The digital landscape is more competitive than ever, with brands vying for attention in a sea of content. In this environment, static images and text-based messages often fail to cut through the noise. Motion graphics videos, however, offer a dynamic and engaging way to capture audience interest and deliver your brand message effectively.
The challenge for many brands lies in creating motion graphics videos that are both visually appealing and strategically aligned with their marketing goals. Simply producing a video is not enough; it needs to resonate with your target audience, convey your brand identity, and drive desired actions. For instance, a software company might use a motion graphics video to explain a complex technical process in a simple and engaging way, while a fashion brand might use it to showcase their latest collection with style and flair.
Motion graphics videos offer a versatile tool that can be applied across various marketing channels and touchpoints. They can be used in social media campaigns to increase engagement and brand awareness, embedded in email marketing to boost click-through rates, or featured on landing pages to improve conversion rates. Additionally, motion graphics videos can be incorporated into presentations, product demos, and explainer videos to enhance audience understanding and retention.
The applications of motion graphics videos extend beyond marketing and into other areas of business. For example, they can be used in employee training programs to deliver information in a more engaging and effective way, or in internal communications to foster a sense of community and shared purpose. Furthermore, motion graphics videos can be utilized in investor relations to present financial data and company performance in a clear and compelling manner.
With the ability to simplify complex ideas, evoke emotions, and leave a lasting impression, motion graphics videos have become an essential tool for modern brands. By leveraging the power of animation, storytelling, and visual design, businesses can create impactful video content that resonates with their audience and drives results. So, let's dive in and explore 30 inspiring examples of branded motion graphics videos that can supercharge your marketing efforts.
1. WOOD
This branded video promo showcases the wide range of services provided by Wood, a company specializing in cutting-edge interactive and software solutions. The animation takes the viewer on a journey through various industrial settings, highlighting Wood's expertise in different sectors.
The design style of the video is characterized by its clean and minimalist aesthetic. The use of a predominantly white and gray color palette with accents of purple and green creates a sense of sophistication and professionalism. The 3D wireframe models of industrial facilities, such as oil rigs and refineries, effectively convey the complexity of Wood's projects while maintaining a visually appealing simplicity. The animation seamlessly transitions between different perspectives, providing a comprehensive overview of Wood's capabilities.
By combining a minimalist design with informative visuals, the branded video effectively captures the essence of Wood's brand and its commitment to providing innovative solutions. The animation's clarity and focus on key details make it an excellent product demo explainer video, leaving viewers with a clear understanding of Wood's expertise and the value they bring to their clients.
2. Calendly
This video showcases the evolution of calendly, a scheduling solution, from its inception in 2013 to its current state in 2021. The branded motion graphic highlights the growth of the product and its customer base.
The explainer video emphasizes the simplicity and ease of use of calendly as a scheduling solution. The clean and minimalist design style effectively conveys the user-friendliness of the product. The use of bright colors and playful animations adds a touch of personality and reinforces the brand's focus on making scheduling enjoyable.
Overall, the video successfully communicates the value proposition of calendly as a scheduling solution that simplifies the process of finding time to meet. The design style effectively complements the message, creating a visually appealing and engaging experience for viewers.
3. MCL
Scofield digital storytelling produced a branded motion graphic for MCL restaurant & bakery, showcasing their noodle product. The branded video utilizes animation and creative technology to effectively communicate the brand's message and engage viewers.
The design style of the motion graphic is characterized by its use of vibrant colors, simple shapes, and playful animation. This approach creates a visually appealing and engaging experience for viewers, effectively highlighting the product and its benefits. The use of animation allows for a clear and concise explanation of the product, making it easy for viewers to understand.
In conclusion, scofield digital storytelling's motion graphic for MCL restaurant & bakery is an excellent example of how animation and creative technology can be used to create engaging and effective marketing materials. The video's design style is well-suited to the product and target audience, and it effectively communicates the brand's message.
4. FGV
This video is about how opportunity can help us focus and maintain a sense of purpose. It uses a simple, yet effective animation style to illustrate this point, making it a great example of a branded app explainer video.
The video's design is clean and uncluttered, with a focus on bold colors and shapes. This helps to keep the viewer's attention focused on the message, which is about the importance of opportunity. The use of animation also helps to make the branded video more engaging and visually appealing. The video uses a variety of visual metaphors to represent the concept of opportunity. For example, the use of a light bulb to represent an idea, and the use of a plant to represent growth.
Overall, the video's design is effective in communicating the message about the importance of opportunity. The simple motion graphics animation style, bold colors, and use of visual metaphors all work together to create a video that is both informative and engaging. This makes it a great example of a product demo explainer video.
5. MSD Careers
The video highlights the crucial role of the regulatory affairs team at MSD in ensuring that medical innovations, including medicines and vaccines, are compliant, safe, and effective. this team works diligently with regulatory agencies to secure approvals and deliver these essential treatments to patients who need them the most. their efforts bring hope to countless individuals around the world who are eagerly awaiting access to the right medical solutions.
This branded app explainer video's design style effectively complements its message of hope and progress. the use of clean lines, bold colors, and simple animation creates a visually appealing and engaging experience. the animation style is particularly noteworthy, as it strikes a balance between being informative and visually interesting. the subtle movements and transitions keep the viewer engaged without distracting from the core message. the color palette, dominated by shades of green and blue, evokes feelings of trust, reliability, and well-being, aligning perfectly with the video's focus on healthcare and patient well-being.
In conclusion, the video's design style effectively supports its message by creating a visually engaging and informative experience. the use of animation, color, and simple graphics helps to convey the importance of regulatory affairs in bringing hope to patients worldwide. the video successfully showcases MSD's commitment to innovation and patient care, leaving a lasting impression on the viewer.
6. ManageEngine
The video emphasizes the importance of data security and disaster recovery in today's digital world, where organizations are increasingly relying on data-driven systems. With the rapid digitization of businesses, ensuring data protection and implementing robust backup and recovery solutions is crucial. This branded SaaS explainer video's design style effectively conveys this message using a modern and engaging approach.
The use of vibrant colors, sleek animations, and clear iconography creates a visually appealing experience that captures the viewer's attention. The motion graphics animation of data flowing between different systems and the central cloud icon highlights the interconnectedness of data in today's digital landscape. The branded video's emphasis on data security is further reinforced by the use of visual metaphors, such as shields and locks, which symbolize protection and resilience.
Overall, the video's design style effectively complements its message, creating a compelling and informative experience for viewers. By combining engaging visuals with a clear and concise message, the motion graphic video successfully highlights the importance of data security and disaster recovery solutions, such as ManageEngine's RecoveryManager Plus or Network Configuration Manager, in today's digital age.
7. ENEL
Enel green power, a leader in renewable energy solutions, has released a compelling branded product explainer video that sheds light on renewable energy certificates (recs). the video delves into the intricacies of recs, addressing common questions and misconceptions surrounding their production, tracking, and role in the renewable energy market. this branded video cleverly utilizes motion graphics and animation to bring the concept of recs to life.
the video's design style effectively complements its informative nature. employing a minimalist 3d isometric approach, the visuals maintain a clean and uncluttered aesthetic. the use of vibrant colors, particularly blue and green, not only enhances visual appeal but also subtly reinforces the association with renewable energy and sustainability. the animation seamlessly guides viewers through the process of rec generation and utilization, with clear visual representations of solar panels, wind turbines, and the energy grid.
this approach ensures that complex concepts are conveyed in an easily digestible manner, making the video an excellent resource for those seeking to understand the workings of recs and their significance in the renewable energy landscape. by combining informative content with clear and concise 3d visuals, the branded product explainer video effectively educates viewers about the importance of recs in promoting and supporting renewable energy initiatives.
8. Capital One
With a Capital One debit card from Mastercard, you have an easy way to make everyday purchases or even large ones. Simply swipe, insert, or tap your debit card for anything from coffee to gas, and the money is pulled right from your account. And it's safer than cash as it comes with $0 fraud liability, text alerts and notifications, and you can lock or unlock your card right from your smartphone. Plus it's accepted anywhere Mastercard is in other words, worldwide. Lose the hassle of cash and enjoy the convenience of a Capital One debit card.
This branded product explainer video utilizes a minimalist and modern design style, which effectively complements its role as a product demo explainer. The color palette is predominantly blue, creating a sense of trust and security, aligning perfectly with the financial services being showcased. The use of simple shapes and flat illustrations helps to keep the focus on the key message, the ease and security of using a Capital One debit card. The motion graphics are smooth and engaging, guiding the viewer through the benefits of the product in a clear and concise manner.
By combining a clean aesthetic with informative visuals, the branded video successfully captures the essence of the Capital One debit card. The design choices effectively highlight the product's features, making it an excellent example of a product demo explainer video that is both visually appealing and informative.
9. MSD Careers
In clinical research, the mission is simple: to find new medicines and vaccines to improve and save lives, and share them with the people who need them as quickly and safely as possible. This means conducting world-class scientific research and meticulous trials - putting patients' wellbeing first every time. The branded product showcase video showcases the work of Clinical Research teams at MSD.
The video's design style is simple, clean, and modern, with a focus on bold colors and flat illustrations. The use of animation helps to bring the concepts of clinical research to life in a way that is both engaging and informative. The branded video also makes use of text overlays to highlight key points and statistics.
This combination of visuals and text helps to create a clear and concise message that is easy for viewers to understand. Overall, the design style of the motion graphic video is effective in communicating the importance of clinical research and the role that MSD plays in this field. The use of animation, bold colors, and flat illustrations helps to create a visually appealing and engaging video that is both informative and persuasive.
10. Process Street
Process street's workflow automation software helps businesses create and manage processes efficiently, ensuring tasks are completed accurately and on schedule. The software offers a free trial, allowing users to experience its benefits before committing to a subscription. This branded saas company video is a great way to showcase the software's capabilities and benefits to potential customers.
The video's design style effectively conveys the message of streamlined workflows and process management. The use of clean lines, vibrant colors, and simple animations creates a visually appealing and engaging experience. The clear and concise visuals, combined with the informative narration, make it easy for viewers to understand the value proposition of process street's workflow automation software platform.
By showcasing the software's features and benefits in a visually compelling manner, the video effectively captures the audience's attention and encourages them to explore process street's offerings further. The video's design style aligns perfectly with the product's purpose, making it an excellent example of a product demo explainer video. This branded video utilizes motion graphics and animation to effectively communicate the value proposition of the software.
11. Dun & Bradstreet
This branded saas company video highlights the challenges organizations face with data management and presents dun & bradstreet's master data solutions as the answer to these challenges. It emphasizes the potential of data as an asset for growth while acknowledging the chaos that can arise from an overabundance of information. The branded video effectively conveys this message through clean lines, minimalist aesthetics, and a focus on data visualization, making it a successful explainer video.
The use of simple shapes, such as circles and lines, represents the interconnectedness of data points and the flow of information within an organization. The color palette is muted and professional, with pops of color used strategically to draw attention to key points. The motion graphics in the video are smooth and engaging, guiding the viewer through the narrative in a clear and concise manner.
By combining a clear message with a visually appealing design, the video effectively captures the viewer's attention and explains the value proposition of dun & bradstreet's master data solutions. The minimalist style and focus on data visualization reinforce the idea of bringing order to chaos, while the animation and color palette keep the viewer engaged. Overall, the video's design style plays a crucial role in making it a successful product demo explainer.
12. FSGImpact
The collective impact forum has created a short motion graphic to illustrate how collective impact works and why it's an effective approach to social change. This branded product launch explainer video showcases the power of collaboration and its impact on achieving shared goals. The motion graphic utilizes a flat design style with bold colors and simple shapes, making it visually appealing and easy to understand. The use of icons and symbols effectively represents complex concepts, such as social impact and collective action. The animation is smooth and engaging, guiding the viewer through the process of collective impact.
The video effectively highlights the importance of cross-sector collaboration, engaging diverse stakeholders, and working towards a common agenda to achieve lasting social change. This branded startup launch video is a great example of how motion graphics can be used to explain complex concepts in a simple and engaging way. The use of clear visuals, concise messaging, and engaging animation makes it a valuable resource for organizations and individuals looking to create positive social impact.
Overall, the video's design style effectively complements the message of collective impact, making it an excellent explainer video for those interested in learning more about this approach to social change. This branded video is a great example of how motion graphics can be used to create engaging and informative content. The use of clear visuals, concise messaging, and engaging animation makes it a valuable resource for organizations and individuals looking to create positive social impact.
13. VoltaChem
The chemical industry is facing a significant challenge in reducing its CO2 emissions and transitioning towards sustainable production methods for chemicals and fuels. With the increasing availability of renewable electricity and stricter regulations on CO2 emissions, innovation in decarbonization and recarbonization processes is crucial. VoltaChem aims to accelerate the adoption of electrochemical processes within the chemical industry to address these challenges.
This branded startup launch video effectively conveys the message of sustainable chemical production through its clean and minimalist aesthetic. The use of 3D animation allows for clear visualization of complex processes, such as hydrogen electrolysis and power-to-chemicals conversion. The branded video's color palette, featuring shades of blue and green, reinforces the theme of environmental consciousness. Simple shapes and lines guide the viewer's attention to key elements, such as the hydrogen electrolyzer and chemical structures, while textual explanations provide further context.
In conclusion, this video's design style successfully combines visual appeal with informative content, making it an excellent product demo explainer video. The use of motion graphics, a clean aesthetic, and a carefully chosen color palette effectively highlights VoltaChem's commitment to sustainable chemical production and its innovative solutions for decarbonization and recarbonization.
14. Kubota
Kubota, since its founding in 1890, has been working to achieve solutions to social issues related to food, water, and the environment. To confront these increasingly serious social issues and to protect our sustainable everyday lives, Kubota has established GMB2030, their long-term vision indicating the roles that they should play and the guidelines for their group-wide efforts. This branded product announcement video uses a clean and minimalist design style with a teal and grey color scheme, reflecting the brand's focus on water and environmental solutions. The use of simple icons and a timeline effectively communicates the company's history and expertise in providing solutions for food, water, and the environment. The circular graphics symbolize the interconnectedness of these issues and the need for a holistic approach.
Overall, the explainer video's design effectively conveys Kubota's commitment to solving social issues related to food, water, and the environment through their GMB2030 vision. This branded saas promo video leverages motion graphics to showcase the impact of their solutions. The video effectively uses visuals to highlight the company's commitment to sustainability.
15. MSD Careers
The video showcases the crucial role of the marketing team at astrazeneca in understanding customer needs and driving growth opportunities for the company's life-saving medicines and vaccines. this branded product announcement video highlights how the team collaborates globally to identify new business prospects and fosters innovative partnerships to expand the reach of their products. additionally, they play a vital role in educating medical professionals about astrazeneca's medicines and ensuring patients who can benefit the most receive the necessary information.
the video's design style effectively complements its informative purpose. the use of bold colors and simple shapes creates a visually engaging experience that captures the viewer's attention. the characters are depicted in a friendly and approachable manner, fostering a sense of connection with the audience. the motion graphics are smooth and dynamic, maintaining a steady flow of information without overwhelming the viewer. the clear and concise text overlays further enhance the message, ensuring viewers grasp the key points about astrazeneca's marketing efforts and their impact on patients' lives.
in conclusion, this branded video successfully combines informative content with a captivating design style to effectively convey the significance of astrazeneca's marketing team in bringing life-saving medicines and vaccines to those in need. the video's engaging visuals and clear messaging leave a lasting impression on viewers, fostering a deeper understanding of the company's commitment to improving global health outcomes.
16. Deloitte
This video showcases the future of personal mobility, highlighting how breakthroughs in self-driving cars are transforming the way we travel from point a to point b. this shift is creating a new ecosystem of personal mobility that will impact various industries beyond just automakers.
This branded product demonstration effectively uses a clean and modern design aesthetic to illustrate the concept of a new ecosystem of personal mobility. the minimalist, flat design style, with its vibrant color palette, allows viewers to easily grasp the complex ideas being presented. the use of simple, geometric shapes for buildings and vehicles further emphasizes the futuristic and technologically advanced nature of the emerging environment.
By combining clear visuals with concise messaging, the video successfully conveys the transformative potential of this new era of personal mobility. the design choices effectively highlight the key message, making it an engaging and informative video.
17. ExxonMobil
This branded saas landing page video showcases the transformative power of energy access, specifically focusing on exxonmobil's initiatives in guyana. It tells the story of a young man whose family's life changed dramatically when his mother brought home a car battery, providing them with electricity for the first time. This access to energy enabled them to move from their village to a city, opening doors to education and a brighter future.
The animation style is minimalist and modern, employing flat design principles with clean lines and bold colors. The characters are depicted in a simple yet expressive manner, effectively conveying emotions and experiences. The use of subtle animation and transitions adds depth and dynamism to the narrative.
By combining a compelling narrative with a visually engaging style, the branded video effectively highlights the importance of energy access in driving economic growth and improving lives. The minimalist design allows the focus to remain on the story and the message, making it a powerful tool for advocacy and awareness-raising.
18. COTI
Coti, currency of the internet, is a payment transaction network supported by a native digital currency. by combining the best of traditional payments with the best of distributed ledger technology, coti aims to set the standard for how payments should work in the digital currency era, faster, easier, more cost-effective and more reliable.
This branded product walkthrough video utilizes a vibrant and engaging flat design style, making it an effective product demo explainer video. the use of bold colors, simple shapes, and clean lines creates a visually appealing aesthetic that is both modern and easy to understand. the flat design approach allows for clear communication of complex concepts related to digital currencies and payment transactions, ensuring that viewers can easily grasp the value proposition of coti.
The motion graphics in the video are smooth and dynamic, effectively guiding the viewer through the various features and benefits of the coti network. the use of icons and illustrations helps to simplify complex ideas, making them more accessible to a wider audience. the video's pacing is well-balanced, providing enough time for viewers to absorb information without becoming overwhelmed. the combination of these design elements results in a compelling and informative explainer video that effectively showcases the innovative solutions offered by coti.
19. Gemalto
This branded product roadmap video focuses on the importance of trust and security in the commercial drone ecosystem. As drone technology advances, ensuring secure data exchange and establishing industry standards are crucial for widespread adoption.
The video's design style effectively conveys this message using sleek visuals and concise text overlays. The color palette is predominantly cool and futuristic, with shades of blue and green creating a sense of professionalism and technological sophistication. Geometric shapes and interconnected lines symbolize the complex network of drones, data, and regulations within the ecosystem. The animation is smooth and dynamic, keeping the viewer engaged while reinforcing the concepts of connectivity and data flow.
By combining informative text with visually appealing motion graphics, the branded video successfully explains the challenges and opportunities associated with commercial drone usage. The emphasis on security and standardization is evident throughout, making it clear that [Brand Name] is committed to building a trustworthy and reliable drone ecosystem.
20. Atlas Copco
The video showcases the transformative impact of industry 4.0 on manufacturing processes, emphasizing the integration of data-driven technologies for enhanced productivity, sustainability, and user-friendliness. It highlights the shift towards smart factories that optimize material and energy efficiency, representing a significant advancement in sustainable industrial manufacturing.
This branded software overview video's design style effectively conveys the essence of industry 4.0 and its implications for modern manufacturing. The use of sleek, futuristic visuals, such as the burning earth transitioning into a digital grid and the conveyor belt with 3d cubes, symbolizes the integration of digital technologies and automation in industrial processes. The color palette, dominated by cool blues and contrasting oranges, creates a sense of innovation and efficiency.
The branded motion graphics explainer video's animation is smooth and dynamic, keeping the viewer engaged while effectively illustrating complex concepts like data analysis and machine learning. In conclusion, the video's design style successfully complements its message, providing a visually compelling and informative overview of industry 4.0 and its role in shaping the future of manufacturing. Smart factorie's approach effectively demonstrates how advanced technologies are driving positive change within the industrial sector.
21. Noonday Collection
This branded technology demo video invites you to become a Noonday Ambassador and create a marketplace for Artisans around the world. As a Noonday Ambassador, you can gather women to shop beautifully handmade jewelry, accessories, home goods, and gifts.
The branded video uses a flat design style with bold colors and simple shapes to communicate the message of empowerment and global connection. The use of diverse female characters effectively represents the target audience of women who want to make an income with an impact while sharing stories of transformation behind the collection.
The clean and modern aesthetic of the motion graphic video is engaging and easy to understand, making it an effective tool for promoting the Noonday Ambassador program and its mission of building a flourishing world.
22. CRRC
Hitachi rail's branded SaaS explainer video showcases their innovative approach to railway vehicle maintenance and operation, emphasizing the utilization of cutting-edge technology for dynamic management. by adopting an integrated software platform structure and incorporating advanced sensors, hitachi rail aims to optimize efficiency and ensure the smooth functioning of railway systems.
The video's design style effectively conveys the complexity and sophistication of hitachi rail's intelligent operation and maintenance solutions. the use of 3D graphics and animation allows for a clear and detailed visualization of the various components and processes involved, such as trackside integrated on-line detection systems and car surveillance video integration. the sleek and futuristic aesthetic reinforces the advanced nature of the technology, while the use of vibrant colors and dynamic transitions maintains viewer engagement.
In conclusion, the branded video's design style successfully complements its informative content, creating a compelling and visually appealing presentation of hitachi rail's intelligent operation and maintenance capabilities. the combination of clear visuals, concise explanations, and a modern aesthetic effectively highlights the company's commitment to innovation and efficiency in the railway industry.
23. GE
This branded SaaS marketing video showcases GE's commitment to a lower-carbon future through innovative energy solutions. It emphasizes the importance of decarbonization in the power sector and its potential impact on other industries. GE believes that by combining renewable energy sources like solar and wind with gas power, we can significantly reduce carbon emissions and achieve a more sustainable energy landscape.
The branded video's design style effectively conveys this message through vibrant visuals and clear messaging. The use of motion graphics allows for a dynamic representation of complex concepts, such as the integration of renewable energy sources and the reduction of CO2 emissions. The animation style is modern and engaging, with a focus on clean lines, bright colors, and smooth transitions. This approach helps to maintain the viewer's attention and effectively communicate the key points about GE's lower-carbon solutions.
By combining informative visuals with concise messaging, the explainer video successfully highlights GE's dedication to a sustainable energy future. The animation style complements the video's content, creating an engaging and informative experience for the viewer. Overall, the video effectively demonstrates GE's commitment to decarbonization and its role in shaping a cleaner energy landscape.
24. Housing Europe
The video by Housing Europe focuses on the housing challenge in Europe and promotes their campaign for the European Elections 2019. The campaign aims to make affordable housing accessible to more people, as exemplified by the story of Christine, the video's protagonist. This branded software video effectively conveys the message of affordable housing.
The video employs a minimalist and engaging design style. The use of simple graphics, clean lines, and a limited color palette creates a visually appealing and easy-to-understand presentation. The motion graphics are smooth and dynamic, keeping the viewer engaged while highlighting key points about the housing challenge and Housing Europe's solutions.
By combining clear visuals with concise messaging, the video effectively explains the importance of affordable housing and encourages viewers to learn more about Housing Europe's campaign. The design style perfectly complements the video's purpose, making it an excellent example of a branded tech demo explainer video.
25. World Microbe Forum
The video's design style effectively uses animation to explain the forum's purpose and significance. The use of vibrant colors and engaging visuals, such as the globe with interconnected nodes representing the global network of microbiologists, effectively conveys the forum's mission to connect researchers and foster collaboration. The animation of microbes and scientific symbols further emphasizes the forum's focus on microbial sciences and its role in addressing challenges related to human health and the environment.
This branded tech demo explainer video is both informative and visually appealing, making it an excellent product demo. The branded motion graphics effectively capture the essence of the forum's goals and highlights the importance of microbial sciences in tackling global challenges. The video is a great example of how animation can be used to create engaging and informative content.
This branded technical demo video is both informative and visually appealing, making it an excellent product demo. The branded motion graphics effectively capture the essence of the forum's goals and highlights the importance of microbial sciences in tackling global challenges. The video is a great example of how animation can be used to create engaging and informative content.
26. Avast
The video showcases avast's commitment to digital security and privacy solutions. Avast emphasizes the importance of protecting personal information and online activities in today's interconnected world. This branded technical demo video highlights avast's comprehensive security measures, including antivirus protection, firewall defense, and privacy tools.
The video's design style effectively conveys the message of digital security and privacy. The use of clean lines, minimalist animation, and a soothing color palette creates a sense of trust and reliability. The explainer video's animation style is simple yet engaging, with smooth transitions and clear visuals that guide the viewer through the different aspects of avast's security solutions. The video's pacing is well-balanced, allowing viewers to absorb the information without feeling overwhelmed.
In conclusion, the video's design style effectively complements the message of digital security and privacy, making it an excellent product demo explainer video. The use of clean lines, minimalist animation, and a soothing color palette creates a visually appealing and informative experience for viewers. The branded video successfully highlights avast's commitment to providing comprehensive security solutions for individuals and businesses alike.
27. WalkMe
This branded tech product overview video showcases a product designed to simplify the user experience across various digital platforms, including software, websites, and applications. The primary goal is to provide effortless interaction and eliminate any complexities associated with using these platforms. The branded motion graphics in the video effectively complement the product's objective by employing a clean and minimalist aesthetic.
The use of vibrant gradients and subtle animations adds a touch of dynamism without overwhelming the viewer. The choice of a dark background with contrasting bright elements ensures optimal visibility and draws attention to the key message. The incorporation of geometric shapes and smooth transitions further enhances the modern and sophisticated feel of the video.
In conclusion, this motion graphic video's design style successfully aligns with the product's core value proposition of simplifying the digital experience. The visual elements work harmoniously to create a visually appealing and informative presentation that effectively communicates the product's benefits and leaves a lasting impression on the viewer.
28. Acuity
Acuity, signifying sharpness of thought, is the cornerstone of this business. Their commitment to growth, quality, and innovation is symbolized by the infinity loop, reflecting their dedication to delivering insightful solutions to their clients. Success is built on collaboration with customers, employees, and communities, underscoring the importance of partnerships in their journey.
The branded video promo's design style effectively mirrors these core values. A minimalist aesthetic with clean lines and bold colors creates a sense of professionalism and clarity. The use of simple icons and diagrams ensures that complex ideas are communicated in an easily digestible manner. The subtle animation adds a layer of dynamism without distracting from the message. The overall effect is a visually appealing and informative experience that aligns perfectly with Acuity's brand identity.
In conclusion, the branded video promo's design style successfully embodies Acuity's commitment to clarity, innovation, and partnership. The minimalist aesthetic, clear visuals, and subtle animation work together to create a compelling and informative experience that effectively communicates the company's values and mission.
29. Deloitte
Deloitte's alpha platform helps businesses launch new propositions within 3 months, overcoming limitations of legacy technologies. It leverages pre-integrated, loosely coupled cloud-native components for rapid assembly and development. This branded saas promo video effectively showcases the platform's ability to accelerate the development and deployment of new business solutions.
The video's minimalist 3D animation style effectively conveys the platform's agility and speed. The use of simple shapes, vibrant colors, and smooth transitions creates a visually engaging experience that aligns perfectly with the platform's value proposition. The characters and environments are stylized and uncluttered, allowing viewers to focus on the core message of rapid development and deployment. This branded explainer video employs motion graphics to simplify complex concepts and make them easily digestible for the audience.
The animation seamlessly guides viewers through the platform's capabilities, showcasing its modular components and intuitive interface. By combining a clear and concise message with a visually appealing design, the video effectively captures the essence of Deloitte's alpha platform. The animation style reinforces the platform's key benefits, making it an excellent example of a product demo explainer video.
30. BDO
This branded product announcement video explores job opportunities and encourages viewers to get to know BDO, a firm specializing in assurance, accounting, tax, and advisory services.
The branded video cleverly uses bold typography and a clean, minimalist design to highlight the core services offered: assurance, accounting, tax, and advisory. This minimalist approach allows the focus to remain on the firm's key offerings and the message of exploring job opportunities within these fields.
By combining clear messaging with a visually uncluttered style, the motion graphic video effectively communicates the essence of BDO's services and encourages viewers to explore career paths within the company.
Key Takeaways
a brandedmotion graphicsvideo uses animated graphic elements to communicate a brand's message, product, or service in a visually engaging and memorable way. unlike live-action videos, these rely on digital artistry, creating a unique visual style that aligns with the brand's identity. applications: explainer videos, product demos, brand stories, social media content, website assets. where: websites, social media platforms, presentations, digital signage. how: created using software like adobe after effects, cinema 4d, and othermotion graphicstools.
the first step in creating a successful brandedmotion graphicsvideo is defining your goals and target audience. once you have a clear understanding of what you want to achieve and who you want to reach, you can begin developing your concept and script. define your objectives: what do you want to achieve with this video? identify your target audience: who are you trying to reach? develop a strong concept: what story do you want to tell? write a compelling script: what message do you want to convey? choose a visual style: what look and feel best represents your brand?
a successful brandedmotion graphicsvideo is a recipe with several key ingredients, each contributing to a cohesive and impactful final product. compelling narrative: a strong story that resonates with the audience. visual appeal: eye-catching graphics and animation that capture attention. brand consistency: visual elements and messaging aligned with brand guidelines. clear call to action: a defined next step for the viewer to take. music and sound design: audio elements that enhance the emotional impact.
brandedmotion graphicsvideos are versatile tools that can serve a variety of purposes, from increasing brand awareness to driving sales. increase brand awareness: introduce your brand to a wider audience. explain complex concepts: simplify complicated information in an engaging way. promote products or services: showcase the benefits of your offerings. drive traffic to your website: encourage viewers to learn more about your brand. generate leads and sales: convert viewers into paying customers.
motion graphics are the heart of these videos, bringing static elements to life and creating a dynamic visual experience. animated logos and typography: bring yourbrand identityto life. character animation: create relatable characters to engage viewers. data visualization: present information in a visually appealing and understandable way. kinetic typography: use animated text to emphasize key messages. transition effects: create seamless transitions between scenes.
storytelling is a powerful tool for connecting with audiences on an emotional level. create a relatable protagonist: give viewers someone to root for. establish a clear conflict: introduce a problem that needs to be solved. build tension and suspense: keep viewers engaged and wanting more. offer a satisfying resolution: show how your brand provides the solution. leave a lasting impression: make sure your message sticks with viewers.
creating a successful brandedmotion graphicsvideo requires attention to detail and adherence to best practices. keep it concise: get to the point quickly and avoid unnecessary fluff. focus on the visuals: use strong visuals to tell your story. use high-quality audio: ensure your audio is clear and engaging. optimize for different platforms: create versions tailored for specific social media platforms. track your results: monitor your video's performance and make adjustments as needed.
effective brandedmotion graphicsvideos are engaging, informative, and memorable. they capture attention, communicate a clear message, and leave a lasting impression on viewers. visual storytelling: using visuals to tell a compelling story. emotional connection: evoking emotions in the audience. brand alignment: reflecting the brand's personality and values. clear call to action: guiding viewers towards a desired action. shareability: encouraging viewers to share the video with others.
the key to a successful brandedmotion graphicsvideo is seamlessly integrating your brand throughout the video. visual identity: use brand colors, fonts, and imagery. brand voice: ensure the tone and style of the video align with your brand's voice. brand values: communicate your brand's core values and beliefs. target audience: tailor the message and visuals to resonate with your target audience. call to action: direct viewers to engage with your brand further.
company: slack, a workplace communication platform. video: slack created a series of brandedmotion graphicsvideos to explain the benefits of their platform. the videos used humor and relatable scenarios to showcase how slack can improve team communication and collaboration. results: the videos were highly successful, generating millions of views and contributing to slack's rapid growth. the videos helped to increase brand awareness, educate potential customers, and drive adoption of the platform.
a brandedmotion graphicsvideo uses animated graphic elements to communicate a brand's message, product, or service in a visually engaging and memorable way. unlike live-action videos, these rely on digital artistry, creating a unique visual style that aligns with the brand's identity. applications: explainer videos, product demos, brand stories, social media content, website assets. where: websites, social media platforms, presentations, digital signage. how: created using software like adobe after effects, cinema 4d, and othermotion graphicstools.
the first step in creating a successful brandedmotion graphicsvideo is defining your goals and target audience. once you have a clear understanding of what you want to achieve and who you want to reach, you can begin developing your concept and script. define your objectives: what do you want to achieve with this video? identify your target audience: who are you trying to reach? develop a strong concept: what story do you want to tell? write a compelling script: what message do you want to convey? choose a visual style: what look and feel best represents your brand?
a successful brandedmotion graphicsvideo is a recipe with several key ingredients, each contributing to a cohesive and impactful final product. compelling narrative: a strong story that resonates with the audience. visual appeal: eye-catching graphics and animation that capture attention. brand consistency: visual elements and messaging aligned with brand guidelines. clear call to action: a defined next step for the viewer to take. music and sound design: audio elements that enhance the emotional impact.
brandedmotion graphicsvideos are versatile tools that can serve a variety of purposes, from increasing brand awareness to driving sales. increase brand awareness: introduce your brand to a wider audience. explain complex concepts: simplify complicated information in an engaging way. promote products or services: showcase the benefits of your offerings. drive traffic to your website: encourage viewers to learn more about your brand. generate leads and sales: convert viewers into paying customers.
motion graphics are the heart of these videos, bringing static elements to life and creating a dynamic visual experience. animated logos and typography: bring yourbrand identityto life. character animation: create relatable characters to engage viewers. data visualization: present information in a visually appealing and understandable way. kinetic typography: use animated text to emphasize key messages. transition effects: create seamless transitions between scenes.
storytelling is a powerful tool for connecting with audiences on an emotional level. create a relatable protagonist: give viewers someone to root for. establish a clear conflict: introduce a problem that needs to be solved. build tension and suspense: keep viewers engaged and wanting more. offer a satisfying resolution: show how your brand provides the solution. leave a lasting impression: make sure your message sticks with viewers.
creating a successful brandedmotion graphicsvideo requires attention to detail and adherence to best practices. keep it concise: get to the point quickly and avoid unnecessary fluff. focus on the visuals: use strong visuals to tell your story. use high-quality audio: ensure your audio is clear and engaging. optimize for different platforms: create versions tailored for specific social media platforms. track your results: monitor your video's performance and make adjustments as needed.
effective brandedmotion graphicsvideos are engaging, informative, and memorable. they capture attention, communicate a clear message, and leave a lasting impression on viewers. visual storytelling: using visuals to tell a compelling story. emotional connection: evoking emotions in the audience. brand alignment: reflecting the brand's personality and values. clear call to action: guiding viewers towards a desired action. shareability: encouraging viewers to share the video with others.
the key to a successful brandedmotion graphicsvideo is seamlessly integrating your brand throughout the video. visual identity: use brand colors, fonts, and imagery. brand voice: ensure the tone and style of the video align with your brand's voice. brand values: communicate your brand's core values and beliefs. target audience: tailor the message and visuals to resonate with your target audience. call to action: direct viewers to engage with your brand further.
company: slack, a workplace communication platform. video: slack created a series of brandedmotion graphicsvideos to explain the benefits of their platform. the videos used humor and relatable scenarios to showcase how slack can improve team communication and collaboration. results: the videos were highly successful, generating millions of views and contributing to slack's rapid growth. the videos helped to increase brand awareness, educate potential customers, and drive adoption of the platform.
Conclusion
harnessing the power of motion
The dynamic landscape of modern marketing demands innovative approaches to capture attention and forge meaningful connections with audiences. Branded motion graphics videos have emerged as a potent tool, offering a unique blend of visual storytelling, brand messaging, and emotional engagement. The versatility of these videos allows them to seamlessly integrate into various marketing strategies, amplifying brand presence and driving impactful results.
Impact
Motion graphics videos possess the ability to transcend language barriers and cultural differences, making them ideal for global audiences. The visual nature of these videos allows for instant comprehension, effectively conveying complex ideas and brand narratives in a concise and engaging manner. By leveraging animation, typography, and sound design, brands can evoke specific emotions and create memorable experiences that resonate with viewers on a deeper level.
Engagement
In an era of information overload, capturing and sustaining audience attention is paramount. Motion graphics videos excel in this domain, offering a dynamic and visually stimulating experience that stands out amidst the static content clutter. The use of animation and visual effects injects energy and excitement into brand messaging, effectively holding viewers' attention and increasing the likelihood of message retention.
Versatility
Branded motion graphics videos can be tailored to suit a wide range of marketing objectives and platforms. From explainer videos that demystify complex products or services to social media snippets that spark conversations, the possibilities are endless. These videos can be seamlessly integrated into websites, email campaigns, presentations, and even offline events, providing a consistent and cohesive brand experience across all touchpoints.
Storytelling
The power of storytelling is undeniable, and motion graphics videos provide a compelling medium to weave narratives that connect with audiences on an emotional level. By combining visuals, music, and narration, brands can craft stories that evoke empathy, inspire action, and foster brand loyalty. Whether it's showcasing the journey of a customer or highlighting the impact of a social cause, motion graphics videos enable brands to share their values and connect with audiences in a meaningful way.
brand identity
Establishing a strong brand identity is crucial for differentiation and recognition in a crowded marketplace. Motion graphics videos offer a unique opportunity to reinforce brand elements such as logos, colors, and typography in a dynamic and memorable way. By consistently incorporating these elements into video content, brands can create a cohesive visual language that strengthens brand recall and fosters a sense of familiarity among audiences.
Conversion
Ultimately, the success of any marketing effort is measured by its ability to drive conversions. Motion graphics videos have proven to be highly effective in this regard, with studies indicating that they can significantly increase website traffic, lead generation, and sales. The engaging nature of these videos compels viewers to take action, whether it's visiting a website, signing up for a newsletter, or making a purchase.
Education
Complex concepts or technical products often require clear and concise explanations to ensure audience understanding. Motion graphics videos excel in simplifying information and presenting it in an easily digestible format. By using animation and visual aids, brands can effectively demonstrate product features, explain processes, and educate audiences about their offerings.
Social media
The rise of social media has transformed the way brands interact with their audiences. Motion graphics videos are perfectly suited for these platforms, offering bite-sized content that is easily shareable and engaging. Whether it's a short teaser, a behind-the-scenes glimpse, or a customer testimonial, these videos can spark conversations, increase brand visibility, and drive social media engagement.
Innovation
In today's rapidly evolving digital landscape, brands must constantly seek innovative ways to connect with audiences. Motion graphics videos represent a cutting-edge approach to marketing, offering a dynamic and engaging medium that captures attention and drives results. By embracing this technology, brands can position themselves as forward-thinking and stay ahead of the curve in the ever-changing world of marketing.
