How Much Does Feature Highlight Video Production Cost In 2025?
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Feature Highlight Video Pricing
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trusting us at Advids to elevate your brand with compelling feature highlight videos. We believe in custom-crafted videos, not generic templates.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on feature highlight videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of feature highlight video creation?
Understanding the factors that influence video production costs is crucial for effective budgeting. Let's break down the key elements that can affect the price of your feature highlight video.
Primary Factors:
1. Video Length: A longer feature highlight video, say three minutes showcasing extensive functionalities, will naturally cost more than a shorter, 60-second overview.
2. Video Design Complexity: Intricate animations and detailed visuals in your feature highlight video, like a 3D product demo, require more design work, increasing the cost.
3. Video Production Scope: Extensive pre-production for your feature highlight video, including in-depth competitor analysis and detailed storyboarding, adds to the overall project cost.
Secondary Factors:
4. Scriptwriting & Storyboarding: A compelling script and detailed storyboard for your feature highlight video are essential for a successful production, but they require dedicated time and expertise, impacting the cost.
5. Number of Revisions: Multiple revisions to your feature highlight video, while ensuring a polished final product, can increase production time and therefore cost.
6. Voice-over Talent Selection & Direction: Professional voice-over artists for your feature highlight video, with their experience and expertise, command higher rates than amateur voice talent.
What factors influence the cost of feature highlight video creation?
Understanding the factors that influence video production costs empowers you to make informed decisions. Let's break down the key elements that can affect your feature highlight video budget.
Primary Factors:
1. Video Length: A longer video, say three minutes showcasing multiple features of your SaaS platform, naturally requires more production time and resources than a shorter, 60-second overview.
2. Video Design Complexity: A feature highlight video with intricate 3D product demos, like those we've seen cost between $3,500 and $5,000, will be more expensive than a screen recording with simple annotations.
3. Video Production Scope: Extensive pre-production, including detailed storyboarding and scriptwriting for a complex animated explainer, adds to the overall cost.
Secondary Factors:
4. Motion Graphics Style Complexity: Highly detailed motion graphics in your feature highlight video, showcasing intricate UI interactions, require more design and animation time.
5. Voice-over Talent Selection & Direction: A professional voice-over artist with experience in SaaS product explanations can elevate your feature highlight video, but their expertise comes at a higher cost.
6. Number of Revisions: Unlimited revisions for your feature highlight video offer flexibility but can impact the overall project timeline and budget.
How to optimize feature highlight video creation budget?
Managing your feature highlight video budget requires considering these 6 factors, which can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to start? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. Remember, 37% of businesses already use data-driven creative strategies, so join the trend with a well-budgeted video.
Our simple budgeting guidelines are:
Define Must-Haves: What core elements are essential for your feature highlight video?
Collaborate Early: Discuss your needs and budget with your chosen agency from the outset.
Explore Options: Be open to cost-effective alternatives that maintain your key message.
How to optimize feature highlight video creation budget?
Managing your feature highlight video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. A well-planned budget ensures you get a high-quality feature highlight video that aligns with your marketing goals. Ready to start? 18% of businesses are willing to experiment with new video ad formats and strategies, so join them!
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize essential elements for your feature highlight video, like professional voiceover or custom animation.
Explore Options: Discuss different video styles, such as 2D animation (averaging $1,500-$3,500), with your chosen agency to find the best fit for your budget.
Negotiate Value: Instead of focusing solely on price, explore what added value you can get, like multiple versions or raw files.
How do you get an exact budget for your feature highlight video production?
Start by clearly defining your objectives and desired outcomes. This proactive approach empowers you to make informed decisions.
Provide your chosen agency with 1-2 reference videos and a detailed brief outlining your objectives for the feature highlight video. What's your vision? Request a comprehensive scope of work, including milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in the package, such as expedited delivery or additional file formats. Understand the level of creative input expected from you. This can affect the cost. Explore potential discounts and long-term partnership opportunities. Always negotiate for a special price and clearly articulate your value proposition. 49% of businesses are open to using a video production agency, so leverage your position. Negotiating effectively can save money. Remember, 18% of businesses are willing to experiment, so don't be afraid to explore different options.
Here's a simplified workflow:
Share Inspiration: Provide reference videos and a clear brief.
Scope Clarity: Request a detailed scope of work and payment terms.
Added Value: Inquire about premium extras and potential discounts.
Client Input: Understand your role in the creative process.
Negotiate: Don't hesitate to ask for a special price.
How do you get an exact budget for your feature highlight video production?
Start by clearly defining your needs and expectations. This proactive approach ensures you receive accurate and relevant pricing information. Remember, 49% of businesses are open to using a video production agency, so leverage their expertise.
To get a precise budget, consider these key steps:
Share References & Objectives: Provide 1-2 reference videos and a clear brief outlining your objectives for the feature highlight video. What's the goal?
Request a Detailed Scope of Work: Ask for a comprehensive scope of work, including milestones, payment terms, revision flexibility, and potential future video updates. Why is this important?
Inquire About Premium Extras: What additional services, such as scriptwriting or custom music, are included in the package? What's the catch?
Understand Client Input Expectations: Clarify the level of creative input expected from you throughout the production process. How much involvement is needed?
Discuss Discounts & Partnerships: Explore potential discounts for long-term partnerships or bundled services. Can you save money?
Negotiate: Always ask for a special price, and clearly articulate the value your business brings to the partnership. Why not ask?
By following these steps, you can effectively navigate the pricing landscape and secure a budget that aligns with your goals for a compelling feature highlight video. Remember, 62% of businesses plan to increase their spending on these videos in 2025, indicating their growing importance. Don't get left behind!
Overall average cost of feature highlight video
The average cost of a 60-second feature highlight video is $2,940, with prices ranging from $1,000 to $16,000.
Geographical spending on video production -
Companies types and their feature video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of feature highlight videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Feature Highlight Video Pricing List
We'll explore various feature highlight video styles, outlining their production scope, cost, and ideal use cases to help you make informed decisions. This breakdown covers production timelines, typical video elements, and pricing ranges for each style, guiding you toward the best fit for your needs.
Below is average per minute pricing
1. Whiteboard Animation Pricing: $900 - $1,900
Use Cases: Product explainer, Feature onboarding, Problem/solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
2. Screen Recording + Annotations Pricing: $1,200 - $2,200
Use Cases: Software tutorial, Feature demo, User walkthrough
Ideal Length: 30 seconds, 2 minutes
Video Elements: Screen capture, Annotations, Callouts
Production Timeline: 2-4 weeks
3. UI Mockup Animation Pricing: $1,500 - $2,500
Use Cases: App walkthrough, Prototype demo, Design showcase
Ideal Length: 15 seconds, 45 seconds
Video Elements: UI elements, Transitions, Interactive elements
Production Timeline: 3-4 weeks
4. 2D Animated Explainer Pricing: $2,000 - $4,000
Use Cases: Product overview, Feature highlight, Brand storytelling
Ideal Length: 30 seconds, 60 seconds
Video Elements: Characters, Backgrounds, Animated graphics
Production Timeline: 4-5 weeks
5. Motion Graphics Demo Pricing: $2,500 - $4,500
Use Cases: Data visualization, Abstract concepts, Feature showcase
Ideal Length: 15 seconds, 45 seconds
Video Elements: Shapes, Text animation, Dynamic transitions
Production Timeline: 4-6 weeks
6. Animated Explainer Pricing: $3,000 - $5,000
Use Cases: Engaging narratives, Complex explanations, Emotional connection
Ideal Length: 60 seconds, 2 minutes
Video Elements: Detailed characters, Backgrounds, Story-driven animation
Production Timeline: 5-7 weeks
7. 3D Product Demo Pricing: $3,500 - $5,500
Use Cases: Realistic product showcase, Detailed feature walkthrough, Immersive experience
Ideal Length: 30 seconds, 2 minutes
Video Elements: 3D models, Textures, Lighting
Production Timeline: 6-8 weeks
How much does feature highlight video production cost?
Ever wondered how much a compelling feature highlight video might cost? In our experience, feature highlight video production typically ranges from $900 to $5,000 for a one-minute video. A radical thought: quality doesn't always demand exorbitant prices. A well-planned video, even on a moderate budget, can significantly boost your product engagement. balancing quality and affordability involves choosing the right format for your message and budget. For instance, a 2D animated explainer, including scriptwriting, voiceover, music licensing, and revisions, falls between $1,500 and $3,500. Many production companies offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from feature highlight videos. Cost also depends on video length, complexity, talent fees, and post-production needs. While a 15-second video might seem cost-effective, a 30-60 second video allows for a more comprehensive feature exploration, maximizing impact. Custom production, unlike templates, allows for unique storytelling, tailored visuals, and brand-specific messaging, potentially leading to higher engagement and ROI.
How does feature highlight video creation pricing work?
comparing quotes requires a keen eye. Don't just look at the bottom line; evaluate the value. Two quotes at $2,000 might offer vastly different levels of expertise and production quality. A team with a proven track record in UI Mockup Animations might justify a higher price than a less experienced team. One often overlooked aspect is the inclusion of revisions. Unlimited or a set number of revisions can significantly impact the final cost and your ability to refine the video. Approach pricing with your video goals in mind. If your goal is a simple overview, a screen recording with annotations might suffice, keeping costs lower. If you need to showcase complex functionality, a higher-end option like a 3D product demo might be necessary.
Data roundup
Do you plan to increase or decrease video content budget?
73%
Increasing
Source: Advids
16%
Decreasing
Source: Advids
11%
No Change
Source: Advids
What is the average pricing range for custom feature highlight video creation?
When it comes to truly custom feature highlight videos, 3D product demos stand out. These videos require intricate modeling, animation, and rendering, demanding a higher level of expertise. Consider this style when you need to showcase your product in a visually stunning and interactive way, especially if it has complex features or a unique design. For a fully custom 3D product demo, expect a pricing range between $3,500 and $5,000. This investment ensures top-tier quality, meticulous attention to detail, and a final product that effectively communicates your product's value proposition.
What is the estimated cost range for a 60 seconds feature highlight video?
A 60-second feature highlight video typically costs between $900 and $5,000. Negotiating effectively can unlock added value. Instead of haggling on price, focus on what you can get for your budget. Could you secure additional versions with different calls to action or aspect ratios? Perhaps raw files for future use? Sixty seconds offers ample time to showcase multiple features, but use it strategically. Consider creating versions tailored to specific user personas with minor edits, maximizing relevance and engagement. For example, a motion graphics demo can effectively highlight key features with dynamic visuals and concise messaging, making the most of every second.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
89%
Yes
Source: Advids
9%
No
Source: Advids
2%
Not applicable
Source: Advids
What are your costs for different feature highlight video production types
How should we select the optimal feature highlight video production method given budget constraints? Creating feature highlight videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized feature highlight video production agency can vary depending on individual project needs, which typically costs around specific price points. Let's analyze each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost-effective, Easy to learn, Full control | Limited features, Time-consuming, Requires expertise | $ 40 to $ 220 |
| Freelancer | Flexible, Specialized skills, potentially cost effective | Inconsistent quality, Limited availability, Potential scope creep | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, dedicated resources, faster turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, wider skillset, project management | Less specialized, potentially slower turnaround | $ 800 to $ 2,500 |
| Feature Highlight Video production Agency | Expertise, High-end quality, dedicated team | Higher pricing | $ 900 to $ 4,000 |
How much does it cost to hire a professional Feature Highlight Video production agency?
How do you find the sweet spot between cost and quality? In our experience, hiring a professional Feature Highlight Video production agency typically costs between $4,000 and $6,000 for a one-minute video. A radical thought: consider a long-term content solution partner instead of a one-off project. This fosters a deeper understanding of your brand and product, leading to more effective videos over time. Benefit: consistent brand messaging and visual style across all your video content. When evaluating agencies, prioritize Google Reviews or client references, alongside portfolio quality. Comparing multiple agencies (3-5 is ideal) ensures you get a clear picture of market rates and value. Don't just look at the price tag; assess expertise, communication, and responsiveness. A detailed proposal, tailored to your specific needs, is more valuable than a generic quote. Shortlist based on these factors, and you'll be well on your way to finding the perfect agency partner.
How much does freelancers cost to create Feature Highlight Videos?
Is a freelancer the right fit for your video needs? While freelancers can be 30% to 70% cheaper than agencies (typically $1,400 to $4,200 for a one-minute video), effective project management becomes crucial. A radical thought: a reliable freelancer with proven experience in Feature Highlight Videos can be a valuable asset. Benefit: potential cost savings compared to an agency. Freelancers often charge by the hour, with rates varying based on skill and location. However, they might lack the pre-production research and strategic planning expertise of a full-service agency. If you choose this route, ensure clear communication, milestones, and a robust contract. Be prepared to manage the project closely, as freelancers often juggle multiple clients.
How much does DIY cost to create Feature Highlight Videos and their limitations?
Considering the DIY route for your Feature Highlight Videos? While we generally recommend professional production, we understand budget constraints. A radical thought: even with DIY, a strong narrative is key. Benefit: you retain complete creative control. Platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible tools and templates. Your goal should be to find templates that align with your vision. Focus on crafting a compelling script using AI content research tools, rather than relying solely on text-to-video prompts. Test your DIY video with a small audience first. Gather feedback on quality and engagement before wider distribution. DIY requires significant time and effort, and the final product may lack the polish of professional production.
FAQs about feature highlight video production costs
Get answers to common questions about the cost of feature highlight video production below!
How much does feature highlight videos creation cost in 2025?
On average, feature highlight videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher feature highlight videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (24% of respondents) think cost increase does not guarantee a great output always for feature highlight videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 24% |
| Low Price can get High Quality | 8% |
What budgets should be allocated for feature highlight videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating feature highlight video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 15.97% |
| $6,001 - $10,000 | 26.17% |
| More than $10,000 | 57.86% |
What factors can significantly increase the cost of a feature highlight video?
Video length, animation complexity, professional voiceover, multiple revisions, and licensing fees for music or stock footage can all significantly impact cost.
What is a reasonable budget to allocate for a high-quality feature highlight video?
We recommend a budget between $900 and $4,000 for a professional-grade video, considering factors like quality and agency/freelancer rates.
Is it possible to get a feature highlight video produced with a limited budget at a studio?
Studios often have packages for smaller businesses or startups, enabling quality video production even with budget constraints. Explore available options.
How does the pricing for a feature highlight video differ between a freelancer and a professional agency?
Freelancers typically charge between $500 and $2,000, while agencies range from $900 to $4,000, reflecting differences in expertise and resources.
What is the average price range for a basic feature highlight video production?
A basic feature highlight video can cost between $500 and $4,000, depending on whether you hire a freelancer or choose a production agency.
