30 Engaging 2D Explainer Marketing Video Examples That Drive Conversions

Imagine this a picture paints a thousand words, but a video paints a million. Ever felt like your marketing messages are lost in the digital noise? There's a smarter way to cut through the clutter and connect with your audience 2D explainer videos. These aren't just pretty animations they're powerful tools that turn complex ideas into compelling stories. Want to see how they can transform your marketing? The numbers speak for themselves.

• $271.2 billion is the expected spending on digital advertising in 2023.
• Over 2 billion people stream videos on Facebook each month.
• 5 billion YouTube videos are viewed on average every day.

These staggering statistics reveal the immense potential of video marketing, and 2D explainers are perfectly positioned to capitalize on this trend. They cut through the noise, simplify your message, and resonate with your audience. Let's dive in and explore 30 Engaging 2D Explainer Marketing Video examples to unlock actionable insights and ignite your video marketing strategy.

1. TravelBank

TravelBank is a solution to manage cash flow and spending. This video is designed to highlight the benefits of using TravelBank to manage travel and expenses.

Video Design - The video uses a clean and simple aesthetic, with flat colors and bold lines. A suitcase is used as the central theme for the video, icons are used for each of the main features, like booking, expense, and travel. These visuals and the smooth transitions between scenes, make the video engaging.

This Marketing Explainer Video effectively communicates the benefits of TravelBank. It shows how TravelBank can help businesses manage their spending, book travel, and track expenses, all within one platform. This is shown through the animation of the suitcase. The tone of the video is informative and professional, and it effectively conveys the value proposition of TravelBank to its potential audience. The visuals create a professional and trustworthy feel, and the clear and concise narrative makes the message easy to understand.

2. VISA

VISA Direct is a push payment platform that enables fast, simple, and secure payments. It's a game-changer for the financial industry, and this video is designed to introduce it to the Risk and Compliance community.

Video Design - The video is a Marketing Explainer Video that uses simple line art and animation. It focuses on the benefits of VISA Direct with visuals, showing a transfer of coins across the globe. The graphic design is clean and minimalist, which is a hallmark of VISA's branding.

The visual style of the video effectively communicates the objective of the video. It highlights how the network works and reaches billions of cards and accounts across the globe. The video's design and tone, which is confident and reliable, further reinforces the brand's trusted reputation in financial services.

3. PepsiCo

PepsiCo is working to make their packaging recyclable, compostable, or biodegradable by 2025. This video is designed to provide information on the environmental benefits of compostable packaging.

Video Design - The video utilizes a simple and engaging Marketing Explainer Video style. Bright colors, clean lines, and playful animations like the worm wriggling through the soil help make the video visually appealing and easy to understand. Icons, like the hexagons with different colored borders, are simple and effective in illustrating the key concepts.

The animated illustrations clearly depict the compost process and the benefits it provides for the environment. The animation style conveys a friendly and educational tone, making the information accessible and engaging. Vibrant colors in the animation emphasize the positive and beneficial aspects of compostable packaging. The bright and simple design makes the information easy to digest and helps viewers understand the concept. This style effectively communicates the objective of the video, which is to raise awareness about compostable packaging and its positive impact on the environment.

4. FireMon 2D Explainer Animation Video - Build brand awareness subtly

FireMon Automation's 2D explainer marketing video showcases the power of visual storytelling in the cybersecurity realm. The isometric animation style brings a dynamic energy to the presentation of complex automation features. Each level of security is vividly depicted, showcasing the solution's adaptability and proactive approach.

The seamless integration of 2D text and 3D graphics provides clarity and reinforces key messages about risk reduction and innovation. This example stands out for its ability to communicate technical information with elegance and visual appeal.

5. Logicom Simple 2D Explainer Video

This 2D explainer marketing video for Cisco Meraki cleverly weaves a narrative of challenges and solutions within a visually engaging landscape. The clean animation style and strategic use of icons create a minimalist aesthetic that allows the key message to shine through. By addressing common pain points of IT professionals, the video captures attention and establishes a sense of understanding.

The transition to Meraki's offering is seamlessly executed, showcasing its intuitive interface and the potential for increased profitability. The video's closing animation underscores the long-term growth possibilities for partners. This is an excellent example of how a 2D explainer video can effectively convey a complex technical message in a compelling and memorable way.

6. MongoDB Animated Explainer Video - Explain features intuitively

MongoDB Atlas is a cloud-based data service that aims to simplify building with data. This video is designed to introduce the product and its benefits.

Video Design - This 2D Explainer Marketing Video uses clean and modern graphics. The video features flat illustrations, simple animations and muted color palettes of turquoise, green, and white. These elements create a clean and polished look that appeals to a professional audience. The use of simple animations, combined with straightforward language and on-screen text, makes the video easy to understand.

The video does a good job of communicating the product's value. The use of animation helps to visually illustrate the process of using MongoDB Atlas. The overall tone of the video is upbeat and optimistic. The animation style communicates the efficiency and ease of use of MongoDB Atlas. The combination of a well-designed visual aesthetic and informative content makes this an effective explainer video for MongoDB Atlas.

7. Western Digital 2D Animated Explainer Video

Western Digital's 2D explainer marketing video takes a unique approach to showcasing its storage solutions for the automotive industry. Rather than focusing on the product itself, the video emphasizes the consequences of inadequate storage, vividly depicting the potential risks associated with system failures and costly recalls. This creates a powerful sense of urgency, compelling the viewer to consider the crucial role of reliable storage in a world increasingly reliant on data-driven vehicles.

The animation cleverly depicts the concept of WAF, demonstrating how managing this factor can significantly extend the useful life of storage devices. The clear and concise messaging coupled with visually appealing graphics makes complex technical information accessible to a broader audience. This video serves as an excellent example of how to effectively leverage 2D animation to illustrate the value proposition of technical solutions in a compelling and engaging manner.

8. CareATC

CareATC helps employers create healthier, happier employees while reducing healthcare spend. This video is designed to explain the benefits and solutions offered to businesses.

Video Design - The video uses a bright and clean design style, featuring flat illustrations, bold colors, and simple animations. This creates a fresh and engaging Best Explainer Video, which is easy to understand and memorable. The video uses an animated hospital building as a visual metaphor, further emphasizing the healthcare element of the company.

The use of bright and bold colors, like teal, orange, and purple, draws the viewer's attention to important information on screen. The graphic design uses an illustrative style to present the features, while the bold color palette makes the video visually appealing, emphasizing the modern, innovative nature of the company. The visual style helps to create a positive and upbeat tone, while also communicating the value and results that can be delivered.

9. CSL

CSL is a global biotherapeutics company dedicated to developing innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. The video is designed to showcase the company's legacy and commitment to improving lives.

Video Design - The video uses a Marketing Explainer Video style, featuring a simple and clean design. The video utilizes a timeline with significant milestones, featuring bold text and colorful graphics, effectively communicating the company's history and progress, emphasizing their dedication to innovation and medical advancement.

The video's visual style effectively communicates the objective of the video, highlighting the company's history of scientific breakthroughs and their commitment to improving the quality of life. The animated timeline and illustrative graphics provide a clear and engaging narrative, showcasing the company's dedication to saving lives through innovative biotherapies. The overall tone of the video is informative, inspiring, and reassuring, leaving viewers with a positive impression of the company and its impact on the world.

10. WalkMe 2D Motion Explainer Video

WalkMe is a digital adoption platform, and this video is designed to introduce the company and highlight how it makes software, websites, and apps easier to use.

Video Design - This 2D Explainer Marketing Video features sleek, modern graphics and animation. It utilizes a dark blue background with bright blue and purple accents, creating a futuristic and visually appealing aesthetic. Animated speech bubbles, along with icons such as arrows and checkmarks, represent the digital interaction.

The video design effectively communicates the promise of WalkMe, which is to make digital work easier. It uses engaging graphics to depict the challenges faced in the digital world, and through these challenges, it illustrates the solution offered by WalkMe. The tone of the video is professional yet optimistic, conveying that digital success is attainable with WalkMe's assistance.

11. Printify

Printify helps people start and grow online businesses. This video is a powerful marketing tool, showcasing new product lines in skincare, supplements, and coffee. It uses bright colors and simple graphics to communicate the key benefits of these product lines, such as customization and the ability to sell products through an online store.

Video Design - The video features the product lines in a simple and easy-to-understand manner, emphasizing the customizability of the labels. The products are featured with a bright and bold Your Brand Here text, which highlights the ease of branding and customization.

This Marketing Explainer Video effectively communicates the company's value proposition through the simple use of color and graphics. The video's design uses bold and clear visuals to showcase the benefits of each product line, and the animated graphics give the video a dynamic and engaging feel. The upbeat tone of the video creates a positive and exciting vibe, attracting entrepreneurs to join this profitable industry.

12. Comarch

Comarch specializes in automating network management for telecommunications companies. This video is a powerful example of how sustainable energy consumption can be achieved without compromising network performance.

Video Design - The video uses a clean and minimalist design style, focusing on simple, impactful graphics to illustrate the key points. A single male character guides the viewer through the narrative, making it easy to follow and comprehend.

The video uses strong colors like blue and red to highlight the central theme of energy sustainability. This tone is carried throughout the video, culminating in a visual representation of a sustainable network in the form of a glowing sphere. This representation is engaging and visually compelling, driving the video goal of promoting automated network management as the solution for telcos to achieve sustainable energy consumption.

13. PacketLight 2D Motion Graphics Video

Facing a surge in data traffic? PacketLight Networks tackles the challenge head-on with their 400G optical transport solutions. This 2D explainer marketing video dynamically illustrates how PacketLight empowers operators to meet growing demands while minimizing costs and maximizing efficiency.

With sleek animations and a compelling storyline, the video highlights key features like encryption and scalable architecture, leaving viewers eager to explore the potential of PacketLight’s advanced technology.

14. Siemens

Siemens Teamcenter Quality is a cloud-based software product that can enhance collaboration between automotive suppliers. The video is designed to show how the software can make communication more efficient.

Video Design - The video utilizes a Marketing Explainer Video style. Simple graphics and animations are used to depict the functionality of the software. The user interface has clean graphics with simple icons and a straightforward layout. The color palette consists of black, white, and blue, which gives a professional and modern feel.

The video visual style effectively conveys the benefits of the software. By showing a user interface with straightforward functions, the video showcases the ease of use. The simple animations and graphics emphasize the speed and efficiency of the software. The clean and modern design reinforces the company's reputation as a reliable and cutting-edge technology provider. The overall tone of the video is professional, confident, and informative.

15. Avast 2D Explainer Marketing Video - Build awareness subtly

Avast Business Patch Management is a solution that automates the patching process to protect networks and systems from security threats. The video is designed to demonstrate the product's capabilities and the need for proper patch management.

Video Design - This is a 2D Explainer Marketing Video that employs a clean and modern design aesthetic. The use of bold, geometric shapes and bright, contrasting colors, including blue and orange, creates a visually appealing and engaging experience. Avast's logo, a stylized “A” within an orange circle, is used repeatedly throughout the video, adding visual consistency and brand recognition.

The video effectively communicates the objective of patch management and highlights the potential risks of neglecting it. By depicting networks with multiple devices and error messages, the video visually emphasizes the importance of patching vulnerabilities. The use of a fast-paced and energetic tone, coupled with animated transitions between scenes, keeps viewers engaged while conveying the urgent need for proactive security measures.

16. KIOXIA

KIOXIA is a company that develops and manufactures flash memory, which has revolutionized how we live. This video is designed to showcase the product and the technology behind it, particularly highlighting the company's BiCS FLASH.

Marketing Explainer Video - This video uses animation to clearly depict the technological advancements within BiCS FLASH. The graphics are high quality and visually appealing, with a clean and modern style. The animation is smooth and easy to follow, and the use of color helps to highlight key information.

The video uses a combination of animation, text, and voiceover to effectively communicate the features and benefits of BiCS FLASH. The video is designed to be engaging and informative, and it effectively explains the complex technology behind this revolutionary memory solution. The clean animation and graphics along with the bold color scheme create a professional and trustworthy feel, which further elevates the messaging around the core product and its features. This approach is likely to resonate well with the target audience, which is likely comprised of consumers and businesses who are interested in learning more about flash memory technology. The tone of the video is confident and optimistic, highlighting the innovation and capability of BiCS FLASH.

17. Segment

Segment helps businesses gather valuable data about how users interact with their websites, apps, and servers. The video is designed to explain how Segment can streamline this process, making it easier for businesses to collect and analyze data.

Video Design - The video uses clean, modern graphics, a simple color palette with a focus on vibrant greens and purples, and a minimalist style. The graphic elements are clear and easily understandable, making this a good Marketing Explainer Video. The core product features are presented in a clear, straightforward, and easy-to-follow format, employing a simple animation style. This approach uses bright colors, simple animations, and clear labels to visually represent the flow of data through Segment, which enhances the overall clarity and effectiveness of the video.

The video uses a playful and upbeat tone while emphasizing the benefits of using Segment. This tone is further strengthened by the use of simple, animated graphics and a minimalist aesthetic. The video clearly demonstrates how Segment helps companies collect and send data to different destinations.

18. Rx EDGE

Rx EDGE is a healthcare marketing and advertising company that helps companies reach patients in the pharmacy. The video is designed to demonstrate how the program helps educate and empower patients about prescription alternatives at the point of care.

Video Design - This is a Marketing Explainer Video. The video uses simple illustrations and animations to tell a story that is both engaging and informative. The color scheme is bright and colorful, creating a positive and inviting tone for viewers. The visual style is clear and concise, making the information easy to understand.

The video effectively communicates the value of the program by using clear and concise visuals to show how it reaches millions of patients at the point of care. The bright and engaging tone helps make the information more relatable and memorable. The design choice of a Marketing Explainer Video ensures that the information is easy to digest and helps the viewer understand the benefits of the program.

19. Shiftgig

Shiftgig connects businesses with an on-demand workforce through their mobile platform. This video is designed to highlight the ease of use of Shiftgig.

Video Design - This Marketing Explainer Video uses bold bright colors, simple graphics, and clear lines to illustrate how easy it is to connect with and manage a flexible workforce. The icons are straightforward, and the minimal design makes the video clear and easy to understand.

The animated video clearly displays how Shiftgig connects businesses and workers in real time. The video uses a clean, modern visual style, simple animations, and an upbeat tone. The graphics clearly explain the process of connecting businesses with hourly workers through the platform. The video is designed to promote the easy-to-use platform that offers a powerful solution for both businesses and workers.

20. ManageEngine

This is a powerful Marketing Explainer Video that effectively introduces the solution and its features to potential customers. The video uses a minimalist style with bright colors and clear graphics, making it visually appealing and easy to understand. The video utilizes animated characters to represent the IT team and the employees they are trying to reach, creating a relatable and engaging experience for viewers.

Video Design - The design is simple yet effective, using flat characters and text boxes with clear lines. The characters interact with the product using their mobile devices, showcasing how the solution is integrated into their daily work. This approach makes the complex issue of managing and securing endpoints easier to understand.

The video's visual design clearly and concisely communicates the message. The upbeat tone conveys the sense that the solution offers a more efficient and stress-free way to manage endpoints. The animations highlight the challenges and issues that the product resolves, like security threats and data leaks, making the benefits of the solution clear to viewers.

21. Schneider Electric 2D Character Explainer Video

In today's connected world, data is king. Schneider Electric's 2D Explainer Marketing Video brilliantly illustrates how EcoStruxure leverages IoT, cloud, and AI to transform electrical applications. By scanning a simple QR code, information flows seamlessly, empowering proactive maintenance and optimized performance.

From smart alerts to remote control, EcoStruxure offers a comprehensive solution for enhancing safety, reducing costs, and maximizing uptime. This dynamic video showcases the power of data-driven insights to revolutionize industrial operations, leaving you inspired to explore the potential of Schneider Electric's innovative technology.

22. US Ecology

The Smarter Sorting and US Ecology partnership video is designed to show retailers the benefits of their waste classification and compliance services. This video is a powerful tool for engaging retailers and showcasing the value of their solution.

Video Design - The video uses clean and simple visuals, bold fonts, and vibrant, solid colors, creating a lively and easy-to-understand experience. This visual style effectively communicates the objective of the video, showing retailers how to make more efficient decisions about back-of-store processes, in a way that is both professional and engaging.

The video uses a conversational tone to create a feeling of collaboration, while showcasing the ease of use and value of the solution. This approach makes the video relatable and persuasive, helping retailers understand the benefits of using the service.

23. Freshdesk 2D Marketing Animation Video

Freshdesk is a customer support software that offers many solutions, including call recording and call transcription. This video is designed to highlight the benefits of call transcription and how it can help businesses manage customer data.

Video Design - This video uses bright colors, bold shapes, and animations to create a visually appealing 2D Explainer Marketing Video. The use of simple animations and quirky characters draws attention and highlights the product's unique features.

The visual style of the video successfully communicates the video goal and call to action. This video uses a lighthearted tone, contrasting the complex problem of managing customer data with the simple and easy-to-use solution Freshdesk offers. This engaging tone makes the video memorable and reinforces the brand's focus on simplifying customer support.

24. Syncsort

Syncsort Cloud helps businesses access data from various sources, both on-premises and in the cloud, to build new products and services. This video is designed to demonstrate the benefits and potential of the solution.

Video Design - The video uses a simple and clean design style, with a blue background and white and green graphics. It features a series of animated icons and illustrations, which effectively convey the key features and benefits of the solution. The video is a Marketing Explainer Video, as it focuses on the problem of accessing data, and the solution provided by Syncsort.

The design of the video clearly communicates the objective, which is to highlight how Syncsort Cloud can help businesses leverage their data. The visual style is minimalist, consistent, and engaging, with a positive and professional tone, which reflects the brand's approach towards data management and innovation. The use of icons and animated graphics helps to keep the video interesting and visually appealing. This makes the video effective at engaging the intended audience and communicating the message of the brand.

25. 1Password Animated 2D Overview Video

1Password Developer Tools simplifies development by securely storing passwords, SSH keys, and infrastructure secrets. This video is designed to highlight the benefits of using the tools and encourage developers to adopt them.

Video Design - The Marketing Explainer Video features a combination of minimalist line art and animated elements to illustrate the concept of storing secrets securely in a vault. The dark background and bright color schemes, like the use of lime green and purple, are distinct elements of the brand and provide a clear and concise visual experience. The consistent use of simple shapes and lines throughout the video, along with smooth transitions, creates a professional and sophisticated aesthetic.

The video emphasizes the simplification of the development workflow, and its fast, keystroke-driven access makes managing secrets easy. The video's tone is informative and confident, portraying the tools as a reliable and secure solution for developers. The combination of animation and visual design communicates the core value proposition of the tools; a secure and streamlined solution for managing sensitive data.

26. Yggdrash

Yggdrash is a blockchain protocol aiming to solve scalability and utility issues. It's a game-changer, offering a unique structure that addresses these challenges head-on.

Video Design - This video uses a minimalist design with line drawings, green circles, and basic icons. It's a visual representation of a blockchain protocol, reminiscent of Marketing Explainer Video. The animation style and overall design choice make it appear friendly and approachable.

The use of icons and simple graphics helps explain a complex subject matter, making it easier for the audience to understand. The video's overall tone is informative and optimistic, conveying confidence in the protocol's ability to overcome challenges.

27. MCI

MCI offers code modernization solutions that use artificial intelligence to refactor legacy code. This is a powerful tool for any company looking to modernize their codebase.

Video Design - The video uses a clean, minimalist design with a focus on graphics and text, reflecting the modern approach to code modernization. A simple background and clear, concise graphics help communicate the complex process of code refactoring.

This Marketing Explainer Video is a great way to showcase the benefits of using AI for code refactoring. The animation is smooth and engaging, and the colors are bright and eye-catching, making it a compelling and informative video.

28. Radix

Radix is a high-throughput protocol for building decentralized applications, tokens, and coins. It's designed to be used in the decentralized finance, DeFi, ecosystem.

Video Design - This Marketing Explainer Video is clean, simple, and uses animation elements to enhance the narrative. The abstract animated shapes are simple and engaging, the graphics are sharp and well-defined, visually appealing to a professional audience. The video features a simple color palette, with cool colors dominating the color scheme. This color palette reflects the technology behind Radix, while maintaining a clean and professional tone.

The video's clean graphics and animation style successfully communicate the idea of a high-throughput protocol for building decentralized applications. The design style and narrative create a cohesive and professional tone that is engaging for its target audience.

29. Ascendum Makina 2D Animated Marketing Video

Ascendum Makina presents a video to highlight the Hill Assist function on Volvo's G series articulated dump trucks. The video is designed to show operators how the feature can make working in challenging terrain safe and comfortable.

Video Design - The video begins with a clear and concise message delivered by an Ascendum representative in front of a Volvo truck. The video then shifts to a dynamic visual style. The visual design utilizes modern 3D graphics and a clean, minimalist color palette. The color palette is clean, bright, and consistent. The 3D graphics, transitions, and visual effects are of high quality. The use of animation, text, and images creates a dynamic visual experience that effectively conveys the benefits of the Hill Assist feature. This 2D Explainer Marketing Video uses animation to illustrate the function of Hill Assist, making it easy for viewers to understand its benefits.

The video efficiently communicates the objective using visual design and narration. The visual style emphasizes that Hill Assist is a straightforward and reliable feature, ensuring a safe and comfortable driving experience. The video successfully uses the Hill Assist feature to highlight the quality, and effectiveness of Volvo's G series trucks, promoting the brand image of both Ascendum and Volvo.

30. Alation

Alation is a data catalog solution that helps businesses discover, understand, and use data. This Marketing Explainer Video is designed to showcase its position as the top data catalog solution in the industry.

Video Design - This explainer video uses a combination of dynamic animated graphics and text to communicate the message. The color scheme incorporates an orange and blue color palette, creating a vibrant and energetic feel. The video features various athletic silhouettes in a unique style, each graphic representing a different sporting icon hailed as Greatest of All Time or GOAT.

The use of dynamic graphics, strategic placement of text, and incorporation of the GOAT theme effectively communicate the company's strength in the industry and its position as the leader in data catalogs. The overall tone is celebratory, confident, and upbeat, making it a compelling and memorable video.

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How to plan and optimize 2D Explainer Marketing Videos?

Data-Driven Creativity: "Data without creativity is like a ship without sails." - Shiv Singh. Advids believes data informs, not dictates, creativity. For a healthcare client, we used market research to identify key audience concerns about a new medical device. This informed the 2D explainer video's script, visuals, and tone, leading to a 25% increase in website traffic.

Actionable: Combine data insights with creative storytelling for impactful results.

Visual Storytelling Mastery: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leverages the power of color psychology. For a food and beverage client, we used vibrant, appetizing colors in their 2D explainer video to evoke positive emotions and drive cravings, resulting in a 15% boost in sales.

Actionable: Use color strategically to evoke desired emotions and reinforce brand identity.

Iterative Refinement: "The main thing I try to do is to make it look like I'm working really hard." - Ed Catmull. At Advids, we believe in the power of iteration. For an e-commerce client, we tested different versions of their 2D explainer video with target audiences, gathering feedback and refining the animation, pacing, and messaging. This iterative process led to a 30% improvement in click-through rates.

Actionable: Embrace iterative feedback and refinement for optimal video performance.

Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids prioritizes audience understanding. For a real estate client, we developed distinct 2D explainer videos tailored to different buyer personas (first-time homebuyers, investors, etc.), resulting in a 20% increase in lead generation.

Actionable: Tailor video messaging to specific audience segments for maximum impact.

Authentic Brand Voice: "The more you like yourself, the less you are like anyone else, which makes you unique." - Walt Disney. Advids helps clients discover and amplify their unique brand voice. For a non-profit organization, we infused their 2D explainer video with their core values and mission, resulting in a 35% increase in donations.

Actionable: Infuse videos with authentic brand personality to resonate with target audiences. **

Why Advids for 2D Explainer Marketing Video?

At Advids, we specialize in crafting high-quality, original 2D explainer videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of visual storytelling. We've completed over 320 successful 2D explainer video projects.
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transforming Your Vision into Animated Reality:

Customized 2D Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other 2D animated content. Your brand, style, and target audience are at the forefront of our creative process.
The Art of Animated Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Powered by Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your 2D explainer videos are visually stunning and leave a lasting impact.

A Partnership Built on Collaboration:

Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately reflected in the final animation.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D explainer videos.

Ready to unlock the potential of 2D Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Boost Your Brand with Explainer Videos

2D Explainer Videos are a powerful tool for boosting brand awareness. They allow you to reach a wider audience, tell your Brand Story in a captivating way, and leave a lasting impression.

Instead of simply listing features, Craft a Narrative that resonates with your audience. Use humor, relatable characters, or emotional hooks to make your brand memorable.

Maximize your video's reach by going beyond just posting on YouTube and social media. Consider influencer marketing, running contests that encourage sharing, or partnering with relevant websites to embed your video.

Don't leave viewers wondering what to do next. Include a clear call to action, such as visiting your website, following your social media channels, or signing up for your newsletter.

Use Video Analytics to understand how your audience is interacting with your video. Track metrics like watch time, engagement, and click-through rates to identify areas for improvement and optimize your strategy.

Explainer Video Strategies for Product Launches

2D explainer videos come in various formats, each tailored to specific marketing goals.

• Product Demo Videos: Provide a visual demonstration of how your product works and its key features.
• Feature Highlight Videos: Focus on a specific feature or benefit, ideal for highlighting unique selling points.

• Testimonial Videos: Feature satisfied customers sharing their positive experiences, building credibility.
• How-to Videos: Provide step-by-step instructions on using your product or solving a problem, adding value for customers.

• Brand Story Videos: Share your brand's origin, mission, and values, creating an Emotional Connection with your audience.
• Company Overview Videos: Provide an overview of your company, its history, and its offerings, ideal for introducing your brand to new audiences.

Engage Your Audience With Interactive Videos

2D explainer videos can significantly enhance Customer Engagement by capturing attention and fostering interaction.

• Incorporate Interactive Elements like quizzes, polls, or clickable buttons to keep viewers actively involved.

• Use videos to spark conversations and build a sense of community.
• Host live Q&A sessions, respond to comments, and encourage viewers to share their thoughts and experiences.

• Captivate your audience with visually appealing storytelling.
• Use dynamic animation, engaging graphics, and a compelling narrative to keep viewers hooked.

• Tailor your videos to specific customer segments to address their unique needs and interests.
• This personalized approach can significantly increase engagement.

• Encourage viewers to take the next step with a clear call to action.
• Follow up with engaged viewers through email or social media to nurture the relationship.

Crafting Engaging Explainer Videos

A successful 2D Explainer Video is a blend of engaging storytelling, clear messaging, and compelling visuals.

Compelling Storyline: Craft a narrative that resonates with your target audience. Introduce a problem, present your solution, and Highlight the Benefits in a clear and concise way.

High-Quality Animation: Invest in professional animation that is smooth, visually appealing, and reflects your brand's style.

Clear and Concise Messaging: Avoid jargon and technical terms. Use simple language that is easy to understand. Focus on communicating the key benefits of your product or service.

Strong Call to Action: Guide viewers towards the desired action. Whether it's visiting your website, requesting a demo, or making a purchase, make the next step clear and easy to take.

Memorable Ending: Leave a lasting impression with a strong closing statement or visual. Reinforce your brand message and leave viewers with a positive feeling.

Crafting Captivating Stories for Product Launches

A Compelling Storyline is the backbone of a successful explainer video. It's what keeps viewers engaged and drives them to take action.

• Start with a Relatable Problem: Identify a pain point that your target audience experiences. Make it clear that you understand their challenges.
• Introduce Your Solution as the Hero: Position your product or service as the solution to the problem. Highlight its key features and benefits in a way that resonates with the viewer's needs.
• Show, Don't Just Tell: Use visuals to demonstrate the benefits of your solution. Instead of simply stating that your product saves time, show a visual representation of how it does so.
• Evoke Emotions: Connect with your audience on an emotional level. Use Storytelling techniques to create empathy, excitement, or a sense of urgency.
• End with a Clear Call to Action: Guide viewers towards the next step. Whether it's visiting your website, signing up for a free trial, or making a purchase, make it clear what you want them to do.

Mastering Video Marketing for Product Launches

Integrating 2D Explainer Videos effectively into your marketing strategy requires careful planning and execution.

• Understand your ideal customer's demographics, interests, and pain points.
• This will help you tailor your video content to resonate with them.

• Define specific, measurable, achievable, relevant, and time-bound goals for your videos.
• Do you want to increase brand awareness, generate leads, or drive sales?

• Plan your video content in advance.
• This will ensure that your videos are aligned with your overall marketing strategy and that you have a consistent stream of content.

• Share your videos on your website, social media channels, email newsletters, and relevant industry websites.

• Use video analytics to monitor your video's performance.
• Track metrics like views, watch time, engagement, and conversions to measure the effectiveness of your videos and identify areas for improvement.

Unlocking Video Success: Measuring Your Launch Impact

Measuring the effectiveness of your 2D explainer videos is crucial for optimizing your strategy and achieving your marketing goals.

• Views and Reach: Track the number of views your video receives across different platforms. This indicates the reach of your video and its potential to generate awareness.

• Engagement Metrics: Monitor likes, comments, shares, and click-through rates. These metrics reveal how viewers are interacting with your video and whether it's capturing their attention.

• Website Traffic and Conversions: If your video includes a call to action to visit your website, track the traffic generated from the video. Analyze conversion rates, such as form submissions or purchases, to measure the video's impact on Lead Generation and sales.

• Lead Generation: If your video promotes a lead magnet, track the number of leads captured through the video. This indicates the effectiveness of your video in attracting potential customers.

• Sales Impact: If your video is part of a sales funnel, track the number of sales generated from viewers who watched the video. This helps you understand the video's contribution to your bottom line.

Empower Your Sales Team with Video

Prospect Education and Engagement: Provide your sales team with explainer videos that clearly explain your product or service. These videos can be used in email outreach, social selling, or during initial sales calls to educate prospects and pique their interest.

Address Common Objections: Create videos that address frequently asked questions and common objections. This equips your sales team with readily available resources to overcome hurdles and move prospects further down the sales funnel.

Enhance Sales Presentations: Incorporate explainer videos into sales presentations to make them more engaging and informative. Videos can help capture attention, simplify complex concepts, and reinforce key selling points.

Improve Follow-Up Communication: After a sales call or meeting, send prospects relevant explainer videos to reinforce key messages and keep them engaged. This can help nurture leads and increase the likelihood of closing deals.

Track Video Engagement: Monitor which videos your sales team is using and how prospects are interacting with them. This data can provide valuable insights into prospect interests and help tailor future sales conversations.

Spread Your Launch Video Far and Wide

Distributing your 2D explainer videos strategically is essential for maximizing their reach and impact.

Embed your videos on your website's homepage, product pages, or blog posts. This provides valuable content to visitors and can improve engagement and conversion rates.

Share your videos on social media platforms like YouTube, Facebook, LinkedIn, and Twitter. Tailor your video format and Messaging to each platform's audience.

Include your videos in email newsletters and marketing campaigns to engage subscribers and drive traffic to your website or landing pages.

Run paid advertising campaigns on platforms like Google Ads and social media to reach a wider audience and target specific demographics.

Upload your videos to platforms like YouTube and Vimeo to increase their visibility and searchability. Optimize your video titles, descriptions, and tags for relevant keywords.

Turn Viewers into Leads with Video

2D explainer videos can be a highly effective tool for capturing leads and building your email list.

Compelling Call to Action: Include a Clear and Concise Call to Action in your video, encouraging viewers to take the next step, such as visiting a landing page, signing up for a free trial, or downloading a resource.

Offer a Valuable Lead Magnet: Provide an incentive for viewers to provide their contact information. Offer a free ebook, whitepaper, checklist, or webinar in exchange for their email address.

Create Dedicated Landing Pages: Direct viewers from your video to a dedicated landing page that is optimized for lead capture. The landing page should reinforce the video's message and make it easy for viewers to submit their information.

Promote Your Video and Landing Page: Share your video on social media, embed it on your website, and include it in email marketing campaigns to drive traffic to your landing page.

Track Your Results: Monitor the number of leads generated from your video and landing page. Analyze the data to identify what's working and optimize your strategy for better results.

Case Study: How McDonald's Localized Their "I'm Lovin' It" Campaign for Global Success

Objective:

McDonald's, the world's largest fast-food chain, aimed to expand their I'm Lovin' It campaign globally, ensuring cultural relevance and resonance across diverse markets.

Approach:

McDonald's implemented a localization strategy, adapting their video content to specific cultural nuances and preferences. This included:

• Language: Translating the campaign tagline and video scripts into local languages.
• Visuals: Featuring local food items, cultural references, and familiar faces.
• Music: Using music that resonated with local audiences.

Results: The localized I'm Lovin' It campaign achieved significant success in various international markets, demonstrating the importance of cultural sensitivity in video marketing.

• Brand Awareness: The campaign contributed to a significant increase in brand awareness in key international markets.
• Sales: The campaign drove a notable increase in sales, particularly in regions where localization efforts were most effective.

Key Takeaways: McDonald's demonstrated the power of Video Localization in reaching global audiences. By adapting their content to local cultures, they fostered stronger connections with consumers and achieved greater marketing success.

Case Study: How GoPro Integrated Video Marketing into Their Overall Strategy

Objective: GoPro, the action camera manufacturer, aimed to leverage video marketing to drive brand awareness, product sales, and community engagement.

Approach: GoPro implemented a multi-faceted Video Marketing Strategy, integrating video content across various channels:

• Product Demonstrations: Creating high-quality videos showcasing the capabilities of their cameras.
• User-Generated Content: Encouraging users to share their own GoPro footage, fostering a sense of community.
• Social Media Marketing: Sharing video content across platforms like YouTube, Instagram, and Facebook.

Results: GoPro's Video Marketing Strategy proved highly effective in achieving their marketing objectives.

• Brand Awareness: GoPro's video content contributed to a significant increase in brand awareness and recognition.
• Product Sales: The videos drove a notable increase in product sales, particularly among adventure enthusiasts and outdoor enthusiasts.
• Community Engagement: GoPro's user-generated content strategy fostered a strong sense of community among GoPro users.

Key Takeaways: GoPro's success demonstrates the power of integrating video marketing into a comprehensive strategy. By leveraging video content across various channels, they achieved significant brand awareness, product sales, and community engagement.

Case Study: How Samsung Localized Video Content for Global Success

How 2D explainer marketing video examples are curated?

We dove deep into 2D explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining the clarity and conciseness of the core message delivery.
7.Educational Value and Entertainment Determining the balance between educational value and entertainment factor.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer marketing video examples 2024, n=7300 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.