Discover how a curated collection of app launch videos can revolutionize your user acquisition strategy! This article explores impactful methods for expanding your user base through the power of video marketing. We'll analyze how these videos effectively communicate key features and benefits, driving significant user engagement and boosting download numbers. Learn proven techniques to convert casual viewers into dedicated users and amplify your brand's visibility. Let's delve into these successful examples and uncover the winning formulas.
Video's role in modern marketing:
69% of the overall advertisement spending will be generated via smartphones by 2026.
Companies are increasing their video budgets by 25% year over year.
67% of social media marketers plan to invest more in short-form video than any other format.
See the potential of video to fuel your app's growth! These 30 app launch video examples demonstrate the transformative effect of visual storytelling on user engagement and app adoption. By clearly presenting your app's core value and showcasing its unique capabilities, you can utilize video to attract new users and foster sustainable expansion. Explore these inspiring cases, gaining actionable insights and creative inspiration for your upcoming campaigns. Examine these 30 videos and elevate your app's performance!
Charming visuals define this app launch video. The hand-drawn animation, bright colors, and textured backgrounds create a unique aesthetic. Trina's journey seamlessly showcases the program's features, from QR code scanning to reward redemption. The use of a simple sans-serif font enhances readability.
Visa's Web3 Loyalty Engagement Solution is effectively presented. The virtual treasure map adds an extra layer of gamification. The clear app interface and concise storytelling make the video highly engaging and informative.
Design an interactive customer journey within your app demo to boost user engagement and drive downloads.
Cubic's app launch video immediately captivates with its vibrant visuals and relatable scenarios. The seamless animation showcases the app's functionality, from route planning to reward redemption, highlighting its ease of use for daily commutes.
The video effectively communicates the benefits of using the app, including real-time updates and a rewarding program. Its minimalist design and focus on visual storytelling make it a compelling example of how to effectively showcase an app's features and benefits.
Showcase your app's benefits with vibrant visuals, making it instantly appealing.
SilverCloud's app launch video immediately captivates with its vibrant 2D animation. The paper-cut style and clever use of visual metaphors, like the meditating figure, instantly communicate the app's calming and supportive nature. Features are clearly demonstrated, making the app's functionality easily understandable.
The video effectively uses color and concise messaging to highlight key benefits. It showcases the app's CBT approach and its accessibility across devices. This app launch video is a masterclass in clear, concise communication, making it a strong example for other brands.
Craft simple, evocative visuals to instantly connect with viewers and build trust.
Intriguing visuals make learning about efficient watering fun in this app launch video. The charming hand-drawn animation style and numbered tips make the information effortlessly absorbed.
Comarch's video cleverly uses a playful aesthetic to teach practical gardening skills. The concise presentation, combined with clear visuals and a website call to action, makes this a highly effective how-to video.
Bright colors and simple animations keep viewers hooked.
Concisely demonstrating cybersecurity solutions, this app launch video immediately captivates. Visual metaphors, such as red flags representing vulnerabilities and a risk meter dashboard, effectively communicate the software's value proposition to businesses and IT professionals. The platform's ability to prioritize remediation actions is clearly shown.
E Com Security Solutions' platform simplifies complex threat analysis. The video's clean animation style and focus on key features make it easy to understand. This app launch video successfully highlights the software's benefits, leaving viewers wanting to learn more.
Visually demonstrate your app's problem-solving power with a before-and-after comparison, building confidence.
Financial solutions are visualized with stunning clarity in this app launch video. The particle globe and UI mockups effectively communicate complex financial concepts to asset managers, the target audience. Fast-paced editing maintains viewer engagement.
This video excels at simplifying sophisticated information. The concise visuals and minimalist design make the information easily digestible. The strategic use of transitions and icons ensures a seamless viewing experience.
Concisely demonstrate your app's impact on users' lives, creating a memorable experience.
Data visualization takes center stage in this app launch video. The animation style is smooth and kinetic, making the complex data flow easy to follow. Marketing professionals and data analysts will appreciate the clear explanation of Segment's capabilities.
The video effectively demonstrates how Segment collects, processes, and distributes data, showcasing its value for businesses focused on customer data management. Its concise nature and engaging visuals make it a highly effective tool for showcasing the platform's features.
Tell a story with your app's journey, showcasing how it solves problems and empowers users to achieve their goals.
Modernizing government systems takes center stage in this app launch video. MCI's SHAI solution is showcased through dynamic visuals, particularly the compelling animation of code transformation, instantly conveying the power of AI-driven modernization. Expert insights add weight, reinforcing the message of efficient, secure legacy code conversion.
The video's clean aesthetic and focused messaging effectively communicate the time and cost savings achievable with SHAI. This makes the complex process of code refactoring accessible to government IT professionals, leaving a lasting impression of efficiency and innovation.
A vibrant color palette creates a modern feel, making your app launch video memorable.
Clean visuals and compelling animation make this app launch video shine. The before-and-after comparison powerfully demonstrates the Apogee air purifier's effectiveness, while clear feature demonstrations build consumer confidence. Families and pet owners will appreciate the child lock and quiet operation.
The video's concise runtime effectively highlights key selling points, including the PM2.5 monitor and energy-efficiency certifications. This app launch video is a great example of how to showcase product benefits in a short, engaging format.
Subtly showcase unique features within a relatable scenario, sparking curiosity and engagement.
Aviator's app launch video immediately captivates with its sharp contrast between outdated and modern chatbot solutions. The video's minimalist design and seamless transitions create a professional feel, showcasing Aviator's integration with various data sources. A user successfully resolving a ticket exemplifies the product's efficiency.
The video's strength is its clear demonstration of how Aviator streamlines ITSM processes. The concise presentation of benefits, combined with dynamic motion graphics, makes the information easily understood. This effectively communicates Aviator's value.
Seagull's software is brilliantly showcased in this app launch video. The 2D animation, with its clean isometric perspective, makes the complex process of label creation look effortless. This video speaks directly to businesses struggling with inefficient labeling, offering a clear solution.
The video's strength lies in its ability to concisely demonstrate key features, from design to automation, and its scalability for various business sizes. The seamless integration of QR codes for data management is also subtly highlighted, adding to the overall appeal.
Charging your electric vehicle shouldn't be a hassle. This app launch video showcases Synack's solution, a vibrant and engaging animated app demonstration. The video cleverly uses a relatable low-battery scenario to hook viewers, then smoothly transitions to show the app's intuitive interface and various features, including pre-ordering amenities and a loyalty program.
The video's strength lies in its clear presentation of the app's benefits for both EV drivers and fuel companies, highlighting automated plate recognition and AI-powered route optimization. Personalized subscription offers and data analysis visualizations further emphasize the app's value proposition, leaving viewers wanting to explore Synack's innovative technology.
Planning's journey is visualized brilliantly in this app launch video. The bicycle metaphor, illustrating the challenges and triumphs of business planning, is both creative and effective. Clean UI mockups clearly demonstrate Sage Intacct Planning's user-friendly interface.
This video's concise storytelling is a masterclass. It showcases key features without overwhelming the viewer. The video's smooth pacing and clear visuals make it highly engaging, successfully communicating the value of Sage Intacct Planning for small to mid-market businesses.
CyberArk's platform is effectively showcased in this app launch video. The clean animation style and strategic use of color create a professional and trustworthy image, instantly communicating the software's capabilities to its target audience of lenders and mortgage professionals. The video's concise nature keeps viewers engaged.
The video's strength is its clear demonstration of the platform's functionality. Smooth transitions and focused visuals effectively highlight key features, making the complex processes easily understandable. This makes the video a strong example of effective software marketing.
Compelling visuals power this app launch video. Smooth transitions between scenes, like the shift from paperwork chaos to the interactive dashboard, are a highlight. The video clearly targets building owners and facilities managers, showcasing how the platform streamlines compliance.
Jacobs' solution is presented effectively, moving from problem to solution with visual clarity. The minimalist design ensures the message remains focused and impactful, leaving viewers wanting to learn more. Speak to the team today!
Modern cybersecurity challenges are powerfully illustrated in this app launch video. The flat 2D animation effectively conveys the complexity of expanded attack surfaces and the simplicity of Check Point Harmony's unified approach, appealing to business owners and IT professionals.
Harmony's six core features are clearly showcased, highlighting its ability to consolidate security solutions. This app launch video demonstrates how a streamlined, AI-powered system can proactively prevent threats, offering a compelling solution for businesses facing today's security landscape.
Efficient management solutions are showcased in this app launch video. ProSolution's features are clearly presented through a clean, animated style, making the software's capabilities immediately accessible.
The video effectively highlights key features, including learner information management, inquiry handling, and reporting. Its concise nature and focus on benefits make it perfect for busy administrators.
Datasite's app launch video cleverly uses animation to showcase its features. The cube's transformation from disarray to a well-organized system is a brilliant visual metaphor for the platform's capabilities. Bright colors and smooth transitions enhance the overall impact.
This app launch video effectively communicates the software's value proposition. The AI-powered virtual data room, automated processes, and real-time dashboards are clearly presented. The video's concise nature and vibrant visuals leave a lasting impression, implicitly encouraging viewers to learn more.
Function Point's software is showcased in a dynamic app launch video. The animation style is clean and modern, effectively demonstrating the software's features and benefits. Its global reach is also highlighted, adding to its appeal.
This video provides deep insights for better decision-making, streamlining agency workflows. The video's concise explanation of key features and the memorable unicorn character make it a highly effective marketing tool.
Explaining dividends and yield doesn't have to be daunting. This app launch video cleverly uses animation and a classroom setting to make complex financial topics accessible. The video's concise explanations and relatable analogies, like the slice of a company, make learning about investing easy and fun.
The short format keeps viewers engaged, and the bright color palette enhances the overall visual appeal. The presenter's enthusiasm is infectious, making the educational content more enjoyable and memorable. This is a great example of how to create an engaging and informative video.
Effortlessly sharing website insights is now a reality. This app launch video for Hotjar's Highlights feature brilliantly demonstrates its ease of use and efficiency. The clean visuals and intuitive workflow make the feature's value immediately clear to marketing professionals, UX designers, and product managers.
Highlights' ability to organize, label, and share insights is showcased perfectly. The video effectively contrasts the old, cumbersome method with the new streamlined approach, making a compelling case for adoption. It's a concise and effective introduction to a game-changing tool.
Does code impact performance and cost? Granulate's app launch video answers this question with compelling visuals. Isometric server racks and network visualizations clearly demonstrate the profiler's capabilities, while UI demonstrations of time range filtering and installation methods highlight ease of use. The video targets developers and DevOps engineers, showcasing industry adoption by Netflix and Google.
The video's success lies in its ability to translate complex technical concepts into clear visuals. The use of flame graphs and performance metrics, combined with the depiction of industry adoption, builds credibility. This is a prime example of an effective technical product launch video.
Bob's daily challenges resonate with any business owner. This app launch video effectively uses 2D animation to illustrate how Atlas Copco SmartLink simplifies complex operations, focusing on real-time monitoring and proactive maintenance for manufacturing and industrial sectors.
The video's clear visuals and relatable protagonist successfully convey the app's value proposition. By showing how SmartLink empowers users to focus on core business activities, the video leaves a lasting impression of increased efficiency and peace of mind.
Building applications just got easier. This app launch video showcases MongoDB Atlas with dynamic visuals, using isometric 3D graphics to illustrate complex features like scalable compute and data tiering. The clean animation style makes even intricate processes like query APIs and multi-cloud clusters understandable.
Developers and IT professionals will appreciate the clear presentation of MongoDB Atlas's capabilities. The video effectively demonstrates the intuitive document model, powerful query API, and seamless scaling, all while maintaining a fast pace.
Efficient visuals make this app launch video stand out. The modern animation style and clear presentation of information are highly effective, highlighting Rubrik's ease of use and the 90% time-saving benefit. IT professionals will appreciate the concise demonstration of key features.
The UI mockups are particularly strong, showcasing the software's intuitive design. The call to action is clear and well-integrated, encouraging viewers to explore Rubrik's backup and recovery solution. The vibrant color palette adds to the overall appeal.
Impressive visuals immediately grab attention; this app launch video for Wartsila Voyages expertly uses animation to showcase its fleet optimization platform. The seamless morphing transitions between 3D ship models and data visualizations, enhanced by geometric shapes and lines, are striking.
The video clearly communicates the complexities of maritime operations and how Wartsila Voyages simplifies them. A concise narrative, combined with clear UI demonstrations, makes the technology accessible. The video's modern and clean design adds to its overall impact.
Automotive storage solutions are vividly presented in this app launch video. The dynamic visuals, combining 2D and isometric 3D animation, effectively communicate complex technical concepts to automotive engineers and system designers. Smooth transitions, including wipes, fades, and zooms, maintain a fast pace, keeping viewers engaged.
The video's focus on efficient, reliable storage and proactive issue identification directly addresses the needs of its target audience. The sleek, modern aesthetic, enhanced by the use of isometric 3D to illustrate storage solutions, makes the technical information easily accessible.
Sophisticated simulations immediately draw viewers into this app launch video. The smooth transitions between 3D models of diverse scenarios, like jet fighters and submarines, are visually stunning. Clear data visualizations effectively communicate the power of Fujitsu's high-performance computing.
The video clearly communicates the benefits of improved decision-making through advanced simulation. Its professional aesthetic and global applications across various sectors make a strong impression, showcasing the technology's potential to provide a critical advantage.
Does this app launch video grab your attention? CorVel's animated explanation of pharmacy benefit management is surprisingly engaging. The clever use of visuals, like the pill conveyor belt transitioning to human interaction, makes a complex topic easily understandable. This is a great example of how animation can simplify complicated processes.
The video's clear messaging, focusing on service, cost savings, and patient safety, resonates with its target audience of businesses and organizations. The simple, clean visuals and effective use of color further enhance the video's impact. Learn more at corvel.com.
This app launch video powerfully demonstrates the capabilities of Schneider Electric's EcoStruxure platform. The clean animation style and problem/solution narrative make complex information accessible, showcasing the platform's global reach and impact on industrial efficiency.
EcoStruxure's remote monitoring and control features are highlighted, emphasizing the user-friendly mobile app interface. The video's concluding question, What will YOU do with data?, inspires viewers to consider the transformative potential of data-driven solutions.
Understand Your Audience: "If people believe they share values with a company, they will stay loyal to the brand." - Howard Schultz, Former CEO of Starbucks. Advids leveraged this insight for a healthcare app launch video. By focusing on the emotional connection between patients and their health, we created a resonant video that drove a 25% increase in app downloads.
Actionable: Research target audience to align messaging with their values and needs.
Embrace Simplicity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder of Apple. Advids used this philosophy for a productivity app launch video. By showcasing the app's intuitive interface and seamless user experience, we generated a 30% increase in user engagement.
Actionable: Simplify complex features into easily understandable visual demonstrations.
Build an Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou, Poet. Advids used this principle for a social media app launch video. By highlighting the joy of connection and community, we achieved a 45% increase in organic shares.
Actionable: Evoke emotions through relatable stories and authentic human experiences.
Iterate and Improve: "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela, Former President of South Africa. Advids embraces this philosophy. We continuously analyze video performance data and user feedback to refine our approach and maximize results for our clients, like a recent gaming app launch video that saw a 50% increase in downloads after implementing user feedback.
Actionable: Analyze video performance and user feedback to continuously improve results.
At Advids, we specialize in crafting high-quality, original App Launch Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to ensure your app launch makes a splash. From concept to completion, we'll be your trusted partner in transforming your vision into an engaging and effective animated experience.
A Proven Track Record of Success:
12+ Years of Experience: With over 3400 clients served, we have a deep understanding of what makes a successful video marketing campaign.
285+ Successful App Launch Videos: We've helped numerous apps achieve their launch goals, from boosting pre-registrations to driving downloads and user engagement.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews.
Crafting Your App Launch Video Story:
Customized Solutions: We tailor each App Launch Video to your specific needs, whether you require an explainer video, character animation, or a captivating product demo.
Creative Storytelling: Our team of animators and storytellers craft compelling narratives that resonate with your target audience and drive action.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
A Collaborative Partnership:
Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication to understand your app, target audience, and brand identity.
Ready to unlock the potential of App Launch Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
An app launch video is a short, engaging video designed to introduce a new app to potential users. It serves as a powerful marketing tool, aiming to generate excitement, build brand awareness, and ultimately drive downloads. These videos typically highlight the app's key features and benefits, showcasing its functionality and user experience. app launch videos are often used on app store listings, social media platforms, and websites to reach a wide audience. They play a crucial role in capturing attention and conveying the value proposition of the app in a concise and visually appealing format.
App launch videos are used in various ways to promote and market apps. They can be used to generate excitement and anticipation for a new app release, educate potential users about the app's features and benefits, and drive downloads. They can also be used to improve customer onboarding by providing a clear and engaging introduction to the app's features, reducing churn and increasing user satisfaction.
Mastering app launch videos requires focusing on the user journey and showcasing the app's transformative power.
App Value Proposition - Immediately communicate the core benefit, using strong visuals. Best practice: Use a concise tagline that encapsulates the app's unique selling point.
A well-designed app launch video precisely identifies the target audiences unmet needs and frustrations. A compelling value proposition that clearly articulates the unique problem the app solves and how it does so better than alternatives is crucial. The video should employ a narrative arc that builds anticipation, showcases the solution, and culminates in a clear benefit.
Cinematography that evokes emotion and high-quality graphics that seamlessly integrate with live-action footage are essential. Strategic animations that simplify complex functionalities and visually reinforce key messages enhance understanding. Polished screen recordings that highlight intuitive navigation and key user flows showcase the user experience.
Maintaining a sub-60-second runtime is crucial for capturing and maintaining viewer attention. The video must include a clear, concise call to action with a prominent, clickable link directly to the app store. Maintaining consistent brand voice, visual identity, and messaging across all platforms is essential for brand recognition and recall.
Finally, utilize A/B testing on different calls to action, visuals, and narratives to optimize conversion rates. This data-driven approach ensures continuous improvement and maximizes the videos impact.
Master app launch video length by aligning video type, target audience, and marketing goals for optimal impact.
Pre-production Considerations for Determining Video Length:
App launch video length guide
| App Launch Types | Video Length | Use Case | Funnel |
|---|---|---|---|
| Explainer Video | 60-90 seconds | Concisely highlights key features and benefits, using engaging visuals and narration | Awareness/Consideration |
| Product Demo | 45-75 seconds | Showcases app functionality through a seamless demonstration, focusing on user flow | Consideration/Conversion |
| Animated Screen Recording | 30-60 seconds | Captures app's interface in action, emphasizing ease of use with a minimalist style | Consideration/Conversion |
| Kinetic Typography | 30-45 seconds | Visually engaging, conveys core message with impactful text animations and transitions | Awareness/Interest |
| Walkthrough Video | 90-120 seconds | Guides users through key features, demonstrating practical application with a clear voiceover | Consideration/Conversion |
Crafting compelling app launch videos requires a strategic approach that prioritizes audience understanding and impactful visuals. A well-executed video can significantly boost app downloads and brand awareness.
* Target Audience - Deeply understanding your audience informs every creative decision, ensuring resonance.Crafting a compelling app launch video starts with a strong script. It's the foundation upon which we build engaging narratives and showcase our app's transformative power. A well-crafted script ensures clarity, conciseness, and a powerful emotional connection with our target audience. Think of it as the blueprint for professional app launch video examples, guiding us towards impactful storytelling.
A strong script ensures our message resonates, prompting viewers to explore further. It's the driving force behind successful App Promo Video Examples, converting interest into action.
A well-written script is more than just words on a page; it's the heart of our app launch video. It's the key to capturing attention, conveying our message effectively, and ultimately, achieving our marketing goals.
So, we've crafted a killer app launch video. Now, how do we know if it's actually working? Let's explore how to measure the ROI of our hard work and ensure our future campaigns are even more effective. Measuring ROI isn't just about numbers; it's about understanding what resonates with our audience and using that knowledge to refine our approach. Think of it as a conversation with our viewers, where their actions tell us what's working and what needs tweaking.
Analyzing the performance of high-quality app launch video examples can provide valuable insights. Let's dive into some key metrics and strategies.
By consistently analyzing these metrics and adapting our strategies, we can ensure our app launch videos are not only visually stunning but also highly effective in achieving our marketing goals.
So, we've covered the essentials of app launch videos. Now, let's dive into choosing the right style. This is where we bring our app's personality to life and truly connect with our audience. Remember, there's no one-size-fits-all approach. The best style depends on a blend of factors, from our target audience to our budget.
Finding the perfect style is about balancing creativity with strategy. Think about it – a fast-paced, energetic video might be perfect for a gaming app, while a sleek, minimalist style could be ideal for a productivity tool. When considering app launch video examples for B2B, a product demo showcasing key features and integration capabilities can be highly effective.
Let's break down some key considerations:
By carefully considering these factors, we can choose a video style that resonates with our target audience, showcases our app's benefits, and ultimately drives downloads. This strategic approach sets the stage for a successful app launch and helps us achieve our marketing goals.
Let's dive into tailoring our app launch videos for different platforms. Remember, a one-size-fits-all approach won't cut it. Each platform has its own unique audience and best practices. Think about it – a snappy, visually-driven video might thrive on TikTok, while a more in-depth demo could be perfect for YouTube.
Consider app launch video examples for healthcare. A short video demonstrating how a telehealth app connects patients with doctors can be highly effective on platforms like Facebook and Instagram, showcasing its ease of use and benefits. Similarly, a longer, more detailed video explaining the app's features and security measures might resonate better with a professional audience on LinkedIn.
We need to think about where our audience hangs out and what kind of content they engage with. This helps us tailor our videos for maximum impact.
By tailoring our videos to each platform, we're not just broadcasting our message; we're having a conversation with our audience. This targeted approach is key to driving downloads and building a strong user base.
We dove deep into app launch videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic app launch videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads/registrations.
7.Brand Alignment Determining video alignment with brand message, identity, and app's core value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, app launch video examples 2024, n=13636 videos within duration <3 mintues, across industries.
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
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