In the dynamic landscape of mobile applications, user retention remains a paramount concern for app developers and marketers. The initial excitement of downloading an app often fades quickly, leading to a decline in user engagement and ultimately, app abandonment. This challenge underscores the need for effective strategies to captivate users and foster long-term loyalty.
With the understanding of the need and potential impact of app-guided tour videos, let's dive in and explore 30 inspiring examples that effectively boost app user retention.
We love how this App Guided Tour Video dynamically illustrates the seamless integration of Visa's virtual card technology. From its opening shot of multiple smartphones, each displaying a virtual Visa card, the video immediately captures the essence of a truly digital wallet. The vibrant color palette and playful 2D animation make even complex concepts, like tokenization and biometric authentication, easily digestible for a broad audience.
The video effectively guides viewers through various use-case scenarios, from online purchases to peer-to-peer payments at a bustling restaurant. This App Guided Tour Video's smart use of motion graphics adds a dynamic flair, enhancing each transaction's fluidity. Visa presents a compelling vision for the future of mobile payments, making it clear why their digital solutions are a must-have for businesses and consumers alike.
In today's fast-paced world, managing finances efficiently is paramount. We love how the LuLu Money app guided tour video tackles this challenge head-on, showcasing a seamless and user-friendly money transfer experience. The vibrant 2D animation and relatable scenarios instantly draw viewers in, establishing the app's relevance to their everyday lives. The clean UI mockups and smooth transitions make the app feel intuitive and accessible.
The video masterfully blends storytelling with an app guided tour, demonstrating LuLu Money's key features like real-time exchange rates, reminders, and 24/7 live chat support. This approach goes beyond simply listing features; it shows how these functionalities empower users to take control of their financial obligations and connect with loved ones effortlessly.
We admire the seamless blend of visuals and concise messaging in this compelling app guided tour video for SilverCloud. It showcases the platform's comprehensive features and user-friendly interface with clarity and style. The demonstration of tools like the mood monitor, journal, and Worry Tree immediately resonates, emphasizing the platform's practical benefits.
Incorporating user stories and clear explanations of evidence-based methods like CBT builds trust and credibility. The video brilliantly conveys the convenience of on-demand care, anytime, anywhere. We love how the upbeat music and smooth transitions maintain an engaging pace, making this video a superb example of how to highlight the value of an app.
The brilliance of this app guided tour video lies in its ability to convey a wealth of information in a mere six seconds. We appreciate the focus on user benefits, highlighting the free profile creation and the vast network of UK trades. The cheerful tradesperson and upbeat music infuse the video with a positive energy, making the platform seem approachable and inviting.
BookabuilderUK skillfully leverages animation and motion graphics to guide viewers through the key features of its website. This dynamic approach maintains engagement and ensures that the message resonates, leaving a lasting impression on potential users.
This video is a fantastic example of an App Functionality Explanation Video. It's designed to showcase the app's features and convince viewers to download it. The video uses a smartphone screen with animated icons and simplified graphics, making it easy to understand and visually appealing.
Video Design - The video uses clear, concise text overlays to communicate its objective. The design conveys a sense of ease and security, while using simple graphics and animation that are easily understood by all users. The video is bright and friendly, emphasizing the ease of using the app.
This approach is effective because it breaks down complex features into easily digestible chunks. The use of animation and graphics makes the video engaging and memorable, while the clear text overlays ensure that viewers understand the key benefits of the app.
SIG provides packaging solutions that help brands engage with their audience. The video introduces a new platform, designed to enable brands to connect with consumers in a more meaningful way.
Video Design - The video features simple graphics and a stylized cartoon character, set against a backdrop of cityscapes. The simplicity of the visuals allows the message to be easily understood. The graphics are minimalist yet effectively communicate the ideas presented. It follows the common design convention for an App Features Walkthrough Video, with simple visuals, clean typography and a succinct narrative to guide viewers through the core concept.
The visual style clearly communicates the video's objective of showcasing the platform. The simple graphics, vibrant colors, and friendly cartoon character create a lighthearted and inviting tone, highlighting the user-friendly nature of the platform. The video emphasizes the importance of engaging with consumers in a digital world, presenting the platform as a solution that addresses the challenges brands face.
ThriveCash is a new way for undergrads and grad students to cover expenses before work starts. This video is designed to explain the service and encourage users to explore ThriveCash.
Video Design - This App Features Walkthrough Video utilizes bright and modern illustrations to present the solution to financial challenges. The video highlights the application's functionality and explains how students can utilize the platform to cover pre-work expenses. The video uses a fast-paced tone and bright color palette to grab the attention of the viewer and show the ease of use of the platform.
The video successfully communicates the objective by illustrating the common financial obstacles students face before entering the workforce. The video utilizes a friendly, helpful tone that appeals to students and emphasizes the benefits of the service. These visual elements combine to create an engaging and informative App Features Walkthrough Video.
WeldEye is a universal solution for managing welding production. It's designed to make welding management efficient. The goal is to showcase the ease of use, with its cloud-based access and intuitive interface.
Video Design - The video uses a stylized cartoon graphics style for its App Features Walkthrough Video. It provides a clear and engaging representation of how the software functions through simple yet effective 3D animation. The video emphasizes the software's core functionalities, such as welding procedure specification, quality control, and production analysis.
The visual design incorporates a clean and minimalist aesthetic. The graphics are crisp and distinct, ensuring readability and clarity, highlighting the key features of the software. The video effectively portrays the user interface, simplifying navigation and explaining the workflow. The minimalist style of the animation and the simplified approach to the software demonstration ensures a clear and concise walkthrough of the solution's capabilities. The tone is professional and informative, making it an ideal solution for businesses seeking efficient welding management.
Axis Bank allows customers to invest in mutual funds online through its mobile app or internet banking portal. This video is designed to inform customers about the quick and easy process of investing in mutual funds.
Video Design - The app features walkthrough video demonstrates the simplicity of the app by using a clean and minimalist design. The screen is kept simple with a white background, minimal text, and clear instructions guide the user through the process. A single animated hand navigates through the app, highlighting the different screens and features, creating a clear and concise walkthrough for the user.
The video uses simple animation to guide the viewer through each step of the process. A soft pink and purple color scheme is consistent throughout the video. This video effectively communicates the ease of use of the app and encourages customers to start their investment journey. The friendly and informative tone of the video makes it easy for customers to understand the process, and the visual design highlights the key features of the app, making the investment process seem convenient and approachable.
Its a common struggle for businesses to find the right talent, especially when you need to fill positions quickly. With its App Guided Tour Video, the platform makes it easy to navigate and find the perfect candidate for your business, making it a standout in the competitive world of workforce management. The video utilizes a combination of animated graphics and concise voiceover narration to effectively convey the platform's functionality, making it a powerful tool for attracting potential clients.
The video also features a compelling visual narrative that showcases the efficiency of the platform. The animated dials representing agility, opportunity, flexibility, and choice effectively highlight the benefits of the platform, leaving viewers with a clear understanding of how the platform can benefit their business. The clear and concise animation style, combined with the upbeat music, creates a positive and engaging experience for viewers, leaving a lasting impression that highlights the platforms potential for success.
Low battery anxiety? No, it's dry soil distress! Miracle-Gro presents a refreshing App Guided Tour Video that cultivates essential watering wisdom. This concise, visually engaging animation beautifully captures the essence of nurturing a thriving garden, from the timing of watering to the choice of tools.
With an upbeat rhythm and a vibrant 2D animation style, Miracle-Gro transforms mundane gardening advice into a captivating experience. The video's simplicity, paired with its impactful message, makes it a delightful and effective guide for green thumbs of all levels.
The video is like a well-choreographed ballet, a symphony of motion graphics that elegantly highlight the intricacies of FireMon Automation. It moves with a deliberate pace, transitioning between key elements, each revealing a different aspect of security automation. It's not just a demonstration, it's a journey. The animation style is immersive and visually striking, leaving a lasting impression. It's a masterclass in showcasing a complex solution in a way that's accessible and captivating.
With each level of automation revealed, you can practically feel the progress, the efficiency, the confidence it instills. The animation is clear, detailed, and engaging. The visual flow is seamless, making the complex concepts easily digestible. I found myself genuinely curious, wanting to learn more about the specific features and how they translate to real-world solutions. It's this captivating combination of design and functionality that sets this video apart.
The clarity of this explainer video captures our attention immediately. We love how the video visualizes digital connectivity through simple, yet impactful, 2D animations. Schneider Electric's branding is subtly woven into every scene, creating a cohesive and professional look. The animated journey of data through the EcoStruxure system is truly fascinating.
From QR code scans to data visualization on a mobile dashboard, the App Guided Tour video effortlessly communicates the power of EcoStruxure. The emphasis on practical applications, such as remote circuit breaker operation and predictive maintenance, resonates with viewers. This video demonstrates how effective animated storytelling can be in conveying complex information in an engaging way.
For those of us in IT, we all know the constant struggle of dealing with endless alerts. Moogsoft presents a refreshing take on this age-old problem with their app guided tour video, using a quirky robotic cow mascot and a vibrant, animated world. We're instantly drawn in by the relatable scenario of a stressed-out IT worker amidst a flurry of error messages.
The videos strength lies in its clear, concise explanation of how Moogsoft simplifies complex IT issues. It elegantly shows us how the platform reduces alerts by 90% and clusters them into manageable situations. This visual representation, combined with a friendly voiceover, creates an inspiring solution that feels genuinely attainable.
We've all seen app guided tour videos for new tech products. This video captivates us with a mock leak campaign, teasing a mysterious phone release. The clever use of social media conversations adds to the buzz, piquing our interest in the innovative new phone.
Then, the reveal it's not a new phone at all. It's a professionally refurbished iPhone from Back Market. The video seamlessly transitions into a compelling demonstration of the product and its sustainability benefits. We love how the vibrant visuals and dynamic pacing amplify the message of choosing refurbished.
Radix is a decentralized financial protocol, designed to provide a more efficient way to move capital and assets. This video is designed to showcase the benefits of DeFi, a new way to do financial operations.
Video Design - The video uses simple but effective visual design to present the core concepts of decentralized finance. Geometric shapes, lines, and circles create a sense of movement, effectively portraying the idea of moving assets across different intermediaries. The App Guided Tour Video utilizes simple graphics with a futuristic edge.
The video's tone is fast-paced and energetic, attracting viewers with the promise of a more efficient way to manage finances. The video uses visuals to effectively communicate the potential benefits of DeFi by highlighting the ease of moving capital and assets, compared to traditional financial methods. This visual style reinforces the video's message about the potential of DeFi for both traditional and innovative financial applications.
Google's video is a masterclass in visually explaining complex technology. It's a fantastic example of a Guided App Tour Video, showing how a company can effectively communicate its inner workings to a technical audience. The video uses animation and a minimalist design to clearly illustrate the global network, highlighting its redundancy and the software mesh that powers it.
Video Design - The video starts with a simple data center illustration, then transitions to a world map, showcasing the global reach of the network. The color palette is intentionally minimal, using only a few shades of green, blue, yellow, and red. This minimalist approach focuses attention on the information being presented, making it easy to understand. The high-quality graphics give the video a clean and professional feel, further enhancing its impact.
The video's combination of graphics and narration makes it both informative and engaging. The simple graphics make it easy to grasp the complex subject of data center networking, while the narration provides clear explanations. The video's professional and informative tone makes it ideal for a technical audience, effectively highlighting the scale of the network and its role in enabling the company's services.
We admire Alation's dynamic app features walkthrough video showcasing their data catalog platform. The GOAT analogy, paired with iconic athlete visuals, instantly hooks the viewer, establishing a powerful message of excellence. The subsequent stadium sequence, showcasing their impressive roster of awards, solidifies their position as a market leader.
The smooth transition into the software demo allows us to witness the platform's power firsthand. The narrators clear explanations and strategic close-ups of UI elements, make even complex features easily digestible. We love how theyve seamlessly blended a celebratory brand narrative with a practical product demonstration, inspiring us to create equally compelling videos.
What We Can Learn
Weave a compelling narrative that showcases your product's value.
PagerDuty is a digital operations management platform that empowers the right action, when seconds matter. This video is designed to showcase the importance of managing real-time operations.
Video Design - The video uses a clean and minimal design style, geometric shapes and bright colors create a modern and engaging aesthetic. It has a mix of animated elements that visually represent the platform's capabilities. The graphics are simple, but effective. This makes the video a good App Features Walkthrough Video, with its ability to clearly showcase the solution, and its applications.
This video style is effective in communicating the brand's objective to the audience. Clear and concise visuals effectively convey the idea of how the platform helps companies manage their real-time operations. The minimalist design and bright colors create a positive and modern tone, which is also reflected in the video narration. The animation helps to bring the key elements of the platform to life, making the video dynamic and engaging for the viewers.
Strata Networks offers a flexible consumption model for cloud security. This approach eliminates traditional limitations of complex licensing and rigid bundles.
Video Design - The video is an App Features Walkthrough Video, featuring an animation of a cloud platform. The graphic design elements are simple, including isometric representations of servers, storage, and firewall applications. The color scheme includes light grey and white for the background, golden yellow, blue, and grey for the servers, storage, and firewalls. A subtle red color highlights the security feature, which is central to the product.
The video's visual style clearly communicates the benefit of flexible security consumption. The animation and visuals show how the solution gives companies the speed and agility of cloud computing without the traditional barriers of complex licensing and rigid bundles. The clean minimalist design reinforces the message of simplicity and ease of use, highlighting the benefit of the product.
The visual narrative in this AppFolio App Guided Tour Video expertly guides viewers through the app's key features. We all appreciate the clean UI mockups that integrate seamlessly within the animation, showcasing the intuitive design. The quick transitions maintain a dynamic pace, preventing viewer fatigue and reinforcing the message of effortless community management.
The subtle sound design, combined with the upbeat music, enhances the video's overall positive feel. AppFolio cleverly demonstrates how board members can balance their responsibilities with their personal lives using the app, a strong selling point that resonates with the target audience.
ManageEngine Endpoint Central is a powerful solution for securing and managing a wide range of devices, including desktops, laptops, servers, mobiles, and IoT devices. This video is a great example of an App Features Walkthrough Video, designed to showcase the benefits of this solution and its impact on enriching digital employee experience.
Video Design - A simple yet impactful animation style is used to visually represent the challenges and solutions offered by the solution. The video illustrates how this solution can help address issues related to configuring printers, unpatched systems, jailbroken devices, ransomware attacks, and unauthorized USB usage. The visual design helps the audience understand the solution's effectiveness in securing and managing various endpoints.
The bright color palette and cheerful animation help set a positive tone. The video visually highlights the solution's capabilities in securing and managing different endpoints. The animated character interacting with the alerts is the main visual element, helping the viewer quickly grasp the solution's effectiveness in managing various endpoint security issues. This is a good approach for a how it works explainer video as it provides a clear, concise understanding of how the solution addresses the challenges of a digital workforce. This approach will surely engage a tech-savvy audience with its simplicity and clarity.
AdHive simplifies advertising with social media influencers by automating interaction steps. This video is designed to show how the platform works and its benefits.
Video Design - This is an App Features Walkthrough Video that uses a combination of static graphics and animation to illustrate the concept of the platform. It uses simple graphics with minimal detail, flat colors, which is typical of explainer videos that focus on demonstrating concepts. These elements effectively simplify the complexity of the platform and the technology behind it, making it easy for the viewer to grasp.
The visual style of the video uses animation and graphics to convey the idea of a seamless and efficient process. It uses a very simple style and design to illustrate a very complex process, which makes the video easy to understand and engaging. The overall tone of the video is upbeat and confident, highlighting the ease of using the platform.
Western Digital focuses on providing solutions for the automotive storage market, highlighting the importance of storage for monitoring, user experience, and preventing costly recalls due to data loss. This video is designed to showcase Western Digital's tools and analysis methodologies, emphasizing the importance of reliable storage in the automotive industry.
Video Design - The video uses simple and engaging animation, with a minimalist, clean, and modern design, focusing on data visualization. It starts with a visual representation of a fleet manager, struggling to identify cost improvement opportunities, immediately highlighting the challenge that the solution can address. The video uses vibrant color palettes and an easy-to-follow narrative, making it a good App Features Walkthrough Video.
The video's visual style and animation effectively communicate the solution. It highlights the key challenge that the solution addresses, then seamlessly transitions to showcase the solution's features and benefits. The video's tone is positive and confident, highlighting the value proposition of the offerings. This engaging visual approach helps drive the video's goal of showcasing the solution's capabilities and reinforcing the position as a leader in the automotive storage market.
HR Acuity is a solution that helps manage employee relations issues. The goal of the video is to highlight the challenges faced by HR departments and how the product can help. The video is designed to highlight the issues related to employee relations, risk mitigation, consistency, and improvement of outcomes.
Video Design - The video style is simple yet effective. It uses an animated graphic design approach to present the complex topic in a simple manner. The App Features Walkthrough Video highlights the core features of the software through minimal yet impactful graphics. Bold text for key elements, emphasizes important information. The blue and green color scheme of the video matches the branding of the company.
The video uses a simple and clear visual style to communicate the message. Minimal animation and bold colors highlight the main topics of employee relations, risk management, and workplace safety. The video tone is professional and informative, ensuring viewers understand the importance of handling employee relations effectively. This approach is able to attract the attention of the target audience, HR professionals, and help them understand the value proposition of HR Acuity.
Yggdrash is a blockchain protocol that tackles issues like scalability and utility. It solves these issues using its unique architecture of stem chain and branch chains.
Video Design - The video uses a simple, clean, and minimalist design style, with a white background and lined paper style. Simple, outlined graphics allow viewers to easily understand the complex blockchain system. The graphics are clear, well-defined, and help explain the concept of stem chain, branch chains, block boxes, and alkaheic records. Animations, such as the gradual appearance of the blockchain structure, enhance the understanding of the Yggdrash ecosystem. The overall style presents a professional and modern feel, making it an effective App Features Walkthrough Video.
The visual design clearly communicates the concept of a blockchain protocol with branching capabilities, highlighting its potential to overcome existing limitations. The video employs a calm and informative tone, explaining Yggdrash's ability to improve transaction processing, solve data capacity issues, and speed up block synchronization. The emphasis on the user interface allows potential developers to envision the functionalities of this blockchain protocol, making the video compelling and engaging.
Ascendum Makina is a construction machinery sales and support company. The video is designed to highlight the Hill Assist function, which allows operators to work safely and comfortably on inclined terrain.
Video Design - The video is an App Features Walkthrough Video, showcasing the interface of the Hill Assist function. It uses clean and modern visuals with a blue and yellow color scheme, simple animations to highlight the key components of the dashboard and control panel, and a professional and informative tone.
The video starts with a sales engineer introducing the Volvo G series trucks, setting the context. It then transitions to a graphic representation of the Hill Assist function, accompanied by a voiceover that explains the benefits of the feature. The video ends with a shot of the truck's dashboard, providing the viewer with a visual understanding of how the function works. This approach is effective in showcasing the Hill Assist function, explaining its usability, and demonstrating how the feature can enhance the user experience.
This video introduces a generative AI chatbot that aims to revolutionize IT support. The video is designed to showcase the chatbot's capabilities and highlight its benefits for businesses.
Video Design - The video utilizes a clean and modern design style, featuring bright colors, bold text, and a minimal aesthetic. The video design features the virtual assistant interface, depicting the interaction between a user and the chatbot. The graphics showcase an App Features Walkthrough Video that highlights the chatbot interface, demonstrating how users can interact with the chatbot. The video utilizes a combination of simple animation, text, and graphics to emphasize the key features and benefits of the product.
The video's design is focused on capturing the viewer's attention and communicating the value proposition of the chatbot in a clear and concise manner. The use of bold visuals and animations creates a positive and engaging tone, demonstrating the chatbot's ability to provide a seamless and user-friendly experience. This style complements the product narrative by focusing on the ease of use and efficiency of the chatbot.
Audaces Idea is a tool that helps create drawings and technical sheets. This video is designed to showcase how Audaces Idea simplifies collection development.
Video Design - The video has a clean and modern visual design, a common style in App Features Walkthrough Video. It is made up of a series of screenshots of the interface, demonstrating the app's features. The video uses sharp graphics and a bright color palette, making it visually engaging and clear for viewers.
The video effectively uses a combination of visual elements and text overlays to communicate the objective of the video. The tone of the video is professional and informative. The graphic elements and text overlays clearly illustrate the ease of use and features of Audaces Idea, making it appealing for fashion designers who want to simplify the development of their collections.
Datasite is a solution for investment bankers, enabling them to work more efficiently throughout the deal lifecycle. This video is designed to showcase the enhanced features of the platform.
Video Design - The video starts with a 3D cube, revealing the core functionality of the platform: the deal staging room. It provides a visual representation of the process of organizing and streamlining complex deals. The video is designed with an animation style that highlights the different elements of the deal staging room: the conveyor belt transporting files, the filing cabinets for various deal information categories, and the AI-driven technology at the heart of the process.
This is an App Features Walkthrough Video, focusing on illustrating the features of the platform in a visually engaging and easy-to-understand manner. The video uses a clean and minimalist animation style with a vibrant orange hue and a crisp white background. The visual design is simple and straightforward, focusing on the functionality and benefits of the platform, making it easy for the viewer to understand the concept and appreciate the value proposition.
FAQ
How can an app guided tour video help showcase my product's key features and benefits?
App guided tour videos effectively showcase key features and benefits by visually demonstrating functionality and user experience, creating a compelling narrative.
What are the different styles of app guided tour videos (e.g., screen recording, animation, live action)?
Common styles include screen recordings with voiceover, animated sequences, and live-action demonstrations. Each offers unique advantages for showcasing different aspects of your app.
What is the typical cost and timeline for producing an app guided tour video?
Production typically takes 3-8 weeks and costs $1000-$6000, depending on complexity and length.
How can I adapt existing app guided tour video examples to fit my brand and target audience?
Adapt existing examples by incorporating your brand's visual identity and tailoring the narrative to your target audience's needs.
What are the key elements of a successful and engaging app guided tour video?
Key elements include clear messaging, high-quality visuals and sound, and a compelling call to action.
How can I use my existing marketing assets (e.g., brand guidelines, product screenshots) in the creation of the video?
Existing marketing assets like brand guidelines and screenshots can be integrated for visual consistency and brand reinforcement.
What are some best practices for scripting and storyboarding an app guided tour video?
Scripting best practices include focusing on user benefits, using clear language, and structuring the narrative logically. Storyboarding helps visualize the video's flow.
How can I use animation and motion graphics to enhance the visual appeal and clarity of the video?
Animation and motion graphics enhance visual appeal by highlighting features, illustrating user flows, and adding dynamism.
How can I ensure my app guided tour video is accessible to users with disabilities?
Ensure accessibility by providing captions, transcripts, and audio descriptions for users with disabilities.
What are some tips for choosing the right music and voiceover artist for my video?
Choose music and voiceover artists that align with your brand's tone and target audience, considering vocal style and personality.
How can I incorporate user testimonials or case studies to build credibility and trust?
Incorporate user testimonials or case studies to build credibility and demonstrate real-world value.
What is the ideal length for an app guided tour video to maintain viewer engagement?
Ideal length is typically under 2 minutes to maintain engagement, but complex apps may benefit from longer videos.
How can I use the video to drive traffic to my app store listing and increase downloads?
Include a clear call to action with a link to your app store listing to drive traffic and increase downloads.
What are some creative ways to showcase my app's unique selling points and differentiate it from competitors?
Showcase unique selling points by highlighting differentiating features and focusing on user benefits.
How can I determine if an app guided tour video is the right format for achieving my specific marketing objectives?
An app guided tour video is ideal for showcasing functionality. Consider other formats for broader brand building or thought leadership objectives.
How to plan and optimize App Guided Tour Videos?
Emotional Resonance: "The aim of art is to represent not the outward appearance of things, but their inward significance." – Aristotle. Advids leveraged this principle for a healthcare client. Their app guided tour video used heartwarming visuals and patient testimonials to connect with viewers on an emotional level, resulting in a 15% increase in app downloads.
Actionable: Evoke emotion through compelling visuals and relatable stories.
Clear Communication: "Words can be like X-rays if you use them properly -- they’ll go through anything. You read and you’re pierced." – Aldous Huxley. For a productivity app client, Advids ensured the app guided tour video used concise language and clear visuals to explain the app's functionality, leading to a 10% decrease in customer support inquiries.
Actionable: Simplify complex information with clear language and visuals.
Strategic Branding: "Good design is good business." – Thomas J. Watson Jr., former CEO of IBM. Advids incorporated a client's brand identity – a sustainable fashion brand – seamlessly into their app guided tour video. The consistent use of color, typography, and brand messaging strengthened brand recall and increased website traffic by 25%.
Actionable: Integrate brand elements consistently for stronger brand recognition.
Compelling Storytelling: "The universe is made of stories, not of atoms." – Muriel Rukeyser. Advids crafted a narrative-driven app guided tour video for a travel app client. By showcasing the app's features through the lens of a traveler's journey, we increased user engagement by 30%.
Actionable: Craft a narrative that showcases the app's value proposition.
Iterative Optimization: "Marketing is a race without a finish line." – Iwan Setiawan. Advids implemented A/B testing on call-to-action placements for a gaming app client's guided tour video. This iterative approach resulted in a 12% improvement in click-through rates.
Actionable: Continuously test and refine video elements for optimal performance.
How app guided tour video examples is curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and mobile app store integration. 7.Brand Alignment Determining video alignment with brand message, identity, and app user interface. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app guided tour video examples 2024, n=12500 videos within duration <3 mintues, across industries.
How app guided tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and mobile app store integration. 7.Brand Alignment Determining video alignment with brand message, identity, and app user interface. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app guided tour video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
