30 Brand Positioning Video Examples To Differentiate Your Business

Brand Positioning Video Examples

1. Capital One

The Capital One debit card is a perfect example of how a Brand Positioning Video can effectively communicate the brand's value proposition and its key features. It's a simple yet effective way to showcase the card's benefits in a way that's both memorable and engaging. The video captures the essence of the brand's identity and its commitment to providing a more convenient and secure way to pay, using relatable visual metaphors and a clear, concise voice-over to deliver its message with impactful simplicity. The video's strong visual storytelling uses a combination of animation, sound design, and music to reinforce the brand's value proposition and establish a sense of excitement and optimism about the future of digital payments.

The video's success lies in its ability to connect with the target audience through a blend of visual and narrative elements. The video successfully conveys the brand's message through a unique combination of simple, engaging visuals, a light and positive voice-over, and a clear, concise messaging strategy. Capital One successfully leverages the power of visual storytelling to create a video that is both informative and entertaining, leaving a lasting impression on the viewer.

2. Litum Corporate Brand Video

The 2D animation, vibrant colors, and catchy music set the stage for a compelling brand story. The video masterfully positions Litum as a solution provider for businesses seeking efficiency and growth, highlighting the impact of Litum's technology on Fortune 500 companies across the globe. The video's unique visual style and engaging narration effectively convey the company's mission and vision, leaving viewers inspired and eager to learn more. Litum's message resonates with businesses seeking to navigate the present and shape a brighter future. This video is a prime example of a Brand Positioning Video that effectively encapsulates the essence of a company and its offerings.

3. Calendly Animated Brand Video

The video seamlessly transitions through a series of vibrant colors and graphic illustrations, highlighting the brand's evolution. This fresh, minimalist approach aligns with their vision of creating a scheduling platform thats as adaptable as your day. The use of vibrant color palettes and bold typography makes a strong statement.

The simplicity of the animation and the absence of a voice-over allow the brands core message to shine through: making scheduling effortless. Its a powerful reminder that Calendly is not just a tool, it's a solution for a common problem creating more time for what matters most. This Brand Positioning Video effectively conveys Calendlys modern, adaptable, and accessible personality.

4. Deloitte Isometric Brand Positioning Video

In this Brand Positioning Video, we love how Deloitte showcases their smart city solutions through a vibrant and insightful narrative. The clean 2D animation and isometric views bring the concept to life, portraying a day filled with seamless technological integration. The visuals, combined with the upbeat music and clear narration, effortlessly communicate the value proposition of a truly connected urban experience. From managing commutes to engaging with city planning, every scene emphasizes the ease and efficiency of Deloitte's innovative platform.


This Brand Positioning Video inspires us with its optimistic vision of a technologically advanced yet human-centric future. The consistent color palette of teal and green adds a touch of freshness, reinforcing the message of sustainability and a higher quality of life. We see how Deloitte's expertise transforms city operations, empowering residents and fostering growth. This example sets the bar high, demonstrating the power of storytelling through animation in brand communication.

5. CEVA Corporate Brand Positioning Video

In a world of tightening timelines and shrinking budgets, finding the right tech talent can feel like searching for a needle in a haystack. Upwork makes it simple. Their brand positioning video, executed with clean aesthetics and vibrant 2D animations, showcases a platform where businesses easily connect with vetted professionals boasting verified success scores.

Upwork isn't just a talent pool; it's a streamlined solution. From onboarding and compliance to payroll management, Upwork provides a flexible infrastructure that empowers businesses to scale their teams quickly and confidently. Its enterprise-grade security certifications further underscore Upwork's commitment to a safe and secure hiring experience.

6. Thermo Fisher Minimal Brand Positioning Video

In a world where customer experience reigns supreme, we admire how this brand positioning video for technology showcases Amazon Connect's ability to transform customer service. The video masterfully contrasts the cumbersome nature of legacy systems with the streamlined efficiency of a cloud-based solution. With each animated sequence, we see the promise of personalized interactions, seamless scalability, and significant cost savings.

Through clean graphics and impactful visuals, AWS paints a picture of customer delight and operational efficiency. We love the way complex concepts like machine learning and AI are rendered accessible through clever visual metaphors, allowing viewers to grasp the value proposition instantly. The video's compelling narrative, coupled with the sleek aesthetics, positions Amazon Connect as the catalyst for innovation in customer engagement.

7. WOOD 2D Brand Positioning Video

In this dynamic brand positioning video for SaaS, we appreciate how MRI software seamlessly integrates into everyday life, transforming how people live, work, and play within thriving communities. The animation cleverly showcases the software's user-friendly interfaces and features across various devices, highlighting its ability to streamline operations and enhance the overall resident experience. From simplified lease applications to efficient work order management, the video effortlessly communicates the value proposition of MRI. The engaging visuals, vibrant color palette, and upbeat music create an inspiring atmosphere. This emphasizes the potential for positive change that MRI brings to the real estate landscape.

8. ExxonMobil Minimalist Brand Positioning Video

In this impressive brand positioning video, ExxonMobil tackles the critical issue of cybersecurity head-on. We see the ever-present threat of cyberattacks brought to life with dynamic 2D motion graphics. The narrative, led by SOC analyst Sofia, provides a clear and concise overview of the complex process involved in protecting digital spaces.

The use of bright colors and a distinct visual style make it easy for viewers to understand technical concepts like SIEM and CERT. We all feel more informed and, importantly, secure after watching this engaging and visually appealing piece from ExxonMobil.

9. U Brand Story Animated

In the realm of brand positioning videos for technology, this Softjourn example truly shines. Weve all experienced billing discrepancies, but here, the solution is presented with effortless clarity. The minimalist 2D animations and vibrant palette make the complex process visually digestible, ensuring viewers grasp Softjourn's API benefits immediately. Moreover, the clever use of a simple car wash as the central theme effectively demonstrates control over potential overcharges.

10. Aqua Security Animated Brand Positioning Video

The vibrant visuals and rhythmic energy in this Aqua Security video immediately grab attention. We love the abstract 3D tunnels and infinity loop symbol, brilliantly conveying the idea of boundless possibilities and innovation. It's a sophisticated brand positioning video for content marketing.

Aqua's message of run free resonates powerfully with its target audience. The video's futuristic aesthetic and neon-infused color palette create a sense of cutting-edge technology, emphasizing the freedom and scalability that Aqua Security offers in the cloud-native realm.

11. Acuity Brand Positioning Video Example

Acuity empowers clients to achieve more with less, helping them thrive in a rapidly changing world. This video is a powerful tool for showcasing their ability to drive organizational evolution.

Video Design - The video utilizes a minimalist, modern aesthetic, featuring bold colors and simple line art graphics. These graphics are strategically placed on a blue gradient background, creating a sense of depth and space. White text on a colored background provides clear contrast, making it easy to read. This clean, professional look is perfect for a Brand Positioning Video for Technology.

The video uses a range of visual elements to communicate its message, including the infinity symbol, representing ongoing commitment to growth and innovation. This symbol is presented in various color combinations and animated to emphasize the dynamic nature of the company. Simple line art illustrations of people, speech bubbles, and charts are used to further enhance the visual storytelling experience.

12. Pinkerton 3D Brand Positioning Video

Pinkerton helps businesses make informed decisions about security and risk. The video uses data to provide timely and actionable insights.

Video Design - The video uses animation and motion graphics to showcase the product. The graphics, specifically the puzzle pieces, represent how the company uses data to create a complete picture.

This video successfully communicates how the company tackles the complex world of crime data by transforming raw information into meaningful insights. The tone is professional and confident, reassuring viewers that the company is the reliable partner to understand and act on crime trends. The video's straightforward animation and clear messaging appeal to businesses and organizations who need to stay ahead of security risks.

13. PerkinElmer

The PerkinElmer brand positioning video example gracefully blends historical context with a modern vision. We love the way the monochrome archival footage transitions to vibrant, color-rich shots of current technologies, symbolizing their enduring dedication to scientific advancement. It effectively showcases their commitment to innovation. The video highlights the company's impact, from groundbreaking research to community engagement. Their dedication to people, customers, and the planet shines through, leaving a lasting impression.

The videos inspiring music and concise messaging beautifully encapsulate PerkinElmers core values. Its a powerful testament to their ongoing quest to push the boundaries of science. This brand film serves as a fantastic example of how a company can artfully articulate its mission and values while resonating with diverse audiences. It also shows how a company can convey its impact in a short, visually striking way.

14. National Grid ESO

National Grid ESO is a leading provider of energy solutions. This video is designed to showcase how they are helping to solve the challenges of digital transformation.

Video Design - The video uses a futuristic design style, incorporating bright neon colors and clean, modern shapes, while highlighting the use of data and technology that is changing the world. Sleek, futuristic car design represents innovation and the application of data driven solutions in today's world.

This Brand Positioning Video for Technology effectively communicates its objective, by showcasing how data and technology are revolutionizing the way we live and travel. The use of color and animation makes the content engaging and highlights the important role of technology in modern society.

15. Alation Brand Story Animated

From basketball to data catalogs, the pursuit of greatness is universal, and Alation celebrates this in their striking 10th-anniversary video. We are drawn to the vibrant, energetic visuals that present the GOAT metaphor alongside silhouettes of athletic icons, instantly grabbing attention and making the message memorable. This smart brand positioning video showcases Alations leadership, cleverly illustrating their Greatest of All Time status.


Alations journey from establishing the first data catalog in 2012 to becoming a data intelligence leader is impressively displayed within a packed stadium, banners highlighting awards and accolades. The video celebrates not just their past but also the collective effort that has propelled their success.

16. GE

GE is a power company that focuses on decarbonized energy solutions. This video is designed to highlight the need for a multi-faceted approach to a carbon-free future.

Video Design - This Brand Positioning Video uses colorful and stylized graphics to draw attention to the power industry and climate change. The video uses a combination of vibrant blues, greens, and yellows to represent the transition to clean energy. The use of circular and flowing graphics emphasizes the need for a unified approach to tackling climate change.

The video uses a combination of motion graphics and narration to draw the viewer's attention to the pressing issue of climate change. This video artistic style portrays the complexity of climate chanGE and the importance of a holistic approach, emphasizing the need to reduce carbon emissions. The animated video uses a calm and informative tone, highlighting the need for a collaborative effort to achieve a carbon-free future.

17. NFCForum Brand Positioning Animation

In a world increasingly reliant on technology, Near Field Communication (NFC) offers a seamless and secure way to interact with our surroundings. This Brand Positioning Video showcases NFC's potential by demonstrating its diverse applications, from contactless payments to ensuring product authenticity. The video's simple yet powerful message connects with a tech-savvy audience.

The minimalist visuals and dynamic transitions create a highly engaging viewing experience. The focus on real-world scenarios highlights the practical benefits of NFC, making it more relatable and accessible to a broader audience. NFC is portrayed as a game-changer, simplifying daily tasks and offering new levels of security.

18. Avast

This video is designed to share the company's vision for a digital world that works for everyone. It uses simplistic, line drawing animation with bright, bold colors, representing people and their devices, along with iconic imagery of landmarks around the world, to show the company's impact on the global community. The style of the video uses bright colors to communicate a playful and positive tone that aligns with the company's mission.

Video Design - The video design is highly stylized and uses a very deliberate color palette. It uses a minimalist approach to animation, which works to maintain a light, and fun tone that is reminiscent of the overall brand identity. Brand Positioning Video for Technology uses these design elements to effectively tell the company's story and achieve a high-impact engagement level with the viewer.

The video design incorporates playful, and fun visual elements to showcase the positive impact of the company's product, on millions of people around the world. The video's content uses simple lines and a consistent style to illustrate a universal message of connection, and security, that is resonating with the viewer. The video artistic design, combined with the simple yet effective narrative, delivers a strong brand message that will appeal to a global audience.

19. CRRC

CRRC is a company that specializes in Intelligent Operation and Maintenance of Railway Vehicles. The video is designed to showcase how CRRC uses cutting-edge technology to help railway companies realize dynamic management and improve overall efficiency.

Video Design - This Brand Positioning Video uses 2D animation, simplified illustrations of factory workers and forklifts. A consistent color palette of blues and whites is used throughout the video. The graphics are simple, but effective in conveying the message of efficient logistics operations and supply chain management, through the use of a data-driven SaaS solution.

This video's visual style is able to communicate the objective of the video through the use of simple animations. The graphics are well-designed, providing an engaging viewing experience. The video uses an upbeat and positive tone, demonstrating the value of CRRC's solutions in the railway industry, specifically through their Intelligent Operation and Maintenance of Railway Vehicles.

20. ManageEngine

ManageEngine provides data backup and recovery solutions. The video is designed to highlight the importance of data security.

Video Design - The video is a good example of a Brand Positioning Video, because it uses simple yet sleek animation and vivid colors. The video uses a combination of graphics and animation. The visuals are designed in such a way that they communicate the benefits of the solutions.

The visual style of the video successfully communicates the objective of the video, which is to emphasize the importance of data security. The video's tone is lighthearted, making it engaging and easy to understand.

21. MSD Careers Brand Positioning Video Showcase

We are captivated by PRO BTP Groupe's brand positioning video, which perfectly encapsulates enhanced healthcare benefits. The 3D animated city, bursting with color and energy, brings the message of accessible and comprehensive healthcare to life. We love how each service unfolds within the cityscape, creating a dynamic and engaging visual narrative.

The video expertly highlights PRO BTP's commitment to expanded coverage, from dental and optical care to alternative medicine and financial aid. By showcasing tangible cost savings and innovative services, PRO BTP strengthens its position as a trusted partner for health and well-being in the construction sector.

22. Boyd

Boyd is a company with decades of experience in designing and manufacturing medical wearables. The video is designed to showcase Boyd's expertise in medical-grade adhesives and its ability to deliver complete solutions for wearable design.

Video Design - The video features a clean, modern design style, utilizing 3D animation and a minimalist aesthetic to convey complex information in a simple manner. Graphics in the video are clean, high quality and use high-contrast color palettes to emphasize key components. A combination of these design elements make this a good Brand Positioning Video, effectively communicating Boyd's focus on innovation and its ability to solve complex problems.

The video's visual design helps to communicate its objective by showcasing the high quality materials and processes that Boyd uses in its medical wearables. Animated representations of various components are clearly labeled, demonstrating the company's attention to detail. This approach creates a sense of trust and confidence, making the video effective in reaching its target audience. The video's tone is professional and informative, clearly conveying the company's expertise in the field.

23. Tyson

Tyson is dedicated to producing safe food, and the company recognizes that its processing facilities have a significant influence on local watersheds. This video is designed to inform viewers about how Tyson is committed to water conservation.

Video Design - Tyson's video incorporates a simple yet effective design style that emphasizes the company's environmental commitment. The use of animated graphics, specifically focused on farm imagery, helps to illustrate water conservation efforts. The video uses a clean, minimalist aesthetic, making it easy to follow. This approach is key for a Brand Positioning Video as it clearly conveys important information about the company's values and initiatives.

The video's visual style is able to communicate its goal through the use of illustrations and a simple, straightforward tone. The narrative clearly emphasizes Tyson's commitment to water stewardship and the use of contextual water targets. This video highlights Tyson's focus on sustainable practices.

24. Printify

Printify is a company that allows entrepreneurs to brand and sell skincare, supplements, and coffee. The goal of the video is to promote these new product lines coming to Printify in February.

Video Design - The video is a simple but effective Brand Positioning Video. It is comprised of multiple product mockups, which feature high-quality graphics, against solid color backgrounds. The use of bold, white fonts, against vibrant, bright colors, emphasizes the brand's emphasis on customization and individualization. The video features multiple variations of the product packaging, showcasing the different design options available to customers.

The visual style of the video effectively communicates the objective of the video by using a positive and energetic tone. The video features a fast-paced rhythm with quick cuts, making it feel dynamic and exciting. The simple, graphics-heavy design clearly highlights the potential for success that Printify offers entrepreneurs, and encourages viewers to join the waitlist.

25. Infineon

Infineon is a leading semiconductor solutions company, aiming to simplify, improve safety, and make life greener. This video is designed to highlight the revolutionary AutoDrive project, showcasing the company's commitment to automotive technology and the future of mobility.

Video Design - The video uses a clean and minimalist design style, incorporating simple animations and graphics. The visual design effectively communicates the complex concepts behind the AutoDrive project. Bright colors, clear visuals, and simple imagery create a Brand Positioning Video for Technology that is both engaging and easy to understand.

The video opens with a hand knocking on a door, symbolizing the opening of new possibilities in the automotive sector. This sets the stage for a journey into the AutoDrive project, where viewers learn about the collaboration of 61 companies from across Europe to drive innovation in self-driving vehicles. The video seamlessly integrates the map of Europe with company logos, highlighting the scale and scope of the project. A bold and vibrant color palette helps draw the viewer's attention to crucial information, enhancing the clarity and comprehensiveness of the video. The tone of the video is optimistic and inspiring, showcasing the transformative power of technology to create a future of self-driving cars that is both safe and sustainable.

26. Boyd

This video is a powerful Brand Positioning Video for Technology, designed to showcase the company's commitment to customer success through technological innovation. It opens with a striking image of the international space station, immediately establishing the company's ability to solve complex problems in extreme environments. This sets the stage for a compelling narrative that highlights the company's expertise in material science and its ability to push boundaries in the field.

Video Design - The video uses a clean and modern aesthetic, featuring high quality graphics and animation. This focus on visuals and technology aligns perfectly with the company's expertise in material science, making it a compelling visual story. The video showcases a variety of applications and industries where the company's solutions are used, from consumer electronics to automotive.

The tone of the video is confident and optimistic, reflecting the company's commitment to innovation and its ability to bring new ideas to life. The video communicates the brand's focus on innovation and reliability, while remaining visually engaging and informative. This approach makes the video a powerful tool for building brand awareness and attracting new customers.

27. Quantiphi

This video is a powerful tool for showcasing expertise in artificial intelligence, data solutions, and cloud practices. It's not just about highlighting capabilities, it's about demonstrating a commitment to solving problems that drive business transformation.

Video Design - The video uses an abstract 3D style, blending cubes, grids, and graphic elements. This creates a sense of dynamic movement and change, representing the constant evolution of technology and business. The visuals are bold and visually stimulating, capturing the essence of the company through its use of vibrant colors.

Brand Positioning Video Production is a great example of how to use animation to communicate a company's core values. The abstract shapes and vibrant colors reflect the dynamic and complex nature of the work, while the focus on problem-solving and transformation resonates with the intended audience. The video communicates a tone of confidence, innovation, and a commitment to making a real difference in the world.

28. Mavenir

This is a powerful Brand Positioning Video for Content Marketing that introduces a company building the future of networks. It's a bold statement, and the video design reflects this.

Video Design - The video uses fast cuts, transitioning between world maps, 3D animated graphics, and live footage to create an exciting and engaging presentation. Bold, high-contrast colors and geometric shapes make the video visually striking, conveying a feeling of innovation and technological advancement.

The fast-paced style, powerful music, and graphics emphasize the company's innovative approach. This energetic and impactful introduction helps the company effectively communicate its mission and potential to viewers.

29. MEDHOST

MEDHOST is a healthcare technology company that provides software solutions to hospitals. This video is designed to show how MEDHOST supports those working in healthcare by helping them save time and resources.

Brand Positioning Video for SaaS This video uses a 3D style, with bright and playful colors. It shows the brand's logo through the use of the letter M, which is built as a stylized building. This is an engaging way to showcase how MEDHOST can help to keep healthcare facilities running smoothly.

Video Design - The video's visual style creates a fun and positive tone, highlighting the company's ability to provide support for healthcare workers. This style makes the video engaging, as it uses cartoon visuals and humor, which is a strong way to communicate a company's values and make it relatable. The use of bright colors and a 3D style creates a sense of fun and energy, while still maintaining a professional feel. The video's narrative emphasizes the challenges that healthcare workers face, which helps to create a sense of empathy and understanding. This style also makes the video memorable, because it is different from the typical corporate videos seen in the healthcare industry.

30. PGE

This video is a powerful example of a Brand Positioning Video for Technology. It's designed to help people understand how their energy usage directly impacts the type of energy used. The video does this in a way that's both informative and engaging, making it a great tool for educating consumers about energy efficiency.

Video Design - The video uses a clean and simple design with a minimalistic style. 3D graphics are used to represent energy usage and highlight the impact of shifting energy use. The video uses bright colors that make it fun and engaging for the viewer, which are consistent with the brand.

This video is a great example of how to use video to educate and engage consumers. The video's design is simple and effective, and the use of 3D graphics helps to make the complex topic of energy usage understandable and relevant for a broad audience.

How to plan and optimize Brand Positioning Videos?

Authenticity in Leadership: "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence." - Sheryl Sandberg, COO, Meta. Advids applies this to video creation. For a leadership coaching client, we developed a series of videos featuring authentic client testimonials, resulting in a 40% increase in consultation bookings.

Actionable: Build trust by showcasing genuine customer experiences.

Clarity in Messaging: "Conversion is about clarity, not creativity." - Oli Gardner, Co-founder, Unbounce. Advids prioritizes clear communication. For a SaaS client, we streamlined their brand positioning video to focus on a single core message, leading to a 25% improvement in click-through rates to their free trial.

Actionable: Focus on one clear message to drive desired action.

Simplicity in Communication: "I always wanted to be somebody, but now I realize I should have been more specific." - Lily Tomlin, Actress & Comedian. Advids understands the importance of specificity. For a client launching a new mobile app, we created a brand positioning video that clearly demonstrated its key features and benefits, resulting in a 30% increase in app downloads.

Actionable: Clearly define target audience and tailor message accordingly.

Customer-Centric Approach: "Marketing is not the art of selling what you make but knowing what to make." - Hermawan Kartajaya, Marketing Author & Professor, MarkPlus, Inc. Advids prioritizes understanding customer needs. For a client in the food industry, we conducted extensive market research to identify their target audience's preferences before creating a brand positioning video that showcased the product's unique benefits, leading to a 20% increase in product sales.

Actionable: Understand customer needs before crafting marketing messages.

Iterative Design Process: "The key to a good design sprint isn't the perfect process, it's the right people." - Jake Knapp, Design Sprint & Innovation Expert, Google. Advids values collaboration. For a client in the healthcare industry, we involved key stakeholders throughout the video production process, ensuring the final product effectively communicated their brand message and resonated with their target audience, leading to a 15% increase in patient inquiries.

Actionable: Collaborate with stakeholders for effective message delivery.

Why Advids for Brand Positioning Video?

At Advids, we create high-quality, original Brand Positioning Videos that deliver exceptional results and elevate your brand. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective message.

A Collaborative Partnership for Brand Positioning Success:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Your active involvement guarantees the final animation accurately reflects your brand.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Positioning Videos that resonate.

Expertise and Experience in Brand Positioning:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Positioning Video truly effective. We've successfully completed over 315 Brand Positioning Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their brand stories to life through compelling Brand Positioning Videos.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Compelling Brand Positioning Narratives:

Customized Brand Positioning Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Brand Positioning Video formats. Your brand, style, and target audience are our top priorities.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and leave a lasting impression, strengthening your brand positioning.
Cutting-Edge Brand Positioning Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that amplify your message and enhance your brand presence.


Ready to unlock the potential of Brand Positioning Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Positioning Video?

A brand positioning video is a concise and engaging video that encapsulates your brand's essence. It's a powerful marketing tool that communicates your unique value proposition, target audience, and competitive advantage. Think of it as your brand's elevator pitch in video format. It can be used on your website, social media channels, and in sales presentations to introduce your brand and make a lasting impression.

Brand positioning videos are versatile and can be used for a variety of purposes, such as introducing new products or services, showcasing customer testimonials, sharing your brand's story, or demonstrating product features. They can also be used to build brand awareness, generate leads, and drive sales.

What do top Brand Positioning Videos have in common?

What makes Brand Positioning Video effective?

A captivating brand positioning video is a powerful tool for conveying your brand's message and connecting with your audience. It's a design to effectively communicate your brand's value proposition and key benefits. It's driven by a clear understanding of your target audience and their needs.

A thoughtfully crafted brand positioning video is a key element in a successful marketing strategy. Methods for creating effective brand positioning videos include focusing on storytelling, using compelling visuals, and incorporating a clear call to action. These techniques lead to increased brand awareness, customer engagement, and ultimately, business growth.

How long should your Brand Positioning Video be?

A well-structured brand positioning video is a powerful tool for conveying your brand's message and connecting with your audience. It's a design to effectively communicate your brand's value proposition and key benefits. It's driven by a clear understanding of your target audience and their needs.

A thoughtfully crafted brand positioning video is a key element in a successful marketing strategy. Methods for creating effective brand positioning videos include focusing on storytelling, using compelling visuals, and incorporating a clear call to action. These techniques lead to increased brand awareness, customer engagement, and ultimately, business growth.

Questions to Consider:

How to create Brand Positioning Videos?

A captivating brand positioning video is a powerful tool for conveying your brand's message and connecting with your audience. It's designed to effectively communicate your brand's value proposition and key benefits. It's driven by a clear understanding of your target audience and their needs.

A thoughtfully crafted brand positioning video is a key element in a successful marketing strategy. Methods for creating effective brand positioning videos include focusing on storytelling, using compelling visuals, and incorporating a clear call to action. These techniques lead to increased brand awareness, customer engagement, and ultimately, business growth.

Key Steps to Creating a Captivating Brand Positioning Video:

1. Define Target Audience: Understand your ideal customer's demographics, interests, and pain points.
2. Develop a Clear Message: Craft a concise and compelling message that resonates with your target audience.
3. Storyboard the Video: Visualize the flow of the video, including scenes, transitions, and key elements.
4. Choose a Video Style: Select a style that aligns with your brand identity, such as animation, live-action, or a combination.
5. Write a Script: Develop a script that effectively conveys your message and engages the viewer.
6. Gather Visuals: Source high-quality images, footage, and graphics that support your message.
7. Pre-Production Planning: Organize logistics, secure locations, and gather necessary equipment.
8. Production Process: Execute the filming process, ensuring smooth operation and high-quality results.
9. Filming: Capture footage that aligns with the storyboard and script, paying attention to lighting, sound, and composition.
10. Editing: Assemble the footage, add transitions, and refine the video's flow.
11. Sound Design: Incorporate music, sound effects, and voiceovers to enhance the video's impact.
12. Color Grading: Adjust the video's color palette to create a cohesive and visually appealing aesthetic.
13. Final Touches: Add titles, graphics, and other elements to complete the video.
14. Music and Sound Effects: Choose music and sound effects that complement the video's tone and message.
15. Call to Action: Include a clear and compelling call to action that encourages viewers to take the next step.
16. Distribution Strategy: Determine the best platforms and channels to reach your target audience.

Elevate Your Brand With Video Storytelling

Brand Positioning Video Guide

A brand positioning video is your chance to showcase what sets you apart. Think of it as a concise, impactful elevator pitch brought to life through visuals and sound.

Instead of simply listing features, demonstrate how your product or service solves a specific problem better than the competition. For example, if you offer a project management tool, show how it streamlines workflows and improves team collaboration in a way that other tools don't.

Bring your value proposition to life with tangible examples. Customer Testimonials are powerful tools. Imagine a small business owner explaining how your accounting software saved them hours each week. Alternatively, a product demonstration can visually highlight key features and their impact.

Facts alone rarely persuade. Weave a narrative that resonates emotionally. If your brand champions sustainability, show the positive impact your products have on the environment, creating a sense of shared purpose with your audience.

Guide viewers towards the next step. Whether it's visiting your website, signing up for a free trial, or contacting your sales team, make it clear and easy for them to engage further with your brand.

Crafting Compelling Brand Stories

Start by highlighting a pain point your target audience experiences. For example, if you're marketing a language learning app, you might show someone struggling to communicate while traveling abroad, feeling frustrated and isolated.

Introduce Your Brand as the Solution:

Seamlessly transition to showcasing how your brand addresses this problem. Demonstrate the unique features and benefits of your app, such as interactive lessons, personalized feedback, and a supportive community.

Showcase the Transformation:

Illustrate the positive impact your brand has on customers. Show the traveler now confidently conversing with locals, enjoying their trip to the fullest thanks to your app. This transformation creates a desire for the same positive outcome in your audience.

Inspire Action:

End with a Clear Call to Action that encourages viewers to take the next step. Invite them to download the app, start a free trial, or learn more about your language learning program.

Video Strategies for Powerful Product Launches

Different types of brand positioning videos cater to specific marketing objectives, allowing you to tailor your message for maximum impact.

Explainer Videos

Ideal for introducing new products or services, Explainer Videos break down complex concepts into easily digestible information. Imagine launching a new software platform – an Explainer Video can visually demonstrate its key features and benefits, making it easier for potential customers to understand its value.

Testimonial Videos

Build trust and credibility by featuring real customers sharing their positive experiences. A testimonial video showcasing a satisfied client discussing how your marketing agency helped them increase website traffic and leads can be incredibly persuasive.

Brand Story Videos

Connect with audiences on an emotional level by sharing your brand's values, mission, and personality. A Brand Story video for a sustainable clothing company might showcase the ethical sourcing of materials and the company's commitment to fair labor practices, resonating with environmentally conscious consumers.

Product Demo Videos

Provide a closer look at your offerings, Highlighting Key Features and Benefits in action. A product Demo Video for a new smartphone could showcase its camera capabilities, processing speed, and user interface, enticing viewers to consider purchasing it.

Animated Videos

Offer a creative and engaging way to explain complex ideas or simplify intricate processes. An animated video for a financial services company could visually explain different investment options, making them more accessible to a wider audience.

Maximize Your Video's Reach

Your website is your digital storefront. Feature the video prominently on your homepage or relevant product pages. For example, a software company could embed a product demo video on its features page, providing visitors with an immediate understanding of the software's capabilities.

Social Media Promotion:

Leverage the power of social media platforms to share your video organically and through targeted advertising. Create engaging social media posts with snippets of the video and compelling captions, encouraging viewers to watch the full video on your website or YouTube channel.

Email Marketing Campaigns:

Integrate your video into email newsletters and Promotional Campaigns to engage subscribers and drive traffic to your website. For instance, an e-commerce company could include a link to a new product video in a promotional email, enticing subscribers to explore the new offering.

Event and Presentation Enhancement:

Captivate attendees at events or presentations by incorporating your video. A non-profit organization could showcase its impact through a Compelling Brand Story video during a fundraising event, inspiring attendees to donate.

Unlocking Audience Resonance

Conduct thorough research to gain insights into your target audience's demographics, psychographics, and online behavior. For example, if you're targeting millennials, you might discover that they value authenticity, social responsibility, and visual storytelling.

Language and Visuals:

Tailor your video's language and visuals to align with your audience's preferences. If you're targeting a younger demographic, you might use a more casual and humorous tone, incorporating vibrant visuals and fast-paced editing.

Cultural Relevance:

Consider the cultural background and interests of your target audience. If you're targeting a global audience, ensure your video's Messaging and visuals are culturally sensitive and avoid any unintentional biases.

Feedback and Testing:

Gather feedback from your target audience through focus groups or A/B testing. This allows you to identify what resonates best and make necessary adjustments to ensure your video effectively connects with your intended viewers.

Beyond Views: Measuring Your Launch Video's Impact

Measuring the success of your brand positioning video goes beyond vanity metrics like views. It's about understanding its impact on your overall marketing goals.

• Website Traffic: Track how many viewers visit your website after watching the video. This can be done by using UTM parameters in your video links to identify traffic originating from specific sources, such as YouTube or social media platforms.
• Lead Generation: Measure the number of viewers who take desired actions, such as signing up for your email list or downloading a resource. If you're promoting a webinar in your video, track how many viewers register after watching it.
• Sales Conversions: Analyze whether the video influences purchasing decisions. If you're selling a product online, track how many viewers who watched the video ultimately made a purchase.
• Brand Awareness: Monitor metrics like Brand Mentions on social media and the overall reach of your video. If your video is shared widely and generates positive buzz online, it indicates increased brand awareness.

Amplify Your Launch Video's Impact

Use the video as a cornerstone of your campaign, driving traffic to it from other marketing materials. For example, you could feature a shortened version of the video in social media ads, with a call to action to watch the full video on your website.

Multi-Channel Promotion:

Promote the video across various channels, including social media, email marketing, and paid advertising. Share snippets of the video on social media with compelling captions, embed it in blog posts, and include it in email newsletters.

Landing Page Integration:

Link the video to relevant Landing Pages on your website, providing viewers with a clear path to take action. If your video promotes a specific product, link it to the product page where viewers can learn more and make a purchase.

Social Media Engagement:

Use the video to spark conversations and encourage engagement on social media. Respond to comments and questions, fostering a sense of community around your brand.

Building Trust Through Video

Feature authentic testimonials from satisfied customers, allowing them to share their positive experiences in their own words. For example, a SaaS company could feature a testimonial from a client who explains how their software helped them streamline their operations and achieve significant cost savings.

Industry Recognition:

Highlight your company's industry experience, awards, certifications, and any other forms of recognition that demonstrate your expertise and credibility. If your company has won prestigious industry awards, showcase them in your video to Build Trust and confidence.

Commitment to Quality:

Demonstrate your commitment to quality and customer service. Emphasize your dedication to exceeding customer expectations and providing exceptional support. For example, you could showcase your customer service team in action, highlighting their responsiveness and expertise.

Professionalism and Transparency:

Maintain a professional and transparent tone throughout the video. Be honest and upfront about your product or service's capabilities and limitations. This builds trust and shows that you're not afraid to be open and honest with your audience.

Conversion-Driven Video Strategies

Conversion-Focused Brand Positioning Video

A conversion-focused brand positioning video is designed to not only Engage Viewers but also motivate them to take specific actions that align with your business goals.

Start with a clear and compelling call to action, explicitly stating what you want viewers to do after watching the video. For example, if you want viewers to sign up for a free trial, include a prominent call to action button at the end of the video that directs them to the signup page.

Emphasize the unique benefits of your product or service, focusing on how it solves specific customer pain points. If you're selling a productivity app, highlight how it can help users save time, reduce stress, and improve their work-life balance.

Showcase real-world examples of your brand's impact, demonstrating how you've helped other customers achieve success. For example, you could feature a case study of a client who used your product to increase their sales by 20%.

Use a clear and concise message, avoiding jargon or overly complex language that might confuse viewers. Focus on communicating the key value proposition and benefits in a way that is easy to understand and remember.

Boost Sales with Brand Positioning Videos

Use the video as a compelling introduction during sales calls, sparking interest and providing a foundation for further conversation. For example, a sales representative could send the video to a prospect before a call, allowing them to familiarize themselves with the company and its offerings.

Prospect Engagement:

Share the video with prospects on social media or via email, offering a glimpse into your brand and its value proposition. This can be particularly effective for nurturing leads and building relationships with potential customers.

Website and Landing Page Enhancement:

Embed the video on your website and landing pages, capturing the attention of potential customers who are actively researching your offerings. This provides them with a visual overview of your brand and its value proposition, increasing their engagement and interest.

Addressing Common Questions:

Use the video to address frequently asked questions about your product or service, providing concise and engaging answers that save your sales team time. This allows them to focus on more complex questions and build stronger relationships with prospects.

Case Study: Starbucks' "Meet the Farmers" Video Series

Objective: To build trust and transparency with customers by showcasing the Ethical Sourcing practices behind their coffee beans.

Strategy: Starbucks collaborated with a documentary filmmaker to create a series of short videos that followed the journey of their coffee beans from farm to cup. The videos featured interviews with farmers, highlighting their stories and the challenges they face.

Execution: The Meet the Farmers series was launched on Starbucks' website and social media channels. The company also partnered with select media outlets to promote the series and reach a wider audience.

Results: The Meet the Farmers series was a success, generating positive feedback from customers and increasing trust in Starbucks' sourcing practices. The videos garnered millions of views and helped to drive sales of Starbucks' ethically sourced coffee.

Key Takeaways:

• Collaborating with experts can create high-quality content that resonates with audiences.
• Transparency and authenticity are key to building trust with customers.
• Video content can effectively showcase a brand's values and commitment to ethical practices.

Case Study: Dollar Shave Club's "Our Blades Are Fing Great" Video

Objective: To disrupt the traditional razor industry and establish Dollar Shave Club as a fresh, innovative brand.

Strategy: Dollar Shave Club created a humorous and irreverent video that poked fun at the traditional razor industry and highlighted the value proposition of their subscription-based service. The video was designed to go viral and capture the attention of a younger, digitally savvy audience.

Execution: Dollar Shave Club released their Our Blades Are Fing Great video on YouTube and social media. The video quickly went viral, generating millions of views and becoming a cultural phenomenon.

Results: Dollar Shave Club's Our Blades Are Fing Great video was a huge success, generating significant brand awareness and driving massive subscriber growth. The video helped to establish Dollar Shave Club as a disruptive force in the razor industry and solidified its position as a leader in direct-to-consumer marketing.

Key Takeaways:

• Differentiation is key to standing out in a competitive landscape.
• Humorous and irreverent video content can resonate with younger audiences.
• Viral video marketing can generate significant brand awareness and drive sales growth.

Case Study: Airbnb's "Live Anywhere" Campaign

Objective: To inspire travel and showcase the diverse experiences available through Airbnb.

Strategy: Airbnb partnered with various content creators and influencers to produce a series of short-form videos highlighting unique destinations and experiences offered on their platform. The campaign emphasized the theme of Live Anywhere, encouraging viewers to explore new places and embrace the spirit of adventure.

Results: The Live Anywhere campaign achieved significant success, demonstrating the power of video collaboration:

• Increased Brand Awareness: The campaign generated widespread awareness for Airbnb, reaching a broader audience through Influencer Marketing and social media distribution.
• Elevated Engagement: The engaging video content sparked conversations and interactions among viewers, fostering a sense of community and shared travel experiences.
• Boosted Bookings: The campaign directly contributed to an increase in bookings on the Airbnb platform, demonstrating the effectiveness of inspiring travel through compelling video content.

Key Takeaways: Airbnb's collaboration with content creators and influencers resulted in a successful campaign that amplified brand awareness, engagement, and ultimately, bookings.

How brand positioning video examples are curated?

We dove deep into brand positioning videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand positioning videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and differentiation of the brand's value.
7.Competitive Landscape Determining how the video positions the brand against competitors.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Brand Story Videos
3. Customer Testimonials
4. Visionary Statements
5. Comparative Ads

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand positioning video examples 2024, n=13636 videos within duration <3 mintues, across industries.