Imagine your SaaS product, a complex masterpiece, suddenly becoming crystal clear to potential customers. I am excited to share what we've learned about the impact of explainer videos. Today, in this article, we'll explore how these short films can transform your marketing strategy. What we've witnessed is a remarkable increase in engagement and conversion rates. Our research reveals that explainer videos are more than just a marketing tactic; they're a powerful tool for building trust and driving growth. Let's explore 30 examples that prove just how effective they can be.
37% of consumers prefer to discover products through short-form videos.
59% of marketers plan to increase their use of YouTube videos.
Videos at sixty minutes or more have the highest conversion rate at 24% when the CTA is placed at the end.
These stats reveal a powerful trend: video is king, and longer-form content drives conversions. SaaS explainer videos bridge this gap, offering engaging narratives that simplify complex features and demonstrate tangible value. We've handpicked 30 Eye-catching SaaS Explainer Video examples that instantly resonated with us and inspired interest.
Sofico is a specialized software designed to efficiently manage business processes for captive finance companies, leasing companies, and mobility management companies. This video is designed to introduce Sofico as the virtual business partner for these businesses.
Video Design - The video utilizes a flat design style that is clean, modern, and minimalistic. This visual style is typical of a SaaS Explainer Video, that focuses on showcasing the software's capabilities and its user experience, without being overwhelming with too many details. The use of orange and blue color scheme helps to create a feeling of trust and reliability. The video combines simple, flat illustrations with short animations to depict the flow of business processes from quoting to remarketing, emphasizing the seamless integration of Sofico within the company's operations.
The video effectively communicates Sofico's core message: to streamline and optimize business processes by using a virtual business partner. The video focuses on the product's features and benefits, and employs a simple visual style that enhances the message. The video's tone is confident and professional, which is ideal for showcasing a powerful, sophisticated SaaS solution.
IndexExchange helps publishers reach more people with programmatic advertising. This video explains how programmatic technology works and the benefits of using this software to connect with qualified individuals.
Video Design - This SaaS Explainer Video Example uses an animated style featuring simple line drawings in a clean, modern design. White lines on a blue background and a minimalist aesthetic help clearly communicate the complex process of programmatic advertising. Simple cartoon figures effectively highlight the key benefit of personalized targeting.
The use of animations and the consistent blue and white color scheme makes this video engaging and easy to understand. The overall tone is professional and informative, which is appropriate for the target audience. This video is made for advertisers and publishers who are looking to learn more about programmatic advertising and its benefits. The clear and concise messaging drives the viewer to learn more about how this software can help their business.
M&A deal data management: pure chaos, right? Mountains of documents, endless spreadsheets, email overload. Imagine instead, one secure virtual space, effortlessly organizing every deal aspect.
Our saas product video showcases Datasite's solution, a game-changer. We'll use a compelling conveyor belt visual metaphor, illustrating how complex M&A data flows smoothly, efficiently, intuitively.
This innovative approach makes data success's key ingredient. It's a powerful, engaging narrative, perfect for showcasing Datasite's platform capabilities.
What We Can Learn
Visually showcase your SaaS product streamlining a chaotic process to grab attention and build desire.
Visa is a global leader in digital payments. This video is designed to highlight the need for secure online transactions.
Video Design - The video uses a SaaS Explainer Video Example style, featuring simple animated graphics to convey the challenges of securing online transactions. Vibrant colors, playful animations, and a clear narrative make the video engaging. Circular frames and visual transitions create movement and draw the viewer's attention to key points.
The simple visual style effectively communicates the importance of protecting online transactions. Animated graphics illustrate how easily hackers can exploit security vulnerabilities, while simultaneously highlighting the benefit of using Visa Secure with EMV 3-D Secure. The overall tone is positive and reassuring, creating trust and confidence for consumers who are increasingly using online shopping.
This video is a fantastic example of how to effectively showcase a SaaS solution. It does a great job of simplifying and digitizing expenses, from request to reconciliation.
Video Design - The video uses a minimalist, colorful design style, common in SaaS Explainer Video Example, with flat vector illustrations and a limited color palette. This style reflects the clean and efficient nature of the product, while also being engaging and appealing to a broad audience. The graphics are high quality, and the video uses animation to bring the characters and objects to life.
The video effectively communicates its message by using a simple narrative that highlights the frustrations of manual expense tracking. The character is overwhelmed with paperwork and struggling to keep up with the process, which creates empathy with the viewer. The video then introduces the solution to these problems, showing how the platform streamlines and automates the process, saving time and money. The video's upbeat tone and clear visuals help to make it memorable and persuasive, leaving viewers with a positive impression.
The crisp visuals and upbeat music instantly grab attention in this SaaS explainer video. We love how the video efficiently showcases the challenges of managing multiple SaaS apps. It's a relatable pain point for IT teams everywhere. By highlighting the time, effort, and budget wasted on inefficient management, BetterCloud positions its platform as the ultimate solution.
The video demonstrates how BetterCloud simplifies and automates tasks, providing impressive features. It cleverly showcases the platform's benefits, like license optimization and streamlined onboarding/offboarding, with clear, engaging animations. It's a compelling example of how to create a SaaS explainer video that informs and inspires.
What We Can Learn
Animate your software's features to make complex processes easy to understand, boosting viewer comprehension.
This video is a fantastic example of how to create a compelling SaaS Explainer Video Example. It focuses on showcasing a solution for protecting vulnerable road users, addressing the limitations of existing detection systems. The video effectively demonstrates the product's value proposition and leaves a lasting impression.
Video Design - The use of bold typography and contrasting colors, particularly the black background and yellow elements, creates a visually striking and attention-grabbing aesthetic. The animation style is clean and modern, with smooth transitions and clear visuals that effectively convey the message. The isometric perspective in the street scene illustration provides a comprehensive view of the environment, allowing viewers to easily understand the context and application of the product.
By combining informative visuals with concise messaging, the video successfully highlights the key features and benefits of the product. The animation style and design choices work together to create a compelling and engaging experience for viewers, effectively demonstrating the product's value proposition and leaving a lasting impression. SaaS marketing explainer videos like this one are essential for showcasing the benefits of software solutions.
State Street Alpha is a platform that helps portfolio managers maximize returns in rapidly changing markets. This SaaS Explainer Video Example uses an animated style to represent the issues and solutions. Simple yet engaging line illustrations are set against a dark blue background, creating a professional and modern aesthetic. Clean graphics and bold colors create a dynamic and memorable experience for the viewer.
Video Design - The visual style effectively communicates the objective of the video. It illustrates the pain points faced by portfolio managers in fragmented systems. The narrative explains how the platform solves these issues with its single source of truth approach, enabling a holistic view of the portfolio.
By showcasing how the platform provides real-time insights and streamlined workflows, the video inspires viewers to embrace this change and adopt the platform. The video has a professional and confident tone, conveying the message clearly and concisely.
Affable is an influencer marketing platform that helps brands run impactful data-driven influencer marketing campaigns.
Video Design - The video uses colorful isometric illustrations to visually communicate the benefits of using the platform for influencer marketing. Vibrant colors accentuate the different aspects of the platform's services, highlighting its ability to connect influencers and brands. The unique visual style makes the video approachable and relatable to a broad audience.
This SaaS Explainer Video Example uses a clear and simple animation style that conveys a friendly and helpful tone, making it easy for viewers to understand the platform's benefits. The dynamic transitions and smooth movements draw the viewer in, creating a visually engaging experience.
Rubrik simplifies data protection by creating a policy-driven platform. This video is designed to show how Rubrik can save your organization time and resources.
Video Design - This SaaS Explainer Video uses vibrant colors and simplistic designs to demonstrate the solutions. The video focuses on the core value propositions of the platform and uses simple, clear language to explain the automation and streamlining benefits. Minimal text and graphics, along with smooth transitions, ensure the video is engaging and easy to understand.
The simplicity and clarity of the video design effectively communicate the benefits of using the platform. The video tone is friendly and approachable, conveying how the product can help organizations of all sizes. This design style ensures the viewer understands the complexity of the solution without overwhelming them. The video also leverages bright colors to draw the viewer's attention to the important aspects of the platform.
We admire the sleek explainer for SaaS, showcasing Olive's AI-powered solutions for healthcare. The animation swiftly lays out the problem€”inefficient administrative tasks€”and seamlessly introduces Olive's AI workforce as the game-changer. We love the vibrant purple palette and the dynamic use of 3D elements, adding depth to an otherwise technical subject.
Olive's branding shines through with its consistently modern aesthetic, building trust and leaving viewers eager to reinvent the future of healthcare. The clever use of icons and a driving beat create a compelling call to action, encouraging us to explore their AI-as-a-Service.
What We Can Learn
Strong visuals build trust; viewers will want to learn more.
Avantor provides biorepository and archiving services for biological research samples and manufactured products. This video is designed to showcase the importance of their services and how they care for these vital research assets.
Video Design - The video utilizes a clean, minimalist design style with a focus on bold, bright colors. This conveys a sense of professionalism and expertise, while remaining engaging. The video uses flat, line-drawn illustrations to represent the different types of samples and data, as well as the meticulous care that Avantor takes in handling them. Simple and effective visuals highlight the clear message of the video, making it easy to understand for a wide audience.
The use of clear and concise text, along with animations and transitions that guide the viewer's eye, effectively communicates the video's key takeaways. The combination of these visual elements creates a tone that is both informative and reassuring. The video emphasizes the security and quality of Avantor's services, making it clear to viewers that their research assets are in safe hands. The narrative of the video highlights the importance of meticulous care, the value of research assets, and the professionalism of Avantor's services. This combination of visual style and narrative reinforces the video's objective and drives the viewer to understand the value of their services. This is a great SaaS Explainer Video Example.
This saas product video brilliantly captures IT admin daily struggles, immediately showcasing Endpoint Central as solution. Its clean UI simplifies complex tasks, from threat management to software deployment.
Result? A compelling, concise demonstration of software value. Its visual clarity sets new benchmark for saas product video production, inspiring similar impactful campaigns.
What We Can Learn
Focus on the positive outcomes your software delivers, inspiring viewers to learn more.
Siemens helps manufacturing and industrial businesses implement distributed control systems and programmable logic controllers to improve efficiency. This video explains the difference between these two systems, helping businesses choose the right technology.
Video Design - The animation style uses clean lines and bold colors, making it easy to understand and visually appealing. The visuals are simple and effective, featuring a few key illustrations of people and equipment. This clear and concise visual style helps communicate the key benefits of the solutions.
The visual style helps communicate the key message of the video. By using simple illustrations of a person using a complex control system, the video shows the simplicity of using the solutions. This style helps create a feeling of confidence and trust. The video's tone is clear and reassuring, demonstrating the value that the solutions can provide to industrial businesses. This is a great example of a SaaS Explainer Video.
State Street is a company that offers various financial services. The video is designed to explain the importance of Environmental, Social and Governance ESG in the financial industry.
Video Design - The graphics use a simple, line art style, vibrant colors, which is very common in modern explainer videos. Line art simplifies complex concepts, making them easy to understand, a key feature of SaaS Explainer Video Animation. The animation is smooth, engaging, and the video keeps a positive tone.
The visual style communicates the objective of the video. The video uses a bright and optimistic color palette, creating a positive and engaging tone. This particular style of design clearly communicates the message, as well as the value of the company. The video is well-structured and concise, ensuring that the viewer is engaged and understands the subject.
Cotiviti works with healthcare payers to create a higher performing healthcare system. This video is designed to show the benefits of their product or service to the audience.
Video Design - Animated graphics and clean, simple visuals illustrate the points, creating a strong, visual narrative. Bright and bold colors create a lively tone, particularly relevant to the animated characters featured in the video.
This video is a great SaaS Explainer Video Example because it uses clear and concise text, bright colors, and a calm, friendly tone to build trust with the audience. This approach effectively communicates the value of Cotiviti's services to healthcare payers.
In this explainer video, we admire how Intouch Insight seamlessly blends engaging animation with clear messaging. The video effectively communicates the challenge of fragmented customer experience data and presents the platform as the solution. We love the concise visuals that showcase the platform's functionality and benefits.
The video's strength lies in its ability to connect with businesses seeking a unified customer experience solution. Intouch Insight's mobile-first approach, advanced alerts, and robust data security resonate deeply with operational needs. It's a stellar example of how to present a complex platform in a digestible and inspiring way.
What We Can Learn
Combine clear animation with concise messaging to build excitement and understanding.
Cisco's powerful healthcare vision shines through its saas video. A vibrant heartbeat animation immediately grabs attention, cleverly emphasizing humanity's central role. Minimalist 2D animation perfectly complements this optimistic narrative.
Focus remains sharp: connection, security, sustainability, equity. It powerfully portrays accessible, secure, sustainable healthcare, inspiring viewers to join this transformative journey.
This compelling video production leaves viewers wanting more, eager to participate in building better healthcare. It's a masterclass in concise storytelling, effectively communicating a complex vision.
What We Can Learn
Prioritize clear, concise messaging to ensure your audience grasps your product's benefits quickly.
Siemens Teamcenter Quality is a cloud-based software product family that helps automotive suppliers collaborate efficiently. The video is designed to showcase how Teamcenter Quality enhances communication between manufacturers and their suppliers.
Video Design - The graphics are simple but effective, with clean lines and vibrant colors. A checklist is shown to illustrate the challenge of managing quality with suppliers. The video then transitions to a sleek and modern computer screen display, showcasing the user interface. The dashboard, with clearly labeled buttons for quality action, production parts, problem solutions, and supplier user actions, makes it easy for viewers to understand the functionality of the software. The video uses a smooth animation style, which adds a touch of professionalism.
SaaS Explainer Video Example - The visual style is clean and professional, highlighting the simplicity and efficiency of Teamcenter Quality. The tone of the video is informative and straightforward, emphasizing the value and ease of use of the software. The video narrative effectively shows how Teamcenter Quality can be a powerful tool for improving quality management, and its intuitive interface makes it easy for viewers to understand the benefits of using the product.
This saas video masterfully explains complex data security, showcasing Data Protection on Demand as a simple solution. Cyber-attack simulations, server visualizations, create a compelling narrative highlighting constant threats, emphasizing cost savings, rapid deployment, multi-cloud support.
Its minimalist aesthetic keeps viewers focused, smooth animations, a professional color palette, enhance engagement. Clever icons, visuals simplify technical details, making it accessible to everyone.
Strategic brand integration reinforces commitment to secure solutions, making it a truly impactful marketing tool.
What We Can Learn
Weave your brand message subtly throughout. viewers will remember your brand and its promise.
This video is a great example of how to explain complex topics in a simple and engaging way. It's a SaaS explainer video example that effectively communicates the benefits of integrating data and electrical infrastructure. The video uses a conversational tone to explain the complicated subject of digital transformation, making it easy for viewers to understand the value and ease of use of the product.
Video Design - The video uses a simple, clean visual style with bold colors and clear lines. This aesthetic effectively communicates the product's features and benefits by using flat graphic illustrations. The video utilizes animated graphics and close-up shots of the product. A QR code is displayed prominently in the video, and a hand is depicted scanning the code, which is a core feature of the product.
The video's goal is to show the value and ease of the product and its ability to bring clarity and simplicity to a traditionally complex and challenging topic. This approach allows the viewer to understand the value and ease of use of the product, demonstrating how easy it is to access vital information.
This is a strong SaaS Explainer Video Example. It effectively communicates the value proposition of a board management platform, which can be a complex topic. The graphics are clean and modern, and the color palette is bold and professional. The use of motion graphics and animation keeps the content engaging and easy to understand.
Video Design - The video does a great job of showcasing the different features of the solution. It clearly articulates the problem that the platform solves. The tone of the video is professional and confident.
The video is designed to make a complex subject, board management, more approachable for the target audience, business leaders. The video effectively highlights the benefits of using the platform for effective board governance, using visuals and animations, and ultimately reinforces the need for secure and streamlined board operations in an ever-changing business landscape.
Hotjar's SaaS explainer video immediately captures attention with its vibrant animation and clear value proposition. The visual metaphor of zooming in and out to gain different perspectives on user data is clever and relatable. We all appreciate a product that simplifies complex information, and Hotjar Trends demonstrates this beautifully.
The videos concise messaging, combined with the sleek dashboard UI demonstration, makes a compelling case for using the product. The final call to action effectively prompts viewers to learn more about the power of Hotjar Trends.
What We Can Learn
A strong visual metaphor makes your product memorable and easy to understand.
This saas video is brilliant. Its vibrant visuals cleverly showcase customer service challenges across multiple locations, using global map animation for immediate impact. The intuitive dashboards clearly explain complex data analysis, making it accessible.
Its concise presentation powerfully communicates value. A strong call to action plus website address leaves viewers wanting more, making it highly effective.
This mystery shopping service explainer video is a masterclass in simplicity. It effectively demonstrates how valuable feedback improves operations, resulting in a compelling narrative.
What We Can Learn
Bright visuals and a clear problem/solution story grab attention and boost understanding.
This is a great example of a SaaS explainer video. It's simple, clean, and gets straight to the point. The use of bright colors and simple graphics makes it visually appealing and easy to understand. The video is designed to help businesses keep their audience captivated, and it does a great job of showcasing the value proposition of the product.
Video Design - The video uses minimal animation with simple graphics and a clean visual style, making it a good SaaS explainer video. The use of bright, contrasting colors, such as green and orange, makes the video stand out and grabs the viewer's attention. This design style is typical for SaaS explainer videos. The video uses animation in simple geometric shapes and clear transitions between screens, making it very easy to follow. The video also uses a simple and clear text overlay, making it easy to understand the key points of the offering.
The clean design style and simple animations communicate the offering's ease of use and its ability to simplify complex processes. The tone of the video is informative and professional, and it effectively conveys the value proposition by showing the company's global reach, cloud-agnostic capabilities, and ability to untangle complexity. The video creates a sense of confidence and trust, which is important for a SaaS offering that promises to simplify complex processes.
We love this SaaS explainer video for StayWell, a refreshing take on addressing workplace stress in healthcare. It captures the overwhelmed feeling of too much to do with too little time, a pain point we all recognize. The animation cleverly uses stressed figures juxtaposed with calming, minimalist designs, reflecting the product's promise of streamlined workflows.
The video transitions seamlessly through features, highlighting personalized patient education within existing EHR workflows, a major draw for busy clinicians. We see how the My StayWell platform promotes a wellness culture and empowers healthcare organizations with data-driven insights. The call to action subtly invites viewers to find respite at the StayWell booth, a smart touch.
What We Can Learn
Emphasize the "before & after," creating a desire for your product's ease.
27. Back Market Motion Graphics SaaS - Boost brand subtly
This saas product video masterfully uses mock leaked documents, social media buzz, generating excitement around a fictional Apple product launch. Clever staging builds intrigue, subtly educating viewers about e-waste's environmental impact.
Refurbished phones are cleverly positioned as sustainable alternatives. The campaign's reveal brilliantly highlights Back Market's commitment to eco-friendly solutions, creating a memorable message.
This innovative approach showcases Back Market's values, leaving viewers with a powerful message about responsible consumption. It's a fantastic example of how creative storytelling can drive engagement, increase brand awareness, and promote a sustainable lifestyle.
What We Can Learn
Craft a compelling narrative that subtly educates, sparking viewer interest and boosting understanding.
From captivating visuals of processing plant to innovative coral reef metaphor, saas video immediately grabs attention. Seamless transitions between 3D animation, software UI are brilliant, creating engaging narrative.
Powerful storytelling, clear voiceover showcases features, impact on plant operations. Upbeat music complements dynamic pace, maintaining viewer interest throughout.
Visual metaphor masterfully communicates module interconnectedness, leaving lasting impression. Its clever design makes it truly memorable, setting new benchmark for explainer videos.
What We Can Learn
Seamless transitions between scenes keep viewers engaged.
OpenText provides information archiving solutions for life sciences companies. The video is designed to introduce and demonstrate the benefits of these solutions for companies facing the challenges of data management.
Video Design - The video uses a clean, minimalist, and modern visual design. It primarily uses flat illustrations, simple animations, and a cool color palette. This style is popular for SaaS Explainer Video Example, conveying a sense of efficiency and clarity, which is essential for showcasing complex technologies. The video focuses on an abstract visual, a factory with cloud connections, demonstrating the interconnectedness of data and its management.
The video's visual style effectively communicates the importance of data management for life sciences companies. The clean design and simple animations maintain a professional tone while highlighting the key features of the solutions. The use of icons and illustrations clearly depicts the challenges companies face and how the solutions offer a solution. The video emphasizes the importance of regulatory compliance and provides a clear, concise explanation of how the solutions help companies achieve this.
We're captivated by the Cirion video's seamless blend of sophisticated design and a compelling cybersecurity narrative. The visuals are stunning, with dynamic animations, slick transitions, and a vibrant color palette creating a captivating viewing experience. The evocative soundtrack perfectly complements the futuristic aesthetic, emphasizing the brand's forward-thinking approach to cybersecurity. In short, this SaaS explainer video works.
We all appreciate how effectively the video communicates Cirion's key messages without being overtly promotional. The focus on problem-solving and innovative solutions, visualized through captivating animations and real-world scenarios, resonates deeply with the target audience. Cirion positions itself as a trusted partner, inspiring confidence and encouraging viewers to explore their cutting-edge solutions.
What We Can Learn
Let your visuals tell a story, making complex ideas easy to understand and remember.
FAQ
How can an explainer video help me clearly communicate the value proposition of my SaaS product?
A SaaS explainer video effectively communicates your product's value by visually demonstrating its features, benefits, and solutions to user pain points. This drives user engagement and conversions.
What are the different styles of SaaS explainer videos, and which one would best suit my brand's personality and target audience?
Explainer video styles range from 2D/3D animation and live-action to screencasts and whiteboard explainers. Choose a style that aligns with your brand and target audience. Consider product complexity and desired tone.
What is the typical cost and timeline for producing a high-quality SaaS explainer video?
High-quality explainer videos typically cost $1,000-$6,000, with a 3-8 week turnaround. Fixed-fee pricing ensures budget predictability.
How can I find a reputable video production company specializing in SaaS explainer videos that aligns with my budget and vision?
Seek production companies with a proven SaaS explainer video track record, positive testimonials, and a diverse portfolio. Evaluate experience and client communication processes.
What are the key elements of a compelling script and storyboard for a SaaS explainer video?
A compelling script uses a problem/solution narrative, highlighting key benefits and a strong call to action. Storyboards visualize scenes for clarity and engagement.
How can I effectively incorporate my existing brand assets (logo, colors, fonts, messaging) into the explainer video to maintain brand consistency?
Integrate brand assets (logo, colors, fonts, messaging) throughout the video for consistent brand identity and recognition.
What are the best practices for using animation, live-action footage, and screen recordings to showcase my SaaS product's features and benefits?
Animation visualizes abstract concepts, live-action adds a human element, and screen recordings demonstrate functionality. Choose the optimal mix for your product and message.
How can I use storytelling, humor, and other creative techniques to make my explainer video more engaging and memorable for my target audience?
Storytelling, humor, metaphors, and analogies make explainer videos engaging and memorable. Tailor creative techniques to your target audience.
What are the essential components of a strong call to action in a SaaS explainer video that drives conversions and encourages viewers to learn more?
A strong call to action encourages viewers to take the next step (website visit, free trial, contact sales). Make it clear and compelling.
How can I ensure my explainer video is optimized for various platforms and devices (desktop, mobile, social media) to reach a wider audience?
Optimize your video for various platforms (desktop, mobile, social media) by creating tailored versions for compatibility and optimal viewing.
What are some common mistakes to avoid during the pre-production and production phases of creating a SaaS explainer video?
Avoid unclear messaging, weak visuals, and a lack of a strong call to action. Thorough planning and collaboration are essential.
How can I effectively use voiceover narration, music, and sound effects to enhance the clarity, impact, and overall viewing experience of my explainer video?
Professional voiceover, music, and sound effects enhance clarity, impact, and the overall viewing experience.
How can I incorporate user testimonials or case studies into my explainer video to build trust and credibility with potential customers?
User testimonials and case studies build trust and credibility by showcasing real-world success stories and product value.
How can I adapt successful explainer video styles from other SaaS companies to fit my specific product and target audience while maintaining originality?
Analyze successful explainer videos for inspiration, but maintain originality when adapting techniques to your product and target audience.
How can I gather feedback on my finished explainer video and make revisions based on audience response to ensure its effectiveness?
Gather feedback through surveys, focus groups, or online platforms. Analyze responses and revise your video for maximum effectiveness.
How to plan and optimize SaaS Explainer Videos?
User-Centric Design: "Good design is about process, not product." - Jared Spool, Founder, User Interface Engineering. Advids applied this philosophy for a project management SaaS client. We conducted user research to understand their workflow challenges and designed an explainer video demonstrating how the software seamlessly integrates into their existing processes. This resulted in a 15% improvement in conversion rates.
Actionable: Prioritize user experience by understanding their needs and pain points.
Clear Communication: "Content is king, but context is God." - Gary Vaynerchuk, CEO, VaynerMedia. Advids used this principle for a cybersecurity SaaS client. We created an explainer video that clearly explained complex security concepts in a relatable way, using simple language and visuals. This led to a 25% increase in lead generation.
Actionable: Simplify complex information by using clear and concise language.
Brand Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketing Expert. Advids applied this approach for an e-commerce SaaS client. We developed an explainer video that told the story of how their platform empowers small businesses to thrive online. This resulted in a 10% increase in brand awareness.
Actionable: Build brand loyalty by crafting compelling narratives that resonate with your audience.
Visual Appeal: "Design is thinking made visual." - Saul Bass, Graphic Designer. Advids incorporated this principle for a real estate SaaS client. We created a visually stunning explainer video that showcased the beauty and functionality of their property management platform. This led to a 30% increase in website traffic.
Actionable: Enhance visual engagement by using high-quality graphics and animation.
Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel, Co-Founder, Neil Patel Digital. Advids implemented this strategy for a CRM SaaS client. We included a clear and compelling call to action in their explainer video, encouraging viewers to sign up for a free trial. This resulted in a 20% increase in conversions.
Actionable: Drive conversions by including a clear and compelling call to action.
Why Advids for SaaS Explainer Video?
At Advids, we specialize in crafting high-quality, original SaaS explainer videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling animation. From startups to Fortune 500 companies, brands trust Advids to bring their SaaS stories to life.
Why Choose Advids?
Experience & Expertise: 12+ years and over 3400 successful projects across various video types demonstrate our deep understanding of effective video production. We've earned the trust of industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. SaaS Explainer Video Specialists: We've crafted over 315 compelling SaaS explainer videos, helping businesses like yours clarify complex concepts, boost conversions, and enhance brand awareness. Client-Focused Approach: Our dedication to excellence is reflected in over 109 five-star Google reviews. We prioritize clear communication and collaboration throughout the entire process, ensuring your vision is at the heart of every decision.
What We Offer:
Customized Solutions: We tailor each SaaS explainer video to your specific needs, brand, and target audience, whether you require explainer videos, character animations, or other animated content. Compelling Storytelling: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action, simplifying your SaaS offering and highlighting its value. Cutting-Edge Technology: We leverage the latest animation software and techniques to create visually stunning videos that make a lasting impact, ensuring your message resonates with your audience.
Partner with Advids:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation. Your input is invaluable to the success of your SaaS explainer video. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful SaaS explainer videos that achieve your business objectives.
Ready to unlock the potential of SaaS explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Explainer Video?
Product demos: Showcase the features and functionalities of your SaaS.
Feature highlights: Focus on specific aspects of your product, highlighting key features or addressing particular pain points.
Onboarding tutorials: Guide new users through the initial setup and utilization of your SaaS.
Case studies: Showcase real-world examples of how your SaaS has helped businesses achieve success.
Testimonial videos: Feature satisfied customers sharing their positive experiences.
Animated explainer videos: Use animation, motion graphics, and storytelling to simplify complex concepts and engage viewers on an emotional level.
What do top SaaS Explainer Videos have in common?
Animated Characters - Visually engaging and relatable characters.
Data Visualizations - Illustrate key metrics and results.
Motion Graphics - Visually appealing and dynamic transitions.
Whiteboard Animation - Simple and effective for explaining complex concepts.
Live Action Footage - Adds realism and authenticity to the video.
Stock Footage - Cost-effective way to add visual interest.
Customer Testimonials - Build trust and credibility with real-world examples.
Problem-Solution-Result - A clear and compelling narrative structure.
Call to Action - Encourages viewers to take the next step.
Engaging Script - Captures attention and keeps viewers interested.
Concise Length - Keeps viewers engaged and avoids information overload.
What makes SaaS Explainer Videos effective?
A captivating SaaS explainer video is a powerful tool for driving engagement and conversions. A key element is a design to effectively communicate your value proposition and resonate with your target audience.
The effectiveness of SaaS explainer videos is driven by their ability to simplify complex concepts and make them easily understandable. They break down technical jargon and showcase the benefits of your software in a clear and concise manner.
Methods for creating effective SaaS explainer videos include using engaging visuals, compelling storytelling, and clear calls to action. By incorporating these elements, you can create videos that capture attention, build trust, and ultimately, drive conversions.
How long should your SaaS Explainer Video be?
A compelling SaaS explainer video is a powerful tool for driving engagement and conversions. A key element is a design to effectively communicate your value proposition and resonate with your target audience.
The effectiveness of SaaS explainer videos is driven by their ability to simplify complex concepts and make them easily understandable. They break down technical jargon and showcase the benefits of your software in a clear and concise manner.
Methods for creating effective SaaS explainer videos include using engaging visuals, compelling storytelling, and clear calls to action. By incorporating these elements, you can create videos that capture attention, build trust, and ultimately, drive conversions.
Key Considerations for SaaS Explainer Videos
What is the primary goal of the video? (e.g., generate leads, increase brand awareness, educate users)
What is the complexity of the software? (e.g., simple, complex, highly technical)
What is the target audience's attention span? (e.g., short, long)
How much information needs to be conveyed? (e.g., overview, in-depth explanation)
What is the budget for video production? (e.g., low, medium, high)
What is the intended platform for distribution? (e.g., website, social media, email)
What is the overall marketing strategy? (e.g., content marketing, lead generation, brand building)
Pre-Production
Define Objectives: Clearly outline the goals you want to achieve with the video.
Target Audience: Understand your audience's needs, pain points, and preferences.
Video Format: Choose the appropriate format (e.g., animation, live-action, screen recording).
Scriptwriting: Craft a compelling script that is engaging, informative, and concise.
Storyboarding: Visualize the video's flow and key scenes.
How to create SaaS Explainer Videos?
A captivating SaaS explainer video is a powerful tool for driving engagement and conversions. A key element is a design that effectively communicates your value proposition and resonates with your target audience.
The effectiveness of SaaS explainer videos is driven by their ability to simplify complex concepts and make them easily understandable. They break down technical jargon and showcase the benefits of your software in a clear and concise manner.
Methods for creating effective SaaS explainer videos include using engaging visuals, compelling storytelling, and clear calls to action. By incorporating these elements, you can create videos that capture attention, build trust, and ultimately, drive conversions.
Pre-Production
Define Objectives: Clearly outline the goals you want to achieve with your explainer video, such as increasing brand awareness, generating leads, or driving sales.
Target Audience: Identify your ideal customer and understand their needs, pain points, and preferences. This will help you tailor your video content to resonate with them.
Video Format: Choose the most appropriate format for your message and target audience, such as animation, live action, or a combination of both.
Scriptwriting: Craft a compelling script that clearly explains your software's value proposition, highlights its key features, and showcases its benefits.
Storyboarding: Create a visual representation of your video, outlining the key scenes, transitions, and animations. This will help you visualize the flow of your video and ensure a cohesive narrative.
Voiceover Recording: Choose a professional voiceover artist who can deliver your script with clarity, enthusiasm, and a tone that aligns with your brand.
Production
Animation or Live Action: Choose the animation style or live action approach that best suits your brand and message. Consider factors such as budget, target audience, and desired level of engagement.
Visual Design: Create visually appealing graphics, animations, and transitions that capture attention and enhance the storytelling. Use a consistent color palette and design elements to maintain brand identity.
Sound Design: Incorporate music, sound effects, and voiceover to create an immersive and engaging audio experience. Choose music that complements the tone and mood of your video.
Video Editing: Assemble the video footage, animations, and sound design elements into a cohesive and engaging final product. Ensure smooth transitions, clear visuals, and a compelling narrative flow.
Call to Action: Include a clear and concise call to action that encourages viewers to take the next step, such as visiting your website, signing up for a free trial, or contacting your sales team.
Final Rendering: Export your video in the appropriate format and resolution for distribution across various platforms. Optimize for different screen sizes and devices.
Distribution Strategy: Determine the best channels to distribute your explainer video, such as your website, social media platforms, email marketing, and video sharing websites.
Onboarding with Video: Engage New Users
Onboarding is a critical moment in the customer journey. Instead of overwhelming new users with lengthy documentation, use explainer videos to provide a concise and engaging introduction to your product.
Demonstrate key features through relatable scenarios. For example, if your software helps manage projects, show a team using the platform to collaborate and track progress. Address common questions proactively within the video. This reduces support tickets and builds user confidence.
Consider creating different types of Onboarding videos:
a welcome video that sets the tone
a product tour that provides an overview of the interface
feature-specific tutorials that delve deeper into specific functionalities
Turn Your Video into a Lead Magnet
Your explainer video can be a powerful lead generation magnet. Start by embedding it on dedicated landing pages. Ensure the page's Messaging and call to action align with the video's content.
Promote your video on social media. Share short, engaging snippets that pique interest and link to the full video on your landing page. Offer valuable lead magnets in exchange for contact information. This could be a free trial, a product demo, an ebook, or access to exclusive content.
Within the video itself, include a clear and enticing call to action. Make it easy for viewers to understand what they need to do to access the offer.
Keep Customers Engaged with Video Support
Explainer videos can be a valuable tool for ongoing customer support and reducing churn. Create a library of tutorial videos that delve deeper into specific features or functionalities. Empower users to get the most out of your product.
Develop FAQ videos that address common questions and troubleshooting tips. This provides readily accessible solutions and reduces the burden on your support team. Imagine a user struggling with a specific feature. Instead of contacting support, they can quickly find a video tutorial that solves their problem.
By offering continuous learning opportunities and proactive support through video content, you demonstrate your commitment to customer success and foster long-term loyalty.
Building Trust Through Video Storytelling
Building trust is essential in the SaaS world. Explainer videos can help you connect with potential customers on an emotional level by directly addressing their pain points.
Show real-world examples of how your product has helped businesses overcome similar challenges. Highlight tangible results and quantifiable benefits. For instance, you could showcase how a client increased efficiency by 20% after implementing your software.
Customer testimonials are incredibly powerful for building trust. Feature satisfied customers sharing their positive experiences with your product. Their Authentic Stories can resonate deeply with potential buyers.
Speak Their Language: Connecting with Your Audience
To create a truly resonant explainer video, you need to understand your target audience inside and out. Conduct thorough market research to identify their pain points, aspirations, and communication style.
Tailor your narrative to speak directly to their challenges. If your target audience is small business owners, focus on how your software can help them save time and money. If your audience is enterprise-level executives, highlight features that improve scalability and security.
Use visuals and animation that align with their industry and aesthetic preferences. A video targeting a creative agency will have a different visual style than one targeting a financial institution. Keep the language clear, concise, and jargon-free.
SaaS Video Strategies for Launch Success
SaaS explainer videos come in various flavors, each suited for different purposes. Product demo videos provide a comprehensive overview of your software's capabilities, ideal for attracting potential customers.
Feature highlight videos focus on specific aspects of your product, addressing particular pain points or showcasing unique selling propositions. Onboarding tutorial videos guide new users through the initial setup and utilization of your SaaS, ensuring a smooth start.
Case study videos demonstrate real-world applications of your product, highlighting tangible results and building credibility. Testimonial videos leverage the power of social proof, featuring satisfied customers sharing their positive experiences. Animated explainer videos use Engaging Visuals and storytelling to simplify complex concepts, making them ideal for capturing attention and conveying Value Propositions concisely.
Unlocking Video Success: Measuring Your Launch Impact
Measuring the effectiveness of your explainer video is crucial. Track video views to gauge reach and brand awareness. This tells you how many people are being exposed to your message.
Monitor engagement metrics like watch time and average view duration. This indicates how effectively your video captures and retains viewer interest.
Analyze click-through rates on calls to action within the video. This measures how effectively it drives traffic to your website or landing pages.
Ultimately, track conversions and lead generation attributed to the video. This demonstrates its impact on driving tangible business results. You can use UTM parameters to track the source of your leads and conversions.
Guide Prospects Through Every Stage With Video
An explainer video can guide prospects through every stage of the customer journey. At the awareness stage, use the video to introduce your brand and product, capturing attention and sparking interest.
As prospects move to the consideration phase, provide more in-depth information about your SaaS's features, benefits, and use cases, addressing their specific needs and pain points. During the decision stage, leverage testimonials, case studies, and social proof to build trust and encourage prospects to choose your solution.
Finally, incorporate the video into your onboarding process and ongoing customer support materials, ensuring a smooth transition to becoming a satisfied, long-term customer.
Crafting Captivating SaaS Videos
Aim for a duration that holds attention without overwhelming viewers with information. Research suggests that videos under two minutes perform best.
Tell a compelling story that resonates with your target audience, showcasing how your SaaS solves their problems and improves their lives.
Use a narrative structure that keeps viewers engaged.
Use high-quality visuals, animation, and sound design to create a visually appealing and engaging experience.
Invest in professional production to ensure your video looks and sounds its best.
Incorporate a clear and concise call to action, guiding viewers on the next step in their journey.
Make it easy for them to take action by providing clear instructions and prominent buttons or links.
Case Study: HubSpot's Multi-Channel Video Promotion Strategy
The Challenge: HubSpot, a marketing automation platform, wanted to maximize the reach and impact of its explainer videos. They needed a strategy to distribute their content across multiple channels and engage a wider audience.
The Solution: HubSpot implemented a Multi-Channel Video Promotion strategy. They shared their videos on their website, social media platforms, and email marketing campaigns. They also embedded videos in blog posts and landing pages to enhance content engagement.
The Results: HubSpot's multi-channel approach resulted in a significant increase in video views and website traffic. The company saw a notable rise in conversions from users who interacted with their videos, demonstrating the effectiveness of promoting content across multiple channels.
Case Study: Salesforce's Personalized Video Strategy for Different Buyer Personas
Challenge: Salesforce, a leading CRM platform, needed to tailor its marketing messages to different buyer personas, each with unique needs and pain points.
Solution: Salesforce created a library of explainer videos specifically designed for different buyer personas, such as sales managers, marketing directors, and IT professionals. Each video highlighted the specific benefits and features of Salesforce that were most relevant to that persona.
Results:
Increased Lead Generation: The targeted video content led to a significant increase in lead generation, as prospects were more likely to engage with content that addressed their specific needs.
Improved Conversion Rates: The personalized videos helped to improve conversion rates, as prospects were more likely to understand the value proposition of Salesforce and take the next step in the sales process.
Enhanced Customer Satisfaction: The targeted videos helped to enhance customer satisfaction by providing them with the information they needed to make informed decisions about Salesforce.
Key Takeaways:
Understanding your target audience is crucial for creating effective video content.
Social Media: Sharing videos on platforms like LinkedIn, Twitter, and Facebook.
Email Marketing: Embedding videos in email newsletters and promotional campaigns.
Website: Featuring videos on the HubSpot website and blog.
Paid Advertising: Running video ads on platforms like YouTube and Google Ads.
Results:
Increased Brand Awareness: The multi-channel promotion strategy helped to increase brand awareness and reach a wider audience.
Improved Website Traffic: The videos drove significant traffic to the HubSpot website, leading to increased lead generation and sales.
Enhanced Engagement: The videos generated high levels of engagement across multiple channels, leading to increased brand loyalty and customer satisfaction.
Key Takeaways:
A multi-channel approach is essential for maximizing the reach and impact of video content.
Consistency is key for building a strong video presence across multiple channels.
Tracking results is essential for optimizing your video promotion strategy.
How SaaS explainer video examples are curated?
We dove deep into SaaS explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with SaaS sales funnels. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries. (30/14300 = 0.0020979... ≈ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
