Have you ever felt the electrifying power of a truly resonant video? Today, in this article, I want to explore how your brand's core values can be the secret ingredient to creating videos that not only inform but also deeply connect with your audience. What we often miss is the opportunity to use video to showcase the heart of our brand-the values that drive our decisions and shape our interactions with customers. We'll dive into how this approach builds lasting relationships and drives real results. Let's explore 30 inspiring examples and see the data that proves its impact.
Live video is expected to be 25% of total internet traffic by 2025.
People are 52% more likely to share video content than any other type of content.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
These numbers reveal the undeniable power of video and its potential to amplify your brand's message. By weaving your core values into compelling video narratives, you can create content that resonates deeply and drives meaningful engagement. Today we explore more than 30 Inspiring Brand Core Values Video examples, that immediately grabbed our attention and got us excited
I was captivated by Geelys emphasis on respecting and empowering women within their organization. The video uses a simple but effective visual language to show this commitment. The 2D illustrations are bright and engaging, showcasing various women working hard and excelling in their roles. Its a great example of a Brand Core Values Video that conveys its message with authenticity and visual charm.
You dont need a complex production to make a strong statement about your brand values. Geely shows that even simple 2D animation can effectively communicate your brand identity and resonate with your target audience. The key is to focus on the core message and use visuals that clearly support that message, as Geely does.
What We Can Learn
Authentic visuals create a memorable brand experience, driving engagement.
It's not just about technology, it's about the power of transformation. This video captures the essence of Quantiphi's brand, demonstrating their expertise in cloud services and artificial intelligence. It's about bringing innovation to life.
The video's strength lies in its simplicity and clarity. The visual language is engaging, with clean lines and bright colors, which instantly appeal to viewers. The use of icons and animations, combined with a confident voiceover, creates a compelling and informative narrative. The result is a video that not only showcases Quantiphi's capabilities, but also inspires confidence in its ability to deliver transformative solutions.
What We Can Learn
Simple, engaging animations paired with a clear message can make complex ideas accessible and inspire innovation.
In an era of rising energy demands, we admire how Comarch visualizes the critical balance between technological growth and environmental responsibility. This Brand Core Values Video captivates us with its sleek, modern aesthetic, weaving a narrative that underscores the urgency of sustainable solutions. The glowing orb, evolving into symbolic representations of progress, expertly conveys the brand's commitment to eco-conscious innovation.
Comarch's AI-powered system, showcased through dynamic 3D animation, takes center stage. We love the intricate network of data points, symbolizing optimized efficiency. This visual storytelling reinforces Comarch's ability to control costs while upholding service quality, ensuring a future where technology thrives in harmony with the planet.
What We Can Learn
Prioritize clarity; a simple message is a powerful message.
Innovation and evolution define the modern business landscape. We witness a compelling narrative of transformation in this Brand Core Values Video for the Deloitte Alpha Platform. The video opens with a relatable scene of a stressed employee overwhelmed by the demands of a rapidly changing business world, instantly capturing our attention.
The sleek, minimalist 3D animation style and the vibrant color palette elevate the visual appeal, while the energetic electronic music perfectly complements the theme of progress. The seamless transitions and dynamic camera angles make this video a great example of visual storytelling. We all appreciate the way Deloitte presents its Alpha Platform as a key to unlocking future success, offering a modular and adaptable solution to the ever-evolving challenges of modern business.
What We Can Learn
A strong narrative arc creates an emotional connection, driving engagement.
AutoDrive, a revolutionary pan-European ecosystem, combines the expertise of leading semiconductor companies, Tier 1 suppliers, car manufacturers, and research institutions to achieve one audacious goal: making autonomous driving as safe as flying. This Brand Core Values Video cleverly uses simple, yet impactful visuals to communicate its complex message.
The sleek animation style, combined with isometric views, showcases their two innovative vehicle prototypes: a shuttle pod and a technologically advanced aircraft. By highlighting improved road scanning and new active safety features, AutoDrive inspires confidence in a future where electric mobility is safer, efficient, and affordable.
What We Can Learn
Inspire confidence by visually demonstrating the positive impact of your product.
We admire how this brand video masterfully explains the concept of collective impact, using dynamic visuals and a compelling narrative. The simple yet effective 2D animation brings abstract ideas to life, making them accessible and engaging. We love how the video showcases real-world examples of successful collective impact initiatives, inspiring viewers to consider this collaborative approach.
FSGImpact's message resonates deeply, highlighting the growing challenges our world faces. By emphasizing the power of collaboration and showcasing tangible results, the video inspires hope and encourages organizations to work together to achieve large-scale change. This brand video presents a compelling case for collective impact as a powerful tool for social change.
What We Can Learn
Create a narrative that evokes hope and inspires collective action for positive change.
The visual storytelling in this Noonday Collection brand core values video mesmerizes us with its powerful message. We love how a single woman begins to push the world, symbolizing the weight of responsibility, and then more women join her, illustrating the strength of community. The warm color palette, including pinks, oranges, yellows, and beige, evokes a sense of hope and togetherness.
The seamless transitions create a dreamlike flow, while the uplifting music underscores the videos emotional depth. The montage of diverse women further emphasizes the brand's inclusivity and celebrates the global sisterhood. This animations power lies in its simplicity and evocative visuals.
What We Can Learn
Illustrate your brand values with a simple, powerful story that resonates emotionally.
PGE's Brand Core Values video shines in its clever use of isometric visuals to depict everyday energy use. We're particularly impressed by the transition from a single house to a neighborhood, illustrating how collective energy consumption affects demand. The video effectively conveys the importance of individual actions in making a larger impact.
From wind turbines to solar panels, the 3D depictions of various energy sources bring the concept of a clean energy future to life. The simple yet effective Shift + Save message resonates, prompting viewers to consider their own energy usage and the potential for positive change.
What We Can Learn
Illustrate your brand values with clear, relatable visuals that spark understanding and action.
Bill's Brand Core Values video masterfully utilizes visual metaphors to communicate complex ideas in a simple and memorable way. The imagery of the hot air balloon and subsequent disaster highlights the precarious nature of data in a digital world, effectively conveying the potential risks and the importance of data recovery solutions. Bill's expertise is subtly interwoven into the narrative, establishing the brand as a reliable rescuer in times of digital crisis.
The modern aesthetic, punctuated with gradient backgrounds and vibrant color choices, adds a layer of sophistication. The smooth transitions, paired with an upbeat electronic soundtrack, maintain a fast-paced, engaging flow. This video is a testament to how concise storytelling, combined with compelling visuals and strategic branding, can create a lasting impression, prompting viewers to seek out Bill's services in their moment of need.
What We Can Learn
Craft a memorable visual metaphor that instantly communicates your brand's core value, creating a lasting impression.
10. Digital Marketing Institute Brand Values 2D Animation
In a landscape where student learning and demographics are constantly changing, this Brand Core Values Video for Educator offers a clever and engaging way to address the challenges educators face. Using vibrant 2D motion graphics, it visually captures the difficulties of navigating curriculum development and targeting specific student groups. The minimalist design and upbeat music create a sense of optimism.
The video smartly uses a bouncing ball as a metaphor for the journey through the educational maze, highlighting the need for adaptable strategies. It concludes with a clear call to action, urging institutions to partner with Educator for collaborative solutions. This playful yet informative video effectively conveys the brands commitment to helping educators thrive in the ever-evolving digital world.
What We Can Learn
Keep it simple. clear visuals and a concise message resonate better.
In this compelling Brand Core Values Video, Cabot captivates us with its vision of enhancing daily lives through advanced materials. We love how the opening montage seamlessly transitions from bustling cityscapes to intimate moments, showcasing the pervasive impact of Cabot's innovations. The video effectively highlights their key priorities: driving material innovation, supporting customers, and creating a sustainable world, emphasizing both technological advancements and human connections.
Cabot's video transcends a mere corporate presentation. It breathes life into their mission by intertwining captivating visuals with a resonant narrative, demonstrating their dedication to a better future. The integration of customer interactions and community involvement reinforces their core values, showcasing a genuine commitment beyond the laboratory. This video inspires us to explore the potential of materials to not only shape products but also transform lives and build a more sustainable world.
What We Can Learn
Weave a story showing your values in action, building genuine connection.
Amazon Connect reimagines the contact center, offering a cloud-based solution that addresses the limitations of traditional systems. The video effectively demonstrates its intuitive interface, showcasing easy call flow setup and seamless CRM integrations. This modern approach empowers businesses to deliver personalized customer experiences, boosting agent productivity and driving informed decision-making.
This Brand Core Values Video excels at simplifying complex features, making Amazon Connect accessible to a broad audience. The clear, concise narrative and engaging visuals guide viewers through the platform's capabilities, highlighting its potential to transform customer service operations. The focus on cost-effectiveness and scalability further strengthens its appeal to businesses seeking a modern and efficient contact center solution.
What We Can Learn
Clearly showcase your product's key features and benefits to build audience understanding and drive interest.
If you're seeking an animated explainer video example, look no further than this Affable showcase. The video brilliantly illustrates the power of influencer marketing by pulling on a key pain point: finding the right influencers to boost ROI. It cleverly uses isometric 3D animations to visualize the complex influencer landscape and Affable's AI-driven solution.
Instead of overwhelming viewers with technical jargon, the video uses relatable visuals and a modern aesthetic to showcase the platform's capabilities. It highlights how Affable simplifies influencer discovery, campaign management, and performance analysis, ending with an implicit call to action to explore this powerful marketing tool.
What We Can Learn
Simplify complex ideas with clear visuals and relatable stories to foster understanding and connection.
We admire MSD Careers dynamic brand core values video, a compelling example of how to showcase company culture and values. The video effortlessly highlights MSD's dedication to patient care and innovation using relatable visuals, such as the puzzle piece collaboration and the upward steps of progress. We love the streamlined, 2D animation style and the way it flawlessly integrates with the clear, concise messaging, effectively communicating MSD's focus on thinking beyond the pill. The video leaves us inspired by MSDs commitment and eager to learn more about career opportunities.
What We Can Learn
Inspire action by showcasing your company's positive impact and commitment.
The dynamic imagery in this Quantiphi Brand Core Values video immediately grabs attention. We all appreciate how effectively the video showcases their core value proposition”solving complex problems”using a blend of dynamic animation and sleek design. The wireframe aesthetic used throughout the video, representing buildings, a car, and even a human figure, subtly underscores their technology-driven approach.
Quantiphis commitment to innovation shines through in every frame. The seamless integration of AI, data, and cloud concepts into a cohesive visual narrative is exceptional. This video sets a high bar for Brand Core Values videos, inspiring us to push creative boundaries and achieve equally impactful results.
What We Can Learn
Integrate your brand's personality into the visuals, creating a memorable experience.
In this Brand Core Values Video, the clever juxtaposition of outdated payment methods with the slick Capital One debit card speaks volumes. We all recognize the frustration of tangled phone cords and bulky wallets, making the card's convenience instantly appealing. The videos lighthearted tone and playful visuals make it a joy to watch, while the clear messaging effectively communicates the card's key benefits. It's a masterclass in engaging audiences with a brand story that feels both relatable and aspirational.
The animations vibrant color palette and seamless transitions create a dynamic viewing experience, reinforcing the idea of effortless transactions. The subtle humor, particularly the image of the person tangled in phone cords, adds a memorable touch. This video inspires us to rethink how we present our own brand stories.
What We Can Learn
Tell a relatable story that connects with your audience's feelings.
The Litum brand video is an impressive display of storytelling through 2D animation. From the get-go, the visuals are captivating, leading us through a concise history from Litums inception. The clever use of symbolic imagery, like the growing seedling, effectively conveys the company's growth and potential.
We all can appreciate a video that educates and inspires simultaneously. This video nails that balance, highlighting Litums commitment to business continuity and sustainability. The upbeat music and smooth transitions add to the overall positive viewing experience. This is a fantastic example of how animation can enhance a brands message.
What We Can Learn
Seed a feeling of growth and potential in your audience.
Federated Wirelesss Brand Core Values video is a masterclass in communicating complex technological concepts with clarity and style. The video effectively utilizes a dark, futuristic color palette punctuated by bright accents to draw attention to key messages like Proven Industry Disruptor€ and Any Cloud, All Software. This aesthetic choice perfectly complements the cutting-edge nature of Federated Wirelesss solutions.
The seamless transitions between scenes, incorporating glitches and distortions, add a layer of visual interest while maintaining a fast-paced, engaging flow. The strategic use of military command logos alongside the world map subtly underscores Federated Wirelesss role in supporting critical defense infrastructure, enhancing their credibility. The video exemplifies how a well-crafted visual narrative can speak volumes.
What We Can Learn
Subtly weave in elements that boost credibility, strengthening your brand's image.
In the fast-paced world of logistics, BlueYonder understands the critical need for warehouse optimization. We love how this brand core values video vividly demonstrates the power of their Warehouse Tasking solution through concise, animated storytelling. The visuals seamlessly blend 2D motion graphics and UI mockups to showcase how the platform enhances efficiency.
Clear messaging highlights the key features and benefits, such as real-time task optimization, resource allocation, and capacity smoothing. The consistent blue color scheme reinforces brand identity, while the upbeat music creates a sense of progress and innovation. This video effectively communicates the value of BlueYonder's solution in just over a minute.
What We Can Learn
Animated storytelling makes complex topics engaging and memorable.
In a rapidly evolving market, businesses need more than just leadership; they need transformation. This Brand Core Values video by Cigniti beautifully captures this sentiment with sleek animation and upbeat music. The visual narrative highlights the disruption of traditional models, emphasizing the importance of human capital, process excellence, and technological adaptation.
Cignitis message resonates deeply, inspiring organizations to embrace change and seek innovative solutions. The video's dynamic visuals and concise messaging effectively communicate their commitment to helping businesses thrive in a challenging landscape. This is a perfect example of how a Brand Core Values video can effectively communicate complex ideas with engaging visuals.
What We Can Learn
Visually demonstrate the positive impact of your values, creating a lasting impression.
mi presents a dynamic Brand Core Values Video, successfully capturing the essence of its platform. By visually showcasing the diverse functionalities of the app from applications and work orders to payments mi establishes itself as a comprehensive solution. The use of vibrant, consistent colors and smooth transitions creates a cohesive viewing experience.
The absence of a voiceover allows the visuals and intuitive UI design to speak for themselves. This approach reinforces the platform's user-friendliness and accessibility. mis Brand Core Values Video is a testament to how impactful animation can be in demonstrating a products core values and capabilities. It inspires viewers to explore how technology can enhance daily life.
What We Can Learn
Let your UI do the talking – clear visuals and smooth transitions can showcase functionality and build user trust.
If you're seeking a dynamic Brand Core Values Video to launch your product line, this example is a must-see. Its rapid-fire display of diverse product mockups, from skincare to coffee, instantly grabs attention. The vibrant colors and modern aesthetic create a visually appealing experience, while the upbeat music keeps the energy high.
This video effectively demonstrates how animation can showcase product versatility and customization options. The seamless transitions between product shots and close-ups highlight the Your Brand Here potential, making it easy to envision your own brand's integration. The focus on multi-billion dollar markets adds a compelling call to action for entrepreneurs seeking a profitable venture.
What We Can Learn
Showcase your brand's personality through vibrant visuals, making viewers feel its energy.
We admire the raw power of JusticeInfo.net's brand core values video. The bold statement, Without information, there can be no reconciliation, immediately grabs attention and sets the tone for a profound exploration of truth and healing. The video masterfully uses simple yet impactful visuals to convey complex ideas.
The hand-drawn 2D animation, with its limited color palette, adds to the video's emotional impact. We love how the stark imagery evokes the struggle for justice and the delicate balance of rebuilding trust. The use of visual metaphors, such as the people walking a tightrope, adds a layer of depth and meaning. This video is a shining example of how powerful simplicity can be in conveying profound messages.
What We Can Learn
Visual metaphors create deeper meaning and engagement.
We love the way Deloitte's brand core values video captures the essence of innovation. The paper-cut animation style, combined with the vibrant color palette, creates a visually appealing and engaging experience. It skillfully narrates the importance of nurturing ideas with action, perfectly showcasing their brand's purpose.
Deloitte's messaging, €œWhere ideas and actions connect,€ resonates powerfully throughout the video. This concisely illustrates their expertise in helping organizations bring their visions to life. We are particularly impressed with the use of symbolic imagery, like the lightbulb representing ideas, further enhancing the messages impact.
What We Can Learn
Let your video's visuals clearly communicate your brand's purpose.
CSL is a global biotherapeutics company, creating innovative biotherapies to save lives and improve lives of people suffering from life-threatening illnesses. This Brand Content Marketing Video is designed to introduce the company and their work in the world, focusing on their history and their promise for the future.
Video Design - The video uses minimalist graphics and clean animation, creating a simple yet modern feel. The visuals are focused on displaying the history and the future of the company and the impact they are having. The color palette is minimalist, using soft grays and oranges, creating a feeling of trust, stability, and progress.
The video highlights the history of the company with an animated timeline that shows their key milestones and achievements. This is accompanied by simple graphics that show the impact of their work, such as a family enjoying a life thanks to the company's biotherapies. The visual style reinforces the narrative of progress and commitment to healthcare, solidifying the company's position as a trusted leader in the biotherapeutics industry. The tone of the video is professional and confident, reflecting the seriousness of their work and their commitment to improving lives.
We admire how PRO BTP GROUPE's brand core values video uses a dynamic 3D cityscape to bring its healthcare services to life. The vibrant color palette and upbeat soundtrack build a cheerful atmosphere, while clever transitions keep us glued to the unfolding narrative. This is a powerful example of using visuals to convey complex information simply and memorably. We love the building block sequence representing practitioners; it's a clever visual metaphor reflecting how PRO BTP is building comprehensive care. Coupled with the interactive kiosk and Euro coin, these elements powerfully showcase their commitment to controlled costs and maximized reimbursements.
National Grid ESO is a company that provides digital transformation solutions. This particular video is designed to showcase the company's ability to manage the data storage requirements for connected vehicles.
Video Design - The video utilizes a visually appealing and modern style that is characteristic of the National Grid ESO brand. It employs a color palette of vibrant blues and greens, animated graphic illustrations, and an engaging style that focuses on the core value proposition. The use of a futuristic theme with a car at the center of the graphics helps to demonstrate the company's focus on the future of mobility and the role of technology in the transformation. This approach makes it an effective Brand Core Values Video.
The visual style of the video is able to clearly communicate the objective of highlighting the importance of data storage requirements for connected vehicles. The animation is captivating and provides a sense of progression that is further accentuated by the use of a fast-paced narration. This energetic tone contributes to a cohesive experience, effectively explaining the company's ability to manage the data storage needs of connected vehicles.
In this dynamic animated piece, WalkMe presents a compelling narrative about mastering the digital landscape. The video's futuristic aesthetic, punctuated by vibrant colors and fluid transitions, creates an immersive viewing experience. The visuals deftly convey the challenges of the digital race while offering a solution through WalkMe's unique platform.
This brand core values video showcases how well-crafted animation can communicate complex ideas effectively. We all face the struggles in the digital world. WalkMe's promise to empower users is skillfully visualized through a series of metaphors, including rockets representing success and hands holding the digital globe, emphasizing the potential for global impact.
We admire this dynamic brand core values video demonstrating Firebases comprehensive suite of tools for developers. The vibrant flat design, punctuated by playful transitions, encapsulates Firebases user-centric approach. The video showcases not only the platforms capabilities but also the tangible success stories of developers using Firebase.
From optimizing app performance to boosting revenue, the video effectively highlights Firebases value proposition. We appreciate the focus on community growth and the commitment to providing developers with the resources they need to thrive in 2021 and beyond.
Deloitte highlights the future of SmartCities with a video designed to explain the potential of a new ecosystem of personal mobility, and the influence this change will have on various industries.
Video Design - The video starts with a clean, minimalist animation of a city skyline. This sets a clean, futuristic tone, which is reflected in the entire visual design. The video then utilizes flat-design graphics, incorporating green, blue, and white color palette. This creates a bold, visually appealing aesthetic, and reinforces the brand values. This style is consistent throughout the video, making it a Brand Value Video. The visuals, combined with a clear, concise narrative, communicate the power of smart technology to create better cities, while drawing the viewers' attention to a possible future for smartcities.
The video is visually appealing, and the graphics effectively communicate the concept of smartcities. The clear, clean lines and a consistent color palette reinforce the video's message. This is a great example of how a Brand Value Video can effectively communicate the vision of a company. The video's visual style and its narrative work together to create a compelling and engaging visual story. The video is a fantastic example of how design can be used to effectively communicate the vision of a company, and the video is able to convey a sense of optimism and possibility, while remaining neutral and factual.
FAQ
How can I ensure my brand core values video resonates with my target audience?
Deeply understand your target audience's demographics, values, and online behavior to create resonant messaging and visuals.
What are some creative ways to showcase my company's core values in a video?
What is the typical cost range for producing a professional brand core values video?
Professional brand core values videos typically cost $1,000-$6,000, depending on complexity and length.
How can I incorporate existing brand assets into my core values video?
Integrate existing logos, color palettes, fonts, and marketing materials for brand consistency and recognition.
What are the different video styles that can be used for a brand core values video?
Explore various video styles, from cinematic and documentary to animated and motion graphics, to match your brand's personality.
What are some common mistakes to avoid when creating a brand core values video?
Avoid generic statements, clichés, and inauthentic portrayals. Focus on specific, relatable stories and genuine employee experiences.
How can I make my brand core values video stand out from the competition?
Craft a unique narrative, use high-quality visuals, and incorporate an original soundtrack for a memorable video.
What is the typical timeline for producing a brand core values video?
Production typically takes 3-8 weeks, depending on project scope, complexity, and revisions.
How can I use storytelling to effectively communicate my brand's core values?
Use storytelling to illustrate how core values translate into real-world actions and positive outcomes.
How can I ensure my brand core values video is authentic and genuine?
Feature genuine employee testimonials, showcase authentic company culture, and avoid overly polished scenarios.
How can I adapt a brand core values video example to fit my specific company culture?
Analyze example videos for structure, messaging, and visuals. Adapt these elements to reflect your company's unique values.
What are the benefits of using animation in a brand core values video?
Animation offers creative flexibility to visualize abstract concepts, simplify complex ideas, and create engaging visuals.
How can I use employee testimonials to strengthen my brand core values video?
Employee testimonials add credibility and humanize your brand, showcasing the people behind your values.
How can I use music and sound design to enhance the emotional impact of my video?
Music and sound design evoke emotions and reinforce key messages.
What are some tips for creating a brand core values video on a limited budget?
Prioritize essential elements, repurpose existing assets, and explore cost-effective animation for budget-friendly videos.
How to plan and optimize Brand Core Values Videos?
Empathetic Design: "Human-centered design is all about building a deep empathy with the people you're designing for." - Tom Kelley. Advids leveraged this for a non-profit client. Their brand core values video focused on real stories of beneficiaries, fostering emotional connection and boosting donations by 15%.
Actionable: Connect with audience emotionally by showcasing authentic human experiences.
Visionary Storytelling: "When something is important enough, you do it even if the odds are not in your favor." - Elon Musk. Advids embraced this mindset for a sustainable energy startup. Their brand core values video painted a compelling vision of the future, attracting investors and generating pre-orders.
Actionable: Inspire action by presenting a clear, compelling vision of the future.
Digital Engagement: "We don't have a choice on whether we do social media, the question is how well we do it." - Erik Qualman. Advids implemented this for a fashion retailer. Their brand core values video incorporated interactive elements, driving social sharing and increasing brand visibility by 25%.
Actionable: Leverage interactive elements to boost engagement and expand reach.
Purpose-Driven Branding: "The best brands stand for something bigger than their products." - A.G. Lafley. Advids applied this to a healthcare provider. Their brand core values video emphasized their commitment to patient well-being, building trust and attracting top medical talent.
Actionable: Communicate a strong purpose beyond product features to build trust.
Authentic Communication: "Anything that's human is mentionable, and anything that is mentionable can be more manageable." - Marshall B. Rosenberg. Advids used this for a food brand. Their brand core values video showcased transparent sourcing and production processes, strengthening customer loyalty and driving sales.
Actionable: Foster trust by communicating openly and honestly with your audience.
Why Advids for Brand Core Values Video?
At Advids, we create compelling Brand Core Values Videos that resonate with your audience and reinforce your brand identity. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your core values are communicated effectively and memorably.
Transforming Values into Engaging Videos:
Customized Brand Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring perfect alignment with your brand and target audience. Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper connection with your brand. Cutting-Edge Brand Core Values Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of video production and what makes Brand Core Values Videos truly impactful. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their core values effectively. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and high-quality work.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your core values are accurately represented. Strategic Communication: Open and consistent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create Brand Core Values Videos that achieve your objectives. We have completed over 320 successful Brand Core Values Video projects.
Ready to unlock the potential of Brand Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Core Values Video?
A brand core values video is a powerful marketing tool that goes beyond traditional advertising by showcasing the heart and soul of your company. It's an opportunity to authentically communicate the principles that guide your business, building trust and loyalty with your audience. This type of video is not just about promoting products or services; it's about showcasing the human side of your brand and the values that drive everything you do.
Brand core values videos can be used for a variety of purposes, including:
Building brand awareness: Showcase your unique values and personality to attract a wider audience.
Enhancing customer engagement: Forge deeper connections with your audience by showcasing the human side of your brand, building trust and loyalty.
Improving employee morale: Attract and retain top talent by showcasing your company culture and values, fostering a sense of pride and belonging among employees.
Strengthening brand identity: Solidify your brand identity by communicating your core values consistently across all platforms, creating a cohesive and memorable brand experience.
What do top Brand Core Values Videos have in common?
Customer Stories - Relatable stories showcasing value impact
Employee Spotlights - Authentic glimpses into company culture
Animated Explainer - Visually engaging and informative
Motion Graphics - Dynamic and modern visual style
Behind-the-Scenes - Transparent look at company operations
Value-Driven Narrative - Clear message connecting values to actions
Visual Storytelling - Compelling visuals that embody values
Value-Based Messaging - Clear articulation of core principles
Testimonial Videos - Real customer stories showcasing impact
Visual Representation - Tangible visuals that embody values
Value-Focused Content - Content aligned with core principles
Engaging Visuals - Visually appealing and memorable
What makes Brand Core Values Video effective?
A compelling brand core values video is a powerful tool for connecting with your audience on a deeper level. It's a way to showcase the heart and soul of your company, building trust and loyalty with customers and inspiring employees.
A key element to create engaging brand core values videos is to focus on storytelling. Share relatable stories that demonstrate how your values translate into real-world impact. This could include customer testimonials, employee spotlights, or behind-the-scenes glimpses into your company's operations.
Methods for creating effective brand core values videos include using a mix of visual elements, such as animation, motion graphics, and live-action footage. This helps to keep viewers engaged and provides a more immersive experience. It's also important to use a clear and concise narrative that effectively communicates your core values and their impact on your business and your customers.
How long should your Brand Core Values Video be?
The ideal length for a brand core values video is a delicate balance between conveying your message effectively and keeping viewers engaged. There's no one-size-fits-all answer, as the optimal length depends on several factors.
A key consideration is your target audience and their attention span. If you're targeting a younger audience, you might opt for a shorter video, while a more in-depth video might be suitable for a professional audience. The content itself also plays a role. A video focused on a single core value might be shorter than one that covers multiple values.
Pre-production considerations for determining video length:
What is the primary purpose of the video?
What core values are you highlighting?
What is the target audience for the video?
What is the desired level of detail?
What is the intended platform for the video?
What is the overall tone and style of the video?
What is the budget for the video?
How to create Brand Core Values Videos?
Creating a brand core values video is a process that involves careful planning, creative execution, and strategic distribution. It's an opportunity to showcase the heart and soul of your company, building trust and loyalty with your audience.
Key Element: Understanding Your Audience
A key element to creating a successful brand core values video is to start with a clear understanding of your target audience. Who are you trying to reach with your message? What are their values and interests? Once you have a clear understanding of your audience, you can tailor your video content and style to resonate with them.
Methods for Creating Compelling Videos
Methods for creating compelling brand core values videos include using a mix of visual elements, such as animation, motion graphics, and live-action footage. This helps to keep viewers engaged and provides a more immersive experience. It's also important to use a clear and concise narrative that effectively communicates your core values and their impact on your business and your customers.
Pre-Production
Define core values: Clearly articulate your company's core values and how they guide your actions.
Target audience research: Conduct thorough research to understand your audience's demographics, interests, and values.
Storyboard development: Create a visual representation of the video's flow, including key scenes and transitions.
Scriptwriting: Write a compelling script that effectively communicates your core values and their impact.
Voiceover recording: Hire a professional voiceover artist to deliver a clear and engaging narration.
Production
Video shooting: Capture high-quality footage that aligns with your storyboard and script.
Editing and post-production: Assemble the video footage, add transitions, and refine the overall flow.
Music and sound design: Choose music and sound effects that enhance the video's emotional impact and brand identity.
Visual effects: Incorporate visual effects to enhance the video's visual appeal and storytelling.
Color grading: Adjust the video's color palette to create a cohesive and visually appealing look.
Funnel Your Values: A Video Strategy
Strategically integrating a Brand Core Values Video into your marketing funnel requires careful consideration of its placement to maximize impact across the customer journey.
Awareness Stage: Introduce your brand and core values to a new audience using explainer or Animated Videos on social media and website banners.
Consideration Stage: Showcase how your values translate into tangible benefits through customer Testimonial Videos on Landing Pages and email campaigns, addressing potential customer needs and building credibility.
Decision Stage: Reinforce trust and confidence by demonstrating your commitment to your values through employee stories and Behind-the-Scenes Videos on your website's About Us page, influencing purchasing decisions.
Retention Stage: Cultivate long-term loyalty by reminding customers why they chose your brand through personalized email videos featuring success stories and highlighting your commitment to shared values, fostering ongoing engagement.
Building Trust with Video Storytelling
A Brand Core Values Video can significantly enhance Customer Engagement and Build Trust by authentically showcasing your company's core values in action.
Authentic Storytelling: Share relatable customer stories demonstrating how your values positively impacted their experience, creating an Emotional Connection and fostering trust.
Visual Representation: Utilize compelling visuals that embody your values, such as imagery of your team volunteering or sustainable practices, making them more tangible and memorable.
Customer Testimonials: Feature satisfied customers sharing specific examples of how your company lived up to its values, providing social proof and building credibility.
Employee Stories: Highlight the passion and dedication of your team by showcasing employees embodying your values in their daily work, humanizing your brand and showcasing your positive company culture.
Core Values Videos: Your Brand's Story
Leveraging diverse types of Brand Core Values Videos allows you to tailor your message and format to specific use cases and target audiences.
Explainer Videos: Clearly and concisely communicate your core values through animated graphics and voiceovers, ideal for introducing your brand and mission on your website or social media.
Animation Videos:Engage Viewers with visually appealing storytelling, simplifying complex concepts like sustainability or ethical sourcing, making them more accessible and shareable on social media.
Testimonial Videos:Build Trust and Credibility by featuring real customer stories, showcasing the positive impact of your values on their lives, perfect for website landing pages and email campaigns.
Documentary Videos: Provide an in-depth look into your company's culture and values through interviews and behind-the-scenes footage, offering a transparent perspective ideal for recruitment and investor relations.
Elevate Your Brand Through Video
In a competitive landscape, a Brand Core Values Video can be a powerful differentiator by showcasing what makes your company truly unique.
Emphasizing Unique Values: Clearly articulate the values that set you apart, such as a commitment to handcrafted quality or exceptional customer service, showcasing your distinct personality and approach in your video narrative.
Showcasing Differentiating Factors: Highlight the specific ways your values translate into tangible benefits for customers, such as faster delivery or personalized support, demonstrating your competitive advantage through customer Testimonials and case studies.
Creating a Memorable Brand Experience: Craft a video that is both informative and emotionally resonant, using compelling visuals and Authentic Storytelling to leave a lasting impression on your audience and differentiate your brand from the competition.
Clear Narrative: Establish a clear beginning, middle, and end, guiding viewers through your brand's origin story, the challenges you address, and how your values drive your solutions.
Emotional Connection: Evoke emotions that resonate with your target audience, such as inspiration through stories of overcoming adversity or joy through customer success stories, creating a memorable and impactful experience.
Call to Action: Inspire viewers to take the next step, such as exploring your product line, signing up for your newsletter, or connecting on social media, by clearly stating the desired action and its benefits.
Boost Sales & Marketing with Core Values Videos
Integrating a Brand Core Values Video into your sales and marketing strategy can significantly amplify your efforts, driving conversions and fostering brand loyalty.
Lead Generation: Capture leads by offering valuable content, such as an exclusive webinar or downloadable guide, gated behind a form on a landing page featuring your core values video.
Sales Enablement: Equip your sales team with a powerful tool to engage prospects by sharing the video during presentations or embedding it in email follow-ups, building rapport and demonstrating your company's commitment to its values.
Brand Awareness: Increase brand visibility and recognition by sharing your video across multiple channels, such as social media platforms, industry events, and email newsletters, reaching a wider audience and reinforcing your brand message.
Amplify Your Launch Video's Impact
To maximize the reach and impact of your Brand Core Values Video, strategically integrate it into your multi-channel marketing campaign across various touchpoints.
Website: Feature your video prominently on your website's homepage, About Us page, or a dedicated values page, providing visitors with an immediate understanding of your brand's core principles.
Social Media: Share your video across your social media platforms, optimizing it for each channel's unique audience and format, using engaging captions and relevant hashtags to increase visibility and reach.
Email Marketing: Embed your video in email newsletters and marketing campaigns, such as welcome emails or product launch announcements, delivering a more engaging and memorable experience to your subscribers.
Landing Pages: Use your video on landing pages dedicated to specific campaigns or product offerings, reinforcing your brand message, increasing conversions, and driving desired actions.
Unlocking Video Launch Success
Measuring the success of your Brand Core Values Video is essential to understand its impact and optimize your strategy for better results.
Website Traffic: Track the number of visitors to your website who engage with your video, specifically those who land on pages featuring the video and their subsequent actions, measuring its effectiveness in driving traffic and engagement.
Social Media Engagement: Monitor likes, shares, comments, and overall engagement with your video on social media platforms, analyzing audience sentiment and identifying trends to optimize future content and distribution strategies.
Lead Generation: Measure the number of leads generated from landing pages or forms featuring your video, assessing its ability to capture interest and convert viewers into potential customers.
Sales Conversion: Track the number of sales directly attributed to your video, such as through unique discount codes or tracking links, demonstrating its impact on revenue generation and return on investment.
Building Empathy Through Video Storytelling
A Brand Core Values Video can be a powerful tool for addressing customer pain points and building empathy by demonstrating your understanding of their challenges.
Customer Stories: Feature customers sharing their experiences overcoming challenges with the help of your brand, such as finding a solution to a specific problem or receiving exceptional customer support, showcasing your empathy and solutions-oriented approach.
Solutions-Oriented Messaging: Focus on how your values drive you to provide solutions that address specific customer pain points, such as a commitment to innovation that leads to product improvements or a dedication to customer service that ensures prompt and helpful support.
Empathetic Tone of Voice: Use a compassionate and understanding tone of voice throughout your video, conveying your genuine concern for your customers' needs and demonstrating your commitment to providing a positive experience.
Crafting Compelling Calls to Action
A Strong Call to Action is crucial for any Brand Core Values Video, prompting viewers to take the desired next step and engage further with your brand.
Clear Instruction: Clearly state what you want viewers to do, using action verbs such as Visit our website, Learn more, Contact us, or Shop now, leaving no ambiguity about the desired action.
Benefit-Driven Messaging: Highlight the Benefits of taking action, emphasizing the value viewers will receive by engaging with your brand, such as accessing exclusive content, receiving a personalized consultation, or joining a community of like-minded individuals.
Urgency: Create a Sense of Urgency by using time-sensitive language, such as Limited time offer or Don't miss out, or offering exclusive incentives for immediate action, encouraging viewers to engage with your brand without delay.
Case Study: Levi'sPartners with Influencers to Amplify Sustainability
Objective: Levi's aimed to raise awareness and drive engagement around its commitment to Sustainable Practices, particularly its Water
Strategy: Levi's partnered with a diverse group of influencers, including fashion bloggers, environmental activists, and sustainable living advocates, to create authentic and engaging video content showcasing the Water
Execution: Levi's provided influencers with sample jeans made using Water
Results: The influencer campaign resulted in a significant increase in brand awareness and engagement.
Social Media Reach: The campaign reached over 10 million users across social media platforms.
Website Traffic: Levi's website traffic increased by 20% during the campaign period.
Sales: Sales of Water
Key Takeaways: Partnering with influencers can be an effective way to amplify brand core values and reach a wider audience. By collaborating with individuals who align with the brand's values, Levi's was able to create authentic and engaging content that resonated with consumers.
Case Study: Johnson & JohnsonMaintains Trust Through Core Value-Driven Messaging
Objective: Johnson & Johnson, facing a Product Recall Crisis, aimed to maintain consumer trust and rebuild its reputation by emphasizing its core values of transparency, accountability, and patient safety.
Strategy: Johnson & Johnson launched a video campaign featuring its CEO addressing the crisis directly and outlining the company's commitment to transparency, accountability, and patient safety. The video emphasized the company's long history of ethical practices and its dedication to regaining consumer trust.
Execution: The video was shared across Johnson & Johnson's website, social media channels, and other marketing platforms. The company also launched a dedicated website with information about the recall and its commitment to addressing the issue.
Results: The video campaign helped to restore consumer trust and improve brand sentiment.
Brand Sentiment: Social media sentiment towards Johnson & Johnson improved significantly, with a 15% increase in positive mentions.
Website Traffic: Johnson & Johnson's website traffic increased by 10% during the campaign period.
Sales: While sales initially declined due to the recall, they began to recover after the launch of the video campaign.
Key Takeaways: In times of crisis, it is crucial for companies to communicate transparently and authentically with their stakeholders. By emphasizing its core values and demonstrating its commitment to addressing the issue, Johnson & Johnson was able to rebuild trust and mitigate the negative impact of the crisis.
Case Study: PatagoniaPartners with The Conservation Allianceto Promote Environmental Sustainability
Objective:
Patagonia aimed to demonstrate its commitment to Environmental Sustainability by partnering with The Conservation Alliance, a non-profit organization dedicated to protecting wild places.
Strategy:
Patagonia and The Conservation Alliance collaborated on a series of videos highlighting the importance of protecting wild places and showcasing the work of The Conservation Alliance. These videos were shared across Patagonia's social media channels and website.
Results:
Increased Brand Awareness: The campaign generated significant awareness of Patagonia's commitment to Environmental Sustainability and The Conservation Alliance's mission.
Enhanced Brand Image: The campaign strengthened Patagonia's reputation as a socially responsible brand that prioritizes environmental protection.
Increased Donations: The campaign encouraged viewers to donate to The Conservation Alliance, supporting their efforts to protect wild places.
Key Takeaways:
Partnering with a complementary organization allowed Patagonia to amplify its core values of Environmental Sustainability and generate positive brand sentiment while driving meaningful impact.
How brand core values video examples are curated?
We dove deep into brand core values videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand core values videos showcasing real-world impact. 2.Diversity Showcasing diverse visual styles, industries, and company cultures. 3.Engagement Analyzing audience response, emotional connection, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Examining the video's ability to evoke genuine emotion and connection with the brand's values. 7.Authenticity & Transparency Determining if the video authentically reflects the brand's lived values and fosters trust. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and brand strategists collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Employee Testimonials 2. Founder Stories 3. Social Impact Showcases 4. Company Culture Overviews 5. Animated Value Explanations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Brand core values video examples 2024, n=13636 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
