30 Brand Video Examples For Conversion Optimization

Lights, camera, action—your brand's story awaits! Ever feel like your marketing messages are lost in the digital jungle? It's a crowded space, but there's a way to stand out and truly connect with your audience. Brand videos are more than just moving pictures; they're your secret weapon in a world drowning in content. A picture is worth a thousand words, and a video? Well, you do the math. Just how impactful are they? The numbers speak for themselves.

• 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
• 68% of People will Happily Watch a Business Video if it's Under a Minute.
• 71% of marketers plan to leverage either short-form or long-form video as part of their content strategy.

These stats reveal a powerful trend: video is not just popular, it's essential. Brand videos offer a dynamic way to engage audiences, delivering concise, memorable messages that resonate. Let's dive in and explore 30 Attention-grabbing Brand Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Litum 2D Brand Video

In a world saturated with brand storytelling, Litum's brand video stands out with its clean, modern aesthetic and engaging narrative. The 2D animation, infused with a bright color palette and upbeat electronic music, creates a memorable viewer experience. From its inception in 2004, a year of major technological advancements, Litum's journey is cleverly interwoven with the growth of the digital landscape.

The video effectively conveys Litum's mission to revolutionize business operations through state-of-the-art location tracking solutions. The concise messaging, combined with visually appealing graphics, clearly communicates the value proposition of optimizing operations, increasing efficiency, and reducing costs. This well-crafted Brand Video is an inspiration for any company seeking to make a lasting impact.

2. Boyd 3D Brand Video - Build brand awareness implicitly

In this compelling Brand Video, Boyd Corporation showcases the versatility and precision of their medical adhesive tapes. Utilizing stunning 3D animation, the video highlights diverse applications of their products, ranging from neonatal care to geriatric devices, emphasizing the importance of secure adhesion for patient well-being.

With its clean aesthetic and concise messaging, the Brand Video successfully captures Boyd’s 90-year legacy of innovation in the field. The dynamic visuals, combined with an inside look at their manufacturing facilities, builds trust and confidence in their commitment to quality and expertise.

3. FinGo Creative Brand Video - Showcase brand personality implicitly

FinGo's brand video masterfully uses 2D animation to showcase its biometric technology in an engaging and accessible way. The video's visual metaphors—a bound globe, floating cards and cash, a hand interacting with the device—clearly communicate the benefits of a world unlocked by your unique vein pattern.

The message is freedom and ease, expertly delivered with a blend of clever animation and concise text. FinGo doesn't just present a product; it paints a picture of a smoother, more secure world, where technology seamlessly integrates with everyday life.

4. World Microbe Forum

This World Microbe Forum Brand Video encapsulates the spirit of global scientific collaboration through dynamic 2D animation. The vibrant color palette and swirling transitions evoke a sense of urgency and excitement, reflecting the importance of breaking down barriers in research. The video effortlessly highlights the forum's core mission: connecting researchers worldwide to solve humanity's biggest challenges.

The narrative of scientists overcoming obstacles and sharing knowledge resonates deeply, emphasized by the upbeat global music and multilingual call to action. This is an exceptional example of how Brand Videos can inspire action, making viewers eager to share their science with the world through the World Microbe Forum.

5. Dun & Bradstreet Visual Brand Video - Showcase brand essence implicitly

Dun & Bradstreet's brand video cleverly uses 2D animation to convey the power of organized data. The visuals, with their teal and purple hues, are both engaging and professional, making complex concepts easily digestible. The contrasting portrayal of chaotic and streamlined data drives home the message: Master data management isn't just helpful—it's essential for growth.

The video's fast pace and upbeat music keep viewers hooked, while the narrative of problem, solution, and benefit resonates with decision-makers. It's a prime example of how effective Brand Videos can capture attention and clearly communicate a complex value proposition.

6. Avast Simple Brand Video

Avast is a digital security company that protects individuals from cyber threats. This video is designed to highlight the company's goal of creating a digital world that works for everyone.

Video Design - The Brand Video uses a lighthearted and whimsical style to depict the interconnectedness of people and technology. It features simple, hand-drawn illustrations and animations that give a feeling of warmth and accessibility. The design utilizes colorful elements to create a sense of optimism, emphasizing the company's commitment to providing a safe and positive online experience.

The overall visual style effectively communicates the video's goal of fostering trust and a sense of community. The use of vibrant colors, simple illustrations, and engaging animations creates a welcoming and approachable tone. This resonates with Avast's message of making the digital world a place where everyone feels safe and secure. The video's message is ultimately about empowering people to explore the digital world with confidence.

7. Atlas Copco Cinematic Brand Video

Atlas Copco's video is designed to highlight the company's role in enabling a sustainable industrial future.

Video Design - The video uses a combination of 3D animation and graphics to visualize the impact of climate change, followed by a series of compelling visuals that showcase how the company helps businesses achieve sustainability goals. The video style emphasizes simplicity and clean graphics, with minimal use of text, resulting in a visually engaging and informative experience. This design style is in line with Atlas Copco's Brand Video aesthetic, where clean lines and a minimal visual approach represent their innovative and efficient solutions for the manufacturing industry.

The video begins by depicting a fiery Earth, symbolizing the urgency of the climate crisis and evoking a sense of responsibility. The animation then shifts to a dark, 3D landscape with glowing blue lights, representing the growing global awareness and pressure on businesses to act. This shift in visuals reinforces the message that climate change is a pressing issue, but there is hope through collaboration and innovative solutions. The video then shows the industrial sector, emphasizing Atlas Copco's role in creating sustainable manufacturing practices through smart integrated assembly solutions. The video's design emphasizes the importance of sustainability, and its narrative appeals to businesses looking for solutions to reduce their environmental impact. The video's optimistic tone is reinforced by the use of blue lights, symbolizing hope and a sustainable future.

8. HORNE Brand Story Video

HORNE is building a Wise Firm, a culture that is based on the parable of the wise man and the foolish man. The video is designed to share the ideas and values that drive their culture.

Video Design - The HORNE Brand Video effectively uses graphics to highlight the company's values. The video design uses a simple, clean design, with bold text on a clean background. This is paired with an effective use of animation, in particular, the use of paper cutouts to illustrate the wise man and the foolish man and their respective houses. The use of paper cutouts is used to create a sense of contrast, as the wise man's house stands strong, while the foolish man's house is easily swept away.

This straightforward and consistent visual style makes the HORNE Brand Video easy to understand and memorable. The tone of the video is confident, aspirational, and trustworthy. The visual design of the video clearly communicates the message that the Wise Firm culture is strong and dependable, like the house built on the rock.

9. Comarch Minimal Brand Video

Comarch is a company that helps businesses in the telecommunications industry optimize energy consumption without sacrificing network performance or quality. The video is designed to educate viewers about the importance of sustainable networks and how automated network management can help achieve this goal.

Video Design - The video employs a dark blue color scheme and uses a combination of animated graphics and visuals that emphasize the interconnected nature of the network, highlighting the global reach of Comarch's solutions. The Brand Video effectively uses a minimal design aesthetic, featuring a 3d animated character, sleek animation, and a bright glowing blue effect on network elements. This approach creates a professional and engaging presentation, attracting the attention of the audience.

The video use of animated graphics and visuals successfully communicates the complexities of network optimization and sustainable energy consumption, while maintaining a light and approachable tone. The vibrant blue color palette combined with the sleek design style create a visually engaging experience, conveying the key message of sustainability with clarity and simplicity. This approach reinforces Comarch's commitment to empowering businesses to develop sustainable networks.

10. Printify Animated Brand Video

Printify is a platform that enables you to brand and sell skincare, supplements, and coffee. The video is designed to promote these product lines and attract new customers.

Video Design - The video uses a clean and modern design style, showcasing the products with vibrant colors and a focus on graphic elements. The Brand Video uses a simple, yet aesthetically pleasing layout, displaying the product labels and packaging in a bold and clear manner. This style is appealing to the target audience, highlighting the quality and professionalism of Printify.

The visual style of the video communicates the brand's professionalism, quality, and simplicity. The use of bright colors and bold graphics highlights the uniqueness of each product and emphasizes the ease of customization. The video uses a fast-paced, yet engaging tone to capture the attention of viewers and encourage them to take action. This approach effectively drives the video's goal of promoting the new product lines and encouraging viewers to join the waitlist.

11. Pinkerton

Pinkerton delivers timely crime data, detailed analysis, and insights that are more reliable than other sources available in the UK. The video is designed to demonstrate the capabilities and value of the Crime Index.

Brand 2D Video uses a fast-paced and dynamic style, incorporating animated graphics, showcasing the key features of the Crime Index. The video utilizes sharp graphics and a simple color palette, clearly conveying the complex information of the product in an engaging manner.

The visual style effectively conveys the objective of providing reliable and insightful crime data. The use of animation helps to engage viewers and capture their attention, the fast-paced editing reinforces the brand's Value Proposition of delivering timely and granular data. The video overall tone is confident and persuasive, highlighting the precision and value of the Crime Index.

12. Cabot

Cabot creates materials that enable a more sustainable future. This animated brand video is designed to showcase the importance of advanced materials in our daily lives. The video uses high-quality graphics and a minimalist visual style, creating a relatable and engaging experience. The graphics are vibrant and modern, the scenes are carefully chosen to highlight the many applications of the materials.

Video Design - The focus is on the impact of the materials on everyday life, creating a relatable and engaging experience. The video's tone is positive and hopeful, highlighting the potential of advanced materials to make a positive difference in the world.

By showcasing the many ways these materials improve our lives, the video emphasizes the company's commitment to creating a sustainable future.

13. Firebase

Firebase is a platform that helps developers build and scale apps. This video is designed to celebrate the developer community.

Video Design - This Brand Video Animation uses flat vector graphics and vibrant colors. The design is simple, modern, and clean, with stylized graphic elements and minimal movement.

The video has a positive and celebratory tone, communicating the success of Firebase and emphasizing the company's commitment to its developer community. The upbeat tone encourages developers to stay engaged and reminds them of the many successes achieved together.

14. WOOD

Wood offers a range of services related to real estate. The video aims to showcase how these services help companies attract great residents, deliver digital experiences, and make life easier for both them and their tenants.

Video Design - The video utilizes a minimalist graphic style, featuring a vibrant palette with bold color accents and simple illustrations. This visual aesthetic adds a modern feel, perfectly complementing the digital solutions highlighted throughout the video.

The video's visual style successfully communicates its objective of showing how the services can simplify the real estate experience. The animation's cheerful tone and bright colors make it engaging and accessible, appealing to a wide audience. Through these engaging visuals, the message of a less busy work environment and readily available data is effectively communicated, leaving viewers with a positive impression of the company and its solutions.

15. MSD Careers

This video is a powerful tool for showcasing the Marketing team's role in finding new business and growth opportunities. It's designed to capture attention and communicate the team's commitment to making a difference in the lives of patients. The video uses a simple and modern design style with bold colors, clean lines, and a playful touch.

Video Design - The video features animated illustrations of people working together to solve puzzles, representing the team's collaborative effort to find solutions for the business and its stakeholders. This approach is incredibly effective, as it visually communicates the importance of collaboration, innovation, and customer-centricity.

Brand Video Marketing is the key to this video's success. The use of bright, bold colors conveys energy and enthusiasm, while the animated illustrations of people working together in a playful way showcases the teamwork and partnership that is important to the company's success. The tone of the video is positive, engaging, and optimistic, reflecting the company's commitment to making a difference in the lives of patients.

16. MEDHOST

MEDHOST is a healthcare software solution company that provides support to healthcare facilities. This video is designed to show the company's commitment to supporting heroes in healthcare, demonstrating how their software helps them save lives and overcome challenges.

Brand Video Design - The video uses 3D animation to create a visually engaging and lighthearted experience. The animation style is simple and clean, featuring characters with rounded features and bright, colorful backgrounds. The choice of a 3D animation style aligns well with the playful, fun-loving tone and helps create a memorable and enjoyable experience.

The visual design effectively communicates the message of support for healthcare workers. The animation style highlights the everyday challenges faced by healthcare professionals, like dealing with large amounts of paperwork, while showcasing how the software provides a solution that simplifies processes and reduces stress. The optimistic tone and the use of cheerful imagery create a positive association with the brand, conveying the message that the software can make a real difference in the lives of healthcare workers.

17. PGE

PGE helps people and businesses use energy, making it comfortable, connected, and entertaining for households and successful for businesses. This video educates viewers about the connection between when energy is used and what type of energy is used.

Video Design - The video uses simple, yet engaging design. It features 3D animated graphics of a coffee shop, house, and car. Each graphic is depicted from an overhead perspective, which helps create a sense of scale and understanding of the different locations. The use of simple shapes and colors makes the Brand Video Example easily understood, even by those who are not familiar with the technical details of energy production. The graphics quality is excellent, and it effectively communicates the concepts being presented.

The video's design effectively conveys the objective of educating consumers about the connection between energy use and type of energy. The visual style and tone of the video are simple and informative, making it easy for viewers to understand the message. The graphics effectively illustrate the different types of energy and how they are affected by the time of day when energy is used. The video does not use any complicated graphics, making it a great Brand Video Example for a diverse audience.

18. Gemalto

Gemalto specializes in cybersecurity and digital identity solutions. This video explains their solutions for the commercial drone industry. It's a powerful example of Brand Video Storytelling that uses visuals to communicate a complex message.

Video Design - The video uses high-quality graphics and animations, emphasizing futuristic technology and advanced design. The visuals are dominated by a network of connected dots, representing drone security and trust. These elements are central to the company's product.

The video uses simple, clear text elements for the title, and graphics visually represent a network of drones. This effectively communicates the objective of establishing trust within the commercial drone ecosystem. The visuals, coupled with the clear text, drive home the main takeaway: the company provides the necessary tools to ensure drones are secure and identifiable. The overall tone is professional and informative, focusing on the importance of security and trust.

19. VoltaChem

VoltaChem is focused on decarbonizing energy and recarbonizing raw materials, which will accelerate the use of new electrochemical processes within the chemical industry over the next twenty years. This is a powerful message, and the video design reflects it.

Video Design - The video uses a minimalist style with 3D graphics that are crisp and clean, creating a modern feel and emphasizing sustainability. This is a successful way to showcase the company's commitment to sustainability, and helps to convey the efficiency of their solutions.

Brand Video Content is visually engaging and utilizes a clean, modern aesthetic to communicate the innovative and sustainable nature of their technology. The graphics are clear and effective, with animation that seamlessly moves from one concept to the next.

20. Justice

Justice is an organization that aims to promote reconciliation through information. The video is designed to highlight how past injustices can be overcome with truth.

Video Design - The video uses a simple, minimalist style, with black silhouettes on a white background, and elements of watercolor to create a sense of depth. The graphics are clean and easy to understand, making this a good Brand Video Ad. The use of simple imagery like a rope and silhouettes is highly symbolic, representing the struggles of rebuilding after conflict, and the role of Justice in helping that process.

The video's tone is informative and thought-provoking, communicating the message that without information, no reconciliation is possible. The simple, almost stark, imagery is impactful and reinforces the serious nature of the topic. This helps drive the video's goal, which is to raise awareness about the importance of information in healing from conflict, and the role that Justice plays in this process.

21. Infineon

Infineon is a leading semiconductor company. This video is designed to showcase the company's AutoDrive project, which is revolutionizing automotive design. It highlights the company's commitment to making life easier, safer, and greener.

Video Design - The video uses a clean and simple design, focusing on graphics and animation. A line drawing of a hand opening a door reveals a map of Europe with various company logos, representing collaboration and the project's scope. The AutoDrive logo is visually engaging, using a modern, clean font with a blue color that reflects the company's vision for the future. These elements create a strong Brand Video Advert, effectively communicating the company's commitment to the future of automotive technology.

The visual style of the video communicates the objective by conveying the innovative and collaborative nature of the project. Bright colors and animated graphics create an engaging and optimistic tone, reflecting the project's goal to revolutionize automotive design. This upbeat tone inspires confidence in the project, highlighting its potential to shape the future of mobility.

22. Aqua Security

Aqua Security is a cloud native security platform that provides freedom for developers and organizations by offering a solution to secure software development and delivery. The video is designed to introduce the platform and its capabilities, highlighting the importance of security in a fast-paced cloud-native environment.

Video Design - The video uses a visually engaging combination of animated graphics and text. Blue and purple neon lights create an electric and futuristic environment. The graphic elements and animation style showcase the dynamic nature of cloud-native development and the need for security to keep pace with the rapid changes in the industry. Minimalist design with a dark background, bright lights, and text in a sleek font create an aesthetic that is both attractive and informative.

Brand Video Advertising is the key to success. The overall tone of the video is optimistic and energetic, reflecting the confidence in the cloud-native security solutions. The video illustrates the benefits of security in a modern cloud-native world, demonstrating that security does not hinder progress but rather unlocks the potential of acceleration.

23. CorVel

CorVel develops technology and streamlines processes to provide faster and accurate risk management solutions. This Brand Video Explainer is designed to illustrate the company's commitment to innovation.

Video Design - The visuals utilize geometric shapes and gradient color schemes to communicate the company's commitment to intelligent systems and a connected ecosystem. The design elements convey a modern, technological, and user-friendly approach to the solution.

The video uses a soft, calming color palette. The blue color scheme throughout the video represents trust and reliability. These design elements help to establish a sense of safety and confidence, highlighting the effectiveness of the solutions. The animation is sleek and modern, and the graphics are high-quality. The video's design effectively conveys the company's message of innovation and progress.

24. EQT

EQT is a global private equity firm. This video is designed to provide general information about their business and operations to potential employees, portfolio companies, business partners, and shareholders.

Video Design - The video uses abstract, colorful graphics that represent various industries, such as agriculture, construction, oil, and gas. The choice of colors and shapes is intentionally simple, emphasizing the core industries EQT supports.

Brand Video Promo is a perfect example of effective brand storytelling. It uses engaging and relatable imagery to depict the daily work of the people who make industries run. The video's minimalist design and simple visuals allow viewers to quickly grasp EQT's commitment to supporting essential workers and industries. The video's positive and upbeat tone reinforces the company's dedication to making a difference in the world.

25. FGV

FGV is a global leader in the palm oil industry. This video is designed to introduce the company and its impact on the world.

Video Design - The video style is simple, engaging, and uses clean lines, bright colors to create an eye-catching, memorable Brand Video Introduction. The graphics are well-designed, easily understood. Animated elements like the light bulb imagery bring a playful feel to the video.

The animation style, graphics communicate the company's mission to create better products for a more sustainable future. The overall tone is optimistic, conveying a sense of purpose, innovation. The video's simplicity, clear narrative help the audience understand the company's impact on the world.

26. Geely

This promotional brand video is a powerful celebration of International Women's Day, showcasing the contributions of women within the company. It's a vibrant and engaging piece that effectively communicates the company's commitment to gender equality and female empowerment.

Video Design - The video uses a bright and vibrant color palette, reflecting the positive and empowering tone of the message. Bold graphics and simple animation make it engaging and easy to understand. Scenes showcasing women working in various roles demonstrate their diverse contributions.

The visual style effectively communicates the objective of celebrating women and their role in the company's success. The bright colors, bold graphics, and upbeat tone create a positive and inspiring environment. The scenes of women working in different roles represent their diversity and their vital contributions. The use of animation instead of live action adds a playful touch, making it suitable for a wide audience. The video effectively captures the essence of International Women's Day by showcasing the achievements of women and their potential to empower others.

27. WalkMe

This video is designed to introduce the product and showcase how it can help businesses and individuals achieve success in the digital world. The video effectively communicates the product's value proposition through an engaging and visually appealing presentation, ultimately leaving viewers with the message that the product can make their digital experience more productive and enjoyable.

Video Design - The video design is a creative blend of animation and text-based visuals, using a bright blue and purple color scheme. Animated icons are used to visually communicate the benefits of the product. The visuals are simple but effective, conveying the message clearly and concisely.

Brand Video Messaging - The animated visuals, combined with the use of positive language, help to create a positive and uplifting tone that emphasizes the benefits of the product.

28. Alation

Alation is a data catalog that helps businesses understand and use their data more effectively. This video celebrates the company's tenth anniversary and touts its achievements.

Brand Video Teaser uses a simple yet effective visual design, featuring an orange and blue color scheme. This color scheme is also featured in the company's logo and branding materials, reinforcing its identity.

Video Design - Dynamic graphics and bold white text on a blue background highlight key stats and awards. The visuals include simple silhouettes of sports figures who are considered GOAT (Greatest of All Time) in their sport, like Michael Jordan, Lionel Messi and Serena Williams. This minimalist style clearly communicates the company's key message: it is a leader in the data catalog space and has earned this distinction through its impressive accomplishments.

29. Kubota

Kubota has been working to provide solutions to food, water and environmental issues. This video is designed to introduce the company's long-term vision.

Startup Brand Video is visually simple but effective. It features a clean white background with turquoise circles, text and lines, reinforcing the company's long-term vision of sustainability. The graphic timeline emphasizes the company's history, highlighting its dedication towards supporting life. The use of clean and simple graphics highlights the company's commitment to sustainability.

The visual style is able to communicate the objective of the video by emphasizing the long-term vision. The clean and simple design and the usage of turquoise color evokes a sense of trust and reliability, which is consistent with the company's objective of becoming a global major brand. The video communicates the company's history of innovation and the key areas it focuses on. This reinforces the company's long-term vision and the dedication to the goals set forth in the video.

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How to plan and optimize Brand Videos?

Strategic Clarity: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids applied this wisdom for a SaaS client. We streamlined their brand messaging, focusing on their unique value proposition in a concise video. This led to a 15% rise in trial sign-ups and improved brand recall.

Actionable: Define unique selling points to differentiate from competitors.

Customer-Centric Approach: "Don't find customers for your products, find products for your customers." - Seth Godin. Advids used this philosophy for an e-commerce client. We created a brand video showcasing how their products solved specific customer pain points. This resulted in a 10% increase in sales conversions and positive customer reviews.

Actionable: Understand customer needs and tailor messaging accordingly.

Simplicity and Impact: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this principle for a non-profit client. We created a minimalist brand video focusing on their core mission and impact. This resonated with donors, leading to a 25% increase in donations.

Actionable: Communicate clearly and concisely for maximum impact.

Authenticity and Trust: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids used this approach for a food and beverage client. We created a brand video showcasing their sustainable practices and commitment to quality. This built trust with consumers, resulting in a 12% increase in brand loyalty.

Actionable: Build trust by communicating brand values and purpose.

Continuous Improvement: "The more I practice, the luckier I get." - Gary Player. Advids embodies this mindset. We constantly analyze video performance data and gather client feedback to refine our strategies. This iterative approach has consistently improved video effectiveness for our clients across various industries.

Actionable: Analyze results and adapt strategies for continuous improvement. **

Why Advids for Brand Video?

At Advids, we specialize in crafting high-quality, original Brand Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 clients served, we blend creative storytelling, cutting-edge technology, and a collaborative approach to bring your vision to life.

Transforming Ideas into Engaging Animated Experiences:

Customized Brand Video Solutions: From explainer videos to character animations, we tailor each project to your brand, style, and target audience. We've produced over 320 successful Brand Videos, showcasing our expertise in this dynamic medium.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Brand Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Trust and Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision.
Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly effective Brand Videos.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: Our extensive experience, spanning over 3400 successful projects, speaks for itself.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence and client satisfaction.


Ready to unlock the potential of Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Video?

A Brand Video is a powerful marketing tool that uses visual Storytelling to communicate your brand's message, values, and personality to your target audience. It goes beyond traditional advertising by focusing on building connections and fostering emotional engagement. brand videos can take various forms, including explainer videos, customer testimonials, behind-the-scenes footage, and animated explainers. They can be used to introduce your brand, Showcase Your Products or services, Build Trust and credibility, and create a memorable experience for your audience.

Brand videos are used in a variety of ways, including promoting new products or services, building brand awareness, generating leads, and driving sales. They can also be used to educate customers, improve customer service, and build a loyal customer base.

What do top Brand Videos have in common?

What makes Brand Videos effective?

Remarkable Brand Videos are driven by a clear understanding of your target audience and their needs. They are designed to capture attention, convey information effectively, and leave a lasting impression.

Exceptional Brand Videos are created by combining compelling storytelling, engaging visuals, and a strong emotional hook. They use visual storytelling techniques, such as metaphors, symbolism, and unexpected twists, to make the video more memorable and impactful.

Exceptional Brand Videos aim to create a deeper connection with your audience by evoking emotions and building trust. They showcase your brand's values, mission, and personality in a way that resonates with viewers and fosters a sense of shared experience.

How long should your Brand Video be?

Practical Brand Videos are designed to Capture Attention and convey information effectively, while keeping viewers engaged. The ideal length depends on the purpose of the video, the target audience, and the platform where it will be shared.

Practical Brand Videos aim to deliver a clear message and leave a lasting impression, while keeping viewers engaged. A good rule of thumb is to keep videos concise and focused, avoiding unnecessary fluff or repetition.

How to create Brand Videos?

Exceptional Brand Videos are created through a strategic process that involves planning, production, and post-production. The creation process involves defining your goals, understanding your target audience, and developing a compelling story.

Exceptional Brand Videos are created by combining creative storytelling, engaging visuals, and a strong call to action. They use a variety of techniques, such as visual storytelling, animation, and live action, to capture attention and convey information effectively.

Unlocking Brand Power Through Video

Brand videos are a dynamic marketing tool, offering a range of benefits that can significantly enhance your brand's reach and impact.

Boosting Brand Awareness:

Videos are a powerful way to introduce your brand to a wider audience. Think of them as your digital elevator pitch, capable of quickly and effectively communicating your brand's essence. This increased exposure leads to greater brand recognition and recall, making your brand top-of-mind for potential customers.

Forging Emotional Connections:

Unlike static text or images, videos have the unique ability to evoke emotions. Through music, visuals, and storytelling, you can create a deeper connection with your target audience, fostering a sense of trust and loyalty. Dove's Real Beauty Sketches campaign is a prime example of how video can tap into emotions and resonate with viewers on a personal level.

Storytelling Powerhouse:

Videos allow you to tell your brand's story in a compelling and memorable way. You can showcase your values, mission, and the why behind your brand, making it more relatable and human. This narrative approach helps your audience understand and connect with your brand on a deeper level.

Product Demonstration Made Easy:

Want to show off your product's features and benefits? Video is the perfect medium. You can demonstrate how your product works, highlight its unique selling points, and make it easier for potential customers to understand its value proposition. This can be particularly effective for complex products or services that require visual explanation.

Driving Action with Calls to Action:

Brand videos can effectively encourage viewers to take specific actions, such as visiting your website, signing up for a newsletter, or making a purchase. By strategically incorporating clear and compelling calls to action, you can guide your audience towards desired outcomes and boost conversions.

Social Media Engagement Magnet:

Videos are highly shareable on social media platforms, making them a powerful tool for expanding your reach and generating buzz around your brand. When viewers share your videos, they become brand advocates, extending your message to their networks and amplifying your marketing efforts.

Brand Videos: Your Sales Secret Weapon

• Showcase your product's features and benefits in a way that's both informative and engaging.
• Highlight its unique selling points, address common customer pain points, and demonstrate how your product solves those problems.
• Consider using different camera angles, close-ups, and screen recordings to create a dynamic and informative demo.

Building Trust with Customer Testimonials:

• Feature satisfied customers sharing their positive experiences with your product or service.
• These Authentic Stories build trust and credibility, showing potential customers the real-world impact of your offerings.
• Ensure Testimonials are genuine and relatable, focusing on specific benefits and outcomes.

Lead Generation Powerhouse:

• Use videos to capture leads by offering valuable content in exchange for viewers' contact information.
• This could be an ebook, a webinar, or a free trial.
• Make sure your lead magnet is relevant to your target audience and provides genuine value.

Empowering Sales Training:

• Train your sales team on product knowledge and effective sales techniques using engaging and informative videos.
• Videos can be used to demonstrate best practices, role-play different sales scenarios, and provide in-depth product training.
• This can lead to a more knowledgeable and confident sales force.

Elevating Sales Presentations:

• Create visually appealing and persuasive sales presentations that can be shared with potential clients.
• Videos can enhance your pitch by showcasing product demos, customer testimonials, and key benefits in a concise and engaging format.

Generating Excitement for Product Launches:

• Build anticipation for new product launches by showcasing the product's features and benefits in a compelling video.
• Tease upcoming features, highlight key improvements, and create a sense of excitement around the launch.
• This can generate pre-orders and drive initial sales.

Brand Video Strategies for Product Launches

Explainer Videos: Simplifying the Complex:

These videos provide concise and engaging explanations of your product or service, making it easy for viewers to understand its value proposition. They're particularly effective for introducing new products or services, clarifying complex concepts, and addressing common customer questions. Dollar Shave Club's viral Explainer Video is a classic example of how humor and simplicity can effectively communicate a brand's message.

Feature satisfied customers sharing their positive experiences with your product or service. These authentic stories build trust and credibility, showing potential customers the real-world impact of your offerings. Focus on capturing genuine emotions and highlighting specific benefits that resonate with your target audience.

Offer a glimpse into your company culture, operations, and the people behind your brand. This creates a more personal connection with your audience, fostering a sense of transparency and authenticity. Showcasing your team, your workspace, and your values can make your brand more relatable and human.

Capture the highlights of your company events, such as conferences, workshops, or product launches. These videos showcase your brand's involvement, expertise, and community engagement. Event videos can be used to generate leads, promote future events, and build brand awareness.

Demonstrate your product's features and benefits in a compelling and engaging way. Highlight its unique selling points, address common customer pain points, and show how your product solves those problems. Use high-quality visuals, clear narration, and concise editing to create an effective product demo.

Use animation to create visually appealing and Engaging Videos that can be used for a variety of purposes. Explain complex concepts, tell a story, or simply entertain your audience with creative visuals. Animated Videos can be particularly effective for explaining abstract ideas or simplifying technical information.

Boost Engagement with Interactive Videos

Interactive Elements: Making Videos Participatory:

• Incorporate interactive elements, such as polls, quizzes, or clickable hotspots, to encourage viewers to actively participate and engage with your content.
• For example, you could ask viewers to vote on their favorite product feature or answer a quiz to test their knowledge.
• Interactive elements make videos more dynamic and memorable.

• Use data and analytics to understand your audience's preferences and tailor your video content accordingly.
• Create videos that address specific customer segments, their unique needs, and their interests.
• This personalized approach makes viewers feel seen and understood, leading to greater engagement.

• Encourage viewers to share your videos on social media platforms.
• This expands your reach, generates buzz around your brand, and turns your viewers into brand advocates.
• Make it easy to share your videos by including social media buttons and encouraging viewers to tag their friends.

• Use videos to gather customer feedback and insights.
• Ask viewers for their opinions, suggestions, and ideas.
• This valuable feedback can help you improve your products, services, and future video content.
• You can gather feedback through comments, polls, or dedicated feedback forms.

• Create videos that Foster a Sense of Community among your customers.
• Encourage them to connect with each other, share their experiences, and participate in discussions.
• You could create a video series featuring customer stories or host live Q&A sessions to facilitate interaction.

• Use videos to provide helpful customer support resources, such as tutorials or FAQs.
• This makes it easier for customers to find the information they need, reducing the need for direct contact with your support team.
• Video tutorials can be particularly effective for explaining complex processes or troubleshooting common issues.

Building Brand Identity Through Video

• Use Compelling Visuals and Storytelling techniques to create a memorable and impactful brand experience.
• Think about the emotions you want to evoke, the message you want to convey, and the overall impression you want to leave on your audience.

Brand Voice and Tone: Consistency is Key:

• Consistently use your brand's voice and tone throughout your videos.
• Whether it's playful, informative, or authoritative, your brand's voice should be reflected in the narration, music, and overall style of your videos.
• This creates a cohesive and recognizable brand experience.

Brand Colors and Fonts: Reinforcing Visual Identity:

• Incorporate your brand's colors and fonts into your video design.
• This reinforces your brand's visual identity and creates a sense of familiarity and consistency across all your marketing materials.

Brand Messaging: Communicating Your Core Values:

• Clearly communicate your brand's key messages and values through your video content.
• What makes your brand unique?
• What problems do you solve?
• What do you stand for?
• Your videos should answer these questions and reinforce your brand's core messaging.

Brand Personality: Letting Your Brand Shine:

• Showcase your brand's personality through the visuals, music, and tone of your videos.
• Are you playful and fun?
• Serious and professional?
• Your videos should reflect your brand's personality and resonate with your target audience.

Brand Values: Demonstrating Your Commitment:

• Highlight your brand's core values and principles through your video content.
• Do you prioritize sustainability?
• Ethical sourcing?
• Customer service?
• Demonstrate your commitment to these values through your videos, building trust and credibility with your audience.

Drive Conversions With Compelling Calls to Action

Clear Call to Action: Guiding the Viewer:

• Include a Clear and Concise Call to Action that tells viewers exactly what you want them to do. Whether it's Visit our website, Sign up for a free trial, or Shop now, your call to action should be specific and easy to understand.

• Use strong visual cues, such as buttons, arrows, or text overlays, to highlight your call to action and make it stand out. These visual cues draw the viewer's eye to the desired action and make it more likely that they'll click through.

• Create a sense of urgency or scarcity by highlighting limited-time offers, exclusive deals, or dwindling stock. This encourages viewers to act quickly and take advantage of the offer before it's too late.

• Include testimonials or reviews from satisfied customers to build trust and credibility. Seeing that others have had a positive experience with your product or service can encourage viewers to take the plunge and make a purchase.

• Test different versions of your call to action to see which one performs best. Experiment with different wording, placement, and visual cues to find the most effective combination for driving conversions.

• Ensure your video content is targeted to the right audience. Your call to action should resonate with their needs and interests, making them more likely to take the desired action.

Boost Customer Loyalty with Video

Personalized Content: Making Customers Feel Valued

• Tailor your video content to specific customer segments, addressing their unique needs and interests.
• This could include personalized welcome videos, product recommendations based on past purchases, or exclusive content for loyal customers.

• Use videos to gather customer feedback and insights.
• This shows customers that you value their opinions and are committed to improving your products and services.
• You can gather feedback through surveys, polls, or video testimonials.

• Create videos that foster a sense of community among your customers.
• Encourage them to connect with each other, share their experiences, and participate in discussions.
• This could include behind-the-scenes videos, customer spotlights, or video challenges.

• Use videos to provide helpful customer support resources, such as tutorials or FAQs.
• This makes it easier for customers to find the information they need, reducing frustration and improving their overall experience.

• Use videos to promote your loyalty programs and reward your most loyal customers.
• This could include exclusive video content, early access to new products, or special discounts.

• Offer exclusive content, such as Behind-the-Scenes Videos or sneak peeks of new products, to your loyal customers.
• This makes them feel valued and appreciated, increasing their likelihood of staying with your brand.

Educate and Engage: Video Strategies for Customer Success

• Provide concise and engaging explanations of your product or service, making it easy for viewers to understand its value proposition.
• Use clear visuals, simple language, and a compelling narrative to explain complex concepts in a way that's easy to digest.

Tutorials: Providing Step-by-Step Guidance

• Create step-by-step tutorials that demonstrate how to use your product or service.
• This can be particularly helpful for complex products or software applications.
• Use screen recordings, voiceovers, and clear visuals to guide viewers through the process.

FAQs: Answering Common Questions

• Answer common customer questions in a video format, providing quick and easy access to information.
• This can save your customer support team time and improve the customer experience.
• You can create a series of short FAQ videos or compile them into a longer video library.

Product Demos: Showcasing Features and Benefits

• Showcase your product's features and benefits in a compelling and engaging way.
• Highlight its unique selling points, address common customer pain points, and show how your product solves those problems.
• Use high-quality visuals, clear narration, and concise editing to create an effective product demo.

Case Studies: Demonstrating Real-World Results

• Share real-world examples of how your product or service has helped customers achieve their goals.
• This provides social proof and demonstrates the value of your offering.
• Feature customer testimonials, data points, and before-and-after examples to illustrate the impact of your product or service.

Industry Insights: Positioning Your Brand as a Thought Leader

• Provide valuable industry insights and trends, positioning your brand as a thought leader.
• This can help you attract new customers and build credibility within your industry.
• Create videos that discuss industry challenges, emerging trends, and best practices.

Building Trust Through Video Storytelling

Customer Testimonials: The Power of Social Proof:

• Feature satisfied customers sharing their positive experiences with your product or service.
• These authentic stories build trust and credibility, showing potential customers the real-world impact of your offerings.
• Focus on capturing genuine emotions and highlighting specific benefits that resonate with your target audience.

• Offer a glimpse into your company culture, operations, and the people behind your brand.
• This creates a more personal connection with your audience, fostering a sense of transparency and authenticity.
• Showcasing your team, your workspace, and your values can make your brand more relatable and human.

• Share your brand's story, highlighting your values, mission, and the why behind your brand.
• This helps your audience understand and connect with your brand on a deeper level, building trust and authenticity.

• Be transparent about your products, services, and processes.
• Address customer concerns, acknowledge limitations, and be upfront about your pricing and policies.
• This builds trust and credibility by showing that you have nothing to hide.

• Be authentic in your video content, showcasing your brand's true personality and values.
• Don't try to be something you're not.
• Let your brand's unique voice and personality shine through.

• Highlight your brand's commitment to social responsibility, demonstrating your values and building trust with customers.
• This could include videos about your environmental initiatives, charitable donations, or ethical sourcing practices.

Elevate Customer Service with Video

Customer Support Videos: Answering Common Questions

• Create videos that answer common customer questions, providing quick and easy access to information. This can save your customer support team time and improve the customer experience. You can create a series of short FAQ videos or compile them into a longer video library.

• Create step-by-step tutorials that demonstrate how to use your product or service. This can be particularly helpful for complex products or software applications. Use screen recordings, voiceovers, and clear visuals to guide viewers through the process.

• Answer common customer questions in a video format, providing quick and easy access to information. This can save your customer support team time and improve the customer experience. You can create a series of short FAQ videos or compile them into a longer video library.

• Use videos to send personalized messages to customers, such as welcome messages, thank you notes, or birthday greetings. This adds a human touch to your customer service and makes customers feel valued.

• Use videos to gather customer feedback and insights. This shows customers that you value their opinions and are committed to improving your products and services. You can gather feedback through surveys, polls, or video testimonials.

• Create videos that foster a sense of community among your customers. Encourage them to connect with each other, share their experiences, and provide support to one another. This can reduce the burden on your customer support team and create a more positive customer experience.

Case Study: Johnson & Johnson

Objective: Build transparency and trust during a crisis by utilizing video content.

Approach: During a Product Recall Crisis, Johnson & Johnson implemented a video-based communication strategy. They created a series of videos addressing the situation directly, providing updates on the recall, outlining the steps taken to address the issue, and expressing their commitment to customer safety. These videos were shared widely across their website, social media platforms, and news outlets.

Results: Johnson & Johnson observed a significant increase in public trust and improved communication during the crisis. The use of video content helped to restore public confidence in the brand and mitigate the negative impact of the recall.

Key Takeaways:

• Transparency and accountability: Videos allowed Johnson & Johnson to demonstrate transparency and accountability during a challenging situation.
• Empathy and understanding: Videos conveyed empathy and understanding towards affected customers, fostering a sense of trust and reassurance.
• Effective communication: Videos provided a clear and concise way to communicate important information to the public, ensuring that everyone was informed and updated.

Case Study: T-Mobile's Video-Driven Email Campaign

Objective: Increase open and click-through rates for email marketing campaigns.

Strategy: T-Mobile implemented a video-Driven Email campaign featuring short, engaging videos showcasing their latest products and services. These videos were designed to capture attention and provide a more interactive experience for subscribers.

Results:

• Open Rate: Increased by 10% compared to previous email campaigns without video.
• Click-Through Rate: Increased by 20% compared to previous email campaigns without video.

Key Takeaways:

• Video content in emails can significantly boost engagement and drive conversions.
• Short, attention-grabbing videos are effective in capturing user interest.
• T-Mobile's success demonstrates the power of video in email marketing for increasing open and click-through rates.

Case Study: Airbnb's Video-Enhanced Website Experience

Objective: Improve user experience and increase conversions on the Airbnb website.

Strategy: Airbnb Integrated Video Content into their website, showcasing the unique experiences and destinations available through their platform. These videos were strategically placed on key landing pages and product pages to provide a more immersive and engaging experience for users.

Results:

• Average Time Spent on Site: Increased by 15% after implementing video content.
• Conversion Rate: Increased by 5% after implementing video content.

Key Takeaways:

• Video content can enhance user experience and increase engagement on websites.
• Strategic placement of video content can drive conversions and improve user journey.
• Airbnb's success highlights the effectiveness of video in improving user experience and driving conversions on e-commerce platforms.

How brand video examples are curated?

We dove deep into brand videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Consistency Examining adherence to brand guidelines, tone of voice, and visual identity.
7.Emotional Resonance Determining the video's ability to evoke desired emotions and connect with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Behind-the-Scenes glimpses
5. Brand Story Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.