30 App Launch Video Examples To Drive User Acquisition

Picture this a killer app, but crickets in the download charts. Sound familiar? Don't worry, you're not alone. The secret sauce? A show-stopping app launch video. It's like a first impression, but for your app, and as the saying goes, you never get a second chance to make one. These videos aren't just pretty moving pictures; they're conversion powerhouses. Want proof? The numbers don't lie.

• 69% of the overall advertisement spending will be generated via smartphones by 2026.
• Companies are increasing their video budgets by 25% year over year.
• 67% of social media marketers plan to invest more in short-form video than any other format.

These stats reveal a clear trend: video is king, especially in the mobile world. App launch videos capitalize on this trend, offering a dynamic and engaging way to showcase your app's unique value and drive user acquisition. Let's dive in and explore 30 Effective App Launch Video examples to unlock actionable insights and inspiration for your next app launch.

1. VISA Creative App Launch Video - Showcase app features implicitly

If your brand is searching for an innovative approach to customer loyalty, consider this App Launch Video showcasing a Web3 loyalty program. The engaging animation follows a traveler's journey, highlighting how easy it is to earn and redeem rewards for actions like social shares or purchases through an integrated digital wallet.

The video demonstrates the interactive and gamified nature of the program, with features like an augmented reality treasure map guiding users to exclusive offers. The hand-drawn visuals and smooth transitions create a captivating and memorable experience. The Visa-branded solution showcases the potential of Web3 to transform customer loyalty and create truly rewarding experiences.

2. Cubic Minimal App Launch Video

Umo's App Launch Video does a fantastic job of showcasing its ability to simplify even the most complicated commutes. The video’s concise storytelling, vibrant colors, and clean design instantly grab attention.

By focusing on two distinct user personas, Umo creates a powerful message of accessibility and ease of use. This App Launch Video is a prime example of how to showcase a complex product in a simple, engaging way. Umo’s approach is definitely something to admire.

3. Silvercloud 2D App Launch Video

Seeking an outstanding App Launch Video example? SilverCloud's video demonstrates how animation can effectively showcase an app's features while crafting a narrative that resonates. The textured visuals and minimalist aesthetic offer an engaging, yet calming, experience. 

By emphasizing its user-friendly UI and highlighting personal stories, SilverCloud creates a sense of trust and accessibility. The video subtly yet successfully invites viewers to explore their platform and discover the potential for positive change.

4. Comarch Animated App Launch Video

What stands out in this App Launch Video for Miracle-Gro is the artful blend of education and entertainment. The video cleverly utilizes a vibrant color palette and playful 2D animation to transform the mundane task of watering into a visually captivating experience. The use of hand-drawn flower motifs throughout the video adds a unique touch of whimsy.

From the opening title card to the final call to action, the video maintains a brisk pace, delivering practical watering tips in a clear and concise manner. The upbeat background music creates a positive and encouraging atmosphere, making viewers feel inspired to put their newfound knowledge into practice.

5. E COM App Launch Promo Video - Build brand awareness subtly

This app launch video uses dynamic animations to capture your attention, immediately highlighting the overwhelming nature of network security vulnerabilities with striking red flags. The narrative expertly positions E Com Security Solutions as a savior, providing an easily digestible explanation of their innovative technology.

A compelling visual contrast is drawn between the mountains of data most security teams face and the elegant simplicity of the E Com Security Solutions dashboard. The UI/UX design is cleverly showcased through clear 2D animations, making the product's functionality immediately apparent, which sparks interest and builds confidence in viewers.

6. State Street

State Street is a company that helps asset managers understand their needs, unlock opportunities, streamline their operating model, and support global expansion. This video is designed to introduce their services and showcase their expertise.

Video Design - This App overview video uses a clean, minimal design style that prioritizes data visualization. The video features animated graphics, including circles, lines, and simple icons. These elements work together to create a modern and engaging experience for viewers, while also helping to communicate the company's commitment to data and technology.

The video's animation style reinforces the company's commitment to using data and technology to help their clients. The use of bright colors and simple graphics makes the video both modern and appealing. The content of the video is engaging and highlights the company's focus on innovation, efficiency, and global expansion. The tone of the video is professional and confident, which effectively communicates the company's expertise and trustworthiness. Overall, the video's design successfully drives the video's goal to attract new clients.

7. Segment Simple App Launch Video - Explain features visually

Segment helps send messages about what is happening on your website, mobile app, or server. These messages are then sent to different tools, known as Destinations, in the format required by each tool.

Video Design - The video uses animated graphics to visually depict how Segment works. The animation starts with a simple image of a person browsing a website and then moves to a more complex flow chart that showcases the process of data collection and transmission. The video uses a distinct color palette of green and purple to create a consistent look that is visually appealing. The clear and concise animations and simple graphics make this an effective Mobile App Launch video.

The visual style of the video helps communicate the objective of the video, which is to explain how Segment works. The simple flow chart highlights the data flow between the Source and Destinations. The video's overall tone is friendly and informative, and it effectively engages viewers by providing a clear and easy-to-understand explanation of how Segment can be used to streamline marketing efforts.

8. MCI

MCI is a company that provides code modernization solutions. The video is designed to explain the benefits of using AI for code refactoring.

Video Design - The video is stylized as a modern app marketing ad video. The animations are clean and minimal, utilizing a bright, friendly color palette. Geometric shapes and simple lines are used for a sleek, modern look, and the transitions are smooth and seamless, giving the video a clean and professional feel.

The video effectively communicates the objective of using AI for code refactoring by using simple animations and bold text to emphasize the speed and efficiency of the process. The use of green and blue colors gives the video a sense of optimism, suggesting that AI can be a powerful tool for improving code. The video's tone is positive and encouraging, which makes it more engaging for viewers.

9. Apogee 3D App Launch Video

Apogee is an outsourced document services company. The video is designed to explain the process and benefits of using their Digital Mailroom service.

Video Design - The video utilizes bright contrasting colors like blue and yellow for the background and animated illustrations. This style is typical of app demo guide videos. The design gives a clean and modern feel, making the video simple and easy to understand. The animated graphics are visually appealing, highlighting the steps of the Digital Mailroom process.

The video successfully communicates the benefits of using the Digital Mailroom service. The use of bright colors and animation makes the video engaging. The video's tone is informative and professional. The simple and clear explanations make the process of the Digital Mailroom easy to understand for potential customers. This approach helps communicate how the Digital Mailroom can make the mail process more efficient and secure.

10. OpenText App Launch Animation Video

OpenText is a company that provides solutions for IT Service Management (ITSM). The video is designed to showcase OpenText's AI chatbot and its ability to address Tier 1 issues and enhance the user experience. The video seeks to communicate how this technology can be a valuable asset for companies and their IT operations.

Video Design - The video design is consistent with an App Product video, showcasing the chatbot's functionality and benefits with clean, modern graphics and visuals. The blue color scheme, used throughout the video, reinforces OpenText's branding and promotes a sense of trust and reliability. The use of cloud icons throughout the video subtly emphasizes the cloud-based nature of the product.

The video effectively uses the simple yet impactful visual style to convey the message about the product. The use of clean visuals, animated text, and a consistent color scheme helps create a clear narrative that highlights the benefits of using OpenText's AI Chatbot. The video utilizes a conversational and positive tone which helps to create a sense of trust and confidence for the viewer.

11. Seagull

Seagull makes software for creating, automating, and managing labels, barcodes, RFID tags, and more. This video is designed to demonstrate the value of Seagull's software for businesses of all sizes.

Video Design - This app interface Design Idea video is full of bold colors and simple shapes. The video uses a clean and minimalist style that is easy to understand and engaging. The use of animated graphics makes the design process of labeling seem easy and efficient. The flat vector graphics, clean color palette, and simple shapes create an attractive and modern style.

The clean and concise visual style effectively communicates the core objective of the video. The simplicity of the design aligns with the ease of use that is promoted in the video. The use of blue, green, and yellow in the video helps to create a sense of professionalism and reliability, while the animation adds a touch of dynamism and energy. The overall tone of the video is positive and upbeat, suggesting that Seagull's software can help businesses improve their efficiency and productivity.

12. Synack

Synack is a Cybersecurity Crowdsourced Security Testing Platform that helps find and fix vulnerabilities before breaches happen. This video is designed to explain how Synack utilizes both human and artificial intelligence to protect businesses.

Video Design - The video is a simple, but effective App Value Proposition Demo Idea video. The video is simple, but has eye-catching graphics that are designed to capture attention and hold it. The video uses a combination of static and animated graphics to highlight the benefits and features of the platform. The use of bold colors and contrasting graphics adds visual interest to the video.

The graphics are easy to understand and follow along with. The animations are simple, but effective. The video is very engaging. The use of a bright color palette makes it very easy to understand the point being made in the video. The visual style of the video drives the call-to-action by emphasizing the benefits of using the platform. The overall tone of the video is informative and engaging, making it a great tool for explaining complex topics in a simple and easy-to-understand way.

13. Sage

This Sage video is designed to educate viewers about Sage Intacct Planning, formerly known as Sage Intacct Budgeting & Planning. The video uses animated graphics to showcase how Sage Intacct Planning can help organizations plan for their future.

Video Design - This app intro Explainer Idea video is very simple. The video uses a light blue background, bright green trees and a clear bright sun, with a minimalist design style. The graphics are simple, clear and easy to understand, with the overall message of planning and future forecasting using Sage Intacct. The animation of the spread sheet document is a very simplistic and effective way of demonstrating the product's ease of use.

The video's simple design style effectively communicates the objective of the video. It emphasizes the ease of use of Sage Intacct Planning and its ability to make planning a much smoother process. The use of simple graphics and illustrations creates a calm and confident tone, highlighting the clarity and straightforwardness of the product. The video is engaging and the visual style makes the content easy to understand for a wide range of viewers.

14. CyberArk

This video is designed to highlight the benefits of the CyberArk solution for financial institutions. The video shows how the CyberArk digital solution can improve the customer experience, specifically in the mortgage market.

Video Design - This video is a Mobile app demonstration Sample video that showcases the user interface and features of the CyberArk application. Animated graphics and a simple, clean design emphasize the ease of use. The video features a single, consistent visual style throughout, with a minimalist color palette, bright colors, and geometric shapes.


The video's visual design effectively communicates its goal of showcasing the seamless and efficient mortgage process. The video's visual style is clean and modern, highlighting the simplicity and ease of use of the CyberArk solution. The video emphasizes the ease of use of the platform, with a focus on the digital nature of the solution. The tone of the video is informative and reassuring.

15. Jacobs

Track Record Facilities is a web-based compliance management platform that simplifies building compliance and condition assessment. The video is designed to showcase its effectiveness in streamlining workflows, reducing costs and risks.

Video Design - The video uses a minimalist design with a white background and geometric shapes representing different building management aspects like compliance, condition, quality, and construction. A central icon of a folder with an arrow pointing upwards symbolizes the platform, and multiple interconnected lines represent the process of connecting information. The video's animation is subtle yet effective, showcasing the platform's ability to connect all building management data. This simplicity and clear visuals make it a good App Functionality Walkthrough Sample video.

The video successfully communicates its goal by using a clean and minimal visual style that aligns with the professional and straightforward tone of the message. The use of geometric shapes and icons highlights the platform's central functions and benefits. The overall message emphasizes the platform's ease of use, centralized data management, and ability to provide clarity and control to building managers. The video's design effectively reflects the platform's ability to provide a simpler and more efficient approach to managing building compliance.

16. Check Point

Check Point Harmony is a unified security solution for remote users, devices, and access. The video is designed to introduce the solution and highlight the security gaps and complexity traditional security products create.

Video Design - The video starts with a visual representation of a modern remote workforce, using a complex network of devices and cloud services. The graphic design is simple and modern, using bold, vibrant colors and a clear layout. Simple icons like bugs are used to represent threats, creating a clear contrast with the user icons. It's a good example of an App Explainer Intro Sample video where the focus is on visual storytelling and communicating the problem the product addresses.

The visual design uses various shapes, colors, and icons to portray the concept of security gaps and complexity. The network of devices and cloud services is then shown with large shapes highlighting the gaps in traditional security solutions. This visual style effectively communicates the complexities of securing remote users and demonstrates the need for a unified solution like Check Point Harmony. The overall tone is serious, highlighting the need for a comprehensive security approach and demonstrating the benefits of the solution.

17. ProSolution

ProSolution is a management information solution that simplifies data access and streamlines workflows. This video is designed to showcase the ease of use and efficiency of the ProSolution.

Video Design - The video utilizes a minimalist style with white silhouettes and simple animations on a dark brown background. This creates a clean, uncluttered look that is easy on the eyes and allows the information to be easily absorbed. The animated app informational example video features a simple design and clear icons that effectively communicate the functionality of the solution.

The video style effectively communicates the goal of the video, which is to demonstrate the ease and efficiency of the ProSolution. The simple visual style reflects the intuitive nature of the solution and the straightforward animations highlight the ease of use. Overall, the video creates a positive and professional tone that aligns with the target audience, who are likely seeking a solution that will improve their management information processes.

18. Datasite

Datasite is a platform that allows investment bankers to manage deal lifecycle with new tools. The video is designed to highlight the value proposition of this new platform.

Video Design - The video features 3D animation with clean visuals and simple design elements. The animation shows documents moving on a conveyor belt with various categories, representing a deal lifecycle, this makes it a great App Introductory Guide Example video. The bright orange and grey color palette is inviting, and the clear visual language makes it easy to understand. The simple, clean design is effective in conveying information about Datasite's features.

The video effectively demonstrates Datasite's features through the clean and engaging visual style. The use of 3D animation and a simple visual language communicates the benefits of the platform and helps users understand the process of moving through a deal lifecycle. The video uses a playful tone to make the process seem easy and accessible, demonstrating that Datasite can help users achieve their goals more efficiently.

19. Function Point

Function Point is an agency management software that helps creative agencies optimize workflow, streamline operations and make better business decisions. This video is designed to introduce Function Point and its benefits to creative agency owners.

Video Design - Function Point uses a clean and modern design style, with bright colors and simple illustrations. This is a great way to highlight the key features of the software. The video emphasizes the software's intuitive user interface and its ability to provide insights into agency operations. The Teaser Launch Example video uses a combination of animated charts and graphics to represent how the software works, making it an engaging introduction to the platform.

The bright colors and clean design of the video communicate the software's ease of use and accessibility, creating a sense of positivity and efficiency. The upbeat tone of the video, coupled with the clear and concise presentation of information, effectively conveys the value proposition of Function Point, encouraging viewers to explore the software further.

20. Blend

Blend is a company that helps people with mortgages and other financial needs. This video is designed to teach its viewers about dividends, which are often an overlooked concept in finance. The video uses an engaging and easy-to-understand style, bringing complex topics to life.

Video Design - This video uses a simplistic style with flat illustrations and a bold, bright color scheme. The use of a bright blue background and a minimalist white design makes the video visually appealing and easy to follow. The graphics are modern, clean, and well-designed, with elements that are easy to understand and remember. This is a great example of a Top Mobile app ui video, as it relies on concise, visual elements and a simple layout.

The visual design of the video helps clearly communicate that dividends are essentially the company's way of saying â€Åthank you” for investing. This is illustrated by the visuals of a hand reaching out with a money bag to give a piece of the company to investors. The visuals are designed to help the viewer quickly grasp the concept of dividends. The bright, engaging tone of the video also helps to make the concept of dividends more approachable for viewers who may be unfamiliar with this topic. The video design helps emphasize the simple and transparent nature of the Blend product, which is meant to be easy to understand and use.

21. Hotjar

Hotjar is a tool that helps companies gain valuable insights about their website users and their behavior. This video is designed to introduce a new feature called Highlights.

Video Design - The video focuses on showcasing the usability and simplicity of this new feature. The visual style is clean and modern with bold use of color, bright and colorful graphics and a bright background. It has a user friendly interface with a simple and engaging design, ideal for a Top App Teaser Ad video.

This clean and minimal design allows the focus to be entirely on the features and benefits of Hotjar. The use of simple animations and a fast-paced rhythm creates a sense of excitement and urgency. The video's upbeat tone and fast pace help to convey the message that Highlights will make sharing insights a lot easier.

22. Intel

Intel provides a solution to investigate performance using continuous profiling for your entire environment. The video is designed to introduce the product, G profiler, which is an open-source solution for production profiling.

Video Design - The video uses a top 2D launch style, where the graphics are clean and minimal. The primary visual elements include graphics with futuristic style, neon colors, and code blocks. The use of animation and transitions give it a professional touch, and create a high-energy, tech-focused feel.

The design helps to communicate that G profiler is a powerful and advanced tool for monitoring application performance. The use of bright colors like neon blue and red represents the technological nature of the product and enhances the overall visual appeal of the video. The video's energetic tone makes it engaging, and the content effectively communicates how G profiler can improve performance and optimize resource consumption.

23. Atlas Copco

This video is designed to highlight how Atlas Copco's SMARTLINK solution can help businesses like Bob's small manufacturing company operate more efficiently.

Video Design - The video features a simple and clean animated style. It uses bold colors and bright illustrations to create a playful and engaging atmosphere, appealing to the target audience of small business owners. The graphic design is simple, yet modern. The animated style, combined with the use of easy-to-understand imagery makes it feel very much like a Top Animated App Commercial video.

The clean and engaging visual style of the video effectively communicates the message that Atlas Copco SMARTLINK is a simple solution that can make a big difference in managing production operations. This, combined with the positive tone of the video, encourages viewers to learn more about how Atlas Copco SMARTLINK can benefit their business.

24. MongoDB

This video is designed to introduce LightForce, a digital platform for orthodontics, to a dental professional audience. The video highlights the benefits of using LightForce to create more efficient, less painful treatment plans for their patients.

Video Design - This video starts with an animated 2D app walkthrough. The graphic style of the video is clean, minimal, and modern, creating a professional aesthetic that is appealing to the target audience of dentists and orthodontists. The use of a blue and green color scheme is calming and evokes a sense of trustworthiness, further reinforcing LightForce's message of delivering better and more efficient treatment for patients. The graphics in this video are detailed and realistic, giving the viewer a clear picture of how the app works.

The video clearly communicates the objective of LightForce through its narrative and visual design. The video uses a direct tone and a professional, but approachable, visual style to emphasize the benefits of using LightForce. The video narrative highlights the benefits of using LightForce, such as precision and control, and the visual design is used to showcase the app's functionality and ease of use. The video's overall message is that LightForce is a reliable and trustworthy solution that can make the orthodontic process more efficient and less painful for patients.

25. Rubrik

Rubrik simplifies data protection by automating backups. This video is designed to demonstrate how the company's platform helps customers protect their data.

Video Design - The video uses a modern, clean and minimal design aesthetic. With sleek, flat, colorful graphics. It features a mix of abstract shapes, bright color palettes, and bold text, creating a clear and visually appealing experience. The video design includes several elements, such as the graphic representation of data protection, the animation of the Rubrik logo, and a clear and concise message. This makes it a great example of a Best app demo Ad video.

The visual style is able to effectively communicate the objective of the video through the use of animated graphics and minimal text. The animations and color palettes are visually appealing and keep the viewer engaged. The video successfully communicates a sense of professionalism and sophistication while maintaining a positive tone. This helps to convey the message that Rubrik can effectively automate data protection and reduce time spent managing backups.

26. Wartsila

Wartsila Voyage is a company that focuses on fleet optimization. This video is designed to introduce their data analysis, voyage planning, and fleet performance management solution.

Video Design - The video uses an animated style with a simple yet appealing design. The graphics are modern and use a color palette that is both professional and engaging. They use bold colors like orange, yellow, and green. These colors are seen in the circles, shapes, and lines. The animation creates a sleek and high-tech look. The video has many graphic elements with sharp angles and a futuristic vibe. The use of a variety of animated elements helps to keep the viewer interested.

The video does a good job of presenting Wartsila Voyage's Fleet Optimization Solution with a clear and concise message. This video is a Best App Teaser Commercial video, it makes the viewer interested in learning more about the solution. The use of animation helps to visualize the benefits of using the solution. The graphics are bright, colorful, and modern and help to create a positive and optimistic tone, which emphasizes the value that this company provides. The narrative of the video connects the solution with the digitalization and decarbonization that the shipping industry is undergoing. Overall, the video is a great example of a well-designed video that effectively communicates its message.

27. Western Digital

Western Digital is a data storage solutions company that is focused on the automotive storage market. This video is designed to show how Western Digital's tools and analysis methodologies can help businesses address the challenges in the automotive industry.

Video Design - Western Digital creates a simple and clean visual style for this video. The video features a simple office scene with a man, a truck, and a graph, all of which are represented in a flat design style. This design allows the viewer to focus on the message and the benefits of Western Digital's tools. The use of clean flat design, simple color palette, and clear graphics make this video a good example of the Best Mobile App Flythrough video. The design uses subtle animation and transitions, and focuses on a clear hierarchy of information to make a visually appealing and informative video.

Western Digital uses minimal text in this video and focuses on a clear visual message, emphasizing the benefits of using Western Digital's tools and analysis methodologies to solve issues in the automotive storage market. This style of video helps Western Digital achieve its goal of reaching automotive industry stakeholders and explaining the benefits of its products and solutions. The clean design and simple animation help create an approachable and informative tone that makes the video easy to digest. The visuals support the video's narrative by highlighting the key issues in the automotive industry. This narrative helps drive the video goal of showcasing Western Digital's expertise in automotive storage solutions.

28. Fujitsu

Fujitsu is showcasing the benefits of its High Performance Computing solutions. The video is designed to demonstrate how Fujitsu is transforming the way complex scenarios are modeled.

Video Design - The video features a clean and modern aesthetic. The use of simple, flat graphics enhances the clarity of the message. It uses a city landscape to represent the complex scenarios. The use of simple isometric graphics helps communicate the challenges associated with data processing and simulation. The video is a good example of an App Overview Animation video.

The video effectively communicates its message through a simple visual narrative. The transition from a static cityscape to a dynamic representation of a simulated event emphasizes the power of Fujitsu's solutions. The video overall tone is professional and informative, making it easy for viewers to understand the complex concepts presented. The combination of visuals and narration ensures the message is conveyed clearly and concisely.

29. CorVel

CorVel helps organizations with their pharmacy needs and cost containment. This video is designed to highlight their services for prior authorization, which is a key component of the program.

Video Design - This is an app walkthrough Preview Animation video that uses simple graphics and minimal animation to illustrate the process of prior authorization. The video uses flat, cartoon-like graphics and clean lines, creating a professional and approachable feel. The color palette is soft and pastel, with pops of orange and blue to draw attention to key elements. These colors reinforce the brand identity that CorVel is creating with their video. The overall design of the video is functional and clear.

The visual design of the video successfully communicates the objective of highlighting the prior authorization process. The simplified animation allows viewers to understand the workflow and focus on the benefits of having a team dedicated to this process. The tone of the video is informative and reassuring. The viewer is guided through each step, allowing them to understand the service and trust that CorVel can handle the process for them.

30. Schneider Electric

Schneider Electric is a global specialist in energy management and automation. This video is designed to showcase how their solutions can transform power systems by leveraging the power of data.

Video Design - The video starts with an illustration of a worker in a power plant and uses a simple, clean visual style to explain the basics of data and its role in connecting power systems. The illustrations are bright and colorful, creating a user-friendly experience that is common in app getting started example video. The visuals are clear, concise, and easy to understand, helping to emphasize the key functionalities of the solution. The inclusion of a QR code as part of the user interface of the app creates a seamless visual transition from the physical world to the digital world.

The visual style of the video uses simple, yet engaging graphics, showing how the digital transformation of power systems works. The video effectively utilizes animated visuals to highlight the key features of the solution. The video's tone is informative and encouraging, conveying a sense of hope and possibility for the future of power systems. It demonstrates how easy it is to access key information by simply scanning a QR code, allowing users to see real-time updates about their systems, contributing to a safer and more sustainable future.

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How to plan and optimize App Launch Videos?

Understand Your Audience: "If people believe they share values with a company, they will stay loyal to the brand." - Howard Schultz, Former CEO of Starbucks. Advids leveraged this insight for a healthcare app launch video. By focusing on the emotional connection between patients and their health, we created a resonant video that drove a 25% increase in app downloads.

Actionable: Research target audience to align messaging with their values and needs.

Embrace Simplicity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder of Apple. Advids used this philosophy for a productivity app launch video. By showcasing the app's intuitive interface and seamless user experience, we generated a 30% increase in user engagement.

Actionable: Simplify complex features into easily understandable visual demonstrations.

Focus on the Problem: "A problem well-stated is a problem half-solved." - Charles Kettering, Inventor. Advids applied this wisdom for a finance app launch video. By clearly articulating the financial challenges the app solves, we saw a 20% increase in conversions.

Actionable: Clearly define the problem your app solves to resonate with target users.

Build an Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou, Poet. Advids used this principle for a social media app launch video. By highlighting the joy of connection and community, we achieved a 45% increase in organic shares.

Actionable: Evoke emotions through relatable stories and authentic human experiences.

Iterate and Improve: "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela, Former President of South Africa. Advids embraces this philosophy. We continuously analyze video performance data and user feedback to refine our approach and maximize results for our clients, like a recent gaming app launch video that saw a 50% increase in downloads after implementing user feedback.

Actionable: Analyze video performance and user feedback to continuously improve results.

Why Advids for App Launch Video?

At Advids, we specialize in crafting high-quality, original App Launch Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to ensure your app launch makes a splash. From concept to completion, we'll be your trusted partner in transforming your vision into an engaging and effective animated experience.

A Proven Track Record of Success:

12+ Years of Experience: With over 3400 clients served, we have a deep understanding of what makes a successful video marketing campaign.
285+ Successful App Launch Videos: We've helped numerous apps achieve their launch goals, from boosting pre-registrations to driving downloads and user engagement.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews.

Crafting Your App Launch Video Story:

Customized Solutions: We tailor each App Launch Video to your specific needs, whether you require an explainer video, character animation, or a captivating product demo.
Creative Storytelling: Our team of animators and storytellers craft compelling narratives that resonate with your target audience and drive action.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.

A Collaborative Partnership:

Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication to understand your app, target audience, and brand identity.


Ready to unlock the potential of App Launch Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

What is a App Launch Video?

An App Launch Video is a short, engaging video designed to introduce a new app to potential users. It serves as a powerful marketing tool, aiming to generate excitement, build brand awareness, and ultimately drive downloads. These videos typically highlight the app's key features and benefits, showcasing its functionality and user experience. App Launch Videos are often used on app store listings, social media platforms, and websites to reach a wide audience. They play a crucial role in capturing attention and conveying the Value Proposition of the app in a concise and visually appealing format.

App Launch Videos are used in various ways to promote and market apps. They can be used to Generate Excitement and anticipation for a new app release, educate potential users about the app's features and benefits, and drive downloads. They can also be used to improve customer Onboarding by providing a clear and engaging introduction to the app's features, reducing churn and increasing user satisfaction.

What do top App Launch Videos have in common?

To create a successful app promo video, consider these key elements:

What makes App Launch Video effective?

A captivating App Launch Video is a powerful tool for driving downloads and building brand awareness. A well-designed App Launch Video is driven by a clear understanding of the target audience and the app's value proposition. The goal is to create a compelling narrative that showcases the app's benefits and encourages viewers to take action.

Methods for creating Effective App Launch Videos include using a combination of visual storytelling, engaging animations, and clear screen recordings. The video should be concise and to the point, highlighting the app's key features and benefits in a way that resonates with the target audience. A Strong Call to Action at the end of the video can encourage viewers to download the app immediately.

How long should your App Launch Video be?

A well-structured App Launch Video is a crucial element in driving app downloads and building brand awareness. The ideal length of an App Launch Video depends on several factors, including the app's complexity, the target audience, and the platform where the video will be shared.

Methods for determining the optimal length include considering the app's features, the target audience's attention span, and the platform's video length limitations. A shorter video, around 30 seconds to a minute, may be suitable for social media platforms, while a longer video, up to 2-3 minutes, may be appropriate for app store listings.

How to create App Launch Videos?

A well-crafted App Launch Video is a powerful tool for driving app downloads and building brand awareness. The creation process involves several key steps, from planning and scripting to filming and editing. The goal is to create a video that is both informative and engaging, showcasing the app's value proposition and encouraging viewers to take action.

The video should be concise and to the point, highlighting the app's key features and benefits in a way that resonates with the target audience. A strong call to action at the end of the video can encourage viewers to download the app immediately.

1. Define the target audience
2. Identify the app's key features and benefits
3. Develop a compelling narrative
4. Create a storyboard and script
5. Choose the right video style
6. Select appropriate music and sound effects
7. Film high-quality footage
8. Edit the video to create a smooth flow
9. Add a call to action
10. Optimize the video for different platforms
11. Promote the video on social media and app store listings
12. Track the video's performance and make adjustments as needed

Show, Don't Tell: App Feature Videos That Convert

A well-crafted video can be a powerful tool for showcasing your app's unique features and driving user engagement. Instead of simply listing features, focus on demonstrating their tangible benefits. Imagine a user struggling to manage their finances – your app seamlessly categorizes expenses and provides insightful budgeting tools. By visually demonstrating this transformation, you instantly Capture Attention and highlight the app's value.

Weaving in User Testimonials can further amplify the message. Hearing real people share their positive experiences builds trust and credibility. For example, a fitness app could feature users who achieved their weight loss goals, emphasizing the app's effectiveness. Finally, a Clear Call to Action is crucial. Direct viewers to download the app with a prominent button or link, capitalizing on the interest generated by the video.

App Launch Video Strategies

Different types of App Launch Videos cater to specific marketing objectives. Explainer Videos are ideal for introducing a new app, succinctly explaining its purpose and benefits. For example, a language learning app might use an Explainer Video to showcase its interactive lessons and personalized learning paths.

Demo videos delve deeper into functionality through screen recordings or live demonstrations. A project management app could use a Demo Video to showcase its task assignment, collaboration features, and progress tracking capabilities.

Testimonial videos leverage social proof, featuring satisfied users sharing their positive experiences. A food delivery app might feature users praising its speed, variety of restaurants, and ease of use.

Lastly, Behind-the-Scenes Videos offer a glimpse into the app's development, fostering authenticity and connection with the audience.

Funnel Your Video for Maximum Impact

Aligning your App Launch Video with your marketing funnel is crucial for maximizing its impact. Think of the video as a guide for users through their journey, from awareness to conversion. At the awareness stage, a short, attention-grabbing video on social media can introduce the app and its core value proposition.

As users move to the consideration stage, a longer video on your website or YouTube channel can delve deeper into specific features and benefits, addressing potential questions. Finally, at the decision stage, a concise video on your app store listing with a strong call to action can encourage downloads. By tracking metrics like views, engagement, and click-through rates at each stage, you can optimize your video's performance and drive conversions.

Crafting Compelling App Stories

A Compelling Storyline is crucial for an engaging App Launch Video. Start with a strong hook that grabs attention and establishes the app's relevance. For example, a video for a meditation app could open with a scene of someone overwhelmed by stress, instantly resonating with the target audience.

Introduce a relatable protagonist who embodies the target user. Show how the app empowers them to overcome their challenges, highlighting its transformative potential. The meditation app could follow the protagonist as they learn to use the app and experience the benefits of mindfulness. Finally, end with a clear call to action, urging viewers to download the app and embark on their own journey of transformation.

Track Your Launch Video's Impact

Measuring your App Launch Video campaign's success requires tracking key metrics. Video views indicate your reach, showing how many people have seen your video. Engagement metrics like likes, comments, and shares reveal how well your video resonates with the audience. A high engagement rate suggests that your content is compelling and shareable.

Click-through rate measures the effectiveness of your call to action, indicating how many viewers clicked on your app store link. A high click-through rate suggests that your video is effectively driving traffic to your app store page. Ultimately, the most crucial metric is the number of app downloads generated by the campaign. This metric directly reflects the video's success in driving user acquisition.

Social Media Strategies for Launch Videos

Optimizing your App Launch Video for each social media platform is essential. Instagram and TikTok thrive on short, visually engaging content. Use eye-catching visuals, fast-paced editing, and trending audio to capture attention. YouTube allows for longer, more in-depth videos.

Leverage YouTube's SEO features by using relevant keywords in your title, description, and tags. Facebook favors videos that spark conversation and engagement. Ask questions in your captions and respond to comments to foster interaction. Tailor your video's aspect ratio and length to each platform's specifications. By understanding the nuances of each platform, you can optimize your video for maximum impact.

Boost App Downloads with Video Power

Video content can significantly impact User Acquisition and retention. Start by creating high-quality videos that are both informative and engaging. Showcase the app's value proposition and benefits in a way that resonates with your target audience. For example, a language learning app could create videos demonstrating how its interactive lessons make learning fun and effective.

Utilize a variety of video formats, such as explainer videos, demo videos, and user testimonials, to cater to different stages of the user journey. Promote your videos across multiple channels, including social media, email marketing, and your app store listing. Encourage user engagement by responding to comments, running contests, and featuring user-generated content.

Harnessing the Power of User Stories

Incorporating user-generated content (UGC) into your App Launch Video campaign can build authenticity and trust. Encourage users to share their experiences with the app on social media using a dedicated hashtag. For example, a photo editing app could encourage users to share their creations using a specific hashtag.

Feature the best UGC in your video, showcasing real people using and benefiting from your app. Always obtain permission from users before featuring their content. Credit users prominently in the video to show appreciation and encourage further participation. UGC adds a human touch to your campaign, making it more relatable and trustworthy.

Making Your Launch Video Inclusive

Creating an accessible and inclusive App Launch Video is essential for reaching a wider audience. Incorporate closed captions to make the video accessible to viewers who are deaf or hard of hearing. Provide a transcript of the video for users who prefer to read the content or require assistive technologies.

Use clear and concise language that is easy for everyone to understand. Avoid using jargon, idioms, or cultural references that may not translate well across different audiences. Choose visuals that are appropriate and inclusive, representing a diverse range of users. By considering the needs of all potential viewers, you can create a video that is both engaging and accessible.

Crafting Viral App Launch Videos

While there's no guaranteed formula for creating a viral video, certain best practices can increase the likelihood of your App Launch Video being shared widely. Focus on creating content that is emotionally resonant, thought-provoking, or humorous. A video that evokes strong emotions or sparks a conversation is more likely to be shared.

• Keep the video concise and attention-grabbing, as shorter videos tend to perform better on social media.
• Incorporate a clear call to action, encouraging viewers to share the video with their networks.
• Utilize relevant hashtags and keywords to increase visibility and searchability.
• Promote the video across multiple social media platforms and engage with viewers in the comments section.

Case Study: Nike's "Just Do It" Campaign

Objective: To inspire and motivate consumers to embrace a healthy and active lifestyle.

Strategy: Nike's Just Do It campaign utilized powerful video content featuring athletes and everyday individuals overcoming challenges and achieving their fitness goals. The videos incorporated inspiring music and sound design to enhance the emotional impact and create a sense of motivation.

Results:

• Increased Brand Awareness: The campaign's powerful visuals and motivational message resonated with a wide audience, leading to a significant increase in brand awareness and recognition.
• Enhanced Brand Image: The campaign reinforced Nike's image as a brand that supports and empowers individuals to achieve their goals.
• Increased Sales: The campaign's success translated into increased sales of Nike products, as consumers were inspired to embrace a more active lifestyle.

Key Takeaways:

• Emotional Impact: Using music and sound design to evoke emotions and create a sense of inspiration can significantly enhance the effectiveness of your video content.
• Authenticity: Featuring real people and relatable stories can create a stronger connection with your audience and make your message more impactful.
• Brand Storytelling: Using video to tell compelling stories about your brand and its values can resonate with consumers and build lasting relationships.

Case Study: Starbucks' "Red Cup" Campaign

Objective: To generate excitement and anticipation for the holiday season and drive sales of seasonal beverages.

Strategy: Starbucks leveraged influencer marketing to promote its annual Red Cup campaign. The brand partnered with popular social media influencers to create engaging video content featuring the iconic red cups and seasonal beverages. Influencers shared their experiences with the campaign on their social media channels, reaching a large and engaged audience.

Results:

• Increased Social Media Engagement: The campaign generated a significant increase in social media engagement, with users sharing photos and videos of themselves enjoying Starbucks' seasonal beverages.
• Enhanced Brand Awareness: The influencer partnerships helped to increase brand awareness and reach a wider audience, particularly among younger demographics.
• Increased Sales: The campaign contributed to a significant increase in sales of Starbucks' seasonal beverages, as consumers were inspired by the festive atmosphere and influencer endorsements.

Key Takeaways:

• Influencer Marketing: Partnering with relevant influencers can help you reach a wider audience and generate authentic content that resonates with your target market.
• Visual Appeal: Creating visually appealing video content that showcases your products and brand identity can capture attention and drive engagement.
• Seasonal Relevance: Leveraging seasonal trends and events can help you create campaigns that are timely and relevant to your audience.

Case Study: Nike's "Just Do It" Campaign

Objective: To inspire and motivate consumers to embrace a healthy and active lifestyle through a powerful and emotional video campaign.

Strategy: Nike created a series of short, impactful videos featuring athletes and everyday individuals overcoming challenges and achieving their goals. The videos emphasized the brand's Just Do It mantra and featured a distinctive, motivational soundtrack.

Results:

• The campaign generated significant brand awareness and positive sentiment among consumers.
• Social media engagement soared, with millions of users sharing and discussing the videos.
• Sales of Nike products increased significantly following the campaign launch.

Key Takeaways:

• Emotional Storytelling through video can create a strong connection with consumers.
• Motivational music enhances the emotional impact of the video and reinforces the brand message.
• Consistent brand messaging across all platforms strengthens brand identity and drives engagement.

How app launch video examples are curated?

We dove deep into app launch videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic app launch videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads/registrations.
7.Brand Alignment Determining video alignment with brand message, identity, and app's core value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, app launch video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.