Ever wished you could instantly grab your audience's attention and make your message unforgettable? I am here today to show you how. In this article, what we'll explore is the transformative power of animated explainer videos for B2B marketing. We've seen firsthand how these videos simplify complex concepts, ignite curiosity, and leave a lasting impact. Our research reveals compelling statistics that demonstrate the remarkable effectiveness of this visual storytelling approach. Let's delve into 30 impactful examples that prove the point, and uncover the data behind their success.
73% of respondents prefer to learn about a product or service from a short video.
82% of them stated that video marketing is their key marketing strategy.
96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
These stats highlight the power of concise, engaging video content, and 2D explainer videos fit the bill perfectly. They deliver information quickly and effectively, catering to the modern viewer's short attention span. We've curated 30 Impactful Animated B2B video examples that immediately commanded our attention and generated excitement.
Abloy Cumulus is a secure access and management solution that combines high-quality products with innovative cloud services. The video is designed to highlight the features of Abloy Cumulus, showcasing how it provides a secure, tailored, and always-online access solution for businesses.
Video Design - The video incorporates a minimalist and modern design style, using sleek and professional graphics with a dominant blue color scheme, characteristic of B2B video animation for sales. The animation is simple yet effective, employing a combination of 2D and 3D elements. This approach, along with the clear and concise messaging, effectively conveys the value of the product. The use of blue color scheme, clean lines, and sleek animation reflects the professional and reliable image of the brand.
This video utilizes a clean and modern animation style that effectively conveys the key features of ABLOY Cumulus. The combination of the blue color scheme and 2D and 3D graphics helps create a professional and engaging tone. The animation is used to visually highlight the various features of the product, and the clear and concise messaging helps communicate the value proposition. The video's design is effective in driving the goal of showcasing the benefits of ABLOY Cumulus and promoting its use in various business settings.
What We Can Learn
Craft a compelling narrative arc that builds to a clear solution, driving viewer engagement.
ACCIONA is a company that focuses on creating solutions for a more sustainable outer space. This particular video is designed to highlight the issue of space junk and the dangers it poses to operational satellites.
Video Design - This B2B animation video is designed to communicate the seriousness of the issue of space debris. The animation features simple, flat, and geometric shapes, representing the satellites and space junk. The visual design of the video is simple, but effective, and uses a color palette that is both professional and engaging. The use of animation and visual effects helps to illustrate the problem of space debris in an easily understandable manner. The video effectively uses a dark blue background with white stars to represent the vastness of space, making the debris more evident to the viewer.
The animation style clearly communicates the danger of space debris, which can collide with functional satellites and cause damage. The video uses a combination of animation and text to convey information, highlighting the scale of the problem with numbers such as “6,000 satellites in orbitâ€, and 1 million fragments between 1-10 cm. The video’s tone is factual and serious, which is appropriate for a B2B audience. The video effectively uses animation and text to educate and inform the audience about the dangers of space junk and the need for solutions.
ACI provides an integrated, intuitive payments experience for students, parents, and staff. The video is designed to showcase how ACI's solution can simplify payments in an educational institution.
Video Design - This Animated B2B video for lead generation effectively conveys the key features of ACI. The video uses clean, modern visuals, with sharp lines, distinct icons, and bright, engaging color palettes. The use of animation helps to capture attention and convey the core message, focusing on the ease of use of the solution.
The visual style of the video efficiently communicates the objective, which is to create a seamless and intuitive payments experience for students, parents, and staff. The vibrant color scheme and modern design elements create a positive and trustworthy tone. The simple but impactful animation techniques help to clearly illustrate the features and benefits of ACI's solution, such as integration with different student information systems and a single sign-on experience. The overall visual design is well-suited to its target audience, and it successfully conveys the message of a simpler, more efficient payments solution.
AWS IoT Greengrass is an open source, cloud service that helps you develop and manage IOT applications. The video is designed to show how AWS IoT Greengrass helps businesses connect the physical world with the digital world.
Video Design - This Animated B2B video for sales utilizes a minimalist design style with a focus on clean lines and graphics. The video's simple color palette, with shades of blue, green, and orange, combined with the use of outlines, creates a professional, modern look.
The video effectively communicates its message by using a series of animations to demonstrate how AWS IoT Greengrass connects devices to the cloud. This video focuses on IOT, homes, vehicles, and businesses. The video shows the applications of AWS IoT Greengrass, such as homes, factories, vehicles and businesses. The tone of the video is informative, engaging, and professional. The design and animations are well-aligned to create a dynamic experience for viewers, clearly illustrating the value of the product.
What We Can Learn
Prioritize concise messaging. it keeps viewers focused and interested.
Brightly is a highly configurable solution that helps facilities managers make data driven decisions. This animated video is designed to highlight the various benefits of using Brightly.
Video Design - Brightly uses a simple, minimalist design for their B2B animated video for marketing. The use of clean lines and vibrant colors creates a visually appealing aesthetic. The animation is smooth and engaging, and the video is well-paced.
The video demonstrates how Brightly can help you improve efficiency, and save money by reducing costs. Brightly uses a visual style that emphasizes the benefits of the solution. The animation is clear and easy to follow, making it an effective marketing tool for conveying the message. The video’s use of charts and graphs provides a strong visual understanding of key performance indicators, enabling the viewer to quickly grasp the impact Brightly has on business operations.
What We Can Learn
Clearly show your software's core value with key shots, driving conversions.
Centili is a global digital monetisation company focused on driving growth for its clients. The video is designed to highlight Centili's innovative mobile payment solutions and provide a frictionless customer experience.
Video Design - Centili's Animated B2B video for onboarding uses a clean and minimalist style with bold colors. Simple cartoon graphics, bright orange and blue, with a white background, create a visually appealing and engaging look. The graphics are easy to understand and relatable, conveying the message clearly.
The video showcases how Centili Maestro streamlines the monetization ecosystem management, effectively communicating the advantages of replacing expensive and bulky platforms. The animation uses simple transitions and bright colors to create a cheerful and optimistic tone. The video clearly focuses on ease of use, integration, and a seamless customer journey.
What We Can Learn
Clear visuals and a consistent style create a professional, memorable brand.
chromalloyinsight is a company committed to delivering safe, reliable, and cost-effective solutions and services for aerospace and energy industries. This video is designed to showcase chromalloyinsight's proprietary LifeX solutions for extending the life of gas turbine engines, leading to significant savings and value for customers.
Video Design - This B2B animated video for brand awareness features a clean and modern design, employing a minimalist color palette of white and light blue. The use of bold, geometric shapes and simple illustrations creates a sense of professionalism and trustworthiness. The video's animation style is subtle and engaging, highlighting the key features of chromalloyinsight's solutions through clear and concise visual storytelling. This makes it a strong video for driving brand awareness by showcasing the key value propositions.
The video effectively communicates its objective through a visual narrative that highlights the benefits of using chromalloyinsight's LifeX solutions. The animation style, while not overly complex, is engaging and helps to keep viewers interested. This video achieves its goal of raising brand awareness and showcasing value propositions through the use of clear visuals, simple animation, and a calm and professional tone.
What We Can Learn
Focus on customer success stories; build credibility and inspire confidence.
CIENCE GO Data is a sales intelligence solution that helps businesses find and target the right customers. This video is designed to show how easy and user-friendly GO Data is to use.
Video Design - The video uses a simple, clean design style that is common in B2B video animation. The graphics are crisp and easy to understand, using a dark blue background and bright colored icons to represent the features of the GO Data platform. The video uses a clear visual hierarchy, with important information, like key features of GO Data, being highlighted through animations.
The video's design effectively communicates the objective of showcasing the usability and intuitive features of GO Data. It uses the straightforward and concise language to explain each feature. The visual style, combined with the clear and concise narrative, makes the video engaging and informative, making it easy for viewers to understand how GO Data can help their businesses.
What We Can Learn
Tell a story with your visuals, creating a connection with your audience and sparking interest.
9. CircleCI B2B animated video for customer engagement
CircleCI helps software delivery teams to quickly adapt and collaborate when challenges arise. This video is designed to build brand awareness and highlight how CircleCI tools are essential for building resilience.
Video Design - The video features a distinct B2B animated video for customer engagement. The animation is a mix of geometric shapes with bright green colors and a dark background. The graphic elements of the video communicate the core idea of adapting and collaborating that the company emphasizes.
This video effectively demonstrates the key benefits of using CircleCI. The tone of the video is upbeat and inspiring, creating a sense of optimism. The visuals are engaging, and the graphics are dynamic and impactful. The overall effect is to portray CircleCI as a solution that enables software delivery teams to overcome any challenge. The animation style reinforces the message of agility and resilience by showing a dynamic, interconnected ecosystem.
What We Can Learn
Modern, abstract visuals intrigue. make your tech look innovative and exciting.
DAT provides shippers and brokers a data-driven platform to navigate the ever-changing freight market. This video is designed to educate viewers about DAT iQ, a platform offering data-driven insights for the transportation and logistics industry.
Video Design - DAT iQ uses modern, clean animation with bold colors and clean lines to create a video that's easy to understand and remember. This animated B2B video production style features simplistic design elements like simple geometric shapes and flat colors, making it visually appealing and informative. The graphics are crisp and professional, making the data easy to grasp and the insights presented clear.
The use of colorful visuals and smooth animations makes the video engaging and conveys a sense of confidence and expertise. DAT iQ clearly emphasizes the data-driven nature of the platform, showcasing how the platform provides actionable insights to help shippers and brokers navigate the dynamic freight market. The overall tone of the video is professional, optimistic, and empowering, showcasing how DAT iQ can provide peace of mind in the face of market uncertainty.
What We Can Learn
Concisely explain your value proposition to grab attention and build trust.
Elastic is an AI-powered platform that democratizes data access and findability. This video is designed to highlight how Elastic can empower various industries, including the public sector, to gain insights from data in real-time and at scale.
Video Design - The video uses a B2B explainer video animation style with a clean and modern design. It features bright colors, simple shapes, and dynamic transitions. Flat design elements are used throughout the video, making it visually appealing while focusing on the core functionality and features of Elastic.
The video successfully communicates the objective of Elastic by showcasing the platform's ability to enable real-time data access and findability across various use cases. The visual style reinforces this message, with the use of graphs and charts symbolizing data, and the dynamic animations reflecting the real-time nature of Elastic. The overall tone is optimistic and professional, effectively conveying the value of Elastic to its target audience, highlighting its potential to drive efficiency and innovation across diverse industries.
FieldRoutes is a software solution for pest control businesses. This animated video is designed to highlight the importance of customer experience.
Video Design - This B2B animated video for sales uses a simple and clean graphic style. The flat design aesthetic incorporates a few key colors that are similar to FieldRoutes' logo: teal, white and blue. The video uses simple, easily recognizable icons to represent the various features and benefits of FieldRoutes software.
The video uses bold and straightforward copy to communicate the value proposition of FieldRoutes software. The video's narrative shows a pest control company using the platform, helping the business to get paid faster and retain customers. The clean graphics and fast-paced narrative combine to create a positive, professional, and engaging tone.
What We Can Learn
Showcase happy customers to build credibility and inspire similar success.
Haltian is a company that provides solutions for smart buildings. This video is designed to increase brand awareness by showcasing Haltian's presence at a recent IoT Solutions Summit.
Video Design - The video utilizes a sleek and modern design with clean lines and minimalist graphics. The overall design aesthetic leans towards a business-oriented and sophisticated feel, suitable for B2B video animation for marketing. They use minimal animations and graphics but create a powerful visual impact, drawing attention to Haltian's presence at the summit and their role in the smart building industry.
The video's style effectively communicates the objective of the event and Haltian's role in it, creating a professional and engaging tone. The overall design reinforces the brand's image of innovation and expertise in the field.
What We Can Learn
Keep it casual. complex tech explained simply wins viewers over.
14. Indusface Animated B2B video for customer engagement
Indusface is a company that provides a technology that allows brands to verify their identity and improve customer engagement through emails. The video is designed to highlight the importance of this technology for brands that want to stand out in a crowded inbox.
Video Design - The video uses a simple yet engaging design style. It uses a combination of animated graphics and text to illustrate the problem it solves. The animated graphics feature a cityscape and email icons, which clearly communicate the subject of the video, email marketing. This animated B2B video for customer engagement helps build brand awareness and confidence with its colorful and dynamic style.
The video effectively conveys the message that Indusface’s technology can solve the problem of forged emails that create a lack of trust between brands and customers. The video’s bright and playful tone makes it engaging and memorable. The visual style of the video clearly illustrates the benefits of using the product, reinforcing the narrative and driving viewers to learn more about the technology.
MOBA is a company that specializes in mobile automation, providing a wide range of solutions for various industries. The video is designed to showcase the company's expertise in this area, highlighting its innovative products and solutions.
Video Design - The video uses a clean and modern aesthetic, featuring a combination of real-life footage and 3D animation. The animation is high quality and visually appealing, effectively communicating the complexity and functionality of MOBA's products. The Animated B2B video features a consistent use of yellow and white graphics, complementing the vibrant colors of the machinery showcased.
The visual style of the video effectively communicates the video goal of showcasing the company's expertise in mobile automation. The video's tone is informative and professional, underscoring MOBA's dedication to innovation and customer satisfaction. The combination of real-life footage and animation ensures that the video is engaging for the target audience, providing a clear understanding of MOBA's commitment to quality and reliability.
Route4Me is a route planning software solution. This video is designed to showcase their recurring routes feature, targeting businesses that deal with regular customers and repeat business.
Video Design - The video uses a simple, clean 3D animation style. Each element in the video has a soft, rounded appearance. The colors are bright, playful, and easy on the eyes. The use of bold colors like orange, yellow, and blue adds visual appeal, and simple 3D elements like the calendar, the clock, and the moon add a fun touch to the video. This is an excellent example of B2B animated video production, showcasing the product in a simple, engaging, and professional way.
The visual style effectively communicates the video's goal. The use of the recurring schedule as the central focus, and the animation style emphasizes the ease of use and the playful, friendly tone of the video. The animation style successfully conveys the message that Route4Me takes away the hassle of route planning, allowing businesses to focus on their core business.
17. Sekurinova Animated B2B video for social media
Sekurinova is a managed solution and integrated platform that offers cybersecurity for critical infrastructure. The video is designed to showcase Sekurinova's expertise in providing managed OT cybersecurity, targeting businesses in various sectors, particularly those that rely on critical processes.
Video Design - Sekurinova's animated B2B video for social media utilizes a combination of minimalist design and eye-catching visuals to engage viewers. The video employs clean graphics with bold text, geometric shapes, and a futuristic theme, portraying the concept of connection and protection. Vibrant colors and dynamic animations make it a visually appealing video, keeping the viewer engaged.
The video's visual style effectively conveys Sekurinova's message by associating geometric shapes with cybersecurity and highlighting the importance of protecting critical infrastructure. The use of vibrant colors, smooth animations, and minimalist graphics creates a modern and professional tone, while highlighting the company's expertise and commitment to security. The dynamic visuals and engaging content make this video an effective tool for promoting brand awareness and showcasing Sekurinova's solutions.
SEL is a company that provides solutions for critical infrastructure networks. The video is designed to explain how these networks are impacted by cybersecurity threats.
Video Design - This Animated B2B video for storytelling utilizes simple line drawings to represent buildings and industries. The visual design of the video focuses on the need for improved communication between IT and OT networks. The visuals are clean and professional, effectively showcasing the complex issues being addressed.
This animated B2B video for storytelling effectively communicates the complexities of cybersecurity threats in critical infrastructure networks. The use of line art creates a simple and straightforward visual language, making the message easy to understand. The video also highlights the need for seamless collaboration between IT and OT. The overall tone of the video is informative and professional, and it successfully engages viewers in understanding the importance of SEL's solutions.
19. Canada Aviation and Space Museum Animated B2B video for SaaS
The Canada Aviation and Space Museum video is designed to explain the technology of Automatic Dependent Surveillance-Broadcast, commonly known as ADS-B. This video is designed to educate the audience about the function of ADS-B, its working principles, and the benefits it offers.
Video Design - This Animated B2B video for SaaS uses a clear and concise visual style to explain the complex concept of ADS-B. The video uses simple, clean graphics. The bright and vibrant colors of the graphics are set against a simple, yet engaging, background, ensuring that the viewer's focus remains on the key information. The visual style is clean and easy to understand, making it a good Animated B2B video for SaaS.
The visual design of the video effectively drives the video goal, the key message is brought to the viewer through simple visuals and clear explanation. This video has an informative and engaging tone, making it a clear, concise and easy to understand explanation of the technology of ADS-B, making it an engaging learning experience for the audience.
Toshiba's video is designed to promote its e-ScanFlow and e-FileWatcher solutions, which automate document digitization, extraction, and storage for more efficient workplace management.
Video Design - The video features a clean and modern B2B animated video for onboarding style, with simple shapes and vivid colors. Flat design style with vibrant colors and smooth animations make the video visually appealing and engaging. The video uses a clean, minimalist approach, highlighting important elements with bright, contrasting colors, making it easy to follow and understand.
The video effectively communicates the benefits of Toshiba’s solution by visually showcasing the seamless transition from paper-based document management to a more efficient digital workflow. The video has a positive and upbeat tone that showcases Toshiba’s commitment to improving workplace productivity and efficiency. It emphasizes the power of digital transformation in simplifying complex processes, reducing errors, and saving valuable time and resources.
FAQ
How can animated videos help me explain my complex product or service more easily?
Animated videos break down complex products into digestible visuals, fostering understanding and engagement.
What are the different styles of animation I can use for my B2B video?
Diverse animation styles, from 2D motion graphics to 3D, cater to various brand messages and target audiences.
How can I use animation to tell a compelling story about my brand?
Animation breathes life into brand stories, creating emotional connections and memorable experiences.
What are the typical costs associated with producing different styles of animated B2B videos?
Costs vary based on complexity and length. A simple 60-second video can range from $1000-$1500, while complex projects can reach $4500-$6000.
How long does it typically take to produce an animated B2B video?
Typical production timelines range from 3-8 weeks, depending on project scope and revisions.
How are other companies in my industry using animated videos in their marketing funnels?
Analyzing competitor animation strategies reveals industry best practices and identifies opportunities for differentiation.
What are the key benefits of using animated videos for B2B marketing?
How can I ensure the animated video style aligns with my brand identity?
A consistent brand identity is crucial. Ensure animation style aligns with brand guidelines and target audience preferences.
What kind of message resonates best with my target audience in an animated format?
B2B audiences respond well to clear value propositions, problem-solving narratives, and data-driven results presented visually.
How can I adapt an existing animated video example to fit my specific company needs?
Adapting existing examples involves tailoring scripts, visuals, and animation styles to specific company needs and brand identity.
How can I repurpose my existing marketing assets (like blog posts or case studies) into animated videos?
Repurposing existing marketing assets into animated videos maximizes their reach and impact across different platforms.
How can I use animation to showcase my product's features and benefits in a visually engaging way?
Showcase product features and benefits through dynamic visuals, cutaways, exploded views, and interactive elements.
What are the key considerations for choosing the right animation studio or freelancer?
When choosing an animation studio, consider portfolio, expertise, communication style, and pricing structure.
What are some common mistakes to avoid when creating animated B2B videos?
Avoid common mistakes like unclear messaging, poor pacing, and visuals that don't align with the target audience.
How can I use animation to simplify complex data or technical information?
Simplify complex data with visual metaphors, charts, graphs, and animated infographics for enhanced comprehension.
How to plan and optimize Animated B2B videos?
Purposeful Storytelling: "If you don't have a compelling story to tell, you shouldn't be in business." - Patrick McNeil. Advids used this approach for a healthcare client. We crafted a narrative around their innovative medical device, highlighting its benefits for both patients and practitioners. The video generated significant interest at a medical conference, leading to valuable partnerships.
Actionable: Craft compelling narratives that resonate with your target audience.
Emotional Resonance: "When we connect with our empathy, we see that everyone is trying to meet their needs." - Marshall B. Rosenberg. Advids leveraged this for a non-profit client. We created an animated video that evoked empathy for their cause, resulting in a 35% increase in donations compared to previous campaigns.
Actionable: Connect with your audience on an emotional level to foster deeper engagement.
Strategic Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids helped a cybersecurity client differentiate themselves in a crowded market. We created a video showcasing their unique approach to threat detection, leading to a 15% increase in lead generation.
Actionable: Highlight your unique value proposition to stand out from the competition.
Data-Driven Creativity: "Data can be a powerful tool for social good." - Melinda Gates. Advids used data to inform the creative process for an e-commerce client. We analyzed their customer demographics and purchase behavior to create targeted animated videos, resulting in a 12% increase in sales conversions.
Actionable: Use data to inform creative decisions and optimize video performance.
Financial Acumen: "Risk management is not about avoiding risks, it's about understanding and managing them." - Moorad Choudhry. Advids applied this principle for a financial services client. We created a video explaining complex investment strategies in a clear and concise way, building trust and increasing client inquiries by 20%.
Actionable: Simplify complex information to build trust and encourage engagement.
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Why Advids for Animated B2B video?
At Advids, we create high-quality, original Animated B2B videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated B2B video creation. Over 270 of these projects have been specifically Animated B2B videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Customized Animated B2B Video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B video style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated B2B Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Building a Collaborative Partnership:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated B2B videos.
Ready to unlock the potential of Animated B2B video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is an Animated B2B video?
An animated B2B video is a short, engaging video that uses animation to explain a product, service, or concept to a business audience. These videos are often used to simplify complex information, increase brand awareness, and drive conversions.
Animated B2B videos are versatile and can be used for a variety of purposes, including product launches, explainer videos, training materials, and marketing campaigns. They can be shared on websites, social media, and email, reaching a wide audience and driving engagement.
What do top Animated B2B videos have in common?
2D Animation - A visually appealing and cost-effective way to bring ideas to life.
Motion Graphics - A dynamic and engaging way to showcase data, statistics, and complex processes.
Whiteboard Animation - A simple and effective way to explain concepts in a clear and concise manner.
Mixed Media - A versatile approach that combines animation with live-action footage for a more engaging experience.
Storyboarding - A detailed plan that outlines the visuals and narrative of the video.
Character Design - Memorable and relatable characters that help to connect with the audience.
Visual Storytelling - A compelling narrative that engages the audience and leaves a lasting impression.
Clear Call to Action - A clear and concise instruction that encourages viewers to take the next step.
Target Audience - A specific audience that the video is designed to reach.
Brand Consistency - A consistent visual style that reflects the brand's identity.
Data Visualization - A clear and concise way to present data and statistics in an engaging manner.
Interactive Elements - Elements that encourage viewers to engage with the video, such as quizzes or polls.
What makes Animated B2B video effective?
Exceptional Animated B2B videos are driven by a clear understanding of the target audience and the message they aim to convey. They are designed to simplify complex information, making it easily digestible and memorable for viewers.
Methods for creating effective Animated B2B videos involve using a combination of engaging visuals, compelling storytelling, and a clear call to action. The goal is to capture the audience's attention, provide valuable information, and ultimately drive conversions.
How long should your Animated B2B video be?
Optimal Animated B2B video length is determined by the specific goals and target audience. A well-crafted video can effectively convey its message within a short timeframe, capturing attention and leaving a lasting impression.
Methods for determining the ideal length involve considering the complexity of the information, the target audience's attention span, and the desired outcome. A product launch video might be shorter and more focused on generating excitement, while a training video might be longer and more detailed.
Pre-Production Questions
What is the primary objective of the video?
What is the target audience's attention span?
How complex is the information being presented?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What is the distribution strategy for the video?
How to create Animated B2B videos?
The creation of Animated B2B videos involves a structured process that ensures a high-quality and effective final product. It begins with a clear understanding of the target audience, the message to be conveyed, and the desired outcome.
Methods for creating Animated B2B videos involve a combination of planning, design, and production. The process is iterative, allowing for adjustments and improvements along the way.
Pre-Production
Define target audience
Develop a clear message
Create a storyboard
Design characters and visuals
Choose animation style
Select music and sound effects
Write a script
Production
Animate the storyboard
Record voiceover
Add music and sound effects
Edit and refine the video
Render the final video
Optimize for different platforms
Distribute the video
How animated B2B video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B decision-making processes. 7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=13637 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
