Littelfuse Product show video
Littelfuse pitches its Rotor Position Sensor (RPS) as an alternative to resolvers in electric and hybrid vehicle motors. The film starts with the car, then takes the sensor apart.
What works here:
- Context comes before parts. A ghosted vehicle reveals its motor first, so the viewer knows where the sensor lives before it splits.
- The fan-out names every layer: the target, the transmission and reception coils, and a dedicated ASIC.
- The parts set up the business case. Littelfuse says the sensor is up to 3 times cheaper, and smaller, lighter and easier to integrate.
The move: Split your product into the 4 or 5 parts that carry the claim, and label each one. If a viewer can't name a part after the film, cut it from the shot.