Have you ever wished you could make even the most complicated concepts instantly clear and engaging? I am sharing what we've discovered today in this article: the incredible power of animated explainer videos. Our research shows how these videos not only simplify complex information but also dramatically increase audience understanding and retention. We've seen firsthand how they transform communication, and I'm excited to show you the proof. Prepare to be astonished by the data we've uncovered on their effectiveness.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
Viewers watch 1 billion hours of YouTube videos per day on their TVs.
70% of consumers say that they have shared a brand's video on social media.
These stats reveal a powerful truth: video is king, especially when it comes to grabbing attention and driving action. Animated explainer videos, in particular, offer a digestible, engaging way to showcase your product's value and guide users to success. We've handpicked 30 Effective Animated How-To Explainer Video examples that instantly resonated with us and inspired interest.
We love how this animated how-to explainer video seamlessly presents the value of SimplyCast's SMS shortcode service. By showcasing the simple process of texting a code followed by a keyword, viewers immediately grasp how travelers access essential information. This minimalist approach brilliantly highlights the power of the service, making it appealing to both travelers and airport administrators.
With subtle animations and a cohesive color palette, the video conveys both ease of use and reliability. The branching paths leading to various information categories further emphasize the depth and breadth of available data. We particularly appreciate the way the video implicitly addresses the challenges travelers face in unfamiliar locations, positioning SimplyCast as a valuable solution for enhancing their overall experience.
What We Can Learn
Simplify complex processes with clear visuals, boosting viewer comprehension.
Imagine a world where warehouses are not just places of storage but hubs of efficiency and productivity. TeamViewer Frontline presents us with a glimpse of that future through their Animated How-To Explainer Video about X-Pick. It's a perfect example of how animation can be used to bring complex concepts to life and showcase the transformative potential of a product. The video takes us on a journey through the challenges of traditional warehouse management, using animated representations of workers and their tasks.
The simplicity of the animation, coupled with the strategically placed visual metaphors, makes it incredibly engaging and informative. The video expertly translates abstract concepts like error rates, training times, and increased productivity into clear and visually appealing visualizations. This makes it an excellent example of how to communicate complex technical information in a way that is both engaging and accessible to a broad audience.
What We Can Learn
Clearly illustrate your product's value with simple animations, boosting viewer understanding.
In this compelling Animated How-To Explainer Video, Intouch Insight masterfully illustrates the frustrations of managing customer experience across multiple locations. We all understand the difficulty of gaining a clear picture when data resides in separate systems. The video's use of simple yet powerful visuals, such as a pie chart with disconnected business activities, quickly establishes the problem.
The introduction of the Intouch Insight platform is presented as a seamless transition, showcasing how it unifies data and provides a 360-degree view of the business. The animated dashboards, coupled with a clear explanation of the platform's features, including mobile inspections and advanced analytics, highlight its user-friendliness and effectiveness.
What We Can Learn
Let your animation tell a story that resonates with your audience's pain points.
4. Preno Animated Explainer Video Tutorial - Drive engagement implicitly
The video effectively addresses the frustration of accommodation owners who struggle with complex and expensive property management systems. Prenos approach to simplification is apparent in its sleek interface and seamless integration with Xero.
The Animated How-To Explainer Video effectively communicates Prenos value proposition by highlighting its core features and benefits. The simple and engaging animation style keeps viewers engaged and provides a clear understanding of how Preno can streamline daily operations.
What We Can Learn
Focus on a single problem your software solves, making it easier for viewers to grasp its value.
Cybersecurity is a critical concern for any business, but especially for SMBs facing the growing threat of cyberattacks. Avast Business Hub presents a solution that goes beyond simply managing security tools; it empowers you to take a comprehensive and proactive approach to safeguarding your business. The video, a visually engaging Animated How-To Explainer Video, beautifully illustrates this concept through vibrant 3D animations and a clear, concise narrative.
Imagine having a single platform that gives you complete control over your cybersecurity landscape, providing real-time visibility into threats and offering comprehensive reporting and management capabilities. Avast Business Hub does just that, offering a hassle-free solution that streamlines your security efforts and allows you to stay ahead of emerging threats. The video effectively demonstrates this by showing how the hub effortlessly manages various security functions, ultimately leaving you free to focus on growing your business.
What We Can Learn
Illustrate complex processes simply with 3D animations, boosting viewer understanding and engagement.
The video sets a clear and engaging tone from the get-go. Right away, you understand it's addressing a real challenge faced by traditional digital currencies, making you question, What's Decred's solution? The animation and visual style work in perfect harmony to break down complex ideas into easily digestible concepts. The way it presents the hybrid Proof of Work and Stake system is particularly memorable, and it cleverly uses the visual of chains breaking to symbolize the problem of hard forks.
This Animated How-To Explainer Video is truly inspiring. The video's ability to convey complex information in a clear and engaging way is a masterclass in visual communication. It doesn't just explain Decred's unique features; it makes you believe in its potential. The overall approach is refreshingly optimistic and encourages viewers to explore a future where a decentralized currency empowers individuals to take charge of their financial lives.
What We Can Learn
Visualize complex ideas with simple animations to make learning enjoyable and boost understanding.
We admire how Hotjar masterfully utilizes visual metaphors in this explainer animated video, setting a new standard for showcasing a product's unique selling points. The imagery of a satellite orbiting the globe cleverly portrays Trends' comprehensive overview of user data, giving a tangible feel to this complex concept. It's a testament to the power of thoughtful design.
With a vibrant palette and seamless animation, the video guides us through the dashboards features, highlighting the value proposition of visualizing user behavior and unearthing meaningful insights. The UI demonstration, combined with clear narration, provides a practical glimpse into how Hotjar Trends empowers businesses to understand the 'why' behind their data and to make more informed decisions. We love the way this video balances insightful information with aesthetic appeal.
What We Can Learn
Craft compelling visuals that make complex ideas instantly clear, boosting viewer understanding.
We're struck by how effectively this explainer video for brand storytelling conveys Kion's value proposition. By focusing on the after, the video shifts the conversation from technical details to tangible outcomes, showing how Kion empowers teams to achieve more in the cloud. We love the visual metaphors, like gears and checkmarks, subtly suggesting the seamless integration and streamlined processes enabled by Kion.
In fact, the modern aesthetic and dynamic pace maintain engagement throughout, making complex concepts accessible. The strategic use of a vibrant, yet professional, color palette enhances the visual appeal, further emphasizing Kions forward-thinking approach to cloud enablement.
What We Can Learn
Strategic metaphors make abstract concepts relatable and memorable.
In today's digital age, a seamless checkout experience is paramount, and this Signifyd animated how-to explainer video underscores that message perfectly. The use of simple visuals like hoops to represent checkout hurdles instantly resonates with viewers. We love how the video highlights the negative impact of clunky security processes, losing potential lifetime customers.
Signifyd's approach to balancing friction and security is presented as a solution with a unique visual metaphor of a key unlocking a global network. The video emphasizes the ability to empower employees and improve customer experience, encouraging viewers to learn more at their website.
What We Can Learn
Present your solution as a key to unlocking a better experience, inspiring viewers to take action and learn more.
OneAtlas provides APIs that allow users to integrate satellite imagery into their applications. The video is designed to highlight the simplicity and ease of using these APIs.
Video Design - OneAtlas uses a clean and simple design style for this Animated How-To Explainer Video. The video utilizes bright, bold colors and clear, concise language. Smooth transitions between scenes are used to guide the viewer through the features of the API, making the user interface easy to understand.
This video's visual style effectively communicates the goal of the OneAtlas API, which is to simplify the integration of satellite imagery. The animation style is engaging, and the use of color makes the process of using the API look easy and accessible. The tone of the video is positive and encouraging, and the call to action, to learn more about OneAtlas APIs, is clear and concise.
This video explores the evolving landscape of higher education, showcasing how technology is shaping the future of learning for both students and staff. It emphasizes the need for universities to adapt to the changing needs of their constituents, highlighting the importance of flexible and consistent learning. This Explainer Video for Brand Storytelling effectively communicates the value proposition of solutions for educational institutions.
Video Design - The use of simple, hand-drawn animation creates a friendly and approachable aesthetic, making the complex topic of educational technology more accessible to a wider audience. The minimalist color palette, with its focus on black, white, and teal, ensures that the visuals are clean and uncluttered, allowing viewers to focus on the core message. This animated explainer video style is especially effective for how-to content and complex concepts, as it helps to simplify information and make it more engaging.
The animation style is dynamic, with characters and objects moving seamlessly across the screen, keeping the viewer engaged and interested. By combining a clear and concise message with a visually appealing design, the video successfully conveys the value proposition for higher education institutions. The overall tone of the video is optimistic and forward-thinking, aligning perfectly with the concept of future-proofing education. The use of motion graphics further enhances the visual appeal and helps to illustrate key concepts in a clear and concise manner.
OpenText helps organizations automate business processes, enabling better decision making and improving employee, partner, and customer experiences. This video is designed to showcase the benefits of OpenText's Digital Process Automation platform, AppWorks.
Video Design - The video uses a minimalist design style that is common in many Animated How-To Explainer Videos. Blue is the dominant color, symbolizing trust and stability, which represents OpenText's brand identity. It features clean line art and minimal text. Animated graphics illustrate the advantages of automating business processes. The animation is smooth and engaging.
The video visual style effectively communicates its message by highlighting the challenges organizations face in meeting customer expectations. The clear, concise visuals help viewers understand how OpenText's AppWorks platform can streamline processes and improve efficiency. The video's tone is professional and reassuring, emphasizing the effectiveness of OpenText's solutions in a way that resonates with potential customers.
AvePoint is a solutions vendor that provides Microsoft 365 migration and implementation services and complementary products to organizations pursuing digital transformation. The video is designed to showcase the challenges of data security and collaboration within a company.
Video Design - The video utilizes a simple and engaging Animated How-To Explainer Video style. The video design consists of minimalist flat illustrations with bold, vibrant color palettes. The video uses a combination of illustrative graphics and text, creating an easy-to-understand visual experience. The design reinforces a clear and simple visual style, creating a clean and easy-to-understand narrative for the product.
The design elements of the video are well aligned with the narrative. The animation style is simple but effective, highlighting the challenges of data security. The video uses a combination of flat illustrations, clear text, and a simple narrative to make its point. The consistent style throughout the video, creates an approachable tone that clearly communicates the key benefits of using AvePoint.
Diligent helps organizations meet audit standards and generate accurate sustainability reports. This video is designed to introduce the product and highlight its benefits.
Video Design - The video uses clean and modern graphics, featuring a circular infographic highlighting the importance of ESG initiatives for stronger company performance. A red color palette is used throughout, emphasizing the urgency of sustainability. This style is typical for an Explainer Video for Brand Storytelling. The video includes minimal text, instead relying on simple icons, which helps convey information quickly and efficiently.
The visual style of the video helps communicate the objective of the video by using simple, clean, and concise graphics. The video uses a straightforward approach, focusing on the key benefits of the platform and its ability to help organizations achieve their sustainability goals. The tone is professional and confident, conveying the product's expertise and effectiveness.
In this animated explainer video, the story of an IT manager grappling with inaccurate CMDB data and its chaotic consequences unfolds before our eyes. The visual narrative is compelling, highlighting the impact of outdated information on customer satisfaction and employee well-being. We loved how the visualization of escalating incident tickets and stressed team members effectively communicates the urgency of the problem.
ScienceLogic positions its SL1 platform as the answer, showcasing its ability to provide real-time data insights and automate incident responses. The simplified network diagram clearly demonstrates how SL1 brings order and control to complex IT systems. The video is a great example of using motion graphics to engage viewers and explain complex information in an accessible way.
What We Can Learn
Tell a story that resonates with your audience's pain points, building empathy and trust.
We admire how this animated how-to video effortlessly tackles the complex issue of physician scheduling. The visuals brilliantly depict the initial frustration with overflowing paperwork and conflicting appointments, immediately establishing a connection with the target audience. PetalMD's elegant solution unfolds seamlessly through clear animations, demonstrating the platform's intuitive interface and practical features.
Shift swapping and task transfers become remarkably easy, all while maintaining real-time updates across devices. We love how the seesaw visual metaphor effectively conveys the struggle for work-life balance and then showcases the equilibrium PetalMD brings to physicians' lives. This video stands out as an excellent example of how simple, yet impactful design can elevate a brand and clarify its value proposition.
What We Can Learn
Craft a concise narrative arc that mirrors a user's journey, creating a memorable experience.
We're captivated by this explainer animated video showcasing BetterCloud's prowess in SaaS management. The retro-inspired depiction of the year 2000 workplace instantly resonates, cleverly contrasting the simplicity of the past with the multi-app reality of today. We love how the visual narrative seamlessly flows, transitioning from IT anxieties to a sense of relief with BetterCloud's intervention.
The smooth animation, paired with engaging music and intuitive UI demonstrations, effortlessly communicates complex concepts. BetterClouds ability to streamline security and automate tasks shines through, making this video a superb example of how effective design can transform technical information into an inspiring story.
What We Can Learn
Mirror the video's retro style in your thumbnail for a cohesive brand.
The visual journey within this explainer video for brand storytelling captivates with vibrant 2D animation, showcasing Rubrik's seamless data management in the cloud. We love the way Rubriks core message of simplified archival, streamlined app migration, and unified data protection unfolds, enhancing visual communication through dynamic icons and compelling transitions. Its a modern design masterpiece that resonates with IT professionals seeking cloud solutions. The crisp narration, combined with upbeat music and impactful visuals, paints a clear picture of Rubrik's value proposition and resonates with its target audience. This exceptional example inspires confidence and encourages viewers to explore further, solidifying Rubrik as a leader in the cloud data management space.
What We Can Learn
Let your animation tell the story; less narration is often more.
Speakfully is a solution that helps companies create a safe and transparent work environment. The video is designed to demonstrate the importance of providing a simple and trustworthy way for employees to report issues anonymously.
Video Design - Speakfully leverages line art icons and bold colors to create a clean and engaging Explainer Video for Brand Storytelling. The icons are simple and easily recognizable, bold colors help draw the viewer's attention to the important points of the message. The minimalist style creates a professional and modern aesthetic that is both appealing and informative. The graphics are crisp and clear, the video moves at a good pace.
The visual style successfully communicates the objective of Speakfully by highlighting the need for a safe and anonymous way to report concerns. The use of icons and bold colors helps make the message easily understood and accessible to a wide audience. The video's tone is positive and optimistic, creating a sense of hope for a more transparent workplace. The video communicates the benefits of Speakfully and its value proposition in an easily digestible way. The design and the narrative of the video work together to create a compelling visual story that resonates with its intended audience.
ProSolution is a management information system that enables users to access all of their key learning information in one place. The video is designed to highlight the benefits and features of ProSolution and its ability to simplify data management.
Video Design - The video is a modern Explainer Storytelling video that effectively communicates the value of ProSolution. The video utilizes a simple design, featuring white icons against a dark brown background. The icons are clear and easy to understand, and the animation is smooth and engaging. This style is particularly effective for conveying complex information in a simple and digestible manner, making it ideal for audiences who may be unfamiliar with management information systems.
ProSolution's visual design effectively communicates the value of its solution. The video showcases how ProSolution can simplify and improve data management through a series of clear icons and animations, illustrating its features and benefits. The use of simple icons and a clean layout contributes to a professional and trustworthy tone, which is ideal for attracting potential users.
Bandwidth is a cloud communications platform that simplifies global enterprise communications. This explainer video is designed to introduce the brand and its capabilities to a business audience. The video uses a combination of animation and live footage to create an engaging experience. The visuals are modern and abstract, using bright, vibrant colors and abstract shapes.
Video Design - The graphics emphasize the company's global reach and the ability to connect across communication channels. The use of neon-like elements reinforces the company's innovative nature. This visual style effectively communicates the message about simplifying global communications. The abstract animations represent the complexity of business communications, while the smooth transitions and bright colors help to convey a sense of ease and agility.
The overall tone of the video is positive and optimistic, highlighting the potential for businesses to improve their customer interactions with the platform. This Explainer Video for Brand Storytelling is a great example of how to use animation and live footage to create a compelling and engaging video that effectively communicates a brand's message.
Qt is a software development platform that aims to bridge the gap between software requirements and developer capacity. This video is designed to showcase the benefits of using Qt 6.
Video Design - The video features a dark background with neon green graphics and text. Isometric views of a computer screen and software elements highlight the integration of various design aspects, such as interaction design, visual design, and coding. This effectively conveys the complexity of software development through visual storytelling.
The design, including the choice of color palette, graphics, and font, effectively emphasizes the challenges developers face with messy workflows and inefficient tools. This visually represents the need for a more efficient solution, like Qt 6, which provides a unified platform for developers. The overall tone is informative and engaging, with a clear focus on solving real-world software development problems. This is an Explainer Video for Brand Storytelling that can inspire a new campaign.
This video is designed to introduce an asset tracking solution for warehouses. It showcases the ability to track and manage warehouses and the assets they contain, and how this technology can be used to optimize the overall efficiency of a business.
Video Design - This video is a well-designed Explainer Video for Brand Storytelling that effectively communicates the concept of asset tracking. It is built around a simple isometric illustration that depicts a warehouse and the activities within it. The graphics are clean and minimalist, focusing on the key elements of asset tracking. The use of color is limited to blue, green, and white, creating a professional and modern feel.
The video's visual style is able to communicate the objective of the video effectively. The use of a clear and concise illustration, along with a simple narrative, makes the video easy to understand for all audiences. The video also uses a neutral tone that does not try to oversell the product but rather focuses on providing valuable information. This approach enhances the video's credibility, making it more effective in persuading the viewer to learn more.
In the crowded digital landscape, streamlined web app deployment is paramount. This animated how-to explainer video masterfully portrays the complexities of cloud infrastructure management and offers a simple solution. The video opens with a magnifying glass inspecting a chaotic jumble of icons, instantly resonating with developers grappling with similar challenges.
The minimalist 2D animation and color palette, coupled with a modern soundtrack, seamlessly transitions to showcase the software's intuitive interface. By automating crucial processes, frees developers to focus on what they do best: crafting exceptional web applications. The concise messaging and dynamic visuals leave viewers wanting to experience the product firsthand.
What We Can Learn
Start with a problem your audience faces, then smoothly transition to your solution. This builds immediate relatability.
AxxonSoft is a leading developer of smart integrated security and video surveillance systems. The video is designed to promote the new partnership between AxxonSoft and Intel, which provides AI-powered solutions for the security surveillance market.
Explainer Video for Brand Storytelling - The video uses a clean and professional design style that uses animation to convey a message about how AxxonSoft and Intel are improving warehouse operations and safety. The video effectively communicates the key message by using visuals and minimal text.
The design style is minimalist and modern, with a blue color palette that helps to create a sense of professionalism and trust. The graphics are clean and simple, making the information easy to understand and remember. The use of animation to illustrate the benefits of the new solution makes the video engaging and memorable. The tone of the video is informative and confident, helping to build trust in the brand.
This Animated How-To Explainer Video cleverly utilizes a dark background and vibrant color palette to highlight the dynamism of cloud marketplaces. It’s a visual feast, with smooth transitions and dynamic iconography that effortlessly conveys the growth potential for SaaS providers. The upbeat music adds a layer of excitement, creating a compelling and memorable experience.
The clever use of visual metaphors, like upward trending graphs and interconnected icons, subtly reinforces the core message of seamless integration and growth. Microsoft's approach is clearly presented, inspiring businesses to consider the potential of leveraging cloud marketplaces for their own success.
Ciox helps healthcare providers enhance risk adjustment coding review. This video is designed to introduce Ciox Cross Check and highlight its benefits.
Video Design - Simple, clean graphics and animation are used. The video uses a simple desktop setup with a person working on a computer. Simple animations with colorful icons are used, emphasizing the technology behind the solution. This visual style clearly illustrates the problem and its solution.
This Explainer Video for Brand Storytelling effectively highlights the challenges of manual coding reviews, which are time-consuming, prone to errors, and costly. The solution reduces these challenges with artificial intelligence and natural language processing, ultimately resulting in more accurate and efficient coding. The graphics clearly communicate the solution and its benefits in a professional and reassuring manner.
Avantor offers biorepository and archiving services for biological research samples and manufactured products. This explainer video is a powerful tool for showcasing their expertise in handling these precious assets, emphasizing their commitment to meticulous care.
Video Design - The video uses a minimalist visual style, featuring simple yet effective line drawings and illustrations. Cool shades of blue and green dominate the color scheme, conveying professionalism and precision. This style, combined with strategic animation, creates an engaging and informative Explainer Video for Brand Storytelling.
The video successfully communicates the importance of Avantor's services by emphasizing the meticulous care they provide for research samples and manufactured products. The visual style, with its clean lines and subtle animations, reinforces this message by creating an atmosphere of trust and reliability. The calm tone of the narration further strengthens this perception, making the video a strong advocate for Avantor's capabilities in the field of biorepository and archiving.
Atlassian is a software company that focuses on teamwork and collaboration. The video is designed to introduce a new product that helps teams connect their apps, work, and overall projects.
Video Design - The animation style uses simple, yet clean graphics, like 2D flat colors with clean lines to demonstrate the features of the product. The visual style is a good representation of the product itself. The animation style is modern and helps to keep the audience engaged.
This is a fantastic example of Explainer Video for Brand Storytelling. The video's tone is conversational and friendly, which helps to build trust and confidence with viewers. The video emphasizes the importance of teamwork and emphasizes the benefit of the product as a powerful tool for collaboration. The video clearly and concisely explains the value of the product and drives viewers to the Atlassian website to learn more about the product.
Wiget Media is a global marketplace that connects advertisers with online ad inventory. The video is designed to attract advertisers and showcase the benefits of using the platform.
Video Design - This is a Animated How-To Explainer Video that uses a modern and minimalist design style. The use of 3D elements like the floating platforms helps to bring the elements to life. Simple yet impactful icons are used to showcase features like downloads, sales, and leads. The platform focuses on providing a self-serve panel that makes it easier for advertisers to set up campaigns.
The visual style of the video effectively communicates the ease of use and the power of the platform. The video's narrative focuses on the platform's ability to help advertisers achieve their goals, regardless of whether the goal is to get downloads, drive sales, or generate leads. This positive tone and simple, clean design make the video engaging and effective.
FAQ
How can an animated explainer video simplify my complex product for my target audience?
Animated explainer videos translate complex product details into easily understood visuals, enhancing audience comprehension and engagement.
What are the different styles of animated explainer videos, and which one best suits my brand's personality?
Explainer video styles range from minimalist to highly stylized. Choose a style that aligns with your brand's personality and target audience.
What is the typical cost and production timeline for a professional animated explainer video?
Professional explainer videos typically cost between $1,000 and $6,000, with a production timeline of 3-8 weeks, depending on complexity.
How can I effectively integrate my existing brand assets (logo, colors, fonts) into the video?
Seamlessly integrate existing brand assets (logo, colors, fonts) to maintain consistent brand identity and reinforce brand recognition.
What are the essential components of a compelling and effective explainer video script?
A compelling script clearly defines the problem, presents the solution, highlights benefits, and includes a strong call to action.
How do I identify and select a reputable animation studio that understands my business needs?
Select a reputable animation studio with a proven track record and a deep understanding of your industry and target audience.
How can I ensure the final video aligns with my brand guidelines and marketing objectives?
Iterative feedback and approvals throughout the production process ensure alignment with brand guidelines and marketing objectives.
What are the best practices for incorporating animated explainer videos into my sales funnel?
Strategically incorporate explainer videos into your sales funnel to enhance awareness, drive engagement, and improve conversion rates.
How can I adapt successful explainer video examples from other companies to fit my specific message and target audience?
Adapt successful explainer video examples by focusing on your unique value proposition and tailoring the message to your target audience.
What are the advantages of using animated explainer videos compared to live-action or other video formats for explaining my product/service?
Animated explainer videos offer flexibility, visual appeal, and simplified explanations, making them ideal for complex products or services.
How can I maximize the impact of my explainer video by incorporating effective calls to action?
Incorporate clear and compelling calls to action to encourage viewers to take the desired next step, such as visiting a website or making a purchase.
What are some common pitfalls to avoid during the pre-production and production phases of creating an animated explainer video?
Avoid common pitfalls like unclear messaging, overly complex visuals, and neglecting target audience insights during pre-production and production.
How can I determine the optimal length for my explainer video to maintain audience engagement without sacrificing clarity?
Optimal video length balances audience engagement and clarity, typically ranging from 60 seconds to 5 minutes depending on content complexity.
What role does music and sound design play in enhancing the overall effectiveness of my explainer video?
Music and sound design enhance the emotional impact and overall effectiveness of the video, creating a more immersive viewing experience.
How can I repurpose my animated explainer video content for various social media platforms and marketing channels?
Repurpose explainer video content for various social media platforms by optimizing aspect ratios and adhering to platform-specific best practices.
How to plan and optimize Animated How-To Explainer Videos?
The Power of Simplicity: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids used this wisdom for a healthcare client. We simplified complex medical procedures into easy-to-understand visuals and language in an animated explainer video, resulting in increased patient comprehension and treatment adherence.
Actionable: Use clear, concise language and visuals to explain complex concepts.
Data-Driven Creativity: "Data without action is just a distraction." - Avinash Kaushik. Advids leveraged data insights for a gaming client. We analyzed player behavior to create an animated how-to explainer video showcasing game features most relevant to their needs, leading to a 20% increase in in-app purchases.
Actionable: Use data to inform creative decisions and maximize video impact.
Building Trust Through Transparency: "The best way to build trust is to be transparent." - Chris McCoy. Advids applied this for a non-profit client. We created an animated explainer video detailing their mission, impact, and financial transparency, resulting in a 30% increase in donations.
Actionable: Be open and honest to foster trust and credibility with your audience.
Creating Shareable Content: "Contagious content is inherently shareable." - Jonah Berger. Advids leveraged this principle for a food and beverage client. We created a humorous and relatable animated explainer video that went viral, resulting in a 50% increase in brand awareness and website traffic.
Actionable: Craft content that resonates emotionally and encourages sharing.
Embracing Change: "The only constant is change." - Merrill R. Chapman. Advids helped an e-commerce client adapt to changing consumer behavior. We created an animated explainer video showcasing their new mobile app features, resulting in a 25% increase in mobile app downloads and transactions.
Actionable: Stay adaptable and create content that reflects evolving audience needs.
Why Advids for Animated How-To Explainer Video?
At Advids, we specialize in crafting high-quality, original Animated How-To Explainer Videos that drive exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 clients have trusted us with their video needs, showcasing our deep understanding of effective video production. We've completed over 320 Animated How-To Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
Crafting Compelling How-To Videos:
Customized Animated How-To Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated How-To Explainer Video styles. Your brand, style, and target audience are at the forefront of our creative process. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action, making complex information easily digestible and memorable. Cutting-Edge Animated How-To Explainer Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued throughout the entire process. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated How-To Explainer Videos.
Ready to unlock the potential of Animated How-To Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated How-To Explainer Video?
An Animated How-To Explainer Video is a short, engaging video that uses animation to simplify and explain a concept, product, service, or process. It combines visuals, animation, music, and voiceover to convey information in a clear, concise, and engaging manner. This makes complex information easier to understand and retain.
Animated How-To Explainer Videos are used for various purposes, including marketing, education, training, and customer support. They can be used to introduce new products, explain complex concepts, or provide step-by-step instructions.
What do top Animated How-To Explainer Videos have in common?
Animation and visual storytelling are powerful tools for engaging your audience and conveying your message effectively. Here are some key elements to consider:
Animation Styles
2D Animation: A visually appealing way to bring your product or service to life.
3D Animation: A powerful tool for showcasing complex processes or products in detail.
Motion Graphics: A dynamic and engaging way to present data, statistics, or brand stories.
Whiteboard Animation: A simple and effective way to explain complex concepts in a relatable manner.
Mixed Media: A versatile approach that combines different animation styles to create a unique and engaging experience.
Storytelling Principles
Visual Storytelling: A compelling way to connect with your audience on an emotional level.
Clear Call to Action: A direct and actionable prompt that encourages viewers to take the next step.
Concise Script: A well-written script that delivers information clearly and efficiently.
Engaging Voiceover: A professional voiceover that captures attention and enhances the viewing experience.
Targeted Messaging: A message that resonates with your specific audience and addresses their needs.
Visual Design
Visual Hierarchy: A strategic arrangement of visual elements to guide viewers' attention and enhance understanding.
Visual Cues: A clear and concise way to guide viewers through the information and highlight key points.
What makes Animated How-To Explainer Video effective?
A captivating Animated How-To Explainer Video is a powerful tool for communication. It is driven by a combination of visual storytelling, clear messaging, and engaging animation.
The design to create engaging Animated How-To Explainer Videos is to break down complex information into easily digestible segments. This makes it easier for viewers to understand and retain the information.
Methods for creating effective Animated How-To Explainer Videos include:
Using visuals to illustrate key points
Incorporating storytelling techniques to make the information more relatable
Providing clear calls to action to encourage viewers to take the next step
This leads to a more engaging and impactful viewing experience.
How long should your Animated How-To Explainer Video be?
A well-crafted Animated How-To Explainer Video is a valuable asset for any business. It is designed to deliver information in a concise and engaging manner.
The ideal length for an Animated How-To Explainer Video is determined by the complexity of the information being presented and the attention span of the target audience.
A well-structured video should aim to deliver the key message within a reasonable timeframe, keeping viewers engaged and interested.
Pre-Production Questions
How complex is the topic?
What is the target audience's attention span?
What is the primary goal of the video?
What is the desired call to action?
How long are similar videos in your industry?
What is the budget for video production?
What is the expected distribution platform?
How to create Animated How-To Explainer Videos?
The process to create effective Animated How-To Explainer Videos begins with a clear understanding of your target audience and the message you want to convey. This involves identifying the key pain points and challenges your audience faces and crafting a compelling narrative that showcases how your product or service provides a solution.
Pre-Production
Define target audience
Develop a clear script
Choose animation style
Storyboard the video
Source voiceover talent
Production
Create animation assets
Record voiceover
Edit and assemble video
Add music and sound effects
Render and export video
Crafting Compelling B2B Explainer Videos
Creating a successful Animated How-To Explainer Video for a B2B audience requires a strategic approach to content. It's about resonating with decision-makers and demonstrating value.
Identify the Problem: Begin by deeply understanding your audience's challenges. Conduct thorough research, analyze industry trends, and pinpoint their specific pain points. For example, a software company might discover that their target audience struggles with inefficient project management workflows.
Showcase the Solution: Clearly demonstrate how your product or service directly addresses the identified problem. Use visuals to illustrate the solution in action and highlight its key features. For instance, the software company could visually demonstrate how their platform streamlines project tasks and improves team collaboration.
Translate Features into Benefits: Don't just list features; explain how they translate into tangible benefits for the business. Focus on outcomes like increased efficiency, cost savings, or improved productivity. Instead of simply stating our software has automated reporting, say our automated reporting saves you hours each week and provides real-time insights.
Build Credibility: Incorporate data, case studies, or Testimonials to back up your claims and build trust. For example, the software company could showcase a client testimonial highlighting how their platform helped them reduce project completion time by 15%.
Onboarding with Animated Explainer Videos
Onboarding is a crucial stage in the customer journey. Animated How-To Explainer Videos can make this process engaging and informative, leading to increased customer satisfaction and retention.
Spark Excitement: Introduce your product or service in a way that generates enthusiasm and highlights its potential value. For example, a project management software could begin its onboarding video by showcasing how its intuitive interface simplifies complex projects.
Break Down Features: Divide key features and functionalities into easily digestible segments. Use visuals to enhance understanding and demonstrate how each feature works. For instance, the software could use screen recordings and animations to demonstrate how to create tasks, assign team members, and track progress.
Step-by-Step Walkthrough: Provide a clear and concise walkthrough of the onboarding process. Minimize friction and confusion by guiding users through each step with visual cues and simple instructions. The software could create a video demonstrating how to set up a new project, invite team members, and customize the platform's settings.
Proactive Problem Solving: Anticipate common customer questions and address them proactively within the video. This reduces the need for users to contact support and fosters a sense of independence. For example, the software could include a segment addressing common questions about user roles, permissions, and integrations.
Turn Viewers into Buyers with Video
Converting viewers into customers is the ultimate goal. Animated How-To Explainer Videos can be powerful tools for driving sales when strategically crafted.
Highlight Unique Benefits: Focus on showcasing the specific advantages of your product or service and how they directly Address Customer Pain points. For example, a CRM software could highlight its ability to automate sales processes and improve lead tracking, directly addressing the challenges of manual data entry and lost opportunities.
Craft a Compelling Narrative: Connect with your target audience's emotions and aspirations by telling a story that resonates with their needs and desires. A cybersecurity company could create a video depicting a relatable business owner facing the threat of a data breach and then showcase how their solution provides peace of mind and protection.
Strong Call to Action: Use a clear and compelling call to action that motivates viewers to take the next step in the sales funnel. For example, Request a demo today or Download our free trial. A SaaS company could end their video with a prominent call to action button leading to their signup page.
Optimize with A/B Testing: Experiment with different elements of your video, such as messaging, visuals, and calls to action, to identify what resonates best with your audience and drives the highest conversion rates. A marketing automation platform could test different video lengths, headlines, and calls to action to optimize their conversion funnel.
Crafting Engaging Explainer Videos
Quality and engagement are essential for effective Animated How-To Explainer Videos. These factors determine whether your videos capture attention, convey information effectively, and drive desired actions.
Professional Voiceover and Music: Invest in high-quality voiceover talent and music that enhance the viewing experience and align with your brand's tone and style. A corporate training video would benefit from a professional and authoritative voiceover, while a product demo for a younger audience might opt for a more energetic and upbeat voice.
Compelling Visuals and Animations: Use Captivating Visuals and animations that capture attention, illustrate concepts, and make the information more memorable. A video explaining a complex scientific concept could use 3D animations to visualize the process, making it easier to understand.
Concise and to the Point: Respect your audience's time and attention spans by keeping your videos concise and focused. Avoid unnecessary fluff and get straight to the point. A video demonstrating how to use a software feature should focus solely on the necessary steps, avoiding lengthy introductions or irrelevant information.
Clear and Concise Script: Use a script that is easy to understand and follow. Avoid technical jargon or complex language that might confuse your audience. A video explaining a financial product should use simple and accessible language, avoiding industry-specific terms that might alienate viewers.
Elevate Customer Support with Video
Exceptional customer support is essential for building customer loyalty and satisfaction. Animated How-To Explainer Videos can enhance your support strategy by providing accessible and engaging solutions.
FAQ Library: Create a library of videos that address frequently asked questions. Provide clear and concise answers, using visuals to enhance understanding. A software company could create a series of short videos answering common questions about software installation, troubleshooting, and feature usage.
Troubleshooting Tutorials: Develop step-by-step tutorials that guide customers through resolving common issues. Empower them to solve problems independently, reducing their reliance on support tickets. An e-commerce platform could create videos demonstrating how to reset passwords, track orders, and manage account settings.
Proactive Tips and Best Practices: Offer proactive tips and best practices that enhance the customer experience and maximize the value of your product or service. A design software company could create videos showcasing advanced features, design tips, and workflow optimization strategies.
Easy Accessibility: Ensure your videos are easily searchable and accessible through your website, help center, knowledge base, and other relevant channels. This allows customers to find the information they need quickly and efficiently.
Crafting Winning Explainer Video Strategies
A well-defined content strategy is crucial for creating successful Animated How-To Explainer Videos. It ensures your videos are targeted, relevant, and effective in achieving your business goals.
Define Your Target Audience: Understand your audience's demographics, needs, pain points, and aspirations. Tailor your video content to resonate with their specific challenges and interests. For example, a video targeting marketing professionals would differ significantly from one aimed at software developers.
Craft a Clear Narrative: Establish the key messages you want to communicate and develop a concise and engaging narrative that effectively conveys your value proposition. A video explaining a complex financial product would require a clear and simplified narrative to ensure audience understanding.
Establish Brand Consistency: Maintain a consistent Brand Voice and visual style across all your videos. This ensures your videos are recognizable and reinforce your brand identity. A company known for its playful and approachable brand could incorporate these elements into its video's Animation Style and script.
Develop a Content Calendar: Create a content calendar and schedule for video releases. This ensures a consistent flow of valuable content to engage your audience and maintain their interest. A SaaS company could plan a series of videos covering different features of their platform, releasing them on a regular schedule.
Boosting Conversions with Animated Explainer Videos
Strategically integrating Animated How-To Explainer Videos at key touchpoints throughout the customer journey can significantly enhance engagement and drive conversions.
Awareness: Introduce your brand and its Value Proposition during the Awareness stage. Highlight the key benefits of your product or service and address the general needs of your target audience. A company launching a new mobile app could create a video showcasing its features and benefits to generate initial interest.
Consideration: Showcase how your offering solves specific customer problems during the Consideration phase. Address their pain points and demonstrate your expertise in their industry. A software company could create a video demonstrating how their platform solves common challenges faced by project managers, such as inefficient task management and poor team communication.
Decision: Provide compelling reasons why your product or service is the best choice at the Decision point. Use testimonials, case studies, and data to Build Trust and credibility. A marketing automation platform could showcase a case study highlighting how their solution helped a client increase Lead Generation by 20%.
Action: Guide customers through the purchase process during the Action stage. Make it as seamless and frictionless as possible by providing clear instructions and addressing potential concerns. An e-commerce store could create a video demonstrating how to add items to the cart, apply discounts, and complete the checkout process.
Animated Explainer Video Styles: Find Your Perfect Match
Choosing the right style for your Animated How-To Explainer Video can significantly impact its effectiveness. Each style offers unique advantages and caters to different communication goals.
Whiteboard Animation
Ideal for explaining complex processes or concepts in a simple and engaging way. The hand-drawn visuals on a whiteboard background create a sense of authenticity and informality. A software company could use whiteboard animation to explain their product's features and benefits in a visually engaging way.
Motion Graphics
Excel at showcasing product features, data visualizations, or brand stories. They use animated graphic elements and text to create a dynamic and visually appealing experience. A marketing agency could use motion graphics to showcase their services and highlight their creative capabilities.
2D Animation
Offers versatility for a wide range of use cases, from Product Demos and educational content to character-driven narratives and explainer videos. A healthcare company could use 2D animation to create an educational video explaining a medical condition or treatment.
3D Animation
Best suited for creating immersive and visually stunning experiences. It showcases products or processes in realistic detail, providing a more engaging and memorable experience. An architectural firm could use 3D animation to showcase their building designs and provide virtual tours.
Crafting Compelling Explainer Stories
A captivating storyline is the foundation of any engaging video. For Animated How-To Explainer Videos, it's about connecting with your audience on an emotional level while delivering valuable information.
Identify the Core Problem: Start by clearly defining the central problem your product or service solves for your target audience. This establishes the foundation for your narrative. A video for a time management app could start by highlighting the common problem of feeling overwhelmed and disorganized.
Introduce a Relatable Character: Create a character or scenario that embodies the problem, allowing viewers to connect with the narrative on a personal level. The time management app could introduce a character struggling to juggle work, family, and personal commitments.
Showcase the Solution: Demonstrate how your product or service provides a solution to the problem, highlighting its benefits and positive outcomes. The app could then showcase how its features, such as task scheduling and reminders, help the character regain control of their time and reduce stress.
End with a Call to Action: Conclude with a clear and compelling call to action that encourages viewers to take the next step. The app could End with a Call to Action encouraging viewers to download the app and start their free trial.
Building Trust Through Animated Videos
Building Brand Awareness and trust requires consistent messaging, valuable content, and authentic storytelling. Animated How-To Explainer Videos can be powerful tools in this process.
Infuse Brand Personality: Reflect your brand's personality and values in your videos. Use visuals, language, and tone that align with your overall brand identity. A company known for its innovative and cutting-edge technology could reflect this in its video's animation style and messaging.
Showcase Expertise: Demonstrate your industry knowledge and expertise by providing valuable insights, tips, and solutions that address your audience's pain points. A financial services company could create videos offering financial planning tips and advice, establishing themselves as a trusted source of information.
Share Customer Success Stories: Build credibility by sharing customer success stories and testimonials. Demonstrate the positive impact of your product or service on real people and businesses. A software company could showcase a client testimonial highlighting how their platform helped them improve efficiency and reduce costs.
Maintain Brand Consistency: Ensure a consistent brand voice and visual style across all your videos. This creates a cohesive and recognizable brand experience for your audience. A company with a strong visual brand identity should incorporate its brand colors, fonts, and logo consistently throughout its videos.
Case Study: How Airbnb Used Video to Enhance Email Marketing Campaigns
Objective: Airbnb, the global travel platform, aimed to enhance its email marketing campaigns by incorporating video content, increasing engagement and driving conversions.
Strategy: Airbnb implemented a video-driven approach to its email marketing campaigns:
Personalized Video Content: Airbnb created personalized video emails that showcased tailored travel recommendations based on user preferences and past bookings.
Interactive Video Elements: Airbnb incorporated interactive elements into its video emails, allowing users to explore destinations, browse properties, and book trips directly within the email.
Compelling Storytelling: Airbnb used video to tell compelling stories about travel experiences, inspiring users to book their next adventure.
Results: Airbnb's video-enhanced email marketing campaigns have yielded significant results:
Increased Open and Click-Through Rates: The use of video has led to a notable increase in open and click-through rates for Airbnb's email campaigns, demonstrating the effectiveness of video in capturing user attention.
Improved Conversion Rates: The interactive elements and compelling storytelling in Airbnb's video emails have contributed to a significant increase in conversion rates, driving more bookings and revenue.
Enhanced Customer Engagement: The personalized video content and interactive elements have fostered a stronger connection with Airbnb's customers, leading to increased engagement and loyalty.
Key Takeaways: Airbnb's success demonstrates the power of video in enhancing email marketing campaigns. By incorporating personalized video content, interactive elements, and compelling storytelling, Airbnb has effectively increased engagement, driven conversions, and strengthened its customer relationships.
Case Study: How GoPro Built a Community Around Its Video Content
The Challenge
GoPro, a leading action camera manufacturer, wanted to foster a sense of community among its users and inspire them to share their adventures through video.
The Solution
GoPro launched a dedicated platform, GoPro Awards, where users could submit their videos for a chance to win prizes and have their content featured on GoPro's official channels. This platform encouraged user-generated content and fostered a sense of community among GoPro enthusiasts.
The Results
GoPro Awards received over 1 million video submissions from users worldwide.
The platform has become a valuable source of user-generated content for GoPro, showcasing the capabilities of its cameras and inspiring others to create their own videos.
GoPro Awards has fostered a strong sense of community among GoPro users, connecting them through shared passions and experiences.
Key Takeaways
Encouraging user-generated content through contests and rewards fosters engagement and builds a strong community around your brand.
Providing a platform for users to share their experiences through video creates a sense of belonging and inspires others to participate.
User-generated content can be a valuable asset for brands, showcasing product capabilities and driving brand awareness.
How animated how-to explainer video examples are curated?
We dove deep into animated how-to explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated how-to explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Educational Value Examining the clarity and effectiveness of the instructional content. 7.Simplicity and Accessibility Determining how easily the video conveys complex information to a broad audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated how-to explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
