Video Creation Service

30 Business Communication Video Examples That Excite And Impact

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Business Communication Video Examples
FAQ
Quantifying Success: Measuring Video ROI and Engagement
Why Advids for Business Communication Video?
What is a Business Communication Video?
What do top Business Communication Videos have in common?
What makes Business Communication Video effective?
How long should your Business Communication Video be?
How to create Business Communication Videos?

Elevate your brand through impactful business communication. This article explores a curated collection of video examples designed to forge strong audience connections and cultivate enduring brand loyalty. We will examine the principles behind their effectiveness, illustrating how they build confidence, address audience questions with understanding, and ultimately enhance your brand's standing. Discover the transformative power of genuine visual communication and learn how to harness it for your business success. Key takeaway: Prioritize building authentic connections with your audience by demonstrating understanding and empathy.

Video's role in modern marketing:

Videos are 50% more likely to appear on the first page of search engine results.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
According to 67% of marketers, video content has gained the most importance in the last year.

Effective video communication can significantly increase audience engagement. These videos provide a powerful medium to convey your brand's values, proactively respond to audience inquiries, and foster a dedicated community. Explore 30 business communication video examples carefully selected to inspire your creativity and refine your communication approach. Master the creation of impactful videos and unlock their potential to amplify your message and achieve significant outcomes. Key takeaway: Incorporate clear calls to action that align with your goals and facilitate easy viewer interaction. Key takeaway: Test various strategies to identify what resonates most effectively with your specific audience.

Business Communication Video Examples

1. IBB Law

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Duration : 1 minute and 0 seconds

Navigating the emotional and financial labyrinth of divorce is undoubtedly difficult. This video offers a lifeline by demystifying the often-intimidating legal path. It breaks down the divorce financial process into digestible, visual steps, providing a structured journey through disclosure and court hearings.

Seeing this complex procedure visualized reduces anxiety, highlighting the value of clear communication in sensitive areas. The approach shows how effective such videos, whether detailing legal steps or serving as an employee onboarding video, can be. It positions IBB Law's experienced team as essential guides for unique circumstances, fostering trust when it's needed most.

What We Can Learn

Visualizing complex system behavior can increase technical viewer retention by up to 37%, boosting engagement.


2. CLIPLINE complete PTV Corporate culture video

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Duration : 1 minute and 10 seconds

Witnessing ingenious design solve common challenges unfolds in the CLIPLINE complete PTV video. This insightful animation breaks down the seemingly simple act of connecting wires, revealing the sophistication behind its vertical push-in technology, enabling tool-free ease for rigid and ferruled conductors and swift release using standard tools. It transforms installation perception, significantly saving space.

The visual narrative goes deeper, illustrating the custom contact spring mechanism that guarantees reliable connections, even under duress. This detailed yet accessible explanation of efficiency and robustness highlights a commitment to engineering excellence. Such a focused demonstration effectively functions as a corporate culture video, showcasing a company driven by smart, user-centric solutions.

What We Can Learn

Concise video ads under 6 seconds can increase viewer retention by over 75 percent.


3. Chargebee Business explainer video

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Duration : 1 minute and 12 seconds

Scaling a mission to deliver vast educational resources requires mastering hidden complexities. This business explainer video from Chargebee visually navigates the challenge Study.com faced with a rapidly expanding billing infrastructure. Highlighting their need to manage the sheer scale of 85,000+ lessons underscores a common hurdle for growing platforms.

Chargebee is presented as the essential partner providing a single window system, automating the entire billing lifecycle. This capability freed Study.com to focus on their core mission, powering 25 million hours of accessible education and growth. It offers a compelling look at turning operational complexity into a streamlined engine for impact, inspiring similar communication efforts.

What We Can Learn

Utilize detailed closeups to highlight key design elements and versatile connectivity options effectively.


4. Cloudflare Onboarding process video

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Duration : 1 minute and 15 seconds

Picture a digital world operating without fear of attack or slowdowns. Achieving this foundation of security and speed for your online assets and workforce is the powerful vision Cloudflare brings to life. This abstract yet clear presentation makes complex network advantages immediately understandable.

Their global network acts as a dynamic digital backbone, offering the critical insight that you dont need to sacrifice speed for robust protection. Realizing these benefits for your business begins simply, positioning this as a compelling prelude to the onboarding process video. It inspires confidence in building a better internet experience.

What We Can Learn

Highlighting wear free system components emphasizes reduced maintenance efforts promoting reliable operation uptime by 15 percent.


5. OVERJET Internal training video

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Duration : 1 minute and 1 second

Dental care gains a new level of precision with artificial intelligence visually augmenting diagnostics directly on radiographs. Observe how OVERJET highlights decay and quantitatively measures bone levels, transforming subjective assessment into objective, data-backed insights clinicians can trust. This clarity builds patient confidence.

Enhancing consistency across providers, the system empowers patients with clear visual explanations fostering greater understanding and case acceptance. Predictive insights streamline daily practice planning and identify potential needs proactively. This sophisticated approach, demonstrating capabilities like an internal training video, elevates the standard of care.

What We Can Learn

Making intelligent diagnostic analysis visually clear using animated markers enhances understanding potentially increasing diagnostic confidence by 30 percent.


6. Gallus One Corporate culture video

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Duration : 1 minute and 2 seconds

Stepping beyond traditional limits, Gallus One presents a complete digital reel-to-reel label solution. This advanced press integrates core components with cutting-edge inkjet technology, driving peak efficiency and streamlining the entire production process.

More than machinery, it offers a comprehensive ecosystem for workflow, services, and ink, designed to eliminate total cost barriers. Emphasizing cloud based technology and sustainability, it functions as a compelling corporate culture video, illustrating a vision for harmonizing advanced manufacturing with environmental stewardship, inspiring modern production strategies.

What We Can Learn

Effective typography reinforces key messages, guiding viewer attention and comprehension easily.


7. KIOXIA Corporate communication video

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Duration : 1 minute and 30 seconds

Invisible power fueling modern connectivity, KIOXIA's video masterfully reveals the intricate backbone of our digital world. It illustrates how their pioneering flash memory technology underpins everything from pocket devices to the complex infrastructure powering tomorrow, showcasing a foundational role in enabling seamless performance across diverse platforms.

Through dynamic visuals, this insightful corporate communication video highlights specialized storage like layered BiCS FLASH, high-speed embedded UFS, and advanced XL-FLASH. It clearly demonstrates their crucial versatility across mobile, automotive, and data center needs. The presentation inspires confidence in KIOXIA's commitment to pushing memory boundaries for future technological development.

What We Can Learn

Concise text overlays highlight the core transformation value proposition effectively for viewers.


8. Gemalto Corporate training video

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Duration : 1 minute and 35 seconds

Beyond tapping or swiping, a biometric payment card from Gemalto redefines transaction security and simplicity. Paying becomes effortlessly intuitive, requiring just your touch instead of a PIN for any amount, merging convenience with robust authentication directly on the card. Data privacy remains paramount as fingerprint information is secured on the card itself, never sent to a server.

This clear demonstration serves almost as a model corporate training video, showcasing easy enrollment options available both conveniently at home or swiftly at the bank. It highlights how this innovative solution provides seamless, secure access for everyday payments and essential services like social benefits accounts, offering a compelling vision for the future of financial interactions.

What We Can Learn

Show shared values and purpose in animation making the invitation to join feel authentic and empowering.


9. Appwrite Cloud Corporate communication video

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Duration : 1 minute and 36 seconds

Removing backend complexities allows developers to focus entirely on crafting unique product experiences. Appwrite Cloud lifts this burden, providing integrated building blocks like authentication, databases, storage, and serverless functions. This simplifies development significantly, enabling creation with minimal code and feeling truly empowering.

Through its clean visuals, this effective corporate communication video highlights how these connected tools streamline workflows. Managing users, data, files, and custom logic becomes intuitive, freeing teams to build innovative applications faster.

What We Can Learn

Combine engaging visuals with clear narration to create a smooth understandable user journey preview.


10. Back Market Corporate culture video

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Duration : 1 minute and 36 seconds

Turning the hype machine on its head, this captivating video builds a sense of anticipation for a "new" sustainable phone, leading to an unexpected reveal. The clever setup immediately highlights the relentless cycle of tech upgrades driven by conventional corporate culture video, implicitly challenging its environmental cost.

Then comes the impactful twist: the device isn't brand new, but a refurbished phone. This subversive approach champions environmental responsibility, showcasing staggering benefits like dramatically less raw materials and reduced e-waste compared to manufacturing new. Back Market positions these reborn devices as the smarter choice for conscious consumers.

What We Can Learn

Showcasing device interaction for a 30 minute procedure builds confidence and clarifies expectations.


11. NetApp Employee onboarding video

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Duration : 1 minute and 4 seconds

Tired of wrestling with cloud sprawl, unpredictable costs, and infrastructure that can't keep up? This NetApp animation cuts through the complexity, presenting a clear vision for smarter management. It immediately resonates by focusing on universal challenges in the modern data landscape.

Much like a great employee onboarding video simplifies new processes, this animation demystifies Kubernetes optimization via dynamic visuals. It shows Spot's AI-driven 'brain' predicting usage and right-sizing resources automatically. This ingenious approach ensures workloads get ideal configurations for performance and best cost.

Ultimately, this means infrastructure scales intelligently, freeing engineers to focus on innovation. The video presents a compelling, clear argument for a fundamentally better way to manage your critical cloud environment.

What We Can Learn

Highlighting five years of shelf life offers flexibility for medical facility storage and purchase.


12. FGV Corporate training video

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Duration : 1 minute and 53 seconds

Illustrating opportunity's transformative power, this FGV video charts an extensive global journey. We see growth visualized from a simple seed to a leading giant in palm oil and refined sugar production, reaching multiple continents as the world's largest producer of crude palm oil.

Blending six decades of experience with modern innovation, the presentation highlights impactful practices like generating clean energy from biogas and using owls for natural pest control. This detailed approach, valuable in a corporate training video, effectively communicates FGV's integrated value chain and commitment to a sustainable future for generations.

What We Can Learn

Combine dynamic visuals with feature spotlights to hold attention for over 60 percent longer.


13. Purofort Boots Corporate communication video

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Duration : 1 minute and 56 seconds

Navigating tough workplaces like oil rigs, farms, or mines presents daily challenges where severe injuries from slips and falls are a harsh reality. The video effectively brings the risks faced by essential workers to light, underscoring the critical need for dependable gear in these demanding environments.

Introducing Dunlop Protective Footwear's Purofort Boots as the vital solution. Leveraging millions of evenly distributed air pockets, the Purofort material provides long-lasting comfort, exceptional strength, and warmth, setting a new standard for protective wear. This compelling corporate communication video links Dunlop's history of innovation, from the pneumatic tire to this advanced material, highlighting how the EQT partnership fuels ongoing development to support global workers who keep society functioning.

What We Can Learn

Effective product video demonstrating key features increases viewer retention and understanding up to 95 percent.


14. Firebase Business explainer video

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Duration : 1 minute and 56 seconds

Building incredible apps feels within reach with the insights shared in this business explainer video from Firebase. Its animated approach effectively simplifies complex updates, showcasing how the platform provides tangible ways to propel development speed through tools like the Emulator Suite UI and solidify security via enhanced authentication.

The video emphasizes enhanced control with new data regions, offering developers flexibility across the globe. Quantifiable success stories, like scaling a game to millions or boosting revenue using comprehensive tools like Remote Config and A/B Testing, highlight the platform's power to deliver significant results, making it an inspiring example for fostering app quality and monetization for the developer community moving forward.

What We Can Learn

Demonstrate claims showing removal of up to 100 percent surface stains through visual proof.


15. GumGum Corporate communication video

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Duration : 1 minute and 56 seconds

Sudden shifts to distributed teams brought unforeseen challenges in securing IT infrastructure. The haste to enable remote work exposed vulnerabilities and long-term strategy gaps, compounded by hiring freezes and the persistent scarcity of specialized security professionals businesses require today.

Providing a clear path through this complexity, the Strategic Technology Staffing by e+ offering becomes essential. As a concise corporate communication video, it effectively illustrates how their resources fill talent gaps quickly with certified experts. They connect businesses with the unique skill sets needed, from cybersecurity engineers to privacy officers.

Leveraging a vast team and global know-how across critical IT disciplines like cloud, data center, and networking, e+ ensures environments remain secure. The video serves as an insightful guide for organizations needing expert staffing to build robust, secure remote work strategies.

What We Can Learn

Utilize dynamic CGI animation to clearly demonstrate technical features like optimal airflow for builders.


16. Syniti Employee communication video

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Duration : 2 minutes and 11 seconds

Grappling with data quality challenges is a common enterprise pain point, but Syniti offers a crucial shortcut. Their Data Assessment Express is not just another lengthy analysis; this animated explainer showcases how it cuts through complexity, promising rapid clarity.

The video compellingly uses a train speeding through a maze to illustrate bypassing traditional obstacles, directly contrasting with the common frustrations of data assessment delays. Within just one week, it provides actionable insights into SAP data quality, pinpointing defects and opportunities to enhance performance or identify cost savings. This swift visibility empowers confident, informed decisions, fueling strategic initiatives and providing concrete data points useful even for an employee communication video highlighting business improvements. It stands out as an inspiring example of clear, outcome-focused communication about a vital business process.

What We Can Learn

Use warm, relatable characters and scenarios to humanize complex topics and build audience trust.


17. HUAWEI Employee communication video

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Duration : 2 minutes and 13 seconds

Navigating the elegant concept of folding screens requires overcoming the fundamental hurdle of physical vulnerability. Yet, pushing boundaries means looking beyond the obvious, leading researchers to find inspiration in unexpected places ? like the common science of pudding.

Translating this principle into robust screen protection took years of dedicated research. Huawei engineers cleverly modified the material's dynamic chemical bonding, creating an invisible shield. This intelligent behavior ensures gentle folding remains effortless while resisting sharp impacts, showcasing the kind of innovation detailed in a compelling employee communication video and providing users genuine peace of mind.

What We Can Learn

Scientific animation effectively visualizes complex internal processes and the solution working inside.


18. GenScript cPass Test Employee onboarding video

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Duration : 2 minutes and 2 seconds

Transitioning focus from infection detection to confirming protective immunity, the GenScript cPass Test offers a vital tool. Unlike standard antibody tests, it specifically measures neutralizing antibodies, those critically capable of actively blocking viral interaction and serving as a key benchmark for potential protection. Insights derived from this test can inform essential health protocols, providing crucial information for an employee onboarding video.

The sophisticated animation powerfully visualizes this critical antibody interaction, effectively demystifying complex biological mechanisms with compelling detail. Demonstrating the test's utility for assessing herd immunity and informing public health decisions and vaccine development, highlights its significant role in enabling societal readiness and navigating the path towards recovery.

What We Can Learn

Effective explainer video structures increase viewer comprehension and retention of core value by 30%.


19. Silvercloud Employee communication video

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Duration : 2 minutes and 5 seconds

Offering a supportive guide for navigating personal challenges, this video presents Silvercloud, a digital platform dedicated to mental health and wellbeing. It beautifully conveys how this clinically researched solution creates a private space for accessing tailored programs and tools at one's own pace.

The presentation effectively demonstrates how its CBT-based approach helps users understand behaviors and make positive changes. Featuring relatable content and activities, it builds the skills needed to manage wellbeing, serving as a powerful employee communication video resource for organizations prioritizing mental wellness. Accessible anytime, anywhere, Silvercloud empowers individuals on their journey.

What We Can Learn

Combine dynamic visuals with real people to connect emotionally.


20. Allstate Internal training video

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Duration : 31 seconds

Riding freedom takes center stage, portraying varied journeys from urban commutes to adventurous trails, acknowledging that each bike holds a unique place in a rider's life. This accessible animation effectively visualizes different experiences, building rapport by showing understanding.

The video goes beyond listing features, showing how Allstate coverage adapts to rider needs, including valuable protection for custom parts, a key concern for many. This clear, scenario-based communication, like you might see in an internal training video, demonstrates a commitment to safeguarding the rider's investment and passion against life's scrapes or bigger incidents.

What We Can Learn

Translate complex technical data into clear dynamic visuals boosting viewer engagement fifty percent.


21. FireCuda Corporate training video

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Duration : 34 seconds

A surge of digital adrenaline courses through this concise video, presenting Seagate hardware not just as components, but core engines for high-demand performance. The striking visual of a fire-breathing dragon serves as a potent symbol, embodying the drive's blistering speed and fierce endurance required for seamless gaming and heavy workloads.

This impactful demonstration cleverly turns technical features into tangible user benefitsfaster load times, unwavering reliability under pressure. Its effective blend of powerful imagery and sharp messaging offers valuable insights for any video creator aiming to make complex subjects engaging, proving even a corporate training video can capture attention and inspire action through compelling storytelling.

What We Can Learn

Utilize concise animated text to swiftly build intrigue and articulate transformative messaging effectively.


22. hygraph Onboarding process video

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Duration : 39 seconds

Conquering the worry of data loss feels effortless with hygraph's showcased capability. This demonstration rises above a typical feature display, directly addressing the fundamental concern of losing invaluable content. It compellingly presents their system as a robust safety net, making complex data protection feel surprisingly automatic and reliably secure.

Witnessing the instant content recovery through a single click is the video's most potent element. It illustrates immediate peace of mind beyond mere function display. This feature, Instant One-click Backup Recovery, proves essential for data integrity, making its clear presentation ideal for an onboarding process video.

This insightful approach transforms a technical detail into a powerful user benefit, inspiring creators to see how clear communication and impactful concepts can elevate their own video projects, even when tackling challenging topics like system resilience.

What We Can Learn

Use detailed animation to clearly illustrate complex scientific processes at a cellular level.


23. tsuzumi Corporate training video

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Duration : 3 minutes and 30 seconds

Delving into the realm of large language models, tsuzumi distinguishes itself by blending powerful AI capabilities with practical design considerations. Its truly lightweight nature enables deployment on less infrastructure-heavy systems or even locally, drastically reducing operating costs and making sophisticated AI accessible for diverse, potentially sensitive, data environments.

A notable strength lies in its robust multilingual support, particularly its advanced understanding of Japanese stemming from dedicated research. This, combined with flexible tuning via adapters, allows specific knowledge sets to be layered onto the core model, perfectly tailoring its application for everything from specialized industry tasks to generating relevant corporate training video materials.

Beyond text, the model exhibits remarkable multimodal understanding, interpreting visual, auditory, and contextual cues, paving the way for AI interactions that feel more intuitive and human-aware. This innovative approach empowers broader user bases and suggests inspiring possibilities for dynamic content creation and problem-solving.

What We Can Learn

Concise product intros under 30 seconds can boost viewer completion rates beyond 70 percent.


24. TERNAIR Internal training video

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Duration : 40 seconds

What if every customer interaction felt uniquely tailored, not just a generic message? This video offers a compelling vision of how marketing automation transforms the retail experience, illustrating the power of connecting online and offline data for personalized offers.

It vividly portrays the benefits, enabling businesses to unlock deep customer understanding and achieve efficient management. Watching the clear explanation unfold, it serves as a vital internal training video on leveraging data effectively. This approach turns visitors into loyal customers, a result already seen by companies like Bouwmaat, powered by TERNAIR.

What We Can Learn

Effective visual explanation of complex concepts can boost audience comprehension by over 70 percent.


25. Amazon Echo Glow Employee onboarding video

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Duration : 42 seconds

Bright, colorful light awaits with effortless setup, precisely what this clear video promises for the Amazon Echo Glow. It cuts through potential confusion by visually demonstrating each step needed within the familiar Alexa app interface.

The video's focused animation pinpoints clicks and selections, transforming a technical task into an accessible action plan. For anyone creating guides, from setting up devices to crafting an employee onboarding video, this shows how visual clarity leads directly to user confidence and enjoying the product quickly. Its truly inspiring instructional design.

What We Can Learn

Demonstrate robust capability by clearly highlighting significant features like 300 kg payload capacity.


26. netskope Business explainer video

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Duration : 45 seconds

Unraveling the complexity of cloud security integration, Netskope presents Cloud Exchange, a catalyst for connecting disparate IT and security tools. Its dynamic visuals, with connecting lines and distinct icons, visually communicate the platform's ability to link capabilities rapidly across the security stack.

This concise business explainer video effectively showcases its ability to exchange cloud threat intelligence, automate service tickets, exchange risk scores, and export logs. Offered at no cost, this underscores its positioning as an essential enabler for fostering a truly integrated and efficient security posture.

What We Can Learn

Effective on screen text messaging summarizes key capabilities and viewer advantages clearly.


27. Intetics Business explainer video

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Duration : 50 seconds

From swirling code lines, a digital landscape takes shape, hinting at the complex origins of software. Intetics reveals a long-standing history since 1995, grounded in experience from developing over 500 projects globally, powered by a vast team across six continents.

This abstract beginning transforms into luminous stars, a powerful visual promise of delivering five-star results. Specific service panels appear as clear outcomes of this proven expertisecustom development, remote teams, and digital modernizationpresented as consistently achieving excellence. As a business explainer video, it builds trust by visually demonstrating the journey from concept to highly-rated reality.

What We Can Learn

Show the molecular details of your solution at work to build deep scientific credibility.


28. Optimum Onboarding process video

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Duration : 16 seconds

Igniting a fresh start at home comes alive with Optimum's powerful offer. Visually articulating impressive speed jumps and pinning an attractive monthly rate for internet and TV immediately positions this as a vibrant upgrade, enabling a fully connected life with exciting, tangible momentum for daily activities.

The appeal deepens significantly with a rewarding bonus card and an affordably introduced smart speaker, forming a layered suite of benefits designed to make switching irresistible. Potential customers glimpse the sleek service interface, anticipating the ease an effective onboarding process video would ultimately guide them through. This compelling presentation transforms a standard utility choice into an exciting path towards significant, accessible home enhancement, inspiring proactive change.

What We Can Learn

Effective patient outreach using data improves retention with recall boosting it by up to 25 percent.


29. New Relic Employee communication video

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Duration : 2 minutes and 0 seconds

Navigating the turbulent complexity of modern systems demands instant data insights, even from unforeseen questions. Relying on traditional databases for ad-hoc exploration of sprawling telemetry often results in frustrating delays and failed queries, bottlenecking critical problem-solving. A fundamentally different data engine is essential.

NRDB, the New Relic Database, provides this essential power by sending the query directly to the distributed data. Its multi-tenant, schemaless design enables lightning-fast analysis across trillions of events, delivering median responses in milliseconds. This capability, effectively demonstrated in this employee communication video, empowers technical teams to instantly unlock answers and build better software faster.

What We Can Learn

Utilize detailed animation to showcase product intricacies and build viewer trust.


30. TIAC Onboarding process video

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Duration : 2 minutes and 0 seconds

Untangling the telecom industry's demanding Know Your Customer compliance presents a daunting challenge. This onboarding process video powerfully illustrates the laborious manual reality, burdened by complex steps, juggling diverse data sources, generating high error rates and slow transactions daily, consuming valuable resources.

Intelligent automation provides a remarkable solution, orchestrating a fluid transformation. Bots execute tasks like scanning, extraction, and validation with precision, fixing discrepancies and achieving effortless data accuracy. This streamlined workflow becomes an automated symphony, fundamentally enabling teams to shift focus towards delivering exceptional customer care.

What We Can Learn

Utilize dynamic camera angles and close-ups showcasing key detail and functionality powerfully.


FAQ

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How can video enhance onboarding for new hires?

Enhance onboarding with videos showcasing company culture and key processes, accelerating learning and improving retention.

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What distinguishes effective corporate video styles?

Effective corporate videos blend clear messaging, engaging visuals, and a tone aligned with the target audience and objective.

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How do I strategize a marketing video for lead generation?

Focus marketing videos on a single, compelling message, showcasing value, and including a clear call to action for lead capture.

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What key message must my CEO's announcement video convey?

CEO announcement videos must convey transparency, vision, and key takeaways, inspiring confidence and clarity.

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What's the ideal length for a product demo video?

Product demo videos range from 60 seconds for simple products to 3-5 minutes for complex ones, prioritizing engagement. Pricing ranges from $1000-$6000 depending on complexity and style.

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Best practices for scripting engaging corporate videos?

Engaging corporate video scripts use clear, concise language, focus on a single message, and incorporate storytelling.

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How can video nurture leads through my sales funnel?

Nurture leads with videos providing valuable content at each sales funnel stage, building trust and guiding them to conversion.

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Typical pre-production timeline for a professional corporate film?

Pre-production typically takes two weeks, encompassing consultations, concept development, and meticulous planning.

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How do successful companies use video for employee training?

Video training ensures consistent messaging, engaging visuals, and trackable progress, improving knowledge retention.

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Why choose animation for explaining complex business concepts?

Animation clarifies complex concepts by visualizing abstract ideas, simplifying information, and enhancing engagement.

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When is live-action best for corporate announcements?

Live-action is ideal for corporate announcements requiring authenticity and a human touch, building trust and connection.

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How can I leverage existing customer testimonials for video?

Customer testimonial videos build credibility and showcase real-world value, leveraging social proof for maximum impact.

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Repurposing existing marketing materials for video content?

Repurpose existing marketing materials for video by adapting content for visual storytelling, maximizing reach and impact.

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Ensuring my video message resonates with my target audience?

Understand your target audience's needs and tailor messaging and visuals accordingly to ensure video resonance.

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Choosing the optimal video style for a specific business objective?

Choose a video style aligned with your objective, considering tone, audience, and platform for maximum impact. A range of styles, from simplified to photorealistic, are available to suit various budgets and objectives.



Quantifying Success: Measuring Video ROI and Engagement


Measuring success transforms how businesses approach their Business Communication Video strategy. Compelling data shows video wields undeniable impact on B2B buyers. Social video, influencer content significantly influence purchase decisions, build brand trust, especially among younger buyers. Video dramatically boosts engagement versus text images, drives website traffic, generates leads, increases sales, significantly lifting conversion rates. Video indeed cornerstone B2B marketing efforts today.

Quantifying video impact essential. Requires setting clear objectives, identifying key performance indicators tied directly to business outcomes. Measuring ROI involves calculating net returns generated—like sales, website visits, enhanced brand sentiment—against production, distribution costs. Links video activity concrete business results. Audience segmentation, emotional storytelling demonstrably enhance connection, drive action, improving measurable outcomes. Accessibility, mobile optimization expand reach, improve engagement. Interactive video offers new avenues boosting viewer interaction metrics.

Key metrics reveal video performance levels.

  • View Count: Basic indicator overall reach. Play Rate: Shows video effectiveness its placement context. Watch Time: Cumulative time viewers spend watching.

  • Average View Duration: How much individual viewer watches, identifies points disengagement. Audience Retention Rate: Percentage video viewed by audience, revealing content compellingness throughout. Engagement Rate: Measures likes, comments, shares, interaction level.

  • Click-Through Rate (CTR): Percentage viewers clicking call to action, assessing how well video drives traffic desired destination. Conversion Rate: Viewers completing desired action, purchase form submission, direct link video business outcomes.

  • Analytics tools: Essential tracking these metrics, evaluating performance data. Qualitative outcomes: Brand awareness, loyalty also factor video value calculation beyond numbers.


  • Measuring performance not just numbers exercise; empowers strategic decisions, ensures video investments deliver tangible value.


    Why Advids for Business Communication Video?


    At Advids, we create high-quality, original Business Communication Videos designed to deliver exceptional results and help you achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective communication.

    A Collaborative Partnership:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final video.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Business Communication Videos. Clear and open communication is fundamental to our approach.

    Expertise You Can Trust:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Business Communication Video truly effective. We've completed over 315 successful Business Communication Video projects.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our ability to serve startups and Fortune 500 companies alike.
    Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and unwavering commitment to client satisfaction.

    Crafting Your Unique Video Story:

    Customized Business Communication Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other type of Business Communication Video, to perfectly reflect your brand, style, and target audience.
    Creative Storytelling Through Video: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and drive action.
    Cutting-Edge Business Communication Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.


    Ready to unlock the potential of Business Communication Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Business Communication Video?


    A business communication video is a visual medium used to convey information, ideas, and messages to a target audience, both internally and externally. These videos can be used to inform employees about company updates, educate customers about products or services, persuade potential clients to choose your brand, or entertain viewers with engaging content.

    Business communication videos can take many forms, including explainer videos, product demos, testimonials, case studies, training videos , company culture videos, and more. The specific format and content will depend on the intended purpose and target audience.


    What do top Business Communication Videos have in common?


    Mastering business communication videos requires a strategic approach focusing on viewer engagement and clear messaging.

    Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound goals. Focus on demonstrable impact.

    • Ideal Viewer Profile: Create detailed buyer personas to tailor messaging and visuals. Understand their motivations.
    • Compelling Core Message: Craft a concise, benefit-driven message that addresses viewer needs. Use strong verbs.
    • Engaging Narrative Arc: Develop a story that resonates emotionally, building anticipation and delivering a satisfying conclusion. Use relatable characters.
    • Problem/Solution Demonstration: Visually demonstrate the product's effectiveness in solving a real-world problem. Show, don't just tell.
    • Quantifiable Results: Use charts and graphs to present data in a clear, concise, and visually appealing manner. Highlight key metrics.
    • Strong call to action : Use clear, concise language and a compelling visual cue to guide viewers to the desired action. Make it easy to follow.
    • Product in Action: Use screen recordings to showcase the product's functionality and user experience. Highlight ease of use.
    • Key Feature Emphasis: Focus on the features that provide the most value to the target audience. Prioritize benefits over features.
    • Brand Identity Alignment: Maintain consistent branding across all visual and textual elements. Ensure a unified message.


    What makes Business Communication Video effective?


    Business communication videos begin with a precise understanding of the target audience. They strive to achieve specific business outcomes, such as brand recall, lead capture, or conversions. Strategic business videos prioritize capturing attention, building trust, and inspiring action. This is achieved through authentic narratives rooted in the target audiences values and aspirations.

    Visually impactful footage, expert editing, and a consistent brand aesthetic are essential elements. A clear and persuasive call to action directs viewers towards the desired next step. The impact of these videos is measured by their ability to inform, persuade, and drive desired outcomes.

    A thorough understanding of the target audiences demographics, psychographics, and viewing habits informs the message and format. Business communication videos emphasize concise and impactful messaging, avoiding jargon and unnecessary complexity. Testing video variations and iterating based on performance data optimizes results.


    How long should your Business Communication Video be?


    Optimize video length for maximum impact by aligning content with viewer attention spans and communication goals.

    Pre-production Considerations for Determining Video Length:

    • What's the core message?
    • Who's the ideal viewer?
    • How many key features?
    • What's the demo's focus?
    • What's the testimonial's goal?
    • What animation style works best?
    • Does the talking head build trust?

    Business communication video length guide

    Business Communication TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly explains a complex product or service using concise language and visuals, potentially incorporating animation or motion graphics for engagement.Awareness
    Product Demo45-75 secondsShowcases product features and benefits through a practical demonstration, highlighting key functionalities and user experience. Screen recording style is effectiveConsideration
    Customer Testimonial30-60 secondsFeatures satisfied customers sharing their positive experiences, building trust and social proof. Keep it concise and impactfulDecision
    Animated Explainer45-60 secondsUses animation to simplify complex concepts, making them easily digestible for the audience. Ideal for abstract ideas or technical processes.Awareness
    Talking Head30-45 secondsPresents a knowledgeable spokesperson directly addressing the audience, building credibility and personal connection. Use a clean, professional background.Consideration


    How to create Business Communication Videos?


    Craft compelling business communication videos that resonate with your audience and achieve measurable results. Strategic planning and professional execution are key to success.

    * Define Purpose - Focus on a single, measurable goal. This ensures a clear path to success.

    • Target Audience - Deeply understand their needs and pain points. This allows for targeted messaging .
    • Story Development - Use a compelling narrative structure with a clear beginning, middle, and end. This keeps viewers engaged.
    • Storyboard Creation - Use detailed visuals to ensure consistency and prevent costly reshoots. This streamlines the production process.
    • Visual Selection - Use high-quality visuals that are relevant and on-brand. This enhances professionalism.
    • Script Writing - Employ concise language and strong calls to action. This drives viewer engagement.
    • Video Recording - Use professional lighting and sound to create a polished look. This improves overall quality.
    • Video Editing - Maintain a consistent pace and style. This creates a professional and engaging viewing experience.
    • Platform Optimization - Adapt video length and format to suit each platform. This maximizes reach and engagement.
    • Video Promotion - Utilize targeted advertising and social media campaigns. This expands the video's audience.


    The Importance of Video Storytelling


    We've explored the technical aspects of creating compelling business communication videos , but let's not forget the heart of it all: storytelling. It's the magic ingredient that transforms information into experiences, connecting with your audience on a deeper, more emotional level. Think about the most effective business videos you've seen – they likely resonated with you because they told a story, not just presented facts. Moving beyond product features and technical specifications, storytelling allows us to showcase the human impact of our work, building trust and fostering genuine connections.

    Storytelling isn't just for promotional videos ; it's a powerful tool for all forms of business communication. From sales video examples that highlight customer success stories to business presentation videos that make complex data more engaging, narrative has the power to transform how we connect with our audience. By crafting compelling narratives , we can simplify complex ideas , evoke emotions , and ultimately drive action . Even seemingly dry topics can come alive through the power of story, making them more memorable and impactful.

    • humanizing your brand : Sharing relatable stories builds trust and loyalty by connecting with viewers on a personal level . This is especially important for building long-term relationships .
    • driving action : A compelling narrative motivates viewers to take the desired next step , whether it's making a purchase, signing up for a newsletter, or learning more about your product.
    • boosting engagement : Stories naturally capture attention and encourage social sharing, expanding your reach organically. This is particularly valuable in today's crowded digital landscape.
    • differentiating from competitors : In a sea of similar products and services, a unique story sets your brand apart and captures audience interest. Effective business videos often leverage storytelling to stand out from the crowd.

    By weaving compelling narratives into our business communication videos, we transform viewers into active participants , inviting them to connect with our brand on a deeper level. This emotional connection is what truly drives engagement, fosters loyalty, and ultimately achieves our business objectives.


    Maintaining Brand Consistency in Video Marketing


    Building on our video production knowledge, let's explore how maintaining brand consistency elevates video marketing. Think about the best business videos you've seen – they likely resonated because of a strong, consistent brand presence . This consistency builds recognition, trust, and ultimately, stronger audience engagement . We're not just creating videos; we're building a brand experience.

    We can achieve this by focusing on key elements. For instance, explainer video examples often use consistent branding to build trust and explain complex concepts effectively. This applies to all types of videos, from brand videos showcasing our story to product videos highlighting our offerings.

    By weaving these elements together, we create a cohesive brand experience that resonates with our audience. This consistency not only strengthens our brand identity but also makes our videos more memorable and impactful.


    Using Data Visualization in Business Videos


    Data visualization transforms dull numbers into engaging business video content. We can make complex information clear, memorable, and persuasive. Think about it: a well-designed chart can tell a story more effectively than paragraphs of text. Let's explore how we can use data visualization to elevate our business videos.

    Imagine creating a product demo video example . Instead of simply listing features, we can showcase the product's impact with data. A line graph could demonstrate increased efficiency, while a bar chart could compare performance against competitors. This data-driven approach adds credibility and strengthens our message. Even internal communication videos benefit from visualizing key metrics, making company performance more transparent and understandable.

    Data visualization isn't just about charts and graphs; it's about storytelling. We can connect data points to a narrative, making them more relatable and engaging. For instance, in an explainer video, we can use animated data to illustrate a complex process, making it easier for viewers to grasp. This approach transforms dry facts into a compelling story.

    • Choose wisely: Select the right chart type for your data and message. A pie chart might be perfect for showing market share, while a line graph is better for illustrating trends over time.
    • Keep it simple: Avoid overwhelming viewers with too much information. Focus on key insights and present them clearly.
    • Highlight the important stuff: Use visual cues like color and annotations to draw attention to key data points.
    • Be consistent: Maintain a consistent visual style across all your charts and graphs. This creates a professional and polished look.

    By thoughtfully incorporating data visualization, we can create engaging business video content that informs, persuades, and inspires action. Remember, data is powerful, but it's the story we tell with it that truly resonates with our audience.


    Defining Your Business Video Goals


    Having explored the technical aspects, let's define our video goals . This crucial step ensures our videos achieve measurable results and align with our overall business objectives. Think of it as creating a roadmap for our video's journey, guiding us from concept to completion.

    We're not just creating videos; we're crafting experiences that resonate with our audience. Whether it's a concise product demo showcasing key features or an engaging animated business video example explaining a complex service, our goals must be clear. Consider how corporate video examples effectively build brand awareness, while compelling Sales Videos drive conversions.

    • Define "Why": What business challenge are we addressing? Are we aiming to boost brand awareness, drive sales, or educate our audience? A clear purpose informs every creative decision.
    • Target Audience: Who are we talking to? Understanding their needs and pain points allows us to tailor our message and create truly resonant content.
    • Measurable Outcomes: What specific results do we want to achieve? Whether it's increased website traffic, lead generation, or sales conversions, quantifiable goals are key.
    • Call to Action: What do we want viewers to do after watching? A clear and compelling call to action guides them towards the desired next step, maximizing impact.

    By defining clear, actionable goals, we set ourselves up for success. This strategic approach ensures our videos not only engage our audience but also deliver tangible results, contributing to our overall business objectives. From captivating Corporate Videos to persuasive sales video examples, a well-defined goal is the foundation of effective video marketing.


    Optimizing Your Video for Different Platforms


    Building on our video production knowledge, let's explore optimizing videos for different platforms. This crucial step maximizes reach and engagement, ensuring our message connects with the right audience in the right place. Think about top business communication videos – they resonate because they're tailored to each platform's unique characteristics. From concise product demos on LinkedIn to engaging animated business video examples on Instagram, platform optimization is key.

    Marketing videos thrive when adapted to their environment. Consider how aspect ratios, video lengths, and even calls to action can be tweaked for optimal performance. We're not just creating videos; we're crafting experiences that resonate with each platform's audience.

    • Tailor Video Length: Shorter videos, like those often seen in marketing video examples, are ideal for platforms like TikTok. Longer formats might suit YouTube, where viewers expect more in-depth content.
    • Aspect Ratio Optimization: Optimize for each platform's display. Square videos work well on Instagram, while vertical videos excel on TikTok, capturing mobile viewers' attention.
    • Platform-Specific Content: Create content tailored to each platform's style and audience. A LinkedIn audience might appreciate a data-driven company video , while Instagram users might engage more with visually-driven storytelling.
    • Call to Action Customization: Tailor calls to action to each platform. A simple "Learn More" might suffice on Facebook, while a more direct "Shop Now" could be effective on a product demo video shared on an e-commerce platform.

    By understanding each platform's nuances and tailoring our approach, we can maximize our video's impact. This strategic approach ensures our content not only engages viewers but also achieves our business objectives, whether it's driving conversions with compelling sales video examples or building brand awareness with impactful company videos.


    How business communication video examples are curated?


    We dove deep into business communication videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic business communication videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design , 10-second litmus test.
    4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6. clarity and conciseness Examining message clarity, conciseness, and effectiveness in conveying key information.
    7. professionalism and tone Determining video's professional tone and appropriateness for the intended audience and purpose.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. presentation recordings
    2. Training Videos
    3. corporate communication updates
    4. explainer videos
    5. Internal Communication Videos

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, business communication video examples 2024, n=13636 videos within duration <3 minutes, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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