30 Incredible 3D Video Marketing Examples To Engage Viewers

3D Marketing Video Examples

1. Nalco Water

OMNI Analytics is a digital platform that helps you understand how well your critical assets are performing. It's a game changer, moving you from reacting to problems to proactively solving them.

Video Design - The video uses a simple, clean visual style to highlight the key features of the platform. 3D Video Marketing for B2B helps the viewer visualize how the product works, using 3D graphics. The color palette is light and modern, making the video inviting for the audience.

The clean design and strong visuals help communicate the key message of the video. The narrative explains how the platform provides real-time monitoring, advanced predictive analytics, and expert support, which helps companies save money and improve efficiency. The overall tone of the video is confident and optimistic, reflecting the company's commitment to providing innovative solutions.

2. Thermo Fisher Explainer 3D Marketing Video

In today's competitive landscape, delivering exceptional customer service is paramount. This 3D marketing video from Amazon Web Services (AWS) showcases the power of Amazon Connect to transform customer interactions. The video effectively uses engaging visuals and a concise narrative to explain how Amazon Connect helps businesses overcome the limitations of traditional contact centers.

The animation style is particularly impressive, with smooth transitions and informative graphics that keep viewers hooked. It clearly demonstrates how Amazon Connect can streamline operations, personalize experiences, and ultimately enhance customer satisfaction. The video is a prime example of how to create compelling marketing content that effectively conveys the value of a complex product.

3. Pinkerton 3D Animated Marketing Promo

The way the video uses 3D animation to visually represent data, such as the neighborhood crime risk, makes it feel more tangible and relatable. It is much more engaging to see the data come to life, rather than just being presented as numbers on a screen. The video's animation allows for a much more engaging and immersive experience.

This 3D Marketing Video emphasizes the importance of data-driven insights in decision-making. It showcases the company's expertise and its ability to analyze complex data to create valuable insights. The video not only explains the product, but also positions the brand as an authority in the field of crime risk management.

4. PGE

This video is designed to encourage viewers to use less energy during peak hours. It's a powerful message, and the way it's presented is what makes it truly effective. The video uses a 3D Video Marketing for B2B style, which is perfect for grabbing attention and conveying complex information in a way that's both engaging and easy to understand.

Video Design - The video uses animated visuals of everyday scenes, such as houses and businesses, creating a realistic aesthetic. These visuals are high quality, making the message clear and relatable. The viewer can easily understand the problem, the solution, and the impact of the company's efforts.

The animated visuals make it easy for viewers to understand the message, and they help to drive home the point that small changes in energy use can make a big difference. The video has a positive and informative tone, and it successfully explains the benefits of using renewable energy.

5. Festo 3D Product Demo Video

The precision and dynamism of this Festo 3D marketing video are truly captivating. We all appreciate the attention to detail in showcasing the robotic arm's intricate movements and the seamless integration of various components. The clear emphasis on IO-Link connectivity and its advantages elevates the technical aspects, while the overall visual appeal and smooth transitions keep us engaged. Festo's commitment to cutting-edge technology is evident in their presentation of a compact, user-friendly, and highly efficient automation solution. The final emphasis on Festo's dedication to user-friendly design leaves a lasting impression.

6. Expleo 3D Animated Promo Video

In a world where technology races ahead, we admire this 3D marketing video showcasing Expleo's innovative approach to cybersecurity. The ExpleoSmeta briefcase isn't just a cool gadget; it's a game-changer, demonstrating its power in a thrilling demo of vehicle and drone security testing.

The high-quality 3D animation and futuristic soundtrack make this a captivating example of how to make complex tech engaging. We love how Expleo uses visual storytelling to bring its product to life, highlighting its versatility and impact in real-world scenarios.

7. Smith & Nephew 3D Animated Design Video - Showcase advanced technology

In a competitive medical device landscape, Smith+Nephew's 3D marketing video shines by highlighting the groundbreaking CORI Surgical System. The video's captivating 3D animation and motion graphics instantly grab attention, showcasing the instrument's cutting-edge design and improved ergonomics.

The video masterfully blends visual appeal with clear messaging, emphasizing Real Intelligence through its digital ecosystem and advanced features like gap assessment. Performance metrics, such as 2x cutting volume and 25% faster cutting time, are effectively communicated, positioning CORI as a leader in orthopedic innovation.

8. Syensqo

Syensqo's video is designed to promote innovative solutions for the hydrogen economy. It uses hydrogen's renewable energy sources, such as sunlight and wind power, to highlight its clean energy benefits and their role in the emerging hydrogen economy.

Video Design - The video is a 3D video that utilizes a captivating combination of high-quality 3D graphics and engaging animation. Vivid visuals, such as wind turbines, solar panels, and a sleek hydrogen-powered semi-truck, bring the hydrogen economy to life.

3D Video Marketing for B2B is a powerful tool for showcasing the potential of hydrogen power, driving viewers towards a positive perception of Syensqo's technology. The use of bright, vibrant colors and a futuristic visual style, create a positive and engaging tone for the video. Compelling graphics highlight the power of hydrogen as a clean, reliable energy source, solidifying Syensqo's role as a leader in this growing field.

9. Diemme Filtration

This video is a great example of 3D Video Marketing for B2B. It's a simple, clean design that focuses on the technical details of the product, which is exactly what a B2B audience needs. The visuals are clear and engaging, and the minimalist graphics highlight the key features of the product.

Video Design - The video uses a white and grey background, which allows the product to stand out. The close-ups of the product showcase its technical design, and the text labels provide further explanation. This approach is perfect for a B2B audience that needs to understand the technical aspects of the product.

The tone of the video is professional and informative, which is essential for a B2B audience. The video effectively communicates the message and addresses the needs of the target audience. This is a great example of how to use 3D video marketing to create a compelling and informative video for a B2B audience.

10. Ophir

This video is designed to introduce a new lens, for long range observation systems. It's a powerful tool for surveillance and security, and the video does a great job of showcasing its capabilities.

Video Design - The video starts with a futuristic, 3D style. A rotating, circular pattern with text overlayed on a black background, reminiscent of a futuristic interface, visually captures the high-tech nature of the product. The animation of the product itself, with various visual elements highlighting the features, adds to the appeal of the design.

3D Video Marketing for B2B is a great way to showcase complex products like this. The combination of 3D animation, visual effects, and the use of a futuristic theme effectively communicates the lens's high performance, ruggedized design, and suitability for advanced observation systems. The video conveys the capabilities of the product and highlights its value proposition, targeting users in the surveillance and security industry.

11. Atlas Copco

This video is a great example of 3D Video Marketing for B2B. It uses sleek, modern graphics to create a futuristic setting, which is a great way to capture attention and convey a sense of innovation. The blue and black color scheme is dynamic and visually appealing, and the high-quality animation effectively illustrates the concept of boost flow mode.

Video Design - The use of visual indicators and animated gauges provides a clear visual representation of the operation. The 3D environment highlights the modern design of the product, which is a great way to showcase its features and benefits.

The video's graphic design and animation effectively communicate the benefit of boost flow mode. It conveys a sense of efficiency and reliability, which is important for B2B audiences. The overall style is professional and engaging, emphasizing the company's commitment to innovation.

12. CAT Minimal 3D Marketing Video

CAT Remote Fleet Vision is a software solution that helps businesses track and monitor their equipment. The video is designed to showcase the power of this technology, and how it can help businesses make better decisions.

Video Design - This 3D video uses a dark background with bright colors to highlight the key features and benefits of the product. Rotating, 3D dashboards give the audience a visual overview of the solution, and the graphics help to demonstrate the features in action.

3D Video Marketing for Sales is a powerful tool for showcasing complex technology. The visual style of the video effectively communicates the objective, which is to highlight the power of the technology. The combination of data visualization and graphics helps to make the technology tangible for viewers. The dark tone of the video speaks to a business audience while also highlighting the professionalism and power of the company.

13. Arctic Wolf 3D Visual Marketing Video

From its gripping opening sequence, this 3D marketing video for Arctic Wolf immediately captivates us with its visualization of a cyberattack. We love the futuristic aesthetic and dynamic transitions that create a sense of urgency, perfectly matched with the pulsing electronic soundtrack. The use of simple yet effective 3D graphics and icons makes complex cybersecurity concepts easily understandable, showcasing the three-step incident response process clearly and effectively.

The video excels in storytelling, not by dwelling on fear, but by emphasizing Arctic Wolf's swift response and expertise in threat intelligence and ransomware negotiation. Were pulled through a journey of securing, analyzing, and restoring network integrity, leaving viewers with a sense of confidence and empowerment. This video isn't just informative; it's an inspiring example of how abstract concepts can be brought to life through compelling visuals and sound design.

14. Gelato 3D Marketing Animation Video

Gelato is a decentralized backend network that allows developers to automate smart contract executions on blockchain. This solution simplifies operations within the blockchain environment.

Video Design - The video uses abstract 3D elements, with a color palette of pink, blue, and white, creating a soft and futuristic feel. 3D graphic elements, like the calendar, clock, keyboard, and infinity symbol, add depth and sophistication, seamlessly intertwining to demonstrate the process of automation. The animation is smooth, with subtle transitions and a focus on simplicity.

This 3D Product Marketing Video effectively communicates the automation solution for blockchain. The use of 3D graphics and the minimalist color palette create a sleek and professional tone. The visual design clearly emphasizes the main point of the video, showcasing how the platform allows for a streamlined workflow, ultimately making the process effortless for developers and users.

15. GoCardless

GoCardless is a payment solution that helps businesses collect recurring payments from customers around the world. The video is designed to showcase how GoCardless can help businesses simplify their payment processes and reduce costs associated with late or failed payments.

Video Design - The video features a modern, minimalist design with a bold, blue color palette. Geometric shapes and subtle lighting create an eye-catching visual style, the dynamic camera angles and movement of the shapes highlight the ease and efficiency of the payment system.

3D Video Marketing for B2B is a powerful tool for showcasing the benefits of using GoCardless. The smooth transitions and dynamic animation convey the streamlined payment process offered by the platform. The dark background and vibrant colors highlight the simplicity and ease of use of the solution. This minimalist approach aligns with the company's brand and helps to establish trust with potential clients. The video's concise narrative and attention-grabbing visual design effectively convey the value proposition while reinforcing the brand's core message.

16. Arrow ECS 3D Animated Marketing Showcase

In this 3D animated marketing video for Arrow ECS, we're immersed in the world of cloud computing from the very first frame. The video cleverly uses the visual metaphor of a server room and busy hands on laptops, setting the stage for the challenges of managing cloud services. The dynamic, futuristic animation style and high-energy music create a compelling backdrop for ArrowSpheres introduction.

The video flawlessly blends real-life footage with sleek CGI elements, creating a powerful narrative that resonates with any business grappling with digital growth. The call to action, subtly integrated into the UI and closing screen, encourages viewers to explore ArrowSphere and unlock its potential for streamlining their cloud operations. We all recognize the difficulty of handling cloud services, and this video brilliantly portrays ArrowSphere as the answer.

17. Boyd 3D Animated Teaser Video

I was drawn to this video immediately because of its use of 3D animation. The 3D models of the wearables and their components are so realistic that you can practically feel their textures. This attention to detail is a great example of how 3D animation can make a 3D Marketing Video so much more immersive and engaging.

The video also does a great job of showcasing the benefits of using this company's services. The voiceover clearly and concisely explains how the company's expertise and resources can help businesses develop high-quality medical wearables. The visuals perfectly complement the narration, bringing the company's value proposition to life. The combination of compelling visuals and clear messaging creates a strong impression that lingers in the viewer's mind long after the video ends.

18. Deloitte

Deloitte Alpha Platform helps businesses accelerate their digital transformation and create new propositions quickly. The video effectively communicates the objective, which is to showcase the benefits of using the platform. The character's frustration with the challenges of traditional business operations and the quick transition to a bright, colorful world creates a positive and hopeful tone.

Video Design - The visual design of the video effectively communicates the objective, which is to showcase the benefits of using the platform. The character's frustration with the challenges of traditional business operations and the quick transition to a bright, colorful world creates a positive and hopeful tone.

3D Video Marketing for B2B is a powerful tool for engaging audiences and showcasing the capabilities of a platform. This tone, combined with the modern and dynamic design, emphasizes the speed and ease with which businesses can achieve their goals with this platform. The video successfully engages the audience with its relatable depiction of real-world business struggles and presents the platform as a solution that can overcome them.

19. EPSON 3D Product Explainer Video

The Epson Home Cinema LS11000 3D Marketing Video instantly captivates us with its sleek design and dynamic visuals. We're drawn into the heart of the projector, experiencing the intricate technology through stunning 3D animations. The crisp, clear depiction of features, like the laser light source and pixel-shifting mechanism, seamlessly blend with vibrant real-world footage. Epson's commitment to a superior viewing experience shines through the breathtaking landscapes and cityscapes, showcasing the projector's impressive color and contrast capabilities. This video is a masterclass in product demonstration, leaving viewers yearning for their own immersive home theater upgrade.

20. Invacare

This video is a powerful example of 3D Video Marketing for B2B, showcasing how innovative mobility solutions can help people live fulfilling lives. The video uses bright colors and bold graphics to make a strong impact, and the animated athlete silhouette style in each scene, along with dynamic lighting, creates a sleek and engaging visual experience.

Video Design - The video effectively communicates the objective of promoting the company's products. The energetic tone and dynamic visuals, featuring high-performance athletes, effectively connect with the target audience.

The clear narrative and use of simple, relatable language drives the video goal of inspiring viewers to achieve their potential.

21. Greenway 3D Animated Marketing Video

We admire the dynamic energy and visual storytelling in this 3D marketing video for Welllab. The vibrant animation, featuring colorful spheres morphing into a human figure, immediately captures attention and symbolizes the brand's focus on health and vitality. Welllab's commitment to natural ingredients is beautifully portrayed through animated sequences showcasing the products alongside lush greenery and stylized flowers. The transitions are seamless, moving effortlessly from product showcases to benefit highlights, keeping viewers engaged throughout. In a world saturated with bland product videos, this piece stands out with its refreshing approach. We love how this 3D marketing video seamlessly integrates branding and product information into a compelling visual narrative. The Welllab product boxes, meticulously rendered in 3D, are displayed prominently, reinforcing brand recognition. Each products unique benefits are clearly communicated with concise text overlays, ensuring viewers understand their value. The overall aesthetic is clean and modern, further enhancing the brand's image of providing sophisticated, natural health solutions.

22. Inther

Inther provides fully automated order picking solutions for quick processing of complex orders. This video is designed to introduce the company's A-Frame order picking solution.

Video Design - This is a 3D Animation Marketing video, showcasing the product from all sides, using a simple white background, to avoid visual distraction and highlight the product details. The video uses a smooth transition effect with clear outlines, to highlight each feature and demonstrate the functionality of the product.

The clean and simple design style of the video communicates the objective of the video, by highlighting the benefits of the A-Frame, which is an automated order picking solution. The video emphasizes the product's capabilities, which is to handle complex orders with speed and efficiency. This tone of the video is professional, informative, and targeted at businesses that are looking for solutions to improve their order fulfillment processes.

23. Applied Medical

This 3D video is a masterclass in B2B marketing. It's a simple, clean design, but it's incredibly effective. The white background lets the device take center stage, and the transparent turquoise model lets you see all the intricate details. This is a great way to showcase the intelligence and continuity built into the system.

Video Design - The clean and minimal design style combined with a transparent model of the device effectively communicates the company's message. The video uses a clear and concise tone, emphasizing the intelligence of the product and the innovative approach the company takes to the energy system.

3D Video Marketing for B2B is all about showcasing the product in a way that's both visually engaging and informative. This video does that perfectly. The overall visual design draws attention to the product's key features, making it a strong and informative video.

24. Bosch 3D Tech Explainer Video

In this compelling 3D video marketing example for lead generation, we see how Bosch masterfully explains the intricacies of their acceleration sensor. Focusing on the core function of the sensor, the video effectively highlights the conversion of physical motion into a digital signal. We love the cross-section reveal of the sensor's internal workings, making the complex technology accessible to a wider audience.

The seamless transitions between the conceptual overview and the detailed close-ups showcase both the sensor's applications and its internal mechanisms. The subtle sound design complements the advanced 3D animation, effectively capturing the essence of high-precision engineering. This approach elevates the Bosch brand by communicating intricate details through captivating visuals and sound.

25. MEDHOST 3D Animated Explainer Video

We admire the crisp visuals and compelling storytelling of this 3D marketing video, highlighting MEDHOST's innovative healthcare solution, YourCare. The seamless animation effortlessly illustrates the streamlined connection between hospitals, patients, and providers, creating a powerful visual metaphor for the comprehensive care cycle. With a focus on enhanced patient experiences and improved financial returns, the message resonates with both healthcare professionals and financial decision-makers.

This video showcases how strategic 3D animation and motion graphics effectively communicate complex information in a concise and engaging manner. The clear messaging and optimistic tone underscore the value proposition of YourCare, effectively demonstrating how MEDHOST enables healthcare organizations to thrive. We love how the consistent blue color scheme, symbolic imagery, and upbeat music create a cohesive and positive viewing experience.

26. AWS

AWS for games is a platform designed to help game developers scale their products to millions of users. This solution is powerful and reliable, designed to help game developers reach new heights.

3D Video Marketing for B2B is a great way to showcase this solution, highlighting the features and benefits of using the platform. Video Design - Stylized cubes representing game servers, bright orange and yellow elements against a black and gray background, this style emphasizes the technical elements of cloud computing.

This approach highlights the benefits of using AWS for games, emphasizing scalability, performance, and global reach. The video's tone is professional and informative, aimed at game developers looking for a robust cloud-based solution to power their game development.

27. Fujitsu

Fujitsu is pioneering social digital twins, an innovative approach that leverages digital technology and insights from humanities to address social challenges. This approach has the potential to create a more sustainable, inclusive, and equitable future.

Video Design - The video utilizes a minimalist design style that emphasizes the core concept of social digital twins. Clean white backgrounds and simple 3D graphics help to focus attention on the key messages. Animated elements, like moving blue and green text boxes, draw the viewer in and create a visually engaging experience.

3D Video Marketing for B2B is a powerful tool for showcasing the potential of social digital twins. The video demonstrates how this technology can be used to analyze and test policy decisions in a digital space. Dynamic visuals showcase how social digital twins can connect various transport infrastructure data, allowing for more informed decision-making. The overall tone of the video is optimistic and hopeful, suggesting that social digital twins can play a significant role in creating a more positive future.

28. Enable Creative 3D Business Video

Heres a 3D marketing video example that demonstrates the essence of effective product storytelling. It showcases Enable as a tool for launching successful deals and watching your business take off€”quite literally! We all appreciate the clever use of a Rube Goldberg machine-like setup, as it brilliantly translates the intricacies of B2B deals into a captivating visual journey.

The animation emphasizes how Enable can streamline operations, improve financial transparency, and drive business growth. The sleek and dynamic visuals effectively demonstrate the platform's ability to connect various aspects of a business, from sales and purchasing to accounting and operations. The memorable takeaway: business rocket science simplified.

29. BITZER 3D Product Visualization

The bold use of 3D animation immediately grabs attention, showcasing the BITZER Digital Network in a visually compelling way. We love how the video cleverly uses a heartbeat metaphor, establishing the compressor's importance in any refrigeration system. BITZER clearly communicates the key benefits of reduced downtimes, lower TCO, and increased expert efficiency with 3D video marketing for B2B. This approach resonates with B2B audiences, especially facility managers looking for practical solutions.


The seamless integration of UI mockups into the 3D environment is exceptionally well-executed, demonstrating the platform's user-friendliness and functionality. This holistic approach not only explains the technology but also inspires confidence in BITZER's expertise and innovation within the refrigeration industry. The concise video length and focused messaging ensure that viewers absorb the key takeaways, prompting them to explore the BITZER Digital Network further.

30. Streamr

Streamr is a platform that facilitates the distribution of data streams over a global peer-to-peer network. The video is designed to highlight the new data economy, particularly emphasizing the ethical potential of Data Unions.

Video Design - The video utilizes a clean and modern 3D Video Marketing for B2B style, relying heavily on animated graphics, clean lines, and vibrant colors. Hexagonal shapes represent individual data points, connected by lines, symbolizing the interconnected nature of data. The use of 3D animation and graphic elements further emphasizes the interconnectedness of the network.

This style effectively communicates the innovative and forward-thinking nature of the platform, aligning with the video's message about creating a new data economy. The bright colors and playful animations establish a light and optimistic tone, emphasizing the positive impact of the data economy. The visual design, with its interconnected data points, directly drives the video goal of communicating the value of the platform. This, coupled with the optimistic tone, emphasizes the platform's potential to disrupt the traditional data industry and create a new, more ethical and sustainable data landscape.

How to plan and optimize 3D Marketing Videos?

Emotional Connection: "I've talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation." - Oprah Winfrey. Advids leveraged this insight for a non-profit client. Their 3D animated video showcased real stories of individuals impacted by their work, fostering empathy and increasing donations by 15%.

Actionable: Evoke authentic emotion by showcasing relatable human experiences.

Innovation and Disruption: "When something is important enough, you do it even if the odds are not in your favor." - Elon Musk. Advids embraced this mindset for a gaming client. We pushed creative boundaries with a stylized 3D video showcasing unique gameplay, generating pre-order buzz and social media shares.

Actionable: Embrace calculated risks to differentiate your content and capture attention.

Simplicity and Clarity: "People complicate things so much that they make them impossible to understand." - Francois Fenelon. Advids applied this wisdom for a healthcare client. We simplified complex medical procedures in a 3D explainer video, improving patient understanding and treatment adherence.

Actionable: Simplify complex information through clear visuals and concise messaging.

Customer-Centric Innovation: "The customer rarely buys what the company thinks it's selling him." - Clayton Christensen. Advids used this principle for a consumer electronics client. We conducted user research to understand customer needs and created a 3D product demo video highlighting key features, boosting sales by 12%.

Actionable: Prioritize customer needs and pain points in your video messaging.

Value Communication: "Price is what you pay. Value is what you get." - Madhavan Ramanujam. Advids applied this for a real estate client. We created a 3D video showcasing the luxurious amenities and lifestyle offered by their properties, justifying premium pricing and attracting high-value buyers.

Actionable: Clearly communicate the value proposition of your product or service.

Why Advids for 3D Marketing Video?

At Advids, we specialize in crafting high-quality, original 3D Marketing Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging 3D Experiences:

Customized 3D Marketing Video Solutions: From explainer videos and product demos to character animations and architectural visualizations, we tailor each project to your specific needs and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge 3D Marketing Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.

A Legacy of Success in 3D Animation:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes 3D Marketing Video truly effective. We've completed over 230 successful 3D Marketing Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating 3D animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to 3D Marketing Video:

Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful 3D Marketing Videos.

Ready to unlock the potential of 3D Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 3D Marketing Video?

A 3D marketing video is a type of video that uses computer-generated imagery (CGI) to create realistic or stylized 3D objects, characters, and environments. This technology allows for a level of visual detail and creativity that is often difficult or impossible to achieve with traditional filming techniques. 3D marketing videos are often used to showcase products, explain complex concepts, tell brand stories, and create immersive experiences for viewers.

3D marketing videos are becoming increasingly popular as businesses seek to stand out in a crowded digital landscape. They offer a unique blend of visual appeal and storytelling that can effectively communicate brand messages and drive results. 3D videos can be used for a variety of purposes, including product demos, explainer videos, animated commercials, and interactive experiences.

What do top 3D Marketing Videos have in common?

3D Animation - A visually captivating way to showcase products and services.

3D Modeling - A detailed and realistic representation of objects and environments.

3D Rendering - A process that creates high-quality images and animations.

3D Lighting - A technique that adds depth and realism to 3D scenes.

3D Texturing - A process that adds surface detail and realism to 3D objects.

Motion Graphics - A dynamic and engaging way to present information.

Visual Storytelling - A compelling way to connect with viewers on an emotional level.

Brand Identity - A consistent visual style that reflects your brand's personality.

Interactive Elements - A way to engage viewers and create a more personalized experience.

Call to Action - A clear and concise instruction that encourages viewers to take action.

Targeted Audience - A specific group of people that your video is designed to reach.

Marketing Objectives - The goals that you want to achieve with your video.

What makes 3D Marketing Video effective?

A captivating 3D marketing video is a powerful tool for engaging audiences and driving results. It is a dynamic and immersive way to communicate your brand message and connect with viewers on an emotional level.

A fundamental aspect of creating engaging 3D marketing videos is a design to capture attention and hold viewer interest. This involves using high-quality 3D animation, compelling storytelling, and a clear call to action. The visuals should be visually appealing and technically sound, while the narrative should be engaging and relevant to your target audience.

Methods for creating effective 3D marketing videos include incorporating interactive elements, such as quizzes or polls, to encourage viewer participation and personalize the experience. By strategically deploying 3D videos at each stage of the marketing funnel, you can guide potential customers towards conversion and achieve your marketing objectives.

How long should your 3D Marketing Video be?

A crucial aspect of planning a 3D marketing video is determining the ideal length to effectively convey your message and engage your audience. The optimal duration varies depending on the video's purpose and target audience.

A strategic approach to determining video length involves considering the complexity of the information being presented, the attention span of your target audience, and the platform where the video will be shared. A short and snappy 3D video might be ideal for social media, while a longer-form video could be more appropriate for a website or email campaign.

Pre-production considerations for video length:

What is the primary objective of the video?

What is the target audience for the video?

What is the platform where the video will be shared?

What is the complexity of the information being presented?

What is the attention span of your target audience?

How long are similar videos in your industry?

What is the budget for the video production?

How to create 3D Marketing videos?

A comprehensive process to create a 3D marketing video involves several key steps, from initial planning to final production. It is a collaborative effort that requires expertise in 3D animation, storytelling, and marketing.

A successful approach to creating 3D marketing videos involves defining your marketing objectives, identifying your target audience, and crafting a compelling narrative that resonates with them. The video should be visually appealing, technically sound, and effectively communicate your brand message.

Pre-production:

Define marketing objectives

Identify target audience

Develop a storyboard

Create a script

Choose animation style

Production:

3D modeling

3D animation

3D rendering

Sound design

Video editing

Post-production:

Color correction

Sound mixing

Video optimization

Distribution:

Social media

Website

Email marketing

Paid advertising

Unleashing the Power of 3D Videos

The novelty and visual impact of 3D videos can help your brand stand out from the competition. They Capture Attention more effectively than 2D videos, making your brand more memorable and increasing the likelihood of viewers sharing your content.

Captivate audiences:

3D videos offer a more engaging and immersive viewing experience. The added depth and realism draw viewers in, keeping them captivated and increasing their receptiveness to your message.

Enhance product demonstrations:

3D allows for detailed and interactive product showcases. Viewers can explore products from all angles, understand their functionality better, and visualize how they would use them, leading to increased interest and purchase intent.

Drive conversions:

By creating a more engaging and persuasive experience, 3D videos can effectively drive conversions. Whether it's encouraging viewers to sign up for a newsletter, request a demo, or make a purchase, 3D can help you achieve your marketing goals.

Boosting Engagement with 3D Product Videos

3D videos can transport viewers into another world, creating a sense of presence and immersion. For example, a 360° video tour of a hotel can allow potential guests to virtually explore the property before booking.

Interactive elements:

Incorporating Interactive Elements into your 3D videos can further enhance engagement. Viewers can actively participate in the experience, making choices that influence the narrative or exploring different aspects of the content at their own pace.

Personalized content:

3D videos can be tailored to individual viewer preferences, creating a more personalized and relevant experience. This can involve incorporating user data to customize the content or offering different versions of the video based on viewer demographics or interests.

Emotional connection:

3D visuals can evoke stronger emotional responses than 2D, allowing you to connect with your audience on a deeper level. Whether you're aiming to inspire, entertain, or educate, 3D can help you create a more impactful and memorable experience.

3D Marketing Videos: A New Era of Product Launches

Numerous successful 3D Marketing Videos across various industries demonstrate the power of this format to captivate audiences and drive results. Here are a few examples:

• Product launches: A smartphone manufacturer used a 3D video to showcase the sleek design and innovative features of its latest model. The video allowed viewers to rotate and zoom in on the phone, exploring its details from all angles.
• Brand storytelling: A beverage company created a 3D animated short film to tell the story of its brand's origins. The visually stunning animation captivated viewers and helped build an Emotional Connection with the brand.
• Educational content: A software company developed a series of 3D Explainer Videos to demonstrate the functionality of its complex software. The videos simplified complex concepts and made them easier for users to understand.
• Interactive experiences: A furniture retailer created an interactive 3D showroom where customers could virtually browse furniture and visualize how it would look in their homes. This immersive experience increased engagement and drove sales.

3D: Mapping the Customer Journey

3D marketing videos can play a key role in strategically mapping out the customer journey, showcasing each step a user takes in engaging with your product or service. By visualizing the journey, you can guide customers through the process and enhance their experience.

Visual representation: 3D videos can visually represent the customer journey, making it easier for customers to understand the steps involved. For example, a 3D animation can show how a customer interacts with your website, product, or service at each stage.

Product usage guidance: 3D videos can provide clear and concise instructions on how to use your product or service. By visually demonstrating the steps involved, you can reduce customer confusion and improve their Onboarding experience.

Addressing customer pain points: 3D videos can be used to address common customer pain points and demonstrate how your product or service provides solutions. By visualizing the problem and the solution, you can Build Trust and Credibility with your audience.

Lead them through the funnel: 3D videos can be strategically placed at different stages of the customer journey to guide customers towards conversion. For example, a 3D product demo can be used in the consideration stage to showcase the benefits of your product, while a 3D testimonial video can be used in the decision stage to build social proof.

3D Videos: Boosting B2B Engagement

3D marketing videos can be a powerful tool for B2B marketing, effectively communicating complex concepts and showcasing the Value Proposition of your products or services. They offer a unique way to engage B2B audiences and drive business results.

• Product demonstrations: 3D videos can showcase complex products and their functionalities in a clear and engaging way. For example, a manufacturer of industrial equipment can use 3D to demonstrate the inner workings of a machine and highlight its key features.
• Case studies: 3D videos can bring case studies to life, showcasing successful implementations of your products or services. By visualizing the challenges, solutions, and results, you can effectively communicate the value you offer to potential clients.
• Industry insights: 3D animations can be used to explain complex industry trends and concepts in a visually engaging way. This can help you establish thought leadership and position your brand as a trusted source of information.
• Thought leadership: 3D videos can be used to present your company's vision and expertise in a compelling format. By sharing your insights and perspectives through visually engaging content, you can attract and retain the attention of your target audience.

Crafting Compelling 3D Marketing Videos

Planning a 3D marketing video requires careful consideration of various factors to ensure the final product aligns with your marketing objectives and resonates with your target audience. A well-planned video can deliver exceptional results, while a poorly planned one can be a wasted investment.

Target audience: Understand your target audience's demographics, preferences, and viewing habits. Conduct research to determine what type of 3D content would be most appealing and effective for them.

Marketing goals: Clearly define your marketing objectives for the video. Are you aiming to increase brand awareness, generate leads, drive sales, or improve customer support? Your goals will shape the content and style of your video.

Storytelling: Craft a compelling narrative that resonates with your target audience. 3D visuals can enhance your storytelling, but a strong story is essential to capture attention and leave a lasting impression.

Budget and timeline: Determine your budget and timeline for the project. 3D Video Production can be more complex and time-consuming than 2D, so it's important to plan accordingly.

Unleashing 3D Power for Product Launches

3D Product Demos showcase the features and benefits of a product in a visually engaging way. They allow viewers to explore the product from all angles and understand its functionality in detail.

Explainer videos:

3D explainer videos simplify complex concepts and processes, making them easier for viewers to understand. They can be used to explain how a product works, demonstrate a service, or educate viewers on a particular topic.

Animated commercials:

3D animated commercials are visually captivating and can be used to tell a brand story, promote a product, or create a memorable advertising campaign. They offer a unique way to stand out from the competition and capture viewer attention.

Interactive experiences:

Interactive 3D videos allow viewers to actively participate in the experience, making choices that influence the narrative or exploring different aspects of the content at their own pace. They can be used to create engaging games, virtual tours, or product configurators.

Boost Sales with Immersive 3D Videos

3D marketing videos can effectively Drive Sales by showcasing the value proposition of your products or services in a compelling and engaging way. They can influence purchasing decisions by providing a more immersive and persuasive experience.

• Product demonstrations: 3D product demonstrations can highlight key features and benefits more effectively than traditional videos. By allowing viewers to explore the product in detail, you can increase their understanding and desire to purchase.
• Customer testimonials: 3D videos can make customer Testimonials more impactful by adding a visual element to the story. Seeing and hearing satisfied customers can build trust and credibility, encouraging potential buyers to make a purchase.
• Limited-time offers: Create a Sense of Urgency by incorporating limited-time offers and promotions into your 3D videos. This can encourage viewers to take action and make a purchase before the offer expires.
• Incentives: Offer exclusive incentives, such as discounts or free shipping, to viewers who watch your 3D video and make a purchase. This can provide an extra incentive for them to convert.

3D Videos: Boosting Customer Support

Create 3D videos that answer frequently asked questions about your product or service. By visually demonstrating solutions to common problems, you can reduce the need for customer support inquiries.

Tutorials:

Develop 3D tutorials that guide customers through the process of using your product or service. Visual instructions can be more effective than written manuals, improving customer understanding and reducing frustration.

Troubleshooting guides:

Use 3D videos to provide step-by-step troubleshooting guides for common issues. By visually demonstrating the steps involved, you can help customers resolve problems quickly and easily.

Product updates:

Communicate product updates and new features through engaging 3D videos. This can keep customers informed and excited about your product, fostering loyalty and reducing churn.

Elevate Your Product Launch with 3D

Use 3D animation to tell your Brand Story in a captivating and visually engaging way. By bringing your brand's history, values, and mission to life, you can create a deeper connection with your audience.

Emotional connection:

3D visuals can evoke stronger emotional responses than 2D, allowing you to connect with your audience on a deeper level. Whether you're aiming to inspire, entertain, or educate, 3D can help you create a more impactful and memorable experience.

Interactive elements:

Incorporate interactive elements into your 3D videos to enhance engagement and create a more personalized experience. This can involve allowing viewers to explore different aspects of the content, make choices that influence the narrative, or customize the experience to their preferences.

Consistent branding:

Ensure that your 3D videos align with your overall brand identity. Use consistent colors, fonts, and imagery to create a cohesive brand experience across all your marketing materials.

Case Study: PepsiCo's Video Campaign for Mountain Dew

Objective: To increase brand awareness and engagement among young adults by leveraging the power of 3D video on social media platforms.

Strategy: PepsiCo partnered with a leading 3D animation studio to create a series of short, engaging 3D videos featuring the Mountain Dew Mascot, The Dude, in various action-packed scenarios. These videos were strategically distributed across popular social media platforms like YouTube, Instagram, and TikTok.

Execution: The 3D videos were designed to be visually captivating and shareable, featuring vibrant colors, dynamic camera angles, and a fast-paced editing style. The content focused on showcasing the brand's energy and adventurous spirit, aligning with the target audience's interests.

Results: The campaign achieved significant success, exceeding expectations in terms of brand awareness and engagement.

• YouTube Views: The 3D videos garnered over 10 million views on YouTube within the first month of launch.
• Social Media Engagement: The campaign generated a 200% increase in social media engagement compared to previous campaigns, with a significant spike in likes, shares, and comments.
• Brand Awareness: The campaign contributed to a 15% increase in brand awareness among young adults, as measured by independent market research.

Key Takeaways: This case study demonstrates the effectiveness of integrating 3D video into social media strategies to capture attention, drive engagement, and ultimately boost brand awareness. By creating visually compelling and shareable content, PepsiCo successfully connected with its target audience and achieved significant marketing goals.

Case Study: Creating Video Content for Mobile Devices

Company: Disney

Campaign: Disney+ Launch: A World of Magic at Your Fingertips

Objective:

To promote the launch of Disney+ streaming service on mobile devices by creating engaging and immersive 3D Video Content that showcased the platform's vast library of movies and shows.

Strategy:

Disney created a series of short 3D videos specifically designed for mobile viewing. These videos featured iconic Disney characters and scenes from popular movies and shows, showcasing the platform's diverse content offerings. The videos were optimized for mobile devices, ensuring a smooth and enjoyable viewing experience.

Execution:

The 3D videos were distributed across various social media platforms, including Instagram, Facebook, and YouTube, as well as through targeted mobile advertising campaigns. Disney also integrated the videos into its mobile app, providing users with a seamless and engaging experience.

Results:

The campaign was highly successful in driving app downloads and subscriptions:

• App Downloads: Increased by 25% compared to the previous month.
• Subscriptions: Increased by 30% compared to the previous month.

Key Takeaways:

Disney's successful use of 3D video for mobile devices demonstrates the importance of creating content that is specifically tailored to the mobile experience. By optimizing its 3D videos for mobile viewing, Disney was able to engage users on a deeper level and drive significant results.

Case Study: BMW's "The Future of Driving" Campaign

Objective

BMW aimed to showcase their vision for the Future of Driving and highlight their commitment to innovation and sustainability.

Strategy

BMW created a 3D animated short film that depicted a futuristic world where autonomous driving and sustainable technologies are commonplace. The film featured realistic 3D models of BMW vehicles, showcasing their advanced features and sleek designs.

Results

The film garnered over 5 million views on YouTube and social media platforms, generating significant buzz and positive sentiment towards BMW's commitment to innovation. The campaign helped to position BMW as a leader in the future of mobility.

Key Takeaways

• 3D animation can be used to create compelling and engaging storytelling experiences that can showcase a brand's vision for the future.
• 3D animation can be used to highlight a brand's commitment to innovation and sustainability.
• 3D animated films can be used to reach a wider audience and generate positive brand sentiment.

How 3D marketing video examples are curated?

We dove deep into 3D marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 3D marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.3D Model Integration Examining how seamlessly and effectively 3D models are integrated into the narrative.
7.Technical Execution Determining the quality of 3D animation, rendering, and overall technical proficiency.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of 3D artists, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. 3D Product Visualizations
2. Animated 3D Explainers
3. 3D Environment Tours
4. AR/VR Experiences
5. 3D Motion Graphics

0.22% of videos are featured in this blog. With only 3.5% of videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 3D marketing video examples 2024, n=13636 videos within duration <3 minutes, across industries.