In the dynamic landscape of technology platforms, user retention emerges as a critical determinant of success. Attracting users is only half the battle; the real challenge lies in keeping them engaged and invested in your platform over the long haul. This is where the strategic application of guided tour videos can make a significant difference.
The onboarding experience plays a pivotal role in shaping user perception and influencing their decision to stay or leave. Users often encounter a steep learning curve when navigating new platforms, leading to frustration and abandonment. Guided tour videos act as virtual hand-holding, providing step-by-step instructions and showcasing key features in an easily digestible format. By simplifying the onboarding process, these videos empower users to quickly grasp the platform's value proposition and start deriving benefits.
Beyond onboarding, guided tour videos serve as valuable resources throughout the user journey. As platforms evolve and introduce new functionalities, users may require additional guidance to stay abreast of the latest updates. Videos can effectively demonstrate these new features, ensuring that users remain engaged and continue to extract maximum value from the platform. Moreover, videos can address common pain points or frequently asked questions, providing instant support and reducing the burden on customer service teams.
The versatility of guided tour videos extends to various touchpoints within the user experience. Embedding these videos within the platform interface allows users to access help precisely when and where they need it. Additionally, incorporating videos into email campaigns or knowledge base articles can further enhance user engagement and knowledge retention. By strategically integrating videos across different channels, tech platforms can create a comprehensive support ecosystem that fosters user loyalty and satisfaction.
With the understanding of why guided tour videos are essential for tech platform user retention, let's dive in and explore 30 inspiring examples that showcase the power of this approach.
1. Amazon
The video aims to educate viewers on how amazon assists sellers in identifying products with sales potential in international marketplaces. It delves into the tools and resources provided by amazon to help sellers expand their business globally and reach new customers. This tech platform provides a guided tour of the process.
The video's design style effectively complements its purpose as a tech platform onboarding walkthrough. The use of simple, flat graphics and a clean color palette creates a visually appealing and easy-to-follow presentation. The animation is smooth and engaging, keeping viewers focused on the key message. Visual elements, such as maps and icons, are strategically employed to illustrate the concepts of global reach and market expansion.
In conclusion, the video's design style successfully supports its objective of showcasing amazon's tools and resources for sellers interested in expanding their business to international marketplaces. The combination of clear visuals, engaging animation, and informative narration effectively conveys the value proposition of amazon's global selling solutions. This tour of the tech platform is very informative.
2. OpenText
Opentext intelligent capture helps to transform incoming content into actionable data for downstream systems, people, and processes, so that employees can spend less time on data validation and more time on value-added tasks. This tech platform demo explainer video demonstrates how to harness the power of AI, continuous machine learning, and information capture to help streamline processes. The guided tour uses a clean and modern design style with a focus on simplicity and clarity.
The use of bold colors and simple shapes helps to draw attention to the key information, such as the product name and features. The animation is smooth and engaging, and the use of icons and illustrations helps to explain complex concepts in a way that is easy to understand. The video also uses a clear and concise voiceover to explain the benefits of the tech platform.
Overall, the design style of the video is effective in communicating the key message of the product. The use of simple shapes, bold colors, and clear animation helps to create a visually appealing and engaging video that is easy to understand. The video is an excellent example of how to use design to create a product demo explainer video that is both informative and engaging.
3. Rubrik
This video showcases rubrik's commitment to data security, availability, and compliance, regardless of its location. It emphasizes the importance of safeguarding data in today's complex digital landscape, where information resides across various platforms and environments. This Tech Platform Overview acts as a Guided Tour of the rubrik security Tech Platform.
The video's design style effectively conveys rubrik's message through its clean and modern aesthetics. The use of bold colors, simple shapes, and clear typography enhances the viewer's understanding of rubrik's data security solutions. The animation is smooth and engaging, guiding the viewer through the key features and benefits of rubrik's platform. This Guided Tour of this Tech Platform ensures viewers grasp the essential aspects of rubrik's data security offerings.
In conclusion, the video's design style perfectly complements rubrik's message of data security, availability, and compliance. The video effectively highlights the challenges of modern data management and presents rubrik's solutions in a clear and engaging manner. The combination of informative content and visually appealing design makes this Guided Tech Platform Tour an excellent example of a product demo explainer.
4. Microsoft
This Tech Platform Overview video showcases how selling products on the microsoft commercial marketplace can benefit partners with valuable go-to-market support through marketplace rewards, now integrated into ISV success. Partners can expedite their business growth and successfully seal more deals by engaging with marketplace rewards.
The design aesthetic of the video employs a sleek and modern approach, utilizing a dark background with vibrant, colorful accents to highlight key information about marketplace rewards and ISV success. The use of simple icons and bold typography ensures clear communication of the video's message, emphasizing the benefits of participating in the program, such as increased sales and business growth.
The video effectively conveys the value proposition of marketplace rewards and ISV success through its concise messaging and visually engaging design, encouraging partners to leverage these programs for enhanced go-to-market support and business expansion. This guided tour of the tech platform is a must watch for all partners.
5. FIS
This Tech Platform Capabilities Guide focuses on the post-pandemic consumer buying journey, specifically the BORIS (Buy Online, Return In Store) trend. It highlights the benefits of omnichannel payments in facilitating seamless customer experiences across various touchpoints. This tech platform guided tour of the BORIS journey will educate the viewer on the value proposition of Worldpay's omnichannel payment solutions.
The video's design style effectively utilizes 3D isometric illustrations and animations to visually represent the BORIS journey. The clean lines, minimalist aesthetic, and vibrant color palette create a modern and engaging visual experience. The use of icons and symbols further enhances clarity and understanding, making complex concepts easily digestible. The animation seamlessly guides viewers through the different stages of the BORIS process, showcasing the interconnectedness of online and in-store channels.
By combining informative visuals with concise messaging, the video effectively demonstrates the value proposition of Worldpay's omnichannel payment solutions. The design style complements the narrative, creating a cohesive and impactful explainer video that resonates with target audiences. This tech platform tour will leave the viewer with a comprehensive understanding of the BORIS journey.
6. OpenText
Opentext contract analyzer helps sales teams reveal hidden insights by analyzing thousands of documents with the help of ai-powered intelligent contract analysis tools and techniques, such as natural language processing (nlp). This can save your business up to 60% of contract costs.
This tech platform orientation video uses a clean and modern design style with a focus on simple shapes and bold colors. The use of animation helps to keep the viewer engaged and makes the information easy to understand. The video also uses a variety of visual metaphors to help explain complex concepts, such as the use of a magnifying glass to represent the process of contract analysis.
Overall, the design style of the video is effective in communicating the message of the product and making it easy for viewers to understand the benefits of using opentext contract analyzer. The use of animation, simple shapes, and bold colors helps to create a visually appealing and engaging video that is sure to capture the attention of potential customers.
7. StayWell
The video utilizes a minimalist and modern design style, making it an effective Tech Platform Demo Showcase. The use of bold colors, simple shapes, and clean lines creates a visually appealing and engaging experience for viewers. The animation is smooth and fluid, further enhancing the overall professionalism of the video.
By focusing on key elements such as patient education and personalized solutions, the video effectively highlights the benefits of StayWell's offerings. The Tech Platform is presented in a clear and concise manner, ensuring that viewers understand the value proposition. The engaging visuals, including a guided tour of the platform's features, keep them interested throughout the presentation.
The video's design style perfectly complements the content, creating a cohesive and impactful experience that effectively showcases StayWell's commitment to empowering individuals to live healthier lives. This Tech Platform demonstration provides a comprehensive tour of its capabilities, leaving viewers with a clear understanding of its value.
8. Ateme
The video focuses on Ateme's ATSC 3.0 solution and how this tech platform can help broadcasters stay at the forefront of the industry. It explores the challenges faced by broadcasters in delivering high-quality services, engaging viewers, and generating revenue. This Tech Platform Features Walkthrough acts as a guided tour of the platform's capabilities.
The video utilizes a minimalist and modern design style, characterized by flat illustrations, bold colors, and clean typography. The use of simple shapes and icons effectively conveys complex concepts, such as broadcasting infrastructure and global reach. This Tech Platform Functionality Explanation provides a clear and concise tour of how the platform operates.
The animation is smooth and engaging, with subtle transitions and movements that guide the viewer's attention. The color palette is vibrant and eye-catching, with a focus on blues, oranges, and greens, creating a sense of optimism and innovation. This tech platform walkthrough, with its guided tour through the features, effectively captures the viewer's attention and conveys the value proposition of Ateme's ATSC 3.0 solution.
9. R365
This video showcases why Restaurant365 is the future of restaurant operations by highlighting its scalability and ease of use. This Tech Platform Walkthrough Video cleverly uses a combination of animation and screen recordings to demonstrate the product's key features. For instance, the map visualization effectively illustrates the scalability of Restaurant365 across various locations, while the intuitive interface of the software is showcased through screen recordings, emphasizing its user-friendliness. By visually demonstrating the product's capabilities and benefits, the Tech Platform guided tour effectively communicates why Restaurant365 is a compelling solution for restaurant businesses seeking enhanced operational efficiency.
This video showcases why Restaurant365 is the future of restaurant operations by highlighting its scalability and ease of use. The Tech Platform Demo Explainer cleverly uses a combination of animation and screen recordings to demonstrate the product's key features. For instance, the map visualization effectively illustrates the scalability of Restaurant365 across various locations, while the intuitive interface of the software is showcased through screen recordings, emphasizing its user-friendliness. By visually demonstrating the product's capabilities and benefits, this Tech Platform guided tour effectively communicates why Restaurant365 is a compelling solution for restaurant businesses seeking enhanced operational efficiency.
10. State Street
Portfolio managers often struggle to maximize returns in rapidly changing markets due to information scattered across multiple systems. They resort to spreadsheets and manual workarounds for a holistic portfolio view. This leads to missed opportunities, potential losses, and compliance violations due to stale and incomplete views of holdings and risk exposure. Fragmented legacy systems further hinder effective collaboration with traders and risk officers.
This tech platform onboarding demo effectively conveys these challenges using a dark background with neon-colored lines and shapes, creating a sense of urgency and highlighting the complexity of portfolio management. The animation is dynamic, with elements moving and interacting in a way that draws the viewer's attention. The use of data visualizations, such as charts and graphs, further emphasizes the importance of having a clear and comprehensive view of investment portfolios.
Overall, the tech platform demo's design style is modern, engaging, and informative, making it an excellent product explainer video. It effectively captures the challenges faced by portfolio managers and presents a solution that addresses these issues. The video's visual language is consistent with the brand's identity, reinforcing its position as a leader in financial technology.
11. AUMA
The video showcases the digital ecosystem of CORALINK, emphasizing its ability to enhance plant lifecycle phases and provide added value. It delves into the fascinating world of this tech platform, offering viewers a comprehensive understanding of its capabilities and benefits. This serves as a Tech Platform Overview for the viewers.
The design style effectively employs 3D animation and visual effects to illustrate the intricate workings of CORALINK. The use of vibrant colors and sleek graphics creates a visually appealing experience, while the seamless transitions and dynamic camera angles maintain viewer engagement. Clear and concise text overlays provide additional context, ensuring that the key features and advantages of this tech platform are effectively communicated.
In conclusion, the video's design style successfully complements its informative content, resulting in a compelling and engaging product demo explainer. The combination of captivating visuals and informative text effectively highlights the value proposition of CORALINK, leaving viewers with a clear understanding of its potential to optimize plant operations. This guided tour of the tech platform is highly informative.
12. Diligent
The video showcases Diligent Boards, a board management tech platform designed to enhance collaboration and communication among board members while streamlining the preparation process for board meetings. This solution effectively addresses five critical areas of focus in corporate governance: Board Meeting Preparation, Enabling Collaboration & Security, Improving Board Effectiveness, Measuring Industry Benchmarks, and Director Upskilling & Induction.
This Tech Platform Functionality Demonstration acts as a guided tour of the platform's capabilities, demonstrating how Diligent Boards can streamline board management processes and enhance governance practices. The video's design style effectively complements its role as a product demo explainer. The use of clean lines, minimalist graphics, and a consistent color palette of red, gray, and white creates a professional and modern aesthetic. Animated icons and data visualizations simplify complex concepts related to board management and corporate governance, making them easily digestible for viewers. The video strategically incorporates keywords such as board meeting preparation, collaboration, security, effectiveness, and industry benchmarks alongside the visuals, reinforcing the core value proposition of Diligent Boards.
By combining concise messaging with clear and engaging visuals, the video effectively conveys the benefits of Diligent Boards as a comprehensive solution for enhancing board effectiveness and streamlining governance processes. The design style supports the video's objective of educating viewers about the platform's capabilities and its impact on improving corporate governance practices.
13. EagleView
Connectexplorer is a powerful, lightweight web-based application that enables users to view and analyze pictometry imagery. This Walkthrough Tech Platform Demo effectively showcases the capabilities of connectexplorer. The guided tour of the tech platform demonstrates its clean and modern design style. The use of bright colors and simple shapes creates a visually appealing and engaging experience for viewers.
The animation is smooth and fluid, guiding the viewer's attention to key features and functionalities. Clear and concise text overlays provide additional context and information, ensuring that viewers understand the benefits of using connectexplorer for viewing and analyzing pictometry imagery. This tech platform is easy to use and provides a great user experience.
Overall, the video's design style effectively highlights the product's user-friendly interface and powerful capabilities, making it an excellent product demo explainer video for connectexplorer. The combination of visuals, animation, and text creates a compelling narrative that effectively communicates the value proposition of the product. This is a great tech platform for viewing and analyzing pictometry imagery.
14. Arrow ECS
Arrowsphere, arrow electronics' cloud delivery and management platform, empowers channel partners to effectively manage and expand their businesses. The platform simplifies the complexities of delivering cloud services, providing a comprehensive solution for navigating the ever-evolving digital ecosystem. This Tech Platform Functionality Walkthrough provides a guided tour of the platform's capabilities.
The video's design style effectively conveys the platform's capabilities and benefits. Modern and sleek visuals, featuring data visualizations, network diagrams, and user interface elements, underscore arrowsphere's role in simplifying cloud service delivery. The use of clean lines, a sophisticated color palette, and subtle animations creates a professional and engaging aesthetic, aligning perfectly with the platform's target audience of businesses and channel partners. This Tech Platform Walkthrough offers a guided tour of the platform's features.
By seamlessly blending informative visuals with concise messaging, the video effectively highlights arrowsphere's value proposition. The design elements work harmoniously to emphasize the platform's ability to streamline cloud management, enhance scalability, and drive digital growth. This visual approach ensures that viewers grasp the essence of arrowsphere and its potential to transform their cloud-based operations. This Tech Platform walkthrough provides a guided tour of the platform's benefits.
15. Ascendum Makina
The video showcases the Hill Assist feature in Volvo G-series articulated haulers, designed to provide operators with a safe and comfortable working experience on inclines. This Tech Platform Interface Exploration aims to educate viewers about the functionality and benefits of this feature within a concise timeframe. The Tech Platform provides a guided tour of the Hill Assist feature.
The design style effectively employs a blend of 3D animation and live-action footage. The 3D animations vividly illustrate the Hill Assist function in action, showcasing its impact on the hauler's performance and stability on slopes. These animations are seamlessly integrated with live-action shots of the Volvo G-series haulers operating in a quarry environment, demonstrating the practical application of the feature in real-world scenarios. The Tech Platform Interface Tour uses vibrant colors and dynamic transitions to maintain viewer engagement while effectively conveying the key message.
In conclusion, the video's design style successfully balances informative visuals with engaging elements, making it an excellent product demo explainer. The combination of 3D animation and live-action footage effectively highlights the benefits of the Hill Assist feature for operators working on challenging terrains. This guided tour of the Tech Platform is an effective way to learn about the Hill Assist feature.
16. Mezmo
Mezmo, formerly logdna, is a comprehensive tech platform that makes observability data consumable and actionable for modern engineering teams at hyper-growth startups and fortune 500 companies. It fuels massive productivity gains by providing real-time intelligence powered by mezmo.
The design style of this tech platform demo showcase video effectively visualizes the concept of observability data by using abstract geometric shapes and patterns. The video showcases a fresh source of energy with interconnected lines and nodes, symbolizing the flow of insights and data within an organization. The use of bold colors, like blue, black, and yellow, further emphasizes the key message, of making data actionable and easily consumable.
The video's minimalist aesthetic, combined with its dynamic animations, creates a visually engaging experience that effectively communicates the value proposition of mezmo. The design choices successfully highlight the product's ability to provide a clear and comprehensive view of complex data, ultimately leading to improved insights and decision-making for engineering teams.
17. Riskified
Riskified helps businesses remove the risk of online fraud with its fraud prevention tech platform. This Guided Tech Platform Tour has processed over 1 billion transactions from across the globe and boasts the industry's most accurate fraud prevention technology.
The video uses a clean and modern design style with bold colors and simple graphics to highlight the key benefits of the platform. The use of icons, such as currency symbols and a paper airplane, helps to visually represent the concepts of online transactions and order fulfillment. The simple animations and transitions keep the viewer engaged and help to clearly communicate the message of the video. The overall style is professional and trustworthy, which is important for a product that deals with sensitive information like online fraud.
By using a minimalist design approach, the video effectively communicates the value proposition of Riskified's fraud prevention tech platform. The clean and modern aesthetic reinforces the message of accuracy and reliability, making it an effective product demo explainer video.
18. AppFolio
This tech platform orientation video showcases the challenges faced by board members in managing their community responsibilities alongside personal commitments. It emphasizes the need for a software solution that simplifies these tasks and allows for efficient community leadership. The animation style effectively conveys the message by employing a combination of relatable characters, clean visuals, and intuitive interface depictions.
The use of vibrant colors and simple shapes creates a visually appealing and engaging experience for viewers. By showcasing the software's interface and features in a clear and concise manner, the video effectively demonstrates how AppFolio empowers board members to streamline their duties, such as document sharing and communication, ultimately leading to better community management.
In conclusion, the video's design style successfully complements its message by providing a visually engaging and informative experience. The animation effectively highlights the key features and benefits of AppFolio, making it an excellent product demo explainer video for board members seeking efficient community management solutions.
19. Gelato
Gelato network is a web3 automation network, enabling developers to automate a wide variety of arbitrary smart contract executions on and across all evm-based compatible blockchains such as ethereum, polygon, bnb chain, fantom, and more.
This tech platform walkthrough video uses colorful and abstract 3d shapes and objects to visually represent the complex concepts of blockchain technology, automation, and decentralized finance (defi). The video cleverly employs vibrant, futuristic visuals to highlight the cutting-edge nature of gelato network's solution for developers seeking to automate smart contract executions across various evm-compatible blockchains.
The video's aesthetic effectively communicates the innovative and transformative potential of gelato network's technology within the evolving landscape of web3 and decentralized finance.
20. State Street
This earth day video from state street is a tech platform demo explainer that focuses on the growing demand for esg-driven assets and the challenges investors face in managing esg-focused portfolios. with esg assets exceeding 40 trillion dollars, investors need help normalizing disparate data sources and managing risks, including market, liquidity, and counterparty risk.
the tech platform video's design style effectively uses animation and data visualization to explain complex financial concepts in a clear and engaging way during the guided tour. the use of bold colors, simple shapes, and clean lines creates a modern and professional look, while the animation helps to bring the data to life. for example, the video uses a bar chart to show the growth of esg assets over time, and it uses icons to represent different types of risks.
overall, the video's design style is well-suited to its purpose of explaining esg investing. the use of animation and data visualization makes the video engaging and informative, while the clean and modern design style helps to convey the professionalism of state street.
21. AxxonSoft
axxonsoft, a leading developer of smart integrated security and video surveillance systems, has partnered with intel to deliver cutting-edge ai technologies to meet the increasing demands of the security surveillance market. axxonsoft is a member of the intel iot solution alliance and the intel ai in production community. the company's portfolio for the safety & security market boasts over 150,000 projects with 2.5 million cameras installed.
the tech platform functionality demonstration showcases axxonsoft's expertise in ai-powered video analytics and security solutions. the use of bold colors and geometric shapes creates a modern and futuristic aesthetic, effectively conveying the advanced nature of their tech platform. the animation is smooth and engaging, with clear and concise visuals that highlight the key features and benefits of axxonsoft's products. the video also effectively demonstrates how axxonsoft's solutions can be applied in real-world scenarios, such as airports and retail environments, to enhance safety and security.
overall, the video's design style is well-suited for a product demo explainer video, as it effectively captures the viewer's attention and conveys the key message, in a visually appealing and informative manner. the use of animation and graphics allows for a clear and concise explanation of complex concepts, while the modern and futuristic aesthetic reinforces axxonsoft's position as a leader in the security surveillance market.
22. ProSolution
The video showcases advanced's prosuite, a comprehensive apprenticeship management solution designed to streamline the entire apprenticeship journey. From initial registration and onboarding to off-the-job training and progress tracking, prosuite offers a centralized tech platform for managing every aspect of apprenticeships. This tech platform walkthrough video acts as a guided tour for new users.
The video's design style effectively conveys the efficiency and user-friendliness of prosuite. The use of clean lines, minimalist icons, and a dark background creates a professional and modern aesthetic. The animation is smooth and engaging, guiding viewers through the various features and benefits of the platform. This tech platform features walkthrough video acts as a guided tour for new users.
In conclusion, the video's design style effectively complements the message of efficiency and user-friendliness that advanced's prosuite offers. The combination of clean visuals, engaging animation, and a clear color scheme creates a compelling and informative experience for viewers. The video successfully highlights the key features and benefits of prosuite, making it an excellent tech platform walkthrough video. This tech platform features walkthrough video acts as a guided tour for new users.
23. VAIOT
VAIOT offers a portfolio of blockchain-based AI Assistants for businesses and consumers to provide automated services and transactions.
The Tech Platform Onboarding Demo cleverly uses a minimalist design style with bold colors and simple animations to effectively communicate the value proposition of VAIOT's AI-powered solutions. The clean visuals and straightforward animations help viewers easily understand how VAIOT's blockchain-based AI Assistants can simplify and expedite services and transactions for both businesses and consumers.
By focusing on the core benefits of ease, speed, and cost-effectiveness, the Tech Platform demo's design effectively showcases VAIOT's commitment to providing innovative solutions that enhance efficiency and accessibility for its users.
24. Preno
The video showcases a hotel property management software designed to streamline operations for accommodation providers. It aims to simplify tasks such as managing bookings, tracking guest information, and handling payments, making it an invaluable tool for hoteliers.
This Tech Platform Interface Tour effectively complements its purpose as a product demo explainer. The use of vibrant colors, clean lines, and simple shapes creates a visually appealing and engaging experience. The animation is smooth and fluid, guiding viewers through the software's features and functionalities in a clear and concise manner, acting as a Guided Tour. The minimalist approach ensures that the focus remains on the Tech Platform itself, allowing viewers to easily grasp its value proposition.
By combining a user-friendly interface with intuitive design elements, the video effectively demonstrates how this hotel property management software can empower accommodation providers to optimize their operations and enhance guest satisfaction. The Tech Platform Interface Exploration style not only captures attention but also effectively conveys the software's ease of use and efficiency, making it an excellent example of a product demo explainer video.
25. EfficientIP
This video follows meg and tom as they face the increasing threat of malware and ransomware attacks, highlighting the importance of dns security in protecting systems.
The Tech Platform Demo Showcase uses a clean and engaging visual style to explain how dns security, specifically efficientip dns security, acts as a gatekeeper for all client traffic intent, analyzing dns traffic in real-time and implementing adaptive countermeasures to mitigate security risks. The simple character designs and bold color palette make complex technical concepts easy to understand, while the use of icons and animation effectively illustrates the flow of data and the role of dns security in blocking threats.
Overall, the video's design effectively communicates the value of efficientip dns security in a clear and engaging way, making it an excellent product demo explainer video.
26. Shiftgig
Shiftgig specializes in connecting businesses with an on-demand workforce through their innovative mobile tech platform. This technology empowers hourly workers by offering flexibility and choice, while simultaneously providing companies with enhanced business agility.
The video acts as a Tech Platform Interface Presentation showcasing shiftgig's mobile tech platform and its benefits for both businesses and workers. The use of clean lines, simple shapes, and a limited color palette creates a visually appealing and easy-to-understand aesthetic. The animation is smooth and engaging, guiding the viewer through the process of using the platform. By focusing on key features such as claiming shifts, managing schedules, and accessing a diverse pool of workers, the video highlights the platform's user-friendly interface and its ability to streamline workforce management.
In conclusion, the video's design style effectively communicates the value proposition of shiftgig's on-demand workforce platform. The combination of clear visuals, concise messaging, and engaging animation creates a compelling narrative that resonates with both businesses and hourly workers.
27. 6sense
Companies strive to achieve predictable revenue growth and consistently meet their targets. 6sense empowers marketing and sales teams to work smarter, not harder, by leveraging account-level insights to effectively engage with potential buyers. The platform delves into the depths of the Dark Funnel, uncovering anonymous buyer behavior and identifying the right accounts that align with your Ideal Customer Profile (ICP) and are actively in-market. This Tech Platform Functionality Walkthrough provides a guided tour of the platform's capabilities.
The video's design style effectively complements its role as a product demo explainer. The use of bold colors and simple shapes creates a visually appealing and engaging experience. The animation is smooth and fluid, guiding viewers through the key features and benefits of this Tech Platform. By employing a minimalist approach, the video ensures that the focus remains on the core message, allowing viewers to easily grasp the value proposition of the platform.
In conclusion, the video's design style is well-suited for its purpose as a product demo explainer. The combination of clear visuals, concise messaging, and engaging animation effectively conveys the value of 6sense to potential customers. By highlighting the platform's ability to uncover anonymous buyer behavior and identify high-potential accounts, the video effectively demonstrates how 6sense can help businesses achieve predictable revenue growth. This guided tour effectively showcases the Tech Platform's features.
28. OpenText
This video showcases opentext's expertise in assisting organizations with their cloud migration journey. It emphasizes the challenges of moving large, complex workloads, decommissioning outdated applications, and archiving legacy data. Opentext solutions offer a compliant, cost-effective approach to accelerate this process with minimal disruption.
This Walkthrough Tech Platform Demo effectively conveys the message of seamless cloud transition. The use of contrasting colors, such as the deep blue background and white cloud icon, creates a visually striking representation of the move from on-premises infrastructure to the cloud. The animation of data migrating from servers to the cloud visually reinforces the concept of a smooth and efficient transition. The clean and minimalist design ensures that the focus remains on the core message of cloud migration and the solutions offered by opentext.
In conclusion, the Guided Tech Platform Tour design style effectively complements its message, making it an excellent product demo explainer. The use of clear visuals, concise messaging, and a focus on the benefits of opentext's solutions creates a compelling narrative that resonates with organizations seeking to embark on their cloud journey.
29. Avast
Avast business hub is a cloud-based security platform that helps businesses manage and protect their devices, data, and users. It offers a variety of features, including antivirus, firewall, email security, and patch management. Avast business hub is designed to be easy to use and manage, and it can be accessed from anywhere with an internet connection. This Tech Platform Overview provides a guided tour of the platform.
The video uses a modern, flat design style with bright colors and simple shapes. This makes it easy to understand and follow, even for viewers who are not familiar with cybersecurity concepts. The video also uses animation to bring the concepts to life and make them more engaging. For example, the video shows how avast business hub can be used to protect devices from malware, block phishing attacks, and keep software up to date. This Tech Platform tour will be helpful for new users.
Overall, the video is an effective way to explain the benefits of avast business hub. The use of simple language, clear visuals, and animation makes it easy for viewers to understand how the platform can help them protect their businesses. This guided tour of the Tech Platform is a must watch for all.
30. Avast
The video focuses on cybersecurity solutions for businesses, emphasizing the importance of protecting sensitive data and systems from cyber threats. Avast Business offers a comprehensive suite of tools and services designed to safeguard businesses of all sizes against malware, phishing attacks, and other online dangers. This Tech Platform Feature Guide provides a guided tour of the platform's features.
The video's isometric design style effectively conveys complex information in a visually engaging manner. The use of 3D elements and vibrant colors creates a sense of depth and dimension, while the clean lines and minimalist aesthetic maintain a professional and modern look. The isometric perspective allows viewers to easily understand the relationships between different components of the cybersecurity system, such as networks, devices, and data. This tech platform tour uses visuals to guide the viewer.
In conclusion, the video's isometric design style is an excellent choice for a product demo explainer video as it effectively communicates the value proposition of Avast Business cybersecurity solutions. The combination of clear visuals, concise messaging, and engaging animation creates a compelling narrative that resonates with the target audience. This tech platform uses animation to guide the viewer through the features.
Key Takeaways
a tech platformguided tourvideo is a digital walkthrough showcasing your platform's features, functionality, and user experience. it's a concise and engaging way to educate potential customers and onboard new users. think of it as a virtual tour guide, highlighting key areas and benefits of your platform. application: used for marketing, sales, onboarding, and support. what: a video demonstrating your platform's capabilities. where: hosted on your website, landing pages, social media, and knowledge base. how: through screen recordings, animations, voiceovers, and engaging visuals.
starting a tech platformguided tourvideo can feel overwhelming, but a structured approach makes it manageable. define your target audience: tailor the content and tone to their needs and understanding. choose a specific focus: don't try to cover everything; highlight key features or workflows. develop a script: outline the narrative, key points, and visual elements. select the right tools: screen recording software, video editing software, and potentially animation tools.
a successful tech platformguided tourvideo blends several key ingredients to create an engaging and informative experience. clear and concise narration: a friendly and informative voiceover guides viewers through the platform. high-quality screen recordings: capture smooth and visually appealing footage of your platform in action. visually engaging elements: use graphics, animations, and text overlays to highlight key features and benefits. background music and sound effects: enhance the viewing experience and create a professional feel.
before diving into production, define clear goals and objectives for your video. what do you want viewers to take away? increase product awareness: showcase your platform's capabilities and unique selling points. drive user adoption: encourage viewers to sign up and start using your platform. improve user experience: guide users through key features and workflows, reducing confusion and frustration. reduce support requests: provide clear and concise instructions, minimizing the need for user support.
motion graphics can elevate your tech platformguided tourvideo from informative to captivating. visualize complex concepts: simplify technical processes and make them easier to understand. highlight key features: draw attention to specific functionalities and benefits. create a dynamic and engaging experience: keep viewers interested and invested in the tour. reinforce your brand identity: use consistent colors, fonts, and animation styles to strengthen brand recognition.
storytelling can transform a dry technical demonstration into a compelling narrative that resonates with viewers. create relatable scenarios: show how your platform solves real-world problems and improves users' lives. introduce characters and personas: personalize the experience and make it easier for viewers to connect with the content. build a narrative arc: take viewers on a journey through your platform, highlighting key milestones and achievements. evoke emotions: connect with viewers on a deeper level by appealing to their aspirations, challenges, and desires.
creating an effective tech platformguided tourvideo requires attention to detail and adherence to best practices. keep it concise: aim for a video length of 2-5 minutes to maintain viewer engagement. focus on the user: highlight the benefits and value proposition from the user's perspective. use high-quality visuals and audio: ensure professional production values for a polished and credible presentation. include a call to action: encourage viewers to take the next step, such as signing up for a free trial or contacting sales.
an effective tech platformguided tourvideo goes beyond simply showcasing features; it tells a story, engages the viewer, and leaves a lasting impression. clarity: the video clearly explains the platform's purpose and functionality. engagement: the video captures and maintains the viewer's attention throughout. relevance: the content resonates with the target audience and addresses their needs. call to action: the video motivates viewers to take the next step, such as signing up or requesting a demo.
your tech platformguided tourvideo should seamlessly integrate with your overallbrand identityand messaging. visual consistency: use your brand colors, fonts, and imagery throughout the video. tone of voice: ensure the narration aligns with your brand personality and target audience. brand storytelling: incorporate your brand narrative and values into the video's storyline. call to action: align the video's call to action with your overall marketing goals and objectives.
slack, a popular team communication platform, utilizes engaging tech platformguided tourvideos to onboard new users and showcase key features. their videos use a combination of screen recordings, animations, and friendly narration to demonstrate how slack streamlines communication and improves team collaboration. this approach has contributed to slack's rapid user growth and widespread adoption.
a tech platformguided tourvideo is a digital walkthrough showcasing your platform's features, functionality, and user experience. it's a concise and engaging way to educate potential customers and onboard new users. think of it as a virtual tour guide, highlighting key areas and benefits of your platform. application: used for marketing, sales, onboarding, and support. what: a video demonstrating your platform's capabilities. where: hosted on your website, landing pages, social media, and knowledge base. how: through screen recordings, animations, voiceovers, and engaging visuals.
starting a tech platformguided tourvideo can feel overwhelming, but a structured approach makes it manageable. define your target audience: tailor the content and tone to their needs and understanding. choose a specific focus: don't try to cover everything; highlight key features or workflows. develop a script: outline the narrative, key points, and visual elements. select the right tools: screen recording software, video editing software, and potentially animation tools.
a successful tech platformguided tourvideo blends several key ingredients to create an engaging and informative experience. clear and concise narration: a friendly and informative voiceover guides viewers through the platform. high-quality screen recordings: capture smooth and visually appealing footage of your platform in action. visually engaging elements: use graphics, animations, and text overlays to highlight key features and benefits. background music and sound effects: enhance the viewing experience and create a professional feel.
before diving into production, define clear goals and objectives for your video. what do you want viewers to take away? increase product awareness: showcase your platform's capabilities and unique selling points. drive user adoption: encourage viewers to sign up and start using your platform. improve user experience: guide users through key features and workflows, reducing confusion and frustration. reduce support requests: provide clear and concise instructions, minimizing the need for user support.
motion graphics can elevate your tech platformguided tourvideo from informative to captivating. visualize complex concepts: simplify technical processes and make them easier to understand. highlight key features: draw attention to specific functionalities and benefits. create a dynamic and engaging experience: keep viewers interested and invested in the tour. reinforce your brand identity: use consistent colors, fonts, and animation styles to strengthen brand recognition.
storytelling can transform a dry technical demonstration into a compelling narrative that resonates with viewers. create relatable scenarios: show how your platform solves real-world problems and improves users' lives. introduce characters and personas: personalize the experience and make it easier for viewers to connect with the content. build a narrative arc: take viewers on a journey through your platform, highlighting key milestones and achievements. evoke emotions: connect with viewers on a deeper level by appealing to their aspirations, challenges, and desires.
creating an effective tech platformguided tourvideo requires attention to detail and adherence to best practices. keep it concise: aim for a video length of 2-5 minutes to maintain viewer engagement. focus on the user: highlight the benefits and value proposition from the user's perspective. use high-quality visuals and audio: ensure professional production values for a polished and credible presentation. include a call to action: encourage viewers to take the next step, such as signing up for a free trial or contacting sales.
an effective tech platformguided tourvideo goes beyond simply showcasing features; it tells a story, engages the viewer, and leaves a lasting impression. clarity: the video clearly explains the platform's purpose and functionality. engagement: the video captures and maintains the viewer's attention throughout. relevance: the content resonates with the target audience and addresses their needs. call to action: the video motivates viewers to take the next step, such as signing up or requesting a demo.
your tech platformguided tourvideo should seamlessly integrate with your overallbrand identityand messaging. visual consistency: use your brand colors, fonts, and imagery throughout the video. tone of voice: ensure the narration aligns with your brand personality and target audience. brand storytelling: incorporate your brand narrative and values into the video's storyline. call to action: align the video's call to action with your overall marketing goals and objectives.
slack, a popular team communication platform, utilizes engaging tech platformguided tourvideos to onboard new users and showcase key features. their videos use a combination of screen recordings, animations, and friendly narration to demonstrate how slack streamlines communication and improves team collaboration. this approach has contributed to slack's rapid user growth and widespread adoption.
Conclusion
Mastering user retention with Platform Tours
The digital landscape thrives on user engagement and retention. With countless tech platforms vying for attention, creating a seamless and informative user experience is paramount. guided tour videos have emerged as a powerful tool to achieve this, offering a dynamic and engaging way to introduce users to platform functionalities and foster long-term loyalty.
Need
The challenge lies in effectively communicating the value and intricacies of a tech platform to users with varying levels of technical expertise. Static tutorials or text-heavy guides often fail to capture attention and can leave users feeling overwhelmed or confused. This is where guided tour videos step in, providing a visually compelling and easily digestible format that caters to diverse learning styles.
Impact
Guided tour videos bridge the gap between initial user interest and sustained platform engagement. By showcasing key features, functionalities, and benefits in an interactive format, these videos empower users to quickly grasp the platform's potential and navigate its interface with confidence. This translates into reduced user frustration, increased adoption rates, and ultimately, improved user retention.
Application
The applications of guided tour videos extend across a wide spectrum of tech platforms, from software applications and online marketplaces to educational platforms and complex enterprise systems. For instance, a project management software can utilize a guided tour video to demonstrate task creation, team collaboration tools, and progress tracking features. Similarly, an e-commerce platform can leverage a video to showcase product listings, shopping cart functionalities, and secure payment gateways.
Onboarding
Onboarding new users is a critical phase in the user journey, and guided tour videos play a pivotal role in ensuring a smooth and positive experience. By providing a step-by-step walkthrough of essential features and functionalities, these videos empower new users to quickly become familiar with the platform and start deriving value from it. This not only reduces the learning curve but also fosters a sense of accomplishment and encourages continued exploration.
Engagement
Beyond onboarding, guided tour videos can be strategically integrated throughout the user journey to maintain engagement and promote platform exploration. For example, videos can be used to introduce new features, highlight advanced functionalities, or showcase use cases that inspire users to leverage the platform in innovative ways. This ongoing engagement fosters a sense of discovery and value, contributing to long-term user retention.
Support
Guided tour videos also serve as a valuable support resource, providing users with on-demand access to information and guidance. By addressing common questions or challenges through video tutorials, platforms can reduce the need for extensive customer support interactions and empower users to find solutions independently. This self-service approach enhances user satisfaction and reinforces the platform's commitment to user success.
Updates
As tech platforms evolve and introduce new features, guided tour videos offer an effective way to keep users informed and engaged. By creating updated video content that showcases the latest functionalities and enhancements, platforms can ensure that users are aware of the platform's full potential and continue to derive maximum value from it. This proactive approach demonstrates a commitment to user experience and fosters a sense of continuous improvement.
Customization
The effectiveness of guided tour videos can be further enhanced through customization. By tailoring video content to specific user segments or personas, platforms can provide a more relevant and engaging experience. For example, a video targeted towards beginners might focus on basic functionalities, while a video for advanced users could delve into more complex features and workflows. This personalized approach ensures that users receive the information most relevant to their needs and skill levels.
Analytics
Integrating analytics with guided tour videos provides valuable insights into user behavior and video effectiveness. By tracking metrics such as video views, completion rates, and user engagement, platforms can identify areas for improvement and optimize video content to maximize impact. This data-driven approach allows for continuous refinement of the user experience and ensures that guided tour videos remain a valuable tool for driving user retention.
