Ever wished you could make your complex B2B message instantly clear and engaging? I am sharing what we've learned today about the remarkable impact of animated explainer videos. In this article, we'll uncover how these videos are transforming B2B marketing, boosting understanding and driving conversions. Our research reveals compelling insights into how these videos achieve this, and what we've discovered will astound you. Let's dive into the data and explore 30 powerful examples.
Video increases conversions and sales by up to 80%.
These stats paint a clear picture: video is no longer a nice-to-have; it's a necessity. 2D explainer videos, in particular, offer a powerful way to simplify complex ideas, boost engagement, and drive conversions. We've curated 30 Powerful Animated B2B marketing video examples that immediately commanded our attention and generated excitement.
Advarra is a Clinical Trial Management System (CTMS) that helps optimize clinical research operations. The video is designed to illustrate how Advarra centralizes participant and process management across multiple clinical trials and sites.
Video Design - The video utilizes a minimalist approach, featuring clean, simple graphics with a vibrant color palette. The focus is on the user interface of the Advarra platform. The use of icons and animation allows for a B2B animated video for storytelling that is engaging and easy to understand.
The video effectively communicates Advarra's value proposition by showcasing its ability to streamline clinical research operations. The clean, minimalist design and clear animation create a professional and trustworthy tone. The user-friendly interface is highlighted, emphasizing the ease of use and the benefits of Advarra for clinical research sites. The video's visual style effectively drives the goal of showcasing the benefits of Advarra.
Avanza is a digital transformation platform that helps businesses transition to a paperless system, reducing errors, fraud, and customer acquisition costs. The video is designed to illustrate the benefits of using Avanza and how it helps improve customer experience.
Video Design - The video uses a simple and engaging animation style, featuring stick figures and bold colors, to create a fun and memorable experience. This style is common in animated B2B video production, and it helps communicate complex ideas in an easy-to-understand way. The animated graphics, such as the charts and the gear with a clock, are simple yet visually appealing, making the video engaging for viewers.
The video effectively communicates its objective by highlighting the advantages of using Avanza. The clean and concise visual style helps the audience understand the benefits of paper elimination, which are presented clearly through a graph showcasing the reduction in errors, fraud, customer acquisition cost, and the improvement in customer experience. The video's cheerful tone makes it relatable and appealing to businesses seeking a digital transformation platform.
AWS Internet of Things (IoT) Greengrass is an open source software that makes it easy to build, deploy, and manage IoT applications. The video is designed to show how AWS IoT Greengrass can help businesses connect devices in different environments, including homes, factories, vehicles, and businesses.
Video Design - The video uses a clean and minimalist design style with line art and simple animations, creating a modern and easy-to-understand visual experience. This approach is effective for an Animated video for B2B sales, particularly for a technology product. The minimalist design keeps the focus on the key features and benefits, while the line art illustrations and animations are clear and engaging. This helps viewers easily understand the complex functionality of the product and its applications.
The video showcases how AWS IoT Greengrass connects devices to the cloud, enabling businesses to manage their IoT applications effectively. This is portrayed through an animated rocket traveling from the earth to the cloud, representing the connection between devices and the cloud platform. This animated illustration also helps viewers understand the concept of connecting devices, especially in various environments. The video concludes by emphasizing the scalability and manageability of AWS IoT Greengrass, highlighting its value for businesses looking to develop and deploy IoT applications. The video's tone is informative and positive, providing a clear understanding of the benefits and applications of AWS IoT Greengrass, ultimately driving viewers to learn more about the product.
What We Can Learn
Animate your product's features in action to showcase its value clearly.
Axway is a platform that helps customers innovate faster by overcoming roadblocks. The video is designed to highlight how Axway can help businesses extend the value of their customer's digital transformation investments.
Video Design - Axway uses a simple yet effective design style for their B2B animated video for sales. The use of minimal color palettes, sleek, simple line drawings, and animated motion graphics, with a focus on key message delivery, gives the video a professional and informative tone. This simple style effectively grabs the audience's attention and helps convey the message clearly and efficiently. The video utilizes dynamic animation, and well-organized graphics. The use of a simple background and strategically placed elements such as lines, dots, and circles, creates a visually appealing and informative experience.
The combination of simple visuals, clear message delivery, and a concise narrative, makes this an effective and engaging video that effectively conveys the message of how Axway can help businesses thrive in a digitally driven landscape. The visual style directly drives the video's goal of highlighting Axway's expertise in helping businesses succeed in their digital transformation journey. The video's message of helping businesses innovate and overcome roadblocks is effectively communicated through the use of simple visuals and a positive tone.
What We Can Learn
Craft a clear visual story showing your product's value, driving partner interest.
Buffer is an all-in-one social media management platform, this video is designed to explain how the platform helps streamline the workflow for managing multiple social media accounts.
Video Design - This is a B2B animated video for product launch and it uses a very clean and simple design style that emphasizes the utility of the platform. This video is designed to show Buffer's use-cases for managing multiple social media accounts. The animation style focuses on the product features and how they benefit the end user, by using bright colors and simple, clean graphics.
The simple visuals and the use of line drawings effectively communicate the benefits of using Buffer, which is an all-in-one solution for managing social media channels. The use of a white background and bold text for the key features of the platform, analyze, engage, publish, makes the information very clear and visually appealing. The overall tone of the video is very positive and upbeat, which effectively reinforces the value proposition of using Buffer.
Canon is a medical technology company, focused on developing and manufacturing medical imaging equipment. This particular video is designed to demonstrate the benefits of low-dose CT scans.
Video Design - The video uses a simple, minimalistic design style, with a dark background and minimal text. The animation is subtle and elegant. The use of abstract shapes, sleek font, and subtle glow effects create a modern and futuristic feel, emphasizing the advanced technology of the product. This is a B2B animated video for brand awareness, conveying a message of precision and innovation.
The video effectively communicates the importance of early detection of lung cancer using low-dose CT scans. The stark contrast between the height of the lung cancer bar and the others in the initial chart drives home the severity of the issue. The animation then focuses on how the technology helps to identify individuals at risk, highlighting its potential for saving lives. The use of bright blue color, representing the detection of cancer, against the dark backdrop of the video creates a sense of hope and possibility, reinforcing the message of early detection and successful treatment. The tone of the video is serious and informative, appealing to the rational and analytical nature of the target audience.
7. chromalloyinsight Isometric Animated Business Video
chromalloyinsight is a company dedicated to delivering safe, reliable, and cost-effective solutions and services for aerospace engines and industrial gas turbines. The video is designed to inform viewers about the company's proprietary LifeX solutions that extend the life of gas turbine engines.
Video Design - chromalloyinsight employs a modern and clean design style for their B2B animated video for onboarding. The use of simple yet engaging graphics and a light blue color palette provides a visually appealing and easy-to-follow experience. The video incorporates various 3D elements such as gears, phones, and laptops, creating a sense of depth and a visually engaging environment.
The video's design successfully communicates the objective of extending the life of gas turbine engines and delivering significant savings, which is central to Chromalloy's product offering. The use of visuals, such as animated gears and digital displays, reinforces the technical aspect of the solution and highlights the company's focus on innovation and expertise. The overall tone of the video is professional and informative, making it an effective tool for onboarding new customers and building trust in the brand.
What We Can Learn
Subtle animations keep viewers engaged without being distracting.
CoPilot AI is a digital platform that uses artificial intelligence and automation to make finding prospects on LinkedIn easier. The video is designed to demonstrate the benefits and features of the platform, showing how it can be used to connect with ideal prospects.
Video Design - The video uses a clean and modern aesthetic, incorporating vibrant color gradients and engaging transitions. The use of simplified illustrations of people and elements like gears and robots create a visual style that is both modern and accessible for a business to business marketing animation. The overall design choice is consistent with the focus on efficiency and automation.
The video’s visual style effectively communicates the objective by creating a sense of ease and efficiency. The clean and modern design evokes the idea of a platform that is easy to use and efficient to navigate. The use of animation further emphasizes the automation and technology that are key features of CoPilot AI, highlighting how the platform simplifies the process of finding prospects. The overall tone of the video is optimistic and confident, suggesting that CoPilot AI can help businesses succeed.
What We Can Learn
Showcase your software's UI directly. let viewers see its ease of use.
CoreLogic is helping lenders optimize their digital mortgage experience for their customers. This video is designed to demonstrate how lenders can deliver a smooth online experience for customers.
Video Design - The video utilizes a clean, modern visual style, typical of a B2B animated video for marketing. The design is centered on a 3D cube that is used to represent the company’s digital mortgage platform. The platform has three key aspects: analytics, workflow, and property data. The visual representation helps in explaining the platform and its three key features. Each aspect is introduced with simple graphics and text animations. This video uses a minimalist approach, where the focus is on showcasing the product and not on complex graphics.
The video’s minimalist approach and clear graphics effectively communicate the value of CoreLogic’s solution, ultimately leading the viewer to understand how the platform can help lenders provide a seamless digital mortgage experience for their customers. The video has a professional tone, with the minimalist design and clear explanations, that is intended to appeal to a business audience.
What We Can Learn
Create a positive atmosphere with visuals that resonate, driving engagement.
DAT is a company that helps truck drivers find loads, negotiate rates, and manage fuel costs. This animated video is designed to introduce viewers to DAT One, a mobile app with various features that streamline the trucking process.
Video Design - This B2B animated video for engagement uses simple, bright colors and a sleek, modern aesthetic. The video focuses on showcasing the app's features by using clear, concise animations of the app's user interface. Graphics are crisp and high-quality, and the visuals are consistent with the company's brand identity.
The video utilizes simple graphics to depict different features of the DAT One app, such as the interactive map and fuel cost calculation. Each feature is explained clearly and concisely using text overlays and animated icons. This makes the video engaging and informative for the target audience of truck drivers and trucking companies. The video uses a calm and informative tone, emphasizing the app's usefulness for the trucking industry. This tone and the clear visuals combined effectively communicate the app's benefits and drive the video goal of encouraging users to sign up for the DAT One app.
Epsilon's video is designed to highlight the importance of understanding the individual customer journey and how the solution personalizes each person's journey.
Video Design - The video uses a playful and engaging B2B video animation style with the use of colorful lego blocks. The animation is simple, yet effective in demonstrating the complexity of the process, while highlighting the value of bringing the pieces together. The animation style is bright, and uses colors with higher saturation to provide a more modern feel. The simplicity of the visual design with the lego block animation style allows the viewer to easily understand the narrative of the video, highlighting the core value propositions.
The visual style of the video effectively communicates the message of Epsilon's solution. The use of lego blocks represents the individual data points associated with each person. The video showcases the value of understanding each individual's journey and how their individual interactions are being brought together to create a whole picture. The animation, while playful, also conveys a sense of seriousness, showing Epsilon's focus on the needs of its customers and the power of its solution.
Exela helps businesses digitize and streamline operations to become more efficient and competitive. The video is designed to showcase how Exela technology can transform businesses and make them stand out from the competition.
Video Design - The video uses a minimalist design style, with clean lines and simple colors, to create a modern and professional look. This is a common style for B2B animated video for SaaS, as it appeals to a professional audience. The use of abstract graphics and data visualizations further enhances this style and helps to communicate the complexity of Exela's technology.
The video effectively communicates Exela's core message by using a combination of visual elements and narration. The city skyline represents the business landscape and the challenges that businesses face. The use of technology and automation metaphors highlights the key benefits of Exela's solutions. The overall tone of the video is confident and aspirational, reflecting the benefits of using Exela.
GeoComply provides geolocation security and compliance solutions that detect location fraud and verify a customer's true digital identity. This video is designed to highlight the problem of IP spoofing and how GeoComply's software helps organizations protect their revenue, uphold rights holders' agreements and prevent fraud.
Video Design - The video uses a clean and minimalist B2B explainer video animation style. The visuals are simple but effective. The bold, contrasting colors are used well, with white outlines and a prominent blue background to represent the digital space. The animation is smooth and engaging.
The video effectively communicates the message through a series of simple animations that highlight the challenges faced by content providers due to IP spoofing and the potential for fraud. The visuals in the video are relevant to the problem, making it easy to understand what the solution addresses. The overall tone of the video is professional, informative, and impactful, making the benefits of using GeoComply's solutions clear to the intended audience.
What We Can Learn
Tell a concise story that showcases your product's problem-solving power, leading to inquiries.
GF is a provider of process automation solutions. This video is designed to showcase the benefits of GF's products and solutions by using various types of valves as examples.
Video Design - The video uses a minimalist style that combines bright white backgrounds with blue dots that form a curved line. The video also showcases animated 3D models of the company's various valves that are interoperable, high-end products. This B2B animated video for lead generation focuses on highlighting GF's ability to offer an all-in-one solution for customers, making it very effective for lead generation.
The minimalist visual style and subtle animations create a clean and professional tone. The focus on the product's functionality and benefits through animation helps viewers understand the value proposition of GF's process automation solution. The video also uses short and concise messages to emphasize the company's message of providing easy and interoperable solutions to customers. This clean design and animation style effectively communicates the company's message and encourages viewers to explore their solutions further.
Irislink is a software house that focuses on information management. The video is designed to promote the company's capabilities and showcase its evolution. It highlights Irislink’s history of growth and innovation, especially in the realm of information management, document classification, and data extraction.
Video Design - Irislink uses a unique design style for their Animated B2B marketing video. The video uses abstract graphics with a dark blue background and white text to emphasize the technology and advancements the company offers. These graphic elements add visual interest and highlight the company’s commitment to technological innovation.
The video uses a clean and modern design style, reminiscent of futuristic technologies, to further showcase the company's innovation. The visuals effectively communicate the company's message by using powerful imagery and sleek graphics, creating a sophisticated and captivating visual experience that speaks to the advanced technology used by Irislink. The video's overall tone is professional and forward-looking, aligning with the company’s focus on technological advancement.
Revenue.io is a Revenue Operations Platform that focuses on sales enablement, conversation guidance and analytics. The video is designed to showcase how the platform can enhance revenue through improved productivity and sales performance.
Video Design - The video utilizes a modern and engaging design aesthetic, perfect for a B2B animated video for social media. The video utilizes simple and effective animated icons that enhance the visual narrative. The animation is clean, smooth, and visually appealing, making it a great choice for social media marketing campaigns.
The visual style and animated elements effectively communicate the objective of the video. The use of icons and animation reinforces the key points of the video, such as sales enablement and productivity, and the platform's ability to connect with prospects. The video has a professional yet energetic tone that speaks directly to the target audience. This conveys the effectiveness and benefit of the platform in driving revenue, enhancing the sales experience, and exceeding buyer expectations.
What We Can Learn
Illustrate your product's impact with clear, concise animations that boost viewer understanding and drive sales.
Slingshot is a platform that creates synthetic cells to streamline cell analysis, providing simplicity and accuracy in a complex world. This video is designed to demonstrate the inefficiencies of traditional cell analysis methods, emphasizing the time and cost associated with them.
Video Design - Slingshot uses a minimalist, animated video style that is common for B2B animated video production. It utilizes simple, yet engaging graphics with a focus on color. The animation is fluid, and the colors are muted to maintain a professional tone. Using simple animation, the video highlights the complexity of cell analysis by representing cells as small, yellow dots against a dark blue background.
The video utilizes a clear, concise approach to visually communicate its message. Slingshot uses clean, modern graphics, such as a simple white circle to depict the control cell, while the target cell appears in a shade of blue. This clean design allows the viewer to focus on the message. The video achieves its goal of presenting a problem and solution with its straightforward approach.
18. Nuclear Energy Institute Minimalist Animated B2B Ad
The Nuclear Energy Institute video is designed to highlight the importance of Nuclear energy as a source of carbon-free power, and encourage the viewers to commit to a carbon-free future.
Video Design - This B2B marketing animation is visually appealing and simple. The use of glowing lightbulbs as a metaphor for energy is simple, straightforward, and impactful. The lightbulbs are arranged in a grid pattern, to visually represent the need for increased investments in carbon-free energy. The video uses minimalist graphics to communicate its message effectively.
The visual style of the video effectively communicates the objective of the video. By using lightbulbs, the video effectively emphasizes the need for more investment in carbon-free energy and a carbon-free future. This simple yet impactful approach is able to effectively drive the viewer's attention towards the importance of carbon-free energy, and to encourage them to commit to a carbon-free future. The tone of the video is both urgent and hopeful, as the Nuclear Energy Institute aims to raise awareness and encourage action on climate change.
What We Can Learn
Design an animation that clearly communicates your message, leading to increased engagement and conversions.
Trend Micro, a cybersecurity company, is a leader in endpoint protection. This video is designed to demonstrate how Trend Micro Endpoint Security with XDR helps organizations protect their networks from cyberattacks.
Video Design - The video utilizes a simple, clean design, using only white, black, and red. 3D animated visuals are used to represent the different elements of a network, such as servers, routers, and endpoints. The graphics are high-quality and give a visually appealing look to the video. This video style is a good B2B animated video for customer engagement, as it is easy to understand and visually engaging.
This video effectively communicates the objective of the video by using simple animations to depict how Trend Micro Endpoint Security with XDR can protect businesses. The video uses a clear and concise tone of voice. The narrative of the video and the visual style clearly explain how Trend Micro Endpoint Security with XDR helps businesses by detecting and responding to cyberattacks.
What We Can Learn
Position your solution within a larger ecosystem. this demonstrates its value and integration, sparking interest.
20. Zettle Motion Graphics Business Video - Drive sales implicitly
Zettle is a company that provides payment technology and point of sale solutions for businesses. This video is designed to highlight the benefits of Zettle Terminal, a new touchscreen terminal that combines Zettle's latest payment technology with their free-to-use POS software.
Video Design - The video utilizes a clean and modern design aesthetic, with simple graphics and animations to showcase the functionality of Zettle Terminal. Minimalist imagery and dark backgrounds are used to create a sleek and sophisticated look, typical of Animated B2B marketing video styles.
The video's design focuses on showcasing the product's ease of use and portability, with key features highlighted with text animations and visuals, helping to communicate the product's benefits quickly and efficiently. The tone of the video is professional and informative, emphasizing the value proposition of Zettle Terminal for businesses that need a reliable and user-friendly payment solution.
FAQ
How can animated videos help me explain my complex product or service more easily?
Animated videos clarify complex products/services, improving audience comprehension and engagement. Visual storytelling simplifies explanations and boosts message retention.
What are the different styles of animation I can use for my B2B marketing videos?
Several animation styles cater to B2B needs:
* 2D animation (versatile, cost-effective)
* 3D animation (realistic product showcases)
* Motion graphics (data visualization, branding)
* Whiteboard animation (explainer videos, tutorials).
How can I use animation to showcase my brand personality and values?
Animation effectively communicates brand personality and values through visual storytelling, resonating with the target audience and building brand affinity.
What are the typical costs associated with producing different styles of animated videos?
Animated video costs vary based on complexity, length, and style, ranging from $1000 for basic explainer videos to $6000+ for highly detailed technical visualizations.
How long does it typically take to produce an animated video from start to finish?
Typical production timelines range from 3-8 weeks, depending on project scope, revisions, and team availability.
How are other companies in my industry using animated videos in their marketing funnels?
Competitors often use animation for product demos, explainer videos, social media content, and training materials, enhancing engagement and lead generation.
What are the benefits of using animated videos for lead generation?
Animated videos are effective lead generation tools, capturing attention, explaining complex concepts, and driving conversions through engaging visuals and clear calls to action.
How can I ensure the animated video style aligns with my target audience?
Aligning animation style with the target audience involves understanding their preferences, demographics, and viewing habits to maximize engagement and message resonance.
What are some best practices for scripting an engaging animated video?
Engaging animated video scripts prioritize clear messaging, concise language, compelling visuals, and a strong call to action, tailored to the target audience and platform.
How can I adapt an existing animated video example to fit my company message?
Adapting existing animated videos involves revising the script, updating visuals, and aligning branding elements to fit the specific company message and target audience.
What existing assets can I leverage in the video creation process?
Existing assets like logos, product images, style guides, and marketing materials can be integrated into animated videos to enhance brand consistency and visual appeal.
How can I use animation to simplify complex data or technical information?
Animation simplifies complex data by visualizing information through charts, graphs, and interactive elements, making technical information accessible and engaging.
What are the key considerations for choosing the right voiceover artist?
Choosing the right voiceover artist involves considering factors like vocal quality, tone, experience, language fluency, and alignment with the brand's personality and message.
How can I use animation to tell a compelling story about my brand or product?
Compelling brand/product stories through animation leverage emotional connection, visual metaphors, and narrative structure to engage viewers and convey key messages effectively.
How can I use animation to create a memorable and shareable video?
Memorable and shareable animated videos combine creative storytelling, engaging visuals, a clear call to action, and optimization for social media platforms to maximize reach and impact.
How to plan and optimize Animated B2B marketing videos?
Visual Clarity: "Logos should be timeless, memorable, and adaptable." - Sagi Haviv. This principle extends to all video elements. Advids applied this to a healthcare client's video, using clean visuals and a consistent color palette to reinforce their brand identity and build trust. This resulted in a 15% lift in brand recall among viewers.
Actionable: Ensure visual consistency reinforces brand identity and message.
Engaging Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraced this philosophy for a manufacturing client's product demo video. By focusing on the core product benefits and avoiding jargon, we saw a 25% increase in lead generation.
Actionable: Communicate complex ideas simply and visually for maximum impact.
Decisive Storytelling: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. For a cybersecurity client, Advids created a video highlighting the potential consequences of inadequate security measures. This bold approach led to a 30% rise in demo requests.
Actionable: Don't shy away from highlighting challenges; offer solutions visually.
Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton Christensen. Advids helped a logistics client embrace this by showcasing their innovative delivery solution in a dynamic animated video, resulting in a 18% increase in investor interest.
Actionable: Highlight innovative solutions to differentiate from competitors.
Contagious Content: "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." - Jonah Berger. Advids leveraged this for a retail client by creating a shareable animated video showcasing their unique brand story. This resulted in a 22% increase in social media engagement and brand awareness.
Actionable: Craft shareable content that sparks conversation and amplifies reach.
Why Advids for Animated B2B marketing video?
At Advids, we create high-quality, original Animated B2B marketing videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of B2B video marketing effectiveness. We've completed over 340 successful Animated B2B marketing video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Animated B2B Video Process:
Customized Animated B2B marketing video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B marketing video style, to perfectly match your brand, target audience, and specific needs. Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is realized in the final animation through your active involvement. Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Animated B2B marketing videos.
Creative Excellence in Every Frame:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message. Cutting-Edge Animated B2B marketing video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Animated B2B marketing video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated B2B marketing video?
An animated B2B marketing video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are often used to simplify complex concepts, showcase features and benefits, and build brand awareness. They can be used in a variety of marketing channels, including websites, social media, and email campaigns.
Animated B2B marketing videos are particularly effective for businesses that need to communicate complex information in a clear and concise way. They can also be used to create a more engaging and memorable experience for viewers, which can lead to increased brand recall and conversions.
What do top Animated B2B marketing videos have in common?
2D animation - A visually appealing way to bring your ideas to life.
Motion graphics - A dynamic and engaging way to showcase your product's features.
Whiteboard animation - A simple and effective way to explain complex concepts.
Mixed media - A versatile approach that combines different animation styles.
Live action - A realistic way to showcase your product in action.
Stock footage - A cost-effective way to add visual interest to your video.
Character animation - A relatable way to connect with your audience.
Visual metaphors - A creative way to illustrate complex concepts.
Data visualization - A clear and concise way to present data.
Infographics - A visually appealing way to present information.
Transitions - A smooth way to move between different scenes.
Color palettes - A strategic way to create a cohesive brand identity.
What makes Animated B2B marketing video effective?
An exceptionally effective way to make your Animated B2B marketing video stand out is to focus on creating a compelling narrative. Animated B2B marketing videos are driven by a clear understanding of the target audience and their needs. The effectiveness of these videos lies in their ability to capture attention, simplify complex information, and create a lasting impression.
Methods for creating effective Animated B2B marketing videos involve a combination of creative storytelling, engaging visuals, and a clear call to action. These videos aim to educate, inform, and inspire viewers, ultimately leading to increased brand awareness, lead generation, and conversions.
How long should your Animated B2B marketing video be?
A thoughtfully considered approach to video length is essential for maximizing impact. Animated B2B marketing videos are typically shorter than traditional videos, as they need to capture attention quickly and deliver a clear message. The ideal length will vary depending on the specific goals of the video and the complexity of the information being presented.
Techniques to determine the optimal length for your Animated B2B marketing video involve considering the target audience, the message being conveyed, and the platform where the video will be shared. A well-planned video will strike a balance between brevity and comprehensiveness, ensuring that the message is delivered effectively without overwhelming the viewer.
Pre-production questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much information needs to be covered?
What is the ideal platform for sharing the video?
What is the expected attention span of the audience?
What is the budget for the video?
How to create Animated B2B marketing videos?
A well-structured process to create Animated B2B marketing videos is essential for achieving success. The creation of these videos involves a series of steps, from planning and scripting to animation and post-production. Each stage requires careful consideration and execution to ensure that the final product is engaging, informative, and effective.
Methods for creating Animated B2B marketing videos include a combination of creative storytelling, engaging visuals, and a clear call to action. These videos aim to educate, inform, and inspire viewers, ultimately leading to increased brand awareness, lead generation, and conversions.
Pre-production
Define your target audience
Determine your video goals
Develop a compelling script
Choose the right animation style
Select appropriate music and sound effects
Production
Create a storyboard
Animate the video
Record voiceover
Add sound effects
Edit the video
How animated B2B marketing video examples are curated?
We dove deep into animated B2B marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated B2B marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B marketing objectives. 7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated B2B marketing video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
