In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user retention, engagement, and overall satisfaction. However, crafting an effective onboarding process presents a unique challenge for app developers and marketers.

By incorporating app getting started videos into your onboarding strategy, you can create a more engaging and informative experience for your users, ultimately driving app adoption and success. With this understanding of the need and potential, let's dive in and explore 30 inspiring examples of app getting started videos that effectively onboard users and set the stage for a positive app experience.

1. App Getting Started Video

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Key Takeaways

Engaging App Intro

An App Getting Started Video should captivate users and encourage exploration. Key elements include:

Concise Introduction: Briefly introduce the app and its core purpose, setting the stage for the video's narrative.
Compelling Visuals: Utilize high-quality visuals, animations, and screen recordings to showcase the app's interface and functionality in an engaging manner.
Strong Call to Action: Direct users towards the desired action, such as signing up, exploring a specific feature, or visiting the app's website.
User Benefit Focus: Clearly articulate the value proposition and how the app solves user pain points or fulfills their needs.
Key Feature Demonstration: Provide concise demonstrations of core features, highlighting their ease of use and practical applications.
Use Case Showcase: Present real-world scenarios where the app is used effectively, allowing users to visualize its benefits in their own context.
Navigation Guide: Briefly demonstrate the app's navigation flow, ensuring users feel comfortable exploring the interface independently.
User Experience Focus: Prioritize a smooth and intuitive user experience throughout the video, reflecting the app's overall usability.

Storytelling Onboarding

A compelling storyline elevates a Getting Started Video from a mere tutorial to an engaging experience. To achieve this:

Identify User Pain Points: Understand the challenges your target audience faces and position your app as the solution.
App as the Solution: Clearly demonstrate how the app addresses these pain points and provides tangible benefits.
Relatable Characters/Scenarios: Use relatable characters or scenarios to connect with the audience on an emotional level and illustrate the app's value in a familiar context.
Highlight App Benefits: Emphasize the positive outcomes of using the app, such as increased productivity, time savings, or improved efficiency.
Create Urgency/Excitement: Generate a sense of urgency or excitement around using the app, motivating users to take immediate action.
Clear Call to Action: Conclude with a clear and concise call to action, guiding users towards the next step in their journey.

Narrative Onboarding

Various narrative approaches can effectively guide users and showcase an app's value:

Problem-Solution: Present a common user problem and demonstrate how the app provides a clear and effective solution.
Hero's Journey: Frame the user as the hero on a journey to overcome a challenge, with the app serving as their guide and tool for success.
Transformation: Showcase how the app can transform the user's life or work, leading to positive change and improvement.
Tutorial: Provide a step-by-step guide to using the app's core features, ensuring users feel confident in navigating the interface.
Demonstration: Focus on showcasing the app's functionality through clear and concise demonstrations, highlighting its ease of use and practical applications.
Story-Driven: Weave a narrative around the app's features and benefits, creating an engaging and memorable experience for the viewer.

Pain Point Solutions

To address pain points and build trust, your video should:

Identify Common Challenges: Clearly articulate the specific challenges your target audience faces in their daily lives or work.
Demonstrate Solutions: Show, don't just tell, how the app directly addresses these challenges and provides tangible solutions.
Real-World Examples/Testimonials: Use real-world examples and user testimonials to illustrate the app's effectiveness and build credibility.
Clear Instructions: Provide clear and concise instructions on how to use the app, ensuring users feel confident in getting started.
Support and Resources: Highlight available support channels and resources, demonstrating your commitment to user success.

Journey Touchpoints

A Getting Started Video can strategically address key touchpoints:

App Download/Installation: Provide clear instructions on how to download and install the app across different platforms.
App Setup/Onboarding: Guide users through the initial setup process, ensuring a smooth and intuitive onboarding experience.
App Navigation/Interaction: Demonstrate the app's navigation flow and core interactions, empowering users to explore the interface independently.
Feature Discovery/Usage: Highlight key features and their practical applications, encouraging users to explore the app's full potential.
App Feedback/Support: Explain how users can provide feedback and access support resources, fostering a sense of community and responsiveness.
App Updates/Upgrades: Communicate the value of new features and updates, encouraging users to stay engaged with the app over time.

Funnel Guidance Video

A Getting Started Video can strategically guide users through the funnel:

Introduce App & Benefits (Awareness): Capture attention by clearly articulating the app's value proposition and how it addresses user needs.
Highlight Features/Use Cases (Interest): Spark interest by showcasing key features and demonstrating their practical applications in real-world scenarios.
Demonstrate Problem-Solving (Consideration): Convince users that the app is the right solution for their specific challenges by providing compelling evidence and testimonials.
Encourage Sign-Up/Download (Decision): Motivate users to take action by including a clear and compelling call to action, such as signing up or downloading the app.
Provide Next Steps (Action): Guide users towards the next step in their journey, such as exploring a specific feature or completing their profile.

B2B Video Strategy

For B2B audiences, focus on:

Business Value: Clearly articulate the app's impact on business outcomes, such as increased productivity, improved efficiency, or reduced costs.
Productivity Enhancement: Showcase how the app streamlines workflows, automates tasks, and empowers teams to achieve more.
ROI Demonstration: Quantify the app's return on investment, highlighting its potential to save time, money, and resources.
Professional Visual Style: Maintain a professional and polished visual aesthetic that aligns with the B2B context.
Concise Information: Deliver information in a clear, concise, and data-driven manner, respecting the audience's time and expertise.

Sales & Marketing Video

A Getting Started Video can be a powerful sales and marketing asset:

Lead Generation: Use the video as a gated asset on landing pages or in email campaigns to capture leads.
Social Media/Email Promotion: Share the video on social media platforms and in email newsletters to reach a wider audience.
Website Integration: Embed the video on the app's website and product pages to provide visitors with a compelling introduction.
Sales Presentations: Incorporate the video into sales presentations and demos to showcase the app's value proposition in a dynamic and engaging way.
Customer Outreach: Provide the video to potential customers as part of your sales outreach efforts to educate and build interest.

Platform Optimization

Optimization for various platforms is crucial:

Consistent Visual Style: Maintain a consistent brand identity and visual style across all platforms to ensure a cohesive user experience.
Screen Size Optimization: Ensure the video is properly formatted and displays correctly on different screen sizes, from mobile devices to desktop computers.
Platform-Specific Calls to Action: Tailor the call to action to the specific platform, such as directing users to the appropriate app store or website.
Accessibility: Include captions and transcripts to make the video accessible to a wider audience, including those with hearing impairments.
Length/Format Considerations: Adjust the video's length and format based on platform-specific best practices and user expectations.

Video Success Metrics

Track these key metrics to measure video effectiveness:

Video Views: Monitor the total number of views to gauge reach and awareness.
Video Engagement: Analyze watch time, completion rates, and click-through rates to assess user interest and engagement.
App Downloads: Track the number of app downloads attributed to the video to measure its impact on user acquisition.
User Retention: Monitor user retention rates after watching the video to determine its effectiveness in onboarding and engagement.
Customer Satisfaction: Gather user feedback through surveys or comments to assess satisfaction with the video and the app.
Sales Conversion: Track the number of conversions (e.g., sign-ups, purchases) generated by the video to measure its impact on sales.

Driving App Downloads

To drive downloads and acquisition:

Compelling Call to Action: Include a clear and concise call to action that encourages users to download the app immediately.
Social Media/Email Promotion: Promote the video on social media platforms and in email marketing campaigns to reach a wider audience.
Website/App Store Integration: Embed the video on the app's website and app store listing to provide potential users with a compelling introduction.
Paid Advertising: Consider using paid advertising platforms like YouTube and social media to target specific user segments and promote the video.

Retention & Churn Video

To improve retention and reduce churn:

Showcase Key Features/Benefits: Clearly demonstrate the app's value proposition and how it solves user problems to encourage continued usage.
Clear Instructions: Provide easy-to-follow instructions on how to use the app's core features, ensuring users feel confident and empowered.
Support/Resources: Highlight available support channels and resources, demonstrating your commitment to user success and addressing potential issues.
Encourage Feedback: Solicit user feedback to identify areas for improvement and demonstrate your responsiveness to user needs.
Personalize the Experience: Tailor the video's content and messaging to specific user segments to enhance relevance and engagement.

Engagement & Repeat Use

To boost engagement and encourage repeat usage:

Compelling Visuals: Use high-quality visuals, animations, and screen recordings to create an engaging and visually appealing experience.
Highlight Key Features/Benefits: Showcase the app's most valuable features and benefits, reminding users of its potential and encouraging them to explore further.
Clear Instructions: Provide concise and easy-to-understand instructions on how to use specific features, ensuring users feel comfortable and confident.
Support/Resources: Offer access to support materials and resources, empowering users to overcome challenges and maximize their app usage.
Encourage Feedback: Solicit user feedback to understand their needs and preferences, allowing you to tailor the app experience and improve engagement.

Feature Promotion Video

To promote features and drive adoption:

Highlight Key Features/Benefits: Focus on showcasing the app's most valuable features and how they address specific user needs or pain points.
Demonstrate Problem-Solving: Clearly illustrate how the app's features solve real-world problems and provide tangible benefits to users.
Real-World Examples/Testimonials: Use real-world examples and user testimonials to demonstrate the effectiveness of the app's features and build credibility.
Clear Instructions: Provide step-by-step instructions on how to use specific features, ensuring users feel confident in exploring the app's full potential.
Support/Resources: Offer access to support materials and resources, empowering users to overcome challenges and maximize their use of the app's features.

Feedback & Improvement

To gather feedback and improve the app:

Call to Action for Feedback: Include a clear call to action encouraging users to provide feedback on their experience with the app and the video.
Survey/Feedback Form: Provide a link to a survey or feedback form where users can share their thoughts and suggestions in a structured manner.
Monitor Social Media/App Reviews: Actively monitor social media channels and app store reviews for user feedback and insights.
Respond to Feedback Promptly: Demonstrate your commitment to user satisfaction by responding to feedback promptly and addressing concerns effectively.
Use Feedback for Improvement: Analyze user feedback to identify areas for improvement and prioritize updates and enhancements that address user needs.

Feedback & Improvement

An App Getting Started Video can be a valuable tool for gathering user feedback and subsequently enhancing the app experience. By strategically incorporating prompts within the video, you can encourage viewers to share their thoughts and suggestions.

One effective method is to include a clear call to action at the end of the video, directing users to a survey or feedback form. This allows for structured feedback collection and analysis. Monitoring social media comments and app store reviews related to the video can provide valuable real-time insights into user sentiment.

Actively responding to user feedback, both positive and negative, demonstrates that you value their input. This fosters a sense of trust and encourages further engagement. Finally, use the gathered feedback to inform app updates and improvements. Prioritize addressing common pain points and implementing features that users have requested. This iterative process of feedback collection and implementation can significantly improve the overall app experience.

Brand Awareness Video

An App Getting Started Video can be a powerful tool for building brand awareness and increasing brand recognition. By showcasing the app's unique value proposition and incorporating consistent brand elements, you can create a memorable and impactful first impression.

Ensure that the video's visual style aligns with your brand's identity. Use your brand's color scheme, logo, and typography throughout the video. Craft a compelling narrative that highlights the app's unique features and benefits while aligning with your brand's values and personality.

Promote the video across various channels, including social media, email marketing, and your website, to maximize its reach and visibility. When listing your app in app stores, include the Getting Started Video to provide potential users with a visually engaging introduction to your brand and app.

Competitive Advantage Video

In a crowded app market, an App Getting Started Video can be a key differentiator. By showcasing your app's unique selling points and competitive advantages, you can effectively position it as a superior choice for users.

Clearly highlight what sets your app apart from the competition. Focus on features that solve specific user problems better than alternative solutions. Use real-world examples and customer testimonials to demonstrate the app's effectiveness and build credibility.

Instead of simply listing features, explain how they translate into tangible benefits for the user. Provide clear and concise information, avoiding technical jargon that might confuse potential users. Offer links to support resources and documentation for users who want to learn more.

Community Building Video

An App Getting Started Video can play a crucial role in building a strong community around your app and fostering user engagement. By showcasing the app's social features and encouraging interaction, you can create a sense of belonging and shared purpose among users.

Highlight features that facilitate user interaction, such as in-app chat, forums, or the ability to share user-generated content. Demonstrate how users can connect with each other within the app and build relationships based on shared interests.

Use a friendly and welcoming tone throughout the video to create a positive and inclusive atmosphere. Encourage user feedback and participation by asking questions, prompting comments, or suggesting ways to get involved in the app's community. Promote the app's community on social media platforms to attract new users and foster a sense of excitement and anticipation.

Value Proposition Video

An App Getting Started Video can be a powerful tool for showcasing your app's value proposition and driving conversions. By clearly articulating the app's benefits and demonstrating how it solves user problems, you can motivate viewers to take action.

Start by identifying the key benefits that your app offers to users. Focus on the problems it solves and the positive outcomes it delivers. Use real-world examples and customer testimonials to illustrate the app's value and build trust.

Ensure that the information presented is clear, concise, and easy to understand. Avoid technical jargon and focus on the user's perspective. Include a strong call to action at the end of the video, encouraging viewers to download the app, sign up for a free trial, or visit your website.

Support & Guidance Video

An App Getting Started Video can be an effective way to address common user questions and provide support, reducing the need for users to contact customer service. By anticipating user needs and providing clear instructions, you can enhance the user experience and improve satisfaction.

Identify the most frequently asked questions about your app and address them directly in the video. Provide clear and concise answers, using visuals to demonstrate key concepts and steps.

Offer links to additional support resources, such as FAQs, help center articles, or tutorial videos, for users who require more detailed information. Use a friendly and helpful tone throughout the video to create a positive and supportive experience for users. Encourage users to provide feedback on the video and suggest topics for future support content.

Onboarding Video Benefits

Using an App Getting Started Video for user onboarding offers numerous benefits that can significantly impact the success of your app. By providing a visually engaging and informative introduction, you can improve user engagement, increase product adoption, and reduce churn.

Improved User Engagement: Videos are inherently more engaging than text-based tutorials. A well-crafted video can capture users' attention and make the onboarding process more enjoyable, leading to increased interaction and exploration of the app's features.
Increased Product Adoption: By clearly demonstrating the app's value and functionality, a Getting Started Video can help users quickly understand how to use the app and achieve their desired outcomes. This can lead to higher rates of product adoption and active usage.
Reduced Churn: When users feel confident and comfortable using your app, they are less likely to abandon it. A Getting Started Video can reduce the learning curve and frustration associated with new apps, leading to improved user retention and lower churn rates.
Enhanced Customer Satisfaction: A positive onboarding experience can contribute to overall customer satisfaction. By providing users with the support and guidance they need to succeed with your app, you can foster a sense of loyalty and positive brand perception.
Improved Brand Awareness: A well-produced Getting Started Video can also serve as a marketing tool, showcasing your app's features and benefits to a wider audience. This can increase brand awareness and generate interest in your app.

Video Types & Use Cases

App Getting Started Videos can take various forms, each tailored to specific use cases and target audiences. Understanding the different types of videos available can help you choose the most effective format for your app's needs.

Onboarding Videos: These videos provide a general introduction to the app, highlighting its key features and benefits. They are ideal for new users who are just starting out with the app.
Tutorial Videos: These videos focus on specific features or functionalities within the app, providing step-by-step instructions on how to use them. They are useful for users who need guidance on particular aspects of the app.
Demo Videos: These videos showcase the app's capabilities in action, demonstrating how it can be used to solve specific problems or achieve desired outcomes. They are effective for demonstrating the app's value proposition and convincing potential users to try it.
Walkthrough Videos: These videos guide users through a specific workflow or process within the app, providing a visual demonstration of how to complete a task. They are helpful for users who need assistance with complex or multi-step actions.
Feature Highlight Videos: These videos focus on showcasing a specific feature or update within the app, highlighting its benefits and how it enhances the user experience. They are useful for promoting new features and encouraging user adoption.
Use Case Videos: These videos demonstrate how the app can be used in real-world scenarios, showcasing its versatility and relevance to different user needs. They are effective for connecting with target audiences and demonstrating the app's practical applications.

Leveraging Video Types

An effective App Getting Started Video strategy often involves leveraging a variety of video types to cater to different user needs and stages of the user journey. By strategically integrating different video formats, you can create a comprehensive video library that supports users throughout their experience with your app.

For new users, start with an
Onboarding Video that provides a general overview of the app and its key features. As users become more familiar with the app, you can offer
Tutorial Videos that provide in-depth instructions on specific features or functionalities.

To showcase the app's capabilities and value proposition, consider creating
Demo Videos that demonstrate how the app can be used to solve real-world problems. For complex workflows or processes,
Walkthrough Videos can guide users step-by-step, ensuring they understand how to complete specific tasks.

When introducing new features or updates,
Feature Highlight Videos can effectively communicate the benefits and encourage user adoption. To connect with specific target audiences,
Use Case Videos can demonstrate how the app can be used in relevant scenarios, showcasing its versatility and practical applications.

By strategically combining these different video types, you can create a seamless and engaging user experience that supports users at every stage of their journey with your app.

Seamless User Experience

Creating a seamless and engaging user experience across multiple platforms requires careful consideration of the video's format, accessibility, and visual consistency. By optimizing the video for different screen sizes and ensuring it adheres to accessibility standards, you can reach a wider audience and provide a positive viewing experience for all users.

Maintain a consistent visual style across all platforms, using your brand's color scheme, logo, and typography. This creates a cohesive brand experience regardless of where users encounter the video. Optimize the video for different screen sizes and aspect ratios to ensure it displays correctly on desktops, laptops, tablets, and smartphones.

Use a clear and concise call to action that is easy to understand and follow, regardless of the platform. Ensure the video is accessible to all users, including those with disabilities. Provide captions, transcripts, and audio descriptions to accommodate different needs.

Consider the video's length and format based on the platform where it will be viewed. Shorter videos may be more suitable for social media, while longer, more detailed videos may be appropriate for your website or app store listing.

Integrated Marketing Video

An App Getting Started Video can be a valuable asset in your broader marketing campaign, serving as a powerful tool for lead generation, brand awareness, and driving conversions. By strategically integrating the video into various marketing channels, you can maximize its reach and impact.

Use the video as a lead generation tool by including a call to action that encourages viewers to sign up for a free trial, download the app, or visit your website. Promote the video on social media platforms, sharing it organically and through paid advertising campaigns to reach a wider audience.

Embed the video on your app's website and landing pages to provide potential users with a visually engaging introduction to your app. Use the video in sales presentations and other marketing materials to showcase the app's features and benefits to potential customers and partners.

Provide the video to potential customers and partners as part of your sales and marketing outreach efforts. This can help them quickly understand the value proposition of your app and increase their interest in learning more.

Customer Journey Video

An App Getting Started Video can be a powerful tool for guiding users through the customer journey, from initial awareness to conversion and beyond. By tailoring the video's message and call to action to each stage of the journey, you can effectively nurture leads and drive desired user behaviors.

Awareness Stage: Introduce the app and its key benefits, focusing on the problems it solves and the positive outcomes it delivers. Highlight key features and use cases that resonate with the target audience's needs and interests.
Consideration Stage: Demonstrate how the app solves user problems and provides value, using real-world examples and customer testimonials to build credibility. Encourage users to sign up for a free trial, download the app, or visit your website to learn more.
Decision Stage: Provide a clear and compelling call to action that encourages users to take the next step in the customer journey, such as making a purchase or subscribing to a service. Offer support and resources to help users make an informed decision and feel confident in their choice.
Retention Stage: Showcase advanced features and use cases to keep users engaged and encourage continued use of the app. Highlight new updates and improvements to demonstrate that the app is constantly evolving and providing value.
Advocacy Stage: Encourage users to share their positive experiences with the app through social media, reviews, and referrals. Offer incentives for user-generated content and testimonials to build brand advocacy and attract new users.

Target Audience Video

Creating an App Getting Started Video that resonates with your target audience requires a deep understanding of their needs, preferences, and communication styles. By tailoring the video's content, style, and tone to your audience, you can maximize its impact and effectiveness.

Identify your target audience's demographics: Consider factors such as age, gender, location, education level, and occupation. This information can help you tailor the video's message and visuals to resonate with your audience's specific characteristics.
Understand your target audience's needs and pain points: What problems are they trying to solve? What are their goals and aspirations? By addressing these needs directly in the video, you can demonstrate the app's relevance and value.
Consider your target audience's preferred communication style: Are they formal or informal? Do they prefer visual or auditory learning? Adapt the video's tone, pacing, and visuals to match their preferred communication style.
Use language and visuals that resonate with your target audience: Avoid technical jargon or industry-specific terms that your audience may not understand. Use clear, concise language and visually appealing graphics that are relevant to their interests and experiences.
Test the video with your target audience: Before launching the video, gather feedback from a representative sample of your target audience. This can help you identify any areas for improvement and ensure that the video is effective in achieving its intended goals.

Successful Video Elements

A successful App Getting Started Video is engaging, informative, and persuasive, leaving viewers with a clear understanding of the app's value and a desire to learn more. By incorporating these key elements, you can create a video that effectively introduces your app and drives user engagement.

A clear and concise introduction: Start by clearly stating the app's name and purpose. Briefly explain what the app does and who it is for. This sets the stage for the rest of the video and helps viewers understand the context.
A compelling visual style: Use high-quality visuals, including graphics, animations, and screen recordings, to capture viewers' attention and make the video visually appealing. Choose a style that aligns with your brand's identity and resonates with your target audience.
A strong call to action: Clearly state what you want viewers to do after watching the video. Encourage them to download the app, sign up for a free trial, or visit your website. Make the call to action prominent and easy to follow.
A focus on user benefits: Instead of simply listing features, explain how the app benefits users. Highlight the problems it solves and the positive outcomes it delivers. Use real-world examples and customer testimonials to illustrate the app's value.
A demonstration of key features: Show viewers how the app works by demonstrating its key features in action. Use screen recordings or animations to visually guide viewers through the app's interface and functionalities.
A showcase of app use cases: Demonstrate how the app can be used in different scenarios to achieve various goals. This helps viewers understand the app's versatility and relevance to their specific needs.

App Intro Video

An App Getting Started Video is a short, informative video designed to introduce new users to an app and guide them through its basic functionalities. It serves as a visual welcome guide, showcasing the app's key features, benefits, and how to get started using it effectively. These videos can take various forms, including onboarding tutorials, feature demonstrations, and use case examples, depending on the app's specific purpose and target audience.

Video Importance

An App Getting Started Video is crucial for several reasons. Firstly, it helps users quickly grasp the app's value proposition and understand how it can benefit them, leading to increased user engagement and adoption. Secondly, it simplifies the onboarding process by providing clear, visual instructions, reducing user frustration and the likelihood of app abandonment. Thirdly, it can serve as a valuable marketing tool, showcasing the app's features and capabilities to a wider audience, potentially driving downloads and increasing brand awareness. Ultimately, a well-crafted App Getting Started Video can significantly enhance the user experience, leading to higher user satisfaction and retention rates.

Author & Editor Bio

I'm Orko Roy, a video producer with a passion for crafting compelling stories that connect. For the past 7 years, I've been part of the Advids team, where I've honed my skills in video content planning, creation, and strategy. From concept to completion, I've worked closely with a diverse range of startups and enterprises, helping them achieve their communication goals through impactful video content.

Whether it's a product launch, an educational explainer, or a brand story, I love collaborating to create videos that resonate with audiences and drive results.

My approach is collaborative and results-driven, always focused on delivering high-quality video solutions that help businesses thrive. Let's connect and see how I can help bring your vision to life!

30 App Getting Started Video Examples For Efficient User Onboarding

1. App Getting Started Video

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Key Takeaways

Engaging App Intro

Storytelling Onboarding

Narrative Onboarding

Pain Point Solutions

Journey Touchpoints

Funnel Guidance Video

B2B Video Strategy

Sales & Marketing Video

Platform Optimization

Video Success Metrics

Driving App Downloads

Retention & Churn Video

Engagement & Repeat Use

Feature Promotion Video

Feedback & Improvement

Feedback & Improvement

Brand Awareness Video

Competitive Advantage Video

Community Building Video

Value Proposition Video

Support & Guidance Video

Onboarding Video Benefits

Video Types & Use Cases

Leveraging Video Types

Seamless User Experience

Integrated Marketing Video

Customer Journey Video

Target Audience Video

Successful Video Elements

App Intro Video

Video Importance

Videos by Style

Videos by Use