30 Engaging 2D Explainer Marketing Video Examples That Drive Conversions

1. Portrait Displays

Spending our days immersed in screens takes a toll on our eyes. Battling digital strain, facing fatigue and headaches from prolonged exposure, highlights a critical need for better protection solutions that keep up with modern life's demands without harsh compromises.

Enter Dusk from Portrait Displays, a truly insightful product explainer video showcases this scientifically backed calibrated low blue light software. Instead of a simple filter adding an orange tint, Dusk leverages human spectral responses for accuracy, revealing visuals with diminished harmful blue light yet maintaining faithful color.

2. Nutrition International Landing page explainer video

A powerful global health story, rooted in Canada's dedication, unfolds through a vibrant animation. Beginning with the remarkable fact that the nation provides a vast majority of the world's vitamin A supply, it highlights Nutrition International's pivotal role in sending these life-saving capsules, proudly displaying the Canadian flag, to distant health centers worldwide.

These small capsules carry the potential for immense change, boosting immunity and preventing blindness to dramatically improve survival. Delivering ten billion means hundreds of millions of children are empowered to learn, dream, and lead. This narrative, ideal as a landing page explainer video, beautifully illustrates profound impact, offering a truly inspiring example for effective video communication.

3. Ascendum Makina Animated content marketing

Operating powerful machinery on challenging inclines demands precision and control. This focused video from Ascendum Makina demonstrates the Hill Assist function, providing enhanced stability where it matters most. It captures attention efficiently through its concise "in 1 minute" format.

Going beyond simple description, the video effectively blends direct explanation with visual clarity, employing animated content marketing techniques. Close-ups of the control button and dashboard reinforce activation and status. Showing the Volvo articulated hauler tackling quarry terrain validates this feature's real-world value for operators, adding a sense of increased control.

This dynamic approach, using practical demonstrations alongside clear instruction, makes complex technical details instantly graspable. It's an inspiring example for others aiming to communicate specific product advantages through efficient, visually clear video storytelling.

4. Vaillant Service explainer video

In a world where everything connects, this Vaillant service explainer video makes managing your home environment feel effortlessly integrated. It compellingly visualizes putting intuitive command at your fingertips, reflecting modern lifestyle needs seamlessly.

Beyond showcasing function, the narrative visibly links smart management to genuine energy savings, inspiring a move towards greener living. Receiving remote diagnostics and maintenance delivers the quiet confidence that your home systems are looked after, demonstrating powerful communication and inspiring creators.

5. Avast Short marketing animation

Unfolding as a compelling short marketing animation, the video beautifully visualizes the digital world's dynamic growth from simple connection to a vast network of human experience. The expressive line art depicts individuals engaging in diverse activities, underscoring the profound human impact facilitated by online interaction. Avast emerges as the quiet enabler behind this evolving digital landscape.

Avast's contribution is portrayed as more than just defense; it's the assurance that empowers exploration. By demonstrating how their protection allows billions to connect safely and confidently, the video highlights security as the essential layer unlocking boundless potential. This unique perspective positions Avast as crucial for individuals to truly thrive online, limited only by imagination.

6. Staedean Animated content marketing

Confronting the common manufacturing headache of disconnected systems requires a smart solution. Staedean PLM Integration Framework provides that crucial connection.

Through powerful animated content marketing, this video brilliantly visualizes the costly data gap between PLM and ERP, showing exactly how errors and duplication plague manufacturers. It clearly positions the framework as the essential bridge, notably integrating with Microsoft Dynamics 365, a process expertly communicated through clear visuals.

This seamless integration ensures accurate, continuous data flowincluding bills of materials and engineering changesacross the enterprise, fostering a feeling of reliable control. The outcome dramatically improves production speed and product quality, offering a unified data view that empowers optimized operations, making the video itself an inspiration for conveying complex value simply.

7. Arcadia Concept explanation video

Healthcare quality management presents persistent hurdles, which Arcadia tackles effectively. A compelling concept explanation video, it moves beyond typical software demos, using clean, abstract animation to translate intricate processes into understandable steps: Assess, Measure, and Succeed. This visual strategy makes the solution approachable and suggests gaining control over complexity.

The structured pathway illuminates Arcadia's value proposition by demonstrating how organizing data leads to tangible outcomes. It clearly connects technical steps to maximizing contract performance, offering viewers an inspiring example of how to simplify complex topics and showcase real-world impact through engaging visuals.

8. PagerDuty Customer onboarding video

Navigating the complexities of digital upkeep requires more than just monitoring; it demands immediate, intelligent action. This video powerfully conveys the critical need to be ready for anything in our hyper-connected world, underscoring how uptime directly impacts customers and business outcomes.

PagerDuty showcases its digital operations management platform as the solution, seamlessly integrating machine automation with expert human response. This ensures urgent issues are directed precisely when and where needed, freeing up valuable team time. For potential users, this type of customer onboarding video effectively illustrates the shift from chaos to control, highlighting the platform's unique value in prioritizing mission critical work.

9. BURN App explainer video

Achieving weight loss breakthroughs feels within reach thanks to this product's dynamic explanation. BURN is introduced as a powerful ally against appetite and cravings, unleashing latent fat-burning potential. Like an effective app explainer video, the presentation is a masterclass in clearly conveying its unique value proposition, empowering viewers.

Its impact stems from a vibrant breakdown illustrating key components: protein, fiber, essential vitamins, and the distinctive organic LIMU seaweed blend. This visual clarity acts as a potent engine for understanding complex benefits. It provides the spark needed to ignite personal weight-loss journeys naturally.

10. Sage 100cloud Animated explanation video

Mapping the landscape of modern business management, this animated explanation video provides a clear perspective. It effectively uses visuals to simplify complex processes, establishing Sage 100cloud as a robust tool for mid-sized manufacturers, distributors, and service businesses needing more than simple accounting.

It reveals Sage 100cloud as a central hub, highlighting comprehensive capabilities across data, workflows, and decision-making. Purpose-built modules and reporting offer deep insights, enabling automation, risk reduction, and continuous improvement across supply chain and finance, leading to better business decisions. Its inherent flexibility means it evolves alongside your company, integrating with existing systems. Designed for security and compliance, this platform inspires confidence and offers inspiration for communicating complex software benefits effectively.

11. Siegwerk Concept explanation video

Finding a clear path towards circular packaging demands a structured approach, and this video delivers. Offering a compelling 7-step framework, Siegwerk presents a practical guide for businesses grappling with sustainability in packaging design.

The visual breakdown makes complex ideas like local infrastructure and economic scale digestible, providing viewers with an actionable roadmap. As a concept explanation video, its strength lies in interpreting challenges into tangible steps, highlighting Siegwerk's role as an insightful partner in building a successful, sustainable future through collaboration and strategic thinking.

12. Remote Animated marketing video

Building a truly global team shouldn't be hindered by borders and bureaucracy. This presents a significant challenge for businesses expanding internationally. Through an engaging animated marketing video, Remote vividly portrays this complexity with a world map showing diverse legal and payroll hurdles, then transforms it into a clear picture of simplified, compliant global employment.

Remote provides the solution, acting as a seamless conduit for hiring worldwide talent. By leveraging owned local entities and comprehensive infrastructure, the service effortlessly manages full-time, part-time, and contract workers across various currencies and regions. This eliminates the stress of complex international compliance, offering stability and security for your distributed workforce.

The video's crisp visuals effectively demonstrate how Remote empowers companies to tap into the world's best talent pool without budget overruns. It's an inspiring example of simplifying daunting international operations into a straightforward, affordable process.

13. Carestream Business explainer animation

Transforming non-destructive testing demands clarity and speed. Witnessing the process depicted reveals a decisive leap forward. The visual flow, from placing the component to the near-instant digital image on screen, vividly illustrates the elimination of traditional bottlenecks, offering a compelling glimpse into a significantly faster, more efficient workflow.

What truly resonates is the outstanding resolution and clarity the digital X-ray image provides, enabling rapid, accurate flaw detection with confidence. This business explainer animation cuts through technical complexity, delivering a clear picture of the enhanced productivity and maximum return on investment achievable with Digital Radiography, truly modernizing critical inspection processes.

14. Rexroth Customer onboarding video

Powering tomorrow's diverse industries requires adaptable solutions, and Rexroth's video introducing INDRADRIVE ML offers a compelling vision. It brilliantly showcases this scalable high-power drive system's surprising versatility, moving across a mosaic of applications from port operations and large cranes to green hydrogen production and electric vehicle charging infrastructure.

This illustrative approach serves effectively as a customer onboarding video, making complex system integration clear through dynamic 3D visuals. What's compelling is how this moves beyond typical product specs, highlighting the core value proposition and suggesting a powerful, future-ready component critical for navigating industrial transformation and enabling a connected, sustainable future across varied sectors.

15. CEDAR Software explainer video

Protecting the people you love most represents a huge financial commitment in America, reflected in billions spent annually on premiums. This software explainer video from Cedar unveils the profound, often surprising, truth: life insurance inherently serves others' needs.

Life's unpredictable journey constantly reshapes family situations, highlighting why many households may find themselves underprepared. The video powerfully illustrates how evaluating existing protection is essential as circumstances evolve.

Seeking the right guidance ensures you select a policy that truly provides enduring security, safeguarding your loved ones' future. It portrays proper life insurance as an essential act of responsibility, building a meaningful legacy extending far beyond your own lifetime.

16. SourceBreaker Animated marketing video

Finding that perfect candidate faster than anyone else feels like the ultimate goal. By using an animated marketing video, SourceBreaker effectively translates complex search processes into clear, digestible visuals. It highlights the struggle with vast data sources and the need for a competitive edge.

Built on intelligent AI and a massive database, SourceBreaker empowers recruiters to overcome these challenges. Its intelligent system rapidly zeroes in on ideal candidates and integrates seamlessly with existing tools. Reclaiming precious hours isn't just efficiency; it's regaining time to genuinely connect with clients and candidates.

17. Skybox Security Animated explanation video

In the unforgiving realm of space, electronic reliability is paramount. This DDR4 Memory, presented as the world's most compact and radiation tolerant solution, visually demonstrates its mettle. Powerful graphics depicting resilience against harsh environments provide engineers confidence for critical missions.

Technical specifications are unpacked effectively through an animated explanation video. Details like bus architecture and thermal performance become readily accessible. It is a compelling example of how complex technology can be presented clearly, inspiring technical communicators to elevate their own visual storytelling.

18. Firstup Product explainer video

Grappling with the overwhelming deluge of internal messages often leaves employees feeling lost and burned out. This video immediately resonates by visually capturing that chaos, depicting the sheer volume of notifications drowning out important information throughout the work week. It effectively translates a common pain point into a dynamic, relatable scene before presenting a clear path forward using Firstup, an intelligent communication platform.

What makes this depiction compelling is its focus on targeted delivery. Instead of merely adding another channel to the noise, Firstup is introduced as a central hub that understands the individual employee. By demonstrating how messages are targeted based on data and behavior, this product explainer video shows communication becoming a personalized journey, ensuring vital information actually reaches its intended audience, boosting engagement and cutting through friction for employees and driving outcomes for leaders.

Showcasing examples for frontline workers, new hires, and HR leaders reinforces the breadth of this transformation. It's not just about sending messages, but about impacting workflow, improving onboarding experiences, and providing strategic insights. This highlights Firstup's value in making communication effective for the entire organization, fostering a more connected workforce ready to absorb and act on what truly matters.

19. Deel App explainer video

Imagine equipping team members scattered across 130 countries without logistical headaches. This app explainer video effectively introduces Deel IT, showcasing a unified platform that promises effortless global IT operations for equipment and software, boasting impressive on-time delivery and device recovery rates.

The video's strength lies in its visual simplicity, illustrating complex workflows like rapid onboarding syncing with HR systems or automated offboarding with secure device wiping. Watching these steps unfold highlights the tangible relief this automation provides, transforming potentially lengthy manual tasks into quick, streamlined processes.

It compellingly demonstrates centralized control over global assets, enabling procurement, tracking, and support from one place. For anyone creating their own video content, the clear, sequential presentation of features serves as an inspiring blueprint for communicating complex solutions accessibly and impactfully.

20. IXL Animated explanation video

Unlocking student potential on a vast scale is the story told through IXL's compelling visuals. This animated explanation video masterfully blends impressive usage statistics and nationwide reach with concrete evidence of academic growth, making its case with both scope and substance right from the start.

The core of the presentation lies in the platform's foundation, detailed through research validated against stringent standards. The visual presentation of percentile point gains on standardized tests for users versus non-users across various student demographics powerfully illustrates the tangible impact of IXL's comprehensive curriculum and diagnostic tools.

Seeing the seamless integration of research findings with the practical benefits for diverse learners offers a clear, inspiring blueprint for anyone creating educational content aiming for real-world effectiveness and broad applicability.

21. Justice Service explainer video

Emerging from the shadow of extreme violence, societies desperately need pathways toward healing and understanding. This powerful service explainer video uses striking animation to portray the immense challenge of achieving reconciliation amidst division. It drives home the critical message that credible information is the bedrock upon which a shared future must be constructed.

Justice Info.net serves as an essential resource, delivering independent reporting and analysis on international justice and transitional processes. By ensuring rigorous separation of facts and commentary, the initiative cultivates the trust vital for open dialogue among all involved parties. This dedication provides the crucial context needed to address past crimes and build a foundation for genuine peace and remembrance.

22. Sunnova Business explainer animation

Achieving energy independence and peace of mind during unpredictable outages becomes clearer watching this video. Highlighting its core adaptive intelligence, the Sunnova Adaptive Home system demonstrates a sophisticated approach to managing household power, addressing diverse needs with flexible capabilities.

Effective business explainer animation visually breaks down how the system's intelligent load control accesses any circuit. This dynamic prioritization is key, powerfully illustrating how viewers can extend battery duration and gain unparalleled insight via a user-friendly app.

23. Roche Animated marketing video

Untangling the brain's complex signaling becomes remarkably clear in this animated marketing video from Roche. Using a brilliant rail network analogy, the video transforms intricate nerve pathways and electrical signals into a familiar map of interconnected tracks and traveling trains. This creative visualization demystifies how information traverses the central nervous system.

The analogy powerfully illustrates permanent damage, like that from MS, by showing tracks becoming impassable, forcing signals onto alternative routes. It effectively conveys how the system compensates until damage overwhelms its capacity, leading to noticeable symptoms. This relatable framework underscores the critical need for early intervention and tools, highlighted by Roche's research into biomarkers, to potentially detect and slow progression before significant, irreversible loss occurs, making it an inspiring example of complex medical communication.

24. MCL Landing page explainer video

Sixty years of homemade goodness thread through this delightful animation. Starting with the daily hand-rolling at MCL, the video charmingly visualizes immense scale, depicting millions of noodles stretching miles, forming a colossal ball representing their long-standing effort.

Floating above a bustling city, this image connects the vast scale of MCL's tradition to the community it nourishes. Bringing focus back to individual plates and happy diners highlights the cozy comfort and personal care in every meal, making it a compelling landing page explainer video.

This approach offers a powerful lesson for video creators: centering a narrative on a single, consistent element effectively communicates both grand history and individual value.

25. AutoDrive Software explainer video

Realizing the ambitious goal of making autonomous driving as safe as flying required building a foundation, a collaborative effort spanning Europe. Sixty-one partners across fourteen nations united under AutoDrive, demonstrating the power of shared purpose in tackling complex challenges for future mobility.

This software explainer video effectively unpacks their impressive progress, from delivering functional vehicle prototypes like a shuttle pod to developing critical safety systems. Advanced features like fail-aware technology and a publicly shared open-source traffic simulation tool underline their commitment to reliability and standardisation, paving the way for safer urban navigation and inspiring confidence in the road ahead.

26. Samsung Electronics Business explainer animation

An animated journey through a typical morning routine reveals a hidden, critical element of modern life. Beginning with simple daily acts like waking up or making breakfast, the video draws viewers into relatable scenarios, cleverly setting the stage to unveil something essential yet often overlooked beneath the surface of everyday convenience.

What makes this business explainer animation, presented by Samsung Electronics, particularly compelling is its clear illustration of how numerous devices supporting this routine rely on semiconductors. The surprising count vividly underscores the pervasive and vital role these tiny components play, offering an inspiring example of making complex technology relatable and impactful through visuals.

27. Bigger Better Betting Experience Service explainer video

Witnessing the evolution of a betting platform is uniquely compelling. The visual narrative clearly demonstrates the commitment to delivering a bigger, better betting experience by showcasing tangible app improvements rather than abstract promises. This straightforward approach builds immediate confidence, allowing viewers to see the enhanced functionality firsthand.

More than just a service explainer video, the dynamic showcase highlights rapid withdrawals, detailed form guides, and seamless same game multis directly on the interface. It effectively conveys that the betr platform is built for user convenience and advanced capabilities, inviting users to unlock the future of wagering.

28. ManageEngine Short marketing animation

The digital landscape comes alive, portraying data as the dynamic engine propelling all operations. This short marketing animation quickly establishes data's foundational role, its abstract visuals brilliantly simplifying complex transactional flows and insights.

Yet, this indispensable resource is terrifyingly vulnerable. The abrupt visual of potential disaster doesn't just imply risk; it lands with the impact of the digital floor disappearing, highlighting the devastating finality of lost progress. The secure cloud backup visual, offered by ManageEngine, appears as a solid, indispensable anchor, inspiring vital proactive protection. It serves as a powerful demonstration for tackling critical digital needs visually.

29. Landis+Gyr Customer onboarding video

Power grid disturbances strike unexpectedly, demanding rapid identification to restore service swiftly. REVELO brilliantly simplifies finding these faults, transforming complex meter data into clear, actionable location intelligence for rapid crew dispatch.

This platform not only accelerates immediate fixes but also unveils potential future issues by analyzing subtle anomalies, shifting focus from reactive to proactive management. Such a precise demonstration of value and operational clarity truly sets a standard, offering valuable lessons for crafting an effective customer onboarding video by focusing on tangible benefits and clear process visualization.

30. Brightpick Giraffe Product explainer video

Following a whimsical character's journey through creative tasks, the video visualizes the core pursuits of developers and artists, building anticipation for a larger connection. This distinct animation style makes the often complex world of tech feel approachable and full of potential, perfectly capturing the spirit of innovation.

The seamless transition from individual effort to a notification revealing the SDC24 Korea event landing page is highly impactful. This functions effectively as a product explainer video, detailing the conference platform and clearly presenting how to engage with the opportunity.

Its dynamic visual storytelling and relatable character make the event feel like a vibrant nexus of ideas and collaboration. This demonstration inspires interest, showcasing animation's power to communicate value and motivate its target community effectively.

Psychology & Data: Explainer Video Success Secrets

Understanding the viewer is paramount. Great videos aren't just visually appealing; they tap into how people process information and make decisions, supported by performance data. They leverage insights into human behavior to capture attention, build trust, and guide action. This blend of psychological understanding and data-driven refinement separates impactful content from the rest.

Data consistently shows that viewer retention is highest in concise formats, often peaking around 60-90 seconds. The initial 10-15 seconds are particularly critical; viewers quickly disengage if not immediately hooked. Strategic use of dynamic visuals and clear, immediate problem identification are psychological anchors to maintain attention. Furthermore, employing a problem/solution structure resonates deeply, immediately addressing a viewer's perceived need.

Why Advids for 2D Explainer Marketing Video?

At Advids, we specialize in crafting high-quality, original 2D explainer videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of visual storytelling. We've completed over 320 successful 2D explainer video projects.
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transforming Your Vision into Animated Reality:

Customized 2D Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other 2D animated content. Your brand, style, and target audience are at the forefront of our creative process.
The Art of Animated Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Powered by Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your 2D explainer videos are visually stunning and leave a lasting impact.

A Partnership Built on Collaboration:

Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately reflected in the final animation.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D explainer videos.

Ready to unlock the potential of 2D Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Explainer Marketing Video?

A 2D explainer marketing video is a short, animated video that simplifies complex information about your product, service, or concept. These videos typically combine engaging visuals, concise narration, and background music to create an informative and memorable experience for viewers. Their primary purpose is to educate potential customers, build brand awareness, and ultimately drive action.

2D explainer videos are used in a variety of marketing contexts, including website content, social media campaigns, email marketing, and sales presentations. They can be used to introduce a new product or service, explain a complex process, or simply tell your brand story in a compelling way.

What do top 2D Explainer Marketing Videos have in common?

Mastering 2D explainer videos requires a strategic approach focusing on impactful visuals and clear messaging.

compelling narrative - Craft a human-centric story that resonates emotionally. Use relatable characters and scenarios.

• Crystal-Clear Messaging - Prioritize conciseness; one key message per scene. Use simple language.
• Targeted Audience Focus - Use audience research to inform character design and tone. Speak directly to their needs.
• Problem/Solution Approach - Visually demonstrate the problem and your solution's impact. Show, don't just tell.
• Memorable Visuals - Develop a unique visual style that reflects your brand. Use vibrant colors and engaging animation.
• Strategic Visual Metaphors - Use metaphors to make abstract concepts easily understandable. Keep them simple and relevant.
• Effective Call to Action - Place a clear CTA at the end and subtly throughout. Make it easy to act.
• Consistent Branding - Use consistent colors, fonts, and logo placement. Maintain brand voice and tone.
• Detailed Storyboarding - Plan every shot and transition for a smooth viewing experience. Use a clear visual language.
• Smart Animation Choices - Select a style that complements your brand and message. Consider the target audience's preferences.

What makes 2D Explainer Marketing Video effective?

Target audience profiles and their core challenges must be thoroughly defined. This understanding is the foundation for creating videos that resonate. The primary goal is to quickly engage viewers, distill intricate concepts, and drive desired actions. This requires a focus on clarity and conciseness.

Visual narratives, featuring relatable characters, should be central to forging emotional connections. Each second should be optimized for impact, highlighting the core value proposition. Consistent and visually engaging animation is paramount. This ensures the message is not only understood but also remembered.

A well-placed call to action, organically woven into the narrative, is vital. A carefully structured Narrative Arc , building tension and delivering a resolution that reinforces the core value, is key. Consistent visuals, tone, and messaging are essential for reinforcing brand identity.

Performance should be evaluated using key metrics, including viewership, engagement, and conversion rates. Pre-production planning, including detailed storyboards and style guides, is fundamental to a successful outcome.

How long should your 2D Explainer Marketing Video be?

Master 2D explainer video length by aligning video style, message complexity, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many features are shown?
• What style best suits the message?
• Is the video for social media?
• Which funnel stage is targeted?
• What's the desired impact?

2D explainer marketing video length guide

How to create 2D Explainer Marketing videos?

Craft compelling 2D explainer videos that resonate with your audience and drive conversions. Mastering the pre-production and production phases is key to creating impactful marketing videos that deliver results.

• Storyboard Development - A well-defined storyboard prevents costly revisions and ensures a cohesive, impactful narrative.
• Scriptwriting - Concise, benefit-driven scripting keeps viewers engaged and focused on the key takeaways.
• Style Selection - The right style enhances brand identity and creates a memorable, impactful viewing experience.
• Concept Refinement - Iterative Refinement ensures the video is polished, effective, and aligns perfectly with the marketing goals.
• Visual Creation - High-quality visuals enhance comprehension and create a professional, trustworthy image.
• Voice Recording - A professional voiceover adds credibility and enhances the emotional connection with the audience.
• Sound Design - Strategic sound design enhances the emotional impact and memorability of the video.
• Video Editing - Smooth editing creates a professional, engaging experience that keeps viewers hooked until the end.
• Final Render - Optimized rendering ensures the video looks great on all platforms, maximizing reach and impact.

Choosing the Right 2D Animation Style

Choosing the right 2D animation style is crucial for creating an explainer video that truly resonates. It's more than just aesthetics; the right style enhances your message, connects with your audience, and strengthens your brand. Let's explore how to find that perfect fit.

Think about your target audience. What kind of visuals appeal to them? Consider your video's purpose . Are you explaining a complex process or promoting a new product? Your brand personality matters too. A playful brand might choose a vibrant, cartoonish style, while a corporate brand might opt for a sleek, minimalist approach. Budget is a factor, as different styles have varying production costs. Looking for inspiration? Check out top 2D explainer video examples to see how different styles are used effectively.

• Whiteboard animation is great for complex processes. Its hand-drawn style builds trust and explains intricate details effectively.
• kinetic typography is perfect for highlighting key messages . It's impactful and memorable, using text and motion to convey information concisely.
• Flat design offers a clean, modern aesthetic. It's simple and easily digestible, making it versatile for various topics. Many business explainer videos leverage this style.
• Motion graphics are ideal for short, punchy videos, especially for social media. They're dynamic and visually appealing , capturing attention quickly. Even professional 2D explainer video examples demonstrate the importance of choosing the right style .

In the world of animated video marketing , choosing the right style is crucial for standing out. By carefully considering these factors, we can create a video that is both informative and engaging, maximizing its impact and achieving our marketing goals.

Storyboarding for Effective Explainer Videos

Storyboarding: your blueprint for a captivating 2D explainer video. We've covered pre-production essentials; now, let's craft a storyboard that translates your vision into a compelling narrative. Think of it as your visual script, guiding every scene and ensuring a smooth, engaging viewer experience. A well-defined storyboard not only streamlines production but also maximizes your video's impact.

Remember, even the best 2D explainer video examples for SaaS and technology started with a solid storyboard. It's the foundation for conveying complex information clearly and concisely.

• Define Target Audience: Understanding your audience is paramount. Are you targeting tech-savvy millennials or business executives? Tailor your visuals and tone accordingly.
• Develop a Narrative Arc: Every story needs a beginning, middle, and end. Even short animated marketing videos benefit from a clear narrative structure. This keeps viewers engaged and guides them towards your call to action.
• Choose an Appropriate Style : From whiteboard animation for complex processes to motion graphics for short, punchy messages, select a style that aligns with your brand and message. Consider product explainer videos that effectively use Flat design for a clean, modern look.
• Plan Voiceover and Sound : A professional voiceover adds credibility and enhances the emotional connection with your audience. Strategic sound design further amplifies the impact of your visuals.

By meticulously planning each scene, transition, and visual element, we ensure a final product that resonates with our target audience and achieves our marketing objectives. A well-crafted storyboard is the key to unlocking the full potential of your 2D explainer video.

Using Data to Inform Your Explainer Video

Creating compelling 2D explainer videos requires a data-driven approach. By understanding our audience and their needs, we craft videos that resonate and drive conversions. Let's explore how data informs our creative process. Analyzing 2d animation marketing video examples, even service explainer videos, reveals valuable insights into successful strategies.

Data empowers us to make informed decisions at every stage, from scriptwriting to animation style. For instance, 2D explainer video examples for healthcare often focus on patient education, simplifying complex medical concepts. Effective 2D animation explainer videos leverage data to tailor their message to the specific needs of their target audience.

• Understand your audience. Research their demographics, preferences, and online behavior to create videos that truly connect.
• Define clear goals. What do we want to achieve with our video? Increased brand awareness? Lead generation? Clear goals guide our strategy.
• Analyze performance. Track metrics like views, engagement, and conversions to measure success and identify areas for improvement.
• Iterate based on data. Continuously refine our approach based on data insights to maximize video effectiveness.

By leveraging data, we create 2D explainer videos that inform, engage, and convert. Data-driven decisions ensure our videos achieve marketing goals and deliver measurable results .

The Role of Color in Explainer Videos

Let's dive into the fascinating world of color in 2D explainer videos. We've covered the technical aspects; now, let's explore how color transforms a good video into a captivating one. Color isn't just about aesthetics; it's a powerful tool that influences viewer perception, engagement, and ultimately, conversions. Think of color as the emotional language of your video, speaking directly to your audience's subconscious.

Analyzing high-quality 2D explainer video examples reveals a common thread: strategic color use . From setting the mood to highlighting key messages, color plays a pivotal role. When creating 2D explainer video examples for B2B, consider a professional palette of blues and grays to build trust. Marketing animation examples showcase how vibrant colors can grab attention and drive engagement.

• Brand and Audience Harmony : Align your color palette with your brand identity and target audience. A playful brand might use bright, energetic colors, while a corporate brand might opt for a more sophisticated palette. Remember, color preferences vary across demographics and industries.
• Contrast and Clarity : Ensure sufficient contrast between text and background for optimal readability. Clear visuals are crucial for effective communication, especially in explainer video animation.
• Emotional Resonance: Use color to evoke specific emotions and enhance your storytelling. Warm colors like orange and yellow can create a sense of optimism, while cool blues and greens convey calmness and trust.
• Call to Action Power: Make your call to action stand out with a contrasting color that draws the viewer's eye. A clear and compelling call to action is essential for driving conversions.

By mastering the art of color, we transform our 2D explainer videos into powerful communication tools that resonate with our audience and achieve our marketing goals. Color is more than just a visual element; it's the secret ingredient that elevates our videos from informative to truly captivating.

Animation Software Options for 2D Videos

Ready to bring your 2D explainer video ideas to life? Choosing the right animation software is key. Let's explore some popular options, keeping in mind the styles and strategies we've already discussed. Remember, the best software for *you* depends on your budget, skill level, and project goals.

Looking for inspiration? Check out these best 2D explainer video examples, many of which were created using the software we'll discuss below. Whether you're crafting short explainer videos for social media or detailed product demos, the right tools can make all the difference.

• Adobe Animate : The industry standard for vector animation . Its robust rigging tools are perfect for complex character animation , making it a top choice for professional 2d motion graphics videos .
• Adobe After Effects : A powerhouse for compositing, motion graphics, and visual effects. Elevate your 2D animations with polished transitions and eye-catching kinetic typography.
• Toon Boom Harmony : The go-to software for many professional studios, especially for cut-out animation . If you're creating high-quality, short explainer videos, Toon Boom is worth exploring.
• Moho Pro (Anime Studio): A unique blend of 2D and 3D capabilities. Its bone rigging system is a game-changer for character animation, making it a great option for 2D explainer video examples for software .

For simpler projects or if you're just starting out, cloud-based platforms like Vyond, Animaker, Powtoon, and RawShorts offer user-friendly interfaces and pre-made assets . They're perfect for creating quick explainer videos without extensive animation experience. Remember to explore free trials and tutorials to find the software that best fits your creative workflow . Experiment and have fun bringing your vision to life!

How 2D explainer marketing video examples are curated?

We dove deep into 2D explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining the clarity and conciseness of the core message delivery.
7.Educational Value and Entertainment Determining the balance between educational value and entertainment factor.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer marketing video examples 2024, n=7300 videos within duration <3 minutes, across industries.