.
    Years of Experience: 12 years of experience creating marketing videos for startups.
    Production Process: We specialize in creating compelling product launch videos that drive results.
    Client Collaboration: Advids provides comprehensive startup video production services.

    Contact us today to discuss your startup's video needs.


    FAQ

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    What's ideal length for a startup product video?

    An ideal length for a startup product video is 60 seconds to 3 minutes, keeping it concise and engaging for maximum impact.

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    How can we simplify complex startup concepts?

    Complex concepts can be simplified using clear visuals, concise language, and focusing on the core benefits of the product.

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    How do we keep viewers engaged in our startup's video?

    To keep viewers engaged, use dynamic motion graphics, compelling storytelling, and a clear call to action throughout the video.

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    What are best script practices for a product explainer?

    Effective script practices include a clear problem statement, a concise solution, and a strong value proposition to resonate with the audience.

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    How to create a compelling call to action in our video?

    Create a compelling call to action by using clear, direct language and making it easy for viewers to take the next step.

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    How to select music that enhances our brand message?

    Select music that enhances the brand message by aligning the tone and style with the brand's personality and values.

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    What's the storyboarding process for an animated explainer?

    The storyboarding process involves creating detailed visual representations of each scene, including key frames and camera angles.

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    How to choose a visual style that suits our startup?

    Choose a visual style that suits the startup by understanding the brand's personality and target audience, creating a unique video.

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    How can our brand personality shine in our video?

    Ensure the brand personality shines through by using consistent branding elements, a unique visual style, and a tone that reflects the brand's values.

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    How to use on-screen text for better understanding?

    Use on-screen text to highlight key information, reinforce the message, and improve accessibility for a wider audience.

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    What are common mistakes in animated product videos?

    Common mistakes in animated product videos include overly complex visuals, unclear messaging, and a lack of a clear call to action.

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    How to make our video accessible to a wider audience?

    Make the video accessible by using clear captions, audio descriptions, and ensuring it's compatible with various devices.

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    How can characters make our video more relatable?

    Characters can make the video more relatable by adding a human element and creating an emotional connection with viewers.

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    How to create a memorable product introduction video?

    Create a memorable product introduction video by using a strong opening, highlighting key benefits, and leaving a lasting impression.

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    How to use motion graphics to explain our product?

    Use motion graphics to explain the product by creating dynamic visuals that illustrate complex concepts and processes effectively.


    Startup Explainer Video Examples

    1. NICE

    NICE Enlighten AI is a solution that ensures fair treatment of customers and FCA compliance. The video is designed to explain how NICE Enlighten AI can help companies better identify vulnerable customers.

    Video Design - This video uses a 3D animation style that is very common in Startup Explainer Videos. It uses a clean and minimalist design style, with bright, bold colors, simple shapes, and clear graphics. The animation is smooth, and the transitions are well-paced.

    The animation is an effective way to communicate the complex concepts of AI and vulnerability, making the information more engaging and easier to understand. The use of a 3D animated character that is interacting with a computer helps to further humanize the concept, emphasizing how NICE Enlighten AI can be used to improve the customer experience. The overall tone of the video is upbeat and positive, which makes the solution seem approachable and beneficial to customers.

    2. Streamr

    Streamr is a decentralized data network that lets you share your data in an ethical and secure way. This video is designed to introduce viewers to Streamr and its potential in building a new data economy.

    Video Design - This Startup Explainer Video effectively communicates the value of Streamr by using a clean and modern visual style. Simple, colorful graphics are used to represent various environmental innovations and connect them to individuals and businesses. The animation style is smooth, making the video engaging and easy to follow. The video's minimalist approach ensures that viewers focus on the core idea of data ownership and its potential impact on the future.

    The design of the video reinforces the message of building a more sustainable future through data. The vibrant colors and simplified visuals help to convey a sense of optimism and empowerment. The interconnected network of individuals and businesses, represented by the lines connecting the hexagons, showcases the collaborative nature of Streamr’s platform. The video's fast-paced and energetic tone leaves viewers feeling hopeful about a brighter future where data is used for good.

    3. SurveyMonkey

    SurveyMonkey Anywhere is a mobile app that allows users to collect survey data online or offline. The video is designed to showcase the app's features and capabilities.

    Video Design - The video is a Startup Explainer Video that uses bright colors and simple animations. It utilizes a minimalist design style with flat vector graphics to represent the application. The simple style highlights the key benefits of the app while ensuring clarity and a memorable experience.

    The visual style successfully communicates the objective of the video by highlighting the ease of use and convenience of the app. The bright colors and animations contribute to the positive tone of the video and draw the viewer in. The narrative of the video highlights the ease of use and convenience of the app, which allows users to quickly collect data wherever they are.

    4. Datacom

    Datacom's Container Service is a modern and secure cloud environment that helps organizations embrace digital transformation. The video is designed to showcase the benefits of using Datacom's Container Service for developers to quickly deploy and manage key business applications.

    Video Design - This Startup Explainer Video uses vibrant colors, simple animations, and isometric illustrations. The visual design highlights the core features and benefits of using Datacom's Container Service. The key elements in the video are the server, the containerized applications, and the developers interacting with them. The clean design and consistent use of blue and red colors create a modern and engaging experience.

    The visual style of the video communicates the core benefits of Datacom's Container Service effectively, using an upbeat tone. The video emphasizes the speed and security of the service through visual cues like the fast-paced animations and the emphasis on the secure nature of the cloud environment. The narrative showcases how developers can efficiently deploy applications, reducing the stress of managing multiple environments. The video uses a modern approach to visual design, highlighting the ease of use and scalability of Datacom's Container Service.

    5. Bandwidth

    Bandwidth is a company that provides communication and software solutions for businesses. This video is designed to showcase how Bandwidth's voice authentication integration with Pindrop can help businesses authenticate callers and prevent fraud.

    Video Design - This Startup Explainer Video effectively uses simplified, minimalist, flat graphics with a bold color scheme, to visually represent the concepts related to fraud and voice authentication. The use of color and contrasting background colors visually highlight the key takeaway messages. The graphic style, combined with the use of concise language, is highly effective for an audience of business professionals.

    The video illustrates the benefits of voice authentication using simple visuals that show how the solution can help businesses, making it easy to understand. The visuals clearly depict the core function of the product while maintaining an engaging and informative tone, thus delivering a clear call to action for viewers to learn more.

    What is Startup Explainer Video?

    A Startup explainer video is a short animated video that explains your company's product, service, or business idea in a simple, engaging, and memorable way. It uses visuals, storytelling, and often a voiceover to quickly communicate your value proposition and capture the viewer's attention.

    Startup explainer videos are typically used on company websites, landing pages, social media, and in sales presentations to educate potential customers, generate leads, and increase conversions. They can also be used for internal training and communication purposes.


    Startup Explainer Video Production

    Startup Explainer Video creation is the process of developing a short animated video that effectively explains a startup's product, service, or business idea. It involves scriptwriting, storyboarding, illustration, animation, voiceover recording, sound design, and editing to produce a high-quality video that resonates with the target audience.

    Creating a high-quality Startup Explainer Video typically takes 3-4 weeks, involving close collaboration between the client and the video production team. The process includes script development, storyboard creation, illustration and animation, voiceover recording, sound design, and final editing to ensure a polished and impactful video that effectively communicates the startup's message.


    Production Process

    • Scriptwriting and storyboarding to define the narrative and visual style.
    • Illustration and design of characters, backgrounds, and assets.
    • Animation and visual effects to bring the story to life.
    • Voiceover recording and sound design to enhance the audio experience.
    • Music selection and integration to create an emotional connection.
    • Editing and post-production to refine the final video.
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    Video Use Cases

    Startup Explainer Video production focuses on four main things: clearly explaining a complex idea, engaging the viewer, building brand awareness, and driving conversions.

    The best Startup Explainer Video creations have these visual characteristics: vibrant colors, engaging characters, clear and concise messaging, and a strong call to action.

    Startup Explainer Videos are among the most popular video production types because they are highly effective at communicating complex information in a short amount of time, making them ideal for startups looking to quickly capture the attention of potential customers and investors.


    Startup Explainer Video Benefits

    Startup explainer videos are more than just marketing materials; they are powerful tools that drive growth. They help you connect with your audience on a deeper level, fostering engagement and building lasting relationships. These videos are essential for startups looking to make a big impact.

    • Animated explainer videos bring your brand to life, captivating audiences with engaging visuals and simplifying complex concepts.
    • Whiteboard explainer videos offer a clear, concise, and memorable way to communicate intricate ideas.
    • App explainer videos boost app downloads by showcasing features and benefits in a compelling way.
    • Product demo videos demonstrate your product's value and functionality, driving sales and increasing customer satisfaction.
    • Startup culture videos attract top talent by showcasing your company's unique personality and values.
    • Brand story videos build lasting connections with your audience by sharing your brand's unique narrative and mission.
    • Product/service explainer videos drive conversions and increase revenue by clearly communicating your value proposition.
    • Investor pitch videos concisely present your business opportunity to potential investors, securing funding for your startup. These marketing videos, sales videos, and corporate videos are all crucial for success. Explainer video production is an investment in your future.

    Increase Video Engagement

    Compelling visual storytelling

    Compelling visual storytelling is a key aspect of creating engaging Startup Explainer Videos. These videos should go beyond simply explaining features and benefits; they should tell a story that resonates with your target audience. The design to incorporate captivating visuals, such as animations, illustrations, and live-action footage, can help bring your story to life and make it more memorable.

    Interactive and engaging elements

    Interactive and engaging elements can significantly enhance the viewer experience of your Startup Explainer Video. Incorporating interactive elements, such as clickable buttons, quizzes, and polls, can encourage user participation and make the video more engaging. Aim to create a video that feels like a conversation rather than a one-way lecture, keeping viewers actively involved and interested.

    Strategic use of music and sound

    Strategic use of music and sound can significantly impact the overall tone and effectiveness of your Startup Explainer Video. Choosing the right music can help set the mood, enhance the emotional impact of your story, and make the video more memorable. Leading to a video that is both informative and enjoyable to watch.

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    Video Script

    Compelling narrative structure

    Compelling narrative structure is essential for creating a successful Startup Explainer Video script. The script should follow a clear and engaging narrative arc, capturing the viewer's attention from the beginning and keeping them invested until the end. The script should be well-structured, with a clear introduction, body, and conclusion, and should use a compelling storytelling approach to effectively communicate your message.

    Concise and impactful language

    Concise and impactful language is crucial for creating a Startup Explainer Video script that resonates with viewers. The script should use clear, concise language that is easy to understand and remember. Aim to use strong verbs, active voice, and avoid jargon or technical terms that may confuse viewers.

    Targeted audience focus

    Targeted audience focus is essential for creating a Startup Explainer Video script that effectively connects with viewers. The script should be tailored to the specific needs and interests of your target audience. Consider their demographics, pain points, and motivations when crafting your message, ensuring that the script resonates with them on a personal level.


    Pre Production Guide

    Defining your target audience

    Defining your target audience is a crucial step in the pre-production process for your Startup Explainer Video. Understanding your target audience's demographics, interests, and pain points will help you craft a message that resonates with them.

    Crafting a compelling narrative

    Crafting a compelling narrative is essential for creating a Startup Explainer Video that engages viewers. The narrative should be clear, concise, and engaging, effectively communicating your message and leaving a lasting impression.

    Developing a storyboard

    Developing a storyboard is a vital step in the pre-production process for your Startup Explainer Video. The storyboard will serve as a visual guide for the animation process, outlining the key scenes, characters, and transitions.

    Choosing the right animation style

    Choosing the right animation style is crucial for creating a Startup Explainer Video that aligns with your brand identity and target audience. Consider various animation styles, such as 2D animation, 3D animation, whiteboard animation, and motion graphics, to find the best fit for your project.

    Selecting voiceover talent

    Selecting voiceover talent is essential for creating a Startup Explainer Video that sounds professional and engaging. Choose a voiceover artist whose voice and tone match your brand and target audience.

    Gathering necessary assets

    Gathering necessary assets is a crucial step in the pre-production process for your Startup Explainer Video. This includes collecting any images, videos, logos, or other visual elements that will be used in the animation.

    - Define target audience

    - Craft compelling narrative

    - Develop storyboard

    - Choose animation style

    - Select voiceover talent

    - Gather necessary assets