20 Animated B2B Videos To Boost Brand Awareness

1. IMUs

Journeying through the demanding frontier of space hinges on components offering ultimate precision, resilience, and unwavering stability. Deployed across over two dozen critical missions, Epson IMUs stand as proven, reliable, lightweight systems.

Critical guidance and sensing in this environment are provided by these robust IMUs, anchored by inherent quartz technology. This enables them to reliably navigate extreme temperature swings, shock, and vibrationcapabilities clearly highlighted in this onboarding animation video.

Exceptional low noise and high stability make them optimally suited for small satellite guidance and accurate signal recovery. Powering everything from launch vehicles to probes, they enable exploration of the final frontier.

2. e-Builder Sales video animation

Managing vast public infrastructure and construction projects demands immense responsibility and transparent oversight for citizens and stakeholders alike. Stepping into this critical need, this sales video animation introduces e-Builder as a cloud solution designed to bring order to this complex environment.

The clean, purposeful line art and animation effectively cut through complexity, offering a visual contrast to initial problem warnings. It powerfully conveys a feeling of control and clarity, showing how the platform streamlines processes, boosts productivity, and fosters collaboration. Delivering essential visibility, e-Builder builds trust, making significant public investments feel transparent and manageable.

3. Lenovo Demonstrate product value video

Witness a device crafted for flowing between every facet of a busy digital life. The Lenovo Yoga 9i fluidly shifts from focused work to vibrant entertainment. Its brilliant convertible form factor, paired with a distinctive rotating soundbar, delivers exceptional audio fidelity no matter the orientation, a thoughtful nod to versatile use.

Driving demanding creative software and powering smooth multitasking, this device leverages the capable Intel EVO platform. A stunning OLED display vividly renders visuals. This demonstrate product value video masterfully highlights how integrated design and performance empower an unparalleled entertainment and creation experience, truly inspiring users to create without limits.

4. Amazfit Animated marketing video

Journey through dreamlike animated worlds unveiling a smartwatch designed for everyday adventure. This visual narrative for the GTS 4 Mini transitions seamlessly from serene nature scenes highlighting health features to cosmic backdrops emphasizing its long-lasting battery.

The creative approach of an animated marketing video effectively communicates the device's compact size yet power-packed capabilities. Showcasing features like diverse sports modes and satellite positioning becomes dynamic, reflecting the watch's versatile integration into an active lifestyle.

It's a masterclass in presenting technology with engaging artistry, demonstrating how thoughtful animation can inspire potential users by connecting product benefits to aspirational experiences, making complex features feel accessible and exciting.

5. VIOMI Marketing animation business

Visualizing the future of home living, this VIOMI production masterfully illustrates an interconnected network of AI-driven appliances. It paints a picture of a truly intelligent household where devices collaborate effortlessly, automating tasks and creating an environment that feels both advanced and genuinely helpful for inhabitants.

The striking computer graphics and detailed data overlays are particularly compelling, effectively making complex AI functionality tangible. This imaginative way it depicts hidden technology in appliances makes it a standout example for the marketing animation business, showcasing how strong visuals can inspire confidence and clearly communicate cutting-edge value to a wide audience.

6. VMware Business animation video

Empowering IT teams to escape constant firefighting mode is the core message, vividly capturing the familiar struggle with reactive support and unplanned downtime through engaging visuals that shift from chaos to calm.

Offering proactive intelligence, the VMware Skyline Advisor Pro presentation, an effective business animation video, visualizes automating tedious tasks and focusing on strategic priorities. It clearly shows how the system helps pinpoint crucial signals through the noise, enabling better planning for upgrades and significant time savings.

More than just a tool, the solution positions itself as a dedicated team member, further enhanced by options like Success 360. This frees IT professionals for higher-value work, ensuring environments remain efficient and secure, ultimately driving greater business agility.

7. TIS Training animation video

Navigating vast, global payments often feels fragmented. This compelling training animation video visually captures that complexity, portraying how disparate systems scatter essential financial data, a critical hurdle for enterprises seeking clear visibility and agility in complex environments.

TIS's EPO platform addresses this fragmentation by creating a unified payments ecosystem. The video effectively conveys the strategic advantage of consolidating flows, highlighting its immense global network connecting thousands of banks, channels, and systems to millions of payees and suppliers across over 100 countries.

8. SurveyMonkey Corporate explainer animation

The market's relentless pace and unpredictable consumer turns leave businesses searching for clarity. Identifying lasting trends and the *why* behind people's choices cuts through the uncertainty essential for informed strategy.

SurveyMonkey Industry Tracker, presented effectively in this corporate explainer animation, offers exclusive, real-time buyer insights. It taps a trusted global audience panel, delivering AI-powered analysis that instantly highlights meaningful changes and reveals the specific drivers, saving countless hours and fueling thought leadership with proprietary foresight.

9. AdStir Internal policy explanation

Simplifies navigating the complex landscape of marketing data. AdStir emerges as an empowering platform, uniquely combining diverse data streams from first and third party to professional and social insights creating richly detailed customer profiles essential for truly understanding audiences beyond the surface.

This depth enables seamless activation across every digital touchpoint, notably including the burgeoning OTT/CTV environment. Such broad reach paired with precise insights makes achieving highly effective retargeting and crafting resonant messages straightforward, leading to notable improvements in remarketing success rates and driving quantifiable returns by aligning campaigns with audience insights and internal policy explanation.

10. Freshworks Product demo animation

Capturing the chaotic reality of disconnected customer data and frustrated teams, this video immediately resonates by illustrating the common struggles with legacy systems. It effectively sets the stage for a unified approach, highlighting the pain points before introducing a streamlined solution.

It introduces Freshworks CRM as the unifying answer, transforming sales, marketing, and support functions. A clear product demo animation showcases the intuitive interface and integrated capabilities, illustrating how disparate tools merge into one seamless experience.

The platform's integrated design is compelling, anchored by a single source of truth that unlocks deep customer understanding, empowering teams to nurture relationships and earn customers for life. It offers a powerful vision for improved video communication.

11. MCI Internal communication animation

Shedding the burden of decades-old government systems requires innovative solutions. MCI delivers this through advanced AI-driven application modernization. Their platform fundamentally transforms cumbersome legacy code like COBOL into modern Java code rapidly and securely, dramatically cutting both cost and time compared to traditional, labor-intensive methods.

This capability relies on scaling human expertise with artificial intelligence, enabling AI to handle repetitive tasks and liberate teams for creative work. The detailed process, clarified through effective internal communication animation, reveals how their refactoring platform grasps application intent for accurate conversions. This sets a high standard for technical communication and workflow modernization.

12. Corelight SaaS explainer video

The Corelight video immediately offers a sense of relief, transforming visual chaos into organized, actionable network intelligence. This effective SaaS explainer video showcases a potent solution to data overload, clearly depicting the shift from disconnected log sources to a coherent, connected view.

Powered by Zeek, the platform provides detailed, linked data, actively empowering security analysts to delve deep into historical network traffic. This capability is crucial for uncovering persistent, subtle threats that may have lingered undetected for months.

Seamless integration with popular SIEM and SOAR tools is emphasized, streamlining investigation workflows. This accelerates incident response and conviction of real threats, making Corelight a powerful addition to any enterprise defense strategy.

13. Total Expert Communicate value proposition

Cutting through the daily digital deluge feels essential for sales success. This Total Expert video insightfully portrays that challenge, showing the critical need for every team action to drive results. It introduces Focused View, presenting it not just as a list generator, but a strategic capability filtering noise to empower customer-facing teams towards high-potential contacts.

This capability enables teams to access crucial data for personalized engagement. This targeted approach allows them to effectively communicate value proposition, turning data into meaningful interactions that accelerate conversions and drive tangible business impact.

The animation compellingly visualizes this streamlined workflow, offering a clear model for demonstrating solution power and inspiring better video communication projects.

14. AdHive Business animation production

Untangling large-scale native video advertising campaigns often feels like navigating a maze of manual steps. The video powerfully depicts this bottleneck with visuals of slow, human negotiation, making AdHive's presented automation feel like a significant breath of fresh air.

Moving beyond the complexity, AdHive emerges as a streamlined solution. Achieved through focused business animation production, its visual explanation of leveraging Ethereum smart contracts and AI for automated influencer connections and content verification is incredibly insightful.

Such an efficient, tech-driven process offers a compelling blueprint, demonstrating for others how clear video communication can make even advanced platforms feel accessible and inspiring for their own projects.

15. ChannelAdvisor Visual explanation complex data

Navigating the fragmented e-commerce world to forge new partnerships presents a significant hurdle. The Commerce Network platform emerges as a strategic solution, simplifying the intricate process of discovering and connecting with ideal online channels and sellers for accelerated expansion.

Within this intuitive portal, participants build rich profiles detailing capabilities and requirements. This fuels a dynamic, targeted search and outreach process, fostering meaningful initial contact. The system provides a visual explanation complex data points become clear pathways to connection.

The platform seamlessly guides successful matches through communication and streamlined integration workflows. This automated assistance accelerates time-to-market and empowers businesses on both sides to efficiently broaden their market presence and unlock substantial growth opportunities together.

16. Prima Power Boost online conversions video

Forging complexity into streamlined efficiency defines the Combi Genius. This video showcases revolutionary integration of punching and laser cutting, delivering unparalleled versatility and eliminating time-consuming tool setups for sheet metal producers seeking agile solutions. It highlights reliable fiber laser power and an intelligent ram for rapid tool changes.

Unveiling a compact layout designed for optimal space use, it offers accessible material handling and scratch-free processing. Demonstrating modular technology for automation, this stands out as an effective boost online conversions video example, presenting two distinct performance levels tailored for diverse needs.

17. RIPPLING SPEND Explainer video for business

Managing corporate finances often feels fragmented. This video demonstrates how a unified platform tackles expense reports, cards, and bills. It compellingly shows employees easily submitting expenses via photo, automatically routed for approval based on custom rules, saving time and administrative effort.

The demonstration extends to proactive control over corporate card issuance and spending limits, preventing out-of-policy spend before it happens. It also simplifies business travel booking via a dedicated portal, plus streamlines procurement and bill payments.

Integrating seamlessly with accounting systems like NetSuite and Xero, automated data flow eliminates manual errors. Its clear interface and focus on centralization show how Rippling Spend consolidates finance, enabling teams to focus on strategic growth. An insightful explainer video for business communication.

18. Coinbase Finance animation video

Navigating turbulent landscapes demands a clear vision for adaptation. This visually striking finance animation video offers a compelling exploration of business transformation, depicting the intricate process of realigning an organization for future success and competitive advantage. It frames disruption not just as a challenge, but as a potent moment for deliberate, strategic action and growth.

The dynamic animation unveils a crucial journey through refreshing established models, rethinking complex systems like supply chains, and fundamentally redesigning core operational functions. It highlights the critical steps of resetting crucial external and internal relationships, rebalancing financial health, and skillfully reconfiguring human capital to build lasting resilience against uncertainty.

Ultimately, this insightful visual narrative demonstrates how effectively employing these powerful restructuring levers can genuinely reconstruct organizational structure and powerfully restore belief in the enterprise's vital purpose and future trajectory, inspiring viewers to boldly embrace change and confidently anticipate opportunities that lie ahead.

19. TalkStack Lead nurturing video content

Conversational AI capability unfolds in this look at automated customer calls, demonstrating surprising naturalness in handling appointment confirmations and routine questions. The assistant seamlessly responds to varied inputs, collecting details and navigating the conversation flow effectively.

This intelligent interaction provides efficient automation for key stages of the customer journey. By capably handling confirmations and inquiries, this AI showcases sophisticated automation ideal for enhancing lead nurturing video content strategies, freeing up human resources for more complex tasks.

Seeing such fluid automation in action offers valuable insight for anyone looking to streamline customer engagement and leverage technology for improved conversions.

20. Foxit B2B explainer video

Wrestling with lengthy documents and buried information costs precious time. Foxit PDF Editor's AI Assistant presents a transformative approach, instantly navigating content and delivering answers directly within the PDF interface. This interactive chat capability stands out as a key highlight.

Asking specific questions yields immediate, sourced responses, building confidence in the information. This seamless demonstration makes for a highly effective B2B explainer video, showing how technology empowers faster decision-making and collaboration through features like adding AI insights as comments.

21. Syncsort SaaS explainer animation

For those navigating the intricate world of online music gear sales, juggling inventory and orders is a familiar challenge. This video addresses these pain points beautifully.

Reverb Integration for WooCommerce acts like a conductor, orchestrating inventory sync and order processing seamlessly. It transforms daunting uploads into a few clicks, saving valuable hours for focusing on what you love music.

Smooth management and dedicated 24/7 support truly inspire confidence, promising not just efficiency but a genuine sense of relief and empowerment for sellers. It's a clear, impactful demonstration, proving the power of a concise saas explainer animation to convey real value.

22. Liquid Data Employee training animation

Feeling overwhelmed by the sheer volume of modern data is a common business reality. This animation powerfully visualizes the challenge, portraying data initially as scattered and complex elements that obscure true understanding. It captures the frustration of trying to derive meaning from this disconnected landscape, setting the stage for a vital solution.

Liquid Data emerges as the transformative answer, depicted as a system that channels and refines this chaotic data into fluid, insightful streams. It highlights IRI's unique ability to make the complex simple, turning raw information into actionable insights via market-leading technology and analytics. This process reveals potential previously hidden within the numbers.

Helping businesses see what's possible, Liquid Data enables them to pursue growth fueled by clear understanding. This compelling demonstration of value serves as inspiration for effective communication, showcasing how complex concepts can be made accessible, a principle useful even for employee training animation development.

23. NICE Corporate training animation

Gaining clarity from intricate workforce data is the promise subtly delivered by this insightful video. It zeroes in on TTI, illustrating how its approach to true-to-interval analytics simplifies reporting by logging work volume precisely when it occurs. This granular detail is presented as the key to unlocking more accurate forecasting.

Its strength lies in being a compelling corporate training animation that demystifies complex concepts with engaging visuals. The dynamic representation of activity spikes and channels makes the value proposition immediately clear, boosting overall operational efficiency. It serves as an inspiring blueprint for using animation to communicate technical advantages and empowering viewers towards staying on top of interactions across intervals.

24. Paysend Policy and compliance animation

Venturing into global markets finds its visual ally in this clear animation for Paysend Enterprise. It interprets the vast potential of cross-border business through a sophisticated style, promising seamless, secure transactions and paying international teams with effortless ease. The animated approach makes complex capabilities readily understandable.

The journey unfolds on a single, centralized platform connecting across borders with automated speed and transparent rates. This visual approach, including policy and compliance animation elements, underscores the vital security and reliability essential for inspiring confidence in critical global payment functions and offers a compelling example for effective video communication.

25. Autel Robotics Customer onboarding animation

Gaining effortless aerial command begins with the right interface. This presentation of the Autel Robotics Smart Controller immediately captures attention by centering on its integrated, sunlight-readable 7.9 inch touchscreen, a design choice promising unparalleled clarity and direct control that streamlines the entire piloting process.

The video effectively illustrates how features like the bright 2000 NIT display, long-range transmission, and versatile ports translate into a confident user experience. Its a visual guide that functions much like a powerful customer onboarding animation, simplifying complex capabilities and inspiring others on how clear demonstrations make technology accessible.

26. Securitas Animated training video

Through sharp, minimalist animation, Securitas' essential SME security packages are clearly demystified. Utilizing an animated training video approach, the video efficiently introduces core services like burglar alarms and alarm monitoring with simple icons and text. This cuts through complexity, instantly translating abstract concepts into graspable visual blocks and fostering confidence through clarity.

The power lies in presenting options as building blocks for a tailored solution, underscoring flexibility for different needs. This leads effectively to the key message: saving time, money, and hassle. It's an inspiring example for anyone creating videos about services, showing how to communicate value and customization through focused visuals.

27. Cloudways Animated pitch deck

Gaining confidence your site can handle peak traffic is now effortless with Cloudways Autonomous. This managed WordPress hosting solution eliminates technical complexity, offering a truly hands-off experience so you can focus entirely on growing your business rather than worrying about infrastructure.

Automatic scaling powered by Kubernetes is central, ensuring peak performance during busy periods by adjusting resources seamlessly. Inclusion of Cloudflare CDN and expert 24/7 support guarantees reliability and speed. The clear presentation feels much like an effective animated pitch deck, making the benefits immediately understandable.

28. RIFO Animated corporate video

Revealing intricate engineering, the F6 Push-Fit pipe connector is the focus of this exceptional animated corporate video. It masterfully uses 3D animation to dissect the fitting, laying bare its internal anatomy including the robust brass body and critical double seal rings, offering deep insight into its construction and design.

Beyond its build, the video compellingly shows this connector's versatility, handling both PEX and multilayer pipes with simple push-fit ease. An ingenious green indicator provides instant, confidence-building reassurance of proper installation. The demonstration powerfully underscores reliability through features like double slip prevention and the fitting's double seal structure for better performance.

Industry recognition, highlighted by the German IF Award and Reddot Award wins, validates this as a truly innovative and highly engineered solution.

29. Playwire Healthcare animation video

Monetizing mobile apps effectively requires navigating a complex ad tech landscape. Breaking down this challenge, much like a healthcare animation video clarifies intricate medical processes, this video reveals Playwire's streamlined approach to monetization.

Their unified platform integrates direct sales, header bidding, and mediation partners into a single, highly competitive auction environment. This strategic consolidation ensures publishers capture the strongest possible demand, fundamentally boosting eCPM rates.

The tangible result is genuine revenue amplification, allowing app developers to truly focus on their core offering building great user experiences while Playwire maximizes their earning potential. This is an inspiring model for unlocking growth.

30. Electrolux Product explainer animation

Achieving a pristine, healthy home feels within reach as this video showcases the Electrolux UltimateHome 900 Cordless cleaner. It powerfully demonstrates suction deeply extracting embedded dirt from carpets, proving its effective cleaning depth on varied surfaces with ease.

Beyond surface cleaning, a critical focus on air quality is presented through its advanced 5-step filtration system. A clear product explainer animation compellingly visualizes trapping nearly all microdust particles, directly linking to breathing cleaner indoor air.

This approach isn't merely listing features; it masterfully blends tangible performance with a desired lifestyle benefit. It serves as inspiration for video creators by effectively showing both the visible clean and the invisible health advantage.

The Psychology Behind Engaging B2B Animation

Understanding why animated stories resonate deeply with business viewers unlocks their true power. It goes beyond just showing a product; it taps into fundamental human psychology, making complex ideas stick and encouraging action. While technical details matter, the underlying reason for their effectiveness lies in how they are processed by the brain and how they influence decision-making within a busy professional landscape. This strategic approach leverages visual learning and narrative structure to cut through the noise.

At its core, animation harnesses the picture superiority effect, meaning visual information is far more likely to be remembered than text or audio alone. This is crucial when communicating intricate B2B concepts; visuals simplify processes and data, significantly reducing cognitive load. Rather than sifting through dense material, viewers absorb information intuitively through dynamic graphics and visual metaphors that make abstract ideas tangible and relatable.

Moreover, these visuals activate more areas of the brain, enhancing memory encoding. They also build an emotional connection, even in a professional context, making brands feel more approachable and trustworthy. This blend of simplified information and subtle emotional resonance helps foster trust and rapport, crucial elements in the B2B sales cycle.

Why Advids for Animated B2B video?

At Advids, we create high-quality, original Animated B2B videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated B2B video creation. Over 270 of these projects have been specifically Animated B2B videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transforming Your Vision into Animated Reality:

Customized Animated B2B Video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B video style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Animated B2B Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Building a Collaborative Partnership:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated B2B videos.

Ready to unlock the potential of Animated B2B video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is an Animated B2B video?

An animated B2B video is a short, engaging video that uses animation to explain a product, service, or concept to a business audience. These videos are often used to simplify complex information, increase brand awareness, and drive conversions.

Animated B2B videos are versatile and can be used for a variety of purposes, including product launches, explainer videos, training materials, and marketing campaigns. They can be shared on websites, social media, and email, reaching a wide audience and driving engagement.

What do top Animated B2B videos have in common?

Mastering animated b2b video creation requires a strategic approach focusing on key elements for maximum impact.

Ideal Customer Profile - Deeply understand your audience's needs and pain points for resonant messaging.

• Measurable Goals - Set specific metrics (e.g., lead generation, website traffic) to measure success.
• Engaging Storyline - craft a narrative that resonates emotionally and intellectually with the audience.
• Strategic Visuals - Use animation to simplify complex information and highlight key benefits.
• Feature Prioritization - Focus on the 2-3 most important features that solve the biggest problems.
• Problem-Solution Approach - Clearly define the problem and showcase your solution's unique value proposition.
• Compelling Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.
• Consistent Branding - Maintain a consistent visual style and messaging across all platforms.
• Data-Driven Insights - Use charts and graphs to present data in a clear, concise, and engaging manner.
• Animation Style Selection - Choose a style that aligns with your brand and resonates with your target audience.

What makes Animated B2B video effective?

Deep audience understanding fuels animated B2B videos. Distilling complex data into compelling visuals ensures clarity and memorability. Pre-production research, including detailed competitor analysis and target audience profiling, informs impactful video strategies. Data-driven insights shape content and style. Narratives built on audience pain points and aspirations deeply resonate.

Visual storytelling techniques simplify complex concepts. Visuals must consistently reflect brand identity and evoke desired emotions. Measurable results, tracked through KPIs, define success. Conversion and brand loyalty are the ultimate objectives. Post-production analysis informs ongoing optimization and refines future strategies.

How long should your Animated B2B video be?

Strategic video length maximizes impact by aligning animation style with B2B message and target audience.

Pre-production Considerations for Determining Video Length:

• What core message needs animation?
• Who is the ideal viewer profile?
• Which features need highlighting?
• What is the desired viewer engagement?
• What platform will host the video?
• What is the video's marketing goal?
• What animation style best suits the message?

Animated B2B video length guide

How to create Animated B2B videos?

Mastering animated B2B video creation requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience.,,

• Craft message - Focus on solving a specific problem or highlighting a unique benefit.
• Storyboard creation - Use a storyboard to ensure a clear, concise, and visually appealing narrative.
• Character design - Develop characters that are relatable and reflect your brand's personality.
• Animation style - Choose a style that enhances the message and aligns with your brand's aesthetic.
• Scriptwriting - Use a conversational tone and focus on benefits, not just features.
• Animation process - Maintain consistency in style and quality throughout the animation process.
• voiceover recording - Select a voice that matches the tone and style of the video.
• Final video render - Optimize for different resolutions and file sizes for seamless playback.
• Platform optimization - Tailor the video's metadata (title, description, tags) for each platform.

The benefits of using animation for B2B employee training

Beyond marketing, animation transforms B2B employee training. We've seen its marketing power; now, let's explore its potential to revolutionize internal learning. Tired of low engagement and poor knowledge retention? Animation offers a solution.

Imagine onboarding new hires with an engaging animated video explaining company culture and procedures, instead of lengthy manuals. Visuals stick. Animation translates complex ideas into easily digestible content, boosting knowledge retention. Think about simplifying complex software training with animated tutorials, making learning interactive and fun.

• boost engagement and knowledge retention with interactive quizzes and exercises within animated modules. This transforms passive learning into active participation.
• Repurpose your sales animation for B2B into engaging training modules for new sales reps, accelerating their onboarding. B2B animated video case studies demonstrate this approach's effectiveness.
• Easily adapt animated training for a global workforce through multilingual capabilities. This ensures consistent messaging across all teams.
• B2B marketing animation, while effective externally, also holds immense potential for internal training, creating a unified brand experience.

Animation empowers us to create engaging, effective, and scalable training programs that drive results. Animated explainer video examples B2B showcase how companies use animation for training. From improved engagement to measurable results, animation offers a powerful solution to modern training challenges.

Choosing the right animation style for B2B videos

Now that we've covered video types and lengths, let's explore animation styles. Choosing the right style is crucial for engaging your audience and achieving your marketing goals. Think of it like choosing the right outfit – it needs to fit the occasion and reflect your personality. A mismatched style can send the wrong message, while the perfect style can make you shine.

A strong B2B animation video portfolio showcases a variety of styles, each tailored to a specific purpose. Review high-quality B2B animated video examples for inspiration. Remember, the goal is to create business animation videos that resonate with your target audience and effectively communicate your message.

• Consider your brand personality. Is your brand playful or serious? Modern or traditional? Your animation style should reflect these characteristics.
• Think about your target audience. What kind of visuals would appeal to them? What tone and style would resonate best?
• Match the style to the video's purpose. A fun, 2D animation might be perfect for an explainer video, while a sleek, motion graphics style could be ideal for showcasing data.
• Don't forget about onboarding animation for businesses. Engaging animated training modules can significantly improve knowledge retention and employee satisfaction.

By carefully considering these factors, you can choose an animation style that enhances your message, strengthens your brand, and captivates your audience.

Incorporating data and statistics into B2B animation

We've covered animation styles; now, let's explore data's power in B2B animation. Data visualization transforms dry statistics into compelling narratives, boosting engagement and persuasive power. Think about how animated B2B sales video examples use data to showcase ROI, instantly grabbing attention.

Data isn't just about numbers; it's about telling a story. Imagine transforming raw figures into vibrant charts that highlight key trends. Examples of B2B animated marketing videos demonstrate how data visualization can simplify complex information, making it accessible and engaging. Even animated B2B commercials can benefit from concise data snippets, reinforcing key selling points.

• Start by identifying key performance indicators (KPIs) aligned with your message. What metrics resonate most with your audience?
• Transform raw data into visually appealing charts and graphs. Motion graphics can dynamically showcase data, making it memorable.
• Use animation to highlight data trends and patterns. Imagine a line graph smoothly rising to emphasize growth or a pie chart dynamically shifting to illustrate market share changes.
• Contextualize data within a compelling narrative. Don't just present numbers; tell a story that resonates emotionally and intellectually.

Data-driven animation empowers us to connect with our audience on a deeper level, transforming information into insight. By weaving data seamlessly into our animations, we create compelling narratives that inform, persuade, and inspire.

The timeline for creating a B2B animated video

So, we've explored animation styles. Now, let's tackle a crucial question: How long does it actually take to create a B2B animated video? Understanding the timeline helps us plan effectively and set realistic expectations. Let's break it down, using top B2B animation video examples as our guide.

Creating a compelling B2B video marketing animation involves several key phases, each with its own timeline considerations. Think of it like building a house – a solid foundation is essential. For explainer videos for B2B, this foundation is the pre-production phase. Reviewing B2B animated video examples highlights how this initial groundwork impacts the final product.

• What's the big idea? This initial stage involves defining the video's purpose, target audience, and core message. Think of it as your video's blueprint.
• Script and Storyboard: Next, we craft a compelling narrative and visual framework. This is where we bring the story to life on paper.
• Lights, Camera, Animation! The production phase is where the magic happens. This includes animation, voiceover recording, and sound design.
• Polishing the Gem: Post-production involves editing, color correction, and final rendering, ensuring a high-quality finished product.

Timelines vary depending on project complexity. A simple motion graphics piece might take a few weeks, while a complex character animation could take several months. Factors like video length, animation style, and revision rounds all play a role. Clear communication and collaboration are key throughout the process. By understanding these stages, we can navigate the animation journey effectively and create impactful b2b videos that achieve our marketing goals.

Optimizing B2B animated videos for different platforms

We've explored animation styles; now, let's refine our approach for different platforms. Think of it like tailoring a presentation – what works in a boardroom might not resonate at a conference. Similarly, optimizing B2B animated videos requires platform-specific strategies. Reviewing b2b video animation samples reveals how successful brands adapt their content.

Each platform possesses a unique audience and culture. A playful 2D animation might thrive on Instagram, while a data-driven B2B motion graphics piece performs better on LinkedIn. Consider YouTube for longer B2B explainer video animation examples, showcasing in-depth product demos or thought leadership.

• Tailor video length to platform norms. Shorter, impactful content captures attention on fast-paced platforms like Twitter. Longer formats suit platforms like YouTube, where viewers expect more in-depth content.
• Optimize visuals for each platform. Square videos dominate Instagram, while widescreen formats suit YouTube. Ensure your corporate animation for business adapts seamlessly.
• Craft platform-specific calls to action. Guide viewers towards desired actions, whether visiting your website, downloading a resource, or contacting your sales team.
• Use relevant keywords in titles and descriptions. This improves search visibility, connecting your videos with the right audience on each platform.

By understanding these nuances, we ensure our b2b animated videos reach the right audience with the right message, maximizing impact and driving results.

How animated B2B video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to B2B decision-making processes.
7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=13637 videos within duration <3 mintues, across industries.