Does your video marketing truly reflect what your brand stands for? Emotionally connected customers are the cornerstone of long-term success, and values-driven video is the key to forging those bonds. This article showcases powerful examples of brands using video to authentically communicate their core values and build deeper relationships with their audience. See how a commitment to a core value resonates with customers through compelling storytelling, going far beyond simple product demonstrations.
Video's role in modern marketing:
Live video is expected to be 25% of total internet traffic by 2025.
People are 52% more likely to share video content than any other type of content.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
Transform passive viewers into passionate brand advocates by harnessing the power of emotionally resonant video. Building genuine connections requires more than just slick production; it demands authenticity and a clear articulation of your brand's core values. We've curated 30 brand core values video examples of brands successfully using video to communicate their values and inspire action. Discover how a commitment to social responsibility strengthens customer loyalty and drives business growth. Explore these inspiring examples and learn how to infuse your video marketing with authenticity and purpose.
Powerful visuals open this brand core values video, immediately establishing Geely's focus on women. The use of 2D motion graphics, vibrant colors, and diverse imagery effectively communicates the company's commitment to gender equality.
The video's concise storytelling and positive tone leave a lasting impression, subtly encouraging viewers to support women's empowerment. The closing message, featuring a celebratory International Women's Day greeting, creates a powerful and memorable conclusion.
What We Can Learn
Authentic visuals create a memorable brand experience, driving engagement.
Clever use of partnerships with AWS and Core of Smart Market sets the stage for this Brand Mission Video. The animation style is visually striking, effectively showcasing Quantiphi's core competencies and award-winning status.
A global map powerfully illustrates the company's international reach, while the use of teal, orange, and white against a dark blue background creates a memorable brand identity. This is a highly effective example of concise corporate communication.
What We Can Learn
Simple, engaging animations paired with a clear message can make complex ideas accessible and inspire innovation.
This Company Values Animation Video immediately captivates with its stunning 3D visuals; a neon-lit cityscape rising from a glowing orb sets the stage. The animation cleverly uses the globe to illustrate global energy demands and Comarch's solution's impact on sustainability.
Comarch's AI-powered solution is presented clearly, emphasizing cost savings and optimized configurations. The Telco Excellence at New Heights tagline reinforces the brand's expertise, leaving a lasting impression.
What We Can Learn
Prioritize clarity; a simple message is a powerful message.
Modern business needs a modern solution. This Brand Value Video showcases Alpha Platform's ability to adapt to changing demands, using engaging 3D animation. The video targets business leaders, highlighting the platform's adaptability and modularity through clever visual metaphors€”the A and combining cubes.
Alpha Platform's capabilities are clearly communicated in a concise 1 minute 45 second video. The clean, modern font enhances readability, and the bright color palette creates a positive and memorable experience.
What We Can Learn
A strong narrative arc creates an emotional connection, driving engagement.
Autonomous driving's future is brilliantly illustrated in this Brand Value Video. The clean animation style and strategic use of 3D models of prototypes, coupled with 2D maps, effectively communicate complex technological advancements. The video's clear visual storytelling, showing project phases and tangible outcomes like the shuttle pod, makes the technology accessible.
The video successfully conveys the scope of the pan-European collaboration, emphasizing safety and innovation through visuals of the cooperative automated emergency brake assist. The concise presentation of achievements and funding information leaves a lasting impression, showcasing the project's ambition and likely resonating well with investors and industry professionals.
What We Can Learn
Inspire confidence by visually demonstrating the positive impact of your product.
Powerful visuals drive this Brand Mission Video, showcasing the journey from overwhelming global issues to collaborative triumphs. The animated ascent of figures to mountain peaks powerfully symbolizes overcoming challenges, illustrating the potential of collective action. For example, the video showcases a successful project in [add example from video details if available].
FSGImpact's video clearly explains the five conditions for successful collective impact, making complex ideas accessible. The video's call to action, directing viewers to CollectiveImpactForum.org and social media, is clear and effective. This Brand Mission Video is a compelling example of using animation to inspire action.
What We Can Learn
Create a narrative that evokes hope and inspires collective action for positive change.
Community empowerment shines in this Noonday Collection brand core values video. The animated sphere, symbolizing global challenges, transforms as women unite, showcasing the power of collective action. Its 2D minimalist style is visually appealing, lasting 1 minute 54 seconds.
This concise video clearly communicates the benefits of joining: belonging, purpose, income, and flexibility, targeting women seeking community and entrepreneurial opportunities. The call to action, Join our community today, is clear and effective.
What We Can Learn
Illustrate your brand values with a simple, powerful story that resonates emotionally.
Energy use in Oregon is vividly portrayed in this Brand Vision Video. Isometric views effectively illustrate daily energy consumption in homes and businesses, making complex information accessible. The clean animation style and relatable scenarios make the video engaging and easy to understand, lasting 1 minute 57 seconds.
PGE's commitment to clean energy is subtly conveyed, emphasizing the positive impact of shifting energy use. Visual metaphors, like a lamp representing light and a clock showing energy use, enhance comprehension. The video successfully promotes energy conservation without being overly didactic.
What We Can Learn
Illustrate your brand values with clear, relatable visuals that spark understanding and action.
Data security concerns are addressed creatively in this Brand Value Video. Animated icons and smooth transitions make complex ideas easily understood, particularly the hot air balloon metaphor illustrating data vulnerability. The video targets individuals and businesses, showcasing the importance of data backups.
Its modern aesthetic, with glassmorphism and gradient effects, is visually appealing. The fast-paced nature keeps viewers engaged, while the implicit call to action encourages further exploration of solutions. The ManageEngine logo subtly appears at the end.
What We Can Learn
Craft a memorable visual metaphor that instantly communicates your brand's core value, creating a lasting impression.
10. Digital Marketing Institute Brand Values 2D Animation
Clever visual storytelling makes this Digital Marketing Institute brand core values video quite impactful. The animated journey of colored balls effectively depicts the hurdles in the education sector, relatable to institutions seeking innovative answers. The video smoothly transitions, showcasing how DMI is a specialist in digital education, highlighting their expertise and leadership in professional certifications.
The advantages of partnering with the Digital Marketing Institute are made evident with powerful visuals highlighting increased enrolments, and substantial ROI, along with the transformation of student careers. The finale of the balls merging signifies successful alliances and the impact of DMI certifications. This approach makes this a great inspiration for a brand core values video.
What We Can Learn
Keep it simple. clear visuals and a concise message resonate better.
Capturing global impact, this Brand Value Video showcases Cabot's materials in action. The fast-paced visuals, spanning urban scenes to renewable energy projects, demonstrate the company's wide reach. It's a 1 minute 49 second journey.
The video's strength lies in its diverse applications, such as the electric car charger sequence, emphasizing sustainability. The closing montage effectively reinforces Cabot's commitment to innovation, leaving a lasting impression.
What We Can Learn
Weave a story showing your values in action, building genuine connection.
Amazon Connect's capabilities shine in this Brand Mission Video. The animation is superb, transforming complex processes into easily digestible visuals. The video effectively targets businesses struggling with inefficient customer service, highlighting the solution's ease of use and cost-effectiveness.
This concise explainer video cleverly demonstrates the value proposition of Amazon Connect, focusing on its key features and benefits. The visual clarity and smooth transitions keep viewers engaged, leaving a lasting impression of the service's potential.
What We Can Learn
Clearly showcase your product's key features and benefits to build audience understanding and drive interest.
Calendly's dynamic visuals immediately captivate. This Brand Value Video masterfully uses color and shape to highlight the platform's new identity and streamlined scheduling process. The animation is simple yet effective, conveying ease of use and the platform's exponential growth.
The video's concise storytelling is a key strength. It clearly communicates Calendly's core function, its evolution, and the impact of its refreshed branding. The animated user interactions add a personal touch, making the platform's ease of use relatable. The overall effect is a highly effective and memorable introduction.
What We Can Learn
Simplify complex ideas with clear visuals and relatable stories to foster understanding and connection.
MSD Careers' animated approach shines in this brand core values video. The concise messaging and dynamic visuals create a compelling narrative, showcasing the marketing team's role in improving patients' lives. The use of metaphors, like the puzzle representing collaboration and the pyramid symbolizing innovative thinking, is highly effective.
Bright, modern 2D animation brings the story to life, while the video's pacing ensures key messages resonate. The call to action is clear and encourages viewers to learn more. This brand core values video is a strong example of effective communication.
What We Can Learn
Inspire action by showcasing your company's positive impact and commitment.
Intriguing visuals propel this Brand Value Video forward. The dynamic 3D animation and fast-paced editing create a captivating experience, effectively showcasing Quantiphi's global reach and diverse applications. The video cleverly uses visual metaphors, like the Rubik's Cube, to illustrate problem-solving.
The video's brevity is effective, but a deeper dive into specific case studies would add weight. Highlighting the unprecedented speed of Quantiphi's solutions would further enhance the message. A stronger call to action, emphasizing the partnership aspect, would leave a more lasting impression.
What We Can Learn
Integrate your brand's personality into the visuals, creating a memorable experience.
Clever animation brings the evolution of commerce to life. This Brand Promise Video uses relatable scenarios, from ancient travel to modern convenience, to showcase the Capital One debit card's security and ease of use.
The video's vibrant visuals and fast pace effectively communicate key features, including mobile banking and global acceptance, plus the benefit of $0 fraud liability. It subtly encourages viewers to consider the card's advantages.
What We Can Learn
Tell a relatable story that connects with your audience's feelings.
Litum's Brand Ideology Video is a captivating showcase. Swift transitions and vibrant animation highlight the company's global impact, established in 2004, and its focus on location tracking solutions. The video's visual storytelling is remarkably effective.
The concise presentation of Litum's value proposition€”optimizing operations and shaping the future€”is compelling. The use of visual metaphors, like the growing plant, effectively communicates growth and progress. Contact Litum to learn more.
What We Can Learn
Seed a feeling of growth and potential in your audience.
High-impact visuals immediately grab attention in this Brand Purpose Video. The strategic use of 3D animation, combined with live-action footage of military applications, effectively communicates Mavenir's technological capabilities and global reach. Data visualizations, such as the prominent display of patent numbers, further enhance the message of innovation.
The dark blue and purple color scheme creates a sophisticated and technologically advanced aesthetic. The video successfully targets businesses and government organizations, particularly the Department of Defense, interested in 5G solutions. The clear and concise messaging, coupled with dynamic transitions, leaves a lasting impression.
What We Can Learn
Subtly weave in elements that boost credibility, strengthening your brand's image.
Warehouse efficiency is dramatically showcased in this brand core values video. The crisp animation and intuitive UI mockups effectively demonstrate the software's capabilities, making complex processes easily understandable. The video's fast pace keeps viewers engaged, and the promise of a 10% pick rate increase is a powerful incentive.
Optimized task prioritization and resource allocation are clearly shown, along with the benefit of avoiding dock lock. Easy setup, quick configuration, and remote support are implied, making the software appealing to busy professionals. Contact information should be included for immediate follow-up.
What We Can Learn
Animated storytelling makes complex topics engaging and memorable.
Navigating the currents of change in financial services, Acuity's Brand Philosophy Video presents a compelling narrative. The visual storytelling, through line animations and interconnected nodes, effectively communicates the rapid transformation within the industry. It visually articulates crucial challenges like rising customer expectations and disrupted models setting stage for solutions.
Emphasizing two decades of expertise, the video highlights Acuity's commitment to tailored research and innovative tech like the BEAT platform. By integrating human capital and technology, Acuity enables clients to achieve Do More With Less, driving revenue and operational efficiency. Acuitys client-centric approach is evident, positioning the brand as a valuable partner.
What We Can Learn
Visually demonstrate the positive impact of your values, creating a lasting impression.
WOOD's Brand Mission Video immediately grabs attention with its dynamic visuals. The animated sequences effectively demonstrate the software's diverse applications, showcasing its use in various settings. It's a short, impactful presentation.
The video's quick pace and vibrant color palette create a memorable experience, highlighting the software's ease of use and positive impact. The clean design makes it a highly effective marketing tool.
What We Can Learn
Let your UI do the talking – clear visuals and smooth transitions can showcase functionality and build user trust.
Private label possibilities are showcased in this Brand Vision Video. The dynamic visuals, featuring a range of products and customizable packaging, instantly capture attention. Vibrant colors and quick transitions highlight the ease of creating a unique brand identity, and the online selling process is subtly implied.
A February launch date is announced, creating a sense of urgency. The video effectively demonstrates the potential for profitability by targeting large markets. This concise and visually driven approach leaves a lasting impression.
What We Can Learn
Showcase your brand's personality through vibrant visuals, making viewers feel its energy.
Powerful visuals drive home JusticeInfo.net's message in this brand core values video. The minimalist animation, with its striking use of black, white, and yellow, creates a lasting impression. Metaphors like the watering question mark and tightrope walkers cleverly illustrate the complexities of reconciliation.
The video's concise storytelling, relying on impactful imagery rather than narration, effectively communicates the importance of information for justice and reconciliation. The inclusion of the Fondation Hirondelle adds context, while the clear call to action encourages support.
What We Can Learn
Visual metaphors create deeper meaning and engagement.
Innovative animation techniques shine in this brand core values video. The lightbulb motif, symbolizing ideas, and the globe illustrating global reach, are particularly effective. Dynamic transitions and vibrant colors enhance the overall visual appeal, making the video memorable and engaging.
The video cleverly communicates Deloitte's commitment to action and impact. It successfully targets businesses in Ireland seeking innovative solutions, potential employees, and the general public, leaving a lasting impression. Viewers are implicitly encouraged to connect with Deloitte for innovative solutions.
What We Can Learn
Let your video's visuals clearly communicate your brand's purpose.
CSL's impactful Brand Mission And Values Video immediately captivates with its dynamic visuals. The modern animation style, incorporating smooth transitions and strategic color choices, effectively communicates the company's complex work.
The video's chronological storytelling approach, combined with clear iconography, successfully conveys CSL's commitment to innovation and patient care across its diverse product portfolio. The concluding website URL provides a clear call to action, enhancing the video's overall effectiveness.
Showcasing a company's culture is a tough task, yet this brand core values video achieves it brilliantly. The animated visuals are smartly crafted, using a dynamic approach to present career paths and opportunities. The style is captivating and easy to understand, making complex information accessible to all.
The video successfully conveys the company's dedication to its workforce, emphasizing growth and a supportive atmosphere. It's a succinct and effective presentation of the company's culture, leaving a lasting positive impression.
National Grid ESO's compelling video powerfully communicates its brand core values. The animation's innovative use of visuals, like the sun emerging from a doorway, effectively conveys the energy sector's transformation.
The video's success stems from its ability to simplify complex information, making it accessible to both industry professionals and the general public. The clear depiction of cost savings through optimization is particularly impactful.
Clever animation grabs attention; this brand core values video uses visuals to explain complex concepts. The pinky promise and glowing orb symbolize the promise of easier, more productive technology. WalkMe's commitment to user empowerment is clearly shown.
The video's pacing is excellent, keeping viewers engaged. Metaphors like the rocket launch and cascading windows effectively convey progress and success. The final logo and tagline shot leaves a lasting impression.
Firebase's global impact is immediately apparent in this brand core values video. The opening shot of Earth, coupled with vibrant animation showcasing diverse users, instantly communicates the platform's reach and influence. Mockups effectively demonstrate Firebase's functionality, while success stories from Gameloft and Pomelo Games add credibility.
The video's concise presentation of features and benefits, enhanced by split-screen and grid layouts, keeps viewers engaged. The use of visual metaphors, like the Earth symbolizing global reach, adds depth and meaning. The fast pace ensures viewers remain informed throughout the entire video.
City planning's future is vividly portrayed in this Brand Value Video. The clean animation and isometric perspectives make complex urban systems accessible, even to those unfamiliar with smart city technology. Deloitte's expertise is evident in the smooth integration of data visualization and citizen engagement tools.
The video's concise presentation of information, coupled with its optimistic tone, leaves a lasting impression. The concluding question encourages viewers to consider their own city's technological advancements, effectively promoting further engagement.
FAQ
How does a brand core values video reinforce a company's mission?
A core values video strengthens a company's mission by visually demonstrating its principles in action, fostering deeper audience understanding.
What visual styles best capture company culture for a values video?
Effective visual styles for capturing company culture include candid employee interviews, behind-the-scenes footage, and symbolic imagery representing values.
How do about us videos uniquely integrate core values?
"About us" videos uniquely integrate core values by showcasing how they influence daily operations, decisions, and interactions, creating a holistic brand narrative.
How can one develop a compelling messaging strategy for a values video?
Develop a compelling messaging strategy by focusing on clear, concise language, emotional resonance, and authentic storytelling that connects with the target audience.
How can abstract values be visually represented in a video?
Abstract values can be visually represented through metaphors, animations, or real-life examples of how the company embodies its principles.
What makes a compelling and measurable call to action in a values video?
A compelling call to action encourages specific, measurable actions like website visits or social media engagement, prompting viewers to connect further with the brand.
How can a values video attract and retain top talent?
Values videos attract and retain top talent by showcasing a company's positive culture, mission, and employee commitment, appealing to like-minded individuals.
What are common mistakes in values videos and how can they be avoided?
Avoid generic messaging and inauthenticity. Focus on specific, relatable stories and clear communication to create a genuine and impactful video.
How can employee stories authentically showcase values on video?
Employee stories authentically showcase values by providing real-life examples of how these principles are applied in daily work and interactions.
How can a video showcase commitment to ethical practices convincingly?
Showcase ethical commitment by highlighting specific initiatives, certifications, or partnerships that demonstrate responsible behavior and build trust.
What's the best way to tell a company culture story through video?
Tell a compelling company culture story through authentic employee stories, behind-the-scenes footage, and visuals that capture the essence of the workplace.
How does a values video differentiate a company?
A values video differentiates a company by showcasing its unique culture, mission, and commitment to its principles, setting it apart from competitors.
How can a team be effectively introduced in a brand values video?
Effectively introduce a team by showcasing individual members, their roles, and how their contributions embody the company's values, creating a personal connection.
How can a brand values video align with marketing strategy?
Align a brand values video with marketing strategy by reinforcing brand identity, attracting target audiences, and communicating key messages consistently.
What are best practices for scripting a compelling values-based narrative?
Script a compelling values-based narrative by focusing on clear, concise language, emotional resonance, and authentic storytelling that connects with the target audience. Typical production timelines range from 3-8 weeks, with pricing from $1,000-$6,000 depending on complexity.
How to plan and optimize Brand Core Values Videos?
Empathetic Design: "Human-centered design is all about building a deep empathy with the people you're designing for." - Tom Kelley. Advids leveraged this for a non-profit client. Their brand core values video focused on real stories of beneficiaries, fostering emotional connection and boosting donations by 15%.
Actionable: Connect with audience emotionally by showcasing authentic human experiences.
Visionary Storytelling: "When something is important enough, you do it even if the odds are not in your favor." - Elon Musk. Advids embraced this mindset for a sustainable energy startup. Their brand core values video painted a compelling vision of the future, attracting investors and generating pre-orders.
Actionable: Inspire action by presenting a clear, compelling vision of the future.
Digital Engagement: "We don't have a choice on whether we do social media, the question is how well we do it." - Erik Qualman. Advids implemented this for a fashion retailer. Their brand core values video incorporated interactive elements, driving social sharing and increasing brand visibility by 25%.
Actionable: Leverage interactive elements to boost engagement and expand reach.
Purpose-Driven Branding: "The best brands stand for something bigger than their products." - A.G. Lafley. Advids applied this to a healthcare provider. Their brand core values video emphasized their commitment to patient well-being, building trust and attracting top medical talent.
Actionable: Communicate a strong purpose beyond product features to build trust.
Authentic Communication: "Anything that's human is mentionable, and anything that is mentionable can be more manageable." - Marshall B. Rosenberg. Advids used this for a food brand. Their brand core values video showcased transparent sourcing and production processes, strengthening customer loyalty and driving sales.
Actionable: Foster trust by communicating openly and honestly with your audience.
Why Advids for Brand Core Values Video?
At Advids, we create compelling Brand Core Values Videos that resonate with your audience and reinforce your brand identity. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your core values are communicated effectively and memorably.
Transforming Values into Engaging Videos:
Customized Brand Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring perfect alignment with your brand and target audience. Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper connection with your brand. Cutting-Edge Brand Core Values Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of video production and what makes Brand Core Values Videos truly impactful. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their core values effectively. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and high-quality work.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your core values are accurately represented. Strategic Communication: Open and consistent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create Brand Core Values Videos that achieve your objectives. We have completed over 320 successful Brand Core Values Video projects.
Ready to unlock the potential of Brand Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Core Values Video?
A brand core values video is a powerful marketing tool that goes beyond traditional advertising by showcasing the heart and soul of your company. It's an opportunity to authentically communicate the principles that guide your business, building trust and loyalty with your audience. This type of video is not just about promoting products or services; it's about showcasing the human side of your brand and the values that drive everything you do.
Brand core values videos can be used for a variety of purposes, including:
Building brand awareness: Showcase your unique values and personality to attract a wider audience.
Enhancing customer engagement: Forge deeper connections with your audience by showcasing the human side of your brand, building trust and loyalty.
Improving employee morale: Attract and retain top talent by showcasing your company culture and values, fostering a sense of pride and belonging among employees.
Strengthening brand identity: Solidify your brand identity by communicating your core values consistently across all platforms, creating a cohesive and memorable brand experience.
What do top Brand Core Values Videos have in common?
Craft a brand core values video that authentically showcases your brand's mission and inspires viewers.
Core Values Articulation - Use concise language, focusing on 3-5 key values for maximum impact. Best practice: Prioritize values directly impacting customer experience.
Brand Story Arc - Structure the narrative with a clear beginning, middle, and end, highlighting value-driven moments. Best practice: Focus on a single, powerful narrative thread.
Visual Value Proof - Use high-quality visuals and real-life examples to showcase values in action. Best practice: Show diverse representation and authentic scenarios.
Impactful Value Messaging - Use strong verbs and emotionally charged words to create a lasting impression. Best practice: Keep messaging concise and easily digestible.
Emotional Connection - Use storytelling techniques to create empathy and build a connection with viewers. Best practice: Focus on relatable human experiences.
Brand Promise Delivery - Clearly state what the brand delivers and how it benefits customers. Best practice: Use specific examples to illustrate the promise.
Visual Brand Consistency - Use consistent colors, fonts, and imagery to reinforce brand identity. Best practice: Maintain a cohesive visual style across all platforms.
Employee Authenticity - Feature diverse employees sharing personal stories that align with brand values. Best practice: Focus on genuine emotions and relatable experiences.
Customer Success Showcase - Use customer testimonials and case studies to demonstrate value impact. Best practice: Focus on quantifiable results and positive outcomes.
Actionable Call to Action - Provide a clear and specific call to action that motivates viewers to engage. Best practice: Make the call to action easy to follow and visually prominent.
What makes Brand Core Values Video effective?
Brand core values videos, when executed effectively, forge a profound connection, building trust and loyalty. They present narratives of overcoming obstacles, illustrating value delivery, and celebrating achievements, all anchored in the brands core values. A visually engaging style, skillfully integrating animation, motion graphics, and authentic live-action footage, captivates viewers.
A well-defined narrative structure explicitly communicates core values, their influence on the business, and the resulting advantages for customers. authentic storytelling evokes emotion, connecting viewers to the human essence of the brand and its values. Authenticity is paramount; avoid overly polished or artificial presentations.
Reveal the genuine essence of the companys culture. The videos tone and style must be precisely tailored to resonate with the target audience, ensuring relevance and impact. A clear and compelling call to action encourages further engagement with the brand.
A brisk pace is essential, avoiding unnecessary length; each scene must contribute to the overall narrative.
How long should your Brand Core Values Video be?
Strategic video length maximizes impact by aligning content with brand values and target audience engagement.
Pre-production Considerations for Determining Video Length:
What core values need emphasis?
Who is the ideal viewer profile?
Which values resonate most?
What visual style best suits the message?
How can we build brand trust?
What platform is the video for?
What is the desired viewer response?
Brand core values video length guide
Brand Core Values Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Concisely communicates core values using engaging visuals and a clear narrative, ideal for complex concepts simplified through animation.
Awareness
Live Action
60-90 seconds
Showcases authentic brand personality and employee stories, building trust and connection through relatable human experiences.
Consideration
Kinetic Typography
30-45 seconds
Visually impactful, highlighting key value statements with dynamic text and graphics, creating a memorable and concise message.
Awareness
Interview Style
1-2 minutes
Features key personnel discussing brand values, adding credibility and depth, building trust through expert insights.
Consideration
Motion Graphics
15-30 seconds
Captivating visuals paired with succinct messaging, ideal for social media and short-form content, creating a strong first impression.
Awareness
How to create Brand Core Values Videos?
Crafting compelling brand core values videos requires a strategic approach that prioritizes authenticity and emotional resonance. A well-executed video will not only communicate your values but also build lasting connections with your audience.
* Value Definition - Prioritize values that genuinely resonate with both your employees and customers.
Audience Research - Go beyond demographics; understand their aspirations and pain points.
Storyboard Creation - Use storyboarding to ensure visual consistency and emotional impact.
Script Writing - Focus on storytelling; weave values into relatable narratives.
voiceover Selection - Select a voice that evokes trust and authenticity, mirroring your brand.
Filming/Animation - Use high-quality visuals that reflect your brand's professionalism and values.
Video Editing - Maintain a fast pace to keep viewers engaged, but ensure clarity.
Music Selection - Use music to evoke emotion and reinforce the message subtly.
VFX Integration - Use effects to highlight key moments and enhance the visual appeal.
Color Correction - Use color to create a consistent brand aesthetic and emotional tone.
Measuring the Effectiveness of Your Brand Values Video
Now that we've explored inspiring examples, let's discuss how to measure your Corporate Values Video's effectiveness. Evaluating success helps refine our approach and maximize impact. We want to know if Our Values Video truly connects with our audience and reinforces our brand message. A data-driven approach is key.
Understanding how our audience interacts with our Corporate Values Video is crucial. Are they watching the entire video? Are they sharing it on social media? These insights guide our strategy.
Website Performance: Analyze website data like video views, watch time, bounce rate, and traffic sources. High view counts are great, but strong watch time shows true engagement. Also, track how viewers are finding your video – are they coming from social media, email campaigns, or directly to your site?
Social Media Buzz: Monitor likes, shares, comments, and overall reach on platforms like LinkedIn, Facebook, and Instagram. Social media is a powerful indicator of how well Our Values Video resonates with our audience.
Audience Feedback: Gather both internal feedback from employees and external feedback from customers through surveys and focus groups. Do employees feel the video accurately reflects our culture? Do customers connect with our values?
Business Impact: Ultimately, we want to see if our Corporate Values Video contributes to business goals. Track its influence on sales conversions, lead generation, and brand awareness. Does the video drive traffic to our website or inspire customers to take action?
By analyzing these metrics, we gain valuable insights into our video's performance and can optimize future content for even greater impact. This continuous improvement ensures our message resonates and strengthens our brand.
Crafting a Compelling Narrative for Your Brand Values Video
Crafting a compelling narrative for your brand values video goes beyond simply listing our principles. We want to create a story that resonates with our audience, building connections and inspiring action. Think of it as translating our core values into a language everyone understands – a language of shared experiences and aspirations. This involves understanding our audience, crafting a relatable narrative, and using visuals that amplify our message.
We aim to create brand story videos that capture the essence of who we are and what we stand for. This means showcasing our values in action, not just stating them. Let's explore how we can achieve this:
Focus on a single core message. Instead of trying to cover everything, choose one key takeaway that truly represents our brand. This clarity will make our message more impactful.
Craft a relatable narrative. Develop a story arc with a clear beginning, middle, and end. This structure keeps viewers engaged and helps them connect with our values on an emotional level. Consider incorporating Brand Values Animation to bring these stories to life.
Showcase values in action. Use real-life examples and customer success stories to demonstrate how our values translate into tangible benefits. This builds trust and credibility.
Maintain visual brand consistency. Use consistent colors, fonts, and imagery to reinforce our brand identity and create a cohesive viewing experience.
By following these steps, we can create brand values videos that not only communicate our mission but also inspire our audience to connect with our brand on a deeper level.
Using Data and Statistics to Support Your Brand Values
Let's explore how data and statistics can transform your brand core values video from a simple statement into a powerful testament to your brand's authenticity. A data-driven approach provides concrete evidence of your commitment, resonating deeply with your audience and building trust. Imagine your "About Us Video" not just telling your story, but proving it with compelling data points.
Data doesn't have to be dry; it can be the heart of your narrative. By weaving data-driven storytelling into your video, you showcase the real-world impact of your values, making them tangible and relatable.
Define Key Metrics & Collect Data: Start by identifying metrics aligned with your core values. For a brand prioritizing customer focus, customer satisfaction scores become a key metric. Gather data through various channels like website analytics, customer surveys, and social media engagement.
Analyze & Visualize: Analyze this data to uncover trends and insights related to your brand values. Transform raw data into visually engaging charts and graphs, seamlessly integrating them into your video.
Showcase Impact & Drive Decisions: Share data-backed customer stories and testimonials illustrating the positive impact of your values. Explain how data informs your value-focused strategies and initiatives, demonstrating a commitment to continuous improvement.
Measure & Optimize: Track video metrics like views, engagement, and shares to assess the impact of your data-driven approach. Use A/B testing to experiment with different data presentations and optimize video performance.
By incorporating these strategies, we create compelling brand core values videos that resonate with our audience, strengthen our brand message, and ultimately drive meaningful results.
The Role of Color and Visual Aesthetics in Brand Values Videos
Beyond the technicalities, let's explore how color and visuals breathe life into brand values videos. Imagine transforming a simple statement into a vibrant story that captivates your audience and leaves a lasting impression. A well-crafted brand identity video achieves precisely this by leveraging the power of visual storytelling. We'll uncover how thoughtful visual choices amplify our message and forge deeper connections.
Color and visuals aren't mere window dressing; they're the language of emotion and identity. They shape perceptions, evoke feelings, and communicate our brand's essence.
Color psychology: We use warm hues like orange to spark enthusiasm, reflecting our brand's energetic personality, while cool blues build trust, resonating with our audience's need for security.
Brand color palette: Our video colors seamlessly align with our brand identity, creating a cohesive visual experience that reinforces recognition and strengthens our message.
Visual consistency: Through consistent typography and imagery, we ensure a polished and professional look, reflecting our commitment to quality.
Platform considerations: We tailor our visuals for each platform, ensuring optimal viewing experiences whether on a mobile device or a large screen.
By weaving these elements together, we create brand values videos that not only inform but also inspire, building lasting connections with our audience.
The Production Timeline for Brand Values Videos
Creating a compelling Company Values Film requires careful planning and execution. Let's explore the typical production timeline, understanding how each stage contributes to a powerful final product. From initial discussions to final delivery, we collaborate closely with you, ensuring your vision comes to life.
A well-defined timeline ensures a smooth and efficient production process. Each stage builds upon the previous one, creating a cohesive journey from concept to completion. This structured approach allows us to craft a Cultural Values Video that authentically represents your brand and resonates with your target audience.
Initial Client Briefing: We start by understanding your goals and aspirations for the video, ensuring it aligns with your overall brand strategy. This collaborative discussion forms the foundation of our creative process.
Script & Storyboard Development: We craft a compelling narrative and visualize the video's flow, ensuring a clear and engaging storyline that captures your core values.
Production & Post-Production: From filming or animation to editing and sound design, we bring your story to life with high-quality visuals and audio. We meticulously refine every detail, ensuring a polished final product.
Distribution & Promotion: We develop a tailored strategy to reach your target audience, maximizing the impact of your Cultural Values Video across various platforms.
By understanding this timeline, you can effectively plan and manage your brand values video project, ensuring a successful outcome that strengthens your brand and connects with your audience.
How brand core values video examples are curated?
We dove deep into brand core values videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand core values videos showcasing real-world impact. 2.Diversity Showcasing diverse visual styles, industries, and company cultures. 3.Engagement Analyzing audience response, emotional connection, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Examining the video's ability to evoke genuine emotion and connection with the brand's values. 7.Authenticity & Transparency Determining if the video authentically reflects the brand's lived values and fosters trust. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and brand strategists collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Employee Testimonials 2. Founder Stories 3. Social Impact Showcases 4. Company Culture Overviews 5. Animated Value Explanations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Brand core values video examples 2024, n=13636 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
