Imagine your brand's message, crystal clear and instantly engaging. What if you could connect with your audience on a deeper level? I am excited; today, in this article, we explore the power of 2D explainer videos. What we've discovered is that these videos are more than just marketing tools; they're catalysts for growth, transforming complex information into easily digestible narratives. Our research reveals some compelling data showcasing their effectiveness - let's explore 30 examples.
$271.2 billion is the expected spending on digital advertising in 2023.
Over 2 billion people stream videos on Facebook each month.
5 billion YouTube videos are viewed on average every day.
These staggering statistics reveal the immense potential of video marketing, and 2D explainers are perfectly positioned to capitalize on this trend. They cut through the noise, simplify your message, and resonate with your audience. Today we explore more than 30 Compelling 2D Explainer Marketing Video examples, that immediately grabbed our attention and got us excited
TravelBank is a solution to manage cash flow and spending. This video is designed to highlight the benefits of using TravelBank to manage travel and expenses.
Video Design - The video uses a clean and simple aesthetic, with flat colors and bold lines. A suitcase is used as the central theme for the video, icons are used for each of the main features, like booking, expense, and travel. These visuals and the smooth transitions between scenes, make the video engaging.
This Marketing Explainer Video effectively communicates the benefits of TravelBank. It shows how TravelBank can help businesses manage their spending, book travel, and track expenses, all within one platform. This is shown through the animation of the suitcase. The tone of the video is informative and professional, and it effectively conveys the value proposition of TravelBank to its potential audience. The visuals create a professional and trustworthy feel, and the clear and concise narrative makes the message easy to understand.
The visual storytelling in this Visa video is truly captivating. The use of minimal 2D elements creates a clean aesthetic, making the information easily digestible. We appreciate how effectively the video explains complex financial processes using simple visuals. From the globe illustrating slow traditional transfers to the dynamic arrows representing growth, every element serves a purpose. This is a best explainer video. The video highlights the benefits of Visa Direct for both businesses and consumers, focusing on faster, more secure transactions.
The videos upbeat electronic music complements the visuals, adding to the overall dynamic feel. We love the smooth transitions between scenes, maintaining viewer engagement. The color palette, primarily Visas blue and yellow, is consistent and reinforces the brand identity. The retail context scene at the checkout counter grounds the concept in a relatable setting. This video exemplifies how impactful minimalism can be in an explainer video.
What We Can Learn
Let simple visuals tell a compelling story, driving conversions.
PepsiCo is working to make their packaging recyclable, compostable, or biodegradable by 2025. This video is designed to provide information on the environmental benefits of compostable packaging.
Video Design - The video utilizes a simple and engaging Marketing Explainer Video style. Bright colors, clean lines, and playful animations like the worm wriggling through the soil help make the video visually appealing and easy to understand. Icons, like the hexagons with different colored borders, are simple and effective in illustrating the key concepts.
The animated illustrations clearly depict the compost process and the benefits it provides for the environment. The animation style conveys a friendly and educational tone, making the information accessible and engaging. Vibrant colors in the animation emphasize the positive and beneficial aspects of compostable packaging. The bright and simple design makes the information easy to digest and helps viewers understand the concept. This style effectively communicates the objective of the video, which is to raise awareness about compostable packaging and its positive impact on the environment.
The video begins with a captivating 3D isometric representation of FireMon's logo, introducing us to a solution that's as visually appealing as it is powerful. FireMon Automation takes a comprehensive approach to security, offering four distinct levels of automation, seamlessly transitioning from Automated Design to Continuous Adaptive Enforcement. This 2D Explainer Marketing Video demonstrates FireMon's ability to address the growing need for intelligent security in a rapidly evolving digital landscape.
Each automation level is visually compelling, showcasing how FireMon empowers organizations to take control of their security posture, from proactive risk scoring to automatic remediation of security issues. The video concludes with a bold call to action, inviting viewers to Get started with FireMon Automation today, leaving a lasting impression that resonates with the modern security professional seeking efficient, comprehensive solutions.
What We Can Learn
Match your style to your target audience. authenticity builds connection.
With its clear visuals and concise narrative, this 2D explainer marketing video effortlessly communicates the benefits of Cisco Meraki's cloud-managed IT solutions. The sleek 2D animation and consistent color palette create a cohesive and engaging viewing experience. By addressing common business challenges, the video resonates with its target audience, effectively showcasing Meraki's value proposition.
The video's strong focus on customer acquisition and growth, along with a clear call to action, further reinforces its marketing objective. The animation of growing customer numbers and revenue streams subtly prompts viewers to consider partnering with Meraki. This video demonstrates the power of a focused message and compelling visuals in a 2D explainer format.
What We Can Learn
Clear visuals + concise story = instant understanding, driving conversions.
The dynamic visuals and vibrant color scheme of this 2D explainer marketing video for MongoDB Atlas instantly capture attention. We appreciate the clarity and conciseness with which it showcases the platform's features, effortlessly explaining complex concepts like data mapping and multi-cloud clustering.
The clever use of animation, such as the expanding cylinder visualizing scaling, effectively reinforces the key messages. MongoDB Atlas positions itself as the perfect partner for developers looking to build and scale efficiently, making us all excited about the possibilities it unlocks.
What We Can Learn
Clear, concise explanations build trust; viewers feel confident in your product.
In this standout 2D explainer marketing video, Western Digital demonstrates the critical role of data storage in connected vehicles. We are captivated by the sleek animation style and how it effectively simplifies intricate technological concepts. The video makes it crystal clear why reliable storage is paramount for safe and reliable vehicle operation.
The thoughtful sound design adds another layer of engagement, subtly mirroring the flow of data and system monitoring. The video is a brilliant example of how to elevate technical content with a design-forward approach. We loved the way it highlights Western Digital's commitment to improving vehicle safety through advanced storage solutions.
What We Can Learn
Simplify complex tech with sleek visuals, making your product instantly understandable and desirable.
CareATC helps employers create healthier, happier employees while reducing healthcare spend. This video is designed to explain the benefits and solutions offered to businesses.
Video Design - The video uses a bright and clean design style, featuring flat illustrations, bold colors, and simple animations. This creates a fresh and engaging Best Explainer Video, which is easy to understand and memorable. The video uses an animated hospital building as a visual metaphor, further emphasizing the healthcare element of the company.
The use of bright and bold colors, like teal, orange, and purple, draws the viewer's attention to important information on screen. The graphic design uses an illustrative style to present the features, while the bold color palette makes the video visually appealing, emphasizing the modern, innovative nature of the company. The visual style helps to create a positive and upbeat tone, while also communicating the value and results that can be delivered.
CSL is a global biotherapeutics company dedicated to developing innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. The video is designed to showcase the company's legacy and commitment to improving lives.
Video Design - The video uses a Marketing Explainer Video style, featuring a simple and clean design. The video utilizes a timeline with significant milestones, featuring bold text and colorful graphics, effectively communicating the company's history and progress, emphasizing their dedication to innovation and medical advancement.
The video's visual style effectively communicates the objective of the video, highlighting the company's history of scientific breakthroughs and their commitment to improving the quality of life. The animated timeline and illustrative graphics provide a clear and engaging narrative, showcasing the company's dedication to saving lives through innovative biotherapies. The overall tone of the video is informative, inspiring, and reassuring, leaving viewers with a positive impression of the company and its impact on the world.
The visual language in this 2D explainer marketing video for WalkMe speaks volumes. By showcasing common frustrations we have with technology, it instantly establishes relatability, making the video's message all the more impactful. The vibrant, futuristic aesthetic and dynamic animations draw us into a narrative of overcoming digital hurdles.
We loved how simple yet effective visual metaphors, like the rocket ship symbolizing success, communicate complex concepts effortlessly. This smart design choice makes the video both engaging and easy to digest, leaving a lasting impression of WalkMe as a solution for conquering the digital world.
What We Can Learn
Craft a clear narrative arc, showing the problem and your solution for a satisfying experience.
Printify helps people start and grow online businesses. This video is a powerful marketing tool, showcasing new product lines in skincare, supplements, and coffee. It uses bright colors and simple graphics to communicate the key benefits of these product lines, such as customization and the ability to sell products through an online store.
Video Design - The video features the product lines in a simple and easy-to-understand manner, emphasizing the customizability of the labels. The products are featured with a bright and bold Your Brand Here text, which highlights the ease of branding and customization.
This Marketing Explainer Video effectively communicates the company's value proposition through the simple use of color and graphics. The video's design uses bold and clear visuals to showcase the benefits of each product line, and the animated graphics give the video a dynamic and engaging feel. The upbeat tone of the video creates a positive and exciting vibe, attracting entrepreneurs to join this profitable industry.
Comarch specializes in automating network management for telecommunications companies. This video is a powerful example of how sustainable energy consumption can be achieved without compromising network performance.
Video Design - The video uses a clean and minimalist design style, focusing on simple, impactful graphics to illustrate the key points. A single male character guides the viewer through the narrative, making it easy to follow and comprehend.
The video uses strong colors like blue and red to highlight the central theme of energy sustainability. This tone is carried throughout the video, culminating in a visual representation of a sustainable network in the form of a glowing sphere. This representation is engaging and visually compelling, driving the video goal of promoting automated network management as the solution for telcos to achieve sustainable energy consumption.
13. PacketLight Visual 2D Marketing Video - Drive engagement implicitly
In this impactful 2D Explainer Marketing Video, PacketLight Networks demonstrates the power of visual storytelling in B2B marketing. We all appreciate the way complex technological concepts are simplified through engaging animations and clear graphics. The consistent use of vibrant colors against a dark background creates a modern aesthetic that grabs attention and holds it.
The video's strength lies in its succinct delivery of key information, leaving a lasting impression on the viewer. PacketLight Networks' 400G solution is presented as a game-changer, addressing the ever-increasing bandwidth requirements. The visualization of data flowing through fiber optic networks and the animation of pluggable modules showcase the practicality of their technology, making it instantly relatable.
What We Can Learn
Animate your tech, making it easy to understand and boosting viewer engagement.
Siemens Teamcenter Quality is a cloud-based software product that can enhance collaboration between automotive suppliers. The video is designed to show how the software can make communication more efficient.
Video Design - The video utilizes a Marketing Explainer Video style. Simple graphics and animations are used to depict the functionality of the software. The user interface has clean graphics with simple icons and a straightforward layout. The color palette consists of black, white, and blue, which gives a professional and modern feel.
The video visual style effectively conveys the benefits of the software. By showing a user interface with straightforward functions, the video showcases the ease of use. The simple animations and graphics emphasize the speed and efficiency of the software. The clean and modern design reinforces the company's reputation as a reliable and cutting-edge technology provider. The overall tone of the video is professional, confident, and informative.
We admire this sleek 2D explainer marketing video by Avast, which effortlessly showcases the critical importance of efficient patch management. The video cleverly illustrates the frustration of manual patching and the dire consequences of neglecting it, such as data breaches and ransomware attacks. We love how the isometric visuals and smooth animations effectively convey complex technical information in an easy-to-understand format, making the video highly engaging for businesses.
In the latter half, the video shifts to highlight Avast Patch Management's automated solution. The clear visuals of the cloud console managing and deploying patches across multiple platforms instantly communicate the product's efficiency and scope. Avast emphasizes its expertise and innovation, promising to protect time, money, and businesses from cyber threats, making a compelling case for its patch management solution.
What We Can Learn
Visually demonstrate problem-solution, creating a compelling narrative that inspires action.
We love the way this KIOXIA marketing explainer video showcases the power and potential of flash memory. From smartphones to self-driving cars, the video dynamically demonstrates how KIOXIA's innovative technology shapes our digital experiences. The vibrant color palette and energetic music create a sense of excitement, while the clear, concise narration and visuals make complex technical concepts easily digestible.
The 3D animations of BiCS FLASH technology and XFMEXPRESS devices are particularly impressive, allowing viewers to see the inner workings of these groundbreaking products. This video effectively highlights KIOXIA's commitment to pushing the boundaries of memory technology, inspiring us with a glimpse into the future of data storage.
What We Can Learn
Inspire viewers with a glimpse into the future, showcasing your product's potential impact.
Segment helps businesses gather valuable data about how users interact with their websites, apps, and servers. The video is designed to explain how Segment can streamline this process, making it easier for businesses to collect and analyze data.
Video Design - The video uses clean, modern graphics, a simple color palette with a focus on vibrant greens and purples, and a minimalist style. The graphic elements are clear and easily understandable, making this a good Marketing Explainer Video. The core product features are presented in a clear, straightforward, and easy-to-follow format, employing a simple animation style. This approach uses bright colors, simple animations, and clear labels to visually represent the flow of data through Segment, which enhances the overall clarity and effectiveness of the video.
The video uses a playful and upbeat tone while emphasizing the benefits of using Segment. This tone is further strengthened by the use of simple, animated graphics and a minimalist aesthetic. The video clearly demonstrates how Segment helps companies collect and send data to different destinations.
Rx EDGE is a healthcare marketing and advertising company that helps companies reach patients in the pharmacy. The video is designed to demonstrate how the program helps educate and empower patients about prescription alternatives at the point of care.
Video Design - This is a Marketing Explainer Video. The video uses simple illustrations and animations to tell a story that is both engaging and informative. The color scheme is bright and colorful, creating a positive and inviting tone for viewers. The visual style is clear and concise, making the information easy to understand.
The video effectively communicates the value of the program by using clear and concise visuals to show how it reaches millions of patients at the point of care. The bright and engaging tone helps make the information more relatable and memorable. The design choice of a Marketing Explainer Video ensures that the information is easy to digest and helps the viewer understand the benefits of the program.
Shiftgig connects businesses with an on-demand workforce through their mobile platform. This video is designed to highlight the ease of use of Shiftgig.
Video Design - This Marketing Explainer Video uses bold bright colors, simple graphics, and clear lines to illustrate how easy it is to connect with and manage a flexible workforce. The icons are straightforward, and the minimal design makes the video clear and easy to understand.
The animated video clearly displays how Shiftgig connects businesses and workers in real time. The video uses a clean, modern visual style, simple animations, and an upbeat tone. The graphics clearly explain the process of connecting businesses with hourly workers through the platform. The video is designed to promote the easy-to-use platform that offers a powerful solution for both businesses and workers.
This is a powerful Marketing Explainer Video that effectively introduces the solution and its features to potential customers. The video uses a minimalist style with bright colors and clear graphics, making it visually appealing and easy to understand. The video utilizes animated characters to represent the IT team and the employees they are trying to reach, creating a relatable and engaging experience for viewers.
Video Design - The design is simple yet effective, using flat characters and text boxes with clear lines. The characters interact with the product using their mobile devices, showcasing how the solution is integrated into their daily work. This approach makes the complex issue of managing and securing endpoints easier to understand.
The video's visual design clearly and concisely communicates the message. The upbeat tone conveys the sense that the solution offers a more efficient and stress-free way to manage endpoints. The animations highlight the challenges and issues that the product resolves, like security threats and data leaks, making the benefits of the solution clear to viewers.
We adore the seamless way this 2D Explainer Marketing Video by Schneider Electric visualizes complex concepts. The use of QR codes and digital logbooks is cleverly demonstrated, perfectly illustrating the power of native connectivity. We are particularly impressed by the smooth transitions between scenes, showcasing diverse applications of EcoStruxure. This detailed and informative video makes a strong case for the tangible benefits of the technology. It's also a prime example of how a complex solution like EcoStruxure can be explained clearly and concisely using 2D animation. The vibrant green and white color scheme adds a touch of modern dynamism, reflecting the innovative nature of Schneider Electric.
The Smarter Sorting and US Ecology partnership video is designed to show retailers the benefits of their waste classification and compliance services. This video is a powerful tool for engaging retailers and showcasing the value of their solution.
Video Design - The video uses clean and simple visuals, bold fonts, and vibrant, solid colors, creating a lively and easy-to-understand experience. This visual style effectively communicates the objective of the video, showing retailers how to make more efficient decisions about back-of-store processes, in a way that is both professional and engaging.
The video uses a conversational tone to create a feeling of collaboration, while showcasing the ease of use and value of the solution. This approach makes the video relatable and persuasive, helping retailers understand the benefits of using the service.
The vibrant visuals in this 2D explainer marketing video for Freshdesk Contact Center are a masterclass in capturing attention. We are immediately drawn into the narrative of overloaded customer support teams, a story told with clever metaphors like the data-filled cloud and the hourglass symbolizing dwindling time. The video's upbeat pace and dynamic animation create an engaging experience that keeps us hooked.
We all know the frustration of searching through endless call recordings. This video showcases the elegance of Freshdesk's post-call transcripts feature, highlighting its searchability and contextual relevance. It leaves us wanting the same efficient, searchable solution for ourselves, proving the power of clear, visually driven storytelling.
What We Can Learn
Highlight a relatable problem then showcase your solution's elegance.
Syncsort Cloud helps businesses access data from various sources, both on-premises and in the cloud, to build new products and services. This video is designed to demonstrate the benefits and potential of the solution.
Video Design - The video uses a simple and clean design style, with a blue background and white and green graphics. It features a series of animated icons and illustrations, which effectively convey the key features and benefits of the solution. The video is a Marketing Explainer Video, as it focuses on the problem of accessing data, and the solution provided by Syncsort.
The design of the video clearly communicates the objective, which is to highlight how Syncsort Cloud can help businesses leverage their data. The visual style is minimalist, consistent, and engaging, with a positive and professional tone, which reflects the brand's approach towards data management and innovation. The use of icons and animated graphics helps to keep the video interesting and visually appealing. This makes the video effective at engaging the intended audience and communicating the message of the brand.
We admire the way this 2D video effortlessly illustrates complex technical concepts through visually striking animations. The use of isometric perspective gives the video a modern and engaging feel. It immediately captures the developer's challenge of balancing security and productivity. We love how the video showcases the seamless integration of 1Password with popular developer tools like GitHub, enabling faster and more secure authentication.
The sleek design, coupled with punchy messaging, quickly conveys the product's value proposition. It beautifully simplifies the process of generating, storing, and deploying SSH keys, eliminating common developer headaches. This video stands as a brilliant example of how 2D animation can showcase a product's power with sophistication and clarity.
What We Can Learn
Prioritize clean visuals and concise messaging for maximum impact.
Yggdrash is a blockchain protocol aiming to solve scalability and utility issues. It's a game-changer, offering a unique structure that addresses these challenges head-on.
Video Design - This video uses a minimalist design with line drawings, green circles, and basic icons. It's a visual representation of a blockchain protocol, reminiscent of Marketing Explainer Video. The animation style and overall design choice make it appear friendly and approachable.
The use of icons and simple graphics helps explain a complex subject matter, making it easier for the audience to understand. The video's overall tone is informative and optimistic, conveying confidence in the protocol's ability to overcome challenges.
MCI offers code modernization solutions that use artificial intelligence to refactor legacy code. This is a powerful tool for any company looking to modernize their codebase.
Video Design - The video uses a clean, minimalist design with a focus on graphics and text, reflecting the modern approach to code modernization. A simple background and clear, concise graphics help communicate the complex process of code refactoring.
This Marketing Explainer Video is a great way to showcase the benefits of using AI for code refactoring. The animation is smooth and engaging, and the colors are bright and eye-catching, making it a compelling and informative video.
Radix is a high-throughput protocol for building decentralized applications, tokens, and coins. It's designed to be used in the decentralized finance, DeFi, ecosystem.
Video Design - This Marketing Explainer Video is clean, simple, and uses animation elements to enhance the narrative. The abstract animated shapes are simple and engaging, the graphics are sharp and well-defined, visually appealing to a professional audience. The video features a simple color palette, with cool colors dominating the color scheme. This color palette reflects the technology behind Radix, while maintaining a clean and professional tone.
The video's clean graphics and animation style successfully communicate the idea of a high-throughput protocol for building decentralized applications. The design style and narrative create a cohesive and professional tone that is engaging for its target audience.
Ascendum Makina presents a video to highlight the Hill Assist function on Volvo's G series articulated dump trucks. The video is designed to show operators how the feature can make working in challenging terrain safe and comfortable.
Video Design - The video begins with a clear and concise message delivered by an Ascendum representative in front of a Volvo truck. The video then shifts to a dynamic visual style. The visual design utilizes modern 3D graphics and a clean, minimalist color palette. The color palette is clean, bright, and consistent. The 3D graphics, transitions, and visual effects are of high quality. The use of animation, text, and images creates a dynamic visual experience that effectively conveys the benefits of the Hill Assist feature. This 2D Explainer Marketing Video uses animation to illustrate the function of Hill Assist, making it easy for viewers to understand its benefits.
The video efficiently communicates the objective using visual design and narration. The visual style emphasizes that Hill Assist is a straightforward and reliable feature, ensuring a safe and comfortable driving experience. The video successfully uses the Hill Assist feature to highlight the quality, and effectiveness of Volvo's G series trucks, promoting the brand image of both Ascendum and Volvo.
The striking use of iconic athlete silhouettes immediately hooks us, setting a powerful tone of achievement. We love how the video boldly positions Alation as the GOAT of data catalogs, celebrating its ten-year journey with pride.
The animation expertly blends 2D graphics with dynamic transitions, effortlessly conveying Alation's leadership. The stadium scene filled with achievement banners creates an impactful visual, showcasing Alation's dominance in data governance and intelligence.
What We Can Learn
Dynamic transitions keep viewers hooked, making your message memorable.
FAQ
How can 2D explainer videos help me achieve my specific marketing objectives?
What are the different styles of 2D explainer videos, and which one is best suited for my brand?
Different 2D explainer video styles include:
* Whiteboard animation: Simple, engaging, and cost-effective.
* Motion graphics: Dynamic and visually appealing, ideal for complex data.
* Character animation: Creates relatable narratives and builds emotional connections.
The best style depends on your brand and message.
How can I adapt a 2D explainer video style to match my brand's visual identity?
Adapt a 2D explainer video style to your brand by:
* Using brand colors and fonts
* Incorporating brand logos and imagery
* Maintaining a consistent tone and style
What are the typical costs associated with producing a 2D explainer video?
Typical costs for a 60-second 2D explainer video range from $1,000 to $6,000.
How long does it typically take to produce a 2D explainer video from concept to completion?
Production typically takes 3-8 weeks.
What are the key elements of a successful 2D explainer video script?
Key elements of a successful script:
* Clear and concise message
* Compelling narrative
* Strong call to action
How can I ensure my 2D explainer video effectively communicates my key message?
Ensure effective communication by:
* Using clear and concise language
* Focusing on the viewer's needs
* Using strong visuals
What are some best practices for using 2D explainer videos in different industries?
Best practices for 2D explainer videos vary by industry. Research your target audience and industry trends.
How can I incorporate my existing brand assets into a 2D explainer video?
Existing brand assets, such as logos and product images, can be incorporated to reinforce brand identity.
What are the different animation techniques used in 2D explainer videos?
Common 2D animation techniques include whiteboard animation, motion graphics, and character animation.
What is the ideal length for a 2D explainer video?
The ideal length is generally 60-90 seconds, but it depends on the complexity of the message.
How can I use 2D explainer videos to explain complex concepts simply?
Explain complex concepts simply by:
* Using visual metaphors
* Breaking down information into digestible chunks
* Using a clear and concise narrative
What are some common mistakes to avoid when creating a 2D explainer video?
Common mistakes to avoid:
* Using jargon
* Making the video too long
* Not having a clear call to action
What questions should I ask a potential 2D explainer video production company?
Questions to ask a production company:
* Experience and portfolio
* Production process and timelines
* Pricing and payment terms
What are the different stages of the 2D explainer video pre-production process?
The 2D explainer video pre-production process includes:
* Concept development
* Scriptwriting
* Storyboarding
* Style guide creation
How to plan and optimize 2D Explainer Marketing Videos?
Data-Driven Creativity: "Data without creativity is like a ship without sails." - Shiv Singh. Advids believes data informs, not dictates, creativity. For a healthcare client, we used market research to identify key audience concerns about a new medical device. This informed the 2D explainer video's script, visuals, and tone, leading to a 25% increase in website traffic.
Actionable: Combine data insights with creative storytelling for impactful results.
Visual Storytelling Mastery: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leverages the power of color psychology. For a food and beverage client, we used vibrant, appetizing colors in their 2D explainer video to evoke positive emotions and drive cravings, resulting in a 15% boost in sales.
Actionable: Use color strategically to evoke desired emotions and reinforce brand identity.
Iterative Refinement: "The main thing I try to do is to make it look like I'm working really hard." - Ed Catmull. At Advids, we believe in the power of iteration. For an e-commerce client, we tested different versions of their 2D explainer video with target audiences, gathering feedback and refining the animation, pacing, and messaging. This iterative process led to a 30% improvement in click-through rates.
Actionable: Embrace iterative feedback and refinement for optimal video performance.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids prioritizes audience understanding. For a real estate client, we developed distinct 2D explainer videos tailored to different buyer personas (first-time homebuyers, investors, etc.), resulting in a 20% increase in lead generation.
Actionable: Tailor video messaging to specific audience segments for maximum impact.
Authentic Brand Voice: "The more you like yourself, the less you are like anyone else, which makes you unique." - Walt Disney. Advids helps clients discover and amplify their unique brand voice. For a non-profit organization, we infused their 2D explainer video with their core values and mission, resulting in a 35% increase in donations.
Actionable: Infuse videos with authentic brand personality to resonate with target audiences.
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Why Advids for 2D Explainer Marketing Video?
At Advids, we specialize in crafting high-quality, original 2D explainer videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of visual storytelling. We've completed over 320 successful 2D explainer video projects. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Customized 2D Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other 2D animated content. Your brand, style, and target audience are at the forefront of our creative process. The Art of Animated Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Powered by Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your 2D explainer videos are visually stunning and leave a lasting impact.
A Partnership Built on Collaboration:
Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately reflected in the final animation. Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D explainer videos.
Ready to unlock the potential of 2D Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Explainer Marketing Video?
A 2D explainer marketing video is a short, animated video that simplifies complex information about your product, service, or concept. These videos typically combine engaging visuals, concise narration, and background music to create an informative and memorable experience for viewers. Their primary purpose is to educate potential customers, build brand awareness, and ultimately drive action.
2D explainer videos are used in a variety of marketing contexts, including website content, social media campaigns, email marketing, and sales presentations. They can be used to introduce a new product or service, explain a complex process, or simply tell your brand story in a compelling way.
What do top 2D Explainer Marketing Videos have in common?
Character Animation -
Animated characters are used to represent people, products, or concepts, making the video more engaging and relatable.
Visual Storytelling -
The video uses visuals to tell a story, making it more memorable and impactful.
Clear Call to Action -
The video includes a clear call to action, guiding viewers towards the desired next step.
Motion Graphics -
Dynamic motion graphics are used to illustrate key concepts and enhance visual appeal.
Whiteboard Animation -
A simple and effective style that uses hand-drawn visuals to explain complex ideas.
Animated Icons -
Icons are used to represent different elements of the story, making it easier to understand.
Minimalist Design -
A clean and uncluttered design that focuses on the key message and avoids distractions.
Dynamic Transitions -
Smooth transitions between scenes keep viewers engaged and maintain the flow of the video.
Interactive Elements -
Interactive elements like quizzes or polls can be incorporated to increase engagement.
Screen Recording -
Screen recordings can be used to demonstrate software features or processes.
Product Demo -
A visual demonstration of how the product works and its key features.
Animated Infographics -
Infographics are used to present data and statistics in a visually appealing way.
What makes 2D Explainer Marketing Video effective?
A captivating 2D explainer marketing video is a powerful tool for engaging your audience and driving conversions. It is a design to capture attention, simplify complex information, and ultimately persuade viewers to take action.
A successful 2D explainer marketing video is driven by a clear understanding of your target audience and their needs. It uses visuals to tell a story that resonates with viewers, making it more memorable and impactful. The video should be concise and to the point, focusing on the key benefits of your product or service.
Methods for creating effective 2D explainer marketing videos include using high-quality animation, incorporating a clear call to action, and leveraging the power of storytelling. By following these best practices, you can create videos that effectively communicate your message, build brand awareness, and drive conversions.
How long should your 2D Explainer Marketing Video be?
A well-crafted 2D explainer marketing video is a powerful tool for engaging your audience and driving conversions. It is a design to capture attention, simplify complex information, and ultimately persuade viewers to take action.A successful 2D explainer marketing video is driven by a clear understanding of your target audience and their needs. It uses visuals to tell a story that resonates with viewers, making it more memorable and impactful. The video should be concise and to the point, focusing on the key benefits of your product or service.
Pre-Production Questions
What is the primary goal of the video?What is the target audience for the video?What is the key message you want to convey?What are the main pain points you are addressing?What is the desired call to action?How long is the attention span of your target audience?What is the budget for the video?
How to create 2D Explainer Marketing videos?
A well-crafted 2D explainer marketing video is a powerful tool for engaging your audience and driving conversions. It is a design to capture attention, simplify complex information, and ultimately persuade viewers to take action.A successful 2D explainer marketing video is driven by a clear understanding of your target audience and their needs. It uses visuals to tell a story that resonates with viewers, making it more memorable and impactful. The video should be concise and to the point, focusing on the key benefits of your product or service.
Pre-Production
Define target audienceDevelop a storyboardWrite a scriptChoose animation style
Production
Create visualsRecord narrationAdd music and sound effectsEdit and refineRender and export
Boost Your Brand with Explainer Videos
2D Explainer Videos are a powerful tool for boosting brand awareness. They allow you to reach a wider audience, tell your Brand Story in a captivating way, and leave a lasting impression.
Engaging Storytelling
Instead of simply listing features, Craft a Narrative that resonates with your audience. Use humor, relatable characters, or emotional hooks to make your brand memorable.
Strategic Distribution
Maximize your video's reach by going beyond just posting on YouTube and social media. Consider influencer marketing, running contests that encourage sharing, or partnering with relevant websites to embed your video.
Clear Call to Action
Don't leave viewers wondering what to do next. Include a clear call to action, such as visiting your website, following your social media channels, or signing up for your newsletter.
Track and Optimize
Use Video Analytics to understand how your audience is interacting with your video. Track metrics like watch time, engagement, and click-through rates to identify areas for improvement and optimize your strategy.
Explainer Video Strategies for Product Launches
2D explainer videos come in various formats, each tailored to specific marketing goals.
Product-Focused Videos
Product Demo Videos: Provide a visual demonstration of how your product works and its key features.
Feature Highlight Videos: Focus on a specific feature or benefit, ideal for highlighting unique selling points.
Customer-Focused Videos
Testimonial Videos: Feature satisfied customers sharing their positive experiences, building credibility.
How-to Videos: Provide step-by-step instructions on using your product or solving a problem, adding value for customers.
Brand-Focused Videos
Brand Story Videos: Share your brand's origin, mission, and values, creating an Emotional Connection with your audience.
Company Overview Videos: Provide an overview of your company, its history, and its offerings, ideal for introducing your brand to new audiences.
Engage Your Audience With Interactive Videos
2D explainer videos can significantly enhance Customer Engagement by capturing attention and fostering interaction.
Interactive Elements
Incorporate Interactive Elements like quizzes, polls, or clickable buttons to keep viewers actively involved.
Community Building
Use videos to spark conversations and build a sense of community.
Host live Q&A sessions, respond to comments, and encourage viewers to share their thoughts and experiences.
Visual Storytelling
Captivate your audience with visually appealing storytelling.
Use dynamic animation, engaging graphics, and a compelling narrative to keep viewers hooked.
Personalized Content
Tailor your videos to specific customer segments to address their unique needs and interests.
This personalized approach can significantly increase engagement.
Call to Action and Follow-Up
Encourage viewers to take the next step with a clear call to action.
Follow up with engaged viewers through email or social media to nurture the relationship.
Crafting Engaging Explainer Videos
A successful 2D Explainer Video is a blend of engaging storytelling, clear messaging, and compelling visuals.
Compelling Storyline: Craft a narrative that resonates with your target audience. Introduce a problem, present your solution, and Highlight the Benefits in a clear and concise way.
High-Quality Animation: Invest in professional animation that is smooth, visually appealing, and reflects your brand's style.
Clear and Concise Messaging: Avoid jargon and technical terms. Use simple language that is easy to understand. Focus on communicating the key benefits of your product or service.
Strong Call to Action: Guide viewers towards the desired action. Whether it's visiting your website, requesting a demo, or making a purchase, make the next step clear and easy to take.
Memorable Ending: Leave a lasting impression with a strong closing statement or visual. Reinforce your brand message and leave viewers with a positive feeling.
Crafting Captivating Stories for Product Launches
A Compelling Storyline is the backbone of a successful explainer video. It's what keeps viewers engaged and drives them to take action.
Start with a Relatable Problem: Identify a pain point that your target audience experiences. Make it clear that you understand their challenges.
Introduce Your Solution as the Hero: Position your product or service as the solution to the problem. Highlight its key features and benefits in a way that resonates with the viewer's needs.
Show, Don't Just Tell: Use visuals to demonstrate the benefits of your solution. Instead of simply stating that your product saves time, show a visual representation of how it does so.
Evoke Emotions: Connect with your audience on an emotional level. Use Storytelling techniques to create empathy, excitement, or a sense of urgency.
End with a Clear Call to Action: Guide viewers towards the next step. Whether it's visiting your website, signing up for a free trial, or making a purchase, make it clear what you want them to do.
Mastering Video Marketing for Product Launches
Integrating 2D Explainer Videos effectively into your marketing strategy requires careful planning and execution.
Define Your Target Audience
Understand your ideal customer's demographics, interests, and pain points.
This will help you tailor your video content to resonate with them.
Set SMART Marketing Objectives
Define specific, measurable, achievable, relevant, and time-bound goals for your videos.
Do you want to increase brand awareness, generate leads, or drive sales?
Create a Content Calendar
Plan your video content in advance.
This will ensure that your videos are aligned with your overall marketing strategy and that you have a consistent stream of content.
Promote Your Videos Across Multiple Platforms
Share your videos on your website, social media channels, email newsletters, and relevant industry websites.
Track and Analyze Your Results
Use video analytics to monitor your video's performance.
Track metrics like views, watch time, engagement, and conversions to measure the effectiveness of your videos and identify areas for improvement.
Unlocking Video Success: Measuring Your Launch Impact
Measuring the effectiveness of your 2D explainer videos is crucial for optimizing your strategy and achieving your marketing goals.
Views and Reach: Track the number of views your video receives across different platforms. This indicates the reach of your video and its potential to generate awareness.
Engagement Metrics: Monitor likes, comments, shares, and click-through rates. These metrics reveal how viewers are interacting with your video and whether it's capturing their attention.
Website Traffic and Conversions: If your video includes a call to action to visit your website, track the traffic generated from the video. Analyze conversion rates, such as form submissions or purchases, to measure the video's impact on Lead Generation and sales.
Lead Generation: If your video promotes a lead magnet, track the number of leads captured through the video. This indicates the effectiveness of your video in attracting potential customers.
Sales Impact: If your video is part of a sales funnel, track the number of sales generated from viewers who watched the video. This helps you understand the video's contribution to your bottom line.
Empower Your Sales Team with Video
Prospect Education and Engagement: Provide your sales team with explainer videos that clearly explain your product or service. These videos can be used in email outreach, social selling, or during initial sales calls to educate prospects and pique their interest.
Address Common Objections: Create videos that address frequently asked questions and common objections. This equips your sales team with readily available resources to overcome hurdles and move prospects further down the sales funnel.
Enhance Sales Presentations: Incorporate explainer videos into sales presentations to make them more engaging and informative. Videos can help capture attention, simplify complex concepts, and reinforce key selling points.
Improve Follow-Up Communication: After a sales call or meeting, send prospects relevant explainer videos to reinforce key messages and keep them engaged. This can help nurture leads and increase the likelihood of closing deals.
Track Video Engagement: Monitor which videos your sales team is using and how prospects are interacting with them. This data can provide valuable insights into prospect interests and help tailor future sales conversations.
Spread Your Launch Video Far and Wide
Distributing your 2D explainer videos strategically is essential for maximizing their reach and impact.
Website Integration:
Embed your videos on your website's homepage, product pages, or blog posts. This provides valuable content to visitors and can improve engagement and conversion rates.
Social Media Marketing:
Share your videos on social media platforms like YouTube, Facebook, LinkedIn, and Twitter. Tailor your video format and Messaging to each platform's audience.
Email Marketing:
Include your videos in email newsletters and marketing campaigns to engage subscribers and drive traffic to your website or landing pages.
Paid Advertising:
Run paid advertising campaigns on platforms like Google Ads and social media to reach a wider audience and target specific demographics.
Video Sharing Platforms:
Upload your videos to platforms like YouTube and Vimeo to increase their visibility and searchability. Optimize your video titles, descriptions, and tags for relevant keywords.
Turn Viewers into Leads with Video
2D explainer videos can be a highly effective tool for capturing leads and building your email list.
Compelling Call to Action: Include a Clear and Concise Call to Action in your video, encouraging viewers to take the next step, such as visiting a landing page, signing up for a free trial, or downloading a resource.
Offer a Valuable Lead Magnet: Provide an incentive for viewers to provide their contact information. Offer a free ebook, whitepaper, checklist, or webinar in exchange for their email address.
Create Dedicated Landing Pages: Direct viewers from your video to a dedicated landing page that is optimized for lead capture. The landing page should reinforce the video's message and make it easy for viewers to submit their information.
Promote Your Video and Landing Page: Share your video on social media, embed it on your website, and include it in email marketing campaigns to drive traffic to your landing page.
Track Your Results: Monitor the number of leads generated from your video and landing page. Analyze the data to identify what's working and optimize your strategy for better results.
Case Study: How McDonald's Localized Their "I'm Lovin' It" Campaign for Global Success
Objective:
McDonald's, the world's largest fast-food chain, aimed to expand their I'm Lovin' It campaign globally, ensuring cultural relevance and resonance across diverse markets.
Approach:
McDonald's implemented a localization strategy, adapting their video content to specific cultural nuances and preferences. This included:
Language: Translating the campaign tagline and video scripts into local languages.
Visuals: Featuring local food items, cultural references, and familiar faces.
Music: Using music that resonated with local audiences.
Results: The localized I'm Lovin' It campaign achieved significant success in various international markets, demonstrating the importance of cultural sensitivity in video marketing.
Brand Awareness: The campaign contributed to a significant increase in brand awareness in key international markets.
Sales: The campaign drove a notable increase in sales, particularly in regions where localization efforts were most effective.
Key Takeaways: McDonald's demonstrated the power of Video Localization in reaching global audiences. By adapting their content to local cultures, they fostered stronger connections with consumers and achieved greater marketing success.
Case Study: How GoPro Integrated Video Marketing into Their Overall Strategy
Objective: GoPro, the action camera manufacturer, aimed to leverage video marketing to drive brand awareness, product sales, and community engagement.
Approach: GoPro implemented a multi-faceted Video Marketing Strategy, integrating video content across various channels:
Product Demonstrations: Creating high-quality videos showcasing the capabilities of their cameras.
User-Generated Content: Encouraging users to share their own GoPro footage, fostering a sense of community.
Social Media Marketing: Sharing video content across platforms like YouTube, Instagram, and Facebook.
Results: GoPro's Video Marketing Strategy proved highly effective in achieving their marketing objectives.
Brand Awareness: GoPro's video content contributed to a significant increase in brand awareness and recognition.
Product Sales: The videos drove a notable increase in product sales, particularly among adventure enthusiasts and outdoor enthusiasts.
Community Engagement: GoPro's user-generated content strategy fostered a strong sense of community among GoPro users.
Key Takeaways: GoPro's success demonstrates the power of integrating video marketing into a comprehensive strategy. By leveraging video content across various channels, they achieved significant brand awareness, product sales, and community engagement.
Case Study: How Samsung Localized Video Content for Global Success
The Challenge
Samsung, a global electronics giant, wanted to reach a wider audience and increase brand awareness in international markets. They recognized the importance of tailoring their video content to resonate with diverse cultural preferences.
The Solution
Samsung implemented a comprehensive Video Localization Strategy, adapting their video content for different regions by:
Language Translation: Translating video scripts and subtitles into local languages.
Cultural Adaptation: Adjusting the content to reflect local customs, humor, and values.
Regional Targeting: Distributing localized videos through relevant channels in each market.
The Results
Samsung witnessed a significant increase in:
Brand awareness: Improved brand recognition and positive sentiment in localized markets.
Engagement: Higher viewership, likes, and shares on social media platforms.
Sales: Increased product sales in regions where localized video content was deployed.
Key Takeaways
Video localization is essential for reaching global audiences and maximizing the impact of video marketing campaigns.
Adapting video content to local cultural nuances can enhance engagement and drive conversions.
A strategic approach to video localization can help brands expand their reach and achieve global success.
How 2D explainer marketing video examples are curated?
We dove deep into 2D explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D explainer marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining the clarity and conciseness of the core message delivery. 7.Educational Value and Entertainment Determining the balance between educational value and entertainment factor. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D explainer marketing video examples 2024, n=7300 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
