30 Animated How-to Explainer Videos To Drive Product Adoption

Picture this a killer product launch but crickets from users. Ouch, right? We've all felt that sting, the frustration of a brilliant creation falling flat. But here's the secret sauce top companies use to turn that frown upside down animated explainer videos. They're not just flashy animations, they're the bridge between "huh?" and "aha!" A picture is worth a thousand words, and a video? Well, you do the math. The numbers don't lie, and they're about to blow your mind.

• Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
• Viewers watch 1 billion hours of YouTube videos per day on their TVs.
• 70% of consumers say that they have shared a brand's video on social media.

These stats reveal a powerful truth: video is king, especially when it comes to grabbing attention and driving action. Animated explainer videos, in particular, offer a digestible, engaging way to showcase your product's value and guide users to success. Let's dive in and explore 30 Compelling Animated How-To Explainer Video examples to unlock actionable strategies for boosting your own product adoption.

1. SimplyCast Simple Animated How-To Video - Showcase design aesthetics implicitly

SimplyCast is a marketing automation platform that allows businesses to automate their marketing campaigns. This video is designed to show how SimplyCast can be used to provide travelers with information about their destination.

Video Design - This Animated How-To Explainer Video uses simple animation, such as a circle with an airport short code, and arrows connecting the airport short code to the confirmation message. The video uses clear and concise messaging, describing the product in detail using the visual elements. The quality of graphics is of very high quality, with good text readability, smooth transitions, and clear icons.

The visual style of the video effectively communicates the objective of the video by using simple animation and clear messaging to explain the SMS shortcode service. The tone of the video is informative and friendly, and the use of animation and color makes the video more engaging for the viewer. The video highlights the use of SMS shortcodes for travel information, as the main subject.

2. TeamViewer Simple Animated Explainer Video

This Animated How-To Explainer Video cleverly uses a simple, yet engaging 2D animation style to showcase TeamViewer xPick, a vision picking solution. By introducing Tom, a frustrated warehouse manager, the video immediately connects with the target audience's pain points – low productivity, errors, and training challenges. XPick is presented as the perfect solution.

The video effectively demonstrates xPick’s ability to increase process speed and reduce errors, ultimately leading to a faster ROI. Through clear visuals and concise text, the animated explainer video showcases the software’s user-friendly interface, easy system integration, and positive impact on worker satisfaction. It's inspiring to see how effectively complex warehouse challenges are simplified into a digestible and visually appealing narrative.

3. Intouch Animated How-To Guide Video

If you're struggling to understand the impact of daily operations on customer experience, look no further than InTouch Insight. This animated how-to explainer video cleverly illustrates the challenges of fragmented data and departmental silos, making the complexities of CX management crystal clear. The video highlights how the platform consolidates data for easy monitoring, offering a comprehensive view for effective decision-making.

It beautifully showcases the solution's key features, like mobile alerts, custom dashboards, and native voice of customer tools. InTouch Insight empowers multi-location brands to achieve operational excellence, promising improved customer satisfaction and enhanced business insights. The concise narration and upbeat music further strengthen the message, leaving viewers eager to explore the platform's potential.

4. Preno Animated Tutorial Video - Simplify complex processes implicitly

The opening scene of Preno's video paints a relatable picture of the complexities faced by accommodation managers. The subsequent demonstration of the software's clean and intuitive UI provides an immediate solution to the viewer's pain point. This smart storytelling technique sets the stage for a compelling product showcase.

Preno masterfully integrates 2D elements and motion graphics to illustrate key features like Xero integration and multi-device compatibility. The upbeat music and vibrant color palette maintain a positive and engaging tone throughout, making this Animated How-To Explainer Video a highly effective marketing tool.

5. Avast Isometric Animated Explainer Video

This animated how-to explainer video showcases Avast Business Hub as the ultimate cybersecurity solution for SMBs. Its clean design and isometric perspective immerse viewers in a visual narrative about the increasing cyber threats faced by small businesses. The video highlights the challenge of managing multiple security dashboards, deftly illustrating the frustrations of fragmented solutions.

Avast cleverly positions its Business Hub as a centralized, cloud-based platform providing real-time visibility and comprehensive reporting. The seamless transitions between scenes and user-friendly UI mockups effortlessly demonstrate the platform's intuitive design and powerful features. Avast Business invites viewers to take action with a free trial, offering a compelling solution for streamlined cybersecurity.

6. Decred Minimal Animated How-To Video

This Animated How-To Explainer Video for Decred nails visual storytelling. It smartly contrasts the limitations of other digital currencies with Decred's community-driven governance. The animation, especially the transformation from broken chains to flowing pipes, is a masterclass in conveying complex information simply.

Decred's video excels at building trust. The clean design, coupled with clear explanations, fosters confidence in the platform. The inviting visuals, the subtle sound design and the direct call to action inspire anyone seeking financial independence. This video proves how impactful storytelling can elevate a brand.

7. Trends Minimal Animated Explainer Video

Trends is a feature designed to help you understand the bigger picture on your website. It provides a high-level overview of user behavior and website performance.

Video Design - This Explainer Animated Video features a simple, clean design style that utilizes colorful flat shapes and illustrations. The graphics are simple and visually engaging, creating a smooth viewing experience.

The video effectively communicates the concept of Trends, emphasizing the importance of understanding the overall user experience. The video uses a positive and encouraging tone, highlighting the benefits of using Trends.

8. Kion Minimal Motion Explainer Video

Kion is a cloud enablement solution that simplifies management and governance activities. This video is designed to introduce the brand, Kion, and its cloud computing solution.

Video Design - This Explainer Video for Brand Storytelling is visually appealing and engaging. It uses a minimalist color palette of grey, blue, and green, which is consistent with the brand. Animated icons, graphics, and simple line drawings make the video easy to understand.

The video's visual style clearly communicates the objective of simplifying cloud management and governance. Simple animations, lines, and icons enhance the visual appeal of the video and make it easy to follow. The use of a clean and minimal style is consistent with the brand's overall tone of simplifying complex cloud processes.

9. Signifyd Animated Explainer Showcase Video

Signifyd is a commerce protection platform that uses artificial intelligence and machine learning to help merchants prevent fraud and increase sales. The video is designed to show how Signifyd helps merchants avoid frustrating checkout experiences and provide a seamless shopping experience.

Video Design - The video employs a simple, yet captivating design style. The use of colorful circles adds a whimsical and inviting touch to the Animated How-To Explainer Video, making it engaging and easy to understand. Animated circles flowing in a continuous motion, and a clean white background provide an optimal visual experience.

The video design clearly communicates the objective, to avoid frustrating checkout experiences and provide a seamless shopping experience. Signifyd's solution is highlighted through the use of visual metaphors, representing a frustrating checkout experience, a solution, and a positive shopping outcome. The overall tone of the video is optimistic, conveying the message that Signifyd is a solution for improving checkout experiences and increasing sales.

10. OneAtlas Animated How-To Video

OneAtlas provides APIs that allow users to integrate satellite imagery into their applications. The video is designed to highlight the simplicity and ease of using these APIs.

Video Design - OneAtlas uses a clean and simple design style for this Animated How-To Explainer Video. The video utilizes bright, bold colors and clear, concise language. Smooth transitions between scenes are used to guide the viewer through the features of the API, making the user interface easy to understand.

This video's visual style effectively communicates the goal of the OneAtlas API, which is to simplify the integration of satellite imagery. The animation style is engaging, and the use of color makes the process of using the API look easy and accessible. The tone of the video is positive and encouraging, and the call to action, to learn more about OneAtlas APIs, is clear and concise.

11. Citrix Animated Healthcare Explainer Video

This video explores the evolving landscape of higher education, showcasing how technology is shaping the future of learning for both students and staff. It emphasizes the need for universities to adapt to the changing needs of their constituents, highlighting the importance of flexible and consistent learning. This Explainer Video for Brand Storytelling effectively communicates the value proposition of solutions for educational institutions.

Video Design - The use of simple, hand-drawn animation creates a friendly and approachable aesthetic, making the complex topic of educational technology more accessible to a wider audience. The minimalist color palette, with its focus on black, white, and teal, ensures that the visuals are clean and uncluttered, allowing viewers to focus on the core message. This animated explainer video style is especially effective for how-to content and complex concepts, as it helps to simplify information and make it more engaging.

The animation style is dynamic, with characters and objects moving seamlessly across the screen, keeping the viewer engaged and interested. By combining a clear and concise message with a visually appealing design, the video successfully conveys the value proposition for higher education institutions. The overall tone of the video is optimistic and forward-thinking, aligning perfectly with the concept of future-proofing education. The use of motion graphics further enhances the visual appeal and helps to illustrate key concepts in a clear and concise manner.

12. OpenText 2D Animated How-To Video - Explain solutions concisely

OpenText helps organizations automate business processes, enabling better decision making and improving employee, partner, and customer experiences. This video is designed to showcase the benefits of OpenText's Digital Process Automation platform, AppWorks.

Video Design - The video uses a minimalist design style that is common in many Animated How-To Explainer Videos. Blue is the dominant color, symbolizing trust and stability, which represents OpenText's brand identity. It features clean line art and minimal text. Animated graphics illustrate the advantages of automating business processes. The animation is smooth and engaging.

The video visual style effectively communicates its message by highlighting the challenges organizations face in meeting customer expectations. The clear, concise visuals help viewers understand how OpenText's AppWorks platform can streamline processes and improve efficiency. The video's tone is professional and reassuring, emphasizing the effectiveness of OpenText's solutions in a way that resonates with potential customers.

13. AvePoint

AvePoint is a solutions vendor that provides Microsoft 365 migration and implementation services and complementary products to organizations pursuing digital transformation. The video is designed to showcase the challenges of data security and collaboration within a company.

Video Design - The video utilizes a simple and engaging Animated How-To Explainer Video style. The video design consists of minimalist flat illustrations with bold, vibrant color palettes. The video uses a combination of illustrative graphics and text, creating an easy-to-understand visual experience. The design reinforces a clear and simple visual style, creating a clean and easy-to-understand narrative for the product.

The design elements of the video are well aligned with the narrative. The animation style is simple but effective, highlighting the challenges of data security. The video uses a combination of flat illustrations, clear text, and a simple narrative to make its point. The consistent style throughout the video, creates an approachable tone that clearly communicates the key benefits of using AvePoint.

14. Diligent

Diligent helps organizations meet audit standards and generate accurate sustainability reports. This video is designed to introduce the product and highlight its benefits.

Video Design - The video uses clean and modern graphics, featuring a circular infographic highlighting the importance of ESG initiatives for stronger company performance. A red color palette is used throughout, emphasizing the urgency of sustainability. This style is typical for an Explainer Video for Brand Storytelling. The video includes minimal text, instead relying on simple icons, which helps convey information quickly and efficiently.

The visual style of the video helps communicate the objective of the video by using simple, clean, and concise graphics. The video uses a straightforward approach, focusing on the key benefits of the platform and its ability to help organizations achieve their sustainability goals. The tone is professional and confident, conveying the product's expertise and effectiveness.

15. CMDB

CMDB is a critical tool for IT operations managers. It can be used to automate incidents, improving efficiency and reducing downtime. This video will educate viewers about the importance of CMDB and how it can be used to automate incidents.

Video Design - The video uses a modern and minimalist design with bright colors and clean lines. Animated icons and diagrams are used to illustrate the concept of a CMDB, making this a good Explainer Video for Brand Storytelling. The graphics are high quality and clear, and the visual elements are used effectively to communicate complex information.

The visual style is simple and easy to understand, making it ideal for a diverse audience. The use of animated icons and diagrams helps to break down complex concepts and makes the video more engaging. The overall tone is professional and informative, while still being approachable. The video is designed to showcase how CMDB can be used to improve efficiency and reduce downtime. The animation style effectively highlights the benefits of a robust CMDB, and its positive impact on employee experience.

16. Petal

Petal Scheduling is a solution for scheduling physicians, and this video is designed to showcase the challenges of managing schedules without a specialized solution.

Video Design - Minimalist line art with animated elements illustrates the frustration of coordinating schedules. Light blue lines create a clean and professional look, conveying a sense of order and efficiency that is expected from a scheduling tool. Simple visual cues like a messy desk with stacks of papers, a calendar with overlapping appointments and an overflowing inbox help to depict the chaotic nature of scheduling without a specialized tool.

This video design effectively communicates the problem the tool solves and creates a tone of empathy for the physician's struggles. This approach builds trust with the viewer and demonstrates that Petal understands the challenges they face, which is critical for attracting potential users.

17. BetterCloud

BetterCloud is a cloud-based platform that helps businesses manage the entire lifecycle of their cloud applications. This video is designed to demonstrate how BetterCloud can be used to secure user connections and user interactions.

Video Design - The video is a great example of Explainer Video for Brand Storytelling. The video uses simple, bright colors and fun illustrations to create a whimsical and engaging tone. Icons represent different applications, making the video easy to follow. This video style communicates the complexity of modern workplaces with a simple and lighthearted approach.

The visual design uses simple icons and bright colors to convey a message that is straightforward and clear. The video highlights how BetterCloud can solve the challenge of managing a modern, multi-app workplace by creating a unified, safe experience. The visual style is playful, yet effective, in illustrating how BetterCloud addresses the challenges faced by IT teams and helps them secure their modern work environment. The video clearly demonstrates how BetterCloud helps secure user connections and interactions, giving the viewer confidence in BetterCloud's capabilities.

18. Rubrik

Rubrik helps businesses manage and protect their data, while accelerating cloud adoption. This video is designed to show the benefits of cloud storage and how it is a cost-effective and reliable solution.

Explainer Video for Brand Storytelling - This video uses a bright color palette of blue, teal, green, purple and yellow. The video uses minimalist animation with bold colors and simple shapes. The animation is clear and concise. This animation style makes the video more engaging. The visuals effectively communicate the complex world of cloud storage.

The company makes their brand visually appealing by using a simplified visual style to convey the benefits of their product. The simplified visual design clearly communicates how cloud storage can help businesses manage and protect data. The graphics and animation style keep the video engaging, and the use of icons makes it easy for the viewer to understand the key concepts. The visuals are consistent with the message of the video, and they create a positive and reassuring tone.

19. Speakfully

Speakfully is a solution that helps companies create a safe and transparent work environment. The video is designed to demonstrate the importance of providing a simple and trustworthy way for employees to report issues anonymously.

Video Design - Speakfully leverages line art icons and bold colors to create a clean and engaging Explainer Video for Brand Storytelling. The icons are simple and easily recognizable, bold colors help draw the viewer's attention to the important points of the message. The minimalist style creates a professional and modern aesthetic that is both appealing and informative. The graphics are crisp and clear, the video moves at a good pace.

The visual style successfully communicates the objective of Speakfully by highlighting the need for a safe and anonymous way to report concerns. The use of icons and bold colors helps make the message easily understood and accessible to a wide audience. The video's tone is positive and optimistic, creating a sense of hope for a more transparent workplace. The video communicates the benefits of Speakfully and its value proposition in an easily digestible way. The design and the narrative of the video work together to create a compelling visual story that resonates with its intended audience.

20. ProSolution

ProSolution is a management information system that enables users to access all of their key learning information in one place. The video is designed to highlight the benefits and features of ProSolution and its ability to simplify data management.


Video Design - The video is a modern Explainer Storytelling video that effectively communicates the value of ProSolution. The video utilizes a simple design, featuring white icons against a dark brown background. The icons are clear and easy to understand, and the animation is smooth and engaging. This style is particularly effective for conveying complex information in a simple and digestible manner, making it ideal for audiences who may be unfamiliar with management information systems.

ProSolution's visual design effectively communicates the value of its solution. The video showcases how ProSolution can simplify and improve data management through a series of clear icons and animations, illustrating its features and benefits. The use of simple icons and a clean layout contributes to a professional and trustworthy tone, which is ideal for attracting potential users.

21. Bandwidth

Bandwidth is a cloud communications platform that simplifies global enterprise communications. This explainer video is designed to introduce the brand and its capabilities to a business audience. The video uses a combination of animation and live footage to create an engaging experience. The visuals are modern and abstract, using bright, vibrant colors and abstract shapes.

Video Design - The graphics emphasize the company's global reach and the ability to connect across communication channels. The use of neon-like elements reinforces the company's innovative nature. This visual style effectively communicates the message about simplifying global communications. The abstract animations represent the complexity of business communications, while the smooth transitions and bright colors help to convey a sense of ease and agility.

The overall tone of the video is positive and optimistic, highlighting the potential for businesses to improve their customer interactions with the platform. This Explainer Video for Brand Storytelling is a great example of how to use animation and live footage to create a compelling and engaging video that effectively communicates a brand's message.

22. Qt

Qt is a software development platform that aims to bridge the gap between software requirements and developer capacity. This video is designed to showcase the benefits of using Qt 6.

Video Design - The video features a dark background with neon green graphics and text. Isometric views of a computer screen and software elements highlight the integration of various design aspects, such as interaction design, visual design, and coding. This effectively conveys the complexity of software development through visual storytelling.

The design, including the choice of color palette, graphics, and font, effectively emphasizes the challenges developers face with messy workflows and inefficient tools. This visually represents the need for a more efficient solution, like Qt 6, which provides a unified platform for developers. The overall tone is informative and engaging, with a clear focus on solving real-world software development problems. This is an Explainer Video for Brand Storytelling that can inspire a new campaign.

23. AWS

This video is designed to introduce an asset tracking solution for warehouses. It showcases the ability to track and manage warehouses and the assets they contain, and how this technology can be used to optimize the overall efficiency of a business.

Video Design - This video is a well-designed Explainer Video for Brand Storytelling that effectively communicates the concept of asset tracking. It is built around a simple isometric illustration that depicts a warehouse and the activities within it. The graphics are clean and minimalist, focusing on the key elements of asset tracking. The use of color is limited to blue, green, and white, creating a professional and modern feel.

The video's visual style is able to communicate the objective of the video effectively. The use of a clear and concise illustration, along with a simple narrative, makes the video easy to understand for all audiences. The video also uses a neutral tone that does not try to oversell the product but rather focuses on providing valuable information. This approach enhances the video's credibility, making it more effective in persuading the viewer to learn more.

24. Upwork

Modern web developers face a constant battle against complexity, especially when managing cloud infrastructure. This animated how-to explainer video brilliantly captures this struggle with a captivating opening scene. The magnifying glass, scrutinizing a cascade of cloud icons, is a visual metaphor that speaks volumes about the developer's predicament.

What follows is a breath of fresh air: the software’s clean, intuitive UI showcased through sleek 2D animation. The video emphasizes the power of automation, empowering developers to reclaim their time and dedicate it to building remarkable web experiences. The upbeat electronic music adds an extra layer of energy, leaving viewers inspired and ready to embrace a simpler way of working.

25. AxxonSoft

AxxonSoft is a leading developer of smart integrated security and video surveillance systems. The video is designed to promote the new partnership between AxxonSoft and Intel, which provides AI-powered solutions for the security surveillance market.

Explainer Video for Brand Storytelling - The video uses a clean and professional design style that uses animation to convey a message about how AxxonSoft and Intel are improving warehouse operations and safety. The video effectively communicates the key message by using visuals and minimal text.

The design style is minimalist and modern, with a blue color palette that helps to create a sense of professionalism and trust. The graphics are clean and simple, making the information easy to understand and remember. The use of animation to illustrate the benefits of the new solution makes the video engaging and memorable. The tone of the video is informative and confident, helping to build trust in the brand.

26. Microsoft

This Animated How-To Explainer Video cleverly utilizes a dark background and vibrant color palette to highlight the dynamism of cloud marketplaces. It’s a visual feast, with smooth transitions and dynamic iconography that effortlessly conveys the growth potential for SaaS providers. The upbeat music adds a layer of excitement, creating a compelling and memorable experience.

The clever use of visual metaphors, like upward trending graphs and interconnected icons, subtly reinforces the core message of seamless integration and growth. Microsoft's approach is clearly presented, inspiring businesses to consider the potential of leveraging cloud marketplaces for their own success.

27. Ciox

Ciox helps healthcare providers enhance risk adjustment coding review. This video is designed to introduce Ciox Cross Check and highlight its benefits.

Video Design - Simple, clean graphics and animation are used. The video uses a simple desktop setup with a person working on a computer. Simple animations with colorful icons are used, emphasizing the technology behind the solution. This visual style clearly illustrates the problem and its solution.

This Explainer Video for Brand Storytelling effectively highlights the challenges of manual coding reviews, which are time-consuming, prone to errors, and costly. The solution reduces these challenges with artificial intelligence and natural language processing, ultimately resulting in more accurate and efficient coding. The graphics clearly communicate the solution and its benefits in a professional and reassuring manner.

28. Avantor

Avantor offers biorepository and archiving services for biological research samples and manufactured products. This explainer video is a powerful tool for showcasing their expertise in handling these precious assets, emphasizing their commitment to meticulous care.

Video Design - The video uses a minimalist visual style, featuring simple yet effective line drawings and illustrations. Cool shades of blue and green dominate the color scheme, conveying professionalism and precision. This style, combined with strategic animation, creates an engaging and informative Explainer Video for Brand Storytelling.

The video successfully communicates the importance of Avantor's services by emphasizing the meticulous care they provide for research samples and manufactured products. The visual style, with its clean lines and subtle animations, reinforces this message by creating an atmosphere of trust and reliability. The calm tone of the narration further strengthens this perception, making the video a strong advocate for Avantor's capabilities in the field of biorepository and archiving.

29. Atlassian

Atlassian is a software company that focuses on teamwork and collaboration. The video is designed to introduce a new product that helps teams connect their apps, work, and overall projects.

Video Design - The animation style uses simple, yet clean graphics, like 2D flat colors with clean lines to demonstrate the features of the product. The visual style is a good representation of the product itself. The animation style is modern and helps to keep the audience engaged.

This is a fantastic example of Explainer Video for Brand Storytelling. The video's tone is conversational and friendly, which helps to build trust and confidence with viewers. The video emphasizes the importance of teamwork and emphasizes the benefit of the product as a powerful tool for collaboration. The video clearly and concisely explains the value of the product and drives viewers to the Atlassian website to learn more about the product.

30. Wiget Media

Wiget Media is a global marketplace that connects advertisers with online ad inventory. The video is designed to attract advertisers and showcase the benefits of using the platform.

Video Design - This is a Animated How-To Explainer Video that uses a modern and minimalist design style. The use of 3D elements like the floating platforms helps to bring the elements to life. Simple yet impactful icons are used to showcase features like downloads, sales, and leads. The platform focuses on providing a self-serve panel that makes it easier for advertisers to set up campaigns.

The visual style of the video effectively communicates the ease of use and the power of the platform. The video's narrative focuses on the platform's ability to help advertisers achieve their goals, regardless of whether the goal is to get downloads, drive sales, or generate leads. This positive tone and simple, clean design make the video engaging and effective.

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How to plan and optimize Animated How-To Explainer Videos?

The Power of Simplicity: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids used this wisdom for a healthcare client. We simplified complex medical procedures into easy-to-understand visuals and language in an animated explainer video, resulting in increased patient comprehension and treatment adherence.

Actionable: Use clear, concise language and visuals to explain complex concepts.

Data-Driven Creativity: "Data without action is just a distraction." - Avinash Kaushik. Advids leveraged data insights for a gaming client. We analyzed player behavior to create an animated how-to explainer video showcasing game features most relevant to their needs, leading to a 20% increase in in-app purchases.

Actionable: Use data to inform creative decisions and maximize video impact.

Building Trust Through Transparency: "The best way to build trust is to be transparent." - Chris McCoy. Advids applied this for a non-profit client. We created an animated explainer video detailing their mission, impact, and financial transparency, resulting in a 30% increase in donations.

Actionable: Be open and honest to foster trust and credibility with your audience.

Creating Shareable Content: "Contagious content is inherently shareable." - Jonah Berger. Advids leveraged this principle for a food and beverage client. We created a humorous and relatable animated explainer video that went viral, resulting in a 50% increase in brand awareness and website traffic.

Actionable: Craft content that resonates emotionally and encourages sharing.

Embracing Change: "The only constant is change." - Merrill R. Chapman. Advids helped an e-commerce client adapt to changing consumer behavior. We created an animated explainer video showcasing their new mobile app features, resulting in a 25% increase in mobile app downloads and transactions.

Actionable: Stay adaptable and create content that reflects evolving audience needs.

Why Advids for Animated How-To Explainer Video?

At Advids, we specialize in crafting high-quality, original Animated How-To Explainer Videos that drive exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 clients have trusted us with their video needs, showcasing our deep understanding of effective video production. We've completed over 320 Animated How-To Explainer Videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

Crafting Compelling How-To Videos:

Customized Animated How-To Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated How-To Explainer Video styles. Your brand, style, and target audience are at the forefront of our creative process.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action, making complex information easily digestible and memorable.
Cutting-Edge Animated How-To Explainer Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued throughout the entire process.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated How-To Explainer Videos.

Ready to unlock the potential of Animated How-To Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated How-To Explainer Video?

An Animated How-To Explainer Video is a short, engaging video that uses animation to simplify and explain a concept, product, service, or process. It combines visuals, animation, music, and Voiceover to convey information in a clear, concise, and engaging manner. This makes complex information easier to understand and retain.

Animated How-To Explainer Videos are used for various purposes, including marketing, education, training, and customer support. They can be used to introduce new products, explain complex concepts, or provide step-by-step instructions.

What do top Animated How-To Explainer Videos have in common?

Animation and visual Storytelling are powerful tools for engaging your audience and conveying your message effectively. Here are some key elements to consider:

What makes Animated How-To Explainer Video effective?

A captivating Animated How-To Explainer Video is a powerful tool for communication. It is driven by a combination of visual storytelling, clear messaging, and engaging animation.

The design to create engaging Animated How-To Explainer Videos is to break down complex information into easily digestible segments. This makes it easier for viewers to understand and retain the information.

This leads to a more engaging and impactful viewing experience.

How long should your Animated How-To Explainer Video be?

A well-crafted Animated How-To Explainer Video is a valuable asset for any business. It is designed to deliver information in a concise and engaging manner.

The ideal length for an Animated How-To Explainer Video is determined by the complexity of the information being presented and the attention span of the target audience.

A well-structured video should aim to deliver the key message within a reasonable timeframe, keeping viewers engaged and interested.

How to create Animated How-To Explainer Videos?

The process to create effective Animated How-To Explainer Videos begins with a clear understanding of your target audience and the message you want to convey. This involves identifying the key pain points and challenges your audience faces and crafting a compelling narrative that showcases how your product or service provides a solution.

Crafting Compelling B2B Explainer Videos

Creating a successful Animated How-To Explainer Video for a B2B audience requires a strategic approach to content. It's about resonating with decision-makers and demonstrating value.

• Identify the Problem: Begin by deeply understanding your audience's challenges. Conduct thorough research, analyze industry trends, and pinpoint their specific pain points. For example, a software company might discover that their target audience struggles with inefficient project management workflows.
• Showcase the Solution: Clearly demonstrate how your product or service directly addresses the identified problem. Use visuals to illustrate the solution in action and highlight its key features. For instance, the software company could visually demonstrate how their platform streamlines project tasks and improves team collaboration.
• Translate Features into Benefits: Don't just list features; explain how they translate into tangible benefits for the business. Focus on outcomes like increased efficiency, cost savings, or improved productivity. Instead of simply stating our software has automated reporting, say our automated reporting saves you hours each week and provides real-time insights.
• Build Credibility: Incorporate data, case studies, or Testimonials to back up your claims and build trust. For example, the software company could showcase a client testimonial highlighting how their platform helped them reduce project completion time by 15%.

Onboarding with Animated Explainer Videos

Onboarding is a crucial stage in the customer journey. Animated How-To Explainer Videos can make this process engaging and informative, leading to increased customer satisfaction and retention.

• Spark Excitement: Introduce your product or service in a way that generates enthusiasm and highlights its potential value. For example, a project management software could begin its onboarding video by showcasing how its intuitive interface simplifies complex projects.
• Break Down Features: Divide key features and functionalities into easily digestible segments. Use visuals to enhance understanding and demonstrate how each feature works. For instance, the software could use screen recordings and animations to demonstrate how to create tasks, assign team members, and track progress.
• Step-by-Step Walkthrough: Provide a clear and concise walkthrough of the onboarding process. Minimize friction and confusion by guiding users through each step with visual cues and simple instructions. The software could create a video demonstrating how to set up a new project, invite team members, and customize the platform's settings.
• Proactive Problem Solving: Anticipate common customer questions and address them proactively within the video. This reduces the need for users to contact support and fosters a sense of independence. For example, the software could include a segment addressing common questions about user roles, permissions, and integrations.

Turn Viewers into Buyers with Video

Converting viewers into customers is the ultimate goal. Animated How-To Explainer Videos can be powerful tools for driving sales when strategically crafted.

• Highlight Unique Benefits: Focus on showcasing the specific advantages of your product or service and how they directly Address Customer Pain points. For example, a CRM software could highlight its ability to automate sales processes and improve lead tracking, directly addressing the challenges of manual data entry and lost opportunities.
• Craft a Compelling Narrative: Connect with your target audience's emotions and aspirations by telling a story that resonates with their needs and desires. A cybersecurity company could create a video depicting a relatable business owner facing the threat of a data breach and then showcase how their solution provides peace of mind and protection.
• Strong Call to Action: Use a clear and compelling call to action that motivates viewers to take the next step in the sales funnel. For example, Request a demo today or Download our free trial. A SaaS company could end their video with a prominent call to action button leading to their signup page.
• Optimize with A/B Testing: Experiment with different elements of your video, such as messaging, visuals, and calls to action, to identify what resonates best with your audience and drives the highest conversion rates. A marketing automation platform could test different video lengths, headlines, and calls to action to optimize their conversion funnel.

Crafting Engaging Explainer Videos

Quality and engagement are essential for effective Animated How-To Explainer Videos. These factors determine whether your videos capture attention, convey information effectively, and drive desired actions.

• Professional Voiceover and Music: Invest in high-quality voiceover talent and music that enhance the viewing experience and align with your brand's tone and style. A corporate training video would benefit from a professional and authoritative voiceover, while a product demo for a younger audience might opt for a more energetic and upbeat voice.
• Compelling Visuals and Animations: Use Captivating Visuals and animations that capture attention, illustrate concepts, and make the information more memorable. A video explaining a complex scientific concept could use 3D animations to visualize the process, making it easier to understand.
• Concise and to the Point: Respect your audience's time and attention spans by keeping your videos concise and focused. Avoid unnecessary fluff and get straight to the point. A video demonstrating how to use a software feature should focus solely on the necessary steps, avoiding lengthy introductions or irrelevant information.
• Clear and Concise Script: Use a script that is easy to understand and follow. Avoid technical jargon or complex language that might confuse your audience. A video explaining a financial product should use simple and accessible language, avoiding industry-specific terms that might alienate viewers.

Elevate Customer Support with Video

Exceptional customer support is essential for building customer loyalty and satisfaction. Animated How-To Explainer Videos can enhance your support strategy by providing accessible and engaging solutions.

• FAQ Library: Create a library of videos that address frequently asked questions. Provide clear and concise answers, using visuals to enhance understanding. A software company could create a series of short videos answering common questions about software installation, troubleshooting, and feature usage.
• Troubleshooting Tutorials: Develop step-by-step tutorials that guide customers through resolving common issues. Empower them to solve problems independently, reducing their reliance on support tickets. An e-commerce platform could create videos demonstrating how to reset passwords, track orders, and manage account settings.
• Proactive Tips and Best Practices: Offer proactive tips and best practices that enhance the customer experience and maximize the value of your product or service. A design software company could create videos showcasing advanced features, design tips, and workflow optimization strategies.
• Easy Accessibility: Ensure your videos are easily searchable and accessible through your website, help center, knowledge base, and other relevant channels. This allows customers to find the information they need quickly and efficiently.

Crafting Winning Explainer Video Strategies

A well-defined content strategy is crucial for creating successful Animated How-To Explainer Videos. It ensures your videos are targeted, relevant, and effective in achieving your business goals.

• Define Your Target Audience: Understand your audience's demographics, needs, pain points, and aspirations. Tailor your video content to resonate with their specific challenges and interests. For example, a video targeting marketing professionals would differ significantly from one aimed at software developers.
• Craft a Clear Narrative: Establish the key messages you want to communicate and develop a concise and engaging narrative that effectively conveys your value proposition. A video explaining a complex financial product would require a clear and simplified narrative to ensure audience understanding.
• Establish Brand Consistency: Maintain a consistent Brand Voice and visual style across all your videos. This ensures your videos are recognizable and reinforce your brand identity. A company known for its playful and approachable brand could incorporate these elements into its video's Animation Style and script.
• Develop a Content Calendar: Create a content calendar and schedule for video releases. This ensures a consistent flow of valuable content to engage your audience and maintain their interest. A SaaS company could plan a series of videos covering different features of their platform, releasing them on a regular schedule.

Boosting Conversions with Animated Explainer Videos

Strategically integrating Animated How-To Explainer Videos at key touchpoints throughout the customer journey can significantly enhance engagement and drive conversions.

• Awareness: Introduce your brand and its Value Proposition during the Awareness stage. Highlight the key benefits of your product or service and address the general needs of your target audience. A company launching a new mobile app could create a video showcasing its features and benefits to generate initial interest.
• Consideration: Showcase how your offering solves specific customer problems during the Consideration phase. Address their pain points and demonstrate your expertise in their industry. A software company could create a video demonstrating how their platform solves common challenges faced by project managers, such as inefficient task management and poor team communication.
• Decision: Provide compelling reasons why your product or service is the best choice at the Decision point. Use testimonials, case studies, and data to Build Trust and credibility. A marketing automation platform could showcase a case study highlighting how their solution helped a client increase Lead Generation by 20%.
• Action: Guide customers through the purchase process during the Action stage. Make it as seamless and frictionless as possible by providing clear instructions and addressing potential concerns. An e-commerce store could create a video demonstrating how to add items to the cart, apply discounts, and complete the checkout process.

Animated Explainer Video Styles: Find Your Perfect Match

Choosing the right style for your Animated How-To Explainer Video can significantly impact its effectiveness. Each style offers unique advantages and caters to different communication goals.

• Whiteboard Animation

  Ideal for explaining complex processes or concepts in a simple and engaging way. The hand-drawn visuals on a whiteboard background create a sense of authenticity and informality. A software company could use whiteboard animation to explain their product's features and benefits in a visually engaging way.

• Motion Graphics

  Excel at showcasing product features, data visualizations, or brand stories. They use animated graphic elements and text to create a dynamic and visually appealing experience. A marketing agency could use motion graphics to showcase their services and highlight their creative capabilities.

• 2D Animation

  Offers versatility for a wide range of use cases, from Product Demos and educational content to character-driven narratives and explainer videos. A healthcare company could use 2D animation to create an educational video explaining a medical condition or treatment.

• 3D Animation

  Best suited for creating immersive and visually stunning experiences. It showcases products or processes in realistic detail, providing a more engaging and memorable experience. An architectural firm could use 3D animation to showcase their building designs and provide virtual tours.

Crafting Compelling Explainer Stories

A captivating storyline is the foundation of any engaging video. For Animated How-To Explainer Videos, it's about connecting with your audience on an emotional level while delivering valuable information.

• Identify the Core Problem: Start by clearly defining the central problem your product or service solves for your target audience. This establishes the foundation for your narrative. A video for a time management app could start by highlighting the common problem of feeling overwhelmed and disorganized.
• Introduce a Relatable Character: Create a character or scenario that embodies the problem, allowing viewers to connect with the narrative on a personal level. The time management app could introduce a character struggling to juggle work, family, and personal commitments.
• Showcase the Solution: Demonstrate how your product or service provides a solution to the problem, highlighting its benefits and positive outcomes. The app could then showcase how its features, such as task scheduling and reminders, help the character regain control of their time and reduce stress.
• End with a Call to Action: Conclude with a clear and compelling call to action that encourages viewers to take the next step. The app could End with a Call to Action encouraging viewers to download the app and start their free trial.

Building Trust Through Animated Videos

Building Brand Awareness and trust requires consistent messaging, valuable content, and authentic storytelling. Animated How-To Explainer Videos can be powerful tools in this process.

• Infuse Brand Personality: Reflect your brand's personality and values in your videos. Use visuals, language, and tone that align with your overall brand identity. A company known for its innovative and cutting-edge technology could reflect this in its video's animation style and messaging.

• Showcase Expertise: Demonstrate your industry knowledge and expertise by providing valuable insights, tips, and solutions that address your audience's pain points. A financial services company could create videos offering financial planning tips and advice, establishing themselves as a trusted source of information.

• Share Customer Success Stories: Build credibility by sharing customer success stories and testimonials. Demonstrate the positive impact of your product or service on real people and businesses. A software company could showcase a client testimonial highlighting how their platform helped them improve efficiency and reduce costs.

• Maintain Brand Consistency: Ensure a consistent brand voice and visual style across all your videos. This creates a cohesive and recognizable brand experience for your audience. A company with a strong visual brand identity should incorporate its brand colors, fonts, and logo consistently throughout its videos.

Case Study: How Airbnb Used Video to Enhance Email Marketing Campaigns

Objective: Airbnb, the global travel platform, aimed to enhance its email marketing campaigns by incorporating video content, increasing engagement and driving conversions.

Strategy: Airbnb implemented a video-driven approach to its email marketing campaigns:

• Personalized Video Content: Airbnb created personalized video emails that showcased tailored travel recommendations based on user preferences and past bookings.
• Interactive Video Elements: Airbnb incorporated interactive elements into its video emails, allowing users to explore destinations, browse properties, and book trips directly within the email.
• Compelling Storytelling: Airbnb used video to tell compelling stories about travel experiences, inspiring users to book their next adventure.

Results: Airbnb's video-enhanced email marketing campaigns have yielded significant results:

• Increased Open and Click-Through Rates: The use of video has led to a notable increase in open and click-through rates for Airbnb's email campaigns, demonstrating the effectiveness of video in capturing user attention.
• Improved Conversion Rates: The interactive elements and compelling storytelling in Airbnb's video emails have contributed to a significant increase in conversion rates, driving more bookings and revenue.
• Enhanced Customer Engagement: The personalized video content and interactive elements have fostered a stronger connection with Airbnb's customers, leading to increased engagement and loyalty.

Key Takeaways: Airbnb's success demonstrates the power of video in enhancing email marketing campaigns. By incorporating personalized video content, interactive elements, and compelling storytelling, Airbnb has effectively increased engagement, driven conversions, and strengthened its customer relationships.

Case Study: How GoPro Built a Community Around Its Video Content

How animated how-to explainer video examples are curated?

We dove deep into animated how-to explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated how-to explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Educational Value Examining the clarity and effectiveness of the instructional content.
7.Simplicity and Accessibility Determining how easily the video conveys complex information to a broad audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated how-to explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.