Persuasive Advertisement Video Examples: 29 Ads by Lever

Athennian sells cloud legal entity management software. The ad's own title states the lever: from out of control to under control.

What works here:

• The loss comes first. Scattered documents and warning signs fill the screen, standing in for entity data spread across too many places.
• Then the pieces join. The same elements move into one connected cloud, and that single motion explains the product.
• The payoff is named for the legal team: automated workflows, custom reports and document management, so time goes to higher-value work.

The move: Open on the mess your buyer is responsible for, not on your logo. If a legal or ops lead wouldn't recognize the first frame as their week, redraw it.

Avast Business Hub sells security management to small businesses and IT service providers. The ad starts with rising cyber threats, then collapses a wall of dashboards into one.

What works here:

• The threat is the hook. Cyber risk for smaller businesses comes before any interface.
• One image carries the fix. Isometric 2.5D animation turns a chaotic multi-screen setup into one “single pane of glass.”
• Coverage is shown, not listed: remote setups to server rooms, with protection framed as “anytime, anywhere.”

The move: Show the cost of the old setup as one cluttered picture. Then clear the clutter on screen, and let that motion be the pitch.

Syncsort's Assure Security protects IBM i data. The ad sets the stakes first: data that has to stay safe under strict security standards.

What works here:

• The risk is named before the product. Animation turns security problems into simple concepts, so IT viewers grasp them fast.
• Three jobs carry the pitch: compliance oversight, access management and data privacy.
• It stays out of the weeds. The ad offers one unified answer instead of a feature list.

The move: Name the 3 risks your buyer's auditor asks about. Give each one a scene, and cut anything that isn't one of the three.

e-Builder Enterprise, from Trimble, sells construction management to local governments. The ad opens on what public projects risk: delays, budget overruns and stakeholder pressure.

What works here:

• The stakes fit the buyer. Public funds are on the line, so every delay becomes a public problem.
• The fix is visibility: transparent schedule and cost management in one cloud platform, for every stakeholder.
• It ends on the community, not the software, with a picture of a thriving city.

The move: If your buyer answers to the public or a board, end on what those people see. That's the result your buyer will be judged on.

Siemens Healthineers sells Dual Source CT scanners to hospitals. The ad opens on a loss radiology teams know well: motion artifacts in some patient groups.

What works here:

• The limit is stated plainly. Single Source scanners can't cross the 100 millisecond threshold, “so motion artifacts remain a problem.”
• Then the mechanism. Two tubes each perform a quarter rotation, which adds up to a half rotation.
• The result is a number: temporal resolution between 66 and 86 milliseconds, depending on the system. Many 3D medical demo videos sell the same way.

The move: State the ceiling of the old way as a number. Then show the number your product reaches. The gap is the loss.

Accenture's 31-second ad speaks to leaders whose people are working through disruption. Its title is the promise: help your people thrive amid disruption.

What works here:

• The threat sits in the headline. Disruption is the loss, and the people inside the company are the ones exposed to it.
• It argues with data. The ad is built from statistics on resilience, set in clean purple motion graphics.
• Music carries it, with no voiceover, so the on-screen numbers do the talking.

The move: If your buyer fears a market shift, name the shift in the headline and your answer in the next frame. Hold each statistic long enough to read.

OMRON's video is a consumer health explainer, not a software ad. It's here for one technique: making a silent risk visible before offering a fix.

What works here:

• The hidden risk is drawn. 2D animation shows how diet or lifestyle can narrow arteries, with strokes, heart attacks and kidney issues named.
• Then the action gets easier. Home monitoring is explained, including how home readings differ from readings taken at the doctor's.
• The product joins a bigger system: readings shared through the Hypertension Plus app support doctor consultations.

The move: If your buyer's risk is invisible, draw it before you sell the monitor. A risk they can see is a risk they'll pay to watch.

WNS sells Quote-to-Sustain, a hyperautomation framework for order-to-cash. The ad opens on a CFO juggling priorities, then pays it off with results.

What works here:

• One metaphor sets the stakes: a CFO juggling front, middle and back-office demands.
• The proof is a customer number. A global manufacturer freed $38 million in working capital and cut bad debts by 11%.
• More numbers follow: Days Sales Outstanding down by 19 days, and up to 98% first-time right auto-cash processing.

The move: Put one customer result on screen as a dollar figure. Name the type of customer, even if you can't name the company.

TotalEnergies' ad launches Rubia EV3R, lubricants for heavy-duty trucks made with regenerated base oils. Every sustainability claim comes with a number.

What works here:

• The formula is quantified: lubricants made from above 50% regenerated base oils, in bottles made from 50% recycled plastic.
• The impact gets a figure too: up to a 25% reduced carbon footprint.
• Outside proof closes it: over 200 approvals from heavy vehicle manufacturers.

The move: Next to every green claim, put a percentage or a count of approvals. A buyer's sustainability team can't use an adjective.

Diligent ESG sells sustainability reporting software. The ad turns scattered ESG work into charts a board could read.

What works here:

• An abstract-to-concrete shift opens it: scattered red triangles come together into a globe and a leaf cycle.
• The data is the proof. Pie charts and stacked bars show greenhouse gas and energy reporting, backed by over 70,000 continuously updated emissions factors.
• Rollout is a number too: ESG programs scaled within weeks, with minimal configuration.

The move: Show the report your buyer will hand their board, with the size of the dataset behind it. Then say how many weeks setup takes.

Decred's ad pitches a self-funded, community-governed blockchain project. It's proof by mechanism: the funding model is shown, not promised.

What works here:

• The problem comes first: the funding and governance troubles common to open-source projects.
• Then the rule that fixes it. 10% of each block reward funds the project's treasury, so the project pays for itself.
• Glowing cubes and filling progress bars make the contractor model easy to follow. The close is three words: “Secure, Adaptable, Sustainable.”

The move: If your proof is a model, not a customer, draw the rule that makes it work as one picture. Then state it as a number.

Evonik sells EUDRACAP colon capsules to drug makers. The ad's proof is a lab test, explained in under a minute.

What works here:

• The claim is narrow and bold: “the only functional capsule to target the ileo colonic region.”
• Then the test backs it. Dissolution testing shows no drug release at the acid stage or at pH 6.8. Release starts at pH 7.2.
• It names exactly what it protects: live biotherapeutics, biologics, proteins and nucleotides. Then a plain ask: “Contact us for more information.”

The move: If you make an “only” claim, put the test that proves it in the next line. Pass test: a buyer's scientist could repeat it.

HEULE's 23-second ad sells the SNAP chamfering tool to transmission manufacturers. One machining demonstration carries the whole claim.

What works here:

• The buyer is named in the first line: transmission manufacturers.
• The proof is the operation itself. Chamfering and deburring happen in one operation, with no need to rotate the workpiece.
• The benefit is time on the line: high-quality results “while reducing cycle time.”

The move: Show the one step your product removes. If the viewer can count fewer steps on screen, you don't need to say “efficient.”

Atlas Copco's ad launches the SME+, a PES membrane filter for food and beverage lines. It opens by saying the filter wasn't just designed, it was “grown.”

What works here:

• The build is the proof. A polypropylene core, a pleated PES membrane for lower pressure drop and thermally welded seals are shown part by part.
• There's a document behind it: each filter comes with an electronic certificate of conformity.
• One tagline ties it together. “Plus means more”: more steam sterilization cycles, more ratings and more protection.

The move: Name the document a buyer can ask for: the certificate, test report or approval. Proof they can file beats proof they have to remember.

Sandvik's ad sells the Posimix resin bolt to mining operations. It proves one claim by showing the mixing inside the borehole, step by step.

What works here:

• Specs come early, in the installer's units: a borehole diameter of 35 to 38 mm.
• The cutaway is the proof. The bolt ruptures the capsule, a helical spring blends mastic and catalyst, and the mix has no air pockets.
• The last line draws the contrast: Posimix “doesn't just spin through resin. It actively pumps, shears, and mixes it.”

The move: If your edge happens where nobody can see it, cut the product open on screen. Then end on one line that names the difference.

Mandiant, part of Google Cloud Security, sells cybersecurity expertise. The 30-second ad's title is the whole pitch: “The cybersecurity experts you need, when you need them.”

What works here:

• The product is people. The ad sells expert help, so the claim is about standing, not features.
• Minimal line art carries it: shields, data points and kinetic text, with music and no voiceover.
• It holds on the brand card at the end, so the name is the last thing a security lead sees.

The move: If you sell expertise, say who you are and when you show up, in one line. Pass test: a buyer could repeat it to their CISO.

Siemens Advanta sells digital transformation expertise. The ad opens by addressing its buyer directly: “Leaders, Innovators, Believers.”

What works here:

• Authority comes from the Siemens name and a claim of end-to-end expertise.
• A split-screen look does the explaining: black-and-white industrial scenes on one side, bright digital overlays on the other.
• There's no narration. Kinetic type carries the promise, with connected vehicles and smart agriculture dashboards showing range.

The move: Name your buyer's role in the first frame. Then let your track record, not your adjectives, carry the rest.

Tetra Pak's ad sells packaging material to food and drink producers. It opens by correcting the buyer: “It's just cardboard, right? Wrong.”

What works here:

• The expertise is the product. Printing with one of five techniques, creasing, high-speed laminating and slitting are walked through in order.
• Each layer gets a job: polymer against moisture, paperboard for strength, foil against light and oxygen.
• The close widens the claim, from raw ingredients to the retail shelf, with more renewable content as the next step.

The move: If buyers think your product is simple, name that belief and say “wrong.” Then show the steps they never see.

Thermal Radar's 30-second ad launches its 3 and 6 Series perimeter security devices. It speaks like a category leader: “the only perimeter protection you need.”

What works here:

• Close-ups of the device and its translucent housing show the 360° continuous thermal detection.
• It answers the fit question too: VMS and PTZ integration with the security systems already in place.
• Fast cuts, an electronic score and bold on-screen text carry the confident tone.

The move: If you claim leadership, back it with one fit detail in the same ad. “The only one you need” lands harder when it plugs into what they own.

Pinnacol Assurance's 16-second ad speaks to Colorado businesses. Its title is the claim: safely supporting them.

What works here:

• Animated scenes show Colorado communities facing hard times and pulling together.
• Product details are left out. Pinnacol's standing as a local partner is the whole argument.
• The tone stays uplifting, so the brand is linked to resilience, not to risk.

The move: If you're the local or specialist choice, claim the place or the niche by name. Pass test: a competitor couldn't run the same ad.

Mercedes-Benz Canada's 15-second ad is a consumer car spot, not a B2B ad. It's here for one technique: the brand name used as the proof, “Because It's Mercedes-Benz.”

What works here:

• Glowing particles merge into the car, standing in for data that becomes a personalized vehicle.
• The claim is a car that learns from you, stated in the title rather than explained.
• The brand line closes it. Heritage does the persuading that specs would do elsewhere.

The move: Only use your name as proof if buyers already trust it. If they don't yet, pull the Lab Result lever instead.

LG Australia's 16-second ad sells a home appliance, not B2B tech. It's here for how it earns trust: engineering first, AI second.

What works here:

• It opens on CGI of the parts: copper wire, gears and motor coils. Durability is the first claim.
• Glowing circuit boards and light trails then add AI Core-Tech to the mechanical base.
• The reveal names one benefit: “AI Wash,” which adjusts cycles to the laundry inside.

The move: If your AI sits on an older product, show the trusted engine first and the AI second. Buyers believe the new layer when the old one looks solid.

Modeliks sells AI business planning. This ad targets real estate founders and turns a weeks-long plan into a job of hours.

What works here:

• Rapid text overlays list the old steps: market analysis, financial modeling, writing. Then the reveal: “Done in HOURS!”
• The AI guides each phase, catching omissions, suggesting improvements and fixing language and formatting.
• The founder delivers the pitch, contrasting the old “boring process” with planning that's “fun.”

The move: List the old steps on screen, fast. Then show the new time in one big word. The contrast does the persuading.

Freshdesk's ad sells one feature of its contact center: post-call transcripts. The pitch is hours of listening replaced by text you can search.

What works here:

• It opens on a pain every support leader knows: insights buried in long call recordings.
• Everyday scenarios show the old way, replaying audio to find one moment.
• Then transcripts become searchable, so teams find what customers said and act on it sooner.

The move: Sell one feature by timing the old way. If your buyer can picture the hour they get back, the feature has done its job.

ClickUp's video is a how-to, “10 AI Hacks to Save Time,” more than a classic ad. It persuades by teaching: each hack is a small proof that the work gets lighter.

What works here:

• The promise is time: hours back from meetings, scheduling, writing and research.
• AI shows up inside the platform, not in a separate tool, across each task.
• The list format gives the viewer a reason to keep watching, one hack at a time.

The move: If your product saves time in many small ways, teach them as a numbered list. Every tip is an ad the viewer chose to watch.

Google UK's 6-second ad sells Google Lens in one action: point your camera and search for what you see.

What works here:

• One action is the whole ad: point the camera, get results.
• The old way is implied, not shown: typing a description of something you can't name.
• Six seconds fits a bumper ad slot, so the format matches the message.

The move: If your product removes a step, cut your ad to the length of that step. Pass test: the viewer could repeat the action after one watch.

Earth Token's 28-second teaser pitches a blockchain market for natural assets. Flat animation makes an unfamiliar financial idea look simple to join.

What works here:

• One loop explains the model: coins flowing around the Earth Token “e” logo, linking supply and demand.
• Bright colors and simple icons keep a complex topic readable.
• On-screen text and a confident voiceover lay out the simple steps to take part.

The move: If your category is new, show the joining steps before the theory. In a teaser, ease beats explanation.

Capital One's animated ad sells its debit card as the easy step up from cash. Like many animated fintech videos, it moves from an old way to a new one: “Cash Town” to “Convenienceville.”

What works here:

• The before-and-after is a map. Bulky cash and coins give way to one card.
• Control is shown in the app: lock the card, get real-time alerts and purchase notifications.
• The safety claim is on screen, “$0 Fraud Liability,” plus acceptance wherever the Mastercard logo appears.

The move: Turn your before-and-after into two named places. Buyers remember a town they'd leave better than a feature they'd gain.

Cerner's ad sells an electronic health record for Ambulatory Surgery Centers. It follows one patient, Charles, so the ease shows up at every step.

What works here:

• Pre-registration data fills the record automatically, so nobody types it twice.
• Real-time tracking keeps the surgical team updated as Charles moves through the procedure.
• Surgical, anesthesia, inventory, revenue cycle and patient portal work sit on one platform, with clinical, financial and operational reporting.

The move: Follow one customer through your product, start to finish. Each step where work disappears is a reason to switch.