In the dynamic landscape of mobile applications, capturing user attention and driving conversions is paramount. App developers and marketers constantly seek innovative ways to showcase their offerings and engage their target audience. Animated app videos have emerged as a powerful tool to achieve these goals, offering a compelling and visually engaging medium to communicate the value proposition of an app.
With the increasing demand for engaging and informative app experiences, animated app videos have become an indispensable tool for app developers and marketers. By harnessing the power of animation, storytelling, and strategic marketing, these videos can effectively captivate audiences, drive conversions, and foster user loyalty. Let's dive in and explore 30 inspiring examples of animated app videos that exemplify these principles.
VISA makes it easy to create mobile payment solutions. This video is designed to show how VISA can be used to enhance the customer experience.
Video Design - This Animated App Video highlights the functionality of digital wallets. The design is simple, clean, and modern, and the video transitions between the mobile app and laptop screens with smooth animations.
This Animated App Video is an engaging and easy-to-understand introduction to VISA Digital Wallets. The video uses simple visuals and bright colors to make the content easily accessible. The design style is straightforward and focuses on functionality, with icons, text, and animations to illustrate the key concepts. It effectively demonstrates the value proposition of VISA Digital Wallets and encourages viewers to learn more.
In this animated app video, the four-step implementation process of Algolia unfolds effortlessly, making even complex technical aspects feel approachable. We all appreciate the thoughtful use of mockups and UI elements, illustrating how each stage contributes to a superior search experience. The animation seamlessly guides us through the process, culminating in analytics tracking and AI optimization. It leaves us inspired to elevate our own product videos with such engaging storytelling and visual clarity.
We admire the clever way this app animated video introduces the Reddit mobile app. The vibrant 2D animation brings a sense of excitement and fun to the viewing experience. The video's playful narrative, featuring an alien landing and a diverse range of communities, captivates the audience.
The simple UI mockup demonstration seamlessly integrates within the animated story, highlighting the app's key features. We all see how effortlessly Reddit connects people with shared interests. The upbeat music and quirky sound design further enhance the overall appeal.
What We Can Learn
Let your animation tell a story that resonates with your target audience.
The Capital One animated app video for user acquisition masterfully blends functionality and aesthetic appeal. We all appreciate a streamlined process, and this video effortlessly demonstrates how the Auto Navigator app simplifies car financing. From pre-qualification to test drives, the video clearly outlines the steps, reassuring viewers that they are in control. The upbeat music and smooth transitions keep the pace engaging, while the focus remains squarely on the user experience.
The subtle details, like the heart icon indicating saved vehicles, add a touch of personalization. Seeing the blue car glide effortlessly through the rows of white cars reinforces the idea of finding the perfect vehicle without the usual hassle. Capital Ones commitment to transparency shines through, making this a compelling example of a user-focused app video.
What We Can Learn
Subtly highlight key features; this builds excitement and desire.
SilverCloud is a digital mental health platform designed to improve mental health and well-being. The video is designed to showcase the app's interface and features to potential users.
Video Design - The video uses a clean and simple Animated App Video for Product Demo style. It features a bright color palette of blue, green and orange, with a minimalistic design. The animations are smooth and engaging, and the graphics are high quality.
The visual design of the video effectively communicates the objective of the video. The bright color scheme and minimalistic design create a friendly and approachable tone, which is appropriate for a mental health platform. The video uses simple animations to highlight the key features of the app and engage the viewer.
In this animated app video for feature highlight, we admire how Lulu Money seamlessly connects with its audience by showcasing relatable scenarios. The animation cleverly depicts the stress of managing finances across borders, capturing the emotional burden of supporting loved ones from afar. The video brilliantly transitions from these common anxieties to the Lulu Money app as a solution. The apps user-friendly interface, highlighted through clean mockups, emphasizes ease of use. We love the clear and concise message: Money, Whenever, reflecting the app's core value proposition.
The videos strength lies in its ability to transform complex financial processes into a digestible and engaging narrative. By showcasing the convenience and speed of the Lulu Money app, the creators have not only highlighted its features but also conveyed the emotional reward of providing timely support. The optimistic music and vibrant visuals further amplify the sense of relief and connection the app offers, making it a compelling example of a well-executed animated explainer video.
What We Can Learn
Demonstrate ease of use; inspire confidence and immediate action.
Mint is a personal finance app that helps people manage their money. This video is designed to show how the app can be used to track spending and budget for the future.
Video Design - This Animated App Video for Social Media highlights Mint's intuitive and easy-to-use interface. The video showcases various features, including monthly spending categories, budgeting recommendations, and detailed transaction information.
The video's visual style effectively communicates the objective of demonstrating how Mint helps users manage their finances. The clear and concise animations, combined with the user-friendly interface showcased in the video, establish a sense of ease and control. Mint's visual design aims to reassure the user that their financial situation is manageable and that the app can provide the necessary tools for achieving financial goals.
Medtronic specializes in medical devices, including insulin pumps. This video helps users upgrade their insulin pump via a software upgrade and the Medtronic Diabetes Updater app.
Animated App Video for Social Media - The video uses simple, clean graphics that clearly illustrate the steps involved in upgrading the insulin pump. The video features a bright and cheerful color palette with flat design elements, making it both appealing and easy to understand. The animations are simple but effective, making it easy to follow the process. The graphic design of the video uses a minimal aesthetic, which is typical of the brand.
The visual style of the video helps to communicate the objective of the video by making the process of upgrading the insulin pump seem simple and straightforward. The clear and concise animations make it easy to follow the steps involved, and the bright and cheerful color palette makes the video engaging and informative. The video uses a calm and reassuring tone to put viewers at ease. It emphasizes the ease of the upgrade process, highlighting how the app makes it accessible. This approach is effective in communicating the benefits of the product to potential users.
The dynamic use of color and motion in this animated app video is truly inspiring. The strategic choice of vibrant colors like orange and blue helps to capture the viewer's attention and create an engaging visual experience. The movement of shapes and lines is fluid and purposeful, seamlessly guiding the viewer through the narrative. This video effectively demonstrates that animation can be a powerful tool for communicating complex concepts in an exciting and engaging way.
The video's strength lies in its simplicity and clarity. Ateme+ avoids technical jargon, focusing instead on conveying its core message: providing a solution to complex challenges. The key takeaway is that Ateme+ offers a path towards growth and success, making it an enticing option for businesses seeking a reliable and innovative partner. The video is a great example of how animation can be used to effectively communicate a brand's values and vision.
The constant stream of unexpected situations and problems in the workplace can feel overwhelming, but the right solution can help you navigate the choppy waters. **HR Acuity** is your anchor, providing a robust platform to manage employee relations cases with ease. It's a centralized hub where you can track every case, run thorough investigations, and uncover trends that might otherwise slip through the cracks.
Imagine having a clear view of your organization's employee relations landscape, allowing you to anticipate and mitigate potential risks. **HR Acuity**'s intuitive platform enables you to build a more transparent and trusting environment for your employees, fostering a positive and productive work environment.
In this Animated App Video, Schneider Electric unveils the remarkable capabilities of its EcoStruxure platform with a brilliant use of 2D animation. We admire how the video transforms intricate technical concepts into easily digestible visuals. From QR code integration to AI-powered analytics, the story unfolds with clarity and precision. It's a compelling testament to how effective design can transform a technical subject into an engaging viewing experience.
The video skillfully demonstrates the practical applications of EcoStruxure. It showcases the platform's ability to improve continuity of service through real-time condition monitoring, smart alerts, and remote operation tools. The emphasis on safety and optimized maintenance underscores the value proposition for businesses. We all recognize the importance of reducing costs and maximizing uptime, and this video elegantly illustrates how EcoStruxure achieves both with data-driven insights.
In this Animated App Video, we appreciate how CareATCs services are brought to life, showcasing the core benefits through a visual narrative. The video dynamically portrays each key aspect of their healthcare solution, from personal health assessments to primary care clinics, while maintaining a consistent and engaging aesthetic.
CareATC's message resonates throughout healthcare doesn't have to be complex. The videos use of 2D animation and bright colors simplifies the complexities of healthcare management, creating an approachable and informative experience for potential clients. We love how the video effectively translates abstract concepts into concrete visuals, adding significant value to CareATCs brand presentation.
We admire how this animated app video effortlessly explains the intricate workings of Google's vast data center network. Through captivating 2D motion graphics and a clear voiceover, complex concepts like petabits per second and network redundancy become instantly understandable. We love the creative visualizations, like the entire Library of Congress being transferred in less than a tenth of a second, which truly highlight the scale of Google's innovation.
In a world increasingly reliant on cloud computing, Googles commitment to building a robust and resilient network is expertly showcased. The introduction of Jupiter and Andromeda, alongside their network diagrams, demystifies this technological marvel. The smooth transitions and upbeat electronic music further enhance the video's modern aesthetic and leave viewers with a sense of confidence in Google's infrastructure.
We admire this animated app video for Western Digital, flawlessly showcasing the crucial role of storage in the automotive industry's rapid evolution. The blend of 2D and isometric elements creates a visually stunning experience, effortlessly conveying complex information about data management and device lifetime.
The sleek animations, particularly the futuristic car dashboard and the visualization of WAF, hold our attention from start to finish. We love how effectively the video explains technical concepts like Write Amplification Factor and its impact on storage device longevity, making it relevant and engaging for automotive engineers and tech enthusiasts alike.
The sheer creativity of this animated app video for Freshdesk Contact Center immediately grabs your attention. It masterfully depicts the common struggle of navigating complex customer data. We appreciate how efficiently this animated explainer gets its message across.
The visual metaphor of the overflowing hourglass and the neon-lit UI perfectly illustrates the pain and its solution. The upbeat music and simple character design make this video both entertaining and informative, showcasing the value of post-call transcripts. This kind of visual storytelling is what makes a product demo truly memorable.
We love the way this animated app video seamlessly blends storytelling with clear product demonstration. From the relatable opening scene of an overwhelmed IT admin to the clean and modern UI animations, the video captures attention and effectively communicates the value of ManageEngine Endpoint Central. The vibrant visuals and upbeat music create a positive and engaging experience.
This approach not only showcases the product's functionality but also resonates with the target audience by addressing their pain points. We see how easily the software can alleviate daily IT burdens, allowing businesses to focus on what matters most growth. The video leaves viewers with a clear understanding of how ManageEngine Endpoint Central empowers IT teams and boosts overall business efficiency.
The visual storytelling in this animated app video for landing page immediately captures our attention, demonstrating how to bring technical details to life. We appreciate the use of real-world footage combined with motion graphics to clearly explain the hill assist functionality. The presenter adds a personal touch, enhancing the credibility of the message.
The color palette, featuring Volvos signature yellow, creates a strong visual identity. Ascendum Makina effectively communicates the value of their offering by showcasing the hill assist in action, leaving us with a deep understanding of its benefits on challenging terrain. The brisk pace and upbeat music add to the overall energy and memorability of the video.
What We Can Learn
Keep it snappy; a fast pace keeps viewers engaged.
FireMon's solution automates security operations, going beyond zero touch. Their animated app video effectively explains these automation levels. The video uses a clean, modern style with a white background, bright flat graphics, and a vibrant color scheme of green, orange, blue, and grey.
Video Design - The graphics are simplistic, with bold fonts and clean lines. This visual style breaks down complex automation into distinct levels, represented by colorful squares, making it easy to understand. The minimalist animation and clear visuals contribute to the video's aesthetic appeal.
The video clearly demonstrates that FireMon's solution offers more than just automation, it's a comprehensive approach that provides flexibility and confidence. The professional and informative tone, achieved through simple, clean, and engaging visuals, makes it ideal for technical audiences.
PagerDuty is a digital operations management platform that helps companies manage their real-time operations. This video is designed to highlight the importance of fast response and efficient management in a digital world.
Video Design - The video features a simple and clean design, bright and eye-catching colors. It is a great example of Animated App Video Example that uses various graphic elements to illustrate the value proposition of the product. Animated icons, simple graphic representation, and a minimal color palette help to create a modern, engaging, and informative video that effectively communicates the key features of the product.
The video's visual style effectively conveys the product's goal of helping companies manage their real-time operations. The fast-paced animation, minimal text, and use of graphics help to create a sense of urgency and importance, reinforcing the message that every second matters in a digital environment. The video's tone is professional and confident, indicating expertise in the field of digital operations management. The video uses bold graphic design elements to showcase the product's ability to effectively manage the critical aspects of a digital business.
This App Video is designed to explain how retailers can save time and money with more efficient waste classification and compliance. It's a modern and engaging approach, using clean, simple lines and bright, bold colors.
Video Design - The video uses a blue-green color palette for the backgrounds, balanced by orange to help the audience remember the brand. The visual design elements simplify complex processes into easy-to-understand visuals that appeal to a wide audience.
The use of simple line art and bright colors creates a cheerful and optimistic tone, emphasizing the positive benefits of this solution. By showing retailers how this innovative solution can help them streamline their operations, the video effectively communicates the value proposition and drives viewers to learn more.
We love Back Market's cheeky approach to highlighting the environmental impact of new phones, especially in the clever use of mystery and mock-leaks. The video flawlessly builds anticipation for a groundbreaking new phone, then masterfully subverts expectations by revealing a refurbished iPhone. We admire the emphasis on real-world impact, showing how refurbished tech offers a sustainable solution to e-waste.
In just 35 seconds, we see the journey from hyped-up product launch to environmental consciousness. The vibrant visuals, punchy music, and compelling statistics leave a lasting impression. This animated app video for social media is a winning combination of clever marketing and environmental advocacy.
What We Can Learn
Build anticipation with a relatable problem, then reveal your app as the solution.
Shiftgig connects businesses with hourly workers, through a mobile platform. The video is designed to promote the company and its service.
Video Design - The video uses clean, simple, and minimalist style, with bright colors. Hand interaction within the graphic design creates a clean, bold, and engaging feel. The video uses a combination of animation, graphic design, and text to convey the information effectively. The visuals clearly demonstrate the process of connecting businesses with the on-demand workforce.
The visual style effectively communicates the objective of the video, which is to showcase the user-friendly mobile platform. The video uses simple visuals, and minimal text, which creates a clear and concise message. The use of bright and engaging colors, and a simple hand animation, makes the video very appealing and easy to understand. The video creates a friendly and approachable tone, which suggests the platform is easy to use, and will make the workforce feel comfortable. Animated App Video for Social Media is a great way to showcase the platform's features and benefits.
Strata is a leading security company providing a flexible consumption model for the cloud. This video is designed to introduce their innovative approach to cloud security, eliminating the need for complex licensing and rigid bundles.
Video Design - The video utilizes a captivating animated style, featuring clean and modern graphics. Servers, databases, and firewalls are animated being added to the cloud, which is visually appealing and effectively conveys the key concept. Bright colors and simple shapes make this an engaging Animated App Video for Social Media, targeting a technical audience.
The animation and straightforward graphics effectively communicate the core message, emphasizing the ease and agility of the cloud security model. The minimalist animation and clear visual language make the video approachable and engaging for the intended audience. The positive tone of the video reflects confidence in the solution and its ability to overcome the challenges associated with traditional security models.
Yggdrash is a third generation blockchain protocol designed to tackle scalability and utility issues. This video is a powerful tool to showcase the Yggdrash structure, explaining how it solves problems facing current blockchains.
Video Design - The video uses a clean and minimal animated style, depicting the Yggdrash architecture with tablets and simplified graphics. It employs a monochromatic color palette, predominantly white and black, with accents of green for highlight. This simple yet effective animation style is easy to follow and clearly demonstrates the concept of stem chains and branch chains.
This video is a perfect example of Animated App Video for Social Media, as it provides a concise explanation of the Yggdrash structure, making it accessible to a wide audience. The overall tone of the video is professional and informative, highlighting the potential of Yggdrash to improve blockchain performance.
MCI provides code modernization solutions. This video is designed to promote the company's ability to quickly and securely convert outdated legacy code to newer code languages.
Video Design - The video is an Animated App Video for Social Media. It features a simple, clean, and modern visual design. The video uses minimal graphics but features a clear animation style that conveys the functionality of the product. The use of white circles with blue outlines and shadows creates a clean and organized layout for the video. Green lines representing the flow of information connect the different graphics and elements, providing a visual pathway for the viewer.
The video's visual style effectively communicates the objective of the video by using simple, clear graphics and animation to illustrate the process of code refactoring. This straightforward approach makes the product's functionality easy to understand. The tone of the video is professional and informative, making it suitable for a technical audience. The video's design makes it engaging and visually appealing while emphasizing the key benefits of MCI's solutions.
Syncsort helps businesses own, access, and analyze data. This video showcases the company's cloud solution, highlighting its ability to move, manage, and analyze data. The video is designed to explain the product and its benefits for businesses.
Video Design - This Animated App Video for Social Media uses a minimalist design style with bright colors and simple shapes. Icons visually represent key elements of data management, creating a visually appealing and engaging experience. Animation highlights the main points, keeping the viewer interested.
The video's simple graphics and animation make it easy to understand, conveying the value of the product to businesses. The tone is professional but not overly serious, highlighting the benefits in a fun and engaging way, encouraging viewers to explore the product further.
AdHive is a platform that automates social video advertising using AI and blockchain technology. It saves time and effort for advertisers.
Video Design - The video uses a clean and modern design style with a minimalist color scheme of blue, green, yellow, and orange, providing a contrast against the dark background. Simple but effective animation conveys the message about the benefits of AdHive, symbolizing automation with a robot arm shaking hands with a human. Gears and play buttons symbolize the platform's technological advancement.
Animated App Video for Social Media showcases the features of the platform. The video successfully communicates its goal of showcasing AdHive's ability to automate social video advertising with a fun and engaging tone. The design style effectively highlights AdHive's core features and benefits through the visual representation of the platform's technology. The video does not overwhelm viewers with information, instead, it uses simple visuals to convey the message.
Comarch offers technology solutions for the oil and gas industry. This video is designed to showcase the benefits of implementing its solutions, and how it improves customer engagement.
Video Design - The video features a simple, colorful animated style with flat illustrations, making it visually appealing. The animation style is playful, and the graphics are high quality. The video uses a bright color palette with bold outlines to emphasize the content and visuals. These design elements make it an engaging Animated App Video for Social Media.
This Animated App Video for Social Media clearly demonstrates the value and benefits of using Comarch's technology. The animated style communicates the message with a friendly and approachable tone, making it easy to grasp and understand the benefits. This animation style is perfect for engaging with Comarch's target audience.
Rx EDGE helps companies reach patients making healthcare choices in the pharmacy. The video is designed to highlight the benefits of this program by showing how it reaches and educates prospective patients.
Video Design - The video features a simple, clean and modern visual style. Bold colors like red, blue, and green grab the viewer's attention. It showcases engaging elements, like the animated man walking through the pharmacy and the animated drug bottle floating through the air. The simple, clean animation style makes the video easy to understand and visually appealing.
Animated App Video for Social Media is a powerful tool for reaching a large audience. The bright color palette and animation style create a cheerful and positive tone for the video. The video shows the solution at the shelf reaching millions of prospective patients in the pharmacy. The video's overall message is that the program is a unique and effective way for companies to reach potential customers. The video leaves the viewer with a positive feeling, encouraging them to explore how the program can help their company reach its target audience.
Logicom offers IT solutions for businesses transitioning to the cloud. This video is designed to highlight the benefits of partnering with Logicom to provide customers with the right IT solution.
Video Design - The video is an Animated App Video for Social Media, featuring a simple, clean design style. The video uses a minimalist color palette, with bright green and white colors. The visuals are simple yet effective, with clear lines, sharp angles, and distinct graphics.
The clean design style and minimal use of text create a video that is both informative and engaging. The use of icons and graphics help to illustrate the key points of the video, making it easy for viewers to understand the message. The visual style of the video conveys the benefits of Logicom's solution with a professional yet approachable tone. The video effectively communicates the need for a reliable IT solution for businesses transitioning to the cloud, making it clear how Logicom's partnership can meet these needs.
FAQ
How can animated app videos help explain my complex product simply?
Animated app videos clarify complex products by visually showcasing functionality and highlighting key features, increasing user comprehension and engagement.
What are the different styles of animated app videos?
Animation styles range from simple 2D to complex 3D, including character animation, whiteboard explainer videos, and kinetic typography. Each style offers a unique approach.
How do I choose the right animation style for my app?
Consider your target audience and app's purpose when selecting a style. A game might use vibrant 3D, while a business app might benefit from a minimalist 2D approach.
What are the typical costs associated with producing an animated app video?
Costs vary based on complexity, length, and style, ranging from $1,000 for a basic explainer to $6,000+ for a premium production.
How long does it typically take to create an animated app video?
Typical production timelines range from 3-8 weeks, depending on project scope and revisions.
How are other companies in my industry using animated app videos?
Many app developers use animated videos to boost engagement, explain features, and drive downloads across app stores and social media.
What are the key benefits of using an animated app video for my marketing?
Animated app videos can increase user understanding, improve conversion rates, enhance brand awareness, and provide engaging social media content.
How can I ensure the animated app video aligns with my marketing objectives?
Clearly defined objectives and a collaborative approach ensure the video aligns with marketing goals.
What is the process of creating an animated app video from concept to completion?
The creation process involves concept development, scriptwriting, storyboarding, animation, voice-over, post-production, and delivery.
How can I adapt an existing animated app video example to fit my brand?
Adapting existing examples involves tailoring the script, visuals, and voice-over to match your brand and app's unique features.
What existing assets (logo, images, etc.) can I use in my animated app video?
Existing assets like logos, images, and brand colors can be integrated to maintain brand consistency.
What are the best practices for scriptwriting for an animated app video?
Effective scripts focus on a clear message, concise language, active voice, and the app's value proposition.
How can I find a reputable animation studio to create my video?
Look for studios with a proven track record, client testimonials, and a diverse portfolio.
How can I use animation to highlight the key features of my app?
Animation can highlight key features through dynamic visuals, close-ups, and step-by-step demonstrations.
What are some common mistakes to avoid when creating an animated app video?
Avoid unclear messaging, overly complex visuals, and neglecting your target audience.
How to plan and optimize Animated App Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leverages this principle. For a non-profit client, we developed an animated app video that evoked empathy and inspired action, leading to a 25% surge in donations.
Actionable: Connect with audience emotions to inspire desired actions.
Brand Storytelling: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids understands the power of perception. For a consumer goods client, we created an animated app video that communicated their brand values through a compelling narrative, boosting brand awareness by 30%.
Actionable: Communicate brand values through compelling narratives.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids prioritizes clarity. For an educational app client, we designed an animated app video that simplified complex concepts, resulting in a 15% improvement in user comprehension.
Actionable: Simplify complex information for enhanced understanding.
Visual Appeal: "The medium is the message." - Marshall McLuhan. Advids recognizes the impact of visuals. For a gaming app client, we produced a visually stunning animated app video that captured the game's essence, driving a 20% increase in downloads.
Actionable: Leverage visuals to effectively communicate the core message.
Call to Action: "The purpose of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids applies this wisdom. For a healthcare app client, we incorporated a clear call to action in their animated app video, leading to a 10% rise in appointment bookings.
Actionable: Guide audience with clear call to action for desired outcomes.
How animated app video examples is curated?
We dove deep into animated app videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated app videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.App Functionality Focus Examining clarity and effectiveness of app feature demonstrations. 7.User Experience Emphasis Determining video alignment with positive user experience and intuitive design. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated app videos, n=13636 videos within duration <3 mintues, across industries.
How animated app video examples are curated?
We dove deep into animated app videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated app videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.App Functionality Focus Examining clarity and effectiveness of app feature demonstrations. 7.User Experience Emphasis Determining video alignment with positive user experience and intuitive design. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated app videos, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
