3D Product CGI Video Examples: 28 CGI Product Videos

AMD's video for the Radeon RX 7600 XT opens with the graphics card coming apart in 3D. Then it cuts to live Starfield gameplay to prove the parts deliver.

What works here:

• The exploded view names the parts buyers pay for: the GPU die and 16GB of GDDR6 memory. A spec line becomes something you can see.
• CGI hands off to real gameplay. On-screen FPS overlays show frame rates rising with AMD HYPR-RX turned on.
• A second buyer gets a scene: a full streaming and recording setup, under the line “Stream and Record in High Fidelity.”

The move: Take your product apart early, then prove each part in use. If a viewer can't name one part after watching, the teardown went by too fast.

GL.iNet's 38-second video for the Spitz Plus router peels the casing back to show what's inside. Then it layers the network features on top.

What works here:

• An X-ray view shows the internal cooling system and the Qualcomm processor. The buyer sees the build before the spec.
• The ports and the dual Nano-SIM slots get their own close-ups.
• Layered visuals carry CAT-12 cellular and Wi-Fi 6 (AX3000), on a plain blue background with short on-screen text.

The move: Show the one internal part that justifies your price. If a viewer can't point to it, they're back to trusting the spec sheet.

ASUS's video for the ROG PG27UCDM gaming monitor starts at the smallest part: one OLED pixel. It splits the pixel into RGB sub-pixels to show where the sharpness comes from.

What works here:

• The pixel breakdown turns “Ultra-High Pixel Density” from a claim into a picture.
• It answers the known OLED worry, burn-in. An animated user steps away, and the Neo Proximity Sensor dims or turns off the screen.
• An X-ray view shows DisplayPort 2.1a with 80Gbps bandwidth. The line “FOR GeForce RTX 50 Series” names the buyer's next upgrade.

The move: Name the objection buyers raise about your category, then show the part that answers it. If the objection never appears on screen, your sales team still owns it.

ASUS sells the ExpertCenter P500 Mini Tower to businesses. The CGI opens the chassis to show the parts, then shows how easy they are to reach.

What works here:

• Internal reveals show an Intel Core i7 CPU, up to 64GB of DDR5 RAM and an NVIDIA GeForce RTX GPU.
• A tool-free disassembly and animated airflow speak to the IT team that has to maintain it.
• Durability gets visual tests for MIL-STD 810H: high temperature, low temperature, humidity and shock.

The move: If an IT team maintains your product, show the open chassis and the tool-free step. If the upgrade path isn't on screen, buyers assume there isn't one.

HP's 35-second video for the Indigo 18K Digital Press shows the inside of the machine without narration. Short on-screen lines do the selling.

What works here:

• CGI reveals the internal mechanisms and animates the data flow, under the lines “Greater Efficiency” and “Higher Quality.”
• Print samples carry “More Versatility,” so every claim has a picture.
• It ends on an Ace of Spades and the “Ace Press” tagline: one card for winning every job.

The move: Pair each on-screen claim with one internal shot. If a claim has no picture behind it, cut the claim.

Netatmo's smart lock video, made in Italian, takes the lock apart with an X-ray effect. Then it shows the app and smart keys that control it.

What works here:

• Procedural disassembly shows the security parts: anti-perforation bearings, multi-pin security and encrypted circuits.
• Access is shown, not described. Guests get access through Bluetooth pairing, and the owner revokes it with a tap.
• Physical parts and digital encryption share one story, so the lock and the app read as one product.

The move: If your product has a hardware side and a software side, show both inside one shot. If they look like two products, viewers file them as two.

Provisur's 3-minute video for the Barracuda meat separator is built for plant managers and engineers. Ghosted views show the machine working from the inside.

What works here:

• Animated ghosting reveals the internal screw mechanism, the part that does the separating.
• One sequence splits raw material into 2 distinct output streams. That's the result the plant manager pays for.
• Auto-reverse for pump pressure relief and a soft start function each get their own animation.

The move: Show the part that does the work, then the output it makes. If viewers see the machine but not the result, the teardown stopped halfway.

Sony's MDR-MV1 video sells open-back studio monitor headphones to sound engineers. It turns spatial audio, something you only hear, into something you can see.

What works here:

• Cutaways show the “open back acoustic structure” and the “specially developed driver unit.”
• Put the headphones on, and the studio becomes a 3D soundstage. Bright spheres mark each sound source on a spatial grid.
• Weight is a number: 223g. With the comfortable ear pads, it makes the case for a “new mix studio” you can carry.

The move: Give your invisible benefit a shape a viewer could point at. If they can't point at it, they can't describe it to a colleague.

SKOPE's video for its ReFlex Preparation Fridges sells food safety to commercial kitchens. CGI makes the cold air visible.

What works here:

• Air current simulations show ChillGuard Technology as a blanket of cool, clean air over ingredients in Gastronorm pans.
• Build quality gets a material, 304 stainless steel. Magnetic-mounted parts come out for cleaning by one person, with no tools.
• The SKOPE-connect app shows a digital twin, with HACCP food safety monitoring and energy use data.

The move: Draw the thing your product controls. If your viewer has to imagine it, you haven't drawn it yet.

Miele's video for the Boost CX1 vacuum turns suction into something you can watch. Particle simulations show its Vortex Technology at work.

What works here:

• Particles and photorealistic rendering show dust being pulled in, so “extreme suction” has a picture.
• Glowing white lines follow the “Track Drive” glide, and “Easy Emptying” shows the bagless system.
• On-screen text adds the claims: “Multistage Filtration” and “99.9% Dust Retention.”

The move: Show your strongest claim first, then put the number on it. If the number arrives without a picture, viewers have nothing to remember it by.

Huawei UK's “5G in 60 Seconds” video explains the shell around a 5G antenna, the radome. It shows the signal passing through the material.

What works here:

• Animated diagrams compare separate 4G antenna and RF modules with Huawei's integrated 5G units.
• Waveform animations carry Huawei's claim: up to 60% higher signal penetrability than conventional shells.
• It adds a weight cut of up to 40%, in a radome built to stand up to extreme weather.

The move: Show the invisible thing before and after, side by side. If viewers can't see the difference, the percentage won't land.

The Philips and Kokoon video sells sleep headphones in 44 seconds. CGI shows the noise masking and the sensors nobody could film.

What works here:

• Fit comes first: the “world's thinnest sleep buds,” shown in lifestyle scenes with side sleepers.
• CGI animations illustrate Intelligent Noise Masking and the biosensors that monitor sleep.
• The Kokoon app adds personalized audio, so the earbuds and the software read as one product.

The move: Cut between real life and CGI: real for comfort, CGI for the technology. If every shot is CGI, viewers forget a person uses it.

Intel's 16-second “Well hello there Intel Arc” has no time to explain. Light trails do the job, showing processing power as energy moving through the GPU.

What works here:

• Flowing light and pulsing energy stand for data moving inside the Intel Arc GPU.
• Shifting RGB light on a stark background gives the hardware a look buyers will recognize later.
• Fast camera moves, component close-ups and an electronic soundtrack carry the mood.

The move: In a 15-second slot, draw one force and nothing else. If you need two sentences to describe the video, it's too much for the slot.

AWS's 46-second video introduces Trainium3, its first 3 nanometer chip, and the Trn3 UltraServers built on it. Clean 3D hardware and kinetic type carry every claim.

What works here:

• It opens on the buyer's need: “Next generation agents demand the most capable infrastructure to run on.”
• The claims are numbers: 2 times the performance of Trainium2, with 4 times better energy efficiency.
• NeuronSwitch doubles the bandwidth. One UltraServer scales to 144 Trainium3 chips, for context windows beyond 1 million tokens.

The move: If your product runs in a data center nobody visits, render it. If viewers can't picture the chip or the server, the numbers float.

Wastecorp Pumps' video for its DDMK Series Sludge Pro Double Disc Pump sells serviceability. The pump rotates on screen, so you see how maintenance gets done.

What works here:

• The Guide Pilot Rotating Frame turns the pump 90 degrees for clear access.
• Disc replacement happens from a horizontal position. The maintenance team can picture the job.
• Direct drive, premium efficient motors and VFD options cover performance, with narration and on-screen text in a clean CGI space.

The move: Show your product's hardest maintenance task, done in a few steps. If viewers can't count the steps, show fewer of them.

KUKA's video shows the KR QUANTEC HC robot for medical devices. Blueprint overlays map where the arm can reach before it takes on medical tasks.

What works here:

• Kinematic animation and blueprint overlays show 6 degrees of freedom and a 2,700 mm maximum reach.
• Safety is shown, not claimed. A ghosting effect reveals double brakes on key axes, plus a rescue system.
• On-screen metrics give a 300 kg payload and 0.05 mm positioning repeatability. Then simulations show precise medical procedures.

The move: Map your product's working range before you show the task. If buyers can't tell whether it fits their space, the task comes too early.

RIIFO's 53-second video for the F6 Push-Fit fitting sells easy installation to plumbing pros. The CGI takes it apart, then pushes a pipe in.

What works here:

• An exploded view labels the spacer, the grab ring and the double seal rings.
• It's shown working with both PEX and multilayer pipes, so one fitting covers both jobs.
• A visual indicator turns from red to green when the pipe is fully in. The installer gets a clear “done” signal.

The move: Show the moment your user knows they did it right. If your product has no “done” signal, the video can't show one either.

ASUS's video for the V400 all-in-one PC walks through daily use: the screen, multitasking, ports and privacy.

What works here:

• The NanoEdge display comes with its numbers: 100% sRGB, a 93% screen-to-body ratio and 178° wide-view technology.
• Animated port diagrams label each connection, including USB 3.2 Gen 1 Type-C and HDMI.
• The retractable camera handles privacy, with facial recognition login and AI noise-canceling for calls.

The move: Label your ports and controls on screen. If an IT buyer still needs the spec sheet to know what plugs in, the video skipped its job.

ASUS's video for the Vivobook S 14 OLED moves fast through a slim laptop: design, AI features, screen and sound.

What works here:

• Camera moves trace the slim aluminum chassis under the line “Simply slim, simply striking.”
• It shows a real task: an AI-accelerated presentation, built on the Intel Core Ultra 9 processor and its AI Boost NPU.
• The 3.2K 120Hz OLED display and Harman Kardon and Dolby Atmos sound make the entertainment case.

The move: Put one real task on your product's screen. If the AI feature is only named, not used, viewers won't remember it.

Logitech's 15-second “Dance of Collaboration” moves between work settings. Its peripherals make the meeting work wherever the person sits.

What works here:

• The scene changes do the explaining: different places, the same easy setup.
• It sells the outcome, clearer and more productive meetings, ahead of the hardware.
• The YouTube title marks it as a 15-second, 16x9 cut, so it holds one idea.

The move: In a short cut, show your product in 2 or 3 places your buyer works. If one place makes the point, cut the others.

RS's “PRO-BOT” video uses a small animated robot to tour RS PRO products. It travels from a home office to a warehouse floor.

What works here:

• The robot gives a catalog a story. You follow one character, not a list of parts.
• Each product appears where it's used: ergonomic desk stands, industrial lights and network components.
• The setting widens from the desk to the warehouse, and the range of buyers widens with it.

The move: If you sell a catalog, give viewers one guide to follow through it. If the guide visits more than 3 places, split the video.

Deloitte UK's video introduces DataHub, a cloud-based solution that collects, validates and processes data. The data becomes capsules you can watch move.

What works here:

• It opens on the problem: scattered data and manual processes.
• Translucent capsules run through an automated sorting mechanism. Each stage stands for collection, validation or calculation.
• Scattered capsules come out as streamlined, color-coded outputs, ready for reporting.

The move: Turn your data into one object and follow it from mess to report. If viewers lose track of the object, the pipeline is too long for one video.

Nalco Water's video sells OMNI Analytics, software that predicts problems in industrial heat exchangers. CGI puts the machine and the dashboard side by side.

What works here:

• It opens on the money: what an inefficient heat exchanger costs.
• Mechanical, operational and chemical data become color-coded dashboards, on laptop and mobile.
• It names what sits behind the software: 3D TRASAR digital insights, 24/7 monitoring and expertise at the plant.

The move: If your software watches a physical asset, render the asset next to the dashboard. If viewers can't link the chart to the machine, the insight is lost.

Expleo's video presents ExpleoNóra, which it calls the world's first anti-smishing solution for banking apps. 3D phones give a background security product something to show.

What works here:

• It opens on the threat: a hacker sending millions of fraudulent text messages worldwide.
• Then the mechanism: inbound message URLs are checked against the organization's blocklist.
• Privacy gets its own scene. Processing is client-side, so messages never leave the phone, which supports GDPR compliance.

The move: If your product works in the background, render the device it protects and show the moment it acts. If nothing visibly happens, viewers assume nothing does.

Lendi's 30-second TV spot sells home loans, a product with no shape. A 3D house on wheels drives through a city and carries the message.

What works here:

• The metaphor does the explaining. A house that moves is a loan you can switch.
• Billboards in the 3D city carry the claims: “easy online application,” “4K+ home loan options” and “answers in minutes.”
• Crisp rendering and confident narration make a financial product feel modern.

The move: Pick one object that acts out what your product does. If the object needs the voiceover to make sense, pick another.

Ubiquiti's video introduces the UniFi Dream Machine Pro Max. A glowing stadium stands for how many devices it can manage.

What works here:

• The stadium makes capacity a picture: client devices and hundreds of UniFi deployments.
• On-screen text puts a number on routing: 5 Gbps with Deep Packet Inspection and the Intrusion Prevention System turned on.
• “Shadow Mode” high availability and 24/7 phone support answer the uptime question.

The move: Pick a place your buyer already knows the size of, and fill it with your capacity. If they still need the number to feel the scale, pick a bigger place.

Opera's 33-second video sells dynamic browser themes. Each theme becomes a change in the world: frost melts, greenery grows, rain falls.

What works here:

• A “cold” theme shows melting frost. A “warm” theme shows lush greenery.
• The switch from light to dark mode arrives with rain, and aurora-inspired themes follow.
• Photorealistic CGI turns a settings menu into something you can almost touch.

The move: If your feature is a setting, show what the setting feels like, not where it sits in the menu. If the shot is a menu, it isn't a model yet.

Tiffany & Co.'s HardWear video sells a 1962 design through one idea: New York as a “city in flux.” Abstract 3D architecture turns into a glowing heart.

What works here:

• The gold necklace is rendered inside a softly lit, abstract architectural landscape.
• Shapes shift and figures blur, then come together into a heart: love that takes on new meaning and lasts.
• Poetic narration and film-style camera moves carry the feeling in 31 seconds.

The move: If your brand stands for one idea, build one 3D shape that turns into it. If viewers can't name the shape afterward, the idea won't stick.