Imagine your SaaS product, not just explained, but experienced through animation. What if that experience could dramatically increase customer understanding and retention? I am sharing, in this article, what we've discovered about the transformative power of animated explainer videos. Today, our exploration focuses on how these videos can boost engagement, clarity, and ultimately, your bottom line. We've compiled 30 eye-catching examples to prove it, and the statistics that follow will blow you away.
That's about 1 billion hours of YouTube videos consumed every single day.
Users spend 88% more time browsing on websites that have videos.
55% of consumers watch videos before making purchase decisions.
These stats reveal a powerful truth: video is no longer a nice-to-have, it's a must-have. SaaS animated videos, in particular, offer a dynamic and engaging way to explain complex features, showcase product functionality, and ultimately, drive conversions. We've curated 30 Eye-catching SaaS Animated Video examples that immediately commanded our attention and generated excitement.
In today's connected world, where development teams struggle to keep pace with soaring device demands, we love the innovative approach Qt takes in this SaaS animated explainer video. The video brilliantly illustrates how Qts platform bridges the growing gap between the number of connected devices and the availability of developers. Its not just a visual treat; it offers a solution.
Qt's commitment to streamlining UX workflows, from design to deployment, shines through every scene. The use of dynamic UI elements, sleek 3D graphics, and impactful messaging clearly conveys the platforms core value proposition. Qt empowers teams to collaborate seamlessly, saving both time and money, all while delivering cutting-edge UX experiences.
What We Can Learn
Let your characters express the user's emotions; this creates empathy and connection.
State Street is a company that helps investment firms and asset owners with ESG-focused portfolios. This video is designed to showcase the company's solutions and highlight the rising demand for ESG investment strategies.
Video Design - The video incorporates a clean and modern visual style, using animated graphics, a color palette of blue, yellow, and green, and simple line drawings. The animated graphic style represents a SaaS Animated Video. This style effectively communicates the concept of ESG investments, using a visual language that resonates with the target audience. The style is also consistent with State Street's brand identity.
The visual design of the video effectively communicates the video goal, which is to demonstrate State Street's ability to help clients manage ESG-focused portfolios. The video's tone is professional and informative, creating a sense of confidence and trust. The visual style of the video, the use of animated graphics, the color palette, and the concise narrative reinforce the video's key message. This is a strong example of how a video can be used to educate and inform potential customers about a company's products and services.
Imagine a world where data collection is as easy as a walk in the park. That's the vision that this video brings to life. They understand that the key to success lies in making complex processes feel effortless. The animation style is clean, modern, and inviting, reflecting the simplicity and accessibility of their product.
I'm particularly drawn to the way they showcase the product's functionality through a series of compelling scenarios. These scenarios demonstrate how their product can seamlessly adapt to various environments, from bustling trade shows to serene national parks. The video is not only informative but also visually captivating, making the data-driven world of surveys feel approachable and even exciting.
What We Can Learn
Showcase seamless adaptation across environments. viewers will see the product's versatility.
Benchling is a cloud platform designed for scientists and research teams. The video is designed to highlight how Benchling maximizes productivity by providing an integrated and extensible platform for collaboration.
Video Design - This SaaS Animated Video uses simple, clean graphics and animations to illustrate the core features of Benchling. It features a blue and white color scheme with bold outlines for a modern look. The video showcases an assortment of icons representing essential features like inventory, search, notebook, registry, and storage.
The visual style of the video effectively conveys its message and objective. The clear and concise animations paired with the clean design highlight how easy it is to use Benchling to organize and manage data, track experiments, and collaborate with colleagues. The video's tone is both informative and engaging, making it clear that Benchling is a powerful tool that can help scientists to accelerate their work.
Intel creates and develops continuous profiling solutions. This solution helps developers optimize their code, improve application performance, and reduce costs.
Video Design - The video uses a modern, minimal design style with a futuristic and technical aesthetic. It uses bold colors, clean lines, and a combination of 2D and 3D graphics. This conveys a sense of innovation, sophistication, and technical expertise, making the product more appealing to developers.
The video uses an animated style to explain the concept of continuous profiling, making it easy for viewers to understand how it works. The video uses animations and data visualizations to help explain the benefits of this solution. The video also effectively uses transitions to show the flow of information, moving from one concept to the next in a logical and engaging manner. The tone is professional, informative, and confident. The clean visual style, in combination with the product narrative, helps drive the video goal of introducing the benefits of the continuous profiling solution and its impact on developers.
O9 is a platform that helps companies modernize their supply chains by using a cloud-native solution. This video is designed to highlight the need for modern solutions to meet the needs of today's dynamic business environment.
Video Design - The video utilizes a simple and sleek design style using flat graphic elements, conveying the message that O9 is modern, innovative, and a cloud-native solution. This design style is very effective, providing a modern look that is both engaging and easy to understand.
This is a great example of how simple design and minimal visual effects can create an engaging SaaS Animated Promo Video experience. The video emphasizes how old systems are unable to meet the changing demands of today's marketplace. The use of animations such as the spinning floppy disk and the constantly loading circle, visually emphasize the slow and inflexible nature of old systems. The video's tone is confident and assertive, effectively emphasizing the importance of updating these systems. The overall design effectively communicates the key message that traditional systems are obsolete, and that companies need to move to a more modern cloud-native platform.
The Visa Secure animated video for SaaS effectively communicates the importance of online payment security. We all appreciate the way the video conveys complex technical details through easy-to-understand visuals, such as the expanding circle representing data analysis. This simplicity allows viewers to grasp the core functionality of Visa Secure without feeling overwhelmed.
The contrast between the bright, sunny scenes of the shopper and the darker portrayal of the hacker is visually striking. It serves as a compelling reminder of the ever-present threat of online fraud. The focus on biometric authentication reinforces Visa's commitment to protecting consumers and businesses from fraud in the digital world.
What We Can Learn
Contrast good vs. bad visually. this creates memorable impact and drives engagement.
Instacart is an online grocery delivery service that connects shoppers with customers. This video is designed to introduce and highlight the benefits of joining Instacart's online community, Shop Talk.
Video Design - The video uses a bright and colorful animated style with rounded edges and flat colors, a common style for SaaS Animated Video. The use of animated icons and graphics, such as the shopping cart and the megaphone, creates a friendly and inviting atmosphere that is perfect for attracting new users to the platform. The video uses minimal text, opting instead to rely on visual storytelling to convey the message. This approach allows viewers to quickly understand the benefits of using Shop Talk.
The video's visual style is able to communicate its objective through the use of bright, engaging visuals, and clear messaging. The animation style and choice of colors create a fun, upbeat tone, and the inclusion of a call to action encourages viewers to join Shop Talk. The narrative of the video focuses on the advantages of connecting with other shoppers to get tips, best practices, and share ideas. This clearly conveys the value of the platform and encourages viewers to join the community.
The brilliance of Datasite's SaaS animated video lies in its ability to transform complex concepts into a visually stunning experience. The conveyor belt system, representing document flow, is particularly impressive, demonstrating the platform's efficiency in handling large volumes of data. We all appreciate the focus on user experience, highlighted by the happy faces and heart displayed at the end.
Datasite demonstrates how a SaaS product demo can be both informative and emotionally resonant. The sleek 3D animations, combined with the vibrant orange color scheme, create a sense of dynamism and innovation. This video serves as an excellent example of how to capture audience attention and effectively communicate the benefits of a complex platform.
What We Can Learn
Design animations that clearly demonstrate your product's ease of use, leading to greater adoption.
Monte Carlo is a software solution that helps companies manage and improve their data quality. The video is designed to introduce the concept of data observability and highlight the challenges of data downtime.
Video Design - The video is a vibrant and engaging SaaS Animated Teaser Video. Bright colors, simple shapes, and quirky characters create a lighthearted and approachable tone. The animation is smooth and fluid, drawing the viewer's attention to the key concepts. A grid layout emphasizes data points, and a colorful data visualization scheme highlights the concept of data accuracy. The combination of animation and visuals helps to simplify a complex topic and make the information more digestible.
The video effectively communicates the need for data observability and highlights the importance of data quality. The animation and visual style create a positive and engaging experience, reinforcing the message that data observability is a necessary solution for ensuring reliable and trustworthy data. The video uses a lighthearted and engaging style to explain a complex topic and emphasize the benefits of data observability.
This video is a fantastic example of how to explain complex technology in a way that's both engaging and easy to understand. It's a perfect example of SaaS Animated Video done right. The video uses a clean, minimalist design with bright colors and simple animations to illustrate the intricate workings of Google's global network infrastructure. This approach makes the information accessible to a broad audience, even those who aren't tech-savvy.
Video Design - The graphics are sharp and modern, incorporating flat vector illustrations. This style is popular for SaaS Animated Videos, and it's used effectively here to guide the viewer through the explanation of Google's network. The animation style smoothly guides the viewer through the explanation of Google's global network infrastructure, which highlights the speed and scalability of the platform.
The video uses a combination of visuals and clear narration to make the information accessible to a broad audience. The simple, yet informative visuals combined with the calm and clear voiceover create a reassuring tone that effectively communicates the reliability and efficiency of Google's network infrastructure. The video uses animation and visual aids to explain a complex topic, making it easier for viewers to understand how Google's data centers network work and contribute to their service's performance.
ManageEngine is a unified endpoint management and security solution. The video is designed to introduce you to Endpoint Central. The video highlights the features and benefits of the solution for managing and securing various endpoints.
Video Design - The video uses a simple yet engaging animation style. It incorporates a clean, modern aesthetic with bright colors and cartoon-like characters. The video design uses callouts, using bright colors for emphasis. The callouts feature a visual notification bell icon, indicating endpoint issues, then transitioning to a green checkmark when resolved. These design elements make it a SaaS Animated Video Design.
This visual style effectively communicates the benefits of Endpoint Central, allowing the viewer to easily understand how the solution can effectively address endpoint management and security challenges. The animation style makes the video more engaging and appealing. The color scheme is consistent throughout the video, reinforcing the brand's identity. Overall, the design of this video is designed to showcase the product's key features and capabilities to a technical audience. The overall tone of the video is professional and informative, making it suitable for potential customers and IT professionals.
AARP delivers another masterclass in user-friendly communication with this SaaS Animated Video on replacing a Social Security card. From a playful opening scene of a dogs chewing antics to the seamless online application walkthrough, the video exudes accessibility and clarity.
The animation, while simple, holds attention with its thoughtful color palette and smooth transitions. AARP subtly weaves in its branding, positioning itself as a trusted resource, and the website call to action is perfectly placed to further assist viewers.
What We Can Learn
Subtly weave in your brand for a natural, memorable feel.
CyberArk is a leading provider of privileged access security solutions. This video is designed to highlight the power and benefits of integrating CyberArk with Tenable.
Video Design - This SaaS Animated Video uses a simple and modern animation style. The video utilizes bold primary colors and clean line art. The visuals are engaging, with a variety of animated elements to draw attention to key features. The video uses high-quality graphics and a polished visual style.
The visuals in this video effectively convey the message of a seamless integration between CyberArk and Tenable. The use of animated elements highlights the key features of the integration. The overall tone of the video is positive and optimistic, reflecting the benefits of using the solution. The video narrative smoothly presents how the integration helps streamline the process of identifying vulnerabilities and securing critical access points in real-time. The video design utilizes bold colors, simple lines, and engaging animations to communicate the value proposition of this integration, which is a modern and effective visual communication approach.
e-Builder is a capital planning advisor, assisting local governments to achieve higher transparency and control over construction and infrastructure projects. The video is designed to showcase its capabilities and how it can improve these challenging projects.
Video Design - This Animated SaaS Video features clean and minimalist graphics, with a blue and grey color scheme. Icons represent different projects, stakeholders, and challenges, highlighting the software's ability to provide insights into diverse project aspects. The video utilizes a consistent style, transitioning seamlessly from one graphic to the next, emphasizing the software's comprehensive approach.
The video effectively communicates its objective by showcasing the challenges faced by local governments, particularly the need for transparency and control. The video's narrative emphasizes the importance of project management and the potential for cost overruns and delays. This style helps to establish a sense of urgency, subtly urging viewers to learn more about e-Builder and how it can offer solutions to these complex issues. The video's tone is informative yet engaging, making it relatable to a broad audience.
This video is a powerful example of how an Animated SaaS Marketing Video can effectively communicate the value of a partnership. It uses bright colors, simple graphics, and a clean interface to create a professional and engaging experience. The video's design language, featuring line art, thin lines, flat color, geometric shapes, and a bright orange background, is both modern and memorable.
Video Design - The video follows a consistent design language, which creates a clean and professional look, keeping the video engaging and to the point. The video also uses a conversational tone, which makes it feel more relatable and approachable.
The video's message is clear: the partnership can help retailers save time, money, and improve their environmental footprint. The overall tone of the video is optimistic and encouraging, leaving viewers with a positive impression of the partnership.
Affable is an influencer marketing platform that helps brands manage impactful data-driven campaigns. It's a powerful tool that can help businesses manage their data and achieve better results.
Video Design - The video uses isometric style illustration, featuring different illustrations and characters showing how the platform works. A cloud icon representing the digital world is also used, to represent its online presence.
Animated SaaS Promotional Video is a great example, with a unique and modern approach. It utilizes animated illustrations and visuals, and the tone of the video is informative and engaging, highlighting the key features and functionalities of the platform.
Freshdesk is a ticketing system that simplifies customer issue management. This video is designed to introduce the concept of parent-child ticketing, a feature that helps resolve complex issues quickly.
Video Design - The video is a SaaS Animated Video Production that takes a very simple approach to explain a complex topic. Bright colors, clean lines, icons, and simple text combine to make the video visually appealing and easy to understand. Bold colors like red, yellow, and blue help highlight important parts of the video.
The clear visual design effectively communicates the complex process of parent-child ticketing. The video shows different teams involved and the tasks that need to be completed. The tone is light and friendly, making it easy for anyone to understand.
We're captivated by Cloudflare's SaaS animated video, which seamlessly blends engaging visuals with a powerful message. The video immediately hooks us with a question about achieving more online, transitioning into a visually stunning representation of Cloudflare's global network. We love the use of vibrant colors and dynamic transitions, maintaining a high level of visual interest throughout.
The video effectively communicates the benefits of security, speed, and reliability without overwhelming the viewer. The simple toggles and seesaw visual metaphors ingeniously illustrate complex concepts in an accessible way. The video culminates with a clear call to action, encouraging viewers to discover Cloudflare and gain a critical edge in the online world.
What We Can Learn
Bright colors and smooth transitions keep viewers engaged.
Preno is accommodation software for hoteliers, this video is designed to show how simple and easy the software is to use.
Video Design - The video uses a simple graphic design style, clean lines, flat colors, and simple animations. This makes the video easy on the eyes, modern, and accessible. The graphic design style also helps highlight the software's features, making it easier for viewers to understand.
The video showcases the ease of use through a series of animated screens showing the main features. The simple graphics draw attention to the easy user interface and its straightforward flow. The consistent visual style emphasizes the simplicity of the software, making the video engaging and enjoyable to watch. This is a great example of a SaaS Animated Ad that effectively communicates the value proposition of the software.
TRIMIT is an ERP and e-commerce software solution specifically designed for the furniture industry. It's designed to streamline operations and empower companies to focus on core business aspects.
SaaS Animated Explainer - This video uses a combination of clean and simple animation, along with bold, clear typography. It presents a comprehensive overview of the product and its features, with a streamlined visual approach that uses a color palette consisting of green, blue, grey and white.
The video uses a clean minimalist design, along with its focus on visual clarity, to ensure that the information about the software is presented in a professional and engaging manner. The animated elements bring a sense of dynamism to the video and effectively communicate the efficiency and effectiveness of the software.
EasyWP is a web hosting solution designed to simplify WordPress website development. This video is designed to highlight the struggles of managing complex web hosting and showcase EasyWP as the solution.
Video Design - The video features a mix of colorful animated graphics and illustrations. It is designed in a playful and vibrant style, using whimsical geometric shapes and elements to represent different aspects of website creation and management. Bright colors and playful animations make this a good SaaS Animated Video Example, highlighting the ease of use.
The video uses simple animated graphics to create a visual metaphor for the complex technical details of web hosting. It conveys the frustration of technical obstacles by showing a person struggling with a series of interconnected blocks. This visual style helps to communicate the problems with traditional WordPress hosting and the benefits of using EasyWP. The use of a simple and friendly tone emphasizes the ease and accessibility of EasyWP. The video successfully demonstrates that using EasyWP can help users avoid technical frustration and focus on what matters most: bringing their ideas to life online.
The video presents a powerful argument for adopting a solution that prioritizes both security and efficiency, particularly for businesses grappling with complex security requirements. The minimalist aesthetic and strategic use of animation create a visual experience that is both informative and engaging. The smooth transitions between visual elements highlight the product's seamless integration with various existing security tools and infrastructure.
This SaaS Animated Video is a compelling example of how to showcase the interconnectedness of solutions. By using visuals to represent integrations, the video beautifully emphasizes the holistic approach of the product. The inclusion of third-party tools such as Splunk and Datadog reinforces the product's extensibility and its ability to seamlessly integrate into existing workflows. The video effectively conveys the message that security can be proactive, comprehensive, and effortless, inspiring viewers to consider implementing a similar approach for their own businesses.
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What We Can Learn
Illustrate seamless integrations visually, boosting viewer confidence in your product's capabilities.
We appreciate how this SaaS animated video expertly tackles a universal HR challenge: talent retention. The opening statistic, 20% of turnover happens in the first 45 days, instantly grabs our attention, underscoring the importance of onboarding. The visual storytelling shines, contrasting a chaotic onboarding process with a seamless one using 360Learning.
360Learning's collaborative learning tools bring company culture to life, fostering employee connection and engagement. We love the elegant UI mockups, showcasing how the platform transforms training into an engaging experience. This video inspires us to reimagine our own onboarding, emphasizing its crucial role in talent acquisition and retention.
This video is a fantastic example of a SaaS Animated Intro, a style that's perfect for showcasing key features and benefits. It's not just about showing off the product, it's about creating a compelling narrative that grabs attention and leaves a lasting impression.
Video Design - The clean and minimalist aesthetic is key, ensuring viewers focus on the essential features. Bright colors and subtle animations draw attention to specific elements, like user interactions and data points, making the video both informative and visually engaging.
The video's design style successfully supports its role by prioritizing clarity and engagement. The minimalist approach, strategic use of color, and subtle animations effectively guide viewers through the features and benefits, making it an informative and visually appealing presentation.
Alation is a company that provides a data catalog solution. The goal of the video is to promote Alation as the best data catalog solution available. The video is designed to show Alation's achievements, establishing that it's the GOAT - greatest of all time - in its field.
Video Design - The video starts with a sports theme, using imagery of famous athletes, establishing the idea of a GOAT, or greatest of all time. It's a clever and engaging way to capture the audience's attention, and quickly communicate Alation's claim. The use of dynamic animation, simple color palettes, and bold text make the video a strong example of a SaaS animated tutorial video.
The video uses a consistent design aesthetic, featuring a blue background, orange highlights, and bold text. The use of bold typography helps to emphasize key messages and make the video more engaging. It's a simple but effective design approach, with each slide using the same layout and visual style, but changing the player. The visual design clearly drives the video's goal, which is to highlight Alation's accomplishments and promote the company as the best data catalog solution. The overall tone of the video is positive and confident. The video's style is fun, and it effectively captures Alation's message and personality.
27. GoCardless 3D SaaS Animated Video - Showcase design aesthetics subtly
The video is an insightful exploration of the challenges businesses face with recurring payments and how GoCardless offers a solution. The 3D animation and bright colors serve as a visual hook, immediately drawing viewers in. It makes a strong case for using GoCardless, showcasing how it can benefit businesses in several ways, from reducing payment failures to improving cash flow and customer satisfaction.
I particularly admire how the animation subtly enhances the message. The visual metaphor of the paper airplanes taking flight represents the freedom businesses gain when they use GoCardless to automate their payment processes. This creative use of animation truly elevates the video beyond a typical product demo, highlighting GoCardless as a partner that helps businesses thrive.
What We Can Learn
Craft a visual metaphor that instantly communicates your product's core benefit, driving understanding.
We admire this animated SaaS demonstration video for NICE. It brilliantly showcases the challenges of identifying vulnerable customers and the potential consequences of non-compliance using emotive visuals like a sad emoji. The video smartly transitions to highlight the benefits of Enlighten AI, its insightful analytics displayed as sleek data visualizations, and its impact on customer interactions, all rendered in smooth 3D. It's inspiring to see such a complex issue distilled into a clear, concise narrative that resonates emotionally and practically with viewers. The simple, stylized animation coupled with the gentle background music makes it an unforgettable, sophisticated showcase of NICE's technology.
What We Can Learn
Choose a simple animation style that complements your message, not distracts from it.
In this impressive SaaS animated video for MedHost, we see a cohesive narrative unfold through charming 3D animation. We all experience the challenges of fragmented healthcare, and this video masterfully addresses this issue with a visual solution. The consistent blue color scheme, combined with smooth transitions, creates a visually calming experience, instilling a sense of trust and reliability.
The upbeat music further enhances the positive message, emphasizing the transformative potential of MedHost's IT solutions. The video cleverly highlights how the software streamlines complex processes, improving both patient experience and financial outcomes. YourCare, with its mobile-friendly features, empowers patients and connects them seamlessly with their providers, creating a cohesive and efficient healthcare system.
In this SaaS animated video, we appreciate how Fujitsu showcases the power of their secure high-performance computing solutions. The video effectively conveys the challenges of modeling complex scenarios and the time-consuming nature of traditional methods. We love the seamless transition to Fujitsu's offerings, visually demonstrating their ability to create digital twins, predict issues, and make informed decisions.
The isometric 3D animations, clean aesthetic, and futuristic soundtrack combine to create a visually stunning and engaging experience. The clear messaging emphasizes the value proposition of Fujitsu's solutions, offering both on-premise and as-a-service models. This video's success lies in its ability to showcase technical information in a captivating and easy-to-understand manner.
FAQ
How can a SaaS animated video help explain my complex product simply?
Animated SaaS videos clarify complex products by visually demonstrating features and benefits, fostering audience engagement and understanding.
What are the different styles of SaaS animated videos and which one is right for my target audience?
Explainer videos, character animations, screencast tutorials, and motion graphics offer diverse styles. Choose the style that best suits your target audience and message.
What are the typical costs and timelines associated with producing a SaaS animated video?
Typical costs range from $1,000 to $6,000 for a 60-second video, with production timelines spanning 3 to 8 weeks, depending on complexity.
How are other SaaS companies using animated videos for marketing and sales?
SaaS companies leverage animated videos for product demos, explainer videos, onboarding tutorials, and marketing campaigns to enhance engagement and drive conversions.
What are the key benefits of using animated videos for SaaS marketing, and how do they align with my objectives?
Animated videos offer benefits like increased engagement, improved comprehension, and higher conversion rates, aligning with marketing objectives to achieve measurable results.
What is the process for scripting and storyboarding a compelling SaaS animated video?
Effective scripting and storyboarding involve understanding the product, target audience, and desired message, followed by developing a compelling narrative and visual representation.
How can I find a reputable animation studio and effectively communicate my vision?
Seek animation studios with a proven track record, clear communication processes, and a collaborative approach to ensure your vision is realized effectively.
How can I incorporate my existing brand assets and ensure the video aligns with my brand guidelines?
Provide brand assets and guidelines to the animation studio to ensure consistent branding and visual cohesion throughout the video.
What are the best practices for character design and animation techniques in SaaS videos?
Effective character design and animation create relatable and engaging characters that enhance the narrative and resonate with the target audience.
How can I use animation to showcase my product's user interface and unique features?
Animation effectively showcases product UI/UX and unique features by visually demonstrating functionality and benefits in a clear and concise manner.
How can I adapt a SaaS animated video example for my own company and tailor it to my specific needs?
Adapt existing SaaS animated video examples by tailoring the script, visuals, and messaging to align with your specific company, product, and target audience.
What are the common mistakes to avoid when creating a SaaS animated video, and how can I ensure its effectiveness?
Avoid common mistakes like unclear messaging, poor pacing, and ineffective visuals by focusing on a clear narrative, engaging visuals, and a strong call to action.
How can I use an animated video to drive conversions and build brand awareness?
Animated videos drive conversions by simplifying complex concepts and engaging viewers emotionally, while building brand awareness through shareable content.
What are the different ways to use animated videos in my sales funnel and repurpose them for various platforms?
Utilize animated videos across various platforms, including social media, landing pages, and email campaigns, to maximize reach and engagement.
How can I ensure the video is optimized for mobile viewing and incorporates effective call-to-actions?
Optimize videos for mobile viewing by ensuring responsive design and incorporating clear call-to-actions to enhance user experience and drive conversions.
How to plan and optimize SaaS Animated Videos?
Clear Communication: "The key to successful content marketing is to be personal and relevant." - Alex Turnbull. Advids applied this principle for a project management software client. By focusing on the daily struggles of project managers, the SaaS animated video achieved a 15% click-through rate to the client's free trial landing page.
Actionable: Communicate value proposition clearly and concisely.
Emotional Connection: "Place is space with meaning." - Janet Louise Stephenson. Advids leveraged this concept for a healthcare SaaS client. By visually representing the emotional journey of patients using their platform, we created a powerful video that increased brand awareness and generated positive social media engagement.
Actionable: Evoke emotion through visuals and storytelling.
Targeted Messaging: "Everyone is not your customer." - Seth Godin. Advids used this principle for an e-commerce SaaS client. By creating distinct videos for different customer segments, we improved conversion rates by 12% across various target demographics.
Actionable: Tailor messaging to specific audience segments.
Problem-Solving Focus: "Jobs to be done" is a powerful framework for understanding customer needs. - Clayton M. Christensen. Advids applied this framework for a CRM software client. By showcasing how their software solves specific sales team challenges, the video drove a 25% increase in demo requests.
Actionable: Focus on how your product solves customer problems.
Visual Appeal: "Design is thinking made visual." - Merrill R. Chapman. Advids understands the power of visual communication. For a productivity app client, we created a visually stunning SaaS animated video that showcased the app's sleek interface and intuitive user experience, resulting in a 18% boost in app downloads.
Actionable: Prioritize aesthetics and user experience in video design.
Why Advids for SaaS Animated Video?
At Advids, we specialize in crafting high-quality, original SaaS animated videos designed to elevate your business. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps you achieve your specific SaaS marketing goals. We transform your vision into compelling and effective animations that resonate with your target audience.
Transforming Ideas into Engaging SaaS Animations:
Customized SaaS Animated Video Solutions: From explainer videos and product demos to character animations and onboarding tutorials, we tailor each project to perfectly match your brand, style, and target audience within the SaaS landscape. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that showcase the value of your SaaS offering and drive conversions. Cutting-Edge SaaS Animated Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impact, maximizing engagement and ROI.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes a SaaS animated video truly effective. Out of these, over 320 SaaS animated videos have helped businesses like yours achieve remarkable results. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to SaaS Video Production:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your specific SaaS needs, target audience, and brand identity to create impactful videos that drive results.
Ready to unlock the potential of SaaS Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Animated Video?
A SaaS animated video is a short, engaging video that uses animation to explain the features, benefits, and value proposition of a software-as-a-service (SaaS) product. These videos are often used to educate potential customers, onboard new users, and promote the product's capabilities.
SaaS animated videos are particularly effective for explaining complex concepts in a simple and engaging way. They can be used to showcase product features, demonstrate workflows, and highlight the benefits of using the software. These videos can be used across various marketing channels, including websites, social media, email campaigns, and landing pages.
What do top SaaS Animated Videos have in common?
2D Animation
A visually appealing way to showcase product features.
3D Animation
A realistic and immersive way to demonstrate complex concepts.
Motion Graphics
A dynamic and engaging way to highlight key information and data.
Whiteboard Animation
A hand-drawn aesthetic that creates a sense of authenticity and approachability.
Mixed Media
A combination of different animation styles to create a unique and memorable visual experience.
Character Design
A memorable and relatable way to connect with the audience.
Visual Storytelling
A compelling way to engage viewers and convey the product's value proposition.
Clear Call to Action
A direct and actionable prompt that encourages viewers to take the next step.
Brand Consistency
A cohesive visual identity that reinforces brand recognition and messaging.
Target Audience Focus
Content tailored to the specific needs and interests of the intended audience.
Concise & Engaging
A short and impactful video that captures attention and delivers key information.
High Production Quality
Professional animation, sound design, and editing that create a polished and impactful experience.
What makes SaaS Animated Video effective?
Exceptional SaaS animated videos are driven by a clear understanding of the target audience and their needs. They aim to simplify complex information, making it accessible and engaging for viewers.
Methodical SaaS animated videos are designed to capture attention, convey key information, and drive desired actions. They effectively communicate the value proposition of the product, highlighting its benefits and addressing potential customer concerns.
Strategic SaaS animated videos are a powerful tool for boosting user adoption, improving customer satisfaction, and driving conversions. They can be used across various marketing channels to reach a wider audience and achieve specific business goals.
How long should your SaaS Animated Video be?
Considerate SaaS animated videos are designed to be concise and engaging, keeping viewers interested and focused on the key message. The ideal length will vary depending on the specific purpose and target audience.
Methodical SaaS animated videos aim to deliver the right amount of information without overwhelming viewers. A short video might be sufficient for a social media ad or a quick product overview, while a longer video could be used for a detailed product demo or a comprehensive explainer.
What is the primary goal of your video?
To raise awareness of your product or service
To educate viewers about your product or service
To drive traffic to your website
To generate leads
To increase sales
What is the complexity of the information you need to convey?
Simple and straightforward
Moderately complex
Highly complex
What is the attention span of your target audience?
Short
Moderate
Long
How much time are viewers willing to invest in watching your video?
Less than 30 seconds
30 seconds to 1 minute
1 to 2 minutes
2 to 3 minutes
More than 3 minutes
What is the ideal call to action for your video?
Visit our website
Download our ebook
Sign up for a free trial
Contact us
Buy now
What is the context in which your video will be viewed?
Social media
Website
Email
Trade show
Conference
What is the overall length of your video marketing campaign?
Short-term (less than 1 month)
Medium-term (1 to 3 months)
Long-term (more than 3 months)
How to create SaaS Animated Videos?
Strategic SaaS animated videos are created through a well-defined process that involves planning, scripting, design, animation, and post-production. The creation process involves collaboration between creative teams, subject matter experts, and marketing professionals.
Methodical SaaS animated videos aim to deliver a high-quality product that meets the specific needs and goals of the client. The process involves careful consideration of the target audience, the video's purpose, and the desired outcomes.
Pre-Production
Define target audience
Develop video concept
Write script & storyboard
Choose animation style
Select voiceover talent
Production
Create animation assets
Record voiceover
Compose music & sound effects
Edit & assemble video
Post-Production
Add call to action
Optimize for different platforms
Publish & promote video
Boost User Engagement with Animated Videos
SaaS animated videos are powerful tools for boosting user adoption and retention. They can be used in a variety of ways to engage users, educate them about your product, and drive conversions.
Onboarding
Create engaging Onboarding videos that guide new users through the initial setup and key features. For example, a video could demonstrate how to navigate the platform, personalize settings, or complete a core task. This helps users quickly grasp the product's value and feel confident using it.
Feature Spotlights
Use animation to highlight new features or updates. Instead of just a text announcement, a short video can showcase the feature in action and explain its benefits, keeping users engaged and informed.
Customer Support
Animated tutorials can address common user questions or troubleshoot issues. Visual demonstrations are often more effective than written instructions, leading to faster problem resolution and increased user satisfaction.
Product Demos
Showcase your product's capabilities through animated demos. These videos can simplify complex concepts and highlight key benefits in a visually appealing way, attracting potential customers and driving adoption.
Animation Styles for Product Launches
Ideal for Explainer Videos and conveying simple concepts. Its versatility allows for a wide range of styles, from cartoonish and playful to sleek and professional.
3D Animation
Perfect for showcasing product features and creating realistic demonstrations. It adds depth and visual appeal, especially for complex products or technical concepts.
Motion Graphics
Effective for data visualization and highlighting key information. Using dynamic text, icons, and transitions, motion graphics can make complex data more engaging and understandable.
Whiteboard Animation
Excellent for explaining processes or simplifying complex ideas. Its hand-drawn aesthetic creates a sense of authenticity and approachability, fostering trust with viewers.
Choosing the Right Style
Consider your brand personality, target audience, and the specific message you want to convey when selecting an animation style. A consistent style across your videos will help Build Brand Recognition and create a memorable visual identity.
SaaS Videos: Fueling Sales Funnel Conversions
SaaS animated videos can be strategically deployed throughout the sales funnel to nurture leads and drive conversions.
Awareness Stage: Focus on explainer videos that introduce your product and its core value proposition. Keep them concise and engaging, highlighting the key problem your product solves. For example, a video could show how a project management tool streamlines workflows and improves team collaboration.
Consideration Stage: Showcase specific features and use cases that address potential customer pain points. Demonstrate how your product compares to competitors and highlight its unique benefits. For instance, a video could focus on the advanced reporting capabilities of your analytics platform.
Decision Stage:Build Trust and Credibility with Testimonials and case studies. Show how other businesses have successfully used your product to achieve their goals. A video featuring a satisfied customer discussing the positive impact of your CRM software can be highly persuasive.
Call to Action:Include Clear Calls to Action in your videos, guiding viewers to the next step in the sales process. This could be visiting your website, signing up for a free trial, or requesting a demo.
Measure Your Video Launch Success
Video Analytics Platforms:
Utilize platforms like Wistia or Vidyard to track key metrics such as video views, watch time, engagement rate (likes, shares, comments), and conversion rate (clicks on calls to action).
A/B Testing:
Experiment with different versions of your videos to identify the most effective elements.
Test variations in headlines, visuals, calls to action, or video length.
Analyze the data to determine which version performs best in terms of engagement and conversions.
Heatmaps and Scroll Depth:
Understand how viewers interact with your videos using heatmaps and scroll depth tracking.
Identify which parts of the video capture the most attention and where viewers drop off.
This helps you optimize video content and placement for maximum impact.
Google Analytics Integration:
Integrate your Video Analytics platform with Google Analytics to gain a holistic view of your video performance within your overall marketing strategy.
Track how video views contribute to website traffic, lead generation, and conversions.
Boosting Your Launch With Video
SaaS animated videos should be an integral part of your Content Marketing strategy, not just standalone pieces.
Blog Posts
Enhance your blog content with embedded videos. A short animated video summarizing the key takeaways of a blog post can Increase Engagement and knowledge retention.
Social Media
Create short, attention-grabbing video teasers for social media platforms.
Promote your longer videos by sharing snippets or behind-the-scenes clips to generate interest and drive traffic to your website or YouTube channel.
Email Marketing
Include videos in your email newsletters to boost open and click-through rates.
A personalized video welcoming new subscribers or showcasing a new feature can significantly improve engagement.
A compelling video that clearly communicates your product's value proposition can be more effective than text alone in capturing leads.
Partnering with Animation Studios for Success
Collaborating with an animation studio to produce high-quality SaaS animated videos requires clear communication and a shared vision. Begin by providing the studio with a comprehensive brief that outlines your video's purpose, target audience, and desired outcomes.
Comprehensive Brief
This brief should include:
Concept & Script
Share your initial video concept, storyline ideas, and if available, a draft script.
Style References
Provide examples of animation styles, character designs, and color palettes that resonate with your brand.
Target Audience
Describe your ideal viewer, their pain points, and how the video will address their needs.
Desired Outcomes
Clearly define the goals of the video, whether it's increasing brand awareness, driving website traffic, or generating leads.
Collaboration and Communication
Be open to the studio's feedback and suggestions. They possess expertise in animation and can offer valuable insights to enhance your video's effectiveness. Regular communication through established channels, such as email, project management tools, or video conferencing, ensures everyone stays aligned throughout the project.
By fostering a collaborative environment built on mutual respect and a shared vision, you can achieve a successful outcome and a high-quality animated video that meets your specific needs.
Boost Landing Page Conversions with Animated Videos
Integrating SaaS animated videos into your landing pages can significantly boost conversion rates by capturing attention, simplifying complex information, and guiding users towards desired actions.
Strategic Placement:
Above the Fold: Placing your video prominently at the top of the landing page ensures it's the first thing visitors see, instantly grabbing their attention.
Within Content: Embedding videos within the landing page content can break up text and provide visual breaks, making the information more engaging and digestible.
Pop-up/Lightbox: Triggering a video in a pop-up or lightbox format can be effective for highlighting specific features or offering a product demo.
Content Optimization:
Focus on Value Proposition: Clearly communicate the benefits of your SaaS product and how it solves the target audience's pain points.
Keep it Concise: Aim for a video length that effectively conveys your message without losing viewer interest.
Include Strong Call to Action: Encourage viewers to take the next step, such as signing up for a free trial or requesting a demo.
By strategically integrating your animated videos and optimizing their content, you can create a compelling landing page experience that drives conversions and maximizes your marketing ROI.
SaaS Video Storytelling: Connect and Convert
Start by deeply understanding your target audience's pain points, aspirations, and motivations.
What challenges do they face, and how can your product help them overcome those obstacles?
Craft a Story
Build a narrative that resonates with your audience's experiences.
Consider using Storytelling frameworks like the hero's journey, where your product acts as the guide that helps the protagonist (your customer) achieve their goals.
Showcase the Solution
Clearly demonstrate how your product solves the audience's problems and helps them achieve their desired outcomes.
Use visuals and animation to bring the solution to life and make it relatable.
Evoke Emotions
Connect with your audience on an emotional level by using relatable characters, engaging storylines, and a tone that aligns with your brand personality.
By weaving a compelling narrative that highlights your product's value proposition, you can create animated videos that resonate deeply with your target audience, leaving a lasting impression and driving conversions.
Boosting Brand Impact with Animated Videos
SaaS animated videos can be a powerful tool for building a Consistent Brand Experience across your marketing channels, reinforcing your brand identity, and driving measurable results.
Maintain Visual Consistency: Ensure your videos adhere to your brand guidelines, using consistent color palettes, typography, and animation styles across all platforms.
Develop a Brand Voice: Establish a Consistent Tone of Voice for your video scripts and voiceovers that aligns with your brand personality and resonates with your target audience.
Tailor Content to Channels: While maintaining consistency, adapt your video content to suit the specific context of each marketing channel. For example, a short, engaging video might be ideal for social media, while a longer, more detailed video could be used on your website or in email marketing campaigns.
Track Key Performance Indicators (KPIs): Measure the impact of your animated videos by tracking relevant KPIs such as video views, watch time, engagement rates (likes, shares, comments), click-through rates, and conversion rates.
By using animated videos strategically and consistently across your marketing channels, you can create a cohesive brand experience that strengthens brand recognition, builds trust, and drives measurable results.
User-Generated Content: Fueling Trust and Authenticity
Incorporating user-generated content (UGC) into your SaaS animated videos can be a powerful way to build trust, authenticity, and social proof.
Showcase Customer Testimonials: Animate customer testimonials and success stories to highlight the positive experiences others have had with your product.
Feature User-Created Content: Integrate user-created videos, images, or text into your animations to showcase real-world applications of your product and create a sense of community.
Run Contests and Challenges: Encourage users to create their own videos related to your product or brand and feature the best submissions in your animated content.
Partner with Influencers: Collaborate with influencers or industry experts to create animated videos that showcase their experiences and perspectives on your product.
By leveraging UGC in your animated videos, you can demonstrate the value of your product through the voices of your customers, Building Trust and authenticity that resonates with potential buyers.
How SaaS animated video examples are curated?
We dove deep into SaaS animated videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS animated videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS offerings (e.g., free trial, demo request). 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS animated video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
