30 2D Animated Product Video Examples That Boost Conversions

Picture this a killer product launch, but zero buzz. A picture is worth a thousand words, right? Well, it's also 60,000 times faster to process than text. That's why smart companies are turning to 2D animated product explainer videos to make their message pop. It's a crowded marketplace, and these videos are their secret weapon. They're not just pretty pictures; they're driving serious conversions. Want to know how they're doing it? Let's dive into some compelling stats that reveal the power of video marketing.

• 78% of small businesses reported that their websites were successful in generating new leads and customers as well as raise brand awareness and increase sales.
• Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.
• 83% of content marketers create articles and posts, while 61% create videos.

These stats highlight the growing importance of video and its impact on audience engagement and business growth. 2D animated product explainer videos offer a dynamic and engaging way to connect with your audience, simplify complex ideas, and boost your marketing ROI. Let's dive in and explore 30 Impactful 2D Animated Product Video examples to unlock actionable insights and ignite your video marketing strategy.

1. VISA Animated Explainer Video 2D

Searching for a 2D animated product video example? This Visa Direct explainer showcases its global payment platform beautifully. It uses a minimalist aesthetic with crisp 2D line art animations in a vibrant color scheme of blue, white, and yellow. The opening scene of a rotating globe cleverly establishes the travel and global context, while the transition to money transfer using animated coins is subtle yet effective.

The 2D animated product video shines in its ability to condense complex information into a digestible format. The comparison of traditional banking with Visa Direct is visualized with a larger hotel building next to a smaller house, immediately hinting at cost savings and efficiency. The concise 20-second format is perfect for capturing attention and highlighting Visa Direct’s key benefits: speed, simplicity, and security.

2. CareATC

CareATC is a population health management company, that focuses on improving employee health and reducing healthcare spending. This video is designed to introduce CareATC and its solutions to employers.

Video Design - CareATC's video is a 2D Animated Product Video, with simple yet engaging visuals, that highlights the company's key offerings. The use of vibrant color palettes and clean lines creates an approachable and inviting aesthetic. The graphic illustrations, like the animated building and the health assessment icons, are visually appealing and memorable, making the video easy to understand.

The animation style, paired with the clear and concise messaging, effectively communicates CareATC's value proposition. This video showcases the company's focus on helping employers create a culture of wellness and provide effective solutions for managing healthcare costs, by providing a visual representation of how CareATC's programs can positively impact both employees and their employers. The tone of the video is upbeat and optimistic, inspiring confidence in CareATC's abilities to deliver on its promises.

3. Datasite 2D Motion Graphics Product Video - Showcase product features implicitly

DataSite's 2D Animated Product Video masterfully uses a transforming cube to visually represent the diverse capabilities of their virtual data room. The smooth 3D animation effortlessly transitions from showcasing AI-powered document organization to real-time data dashboards, emphasizing the platform's efficiency and comprehensive functionality.

This clean, modern aesthetic, paired with upbeat electronic music, makes complex concepts easily digestible for viewers. By visualizing the platform's seamless integration with CRM systems and highlighting its ability to streamline workflows, DataSite positions itself as the ultimate solution for businesses seeking a competitive edge in today's fast-paced deal-making landscape.

4. FireMon

FireMon automation helps organizations automate security processes. The video is designed to explain the levels of automation that are available with this solution.

Video Design - The video utilizes 2D animated explainers sample video style. It leverages clean and simple isometric graphics that effectively communicate the different levels of security automation. The visual style incorporates modern design, bright colors, and a dynamic approach. The animated elements enhance engagement and clearly demonstrate the four levels of automation.

The visual style effectively drives the video goal, to show how FireMon automation helps security operations. Using 2D animations, the video features a clear, clean, and modern visual design. By using this design, the video's tone is professional and informative, making it easy to understand the benefits of the solution.

5. Western Digital 2D Motion Graphics Video

Western Digital is an automotive storage solution company, and this video is designed to highlight the value of their automotive storage solutions.

Video Design - This 2D Animated Product Video uses a variety of simple graphical elements. The video showcases Western Digital's automotive storage solution with clean and simple animated graphics. The animation is designed to show data being processed and analyzed to highlight how this solution would be used.

The video uses bright colors and simple animation to communicate the benefits of Western Digital's automotive storage solution. The animation also helps to build a sense of trust and transparency by showing how the solution works. The use of simple graphics makes it easy to understand the process of Western Digital's solution, which is crucial for a technical topic like automotive storage. Western Digital uses a clean and modern aesthetic to create a video that is engaging and informative.

6. Intel 2D Animated Promo Video

Intel GProfiler is an open source continuous profiler for production. It analyzes code performance across your entire environment to optimize the most resource-consuming parts of your code. This video is designed to introduce GProfiler and its benefits.

Video Design - The video starts by showcasing the difference between traditional profiling and continuous profiling with a simple but engaging 2D Animated Product Video. The 2D animations depict server infrastructure, code, and performance graphs in a clear and concise manner. These elements are well-designed and visually appealing. The animations are smooth and dynamic, and the use of color enhances the information conveyed. The colors are not over the top or too flashy, they work well, while maintaining a professional tone.

The use of 2D animations makes the video visually appealing and easy to understand. The video's clear design and straightforward narrative effectively communicates the benefits of Intel GProfiler. The video has a professional tone which ensures that the viewer understands the sophistication of the solution. The video is able to effectively communicate the benefits of GProfiler, while staying true to the overall brand identity and design style.

7. Strata

This 2D animated product video offers a compelling example of how to showcase complex IT concepts in an accessible and engaging manner. Using a minimalist aesthetic and isometric perspective, the video visualizes the challenges of scaling security in dynamic cloud environments. Palo Alto Networks' solution emerges as the answer, transforming rigid, licensed firewalls into flexible, adaptable security measures.

The smooth animations and intuitive visual language make this video a standout example of effective product communication. It conveys a clear message about the need for scalable security solutions without relying on jargon or technical details, making it ideal for reaching a broader audience. The 2D animated format allows for complex information to be presented in a visually simplified way, which is particularly effective for tech-focused businesses.

8. Logicom

Logicom is a company that distributes IT solutions for businesses. This video is designed to highlight the challenges that businesses face in the cloud, and how Logicom's Meraki products can help solve these issues.

Video Design - This Animated Walkthrough Video utilizes a simple, clean visual style with a green color palette. It utilizes a combination of icons, arrows, and text to illustrate a clear narrative. The animated graphic elements are used to represent concepts like cloud infrastructure, security, and network connectivity. The icons are minimalist in design, with a focus on legibility and clarity.

The video uses a clear and concise narrative that effectively communicates the challenges businesses face and the solutions that Logicom's Meraki products offer. The animated graphics and simple language contribute to a professional and informative tone. The video uses smooth animation and transitions, making it engaging and easy to follow. The use of a clear call to action at the end of the video drives viewers to learn more about Logicom's Meraki offerings.

9. OpenText

OpenText is a company that offers IT solutions. This video is designed to introduce a new chatbot solution that can be utilized to elevate the user experience.

Video Design - The video features 2D animated graphics with a modern, sleek design aesthetic. The use of a blue color scheme adds a touch of professionalism and sophistication, while the white clouds and question marks add a playful and whimsical feel. It features a conversational chatbot interface with a blue background.

The visual style of the video effectively communicates the objective. The video clearly highlights the benefits of using a chatbot and shows how the solution can help save time and money for users. It further reinforces the product's capabilities by showcasing it in a Animated Campaign Video. The video tone is upbeat, positive, and optimistic. This video utilizes a modern design and 2D animation to explain its product and its benefits, and this helps communicate the positive aspects of the service.

10. Noonday Collection

Noonday Collection is a company that allows women to make an income with impact by creating a marketplace for artisans around the world. The video is designed to show how Noonday Collection helps build a flourishing world and how women can earn an income.

Video Design - This Animated Marketing Explainer Videoe video uses bright, colorful backgrounds and a simple, minimalist character design. The video uses animation to show the company's mission of helping women by highlighting the different emotions that women experience and how Noonday Collection can help.

The visual style of the video effectively communicates the objective of the video by showing how Noonday Collection is able to help women feel empowered and confident, while also demonstrating how the company is working to create a more flourishing world. The use of animation helps the video feel upbeat and optimistic, and the minimalist character design makes the video easy to understand. The overall tone of the video is positive and inspiring, encouraging viewers to learn more about Noonday Collection and how they can help.

11. CSL Animated Story Video

CSL’s 2D animated product video masterfully showcases their century-long legacy in biotechnology. Using a minimalist style and clean animation, the video chronicles milestones like vaccinating a continent and achieving a Nobel Prize. The animation shines in its portrayal of complex processes like plasma collection, using abstract visuals to convey its large-scale impact.

The subtle yet inspirational soundtrack perfectly complements CSL's mission of saving lives through advanced technology. The video smartly targets various stakeholders, from investors to patients, offering them a glimpse into CSL’s global reach and innovation. This 2D animated product video is a stellar example of impactful storytelling within a relatively short time frame.

12. PacketLight Animated Explainer Video

PacketLight provides high-capacity optical transport solutions to support a growing need for high bandwidth. The video is designed to highlight the company's 400Gb/s solutions.

Video Design - This 2D Animated Product Video uses bright colors, bold fonts, and engaging icons to represent the technologies. The circular design of the video provides a sense of movement and progression, signifying the rapid expansion of bandwidth demands.

The use of animated graphics and text creates a dynamic and visually appealing experience, which effectively conveys the high-speed nature of the company's solutions. The video's tone is informative and professional, aiming to engage both operators and service providers. The design elements communicate the key benefits of PacketLight's solutions, emphasizing efficiency, cost savings, and data protection. The seamless integration of visuals and narrative provides a clear understanding of the company's value proposition.

13. Ensono

Ensono is a company that provides IT monitoring and service management solutions. This video is designed to highlight the need for a comprehensive management system that covers the entire IT estate, from mainframes to the cloud.

Video Design - This Animated Demo Videoe video utilizes vibrant, modern design elements to create an engaging experience. The video utilizes line art, illustrations, and graphics with bold purple accents and a clean white background.

The video effectively communicates the complexities and challenges of managing a fragmented IT environment by depicting a multitude of icons, highlighting the potential risks associated with this approach. The visual style of the video aligns perfectly with the goal of promoting Ensono M.O., emphasizing the importance of a unified and intelligent approach to IT management. The video exudes a confident and professional tone, which resonates with IT professionals seeking solutions to optimize their operations.

14. Genesys Simple 2D Animated Video

Genesys is a customer success program that provides support for companies throughout their lifecycle. This video is designed to showcase the program and highlight the benefits of working with Genesys.

Video Design - This 2D Animated Motion Graphics Video uses a bright color palette and simple flat characters, red, yellow, teal, and purple are the primary colors. The animation style is playful and engaging, showcasing the company's expertise and commitment to providing the best customer support. A clean, minimalist grid design is used throughout the video. The grid design includes a grid in the background and geometric lines, which creates an illusion of depth and movement.

The video's engaging design helps to communicate the key message, which is that Genesys is a reliable and dedicated partner for companies seeking to improve their customer success. The narrative and visual design of the video clearly conveys the company's commitment to customer success, and the use of playful animation adds to the video's upbeat tone.

15. Blend

Blend is a company that simplifies the home buying process by offering digital mortgages. The video is designed to showcase the ease of their digital mortgage process and position it as a convenient alternative to traditional methods.

Video Design - The video utilizes a 2D Animated Product Video style to explain the concept of dividends. The use of bright blue and green color scheme, with a black background creates a modern and clean aesthetic.

The simple visuals, with animations focusing on the transformation of a company share to cash, successfully illustrate the concept of dividends. The design of the video employs simple graphics with clean lines and bold font styles for impactful visual storytelling. The clear visuals and simplified explanation cater to a broad audience. This 2D Animated Product Video creates a straightforward and engaging learning experience. The video's friendly tone and simple visual style successfully communicate the ease of accessing financial services through Blend.

16. KIOXIA

Kioxia delivers a masterclass in product visualization with this 2D Animated Product Video. From the opening scenes showcasing people immersed in digital experiences to the detailed close-ups of the BiCS FLASH memory chip, the video captures attention and sparks curiosity. The dynamic transitions and camera angles create a sense of momentum and excitement.

The use of bold color backgrounds and precise lighting further enhances the visual appeal. By seamlessly integrating 3D animations, text overlays, and an energetic soundtrack, Kioxia effectively communicates the complexity and power of its storage technology, leaving viewers impressed and informed.

17. Yggdrash

Yggdrash is a third generation blockchain that solves existing issues, the video is designed to explain the benefits of the blockchain.

Video Design - Yggdrash uses a Animated Commercial Video to illustrate its third generation blockchain protocol. This video is made up of a series of animated tablet screens showing the blockchain's structure and features. The video employs a minimalist visual style that features clean lines and simple graphics. The color palette consists of white, grey, blue, green and yellow which create a vibrant yet sophisticated aesthetic. The use of white on a grey background provides a high contrast, making the animation clear and easy to see. This visual style creates a clean and modern aesthetic, further emphasizing the efficiency and scalability of the Yggdrash protocol.

The video effectively uses this visual style to communicate the concept of a multi-chain blockchain protocol with its stem chain and branch chains. The video uses a positive and professional tone, highlighting the key benefits of the Yggdrash blockchain, including improved transaction processing speed, data capacity and block synchronization. The visual design of the video successfully drives the video goal of introducing viewers to the Yggdrash blockchain and showcasing its advantages.

18. Namecheap

EasyWP is a WordPress hosting service designed to make it simple to create a website, even for beginners, and focus on important elements, such as content creation and business growth.

Video Design - The video uses a bright and cheerful Animated Demo Video style. Vibrant colors, playful geometric shapes, and a minimalist, yet fun, graphic design contribute to the overall light-hearted tone. The video uses playful animations, showing a person working on a website with different blocks and symbols.

The use of bright colors, playful animations, and simple graphics helps to convey the message that EasyWP is easy to use. The animated style is engaging and grabs the attention of the viewer. The visual design effectively communicates that EasyWP is the perfect platform for bringing ideas to life and succeeding with WordPress.

19. 1Password Animated 2D Explainer Video

For developers seeking a streamlined approach to security, 1Password's 2D animated product video presents a compelling case for its Developer Tools. The video opens by showcasing the all-too-familiar struggle of managing numerous passwords and keys, a pain point that immediately resonates with its target audience. The animation transitions smoothly to depict 1Password as the central hub, streamlining workflows and reducing complexity.

The video's visual appeal lies in its clean, isometric design, complemented by vibrant color accents. This aesthetic choice enhances the clarity of the message and showcases the intuitive nature of the 1Password interface. The clever use of mockups further emphasizes the seamless integration with popular development tools like Git and GitHub, driving home the message of enhanced security without sacrificing productivity.

20. Ascendum Makina

Ascendum Makina provides solutions for heavy equipment needs. The video is designed to showcase the benefits of the Hill Assist function found in Volvo G-series articulated dump trucks.

Video Design - The video is a Animated Demonstration Video, with graphics that are clean and informative. The animation is clear, with a simple design that helps to explain the function of the Hill Assist. The video uses a combination of animation and real-world footage to illustrate the function.

The visual style of the video helps to communicate the objective of the video by providing a clear and concise explanation of the Hill Assist function. The animation allows for the function to be shown in a way that is easy to understand and engaging. The tone of the video is informative and reassuring, helping to demonstrate how this feature can improve safety and ease of operation on a variety of terrains. Ascendum Makina uses a combination of graphics and footage to communicate the benefits of this feature.

21. Schneider Electric 2D Animation Demo Video - Showcase product benefits implicitly

Schneider Electric is a global company that provides energy management solutions for buildings, industries, and essential infrastructure. This video is designed to explain how their power systems can be transformed with the use of digital technology.

Video Design - The video employs a simple and clean 2D Animated Product Video style that effectively conveys the information. The design uses vibrant colors like green, yellow, and red. It uses bold lines and minimal details. Each animation is clear and focuses on the specific information at that moment. The video is composed of a series of static illustrations of a power panel, with workers interacting with the panel, adding a human element. A simple animation highlights the key aspect of the design that the user is supposed to focus on at any given moment. The visuals effectively illustrate the steps of adding digital connectivity to power systems.

The animation in this video is used to demonstrate the process of digitization, bringing the company's message to life. The video uses clear visuals and simple animations, to illustrate how the company's products are beneficial in real-world applications. This 2D style appeals to a broad audience, using simple animations and visuals that make the technology easy to understand. It has a clean and professional tone, which is consistent with the company's brand identity.

22. Avast 2D Animated Story Video

The strength of this 2D animated product video lies in its ability to transform a complex technical subject like patch management into an engaging narrative. The visuals effortlessly showcase the chaos of unpatched systems and the streamlined efficiency offered by Avast Business. This direct comparison immediately highlights the value proposition.

The isometric 3D animation and sleek transitions enhance visual appeal, creating a modern and professional feel. By focusing on user benefits and presenting Avast Patch Management as a proactive defense against ransomware, the video effectively targets business decision-makers seeking robust cybersecurity solutions.

23. Moogsoft

Moogsoft is an AI-driven platform that helps IT operators manage their systems efficiently. The video is designed to introduce Moogsoft to a target audience that is overwhelmed with IT problems and needs a solution.

Video Design - The video uses a Animated Promotion Video style, featuring a cow robot as a central character. This cow robot represents Moogsoft and its ability to help IT operators. The design features vibrant colors and bold outlines, creating a playful and approachable tone. The use of visual metaphors like the cow robot in a yoga class illustrates the concept of Moogsoft being a helpful companion for busy IT operators.

The design and content of the video work together to effectively convey the message. The use of playful animations and bold graphics helps to engage viewers, while the cow robot's actions highlight how Moogsoft can help IT operators manage their daily workload and simplify their tasks. This lighthearted tone also helps to communicate that Moogsoft is a user-friendly and effective solution, which can help to overcome the challenges of managing complex IT systems.

24. Shiftgig Simple 2D Explainer Video - Showcase platform benefits

In today's fast-paced business world, finding reliable on-demand labor can be a challenge. Shiftgig’s 2D Animated Product Video brilliantly captures the essence of its platform through dynamic visuals and a clear message: streamlining workforce management. The video showcases how businesses can easily fill their staffing needs with qualified specialists in real-time, highlighting the platform's user-friendly interface and powerful data science algorithms.

This 2D animated product video seamlessly illustrates how Shiftgig connects businesses with pre-screened and skills-assessed specialists, offering flexibility, choice, and financial opportunity for workers while providing businesses with best-fit talent. The video's clean aesthetic and smooth transitions enhance its message of simplicity and reliability, making Shiftgig an attractive solution for companies looking to optimize their workforce.

25. Rx EDGE Minimal 2D Animated Video

Rx EDGE is a company that provides solutions for pharmaceutical companies to reach potential patients in the pharmacy. This video is designed to inform viewers of the effectiveness of their product.

Video Design - This is a 2D Animated Product Video that uses bright colors and simple, easy-to-understand graphics to illustrate the benefits of the Solutions at the Shelf program. The video utilizes concise and relevant information to inform viewers of the program, and how it utilizes strategic placement in pharmacies across the nation.

The visual style of the video is well-suited for its objective. It uses a simple, upbeat tone to convey the positive aspects of the Solutions at the Shelf program. The video uses clear graphics and illustrations to communicate how the program reaches and educates potential patients while they are in the pharmacy, which is the most opportune time for them to be making healthcare choices. The use of animation adds visual interest and helps to keep the video engaging.

26. Syncsort

Data is crucial for modern businesses. This video effectively demonstrates how companies can access, own, and analyze data from various sources.

Video Design - 2D Animated Motion Graphics Video uses simple, white lines and icons on a blue background, creating a clean and easily digestible visual experience. The animation is fluid and engaging, drawing the viewer's attention to the key points of the video.

The video's visual style effectively communicates the idea of data flowing seamlessly throughout a company's operations, from on-premises to cloud environments. The clean graphics and simplistic animations create a professional and trustworthy tone, reinforcing the message of being a reliable partner in data management. The video successfully showcases the benefits of cloud-based data storage, highlighting the increased scalability and availability it offers.

27. ManageEngine

Overwhelmed IT admins, rejoice! This 2D animated product video introduces Hexnode UEM as the ultimate solution for managing the complexities of modern endpoint security. By visually showcasing the deluge of notifications that plague IT teams, it instantly captures the target audience's attention and pain points.

Hexnode's clever animation highlights the platform's ability to simplify and automate IT tasks, offering a refreshing sense of control. The video's upbeat tempo and clean visuals create a sense of optimism, suggesting that IT management can be efficient and even enjoyable with the right tools.

28. Back Market

Back Market is a global marketplace that sells refurbished tech, making it reliable, affordable, and better than new. This video is designed to promote refurbished technology as a more sustainable alternative to buying new phones.

Video Design - The video uses a simple yet effective Animated Advertisement Video style, emphasizing the sustainability message. It uses minimal graphics with a clean white text on a black background, creating a sleek and modern look. The animation is simple, focusing on the phone itself, the e-waste issue, and billboard displays.

The video effectively highlights the message of sustainability by using visuals that contrast the negative impact of e-waste with the benefits of choosing a refurbished phone. The stark visuals of the landfill, combined with the sleek design of the phone, emphasize the ethical choice of choosing a refurbished phone over a new one. This video uses a clear, confident tone, highlighting Back Market as a responsible alternative to purchasing brand new technology.

29. Alation

Alation is a data catalog company, a platform that helps organizations manage and discover data. This video is designed to highlight Alation's achievements over the past 10 years, establishing itself as a leader in the data catalog industry.

Video Design - The video utilizes a Animated Explanation Video style. It features simple, bold illustrations of athletes in various sports, representing different facets of the company's success. Using a blue and orange color scheme, the video evokes a sense of dynamism and energy, symbolizing Alation's momentum and growth.

The video's simple design and bold graphics work together to convey a clear message about Alation's achievements. This approach communicates the company's dedication to quality and success with a celebratory tone, aligning with the theme of its anniversary. The choice of athlete illustrations further reinforces the message by drawing parallels with the drive, dedication, and accomplishments of legendary sports figures. The visual design enhances the video's overall impact, engaging viewers and leaving them with a positive impression of Alation's accomplishments.

30. Globitex

This dynamic 2D Animated Product Video vividly portrays the potential of cryptocurrency with its creative blend of 3D and 2D animation. The opening sequence cleverly connects Bitcoin to everyday scenarios, immediately grabbing viewers' attention and sparking interest in Euro Wallet by GlobatEx. The clean aesthetics and vibrant color palette amplify the message of seamless financial management.

The concise explanation of the personal IBAN account and instant EUR payments reinforces the platform’s user-friendly nature. Showcasing the interface on both laptop and smartphone underscores accessibility, encouraging viewers to envision incorporating Euro Wallet into their daily routines. This video is a masterclass in transforming financial information into an exciting visual experience.

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How to plan and optimize 2D Animated Product Videos?

Value-Driven Approach: "Focus on value, not price." - Marty Whitman. Advids embraced this philosophy when creating a 2D product video for a sustainable consumer goods company. By highlighting the product's eco-friendly benefits and long-term value, we helped the client attract environmentally conscious consumers, resulting in a significant boost in sales.

Actionable: Emphasize product value and benefits over cost.

Understanding User Psychology: "The chief danger in life is that you may take too many precautions." - Alfred Adler. Advids took this to heart when developing a 2D product video for a healthcare client. By addressing the audience's anxieties and fears directly, we fostered trust and encouraged engagement, leading to a marked increase in appointment bookings.

Actionable: Directly address audience anxieties and build trust.

Simplicity and Clarity: "It's the little things that are vital. Little things make big things happen." - John Wooden. Advids used this principle to create a concise and impactful 2D product video for a tech startup. By focusing on the core features and benefits, we effectively communicated the product's value proposition, resulting in a surge in website traffic and leads.

Actionable: Communicate core value proposition concisely and clearly.

Emotional Connection: "People don't buy what you do, they buy why you do it." - Bernadette Jiwa. Advids leveraged this insight for a non-profit client, creating a 2D product video that showcased the organization's mission and impact. This emotional approach resonated with viewers, leading to a significant increase in donations.

Actionable: Connect with audience emotions by showcasing your purpose.

Data-Informed Creativity: "Analytics without action are just overhead." - Alistair Croll. Advids applied this principle for an e-commerce client, using data to inform the creative direction of their 2D product video. By targeting specific customer segments with tailored messaging, we achieved a substantial improvement in conversion rates.

Actionable: Use data to inform creative decisions and target audiences.

Why Advids for 2D Animated Product Video?

At Advids, we create high-quality, original 2D animated product videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Why Choose Advids for Your 2D Animated Product Video?

Experience & Expertise: With 12+ years of success and over 3400 completed projects, we possess a deep understanding of effective 2D animated product video production. Over 270 of these projects have been specifically focused on crafting compelling 2D product videos.
Trusted by Leading Brands: We've partnered with a diverse range of clients, from startups to Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, to bring their product stories to life through engaging 2D animation.
Client-Focused Approach: Our commitment to client satisfaction is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to exceeding expectations.

What We Offer:

Tailored 2D Product Video Solutions: We offer a range of customized 2D animated product video services, including explainer videos, character animations, and more, all designed to perfectly align with your brand, style, and target audience.
Compelling Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and drive desired actions, maximizing the impact of your product videos.
Advanced Animation Technology: We utilize industry-leading software and techniques to create visually stunning 2D product videos that leave a lasting impression.

Our Collaborative Process:

Partnership & Collaboration: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your feedback is incorporated at every stage.
Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create truly impactful 2D animated product videos.


Ready to unlock the potential of 2D Animated Product Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

What is a 2D Animated Product Video?

A 2D animated product video is a type of video that uses animation to showcase a product or service. It goes beyond static images or live-action footage, leveraging the power of visuals and Storytelling to Engage Viewers and communicate key information effectively. These videos can explain complex features, highlight benefits, and build Brand Awareness in a way that is both informative and entertaining.

2D animated Product Videos are commonly used for marketing and communication purposes. They can be used to introduce a new product, explain how a product works, highlight its key features and benefits, or build brand awareness. They are often used on websites, social media, and in email marketing campaigns.

What do top 2D Animated Product Videos have in common?

Here are some key elements that contribute to creating engaging and effective video content:

What makes 2D Animated Product Video effective?

Exceptional 2D Animated Product Videos are designed to Captivate Viewers and effectively communicate your message. They achieve this through a combination of compelling storytelling, engaging visuals, and clear explanations. By simplifying complex information and presenting it in a visually appealing way, these videos can capture attention, build brand awareness, and drive conversions.

Strategic use of animation, color, and sound can enhance the viewing experience and make your message more memorable. Techniques to create effective 2D product videos include using a strong narrative, incorporating humor or emotion, and showcasing real-world applications of your product. These methods can lead to increased engagement, higher conversion rates, and a stronger brand identity.

How long should your 2D Animated Product Video be?

Appropriate video length is crucial for maximizing engagement and effectiveness. Ideally, 2D animated product videos should be concise and focused, delivering your message without unnecessary fluff. While the optimal length can vary depending on the complexity of your product and your marketing objectives, it's generally recommended to keep videos under two minutes.

Strategic pacing and impactful visuals can maintain viewer interest throughout the video. Techniques to optimize video length include focusing on key features and benefits, using a clear and concise narrative, and incorporating a strong call to action. Aim to create a video that is both informative and engaging, leaving viewers with a clear understanding of your product and its value proposition.

How to create 2D Animated Product Videos?

Creating compelling 2D animated product videos is a multi-step process that involves careful planning and execution. The creation steps typically include defining your target audience, developing a script and storyboard, designing the visuals, animating the scenes, adding sound effects and music, and finally, editing and polishing the video.

Collaborative teamwork and Effective Communication are essential throughout the production process. Methods for creating high-quality 2D product videos include using professional animation software, hiring experienced animators and voiceover artists, and conducting thorough quality checks at each stage. Aim to create a video that is both visually appealing and informative, effectively communicating your product's Value Proposition and leaving a lasting impression on viewers.

Crafting Compelling B2B Video Content

To create a compelling 2D animated product video for B2B marketing, focus on clearly conveying the value proposition and benefits of your product or service to a professional audience. Here's a breakdown of key elements to include:

• Visual Demonstration: Don't just list features; visually demonstrate them in action. Use animation to show how each feature directly translates into tangible benefits for the business, such as increased efficiency, cost savings, or improved customer satisfaction.
• Tangible Benefits: Emphasize the why behind each feature. How does it solve a specific problem or improve a business process? Connect the dots between features and their impact on the bottom line.

• Relatable Scenarios: Present realistic scenarios that demonstrate how your product fits into daily operations. Choose examples that resonate with your target audience's industry or department.
• Specific Challenges: Address common business challenges that your product solves. Show how it streamlines workflows, reduces errors, or improves communication within a specific context.

• Acknowledge Frustrations: Start by acknowledging the frustrations and challenges your target audience faces. This builds empathy and establishes your product as a solution.
• Position as the Solution: Clearly position your product as the solution that alleviates these pain points and improves their workflow. Highlight how it simplifies processes, saves time, or reduces costs.

• Build Trust and Credibility: Feature real customers who have experienced the benefits of your product firsthand. Let them share their success stories and explain how your product has positively impacted their business.
• Social Proof: Testimonials and case studies provide social proof, demonstrating that your product delivers on its promises and has a positive impact on real businesses.

• Guide Viewers: Tell viewers what to do next. Whether it's visiting your website, requesting a demo, or downloading a resource, make the next step clear and easy to take.
• Strong Closing: End the video with a Compelling Call to Action that encourages viewers to take the next step and learn more about your product.

• Clear and Concise Language: Use clear and concise language, avoiding jargon or overly technical terms. The visuals and narration should reflect a professional and credible image that resonates with a B2B audience.
• Focus on Value: Emphasize the value your product brings to businesses. Highlight how it improves efficiency, productivity, and profitability.

Animated Sales Funnels: Engaging Prospects

2D Animated Product Videos are a powerful tool for nurturing prospects through each stage of the sales funnel, providing Engaging Content that educates and builds interest.

• Capture attention with visually Compelling Videos that introduce your brand and highlight your product's core value proposition.
• Use a strong hook to pique interest and make a memorable first impression.

• Dive deeper into the benefits of your product by showcasing real-world use cases.
• Address specific pain points that your target audience experiences and demonstrate how your product provides effective solutions.

• Build trust and credibility by incorporating testimonials and case studies.
• Show potential customers how others have successfully used your product to achieve their goals.
• Offer comparisons or data to demonstrate your product's superiority.

• Encourage prospects to take the next step with a clear and compelling call to action.
• This could be directing them to a product page, offering a free trial, or prompting them to contact your sales team.

Onboarding Animation: A New User's Best Friend

2D Animated Product Videos can transform the customer Onboarding experience, making it more engaging, informative, and user-friendly.

Guide new users through the essential features and functionalities of your product. Use clear visuals and concise explanations to demonstrate how to navigate the interface and access key features.

Provide step-by-step instructions on how to perform specific tasks or achieve desired outcomes using your product. Break down complex processes into easy-to-follow steps, using screen recordings with voiceovers to enhance clarity.

Address common questions and concerns that new users may have. Present the information in a friendly and approachable manner, using visuals to illustrate the answers and make them more memorable.

Create a warm and welcoming introduction to your brand and product. Express your appreciation for their purchase and set a positive tone for their onboarding experience.

Animated Branding: A Visual Identity

Aligning your 2D Animated Product Video with your brand identity ensures a cohesive and memorable experience for your audience, reinforcing your brand's message and values.

Choose an Animation Style that reflects your brand's personality. A playful brand might opt for a vibrant and cartoonish style, while a sophisticated brand might prefer a more minimalist and elegant approach.

Use your brand's primary and secondary colors throughout the video. This creates a Consistent Visual Identity and reinforces brand recognition.

If using characters, ensure their style aligns with your brand's tone and voice. A tech company might use sleek and futuristic character designs, while a children's brand might opt for cute and whimsical characters.

Select an animation style that complements your brand's overall aesthetic. A brand focused on innovation might choose a dynamic and fast-paced animation style, while a brand emphasizing tranquility might prefer a smoother and more subtle approach.

Crafting Stories That Sell

A Compelling Storyline is crucial for capturing your audience's attention and effectively conveying your product's value.

• Identify Your Target Audience: Understand their needs, interests, and pain points. What challenges do they face, and how can your product help them overcome those challenges?
• Develop a Clear Narrative: Craft a Story that resonates with your audience and highlights the value of your product. This could be a problem-solution narrative, a hero's journey, or a story that focuses on the emotional benefits of using your product.
• Use a Strong Hook: Grab your audience's attention from the start with an engaging opening. This could be a relatable problem, a surprising statistic, or a visually stunning scene.
• Create a Memorable Ending: Leave a lasting impression with a satisfying conclusion. Reinforce the key message, summarize the benefits, and encourage viewers to take the next step.

Crafting Compelling Product Stories

Different narrative approaches can be used to effectively Showcase Your Product and connect with your target audience.

• Problem-Solution: Start by highlighting a common problem your audience faces. Then, introduce your product as the solution that resolves this problem and improves their lives or businesses.
• Storytelling: Craft a compelling story with characters and a plot that showcases the benefits of your product. Engage viewers emotionally and connect them with your brand through relatable characters and situations.
• Educational: Provide informative content that educates viewers about your product or service. Explain its features, benefits, and how it works in a clear and engaging way.
• Testimonial: Feature real customers sharing their positive experiences with your product. Let them explain how your product has helped them achieve their goals and overcome challenges.

Solve Customer Problems with Animation

2D Animated Product Videos provide a visual and engaging way to demonstrate how your product or service directly addresses customer pain points.

Identify Common Pain Points:

• Conduct thorough research to understand the challenges and frustrations your target audience faces.
• What are their biggest obstacles, and how does your product help them overcome these obstacles?

Showcase Solutions:

• Visually demonstrate how your product or service addresses these pain points.
• For example, if your product simplifies a complex process, show the before-and-after scenarios, highlighting the ease and efficiency your product offers.

Provide Evidence:

• Support your claims with data, testimonials, or case studies.
• Quantify the benefits of your product and demonstrate its effectiveness through real-world examples.

Offer a Clear Solution:

• Position your product as the clear solution to their problems.
• Emphasize the value it brings and how it can improve their lives or businesses.

Unlocking Video Launch Success

Measuring the effectiveness of your videos is essential for understanding their impact and optimizing your strategy for better results.

• Track Website Traffic: Use UTM parameters in your video links to identify traffic coming specifically from your video campaigns. Analyze website analytics to see which pages visitors from your videos are landing on and how they are engaging with your site.

• Measure Lead Generation: If your goal is lead generation, use Landing Pages with forms to capture leads from your video viewers. Track the number of leads generated from each video and analyze their quality.

• Analyze Conversion Rates: Track the percentage of viewers who take a desired action after watching your video, such as making a purchase, signing up for a trial, or requesting a demo. This helps you understand which videos are most effective at driving conversions.

• Monitor Engagement Metrics: Pay attention to metrics like watch time, completion rate, and shares. These metrics provide insights into viewer engagement and the overall effectiveness of your video content.

Measure Your Video's Success

Tracking key metrics provides valuable insights into the performance of your 2D Animated Product Video campaign, allowing you to make data-driven decisions and optimize your strategy.

• Watch Time:

  This metric indicates how long viewers are engaged with your video. Higher watch times suggest that your content is interesting and relevant to your audience.

• Completion Rate:

  The percentage of viewers who watch your video all the way through. A high completion rate indicates that your video is engaging and holds viewers' attention.

• Click-Through Rate:

  If your video includes a call to action, track the percentage of viewers who click on it. This metric measures the effectiveness of your call to action and your video's ability to drive traffic to your website or landing page.

• Shares:

  The number of times your video is shared on social media. High share counts indicate that your video is resonating with your audience and has the potential to reach a wider audience organically.

• Leads Generated:

  If your goal is lead generation, track the number of leads generated from your video campaign. Analyze the quality of these leads to determine the effectiveness of your video in attracting potential customers.

• Conversions:

  Ultimately, you want to track the number of viewers who take a desired action after watching your video, such as making a purchase or signing up for a free trial. This is the most important metric for measuring the overall success of your video campaign.

Transforming Product Videos into Interactive Experiences

Incorporate elements like quizzes, polls, or clickable hotspots within your videos. This allows viewers to actively participate and learn more about your product in a fun and engaging way.

Personalized Content

Tailor your video content to specific audience segments based on their demographics, interests, or past interactions with your brand. Personalized videos can create a more relevant and engaging experience for each viewer.

Gamification

Use game mechanics like points, badges, or leaderboards to encourage viewer participation and engagement. This can make learning about your product more fun and rewarding.

Call to Action

Encourage viewers to take a specific action after watching your video, such as visiting your website, signing up for a newsletter, or requesting a demo. A clear and compelling call to action can significantly improve conversion rates.

How 2D animated product video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating the smoothness, fluidity, and overall polish of the 2D animation.
7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the video.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated product video examples 2024, n=14500 videos within duration <3 minutes, across industries. (30/14500 = 0.00206 ~ 0.21% rounded to 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.