30 B2B Vertical Video Examples To Inspire Your Content Strategy

Vertical video benefits B2B by aligning with mobile use, boosting engagement on social feeds, providing a friction-free mobile experience, delivering concise information quickly, and helping humanize the brand.

Success is measured via key metrics like views, impressions, and reach, alongside engagement rates likes shares, completion rates, click-through rates to website, and ultimately, lead generation linked to the content.

A mobile-first strategy is crucial as many B2B buyers use mobile for research; it ensures the vertical format is native to phone screens, improving user experience, engagement, and reaching busy professionals.

Optimize by tailoring content length, tone, and style to each platform's audience, leveraging platform features like hashtags, ensuring correct 9:16 technical specs, and including a clear platform-appropriate call to action.

Effective strategies include using a strong hook upfront, incorporating clear text overlays, having a compelling Call to Action, asking questions to prompt comments, and delivering significant value or insight quickly.

Short-form video is advantageous in B2B for catering to short attention spans, making information easily digestible, increasing shareability on networks, improving message retention, and efficiently introducing topics before deeper content.

Best practices include designing for sound-off viewing with captions, using strong visuals framed vertically, structuring content hook-message-CTA, maintaining brand consistency, and keeping videos concise and focused on delivering value.

Storytelling helps make abstract B2B topics relatable, humanizes the brand and its people, captures attention emotionally, simplifies ideas, and is effective for sharing brief customer success examples within the concise vertical format.

Effective types include quick tips, short explainer videos for specific features, brief customer testimonial snippets, behind-the-scenes content showing expertise, and short Q&A or expert insight videos addressing common industry questions.

Optimizing for mobile is essential because B2B professionals primarily consume content on mobile, vertical is the native phone format, it prevents poor user experience from non-optimized video, maximizes viewability, and boosts overall engagement.