30 Brand Video Engagement Examples To Create Connections

1. Process Street

Workflow automation process simplification is powerfully communicated in this Process Street video, which transforms the abstract challenge of complex operations into a visually satisfying, achievable reality. It masterfully uses precise UI animation and dynamic workflow visualizations to illustrate how tasks are seamlessly managed, routed, and completed, guiding viewers from potential overwhelm to triumphant execution.
Why It Stands Out:
""Demystifying Complex Processes with Visual Clarity"" Process Street skillfully visualizes everything from daily chores to intricate multi-departmental information security audits. The animation deftly navigates complex workflow 'labyrinths,' breaking them down into clear, actionable checklists with intuitive visual hierarchy, offering undeniable proof of its capacity to bring order to operational chaos.
""Orchestrating Global Teams for Synchronized Execution"" The video brilliantly showcases Process Street's automated task routing, depicting assignments flowing across a world map to relevant team members. This emphasizes seamless collaboration and accountability, ensuring every step, from contract generation to approvals, integrates with existing tools for synchronized, efficient project completion.
""The Satisfaction of Streamlined Operations"" Culminating in a celebratory confetti burst, the video highlights the profound satisfaction derived from timely and accurate task completion. The confident narration and visual feedback ("That is satisfying") reinforce Process Street's promise, transforming frustration into a sense of control and accomplishment, building trust in organizational efficiency.

2. Excella

Technology partnership evolution guidance is masterfully demonstrated in Excella's brand video, which positions the company as a confident guide through the complexities of digital transformation. Employing sophisticated 2.5D isometric motion graphics, the video orchestrates a visual narrative that distills abstract technological challenges into tangible, digestible solutions, empowering businesses to confidently "solve for today and evolve for tomorrow."
Why It Stands Out:

3. CorVel

Healthcare innovation solutions animated, CorVel's brand video masterfully positions them as a proactive leader, deftly navigating evolving global challenges through technological foresight. Employing sophisticated motion graphics and a confident narrative voice, it takes viewers on a journey from abstract problem identification to concrete solutions like virtual care and optimized claims management.
Why It Stands Out:

4. MSD Careers

MSD Regulatory Affairs career impact is compellingly showcased in this animated explainer, transforming a compliance-focused role into a deeply human mission. Through engaging vector animation and clear visual metaphors, the video effectively articulates how meticulous regulatory work directly contributes to global patient well-being, strategically attracting talent seeking purpose-driven careers at MSD.
Why It Stands Out:

8. Mavenir

Mavenir 5G Open RAN Defense positions the brand as a pivotal force in secure, cloud-native network transformation, globally bridging commercial innovation with critical defense applications. Through dynamic infographics and strategic contextualization, it visually proves Mavenir's leadership in redefining connectivity, emphasizing agility, security, and next-generation capabilities that empower both global operators and military forces.
Why It Stands Out:

9. Cabot

This advanced materials brand purpose video from Cabot powerfully articulates how their foundational materials improve daily life and enable a more sustainable future. Through a compelling visual narrative that seamlessly connects abstract science to tangible, everyday experiences, Cabot masterfully communicates its role as a global enabler of progress and a driver of responsible innovation.
Why It Stands Out:

10. Firebase

Firebase developer tools updates are vividly showcased in this animated brand video, articulating how Firebase empowers developers to build and scale reliable, high-quality mobile and web apps. Through dynamic infographics and real-world success stories, the video confidently details Firebases commitment to providing robust tools and services that simplify complex challenges for its extensive developer community.
Why It Stands Out:
""Streamlined Development for Enhanced App Quality: The video illustrates Firebases continuous innovation, featuring the Local First Emulator Suite UI with added authentication support for faster, safer app development. This technical highlight, alongside new Crashlytics SDK capabilities capturing 30% more Android crashes, proves Firebases dedication to ensuring a more stable app experience for users, as demonstrated by Gameloft's 10% crash reduction.
""Empowering Global Scale with Data Control: Firebase underscores its global reach and developer flexibility with the launch of a new Realtime Database region in Belgium, paired with new management APIs. This provides developers more precise control over data storage, facilitating localized deployments and ensuring efficient, scalable data solutions for apps like the Google Doodle team's "Lotería" game, which successfully scaled to millions of users.
""Driving Growth Through Smart Monetization: Updates to Firebase Remote Config significantly improve organization and visualization, giving developers enhanced control over app configurations. This strategic advantage, combined with Firebase A/B Testing, enabled Pomelo Games to increase Admob revenue by 25% and in-app purchases by 35%, showcasing how Firebase directly translates platform capabilities into tangible business growth and optimized user engagement.

11. Cisco

This Cisco brand vision video masterfully articulates the company's role as the indispensable backbone enabling human innovation and global progress. Using cinematic production value and seamless integrated CGI overlays, it translates abstract network concepts into tangible, human-centric benefits across diverse industries. The video profoundly connects with C-suite audiences by compellingly conveying Cisco's societal impact branding and vision for future-proof infrastructure.
Why It Stands Out:
""Elevating the Brand with a Future-Forward Vision"" The video consistently positions Cisco not merely as a technology provider, but as a strategic partner orchestrating a brighter, more connected future. This aspirational narrative, supported by an inspiring soundtrack and confident narration, creates deep engagement by appealing to a shared vision of progress and possibility.
""Visualizing the Unseen"" Bridging the Digital and Human"" Complex network infrastructure and data flows are rendered visually accessible through elegant digital overlays seamlessly integrated into high-fidelity live-action footage. This technique makes Cisco's 'invisible' technology tangible, allowing viewers to grasp its pervasive influence without getting bogged down in technical jargon.
""Cultivating Authority Through Integrated Cinematic Storytelling"" Cisco utilizes top-tier production quality, including dynamic pacing, sophisticated editing, and a modern aesthetic, to build an undeniable sense of trustworthiness and leadership. This integrated storytelling approach reinforces Cisco's authority as a global technology giant, solidifying its role as an essential enabler of digital transformation.

12. WalkMe

Humanizing technology explainer video, the WalkMe brand animation argues that technology's true promise lies in empowering human potential, not just in great software. Through abstract motion graphics and a hopeful narrative, it portrays the widespread struggle of the "digital race" and positions WalkMe as the essential bridge to mastery, realizing greater productivity and a better life.
Why It Stands Out:

13. HORNE

Professional services client testimonial video for HORNE masterfully builds trust by showcasing genuine client success, solidifying its thesis that authentic relationships and tailored solutions drive unparalleled growth. Through a powerful narrative arc woven with real-world endorsements and collaborative visuals, HORNE effectively demonstrates its role as a strategic partner, not just a provider.
Why It Stands Out:
""Client Stories That Resonate"" The Power of Authentic Endorsements"" HORNE's video prioritizes real client testimonials, leveraging high-fidelity corporate cinematography and professional-grade audio to capture unfiltered narratives of success. This strategy generates powerful social proof, fostering an immediate, empathetic connection and building viewer confidence far beyond generic corporate claims.
""Beyond Services"" Forging Strategic Client Partnerships"" The video subtly positions HORNE not merely as an accounting or advisory firm, but as a deeply invested collaborator. Seamlessly intercutting client interviews with scenes of the HORNE team in action, it visually reinforces a model of shared success and personalized guidance, emphasizing proactive partnership.
""Impact in Motion"" Visualizing Client Transformation"" Through compelling storytelling and strategic editing, the HORNE video distills complex professional services into tangible client benefits. It illustrates not just "what" HORNE does, but the profound, positive "impact" it has on businesses and individuals, creating a vivid picture of growth and empowerment.

14. Deloitte

Deloitte brand impact animation masterfully articulates the essential connection between ideas and action, showcasing the firm's pivotal role in driving impactful transformation. Through sophisticated motion graphics and abstract visual metaphors, the video dynamically illustrates how Deloitte's globally connected network delivers profound local impact, particularly in Ireland.
Why It Stands Out:

15. BDO

BDO brand vision video masterfully acts as an inspirational invitation to "do the impossible," using a rich tapestry of abstract visual metaphors and seamless composite cinematography to embody the firm's forward-thinking ethos. It strategically builds an emotional connection, positioning BDO as a visionary partner that empowers ambition, fosters collective action, and navigates uncharted territories to achieve the unthinkable.
Why It Stands Out:

16. Comarch

AI telecom energy optimization is crucial, and Comarch's brand video positions their solution as a vital answer to rising global energy demands and environmental responsibility. Through compelling conceptual animation, it vividly illustrates how Comarchs intelligent system dynamically analyzes network parameters to deliver both economic viability and sustainable operational efficiency for telecom providers.
Why It Stands Out:

17. COTI

Payment systems have dramatically evolved. This Creative Brand Video showcases that evolution, from bartering to COTI's innovative solution. The vibrant 2D animation, using isometric perspectives, makes complex concepts easily understandable.

COTI's benefits, such as fast transactions and zero fees, are clearly presented. The video effectively targets individuals and businesses seeking efficient payment methods, leaving viewers wanting to learn more.

18. ManageEngine

Data backup awareness animation: ManageEngine's marketing brand video delivers a potent thesis: proactive data backup is crucial for protecting against data loss and ensuring business continuity in a data-driven world. It uses vibrant motion graphics and a potent visual metaphor to transform this critical, yet often overlooked, topic into an engaging and memorable call to action for ManageEngine's audience.
Why It Stands Out:
""Mapping the Digital World & Unveiling Its Vulnerabilities: The video skillfully opens by illustrating the omnipresence of data in modern life through dynamic abstract UI elements and crisp vector animation, showcasing transactions and digital creation. This establishes data's central role, immediately setting the stage for the dramatic vulnerability that ManageEngine's solution addresses.
""A Cautionary Tale of Data Loss, Reimagined: ManageEngine powerfully communicates the fragility of data through the signature visual metaphor of a soaring hot air balloon, representing a seamless digital life, abruptly punctured. This impactful sequence shifts the narrative from digital ease to a sense of impending disaster, underscoring the critical need for preparedness.
""The Visual Assurance of Secure Cloud Backup: The narrative culminates with a clear, reassuring resolution: a glowing cloud icon signifying "Backup complete" and secure with a lock. This visually simplifies the complex act of data protection, empowering viewers with the confidence that ManageEngine provides a reliable, secure solution to prevent irreparable damage, aligning with World Backup Day's message.

19. Alation

Alation's tenth-anniversary video is a masterclass in Brand Video Content. The GOAT concept, brilliantly visualized with athlete silhouettes in a stadium setting, instantly communicates market leadership. Awards and accolades are showcased dynamically, creating a visually impressive display. The video is a concise 1 minute 32 seconds.

This dynamic approach, enhanced by vibrant colors and smooth animations, leaves a lasting impression. The strategic use of color and animation creates a memorable experience, subtly driving viewers to consider Alation for their data cataloging needs.

20. MCL

Animated homemade food legacy, MCL's brand video masterfully communicates its six-decade commitment to handmade quality through whimsical 2D animation and strategic visual metaphors. It transforms abstract production numbers into a charming, tangible journey, reinforcing the restaurant's unwavering dedication to authentic, daily culinary care.
Why It Stands Out:

21. PerkinElmer

A scientific brand legacy video, the PerkinElmer Brand Video masterfully chronicles over 85 years of scientific innovation, showcasing its profound commitment to pushing boundaries and accelerating outcomes "For the Better." It seamlessly blends archival footage with modern advancements, transforming complex scientific endeavors into an inspiring narrative of global betterment for people and the planet.
Why It Stands Out:

22. Litum

Striking visuals, like a rocket landing on Mars and the Litum logo animation, set an energetic pace for this Brand Video Teaser. The video subtly communicates Litum's mission to revolutionize business operations, using icons of efficiency, and cost reduction. A fast-paced montage of engineers, factory workers, and team meetings highlights the range of their services.

The brand's founding year is subtly integrated through text, and the logo growing as a plant offers a compelling visual concept. Seamless transitions, coupled with varied camera angles, maintain a brisk rhythm. The closing line, Navigate the present to shape the future, coupled with contact info, solidifies Litum's message and call to action, makes this an impactful example of a corporate video.

23. Acuity

Charting the turbulent waters of financial services, Acuitys video uses striking visuals to depict industry change. The animation, featuring interconnected nodes and scattered lines, vividly portrays market shifts and business model disruptions, while speech bubbles highlight rising customer expectations and the urgent need for transformation.

Celebrating two decades of experience, Acuitys offerings span tailored global research, analytics, and data services, showcased through strategic location markers and client symbols. The video positions its proprietary BEAT platform as an Effective Brand Video, driving revenue, improving efficiency, and promoting continuous innovation. This also underscores the power of technology integration and its mission to help clients Do More With Less.

24. Avast

Avast digital world connection security is brilliantly articulated in this animated brand video, which positions Avast as the foundational enabler of a safe and limitless digital world. Through continuously evolving line art animation, it narrates the profound journey of online connectivity, subtly proving Avasts role in empowering users to explore possibilities with confidence.
Why It Stands Out:

25. World Microbe Forum

This global scientific collaboration video by the World Microbe Forum reimagines how scientists connect, transcending the isolation of stalled research and fragmented dialogue. Through dynamic motion graphics and symbolic storytelling, it powerfully illustrates the journey from individual challenges to a unified, interactive platform, designed to amplify microbiological research and collective impact worldwide.
Why It Stands Out:

How to evoke feelings with brand video?

Now that we've seen the power of video, let's explore how we can use it to truly connect with our audience on an emotional level. It's not just about showing; it's about feeling. How do we create videos that resonate deeply, sparking emotions that lead to lasting brand engagement examples? It begins with understanding the emotional landscape of our viewers.

• Imagine tapping into your audience's deepest feelings, identifying the emotions you want to evoke.
• Think about crafting stories with characters that feel real, characters that viewers can empathize with.
• Consider the power of music and visuals, using them to amplify the emotional tone of your video.
• Share genuine human stories, allowing your brand to be relatable and build trust.

By focusing on these elements, we can move beyond simply informing and start truly connecting. When we create videos that resonate emotionally, we see powerful brand engagement examples emerge, fostering loyalty and advocacy.

Best story structures for brand videos?

Now that we understand the power of emotional connection, let's dive into the story structures that can make your brand video truly impactful. These aren't just templates; they're frameworks for crafting narratives that resonate.

• The Hero's Journey, a classic for a reason, lets you showcase your brand's transformative impact. Think of it as your brand's epic tale.
• Problem/Solution structures are perfect for demonstrating how your brand solves a real need. What problem does your audience face, and how do you fix it?
• behind-the-scenes videos build trust by offering a peek into your company culture. It's about showing the human side of your brand.
• testimonial videos use the power of social proof, letting your satisfied customers do the talking.

Looking at successful advertising video examples, we see these structures used time and again. Many effective commercial video examples use a problem/solution approach to highlight their value. For explainer video examples, think about how you can use animation to simplify complex ideas.

These structures are not just for large campaigns; they can be adapted for any brand video. It's about finding the right fit for your message and your audience. By choosing the right structure, we can create content that not only informs but also deeply engages.

Clearly showing your brand's value in video.

We've explored how emotional connection drives engagement, now let's focus on clearly showing your brand's value through video. It's about demonstrating what you offer and why it matters to your audience. We need to move beyond just feeling and into practical application.

Think about how product video examples can visually represent the benefits of your offering, making them tangible for viewers. We can learn from corporate video examples that demonstrate how to build trust, and showcase your company culture. Let's explore some business video examples that effectively highlight their value, showing how they solve real problems.

• Start by defining your core value, what makes you different and how it benefits your audience.
• Show how your product or service tackles a real problem, making lives easier, use real-world examples to highlight the impact you create.
• Focus on your unique selling points, what sets you apart, and share customer success stories, letting their voices speak for you.
• Use data to back up your claims, building trust, and keep your message clear and concise, easy to grasp.

When creating your brand video, consider how you'll showcase your unique value proposition, and make it easy for viewers to learn more, encouraging engagement. By focusing on these key areas, we can create compelling videos that clearly communicate our brand's value and drive meaningful results.

What makes a brand video visually memorable?

We've journeyed through the power of emotion and storytelling, now let's dive into the visual magic that makes a brand video unforgettable. It's not just about what you say, but how you show it. Think about some of the most memorable promotional video examples you've seen – what made them stick? Often, it's the visual language they speak.

• A consistent color palette acts like your brand's visual signature, instantly making it recognizable.
• Thoughtful typography choices can convey your brand's personality and enhance readability, making it more engaging.
• Smooth motion graphics add a layer of polish and visual interest, keeping viewers captivated.
• Let's explore how animated brand video examples often use vibrant colors and motion to create a lasting impression.

Many successful brand video examples storytelling use visuals to create a narrative that resonates with viewers. visual metaphors can transform complex ideas into easily digestible concepts, while well-chosen imagery helps viewers connect with your message on a deeper level. What makes engaging brand video examples so captivating? Often, it's the way they use visuals to create a sense of wonder. Ultimately, a memorable brand video is one that uses visuals to tell a story, not just illustrate points.

Techniques to tell your brand story through video.

Now that we've explored the power of emotion and structure, let's dive into the techniques that will help us craft truly compelling brand stories through video. It's not just about what we show, but how we make our audience feel. Let's think about what makes the best brand video examples so memorable, and how we can achieve that same impact.

First, let's define our core brand message, the heart of what we offer. Then, let's identify our audience's aspirations, what they truly desire. We need to craft a narrative arc that takes them on a journey, using relatable characters to build empathy.

• Showcase real-world impact, demonstrating the value we bring.
• Keep our message concise, ensuring it's easy to grasp.
• Highlight our unique value proposition, what makes us the best choice.
• Feature customer success stories, letting their voices build trust.

When we look at service video examples, we see how they clearly show their value. How can we make our videos just as effective? Even short brand video examples can pack a punch, so let's make every second count. Looking at creative brand video examples, we see how they use visuals to capture our attention.

Showing your brand's unique character in video.

We've explored how emotions and stories drive engagement, now let's talk about showing your brand's unique character. It's not just about what you sell, but who you are. Think about product demo video examples that really stick with you. What makes them memorable? Often, it's the way they showcase the brand's unique personality, not just the product's features. Let's dive into how we can make your brand truly shine.

• Let's think about your brand's core values, what truly drives you? It's more than just features; it's the heart of your company.
• How can you showcase your brand's personality through tone and voice? Let your unique style shine through, making your videos instantly recognizable.
• Don't be afraid to show your funny side, if it aligns with your brand. Use humor or wit to connect with your audience.
• What are your brand's quirks and imperfections? Authenticity builds trust, so don't be afraid to show them.

Many brand video examples animation use vibrant colors and motion to create a lasting impression. How can you use animation to bring your brand's personality to life? When we look at effective brand video examples, we see that they often highlight the company's culture and values. How can you do the same? Some of the most compelling brand video examples company culture focus on the people behind the brand.

Adapting successful videos for your brand.

We've explored the power of emotion and storytelling, now let's see how we can adapt successful video strategies for our own brand. It's not about copying, but understanding the core elements that make these videos work. We can all learn from the best, and make it our own.

• First, let's identify the core elements that make successful brand video examples stand out. What makes them memorable?
• Next, we need to analyze the emotional tone used in videos that truly connect with viewers. How do they make us feel?
• We should also examine how different story structures are used to create engaging narratives. What story are they telling?
• Finally, let's observe how visuals contribute to the overall message and brand identity. What are they showing us?

When we look at brand video examples explainer videos, we see how animation can make even the most complicated concepts easy to understand. We can adapt successful techniques from brand video examples live action to make our videos more engaging and visually appealing. We can learn from brand video examples corporate social responsibility, which often focus on shared values and making a positive impact. Even if we are a small business, we can still learn from successful brand video examples for small business and apply those strategies to our own videos.

By understanding these elements, we can create videos that not only inform but also deeply engage our audience, building a stronger connection with our brand.

Making your brand video both useful and fun.

So, we've explored the power of emotion and storytelling, now let's make our brand videos both useful and fun. It's about creating content that not only grabs attention but also provides real value. Think of it as crafting an experience, not just a video.

We want viewers to take action after watching, right? So, let's start with a clear objective. What do we want them to do? Maybe it's visiting our website, or trying a product. Also, don't be afraid to inject some humor, if it fits your brand. Think about those brand video examples for e-commerce that show products in a funny way, they're memorable, aren't they?

• showcase your product or service in action, don't just talk about it.
• Include behind-the-scenes glimpses, building trust and relatability.
• Use data visualization to make complex information digestible, like those brand video examples motion graphics.
• Offer a valuable takeaway, something viewers can actually use.

Remember, we're not just making videos, we're building connections. Consider how brand video examples for financial services often focus on building trust, that's something we can learn from. And for technology companies, brand video examples for technology companies often showcase innovation, we can use that as inspiration. Let's make our videos memorable, shareable, and effective.

How videos help move prospects down the funnel?

Now that we've explored the emotional side of video, let's see how they actually guide potential customers through the sales funnel. It's not just about grabbing attention; it's about strategically moving prospects from initial interest to final purchase. Think of it as a journey, where each video type plays a specific role.

• At the top of the funnel, awareness videos introduce your brand, sparking curiosity and initial interest.
• Next, consideration videos illustrate how your product or service solves specific problems, showcasing its value.
• Then, decision videos highlight your unique selling points, building confidence and driving conversions.
• Finally, testimonial videos build trust, showing real people benefiting from your offerings.

We see how *Advertising Brand Video* can grab attention and generate leads right at the top of the funnel. For example, *brand video examples for SaaS* often showcase software capabilities, helping prospects understand complex features. Consider how *brand video examples product launch* create excitement and demand, driving initial sales. Similarly, *brand video examples for healthcare companies* build patient trust, which is crucial in that industry.

Ultimately, videos serve as a versatile tool, guiding prospects through each stage of their journey, ultimately driving them towards conversion. They are not just about showing, but about guiding and persuading.

What is a brand video and its purpose?

We've explored the emotional power of video, now let's talk about what a brand video actually is and what it aims to achieve. It's not just about creating content; it's about crafting a strategic communication tool that truly connects with your audience. Think of it as a visual handshake, a way to introduce your brand and leave a lasting impression.

• A brand video is a powerful way to build brand awareness, making sure your brand is seen and remembered.
• It tells a compelling story, showcasing your brand's unique personality and core values, helping you stand out.
• It demonstrates your value proposition, building trust and credibility with your audience.
• It drives engagement and interaction, inspiring viewers to take action and become part of your brand's journey.

Imagine an *Animated Brand Video* bringing your brand's story to life with vibrant visuals. A *Brand Video Ad* can be the perfect way to grab attention and introduce your brand to a new audience. Using *Brand Video Animation* can make complex ideas simple and engaging. A single video is great, but a *Brand Video Campaign* can create a lasting impact. Ultimately, a brand video is a key element in your brand's growth, used across various platforms to achieve your goals.