Corporate Video Ad Examples: 30 B2B Video Ads

New Relic's ad is narrated by its AI, reporting to an engineer named Alex in the morning. It starts with the night that could have gone wrong.

What works here:

• The cost comes first. Checkout latency surged overnight, and customers began abandoning their carts.
• Then the fix, step by step. The root cause was a delay in the fraud check microservice, triggered by a recent database update.
• The close reads like a report a CTO would forward: query time cut in half, over 100 hours of engineering saved, cloud spend still within budget.

The move: Write the night your buyer is afraid of, then show it not happening. If your first scene could run in any company's ad, it's too vague.

Sanofi Genzyme's rare disease film follows one patient's search for a diagnosis. Animated calendar days tick past: symptom searches, specialist referrals, inconclusive tests.

What works here:

• Time is the cost. Watching the calendar pages turn makes a long wait something you can feel.
• Then the scale. The film puts 350 million patients and 6,000 rare diseases on screen, with only 50 that have available medication.
• The close turns to commitment: Sanofi Genzyme as a company pursuing research into new therapies.

The move: Show your buyer's wait as time passing on screen. If the viewer can't tell how long the problem lasts, the cost isn't there yet.

Siemens opens its AI-native EDA film on a highway interchange and one line: the semiconductor industry stands at a crossroads.

What works here:

• The problem is a list a chip leader already worries about: exponential complexity, geopolitical shifts, soaring costs and a shrinking talent pool.
• Then the answer in two parts, faster engines and faster engineers, with an AI chat assistant shown inside the design tools.
• An executive interview lands the point. An engineer's goal isn't to write Verilog. It's to solve problems.

The move: Name 3 or 4 pressures your buyer's board already discusses. Then split your answer into two parts they can repeat in a meeting.

Nalco Water's 3D film sells OMNI Analytics to plant operators. It opens on what inefficient heat exchangers cost, with the cost data climbing on screen.

What works here:

• The money comes before the product. Rising cost figures set up the switch from reactive fixes to proactive control.
• Technology and people share the credit: predictive analytics and 24/7 monitoring, plus Nalco Water's on-site expertise.
• Dashboards on laptop and mobile turn the analytics into one screen an operator can act on.

The move: Put the cost of doing nothing on screen as a rising number. If it doesn't climb, it doesn't sting.

360Learning's ad speaks to L&D managers and names their least favorite task in its title: “Take the Dread Out of Compliance Training.”

What works here:

• It opens by admitting “big, big problems” with manual box-checking. The buyer hears their own complaint first.
• Automation does the fix: enrollment filters by location, role and certificate expiration.
• Leaderboards and learner status reports answer the two worries left: dull courses and audits.

The move: Put the task your buyer dreads in your headline. If they wouldn't use the word “dread” about it, pick another task.

Opus 2's ad sells a legal investigations platform. It opens on cracked earth: disjointed teams and information silos.

What works here:

• The picture is the problem. Cracked ground stands for evidence and people that don't connect.
• Then one connected workspace. Events, evidence and interview questions link up, with custom dashboards for witness preparation and report drafting.
• Portals close the loop. Witness bundles go out through a Witness Portal, and clients follow along in a branded Client Portal.

The move: Draw your buyer's silos as one broken image, then repair it on screen. The repair is your product.

HPE's ad opens on a gap every IT leader has seen. Organizations are investing heavily in AI, the ambitions are bold, and real value remains unrealized.

What works here:

• The blame lands on infrastructure that can't handle the complexity. That turns the network from plumbing into a strategic asset.
• One promise carries the rest: the self-driving network, built on an agentic mesh framework that lets agents “reason, learn, and collaborate in real time.”
• Adoption fear gets its own line. Automation can be adopted “feature by feature. At your own pace.”

The move: Open on the money your buyer spent without getting the payoff. Then say how slowly they're allowed to adopt you.

Nedap's animation sells AEOS Security Levels by running through situations a security manager plans for: fires, building emergencies and labor strikes.

What works here:

• Each scenario gets its own response, so the viewer watches access change instead of hearing about it.
• One slider carries the product. Checkmarks, crosses and warning icons show who can go where at each level.
• Responses stay narrow. A departmental emergency doesn't force a blanket lockdown, and the same system handles a “Family Fun Day.”

The move: List 3 bad days your buyer plans for. Show your product's response to each in under 20 seconds.

Salesforce explains Intelligent Context with one picture: a library where every book is shelved alphabetically by title.

What works here:

• The metaphor names the problem fast. “Perfect for finding a book. Useless when you need to understand a topic from different perspectives.” That, the ad says, is enterprise knowledge today.
• The fix stays in the same picture: a master librarian who restructures the collection, through intelligent segmentation and mathematical cataloging.
• The payoff is by role. Sales opens “the systems book” and sees capability descriptions. Solutions architects open the same book and find integration patterns.

The move: Pick one everyday place your buyer knows, and keep every scene inside it. If the metaphor changes halfway, cut back to one.

Symantec sells CBX as a rock concert. A 3D guitar amp, speaker cabinets and a stage carry the whole ad, with no voiceover.

What works here:

• The amp's knobs are the feature list: Control, Prevention, Data Security, Network Security, Threat Detection and Rapid Response.
• Gauges read “Protection” and “Uptime,” so the two things a security buyer watches sit right on the amp.
• Kinetic lyrics carry the pitch, including “That Shreds Your Spend,” before the close: “Enterprise-Grade Security For All.”

The move: Turn your feature list into the controls of one object. If a feature has no knob, it isn't in this ad.

Proofpoint's 30-second ad follows one calm businessman through an office while a fire breaks out and a masked figure sprints past behind him.

What works here:

• The joke is the claim. He never reacts, because there's nothing to worry about. “That's why I sleep like a baby.”
• The walk passes open desks and a server room, so people and data both appear without a word of explanation.
• The end card says it plainly: “Cybersecurity for your people, data, and AI agents.”

The move: Show your buyer's calm, not your product's work. If the hero reacts to the threat, the symbol breaks.

Tango's 2D ad sells Tango Reserve and Tango Visitor as pieces of one puzzle: meeting rooms, resources and guest check-in.

What works here:

• The puzzle shows the problem and the product at once. Loose pieces are the old office. Assembled, they're Tango.
• Both audiences get a scene. Employees reserve workspaces and find colleagues, and guests get a secure, welcoming arrival.
• Space and resource tracking speaks to the person who signs the lease: data for real estate decisions.

The move: If you sell two products, make them two pieces of one picture. The fit between them is the message.

TravelBank's ad opens on disconnected systems, then drops expense receipts, flight icons and credit cards into a single briefcase.

What works here:

• The briefcase is the product. Expenses and travel go in separately and come out as one platform.
• Finance gets control on screen: virtual card issuance, spending limits and automated approval workflows.
• Employees get a reason to care: rewards for booking under budget, on top of negotiated rates on flights and hotels.

The move: Find the container your buyer already carries, and put your features inside it. If it needs a caption, choose another object.

Diligent's ESG ad opens with scattered elements converging into a world map. Global pressure first, then one platform.

What works here:

• The map turns a vague global problem into one image a sustainability lead can point at.
• Charts do the proof. Pie and stacked bar graphs break emissions down by scope and source.
• Setup gets a time frame: the ad says ESG programs scale within weeks, with minimal configuration.

The move: Start with the pieces scattered and end with them in one shape. If the shape isn't your product, redraw it.

The Digital Marketing Institute's ad sells partnerships to educational institutions. A maze of ramps and obstacles stands for the market they compete in.

What works here:

• Color does the casting. Green and blue spheres stand for DMI and its partners, moving through the maze together.
• The benefits land as outcomes an education buyer counts: enrollments, lead generation and return on investment.
• It names the support behind the course: marketing and sales help, plus certifications backed by an industry advisory council.

The move: Make your buyer a shape on screen, and move it alongside yours. If they can't spot themselves in 5 seconds, simplify.

Luminar's ad for Halo turns a LiDAR sensor into a premium object. Golden hexagon particles gather into the product's shell.

What works here:

• The particles stand for point cloud data becoming a finished design. Data in, product out, in one shot.
• Three specs carry the engineering: “1550nm LASER,” “UHD POINT CLOUD” and “40X PHOTON SNR.”
• Gold and metal tones put a sensor next to luxury goods, which tells automotive buyers where it sits in the market.

The move: If your product is invisible hardware or code, build it from its raw material on screen. Then show 3 specs, no more.

Prophix's 31-second ad introduces FP&A Plus on Prophix One with one idea: think bigger about financial planning.

What works here:

• One word does the work. “Big” grows into “Bigger” on screen, with a word cloud of benefits around it.
• Live action of finance professionals is cut with dashboard animation, so the promise and the product share the frame.
• A hexagon grid places FP&A Plus inside the wider Prophix One platform.

The move: Pick one word your buyer wants more of, and animate it. If the ad needs two words, it needs two ads.

Lam Research builds its brand ad around one word, and the first line redefines it: “Velocity is more than speed.”

What works here:

• The word gets a new meaning, “direction, drive,” so a speed claim becomes a leadership claim.
• Kinetic headlines split it into proof, such as “SERVICE SUPPORT SOLUTIONS” and “PRECISE DIRECTION,” over cleanroom shots and chip renders.
• The close ties it to the buyer's moment: building the AI era “atom by atom.”

The move: Take the one word every competitor uses, and give it your own meaning in line one. If a rival could say the same line, rewrite it.

Textron Aviation and NetJets mark a 40-year alliance with a deal for 1,500 additional Cessna Citation business jets.

What works here:

• Two numbers do the selling: 40 years together and 1,500 jets. No adjective needed.
• The partnership looks forward too. NetJets is the launch customer for the new Citation Ascend.
• The range shows on screen, Citation Latitude, Longitude and Ascend, with cabin interiors built for working in flight.

The move: Put the age of your best customer relationship on screen as a number. If it's young, use your longest one.

ManpowerGroup's Right Management traces outplacement back to helping World War II veterans, then brings it to today's RightEverywhere platform.

What works here:

• History earns the trust. The film moves from returning veterans to senior white-collar workers to every level of an organization.
• Then the person. Expert coaches build plans from each employee's skills, experience and achievements.
• The platform comes last: CV builders, interview simulators and online training, backed by ManpowerGroup's global reach.

The move: Start your ad in the year your company first solved this problem. Then jump to today in one cut.

FSG and the Collective Impact Forum explain a method for problems no single organization can fix alone.

What works here:

• The opening picture is the problem: “mountains of challenges” individual figures can't climb, merging into one peak a team conquers together.
• The method has 5 parts, the Five Conditions of Collective Impact, each with its own object, like a map for shared measurement.
• Then the record: reduced youth incarceration in New York juvenile justice, job placements by Opportunity Chicago, and restoration of the Elizabeth River.

The move: If you sell a method, end on named results from named clients. Three is enough.

Brightcove's ad calls itself “The Most Trusted Streaming Technology Company in the World,” then maps the streaming workflow behind the claim.

What works here:

• The full video lifecycle is laid out in order, from content ingestion to global distribution and monetization.
• Use cases cover three buyers: media companies growing revenue, brands driving pipeline, and teams handling employee communication.
• Expert Advisory Services appear on screen, so the trust claim has people behind it.

The move: If you make a big claim, follow it within 10 seconds with the work that earns it. If nothing follows, cut the claim.

Uniper's 4-minute strategy film charts a course to carbon neutrality in its European power generation by 2035.

What works here:

• The plan has steps: coal-fired plants turned into green gas facilities, and hydrogen infrastructure under development.
• Three pillars hold it together: customer focus, decarbonization and security of supply.
• Isometric 2D animation keeps a long film readable, one segment at a time.

The move: If your promise is years away, show the steps between now and then. A date without steps reads as a slogan.

Vaisala's film presents the Indigo measurement system for industrial processes: smart probes and transmitters that work as one modular family.

What works here:

• 3D shows the inside. Glowing lines trace data and power through the hardware, including Power over Ethernet.
• Integration is shown on the Indigo 200 and 500 series displays and in Vaisala Insight PC software, with calibration data close at hand.
• Toughness has a rating: metal enclosures built to IP66 and NEMA 4 for harsh environments.

The move: Give your reliability claim a standard your buyer's engineers already trust. A rating beats an adjective.

BÖHLER's 3D film takes an electric vehicle apart to show how many of its parts depend on tool steel.

What works here:

• A ghosting effect turns the car transparent, revealing steel rims, body parts, battery mounts and airbag systems.
• On-screen text names each component and the tool steel application behind it.
• Breadth becomes the proof. The more parts light up, the harder it is to picture the car without BÖHLER.

The move: Count the places your product already sits inside your buyer's world. Light them up one at a time.

Cabot Corporation's purpose film connects materials most people never see to daily life: getting around, communicating and electrifying the home.

What works here:

• Real scenes make the unseen product visible, from urban mobility to home electrification.
• The belief is a more sustainable future, shown with wind turbines, solar panels and electric vehicle charging stations.
• Customers and communities get scenes too, so the purpose covers people, not just products.

The move: If your product is invisible, show where it ends up. Then name the one thing your company believes about that place.

Achievers sells its Employee Experience Platform on one belief: people do better work when they feel they belong.

What works here:

• The ad builds from one connection to a whole workforce, with recognition, celebration and communication on one platform.
• Animated gauges link belonging to job commitment, productivity and engagement, the outcomes an HR leader reports on.
• Then the product: personalized AI-driven experiences and self-service admin tools in the interface.

The move: State your belief, then chart it against a metric your buyer reports upward. A belief with a gauge gets budget.

Geely's International Women's Day film celebrates its female employees, from automotive technicians and technologists to management leaders.

What works here:

• The values are named on screen: “Respecting, Helping, and Improving.”
• Each value gets a scene, including a “Women's Health Talk” initiative and collaborative teams at work.
• It's employer branding. The audience is future hires and partners, not car buyers.

The move: Name your values, then give each one a real initiative on screen. A value without a scene is a poster.

Hoogendoorn Growth Management sells a greenhouse lighting algorithm in 48 seconds and 36 words of voiceover.

What works here:

• It opens on a belief, not a feature: “Light. Essential for growth.”
• Then the craft. Balancing sunlight, energy and the plant's rhythm of growth “is an art of balance.”
• The product arrives last: “Automated, efficient, driven by data, and relentlessly consistent.” An aerial shot of a greenhouse glowing under grow lights does the rest.

The move: Write your belief about your buyer's craft in one line, before your product appears. If the line mentions your product, it's a feature.

Thales's cortAIx film puts its AI inside the defense world it serves: soldiers, a radar installation, a control room and a fighter cockpit.

What works here:

• “AI Inside” is the opening claim. The scenes that follow show where that AI already works.
• Live action carries AR overlays, so the AI appears on maps and radar screens instead of in a diagram.
• The close states the belief twice: “Secure end-to-end AI” and “Trusted AI.”

The move: If your buyer's first worry is trust, make trust the last words on screen. Then show where your product already works.