Imagine your brand message, not as static text, but as a vibrant, engaging movie. What if you could instantly capture attention and leave a lasting impression? I am excited to share, today, in this article, our exploration of how branded motion graphics videos are transforming the way businesses connect with their audiences. What we'll discover is the power of visual storytelling to boost engagement and drive results.
This article showcases 30 impactful examples of branded motion graphics videos, demonstrating the incredible power of visual communication. We'll delve into the data that proves video's effectiveness, exploring how it enhances customer experience, fuels growth, and ultimately, drives conversions. Prepare to be inspired by the innovative ways brands are using video to connect, engage, and achieve remarkable results.
38% of all videos created in 2023 were educational and instructional videos.
40% of video marketers use video performance data to gauge their videos' role in hitting marketing goals.
20% of video marketers use video performance data to track the impact of video on a web page.
These statistics reveal a clear trend: video is not just a nice-to-have, it's a must-have. Branded motion graphics videos, in particular, offer a unique opportunity to educate, engage, and convert your audience. In this article, we're highlighting 30 Impactful Branded Motion Graphics Video examples that immediately captivated us and inspired our curiosity
In this Branded Motion Graphics Video, we are instantly drawn to the engaging animation and vibrant colors, highlighting the benefits of mri software. We loved the way Live Work Play unfolds visually, underscoring the software's transformative impact on communities. The clear messaging, combined with the upbeat music, creates a compelling story that resonates with real estate professionals and tenants alike. The video's modern aesthetic and fast-paced rhythm effectively communicate the value proposition of mri, making it a must-watch.
What We Can Learn
Bright colors and snappy visuals grab attention, making your message stick.
This video is a masterclass in simplifying complex topics. It takes a concept like RECs, which can be intimidating, and makes it immediately understandable. The vibrant 3D graphics and smooth animation are captivating, bringing the story to life. The isometric perspective is a stroke of genius, offering a unique and engaging view of the interplay between energy sources, businesses, and a greener future.
The video's positive tone and upbeat music create a truly inspiring experience. It's not just informative, it's uplifting. This is a perfect example of how branded motion can capture attention, convey crucial information, and leave a lasting impact.
What We Can Learn
Design your animation to evoke the feeling of a well-organized day, prompting viewers to learn more.
Data is the fuel for growth, but managing it can be a nightmare. Disparate data sources create chaos, making it hard to see the big picture. Brand motion graphics can be a powerful tool to address this challenge, bringing order to the chaos and showcasing a clear solution.
Minimalist aesthetics and clever visual metaphors make complex concepts accessible, while upbeat music creates a positive, future-focused tone. This approach connects with the audience by addressing a common pain point and presenting a compelling solution. The video positions the company as a data authority, inspiring viewers to discover similar solutions for themselves.
What We Can Learn
Craft visuals that evoke the feeling your brand promises, creating an emotional connection.
From the initial seed to the flourishing cityscape, this Branded Motion Graphics Video takes viewers on a captivating journey of growth and innovation. The video's visual language is striking, using bold colors and simple animations to effectively communicate the company's message of sustainability and global impact. The animation style is both engaging and informative, illustrating the company's commitment to environmental practices, technological advancements, and community development.
The video's strong storytelling capabilities, combined with a clear and concise voiceover, guide viewers through the company's core values and their commitment to a sustainable future. The video is a prime example of how to translate complex concepts into easily digestible and visually compelling content, leaving viewers with a positive and lasting impression.
What We Can Learn
Bold visuals + simple animation = easy understanding and recall.
Superfluid's Branded Motion Graphics Video effortlessly visualizes the future of finance. The seamless integration of 2D and 3D animation captures the essence of real-time money streams, creating a mesmerizing and informative experience. The dynamic transitions and vibrant color palette keep viewers engaged, leaving a lasting impression.
The video's clever use of visual metaphors, such as flowing lines representing frictionless transfers and rotating gears depicting automation, enhances understanding of Superfluid's technology. The concise and impactful messaging complements the striking visuals, effectively conveying the platform's revolutionary approach to payment systems.
What We Can Learn
Pair dynamic visuals with concise messaging to clearly communicate your value proposition and inspire action.
The opening animation of the credit card swipe in this branded motion graphics video instantly grabs attention, highlighting the digital nature of our world. We all rely heavily on data, and this video cleverly illustrates the vulnerability of that dependence. The sleek, modern aesthetic, with vibrant blues and purples, adds a touch of sophistication.
The scene where a pin-shaped hot air balloon pops, symbolizing data loss, is impactful and memorable. ManageEngine's message is crystal clear: be prepared and safeguard your valuable data. The video serves as a potent reminder of the importance of backups in our increasingly data-driven lives.
What We Can Learn
Tell a concise story; it builds connection and drives engagement.
The effectiveness of this branded motion graphics video lies in its ability to simplify a complex topic. By using a striking visual language, Enel Green Power makes the concept of RECs immediately digestible. We all appreciate clear communication, and this video excels at it, using vibrant 3D graphics and smooth animation to bring the story to life. The isometric perspective provides a unique and engaging view of the interplay between energy sources, businesses, and ultimately, a greener future.
The video's positive tone and upbeat music enhance the viewing experience, making it not just informative, but also inspiring. This example highlights how a well-crafted branded motion graphics video can capture attention, convey crucial information, and leave a lasting impact.
What We Can Learn
Create a positive, inspiring video that helps people easily grasp your message.
We admire the engaging narrative woven through the Capital One Branded Motion Graphics video. It masterfully captures the evolution of payment, from chariots to the convenience of debit cards. We love the distinct, vibrant animation style and playful character designs, which effortlessly blend history with modern technology.
Capital One's focus on zero fraud liability and the simplicity of locking/unlocking your card shines through clever visual metaphors and concise UI depictions. The upbeat music perfectly complements the overall positive and empowering message, creating a memorable viewing experience that truly resonates.
What We Can Learn
Weave a clear story. viewers connect with narratives, boosting engagement.
PRO BTP's branded motion graphics video effectively communicates the value of their healthcare services. From the moment the 3D logo assembles, to the dynamic cityscape scenes, we all are immediately captivated by the vibrant visuals and upbeat music. The video's innovative approach seamlessly blends information and entertainment, demonstrating PRO BTPs expanded coverage.
By cleverly representing different healthcare professionals and services within a playful cityscape, the video highlights the accessibility and affordability of PRO BTPs offerings. We are impressed by the seamless integration of text overlays and graphics, which keeps us informed without overwhelming the visual narrative.
What We Can Learn
Integrate diverse characters representing your target audience to foster connection.
10. Process Street Branded Motion Graphics Showcase
In this dynamic video for Process Street, we see the power of simple design amplified by clever animation and thoughtful sound design. The upbeat music and engaging voiceover instantly draw you into the narrative, as a woman demonstrates how Process Street simplifies workflow management. The seamless transitions and animated checklists create a visually engaging experience.
The confetti explosion, celebrating the completion of an Information Security Audit, is a playful touch that underscores the satisfying nature of achieving goals with Process Street. We all crave that feeling of accomplishment, and this branded motion graphics video brilliantly captures it, inspiring viewers to seek similar efficiency in their own work.
What We Can Learn
Let your video tell a story. people remember stories more than facts.
11. Dun & Bradstreet Animated Data Visualization Video - Showcase design aesthetics implicitly
Data fuels growth, but we all know managing it can be challenging. This branded motion graphics video for Dun & Bradstreet showcases how their Master Data solutions bring order to the chaos of disparate data sources. We love how the minimalist aesthetic and clever visual metaphors make complex concepts accessible, while the upbeat music maintains a positive, future-focused tone.
Its a brilliant demonstration of how to connect with an audience by addressing a common pain point and presenting a clear, compelling solution. Dun & Bradstreet positions itself as a data authority, inspiring viewers to discover a similar video solution for themselves.
What We Can Learn
Tell a story with your graphics; it makes your brand more relatable and builds trust.
FSGImpact is a company that helps organizations tackle complex social problems. The video is designed to introduce the concept of collective impact and explain how it works.
Video Design - The video uses a simplified, modern, and appealing visual design. Bright color palettes are used throughout the video, with bold graphics, flat illustrations, and animations. The use of flat design, simple, crisp animations, and a limited number of colors throughout the video makes it a great Branded Motion Graphics Video. It's a great example of how you can use visual design and animation to explain a complex topic in a way that is easy to understand.
The video effectively conveys the message by using a clear and simple narrative. It uses simple visuals to show the challenges of tackling complex social problems individually, and the effectiveness of working together through collective impact. The animation and visual design are simple and effective, capturing the attention of the audience and driving them towards the call to action. The overall tone of the video is upbeat and optimistic, reflecting the positive results that can be achieved through collaboration.
In this branded motion graphics example, we explore VoltaChem's innovative approach to sustainable chemical production. The video captivates with sleek isometric 3D animations that effortlessly transition between key scenes. VoltaChems commitment to decarbonization is clearly illustrated, showcasing the transformation of traditional chemical plants into eco-conscious powerhouses utilizing renewable energy.
We love how the video highlights the power-to-chemicals program and its development of electrochemical reactors. Close-up shots of molecules moving through pipelines beautifully demonstrate the practical applications of these advancements in everyday products. This compelling visual narrative, coupled with a futuristic soundtrack, inspires confidence in VoltaChem's vision for a greener chemical industry.
What We Can Learn
Demonstrate the "before & after" of your product's impact, driving conversions.
Kubota is working to achieve solutions related to food, water, and the environment. This video is designed to introduce their long-term vision for becoming a Global Major Brand, a company that can make the greatest contribution to society.
Video Design - The video starts with a modern animation style, focusing on global social issues like climate change, food shortages, and urban sprawl. It transitions to a timeline that highlights their long history of innovation, showcasing their contributions to supporting life in fields of food, water, and the environment.
Motion Graphics Video for Marketing uses a minimalist design style with a strong focus on clean lines, bold typography, and vibrant turquoise colors. The video's simple yet elegant visual style effectively conveys the importance of sustainability and their commitment to solving complex social issues. The animation design emphasizes their long history of innovation and their mission to be a global leader in creating solutions that contribute to a better world. The use of bold, concise graphics and a calming tone helps establish a sense of trust and confidence in their vision and commitment to a sustainable future.
MSD Careers highlights the importance of their marketing team in driving success. The video is designed to showcase the team's role in finding new business and growth opportunities, and understanding the needs of medical professionals and patients.
Video Design - The video utilizes a vibrant and stylized design with bold colors, flat cartoon-like characters and simple animations, creating an engaging, modern, and impactful Branded Motion Graphics Video. This design style communicates the company's commitment to innovation and inclusivity, which are essential qualities for a company developing life-saving medications and vaccines.
This playful, colorful and approachable design effectively communicates the video's goal of attracting potential employees to join the company. The vibrant animation style helps make the message feel more approachable and accessible, while still maintaining a professional tone that resonates with the target audience. The video emphasizes the collaborative nature of the marketing team, and how they work across various departments to achieve common goals. The use of simple animations, like characters moving puzzle pieces together, underscores this theme, and creates a positive and energetic tone. This ultimately strengthens the video's narrative and helps to reinforce the company's brand identity.
This branded motion graphics video paints a compelling vision of the future, where data seamlessly integrates with urban infrastructure. The video's aesthetic appeal, with its sleek animation and vibrant colors, instantly captures attention. The strategic use of 2D animation, combined with subtle 3D elements, creates a visually engaging experience.
The video effectively showcases how real-time data empowers city managers to make informed decisions. It highlights how smart city solutions can address challenges related to energy efficiency, traffic congestion, and public safety. This branded motion graphics video is a compelling example of how to translate complex technical information into a captivating narrative.
This video is a fantastic example of how energy impacts economic opportunity. It's a powerful story, and the design really elevates it.
Video Design - The video uses a minimalist and vibrant color palette, with flat geometric shapes and stylized visuals. This approach enhances readability and engagement, making the message clear and impactful. The clean design reflects the company's values and goals, creating a sophisticated and engaging tone.
This is a great example of Branded Motion Graphics, showcasing how impactful and engaging this style can be. It's a great inspiration for any video campaign that wants to communicate a powerful message in a visually compelling way.
We're captivated by how this branded motion graphics video seamlessly blends storytelling with impactful visuals. The narrative arc from bartering to modern finance culminates in COTI's innovative payment solution, making it instantly relatable. We find the use of visual metaphors, like shaking hands for trust, particularly effective in conveying the key message of secure, reliable transactions.
The video masterfully balances information with visual appeal. The clean, minimalist design and vibrant colors create a memorable viewing experience. COTI's vision of empowering users with faster, more affordable payments resonates deeply. This example inspires us to explore the possibilities of branded motion graphics videos for communicating complex ideas with clarity and impact.
What We Can Learn
Balance information with engaging visuals for a captivating, memorable experience.
In the realm of branded motion graphics videos, this Gemalto example is an absolute standout. We love the way it expertly combines 3D animation, motion graphics, and data visualization to communicate the complex functionalities of their drone security solutions. The visuals are crisp, modern, and instantly engaging, making even technical concepts easily digestible for a broader audience.
The fast-paced editing and upbeat music keep the video dynamic and captivating, reflecting the agility and innovation of Gemaltos approach. The clever use of UI elements and HUD graphics adds a layer of realism and sophistication, creating a seamless blend of the tangible and digital worlds. It's a powerful testament to how a well-crafted video can transform a complex narrative into a compelling visual experience.
What We Can Learn
Incorporate UI elements for a realistic, engaging experience.
In this motion graphics video for brand storytelling, we present a compelling narrative of industrial transformation, emphasizing the urgent need for sustainable solutions. The striking visuals, starting with a burning Earth, highlight the critical role industry plays in climate change and immediately capture attention. Atlas Copco's Smart Integrated Assembly offers manufacturers a powerful concept for embracing a smarter, greener future.
We love how the video seamlessly moves from macro to micro perspectives, visualizing complex data with dynamic 3D elements and motion graphics. It showcases Atlas Copco's commitment to innovation while inspiring viewers to join the journey towards Industry 4.0, leaving them with a sense of hope and purpose.
What We Can Learn
Craft a narrative arc that builds emotional connection, driving viewer engagement.
Noonday Collection is a community that empowers women to make an income by selling handmade jewelry, accessories, home goods, and gifts. The video is designed to show how the company is building a flourishing world by connecting women to Artisans around the world.
Video Design - The video uses simple graphic design, flat color, and animated elements. The visual style is simple and elegant, making it an effective Motion Graphics Video for Technology. The video showcases the company's vision of a flourishing world. The animated illustrations of the woman in the video create a powerful and relatable story for the viewer.
The video effectively communicates its objective, which is to persuade women to join the community. The visual design and animated elements create a positive and inspiring tone that resonates with the viewer and showcases the company's commitment to social impact. The use of illustrations and simple animations helps to create a narrative that is both engaging and relatable, effectively communicating the message of empowerment and positive change.
CRRC provides intelligent operation and maintenance solutions for railway vehicles. The video explains how their cutting-edge technology can be used to realize dynamic management.
Video Design - The video is a well-crafted Motion Graphics Video Production. It uses simple yet engaging animations, clean graphics, and a color palette of blue and white. The visual elements combined with a fast-paced narrative create an engaging user experience.
The visual style effectively communicates the objective of the video. It highlights the importance of dynamic management in the railway industry. The tone of the video is confident and informative, demonstrating that the company is a leader in this field and capable of providing solutions to the modern railway industry's challenges.
GE is committed to providing lower-carbon solutions to help in the fight against climate change. This video explains how gas power can be used to support renewable energy and help reduce emissions.
Video Design - The video has a clean and modern design style, featuring a combination of animated graphics and text overlays. Bright colors and simple visuals make the information easy to understand, while animated elements, like spinning wind turbine blades, add energy and movement, making the video more engaging.
This Motion Graphics Video for Lead Generation effectively communicates the company's commitment to creating a more sustainable energy future. The use of bright and positive colors gives the video a hopeful tone, while the animations highlight the need for a more dynamic and forward-thinking approach to energy production. By highlighting the complementary nature of gas power and renewable energy, the video demonstrates how the company is helping to drive a more decarbonized energy future.
Housing affordability is a major challenge, and this video does a great job of highlighting the problem. It uses simple, straightforward illustrations and text to convey information, making it easy for viewers to understand the issue. The use of bright, contrasting colors adds visual interest and helps emphasize key points.
Video Design - The visuals are well designed, engaging the viewer in the video's narrative. A simple color palette, bright contrast colors, use of icons for key concepts, and the animation style make it a good Motion Graphics Video for Technology.
The video's narrative emphasizes the need for solutions that address the challenges faced by many. It uses a hopeful and optimistic tone to communicate the message that a better future for housing is possible. The video's visual style effectively communicates the importance of affordable housing and the company's commitment to addressing the issue.
World Microbe Forum is a global platform where microbiologists collaborate to discuss innovative research. The video is designed to promote the forum and encourage participation.
Video Design - This Branded Motion Graphics Video utilizes simple and engaging animation. The characters are drawn in a minimalistic style, and the colors are bright and bold, creating a visually appealing and modern design. A mix of abstract shapes and geometric lines adds a dynamic visual layer to the video. The video also effectively utilizes color to differentiate between the key ideas of the forum, creating a more memorable experience for the viewer.
The video's visuals clearly reflect the forum's objective: to connect microbiologists globally and address pressing challenges. The animated world map highlights the international scope, while the characters showcasing online research and communication underscore the online format of the event. The video's optimistic and energetic tone successfully captures the enthusiasm for scientific advancement and the promise of a collaborative future.
Avast is a digital security solution that provides a safe and secure digital world for everyone. The video showcases how Avast has grown and connected people globally.
Video Design - This is a Motion Graphics Video for Technology that uses simple illustrations to represent people from different walks of life. The style is minimalist and features bright colors for a playful look. This creates a strong and vibrant visual style that resonates with the audience.
The video highlights how Avast helps people connect and stay safe in the digital world. The use of simple line drawings and bright colors creates a friendly and approachable tone. This makes the video engaging for viewers and effectively communicates the brand's message of creating a digital world that works for everyone.
This video is a powerful example of how motion graphics can be used to effectively onboard customers. It's a visually stunning piece that clearly communicates the value proposition of the product. The use of vibrant colors, modern minimalist design, and clean graphics creates a compelling and engaging experience for the viewer.
Video Design - The video uses bold text, smooth animations, and dynamic transitions to make the message clear. The animation of web browser windows highlights the software's functionality and the ability of the platform to work with any website or application. The overall style of the video, from the choice of font to the visual effects, communicates a professional and user-friendly tone.
The video ends with a clean shot of the logo and name, effectively establishing the brand's identity and clearly conveying its core message to the intended audience. This video is a great example of how Motion Graphics Video for Customer Onboarding can be used to create a memorable and impactful experience for viewers.
Acuity empowers clients to do more with less. This video is designed to highlight the need for businesses to evolve and transform to meet changing demands.
Motion Graphics Video for Advertising utilizes a modern and engaging visual style. It incorporates a clean and minimalist aesthetic, featuring line art and simple animations. Vivid color palettes, blue and orange, and a combination of abstract graphics and geometric shapes create a visually dynamic experience.
Video Design - The video uses minimal text, focusing on imagery and a concise narrative. The design is well-suited for a tech-savvy audience and showcases a commitment to quality, innovation, and growth. The video effectively conveys the need for organizations to adapt and evolve by using imagery that symbolizes growth, innovation, and disruption.
Deloitte's Alpha Platform is a digital transformation accelerator that helps businesses launch new propositions within three months. The video is designed to highlight the platform's ability to speed up digital transformation by using pre-integrated, cloud-native components.
Video Design - This Motion Graphics Video for Technology showcases the platform using a simple and playful animation style. A 3D character, styled in blue and white, acts as the visual guide through the video, highlighting the platform's benefits. Clear and concise visual cues, such as the 3D character's facial expressions and gestures, help to communicate the platform's value proposition.
The animation style effectively creates a friendly and engaging tone. Simple graphics, such as clouds, money symbols, and animated icons, reinforce the message that the platform is easy to use. The company effectively employs a clean, minimalist, and playful design style that successfully presents the platform.
BDO is a company offering professional services, including accounting, risk advisory, and forensic investigations. This video is designed to showcase the range of services BDO offers, and to attract potential employees.
Video Design - This Branded Motion Graphics Video effectively communicates the diverse range of BDO services through a compilation of quick cuts. BDO uses a design style that is modern, clean, and straightforward, emphasizing the sophistication of the company and its services. The use of text overlays, combined with quick shots of people working on projects, is a compelling strategy to showcase the diverse nature of the company.
The video is designed to be engaging, with a fast pace and high-quality graphics. This video effectively communicates BDO's message of being a forward-thinking and dynamic organization, attracting individuals who want to be part of a company that is constantly evolving and innovating. The use of clean text overlays, and graphic animations is a good choice to make the video appealing to BDO's target audience. It highlights the value of BDO's services, and drives the desired call to action to learn more about BDO careers.
FAQ
How can branded motion graphics videos help me achieve my specific marketing objectives?
Motion graphics videos can clarify complex ideas, boost brand recognition, and drive engagement. Define your objectives – lead generation, product explanation, or brand building – and tailor your video accordingly.
What are the different styles of branded motion graphics videos, and which one best suits my brand's personality?
Motion graphics styles range from minimalist to vibrant. Choose a style that reflects your brand's personality and resonates with your audience. Consider your brand's visual identity and target demographic.
How can I effectively use branded motion graphics videos throughout my sales funnel to nurture leads and drive conversions?
Use motion graphics throughout your sales funnel. Explainer videos on landing pages, testimonials in emails – targeted content for each stage nurtures leads and drives conversions. Map your customer journey.
What is a realistic budget range for producing a high-quality branded motion graphics video that meets my needs?
High-quality motion graphics videos typically range from $1,000 for basic designs to $6,000+ for complex, photorealistic productions. Request a tailored quote based on your specific needs.
What is the typical production timeline for a branded motion graphics video, and how can I plan accordingly?
Production timelines typically span 3-8 weeks, depending on complexity and revisions. Establish clear milestones and communication channels for timely delivery. Plan your project accordingly.
How can I adapt inspiring branded motion graphics video examples from other companies to create a unique and impactful video for my brand?
Inspiration is valuable, but originality is key. Adapt inspiring examples to create a unique video that reflects your brand. Leverage existing assets and brand guidelines for consistency.
What existing brand assets (logo, color palette, fonts, etc.) can I leverage to maintain consistency and strengthen brand identity in my video?
Maintain brand consistency by integrating your logo, color palette, and fonts. This strengthens brand identity and reinforces your message across platforms.
What are the key elements that contribute to a successful and engaging branded motion graphics video?
A successful motion graphics video combines a compelling script, captivating visuals, engaging animation, and a clear call to action. Craft each element meticulously for maximum impact.
How can I find and select a reputable motion graphics video production company that understands my vision and can deliver exceptional results?
Select a production company with a proven track record, diverse portfolio, and client-centric approach. Look for transparent communication, collaborative workflows, and a commitment to quality.
What are the essential questions I should ask a potential production company to ensure they are the right fit for my project?
Ask potential production companies about their industry experience, pricing structure, revision process, and communication methods. Ensure they are the right fit for your project.
How can I effectively communicate my feedback and collaborate with the production team throughout the video creation process?
Effective collaboration is essential. Utilize platforms like Google Docs, Sketchfab, and Slack for seamless communication and feedback throughout the video creation process.
What are the best practices for writing a compelling script that effectively conveys my brand message and resonates with my target audience?
A compelling script clearly communicates your message, resonates with your audience, and drives action. Collaborate with your team to develop a script that achieves your objectives.
How can I ensure the visuals, animation, and overall aesthetic of the video are captivating and effectively communicate my brand's story?
Captivating visuals, animation, and an overall aesthetic effectively communicate your brand's story. Skilled designers and animators can bring your vision to life.
What is the role of music and sound design in enhancing the emotional impact and overall effectiveness of my branded motion graphics video?
Music and sound design enhance emotional impact and overall effectiveness. Carefully select audio that complements visuals and reinforces your message.
How can I repurpose my branded motion graphics video across various marketing channels (website, social media, email, etc.) to maximize its reach and impact?
Repurpose your video across various marketing channels – website, social media, email – to maximize reach and impact. Optimize the video for each platform's specifications.
How to plan and optimize Branded Motion Graphics Videos?
Emotional Resonance: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids leveraged this insight for a non-profit client. We created a motion graphics video highlighting individual stories of resilience, inspiring viewers to donate and volunteer. This led to a 25% increase in donations compared to the previous campaign.
Actionable: Empower audiences by connecting with their emotions.
Accessible Design: "The only thing worse than being blind is having sight but no vision." - Helen Keller. Advids incorporated this wisdom for a healthcare client, ensuring their motion graphics video about diabetes management was accessible to viewers with visual impairments through careful color choices and audio descriptions. This broadened their reach and demonstrated their commitment to inclusivity.
Actionable: Design with accessibility in mind to reach a wider audience.
User-Centric Approach: "Good design is about process, not product." - Jared Spool. Advids adopted this philosophy for an e-commerce client. We conducted user research to understand their target audience's preferences before creating a motion graphics video showcasing product features. This resulted in a 15% increase in click-through rates to the product page.
Actionable: Prioritize user research to inform design decisions.
Brand Authenticity: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids embraced this for a food and beverage client, developing a motion graphics video that told the story of their brand's origins and values. This resonated deeply with their target audience, increasing brand awareness and customer loyalty.
Actionable: Communicate brand values through authentic storytelling.
Data-Driven Creativity: "Analytics without action are just numbers." - Alistair Croll. Advids applied this principle for a real estate client. We tracked key metrics throughout the campaign for their motion graphics video showcasing property listings, allowing us to optimize the video's performance in real-time and achieve a 20% increase in lead generation.
Actionable: Use data to inform creative decisions and optimize results.
Why Advids for Branded Motion Graphics Video?
At Advids, we specialize in crafting high-quality, original Branded Motion Graphics Video. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation that delivers exceptional results.
Unlocking the Potential of Branded Motion Graphics Video:
Customized Solutions: From explainer videos to character animations, we tailor each Branded Motion Graphics Video project to reflect your brand, style, and target audience. Creative Storytelling: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We leverage industry-leading software and techniques to ensure visually stunning videos with lasting impact.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Branded Motion Graphics Video. We've completed over 345 successful Branded Motion Graphics Video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life through animation. Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Partnership for Exceptional Results:
Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision is accurately realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Branded Motion Graphics Video.
Ready to unlock the potential of Branded Motion Graphics Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Branded Motion Graphics Video?
A Branded Motion Graphics Video is a type of video that uses animation, graphics, and sound to communicate a brand's message in a visually engaging and memorable way. It's a powerful marketing tool that can be used to increase brand awareness, explain complex ideas, showcase products or services, and build emotional connections with audiences.
Branded Motion Graphics Videos are versatile and can be used for a variety of purposes, including product demos, explainer videos, social media ads, website banners, and email marketing. They can also be used to create compelling brand stories, drive conversions, and support B2B marketing efforts.
What do top Branded Motion Graphics Videos have in common?
Visual Storytelling - A compelling narrative that resonates with viewers.
Clear Call to Action - A direct prompt for viewers to take the desired action.
Brand Consistency - A cohesive visual style that reinforces brand identity.
Targeted Messaging - A message tailored to the specific needs and interests of the target audience.
Visual Hierarchy - A clear and organized visual structure that guides the viewer's attention.
Color Palette - A vibrant and impactful color scheme that reflects the brand's personality.
Typography - A legible and visually appealing font that enhances readability.
Motion Graphics Style - A unique and engaging animation style that sets the video apart.
Visual Effects - Special effects that enhance the visual impact and storytelling.
Character Design - Memorable and relatable characters that embody the brand's personality.
Background Design - A visually appealing and relevant background that complements the animation.
What makes Branded Motion Graphics Video effective?
Captivating approach to marketing, Branded Motion Graphics Videos are driven by a design to engage viewers and communicate a brand's message in a memorable and impactful way.
Intriguing Branded Motion Graphics Videos are a powerful tool for capturing attention and conveying information in a visually engaging format. They leverage the power of animation, graphics, and sound to create a compelling narrative that resonates with viewers and leaves a lasting impression.
Effective Branded Motion Graphics Videos are a valuable asset for modern marketing, enabling brands to connect with their target audience on a deeper level and achieve their marketing goals.
How long should your Branded Motion Graphics Video be?
A crucial consideration in creating effective Branded Motion Graphics Videos is determining the ideal length for your video. The optimal length for your video will depend on the platform, the target audience, and the specific message you are trying to convey. A well-planned approach to video length will ensure that your video is engaging, informative, and effective in achieving your marketing goals.
Pre-Production Considerations
What is the primary goal of the video?
What platform will the video be shared on?
What is the attention span of your target audience?
How much information needs to be conveyed?
What is the overall tone and style of the video?
What is the budget for the video production?
What is the timeline for the video project?
How to create Branded Motion Graphics Videos?
Creating Branded Motion Graphics Videos involves a combination of planning, design, and production. A strategic approach will ensure that your video is visually appealing, engaging, and effective in achieving your marketing goals.
Pre-Production
Define your target audience
Develop a clear concept and storyboard
Choose the right animation style
Select a suitable color palette and typography
Source high-quality visuals and sound effects
Write a compelling script and voiceover
Production
Create the animation
Add visual effects
Design the background
Compose the soundtrack
Edit and refine the video
Render and export the final video
Optimize for different platforms
Unleash Your Brand's Potential with Motion Graphics
Branded Motion Graphics Video offers a dynamic approach to marketing, delivering a range of benefits that elevate brand visibility and audience engagement.
Boosting Brand Awareness:
Motion graphics' Captivating Visuals and shareable format, particularly on social media platforms, can significantly expand your brand's reach and introduce it to new audiences.
Studies show that video content is shared 1200% more than text and images combined, highlighting its potential for amplifying brand awareness.
Increasing Engagement:
By presenting information in a visually stimulating and easily digestible format, motion graphics Capture Attention and encourage viewers to interact with your brand.
This heightened engagement translates to increased website traffic, longer viewing times, and a stronger connection with your message.
Driving Conversions:
Motion graphics can effectively communicate your Value Proposition and guide viewers towards desired actions.
By incorporating clear calls to action and showcasing product benefits in an engaging manner, you can motivate viewers to make purchases, sign up for newsletters, or explore your offerings further.
Improving Brand Recall:
The memorable nature of motion graphics, combining visuals, sound, and storytelling, enhances brand recall.
When viewers encounter your brand again, they are more likely to recognize and remember it, leading to increased brand recognition and a stronger brand identity.
Enhancing Storytelling:
Motion graphics provide a powerful platform for conveying your brand's story in a captivating and emotionally resonant way.
By using visuals, animation, and music, you can create a narrative that resonates with your audience and fosters a deeper connection with your brand.
Boost Engagement with Motion Graphics
Branded Motion Graphics Video offers a compelling avenue for enhancing Customer Engagement by delivering information in a visually appealing and interactive format that resonates with your audience.
Captivating Visuals:
Motion graphics leverage the power of visuals to capture attention and maintain viewer interest.
Dynamic animations, vibrant colors, and engaging characters can make complex information more accessible and enjoyable to consume, leading to increased engagement and knowledge retention.
Interactive Elements:
Incorporating Interactive Elements within your motion graphics, such as clickable buttons, quizzes, or polls, transforms passive viewing into an active experience.
This encourages viewers to participate, explore further, and personalize their interaction with your brand, fostering a deeper sense of connection.
Personalized Content:
Motion graphics can be tailored to specific audience segments based on demographics, interests, or purchase history.
By delivering personalized messages and visuals, you can create a more relevant and engaging experience for each viewer, increasing the likelihood of conversion and brand loyalty.
Emotional Connection:
Through carefully crafted visuals, music, and narrative, motion graphics can evoke emotions and forge a deeper connection with your audience.
By tapping into emotions like joy, excitement, or empathy, you can create a more memorable and impactful experience that resonates with viewers on a personal level.
Call to Action:
Motion graphics provide a natural platform for incorporating clear and compelling calls to action.
By using animated buttons, end screens with links, or voiceovers that encourage specific actions, you can guide viewers towards desired outcomes, such as visiting your website, making a purchase, or signing up for a newsletter.
Motion Graphics: Your Product's Visual Voice
Branded Motion Graphics Video offers a versatile toolkit for achieving various marketing objectives, with different video types tailored to specific goals and target audiences.
Product Demos:
Showcase your product's features and benefits in a visually engaging way. Instead of static images or lengthy text descriptions, motion graphics can bring your product to life, demonstrating its functionality and highlighting its unique selling points. This can lead to increased product understanding and higher conversion rates.
Explainer Videos:
Simplify complex concepts or processes into easily digestible visual narratives. Explainer Videos can be used to educate your audience about your product, service, or industry, breaking down intricate information into bite-sized pieces that are easy to understand and remember.
Social Media Ads:
Capture attention and Drive Engagement on social media platforms with short, eye-catching motion graphics. These ads can be used to promote your brand, products, or services, increasing Brand Awareness and driving traffic to your website or landing pages.
Website Banners:
Replace static banners with dynamic motion graphics to enhance your website's Visual Appeal and capture visitor attention. Animated banners can be used to highlight key messages, promote special offers, or guide visitors to specific sections of your website, improving user experience and engagement.
Email Marketing:
Incorporate motion graphics into your email campaigns to increase open rates and click-through rates. Animated GIFs or short video clips can make your emails more visually appealing and engaging, encouraging recipients to interact with your content and take desired actions.
Unleash Your Brand's Story Through Video
Branded Motion Graphics Video offers a powerful medium for crafting Compelling Brand Stories that resonate with your audience and build lasting connections.
Visual Storytelling
Motion graphics leverage the power of visuals to create a narrative that captivates and engages viewers. By using animation, imagery, and text, you can weave a story that showcases your brand's values, mission, and personality in a visually compelling way.
Emotional Resonance
Through carefully chosen visuals, music, and narrative, motion graphics can evoke emotions and forge a deeper connection with your audience. By tapping into emotions like joy, inspiration, or nostalgia, you can create a more memorable and impactful Brand Story that resonates with viewers on a personal level.
Brand Identity
Motion graphics provide a platform for reinforcing your brand identity through consistent visual elements. By using your brand's color palette, typography, and logo in your motion graphics, you can create a cohesive brand experience that strengthens brand recognition and builds trust.
Target Audience
Tailor your brand story to resonate with your specific target audience. By understanding your audience's demographics, interests, and pain points, you can Craft a Narrative that speaks directly to their needs and aspirations, fostering a stronger connection with your brand.
Call to Action
Conclude your brand story with a clear and compelling call to action. Encourage viewers to take the next step in their journey with your brand, whether it's visiting your website, following you on social media, or making a purchase.
Boost Conversions with Motion Graphics
Clear Call to Action
Incorporate a Clear and Concise Call to Action (CTA) within your motion graphics. Use animated buttons, end screens with links, or voiceovers that explicitly encourage viewers to take the desired action, such as Shop Now, Learn More, or Sign Up.
Targeted Messaging
Craft your message to resonate with your specific target audience and address their needs and pain points. By understanding your audience's motivations and desires, you can create motion graphics that speak directly to them and increase the likelihood of conversion.
Compelling Visuals
Use high-quality visuals and animation to capture attention and maintain viewer interest. Visually appealing motion graphics can make your message more memorable and persuasive, increasing the chances of viewers taking action.
Interactive Elements
Incorporate interactive elements, such as clickable buttons or quizzes, to encourage viewer participation and engagement. Interactive elements can make your motion graphics more dynamic and engaging, leading to higher conversion rates.
Landing Page Optimization
Ensure that your motion graphics link to a dedicated landing page that is optimized for conversions. The landing page should be relevant to the content of your video and provide a clear path for viewers to take the desired action, such as making a purchase or filling out a form.
Elevate Your B2B Launch with Motion Graphics
Showcase complex products or services in a clear and concise way.
Motion graphics can bring your product to life, demonstrating its functionality and highlighting its key features and benefits, making it easier for potential customers to understand its value proposition.
Case Studies
Present successful client stories in a visually compelling format.
Motion graphics can be used to highlight key results, client testimonials, and the overall impact of your product or service, building credibility and trust with potential customers.
Industry Insights
Share your expertise and thought leadership through Animated Infographics or explainer videos.
Motion graphics can be used to present data, trends, and insights in a visually engaging way, positioning your brand as a thought leader in your industry.
Thought Leadership
Establish your brand as a trusted source of information by creating motion graphics that address industry challenges and offer solutions.
By sharing your expertise and insights, you can build credibility and attract potential customers who are looking for thought leadership in your field.
Brand Awareness
Increase brand visibility and recognition within your target market.
Motion graphics can be used to create Engaging Content that is shared across various platforms, expanding your brand's reach and introducing it to new potential customers.
Elevate Customer Support with Video
Product Tutorials:
Create animated tutorials that guide customers through product setup, features, and troubleshooting.
Visual demonstrations can be more effective than text-based instructions, leading to faster problem resolution and reduced support tickets.
For example, a software company can create a series of short videos demonstrating how to use specific features, reducing the need for customers to contact support.
Troubleshooting Guides:
Address common customer issues with visually engaging troubleshooting guides.
Motion graphics can simplify complex technical issues, making it easier for customers to understand and resolve problems on their own.
FAQ Videos:
Answer frequently asked questions in a visually appealing format.
Motion graphics can make FAQs more engaging and easier to digest, reducing the need for customers to search through lengthy text-based resources.
Customer Onboarding:
Welcome new customers with engaging Onboarding videos that introduce them to your product or service.
Motion graphics can make the onboarding process more enjoyable and informative, increasing customer satisfaction and retention.
Brand Consistency:
Maintain a Consistent Brand Experience across all customer support channels by using branded motion graphics.
This reinforces your brand identity and builds trust with customers, ensuring a positive and cohesive support experience.
Elevate Your Product Launch with Motion Graphics
Branded Motion Graphics Video offers the opportunity to create high-quality content that captivates your audience and elevates your brand image.
Professional Design:
Invest in professional design and animation to ensure that your motion graphics are visually appealing and engaging.
High-quality visuals, smooth animation, and a consistent brand aesthetic will enhance your brand's credibility and professionalism.
Animation Techniques:
Utilize a variety of Animation Techniques to create dynamic and visually interesting content.
Explore different styles of animation, such as 2D animation, 3D animation, and stop-motion animation, to find the best approach for your brand and message.
Storytelling:
Craft a compelling narrative that resonates with your audience and effectively communicates your message.
Use visuals, music, and Voiceover to create a story that is both informative and engaging, leaving a lasting impression on viewers.
Visual Appeal:
Pay close attention to the visual elements of your motion graphics, including color palette, typography, and imagery.
Ensure that your visuals are consistent with your brand identity and create a cohesive and visually appealing experience for viewers.
Use your brand's logo, color palette, and typography consistently to reinforce your brand image and build brand recognition.
Unlocking Audience Insights Through Motion Graphics
Audience Engagement:
Track key metrics such as watch time, engagement rate, and click-through rates to understand how your target audience is interacting with your motion graphics.
This data can provide insights into their preferences, interests, and pain points.
Data Analysis:
Analyze the data collected from your motion graphics campaigns to identify trends and patterns in audience behavior.
This analysis can help you understand what types of content resonate most with your target audience and what areas need improvement.
Content Optimization:
Use the insights gained from audience engagement and data analysis to optimize your future motion graphics content.
Tailor your videos to better address your target audience's needs and interests, increasing engagement and driving better results.
Target Audience Segmentation:
Create different versions of your motion graphics tailored to specific segments of your target audience.
By understanding the unique characteristics of each segment, you can create more relevant and engaging content that resonates with their specific needs.
Brand Messaging Refinement:
Use audience feedback and engagement data to refine your Brand Messaging and ensure that it is effectively communicating your value proposition to your target audience.
Motion graphics can be a powerful tool for testing different messaging approaches and identifying what resonates most with your audience.
Motion Graphics: Your Product Launch Video Toolkit
Branded Motion Graphics Video offers a diverse range of video types, each tailored to specific marketing objectives and audience needs.
Explainer Videos
Simplify complex concepts or processes into easily digestible visual narratives. Ideal for educating your audience about your product, service, or industry, they break down intricate information into bite-sized pieces that are easy to understand and remember.
Product Demos
Showcase your product's features and benefits in a visually engaging way. Instead of static images or lengthy text descriptions, motion graphics can bring your product to life, demonstrating its functionality and highlighting its unique selling points. This can lead to increased product understanding and higher conversion rates.
Social Media Ads
Capture attention and drive engagement on social media platforms with short, eye-catching motion graphics. These ads can be used to promote your brand, products, or services, increasing brand awareness and driving traffic to your website or landing pages. They are particularly effective due to their short format and ability to quickly capture attention in fast-paced social media feeds.
Animated Infographics
Present data, statistics, and complex information in a visually engaging and easily digestible format. Animated infographics can be used to educate your audience, highlight key insights, and make data-driven arguments more compelling. They are ideal for sharing on social media, embedding in blog posts, or using in presentations.
Brand Storytelling Videos
Craft a compelling narrative that showcases your brand's values, mission, and personality. Brand Storytelling Videos can be used to connect with your audience on an emotional level, build brand loyalty, and differentiate your brand from competitors. They are often used on websites, social media, and in marketing campaigns to create a lasting impression on viewers.
Case Study: Spotify - "Spotify Wrapped"
Objective: To increase excitement and engagement for Spotify's annual Wrapped campaign, which celebrates users' listening habits.
Approach: Spotify created a series of engaging video content, including animated graphics, personalized playlists, and social media campaigns, to promote the Wrapped experience. The videos highlighted the unique listening habits of users and encouraged them to share their Wrapped results with friends.
Results: The Wrapped campaign was a huge success, generating significant buzz and driving user engagement.
Social Media Engagement: The campaign generated over 1 billion social media impressions and millions of shares.
User Engagement: Spotify saw a significant increase in user engagement with the Wrapped experience, including a 20% increase in playlist creation and a 15% increase in user-generated content.
Key Takeaways: Spotify's Wrapped campaign demonstrates the power of video in creating buzz and driving attendance for events. By leveraging engaging video content and personalized experiences, brands can connect with their audiences on a deeper level and generate excitement for their events.
Case Study: Nike - "Just Do It" Campaign
Objective: To amplify the reach and impact of Nike's Just Do It campaign, inspiring people to embrace their athletic potential.
Approach: Nike created a series of inspiring video content featuring athletes from diverse backgrounds, showcasing their dedication and perseverance. The videos were distributed across multiple platforms, including social media, television, and online streaming services.
Results: The Just Do It campaign was a global success, generating significant brand awareness and driving sales.
Brand Awareness: The campaign resulted in a 10% increase in brand awareness among target audiences.
Sales Growth: Nike experienced a 5% increase in sales following the launch of the campaign.
Key Takeaways: Nike's Just Do It campaign demonstrates the power of video in extending the reach and impact of marketing campaigns. By creating compelling and inspiring content, brands can connect with their audiences on an emotional level and drive positive results.
Case Study: Lego - "Rebuild the World" Campaign
Objective: To build a stronger community around the Lego brand and connect with audiences on a deeper level.
Approach: Lego launched a global campaign called Rebuild The World that encouraged people to use Lego bricks to express their creativity and build a better world. The campaign featured a series of heartwarming video stories showcasing the power of imagination and creativity.
Results: The Rebuild The World campaign was a success, generating significant engagement and building a stronger community around the Lego brand.
Social Media Engagement: The campaign generated millions of social media interactions, with users sharing their Lego creations and stories.
Community Growth: Lego saw a significant increase in membership in its online communities and fan groups.
Key Takeaways: Lego's Rebuild The World campaign demonstrates the power of video in building a community around a brand. By creating content that inspires and empowers audiences, brands can foster a sense of belonging and connect with their customers on a deeper level.
How branded motion graphics video examples are curated?
We dove deep into branded motion graphics videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic branded motion graphics videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Integration Examining how seamlessly motion graphics enhance brand storytelling and messaging. 7.Visual Identity Consistency Determining video alignment with brand's visual identity, logo usage, and overall aesthetic. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, branded motion graphics video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
