Short Video Advertisement Examples: 30 B2B Ads by Placement

monday.com's 13-second ad does one thing. It introduces Theo, an AI agent that sorts IT tickets inside the monday.com AI Workspace.

What works here:

• One job, in plain words. Ticket triage is a task every IT lead knows, so the ad needs no setup.
• The agent has a name and a face. Theo is drawn as a character, which gives a 13-second spot something to remember besides a logo.
• It runs on music and interface alone. Nothing in it depends on a voiceover.

The move: Name one task and one feature. If your bumper needs a second sentence to make sense, it's a feed ad.

Warp's 13-second spot announces one thing: early access to Warp on Windows. It opens on retro computer shots, then cuts to its 3D logo.

What works here:

• The old picture sets up the new one. Old computer shots stand for the past without a word of copy.
• The offer is the headline. Early access is something a developer can act on before the logo lands.
• Music carries it. There's no narration to miss on a muted phone.

The move: Open on the old way in one shot, then show your name. If the contrast needs narration to land, change the first shot.

Jamf's 15-second spot explains one feature for school IT teams: secure, temporary admin privileges on macOS.

What works here:

• The buyer is in the title: K-12. A school IT admin knows at a glance that the ad is for them.
• Kinetic type runs over the interface, so the feature reads without audio.
• It's one feature, not a platform tour. Temporary admin access is the whole story.

The move: Put your buyer's segment on screen or in the title. A 15-second ad has no time to make a viewer guess who it's for.

Google Cloud's 15-second spot borrows a customer's name for its headline: “Alaska Airlines has a new way to cloud.” The screen shows AI travel planning.

What works here:

• The customer's brand does the proving. A known airline in the first line says the product runs at scale.
• The product appears as one use case, travel planning, seen from the traveler's side.
• Polished UI motion and music do the rest. No voiceover, no feature list.

The move: If a known customer will lend you their name, put it in your first line. In 15 seconds, a name your buyer trusts is your proof.

Arm's 15-second spot is a product reveal: the Arm AGI CPU, rendered in 3D.

What works here:

• The chip is the hero. One object, lit and turned in 3D, with no interface or diagram competing for the glance.
• The title is the message: a new CPU, named. Nothing else asks for attention.
• The craft carries the claim. A premium render tells an engineering buyer the product is premium too.

The move: If your product is hardware, give the short slot to the object alone. One object, one name.

Papershift Plan schedules employee shifts. In 32 seconds, the ad shows its digital calendar doing the work.

What works here:

• Shifts are set across locations and roles, then assigned automatically by qualification and preference.
• Time tracking, absence planning and employee data sit in the same platform, so the calendar isn't a lone tool.
• Card-based screens and a clear color hierarchy read at a glance, on desktop and on phones.

The move: Mute your ad and watch it on a phone. If a shift manager can't follow it, make the interface bigger before you add words.

Workato's 49-second ad sells one small feature: search inside data fields. Its title is its pitch: say goodbye to scrolling.

What works here:

• The pain is in the copy. “Say goodbye to scrolling” names the annoyance before the feature appears.
• The demo is one keystroke. Typing “date” filters a long list of fields down to the matches.
• Text overlays are synced to each action, so the ad works with the sound off.

The move: Write your on-screen line as the annoyance your product removes. If it reads like a feature name, rewrite it.

U.S. Bank's 58-second ad shows a company issuing payment cards with Instant Card. It runs from a provisioner's login to a card in an employee's mobile wallet.

What works here:

• Four roles are named on screen: Administrator, Approver, Provisioner and Cardholder. Finance teams see who does what before a step is shown.
• Each step is shown in 2D interface animation, down to the email notification.
• It covers scale too: one card at a time, or many from a spreadsheet upload.

The move: If your buyer is a team, put the role names on screen. A muted viewer follows labels, not narration.

Zoom's 51-second tour sells Zoom Contact Center by pulling chat, phone and SMS into one hub.

What works here:

• Channels converge on screen. Circular animations bring each touchpoint into a single view.
• The edge is video. Zoom leans on what buyers already know it for and applies it to customer service.
• Agents switch between channels inside an interface that looks like the Zoom they already use.

The move: Lead with what buyers already know you for, then stretch it. A muted viewer recognizes a familiar screen before they read a word.

Microsoft Azure's 22-second ad makes one promise: “Scale your cloud resources automatically.”

What works here:

• The problem is a moment every engineering lead knows: a workload spike.
• The offer is a number you can check: “Start with 65+ always-free services.”
• It ends on one ask, “Create an Azure account today,” in clean isometric 3D with a clear type hierarchy.

The move: Count your ad's lines: problem, promise, offer, ask. If you need a fifth, cut one.

Alibaba Cloud's 29-second ad sells its Wan video model to game studios. It opens on a question: “What if your game story could scale as fast as your player base?”

What works here:

• The buyer is named by their problem: a player base growing faster than the story content behind it.
• One prompt, three outputs: trailers, character lore and live ops cutscenes. “No render farm needed.”
• The offer is concrete: localized in 119-plus languages, with free generations to try it.

The move: Check your subtitles on a phone. Small, dense type on a dark background is the first thing a muted viewer loses.

Sprout Social's 45-second ad is built almost entirely from moving type. Its line is the brand's claim: All Business Is Social.

What works here:

• Type is the picture. With kinetic typography doing the work, the ad loses nothing when the sound is off.
• Its subject is strategic thinking and bold choices, a pitch to the people who set social strategy.
• The pace is fast enough to hold a scroll, though repeated transitions can blur together over 45 seconds.

The move: If your ad is all type, read each line aloud at the ad's speed. Any line you can't finish before it leaves the screen is too long.

SailPoint's ad turns identity security into a question everyone has asked at a door: “Who's there?”

What works here:

• The question comes first and keeps coming back, across everyday scenes and split screens.
• The answer is one image: a question mark dissolving into a person's silhouette, then the product on mobile.
• The close is three outcomes a buyer can repeat: “stay secure, save as you scale, and ace your audit.”

The move: Find the everyday question your product answers and put it in your first second. If a stranger would recognize it, your buyer will too.

Deep Instinct's ad opens on a problem every security team lives with: legacy tools that bury the SOC in false positives.

What works here:

• The pain is specific. False alarms, not a vague “threat landscape.”
• The proof is a comparison. Data visualization sets the false positive rate of traditional tools next to Deep Instinct's own.
• Risk reversal closes it: a false-positive warranty, shown as a seal.

The move: Open on the complaint your buyer makes in their own team meetings. “False positives” stops a SOC lead. “Cyber threats” doesn't.

SEACOMP helps companies take hardware products from idea to market. The ad lays out that path in five stages.

What works here:

• The risk comes early. The video confronts how often hardware launches fail, and what the missteps cost.
• Circuit pathways stand for the hundreds of decisions between an idea and distribution.
• A “circuit-heart” image joins passion and manufacturing precision in one picture.

The move: If your buyer is about to take a risk, name the risk before the skip button. Then show yourself as the way through it.

ZeOmega's ad explains how its JIVA platform pulls social determinants of health into one view. It opens on a question: is your zip code your destiny?

What works here:

• The question is personal before it's technical. A health plan buyer feels it before hearing a product name.
• Icons for safety, income and nutrition turn an abstract idea into things you can see.
• Medical, behavioral, pharmacy, census and lifestyle data converge in one brain-like picture.

The move: Turn your category's big idea into a question about one person. Ask it before second 5.

Predatar sells ransomware recovery. Its ad starts with the attack, not the product, then walks through getting clean data back.

What works here:

• Backups are shown locked away from infection in immutable storage, and tested continuously.
• When an attack hits, a color-coded interface pinpoints infected nodes and the earliest clean backup.
• Recovery is a sequence you can follow: quarantine, then selective or bulk restore.

The move: Start with the attack, not your logo. A security buyer stays for the recovery only if the threat came first.

Maze's ad uses its own name as the picture: product research as a maze of disconnected data.

What works here:

• The metaphor is the brand. A tangled 3D maze of siloed data shows the problem in one shot.
• Then the fix. Insights come together into a single glowing stream through the product process.
• On-screen text moves the promise from “weeks” to “hours,” for researchers, product managers and designers.

The move: If your brand name can picture the problem, open on it. The viewer learns the problem and your name in the same 5 seconds.

OpenText's ad sells managed migration to Google Cloud. It opens on what makes migration hard: deadlines, unpredictable costs and global compliance.

What works here:

• Three pains, three icons. Deadlines, costs and compliance read before a word of product copy.
• Documents move from on-premise servers into Google Cloud in one animated flow.
• The reassurance is accountability: one point of contact under one SLA, covering applications, infrastructure and operations.

The move: Show your buyer's three blockers as icons in the opening seconds. Then answer the biggest one with a contract, not an adjective.

Clever Devices' CleverMetrix gives transit agencies one place for real-time reporting. The ad opens on three teams cut off from each other's data.

What works here:

• The opening is a picture of the silo: leadership, operations and customer service, each alone with its own data.
• Each team gets its own dashboard: passenger load, on-time performance and incident status, plus maps.
• Real-time data sits next to historical reports, so the agency can react today and plan routes later.

The move: Show your buyer's org chart, broken, in the first shot. Every team in it will look for itself.

AWS's 48-second ad opens on a trade-off every cloud team makes: performance, cost or sustainability. Then it asks, “What if you didn't have to choose?”

What works here:

• The trade-off is the hook. Three things a buyer wants, framed as a choice they're tired of making.
• Proof comes from adoption. AWS says customers from startups to enterprises have switched, “some in as little as a few hours.”
• The switch is four steps on screen: identify workloads, plan, test, deploy.

The move: Write your opening as the trade-off your buyer is tired of. Follow it with one question that removes it.

SurveyMonkey's ad sells Industry Tracker, a product for following market shifts as they happen.

What works here:

• A familiar shift sets it up. Animated line graphs track the move from traditional to electric vehicles.
• A “digital clock” sequence contrasts old syndicated data with buyer insights delivered in real time.
• It ends in the strategist's own tools: dashboards, AI-powered insights and exports to Excel, SPSS and Tableau.

The move: Open with a market shift your buyer already watched happen. Then show how late they heard about it.

“Meet the New Calendly” is a rebrand film. It introduces a new logo, color palette and typography, the same job these brand reveal videos do.

What works here:

• The logo is the hero. The new “C” morphs and fills with bright shapes, big enough to read from across a room.
• The story is growth: a scheduling tool whose look had stayed still while the company grew.
• It closes on two spoken words: “Easy ahead.”

The move: Give a TV viewer one shape and one spoken line to remember. If your end line runs past 3 words, cut it.

Cubic's Gridsmart Protect makes intersections safer for pedestrians, cyclists and people using mobility aids. The ad plays out on an isometric city intersection.

What works here:

• Bounding boxes track each road user, so you see what the system sees.
• A “+4” overlay shows the system extending clearance time for someone still crossing.
• It fits what cities already run: any controller or detection technology, upgraded through software.

The move: On a big screen, show the world through your product's eyes, not its dashboard. One overlay like “+4” reads from the couch.

Zebra's CGI ad follows one retail day to sell its AI-powered Associate Performance solution.

What works here:

• The day has a shape: a biometric clock-in, prioritized tasks, and a store layout showing who goes where.
• The principle fits in one phrase: “right person, right job, right time.”
• The payoff is a moment. Customer traffic spikes, and managers add cashiers in real time.

The move: On TV, follow one day in one place. A viewer on a couch follows a story more easily than a feature list.

Deloitte's “Restructuring: The shape of things to come” sells consulting, not software. It's here for one technique: a framework built from one repeated word shape.

What works here:

• Nine “Re-” verbs carry the framework: refresh, rethink, redesign, reset, rebalance, reconfigure, reconnect, reconstruct and restore.
• Abstract shapes and interlocking gears give each verb a picture, with no screens to read.
• The close is one line to take away: “embrace change, find opportunities, and anticipate the shape of things to come.”

The move: If you sell a method, give it a repeating word pattern. A viewer across the room remembers a rhythm before a list.

CoreLogic's Market Trends ad sells New Zealand property data to lenders, brokers and agencies. Charts and maps carry most of it.

What works here:

• Animated maps drill from the whole country down to a suburb, a move that reads at any screen size.
• Bar, area and pie charts turn market data into shapes a viewer gets at a glance.
• It names its buyers, lenders, brokers and agencies, each using the data for a different job.

The move: If your product is data, zoom the map in one level at a time. Big, slow moves survive the trip to a TV screen.

Axis Communications' ad recruits technology partners to its integration program. It sells a network, not a product.

What works here:

• It opens by building a network of experts on screen, one connection at a time.
• The benefits are concrete: testing tools, product information, beta software and a priority helpdesk.
• It covers the commercial side too: marketing and business opportunities, through a partner portal.

The move: If you're selling a program, show the network first. Then give each member benefit its own shot.

ABB's 40-second ad sells components for data center remote power panels. Its first line is the buyer's whole job: “uptime is everything.”

What works here:

• The opening line names the stake before the product: uptime.
• 3D renders of server hardware and data centers keep the picture big and simple.
• The claims are practical: pre-certified, built for faster assembly, “giving you more in less space.”

The move: Say the one word your buyer is measured on in your first spoken line. For a data center team, that word is uptime.

The Trade Desk's 30-second spot sells its media buying platform with no interface at all. It's abstract 3D motion set to music, under one line: step into the future of media buying.

What works here:

• The art direction is the message. Abstract 3D forms make the platform feel premium before you know what it does.
• There's no voiceover, so the title line and the brand name do all the explaining.
• Its buyers place ads for a living, so the spot itself becomes the proof of taste.

The move: If your buyer watches without clicking, end on your name and one line. Then check both read from 10 feet away.