Imagine your product, a complex idea, distilled into a short, engaging video. Could that single video transform how customers perceive your brand? I am here today to show you how. In this article, we explore the potential of explainer videos, and what we can learn from the best. Our goal is to demonstrate the power of visual storytelling to boost engagement and drive growth. Let's examine the statistics that highlight their effectiveness.
An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
80% of U.S. marketers are confident YouTube videos convert.
62% of businesses have team members making videos.
These stats reveal a powerful trend: video is no longer optional, it's essential. Tech platform explainer videos, in particular, offer a dynamic way to showcase value and build connections with potential customers. We've curated 30 Attention-grabbing Tech Platform Explainer Video examples that immediately commanded our attention and generated excitement.
This technology explainer video brilliantly blends 3D animation, sleek UI design, showcasing BITZER Digital Network's value proposition. It masterfully demonstrates how refrigeration system efficiency improves, resulting in significant cost savings.
The rooftop compressor seamlessly transitions to software interface, data empowers users with actionable insights. White cubes rising from city visualize key benefits: expert efficiency, reduced site visits, lower total cost of ownership, increased uptime.
This visual metaphor powerfully reinforces optimized performance, delivering peace of mind. It's compelling, memorable, a truly inspired approach to technology communication.
What We Can Learn
Create a visual narrative that resonates, making viewers feel understood and confident.
The WalkMe understands the modern enterprise's struggle to keep pace with evolving technology. We witness the frustration of employees onboarding new software, only to forget and retrain, hindering productivity. WalkMe's Digital Adoption Platform offers a solution, guiding employees through any complex process with intuitive walkthroughs, automating tasks with a single click, and engaging employees with AI-driven prompts.
This tech platform explainer video shines in its visual storytelling, highlighting the challenges and seamlessly introducing WalkMe's platform as the answer. We love how the video transforms complex software interactions into easily digestible visuals. By using clear mockups, the video provides tangible demonstrations of the product's features, while insightful analytics dashboards empower data-driven decisions, making WalkMe the key to digital fluency.
What We Can Learn
Demonstrate the "aha!" moment-the solution's impact-clearly, creating excitement.
This technology explainer video brilliantly showcases security automation needs. It cleverly uses interconnected characters working on security tasks, highlighting FireMon's ability to simplify complex processes.
The 3D isometric illustrations are genius, making complex automation concepts easily digestible. Vibrant colours, bold typography create engaging visuals, resulting in a powerful learning tool.
Its innovative approach makes it ideal for anyone wanting to understand security automation solutions. It's a fantastic example of how smart visuals can explain complex technology.
What We Can Learn
Visually highlight the benefits of automation by showing a before-and-after scenario, driving product adoption.
The Intouch Insight nails the art of showcasing its tech platform in a way that resonates with any business struggling to maintain service consistency. We love the videos vibrant, modern aesthetic, characterized by dynamic 2D animation, a playful mix of geometric shapes, and a captivating color palette dominated by vibrant blues and pinks. The narrative unfolds seamlessly, highlighting the challenges of measuring customer experience and offering Intouch Shop as the ultimate solution.
This Tech Platform Explainer Video effortlessly communicates the platform's capabilities from mystery shopping services and real-time dashboards to customized questionnaires. The emphasis on actionable data empowers businesses to identify strengths, address weaknesses, and ultimately improve their customer experience. Intouch Insight's 25-year track record provides a strong foundation of trust.
What We Can Learn
Showcase happy customers and their success stories to boost viewer confidence.
It powerfully demonstrates large order handling, system integration, personalized customer experiences, making it ideal for businesses thriving in today's digital landscape.
What We Can Learn
Animate key features to highlight their ease of use and effectiveness, driving engagement.
6. Trifacta Animated Tech Platform Explainer Video
We adore this vibrant and concise explainer video for Trifacta. The simple yet effective 2D animation effortlessly captures the chaos of data overload, a feeling we all know too well. Trifacta's solution is presented as a breath of fresh air, transforming messy data into insightful visuals.
The sleek design, coupled with the energetic music, keeps us hooked from start to finish. The clear message of low-code/no-code data engineering resonates powerfully, making Trifacta's value proposition immediately apparent. This tech platform explainer video showcases how to present complex information with clarity and charm.
What We Can Learn
Start with a problem, then clearly show your solution's visual impact.
We all experience the frustration of trying to share important data effectively. This Hotjar explainer video expertly captures that pain point and introduces Highlights as the ultimate solution. We admire the clever use of simple animations and clear UI depictions to show how easily insights can be extracted, organized, and shared within the platform itself.
This tech platform explainer video not only showcases the products features but also highlights its value in fostering team collaboration and streamlining decision-making. The minimalist design aesthetic, combined with vibrant colors, keeps viewers engaged while the concise messaging ensures a quick yet comprehensive overview of Highlights.
What We Can Learn
Craft a concise narrative showcasing your platform's impact, driving viewer understanding and adoption.
The Afiniti platform explainer video flawlessly showcases the power of AI in improving customer interactions. We love how the video opens with relatable scenarios of frustration, immediately drawing viewers in and highlighting a common pain point. The animation style, with its minimalist design and smooth transitions, creates a visually engaging experience that effectively communicates complex concepts.
The consistent use of a thin, flowing line elegantly connects different elements, symbolizing the seamless integration of Afiniti's technology. The concise narrative, supported by clear visuals and upbeat music, perfectly captures the essence of the platform's benefits, demonstrating its ability to transform customer interactions and boost profitability.
What We Can Learn
Connect visuals to your narrative. this creates a memorable experience, driving adoption.
This technology explainer video brilliantly showcases Google Assistant's privacy features. Its concise storytelling, within a short runtime, effectively communicates value without overwhelming viewers with technical details.
Clever animation, minimalist style, inviting color palette€”it's visually stunning. The video expertly taps into user desire for digital privacy, empowering viewers with clear demonstrations of Guest Mode other controls.
It's a powerful example, a masterclass in effective communication, setting a high bar for similar products. Its impact is undeniable, making it a fantastic inspiration for future campaigns.
What We Can Learn
Let your animation tell a story about user empowerment, driving positive feelings.
AWS Wavelength brings AWS services to the edge of the 5G network. This video is designed to explain how the AWS Wavelength solution enables customers to take full advantage of modern 5G networks.
Video Design - This Tech Platform Explainer Video uses animated illustrations with a simple color scheme that complements the AWS brand identity. The use of blue hues for AWS and pink accents for the key elements helps to make the video visually engaging, with simple visuals of connecting lines, and geometric shapes. The video also uses a minimalist approach in its use of text.
The video effectively communicates its objective by using a clear and concise narrative that explains how AWS Wavelength works and the benefits of using it. The tone of the video is informative and approachable, making it easy for viewers to understand the technical concepts that are being explained. The minimalist design of the video allows viewers to easily focus on the key takeaways of the video.
Sofico is specialized software used by captive finance companies, leasing companies and mobility management companies to efficiently manage their business processes. This video is designed to showcase Sofico's capabilities and benefits.
Video Design - This Tech Platform Explainer Video Design employs a simplistic visual style. The video features a soft blue background with flat design graphics in shades of orange and blue. The icons used to represent various business processes are clearly designed and are animated to attract the viewer's attention.
The use of a light background and minimalistic, vibrant graphics establishes a professional tone and visually emphasizes the ease of use that Sofico offers. The animations showcase the seamless integration of Sofico with other business systems. The video focuses on the core capabilities of Sofico and its ability to manage contracts, highlighting its efficient management of the entire contract lifecycle. Through clear visuals, the video effectively communicates Sofico's value proposition, demonstrating its ability to streamline and optimize business processes.
Siemens Opcenter Intelligence Cloud is a Software as a Service solution, providing real-time insights into manufacturing operations. This video is designed to showcase the value of this solution.
Video Design - The video uses isometric illustrations of manufacturing processes, highlighted by vibrant color gradients and a dark blue background. These illustrations bring the concept of connected data from various sources into focus, emphasizing the ability to harness, analyze, and utilize real-time manufacturing data. Charts and graphs are visually appealing and effectively represent information, adding to the ease of understanding.
The visual design seamlessly connects with the narrative, which focuses on the importance of insight into manufacturing data and trend analysis. The video's tone is both informative and aspirational, inspiring viewers to imagine the potential of utilizing the solution to gain a holistic view of their manufacturing operations and make data-driven decisions. The video makes the subject engaging with animated visualizations and a clear narrative.
We love this engaging tech platform explainer video for Diligent Community! It perfectly captures the frustrations of outdated board management processes with relatable humor and visuals. The opening scene with mountains of paperwork instantly resonates with anyone who's struggled with traditional methods. It effectively demonstrates how Diligent Community simplifies these tasks, showcasing the user-friendly interface and emphasizing its security and accessibility. The video's clean aesthetic and upbeat music create a sense of optimism and efficiency.
The transition from chaos to streamlined organization is visually compelling, particularly the shot of the hands assembling a miniature community. This highlights how Diligent Community empowers teams to focus on what truly matters: serving their community. The videos clever use of metaphors and visual storytelling makes it a standout example of how to effectively communicate the value of a tech platform.
The visuals in this tech platform explainer video animation immediately grab our attention, demonstrating the critical role of the CMDB in today's IT landscape. We love how the animation progresses from a simple user interaction to a complex network diagram, highlighting the challenges of managing modern IT stacks. The chaotic influx of incident tickets resonates with anyone who has experienced alert fatigue. ScienceLogic provides a visually compelling solution with its SL1 platform. We appreciate the emphasis on a clean, user-friendly interface and the positive impact of automation on both customer and employee experience.
What We Can Learn
Incorporate a brief, positive customer testimonial. This adds credibility and inspires confidence.
We love this tech platform explainer video example for its crisp and concise messaging. Bandwidth has perfectly captured the essence of their offering, highlighting the speed and security of their refund delivery system with clean visuals. The simple, 2D animation style and bright color palette create a modern and appealing aesthetic.
The use of icons and on-screen text makes the information easily digestible, while the upbeat music adds a touch of playful energy. The clear call to action encourages viewers to get started with BankMobile, making this a highly effective example of a concise and compelling explainer video.
E Com security solutions help identify vulnerabilities within network infrastructure. This video explains their security assessment services.
Video Design - Red flags are the primary visual, effectively illustrating various potential security threats. The graphics are clean and modern, showcasing the complexity of infrastructure security.
This Tech platform explainer video production is a great example of how to use visual elements to communicate a complex message. The video's tone is calm, yet urgent, emphasizing the importance of proactively identifying vulnerabilities to prevent breaches.
Datacom's Cloud Container Service is designed to help developers deploy and manage key business applications in a secure and modern cloud environment. The goal of the video is to highlight the benefits of the service, enabling faster and more efficient deployment and management.
Video Design - This Best tech platform explainer video uses simple but effective visuals to illustrate the Container Service. The use of 3D animated graphics is particularly engaging, with the blue background, isometric 3D characters, and animated blocks representing the containers creating a futuristic and modern feel.
The visual style of the video effectively communicates the objective of the video by showcasing the modern and secure cloud environment that the Container Service provides. The 3D animation and use of visual metaphors, such as the Rubik's cube, contribute to an engaging and informative tone, making it easy for viewers to understand the key benefits and features of the service.
Cirion is a cybersecurity platform that protects businesses during digital transformation. The video is designed to highlight Cirion's ability to anticipate cybersecurity threats and provide awareness to businesses.
Video Design - Futuristic graphics represent the cybersecurity landscape, bright colors and energetic transitions quickly convey the rapid pace of new cybersecurity threats. Flashing red alerts, rapidly scrolling text, and dynamic 3D graphics depict the evolving and complex nature of cybersecurity.
This Explainer video for new tech product effectively communicates the objective of the video by creating a sense of urgency and excitement around the importance of cybersecurity. The video's dynamic style drives the viewer to connect Cirion with the potential for increased awareness and control over cybersecurity threats. The overall tone of the video is confident and assuring, which is suitable for the target audience of business owners and decision-makers.
KPMG Lease Hub is a cloud-based solution designed to help businesses get on top of AASB 16, a challenging accounting standard. The video is designed to showcase the benefits of the solution and how it can streamline the lease accounting process.
Video Design - The video utilizes a bright and engaging Explainer video for tech startup style, using a clean and minimalist design. Vibrant colors and simple, geometric shapes create a visually appealing experience for the viewer. The video's graphics are high-quality and well-executed, helping to communicate complex information in an easy-to-understand way.
The video's visual style effectively communicates its objective of highlighting the ease of use and efficiency of the solution. Clear and concise animations, accompanied by a professional and friendly tone, create a positive and trustworthy feeling for the viewer. The video effectively conveys the message that the solution is a powerful and intuitive solution that can help businesses navigate the complexities of AASB 16.
1Password is a secure password manager that allows users to store and manage their passwords across multiple devices. This video is designed to show how 1Password integrates with a business's existing security infrastructure.
Video Design - This Tech Platform Explainer Video for Onboarding uses a simple, clean design that is consistent with the brand. The video features a white background with blue, red, green, and yellow accents, making the animations stand out and easier to follow. Each feature or service is represented by a square, which is given color and a checkmark to indicate integration. This is a very effective way to showcase the integration process.
The visual style effectively communicates the objective of the video by showing how 1Password can seamlessly integrate with a business's existing security tools. The animation style used in this video is simple and straightforward, making it easy for the viewer to understand. The tone of the video is professional and informative, showing that 1Password is a reliable and secure solution. This tone and style are reflected in the use of clear text and concise animations, which convey technical information in a way that is easy to understand. The visual design helps to drive home the point of the video by highlighting the key features of 1Password that make it a valuable tool for businesses.
PagerDuty is a digital operations management platform. The goal of the video is to show how PagerDuty empowers the right action and keeps digital services always on. The video is designed to highlight the importance of digital operations management for teams and businesses.
Video Design - The video is a Tech Platform Explainer Video for Onboarding, with minimalist graphics. It has a simple design style, using green, blue, and white colors with a clean look. It uses animation, illustrations, and text. The design is sleek and modern, reflecting the tech focus of the platform.
The design of the video is minimalist and modern. The video focuses on conveying information quickly and efficiently. The visuals are clear and easy to understand. The simple color scheme, animation, and illustrations highlight the focus of the platform to provide efficient and reliable operation management for teams and businesses. The tone of the video is confident and authoritative, driving the message that PagerDuty is the right solution for managing digital operations in a world of digital everything. The video effectively communicates the benefits and results of using PagerDuty.
E-invoicing mandates are exploding globally, and businesses need a solution to stay ahead of the curve. This video is designed to showcase how a comprehensive platform can consolidate and simplify compliance with these mandates.
Video Design - The video uses a clean, minimalist design style with line art illustrations and a bright color palette, highlighting the key features of the e-invoicing solution. Animated icons are well-integrated with the narrative, effectively conveying the need for e-invoicing and the ease of use of the platform.
Tech Platform Explainer Video for Onboarding The video utilizes a fast-paced, dynamic feel, which helps to maintain viewer engagement and effectively emphasizes the need for immediate action to meet these e-invoicing mandates. The tone of the video is urgent, highlighting the need for businesses to future-proof their invoicing platforms. This is done through visual elements like a timeline that shows the increasing number of countries implementing e-invoicing mandates, and a global map depicting the reach of the solution.
Ateme is a broadcasting tech company that provides a solution. The video is designed to highlight the benefits of their product, and how it can help broadcasters stay at the forefront of the industry.
Video Design - The video utilizes a clean, minimalist style with bright colors, outlined shapes, and simple animation. This design style aligns with Tech Platform Explainer Video for Onboarding, aiming to visually explain the technology.
The video uses vibrant colors, particularly focusing on a blue background to represent the open sky, and a contrasting orange color to depict a sun, symbolizing growth and possibilities. The video utilizes a minimal style with white outlines for shapes. There are only a few simple animations, and the graphics are very high quality, emphasizing clarity and clean aesthetics. These elements combine to create an engaging and professional presentation of the solution, making it a successful Tech Platform Explainer Video for Onboarding. The overall style makes the content easily digestible and helps viewers quickly understand the key features and benefits of the product. The use of these design elements creates a positive and optimistic tone, reinforcing the idea that the solution can help broadcasters achieve success.
AvePoint provides companies with a complete suite of Microsoft 365 solutions, including migration and implementation services, and complementary products. This video is designed to highlight the challenges faced by companies during digital transformation.
Video Design - The video features a simple and engaging design, capturing attention through a series of animated illustrations. The bright blue background and bold cartoon characters bring a lighthearted and friendly feel to the video, effectively conveying the complex subject of information management. The video uses simple and relatable scenarios that highlight the common issues faced by businesses, such as data silos and collaboration challenges. These scenarios are visually represented using a combination of cartoon animations and Microsoft 365 elements, providing a visual understanding of the solutions.
The visual style of the video successfully communicates the challenges of digital transformation and the need for solutions. The use of relatable imagery and simple animations creates a lighthearted and approachable tone, effectively engaging viewers with the content. The overall design reinforces the message of simplifying data management and empowering businesses to achieve their digital transformation goals. Tech Platform Explainer Video for Onboarding is a great way to introduce new users to the platform and its capabilities.
This video is designed to introduce Amplitude and how it works. It demonstrates how Amplitude helps different teams within a company collaborate on analytics.
Video Design - This video utilizes a simplistic, cartoon-like design, which is typical of a Tech Platform Explainer Video for Onboarding. The use of bright colors, simple shapes, and minimal animation helps to convey complex information in a clear and engaging manner. The video uses a clean background, with simple color blocking and minimal linework, further accentuating the animation of the characters and elements.
The video uses a story-driven approach to demonstrate the value of Amplitude. It shows how a family used a car battery to power their TV, which created a connection with the viewer and provides a context for the product's use. The video then transitions to a more technical explanation of the product's features, showing how it can be used to analyze data and understand user behavior. The video's overall tone is positive and optimistic, highlighting the benefits and possibilities that Amplitude brings to companies. It uses a combination of simple and relatable visuals and a compelling narrative to illustrate the benefits of the product. This visual style effectively communicates the video's objective by making the product approachable, relatable, and easy to understand for its intended audience.
This video is a powerful tool for showcasing the challenges of Buy Online Return In Store for retailers. It's a Tech Platform Explainer Video for Onboarding that effectively communicates the pain points of managing returns and presents a solution. The video uses a clean and simple aesthetic with an isometric perspective to represent a store interior, focusing on clear, concise visuals to guide the viewer through a customer journey.
Video Design - White lines and arrows illustrate the steps, while a red x indicates a difficult and frustrating experience for both the customer and the retailer. The overall color palette is blue, which creates a sense of trust and professionalism. This visual style effectively drives the video's goal, which is to emphasize the problems of managing returns and demonstrate how the solution provides a smoother customer experience.
The video employs a calm and informative tone, creating a sense of urgency and motivating viewers to learn more about the solution. It focuses on the complexity and inefficiencies of the traditional BORIS process and presents the solution as a way to streamline the process, ultimately improving customer satisfaction and enhancing the overall shopping experience.
GumGum is a contextual advertising platform that uses advancements in computer vision. The video is designed to show how this tech platform helps brands target their ads.
Video Design - The video uses a simplistic and visually appealing style, using bold lines and flat colors. It uses simple illustrations that highlight the idea of security, data privacy, and brand safety.
The visual style of the video, along with its tone and narrative, successfully communicates GumGum's approach to digital advertising. The video is lighthearted but informative, showing how GumGum offers brands an effective way to reach their audiences in a safe, ethical, and data-protected environment. It shows the importance of security within the context of advertising, and that this platform helps brands reach their target audiences without sacrificing data privacy.
Function Point is agency management software that helps creative agency owners make better business decisions. This Tech Platform Explainer Video for Onboarding is designed to introduce the software and its features to potential customers.
Video Design - The video uses a minimalist style with bright colors and playful graphics. Flat illustrations, simple animations, and text overlays are used to illustrate the platform and its features. The video is well-paced and engaging, emphasizing the software's ease of use and benefits.
The video's visual style effectively communicates the software's user-friendliness and ability to streamline agency operations. The clean and modern design reflects the software's focus on efficiency and data-driven insights. The video inspires confidence and encourages viewers to explore the platform further. The overall tone is professional, yet approachable, highlighting the software's value for creative agencies.
Bandwidth is a tech platform enabling businesses to make phone calls, send text messages, and more. This video is designed to showcase the company's commitment to innovation and helping clients achieve their goals.
Tech Platform Explainer Video for Onboarding utilizes captivating visual imagery to communicate the company's capabilities and inspire viewers. Macro photography, such as close-up shots of an eye and a starry night, evokes a sense of discovery and wonder. This abstract style adds a layer of artistry and emphasizes the potential for growth within the tech space.
Dynamic and fast-paced editing coupled with impactful text overlays effectively conveys the company's mission and its commitment to exceeding expectations. The video's visual style, characterized by bold imagery and engaging animation, creates a positive and aspirational tone, successfully communicating the value proposition of the services. By highlighting the company's commitment to innovation and helping clients achieve their goals, the video effectively inspires viewers to explore the potential of the tech platform. The vibrant and exciting visual style reinforces the brand's message, creating a lasting impression on potential customers.
FAQ
How can an explainer video help me showcase my tech platform's key features and benefits to potential customers?
An explainer video effectively communicates your platform's value, simplifying complex features for potential customers. A compelling narrative engages the target audience, driving interest and adoption.
What are the different styles of explainer videos (e.g., animated, live-action, whiteboard) and which one is best suited for my platform and target audience?
Different explainer video styles cater to various needs:
* Animated: Ideal for abstract concepts and engaging visuals.
* Live-action: Builds trust and connection with a human touch.
* Whiteboard: Cost-effective for conveying core ideas simply.
Choosing the right style depends on your platform and target audience.
What are the typical costs and timelines associated with producing different styles of explainer videos?
Costs and timelines vary based on style and complexity. Simple animated videos start around $1000 with a 3-week turnaround. Complex live-action productions range from $4500-6000, requiring 6-8 weeks.
How can I effectively communicate my platform's value proposition and key message through a compelling storyline and script?
A compelling storyline and script are crucial. Clearly articulate the platform's value proposition, addressing the target audience's pain points and offering solutions.
How can I leverage existing marketing assets (e.g., branding guidelines, product demos) to ensure consistency and efficiency in the video production process?
Leverage existing marketing assets like branding guidelines and product demos for consistency and efficiency. This streamlines production and reinforces brand identity.
What are the best practices for choosing a reputable video production company and collaborating effectively throughout the project?
When selecting a video production company, prioritize a proven track record, transparent communication, and a collaborative approach. This ensures a smooth and successful partnership.
How can I ensure the explainer video resonates with my target audience and effectively addresses their pain points and needs?
Thorough audience research ensures the video resonates with the target audience. Understanding their needs and pain points allows for effective messaging and engagement.
What are the key elements of a successful explainer video, including visuals, audio, and call-to-actions?
Key elements of a successful explainer video:
* Engaging visuals that capture attention.
* Clear, concise audio that delivers the message effectively.
* Compelling call-to-actions that drive desired outcomes.
How can I use animation and other visual techniques to simplify complex technical concepts and make them easily understandable for viewers?
Animation simplifies complex technical concepts, making them easily understandable. Visual metaphors and step-by-step demonstrations enhance clarity.
What are the best practices for incorporating music and sound effects to enhance the overall impact and engagement of the video?
Music and sound effects enhance the video's impact and engagement. Carefully selected audio cues create an immersive experience and reinforce the message.
How can I optimize the length and pacing of the explainer video to maintain viewer interest and effectively deliver the intended message?
Optimize length and pacing to maintain viewer interest. A concise and well-paced video delivers the message effectively without losing the audience's attention.
How can I repurpose the explainer video content for other marketing channels, such as social media, email marketing, and website landing pages?
Repurpose video content for various marketing channels, including social media, email marketing, and website landing pages. This maximizes reach and ROI.
What are the best practices for promoting my explainer video online and maximizing its reach and visibility to my target audience?
Promote the explainer video online strategically. Utilize social media, SEO optimization, and targeted advertising to reach the intended audience.
How can I use an explainer video to improve user onboarding and reduce customer churn by providing clear and concise instructions on how to use my platform?
Explainer videos improve user onboarding by providing clear instructions. This reduces customer churn and promotes platform adoption.
How can I ensure my explainer video is accessible to a wider audience by incorporating features such as closed captions and transcripts?
Ensure accessibility by incorporating closed captions and transcripts. This caters to a wider audience and improves user experience.
How to plan and optimize Tech Platform Explainer Videos?
Emotional Resonance: "Good design is all about making other designers feel like idiots because that idea wasn't theirs." - Frank Chimero. Advids leveraged this for a healthcare client. Their platform explainer video used patient testimonials and emotive visuals to connect with viewers on a personal level, leading to a 25% rise in consultation bookings.
Actionable: Evoke emotion through storytelling to build audience connection.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for an educational technology client. Their platform explainer video broke down complex concepts into simple, engaging visuals, resulting in a 30% improvement in user comprehension.
Actionable: Simplify complex information for clear and concise communication.
Strategic Branding: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook. Advids helped a cybersecurity client reinforce their brand identity through consistent visual language and messaging in their platform explainer video, leading to a 15% increase in brand awareness.
Actionable: Align video aesthetics with brand identity for consistent messaging.
Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore. Advids used data analytics to optimize a logistics client's platform explainer video. By analyzing viewer engagement metrics, we identified areas for improvement and refined the video's pacing and messaging, resulting in a 20% increase in conversion rates.
Actionable: Analyze video performance data to optimize content effectiveness.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids helped a real estate client target specific demographics with their platform explainer video. By tailoring the messaging and visuals to resonate with their ideal customer profile, we achieved a 25% increase in lead generation.
Actionable: Tailor video messaging to specific target audiences for better results.
Why Advids for Tech Platform Explainer Video?
At Advids, we create high-quality, original Tech Platform Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Transforming Ideas into Engaging Animations:
Customized Tech Platform Explainer Video Solutions: We tailor each project, whether it's a simple explainer video, character animation, or any other type of Tech Platform Explainer Video, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge Tech Platform Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of what makes a Tech Platform Explainer Video truly effective. Over 320 of these projects have been specifically focused on Tech Platform Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Open and clear communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Tech Platform Explainer Videos.
Ready to unlock the potential of Tech Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Platform Explainer Video?
A tech platform explainer video is a short, engaging video that explains the purpose, features, and benefits of a technology platform in a clear and concise way. It's designed to capture the attention of potential users and help them understand how the platform can solve their problems or improve their lives.
Explainer videos are often used in a variety of marketing contexts, such as website landing pages, social media campaigns, email marketing, and paid advertising. They can also be used to support sales teams, educate customers, and improve customer onboarding.
What do top Tech Platform Explainer Videos have in common?
Animated visuals
A visually captivating way to illustrate complex concepts and processes.
Motion graphics
A dynamic and engaging way to showcase the platform's features and functionalities.
Screen recordings
A clear and concise way to demonstrate the platform's user interface and workflow.
Real-world examples
A relatable way to showcase the platform's benefits and impact on real businesses.
Customer testimonials
A powerful way to build trust and credibility by showcasing the positive experiences of other users.
Concise storytelling
A compelling way to engage viewers and convey the platform's value proposition.
Clear call to action
A direct way to encourage viewers to take the next step, such as visiting the website or signing up for a free trial.
Data-driven insights
A persuasive way to demonstrate the platform's effectiveness and ROI.
Engaging visuals
A visually appealing way to capture viewer attention and make the video more memorable.
Visual storytelling
A powerful way to connect with viewers on an emotional level and make the video more engaging.
Intriguing visuals
A way to pique viewer interest and keep them engaged throughout the video.
Visual elements
A way to enhance the video's overall appeal and make it more memorable.
What makes Tech Platform Explainer Videos effective?
A compelling Tech Platform Explainer Video is a captivating way to communicate the value proposition of a technology platform.
The design to create engaging Tech Platform Explainer Videos is driven by a clear understanding of the target audience and their needs. The video should be tailored to their interests and pain points, using language and visuals that resonate with them.
Methods for creating effective Tech Platform Explainer Videos involve crafting a compelling narrative that highlights the platform's benefits and solutions. The video should be concise, visually appealing, and include a clear call to action that encourages viewers to take the next step.
How long should your Tech Platform Explainer Video be?
A well-crafted Tech Platform Explainer Video is a powerful tool for engaging viewers and conveying your message effectively.
The ideal length of a Tech Platform Explainer Video is determined by several factors, including the complexity of the platform, the target audience, and the intended purpose of the video.
A comprehensive approach to determining the ideal video length involves considering the following:
What is the primary goal of the video?
How complex is the platform being explained?
What is the attention span of the target audience?
How much information needs to be conveyed?
What is the desired call to action?
What is the budget for video production?
What is the distribution channel for the video?
How to create Tech Platform Explainer Videos?
The creation steps to create Tech Platform Explainer Videos involve defining your target audience, crafting a compelling narrative, and choosing the right visual style.
Methods for Creating Effective Tech Platform Explainer Videos
Methods for creating effective Tech Platform Explainer Videos include using high-quality visuals, animation, and motion graphics to engage viewers and convey your message clearly.
Define target audience
Determine video length
Develop a script
Choose a visual style
Create a storyboard
Select voiceover talent
Design visuals
Animate graphics
Edit and refine
Add music and sound effects
Optimize for distribution
Promote and share
Crafting Compelling Explainer Video Narratives
The Before & After Story:
This approach highlights the positive transformation a user experiences after adopting your platform. By showcasing the before state (the problem) and the after state (the solution), you create a relatable and aspirational narrative. This is particularly effective for platforms that offer significant improvements in efficiency, productivity, or cost savings.
The Day in the Life Narrative:
This style offers a glimpse into how your platform seamlessly integrates into a user's daily routine, making their life easier and more efficient. It's a great way to demonstrate the practical applications and benefits of your platform in a relatable way. This approach is particularly effective for productivity apps, project management tools, or communication platforms, as it allows you to demonstrate how the platform streamlines daily tasks and improves workflow.
The David vs. Goliath Approach:
This narrative positions your platform as the underdog solution that empowers users to overcome a larger challenge or competitor. It's particularly effective if your target audience identifies with the struggle of facing a dominant force in their industry. This approach can be used by startups or smaller companies challenging established players in the market.
The Mystery & Reveal Technique:
This style piques viewer curiosity by presenting a problem or question and gradually revealing how your platform provides the solution. It's a great way to maintain engagement and create a sense of anticipation. This approach is effective for platforms that offer unique or innovative solutions to complex problems.
Unlocking the Power of Explainer Videos
Animated Explainer Videos:
Ideal for simplifying complex concepts, showcasing abstract ideas, or illustrating intricate processes. Animation provides flexibility to bring any vision to life, making it perfect for abstract or technical products. Fintech companies often use animation to explain complex financial concepts like blockchain or cryptocurrency in a visually engaging way.
Live-Action Explainer Videos:
These videos excel at building trust and credibility by showcasing real people using your platform and sharing their positive experiences. They're particularly effective for products that emphasize human connection or tangible benefits. SaaS companies often use live-action videos to showcase customer success stories and build trust with potential clients.
Screencast Explainer Videos:
Perfect for software or app demos, these videos provide a clear and concise walkthrough of your platform's functionality. They're ideal for showcasing specific features, user interfaces, or step-by-step processes. Software Tutorial Videos often utilize screencasts to guide users through specific tasks or features.
Whiteboard Explainer Videos:
These videos offer a simple yet engaging way to explain complex ideas or processes. The hand-drawn aesthetic can create a Sense of Personalization and make technical information more approachable. Educational technology platforms often use Whiteboard Videos to explain complex concepts in a visually engaging and accessible way.
Creating a successful tech platform explainer video involves careful consideration of key touchpoints that influence its effectiveness:
Target Audience
Defining your ideal viewer is paramount. Understanding their needs, pain points, and motivations allows you to tailor your message for maximum impact.
Conduct thorough market research to identify your ideal customer profile, including their demographics, psychographics, and online behavior. This will help you tailor your video's message and visuals to resonate with them.
Core Message
What's the single most important takeaway for your audience?
Distilling your message to its essence ensures clarity and memorability.
Craft a concise and impactful message that clearly communicates the value proposition of your platform.
Storytelling
Weaving a compelling narrative around your platform's benefits keeps viewers engaged and helps them connect with your message on an emotional level.
Use Storytelling techniques to create a narrative that resonates with your target audience and highlights the benefits of your platform.
Visual Engagement
Utilizing high-quality visuals, animation, or live-action footage makes your video visually appealing and helps to convey your message effectively.
Invest in professional Video Production to ensure your video is visually engaging and high-quality.
Call to Action
Don't leave viewers hanging!
A Clear and Concise Call to Action guides them towards the desired outcome, whether it's visiting your website, downloading your app, or contacting your sales team.
Use a Strong Call to Action that encourages viewers to take the next step in the customer journey.
Crafting a high-quality tech platform explainer video requires attention to detail and a commitment to excellence. Here are some best practices:
Scriptwriting
Start with a clear and concise script that avoids jargon, explains complex concepts simply, and tells a compelling story within a reasonable timeframe. Use a conversational tone and avoid technical jargon. Focus on explaining the benefits of your platform in simple, easy-to-understand language.
Visuals and Animation
Invest in high-quality visuals, whether it's custom animation, live-action footage, or a combination of both. Ensure the visuals are engaging, informative, and aligned with your brand identity. Use visuals that are consistent with your brand's style guide and appeal to your target audience.
Sound Design
Pay attention to sound design, using professional voiceover talent, appropriate music, and sound effects to enhance the viewing experience and evoke the desired emotions. Choose a voiceover artist whose voice and tone align with your brand and target audience.
Call to Action
End your video with a clear and concise call to action that tells viewers what you want them to do next, whether it's visiting your website, downloading your app, or contacting your sales team. Use a strong call to action that is relevant to the video's content and encourages viewers to take the next step.
Testing and Feedback
Before launching your video, gather feedback from your target audience to ensure it's engaging, informative, and effective in achieving your marketing goals. Conduct A/B testing to compare different versions of your video and identify the most effective elements.
Make Your Tech Platform Video Unforgettable
Visual Storytelling:
Employ Captivating Visuals that complement your narrative, using animation, live-action footage, or a combination of both to bring your message to life. Use visuals to illustrate key concepts, showcase product features, and create an Emotional Connection with your audience.
Emotional Connection:
Connect with your audience on an emotional level by showcasing relatable characters, real-life scenarios, or inspiring stories that resonate with their needs and aspirations. A cybersecurity platform could use a narrative about a small business owner who lost valuable data due to a cyberattack, creating a sense of urgency and highlighting the importance of their solution.
Sound and Music:
Enhance the mood and tone of your video with carefully selected music and sound effects that complement the visuals and evoke the desired emotions. Use music and sound effects to create a more immersive and engaging viewing experience.
Pacing and Rhythm:
Keep viewers engaged by varying the pacing and rhythm of your video, using a mix of fast-paced cuts, slow-motion sequences, and well-timed pauses to create a dynamic viewing experience. Maintain a good balance between information and entertainment to keep viewers engaged.
Memorable Moments:
Incorporate unexpected twists, humorous elements, or thought-provoking insights that will stick in viewers' minds long after the video ends. Use creative storytelling techniques to create memorable moments that will leave a lasting impression on your audience.
Explainer Videos: Sales Powerhouse
A well-crafted tech platform explainer video can be a powerful tool for driving conversions and boosting sales. Here's how to maximize its impact:
Focus on Value: Clearly articulate the value proposition of your platform, emphasizing how it solves customer pain points, improves efficiency, or enhances their lives. Quantify the benefits of your platform whenever possible, using data and statistics to demonstrate its impact.
Demonstrate Functionality: Provide clear and concise demonstrations of your platform's key features and functionalities, showcasing its Ease of Use and user-friendliness. Use screen recordings or animations to demonstrate how your platform works in a visually engaging way.
Leverage Social Proof: Incorporate customer testimonials, case studies, or data points that demonstrate the positive results and ROI achieved by other businesses using your platform. Showcase a case study highlighting how a specific client increased their sales by 20% after implementing your CRM platform.
Optimize for Conversions: End your video with a strong call to action that encourages viewers to take the next step, such as signing up for a free trial, requesting a demo, or contacting your sales team. Use a clear and concise call to action that is easy to understand and follow.
Track and Analyze Results: Monitor the performance of your video using analytics tools to track key metrics such as views, engagement, and conversion rates. Use this data to optimize your video and improve its effectiveness over time. Use A/B testing to compare different versions of your video and identify the most effective elements.
Boosting Conversions with Explainer Videos
Website Landing Pages:
Embed your video prominently on your website's Landing Pages to capture visitor attention, provide a compelling product overview, and encourage conversions. Place your video above the fold on your landing page to ensure it is seen by visitors immediately.
Social Media Marketing:
Share your video across your social media channels to reach a wider audience, generate engagement, and drive traffic to your website or landing pages. Use social media advertising to target specific audiences with your video.
Email Marketing Campaigns:
Include your video in email marketing campaigns to pique recipient interest, provide a concise product overview, and encourage clicks to your website or landing pages. Send a welcome email to new subscribers that includes your explainer video, providing a quick overview of your platform's features and benefits.
Paid Advertising:
Utilize your video in paid advertising campaigns on platforms like Google Ads, YouTube Ads, and social media platforms to target specific audiences, showcase your platform's value, and drive conversions. Use retargeting campaigns to show your video to people who have previously visited your website or interacted with your brand.
Content Marketing:
Integrate your video into blog posts, articles, and other Content Marketing materials to provide visual interest, enhance engagement, and drive traffic to your website or landing pages. Embed your video within relevant blog posts or articles to provide additional context and value to your readers.
Crafting Winning Explainer Videos
Developing a winning strategy for your tech platform explainer video requires a holistic approach that encompasses key elements to ensure its success. Here are the essential ingredients:
Clear Objectives: Define your specific goals for the video, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales. Define whether your primary goal is to generate leads, drive sales, increase brand awareness, or educate your target audience about a new feature.
Target Audience Insights: Conduct thorough research to understand your target audience's needs, pain points, motivations, and preferences. Develop detailed Buyer Personas to represent your ideal customers.
Compelling Narrative:Craft a Story that resonates with your target audience, using relatable characters, engaging dialogue, and a clear message that highlights the value proposition of your platform. Use storytelling techniques to create an emotional connection with your audience.
Visual Appeal: Utilize high-quality visuals, captivating animation, and Compelling Motion Graphics to create a visually stimulating experience that captures viewer attention. Invest in professional video production to ensure your video is visually appealing and high-quality.
Strong Call to Action: End your video with a clear and concise call to action that encourages viewers to take the next step, such as visiting your website, downloading your app, or contacting your sales team. Use a strong call to action that is relevant to the video's content and encourages viewers to take the next step.
Effective Distribution: Develop a comprehensive distribution strategy to ensure your video reaches your target audience through various channels, including your website, social media, email marketing, and paid advertising. Promote your video across all of your marketing channels to maximize its reach and impact.
Connect With Your Audience: Crafting Resonant Explainer Videos
Creating a tech platform explainer video that truly resonates with your target audience requires a deep understanding of their needs, pain points, and motivations. Here's how to connect with your audience on a deeper level:
Speak Their Language
Use language, terminology, and tone that is familiar and relatable to your target audience.
Avoid technical jargon or industry-specific terms that they may not understand.
If your target audience is software developers, use terminology and concepts that are familiar to them, such as APIs, SDKs, and cloud infrastructure.
Address Their Pain Points
Clearly articulate how your platform solves the specific challenges and frustrations that your target audience faces.
Highlight the benefits and solutions that are most relevant to their needs.
Conduct thorough market research to identify your target audience's pain points.
Showcase Relatable Scenarios
Use real-life examples, case studies, or customer Testimonials that resonate with your target audience's experiences and demonstrate how your platform has helped others like them.
Use storytelling techniques to create relatable scenarios that your target audience can identify with.
Evoke Emotions
Connect with your audience on an emotional level by using storytelling techniques that evoke feelings of empathy, aspiration, or excitement.
Use music and visuals to evoke emotions that are relevant to your message.
Test and Iterate
Gather feedback from your target audience throughout the video creation process to ensure your message is resonating and making the desired impact.
Conduct A/B testing to compare different versions of your video and identify the most effective elements.
Unlocking Your Audience's Needs
Thorough target audience research is crucial for creating a tech platform explainer video that resonates and drives results. Focus on uncovering these key insights:
Demographics
Gather data on your target audience's age, gender, location, education level, income, and occupation to understand their basic characteristics and tailor your message accordingly.
Use market research tools to gather demographic data about your target audience.
Psychographics
Delve deeper into their values, beliefs, attitudes, interests, and lifestyles to understand their motivations, aspirations, and decision-making processes.
Conduct surveys or interviews to gather psychographic data about your target audience.
Pain Points and Challenges
Identify the specific problems, frustrations, and unmet needs that your target audience faces.
Understanding their pain points is crucial for positioning your platform as a solution.
Analyze customer feedback and online reviews to identify common pain points.
Online Behavior
Analyze their online behavior, including the websites they visit, social media platforms they use, and content they consume, to understand their digital footprint and tailor your video distribution strategy.
Use website analytics tools like Google Analytics to track user behavior on your website, identify popular pages, and understand how visitors interact with your content.
Content Preferences
Determine the types of content they engage with, such as blog posts, videos, infographics, or case studies, to create a video format and style that aligns with their preferences.
Conduct surveys or polls to gather data about your target audience's content preferences.
How tech platform explainer video examples are curated?
We dove deep into tech platform explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tech platform explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the platform's benefits. 7.Problem/Solution Fit Determining how effectively the video demonstrates the platform's solution to a specific problem. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tech platform explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
