Tired of blending into the background? This article reveals how 20 B2B companies transformed their brand awareness with the power of animated explainer videos. We'll uncover the science behind why animation captures attention and sticks in viewers' minds, leading to increased brand recall and stronger customer connections. See how companies used simple animation to explain complex features and skyrocket their brand recognition. Learn from these 20 examples and transform your brand from invisible to unforgettable.
Video's role in modern marketing:
73% of respondents prefer to learn about a product or service from a short video. 82% of them stated that video marketing is their key marketing strategy. 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
Ready to make your B2B brand stand out? This article showcases 20 examples of captivating 2D animated videos that grabbed attention and boosted brand awareness. We'll dissect the winning formulas these companies used, from character design and storytelling to color palettes and music. Discover how companies used quirky animation to build a distinct brand personality and a loyal following. Get inspired by these success stories and learn how to create animated videos that get results.
Security in a hyper-connected world€”a compelling concern addressed by this impressive animated B2B video. The visuals are stunning, smoothly transitioning from a digital wave to a globe, then to a detailed smartphone interface showcasing ABLOY CUMULUS features. The video clearly explains complex integrations across diverse building types.
The system's application across various industries is clearly shown. The video's concise presentation makes complex information easily digestible. This is a masterclass in showcasing a sophisticated product effectively.
What We Can Learn
Craft a compelling narrative arc that builds to a clear solution, driving viewer engagement.
Compelling visuals define this B2B animation video. The animation's clean style and precise details clearly convey complex information, making it easily understood. The pacing is perfect, keeping viewers engaged without feeling rushed.
Strategic color choices and visual metaphors create a memorable experience. The video's concise narrative avoids jargon, ensuring broad audience appeal. This makes it a prime example of effective B2B communication.
Engaging visuals immediately hook the viewer in ACI's animated B2B video for social media. The video uses clear, playful animations, which makes it easy to digest and understand a detailed business idea within a few frames. Its brevity ensures the video maintains viewer attention through out.
This example shows how effective it is to use an animated B2B video for social media to deliver a simple message, while still communicating its value proposition. It provides a great visual inspiration, for its succinct message and engaging visuals. Its a lesson in creating a compelling experience.
Visual storytelling shines in this B2B animated video for customer engagement. The animation's blend of 2D and isometric 3D styles is both visually appealing and highly effective in conveying technical information. The video expertly balances complexity with clarity, making it ideal for a technical audience.
AWS IoT Greengrass is presented with impressive clarity, showcasing its benefits for device builders and software developers. The video's concise nature and strong visual elements make it a highly effective marketing tool. It's a great example of how to use animation to simplify complex processes.
What We Can Learn
Prioritize concise messaging. it keeps viewers focused and interested.
Smart asset management takes center stage in this B2B explainer video animation. The video's dynamic visuals and concise presentation of Asset Essentials' key features make the platform's benefits immediately clear. It effectively communicates the value proposition to operations, facility, and plant managers.
Highlighting cost savings and productivity improvements, the video expertly showcases the platform's capabilities. The clean design and fast pace maintain viewer engagement, making it a strong example of effective B2B marketing.
What We Can Learn
Clearly show your software's core value with key shots, driving conversions.
Digital monetization solutions are visually explained. This B2B animated video for brand awareness effectively uses animation to showcase Centili's offerings. The video's focus on growth, customer experience, and flexible bundling models resonates with businesses seeking digital solutions.
Centili Maestro and Fusion are highlighted, emphasizing their capabilities. The use of simple, clear visuals and quick transitions keeps the audience engaged. The final scene, depicting a celebratory team, reinforces the brand's positive image and encourages viewers to connect.
What We Can Learn
Clear visuals and a consistent style create a professional, memorable brand.
Chromalloy's global impact is powerfully depicted in this animated B2B video for SaaS. Isometric illustrations brilliantly convey innovation and expertise, creating a visually stunning and professional presentation. The focus on LifeX technology and cost-effective solutions clearly targets aerospace and energy companies seeking reliable engine solutions.
The video's futuristic factory setting and emphasis on used serviceable materials effectively communicate Chromalloy's advanced technology and commitment to value. This concise, impactful video successfully positions Chromalloy as a leader in its field.
What We Can Learn
Focus on customer success stories; build credibility and inspire confidence.
GO Data's animated B2B video for lead generation immediately captivates. The clean UI design and smooth animations make complex features easily understandable. The clear demonstration of data filtering and intent mapping is particularly impressive.
The video's success lies in its targeted approach, appealing to marketing and sales professionals. By visually representing data validation and outreach prioritization, it effectively communicates the platform's value. The concise presentation leaves a lasting impression, encouraging viewers to learn more.
What We Can Learn
Tell a story with your visuals, creating a connection with your audience and sparking interest.
Dynamic visuals immediately grab attention. This B2B animated video for onboarding masterfully uses abstract shapes to depict the complexities of software development, showcasing CircleCI's ability to solve problems. The concise 64-second runtime efficiently conveys key information.
Market dynamics are vividly depicted. The animated B2B video for sales uses a moving truck silhouette to immediately engage viewers, showcasing DAT iQ's data-driven solutions for freight management. Clean visuals and concise explanations of the platform's features make complex information accessible.
The North American map effectively illustrates DAT iQ's extensive network, while the analytics dashboard mockups clearly demonstrate the platform's user-friendliness. The Don't Guess. Know. tagline reinforces the value proposition, leaving a lasting impression.
What We Can Learn
Concisely explain your value proposition to grab attention and build trust.
Effective onboarding is crucial, and this animated B2B video for onboarding achieves this brilliantly. The animation style is vibrant and engaging, making complex information easy to understand. For example, the video clearly explains a difficult setup process, streamlining the entire procedure.
This results in a more efficient onboarding experience, saving employees valuable time and improving their overall productivity. The video's concise nature and clear visuals ensure that key information is retained, leading to better employee performance.
Exceptional customer service is crucial for business growth. This B2B video animation for marketing demonstrates how FieldRoutes streamlines operations and enhances customer experiences. The video's concise format and visually appealing design effectively communicate the software's benefits in under two minutes.
The animation's clear visuals and smooth transitions highlight key features, such as the customer portal and automated communication. The transition from low to high star ratings is particularly effective in showing the impact of FieldRoutes. This efficient approach ensures the message resonates with busy professionals.
What We Can Learn
Showcase happy customers to build credibility and inspire similar success.
Haltian's IoT Solutions Summit 2020 is vividly brought to life. This animated B2B video for customer engagement cleverly uses a virtual studio to present smart building success stories. The concise runtime effectively showcases Digital Twin technology and its benefits.
Customer testimonials provide compelling evidence of system reliability, while the integration of sensor and human-created content is visually impressive. The use of a building floor plan as a visual aid enhances understanding, making this a highly effective marketing tool.
What We Can Learn
Keep it casual. complex tech explained simply wins viewers over.
14. Indusface Animated B2B video for customer engagement
Email marketing's challenges are vividly portrayed in this B2B animated video production. The video cleverly uses a spinning globe to show the speed of modern communication, and then contrasts this with the cluttered inboxes most marketers face. The solution is presented as simple and effective.
The impact of the Verified Mark Certificate is clearly shown, with statistics and visuals demonstrating its effectiveness in improving brand visibility and open rates. This concise and engaging approach makes the video a strong tool for showcasing the product's benefits.
Effective visuals grab attention. The blend of 3D animation and real footage, a B2B video animation for sales, is expertly done, making complex technology easily understood. Information is delivered concisely, ensuring the core message resonates.
X-ray views and close-ups on hardware components provide unique insights. Software interface displays are clear and functional, making the technology accessible. This approach effectively communicates the value proposition to potential clients.
Dynamic visuals immediately engage viewers in this B2B animated video for marketing. The clever use of morphing calendars and a shattering clock powerfully illustrates the limitations of traditional routing methods. 3D animation brings the software's capabilities to life.
Route4Me's dynamic routing solutions are clearly presented. The video effectively communicates real-time updates and adaptability, showcasing the software's benefits. The clean design and vibrant colors create a professional and memorable experience.
17. Sekurinova Animated B2B video for social media
Intriguing visuals immediately capture attention in this animated B2B video for storytelling. Iridescent shapes and particle effects cleverly illustrate the complexity of OT cybersecurity, while aerial shots of industrial infrastructure create a strong connection with the target audience. The video's concise design effectively communicates Sekurinova's comprehensive managed service, highlighting its key features and W-Industries' 40 years of experience.
The service's breadth is showcased through visual representations of software, 24/7 SOC support, and on-the-ground assistance. This approach, combined with the video's brevity, makes complex information easily digestible. The clear call to action encourages viewers to explore Sekurinova's website for more details.
SEL's video production shines with its clear, concise storytelling. The animation style is professional yet engaging, effortlessly explaining complex ideas. This animated B2B video production avoids jargon, making it accessible to a broad business audience.
Relatable scenarios create an emotional connection, making the video memorable and effective. The visuals are both informative and entertaining, successfully conveying the product's value.
19. Canada Aviation and Space Museum Animated B2B video for SaaS
Intriguing visuals define this B2B video animation. The museum's history is presented with a compelling narrative, drawing viewers in and leaving a lasting impression. This style is perfect for attracting potential corporate sponsors and partners.
The animation's modern aesthetic effectively communicates the museum's mission and exhibits. This approach makes complex information accessible and memorable, appealing to a broad audience.
Engaging visuals drove the story, showcasing Toshiba's technology with subtle brilliance. The crisp animation style immediately captured attention, making complex information easily digestible. This B2B animated video for sales is a masterclass in concise storytelling.
The pacing was perfect, preventing information overload. The video left a feeling of confidence and competence, creating a persuasive and professional impact. The overall effect was memorable and impactful.
FAQ
How can animated explainer videos clarify complex topics for a B2B audience?
Animated explainer videos simplify complex B2B topics, making information accessible and engaging for improved audience comprehension.
What are the essential components of a compelling B2B animation script?
What's the ideal length for a B2B animated explainer video?
Ideal B2B explainer video length varies: 60 seconds for concise demos, 3-5 minutes for in-depth explanations. Tailor length to content complexity.
Which animation styles best resonate with a professional audience?
Professional audiences prefer clean, modern animation styles: minimalist, infographic, whiteboard. Match style to brand and message.
How can business animation generate leads for my company?
Business animation generates leads by attracting attention, simplifying complex ideas, and prompting action through clear calls-to-action.
How do I select music and voiceover that enhance my B2B video's message?
Music and voiceover enhance message and tone. Upbeat music energizes, professional voiceover builds trust. Choose elements that resonate with your audience.
What's the typical production process for a commissioned B2B animation?
How can I transform existing B2B content into engaging animated videos?
Transform existing B2B content into animations by identifying key takeaways and visualizing them with dynamic graphics, motion, and narration.
How do I ensure my B2B animation connects with my target audience's needs?
Connect with your target audience by addressing their needs and pain points directly through tailored messaging and visuals.
What animation best practices guarantee effective B2B communication?
Effective B2B animation communication:
Clear messaging
High-quality visuals
Professional voiceover
Strong call to action
How can I use animation to showcase my product's value proposition to businesses?
Showcase product value by highlighting key features, benefits, and applications through dynamic visuals and concise explanations.
How can I leverage animated videos to improve my B2B sales funnel?
Animated videos improve B2B sales funnels by attracting leads, explaining products, and nurturing prospects with engaging content.
How do leading B2B companies utilize animation in their marketing strategies?
Leading B2B companies use animation for product explanations, brand building, and lead generation.
What narrative frameworks are most effective for B2B animated storytelling?
Effective B2B animation narratives: problem-solution, benefit-driven, customer testimonials. Choose a framework that best suits your message.
How can I create a distinct and memorable B2B animated video?
Create distinct B2B animations with unique visual styles, memorable voiceovers, and compelling narratives that resonate with your target audience.
How to plan and optimize Animated B2B videos?
Purposeful Storytelling: "If you don't have a compelling story to tell, you shouldn't be in business." - Patrick McNeil. Advids used this approach for a healthcare client. We crafted a narrative around their innovative medical device, highlighting its benefits for both patients and practitioners. The video generated significant interest at a medical conference, leading to valuable partnerships.
Actionable: Craft compelling narratives that resonate with your target audience.
Emotional Resonance: "When we connect with our empathy, we see that everyone is trying to meet their needs." - Marshall B. Rosenberg. Advids leveraged this for a non-profit client. We created an animated video that evoked empathy for their cause, resulting in a 35% increase in donations compared to previous campaigns.
Actionable: Connect with your audience on an emotional level to foster deeper engagement.
Strategic Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids helped a cybersecurity client differentiate themselves in a crowded market. We created a video showcasing their unique approach to threat detection, leading to a 15% increase in lead generation.
Actionable: Highlight your unique value proposition to stand out from the competition.
Data-Driven Creativity: "Data can be a powerful tool for social good." - Melinda Gates. Advids used data to inform the creative process for an e-commerce client. We analyzed their customer demographics and purchase behavior to create targeted animated videos, resulting in a 12% increase in sales conversions.
Actionable: Use data to inform creative decisions and optimize video performance.
Financial Acumen: "Risk management is not about avoiding risks, it's about understanding and managing them." - Moorad Choudhry. Advids applied this principle for a financial services client. We created a video explaining complex investment strategies in a clear and concise way, building trust and increasing client inquiries by 20%.
Actionable: Simplify complex information to build trust and encourage engagement.
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Why Advids for Animated B2B video?
At Advids, we create high-quality, original Animated B2B videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated B2B video creation. Over 270 of these projects have been specifically Animated B2B videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Customized Animated B2B Video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B video style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated B2B Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Building a Collaborative Partnership:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated B2B videos.
Ready to unlock the potential of Animated B2B video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is an Animated B2B video?
An animated B2B video is a short, engaging video that uses animation to explain a product, service, or concept to a business audience. These videos are often used to simplify complex information, increase brand awareness, and drive conversions.
Animated B2B videos are versatile and can be used for a variety of purposes, including product launches, explainer videos, training materials, and marketing campaigns. They can be shared on websites, social media, and email, reaching a wide audience and driving engagement.
What do top Animated B2B videos have in common?
Mastering animated b2b video creation requires a strategic approach focusing on key elements for maximum impact.
Ideal Customer Profile - Deeply understand your audience's needs and pain points for resonant messaging.
Measurable Goals - Set specific metrics (e.g., lead generation, website traffic) to measure success.
Engaging Storyline - craft a narrative that resonates emotionally and intellectually with the audience.
Strategic Visuals - Use animation to simplify complex information and highlight key benefits.
Feature Prioritization - Focus on the 2-3 most important features that solve the biggest problems.
Problem-Solution Approach - Clearly define the problem and showcase your solution's unique value proposition.
Compelling Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.
Data-Driven Insights - Use charts and graphs to present data in a clear, concise, and engaging manner.
Animation Style Selection - Choose a style that aligns with your brand and resonates with your target audience.
What makes Animated B2B video effective?
Deep audience understanding fuels animated B2B videos. Distilling complex data into compelling visuals ensures clarity and memorability. Pre-production research, including detailed competitor analysis and target audience profiling, informs impactful video strategies. Data-driven insights shape content and style. Narratives built on audience pain points and aspirations deeply resonate.
Visual storytelling techniques simplify complex concepts. Visuals must consistently reflect brand identity and evoke desired emotions. Measurable results, tracked through KPIs, define success. Conversion and brand loyalty are the ultimate objectives. Post-production analysis informs ongoing optimization and refines future strategies.
How long should your Animated B2B video be?
Strategic video length maximizes impact by aligning animation style with B2B message and target audience.
Pre-production Considerations for Determining Video Length:
What core message needs animation?
Who is the ideal viewer profile?
Which features need highlighting?
What is the desired viewer engagement?
What platform will host the video?
What is the video's marketing goal?
What animation style best suits the message?
Animated B2B video length guide
Animated B2B Types
Video Length
Use Case
Funnel
Explainer Video
60-90 seconds
Clearly communicates complex product features concisely, using a friendly, approachable style, often with 2D or motion graphics animation.
Awareness
Motion Graphics
30-60 seconds
Showcases data, processes, or concepts dynamically, using a clean, modern aesthetic. Ideal for highlighting key statistics or workflows.
Consideration
2D Animation
45-75 seconds
Ideal for storytelling, demonstrating product benefits through engaging characters and scenarios, with various visual styles possible.
Consideration
Whiteboard Animation
60-90 seconds
Explains complex ideas simply, using hand-drawn visuals to create a personal, relatable feel. Great for illustrating a step-by-step process.
Awareness
Product Demo Video
90-120 seconds
Demonstrates product functionality, focusing on key features and benefits, often using screen recordings integrated with animation.
Conversion
How to create Animated B2B videos?
Mastering animated B2B video creation requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience.,,
* Define audience - Use detailed buyer personas to create highly targeted, resonant messaging.
Craft message - Focus on solving a specific problem or highlighting a unique benefit.
Storyboard creation - Use a storyboard to ensure a clear, concise, and visually appealing narrative.
Character design - Develop characters that are relatable and reflect your brand's personality.
Animation style - Choose a style that enhances the message and aligns with your brand's aesthetic.
Scriptwriting - Use a conversational tone and focus on benefits, not just features.
Animation process - Maintain consistency in style and quality throughout the animation process.
voiceover recording - Select a voice that matches the tone and style of the video.
Final video render - Optimize for different resolutions and file sizes for seamless playback.
Platform optimization - Tailor the video's metadata (title, description, tags) for each platform.
The benefits of using animation for B2B employee training
Beyond marketing, animation transforms B2B employee training. We've seen its marketing power; now, let's explore its potential to revolutionize internal learning. Tired of low engagement and poor knowledge retention? Animation offers a solution.
Imagine onboarding new hires with an engaging animated video explaining company culture and procedures, instead of lengthy manuals. Visuals stick. Animation translates complex ideas into easily digestible content, boosting knowledge retention. Think about simplifying complex software training with animated tutorials, making learning interactive and fun.
boost engagement and knowledge retention with interactive quizzes and exercises within animated modules. This transforms passive learning into active participation.
Repurpose your sales animation for B2B into engaging training modules for new sales reps, accelerating their onboarding. B2B animated video case studies demonstrate this approach's effectiveness.
Easily adapt animated training for a global workforce through multilingual capabilities. This ensures consistent messaging across all teams.
B2B marketing animation, while effective externally, also holds immense potential for internal training, creating a unified brand experience.
Animation empowers us to create engaging, effective, and scalable training programs that drive results. Animated explainer video examples B2B showcase how companies use animation for training. From improved engagement to measurable results, animation offers a powerful solution to modern training challenges.
Choosing the right animation style for B2B videos
Now that we've covered video types and lengths, let's explore animation styles. Choosing the right style is crucial for engaging your audience and achieving your marketing goals. Think of it like choosing the right outfit – it needs to fit the occasion and reflect your personality. A mismatched style can send the wrong message, while the perfect style can make you shine.
A strong B2B animation video portfolio showcases a variety of styles, each tailored to a specific purpose. Review high-quality B2B animated video examples for inspiration. Remember, the goal is to create business animation videos that resonate with your target audience and effectively communicate your message.
Consider your brand personality. Is your brand playful or serious? Modern or traditional? Your animation style should reflect these characteristics.
Think about your target audience. What kind of visuals would appeal to them? What tone and style would resonate best?
Match the style to the video's purpose. A fun, 2D animation might be perfect for an explainer video, while a sleek, motion graphics style could be ideal for showcasing data.
Don't forget about onboarding animation for businesses. Engaging animated training modules can significantly improve knowledge retention and employee satisfaction.
By carefully considering these factors, you can choose an animation style that enhances your message, strengthens your brand, and captivates your audience.
Incorporating data and statistics into B2B animation
We've covered animation styles; now, let's explore data's power in B2B animation. Data visualization transforms dry statistics into compelling narratives, boosting engagement and persuasive power. Think about how animated B2B sales video examples use data to showcase ROI, instantly grabbing attention.
Data isn't just about numbers; it's about telling a story. Imagine transforming raw figures into vibrant charts that highlight key trends. Examples of B2B animated marketing videos demonstrate how data visualization can simplify complex information, making it accessible and engaging. Even animated B2B commercials can benefit from concise data snippets, reinforcing key selling points.
Start by identifying key performance indicators (KPIs) aligned with your message. What metrics resonate most with your audience?
Transform raw data into visually appealing charts and graphs. Motion graphics can dynamically showcase data, making it memorable.
Use animation to highlight data trends and patterns. Imagine a line graph smoothly rising to emphasize growth or a pie chart dynamically shifting to illustrate market share changes.
Contextualize data within a compelling narrative. Don't just present numbers; tell a story that resonates emotionally and intellectually.
Data-driven animation empowers us to connect with our audience on a deeper level, transforming information into insight. By weaving data seamlessly into our animations, we create compelling narratives that inform, persuade, and inspire.
The timeline for creating a B2B animated video
So, we've explored animation styles. Now, let's tackle a crucial question: How long does it actually take to create a B2B animated video? Understanding the timeline helps us plan effectively and set realistic expectations. Let's break it down, using top B2B animation video examples as our guide.
Creating a compelling B2B video marketing animation involves several key phases, each with its own timeline considerations. Think of it like building a house – a solid foundation is essential. For explainer videos for B2B, this foundation is the pre-production phase. Reviewing B2B animated video examples highlights how this initial groundwork impacts the final product.
What's the big idea? This initial stage involves defining the video's purpose, target audience, and core message. Think of it as your video's blueprint.
Script and Storyboard: Next, we craft a compelling narrative and visual framework. This is where we bring the story to life on paper.
Lights, Camera, Animation! The production phase is where the magic happens. This includes animation, voiceover recording, and sound design.
Polishing the Gem: Post-production involves editing, color correction, and final rendering, ensuring a high-quality finished product.
Timelines vary depending on project complexity. A simple motion graphics piece might take a few weeks, while a complex character animation could take several months. Factors like video length, animation style, and revision rounds all play a role. Clear communication and collaboration are key throughout the process. By understanding these stages, we can navigate the animation journey effectively and create impactful b2b videos that achieve our marketing goals.
Optimizing B2B animated videos for different platforms
We've explored animation styles; now, let's refine our approach for different platforms. Think of it like tailoring a presentation – what works in a boardroom might not resonate at a conference. Similarly, optimizing B2B animated videos requires platform-specific strategies. Reviewing b2b video animation samples reveals how successful brands adapt their content.
Each platform possesses a unique audience and culture. A playful 2D animation might thrive on Instagram, while a data-driven B2B motion graphics piece performs better on LinkedIn. Consider YouTube for longer B2B explainer video animation examples, showcasing in-depth product demos or thought leadership.
Tailor video length to platform norms. Shorter, impactful content captures attention on fast-paced platforms like Twitter. Longer formats suit platforms like YouTube, where viewers expect more in-depth content.
Optimize visuals for each platform. Square videos dominate Instagram, while widescreen formats suit YouTube. Ensure your corporate animation for business adapts seamlessly.
Craft platform-specific calls to action. Guide viewers towards desired actions, whether visiting your website, downloading a resource, or contacting your sales team.
Use relevant keywords in titles and descriptions. This improves search visibility, connecting your videos with the right audience on each platform.
By understanding these nuances, we ensure our b2b animated videos reach the right audience with the right message, maximizing impact and driving results.
How animated B2B video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B decision-making processes. 7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=13637 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
