30 Examples Of Video Marketing From Modern Businesses

1. Blue Yonder

Cell therapy offers a beacon of hope for patients, and this video vividly portrays its life-saving potential. From cell collection to sophisticated engineering and cryopreservation, the animation masterfully illustrates the intricate journey. The global logistics network visualization underscores the worldwide reach of this groundbreaking technology.

Blue Yonder showcases Pantheon's end-to-end supply chain services and Thermo Fisher Scientific, Invitrogen, and Gibco products that ensure cell safety and integrity. This marketing promotional video effectively translates complex scientific concepts into a compelling narrative, resonating with scientists, researchers, and healthcare professionals. The potential is endless message reinforces the transformative power of cell therapy and data-driven insights, inspiring hope for a healthier future.

2. AWS

Precise visuals immediately engage; the seamless blend of 3D animation and live action is stunning. The video showcases AWS solutions across diverse industrial settings, creating an impactful message. This is a prime example of Content Marketing, effectively communicating value.

Strategic close-ups on key components, coupled with shots of various industrial environments, convey reliability and versatility. The concise nature keeps viewers engaged, and the clear visual storytelling is memorable.

3. ENEL

How effectively does this video communicate complex information? The animated energy flow, connecting renewable sources to consumers, is brilliantly executed. This clear visualization, combined with concise explanations, makes even Video Software Marketing easy to understand.

The vibrant colors and 3D isometric animation style create a highly engaging experience, perfect for the target audience of environmentally conscious businesses and consumers. Its approximately 30-second length ensures viewers stay engaged. Learn more about RECs and sustainable energy.

4. PepsiCo

PepsiCo champions sustainability in a captivating animated short, showcasing the remarkable benefits of compostable packaging. The video opens with a striking visual contrast of packaging types, instantly engaging viewers with its vibrant, eco-conscious message. A whimsical question mark animation transitions to a charming forest scene, where earthworms enrich the soil, setting the stage for a powerful visual metaphor.

The time-lapse of plants thriving in compost-enriched soil beautifully illustrates the positive impact of compostable packaging provided by Tetra Pak. This compelling visual narrative effectively communicates how compost captures carbon, aids water retention, and even mitigates flooding. Such engaging content demonstrates the potential of mobile app marketing for raising awareness about sustainability initiatives. The video concludes with the Tetra Pak and PepsiCo logos, reinforcing their shared commitment to eco-friendly solutions.

5. Intouch Insight

Witness the power of cloud infrastructure brought to life in this dynamic 20-second video from Intouch Insight. A single orange cube transforms into a network, visually representing AWS's ability to connect users to essential cloud services like databases and security. This video content for business marketing effectively targets businesses and developers.

The animation continues with a striking visualization of 5G towers expanding across a landscape, emphasizing the critical role of 5G in future applications. By showcasing immersive experiences like VR gaming, the video implicitly encourages viewers to explore AWS cloud solutions and discover how they can benefit their own organizations.

6. Wiget Media

Elevating campaign performance is at the core of Wiget Medias platform demonstration. A compelling Technical Marketing Video, showcasing various ad placement options along with a logo reveal on a podium is a strong start. The video transitions from goals like downloads and leads to a simple, user-friendly campaign setup.

Further showcasing its reach, the platforms network visualization and support structure are highlighted. Wiget Media positions itself with features for data collection, optimization, and a worldwide publisher network, alongside a quick signup and vibrant visuals, making its offering valuable for a range of businesses.

7. Liteon

Liteon's impactful corporate product marketing video masterfully portrays the struggles of growing urban populations, from traffic gridlock and packed public transport to the environmental burden of CO2 emissions. The animation cleverly contrasts a hot air balloon, symbolizing the ideal of unrestricted movement, with the congested reality below, emphasizing the need for innovative solutions.

Liteon presents its smart city solutions, showcasing electric vehicle charging and smart streetlights, as the path to safe, smooth, smart, and clean transportation. With dynamic graphics and a modern aesthetic, the video effectively positions Liteon as the Best Partner for Smart Mobility, offering a vision of a more efficient and sustainable urban future.

8. Relativity

Modern businesses face the daunting challenge of managing complex internal investigations. Relativity offers a solution with Relativity One, showcased in this branded marketing video. The animation cleverly uses colorful shapes and interactive data points to visualize the software's ability to quickly access and preserve crucial data from various sources, including emails and documents.

Relativity One streamlines investigations, saving time and money while maintaining data control. The video depicts a hand extracting a single, crucial piece of data from a chaotic jumble of information, highlighting the software's power to pinpoint key insights. This targeted approach benefits legal teams, IT, HR, and management seeking efficient investigative solutions. Learn more by visiting the Relativity One website.

9. Bio-Rad

Striking visuals immediately engage; animated blood cells and DNA sequences are particularly memorable. This Teaser Marketing Video expertly uses a blend of 2D and 3D animation, making complex medical information easily digestible. Relatable characters and concise information delivery make the topic of Thalassemia approachable. The video's clear call to action encourages proactive health decisions. It's a two-minute twenty-second journey.

The map highlighting Thalassemia prevalence in India provides crucial context. Focusing on carrier screening, rather than specific products, elevates the video beyond a simple advertisement. The use of color effectively conveys both seriousness and hope. This impactful video inspires similar projects.

10. Afiniti

Does leveraging technology improve customer interactions? This Motion Graphic Marketing Video for Afiniti answers that question. The video's simple yet effective visuals clearly explain the AI pairing process, with the 20/5 cycle animation standing out. Visual metaphors, like connecting lines and upward-trending graphs, effectively communicate complex concepts.

The video's focus on increased profitability resonates with businesses. The light color palette and upbeat tone create a positive viewing experience, while the clear call to action encourages engagement. The video's overall effectiveness lies in its ability to convey complex information simply and engagingly.

11. district0x

Unlocking the secrets of blockchain, district0x's explainer video masterfully uses a castle siege to illustrate the Byzantine Generals' Problem. This minimalist marketing video transforms complex concepts like distributed ledgers and proof-of-work into easily digestible visuals, making blockchain technology accessible to beginners. The simple, yet effective 2D animation and vibrant color palette enhance engagement.

The castle siege metaphor provides a clear and memorable framework for understanding how blockchain establishes trust and consensus. Viewers witness the system in action, culminating in a coordinated attack that represents a successful outcome. By visiting the District0x education portal, learners can delve deeper into the world of decentralized governance and discover the platform's unique offerings.

12. Portfolio Recovery

Burdened finances, depicted in somber grayscale, are a shared experience, and Portfolio Recovery steps in with a hopeful resolve. The video, utilizing a relatable park scene and a forest walk symbolizing stress, then transitions into a solution, presenting a user-friendly platform for resolving debt, with each icon promising ease and control. The shift to vibrant colors suggests a pathway to financial recovery.

Through a smartphone interface, users are empowered to create personalized payment plans, which are affordable and secure, with options to reschedule or pay off debt completely, all without added fees. It's apparent that Portfolio Recovery wants to become a launch marketing software, offering a transparent process for resolving debt while treating its customers with care and ensuring they feel secure.

13. Argus

Journey through a world of flowing rivers and dynamic waves begins Argus Marketing Launch Video, instantly setting the stage for understanding market shifts. Animated lines and bold text convey Possibility Curves, offering a solution for the intricate world of crude oil trading, demonstrating platform capability for traders to visualize real-world pricing and market movements.

This video highlights unique data fusion on its platform, moving beyond just stating the facts, showing the €œwhy€ behind their data. By showcasing the bell curve for upside and downside risk the platform emerges as a crucial tool for faster trading decisions, while also making users aware of actionable insights. The website address provides clear path for those interested.

14. Concur

Tired of tedious expense reports? Concur's latest video brilliantly captures the frustration of manual expense management, using relatable visuals of overwhelmed employees buried under receipts. The clean, modern animation and vibrant color palette create an engaging viewing experience, immediately drawing the audience into the narrative.

Concur's integration with American Express offers a breath of fresh air for small and medium-sized businesses. The video seamlessly demonstrates how automation simplifies expense tracking, improves visibility, and unlocks cost-saving opportunities. This compelling marketing storytelling showcases the power of a streamlined approach, encouraging viewers to explore the partnership website for a smarter expense management solution.

15. Oracle

Oracle's vision for the future of construction unfolds in their compelling introductory marketing video. The video vividly illustrates a world where autonomous vehicles, exoskeletons, and connected equipment transform project delivery, enhancing both safety and efficiency. Isometric cityscapes and sleek visuals underscore the power of digital transformation.

Oracle empowers organizations to navigate this evolution, leveraging data-driven insights from digital twins and collaborative tools to optimize project lifecycles. Workers seamlessly interact with technology, benefiting from real-time data and enhanced safety measures. The video inspires viewers to explore Oracle's solutions and discover how they can unlock the full potential of digital transformation in construction.

16. WalkMe

Software struggles are vividly portrayed; a collapsing tower and a confused employee instantly connect with viewers. WalkMe's platform is then showcased via clear UI mockups, highlighting its intuitive design. This is a strong example of video marketing, effectively communicating complex solutions simply.

The video's clean animation style and concise storytelling keep viewers engaged. The focus on clear visuals and a positive tone leaves a lasting impression, subtly encouraging viewers to explore WalkMe further.

17. Bill.com

Bill.com's animated explainer video takes a visually engaging approach to simplifying accounts payable management for finance professionals. The video immediately captures attention with dynamic animations of paperless processes, showcasing automated approval routing and seamless data synchronization between cloud storage and ledgers. This brand video marketing strategy effectively communicates the platform's ability to streamline workflows.

Highlighting key benefits like a 50% time savings and enhanced data security, the video resonates with businesses seeking efficient solutions. The user-friendly interface and global electronic payment capabilities further position Bill.com as a comprehensive tool for domestic and international transactions, encouraging viewers to explore the platform's offerings.

18. UN

Compelling visuals drive this UN video, depicting the stark reality of urban resource consumption and its environmental impact. Animations, like a timeline of growing city populations and a scale visualizing humanity's overconsumption, effectively communicate the urgency. The clever use of light bulbs to symbolize resources underscores the need for efficiency, a message relevant even in digital marketing efforts promoting sustainable practices.

The video introduces circular metabolism as a solution, contrasting it with the traditional linear model. Showcasing innovative wastewater treatment and its potential for resource recovery, the video highlights the benefits of resource-efficient urban planning for city planners and policymakers. The UN's resource-efficient cities initiative offers valuable resources for professionals and anyone interested in sustainable urban development, promising improved air quality and a better future.

19. ZoomInfo

Frustrated with juggling countless sales tools? ZoomInfo Engage offers a solution with a short, engaging Cartoon Product Content Marketing Video. Clocking in around 75 seconds, the video uses vibrant animation and a clean pink and purple aesthetic to showcase its platform, specifically targeting sales professionals and business leaders. It opens with a relatable scene of a character overwhelmed by various tools, setting the stage for a simplified approach.

ZoomInfo Engage is positioned as the all-in-one platform for sales success. The video efficiently demonstrates features like automated dialing, pre-recorded voicemails, and live email tracking, all within a sleek UI. By consolidating these essential tools, ZoomInfo Engage promises to dramatically increase sales efficiency and accelerate prospecting.

20. Upwork

Effective use of visuals makes this Digital Marketing Explainer Video stand out. The clean aesthetic and strategic use of color enhance clarity, focusing attention on key information about AWS Elastic Beanstalk. This is ideal for web developers and businesses seeking simplified cloud application management.

The video's concise presentation of features and benefits is highly effective. Visual representations and mockups make the deployment process easily understandable, making it a great example for similar projects.

21. FIS

Effortless online returns become reality through this FIS video demonstration, addressing common frustrations in shoe e-commerce. The 3D animation brings to life the problem, highlighting ill-fitting purchases and the time consuming refund process, before transitioning to the simplified solution.

An innovative omni-channel system, empowered by unique tokens, facilitates rapid in-store returns. The Visual Marketing clearly showcases how technology streamlines complex processes. The focus on minimizing fraud and empowering retailers to focus on sales through connected platforms enhances customer experience.

22. CEVA

Visually compelling, this CEVA video masterfully portrays the struggles businesses face with talent acquisition, using striking metaphors like spider icons for security risks and disconnected people icons. The video immediately grabs attention, setting the stage for CEVA's solution by highlighting the increasing difficulty of finding quality tech talent in today's fast-paced environment.

CEVA's platform bridges the gap, connecting businesses with specialized developers and designers through advanced matching technology and verified success scores. Visually demonstrating its security certifications and remote team management tools, this video stands out among Marketing Video Examples for its clear and concise communication of complex solutions. This innovative approach encourages viewers to discover how CEVA can transform their talent acquisition process.

23. Acuity

Rapid change in financial services is elegantly depicted in this short Video Teaser for Marketing Campaign. Dynamic animations and interconnected nodes illustrate market shifts and the need for adaptation. Acuity's expertise is subtly conveyed through visual metaphors, showcasing their 20-year history and the BEAT platform's role in driving innovation.

The video's visual storytelling is compelling. Abstract graphics effectively communicate complex ideas, making the information accessible. The emphasis on client success, with improved efficiency and revenue generation, leaves a lasting positive impression. Do More With Less is a powerful message that resonates with the target audience.

24. Veeam

Does migrating to Office 365 leave your data vulnerable? This Marketing Promo Animation directly tackles that concern. The video uses striking visuals to show how Office 365 lacks built-in backup, contrasting it with Veeam's comprehensive solution for IT professionals and Office 365 users.

It clearly illustrates the importance of separate data copies for true protection, showcasing Veeam Backup for Microsoft Office 365's flexible storage options. The clean animation style makes complex information easily understood, leaving a strong impression of Veeam's capabilities.

25. Agora

Agora's video immediately captivates viewers. The clear demonstration of the product's functionality, through relatable scenarios, makes its value instantly apparent. This Business Marketing Showcase effectively communicates the product's benefits without overwhelming viewers with technical details.

The video's strength lies in its ability to connect with the audience on a personal level. By focusing on the positive impact on users' workflows, it leaves a lasting impression. The overall approach is both informative and engaging, leaving viewers wanting more.

26. BAYER

A refreshing scene opens, immediately showcasing the product's benefit. The video's concise storytelling, part of a Video Marketing Campaign, powerfully communicates the product's value.

The impactful visuals, coupled with a relatable scenario, leave a lasting impression. This brevity makes it ideal for sharing, demonstrating the power of concise, effective video marketing.

27. Accenture

Masterful visuals define this Accenture video. Strategic color choices and dynamic camera angles create a captivating viewing experience, showcasing the product's design effectively. This Promotional Video Marketing piece excels in its concise delivery and clear explanation of features.

Close-ups and wider shots work in perfect harmony, providing a comprehensive view of the product. The result is a visually compelling narrative that successfully highlights both aesthetic and functional aspects, setting a high standard for product videos.

28. BT

BT's video is remarkably clear. Its concise design immediately captivates, highlighting the product's user-friendliness. Animated Marketing makes the process visually appealing and easy to follow.

The video's brevity is key; it avoids unnecessary information, focusing on core functionality. This ensures viewers quickly understand the product's value. The result is a highly effective demonstration.

29. EQT

EQT's video powerfully communicates its message. The concise storytelling and impactful visuals resonate deeply, avoiding corporate jargon for relatable content. This Enterprise Marketing Video is a smart strategy, demonstrating how to connect with audiences authentically.

The video's emotional connection is key to its success. It avoids clichés, creating a memorable and shareable experience. The video's brevity and impactful visuals make it highly effective.

30. Honda

Honda's advertisement immediately captivates with its dynamic visuals. The clever use of quick cuts and impactful imagery keeps viewers engaged. This Tech Marketing Video is a masterclass in concise storytelling.

The video's focus on showcasing key features, without overwhelming detail, is commendable. The pacing is perfect, leaving a lasting impression. It's a strong example of effective advertising.

Crafting a compelling video script for marketing.

Now that we've seen how powerful video can be, let's dive into crafting scripts that truly resonate. A great script is the heart of any successful video, it's where your story takes shape. Think of the best example of video marketing you've seen, what made it so compelling? It likely had a strong script.

We need to approach scriptwriting with a clear vision. It's not just about writing words, it's about creating an experience.

• First, let's define who we're talking to, understanding their needs and desires.
• Second, let's set a clear goal for our video, what action do we want viewers to take.
• Third, let's craft a hook that grabs attention, making people want to watch more.
• Fourth, let's focus on a concise and engaging narrative, keeping our message clear and impactful.

Remember, a conversational tone, a focus on benefits, and a strong call to action are key. This approach will help us create videos that not only capture attention but also drive real results.

How to evoke emotion in your marketing video?

We've laid the groundwork for a solid marketing video script, now let's explore how to truly connect with your audience's hearts. It's not just about what you say, but how you make them feel. This is where the magic happens, where your advertising videos move from being informative to being unforgettable.

Let's think about how we can weave emotion into our business videos.

• Imagine characters that feel like someone your audience might know, their struggles and triumphs become our own.
• Let's tell stories that feel so real, they could be happening to us, building trust and genuine connection.
• Think about music that tugs at the heartstrings, amplifying the emotions of each scene.
• Use visuals that are not just pretty, but also evoke a feeling, creating a powerful experience.

By focusing on these elements, we can transform our explainer videos and all our content into something truly special, something that resonates long after the video ends.

What is the ideal length for a marketing video?

Ever wondered why some videos keep you hooked while others lose you quickly? It often comes down to length. Finding the sweet spot for your marketing video is crucial, and it's not a one-size-fits-all answer. Let's explore how to nail the perfect duration.

• Shorter videos often grab attention faster, think of those quick social media clips that keep you watching till the end.
• For brand videos, consider using a longer format to tell a compelling story, allowing viewers to connect with your brand on a deeper level.
• product videos often shine when they are short and to the point, focusing on key features and benefits.
• When creating corporate videos, finding the right balance between detail and brevity is key, keeping your audience informed without losing their interest.

Ultimately, the ideal length depends on your goals and audience. Test different durations, analyze your video analytics, and see what resonates best. Remember, it's about creating a video that is both engaging and effective, no matter the length.

What are your core content pillars for video?

Now that we've explored the power of video, let's talk about the core content pillars that will shape your strategy. These are the building blocks for videos that truly connect with your audience. Think of them as the different stories you can tell.

• Brand Storytelling. Share your brand's unique journey, what makes you tick, and what you stand for. It's about building a connection, not just selling a product.
• Customer Testimonials. Let your happy customers do the talking. Their authentic stories build trust and show the real impact of your work.
• Behind-the-Scenes. Give your audience a peek behind the curtain. Show them the people and processes that make your company special.

• Consider creating promotional videos that showcase your products in action, highlighting their key benefits. For e-commerce marketing video examples, focus on product demonstrations that highlight the ease of use and benefits of your products.
• Explore corporate video examples that showcase your company culture, making it relatable to your audience.
• Consider using motion graphics videos to simplify complex ideas and make them more engaging.

By focusing on these core content pillars, you can create a diverse and engaging video library that resonates with your audience and drives real results.

How to budget effectively for video marketing?

Alright, we've explored the creative side of video, now let's tackle the practical side, the budget. Creating impactful video marketing campaigns doesn't mean emptying your pockets. It's about smart planning and knowing where to allocate your resources. We need to be strategic to make the most of our investment.

Let's think about the key elements. First, we need to define what we want to achieve with our videos. Are we creating sales videos or something else? This will guide our budget allocation. Then, let's explore what video production typically costs. This gives us a realistic benchmark. Even if you're looking at B2B marketing video examples, you can still find cost-effective ways to create compelling content.

• Consider pre-production expenses like scriptwriting and storyboarding.
• Factor in production costs, including equipment, talent, and filming.
• Don't forget post-production, such as editing, music, and graphics.
• Allocate funds for marketing and distribution, ensuring your videos reach the right audience.

Creating effective marketing video examples doesn't have to be expensive; it's about smart planning. By carefully considering these factors and tracking our results, we can create amazing videos that drive real results without breaking the bank.

What metrics will you use to measure video success?

We've explored the creative side of video, now let's talk about results. How do we know if our efforts are actually working? It's not enough to just create video commercials; we need to measure their impact. We're not just aiming for views; we want engagement, action, and ultimately, success. So, what should we be looking at?

Let's dive into some key metrics that will help us understand how our videos are performing. These aren't just numbers; they're insights into what's resonating with our audience. Think of them as a compass, guiding us to create more effective content. Looking at video marketing case studies, we see that successful campaigns always focus on these key indicators.

• Views give us a starting point, showing our initial reach.
• Watch time tells us how long people are actually engaged with our content.
• Click-through rates show us how many viewers are taking the next step.
• Conversion rates reveal how many viewers are turning into customers.

Even with the most creative marketing video examples, it's essential to measure. To ensure our engaging marketing video examples are effective, we need to monitor these metrics. By keeping a close eye on these, we can fine-tune our approach and create videos that truly connect with our audience and drive real results. This is how we transform our video strategy from a shot in the dark to a powerful tool for growth.

How to optimize your video for search engines?

Now that we've explored the creative side of video, let's ensure our videos are easily found. Search engine optimization is key to reaching a wider audience. We've seen how well-optimized videos, like some financial marketing video examples, get more views.

Let's dive into some practical steps we can take to boost our video's visibility.

• First, we need to do Keyword Research. What terms do our viewers use when searching for content like ours?
• Next, we must create Compelling Titles. Using those keywords naturally in our titles is crucial.
• Then, we should write Detailed Descriptions. Expand on our video's topic with rich descriptions that include target keywords.
• Also, we should add Video Tags. These help categorize our video, and for informative marketing video examples, the descriptions are usually detailed and keyword-rich.

Professional marketing video examples often show the importance of having a clear and concise title. Technology marketing video examples show us how important it is to keep up with the latest SEO trends. By implementing these steps, we can significantly improve our video's search engine ranking and reach. We can achieve great results if we all work together.

How does video fit into your customer journey?

We've talked about making great videos, now let's see how they fit into your customer's journey. Think of it like this, each video is a guide, helping your audience move from just knowing you to becoming loyal fans. It's not just about creating content; it's about creating the right content at the right time.

Video can be your secret weapon at every stage. Imagine, for example, a potential customer discovering your brand through an engaging social media clip. That's the awareness stage. Then, they might watch a video showcasing how your product solves their problem, that's consideration. Finally, a testimonial video examples marketing can seal the deal, building trust and confidence.

• For awareness, think short, attention-grabbing clips that introduce your brand.
• For consideration, use videos that showcase your product or service, highlighting its benefits.
• For decision, let your happy customers do the talking with testimonial video examples marketing.
• For onboarding, create tutorials that guide new customers through your product.

Don't forget, video isn't just for new customers. We can use it for customer support, engagement, and even upselling. Consider service marketing video examples, where you showcase your expertise, or marketing video examples B2B, where you demonstrate a product's value to other businesses. Even healthcare marketing video examples can be used to explain complex procedures. Video can keep your audience engaged and informed, fostering long-term relationships.

Clearly define your value proposition in your video.

We've talked about the power of video, now let's get real about your value. It's not enough to just make a video, you need to show what makes you different. This is where you make a lasting impression. Think of it as your chance to shine, to show your audience why they should choose you.

To create high-quality marketing video examples, you must first understand your core value. What problem do you solve? What makes you unique? It's about benefits, not just features. It's about connecting with your audience on a deeper level. Remember, viewers have short attention spans, so aim for short marketing video examples that get straight to the point.

• Pinpoint the core problem you solve, making it clear from the start.
• Focus on the unique benefits, not just the features, of what you offer.
• Showcase real-world applications, think about how you can use product demo video examples to highlight the benefits.
• Always keep the audience's needs at the forefront, not just your brand.

By testing different value propositions, you can discover what works best and create top marketing video examples. This isn't just about making a video, it's about making a connection.

How to repurpose your video for other platforms?

We've seen how powerful video can be, now let's make it work even harder. Repurposing your videos across different platforms is key to extending your reach and impact. It's about adapting your message to fit each unique space, and that’s where the magic of Digital Marketing truly shines.

Think of it like this, a single video can become many. A landscape video might need a vertical crop for mobile viewing, or you might create short, punchy clips for platforms like TikTok. Consider how Animated Marketing can be used to create short, engaging clips for platforms like TikTok, capturing attention quickly.

• Add captions for silent viewing, as many users watch videos without sound.
• Design eye-catching thumbnails for each platform, a good thumbnail can increase views.
• Tailor calls to action for each platform, what works on one might not work on another.
• Use relevant hashtags for each platform, this can help people find your content.

Effective Content Marketing involves more than just creating videos; it's about strategically distributing them across different channels. Think about how you can use Marketing Storytelling to create a series of shorter videos that build on each other across different platforms. By repurposing your videos strategically, you ensure your message reaches a wider audience and drives better results.