Video Creation Service

30 Customer Onboarding Video Examples To Drive Product Adoption

Orko Roy
Last updated
Sep. 14, 2025
Table of Contents
Customer Onboarding Video Examples
FAQ
How user personas shape onboarding video content?
Address new user pain points with video onboarding.
Crafting an effective video structure for onboarding.
Communicate value proposition through onboarding video.
Align video content with the new user journey.

We know visual stories deeply resonate, a journey of a thousand miles begins with a single step. We see brands now using strategic video to build lasting customer relationships. Engaging onboarding videos capture attention, guiding new users effectively. These videos make people pause, scroll, and purchase, building brand loyalty. We recognize the power of visually rich content as a vital marketing strategy. The growth from strategic implementations reveals truly exceptional things in today's world. Onboarding video strategies are essential.

This understanding shows video is not just a trend, it's the heart of modern marketing. It's time to use this power to elevate your brand's story. Let's explore 30 captivating onboarding video examples that will inspire you to create impactful content.

Customer Onboarding Video Examples

1. Bugcrowd

Duration : 1 minute and 5 seconds

This enterprise security testimonial video meticulously showcases Bugcrowd's profound impact on Fortune 500 cybersecurity, proving its indispensable role in proactive vulnerability management. It leverages an authentic, unvarnished endorsement from a Fortune 500 CISO, directly addressing complex security challenges and translating Bugcrowd's solution into quantifiable, real-world value for product adoption.

Why It Stands Out:

Peer-to-Peer Authority: A Fortune 500 CISO's Unvarnished Endorsement The video's core strength lies in its strategic use of a prominent Fortune 500 CISO as the sole voice. This authentic, expert validation from a peer directly addresses enterprise pain points, building immediate, high-level trust in Bugcrowd's capabilities and significantly de-risking the purchasing decision for other large organizations.

Quantifying Impact: Demonstrating Tangible Security ROI Bugcrowd's value is articulated through clear, measurable outcomes. The CISO provides concrete examples of critical vulnerabilities discovered and the tangible benefits of their partnership, with on-screen text reinforcing key statistics. This precise communication transforms complex security challenges into digestible, provable ROI, accelerating understanding and driving product adoption.

Strategic Partnership: Bugcrowd as an Extension of Enterprise Security Teams Beyond merely showcasing a product, the video positions Bugcrowd as an invaluable strategic extension of an enterprise's internal security team. The sophisticated interview production, dynamic motion graphic overlays, and expertly mixed audio reinforce Bugcrowd's credibility as a modern, innovative partner for achieving scalable and proactive cybersecurity.

2. Yggdrash

Duration : 1 minute and 23 seconds

This next-gen blockchain platform explanation vividly showcases Yggdrash as the solution for a universally connected future, systematically deconstructing complex blockchain challenges and presenting its multi-chain architecture as the foundational technology. The video strategically utilizes clear visuals and compelling comparisons to highlight superior scalability, efficiency, and interoperability, driving product adoption among developers and enterprises alike.

Why It Stands Out:

Deconstructing Blockchain's Future: The Multi-Chain Blueprint: The video brilliantly simplifies Yggdrash's innovative multi-chain architecture, visually illustrating the "Stem Chain" and "Branch Chains." This clear, hierarchical representation demystifies how Yggdrash enables parallel processing and enhanced transaction throughput, offering a robust and scalable infrastructure beyond current blockchain limitations.

From Days to Minutes: Yggdrash's Speed & Capacity Unleashed: Yggdrash dramatically quantifies its performance advantage by contrasting existing blockchain processing times ("8 Days and 7 Night") with its own swift "30 Minute" resolution. This powerful visual comparison directly addresses critical pain points like data capacity and block synchronization speed, showcasing the platform's efficiency and responsiveness for practical applications.

* Unlocking the Connected World: Interoperability with DPOA: By introducing the unique "Delegated Proof of Authority (DPOA)" consensus algorithm, Yggdrash emphasizes seamless interoperability and cross-industry collaboration. This segment not only explains its reputation-based security but also positions the platform as the key enabler for a decentralized exchange (DEX) and developer-focused tools, fostering a truly interconnected and collaborative ecosystem.

3. CAAT

Duration : 1 minute and 32 seconds

Pension plan comparison animation demonstrates how CAAT's DBplus pension plan stands out as a secure, stable, and expert-managed retirement solution. Through elegant 2D animation, the video meticulously contrasts DBplus's guaranteed lifelong income and transparent costs against the inherent uncertainties and potential hidden fees of a traditional REER, fostering financial confidence.

Why It Stands Out:

Guaranteed Lifelong Income & Protection The animation powerfully illustrates CAAT's DBplus offering a secure, lifelong pension, directly addressing anxieties about savings depletion and inflation. Unlike REERs, DBplus ensures a stable income, reinforced visually by a consistent mailbox symbol versus an hourglass.

Transparent Value, No Hidden Fees This video clearly differentiates DBplus by emphasizing transparent costs. Engaging visual metaphors, like red traffic cones for a REER's potential administration and investment fees, contrast with DBplus's straightforward contributions and absence of supplementary charges, ensuring financial clarity.

Expert-Guided Financial Clarity Through calm, authoritative French narration and systematic visual design, this CAAT video simplifies complex financial choices. It educates viewers on DBplus's benefits, like conditional inflation protection and survivor annuities, making the comparison digestible for informed retirement planning.

4. Wiget Media

Duration : 1 minute and 11 seconds

Online ad platform onboarding is redefined by Wiget Media's animated video, which masterfully transforms complex ad campaign optimization into an intuitive and accessible journey. Through vibrant 2D motion graphics and intelligent information design, it vividly illustrates how the self-serve platform empowers users to effortlessly achieve diverse campaign goals from downloads to leads.

Why It Stands Out:

Streamlined Control for Superior Ad Performance: The video effectively highlights Wiget Media's intuitive self-serve panel, illustrating how advertisers can easily configure campaigns with specific objectives like downloads, sales, or lead generation. This clarity in functionality empowers users, fostering a sense of control and direct impact on their online campaign outcomes.

Global Reach with Precision Targeting: Wiget Medias animation visually deconstructs complex targeting, showcasing granular options for geography (e.g., Canada), device (e.g., iPad), and campaign frequency. This demonstrates the platforms ability to connect advertisers with their exact target audience across a worldwide publisher network, maximizing ad spend efficiency.

* Building Trust Through Accessible Expertise: The confident narration and clean, modern 2D motion graphics establish Wiget Media as an authoritative yet approachable partner. By simplifying intricate processes and emphasizing a rapid 60-second sign-up, the video projects transparency and dedicated support, fostering user confidence and encouraging immediate product adoption.

5. Emburse

Duration : 1 minute and 10 seconds

This SaaS customer onboarding process video masterfully de-risks new software adoption by showcasing Emburse's uniquely structured and human-centric approach. Leveraging a tapestry of authentic customer testimonials, it transforms potential implementation anxiety into confident product adoption, demonstrating how dedicated support and clear guidance lead to immediate value and long-term success.

Why It Stands Out:

Dedicated Emburse Expertise Guiding Every Step: The video highlights Emburse's commitment to personalized support, featuring dedicated project managers and training specialists who ensure a smooth, proactive journey. This emphasis on human connection reinforces a true partnership model, fostering confidence in new users.

Structured Onboarding for Rapid Adoption: Emburse clearly outlines its methodical, phased onboarding process, from initial setup to post-launch support. This transparent, step-by-step approach reassures viewers that complexities are managed, leading to faster product understanding and efficient value realization for every client.

Authentic Customer Validation for Trust and Ease: Through compelling, real-world customer testimonials, the video builds undeniable social proof. Users express genuine satisfaction and ease, effectively validating Emburses onboarding effectiveness and directly addressing common pain points with credible, peer-driven endorsements.

6. Kastle

Duration : 1 minute and 47 seconds

Ever felt that pang of panic when your phone battery dips dangerously low? Kastle brilliantly captures this universal anxiety in a humorous animated short. The 2D animation, using a muted grayscale palette with strategic pops of red, follows a worker's frustrating late night, accidentally triggered alarms, and the solace of a low-battery support group. This animated onboarding journey is both relatable and cleverly executed.

The LG V60 ThinQ 5G dual screen emerges as the hero, offering a solution to this modern-day plight. The split-screen functionality, seamlessly integrated into the narrative, showcases multitasking and extended battery life. Kastle targets professionals and multitaskers, effectively demonstrating how the LG V60 ThinQ 5G conquers low battery woes. The clever use of color and humor makes this video a compelling example of product storytelling.

7. Audaces

Duration : 1 minute and 36 seconds

Fashion design software demo for Audaces Idea masterfully animates the transformative journey from conceptual sketch to production-ready garment within a single platform. This onboarding video strategically showcases how Audaces streamlines complex fashion design processes, offering intuitive digital tools for creation, automated technical documentation, and real-time cost estimation to drive efficiency and product adoption.

Why It Stands Out:

Effortless Digital Sketching & Realistic Visualization: Audaces Idea simplifies design with an intuitive interface, allowing users to quickly sketch garment lines and apply complex textures and patterns with real-time visual feedback. This dynamic demonstration highlights the software's capability to bring creative visions to life seamlessly.

Integrated Workflow & Automated Tech Packs: The video powerfully illustrates Audaces Ideas end-to-end integration by automatically generating detailed technical sheets, complete with customizable seams and design variations. This unified approach eliminates manual data entry and reduces the potential for communication gaps and rework in the production pipeline.

Predictive Costing for Strategic Production: Audaces Idea provides automatic cost estimation for materials and activities directly within the design process. The tutorial clearly demonstrates how this feature empowers designers and production managers with immediate, predictive financial insights, enabling informed decisions and accelerating time-to-market.

8. OccuTrack

Duration : 2 minutes and 2 seconds

This OccuTrack onboarding video masterfully positions its telemonitoring technology as an accessible, non-invasive solution for Age-Related Macular Degeneration, empowering patients to prevent vision loss by overcoming traditional monitoring barriers. It leverages empathetic animation and clear information design to showcase its innovative machine-vision capabilities, effectively driving product adoption through reassurance and convenience.

Why It Stands Out:

Visually Explaining AMD Progression for Early Action: The video meticulously illustrates the irreversible stages of Age-Related Macular Degeneration (AMD), from "at risk" to "advanced" vision loss. This clear visual progression effectively communicates the disease's impact and strategically underscores the urgent need for early detection and timely medical intervention, motivating users to engage with OccuTrack's proactive solution.

OccuTrack's Gaze-Tracking Innovation for Remote Care: Demonstrating its core technological advantage, OccuTrack showcases its machine-vision gaze-tracking oculometrics. The animation clearly explains how a proprietary algorithm analyzes saccadic eye movements in response to screen stimuli, making complex diagnostic processes non-invasive and accessible. This highlights OccuTrack's unique capability for accurate, remote AMD monitoring directly from any laptop.

* Empowering At-Home Monitoring for Vision Preservation: By addressing the high cost and inconvenience of frequent ophthalmologist visits, OccuTrack provides a compelling alternative. The video depicts seamless at-home testing, emphasizing patient empowerment to self-monitor within minutes without medical supervision. This strategic focus on convenience and peace of mind directly drives adoption by offering a worry-free approach to preserving the gift of sight.

9. Later

Duration : 1 minute and 6 seconds

Later product training certification videos, like this one, skillfully transform the daunting complexity of social media management into a clear, achievable journey of professional development. This animated explainer strategically positions Later's "Learn with Later" program as the definitive path to product proficiency and social media mastery, making complex tasks simple and accessible to drive deeper customer onboarding and product adoption.

Why It Stands Out:

From Social Media Overload to Certified Mastery: This Later video immediately resonates by visualizing the common struggle of juggling diverse social media tasks, then presents its certification as the ultimate solution. It brilliantly articulates how Later streamlines workflows, saves time, encourages more consistent posting, and ultimately helps users achieve greater follower engagement.

Engaging Animation Unlocks Later's Power: Through crisp motion graphics, intuitive UI/UX animation, and clever iconographic storytelling, the video makes learning Later's core features accessible and enjoyable. The visually rich presentation breaks down complex functionalities into digestible sequences, ensuring clear communication of how Later empowers efficient social media planning and execution.

* Elevating Expertise with Product Pro Certification: Later strategically differentiates its offering by highlighting the tangible value of formal "Later Product Pro" certification. The video demonstrates how this credential provides professional recognition, from boosting a LinkedIn profile to serving as a visible badge of expertise, fostering a sense of achievement and accelerating the user's journey to "social media greatness."

10. Relativity

Duration : 1 minute and 34 seconds

Streamlined internal investigation platform Relativity One's animated onboarding demo masterfully addresses the overwhelming challenge of modern internal investigations by visually translating data chaos into confident clarity. It effectively demonstrates how the platform simplifies and accelerates the discovery and analysis of critical information, ensuring compliance and mitigating risk through intuitive tools and powerful visualizations.

Why It Stands Out:

Unmasking Digital Trails in a Sea of Data: The video brilliantly extends the "needle in a haystack" metaphor, showing how a single individual leaves myriad digital footprints across various sources. Relativity One is then introduced as the intuitive solution, transforming this scattered information into a cohesive, searchable landscape, simplifying complex e-discovery.

Accelerated Discovery with Intuitive Analytics: Utilizing sophisticated abstract data visualization, including a dynamic sunburst chart and responsive UI simulations, Relativity One's capabilities for deep data inspection are clearly showcased. This technical prowess allows users to quickly zero in on relevant information, driving faster insights for critical investigations.

* Ensuring Integrity with Comprehensive Data Control: Beyond discovery, the demo highlights Relativity One's robust process for discreetly preserving and collecting all relevant data. It builds confidence by demonstrating how the platform helps maintain control over sensitive information, allowing teams to confidently manage allegations of misconduct, theft, or negligence with accuracy and integrity.

11. Trimble

Duration : 1 minute and 49 seconds

Data-driven fleet performance optimization takes center stage in Trimble's onboarding video, which articulates how the Performance Portal transforms operational challenges into measurable efficiencies. Through clear 2D motion graphics and an intuitive problem-solution narrative, the video demonstrates how sophisticated analytics empower transport companies to significantly optimize fuel costs and reduce CO2 emissions by enhancing driver behavior.

Why It Stands Out:

Data Funnel for Fuel Efficiency: Turning Raw Metrics into Optimized Performance. The video strategically uses an animated "data funnel" to visualize the complex process of measuring and cleansing raw telematics data, including granular driving behaviors like sudden braking, idling, and acceleration. This sophisticated infographic animation distills diverse inputs into precise, measurable Key Performance Indicators (KPIs), offering an unparalleled level of visibility into truck performance and potential areas for fuel cost optimization.

Gamified Driver Coaching: Motivating Improvement for Lasting Savings. Beyond simple reporting, the Trimble Performance Portal integrates an in-truck driver scorecard and gamification elements, creating awareness and stimulating positive competition among drivers. This innovative approach makes improving driving behavior engaging and provides a clear pathway for dedicated coaching. Each session is tracked, allowing fleet managers to quantify the direct impact on fuel consumption, ensuring sustained behavioral change and lasting savings.

* Unified Fleet Performance: Measuring Collective Impact for a Greener World. By aggregating individual driver and vehicle scores into smart dashboards, the video showcases how the Performance Portal provides a holistic view of the entire fleet's operational efficiency. This company-wide dashboard clearly illustrates the cumulative impact of all optimization efforts on fuel economy and CO2 emission reduction, empowering transport companies to not only achieve significant cost savings but also contribute demonstrably to a greener and safer world.

12. District0x

Duration : 1 minute and 46 seconds

Animated blockchain consensus explainer, District0x masterfully simplifies the Byzantine Generals' Problem, leveraging an engaging military metaphor to illuminate the challenges of achieving distributed trust and coordination. This video seamlessly transitions to demonstrate how blockchain technology, through validated messages and proof-of-work, ensures a unified, trustworthy outcome, fostering product adoption by demystifying complex DLT fundamentals.

Why It Stands Out:

Illustrating Distributed Consensus Through Strategic Metaphor: District0x presents the notoriously complex Byzantine Generals' Problem using a vivid castle siege scenario. This inventive analogy with clear iconography, like masked generals and coded messages, makes the core challenge of decentralized agreement and potential betrayal immediately understandable.

Validating Trust: Proof-of-Work and Secure Agreement: The video clearly visualizes blockchain's solution, depicting a distributed ledger that processes messages through a "proof-of-work" puzzle. This sequence elegantly demonstrates how cryptographic hashing validates each input, rejecting corrupt data and thereby guaranteeing network consensus and secure, coordinated action.

* Demystifying DLT: Accessible Education for Adoption: With clean vector animation and an authoritative narrative, this District0x guide transforms an abstract technical concept into an accessible educational experience. By breaking down advanced blockchain principles into digestible, step-by-step visuals, it builds foundational understanding and trust, effectively accelerating customer onboarding and product adoption.

13. Wonolo

Duration : 1 minute and 5 seconds

On-demand staffing platform explainer, the Wonolo 2D Software Onboarding Video expertly demystifies the challenge of sourcing temporary and full-time workers by visualizing Wonolos intuitive digital solution. This engaging animation effectively transitions from illustrating common staffing frustrations to showcasing a streamlined, efficient, and quality-driven platform, driving rapid product adoption for businesses seeking flexible labor.

Why It Stands Out:

Rapid Staffing: Connecting Businesses with Local Talent in Minutes: The video dynamically illustrates Wonolo's speed and efficiency, showing jobs posted and accepted by a diverse pool of pre-screened local workers within minutes. This immediate fulfillment visual powerfully addresses urgent staffing needs, positioning Wonolo as the go-to solution for quick and reliable workforce deployment.

Informed Hiring: Detailed Worker Profiles for Confident Selection: Wonolo ensures transparency by showcasing comprehensive worker profiles, complete with skills, experience, and past job performance indicators. This visual access to detailed qualifications before workers arrive empowers employers to make confident, data-driven hiring decisions, building trust and reducing recruitment risk.

* Seamless Platform: Streamlining Your Workforce Management: Through clean UI/UX animation, the video highlights Wonolos user-friendly interface for posting jobs, managing requirements, and even saving "favorite" workers. This intuitive digital experience simplifies the entire workforce management process, transforming a complex task into an effortless, repeatable workflow for businesses.

14. Apogee

Duration : 1 minute and 36 seconds

Digital mailroom onboarding video, Apogee's explainer demystifies the complex process of converting physical mail into streamlined digital workflows. Through engaging 2D motion graphics and clear information design, it vividly illustrates the secure scanning, OCR, and data extraction processes, proving how traditional mail transforms into accessible, indexed electronic PDFs. The video positions Apogee as a leader in optimizing business operations and fostering product adoption by highlighting tangible efficiency and cost-saving benefits.

Why It Stands Out:

Demystifying Mail Digitization: A Visual Journey Apogee transforms a traditionally opaque back-office function into a clear, animated process. The video meticulously details steps from secure mail receipt to OCR, data extraction, and electronic delivery, making complex Digital Mailroom workflows easily understandable and building confidence in Apogee's solution.

Unlocking Remote Accessibility & Cost Savings By digitizing inbound mail, Apogees video vividly illustrates how businesses eliminate physical mailroom overhead, translating to significant cost reductions. It empowers users with instant, secure access to their post from any location, showcasing the practical benefits of a modern Digital Mailroom.

Secure Processing & Seamless System Integration Emphasizing robust security, including ISO accreditation for mail handling, the video also showcases seamless integration into existing IT infrastructures. This focus on secure archiving, full reporting, and data integrity reassures B2B clients about the reliability and trustworthiness of Apogee's Digital Mailroom solution.

15. iCare

Duration : 1 minute and 43 seconds

This healthcare provider engagement platform demo for iCare Intelligence strategically transforms the narrative of administrative burden into a compelling vision of streamlined efficiency. Through empathetic storytelling and vibrant 2D infographic animation, it deconstructs the challenges of fragmented data and siloed operations, positioning iCare as the unified solution that fosters proactive communication and measurable health outcomes, driving immediate product adoption.

Why It Stands Out:

Transforming Fragmented Data into Actionable Intelligence: The iCare video powerfully illustrates the convergence of disparate quality, risk adjustment, and pharmacy data streams into a single, intuitive platform. This visually compelling data flow animation clearly demonstrates how iCare breaks down departmental silos, turning overwhelming information into easily digestible and actionable insights.

Fostering Proactive Provider Engagement Year-Round: Moving beyond reactive, year-end data requests, the video highlights iCare's ability to facilitate continuous provider education and cooperative relationships. By showcasing a unified communication channel and tailored incentives, the iCare platform empowers providers with timely information, significantly reducing attrition and improving documentation quality throughout the year.

Accelerating Outcomes Through Streamlined Healthcare Workflows: The animation masterfully contrasts the "before and after" of healthcare administration, shifting from stressed professionals buried in paperwork to an empowered team leveraging iCare's integrated dashboards. This strategic visual narrative emphasizes how the platform amplifies staff effectiveness, accelerates results, and connects members to the right care at the right time, thereby enhancing overall health plan performance.

16. MRI

Duration : 55 seconds

Real estate software community benefits are elegantly showcased in this 2D animated explainer, establishing MRIs core thesis: fostering well-connected communities through intuitive software. The video adeptly illustrates how MRI transforms everyday real estate interactions, making living, working, and playing seamlessly efficient for all and driving product adoption.

Why It Stands Out:

Cultivating Well-Connected Real Estate Communities: This MRI video opens with abstract connections forming the brand, then visually expands to a thriving city, illustrating the software's profound impact. It skillfully transitions from individual digital experiences (like online applications and work orders) to the macro-level benefit of cohesive, responsive living and business ecosystems, reinforcing community well-being.

Streamlining Life, Work, and Play with Digital Ease: Through vibrant character animation and clear UI simulations, MRI demonstrates how its software simplifies tenant tasks, such as maintenance requests and rent payments, while empowering property managers with accessible data. The "live work play" framework is dynamically brought to life, showcasing how the platform elevates daily efficiency and satisfaction for everyone within a property.

* Dynamic Animation Articulates Holistic Impact: The videos polished 2D motion graphics and flat design aesthetic effectively convey complex information with clarity. Seamless scene transitions and strategic on-screen text integrate a wide array of use cases, from individual resident interactions to business growth and warehouse distribution, visually proving MRIs adaptable software solutions are designed for comprehensive real estate success.

17. Ascendum Makina

Duration : 1 minute and 1 second

Volvo Hill Assist demo showcases how Ascendum Makinas G-series articulated haulers achieve effortless control and enhanced safety on challenging inclines. This concise onboarding video illuminates the Hill Assist function, using clear visual cues, real-time feedback, and dynamic demonstrations to drive operator confidence and product adoption.

Why It Stands Out:

Seamless Activation & On-Screen Confirmation: The video expertly integrates digital UI overlays with live footage, showing a finger activating the Hill Assist button on the control panel. A split-screen simultaneously displays the dashboard, visually confirming feature engagement and providing immediate feedback, making the process intuitive for operators of Ascendum Makina's Volvo haulers.

Automated Control for Challenging Inclines: Highlighting the Hill Assist as a superior alternative to the retarder pedal, the video powerfully demonstrates a fully loaded Volvo hauler maintaining a constant, safe speed while descending a rugged quarry slope. This visual proof emphasizes enhanced stability and reduced operator fatigue in demanding environments.

* Concise, Operator-Centric Feature Onboarding: Designed for rapid understanding, this "1-minute" format effectively educates heavy machinery operators about a critical safety and efficiency feature. By focusing on practical application and ease of use, the video ensures quick comprehension and fosters confidence in the advanced capabilities of the Ascendum Makina Volvo fleet.

18. US Ecology

Duration : 3 minutes and 18 seconds

This B2B SaaS customer success testimonial for US Ecology powerfully demonstrates how real-world client experiences translate into undeniable proof of product value and successful adoption. It meticulously weaves authentic customer narratives with compelling visual evidence, showcasing a clear journey from operational challenges to streamlined, impactful solutions.

Why It Stands Out:

Authentic Voices Validate SaaS Adoption: The video leverages candid, first-hand accounts from US Ecology's satisfied customers, directly addressing their initial challenges and illustrating the tangible operational improvements achieved through product adoption. This provides irrefutable social proof of the solution's effectiveness and ease of integration.

Seamless Visuals & Data-Driven Proof: Expertly shot b-roll footage of customer operations integrates smoothly with clear motion graphics that highlight key statistics and benefits. This visual evidence not only substantiates customer claims but also powerfully contextualizes US Ecology's SaaS impact within real-world environments.

Strategic Storytelling Builds B2B Trust: By structuring the customer journey from problem to solution, the video expertly alleviates prospective clients' skepticism. This strategic narrative effectively positions US Ecology as a trusted partner, fostering confidence and inspiring new audiences to envision successful product adoption within their own organizations.

19. Western Digital

Duration : 2 minutes and 51 seconds

The automotive industry is transforming, and this video from Western Digital captures the essence of that change. Showcasing the rising demand for robust data storage in connected vehicles, the 1 minute, 28 second 2D animated onboarding guide uses sleek visuals to explore eMMC, UFS, and SSD solutions. The video effectively communicates the importance of efficient data management.

For automotive engineers and tech professionals, understanding storage solutions is crucial. Western Digitals video dynamically showcases the tools for workload analysis, highlighting how proactive issue identification prevents costly recalls. The video implicitly encourages viewers to explore Western Digital's automotive storage solutions for a deeper understanding.

20. Sage

Duration : 2 minutes and 51 seconds

This cloud financial planning solution video for Sage Intacct Planning deftly addresses the critical need for agile budgeting, transforming a traditionally cumbersome process into a strategic advantage. Through an engaging bicycle metaphor and compelling UI visualizations, it empowers finance teams to navigate complexity with real-time insights, fostering seamless collaboration and proactive decision-making.

Why It Stands Out:

Navigating Financial Complexity with Agile, Real-Time Insights: Sage Intacct Planning vividly illustrates the shift from arduous, single-speed budgeting (struggling on a paper-strewn path) to dynamic, multi-geared agility. The fluid animation highlights real-time data integration, enabling finance teams to quickly adapt to changes and conduct "what-if" scenario planning with speed and precision.

Unifying Budgeting: Secure, Single-Source Collaboration: The video emphasizes how Sage Intacct Planning creates a single, collaborative source of financial information, replacing disparate spreadsheets. With user-level security, budget owners can update their plans as they evolve, and finance can instantly review and incorporate new data, fostering efficient and secure departmental cooperation.

* Elevating Finance from Data Manager to Strategic Advisor: By automating data chasing and consolidation, Sage Intacct Planning frees finance professionals to provide valuable insights. The video concludes with the confident image of a strategic advisor, empowered by driver-based models and comprehensive financial intelligence, ensuring the organization moves decisively in the right direction.

21. e-Builder

Duration : 1 minute and 13 seconds

Public construction project management software can seem daunting, but the e-Builder video masterfully simplifies the complex landscape of local government infrastructure. It strategically presents common challenges like budget overruns and intense stakeholder demands, then positions e-Builder Enterprise as the essential cloud-based solution, meticulously illustrating its power to streamline processes and ensure transparency for crucial product adoption.

Why It Stands Out:

Unpacking Public Project Demands: The video deftly introduces the multifaceted challenges facing local government construction, from high-cost infrastructure to critical stakeholder and public expectations for well-managed projects. Through dynamic line-art animations and concise on-screen text, it clarifies the pain points of delays and cost overruns, setting a compelling context for e-Builder's solution.

The e-Builder Hub for Project Control: Leveraging a clear cloud integration metaphor, the animation positions e-Builder Enterprise as the central, unified solution. It visually demonstrates how the platform enhances productivity, streamlines workflows, and fosters collaboration across diverse project elements, ensuring efficient oversight of complex public initiatives.

* Building Trust Through Unwavering Transparency: This explainer effectively highlights e-Builder's capacity to deliver greater visibility into project schedules and costs. By addressing the critical need for accountability to both funding stakeholders and the broader community, it reinforces how the software empowers local governments to manage projects transparently and inspire public confidence.

22. Datacom

Duration : 1 minute and 20 seconds

A managed container service explainer, Datacom's video uniquely simplifies the complex journey of digital transformation for developers. Through compelling isometric CGI and an ingenious "Rubik's Cube" metaphor, it visually transforms fragmented application deployment challenges into a streamlined, multi-cloud solution, ultimately empowering agile development and driving product adoption.

Why It Stands Out:

Orchestrating Multi-Cloud Applications with Clarity: Datacom expertly visualizes the complexities of modern application management. The "Rubik's Cube" metaphor clearly represents diverse application components, demonstrating how Datacoms Container Service seamlessly organizes and deploys them across various cloud platforms (AWS, GCP, Azure), eliminating fragmentation and simplifying operations.

Empowering Developers for Rapid Innovation: The video directly addresses developer pain points like outdated tools and cloud lock-in by showcasing a unified, efficient workflow. It highlights how Datacom's solution accelerates deployment and supports DevOps processes, allowing developers to build with speed, agility, and confidence, fostering a culture of innovation.

* Fully Managed Kubernetes for Unwavering Confidence: Datacom emphasizes a fully managed service, taking the "pain out of Kubernetes." By illustrating a robust support system and clear success metrics, the video instills trust, assuring organizations that their critical applications are managed by local experts, allowing them to focus on work that delivers real business impact.

23. Ciox

Duration : 1 minute and 24 seconds

This AI risk adjustment coding solution video illuminates the complexities and costly inefficiencies of manual risk adjustment coding. Ciox CrossCheck is introduced as a groundbreaking, AI-powered solution, redefining accuracy and compliance. It leverages state-of-the-art Natural Language Processing and Machine Learning to electronically scan charts, precisely identifying crucial coding adds, deletes, and corrections for unparalleled precision and streamlined operations.

Why It Stands Out:

AI-Powered Precision for Error-Free Risk Adjustment: Ciox CrossCheck transforms arduous manual chart review using its proprietary AI engine. It meticulously scans electronic records via Natural Language Processing, automatically identifying critical coding adds, deletions, and corrections often missed by human review. This ensures superior accuracy, significantly boosting QA scores and curtailing costly recodes.

Adaptive AI with Expert Oversight Ensures Evolving Compliance: Ciox CrossCheck uniquely combines its self-adapting AI engine, updated for CMS guidelines, with fully certified professional coders and Subject Matter Experts. This hybrid approach ensures consistent regulatory compliance and nuanced interpretation of complex coding, offering a robust, future-proof solution.

* Optimized Financial and Operational Outcomes: By eliminating the high costs and productivity drain of burdensome manual reviews, Ciox CrossCheck delivers tangible economic advantages. Its cloud-based technology offers a cost-effective alternative to traditional software, ensuring significant savings while dramatically improving operational efficiency and coding compliance.

24. Cloudflare

Duration : 1 minute and 15 seconds

Global network security acceleration is at the heart of Cloudflare's animated onboarding video, masterfully illustrating how its ubiquitous network infrastructure provides a critical business edge. Through crisp 2D motion graphics and a confident narrative, the video demonstrates how Cloudflare secures, accelerates, and optimizes every online asset and distributed workforce, simplifying internet connectivity challenges.

Why It Stands Out:

Mapping the Most Connected Cloud Network: Cloudflare visually emphasizes its global footprint, showcasing hundreds of cities where its network protects and accelerates anything connected to the internet. This demonstrates pervasive coverage, ensuring websites, APIs, and corporate networks operate at peak efficiency, regardless of location.

The Seamless Synergy of Security and Speed: The video uses a compelling seesaw metaphor to highlight how Cloudflare eradicates the traditional trade-off between online security and performance. It illustrates the network's simultaneous ability to block attacks, accelerate traffic, and deploy serverless code, ensuring optimal function without compromise.

* Empowering Fearless and Efficient Digital Operations: Cloudflare positions itself as the enabler of worry-free operations, showcasing how employees can work securely from anywhere while keeping sensitive data private. This focus on operational resilience and competitive advantage for businesses is presented as an easily activated benefit with just a few clicks.

25. Busch

Duration : 58 seconds

connected vacuum pump animation for Busch R 5 PLUS brilliantly transforms a traditionally "dark" industrial component into a beacon of Industry 4.0. This 2D animated onboarding video orchestrates a compelling narrative, leveraging precise isometric visuals and smart data integration to illuminate the pump's "fully connected" capabilities, directly driving product adoption for efficient, future-proof production.

Why It Stands Out:

Bringing Industrial Vacuum Systems into the Light of Innovation: The video opens with a powerful metaphor, dramatically pulling the Busch R 5 PLUS from obscurity into a spotlight of smart connectivity. This visual storytelling immediately positions the product as a transformative solution, highlighting its role in modernizing operations and ushering in an era of digital clarity.

Real-Time Insights for Unparalleled Control and Monitoring: Through sophisticated data visualization and intuitive UI animations, the Busch R 5 PLUS demonstrates its advanced control and monitoring features. Intelligent sensors and clear parameter settings are showcased, providing viewers with undeniable proof of simplified operation, enhanced oversight, and data-driven decision-making.

* Future-Proofing Production with Proven Technology: This animation seamlessly merges the reliability of Busch's proven rotary vane technology with the cutting-edge demands of Industry 4.0. By visually detailing cost savings from extended maintenance and higher uptime, the video not only emphasizes immediate benefits but also secures the product's value as a long-term, intelligent investment.

26. Remote

Duration : 1 minute and 3 seconds

This global hiring compliance explainer by Remote masterfully deconstructs the inherent complexities of international employment, leveraging sophisticated 2D motion graphics to drive product adoption. It visually transforms the overwhelming administrative burden of global talent acquisition into a streamlined, compliant, and cost-effective process, empowering businesses to confidently scale their workforce worldwide.

Why It Stands Out:

Visualizing the Global Hiring Maze & Its Clear Solution: The video strategically opens by depicting a world map evolving with location pins and warning signs, immediately establishing the universal challenges of international benefits, taxes, and payroll. This potent visual metaphor of obstacles transforming into reassuring green checkmarks clearly positions Remote as the effortless solution to complex cross-border employment.

Instant Compliance, Simplified Payroll, Global Reach: Remote's value proposition is brilliantly communicated by showcasing its proprietary network of local entities and legal relationships. This ensures businesses can seamlessly manage full-time, part-time, and contract workers, paying them in their local currencies with full compliance, removing legal and administrative stress for organizations expanding internationally.

* Unlocking the World's Talent Pool with Confidence: Through a clean, modern aesthetic and concise narration, the video empowers employers to tap into the global talent market without budgetary concerns or complex HR overhead. By presenting a simple, flat-rate model and demonstrating the security it offers, Remote instills confidence, making global team building accessible and predictable for any role, from engineers to new CEOs.

27. INFORM

Duration : 57 seconds

Navigating the complexities of software can be daunting, however, INFORM manages to present a clear solution. The video meticulously walks the user through each feature, showing exactly how each tool is designed to be used. Its simplicity and the ease with which new users can understand its features is what makes it a perfect example of intuitive design.

The video expertly handles the topic of SaaS Customer Onboarding by demonstrating just how quickly new users can adapt to the platform. The overall impact reveals a complicated process being executed with clarity, offering a simple experience. A great example of how to showcase a software.

28. PharMerica

Duration : 1 minute and 20 seconds

This healthcare onboarding 2D animation from PharMerica masterfully simplifies the often-complex journey of new customer integration, ensuring effortless service adoption. Through engaging 2D motion graphics and an expert-guided narration, the video transforms intricate procedures into clear, digestible steps, empowering users with confidence and driving immediate value from PharMericas offerings.

Why It Stands Out:

Animated Clarity for Intricate Processes: PharMericas video skillfully employs high-quality 2D motion graphics and a clean, vector-based animation style to distill complex healthcare processes. It visually breaks down multi-step onboarding into coherent, sequential actions, making abstract information intuitively understandable.

Guiding Users to Instant Value: By addressing common customer pain points related to complex service adoption, the video crafts a reassuring narrative. It expertly guides new users through each phase, explicitly linking actions to immediate benefits and demonstrating how PharMerica facilitates effortless utilization and quick value realization.

Polished Presentation for Assured Onboarding: The production's professional aesthetic, coupled with precise synchronization of confident narration and clear visuals, instills a strong sense of trust and reliability. This polished approach reinforces PharMerica's commitment to user empowerment, ensuring a confident and seamless onboarding experience.

29. AppsFlyer

Duration : 1 minute and 36 seconds

AppsFlyer's video immediately grabs attention by showcasing a seamless user experience. The video's pacing is excellent, maintaining viewer engagement without feeling rushed, and it effectively demonstrates the software's ease of use through clear visuals and simple explanations. This SaaS Customer Onboarding Video makes the complex topic accessible.

The concise and informative nature is a significant strength. It avoids jargon, making the onboarding process seem straightforward and efficient. The video's clear visuals and simple explanations make the onboarding process seem straightforward and efficient.

30. Synchronoss

Duration : 1 minute and 12 seconds

Clear, concise visuals make navigating the 2D SaaS Onboarding Video effortless. The animation's precision simplifies complex steps, ensuring user comprehension.

Its pacing is ideal; engaging yet efficient. This tutorial's brevity guarantees viewers quickly grasp core concepts, leading to a positive user experience.

FAQ

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How can we structure the onboarding narrative to keep new users engaged?

Structure onboarding narratives with clear, concise messaging, highlighting immediate benefits, and using a step-by-step approach to guide new users.

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What are the key elements of a successful video welcome sequence?

A successful video welcome sequence includes a warm greeting, a clear explanation of the product's value, a demonstration of key features, and a call to action.

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How do other businesses use onboarding videos to introduce their product?

Onboarding videos introduce products by showcasing main features, explaining how they solve user problems, and providing a quick start guide.

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How can we adapt existing brand assets into a compelling onboarding video?

Adapt existing brand assets by incorporating logos, color schemes, and brand voice into the video, ensuring a consistent and recognizable experience.

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What is the ideal length for an onboarding video to maintain attention?

The ideal length for an onboarding video is typically between 1 to 3 minutes, keeping it concise and engaging to maintain user attention.

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How do we craft an onboarding video script that highlights core benefits?

Craft onboarding video scripts by focusing on core benefits, using clear and simple language, and highlighting how the product solves user pain points.

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What are common mistakes to avoid when creating an onboarding video?

Common mistakes to avoid include making the video too long, using complex language, not having a clear call to action, and neglecting to showcase the product's value.

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How can we integrate a call to action within the onboarding video for immediate engagement?

Integrate a call to action by clearly stating what the user should do next, such as "Start your free trial" or "Explore our features," placed strategically within the video.

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What is the best way to use voiceover in an onboarding video to enhance its impact?

Use voiceover to enhance impact by using a friendly, clear, and engaging tone that complements the visuals and reinforces the key messages.

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How can we make the onboarding video feel personal and welcoming?

Make the onboarding video feel personal by using a friendly tone, addressing the user directly, and showcasing the human side of the brand.

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What are the most effective ways to use on-screen text in an onboarding video?

Use on-screen text to reinforce key points, highlight important information, and provide additional context, ensuring it's easy to read and visually appealing.

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What is the best approach to showcase product features concisely in an onboarding video?

Showcase product features concisely by focusing on the most important aspects, using short demonstrations, and highlighting the benefits of each feature.

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What are industry best practices for creating a user welcome video?

Industry best practices include keeping the video short, focusing on core benefits, using clear visuals, and incorporating a strong call to action.

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How can we plan the onboarding video content to align with the new user's journey?

Plan onboarding video content by aligning it with the new user's journey, addressing their initial questions, and guiding them through the first steps of using the product.

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How can we use the onboarding video to address common new user questions?

Use the onboarding video to address common new user questions by anticipating their needs and providing clear, concise answers within the video.



How user personas shape onboarding video content?


We've seen how powerful video is, but how do we make sure our customer onboarding video truly connects? The answer lies in understanding our user personas. It's not enough to just create a video; we need to create a video that speaks directly to each type of user.

Imagine you're talking to different people, each with unique needs and questions. That's exactly what user personas represent. When we understand these different users, we can create videos that make them feel seen and understood.

  • First, think about what matters most to each user. What are their biggest challenges? What are they hoping to achieve?
  • Next, consider how you'd talk to them in person. Would you use formal language or a more casual tone?
  • Then, think about the specific questions they might have. What information do they need to get started?
  • Finally, let's consider the visuals. What kind of style would appeal to them?

By focusing on these key aspects, we can create customer onboarding video experiences that are not only engaging but also highly effective. This is how we can truly elevate our strategy.


Address new user pain points with video onboarding.


We've talked about understanding our users, now let's make their initial experience fantastic. Think about those moments when new users get stuck during Customer Onboarding. What if we could anticipate those frustrations and offer help right when they need it? That's where the power of video comes in.

Imagine a new user struggling with a specific feature. Instead of searching through help articles, they can watch a short, focused video that shows them exactly what to do. We can pinpoint common friction points during setup and create videos that visually demonstrate the solutions. This isn't just about showing features; it's about guiding users through a smooth, easy-to-follow process.

  • We can use 2D onboarding videos for clear, easy-to-understand instructions.
  • A well-crafted customer onboarding video can drastically reduce support tickets.
  • We can offer quick tips and tricks within these videos to help users navigate the platform more smoothly.
  • Let's make Customer Onboarding a breeze with targeted videos.

By using a friendly tone and incorporating user testimonials, we can build trust and make the experience more welcoming. Let's explore how a customer onboarding video can make the initial experience delightful, ensuring users feel supported and confident from the start.


Crafting an effective video structure for onboarding.


Now that we've explored the importance of understanding our users, let's dive into crafting a customer onboarding video that truly shines. Think of it as creating a friendly guide, one that gently leads new users through the initial steps of your platform. A well-structured video can make all the difference.

  • Start with a warm welcome, setting a positive tone and immediately showcasing the core value of your platform.
  • Let's make those tricky features feel like a breeze by breaking them down into simple, easy-to-follow steps, using screen recordings and text overlays to guide the way.
  • Remember to include a clear call to action at the end, guiding users to the next step in their journey.
  • Consider how animated onboarding elements can add a touch of magic, making the experience more engaging and memorable.

For SaaS customer onboarding, videos are a game-changer. By adding background music, maintaining a consistent visual style, and keeping videos short and focused, we can create a truly engaging experience. We should also provide multiple language options and closed captions for accessibility. Testing with real users is crucial for gathering feedback and making improvements. This ensures our customer onboarding video truly resonates with our audience.


Communicate value proposition through onboarding video.


Let's think about how we can make our onboarding videos truly shine. It's not enough to just show features; we need to demonstrate the core value of our product. Imagine a new user, excited to get started, but also a little unsure. Our video needs to be their friendly guide, showing them exactly how our product will make their lives better.

  • Start by showcasing the primary benefit, making it clear right away what problem we solve.
  • Use visuals, like a 2D Onboarding Animation, to demonstrate the value proposition, making it tangible and easy to grasp.
  • Focus on the positive outcomes users can expect, not just the features themselves.
  • Think of your video as an Animated Onboarding Guide, gently leading users through the initial steps.

A well-crafted SaaS Customer Video can drastically reduce support tickets and improve user satisfaction. With 2D Animated Onboarding, we can explain complex features in a way that's both engaging and easy to understand. By focusing on user aspirations and using clear language, we can create an emotional connection. This ensures users understand not just what our product does, but why it matters to them. We want them to feel confident and excited about using our product.


Align video content with the new user journey.


Now that we've explored understanding our users, let's think about how we can make their journey seamless with video. It's not enough to just have videos; they need to be relevant at each stage of the user experience. We need to ensure that our videos are not just informative but also helpful and engaging.

Imagine a new user starting their journey. We can use an Animated Onboarding Tutorial to give them a friendly introduction to our platform. This is like a personal guide, walking them through the initial steps. Then, as they move forward, we can offer specific videos that address their pain points. For example, a 2D Onboarding Video can provide clear, step-by-step instructions for tricky features.

  • Map out the entire user journey, identifying key touchpoints where users might need help.
  • Develop videos that directly address pain points at each stage, offering solutions and guidance.
  • Create an Onboarding Customer Video to build trust, showcasing real user success stories.
  • Use an Animated Onboarding Demo to highlight key features, making them easy to understand.

By tailoring our videos to each stage of the user journey, we can make the experience smooth and engaging. This ensures that users feel supported and confident from the start, leading to higher satisfaction and better outcomes.


Use visual cues to guide users in the video.


We've talked about understanding our users, now let's make their journey visually clear. Think of your onboarding video as an Animated Onboarding Tour, where each visual cue is a step in the right direction. These cues aren't just about showing features, they're about guiding users with clarity and making them feel confident.

  • Screen recordings become your platform's personal guide, showing users exactly how to navigate.
  • Text overlays act as friendly signposts, highlighting key information users need to know.
  • Arrows and pointers become visual spotlights, directing attention to important elements.
  • Color coding transforms into a visual language, differentiating between features and actions.

With Animated 2D Onboarding, we can use these visual cues to create a seamless experience. Imagine an Animated Onboarding Example, where mouse movements track user actions, and zoom-ins focus on specific details. It's about creating a smooth and intuitive experience.

By focusing on the "why" behind each visual cue, we can make our onboarding videos not just informative, but truly engaging. It's about creating an Animated Onboarding Process that feels less like a tutorial and more like a friendly conversation.


Create emotional connect with your new users.


We've discussed understanding our users, now let's talk about making them feel truly connected. It's about creating a bond, making them feel welcome and excited. Think of your User onboarding video as a warm invitation, not just a set of instructions. Let's make their first experience memorable.

  • Use a friendly tone, like you are talking to a friend, making them feel comfortable.
  • Share real user stories, showcasing how the product has positively impacted their lives.
  • Focus on their aspirations, showing how our product helps them achieve their goals.
  • Address common anxieties, showing empathy and understanding, making them feel secure.

Imagine guiding users through an Animated Onboarding Journey, making each step feel like a discovery. Think of your app walkthrough video as a friendly tour guide, showing the best features. Let's transform our Application training video into an engaging experience, not just a lesson. We can use storytelling to create a narrative, making the experience more engaging. By showing the human side of our brand, we can create a deeper connection.

Let's use background music to evoke emotion, making the experience more relatable. End with a positive message, encouraging them to explore. This approach will make the experience feel like a welcoming conversation, building trust and excitement.


Ensure accessibility options for all users.


We've talked about crafting engaging onboarding videos, but let's shift our focus to making them truly inclusive. Imagine the impact we can create when our onboarding video portfolio is accessible to everyone. It's not just about ticking boxes; it's about creating a welcoming experience for all.

  • Think about how much more inclusive our videos become with closed captions, allowing everyone to follow along.
  • Offering multiple language options ensures our product introduction video speaks to a global audience, breaking down language barriers.
  • Transcripts provide an alternative way to engage with our platform demo video, catering to different learning preferences.
  • Let's ensure our application demo video uses clear language and good color contrast, making it easy for everyone to understand.

By prioritizing these details, we're not just making our videos accessible; we're building trust and showing our commitment to every single user. Let's make accessibility a core part of our video strategy.


How to ensure script clarity in onboarding videos?


We've explored the power of video, now let's ensure our scripts truly shine. Clarity is paramount, making sure users grasp information quickly and easily. Think of your script as the backbone of an interactive product demo, guiding users through each step.

  • Use simple, direct language, avoiding complex words or phrases that might confuse new users.
  • Focus on one key idea per sentence, preventing information overload and making it easier to follow.
  • Prioritize user benefits over features, showing users how our platform will make their lives better.
  • Write in a conversational tone, using "you" and "we" to connect with users.

A clear script is essential for any successful software tutorial video, ensuring users can easily follow along. Even in a feature highlight video, clarity is crucial. Make sure your script focuses on the benefits, not just the technical details. Your script is the voice of your platform demonstration video, so make it friendly, clear, and engaging. By keeping it clear, concise, and user-focused, we can ensure our videos become a valuable tool for new users. This approach ensures a smooth and engaging onboarding experience.


Establish a feedback loop for video improvement.


We've poured our energy into creating engaging onboarding videos, but how do we ensure they truly hit the mark? It's not enough to just create; we need to listen. Think of our videos as a conversation, and feedback is how we keep that conversation flowing. Let's explore how we can create a feedback loop that makes our videos even better.

  • Imagine embedding a simple feedback button directly within our interactive product tour, allowing users to share their thoughts in real-time.
  • Short surveys after our application walkthrough video can help us pinpoint areas where users might be getting stuck or confused.
  • By carefully monitoring watch times and drop-off points, we can identify where our first-time user video might need some extra attention.
  • Let's also analyze support tickets related to onboarding, these are goldmines of information, showing us exactly where our platform tour video might be falling short.

It's about making feedback a continuous part of our process, not just a one-time check. We should prioritize feedback based on impact and frequency, creating a roadmap for video updates. Testing new video versions with a small group of users and tracking the impact of changes on user engagement is essential. By listening to our users, we can create onboarding videos that are not just informative, but truly delightful.

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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