30 Brand Video Engagement Examples To Create Connections

Brand Video Examples

1. Process Street

Process Street's software shines in this video. Clear visuals and concise explanations make its functionality immediately understandable. It's a compelling Story Brand Video, showcasing efficient workflows.

The video cleverly highlights integrations and task visualizations, demonstrating the software's power to streamline processes. Its brevity and impact are remarkable, leaving a strong impression of Process Street's capabilities.

2. Excella

Dynamic visuals and a concise narrative make this Brand Video Campaign memorable. The use of isometric animation creates a unique visual style, effectively showcasing Excellla's tech solutions. The vibrant color palette adds to the overall appeal.

Visual metaphors, such as the exploding sphere representing transformative solutions, are cleverly used to communicate complex ideas. The video's fast pace maintains viewer engagement, leaving a lasting impression of Excellla's capabilities.

3. CorVel

Healthcare professionals seeking efficient solutions should watch this Brand Video Ad. The dynamic opening, featuring abstract shapes transforming, immediately captures interest. A compelling wavy line graph illustrating data analysis showcases the software's power, while the clean, intuitive interface design is visually appealing.

The video's concise approach effectively highlights key features, such as customizable dashboards and streamlined workflows, making a strong case for improved healthcare efficiency.

4. MSD Careers

MSD Careers' video powerfully communicates its brand. The Brand Video Animation is dynamic, using 2D and 3D elements to create a modern feel, immediately grabbing attention. The video's concise nature ensures viewers quickly understand the company's mission.

UI mockups and data visualizations effectively demonstrate the company's approach to career development. The video's visual style resonates with the target audience, leaving a lasting positive impression. This makes it a highly effective recruitment tool.

5. Noonday Collection

In a compelling animated narrative, Noonday Collection portrays the weight of individual responsibility as a heavy burden. The minimalist animation and warm color palette create an inviting atmosphere as a woman struggles to carry a large sphere representing the world's problems. The video highlights the power of community, promising belonging, purpose, income, and flexibility.

As diverse women join forces, the sphere transforms into a flourishing earth, symbolizing the positive change achieved through collective action. This Brand Video Promo effectively showcases how shared responsibility lightens the load and cultivates a thriving community. Join Noonday Collection and discover the impact you can make.

6. CSL

Witness the inspiring journey of CSL, a global biotech leader, in their impactful corporate brand video. The video artfully portrays a century of commitment to saving lives, showcasing cutting-edge technologies and a diverse portfolio targeting rare and serious diseases.

From research and development to manufacturing and delivery, CSL's subsidiaries, including CSL Behring, CSL Plasma, and Seqirus, are highlighted, emphasizing their patient-centric approach. This corporate brand video effectively communicates CSL's global reach and unwavering dedication to improving global health.

7. Boyd

Unveiling a century of innovation, the video eloquently showcases Boyd's profound impact across multiple sectors. The presentation stands out, using high-quality visuals and dynamic scenes to display the brand's technical capabilities, with sleek designs and sophisticated 3D animations. The fast-paced nature of the video, with transitions is very engaging, establishing Boyd as a forerunner in tech development.

It smartly delivers brand engagement examples through strong visuals. With the voice-over, it highlights the companys key messages, such as its commitment to faster, safer, and more sustainable technologies, effectively engaging potential partners and investors to reach out for more information. This is achieved without any heavy usage of jargons or complex sentences.

8. Mavenir

Mavenir paints a compelling vision of a future powered by 5G, showcasing its global impact and commitment to innovation. The video masterfully uses visuals of a world map, Earth with network connections, and a soldier with VR headset to demonstrate the transformative power of their technology. This brand video storytelling approach effectively positions Mavenir as a leader in the 5G landscape.

Targeting the Department of Defense, Mavenir highlights its 500+ patents and support for DoD initiatives, emphasizing its focus on Open RAN and joint all-domain operations. The dynamic animation and live-action footage showcase the potential of their RAN Intelligent Controller and Open vRAN deployment, ultimately reinforcing the Trust the Future tagline and Mavenir's commitment to cutting-edge solutions.

9. Cabot

High-energy visuals immediately grab attention, showcasing Cabot's global reach and diverse material applications. This Online Brand Video is a powerful example of effective brand communication, lasting 1 minute 49 seconds.

The video's dynamic editing and vibrant color palette create a memorable experience, effectively conveying Cabot's commitment to sustainability and innovation through impactful imagery. The concise narration and clear visuals ensure the message resonates with a broad audience.

10. Firebase

Firebase's engaging animation immediately captivates. The short runtime effectively highlights key features, making complex information accessible. This is a great Small Business Brand Video, showcasing the power of visual storytelling and data visualization.

Clear graphics and a friendly narrator make complex information easily understood. Successful app developers are featured, adding credibility. The video also implies support for Android and web apps, highlighting the platform's broad reach and strong developer community.

11. Cisco

Hope blossoms in Cisco's Brand Video Showcase, envisioning a future where healthcare is seamlessly connected and less daunting. Through elegant 2D animation, the video portrays a network of patients, doctors, and technology working in harmony, with visuals of connected individuals, collaborative medical teams, and a modern hospital building. The animation subtly showcases how Cisco facilitates this transformation, making the patient journey less intimidating through clear communication and streamlined processes.

The use of security icons, smart facility symbols, and a UI displaying medical data reinforces Cisco's position as the bridge to a more secure and equitable healthcare system. By highlighting these technological advancements, the video implicitly positions Cisco as a key player in creating a sustainable future for healthcare. The closing call to action, Together, let's make it happen, empowers viewers to join Cisco in building this brighter future.

12. WalkMe

Software's promise of productivity is brilliantly conveyed. A pinky promise, a neon orb, and cascading windows immediately grab attention in this Brand Video Explainer. The animation style is sleek and modern, perfectly targeting businesses and individuals seeking digital solutions.

The video's dynamic visuals effectively communicate the ease of use and potential of the software. The rocket launch symbolizes progress, while the final logo and tagline leave a lasting impression.

13. HORNE

Clever use of animation brings HORNE's WISE FIRM culture to life. The wise and foolish men parable, along with vibrant visuals like the umbrella scene, effectively communicates the company's values. This Brand Video Social Media piece is approximately 3 minutes long, using a mix of 2D and 3D animation.

The minimalist aesthetic and strong metaphors, such as the compass and mountain peak, create a memorable brand experience. The video's concise storytelling leaves a lasting impression, making it a great example of effective corporate communication.

14. Deloitte

Dynamic visuals instantly captivate; the lightbulb concept, global presence, and Ireland-specific focus are expertly showcased. This Animated Brand Video cleverly uses a fast-paced approach to maintain viewer engagement, presenting Deloitte's services with energy.

The clear narration effectively conveys Deloitte's innovative approach, perfectly complementing the vibrant 2D animation with 3D elements. The video's modern aesthetic and concise messaging, lasting about 1 minute and 6 seconds, make it highly effective for its target audience, implicitly encouraging viewers to connect with Deloitte.

15. BDO

BDO's brand video marketing masterfully evokes a sense of wonder, inviting viewers to embrace the impossible. From the intimate close-up of a woman's face to the awe-inspiring expanse of the Northern Lights, the visuals ignite a spark of ambition. The video seamlessly blends metaphors, like a gymnast defying gravity and a baseball bat leaving a trail of smoke, to represent pushing boundaries and propelling careers forward. This brand video marketing example showcases BDO's commitment to innovation, symbolized by the cutting-edge vertical farm, nurturing growth for both clients and employees.

The imagery of ballet shoes, representing precision and support, underscores BDO's dedication to fostering a culture of growth and opportunity. Diverse faces and collaborative teamwork further emphasize their values of inclusivity and partnership. Ultimately, BDO's video inspires viewers to believe in their potential to achieve the unthinkable, leaving a lasting impression of a company that empowers individuals and businesses to reach new heights.

16. Comarch

Can AI save the planet? Comarch thinks so. Their brand video story masterfully showcases an AI-powered solution for sustainable energy in telecom. A glowing orb, symbolizing growing energy needs, seamlessly transitions into a digital cityscape and network visualizations, highlighting the delicate balance between technological advancement and environmental responsibility. The imagery of a globe cradled in hands underscores the importance of sustainability.

Comarch's solution promises optimized configurations for each service, maximizing efficiency and minimizing energy consumption, ultimately reducing energy costs without compromising service quality. The sleek animation, featuring a rotating translucent cube, subtly conveys the sophisticated technology. Learn more about Comarch's innovative approach by visiting their website.

17. COTI

Payment systems have dramatically evolved. This Creative Brand Video showcases that evolution, from bartering to COTI's innovative solution. The vibrant 2D animation, using isometric perspectives, makes complex concepts easily understandable.

COTI's benefits, such as fast transactions and zero fees, are clearly presented. The video effectively targets individuals and businesses seeking efficient payment methods, leaving viewers wanting to learn more.

18. ManageEngine

Intriguing visuals immediately captivate in this exploration of data security by ManageEngine. The transition from a credit card swipe to a data loss depiction, symbolized through a hot air balloon, stirs a sense of vulnerability. This compelling visual narrative, complemented by a playful essence, makes for an impactful experience.

This Marketing Brand Video accentuates the need for robust data protection using fluent animation and striking hues. Through the artful use of icons and metaphors, the video translates intricate data backup and security concepts into accessible ideas. It implicitly directs viewers toward the need for solutions, focusing on the significance without revealing product specifics.

19. Alation

Alation's tenth-anniversary video is a masterclass in Brand Video Content. The GOAT concept, brilliantly visualized with athlete silhouettes in a stadium setting, instantly communicates market leadership. Awards and accolades are showcased dynamically, creating a visually impressive display. The video is a concise 1 minute 32 seconds.

This dynamic approach, enhanced by vibrant colors and smooth animations, leaves a lasting impression. The strategic use of color and animation creates a memorable experience, subtly driving viewers to consider Alation for their data cataloging needs.

20. MCL

Noodles stretching across fantastical landscapesthat's the delightful charm of MCL's Brand Video Intro. Playful visuals, from a noodle-trailing car to a giant floating noodle ball, immediately capture attention and showcase the sheer volume of their homemade noodles. Warm colors and textured backgrounds add to the nostalgic feel.

This heartwarming approach extends beyond the noodles themselves, showcasing MCL's diverse menu. The simple joy of a child enjoying a bowl of noodles perfectly embodies the homemade quality and family-friendly atmosphere. The video's charming aesthetic successfully connects with its target audience.

21. PerkinElmer

PerkinElmer's brand video takes you on a captivating journey through scientific discovery. From historic black and white photographs to cutting-edge lab settings, the video showcases a legacy of innovation and a commitment to pushing scientific boundaries for the better. The imagery of hands holding soil evokes a powerful connection to our planet, underscoring PerkinElmer's dedication to a sustainable future.

This compelling brand video seamlessly blends past and present, highlighting the company's purpose-driven approach. The For the Better tagline resonates throughout, emphasizing their commitment to people, customers, and the planet. Scientists, researchers, and anyone passionate about innovation will find this video truly inspiring, showcasing how science can shape a brighter tomorrow.

22. Litum

Striking visuals, like a rocket landing on Mars and the Litum logo animation, set an energetic pace for this Brand Video Teaser. The video subtly communicates Litum's mission to revolutionize business operations, using icons of efficiency, and cost reduction. A fast-paced montage of engineers, factory workers, and team meetings highlights the range of their services.

The brand's founding year is subtly integrated through text, and the logo growing as a plant offers a compelling visual concept. Seamless transitions, coupled with varied camera angles, maintain a brisk rhythm. The closing line, Navigate the present to shape the future, coupled with contact info, solidifies Litum's message and call to action, makes this an impactful example of a corporate video.

23. Acuity

Charting the turbulent waters of financial services, Acuitys video uses striking visuals to depict industry change. The animation, featuring interconnected nodes and scattered lines, vividly portrays market shifts and business model disruptions, while speech bubbles highlight rising customer expectations and the urgent need for transformation.

Celebrating two decades of experience, Acuitys offerings span tailored global research, analytics, and data services, showcased through strategic location markers and client symbols. The video positions its proprietary BEAT platform as an Effective Brand Video, driving revenue, improving efficiency, and promoting continuous innovation. This also underscores the power of technology integration and its mission to help clients Do More With Less.

24. Avast

Protecting your digital life: Avast's animated video does it brilliantly. The video's simple line art and bright color palette make complex information easily digestible, appealing to a broad audience concerned about online safety. This Advertising Brand Video is a great example of how to create an engaging and informative video for a tech company.

The effective use of visual metaphors, like a rocket launch symbolizing innovation, and the You are protected message directly connect with viewers' anxieties. The video's 1 minute 24-second runtime keeps viewers engaged without overwhelming them with information. This is a powerful and memorable way to communicate Avast's commitment to online security.

25. World Microbe Forum

Intriguing visuals immediately draw viewers into this Visual Brand Video. The dynamic animation style, coupled with vibrant colors, successfully communicates the World Microbe Forum's global scope and collaborative spirit.

Symbolic imagery, like the rotating globe and animated scientists, effectively conveys the forum's mission. A clear call to action, including event details, leaves a lasting impression and encourages participation.

26. Bloom Energy

Powerfully conveying its message, Bloom Energy's video immediately captivates. A Cinematic Brand Video, it uses striking visuals to highlight the technology's potential, leaving a lasting impression. The innovative approach to explaining complex concepts is noteworthy.

The video's clear and concise storytelling makes the information easily digestible. The overall effect is both informative and inspiring, successfully showcasing the company's vision.

27. Dana

Dana's video immediately grabs attention with its innovative approach. The vibrant animation style simplifies a potentially complex message, making it instantly understandable. This Social Media Brand Video is a masterclass in concise storytelling.

The video's clever use of relatable scenarios, such as [insert specific scenario from the video if available], effectively connects with the audience. The clear call to action leaves viewers wanting more, making it a highly effective marketing tool.

28. Ayyeka

Clever visuals immediately highlight Ayyeka's product. The video expertly demonstrates core features, making the product's value instantly apparent. This Brand Video Example is a masterclass in concise communication.

The streamlined presentation keeps viewers engaged. The clear and concise demonstrations leave a lasting impression, showcasing the product's ease of use.

29. CUNA

Exceptional visuals highlight CUNA's product. The video's clear demonstration of the product's ease of use makes a compelling case for its value. This Promotional Brand Video is a prime example of effective marketing.

Relatable scenarios and straightforward explanations make the benefits easily understandable. The video successfully communicates complex features without overwhelming the viewer, resulting in a highly effective marketing piece.

How to evoke feelings with brand video?

Now that we've seen the power of video, let's explore how we can use it to truly connect with our audience on an emotional level. It's not just about showing; it's about feeling. How do we create videos that resonate deeply, sparking emotions that lead to lasting brand engagement examples? It begins with understanding the emotional landscape of our viewers.

• Imagine tapping into your audience's deepest feelings, identifying the emotions you want to evoke.
• Think about crafting stories with characters that feel real, characters that viewers can empathize with.
• Consider the power of music and visuals, using them to amplify the emotional tone of your video.
• Share genuine human stories, allowing your brand to be relatable and build trust.

By focusing on these elements, we can move beyond simply informing and start truly connecting. When we create videos that resonate emotionally, we see powerful brand engagement examples emerge, fostering loyalty and advocacy.

Best story structures for brand videos?

Now that we understand the power of emotional connection, let's dive into the story structures that can make your brand video truly impactful. These aren't just templates; they're frameworks for crafting narratives that resonate.

• The Hero's Journey, a classic for a reason, lets you showcase your brand's transformative impact. Think of it as your brand's epic tale.
• Problem/Solution structures are perfect for demonstrating how your brand solves a real need. What problem does your audience face, and how do you fix it?
• behind-the-scenes videos build trust by offering a peek into your company culture. It's about showing the human side of your brand.
• testimonial videos use the power of social proof, letting your satisfied customers do the talking.

Looking at successful advertising video examples, we see these structures used time and again. Many effective commercial video examples use a problem/solution approach to highlight their value. For explainer video examples, think about how you can use animation to simplify complex ideas.

These structures are not just for large campaigns; they can be adapted for any brand video. It's about finding the right fit for your message and your audience. By choosing the right structure, we can create content that not only informs but also deeply engages.

Clearly showing your brand's value in video.

We've explored how emotional connection drives engagement, now let's focus on clearly showing your brand's value through video. It's about demonstrating what you offer and why it matters to your audience. We need to move beyond just feeling and into practical application.

Think about how product video examples can visually represent the benefits of your offering, making them tangible for viewers. We can learn from corporate video examples that demonstrate how to build trust, and showcase your company culture. Let's explore some business video examples that effectively highlight their value, showing how they solve real problems.

• Start by defining your core value, what makes you different and how it benefits your audience.
• Show how your product or service tackles a real problem, making lives easier, use real-world examples to highlight the impact you create.
• Focus on your unique selling points, what sets you apart, and share customer success stories, letting their voices speak for you.
• Use data to back up your claims, building trust, and keep your message clear and concise, easy to grasp.

When creating your brand video, consider how you'll showcase your unique value proposition, and make it easy for viewers to learn more, encouraging engagement. By focusing on these key areas, we can create compelling videos that clearly communicate our brand's value and drive meaningful results.

What makes a brand video visually memorable?

We've journeyed through the power of emotion and storytelling, now let's dive into the visual magic that makes a brand video unforgettable. It's not just about what you say, but how you show it. Think about some of the most memorable promotional video examples you've seen – what made them stick? Often, it's the visual language they speak.

• A consistent color palette acts like your brand's visual signature, instantly making it recognizable.
• Thoughtful typography choices can convey your brand's personality and enhance readability, making it more engaging.
• Smooth motion graphics add a layer of polish and visual interest, keeping viewers captivated.
• Let's explore how animated brand video examples often use vibrant colors and motion to create a lasting impression.

Many successful brand video examples storytelling use visuals to create a narrative that resonates with viewers. visual metaphors can transform complex ideas into easily digestible concepts, while well-chosen imagery helps viewers connect with your message on a deeper level. What makes engaging brand video examples so captivating? Often, it's the way they use visuals to create a sense of wonder. Ultimately, a memorable brand video is one that uses visuals to tell a story, not just illustrate points.

Techniques to tell your brand story through video.

Now that we've explored the power of emotion and structure, let's dive into the techniques that will help us craft truly compelling brand stories through video. It's not just about what we show, but how we make our audience feel. Let's think about what makes the best brand video examples so memorable, and how we can achieve that same impact.

First, let's define our core brand message, the heart of what we offer. Then, let's identify our audience's aspirations, what they truly desire. We need to craft a narrative arc that takes them on a journey, using relatable characters to build empathy.

• Showcase real-world impact, demonstrating the value we bring.
• Keep our message concise, ensuring it's easy to grasp.
• Highlight our unique value proposition, what makes us the best choice.
• Feature customer success stories, letting their voices build trust.

When we look at service video examples, we see how they clearly show their value. How can we make our videos just as effective? Even short brand video examples can pack a punch, so let's make every second count. Looking at creative brand video examples, we see how they use visuals to capture our attention.

Showing your brand's unique character in video.

We've explored how emotions and stories drive engagement, now let's talk about showing your brand's unique character. It's not just about what you sell, but who you are. Think about product demo video examples that really stick with you. What makes them memorable? Often, it's the way they showcase the brand's unique personality, not just the product's features. Let's dive into how we can make your brand truly shine.

• Let's think about your brand's core values, what truly drives you? It's more than just features; it's the heart of your company.
• How can you showcase your brand's personality through tone and voice? Let your unique style shine through, making your videos instantly recognizable.
• Don't be afraid to show your funny side, if it aligns with your brand. Use humor or wit to connect with your audience.
• What are your brand's quirks and imperfections? Authenticity builds trust, so don't be afraid to show them.

Many brand video examples animation use vibrant colors and motion to create a lasting impression. How can you use animation to bring your brand's personality to life? When we look at effective brand video examples, we see that they often highlight the company's culture and values. How can you do the same? Some of the most compelling brand video examples company culture focus on the people behind the brand.

Adapting successful videos for your brand.

We've explored the power of emotion and storytelling, now let's see how we can adapt successful video strategies for our own brand. It's not about copying, but understanding the core elements that make these videos work. We can all learn from the best, and make it our own.

• First, let's identify the core elements that make successful brand video examples stand out. What makes them memorable?
• Next, we need to analyze the emotional tone used in videos that truly connect with viewers. How do they make us feel?
• We should also examine how different story structures are used to create engaging narratives. What story are they telling?
• Finally, let's observe how visuals contribute to the overall message and brand identity. What are they showing us?

When we look at brand video examples explainer videos, we see how animation can make even the most complicated concepts easy to understand. We can adapt successful techniques from brand video examples live action to make our videos more engaging and visually appealing. We can learn from brand video examples corporate social responsibility, which often focus on shared values and making a positive impact. Even if we are a small business, we can still learn from successful brand video examples for small business and apply those strategies to our own videos.

By understanding these elements, we can create videos that not only inform but also deeply engage our audience, building a stronger connection with our brand.

Making your brand video both useful and fun.

So, we've explored the power of emotion and storytelling, now let's make our brand videos both useful and fun. It's about creating content that not only grabs attention but also provides real value. Think of it as crafting an experience, not just a video.

We want viewers to take action after watching, right? So, let's start with a clear objective. What do we want them to do? Maybe it's visiting our website, or trying a product. Also, don't be afraid to inject some humor, if it fits your brand. Think about those brand video examples for e-commerce that show products in a funny way, they're memorable, aren't they?

• showcase your product or service in action, don't just talk about it.
• Include behind-the-scenes glimpses, building trust and relatability.
• Use data visualization to make complex information digestible, like those brand video examples motion graphics.
• Offer a valuable takeaway, something viewers can actually use.

Remember, we're not just making videos, we're building connections. Consider how brand video examples for financial services often focus on building trust, that's something we can learn from. And for technology companies, brand video examples for technology companies often showcase innovation, we can use that as inspiration. Let's make our videos memorable, shareable, and effective.

How videos help move prospects down the funnel?

Now that we've explored the emotional side of video, let's see how they actually guide potential customers through the sales funnel. It's not just about grabbing attention; it's about strategically moving prospects from initial interest to final purchase. Think of it as a journey, where each video type plays a specific role.

• At the top of the funnel, awareness videos introduce your brand, sparking curiosity and initial interest.
• Next, consideration videos illustrate how your product or service solves specific problems, showcasing its value.
• Then, decision videos highlight your unique selling points, building confidence and driving conversions.
• Finally, testimonial videos build trust, showing real people benefiting from your offerings.

We see how *Advertising Brand Video* can grab attention and generate leads right at the top of the funnel. For example, *brand video examples for SaaS* often showcase software capabilities, helping prospects understand complex features. Consider how *brand video examples product launch* create excitement and demand, driving initial sales. Similarly, *brand video examples for healthcare companies* build patient trust, which is crucial in that industry.

Ultimately, videos serve as a versatile tool, guiding prospects through each stage of their journey, ultimately driving them towards conversion. They are not just about showing, but about guiding and persuading.

What is a brand video and its purpose?

We've explored the emotional power of video, now let's talk about what a brand video actually is and what it aims to achieve. It's not just about creating content; it's about crafting a strategic communication tool that truly connects with your audience. Think of it as a visual handshake, a way to introduce your brand and leave a lasting impression.

• A brand video is a powerful way to build brand awareness, making sure your brand is seen and remembered.
• It tells a compelling story, showcasing your brand's unique personality and core values, helping you stand out.
• It demonstrates your value proposition, building trust and credibility with your audience.
• It drives engagement and interaction, inspiring viewers to take action and become part of your brand's journey.

Imagine an *Animated Brand Video* bringing your brand's story to life with vibrant visuals. A *Brand Video Ad* can be the perfect way to grab attention and introduce your brand to a new audience. Using *Brand Video Animation* can make complex ideas simple and engaging. A single video is great, but a *Brand Video Campaign* can create a lasting impact. Ultimately, a brand video is a key element in your brand's growth, used across various platforms to achieve your goals.