20 Examples Of Effective Animated Marketing Videos For B2B

1. e-Builder

Navigating the complex world of public infrastructure and construction projects requires a solution designed for unique challenges. Delays, cost increases, and the intense scrutiny from stakeholders and the community demand clear processes and reliable management, especially when resources are constrained or unexpected crises arise.

This lead generation animated video effectively demonstrates how adopting a cloud-based platform can transform these efforts. It visualizes streamlining workflows, improving collaboration, and enhancing productivity, ultimately providing the essential visibility and transparency local governments need to deliver successful projects efficiently and build confidence with the public they serve.

2. Housing Europe Animated case study summary

Through vibrant animation, the video unspools a comprehensive strategy for digital evolution in complex sectors. It masterfully visually organizes solutions around a central core, expanding into essential layers of cloud, analytics, and digital experience, clearly illustrating a structured approach to modernization that tackles challenges head-on with strategic depth.

Capabilities like intuitive mobile tools, data-driven insights, and core system upgrades are detailed. This insightful animated case study summary provides a clear look at how integrated components drive tangible benefits like lower operational costs and enhanced user interactions, an approach valuable for sectors like Housing Europe facing modernization challenges. The visual storytelling makes intricate technical processes accessible.

3. VIOMI Visual explanation B2B

Living spaces become intuitively responsive frontiers with VIOMI's vision for the connected home. This captivating visual journey showcases a suite of AIoT innovations, painting a picture of seamless automation and integrated control that elevates daily comfort and efficiency.

Far more than just product displays, the slick graphics and dynamic data overlays offer a compelling visual explanation b2b partners or forward-thinking consumers can readily grasp. This focus on intelligent functionality and the underlying data power is genuinely inspiring, demonstrating how innovative video can articulate complex tech visions powerfully.

4. Amazfit Animated sales tool

Through dreamlike animated visuals, the video unveils the Amazfit GTS 4 Mini, positioning it seamlessly within vibrant landscapes and vast cosmic scenes. The watch's ultra-slim design and stunning AMOLED display are highlighted through this immersive journey, suggesting a life of activity and exploration enabled by the device and its integration into inspiring environments.

This striking animated sales tool presents capabilities like multi-system GPS and extensive sports modes not as isolated specs, but as integral parts of an active lifestyle. The compelling visual contrast between natural beauty and technical precision, alongside the emphasis on endurance through cosmic imagery, offers inspiring insight into crafting effective video communication projects for emotional connection.

5. Rubia EV3R Animated video for business

Paving the road to tomorrow's transportation demands visionary solutions. The Rubia EV3R range emerges from TotalEnergies as a powerful answer for heavy-duty vehicles, charting a course towards a greener future. This animated video for business expertly frames the core "3R" philosophy Reduce, Reuse, Regenerate as the bedrock of a truly circular approach.

It compellingly showcases the product's composition, leveraging over 50% regenerated base oils, and its eco-conscious packaging, featuring 50% recycled plastic and full recyclability. This delivers not only a significantly reduced carbon footprint but also unwavering performance, validated by extensive manufacturer approvals. Its a clear call to action for businesses driving towards a more sustainable and efficient operation.

6. ASUS Business storytelling animation

Discovering the dawn of a new computing age focused on intelligent performance. This video introduces the ASUS Vivobook S 15, framed as the first step into the transformative Copilot+ PC experience. Its core message revolves around unlocking user potential through super fast, AI-accelerated power from the Snapdragon X Elite processor.

The visual journey, a fine example of business storytelling animation, vividly portrays this raw capability and seamless AI integration via a dedicated key, suggesting effortless productivity and creative flow. Design highlights like the vibrant Lumina OLED display and robust battery life underscore the device's readiness to be a portable, powerful partner, inspiring a vision of what future personal computing enables.

7. VMware Product demo animation B2B

Escaping the relentless cycle of IT problems and wasted time feels like a distant dream for many. This video vividly captures that struggle before showcasing a path to proactive efficiency that reshapes the workday from reactive firefighting to strategic action.

VMware Skyline Advisor Pro emerges as a crucial intelligent partner, moving beyond being merely a tool. Its power lies in preventing issues before they impact systems and automating burdensome tasks, a transformation effectively conveyed in this product demo animation B2B. This foresight liberates teams to focus on innovation and gain invaluable peace of mind.

8. Sony B2B explainer video

Step inside your mix anywhere; the MDR-MV1 makes that possible. The video brilliantly translates abstract sound elements into a vibrant, interactive 3D space around the user, vividly illustrating the precision required for professional audio mixing and monitoring. This imaginative visualization makes the product's capability immediately resonant for potential users.

These aren't merely headphones; they enable a complete portable studio workflow wherever you are. The presentation emphasizing the open-back design and specialized drivers communicates the technical depth crucial for detailed fidelity. Essential for long creative sessions, its lightweight build ensures lasting comfort and stability. This insightful B2B explainer video effectively positions a studio-grade solution for demanding audio creators.

9. SurveyMonkey Explainer video business

In an era where markets shift with unprecedented speed, understanding the "why" behind changing behaviors is paramount. SurveyMonkey Industry Tracker delivers this, efficiently measuring industry shifts beyond lagging indicators, keeping you ahead and informing your strategy.

Unlike conventional syndicated data that lags behind, it taps into exclusive, real-time buyer perspectives from a trusted global panel, providing confidence in your understanding. Its revolutionary AI-powered insights instantly cut through noise to highlight pivotal changes, revealing the core drivers behind them.

This saves immense time digging through raw data. It's a vital tool for any explainer video business or sector aiming to build credible thought leadership fueled by proprietary, actionable insights.

10. Cabot 3D animation business marketing

How does the interior environment of a vehicle truly impact comfort and health? This question is at the heart of navigating evolving air quality regulations and the challenge of odors from plastic components within cars. The video tackles this unseen problem head-on.

Cabot delivers a powerful solution with their low odor masterbatches, enabling compounders to develop automotive interiors that satisfy rigorous demands. This capability, effectively conveyed through clear technical communication vital in 3D animation business marketing, goes beyond simply reducing smell, also enhancing crucial color and mechanical properties.

11. MCI Technology explainer video

Transforming daunting legacy government code into modern, agile applications is vividly portrayed in NCI's technology explainer video. It masterfully visualizes the complex problem, using animation to demonstrate the swift, automated shift from outdated systems like COBOL to flexible modern languages, showcasing complexity giving way to efficiency.

Central to their offering is the NCI SHAI framework, using intelligent AI for tasks like code refactoring based on "intent", not just syntax. This frees government teams from manual drudgery, allowing focus on high-value, innovative work. The video effectively communicates this faster, cost-efficient, secure path to modernization, serving as an inspiring model for impactful technical communication.

12. Corelight Corporate animated video

Piercing the fog of network traffic reveals critical security insights. Corelight, powered by Zeek, excels at this by distilling vast oceans of disjointed data into complete, deeply connected intelligence. This transformation is compelling.

This clear picture empowers security teams, illuminating pathways for rapid incident response and threat hunting. The ability to link diverse logs and uncover long-hidden activity demonstrates remarkable forensic depth. This corporate animated video showcases how effective visuals build confidence in handling complex data challenges.

13. Total Expert Animated sales funnel content

Amidst the constant push for results, sales teams grapple with maximizing every moment. This video skillfully illustrates the challenge of focusing efforts and introduces Focused View, the latest feature from Total Expert, designed to solve this by surfacing high-potential contacts for timely, impactful action.

The animation sequence visually maps how marketers generate targeted lists and publish them seamlessly for sales teams. This demonstration, compelling animated sales funnel content, shows with striking clarity how Focused View demystifies lead prioritization. By enabling personalized interactions, the video compellingly shows how teams save precious time and achieve a proven 10% lift in lead-to-application conversions.

14. CyberArk 2D animation business marketing

Striking the crucial balance between tightening security and maintaining seamless user access presents a fundamental challenge for organizations today. Over-privileging can create risks, yet restricting access hinders productivity and user satisfaction significantly. This video highlights how addressing this can dramatically improve operations.

CyberArk Endpoint Privilege Manager offers a clear solution. It grants on-demand elevated privileges, empowering users to swiftly complete necessary tasks without waiting, automatically reverting access afterward. This effective approach, a compelling example of 2d animation business marketing, upholds security while boosting productivity.

Managed seamlessly through ServiceNow integration, the request and approval process gains vital insights and a full audit trail, eliminating platform switching friction for IT and users. This demonstrates an inspiring model for transforming security challenges into efficient, user-centric digital workflows.

15. Gemalto Complex concept animation B2B

Navigating the intricate landscape of omnipresent connectivity and 5G's expansive potential is tackled effectively here. The animation vividly portrays the network on demand, adapting to diverse applications. As an example of effective complex concept animation B2B, it translates abstract ideas like low latency and vast device capacity into understandable, impactful scenarios, making the future feel tangible.

The narrative highlights the critical need for robust security and trust in this hyper-connected environment. By demonstrating how digital identities and data in motion and at rest are protected, the video builds a chain of trust. It underscores the importance of end-to-end encryption and strong user identification, offering inspiration for communicating vital security concepts visually from mobile core to edge.

16. Aqua Security Complex product explanation video

Propelling through a futuristic digital realm, the video immerses us in the rapid cadence of cloud native development and DevOps. Abstract tunnels and pulsing light lines effectively illustrate the inherent complexity and speed of modern software creation and delivery.

More than just a complex product explanation video, this visual narrative powerfully shifts to the liberating expanse of an open sky. It beautifully conveys how Aqua Security provides the crucial freedom to accelerate innovation, run anywhere, and scale effortlessly, transforming potential challenges into opportunities for unfettered growth.

17. AdHive Educational animation business

Mounting large-scale native video advertising campaigns across numerous blogs requires a monumental, manual effort, demanding time-consuming, individual negotiations with each potential influencer. This complex, manual process is clearly illustrated as a primary pain point for advertisers seeking broad reach and efficiency.

AdHive emerges as a powerful solution, presented as a streamlined platform built on smart contracts and AI. It automates the entire workflow: advertisers define campaigns, AI identifies and offers campaigns to relevant bloggers, and monitors content placement to ensure requirements are met, dramatically reducing negotiation time.

The platform ensures efficiency, transparency, and guaranteed rewards; upon successful video placement, bloggers automatically receive payment via ADH tokens, and advertisers gain valuable reports providing insights for campaign optimization. This innovative approach simplifies what was historically cumbersome, offering an inspirational model for an educational animation business explaining complex digital marketing solutions.

18. Mezmo Onboarding animation B2B

A hypnotic visual journey dives into the heart of enterprise data challenges, portraying the frustrating stasis caused by traditional fixed systems and vendor lock-in. Dynamic abstract graphics effectively capture the struggle of data needing to flow freely, contrasting this with rigid, centralized approaches that slow critical insight.

Mezmo emerges to set data free with unprecedented fluidity. Its observability pipeline creates a vibrant, live stream from every source, enriching information with vital context. This allows engineers to make sense of data in motion, enabling enhanced troubleshooting and empowering real-time action.

This engaging video clearly articulates Mezmo's value proposition, serving as an inspiring blueprint for creating compelling onboarding animation B2B content and other impactful enterprise communication projects. Getting insights where they matter most truly empowers acting sooner, a core benefit powerfully demonstrated here.

19. ManageEngine Animated corporate video

Grappling with the scattered challenges of modern IT security can feel like facing an endless barrage of digital threats across a dispersed workforce. This animated corporate video masterfully illustrates that relentless pressure, using a compelling visual storm of alerts covering everything from unpatched systems to data leaks, creating an immediate sense of overwhelm.

ManageEngine Endpoint Central emerges from this visual noise, presenting a unified command center that brings order to the digital landscape. Its not just a tool, but a pathway to reclaiming control, transforming the chaotic flood of issues into manageable, resolved tasks. This demonstration provides a powerful blueprint for creators aiming to show how their solution simplifies complexity.

20. VISA Brand building animation B2B

Across the landscape of digital commerce, a surge in activity brings both opportunity and intricate challenges like transaction clarity and rising fraud. This increasing complexity underscores the need for systems that instill confidence for everyone involved in the payments journey.

Visa Post-Purchase Solutions powers enhanced data sharing, enabling bank representatives to instantly access merchant details and digital receipts. This is vividly shown with the Wilsons, whose confusion over unfamiliar charges turns to relief as their issue is swiftly clarified and resolved, a testament to the animation's clear storytelling.

This capability mitigates disputes before they escalate and expedites confirmed fraud resolution, building essential trust. The video itself serves as compelling Brand building animation B2B, effectively translating a complex operational solution into a relatable and inspiring example of secure, seamless digital commerce.

21. Onfleet SaaS explainer video

Grappling with the daily pressure of late parcels and customer frustration defines modern delivery. This dynamic video resonates deeply by vividly depicting the operational hurdles and business costs, capturing the genuine struggle faced when expectations are missed.

Onfleet emerges as a potent force for change, transforming these pain points into pathways for success. Through compelling visuals of its intuitive software, this saas explainer video demonstrates how teams gain flexibility, automate routing, and communicate seamlessly to delight clients.

The impressive results shownsignificant fuel savings and near-perfect on-time delivery ratespaint a clear picture of operational excellence achieved. For delivery businesses, the solution offers an inspiring vision for boosting efficiency and scaling confidently.

22. RIPPLING SPEND Animated Business Explainer

Ending the chaos of fragmented company spending becomes achievable with Rippling Spend, presented compellingly in this crisp animated business explainer. It offers a unique vision of centralizing expenses, cards, travel, and bills onto one platform, effectively liberating finance professionals from tedious administrative burdens.

The power lies in automation and intelligent, proactive controls that prevent out-of-policy spending before it occurs, issuing corporate cards in moments, not days. Seamlessly integrating with hundreds of accounting tools, the platform ensures effortless data flow, accelerating financial closes and allowing teams to focus strategically on driving the business forward.

23. Venmonitor Simplifying B2B value proposition

Navigating the complexities of vendor risk becomes intuitive with Venmonitor Point-in-Time. This service centralizes diverse external intelligence across a breadth of essential risk domains, including cybersecurity, privacy, and business health, offering a unique on-demand model without external data provider subscriptions.

The visually striking dashboard provides actionable clarity, simplifying b2b value proposition by accelerating pre-contract screening and enabling more robust, data-driven decisions during negotiation or ongoing due diligence. It's an insightful tool for targeted, efficient vendor assessment.

24. Foxit Animated thought leadership content

Turning tedious document analysis into a streamlined conversation, Foxit's AI Assistant offers a glimpse into effortless efficiency. For anyone needing swift insights from complex contracts or reports, this tool acts as a powerful co-pilot, cutting through clutter instantly and accurately locating key details.

Showcasing forward-thinking solutions, this video offers compelling animated thought leadership content, demonstrating how the AI Assistant provides sourced answers directly within the PDF. Asking questions about project milestones or ownership becomes a simple chat, freeing up valuable time and transforming document interaction.

25. Syncsort Value proposition animation

For those immersed in the world of selling music gear online, managing inventory and orders manually feels like a constant struggle. This animated video tackles these pain points head-on, presenting Reverb Integration for WooCommerce as a streamlined solution specifically designed for this niche marketplace, positioning it as the essential tool for growth.

The animation brilliantly illustrates how this integration conquers complexity. Central to the message is the value proposition animation, effectively communicating automated stock updates and smooth order flow. This visual thesis highlights unlocked time and offers freedom from tedious tasks, promising peace of mind for sellers, making online sales genuinely effortless.

26. Microsoft Simplify complex concepts animation

Navigating the path to a modern, secure workplace feels attainable watching this. The video compellingly presents Windows 11 alongside Microsoft Surface devices as the essential pairing, designed from the ground up to empower every employee and elevate overall productivity.

Leveraging dynamic visuals that simplify complex concepts animation, the presentation effortlessly conveys the advantages for IT, from streamlined management to robust security protocols. This clarity, combined with the powerful metric of a potential 250% return on investment, makes a truly inspiring case for businesses ready to embrace transformation.

27. Autel Robotics B2B marketing animation

Providing a window into seamless aerial command, this video for Autel Robotics Smart Controller emphasizes intuitive control and expansive capability. It showcases the device's exceptionally bright, integrated display and powerful signal transmission, translating technical specs into real-world operational advantages for professionals.

Highlighting practical features like multi-port output and extended battery life underscores the controller's utility as a reliable field instrument. This concise B2B marketing animation serves as an effective demonstration of the hardware's potential, inspiring confidence in its performance and streamlined workflow for demanding tasks.

28. Katena B2B customer journey animation

Exploring the realm of advanced ophthalmic solutions, this video beautifully unveils nature's own healing scaffold. It underscores decades of proven efficacy for healing and reducing inflammation, showcasing diverse applications critical for eye surgeons seeking reliable biological solutions that promote seamless regeneration.

Ambio, a new generation from Katena, distinguishes itself through the innovative Clearify process. By retaining intermediate layers, it functions as a concentrated healing engine rich in vital growth factors. This meticulous detail provides insights into its biological advantage, crucial for optimizing surgical outcomes and patient recovery.

Practical features like the added handling tab, acting as a surgeon's touchstone for precision, and clear orientation indicators further enhance usability. This comprehensive presentation, blending scientific explanation and practical use case demonstration, makes for a compelling b2b customer journey animation.

29. Cloudways Business process animation

When online sales surge, the pressure on a website is immense. Cloudways Autonomous offers hands-off, auto-scalable WordPress hosting built on Kubernetes, automatically expanding resources like elastic to meet demand. This ensures high availability during traffic spikes, letting you reclaim valuable time to drive business growth.

Through clear business process animation, the video visualizes how traffic flow is managed seamlessly. Combined with included features like free Cloudflare Enterprise CDN and expert 24/7 support, it provides lightning-fast speed and reliability, boosting conversion potential and positioning businesses to dominate the season and beyond.

30. LiveX Sales enablement animation

Navigating the complexities of customer engagement finds an intuitive solution in this animation. It vividly demonstrates how LiveX AI Agent, powered by your unique business data, actively tackles core challenges like boosting profits and reducing churn.

Illustrating the agent's training on diverse sources like workflows and FAQs, this sales enablement animation clearly highlights its seamless deployment across search, QR codes, and voice. It delivers precise, actionable support, resolving customer needs.

Showcasing platform versatility and zero-coding integration, the video powerfully reveals impressive return on investment figures. It offers a compelling vision for businesses seeking impactful customer experience transformation.

Measuring Success: Calculating B2B Animation ROI

Measuring success for an animated B2B marketing video proves its tangible business value. Marketers move beyond vanity metrics like views, focusing instead on contributions directly impacting the sales pipeline and revenue growth. Quantifying return on investment demonstrates animation is not just creative expense but strategic asset.

They assess how these videos influence audience behavior across the buyer journey. Top metrics connect video consumption to bottom-line results. Understanding which video types perform best at each funnel stage informs future content strategy and budget allocation, maximizing effectiveness.

Calculating video ROI involves tracking investment versus return. Investment includes production costs animation style and distribution spend. Return encompasses revenue generated from video-influenced deals lead acquisition cost savings or accelerated sales cycles. Proper attribution modeling connects video engagement to later conversions.

Why Advids for Animated B2B marketing video?

At Advids, we create high-quality, original Animated B2B marketing videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of B2B video marketing effectiveness. We've completed over 340 successful Animated B2B marketing video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Animated B2B Video Process:

Customized Animated B2B marketing video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B marketing video style, to perfectly match your brand, target audience, and specific needs.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is realized in the final animation through your active involvement.
Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Animated B2B marketing videos.

Creative Excellence in Every Frame:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message.
Cutting-Edge Animated B2B marketing video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Animated B2B marketing video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated B2B marketing video?

An animated B2B marketing video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are often used to simplify complex concepts, showcase features and benefits, and build brand awareness. They can be used in a variety of marketing channels, including websites, social media, and email campaigns.

Animated B2B marketing videos are particularly effective for businesses that need to communicate complex information in a clear and concise way. They can also be used to create a more engaging and memorable experience for viewers, which can lead to increased brand recall and conversions.

What do top Animated B2B marketing videos have in common?

Mastering animated B2B video requires a strategic approach focusing on clear messaging and compelling visuals.

Ideal Customer Profile - Use buyer personas to tailor messaging for specific needs and pain points.

• Marketing Goals - Align video objectives with broader marketing strategy for measurable results.
• Storytelling Approach - Use a problem/solution narrative that resonates emotionally and logically.
• Unique Selling Proposition - Focus on a single, powerful differentiator to avoid confusion.
• Visual Design - Employ a style that reflects your brand and appeals to your target audience.
• Animated Characters - Develop characters that embody your brand values and personality.
• Key Feature Showcasing - Prioritize features that solve key customer problems and deliver value.
• Problem/Solution Framework - Show, don't just tell, using visuals to demonstrate the solution.
• Performance Metrics - Analyze data to optimize future video campaigns and improve ROI.
• Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.

What makes Animated B2B marketing video effective?

B2B marketing videos require a deep understanding of the target audience and their needs. They must captivate and resonate, demystify complex information, and forge lasting brand impressions through animation styles tailored to the brand message and consistent with existing brand guidelines.

Development of such videos involves creative storytelling, engaging visuals, and a clear call to action?requesting a demo, downloading a resource, or contacting sales. A well-defined narrative arc maintains viewer engagement.

Success relies upon a compelling narrative that addresses the target audiences pain points and aspirations. Showcasing solutions to tangible business challenges drives engagement and builds trust, fostering stronger brand connections and encouraging desired actions. Visual consistency reinforces brand recognition and recall, ensuring the video aligns with overall marketing efforts.

How long should your Animated B2B marketing video be?

Optimize animated B2B video length for maximum impact by aligning video type, use case, and funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who is the ideal viewer?
• How many features to highlight?
• What style best suits the brand?
• Which platform will host it?
• Does the style match the message?
• What's the marketing goal?

Animated B2B marketing video length guide

How to create Animated B2B marketing videos?

Mastering animated B2B marketing videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and achieve your business objectives.,,

• Video Goals - Clear goals ensure focused content and measurable results.
• Scriptwriting - A compelling narrative keeps viewers engaged and drives understanding.
• Animation Style - The right style enhances brand identity and memorability.
• Music Selection - Strategic music choices amplify emotions and create a lasting impression.
• Storyboarding - A detailed storyboard ensures a smooth animation process and prevents costly revisions.
• Video Animation - High-quality animation creates a professional and polished final product.
• Voice Recording - A professional voiceover adds credibility and enhances viewer engagement.
• Sound Design - Strategic sound effects improve clarity and add emotional depth.
• Final Editing - Meticulous editing ensures a polished, impactful video that meets your goals.

Scriptwriting for effective B2B animation

Crafting a compelling script is the cornerstone of high-quality B2B animated video production. We've covered the broader aspects of video creation, so let's focus on how to write a script that truly resonates with your audience. Remember, even short animated B2B commercials need a strong narrative foundation. A well-written script ensures your business animation videos effectively communicate your message and drive desired actions.

Think of your script as the blueprint for your animated video for B2B marketing. It's more than just words; it's the foundation for a captivating story that connects with your audience on an emotional level.

• Know your audience: Speak their language. Are they technical experts or C-suite executives? Tailor your tone and vocabulary accordingly.
• Problem/Solution Focus: Clearly define the challenge your audience faces and how your product or service provides the solution. Show, don't just tell.
• Unique Selling Proposition: What makes you stand out? Highlight your key differentiators and demonstrate the value you bring.
• Call to Action: Guide your viewers. What do you want them to do after watching your video? Make it clear and compelling.

By focusing on these key elements, we can ensure our script not only complements the animation but also drives engagement and achieves our marketing objectives. A well-crafted script is the first step towards a successful animated B2B marketing campaign.

B2B animation video production process

Having laid the groundwork, let's explore how we bring your B2B animation vision to life. The production process is where creativity meets strategy, transforming ideas into engaging videos. Whether you're crafting B2B marketing animation examples or a complex product demo, a structured approach is key.

Think of this phase as building a house. We've designed the blueprints (script and storyboard), now it's time to construct the actual structure. This involves meticulous craftsmanship, continuous refinement, and a keen eye for detail. From selecting the right voiceover artist to integrating sound design, each element contributes to the final product.

• Brainstorm and refine ideas: We kick things off with a collaborative brainstorming session, ensuring everyone's on the same page.
• Storyboard visualization: We create a visual roadmap, outlining each scene and shot, much like a comic book for your video.
• Animation and voiceover: The animation team brings your story to life, while a professional voiceover adds clarity and personality. This is where B2B explainer video animation examples truly shine.
• Sound design and music: We carefully select music and sound effects to enhance the emotional impact and create a seamless viewing experience. Even subtle sounds can make a big difference.

Finally, we review, refine, and optimize the video for various platforms. This iterative process ensures your B2B promotional animation or B2B video marketing animation is polished, engaging, and ready to achieve your marketing goals. Remember, a well-defined process is the foundation of successful B2B animation.

B2B animation for email marketing campaigns

Let's dive into how we can make our B2B email marketing campaigns truly shine with animation. Forget static emails; think dynamic, engaging content that grabs attention and drives conversions. B2B marketing animation isn't just a trend; it's a powerful tool.

Imagine a short animated GIF in your email header showcasing your new software's interface – instantly captivating, right? Or, picture a concise animated explainer video simplifying a complex concept, making it easily digestible for your audience. That's the power we're talking about.

Need inspiration? Check out these animated explainer video examples B2B to see how other companies are using them effectively.

• Spice up email headers with eye-catching animated GIFs. This immediately grabs attention in a crowded inbox.
• Use animation to highlight key product features, making them memorable and understandable.
• Transform complex ideas into engaging narratives with short, impactful animated explainer videos.
• Craft compelling animated calls-to-action that practically beg to be clicked, driving conversions.

Looking for top B2B animation examples? We've got you covered with practical tips and inspiring examples. Remember, even short animations can make a big impact. By focusing on clear messaging, impactful visuals, and a strong call to action, we can transform our email campaigns from static to dynamic, boosting engagement and driving results. Consider incorporating B2B motion graphics videos to showcase data or explain complex processes visually.

The impact of animation on B2B engagement

Animation isn't just a visual treat; it's a powerful tool for B2B engagement. We've discussed the nuts and bolts, now let's explore how animation transforms viewers into customers. Think beyond static content; embrace the dynamic world of motion.

Explainer videos for B2B, for instance, can simplify complex products, making them instantly understandable. Best B2B animated videos aren't just pretty pictures; they're strategic assets driving conversions. Imagine an animated sales video B2B showcasing your software's interface – instantly captivating, right?

• Animation grabs attention in crowded inboxes, unlike static emails.
• Animated product demos highlight key features, making them memorable.
• Compelling animated calls-to-action drive conversions.
• B2B animated video examples showcase how animation elevates brand perception.

Animation fosters deeper connections. It's not just about showcasing features; it's about telling a story. A story that resonates with your audience, builds trust, and ultimately drives results. From boosting brand recall to increasing sales conversions, animation transforms B2B marketing.

How animated B2B marketing video examples are curated?

We dove deep into animated B2B marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated B2B marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B marketing objectives.
7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated B2B marketing video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)