30 Explainer Promotional Video Examples That Captivate And Convert

1. NFCForum

Connecting the physical and digital worlds with a touch, NFCForum's video illuminates the pervasive power of NFC technology. It compellingly reveals how this often invisible force underpins secure payments, verifiable items, and effortless access, transforming simple interactions into seamless, reliable experiences, alleviating daily friction.

The presentation excels by demonstrating NFC's impact across diverse scenarios from joining a club to managing health or replacing keys. Achieving the clarity seen in effective 2d animation explainers, it vividly shows the tangible benefits of a simple tap, offering powerful inspiration for creators aiming to showcase complex value through relatable, user-centric stories.

2. Wabtec 2D Animation Explainer

Achieving granular fuel visibility at the locomotive level transforms rail operations. The Wabtec Fuel Application powered by EdgeLINC unlocks unprecedented insight, accounting for every gallon with real-time data and critical early detection. This targets major costs and prevents unexpected issues.

Beyond tracking, the solution enables accurate monitoring, reporting, and analysis across trains, routes, and crews. This is powerfully communicated via a clear 2D animation explainer overlay, showing data flows over real footage. Machine learning models further refine planning, delivering substantial annual savings and making complex operations data-driven.

3. Analog Devices Software explainer video

Shrinking instrument-level performance into a tiny footprint, the ADA4355 μModule unveils a remarkable fusion for high-speed current measurement. Tackling the challenge previously demanding bulky equipment for sensitive photo-detection, this compact solution liberates design.

This software explainer video powerfully visualizes the ADA4355's significant space savings and impressive low-noise capabilities. It enables engineers to embed sophisticated measurement for portable optical sensing, streamlining development and opening new possibilities for integrating high-end performance where size is critical, truly advancing what's possible.

4. Codefresh Business explainer video

Untangling the knot of complex software deployment at scale often feels like navigating a chaotic, unpredictable maze. The video masterfully visualizes this common developer pain point, where fragmented steps and manual interventions constantly threaten to derail progress and slow down critical business velocity. It effectively establishes the challenge developers face.

Then, the Codefresh Argo Platform is introduced, promising a clear path through complexity. This business explainer video excels at showing how unifying diverse Argo projects creates a streamlined, event-driven workflow engine, inspiring confidence.

The visual transition to an organized system highlights how this platform accelerates innovation with safer, more resilient deployments. This makes the video a powerful example of communicating complex technical value and inspires thinking about clarity in your own video projects.

5. SurveyMonkey Business explainer video

Rapid shifts define today's markets, blurring traditional lines and influenced by unprecedented macro factors. Businesses struggle to separate fleeting noise from enduring trends, needing deep understanding of customer choices, not just historical data points.

SurveyMonkey Industry Tracker cuts through this uncertainty. Powered by a trusted global audience providing real-time buyer insights, its unique AI-driven analysis instantly reveals meaningful changes and uncovers the hidden drivers behind market shifts, saving countless hours of manual data exploration.

Presented as a clear business explainer video, the Industry Tracker story unfolds, showing how proprietary insights fuel credible reports and thought leadership. With customizable dashboards and seamless export, it transforms complex data into actionable intelligence, offering a distinct competitive edge.

6. Trustifi Onboarding explainer video

Stepping beyond conventional security, this video powerfully illustrates how Trustifi addresses email cyber threats that cripple productivity. It highlights the common struggle with unwieldy protection methods, then swiftly pivots to unveil a streamlined, cloud-based platform promising both robust defense and effortless user experience across popular email clients.

The video effectively functions as an insightful onboarding explainer video, demonstrating Trustifi's end-to-end capabilities from inbound threat protection against malicious links and viruses to outbound data loss prevention and advanced encryption. Its unique value shines through showcasing AI-driven encryption where recipients decrypt easily without needing accounts, giving users total data control long after sending.

This presentation reveals a platform designed for seamless integration and rapid deployment, proving comprehensive email security can be both powerful and accessible for any organization size while ensuring compliance. It serves as an inspiring example of communicating complex technical solutions clearly and persuasively.

7. FSC 2D Animation Explainer

Protecting our planet's forests demands clear communication about vital regulations. This video, a compelling 2D animation explainer, powerfully navigates the critical new EUDR, emphasizing the necessary global commitment for a deforestation-free economy. Its accessible visuals draw viewers in, effectively conveying the importance and challenge of supply chain due diligence.

The film highlights how geolocation data and records become storytelling elements tracing each product's origin, positioning FSC Aligned Certification for EUDR as the streamlined, essential standard uniquely tailored to meet these requirements. This establishes a practical, reliable path for organizations ready to actively reshape the market, inspiring a shared vision for a sustainable future and making this a powerful example for impactful video communication.

8. Hotpatching Windows Server Product demo video

Dread the routine of server patching and its disruptive reboots? Windows Server hotpatching offers a transformative solution, fundamentally improving the update process by largely eliminating the need for monthly restarts. This approach significantly reduces downtime and simplifies IT operations.

This product demo video effectively showcases the core value: applying security updates directly to running processes without interruption. Witnessing the live system seamlessly update while workloads remain active highlights the profound impact on availability, freeing IT teams from time-consuming planning and late-night reboots, shifting from twelve reboots a year to just four.

9. UX Builder Product explainer video

Navigating the intricate pathways of digital transformation can feel overwhelming. Unveiling a powerful solution, this concise product explainer video highlights how UX Builder simplifies modernizing customer and employee experiences. It presents a tool designed for agility and efficient digital delivery.

Through its intuitive no-code interface, it truly empowers business users to craft dynamic portals and mobile pages rapidly. It seamlessly integrates data and workflows across disparate systems, creating unified front-end experiences linked to automated back-end processes. This drives significant transformation, improving satisfaction and operational efficiency with seemingly unlimited possibilities.

10. EpiCor Service explainer video

Juggling the demands of a healthy lifestyle often leaves little room for focusing on complex internal needs like gut health amidst a busy routine. This engaging service explainer video simplifies the science, vividly illustrating the gut's complex microbiome as a dynamic city with beneficial bacteria acting as efficient "factories" producing essential metabolites from high-fiber foods.

Achieving optimal function through diet or traditional supplements presents hurdles. EpiCor offers a compelling shortcut, delivering these crucial metabolites directly. By providing the finished goods of fermentation, this postbiotic ingredient streamlines supporting both digestive and immune health, transforming a potential chore into a manageable wellness step, effectively communicated through accessible visuals and science-backed claims.

11. Clever Devices Product demo video

Mastering public transit performance requires precise ridership data insights, essential for operations and securing vital federal funding. This product demo video effectively shows how a powerful solution simplifies collecting and reporting this critical information with ease, setting a high standard for technical communication.

Clever Insights offers an intuitive platform, transforming complex figures into digestible intelligence through dynamic visualization. It uniquely demonstrates user control by enabling effortless management of data filtering rules and instantly showing their impact, building trust and ensuring report accuracy and transparency for compliance. Its clarity serves as an inspiring model for creating impactful technical demonstrations.

12. Cohesity Software explainer video

Accelerating app delivery demands liberating data from static systems. This insightful software explainer video effectively illustrates the painful reality of legacy IT: development teams wait weeks for test data, consuming vast storage with redundant copies and exposing sensitive information, creating a bottleneck that slows innovation and market speed.

Cohesity transforms backup from protection into a dynamic asset. The video powerfully shows zero-cost clones provisioned instantly, turning inactive copies into readily available, masked resources. This empowers dev/test self-service access to current, production-quality data, significantly boosting productivity.

This modern approach dramatically reduces resource needs and TCO. By fueling faster, more frequent application releases with secure, up-to-date data, Cohesity provides a crucial competitive advantage in a fast-paced digital landscape.

13. Capital One Service overview video

Following humanity's relentless drive forward, tracing the path from ancient chariots to instant entertainment, a new payment solution emerges. This comprehensive service overview video effectively highlights the evolution to streamlined purchasing, offering a compelling sense of modern convenience.

Beyond just a transaction tool, the video underscores safety features built for user confidence. Zero dollar fraud liability offers profound peace of mind, and mobile lock/unlock capabilities place control directly into the palm of your hand.

This positions the Capital One debit card not merely as plastic, but as an accepted gateway unlocking effortless payment possibilities worldwide, embodying the next secure step in personal finance that inspires trust.

14. Gem Service explainer video

Watching stacks of resumes shrink into a manageable, ranked list highlights Gem's core power. Their AI-powered platform cuts through applicant volume by letting you define ideal candidate criteria, achieving 10x faster inbound ranking. This service explainer video compellingly shows how quickly top talent surfaces.

The platform provides necessary context instantly, empowering recruiters to take decisive bulk actionfast-tracking prospects, nurturing strong potentials, or efficiently dispositioning others. It transforms the hiring bottleneck, enabling teams to focus on engagement rather than sifting, driving a more effective recruitment pipeline.

15. Dell Technologies Short marketing video

Taming the digital beast of an overheating laptop feels genuinely achievable after engaging with this focused guide. It cuts through potential confusion, presenting actionable steps to maintain system health with remarkable visual clarity and directness.

What truly stands out and inspires confidence is the accessible demonstration of Dell's integrated software ecosystem. For a short marketing video, showcasing tools like SupportAssist for effortless driver updates and Power Manager for crucial thermal control empowers users directly.

Beyond a simple technical walkthrough, this guide offers a powerful template for creators. By making complex maintenance tasks manageable for anyone, it exemplifies how to build trust and provide real value through accessible, helpful content that inspires practical action.

16. NORDEN Product explainer video

Elevating vehicle operations to a new standard of safety is achievable. This Norden solution is presented as a comprehensive system integrating various camera types, from proactive driver assistance to meticulous interior monitoring. Through impactful animation, the video vividly showcases how features like blind spot detection and driver status alerts actively work to prevent accidents and provide crucial support, building confidence for both drivers and passengers.

The system's real strength lies in its connected nature and reliable emergency response. Visualizing wireless transmission and remote access illustrates constant oversight, offering operators peace of mind. This product explainer video powerfully communicates how integrated surveillance technology is not just about recording, but about creating a safer, more secure environment and streamlining operational awareness.

17. Mindray Service explainer video

Understanding the critical window period in HIV detection is essential, and this video illuminates that challenge effectively. Clear visual timelines showcasing biomarker emergence after infection transform complex medical data into accessible insights, highlighting the vital need for prompt, accurate diagnostic tools in public health efforts. The video's compelling setup draws the viewer in immediately.

The service explainer video then traces the powerful scientific journey of HIV testing generations, revealing remarkable progress. Dynamic animation demonstrates the 4th generation assay's precision in capturing both antigen and antibodies, explaining its superior accuracy and significantly shorter detection window compared to previous methods, truly inspiring confidence in this technology.

Presenting the 4th Generation HIV Kit as a CE List A certified, recommended solution solidifies its vital role. This narrative, moving from understanding the challenge to highlighting an innovative breakthrough, offers a clear inspiration for others aiming to articulate complex medical advancements and their real-world impact compellingly.

18. Sager Electronics Animated explainer video

Ensuring dependable electronic devices relies on more than just components; proper application tooling unlocks lasting performance. The value of precision is vividly captured in this animated explainer video about Molex application tooling. It meticulously illustrates how the right tools safeguard robust, reliable connections crucial for product integrity.

The presentation demonstrates options from hand crimpers to automated applicators, covering the entire process from wire prep to quality checks like pull testing. Seeing the animated cross-section of a perfect crimp clearly shows why choosing the correct tooling is essential, preventing common failures and empowering efficiency across production volumes.

19. Live Oak Bank Service overview video

Navigating the deep chasms left by conflict requires bridging immense divides. This striking animation powerfully depicts societies grappling with the aftermath of violence, portraying the tug-of-war of opposing forces and the fragile path towards rebuilding connections where trust is broken. It sets the stage for understanding what is truly essential.

Independent, credible information emerges as the cornerstone for healing and enabling dialogue between all parties. As a potent service overview video, Justice Info.Net demonstrates how their work provides essential analysis, giving voice to victims, witnesses, and even the defense. This crucial exchange fosters a shared understanding of history, aiming to end the destructive cycle of revenge and build a lasting common memory.

20. Xceedance Software explainer video

Navigating the tangled web of multiple systems often burdens claims professionals, leading to frustration and poor outcomes. This video vividly illustrates the daily grind of an adjuster bogged down by inefficiency, making the challenge immediately relatable through simple yet effective animation that visually stacks up the complexity of their task.

Xceedance offers a compelling alternative, uniting disparate functions within a single platform. This software explainer video demonstrates the power of integration, showing how communication, documents, and financials become easily accessible. The shift to this streamlined interface feels like a breath of fresh air, promising superior efficiency and quicker resolutions by allowing focused, meaningful claim handling. It paints an inspiring picture of work transformed.

21. Kentucky Animated explainer video

Facing the isolating hurdles many encounter finding healthcare, the video portrays common struggles like needing emergency room care or difficult financial choices for medicine. This empathetic opening powerfully validates widespread experiences through relatable animated scenes featuring diverse community members in everyday settings, making complex issues accessible.

A brighter possibility is then unveiled, introducing Kentucky's Healthcare Connection, kynect. Through this engaging animated explainer video, the path to quality coverage for every Kentuckian is simplified, inspiring genuine confidence that necessary healthcare and relief are truly within reach for all.

22. Yamaha Product demo video

Launching with electrifying energy, Yamaha presents "Whatcha Bop?", a vibrant challenge igniting musical creativity. It invites artists into a dynamic digital space to reimagine tracks, immediately grabbing attention and showcasing the brand's pulse on contemporary expression and online culture.

Participants craft unique takes, sharing their passion and connecting within a community, vying for viral success and valuable instruments. More than a traditional product demo video, this exemplifies Yamaha's innovative approach to empowering musicians, offering tangible opportunity and inspiring others to make their own artistic waves.

23. Paragon Service overview video

Innovation in physical communication unfolds vividly, demonstrating Paragon's capacity for creating deeply personalized experiences. What starts as a simple mailer transforms into an interactive reveal of tailored content and perforated offers.

This isn't merely printing; it's precision engineering enabling a tactile, memorable interaction. This impressive demonstration, effectively a service overview video, visually captures the potential for elevated direct mail.

It showcases how detailed design meets functional interaction, providing valuable insight for brands seeking truly standout communication and driving targeted engagement.

24. ZimVie Business explainer video

Navigating complex dental implant cases requires precision and adaptable components. As a compelling business explainer video, this ZimVie presentation skillfully details the GenTek TiBases, emphasizing their genuine quality, essential for building reliable treatments. The clear animation, like demonstrating angled driver access, functions as a masterclass revealing hidden engineering advantages.

The review highlights how multiple collar heights facilitate personalized patient outcomes by mimicking natural emergence profiles, enhancing both aesthetic results and clinical predictability. Furthermore, the inclusion of a screw-assisted separation design is a notable innovation, streamlining abutment removal and simplifying workflows. This video effectively communicates complex technical benefits visually for practitioners seeking dependable solutions.

25. LatentView Analytics Product explainer video

Feeling overwhelmed by tangled data streams from aging systems? LatentView Analytics presents a compelling vision of clarity and efficiency. This engaging product explainer video introduces MigrateMate, their specialized solution designed to transform complex data migration from legacy platforms like Teradata to a modern environment like Snowflake.

The animation powerfully illustrates the transition, moving from restrictive on-premise silos to a smooth, high-performance data flow. The process is broken into manageable stages, highlighting how automation tackles challenges. Demonstrating faster migration times, exceptional data accuracy, and substantial cost reduction, the video positions MigrateMate as the key to unlocking valuable insights and achieving true data-driven operations, making the journey feel not just possible, but advantageous.

26. Opera Short marketing video

Answering the enthusiastic call from its community, Opera introduces Opera GX for mobile. For a targeted audience, this short marketing video zeroes in on the browser's distinct, customizable look and feels, optimized for the mobile gaming lifestyle. It promises a uniquely tailored browsing environment.

This powerful mobile companion extends the experience with practical features like seamless My Flow sharing between devices. Gamers gain value from integrated release calendars and direct access to free game drops and deals, all within a browser designed for speed and convenience.

27. WELLAIR Onboarding explainer video

Accelerating game monetization feels seamless with a platform designed for swift deployment. The video opens revealing an Instant Web Shop can be live rapidly simply by using an app store link, visually guiding users through an interface that makes customizing the shop's appearance and editing vital game assets straightforward.

Showcasing item details and offer adjustments underscores granular control, directly linking to impressive statistics like potential LTV growth and conversion from visits. Presented as a practical onboarding explainer video, it delivers powerful insight into achieving business results efficiently, truly inspiring developers to take charge of their earning potential.

28. Enbridge Gas motion graphics animation video

Creating a haven of consistent comfort within your home faces constant challenges from external weather extremes. This brief motion graphics animation video tackles the often-unseen hero of home efficiency, insulation, by vividly illustrating its crucial defense against seasonal temperature swings through smart, segmented visuals that resonate instantly.

It powerfully shows the problem of thermal vulnerability before pivoting to the empowerment of solutions. Mentioning resources and programs from Enbridge Gas connects the viewer's need directly to available assistance, making the path to a more comfortable, efficient home feel accessible and achievable.

A fantastic showcase of how clear, purposeful visuals can transform a technical topic into an inspiring message for action, demonstrating the power of focused animation to educate and motivate effectively for any communication project.

29. SendGrid Animated explainer video

Building unique communication experiences takes center stage in this vibrant animated explainer video showcasing SendGrid. It powerfully demonstrates how their robust API empowers developers to achieve deep customization, enabling crucial experimentation and delivering essential real-time insights effortlessly.

The clean, dynamic animation effectively simplifies complex concepts, making the platform's flexibility immediately clear and engaging. This concise presentation inspires creators within the Twilio framework to innovate powerful messaging applications, highlighting the immense potential unlocked by this developer-focused tool.

30. Twitter motion graphics animation video

Ready to connect with audiences at peak moments? A compelling motion graphics animation video vividly portrays how major events turn Twitter into a vibrant hub, drawing in highly engaged communities around shared passions. It brilliantly illustrates the platform's unique role in real-time conversation flow.

The animation effectively visualizes how brands can precisely harness this energy. Targeting event participants allows for powerful, focused audience connection. This serves as an inspiring example of how impactful video communication can be when aligned with audience interests and dynamic, high-attention moments.

Explainer Videos in the Buyer's Journey

Effectively guiding potential clients from initial curiosity to becoming loyal customers presents a significant challenge for businesses. Beyond simply explaining offerings, the strategic Explainer Promotional Video serves as a powerful guide, engaging audiences precisely when and where they need information and motivation, accelerating the entire sales cycle.

These dynamic visual tools deploy strategically across the distinct steps a buyer takes, tailoring messaging to match their mindset at each phase. Think of it as providing the right conversation at the right time, whether someone is just discovering a need or actively comparing solutions. Utilizing videos throughout this path ensures maximum impact and efficiency.

Moreover, specific video formats like video testimonials offer potent social proof, building trust early on, while interactive video experiences allow prospects to explore details relevant to their specific needs, leading to deeper engagement and faster understanding. Measuring the impact of these videos provides crucial insights for continuous improvement and demonstrates tangible value.

Why Advids for Explainer Promotional Video?

At Advids, we create high-quality, original Explainer Promotional Videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals.

Transforming Ideas into Engaging Animations:

Customized Explainer Promotional Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Explainer Promotional Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Trust and Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Explainer Promotional Videos.

Experience and Expertise:

12+ Years of Proven Success: We've completed over 3400 successful projects, showcasing our deep understanding of effective Explainer Promotional Video. Over 230 of these have been specifically Explainer Promotional Videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment to client satisfaction.


Ready to unlock the potential of Explainer Promotional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explainer Promotional Video?

An explainer promotional video is a short, engaging video that explains a complex concept, product, or service in a clear and concise way. It's designed to educate your audience, capture their attention, and inspire them to take action. explainer videos are commonly used to introduce new products, explain features, or demonstrate the benefits of a service.

Explainer videos can be used across various marketing initiatives to achieve specific goals. For example, a product launch can be made more exciting and drive early adoption with a captivating product demo video that showcases the innovation and value of the new offering. Feature announcements can be made more engaging with concise explainer videos that highlight the benefits of new features or updates.

What do top Explainer Promotional Videos have in common?

Mastering explainer video creation requires focusing on these key elements to maximize impact and viewer engagement.

Ideal Customer Profile - Tailor your message to resonate with specific user needs and pain points. Focus on their desires and motivations.

• Narrative Arc - Structure your video with a clear beginning, middle, and end, building anticipation and delivering a satisfying resolution. Use a classic hero's journey or similar proven structure.
• Problem-Solution Fit - Emphasize the urgency of the problem and the ease of your solution. Highlight the transformation your product provides.
• Engaging Storytelling - Use visuals and animation to create an emotional connection. Show, don't just tell, the benefits.
• Clear Call to Action - Make the next step obvious and easy. Use strong verbs and a sense of urgency. Include a clear visual cue.
• Feature Prioritization - Showcase only the most compelling features. Use visual cues to highlight key benefits. Prioritize what matters most to the target audience.
• Visual Demonstration - Use screen recordings, animations, or live-action footage to show the product in action. Focus on user experience.
• Real-World Application - Use case studies or testimonials to demonstrate real-world impact. Show how your product solves real problems.
• Success Metrics - Use data and statistics to support your claims. Quantify the value proposition. Show impressive results.
• Social Proof - Feature testimonials from satisfied customers. Use diverse voices and perspectives. build trust through authentic feedback.

What makes Explainer Promotional Video effective?

Explainer videos capture attention and educate by simplifying complex information. They evoke empathy through storytelling and relatable scenarios, resonating deeply with the intended audience.

Compelling visuals clarify complex concepts. Strong calls to action drive desired results. Data-driven refinement ensures maximum impact.

Showcase tangible benefits to resonate with viewers. A defined target audience ensures focused messaging. Pre-production planning is crucial for success.

How long should your Explainer Promotional Video be?

Master explainer video length by aligning video type, use case, and target funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need showcasing?
• What platform dictates video length?
• Does the style suit the product?
• Which video type best fits the goal?
• What's the desired viewer engagement?

Explainer promotional video length guide

How to create Explainer Promotional Videos?

Crafting compelling explainer videos requires a strategic approach, focusing on clear communication and impactful visuals to resonate with your target audience and achieve measurable results.

• Target Audience - Create detailed buyer personas to ensure your message resonates with your target market.
• Script Development - Use storytelling techniques to create an emotional connection with viewers.
• Style Selection - Select a style that complements your brand and enhances the video's message.
• Visual Creation - Use high-quality visuals that are both informative and visually appealing.
• Voice Recording - Choose a voice that matches your brand's tone and personality.
• Video Editing - Implement dynamic editing techniques to maintain viewer engagement.
• Final Delivery - Optimize the video for different platforms to maximize reach and impact.

The Importance of a Strong Script

Crafting a compelling script is the heart of any successful explainer video. We've discussed visuals, style, and targeting, but a powerful script brings everything together. It's the roadmap that guides viewers through our message, transforming information into an engaging experience.

A strong script ensures clarity, keeps viewers hooked, and drives them towards our desired action. Think of it as the foundation upon which we build an effective and memorable explainer video. Let's explore key elements that elevate a script from good to great.

• Understand your audience. Knowing who we're talking to allows us to tailor the message to their specific needs and pain points. Business explainer videos, for example, often target professionals seeking solutions to specific business challenges.
• Tell a story. Even the most technical product can benefit from a narrative approach. Weaving a story, even a simple one, creates an emotional connection that resonates with viewers. Think about how top explainer videos use storytelling to captivate their audience.
• Focus on the problem-solution. Clearly define the problem and present our product or service as the solution. This classic structure provides a framework for a concise and impactful message. Reviewing explainer video samples can offer inspiration for effective problem-solution narratives.
• Craft a clear call to action. Guide viewers towards the next step, whether it's visiting our website, downloading a resource, or making a purchase. company explainer videos often use a strong call to action to drive conversions.

By focusing on these core principles, we can create scripts that not only inform but also inspire. A well-crafted script transforms a simple video into a powerful tool for communication and engagement.

The Explainer Video Production Process

Creating compelling explainer videos involves a structured approach. Let's break down the key stages of the production process, building upon what we've already discussed. We'll explore how each step contributes to a final product that resonates with your audience and achieves your marketing goals.

Remember, each video project is unique, so adapt this process to fit your specific needs and objectives. Flexibility and creativity are key to producing engaging and effective explainer videos.

• Pre-Production: This crucial phase lays the groundwork for your video's success. Start with a detailed project brief outlining your objectives, target audience, and core message. Then, dive into concept development, brainstorming creative ideas and crafting a compelling narrative arc. A well-defined script is essential, clearly articulating the problem and presenting your product or service as the solution. Reviewing an explainer video portfolio can provide valuable inspiration during this stage.

• Production: This stage brings your vision to life. Choose an animation style that aligns with your brand and message. Exploring explainer animation examples can help you visualize the possibilities. Next, select a professional voiceover artist whose voice complements your brand's personality. Visual production involves creating or sourcing high-quality visuals, including illustrations, animations, and footage. Finally, enhance your video with sound design, adding music and sound effects to create an immersive experience.

• Post-Production: This phase polishes your video and prepares it for distribution. Animation and editing bring your storyboard to life, using dynamic techniques to maintain viewer engagement. Gather feedback from stakeholders and incorporate necessary revisions. Finally, export your video in various formats optimized for different platforms. Marketing animation examples can offer insights into effective post-production techniques.

• Distribution & Optimization: Once your video is finalized, promote it across relevant channels to reach your target audience. Track key performance metrics like views, engagement, and conversions to assess its effectiveness. Use this data to iterate and optimize future video projects, continually improving your results.

By following these steps, we can create explainer videos that inform, engage, and inspire our target audience.

Animation Styles for Explainer Videos

Now that we understand the building blocks of a great explainer video, let's explore the exciting world of animation styles. Choosing the right style is like selecting the perfect outfit – it needs to fit your brand, your message, and your audience. From the simplicity of whiteboard animation to the immersive realism of 3D, each style offers unique advantages. Let's discover which one best suits your needs.

Remember, the goal is to create a video that not only informs but also captivates. Think about your target audience and the message you want to convey. Are you targeting a younger demographic? Perhaps a playful cartoon style would resonate best. Dealing with complex data? An infographic style might be the perfect choice.

• 2D Animation: This versatile approach is a popular choice for product explainer videos and service promotional videos alike. Its flexibility allows for a wide range of styles, from simple line drawings to complex character animations, making it adaptable to various budgets and brand aesthetics. Looking for promotional video examples? Many successful campaigns leverage 2D animation for its engaging and cost-effective nature.

• 3D Animation: Want to showcase your product's intricate details? 3D animation adds depth and realism, creating an immersive experience that captivates viewers. It's ideal for complex products or concepts, bringing them to life in a way that 2D simply can't.

• Whiteboard Animation: Perfect for breaking down complex ideas step-by-step, whiteboard animation uses simple visuals and clear explanations to engage viewers. Some of the best explainer videos use this style to make learning enjoyable and easy to follow.

• Live Action: For service promotional videos, live action can be incredibly effective. Featuring real people and scenarios builds trust and showcases the human element of your brand. It adds a touch of authenticity that resonates with viewers.

By understanding the strengths of each animation style, we can create explainer videos that truly connect with our audience. Explore the various styles and find the perfect fit for your next project.

The Role of Storytelling in Explainer Videos

Why do some explainer videos stick with us while others fade from memory? The secret ingredient is often storytelling. A compelling narrative transforms dry facts into an engaging experience, forging a connection that resonates with viewers. Let's explore how storytelling elevates explainer videos from good to great.

Storytelling isn't just about entertainment; it's about communication. Think about animated marketing videos that simplify complex ideas through engaging narratives. By tapping into our innate human desire for connection, stories make information more digestible, memorable, and impactful. Brand explainer videos, for instance, often use storytelling to build trust and showcase their values.

Ready to unlock the power of narrative?

• Emotional Resonance: Stories evoke feelings, making your message more impactful. Imagine an animated explainer video example where a character overcomes a challenge, inspiring viewers to do the same.
• Building Trust: Sharing a story humanizes your brand. Think of a live-action explainer video example where real people share their experiences, creating a sense of authenticity.
• Simplifying Complexity: Narratives break down complex information into digestible chunks. Consider how whiteboard animation can clarify a process step-by-step.
• Driving Action: A compelling story inspires action. A strong call to action at the end of your explainer video examples can guide viewers towards the next step.

By weaving a compelling narrative, we transform information into an experience. Explore these explainer video examples and discover how storytelling can elevate your next video project.

How to Use Data to Improve Explainer Videos

Now we've grasped explainer video fundamentals, let's delve into data's power. Data empowers us to refine our videos, boosting their effectiveness and achieving marketing goals. Think of data as our compass, guiding us towards what resonates with our audience and what needs tweaking. Reviewing promotional video samples, like those showcasing software demos, can reveal effective data-driven strategies.

Data isn't just numbers; it's a story about our viewers. It tells us what they love, what they skip, and what makes them click. By understanding these stories, we can craft videos that truly connect. For instance, explainer video case studies often highlight how data-driven revisions led to increased conversions.

• Analyzing watch time reveals drop-off points, helping us improve pacing and engagement. Imagine a concept video where viewers consistently disengage at a certain point – data helps us pinpoint and fix that.
• Tracking click-through rates helps us evaluate our call to action's effectiveness. Are viewers clicking our links? Data tells us if our call to action is compelling enough.
• Monitoring audience retention reveals which segments resonate most. High retention in certain parts of our corporate video examples indicates what's truly captivating our audience.
• Gathering feedback through comments provides invaluable qualitative data. What are viewers saying about our videos? Their comments offer direct insights into their thoughts and preferences.

By embracing data, we transform guesswork into informed decisions. We create videos that not only inform but also resonate, engage, and inspire. Data empowers us to continually refine our approach, ensuring our explainer videos achieve their full potential.

How explainer promotional video examples are curated?

We dove deep into explainer promotional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explainer promotional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity of Message Examining how effectively the video communicates its core message and value proposition.
7.Emotional Connection Determining how well the video evokes emotion and resonates with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explainer promotional videos 2024, n=14300 videos within duration <3 mintues, across industries. (30/14300 = 0.0020979... ≈ 0.21%)