Video Marketing

SaaS Guided Tour Video Examples: 30 Fixes for Stalled Users

Introduction

A guided tour is for the user who already said yes

A new user signs up. They click around for a week. Then the logins thin out, and nobody sends an email to say why.

That user doesn't need another pitch. They already bought. They need a short walk through the product they pay for, aimed at the exact spot where they stopped.

This page is about tours for people already inside your product. For tours that win the first sale, see these product tour video examples.

The short answer: the SaaS guided tour videos that bring users back fix one stall at a time. Rewind replays what the old way cost, for users who forgot why they bought. Handrail walks one next step, for users stuck on what to click. Seatbelt shows the safeguard, for users who won't trust it with real data. Mileage shows the result, for users who can't see the payoff. The 30 examples below are sorted by the stall they fix.

Planning a guided tour?

Talk to the Advids team about style, budget and timeline before you write the script. Start with the one place your users stall.

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30 examples

SaaS Guided Tour Video examples

Fix 1 · Rewind

If users forgot why they bought, replay the old way first.

Six months in, nobody remembers the spreadsheet they escaped. A gym member forgets how stiff they felt in January. Your user forgets the mess your product replaced, and the renewal starts to look like a cost.

I call it the Rewind: a few seconds of the old way, played before the feature your user has stopped opening. Eight examples.

360Learning Software feature spotlight video

360Learning's tour is for L&D teams stuck running compliance training. It starts with the dread: box-checking courses that end in real damage.

What works here:

  • The cost is a chain. Box-checking leads to accidents, lost productivity and financial penalties.
  • Then the automation: re-enrollment filtered by location, role and certificate expiration, in a clean interface.
  • It ends on what an auditor asks for: employee status and certification in custom reports, plus automatic reminders and expiration alerts.

The move: Name the chore your user dreads, then show the setting that removes it. If the chore isn't on screen, the setting looks optional.

Papertrail Software feature spotlight video

Papertrail moves equipment safety inspections from paper to a digital record. The video opens on the paperwork and the legal risk behind it, before the platform appears.

What works here:

  • The risk comes first. Manual records and their legal exposure are on screen before any interface.
  • Then the routine gets lighter: inspection scheduling, mobile reminders and barcode or RFID tagging for quick data capture.
  • Green checkmarks and red indicators give status at a glance, with staff accountability built into each inspection.

The move: Open your next tour on the paperwork your user no longer does. If a long-time user can't name the old pain by second 15, add it back.

Dolbey Guided tour video

Dolbey sells dictation and transcription software to medical practices. The video starts with physician burnout from typing into Electronic Health Records.

What works here:

  • The cost is counted in the doctor's day: fewer patient visits and longer workdays.
  • The workflow is mapped. Dictated content is routed by priority and specialty, then sent for electronic signature.
  • It runs on devices clinicians already use, from phones to specialized recorders, and closes on a history that goes back to 1914 and Thomas Edison's dictation invention.

The move: Count the old cost in your user's own units: visits, hours, tickets. If the number isn't in their units, they won't feel it.

LexisNexis Guided software demonstration video

Nexis from LexisNexis turns information overload into research a business can act on. The video starts with the daily struggle of finding information you can trust.

What works here:

  • The pain is a list researchers know: vague web searches, paywalls, irrelevant data and fake news.
  • Color carries the change. Fragmented data in blue gives way to a confident red as the platform takes over.
  • Then the daily tools: alerts, personalized dashboards, custom reports and shareable analyses in one place.

The move: List the places your user looked before your product. Then show the one place they look now. If the list is shorter than 3, it isn't a pain yet.

Lightspeed Feature showcase video

Lightspeed Retail is a platform for growing retailers. Its video crosses out the daily headaches, like stockouts and manual orders, one by one.

What works here:

  • Kinetic type crosses out each problem and swaps in the fix: inventory, purchasing and multi-channel fulfillment.
  • Sales, stock and customer data show up in interface simulations, so decisions run on real-time numbers instead of guesswork.
  • It closes on the shopper: quicker checkout, mobile operations and customers treated like VIPs.

The move: Write your user's 3 worst weekly chores on screen, then cross each one out with the feature that fixes it. If you can't cross one out, cut it.

Scaleflex SaaS product tour video

The Scaleflex Visual Experience Platform organizes, optimizes and delivers images and video at scale. The tour opens on scattered digital assets and endless tasks.

What works here:

  • The chaos comes first. Then one AI-powered source of truth for every media file.
  • A split-screen before and after compares load times, so speed is shown, not claimed.
  • Global teams get one space for approvals, secure sharing and consistent brand use.

The move: Put a before and after side by side for the one metric your user reports on. If both halves look the same, pick another metric.

Fortinet SaaS onboarding video

Fortinet's video is for industrial teams joining IT and OT networks. It shows the attack surface growing before the Security Fabric arrives.

What works here:

  • An expanding hexagonal network shows how digital transformation exposes older OT systems.
  • Real stakes follow: manufacturing halts and oil spills.
  • Then one fabric from industrial edge devices to cloud-hosted analytics, with ZTNA, VPN and FortiNAC, plus secure remote access for authorized users.

The move: Show what happens on the factory floor when the risk lands, not just the alert. If the stake isn't physical, your user forgets it by renewal.

Centric Software Product demonstration video

Centric Software's video answers “What is PLM?” before it shows any product. It's a category explainer more than a tour, and it's here for one move: rebuilding the full picture of the work.

What works here:

  • Consumer goods come apart on screen, showing the lifecycle from concept design to retail.
  • PLM is framed as the single source of truth, with real-time visibility across the whole process.
  • It connects to systems teams already run, like ERP and PDM.

The move: If users only touch one corner of your product, show the whole lifecycle once, then point to their corner. If they can't find their step, label it.

Fix 2 · Handrail

If users don't know what to click next, walk them through one step.

Once they remember why they bought, the next stall shows up. They don't know which click comes next.

A handrail doesn't carry you up the stairs. It's there on the step you're standing on. I call it the Handrail: one next action, shown at the moment your user needs it. Eleven examples.

Gemini Faculty Fundamentals tutorial video

Google for Education's tutorial teaches professors one Gemini feature: image generation for class diagrams. It follows one biology lesson from confusion to a clear visual.

What works here:

  • It opens on the user's problem: “Are your students nodding, but secretly lost, when you discuss abstract concepts?”
  • Every click is named. Click “Create images,” then type a prompt for a flowchart labeled “DNA,” “RNA” and “Protein.”
  • Then a second try in a new style: a kitchen counter where a cookbook is DNA and a cake is Protein. It ends by sending you to gemini.google.com.

The move: Give your user the exact words to type, plus a second task to try alone. If they have to invent the input, they'll stop.

Workday Guidance support video

Workday's video promotes Workday Guidance, AI help that lives inside Workday. Interface cards and kinetic type carry it, set to music with no voiceover.

The move: If your product has built-in help, show the help card next to the task it explains. If the card could sit on any screen, it's too generic.

Blynk Onboarding #1 video

Blynk's video is the first in a numbered onboarding series that welcomes users to its IoT platform. It walks through the platform's dashboards and mobile app, set to music.

The move: Number your tours. “#1” tells a user there's a next one. If they can't tell which tour comes next, the series isn't doing its job.

NextGen Healthcare Guided software demonstration video

NextGen Healthcare's video shows patients how remote patient monitoring works, from home devices to the HealthBridge app to the doctor's dashboard.

What works here:

  • Patients track blood pressure, weight and glucose from home.
  • Data moves from the devices to the care team, so doctors can adjust treatment without frequent in-person visits.
  • Setup comes in four steps, from the HealthBridge app to pairing devices, so tech-hesitant patients can follow it.

The move: Turn your setup into 4 numbered steps or fewer. If it needs 5, make a second tour.

Wonolo Software walkthrough video

Wonolo connects businesses with pre-screened local workers. The walkthrough follows one job post from creation to the workers who fill it.

What works here:

  • Job posting is shown step by step, in UI motion graphics.
  • Worker profile cards show skills and experience, so employers choose before anyone arrives.
  • Then the repeat feature: “favorite workers,” so a business can rebook people it already trusts.

The move: End the tour on the feature that brings your user back next week. If the last screen is a one-time task, add the repeat one.

Softr Workflows automation video

Softr's video shows Workflows, its builder for automations. Nodes and icons in 2D motion lay out how an automation comes together.

The move: If a feature is a builder, show one finished automation, node by node. If the viewer can't say what it automates, the tour shows tools, not a task.

Jamf Self Service+ for macOS video

Jamf's 40-second video shows Self Service+ for macOS: one self-service portal for employees' apps and access.

The move: If your product lets users help themselves, show the portal they'll open, not the admin console. Under a minute is enough for one door.

Sana Learn Studio Card video

Sana's video introduces Studio Card in Sana Learn. Chat interfaces and card dashboards show the feature in motion, set to music.

The move: Name one feature per tour, the way Sana names Studio Card. If your title needs two feature names, make two tours.

Nedap Software demo video

Nedap's AEOS video shows one control: a Security Level slider that switches a building between modes like Normal, High Security and Fire.

What works here:

  • One slider covers very different days: a fire, a labor strike, a family event.
  • Color-coded windows, red for restricted and green for open, show the rule change at a glance.
  • Targeted levels keep the rest of the building running during a crisis.

The move: Find the one control your users forget exists. Build a tour that flips it in 3 situations.

Jira Service Management HR support video

Atlassian's video shows Jira Service Management helping HR teams handle employee support. 2D motion and interface animation explain the support automation.

The move: If a new team is adopting a tool another team already runs, like HR on a service desk, tour that team's first request. Not the whole product.

Viable Guided tour video

Viable turns customer feedback into answers. The tour opens on a support agent buried in feedback, then shows the platform built on GPT-3.

What works here:

  • The overload is one picture: an agent under a flood of feedback.
  • Feedback is ingested, aggregated, structured and tagged automatically.
  • Users ask questions in plain English and get answers back, as if from an expert co-worker.

The move: Show the question your user types and the answer they get. If the question takes training to write, rewrite it.

Fix 3 · Seatbelt

If users hold back their real data, show the safeguard first.

Knowing the next click isn't enough if they don't trust the product with real work. So they test it on dummy data and never move in.

Nobody reads the airbag manual. They just want to hear the seatbelt click. I call it the Seatbelt: the safeguard shown working, on the screen your user already opens. Six examples.

Amazon DynamoDB global tables video

AWS's video tells DynamoDB users about a new option: global tables with multi-Region strong consistency. It's a safeguard tour for people already on the product.

What works here:

  • It opens on scale: “More than a million customers” building on DynamoDB.
  • The safeguard is precise. Changes are synchronously replicated to at least two Regions, and reads return the most recent version of data.
  • It names the bad day. If a regional endpoint is unreachable, there's no data to reconcile and no recovery to run during failover.

The move: Name the bad day your safeguard covers, and say what your user won't have to do. If you only list features, the fear stays.

Dunhill Financial SaaS product walkthrough

Dunhill Financial's walkthrough starts on a personal dashboard for “Luke and Jen Smith,” then opens up the security behind it in 3D.

What works here:

  • The dashboard comes first: accounts, spending, financial goals and real-time alerts.
  • Then the layers: password protection, two-factor authentication and 256-bit encryption, animated as interlocking mechanisms.
  • Transport Layer Security and Next Generation Firewalls get on-screen text, plus visuals of independent security inspections.

The move: Show the safeguard behind the screen your user opens every day. If the security part has no picture, it reads as a promise.

Fraud.com SaaS product walkthrough

Fraud.com's video shows how its platform stops fraud without slowing down trusted customers.

What works here:

  • Identity verification is timed: under 15 seconds, using facial recognition with liveness detection.
  • A balancing scale carries the idea: security on one side, an easy experience for trusted users on the other.
  • Adaptive policy engines and existing tools feed one risk score.

The move: Put a time on your safeguard. If the safety step has no number, users assume it's slow.

Mandiant Product demonstration video

Mandiant Advantage Attack Surface Management maps every external asset a company has, known and unknown, including assets hosted by partners and suppliers.

What works here:

  • Discovery draws on over 250 integrated data sources.
  • Exposures become prioritized actions, with near-real-time monitoring and an “adversary mode” view of the company.
  • Dashboards show severity and status, inside the security processes teams already run.

The move: Show your user something you found that they didn't know they had. If the map shows only known assets, it proves nothing.

Trillium SaaS onboarding video

Trillium DQ for Big Data, from Syncsort (now Precisely), turns sprawling datasets into data a company can trust. The video follows data from raw input to verified insight.

What works here:

  • Data profiling and quality checks appear as steps, from raw input to verified output.
  • Validation and cleansing are on screen, so the viewer watches trust get built.
  • It ties data quality to the work that depends on it: governance and fraud detection.

The move: Show the check your product runs before the user sees a result. If they can't see the check, they'll redo it by hand.

Smartsheet Feature showcase video

Bridge by Smartsheet connects business systems that don't talk to each other. The video opens on a city grid of bottlenecks, then shows Bridge moving data across platforms.

What works here:

  • Scattered information flow is drawn as a city grid jammed with bottlenecks.
  • Bridge automates workflows and shares data across platforms, without custom code.
  • The payoff is accuracy and agility, so teams spend their time on new work.

The move: If users fear your product will break what they already run, show it connecting to that system. If the connection needs code, show the no-code path.

Fix 4 · Mileage

If users can't see the payoff, show the number your product moved.

Trust gets them using it. But at renewal, a new question arrives: what did this actually do for the team?

A car's odometer doesn't argue. It just shows the miles. I call it the Mileage: the screen that shows what your product did since your user last looked. Five examples. For more on this screen, see these dashboard tour video examples.

Rubrik SaaS onboarding video

Rubrik's video contrasts legacy backup job scheduling with its SLA Policy Engine. Cluttered manual screens give way to a few sliders.

What works here:

  • Recovery Point Objectives and retention policies are set with simple sliders.
  • Protection covers VMs, databases, files and operating systems, on premises and in AWS, Azure and Google Cloud Platform.
  • A clock face makes the claim: a 90% reduction in time spent managing backups.

The move: Put your result on one visual your user can screenshot. If it needs a legend, simplify it.

CareStack Product demonstration video

CareStack's Enterprise Analytics is for dental service organizations running many offices. The tour pulls data from every location into one view.

What works here:

  • An interactive map replaces scattered, manual reporting with a view of every office.
  • KPI dashboards and patient list builders, driven by conditional logic, target follow-ups that fill schedules and boost collections.
  • The close names the outcomes: staff performance, practice profitability and patient care.

The move: Build the tour around a list your user can act on today, not a chart. A list of patients to call is a reason to log in.

Emplifi Guided tour video

Emplifi Unified Analytics pulls social, commerce and care data into one dashboard. The tour runs on one story: a headphone launch that goes viral without the sales to match.

What works here:

  • Data from TikTok, Instagram, LinkedIn, campaigns and customer care sits in one view.
  • Real-time analytics spot the trend and the influencer behind it, and the brand answers with shoppable social content.
  • It closes the loop with care, turning frustrated customers into advocates.

The move: Run your tour on one scenario your user will face next month. If the scenario is generic, the numbers won't feel like theirs.

Kula Software demo video

Kula is an AI outbound engine for recruiters. The demo runs multi-channel outreach, then tracks every reply.

What works here:

  • Outreach runs across email, InMail and connection requests, with AI messages where recruiters pick the tone.
  • Opens, clicks and replies are tracked per candidate, so recruiters can predict their pipeline.
  • The Everywhere Chrome Extension sources from LinkedIn and GitHub, and SOC2 Type 2 and GDPR compliance answer the trust question.

The move: Show the metric your user's manager asks about, inside your product. If they have to export it, they'll stop opening the dashboard.

NETSCOUT SaaS product tour video

NETSCOUT nGenius Enterprise Performance Management promises “Visibility Without Borders.” The tour traces application traffic from client devices to data centers and multiple clouds.

What works here:

  • Glowing data paths show traffic crossing every boundary.
  • Color marks where performance degrades at the network edges, so triage and root cause start early.
  • On-screen text holds four measures: availability, reliability, responsiveness and quality.

The move: Name 4 measures or fewer on screen and keep them there. If your user can't repeat them, there are too many.

Pick your fix

Which fix does your stalled user need?

The short answer: ask one question. Where did your user stop: the reason, the next click, the trust or the payoff? The answer picks the fix. One fix per tour. If two stalls are common, make two short tours instead of one long one.

If your userUseDo thisExample to copy
forgot why they boughtRewindA few seconds of the old way, before the feature360Learning
doesn't know the next clickHandrailOne next action, with the exact words to typeGemini
won't trust it with real dataSeatbeltThe safeguard shown working, and the bad day it coversAmazon DynamoDB
can't see the payoffMileageOne result your user can screenshotRubrik

Now go back to the user who clicked around for a week, then stopped. Your product didn't change. The question in their head did.

The move: pull the users who haven't logged in for 30 days. Ask 5 of them where they stopped. Make one tour for the most common answer, and send it to all of them.

A sales tour gets the signature. A guided tour gets the renewal.

FAQ

SaaS Guided Tour Video Examples FAQ

What is a SaaS guided tour video?
A SaaS guided tour video is a short video that walks an existing user through one part of a software product they already pay for. It answers the question that made them stall, like what to click next or whether their data is safe. Google's Gemini tutorial, for example, walks professors through one prompt.
How is a guided tour video different from a product tour video?
A product tour video sells the product to a buyer who hasn't signed up yet. A guided tour video helps someone who already signed up get further inside it. Same format, different viewer. The tour for a buyer ends on a trial or a demo. The tour for a user ends on their next action in the product.
How long should a SaaS guided tour video be?
Most run 1 to 2 minutes. 21 of the 30 examples on this page fall in that range. The shortest is Jamf's Self Service+ video at 0:40, built around one portal. The longest is Kula's demo at 3:47. If your tour runs past 2 minutes, check whether it covers two stalls.
When should you show a guided tour video to an existing user?
At the moment they stall. That might be the first time they open a feature, a week of no logins, or the day a new feature ships. Put the tour next to the button it explains, or send it in the email that follows the silence.
How is a guided tour different from onboarding?
Onboarding gets a new user to their first result. A guided tour takes an existing user one step further: a feature they skipped, a setting they forgot, a report they never opened. For the first-week version, see these software onboarding video examples.
How many features should one guided tour cover?
One. A guided tour answers one stall, and one stall usually maps to one feature. Sana's video names one feature, Studio Card. Nedap's video shows one control, the Security Level slider, in three situations. If your tour needs two feature names in its title, split it.
Should a guided tour video use a voiceover?
It depends on where it plays. Inside the product, a user may be watching with the sound off, so on-screen text has to carry the steps. Workday, Blynk and Softr run their videos on music alone. A tutorial with exact steps to type, like Gemini's, benefits from a voiceover plus captions.
How do you announce a new feature to existing users with video?
Lead with what the feature changes in their day, then show it once, inside the screen they already use. AWS's DynamoDB video does this for existing customers: one new option, one bad day it covers. Chameleon's guide on how to announce new features covers the in-app side.
Can a brand explainer work as a guided tour?
Partly. A few examples here, like Centric Software's “What is PLM?” video, explain a category more than a product screen. That works when users only see one corner of your product and need the full picture. For the next click, a real interface beats a concept.
Should a guided tour show the product's interface or an animation?
Show the real interface when the point is the next click. Your user has to recognize the screen. Use animation when the point is something the screen can't show, like data replicating across Regions in AWS's video or security layers in Dunhill Financial's.
How do you measure whether a guided tour video helps retention?
Track the action the tour asks for, not the views. If the tour shows a report, count how many viewers open that report within a week. Then compare their logins over the next month with users who didn't watch. Fix the tour where viewers drop off.
How do you make guided tours for different user roles?
Make one short tour per role, and name the role in the first line. An admin and an end user stall in different places. Jira Service Management's HR video, for example, speaks to the HR team, not the IT team that already runs the tool.

Patterns from the analysis

SaaS Guided Tour Video Best Practices

Two of the tours above were broken down from their full transcripts: Google's Gemini tutorial and AWS's DynamoDB video. The other counts come from the written breakdowns of the 30 examples. Small samples, so read each count as what these videos did, not as market data.

Problem Open

Should a guided tour open on the user's problem?

Observation
360Learning opens on compliance dread. Dolbey opens on physician burnout. Viable opens on an agent buried in feedback. Gemini opens on students who are “nodding, but secretly lost.” Dunhill Financial opens on the dashboard instead.
Data
At least 9 of 30 open on the user's problem before any interface, going by their written breakdowns.
The move
If your user has forgotten the problem, open on it. If they feel it today, open inside the product.
Get-Started Line

How should a guided tour end?

Observation
Gemini ends on “OK, now it's your turn. Head over to gemini.google.com to get started!” AWS ends on “Get started today with Amazon DynamoDB global tables.” Both hand the user the next action in one line.
Data
2 of 2 transcripts end on a direct next step.
The move
End on the action, with the exact place to do it. “Your turn” beats a logo card.
Exact Input

How specific should a guided tour's steps be?

Observation
Gemini gives the full prompt, word for word, including the labels “DNA,” “RNA” and “Protein.” AWS names the exact guarantee: replication to at least two Regions, and reads that return the most recent data.
Data
2 of 2 transcripts give the user something exact to type or rely on.
The move
Write the exact input on screen. A user who has to invent the prompt stalls again.
Product Number

Should a guided tour show a number?

Observation
Rubrik shows a 90% reduction on a clock face. Fraud.com times verification at under 15 seconds. Mandiant cites over 250 data sources. Dunhill Financial names 256-bit encryption. AWS counts more than a million customers.
Data
5 of 30 written breakdowns name a specific product number.
The move
Give your user one number they can repeat to their boss. A number is what survives the renewal meeting.

How to plan

Where to use your SaaS guided tour video

Put the tour where the stall happens. Your users are already inside the product, so that's where most tours belong.

  • Next to the feature. A short tour beside the button it explains, the contextual help pattern.
  • Re-engagement emails. One tour for users who stopped logging in, aimed at the step where most of them quit.
  • Help center articles. The tour answers the question before a support ticket does.
  • Feature launches. One tour per new feature, sent to the users who'll use it.
  • Customer success calls. Send the tour before the call, and spend the call on their questions.

Longer lessons belong in product training videos. A guided tour is the one-step version.

How to find where your users stall

Every guided tour starts with a stall you can point to. Guessing makes a tour nobody needed.

  • Product analytics. Find the feature most users open once and never again.
  • Support tickets. Sort them by question. The top 3 questions are your first 3 tours.
  • Silent accounts. List users with no login in 30 days, and check the last screen they saw.
  • Renewal calls. Note what customers say they never used. That's a Rewind or a Mileage tour.

Then sort each stall into one of the four fixes above. The fix decides the first line of the script.

How to script a SaaS guided tour

Six decisions, in order. Each one narrows the next.

  • Stall. The one place this user stopped.
  • Fix. Rewind, Handrail, Seatbelt or Mileage.
  • Last line. The one action you want next. Write it first.
  • First line. The user's situation, in their words.
  • Steps. 4 or fewer, each one a screen they'll recognize.
  • Proof. One number, one safeguard or one result they can check.

For animated versions built for onboarding, these SaaS animated tutorials show the format at work. And when the tour introduces something new, borrow from these feature introduction videos.

SaaS guided tour video production process

Every guided tour runs through the same three stages. Knowing them keeps a project from drifting.

  • Pre-production. Set the stall, the fix, the user and the next action. Then the script, the storyboard, the budget and the timeline.
  • Production. Record clean product screens, or design and animate the interface. Record the voiceover if the tour plays with sound.
  • Post-production. Edit, add on-screen text that works muted, get feedback in one round, then cut versions for in-app, email and help center use.

Plan the series, not just one video. A software walkthrough covers the whole product. Guided tours cover it one stall at a time.

About the author

About Jai Ghosh

Jai Ghosh
Video Producer at Advids · LinkedIn

Jai Ghosh is a Video Producer at Advids, where he has planned and produced videos for B2B software and technology companies for 7 years. He works on product demos, explainer videos and brand videos, from the first script to the final cut, for clients from startups to enterprises.

Before Advids, Jai spent over 11 years in freelance media consulting, after starting out in digital journalism. He writes the Advids blog's breakdowns of product and demo videos, sorting real examples by the question each one answers for a buyer.

  • Focus: SaaS product demos, explainer videos and brand videos
  • Experience: 7 years at Advids, over 11 years in media consulting
  • Background: digital journalism

Connect with Jai Ghosh on LinkedIn