Picture this: your SaaS product launch, but instead of a quiet ripple, it's a tidal wave of engagement. What if you could make that happen? I am sharing today, in this article, how animated videos can be the catalyst for that kind of explosive growth. What we'll uncover is the magic of visual storytelling - its ability to connect with customers on an emotional level, fostering understanding and driving conversions. Our exploration begins now, with some surprising statistics that will change how you think about video marketing.
83% of interviewed marketers were satisfied with the ROI of video marketing.
83% of marketers suggest videos should be under 60 seconds.
Video ads generate 12 times more shares than traditional image-based ads.
These stats highlight the undeniable power of video, especially short, engaging content. Animated SaaS videos offer a unique opportunity to distill complex ideas into digestible, visually appealing stories that resonate with your target audience. Today we explore more than 30 Engaging Animated SaaS Video examples, that immediately grabbed our attention and got us excited
In a world drowning in data, Veeva SiteVault emerges as a beacon of simplicity for clinical research. We love how this Animated SaaS video captures the common frustrations of researchers bogged down by multiple systems, then elegantly presents SiteVault as the unifying solution. It's visually engaging, employing a clean aesthetic and vibrant orange hues that keep us hooked.
The demo seamlessly showcases SiteVault's features, from document exchange to patient-reported outcomes, all within one intuitive system. The video emphasizes increased efficiency, streamlined collaboration, and, most importantly, more time for patient care. The value proposition is crystal clear Veeva SiteVault empowers researchers to focus on what truly matters.
What We Can Learn
Focus on the "aha!" moment-the instant your product solves a problem.
This SaaS animated feature video is a powerful tool for introducing viewers to the key features and benefits of the platform. It uses a minimal, impactful visual style, focusing on graphic elements and minimal text. Vivid colors and simple shapes capture attention, conveying the brand's commitment to wellbeing.
Video Design - The clean, modern look creates a sense of comfort and trust. Subtle animations make the video engaging and easy to comprehend. Visual metaphors effectively communicate the benefits of the platform. For example, the scene with the mountain peak and the person sitting on the sun highlights the judgement-free, safe, and private space the platform provides.
Animated graphics depicting human profiles with internal imagery visually represent the different aspects of mental health and wellbeing addressed by the platform. The overall tone is reassuring, optimistic, and hopeful, aligning with the brand's mission to empower individuals to feel better.
IndexExchange is an advertising technology platform that connects publishers with advertisers. The video is designed to explain the power of programmatic advertising and show how this technology helps reach the right audience with highly targeted ads.
Video Design - The video uses a clean and minimal design style, featuring blue line illustrations and white outlines, creating a clear and distinct visual style. Icons and simple animations communicate complex concepts in a simple and engaging way.
This is a Best animated SaaS video example, because it effectively communicates the objective of the video, which is to explain programmatic advertising and its benefits. The use of simple graphics and animations helps to make the information accessible and engaging. The video's tone is informative and positive, which helps to reinforce the message that programmatic advertising is a powerful and effective tool.
The sleek design and engaging animation in this animated SaaS video for social media instantly capture attention. We love the way the video concisely explains the challenges of cloud migration and positions Cisco Meraki as the perfect solution. The visuals effectively communicate complex information, highlighting key benefits like simplified network management, enhanced security, and significant cost savings.
The smart use of icons, graphs, and progress bars makes data easily digestible, while the upbeat music keeps the viewer engaged. The concise storytelling, paired with a strong call to action, creates a powerful message that resonates with IT professionals and business owners looking for a future-proof investment. This video showcases how a simple yet powerful visual narrative can drive results.
What We Can Learn
Clearly illustrate your product's value with simple, memorable visuals to boost viewer understanding.
Ad Astra Information Systems helps educational institutions improve their program pathways for students, making resources more efficient. The video demonstrates how Ad Astra addresses the problem of inefficient resource utilization.
Video Design - The video opens with a grid representation of schedules, showcasing the inefficiency of repeating the same schedule without refinement. Bright colors, bold lines, and simple shapes are used to create a visually engaging experience. The transition from schedule grid to scattered dots effectively visualizes the problem, making it clear that a more strategic approach is needed.
This Animated SaaS video for social media is a great example of how simple animation can effectively convey complex ideas. The scattered dots represent the inefficient use of resources, highlighting the need for a more strategic approach. The video's optimistic tone and clear visuals emphasize the benefits of using Ad Astra to create a better learning experience for students and more efficient use of resources.
Trifacta helps make data engineering faster and more intuitive. This video is designed to show how Trifacta's cloud-based solution can make messy data into valuable information.
Video Design - This SaaS animated feature video uses simple shapes and bright colors, making it fun to watch and easy to understand. The video uses a bright white background with green, orange, and blue shapes to represent different data types. The bold colors against the white background catch attention and make the video stand out.
The visual design of the video effectively communicates how Trifacta's data engineering cloud can help users prepare and manage data for analysis. The simple, bright, and modern tone highlights the user-friendly nature of the product.
The minimalist, flat animation style of this SurveyMonkey Anywhere video instantly draws us in, establishing a sense of modern simplicity. We all appreciate how the video balances playful visuals with a clear, informative message about the app's offline capabilities. The choice of color and sound creates a positive and optimistic tone, while the relatable scenarios effectively showcase real-world use cases.
This animated SaaS video demonstrates how to effectively communicate technical features in an engaging way. By showcasing the app's user-friendly UI and its device management capabilities, SurveyMonkey Anywhere reinforces its commitment to user experience. The overall effect is a compelling narrative that inspires confidence in the product.
What We Can Learn
Create a video that's both informative and enjoyable, driving conversions.
Upwork is a remote talent platform that helps companies find the right tech talent for their projects. The video is designed to highlight how Upwork can help companies scale tech teams and drive positive business outcomes.
Video Design - The video is a SaaS animated walkthrough video. It features a clean, modern design with simple, line-drawn animations. The color palette is a dark blue with pops of orange and green. The video uses a mix of static and animated illustrations to explain the benefits of using Upwork, creating a visually engaging and informative experience.
The visual style of the video effectively communicates the key message of the video. The simple and easy-to-understand animations make the video engaging and approachable. The dark blue background and line-drawn illustrations create a professional and modern tone, which helps build trust with the viewer. Overall, the video design complements the content and helps drive the call-to-action to learn more about Upwork.
Signifyd's solution tackles the frustrating aspects of online checkout processes. The video effectively communicates the need for their solution by showcasing the challenges of online commerce.
Video Design - The video uses a playful and engaging animated style to illustrate the various issues like two-step verification, long forms, and frustrating interactions. Vibrant colors and an approachable tone are used to emphasize the complex technology in a lighthearted way.
Animated SaaS video for lead generation is a great example of how to use animation to explain a technical subject in a way that is both informative and engaging. The video's positive tone emphasizes the positive impact of the technology on online commerce.
In this Appfolio video, we see a masterful execution of animated SaaS video production, blending a compelling narrative with visually appealing hand-drawn animation. The way it seamlessly connects the current challenges of property management with the solutions offered by Appfolio is truly remarkable. We all appreciate the clean and minimalist aesthetic, which directs focus to the core message and features.
Moreover, the video smartly utilizes UI mockups to showcase the practicality of the platform. By illustrating online payments, bulk messaging, and the user-friendly online portal, Appfolio's value becomes instantly clear. This video offers a valuable lesson in effective SaaS communication, demonstrating how to capture an audience's attention while effortlessly conveying complex functionalities.
What We Can Learn
Keep the animation style clean and simple so the message shines through.
The animated SaaS video example for State Street showcases a sophisticated design, effectively highlighting its role in driving success for asset managers. We love the way it uses minimalist 2D animation and data visualization to convey complex concepts with clarity and visual appeal. The vibrant color palette and energetic music create a sense of innovation and progress, making the video both informative and engaging. The visual journey clearly explains how State Street supports asset managers in navigating today's market challenges while offering solutions for growth and better outcomes. It inspires us with its compelling narrative, leaving viewers wanting to explore the possibilities that State Street offers.
What We Can Learn
Showcase positive outcomes with vibrant visuals, inspiring viewers to learn more.
AdHive is a platform based on Ethereum smart contracts that simplifies and automates video advertising campaigns by streamlining the interaction between advertisers and influencers.
Video Design - The video uses a colorful and vibrant SaaS animated feature video design, with clear and concise text elements that highlight the key features of the platform. Animated gears represent the automation process, emphasizing the efficiency of the platform. The graphics are clean and professional, and the animation style is engaging and easy to understand.
The video effectively communicates the value of the platform by using a combination of text, animation and color. The overall tone is upbeat and positive, conveying the efficiency and effectiveness of the platform. The use of animation helps to break down the complex process of video advertising and makes it more relatable to the audience. The video is engaging, due to its use of vibrant colors, animation and clear text that highlights the key features. This visual style makes the video both informative and entertaining.
State Street is a financial services company that helps portfolio managers maximize returns.
SaaS animated feature video uses bright, bold colors and simplified shapes to illustrate complex financial concepts. The visual design is engaging, and the bright colors draw the viewer's eye to the animated icons on screen.
Video Design - Animation and concise language make the information easy to digest, ideal for a quickly changing market. The video uses a clear and conversational tone to effectively communicate the solution and its value to portfolio managers. This clean and modern design effectively helps the viewer understand how the solution can help overcome the challenges of managing investments in a quickly changing market.
The video focuses on the challenges of public construction and infrastructure projects. The complexities, high impact, and costs associated with these endeavors are often exacerbated during times of crisis. e-Builder steps in as a solution to address these pain points, offering a cloud-based platform that streamlines processes and enhances communication.
e-Builder goes beyond simply managing projects; it empowers governments to achieve more with less. By boosting productivity, streamlining processes, and supporting collaboration, the platform delivers greater visibility and transparency. This results in better outcomes and enhanced value for the public, Ultimately, it's about building a brighter future for communities.
What We Can Learn
Demonstrate e-Builder's ease of use with simple, engaging animations.
15. Apogee SaaS Animated Product Tour - Drive sales implicitly
WEELOV uses a clever blend of 3D animation and live-action footage in this Animated SaaS Video to showcase its air purifier. The detailed exploded view of the purifier's internal components, combined with microscopic depictions of trapped pollutants, effectively communicates the product's power and precision.
The video then transitions to real-life scenarios, demonstrating the air purifier's quiet operation in a workspace and a bedroom. This seamless shift between technical details and everyday use creates a compelling case for WEELOV, appealing to both the practical and emotional needs of potential customers.
Cotiviti works with over 180 healthcare payers, including the top 25 plans in the United States, to deliver payment accuracy, risk adjustment, and quality improvement programs. The video illustrates how Cotiviti enables a high-quality and viable healthcare system.
Video Design - This animated SaaS onboarding video demonstrates how Cotiviti is a valuable asset for healthcare payers by using simple animation and a conversational tone. Bright, friendly colors, such as purple and pink, represent a youthful, tech-savvy company.
Video Promo for Small Business The visual style of the video communicates the objective of the video by showing how Cotiviti's services can improve the healthcare experience for patients. The animation style is bright, engaging, and simple. Simple, colorful graphics with a casual tone convey a user-friendly, accessible approach to the services provided.
The sleek design and captivating visuals in this video immediately grab our attention. We love how Vaillant effortlessly connects the idea of a connected world with the need for smart home systems. The smooth transitions between aerial shots of nature and close-ups of the sleek control panel and boiler build a narrative of control and sustainability.
In less than two minutes, Vaillant successfully showcases the power of its smart technology. The UI animations are particularly effective, allowing us to visualize the ease of temperature adjustment and energy monitoring. The focus on remote diagnostics and maintenance seals the deal, assuring viewers of peace of mind and effortless control.
What We Can Learn
Animate your UI to showcase ease of use, making your product irresistible.
We love the clear and concise messaging in this animated SaaS video for BankMobile. The visuals effectively communicate the convenience and security of receiving financial aid refunds through their platform, particularly highlighting the same-business-day deposit with BankMobile Vibe. This simplicity extends to the vibrant yet uncluttered color palette and intuitive UI mockups, guiding the viewer seamlessly through the process. It is an effective example of how 2D animation can create a compelling narrative, leaving students eager to enter their personal code and get started with BankMobile.
This SaaS animated case study video is a powerful tool for promoting home-based care agencies. It uses bold colors and dynamic animations to grab attention, creating a visually engaging experience. The video's minimalistic style, featuring flat graphics, clean lines, and simple shapes, contributes to a professional and modern aesthetic.
Video Design - The video's bright blue and orange color scheme adds a touch of vibrancy, while the animated graphic of a computer screen with a mouse pointer effectively illustrates the process of automation. This visual style effectively communicates the value proposition of the solution, highlighting how it can simplify repetitive tasks and streamline operations.
The fast-paced animation and engaging graphics contribute to a positive and professional tone, making the video both informative and entertaining. The use of animation emphasizes the ease and speed of automation, showcasing how the solution can save time and improve efficiency for home-based care agencies.
US Ecology and Smarter Sorting are partnering to create an innovative solution that optimizes retail waste management. This SaaS animated feature video is designed to showcase the benefits of their collaboration. The video employs a clean and engaging visual design, featuring bright colors like orange, blue, and green. The graphics are bold, simple, and easy to understand, effectively conveying the complex subject of waste classification and compliance services. The video uses icons to represent key concepts, making the messaging clear and concise.
Video Design - The visual design of the video is highly effective in communicating its objective, highlighting the issues faced by retailers regarding waste management and showcasing how the solution resolves those issues. The video's bright color palette and clean design style create a positive and optimistic tone, emphasizing the efficiency and sustainability of the solution, which effectively attracts the viewer and builds trust in the partnership.
The video's success lies in its ability to simplify a complex topic, making it accessible to a broad audience. The use of icons and minimal text ensures that the message is easily understood, even by those unfamiliar with the intricacies of waste management. This approach makes the video engaging and informative, leaving a lasting impression on viewers.
A smooth visual flow and a cohesive message, this video from StayWell is an example of a beautifully crafted Animated SaaS Video. The animation's simplicity is both its strength and its beauty. It speaks to the everyday realities of healthcare professionals, illustrating the challenges of information overload and navigating complex systems. The animation style is particularly well-suited for StayWell, as it captures the essence of their solutions providing clarity and simplicity in a cluttered world.
What We Can Learn
Craft a narrative that resonates with your target audience's pain points, generating interest.
Ascendum Makina is a company that provides heavy duty construction equipment, specifically Volvo's G-series articulated haulers. The video is designed to educate the viewer on the features of the Hill Assist function, promoting its benefits.
Video Design - The video is an Animated SaaS Video with a clean and minimal design aesthetic, with clean yellow and blue color palettes. The video's design utilizes a straightforward visual approach, employing clear and concise graphics and a fast-paced editing style, highlighting the key features of the Hill Assist function. A vibrant animation of numbers in 3D is used to create a sense of urgency and excitement, while a blue background with a digital pattern is used to represent a technological concept.
The video's graphic design effectively communicates the objective of the video. By visually demonstrating how to activate Hill Assist with clear animations, the video showcases the functionality and ease of use of the feature. A combination of animations, concise explanations, and a fast-paced editing style effectively conveys the message to the viewer. This approach maintains the viewer's attention by providing a visual and engaging experience.
VAIOT is a blockchain-based AI assistant that automates services and transactions. The goal of the video is to introduce VAIOT and how it can help businesses and consumers. This video is designed to inform potential users about VAIOT's unique features and benefits.
Video Design - The video features a SaaS animated feature video showcasing the use of AI and blockchain technology. The visual design incorporates blue and white color schemes, clean lines, and simplified graphics, giving the video a modern and futuristic feel. The graphics are clear and easy to understand, and the smooth animation helps visualize the flow of interactions.
The visual design and narrative of the video work together to communicate the core message, which is that VAIOT makes transactions easier, cheaper, and faster. The animated interactions between users and the system create a sense of optimism and excitement about the future of blockchain technology. The video's overall tone is confident and professional, highlighting the benefits and potential of VAIOT for both consumers and businesses.
Avantor provides biorepository and archiving services, and this video is designed to illustrate the meticulous care and purpose-built facilities that make up their solution.
Video Design - The video features clean graphics, a smooth, minimalist visual style. SaaS animated feature video style makes it easy to follow and understand. The video uses a variety of animation techniques, including transitions, motion graphics, and line drawings. Icons, animations, and visual elements create a cohesive and modern look.
The video successfully communicates the value of Avantor's services. The combination of clean graphics, seamless transitions, and easy to understand visuals effectively highlights the importance of meticulous care and secure facilities. The animation style conveys a sense of reliability and trustworthiness, making the video appealing to a scientific audience. The video clearly explains the benefits of Avantor's services, showing that they are the ideal partner for scientists working with valuable research assets.
Paysend Enterprise is a global payroll solution that provides businesses with access to a network of payment methods and payout options across 168 countries. This video is designed to introduce and promote the services to businesses.
Video Design - The video uses a clean, minimalist style with bright color palettes. It utilizes a combination of flat illustrations, animated icons, and dynamic transitions to present the features and benefits of the platform in a visually engaging manner. The visual language effectively communicates the brand's focus on global reach, secure transactions, and convenient access to payroll payments.
The visual style effectively conveys the ease and speed of the service, appealing to the target audience of businesses seeking to streamline their global payroll processes. The simple animations and graphics create a sense of trust and clarity. The lighthearted tone and clear message ensure that the viewer is not overwhelmed by complex information, but rather understands the value proposition and solution that Paysend Enterprise provides.
In the bustling realm of SaaS, this animated video for TRIMIT Furniture immediately grabs attention with its minimalist style and captivating animation. We love the intelligent use of visual metaphors, like floating lightbulbs representing satisfied users, effectively communicating TRIMIT's broad reach within the furniture industry. The video cleverly showcases the software's core functionalities and benefits, highlighting its integration with Microsoft Dynamics 365 Business Central.
This animated SaaS video doesn't just tell, it shows. The dynamic 2D and 3D elements create a compelling narrative, visually guiding us through the complexities TRIMIT simplifies for furniture businesses. The concise messaging and upbeat soundtrack further enhance engagement, urging viewers to explore the solution further at trimit.com.
What We Can Learn
2D/3D blend creates a dynamic feel, making your software seem more modern and appealing.
AppFolio is an association management company, and this video is designed to show how easy it is to manage your association using their product.
Video Design - This Animated SaaS Video uses a clean and simple design style with bright, bold colors and simple animations. The video uses clean, geometric shapes to represent the different elements, and the characters are drawn in a cartoon style, giving the video a friendly and approachable look. The combination of these graphic elements and the simplicity of the animation make the video very easy to follow and understand.
The video effectively communicates AppFolio's objective of showcasing the ease of use of their platform. It does so by showing a board member seamlessly navigating AppFolio from their mobile device. The video's lighthearted tone further reinforces this ease-of-use message, while simultaneously highlighting the time-saving capabilities of the platform. The video effectively conveys AppFolio's user-friendliness, making it easy for viewers to understand how the software can streamline their association duties.
PanMon is a pantograph condition monitoring system. This video explains how it can be used to prevent damage to overhead wires and pantograph equipment.
Video Design - The video starts with an animated high-speed train, using 3D graphics to show the different parts of the train and the overhead wires. This makes the video visually engaging and easy to understand. The video is styled as SaaS animated feature video.
The video uses simple language and clear visuals to explain a complex technical topic. The animation makes the video interesting and easy to follow. The video's focus on the train, overhead wires and pantograph equipment is visually appealing. The graphics are clean and simple, helping viewers understand the concept, and the video clearly shows how PanMon can be used to identify issues with pantographs. This helps to communicate the benefits of using PanMon. The video uses a positive and informative tone to convey its message.
The smooth animation and clever use of a central bank icon as a hub immediately grabbed our attention in this animated SaaS video for OpenText. The way the video transitions from broad industry challenges to specific OpenText solutions feels seamless and intuitive. We all appreciate a well-structured narrative, and this video delivers.
OpenTexts message of empowering innovation and mitigating risk within the financial sector resonates deeply. The vibrant blue palette reinforces trust and stability, while the fast pace keeps viewers engaged throughout. This is an exemplary approach to showcasing the power of a SaaS platform like OpenText Business Network Cloud.
What We Can Learn
Seamless transitions from problem to solution build a clear narrative, driving understanding.
We admire how this Animated SaaS video for Amazon GEO tackles the complexity of international expansion, turning a daunting challenge into an exciting opportunity. The animated format effortlessly captures attention with vibrant visuals and dynamic graphics that make complex data analysis accessible and engaging. We all appreciate the clever use of metaphors, like the grid transforming into golden opportunities, symbolizing the power of Amazons insights.
The focus on real-world pain points, such as time-consuming research and uncertain market demand, resonates with online sellers. Amazon deftly positions GEO as the solution, showcasing how the tool empowers businesses to pinpoint successful products for overseas markets. The cheerful narrator, paired with the upbeat music, inspires confidence, urging viewers to take their businesses to new heights. The clear call to action at the end makes it easy for potential users to learn more about Amazon GEO and embark on their global expansion journey.
What We Can Learn
A cheerful tone builds confidence; viewers will want to learn more.
FAQ
How can animated SaaS videos help explain my complex product simply?
Animated SaaS videos translate complex products into engaging narratives, simplifying user understanding and boosting engagement.
What are the different styles of animated SaaS videos and which one is right for my target audience?
Explainer videos, character animations, screencast tutorials, and whiteboard animations are common styles. Choose the style that best suits your message and target audience.
What are the typical costs and timelines associated with producing an animated SaaS video?
A typical 60-second video costs between $1,000 and $6,000, with a 3-8 week turnaround time depending on complexity and revisions.
How are other SaaS companies in my industry using animated videos for marketing and sales?
SaaS companies use animated videos for product demos, onboarding, marketing campaigns, and explainer videos.
What are the key benefits of using animated SaaS videos throughout my sales funnel?
Animated SaaS videos enhance all stages of the sales funnel, from awareness to conversion, by simplifying information and creating engaging narratives.
How can I ensure the animated video aligns with my brand guidelines and incorporates existing assets?
Brand consistency is key. Ensure the video aligns with brand guidelines and incorporates existing assets.
What is the process for scripting and storyboarding an effective animated SaaS video?
Effective scripting and storyboarding involve concept development, scriptwriting, and visual representation of key scenes.
How can I find a reputable animation studio and what should I look for?
When choosing a studio, look for a proven track record, diverse portfolio, and transparent communication.
How can I use animation to highlight the key features and user experience of my product?
Animation showcases key features and user experience through interactive demos, tutorials, and engaging visuals.
How can I adapt a successful animated video example for my own company and objectives?
Adapt successful examples by focusing on your unique value proposition and tailoring the narrative to your target audience.
What are the common mistakes to avoid when creating an animated SaaS video?
Avoid jargon, overly complex visuals, and weak storytelling. Keep the message clear and concise.
How can I ensure the video is engaging and keeps viewers' attention through compelling storytelling?
Engage viewers with compelling storytelling, relatable characters, and dynamic visuals.
How can I use animation to simplify complex technical concepts and create an emotional connection with my audience?
Animation simplifies technical concepts by visualizing abstract ideas and creating emotional connections through character-driven narratives.
What are the best practices for character design and color psychology in SaaS videos?
Character design should resonate with the target audience. Color psychology evokes emotions and reinforces brand identity.
How can I use animation to differentiate my brand from competitors and effectively incorporate calls to action?
Animation differentiates brands through unique visual styles. Incorporate clear calls to action to drive conversions.
How to plan and optimize Animated SaaS Videos?
Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek (via Jim Signorelli). Advids leveraged this for a cybersecurity SaaS client. We created a video highlighting their mission to protect businesses from cyber threats, evoking a sense of security and trust. This led to a 15% increase in lead generation.
Actionable: Connect with your audience on an emotional level by showcasing your purpose.
Simplicity in Design: "Art is the elimination of the unnecessary." - Pablo Picasso. Advids embraced this philosophy for a CRM SaaS client. We designed a clean, minimalist video explaining their software's core features, avoiding jargon and clutter. This resulted in a 10% improvement in user comprehension.
Actionable: Communicate clearly by focusing on essential information and visuals.
Future-Proofing Content: "The future product is not a product; it's a relationship." - Benedict Evans. Advids applied this insight for a cloud storage SaaS client. We created a video series demonstrating the evolving benefits of their platform, fostering long-term engagement. This led to a 25% increase in customer retention.
Actionable: Build lasting connections by providing ongoing value and anticipating future needs.
Collaborative Creativity: "Greatness isn't born, it's grown." - Adam Grant. Advids fostered a collaborative environment for an e-learning SaaS client. We worked closely with their team to develop a video that reflected their brand voice and educational goals. This resulted in a 30% increase in course enrollments.
Actionable: Encourage open communication and collaboration to unlock creative potential.
Customer-Driven Innovation: "The consumer is boss." - A.G. Lafley. Advids prioritized customer feedback for a healthcare SaaS client. We incorporated user insights into the video's script and visuals, ensuring it addressed their specific concerns. This led to a 20% increase in customer satisfaction.
Actionable: Listen to your customers and use their feedback to improve your product and messaging.
Why Advids for Animated SaaS Video?
At Advids, we specialize in crafting high-quality, original Animated SaaS Videos that drive exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps SaaS businesses like yours achieve their goals. We translate your vision into compelling and effective animations that resonate with your target audience.
Unlocking the Power of Animated SaaS Video:
Customized Animated SaaS Video Solutions: From explainer videos and product demos to onboarding tutorials and character animations, we tailor each project to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and clearly communicate the value of your SaaS offering. Cutting-Edge Animated SaaS Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impact and drive conversions.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes Animated SaaS Videos truly effective. Out of these, over 320 have been specifically Animated SaaS Videos. Trusted by Industry Leaders: Startups and Fortune 500 companies alike, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Success:
Collaborative Process: We work closely with you throughout the entire animation process, from initial concept to final delivery, ensuring your vision is realized and your objectives are met. Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Animated SaaS Videos that deliver results.
Ready to unlock the potential of Animated SaaS Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated SaaS Video?
An animated SaaS video is a short, engaging video that uses animation to explain the features, benefits, and value proposition of a Software as a Service (SaaS) product. These videos go beyond static text and images, using dynamic visuals and storytelling to capture attention and effectively communicate complex information.
Animated SaaS videos are used across different marketing channels, from websites and landing pages to social media and email campaigns, to educate potential customers, generate leads, drive sales, and improve customer onboarding and retention.
What do top Animated SaaS Videos have in common?
2D Animation
A visually appealing way to bring your product to life.
3D Animation
A realistic and immersive way to showcase your product's features.
Motion Graphics
A dynamic and engaging way to highlight key information and transitions.
Whiteboard Animation
A simple and effective way to explain complex concepts in a clear and concise manner.
Mixed Media
A versatile approach that combines different animation styles to create a unique and engaging experience.
Live Action
A realistic and relatable way to showcase your product in action.
Screen Recording
A practical way to demonstrate your product's interface and functionality.
Storytelling
A powerful way to connect with viewers on an emotional level and make your product memorable.
Customer Testimonials
A trusted source of social proof that builds credibility and trust in your product.
Call to Action
A clear and concise prompt that encourages viewers to take the next step, such as signing up for a free trial or requesting a demo.
Visual Metaphors
A creative way to simplify complex concepts and make them more relatable to viewers.
Data Visualization
A compelling way to present data and statistics in a visually engaging manner.
What makes Animated SaaS Video effective?
Exceptional Animated SaaS Videos are driven by a clear understanding of the target audience and their needs. They use a combination of visual storytelling, engaging animation, and persuasive messaging to effectively communicate the value proposition of the SaaS product.
Conversational Animated SaaS Videos aim to create a connection with viewers, making them feel understood and engaged. They use relatable characters, scenarios, and humor to make the information more accessible and memorable.
How long should your Animated SaaS Video be?
Considerate Animated SaaS Videos are designed to be concise and impactful, capturing viewers' attention and delivering key information without overwhelming them. The ideal length depends on the video's purpose and the platform where it will be shared.
Effective Animated SaaS Videos aim to deliver the right message at the right time, ensuring viewers are engaged and receptive to the information presented. The length should be tailored to the specific audience and the stage of the buyer's journey.
Key Considerations for Determining Video Length:
What is the primary goal of the video?
What is the target audience for the video?
What is the platform where the video will be shared?
What is the level of detail required to convey the message?
What is the desired call to action?
How much time are viewers likely to spend watching the video?
What is the overall budget for video production?
How to create Animated SaaS Videos?
Strategic Animated SaaS Videos are created through a well-defined process that involves planning, production, and distribution. The creation process involves a collaborative effort between creative professionals, technical experts, and marketing teams.
Effective Animated SaaS Videos aim to achieve specific marketing goals, such as increasing brand awareness, generating leads, or driving sales. The video's content, style, and distribution strategy should be aligned with these objectives.
Key Steps in Creating Strategic Animated SaaS Videos
Define the target audience
Identify the key message
Develop a compelling storyline
Choose the right animation style
Create a storyboard
Write a script
Record voiceover
Design visuals
Animate the video
Add music and sound effects
Edit and finalize the video
Optimize for different platforms
Promote the video
Track performance and make adjustments
Connect With Your Audience
Crafting a Compelling Animated SaaS Video
Crafting a compelling animated SaaS video that truly resonates with your target audience requires a deep understanding of who they are and what they need.
Know Your Audience:
Go beyond basic demographics. Dive into their pain points, motivations, and preferred communication styles.
Conduct thorough audience research through surveys, interviews, and competitor analysis to gain valuable insights.
Tailor Your Message:
Craft a clear and concise message that directly addresses your audience's needs and speaks their language.
For a B2B audience, use industry-specific terminology and a professional tone.
For a B2C audience, consider a more casual and relatable approach.
Visual Appeal:
Choose a visual style that aligns with your target audience's preferences.
A Minimalist Design might resonate with a tech-savvy audience, while a vibrant and playful style might be more appealing to a younger demographic.
Animated Storytelling: Unveiling Your Product's Value
Showcase your product's unique selling points and how they directly Address Customer Pain points.
Use animated screen recordings or diagrams to visually demonstrate features and their functionality.
Craft a Compelling Narrative:
Instead of simply listing features, tell a story that resonates with your audience.
Use a Problem-Solution Narrative structure to highlight how your product solves a specific problem or showcase a customer journey to demonstrate the positive impact of your product.
Example:
Imagine a project management software showcasing its task management feature. Instead of just showing the interface, the video could depict a team struggling with disorganized tasks and then demonstrate how the software streamlines their workflow, leading to increased productivity and reduced stress.
Animated Videos for Every Launch Stage
Ideal for introducing your product and its core value proposition.
They simplify complex concepts and highlight key benefits in a concise and engaging manner.
Target audience: potential customers who are unfamiliar with your product.
Demo Videos:
Showcase your product's functionality and features in a step-by-step manner.
Focus on core features and demonstrate how they work in real-world scenarios.
Target audience: potential customers who are evaluating your product.
Onboarding Videos:
Guide new users through your product's interface and features.
Provide a clear and concise overview of how to get started and maximize the value of your product.
Target audience: new customers who need guidance on using your product.
Tutorial Videos:
Provide in-depth instructions on how to use specific features or functionalities.
Address common user questions and provide step-by-step guidance.
Target audience: existing customers who need help with specific features.
Boost Engagement and Retention with Animated Videos
Animated SaaS videos can significantly boost Customer Engagement and retention by providing a more interactive and memorable experience.
Create Engaging Content:
Capture your audience's attention with compelling storytelling, humor, or relatable characters.
Use vibrant visuals and dynamic animations to keep viewers engaged throughout the video.
Deliver Valuable Information:
Provide your audience with useful tips, tricks, or industry insights related to your product or service.
Offer educational content that helps them get the most out of your product and achieve their desired outcomes.
Incorporate Interactive Elements:
Encourage audience participation with quizzes, polls, or clickable elements that allow them to explore different aspects of your product or service.
Offer Incentives:
Boost engagement by offering exclusive content, discounts, or early access to new features to viewers who interact with your video.
Conversion-Driving Animation Secrets
Clearly state what you want viewers to do next. Whether it's visiting your website, signing up for a free trial, or requesting a demo, make the call to action prominent and easy to follow.
Strong Value Proposition:
Reinforce the benefits of using your product or service. Clearly articulate how it solves customer pain points and delivers tangible value.
Social Proof:
Build trust and credibility by incorporating customer Testimonials or case studies. Showcasing real-world success stories can significantly influence viewers' decision-making process.
Visually Engaging Style:
Capture attention with high-quality animation, a clear narrative, and strong branding. Ensure the video is visually appealing and easy to follow.
Amplify Your Launch Video's Reach
An animated SaaS video shouldn't be a standalone effort. To maximize its impact, integrate it seamlessly into your broader marketing strategy.
Website and Landing Pages: Embed the video on your website's homepage, product pages, or dedicated landing pages to engage visitors and communicate your value proposition effectively.
Social Media Marketing: Share the video on your social media channels, tailoring the format and length to each platform. Use it in Social Media Ads to reach a wider audience and drive traffic to your website.
Email Marketing: Include the video in your email marketing campaigns to Boost Engagement and click-through rates. Use it to introduce new features, promote special offers, or nurture leads.
Lead Generation: Offer the video as a gated asset in exchange for contact information. This allows you to capture leads and nurture them through targeted email campaigns.
Brand Your Launch Video
Your animated SaaS video should be a visual extension of your brand. Ensure it aligns with your brand identity to reinforce brand recognition and build consistency.
Visual Consistency:
Use your brand's color palette, typography, and logo consistently throughout the video.
The Animation Style should also reflect your brand's personality – whether it's playful, professional, or minimalist.
Tone and Messaging:
The video's narrative and Voiceover should align with your brand's tone and messaging.
Ensure the language and style used are consistent with your brand's communication guidelines.
Brand Elements:
Incorporate your brand's logo subtly throughout the video, perhaps in the intro and outro or as a watermark.
Use brand-specific transitions and animations to further reinforce brand recognition.
Example:
A company with a bold and modern brand might use vibrant colors, geometric shapes, and a dynamic animation style in their video, while a company with a more traditional brand might opt for a classic color palette, elegant typography, and a smoother animation style.
Measure Your Video's Success
Tracking the performance of your animated SaaS video is crucial for understanding its effectiveness and measuring its return on investment (ROI).
View Count and Watch Time: Monitor the number of times your video has been viewed and the average watch time. This indicates audience reach and engagement.
Engagement Rate: Track likes, shares, comments, and click-through rates to gauge audience interaction and interest. High engagement suggests that your video resonates with viewers.
Conversion Rate: Measure the percentage of viewers who take a desired action after watching the video, such as signing up for a free trial or requesting a demo. This directly reflects the video's impact on lead generation.
Lead Generation and Sales: Track the number of leads generated through the video and the subsequent conversion of these leads into paying customers. This helps you quantify the video's contribution to revenue generation.
Educate Your Audience with Animated Videos
Use animated diagrams, screen recordings, and Visual Metaphors to explain complex concepts and features in a way that is easy to understand.
Simplify Information
Break down information into smaller, digestible chunks.
Use bullet points, lists, and clear headings to improve comprehension and retention.
Real-World Examples
Demonstrate how your product can be used in real-world scenarios.
Use case studies or examples to illustrate the practical applications of your product and its benefits.
Example
A video explaining a cloud storage service could use animated diagrams to illustrate how data is securely stored and accessed from different devices. It could also showcase examples of how individuals and businesses can use the service to back up their data, collaborate on projects, and access files remotely.
Globalize Your Launch Video
Provide subtitles or closed captions in multiple languages to cater to viewers who speak different languages.
Consider dubbing the video into different languages for a more immersive experience.
Cultural Sensitivity:
Avoid using culturally specific imagery, humor, or references that might not be understood or appreciated by a global audience.
Ensure the visuals and messaging are inclusive and respectful of different cultures.
Technical Accessibility:
Optimize the video for different screen sizes and devices to ensure it can be viewed seamlessly on desktops, laptops, tablets, and smartphones.
Provide alternative text for visuals to make the video accessible to viewers with visual impairments.
Case Study: GoDaddy's "GoDaddy.com: Get Started Today" Video Campaign
Objective: Increase website traffic and drive conversions for GoDaddy's website hosting services.
Strategy: GoDaddy created a series of short, animated explainer videos that highlighted the benefits of using their hosting services. These videos featured a clear call to action, encouraging viewers to visit the GoDaddy website to learn more and sign up.
Results: The campaign was a success, resulting in a significant increase in website traffic and conversions. GoDaddy saw a 20% increase in website visits and a 15% increase in sign-ups for their hosting services within the first month of the campaign.
Key Takeaways: A clear call to action in video content can significantly impact conversion rates. By providing viewers with specific instructions on how to take the next step, GoDaddy was able to drive more traffic to their website and ultimately increase sales.
Case Study: Airbnb's "Travel Like a Local" Video Campaign
Objective: Increase bookings by showcasing the unique experiences offered by Airbnb.
Strategy: Airbnb conducted A/B testing on two different versions of their Travel Like a Local video. One version focused on the convenience and affordability of Airbnb, while the other highlighted the unique experiences and cultural immersion offered by staying in local homes.
Results: The version of the video that emphasized unique experiences and cultural immersion performed significantly better, resulting in a 15% increase in bookings compared to the version that focused on convenience and affordability.
Key Takeaways: A/B testing can be a valuable tool for optimizing video content and identifying the most effective messaging for your target audience. By testing different versions of their video, Airbnb was able to identify the messaging that resonated most with their target audience and ultimately drive more bookings.
Case Study: GoDaddy's "GoDaddy for Good" Campaign
Objective: Increase brand awareness and drive conversions for GoDaddy's GoDaddy for Good initiative, which supports small businesses.
Strategy: GoDaddy created a series of animated explainer videos that highlighted the benefits of using GoDaddy's services and the positive impact it has on small businesses. These videos featured a clear call to action, encouraging viewers to sign up for GoDaddy's services and support the GoDaddy for Good initiative.
Results:
Increased Website Traffic: The videos drove a significant increase in website traffic, with a 20% rise in visits to the GoDaddy for Good landing page.
Improved Conversion Rates: The videos resulted in a 15% increase in sign-ups for GoDaddy's services, demonstrating the effectiveness of the clear call to action.
Enhanced Brand Perception: The videos helped GoDaddy establish a positive brand image, showcasing their commitment to supporting small businesses and giving back to the community.
How animated SaaS video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS offerings. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
