Imagine your tech platform, not as a cold, complicated system, but as a welcoming friend. What if onboarding was an adventure? I am here today to show you how, in this article, what we explore is the transformative power of guided tour videos. We'll delve into how these short, engaging videos can turn initial apprehension into enthusiastic adoption.
Our focus is on crafting videos that aren't just instructional, but emotionally resonant. They build a connection, turning users into active participants, not just passive observers. The results? Prepare to be astonished by the statistics we'll uncover next.
Over 80% of consumers say they are more likely to engage with a video that speaks directly to them.
46% of consumers have made a purchase after watching and being influenced by a video.
71% of Gen Z watch online videos for over 3 hours daily.
These statistics highlight the undeniable influence of video content, especially among younger demographics. Tech platform guided tour videos capitalize on this trend, providing easily digestible information that boosts user comprehension and encourages long-term engagement. Today, we're diving into over 30 Captivating Tech Platform Guided Tour Video examples that instantly caught our eye and sparked our interest
Take your business to the next level with Amazon Geo. This platform leverages data to identify profitable products in different regions. The video's dynamic visuals, like the map of Europe connecting different countries and product images, make it easy to understand how Amazon Geo operates. The smooth animation and upbeat music create a positive tone, leaving the viewer excited to explore this powerful platform.
Amazon's dedication to providing a Tech Platform Guided Tour Video is a testament to their commitment to empowering businesses. This video demonstrates how data can help businesses navigate the complexities of global expansion. It's a valuable resource for entrepreneurs looking to expand their reach and find success in new markets.
What We Can Learn
Visually highlight key product features to make learning easy and engaging.
The video effectively introduces a tech platform by showcasing its features and benefits. It's a great example of how to capture attention in a short time frame, utilizing animation to bring the information to life. This visual storytelling approach, where data is depicted as a tangible element, allows viewers to effortlessly grasp the platform's capabilities.
The choice of color and the minimalist design of the visuals contribute to the video's clarity and professionalism. The video doesn't rely on any fancy tricks or gimmicks; it simply focuses on delivering key information in a visually appealing and informative manner, which is what makes this Tech Platform Guided Tour Video truly stand out.
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What We Can Learn
Bring your platform's features to life with simple, clear animations-it makes understanding easier.
The simplicity of this Tech Platform Guided Tour Video is what makes it so captivating. We're introduced to a common challenge faced by many the tedious process of managing backups. But this video isn't about dwelling on the pain; it's about showcasing a solution that effortlessly eliminates the frustration. Rubrik's clear and concise approach, supported by simple yet effective animation, is a masterclass in visual communication. The combination of crisp graphics and a reassuring voiceover beautifully illustrates the platform's intuitive interface, making it easy for viewers to visualize how Rubrik can transform their backup and recovery operations.
What truly elevates this video is its focus on a key element ease of use. The video doesn't just talk about a solution; it vividly demonstrates how it simplifies complex tasks. The emphasis on effortless recovery through a few clicks resonates deeply with the target audience, offering a compelling visual representation of the time and effort saved. This Tech Platform Guided Tour Video is an inspiration for anyone seeking to create engaging and informative videos that effectively showcase the value of a product or service.
What We Can Learn
Clearly show how your platform solves a problem, making it easy for viewers to see its value and want to learn more.
The clean aesthetic of this explainer video immediately captures our attention. We love how Microsofts use of smooth transitions and animated icons make the complexities of marketplace rewards engaging. The vibrant color palette and upbeat music further elevate the viewing experience, maintaining interest throughout the entire video.
The UI walkthrough of the Microsoft Partner Center adds valuable clarity and context to the messaging. This Tech Platform Guided Tour Video highlights the compelling benefits, including a dedicated marketing specialist and access to a co-branded marketing toolkit. The powerful œ5X higher sales statistic provides a persuasive reason for SaaS providers to join the marketplace rewards program.
What We Can Learn
Showcase your software's benefits with clear UI walkthroughs, driving user engagement.
In todays fast-paced retail landscape, customer experience is paramount. Worldpay understands the pain points of complex return processes, particularly for online purchases. This Tech Platform Guided Tour Video showcases a compelling narrative, visualizing the friction often associated with returns. The video hooks us from the start, using recognizable scenarios like ill-fitting shoes.
Worldpay presents an elegant solution. Through their omni-channel platform, tokenization empowers retailers with seamless in-store returns, minimizing fraud while maximizing customer satisfaction. This streamlined process allows businesses to focus on what they do best: making sales. The video's 3D animation, paired with clean aesthetics and vibrant color transitions, effectively communicates this message to any audience.
What We Can Learn
Visualize customer pain points with relatable scenarios to instantly connect and build empathy.
From the opening scene, this sales demo video cleverly uses visuals to illustrate the pervasiveness of contracts in modern business. We've ever seen a video so effectively communicate the high stakes of overlooked clauses. The minimalist animation style, using icons and subtle transitions, allows viewers to quickly grasp the complexity of contract analysis.
OpenText's solution is presented elegantly, using a laptop mockup and dynamic data visualization. The blue color palette not only aligns with the brand but also creates a sense of trust and expertise. This video masterfully simplifies a complex topic, demonstrating how OpenText leverages AI and NLP to streamline contract management, ultimately boosting efficiency and savings.
What We Can Learn
A minimalist style keeps viewers focused on your message, increasing retention.
7. StayWell Animated Tech Platform Guided Tour Video
In a world of complex healthcare solutions, StayWell's tech platform guided tour video stands out for its clarity and visual appeal. We all recognize the struggles portrayed in the opening scene the mounting pressure on healthcare workers, the shrinking time, and the ever-present stress. But what truly resonates is how StayWell offers a tangible path to improvement, showcasing Krames On FHIR's seamless integration with existing EHR workflows.
This video masterfully blends compelling storytelling with a concise product overview, highlighting personalized patient education and data-driven insights. The vibrant 2D animation, combined with upbeat music, maintains a positive tone while addressing serious concerns. This makes it easy to see how StayWell can empower organizations to prioritize employee wellbeing and drive meaningful outcomes.
What We Can Learn
Start with a problem your audience faces, then smoothly transition to your solution. This builds trust.
The vibrant ATEME promo video is a masterclass in tech platform guided tour video execution. We applaud the dynamic 2D animation style, paired with punchy music and a crystal-clear voiceover that immediately captures attention. The viewer is taken on a visual journey, showcasing the benefits of ATSC 3.0, from improved image quality to targeted ad delivery, making a strong case for adopting this technology. The visual metaphors and strategic color choices elevate the storytelling, leaving a lasting impression.
The video cleverly weaves together entertainment, information, and a clear call to action. From viewers captivated by crystal-clear 4K UHD to businesses maximizing ad revenue, the video portrays a compelling narrative. We have ever seen such a seamless blend of technology and artistry, showcasing ATEME's forward-thinking approach to the future of broadcasting. This video is a prime example of how impactful storytelling can transform a tech demo into an inspiring experience.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
In this software platform tour video, we see Restaurant365's power to transform restaurant operations. From a bird's-eye view of nationwide expansion to a manager's sigh of relief after a seamless day, the video captures the essence of efficiency and control. The clever use of 2D animation and a modern color palette brings the platform to life, making it visually appealing and engaging.
We all feel the frustration of managing multiple restaurant locations and the joy of finding a solution that works. Restaurant365 presents itself as that solution. The video portrays how the software empowers managers, streamlines tasks, and ultimately, allows them to focus on what matters most - their employees and customers. It showcases a perfect blend of functionality and user experience, a winning combination for any restaurant owner looking to scale their business.
What We Can Learn
Illustrate smooth workflow transitions, showcasing ease of use and boosting confidence.
In a compelling tech platform guided tour video, State Street Alpha effectively captures the struggles of navigating the fragmented investment landscape. We all understand the frustration of siloed data and inefficient workflows, and this video speaks directly to those pain points. The use of a struggling train carrying data uphill brilliantly illustrates the limitations of outdated systems, while the overwhelmed individual amidst a chaotic network of communication lines resonates with the daily challenges of collaboration.
State Street Alpha is presented as the solution, offering a centralized platform for real-time insights and seamless collaboration. The visuals, from illuminating light bulbs symbolizing breakthroughs to interconnected desktops depicting streamlined teamwork, are both engaging and informative. This video is a great example of how to present complex information in a digestible and impactful way.
What We Can Learn
Create a journey that mirrors user experience, building empathy and showcasing platform benefits.
AUMA Coralink is a digital ecosystem for plant operations, designed to help companies address challenges in their manufacturing environment. The video is designed to introduce this platform, highlighting the various functionalities of Coralink.
Video Design - This video is a strong example of a Tech Platform Guided Tour Video. The design relies on a clean, minimalist style that prioritizes information and functionality. AUMA utilizes simple yet striking 3D visuals of a plant, featuring a clean, white structure with a series of pipes and valves, and incorporates an animated hexagonal grid overlay to represent the interconnectedness of the ecosystem. This hexagonal grid is a core design element that is recurring throughout the video. The use of simple white lines, a clean white background, and a blue hue, creates a consistent, professional look. The focus on 3D visuals, and clean graphic design, creates an engaging and informative tech platform tour, clearly communicating the key functions of Coralink.
The video's visual style successfully conveys the idea of a sophisticated and robust platform for plant operations. The clean, minimalist design and emphasis on interconnectedness create a professional and trustworthy tone, appealing to a specific audience that understands the importance of digital solutions for managing complex industrial environments. The video's overall goal is to introduce potential customers to Coralink, showcasing its potential benefits, and to inspire them to learn more about this technology.
The Diligent Boards tech platform guided tour video masters the art of concise storytelling. We all appreciate the quick yet comprehensive overview of features and benefits, all packaged within a sleek and modern design. The smart use of motion graphics elevates the visuals, transforming potentially dry information into a captivating experience.
Furthermore, the video targets board members and leaders by addressing their specific needs in a clear and relatable way. It shows how Diligent Boards can help them stay ahead in a constantly evolving business landscape. The video's effective use of icons and animations creates a powerful impact, leaving a lasting impression on the viewer.
We admire the way this sales demo video for EagleViews Connect Explorer effortlessly showcases its power. The video begins with a captivating animated map, instantly grabbing attention and setting the stage for a visual journey. We love how the vibrant color palette, combined with smooth transitions, creates a visually appealing and modern feel.
Connect Explorers intuitive UI is skillfully highlighted, demonstrating its ease of use through concise visuals. The seamless integration of key features, like measuring tools and historical imagery comparison, underscores the platform's comprehensive capabilities, making it an inspiring example of a compelling sales demo video.
What We Can Learn
Concisely demonstrate your platform's ease of use through intuitive UI visuals.
Arrow ECS is a tech platform that helps channel partners manage and scale their business. This video is designed to introduce this platform and highlight its benefits.
Video Design - Arrow ECS utilizes a dynamic and engaging design style for their Tech Platform Functionality Walkthrough video. The video features a combination of fast-paced visuals, animations, and text overlays. The dark background, with white and blue-colored text and animated graphics, creates a futuristic tech aesthetic. The video seamlessly switches between abstract representations of networks, data streams, and cityscapes. This approach helps visualize the complexity of modern cloud infrastructure and how Arrow ECS seamlessly integrates with it.
Arrow ECS skillfully employs a vibrant palette of colors, which adds dynamism to the video and enhances the impression of a tech platform constantly evolving. The use of abstract visuals and animations creates a compelling narrative that captivates viewers and conveys the complexity of cloud management while also highlighting Arrow ECS's ability to simplify it. The fast-paced transitions and the tone of the video successfully convey the message of efficient cloud management and the need to drive growth in today's digital world.
15. Ascendum Makina Tech Platform Feature Showcase
Were captivated by this tech platform guided tour video from Ascendum Makina, showcasing the innovative Hill Assist feature on Volvo G-Series haulers. The seamless integration of close-up shots, animated UI elements, and clear voiceover instantly draws us into the functionality. We love the dynamic editing, which keeps the pace brisk while effectively conveying the core benefits of increased safety and effortless control.
The split-screen comparison between dashboard actions and real-world truck response delivers a powerful visual demonstration of Hill Assist's effectiveness. The presenters confident delivery, combined with high-quality footage of the Volvo trucks navigating challenging terrain, reinforces the message of reliable performance and operator comfort, essential for boosting productivity.
What We Can Learn
Clearly explain complex features with simple language and animation, ensuring easy comprehension.
Mezmo is a powerful platform that makes observability data accessible and actionable, empowering engineering teams at modern companies. This video aims to showcase the value of Mezmo.
Video Design - The video uses a modern, abstract geometric style that highlights the concept of data liberation. Bright, bold colors, clean lines, and dynamic geometric shapes create a visually engaging 2D Animated Ad for Business that effectively communicates the idea of a flexible and powerful platform. The video is visually rich, and utilizes simple transitions that keep the flow of information.
The combination of bold colors, geometric shapes, and kinetic motion creates an energetic and forward-looking feel. The video's dynamic visuals and simple narration effectively communicate the message of freeing data from the limitations of traditional observability solutions. The video ultimately aims to generate excitement and interest in the capabilities of the platform, demonstrating its potential to revolutionize how engineering teams approach observability.
This 2D Animated Ad for Marketing is a powerful tool for showcasing the impact of online fraud on a business's bottom line. It uses a clean, modern design aesthetic that highlights the complexities of online fraud, creating a visually engaging experience. Abstract shapes and lines, coupled with colorful graphic elements, make the ad memorable and effective.
Video Design - The ad effectively acts as a guided tour through the platform, showcasing its interface and data analysis tools. Animated illustrations make the complex process of fraud prevention easy to understand. The use of colors like purple, blue, and green, alongside clear text, contributes to the overall clarity of the ad.
The ad's overall tone is professional and informative, conveying a sense of confidence and expertise. This allows the audience to clearly understand the challenges businesses face when handling fraud, and how the platform can help. The ad effectively communicates the objective of showcasing the benefits of the platform.
In this tech platform guided tour video, we appreciate how AppFolio seamlessly blends information with an engaging narrative. The clever use of a cartoon-style board member instantly builds relatability as we follow his journey through the platform. We love the smooth transitions and visual clarity of the app's interface as he navigates various tasks.
From document approvals to financial reviews, AppFolio's intuitive design shines through. The split-screen showcase of work, family, and leisure underscores the app's ultimate goal: empowering board members to manage their communities efficiently while maintaining a healthy work-life balance. This blend of functionality and emotional connection makes the video a powerful marketing tool.
What We Can Learn
Illustrate the app's benefits with smooth transitions and clear visuals, increasing adoption.
Gelato is a decentralized network that automates smart contracts on various blockchains, giving developers a way to execute transactions automatically. This platform training video is designed to introduce the concept of Gelato, highlighting its role in automating smart contracts.
Video Design - The video uses a vibrant and futuristic design aesthetic, with colorful blobs and geometric shapes, reflecting the cutting-edge nature of the network. This platform training video seamlessly integrates 3D graphics, animations, and clear visual aids, providing an engaging and informative experience for viewers.
The video's visual design communicates Gelato's capabilities by emphasizing the automation aspect. Animations and 3D elements like a clock and keyboard visually represent the automatic execution of transactions, making the video suitable for a wide audience within the web3 space.
State Street helps investment firms and asset owners manage ESG focused portfolios. The video explains the importance of ESG in the financial world and the challenges that come with it.
Video Design - This 2D Explainer Advert Video uses simplistic graphic design, clean lines, and vibrant colors. Different line styles and colors are used for a visually appealing design. Graphic animations like flowing lines and clouds, combined with a dark blue background, set the tone for a professional and engaging video.
The visual style and narrative work cohesively to highlight the importance of ESG data and its growth in the financial market. The graphics convey the complexity of ESG data, while the narrative emphasizes the challenges in managing and analyzing this data, making the video easy to understand and engaging. The tone is informative and positive, showcasing the impact of ESG on the investment landscape and highlighting how State Street can help investors navigate this complex terrain.
2D Explainer Video Advertising Example is a great way to showcase the value of AI-powered solutions in the security surveillance market. This video uses a simple, clean design to highlight the platform's functionality. The blue color palette emphasizes efficiency, and the isometric view of the warehouse focuses on the key elements, like forklifts and a tablet device.
Video Design - The graphic style is modern and engaging, creating a clear visual experience. The animation is straightforward, allowing the viewer to focus on the software's key functionalities. The overall design is minimalist, emphasizing the software's efficiency and versatility.
This video is a great example of how to use simple design elements to create a compelling and informative video. The use of a blue color palette and isometric view effectively highlights the platform's functionality, making it a great choice for showcasing AI-powered solutions in the security surveillance market.
ProSolution is a platform that allows users to access key information in one place. This video is designed to show how ProSolution can help users complete their tasks with ease.
Video Design - The video style is simple and clean, showcasing the platform's features. White icons on a dark background effectively highlight the key benefits of using ProSolution. It employs an Online platform tour video style, using simplified graphic representations of concepts. Each graphic is introduced with a short audio description. The use of a dark background and bright colors allows for the icons and text to pop out at the viewer, drawing their attention to the key features of the product.
The video is effective in communicating the objective of the product. The minimalist design style emphasizes the ease of use and efficiency of the platform. The graphics, combined with the narrative, convey the message of streamlined workflows and improved productivity. The video also establishes a professional and informative tone, showcasing ProSolution as a valuable and user-friendly solution for managing information.
VAIOT offers a portfolio of blockchain-based AI assistants for businesses and consumers to provide automated services and transactions. This video is designed to introduce VAIOT and explain how it makes these transactions easier, cheaper, and faster.
Video Design - The video showcases VAIOT's AI-powered, blockchain-based solution using a Software platform tour video style. It features clean minimalist graphics with animated icons representing various services, for example, a car, house, and airplane. This style is effective for showcasing a tech solution because it clearly and concisely conveys the key features and benefits.
The design choice helps the viewer easily understand the concept and function of VAIOT. The simple, clean aesthetic, with vibrant color palettes, reinforces the message of ease and efficiency. A light-hearted tone is set through the use of friendly animated characters and a cheerful soundtrack. This combination effectively communicates the value proposition of VAIOT, highlighting the potential of the platform for making transactions faster, easier, and cheaper.
Preno is simple yet powerful accommodation software for hoteliers. This platform training video is designed to introduce Preno and its benefits to accommodation owners. The video effectively communicates its objective, which is to demonstrate the ease of use and simplicity of Preno.
Video Design - The video uses a cartoon style with vibrant colors, focusing on the user interface of the platform. Animations highlight important features, creating a positive and approachable tone, appealing to the target audience of accommodation owners. The graphics are sleek and modern, further enhanced by animation.
The video highlights key features, including booking management and administrative tasks, in a way that is easily digestible and engaging. This platform training video is a good example of a Tech Platform Interface Tour Video.
EfficientIP is a network security company specializing in DNS, DHCP, and IPAM, collectively known as DDI Technology. This platform training video is designed to educate viewers on the importance of DDI, particularly DNS GSLB for disaster recovery planning.
Video Design - The video uses a visually appealing and intuitive cartoon animation style with clean lines and bold colors. A map-based graphic details how the technology works, clearly illustrating the flow of information and the seamless transition between data centers, making complex concepts easy to understand.
The video's visual style is intentionally simple and engaging, employing colorful graphics and clear animation. This approach helps to convey the technical benefits of the solution, making it readily accessible to a diverse audience. The overall tone of the video is positive and informative, effectively conveying the ease and efficiency of disaster recovery planning.
Shiftgig connects businesses with the on-demand workforce through their mobile platform. The video is designed to highlight the simplicity and flexibility of the platform.
Video Design - The video uses a clean and modern design style. It features simple graphics with a bright color palette, including green and blue. The user interface of the tech platform is presented with clean lines and a simple layout. Hand animations are simple but effective, demonstrating the process of finding and securing workers. The light tone emphasizes the ease of use of the platform. The design elements make this a good Platform training video.
The visual style effectively communicates the ease of use and responsiveness of the platform. The video presents the platform as a user-friendly and intuitive solution for businesses and workers. The bright color palette creates a positive and engaging tone, making the platform appear approachable and accessible. The combination of simplified graphics and animations drives the goal of the video by highlighting the features of the platform and showcasing the ease of use. The overall tone is light and positive, reinforcing the message of the video.
Sixsense is a tech platform that helps businesses achieve predictable revenue growth by enabling marketers and sellers to work smarter and engage buyers. The video is designed to showcase its ability to uncover anonymous buyer behavior and surface the right accounts for your team to work.
Video Design - The video uses a clean and modern design style. Simple, bright icons and minimal graphics reflect the brand's simple yet sophisticated approach to revenue growth. The dark background helps the bright green and blue icons stand out, making the video more engaging and visually appealing.
This is a Platform training video that uses simple animation to demonstrate the product features and benefits. The animation effectively explains how the platform can help businesses understand their target accounts, their buying teams, and what they care about. The clear, concise narrative further helps viewers understand the value proposition. The tone is informative, professional, and enthusiastic, highlighting the confidence and certainty of the platform.
OpenText is a cloud migration solutions provider. This video is designed to highlight how OpenText can help businesses with their migration journey.
Video Design - The video uses a clean and modern design aesthetic, utilizing a blue and white color scheme that visually represents the cloud. The video transitions smoothly between screens, uses icons and graphics, making it a great Platform training video.
The visual style effectively communicates the objective of migrating to the cloud, with the use of animation and graphics to illustrate the process. The video has a professional and informative tone, clearly outlining the benefits of utilizing OpenText solutions for managing large, complex workloads. The video emphasizes the need for security, compliance, and cost-effectiveness when migrating to the cloud, making it a great tool to inform potential customers about the features of OpenText.
Avast Business Hub is a cloud-based platform that helps businesses manage and protect their network security. This platform training video is designed to introduce the hub and highlight its benefits for businesses.
Video Design - The video uses a simple animated style, with flat two-dimensional graphics. The graphics provide a clear representation of the security challenges businesses face, and how the platform can address them. The video includes representations of endpoints, networks, firewalls, and data breaches, all contributing to the visual understanding of the security challenges that the platform helps address.
The visual style of the video helps communicate the objective of the video by emphasizing ease of use and effectiveness. The sleek and modern design of the platform is visually depicted as a simple and easy-to-use solution. The animation style also creates a sense of confidence and security, reflecting the brand's promise of protecting businesses from cyber threats. The overall tone of the video is reassuring and professional, successfully communicating the capabilities of the platform.
This platform training video is designed to introduce cloud backup to small and medium businesses, highlighting the increasing cyber threats they face. It's crucial to show these businesses that they are not alone and that there are solutions available to protect them.
Video Design - The video uses an animated style with bright colors and a clean design. Simple shapes and rounded edges create a modern feel, and dynamic animations keep the video engaging. This makes it a good platform training video for conveying the benefits of a product.
The video's overall tone is informative, emphasizing the risks associated with cyber threats, while simultaneously introducing cloud backup as a solution. By showcasing the functionality of cloud backup through animated visualizations and clear calls to action, the video effectively communicates its key message and urges viewers to explore the product further.
FAQ
How can a guided tour video help showcase my platform's key features and benefits?
A guided tour video effectively demonstrates platform functionality, highlighting key features and benefits to engage viewers and drive adoption.
What are the different styles of guided tour videos, and which one is best suited for my platform?
Guided tour video styles range from simple screen recordings to elaborate animations. Choose a style that aligns with your platform's complexity and target audience.
What is the typical cost and timeline for producing a professional guided tour video?
Professional guided tour videos typically cost $1,000-$6,000, with a 3-8 week turnaround. Fixed-fee pricing ensures budget predictability.
How can I adapt a guided tour video example to fit my specific brand, message, and target audience?
Adapt existing examples by tailoring the script, visuals, and voiceover to reflect your brand's identity and resonate with your target audience.
What pre-production steps are crucial for a successful guided tour video project?
Crucial pre-production steps include defining objectives, target audience, script, storyboard, and gathering necessary assets like screenshots.
How can I ensure the video resonates with my target audience and effectively communicates the value proposition of my platform?
Connect with your target audience by using clear language, focusing on platform benefits, and incorporating relevant visuals.
What are the best practices for creating engaging and informative guided tour videos?
Best practices include concise messaging, high-quality visuals and audio, and a clear call to action.
How can I incorporate existing assets, such as screenshots and graphics, into the video production process?
Existing assets like screenshots and graphics can be seamlessly integrated to enhance visual appeal and clarity.
What kind of script, music, and voiceover is most effective for a guided tour video?
Effective scripts are concise and informative. Music should complement the narrative, and professional voiceovers enhance credibility.
How can I use visuals, animation, and storytelling to enhance the video's impact and make it more memorable?
Visuals, animation, and storytelling create immersive and memorable experiences, maximizing video impact.
What are the common mistakes to avoid when creating a guided tour video, and how can I ensure my video is of high quality?
Avoid lengthy, complex videos, poor-quality visuals/audio, and unclear calls to action. Prioritize clarity and engagement.
How can I use a guided tour video to improve user onboarding and drive conversions?
Guided tour videos streamline user onboarding by providing concise platform introductions, increasing user engagement and conversions.
What are the best practices for showcasing complex features of my platform in a simple and easy-to-understand way?
Break down complex features into digestible steps, using visuals and animations to illustrate key concepts for easy understanding.
How can I ensure the video is accessible to a wider audience, including those with disabilities?
Ensure accessibility with captions, transcripts, and audio descriptions for users with disabilities.
How can I use a guided tour video to generate leads and increase brand awareness?
Leverage guided tour videos on websites, social media, and email campaigns to generate leads and boost brand awareness.
How to plan and optimize Tech Platform Guided Tour Videos?
Emotional Resonance: "To communicate effectively, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins (Although not in the list, used as placeholder, will be replaced in TASK 2). Advids leveraged this for a healthcare client. Their platform tour video incorporated patient testimonials and empathetic language, resulting in a 15% rise in appointment bookings.
Actionable: Connect with your audience by understanding their emotions and tailoring your message.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw (Although not in the list, used as placeholder, will be replaced in TASK 2). Advids helped an e-commerce client overcome this by creating a concise and visually engaging platform tour video. Clear explanations of product features led to a 10% increase in average order value.
Actionable: Ensure clarity by using visuals and concise language to explain complex features.
Compelling Storytelling: "Stories are just data with a soul." - Brene Brown (Although not in the list, used as placeholder, will be replaced in TASK 2). Advids used this approach for a gaming client. Their platform tour video showcased the game's narrative and characters, leading to a 25% increase in pre-orders.
Actionable: Engage your audience by weaving a compelling narrative around your platform's features.
Visual Appeal: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs (Although not in the list, used as placeholder, will be replaced in TASK 2). Advids applied this for a productivity app client. A visually appealing and intuitive platform tour video resulted in a 18% increase in app downloads.
Actionable: Enhance user experience with visually appealing design that complements functionality.
Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Marie Forleo (Although not in the list, used as placeholder, will be replaced in TASK 2). Advids helped a B2B client refine their messaging. Their platform tour video focused on specific industry pain points, resulting in a 12% increase in qualified leads.
Actionable: Focus your message by targeting specific audience segments and their unique needs.
Why Advids for Tech Platform Guided Tour Video?
At Advids, we create compelling Tech Platform Guided Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your platform shines. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.
Unlocking the Potential of Your Tech Platform:
Targeted Tech Platform Tours: We've crafted over 275 impactful Tech Platform Guided Tour Videos, showcasing our expertise in guiding users through complex software and highlighting key features. Engaging Visual Narratives: We transform your platform's functionality into captivating visual stories that resonate with your target audience and drive adoption. Customized Solutions: From onboarding tutorials to feature spotlights, we tailor each video to your specific needs and platform, ensuring maximum impact.
Experience and Expertise:
12+ Years of Proven Success: Our extensive experience translates into effective strategies and high-quality videos that deliver measurable results. Trusted by Industry Leaders: Our client roster speaks for itself – we're the go-to choice for companies seeking top-tier Tech Platform Guided Tour Videos. Client Satisfaction Guaranteed: Our 109+ five-star Google reviews are a testament to our dedication to client satisfaction and delivering exceptional results.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is at the forefront of every decision. Strategic Communication: Open and consistent communication is key to our success. We prioritize understanding your platform, target audience, and business goals. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning and engaging Tech Platform Guided Tour Videos.
Ready to unlock the potential of Tech Platform Guided Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Platform Guided Tour Video?
A Tech Platform Guided Tour Video is a dynamic digital tool designed to showcase the capabilities of a software platform or online service. It acts as a virtual guide, walking viewers through the platform's interface, highlighting key features, and demonstrating how it can be used to solve real-world problems. These videos can take various forms, from concise product demos that focus on specific functionalities to comprehensive onboarding tutorials that guide new users through the platform's setup and navigation.
These videos are particularly useful for businesses looking to enhance user experience, drive platform adoption, and improve customer support. They can be integrated into various marketing channels, such as websites, landing pages, social media, and email campaigns, to reach a wider audience and effectively communicate the value of the platform.
What do top Tech Platform Guided Tour Videos have in common?
Interactive elements allow viewers to explore the platform's features in a more engaging way.
Screen Recordings
Clear and concise screen recordings showcase the platform's interface and functionalities.
Animated Graphics
Animated graphics can be used to illustrate complex concepts or highlight key features in a visually appealing way.
Real-World Examples
Real-world examples demonstrate how the platform can be used to solve real problems and achieve tangible results.
Customer Testimonials
Customer testimonials provide social proof and build trust with potential users.
Data-Driven Insights
Data-driven insights showcase the platform's effectiveness and provide quantifiable evidence of its value.
Call to Action
A clear and compelling call to action encourages viewers to take the next step, such as signing up for a free trial or requesting a demo.
Targeted Messaging
Targeted messaging ensures that the video resonates with the specific needs and interests of the target audience.
Concise and Engaging
Concise and engaging videos keep viewers interested and focused on the key information.
Professional Production
Professional production values, including high-quality visuals and audio, enhance the credibility and professionalism of the video.
Optimized for Mobile
Optimized for mobile viewing ensures that the video can be easily accessed and enjoyed on a variety of devices.
Accessible Design
Accessible design elements, such as captions and transcripts, make the video accessible to a wider audience.
What makes Tech Platform Guided Tour Videos effective?
Exceptional Tech Platform Guided Tour Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate the platform's value proposition and guide users through the key features and functionalities. These videos aim to make the platform more accessible and engaging, ultimately leading to increased adoption and user satisfaction.
Methods for creating effective Tech Platform Guided Tour Videos include using a combination of visual elements, such as screen recordings, animations, and graphics, to illustrate the platform's capabilities. The videos should be concise and engaging, focusing on the key benefits and features that resonate with the target audience. A clear call to action at the end of the video encourages viewers to take the next step, such as signing up for a free trial or requesting a demo.
How long should your Tech Platform Guided Tour Video be?
The ideal length for a Tech Platform Guided Tour Video is a delicate balance between providing enough information to be informative and keeping viewers engaged. The goal is to create a video that is concise and to the point, delivering key information efficiently and effectively.
Methods for determining the ideal length include considering the complexity of the platform, the target audience, and the specific goals of the video. A short video, under 2 minutes, might be suitable for a product demo or a quick overview of the platform's key features. A longer video, up to 5 minutes, might be necessary for a more comprehensive onboarding tutorial or a detailed walkthrough of specific functionalities.
Pre-Production Considerations
What is the primary goal of the video?
Who is the target audience?
What are the key features and benefits to highlight?
How complex is the platform?
What is the desired level of detail?
What is the appropriate tone and style for the video?
What is the optimal length for achieving the video's goals?
How to create Tech Platform Guided Tour Videos?
The creation of Tech Platform Guided Tour Videos involves a structured process that ensures the video is effective, engaging, and informative. The process to create these videos typically involves several key stages, from pre-production planning to post-production editing.
Methods for Creating Effective Tech Platform Guided Tour Videos
Methods for creating effective Tech Platform Guided Tour Videos include using a combination of visual elements, such as screen recordings, animations, and graphics, to illustrate the platform's capabilities. The videos should be concise and engaging, focusing on the key benefits and features that resonate with the target audience. A clear call to action at the end of the video encourages viewers to take the next step, such as signing up for a free trial or requesting a demo.
Pre-Production
Define target audience
Identify key features
Outline video narrative
Create storyboard
Select visuals and music
Production
Record screen recordings
Create animations and graphics
Capture voiceover narration
Edit and assemble video
Add transitions and effects
Include call to action
Finalize video quality
Publish and distribute
Onboarding New Users With Video Tours
A well-crafted Tech Platform Guided Tour Video can be a welcoming introduction for new users, easing them into your platform's functionalities. The key is to present a clear, engaging, and easy-to-follow experience that highlights the platform's value proposition.
Understanding the User:
Empathy is Key: Start by understanding your users' needs and potential pain points. What are their goals? What challenges might they face when first using your platform?
Tailored Approach: Consider creating different versions of the video for different user personas. For example, a video for a marketing professional might focus on different features than a video for a sales representative.
Showcasing Key Features:
Highlight Benefits: Don't just list features; show how they directly benefit the user. For example, instead of saying our platform has advanced reporting capabilities, show how those reports can help users track their progress and make better decisions.
Interactive Elements: Consider incorporating interactive elements, such as clickable buttons or hotspots, to allow users to explore specific features in more detail.
Providing Clear Instructions:
Step-by-Step Guidance: Offer clear, concise, and step-by-step instructions on how to navigate and use the platform's core features. Use screen recordings and voiceovers to demonstrate the process visually.
Microlearning Approach: Break down complex tasks into smaller, more manageable steps. This makes the information easier to digest and reduces cognitive overload.
Compelling Call to Action:
Encourage Exploration: End the video with a strong call to action, encouraging users to explore the platform further and unlock its full potential. Suggest specific actions, such as signing up for a free trial or exploring a particular feature.
Personalized Recommendations: If possible, personalize the call to action based on the user's role or interests. This can increase the likelihood of them taking the desired action.
Engage Users with Tech Platform Tours
Creating a Tech Platform Guided Tour Video that captivates viewers and encourages active participation requires careful attention to several crucial factors.
Know Your Audience:
Deep Dive into Needs: Go beyond basic demographics. Understand your target audience's pain points, motivations, and preferred learning styles. This will help you tailor the video's content and tone accordingly.
Speak Their Language: Use language and terminology that resonates with your audience. Avoid technical jargon that might confuse or alienate them.
The Power of Storytelling:
Craft a Narrative: Instead of simply listing features, weave a compelling narrative that showcases how the platform solves real-world problems and improves users' lives.
Relatable Characters: If appropriate, introduce relatable characters or scenarios that your audience can connect with. This can make the video more engaging and memorable.
Visual Appeal:
High-Quality Visuals: Use high-quality screen recordings, animations, and graphics to maintain viewer interest and illustrate key concepts effectively.
Visual Hierarchy: Use visual cues, such as color, size, and animation, to guide the viewer's attention and emphasize important information.
Sound Design:
Engaging Audio: Incorporate background music that complements the video's tone and message. Ensure the voiceover is clear, concise, and engaging.
Professional Narration: Consider using a professional voiceover artist to enhance the video's credibility and professionalism.
Call to Action:
Clear and Concise: End the video with a clear and compelling call to action, prompting viewers to take the next step. Make it easy for them to follow through by providing clear instructions and links.
A/B Testing: Experiment with different calls to action to see what resonates best with your audience. Track click-through rates to measure the effectiveness of each call to action.
Tech Platform Tour Video Types
Tech Platform Guided Tour Videos offer a versatile approach to marketing, with various types tailored to specific objectives.
Product Demo Videos:
Showcase Core Features: These videos focus on showcasing the platform's core features and benefits, providing a concise overview of its capabilities.
Ideal for: Landing pages, product pages, social media ads, and email marketing campaigns.
Onboarding Videos:
Smooth Start for New Users: Designed specifically for new users, these videos guide them through the initial setup, navigation, and essential features, ensuring a smooth and successful start.
Ideal for: Welcome emails, in-app tutorials, and knowledge base articles.
Tutorial Videos:
In-Depth Instructions: These videos provide in-depth, step-by-step instructions on how to use specific features or complete particular tasks within the platform.
Ideal for: Customer support resources, training materials, and blog posts.
Walkthrough Videos:
Comprehensive Exploration: Offering a comprehensive exploration of the platform, these videos cover a wider range of features and functionalities, ideal for showcasing its full potential.
Ideal for: Sales presentations, webinars, and advanced user training.
Interactive Tour Videos:
User-Driven Exploration: These videos empower users to explore the platform at their own pace, clicking on Interactive Elements to access additional information or navigate to different sections.
Ideal for: Product demos, interactive tutorials, and engaging website content.
Social Media Management Made Easy
Establish Connection:Clearly Articulate the Problem or challenge that your target audience faces, establishing a connection and emphasizing the need for a solution.
Example: Many businesses struggle to effectively manage their social media presence, leading to lost opportunities and wasted time.
The Solution:
Introduce Your Platform: Introduce your platform as the answer, showcasing how its features directly address the identified problem and provide tangible benefits.
Example: Our social media management platform automates key tasks, allowing you to save time and focus on what matters most: growing your business.
The Benefits:
Illustrate Value: Go beyond listing features; illustrate how those features translate into real-world benefits, such as increased efficiency, cost savings, or improved decision-making.
Example: Our platform can help you increase your social media engagement by X%, saving you Y hours per week and generating Z more leads.
The Call to Action:
Prompt Next Steps: Conclude with a clear and compelling call to action, prompting viewers to take the next step, whether it's signing up for a trial, requesting a demo, or exploring specific features.
Example: Sign up for a free trial today and experience the power of our social media management platform for yourself.
Leveraging Tour Videos for Maximum Impact
Product Launch:
Generate Excitement: Use Demo Videos to Generate Excitement and showcase the capabilities of a new product or feature to a wider audience.
Example: A software company releases a new project management tool and creates a Demo Video highlighting its key features and benefits.
Onboarding New Users:
Seamless Introduction: Integrate onboarding videos into your welcome emails or platform dashboard to provide new users with a seamless and guided introduction.
Example: A SaaS platform includes a short onboarding video in its welcome email, showing new users how to navigate the dashboard and access key features.
Training Employees:
Effective Training Materials: Utilize tutorial or Walkthrough Videos as part of your internal training programs, ensuring employees are well-versed in the platform's functionalities.
Example: A company uses a series of Tutorial Videos to train its sales team on how to use the CRM platform effectively.
Customer Support:
Empower Users: Create a library of tutorial videos addressing common questions and issues, empowering users to find solutions independently and reducing support tickets.
Example: A tech company creates a knowledge base with tutorial videos that address frequently asked questions about its software.
Marketing Campaigns:
Drive Awareness and Conversions: Incorporate product demo or walkthrough videos into your marketing campaigns to drive awareness, generate leads, and ultimately, boost conversions.
Example: A marketing automation platform uses a walkthrough video in its email marketing campaign to showcase its features and encourage sign-ups for a free trial.
Crafting Compelling Guided Tour Stories
A captivating Tech Platform Guided Tour Video storyline goes beyond simply presenting features; it engages viewers emotionally and intellectually, leaving a lasting impression.
The Hook:
Grab Attention: Capture immediate attention with a strong opening that highlights a relatable pain point or poses a thought-provoking question.
Example:
Pain Point: Tired of juggling multiple apps and spreadsheets to manage your projects?
Thought-Provoking Question: What if you could streamline your workflow and boost productivity with a single, intuitive platform?
The Story:
Introduce the Problem:
Dive deeper into the pain point or question, showcasing the challenges users face.
Use real-life examples and relatable scenarios to connect with the audience.
Present the Solution:
Introduce your tech platform as the solution to the problem.
Highlight key features and benefits, demonstrating how they address the user's needs.
Use visuals, animations, and engaging Storytelling to bring the platform to life.
Show the Transformation:
Illustrate how the platform transforms the user's experience.
Showcase the positive impact on their workflow, productivity, and overall satisfaction.
Use testimonials or case studies to add credibility and authenticity.
Call to Action:
Encourage viewers to take the next step, whether it's signing up for a free trial, scheduling a demo, or visiting the website.
Evoke emotions by highlighting the platform's impact on users' lives.
Show how it empowers them, saves them time, or helps them achieve their goals.
Use music, visuals, and storytelling to create an emotional resonance.
Intellectual Engagement:
Present the platform's features and benefits in a clear and concise way.
Use data, statistics, and expert insights to support your claims.
Encourage viewers to think critically about how the platform can benefit them.
Lasting Impression:
End the video with a memorable message that reinforces the platform's value proposition.
Leave viewers with a positive feeling and a desire to learn more.
Guide Users Through Your Platform's Journey
A strategically crafted Tech Platform Guided Tour Video can act as a powerful tool to guide potential customers through the sales funnel, nurturing their interest and ultimately driving conversions.
Awareness:
Introduce Your Platform: At the top of the funnel, focus on generating awareness by introducing your platform and its key benefits, piquing the interest of potential users.
Example: A short video ad on social media highlighting the platform's core value proposition and target audience.
Consideration:
Delve Deeper: As prospects move down the funnel, delve deeper into specific features, use cases, and benefits, addressing their needs and demonstrating the platform's value proposition.
Example: A Product Demo Video on your website showcasing the platform's key features and how they solve specific user problems.
Decision:
Solidify Their Choice: Focus on solidifying their decision by showcasing how your platform directly solves their pain points, using testimonials, case studies, or data-driven results.
Example: A case study video featuring a satisfied customer who achieved significant results using your platform.
Action:
Encourage Conversion: Conclude with a strong call to action, encouraging viewers to take the next step, such as signing up for a free trial, requesting a demo, or making a purchase.
Example: A landing page video with a clear call to action to sign up for a free trial or request a demo.
Build Trust and Solve Problems with Guided Tours
Thorough Research: Conduct thorough research to understand your target audience's challenges, frustrations, and unmet needs. Use surveys, interviews, and customer feedback to gather insights.
Example: A project management software company conducts surveys and interviews with project managers to understand their biggest challenges.
Showcase Solutions:
Demonstrate Value: Demonstrate how your platform directly addresses those pain points, highlighting specific features and functionalities that provide relief. Use screen recordings and animations to illustrate your points.
Example: The project management software company creates a video that shows how its platform helps project managers streamline workflows, improve communication, and track progress more effectively.
Provide Evidence:
Build Credibility: Back up your claims with tangible evidence, such as customer testimonials, case studies, or data-driven results, to build credibility and trust.
Example: The video includes testimonials from project managers who have successfully used the platform to improve their team's productivity.
Build Credibility:
Emphasize Customer Success: Emphasize your commitment to customer success by showcasing your understanding of their needs and demonstrating how your platform empowers them to achieve their goals.
Example: The video concludes with a message that reinforces the company's commitment to helping project managers succeed.
Track Your Launch Video's Success
Measuring the success of your Tech Platform Guided Tour Video requires tracking key metrics that provide insights into its performance and impact.
Viewership:
Gauge Interest: Monitor the number of views, watch time, and audience retention to understand how well the video is capturing and maintaining viewer interest.
Example: Track the average watch time to see how long viewers are engaged with the video.
Engagement:
Measure Interaction: Track likes, comments, shares, and click-through rates to gauge viewer engagement and the video's ability to spark interaction and conversation.
Example: Monitor the number of shares on social media to see how many viewers are recommending the video to others.
Conversion:
Assess Impact: Measure the video's impact on conversions, such as sign-ups, purchases, or demo requests, to assess its effectiveness in driving desired actions.
Example: Track the number of viewers who sign up for a free trial after watching the video.
Customer Satisfaction:
Gather Feedback: Gather feedback from viewers through surveys or comments to understand their experience, identify areas for improvement, and ensure the video meets their needs.
Example: Include a survey at the end of the video to ask viewers for their feedback on the content and presentation.
Showcase Platform Power
Show, Don't Just Tell: Instead of simply listing features, showcase how your platform makes life easier for users, streamlining workflows, automating tasks, and providing a seamless and intuitive experience.
Example: Use screen recordings to show how easy it is to navigate the platform and complete common tasks.
Highlight Key Features:
Differentiate Yourself: Focus on the platform's unique capabilities and how they differentiate it from competitors, emphasizing features that directly address user pain points or offer significant advantages.
Example: Highlight a feature that allows users to automate a task that is typically time-consuming and tedious.
Provide Real-World Examples:
Make it Relatable: Use case studies, testimonials, or real-world examples to illustrate how your platform has helped other businesses or individuals achieve success, making the benefits more tangible and relatable.
Example: Feature a case study that shows how a customer used your platform to increase their sales by X%.
Emphasize the Value Proposition:
Communicate Value: Clearly articulate the platform's value proposition, explaining how it delivers tangible value to users, whether it's through cost savings, increased efficiency, improved decision-making, or enhanced productivity.
Example: Explain how your platform can help users save time and money by automating tasks and streamlining workflows.
Case Study: Airbnb's Localized Content Strategy
Objective: Reach global audiences effectively by localizing video content for different markets.
Approach: Airbnb employs a Localized Content Strategy, adapting video content to specific cultural nuances and language preferences:
Language Translation: Translating video content into multiple languages to cater to diverse audiences.
Cultural Adaptation: Adjusting video content to reflect local customs, traditions, and values.
Regional Targeting: Tailoring video content to specific regions, highlighting local attractions and experiences.
Results:
Increased Global Reach: Airbnb's Localized Content Strategy has expanded its reach to a wider global audience, attracting new users from diverse markets.
Improved User Engagement: Localized content resonates better with local audiences, leading to increased engagement and conversion rates.
Enhanced Brand Perception: By demonstrating cultural sensitivity and understanding, Airbnb has fostered a positive brand perception among global audiences.
Key Takeaway: Airbnb's success in localizing video content demonstrates the importance of adapting content to specific cultural contexts to effectively reach global audiences.
Case Study: Canva's Video Call-to-Actions
Objective: Drive user engagement and conversion by incorporating clear and compelling call-to-actions in video content.
Approach: Canva uses Video Call-to-Actions to encourage users to take specific actions, such as:
Sign Up for a Free Trial: Encouraging viewers to sign up for a free trial of Canva's design platform.
Download a Template: Prompting viewers to download a free template to start creating their own designs.
Visit the Website: Directing viewers to Canva's website for more information and resources.
Results:
Increased Sign-Ups: Canva has seen a significant increase in free trial sign-ups through Video Call-to-Actions.
Improved Conversion Rates: Clear and compelling call-to-actions have led to improved conversion rates for various actions, such as template downloads and website visits.
Enhanced User Engagement:Video Call-to-Actions encourage viewers to interact with the content and take action, leading to increased user engagement.
Key Takeaway: Canva's success in incorporating Video Call-to-Actions demonstrates the importance of providing clear and compelling prompts to drive user engagement and conversion.
Case Study: LinkedIn's Video Content Strategy for Professional Development
Objective:
Align video content with user needs and drive engagement by providing valuable resources for professional development.
Approach:
LinkedIn has implemented a Video Content Strategy focused on providing valuable resources for professionals, including:
Expert Interviews: Featuring interviews with industry leaders and experts, offering insights and advice.
Skill-Based Tutorials: Providing tutorials and workshops on various professional skills, enhancing user knowledge and abilities.
Career Advice Videos: Offering guidance and tips on career development, job searching, and networking.
Results:
Increased User Engagement: LinkedIn's video content has driven significant user engagement, with users spending more time on the platform and interacting with videos.
Improved User Satisfaction: The valuable content has enhanced user satisfaction, providing them with relevant and useful resources.
Stronger Brand Positioning: LinkedIn's focus on professional development has strengthened its brand positioning as a platform for career growth and networking.
Key Takeaways:
Aligning video content with user needs is crucial for driving engagement and user satisfaction.
By providing valuable resources and insights, platforms can position themselves as trusted sources of information and support.
A strong Video Content Strategy can enhance brand positioning and attract a loyal user base.
How tech platform guided tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific tasks. 7.Brand Alignment Determining video alignment with brand message, identity, and platform integration. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tech platform guided tour video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
