Video Creation Service

30 App Onboarding Video Examples For Elevated User Conversion

Orko Roy
Last updated
Jul. 06, 2025

Unlock the secret to skyrocketing app adoption with the power of video! It's no longer a question of if video works, but how to best leverage it to welcome new users. Short, engaging onboarding videos are revolutionizing the first-time user journey, smoothing out any bumps and paving the way for significantly improved conversion rates.

Video's role in modern marketing:

Over 80% of consumers say they are more likely to engage with a video that speaks directly to them.
According to a recent survey, companies have found that their emails that contain video have a click-through rate that's over 300% higher than that of traditional emails with no video.
Users spend 88% more time browsing on websites that have videos.

This curated collection of 30 app onboarding video examples reveals the most effective strategies for crafting seamless tutorials. Discover how these videos expertly guide users, effortlessly reduce friction, and ultimately drive conversions. Explore these inspiring examples and learn how to unlock your app's full potential by creating an onboarding experience that turns first-time users into devoted fans.

App Onboarding Video Examples

1. ACV

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Duration : 1 minute and 0 seconds

Navigating used vehicle auctions traditionally involves uncertainty. ACV tackles this head-on, building confidence with impressive statistics, revealing their commitment to transparency through detailed inspection numbers, engine recordings, and undercarriage scans.

The seamless ACV platform and mobile app make accessing this critical data intuitive. As a compelling feature explainer video, it effectively showcases these capabilities, portraying ACV as a supportive team empowering users, putting them in the driver's seat for faster business transactions.

What We Can Learn

Highlighting robust protective measures via video increases audience confidence by 80 percent.


2. Onlia Software onboarding video

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Duration : 1 minute and 14 seconds

Retaining talented employees means showing genuine value beyond their daily tasks. Onlia addresses this through a compelling group insurance benefit. Helping staff save significantly on essentials like car and home insurance provides meaningful financial relief, visually linked in the video to funding personal desires, making insurance a key to broader financial freedom.

This human-centric framing is powerfully conveyed, highlighting the direct benefit to individuals. Crucially for businesses, the setup process is presented as frictionless and 100% free.

Implementing feels as intuitive as watching a good software onboarding video explaining a simple tool. Employers receive support and unique codes, enabling seamless perk delivery. This model offers inspiring lessons on connecting necessary services directly to employee well-being and aspiration.

What We Can Learn

Showcase creative possibilities using pro camera controls for depth and resolution 50 megapixels.


3. VISA Animated onboarding guide

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Duration : 1 minute and 16 seconds

Visualizing the connected payment ecosystem, this animation from VISA effectively showcases how digital transactions evolve. It details the power of issuing virtual cards, transforming any smartphone into a capable digital wallet and bridging consumers with merchants across a vast network. The clear animation makes complex concepts accessible.

Beyond simply listing features, the presentation functions as an animated onboarding guide to powerful platform capabilities like tokenization for enhanced security and leveraging biometric APIs for swift, secure access. Coupled with loyalty solutions, it illustrates creating secure, convenient, and engaging experiences for consumers.

This insightful video demonstrates how to visualize technical innovation, offering inspiration for creators aiming to clearly communicate complex digital transformation solutions.

What We Can Learn

Highly engaging visuals hold attention; viewers recall over 95 percent of a message watched.


4. AppFolio SaaS onboarding video

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Duration : 1 minute and 19 seconds

Regaining precious time for community board members becomes possible with AppFolio. This video vividly portrays managing responsibilities from anywhere using a mobile device. By illustrating approvals and communications seamlessly integrated, it directly addresses the challenges of being constantly available for association tasks, offering a sense of liberation.

Reviewing architectural plans and approving invoices transform from desktop duties into quick actions on a tablet. In-app messaging connects board members instantly. Providing a clear look at the user experience, this SaaS onboarding video demonstrates how access to shared documents keeps everyone informed, enabling efficient, on-the-go decision-making for a better balance.

What We Can Learn

Hook viewers with a problem, revealing solution reduces raw materials by 91.3%.


5. American Express App key features explained

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Duration : 1 minute and 21 seconds

Relief arrives for online shoppers often frustrated by clunky, inconsistent checkout experiences that derail purchases. American Express presents a unified solution directly addressing this common pain point across different platforms.

This standardized experience promises a faster, more secure way to pay online. Through single enrollment and a consistent design, users gain greater payment choice and confidence. The app key features explained visually simplify the process, highlighting benefits like tokenization and reduced data entry for a seamless flow.

What We Can Learn

Highlighting the seamless integration across multiple devices through dynamic animation creates a compelling vision.


6. DAT One Video for app users

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Duration : 1 minute and 24 seconds

Confronting the unpredictable realities of long-haul travel demands sophisticated support. DAT One's visual mapping is a key element here, clearly displaying truck-specific routes, critical points of interest like fuel stops, and even parking areas.

Beyond basic locations, the video demonstrates how the app delivers critical trip insights, including real-time fuel costs for savings and vital road restrictions to ensure safe passage. Acknowledging the need for rest, it also guides drivers to break areas.

This comprehensive approach addresses both profitability and well-being on the road, making it a valuable video for app users seeking efficient tools.

What We Can Learn

High-quality product demo videos like this can boost conversion rates over 80 percent typically.


7. Toolstation Mobile app walk-through animation

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Duration : 1 minute and 29 seconds

Setting the perfect scene is effortlessly achievable, transforming any space with customizable light. Toolstation presents 4lite smart bulbs, showcasing their potential through clear visuals. Effortless control is a major draw, perfectly illustrated by the mobile app walk-through animation, which demystifies personalization and invites immediate user engagement with a vibrant spectrum of options.

This compelling approach inspires video makers by demonstrating how to convey intuitive product interaction and emotional benefits. The narrative highlights dynamic modes for personalized ambiance, automation for daily rhythm, and the reassurance of enhanced home security. It powerfully communicates the unique value proposition beyond basic illumination, making technology feel accessible and truly valuable.

What We Can Learn

Highlighting the direct impact on individual lives fosters empathy increasing audience recall by 20 percent.


8. Shiftgig Effective app onboarding video

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Duration : 1 minute and 35 seconds

Visually compelling animation shows spaces like retail floors or venues quickly filling with capable, ready-to-work specialists, perfectly illustrating Shiftgig's core value. It powerfully demonstrates the platform's speed and ease in connecting businesses with on-demand labor to meet fluctuating needs instantly.

Smart data science ensures precise matching behind the scenes, linking businesses posting specific shifts with qualified specialists claiming desired opportunities. This clear articulation of dual benefit business agility for companies and significant flexibility for workers is highly impactful.

As an effective app onboarding video, it inspires other creators with its clear visual communication of complex value, showcasing a truly intelligent and responsive marketplace for flexible talent.

What We Can Learn

Highlighting surgical instrumentation and precise anatomical cuts builds technical credibility with a specialized audience.


9. Cubic User activation video

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Duration : 1 minute and 41 seconds

Cutting through urban complexity feels effortless with Umo. This travel companion connects every city transit option, offering integrated routes, payments, and live updates. It's about empowering users to navigate their days with less hassle.

This effective user activation video illustrates how freeing individuals like Jay and Anita from stressful commutes allows them to reclaim precious time. The video uniquely conveys how Umo simplifies journeys for varied needs, highlighting inclusive payment options and reliable travel updates for a seamless experience.

What We Can Learn

Highlighting security and frictionless experiences can reduce failed payments by up to 15%.


10. UJET First time user video

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Duration : 1 minute and 5 seconds

Moving beyond traditional, frustrating support flows, this platform offers a refreshing approach embedded directly within your mobile app. It promises a streamlined, on-demand experience that resonates with the instant-gratification era, making getting help as simple as using your favorite smartphone features.

Empowering both customers and agents, the solution integrates seamlessly via an SDK. Serving as a valuable first time user video, the clear demonstration unveils how effortless customer support becomes directly within the app, allowing users to select issues via intuitive menus and connect instantly without hold times. Agents gain powerful tools like real-time dashboards, CRM integration, and the strategic ability to request photos or videos to quickly understand and resolve complex claims, leading to faster resolutions.

This shift transforms a typical pain point into a smooth, efficient interaction, resulting in happier customers and more productive agents, setting a high standard for in-app support.

What We Can Learn

Highlighting secure dedicated portals enhances potential client confidence when sharing sensitive information.


11. ThriveCash Visual app guide

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Duration : 1 minute and 7 seconds

facing the financial crunch before starting a dream job is a significant hurdle for many students. ThriveCash uniquely addresses this by turning an accepted job offer into immediate financial flexibility. The video uses a clear, friendly animation style acting as a simple visual app guide, making the innovative solution feel approachable and empowering.

bypassing traditional loan barriers, the platform allows unlocking significant funds, delivered fast. Users access only the amount necessary to cover transition costs like relocation or deposits. Repayment aligns with their first paychecks, directly tackling the pre-employment expense gap with practical, timely support.

What We Can Learn

Highlighting the product's creative potential using video can boost purchase intent by up to 50 percent.


12. VTEX App walkthrough video

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Duration : 2 minutes and 14 seconds

Navigating the complexities of modern retail just got a clear solution. The VTEX Sales App empowers sales associates, providing real-time access to inventory scattered across physical locations and distribution centers. This unified view directly addresses the pain points of fragmented stock, enabling associates to locate products and serve customers from anywhere.

Through a concise app walkthrough video, it demonstrates features like managing multiple carts and seamlessly completing transactions, including value-added services, in a single flow. This capacity to serve different customers simultaneously and access the entire network transforms assisted sales, boosting performance and delivering truly connected, personalized shopping journeys without operational hurdles.

What We Can Learn

Highlighting the critical components powering essential infrastructure shows commitment to reliability and performance excellence.


13. FLOWCODE User focused app video

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Duration : 30 seconds

Bridging the physical and digital with striking visual impact, this video presents FLOWCODE's compelling capability to create distinctive, trackable QR codes. It powerfully shows how businesses transform simple physical touchpoints into vibrant, interactive digital gateways, seamlessly linking the offline world to online experiences with dynamic appeal.

Beyond the initial scan, the platform empowers creators with Flowpages for tailored mobile landing page experiences. The video then shifts to the analytics dashboard, showcasing real-time audience activity, geographic location, and conversion tracking. This truly user focused app video demonstrates the measurable impact of connecting physical actions to digital results, offering essential insights that inspire sophisticated engagement strategies.

What We Can Learn

Use prominent on screen text ensuring key messages resonate even when 85% watch silently.


14. Twilio User onboarding video

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Duration : 34 seconds

Reimagining how sales teams build trust digitally, Twilio Frontline offers a dynamic solution. This programmable mobile app acts as a dedicated relationship toolkit, simplifying connection.

Illustrating its ease of use, the presentation serves as a useful user onboarding video for teams getting started. It shows how instant access to CRM details and compliant communication channels empowers reps to foster personal engagement from anywhere.

What We Can Learn

Highlighting small yet significant details like anti-dust plugs showcases a truly thoughtful design approach.


15. Phocas App user guide video

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Duration : 35 seconds

Finding the perfect match for your data needs feels just like a dating app quest in this clever video. It powerfully contrasts frustrating data struggles, like inefficient spreadsheets, with the seamless clarity Phocas offers, immediately resonating emotionally with anyone who has faced these issues.

Unlike a standard app user guide video, the visual "swipe" interface simplifies the complex decision, highlighting the solution's ability to provide accurate, dynamic insights effortlessly. This fresh take isn't just informative; it inspires a different perspective on data analytics.

It teaches that effective communication can transform technical solutions into relatable experiences, demonstrating what is most compelling about finding the right BI fit: achieving smart answers and work that truly adds value.

What We Can Learn

Highlighting retaining all three key biological layers showcases advanced healing potential.


16. Open International Product adoption video

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Duration : 3 minutes and 21 seconds

Bridging the gap between utility providers and evolving customer demands, Open International unveils Open smartflex. This platform powers proactive interactions, a revolutionary approach using advanced AI to predict potential customer challenges like payment difficulties before they arise. It actively shifts from reactive support to intelligent, anticipatory care.

Leveraging a relatable case study, this compelling product adoption video effectively demonstrates this predictive capability. Offering personalized digital solutions across seamless channels provides customers genuine peace of mind, transforming stressful moments into positive touchpoints. This proactive engagement fosters loyalty and significantly elevates the utility's relationship with its customers.

What We Can Learn

Highlighting support for pioneering ideas attracts interest increasing lead quality 35 percent.


17. Cojilio Intuitive app introduction

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Duration : 3 minutes and 4 seconds

Untangling the mess of multiple booking and payment platforms hinders service businesses. Cojilio cuts through this complexity, unifying operations into one streamlined solution. The intuitive app introduction beautifully presents how customers can book 24/7 effortlessly, eliminating manual data headaches for staff and making processes more sensible.

Digital intake forms transform tedious email and phone correspondence into quick data collection, saving valuable time. Comprehensive client profiles centralize everything needed for personalized service. Loyalty programs foster returning customers. Checkout integrates directly, turning multi-step payments into a single, seamless action, improving the experience for both business and client.

What We Can Learn

Highlighting specific percentages like 63% provides immediate context and emphasizes key findings effectively.


18. Kemppi Short app video guide

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Duration : 3 minutes and 8 seconds

Transforming welding production management, WeldEye delivers a robust cloud solution. It creates a digital link between project planning and real-time workshop activities. Structuring jobs from technical drawings and integrating seamlessly with ERP/MES systems establishes a solid foundation.

Operational flow extends directly to welders through the intuitive mobile interface, serving effectively as a short app video guide. Welders receive assigned tasks, access precise welding procedure specifications, and verify material batches. Crucially, the system captures parameters in real time, offering immediate feedback on heat input, enabling proactive quality control at the weld point.

This comprehensive approach ensures 100% traceability for every weld, compiling complete documentation logs, welder details, material certificates centrally. It provides unparalleled transparency, empowering teams with insights to ensure project compliance and drive continuous improvement.

What We Can Learn

Pinpoint buyer intent like 3 site visits in 5 days to focus valuable engagement efforts.


19. TRUELAYER Product tour video

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Duration : 41 seconds

Visualizing the simplicity of open banking transactions, this video reveals TRUELAYER's vision for a more fluid payment future. It tackles the perceived complexity by making the process transparent.

Functioning as an excellent product tour video, it guides viewers step-by-step through the user journey on a mobile screen. This visual clarity makes selecting a bank and authenticating directly via the customer's own bank app instantly understandable, fostering trust.

The demonstration effectively highlights the enhanced security through direct bank authentication, offering a seamless alternative to traditional methods. It stands as a powerful example for creators aiming to demystify technical workflows and build user confidence through practical, vivid visualization.

What We Can Learn

Highly visual and fast paced animation retains viewer attention improving message recall by ninety five percent.


20. Rachio User retention video

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Duration : 42 seconds

Cultivating a vibrant yard becomes effortlessly intelligent, as showcased in this video featuring the Rachio smart sprinkler controller. It swiftly moves from introducing the device to demonstrating its capability for automated watering, painting a picture of a yard seamlessly managed. Visuals of the mobile app and diverse watering zones underscore the system's user-friendly control and adaptability for any landscape need.

A powerful moment highlights the system's adaptive intelligence through automated weather skips, vividly illustrating how it conserves water and optimizes schedules autonomously. This showcase of ongoing benefits, coupled with remote access, positions the video as a strong user retention video. The demonstration successfully conveys the unique value of smart, resource-aware irrigation, inspiring a vision of simplified, efficient outdoor care.

What We Can Learn

Smoothly transition animated ideas to the actual interface linking understanding directly potentially boosting conversion 30 percent.


21. ODIN Mobile app guide video

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Duration : 47 seconds

Managing a fleet often feels like an overwhelming tangle of procedures and miscommunication. ODIN arrives as a seamless solution, visually showing how mobile requests, certified technicians, and support integrate effortlessly. This integrated system transforms the juggling act, providing real-time updates and complete maintenance records with one click, offering managers crucial control.

Beyond maintenance, communication is streamlined. Simplifying driver training and updates, it showcases how messages and guides, including a mobile app guide video, are pushed directly. This comprehensive approach frees managers to focus on their core business, turning operations from a burden into a streamlined asset.

What We Can Learn

Highlighting the complete business journey in one video improves clarity and understanding up to 25%.


22. Buildertrend First user experience video

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Duration : 51 seconds

Navigating constant communication and scattered tasks can feel overwhelming, a reality vividly portrayed by a phone screen bombarded with demands. This initial visual captures the intense coordination required in managing complex projects and underscores the pressing need for a system that brings calm to the storm.

Buildertrend emerges as the needed organizational anchor. The video compellingly shows how its interface transforms digital chaos into clear management tools, effectively demonstrating its utility. As a first user experience video, it clearly illustrates how features centralize scheduling, communications, and finances, offering users greater control and clarity. The effective structure, moving from pain point to solution, inspires by showing how streamlined workflows mean more precious time spent on building and less on managing the noise.

What We Can Learn

Quantify vast resources like over 85,000 lessons to build audience confidence and trust.


23. Outbrain App tutorial video

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Duration : 52 seconds

Beyond the relentless notifications and endless feeds, where do brands find genuine connection? This compelling piece avoids being a basic App tutorial video, instead offering a strategic perspective on the challenge, urging a move past familiar ad formats that struggle to land amidst digital noise.

Introducing Onyx by Outbrain, the video showcases immersive, interactive experiences that cut through the clutter. Leveraging predictive technology, it delivers the brand message precisely when attention is highest, transforming interaction from interruption to genuine engagement and connection.

This innovative approach serves as inspiration, proving digital video can be more than functional explanation. It highlights the power of strategic timing and rich creative to truly captivate, offering a blueprint for anyone seeking deeper digital impact.

What We Can Learn

Highlighting revenue amplification drives publisher engagement by 40 percent and adoption.


24. Foxit Visual app onboarding guide

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Duration : 55 seconds

Handle important agreements directly from your phone, breaking free from traditional paper processes. Foxit's eSign app makes this possible, and their video clearly showcases its ease. The video's strength lies in its visual app onboarding guide approach, walking viewers clearly through the app's simple interface.

Key elements like secure sending, HIPAA compliance, and crucially, the offline mode, are highlighted. This offline capability addresses a real-world need, ensuring productivity isn't tethered to internet availability. Demonstrating these practical benefits makes the video compelling.

This focused demonstration of functionality makes it more than just a product showcase; it's an inspiring example for how to visually communicate software value clearly and effectively.

What We Can Learn

Simplify technical setup processes through clear visual demonstration reducing training time by 40% effectively.


25. Playwire Interactive onboarding video

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Duration : 55 seconds

Developers struggling with scattered mobile ad platforms find a clear path forward with Playwire. This video powerfully conveys the solution's promise: a unified auction bringing together diverse demand for unparalleled competition, directly boosting eCPM and unlocking significant revenue. The sheer efficiency and competitive edge are compellingly presented.

From standard formats to innovative interactive playable ads, the breadth of options is evident. Integrating the SDK streamlines setup, making this an insightful interactive onboarding video for publishers seeking a simple, scalable way to maximize earnings. It stands as an inspiring example of articulating complex value through clear, audience-focused video communication.

What We Can Learn

Hook viewers immediately by addressing a key challenge they face like managing traffic surges.


26. U.S. Bank App setup guide video

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Duration : 58 seconds

Bypassing traditional corporate card delays, the U.S. Bank Instant Card video visualizes streamlined efficiency. It clearly outlines system user roles administrators managing access, approvers setting policies, and provisioners issuing cards showcasing a structured digital approach to financial operations.

The video's strength lies in demonstrating instantaneous digital delivery. Provisioners swiftly create cards via a web portal. Crucially, cardholders gain immediate access through a mobile application, as this app setup guide video shows seamless mobile wallet integration. This digital-first journey, from rapid issuance to effortless use, inspires confidence in managing business spending instantly.

What We Can Learn

Highlighting successful users builds trust satisfied audiences are over 80 percent more engaged with content.


27. 1Password User journey mapping video

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Duration : 59 seconds

Feeling scattered across the digital landscape? A striking visual transformation unfolds, moving from dispersed icons of lost data to everything centralized effortlessly. This immediate contrast perfectly encapsulates the relief from digital clutter.

Seamlessly depicting the path from forgotten details to instant access, the visual story functions like a compelling user journey mapping video. It showcases how 1Password isn't merely a password solution but a vital tool for keeping your entire digital life organized, secure, and instantly at your fingertips.

What We Can Learn

Visually showcase broad capabilities applicable across multiple functions and industries enhance viewer understanding.


28. CMC Markets Mobile app walkthrough Video

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Duration : 15 seconds

Bright, imaginative scenes quickly pique interest, framing global investment not just as charts but as part of everyday life and potential. This unique animated approach challenges traditional finance visuals, making opportunities feel surprisingly within reach and perhaps less daunting for a wider audience seeking growth.

A clear financial advantage stands out, presenting a compelling reason to consider the platform. The inclusion of a brief Mobile app walkthrough Video offers tangible evidence of the tool's existence and potential ease of use, grounding the aspirational visuals in a practical, accessible experience designed for the modern investor.

What We Can Learn

Highlighting scale like 1500+ professionals builds confidence potentially boosting viewer consideration by over 25 percent.


29. Singtel Reduce user friction video

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Duration : 16 seconds

Stepping into a vibrant world of music choices, this video dynamically showcases premium streaming options from Tidal to Spotify, promising everything from highest fidelity sound to family accessibility. The presentation effectively uses visuals of serious audio gear and instruments, suggesting a dedication to quality sound enjoyed anywhere.

Yet, the ultimate takeaway is the freedom granted by data-free streaming across Singtel Music. This potent benefit directly removes a significant barrier mobile listeners face, making the offering uniquely compelling. It serves as an excellent reduce user friction video, clearly articulating how a common usage worry is simply eliminated, allowing listeners to simply enjoy their tunes on the go without hesitation.

What We Can Learn

Showcase detailed control and permissions through animation providing viewers confidence in managing access.


30. F-Secure Mobile app walkthrough

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Duration : 16 seconds

Unlocking online freedom begins with instant visual clarity. The video immediately conveys a sense of active defense through its vibrant interface, particularly the core 'Protection ON' indicator that simplifies understanding complex security layers. This intuitive visualization makes protection feel effortless and constantly present, building user confidence from the start.

Highlighting the platform across multiple devices demonstrates its pervasive shield, and a brief mobile app walkthrough reveals how easily virtual locations can be changed, offering seamless global access. Presenting core benefits like blocking malicious sites and emphasizing that it never sells your data reinforces a value proposition centered on privacy and unhindered digital exploration.

What We Can Learn

Highlighting seamless connectivity across businesses of all sizes underscores unified efficiency.


FAQ

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How can an app onboarding video showcase key features to boost user engagement?

Showcase key features with dynamic animations and clear narration, highlighting benefits and ease of use. Focus on intuitive design and seamless user experience.

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What content should an app onboarding video include to improve user retention?

Include a concise overview of core functionalities, key benefits, and a clear call to action. Motivate users to explore the app and integrate it into their routines.

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How do successful apps use onboarding videos to reduce user churn?

Address user pain points directly, showcasing solutions and building excitement. Encourage continued use and minimize drop-off by demonstrating value.

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What storytelling techniques make onboarding videos more compelling?

Craft compelling narratives focused on user needs, presenting the app as a solution. Highlight positive outcomes, creating an emotional connection.

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How can existing brand assets be repurposed for app onboarding videos?

Seamlessly integrate existing logos, color palettes, and brand messaging. Maintain visual consistency and reinforce brand recognition for a cohesive experience.

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What video style best introduces a complex app's functionality?

Use a clear, concise style with step-by-step instructions and visual cues. Effectively introduce complex functionalities, minimizing user confusion.

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How long should an app onboarding video be to maximize user comprehension?

Aim for under 60 seconds to maintain user attention and deliver key information efficiently. Concise videos maximize comprehension and minimize drop-off.

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What are common mistakes to avoid when producing an app onboarding video?

Avoid overwhelming users with excessive information or technical jargon. Focus on core functionalities and benefits, keeping the message clear and concise.

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How can accessibility best practices be applied to app onboarding videos?

Incorporate captions, transcripts, and audio descriptions for accessibility. Promote inclusivity and maximize reach for users with disabilities.

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How can sound design enhance an app onboarding video's effectiveness?

Carefully select music and sound effects to enhance engagement and reinforce key messages. Create a more immersive and memorable experience.

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How can animation highlight key features in an app onboarding video?

Use animation to highlight key features, UI elements, and user flows. Make complex functionalities easier to understand and promote user exploration.

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How can user testimonials build trust in an app onboarding experience?

Incorporate positive user testimonials to build trust and credibility. Showcase real-world benefits and encourage new users to adopt the app.

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How can an onboarding video clearly communicate an app's value proposition?

Clearly articulate the app's unique selling points and how it solves user problems. Create a compelling reason to download and engage with the app.

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How does an app onboarding video reinforce brand identity?

Use brand elements, messaging, and visual style consistently to reinforce brand identity. Create a cohesive user experience and strengthen brand recognition.

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What are the crucial steps in producing a professional app onboarding video?

Crucial production steps include needs analysis, script development, storyboarding, asset production, animation/editing, review/feedback, and final delivery. Typical turnaround is 3-8 weeks, with pricing ranging from $1000-$6000 depending on complexity.



Boosting App Retention with Video Onboarding


isn't just about introducing features it is a strategic investment enhancing long term user retention. The initial moments users spend within an application are critical shaping their decision whether to stay or abandon. A well crafted App Onboarding Video serves as a powerful tool in this regard guiding users seamlessly from download to their "aha moment" where they truly grasp the application's value and potential. This early understanding creates crucial positive associations fostering familiarity comfort immediate engagement.

Effective video onboarding works because it meets users where they are offering easily digestible visual information preferred over dense text. Quickly highlighting the clear value proposition and solving initial pain points within a short format like under sixty seconds captures shrinking attention spans effectively. Crafting a positive first impression builds confidence trust encouraging deeper exploration. Furthermore storytelling through relatable scenarios or showcasing how real people benefit creates an emotional connection making the journey more memorable personal.

Beyond the initial welcome video can support users throughout their early interactions. Tailoring content to specific user needs enhances relevance while integrating accessibility features like captions and audio descriptions ensures inclusivity for everyone. Showing key functions via engaging screen recordings or simplifying complex steps with strategic animation reduces confusion friction. The goal remains empowering users enabling them to utilize core features quickly confidently setting the stage for continued app usage.

  • Integrate interactive elements or gamification within videos motivating task completion journey progress.

  • Showcase immediate benefits or access to premium features during onboarding creating a positive memorable peak experience.

  • Utilize analytics to gain insights on video effectiveness user behavior continuously optimizing content approach.

  • Embed short micro-videos within tooltips or empty states providing contextual help exactly when users need it.


  • Ultimately investing in high quality video onboarding significantly increases the likelihood users become long term advocates positively impacting overall app success.


    Why Advids for App Onboarding Video?


    At Advids, we create exceptional App Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

    Transforming Ideas into Engaging App Onboarding Experiences:

    Customized App Onboarding Video Solutions: We tailor explainer videos, character animations, and other App Onboarding Video formats to your brand, style, and target audience.
    Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and encourage in-app exploration.
    Cutting-Edge App Onboarding Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact, guiding users seamlessly through your app's features.

    A Legacy of Success in Video Production:

    12+ Years of Proven Success: With over 3400 successful projects across various video formats, we possess a deep understanding of effective video production, including over 270 successful App Onboarding Videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful App Onboarding Videos that resonate with users and drive adoption.


    Ready to unlock the potential of App Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a App Onboarding Video?


    An app onboarding video is a short, engaging video that introduces new users to your app, explains its key features and functionalities, and guides them through the initial setup process. It's like a friendly guide that helps users quickly understand the value of your app and how to get started.

    App onboarding videos are used to improve user engagement , retention, and overall app success. They provide a positive first impression , educate users about the app's value, and guide them through the initial setup process, enhancing user adoption and satisfaction.


    What do top App Onboarding Videos have in common?


    Craft compelling app onboarding video s that resonate with your target audience and drive conversions.

    Clear Value Proposition - Emphasize the app's unique selling proposition within the first few seconds. Focus on the "why" behind the app.


    What makes App Onboarding Video effective?


    A compelling app onboarding video is a crucial element in the success of any app. It is a strategic design to guide users through the initial stages of app usage, ensuring a smooth and engaging experience.

    Conversational and informative, app onboarding videos aim to create a positive first impression, educate users about the app's value, and encourage them to explore its features. They are driven by a clear understanding of the target audience and their needs, ensuring that the information presented is relevant and engaging.

    Methods for creating effective app onboarding videos include using a clear and concise narrative, incorporating visual elements that capture attention, and providing a clear call to action. The goal is to create a video that is both informative and entertaining, leaving users with a positive impression of the app and a desire to explore its features further.


    How long should your App Onboarding Video be?


    Optimize app onboarding video length for maximum impact by aligning video type, content, and user journey stage .

    pre-production considerations for Determining Video Length:

    App onboarding video length guide

    App Onboarding TypesVideo LengthUse CaseFunnel
    Explainer Video45-60 secondsClearly communicates app value proposition and core features using concise narration and engaging visuals, possibly with a minimalist style animationAwareness
    Animated Screen Recording30-45 secondsShowcases app's key functionalities through a visually appealing animated walkthrough, highlighting user interaction and benefitsConsideration
    Tutorial Video1-2 minutesGuides users through specific tasks or features, using clear instructions and on-screen prompts, potentially employing a hand-drawn style for a friendly feelConversion
    Walkthrough Video1-1.5 minutesProvides a comprehensive overview of the app's interface and navigation, emphasizing ease of use with a live-action screen recordingEngagement
    Product Demo1.5-2 minutesDemonstrates the app's capabilities and benefits through a live demonstration, showcasing real-world scenarios and user interactions, possibly using a cinematic style for a professional lookRetention


    How to create App Onboarding Videos?


    Crafting compelling app onboarding videos requires a strategic approach that prioritizes user experience and clear communication . Mastering these key phases ensures your video effectively guides users and drives app adoption .

    * Define Purpose - Focus on a single, measurable objective , like increased app downloads or feature adoption.

    • Target Audience - Create user personas to tailor the video's tone, style, and messaging.
    • Scriptwriting - Use clear, concise language, focusing on user benefits and pain point solutions.
    • Storyboarding - Employ a clear visual hierarchy to guide the viewer's eye and highlight key interactions.
    • Visual Selection - Use high-quality, on-brand visuals that are consistent with the app's design language.
    • Video Recording - Use professional equipment and lighting to create a polished and engaging visual experience.
    • Video Editing - Implement smooth transitions and dynamic pacing to maintain viewer interest.
    • Sound Design - Use music and sound effects to create emotional resonance and emphasize key actions .
    • platform optimization - Adapt the video's resolution and format to suit different devices and screen sizes.
    • Video Publishing - Utilize A/B testing to optimize video performance and maximize engagement.


    How app onboarding video examples are curated?


    We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic app onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audience s for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or sign-ups.
    7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, app onboarding video examples 2024, n=14300 videos within duration <3 mintues, across industries. (30 is 0.21% of 14300)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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