20 B2B Promo Videos To Elevate Your Brand And Captivate Your Audience

1. 1PointFive

Envision a landscape where industrial might meets environmental responsibility; this video for 1POINTFIVE offers just that view, showcasing a facility of monumental proportions. Modern, clean lines define the sprawling complex, visually signaling a significant operation poised to deliver transformative environmental solutions. The sheer scale communicates ambition, while the futuristic design subtly conveys cutting-edge innovation.

Beyond impressive size, the video's true impact lies in its ability to inspire confidence. This B2B video for branding effectively uses visual storytelling to suggest 1POINTFIVE's visionary approach and commitment to large-scale carbon solutions. It positions the brand as a leader, not through explicit claims, but through the imposing and hopeful imagery of its infrastructure.

2. ACCIONA B2B video for branding

Intriguing visuals instantly grab attention; this is a powerful B2B video for branding. The concise narrative effectively communicates the brand's core values without unnecessary information. The sophisticated aesthetic reflects professionalism.

The pacing is expertly managed, maintaining viewer engagement. The video's visual storytelling is a testament to the power of impactful imagery. It's a prime example of using visuals to convey a strong brand message efficiently.

3. Arcadia B2B Animated Explainer

Healthcare data management challenges are visually compelling in this B2B promo video . Arcadia Analytics' solution is presented with a modern, engaging animation style, making complex concepts easily digestible. The video's impactful visuals and concise messaging leave a lasting impression.

Visual metaphors, such as toggle switches representing cost savings, are cleverly used. The video's clear message and effective use of visuals make it a highly effective marketing tool for its target audience.

4. Axway Effective B2B Promo Video

Dynamic visuals make this B2B video for branding a standout. The red line metaphor cleverly illustrates navigating market complexities, while the clean design ensures the Axway Amplify platform's features are clear. The intuitive interface mockup showcases ease of use.

Partner program benefits are highlighted, appealing to potential partners. The video's pacing is excellent, keeping viewers engaged without overwhelming them. This is a compelling example of effective visual communication for business professionals.

5. Cint B2B video for social media

Cint's video powerfully showcases its solutions. The visuals clearly demonstrate the practical application, making complex information accessible to busy professionals. This is a superb B2B video for sales.

The video's narrative arc is strong, leading viewers from problem to solution. Its efficiency and clarity leave a lasting impression, highlighting the value proposition without technical jargon.

6. Deposita B2B Promo Animation

Deposita's compelling visuals immediately grab attention. The 3D animation brilliantly illustrates the system's interconnected platforms, making a complex process easily understandable. This B2B video for customer engagement is a masterclass in concise messaging, highlighting key benefits without overwhelming the viewer.

The video's strategic use of text overlays reinforces the visual narrative , ensuring key information is easily absorbed. This clear communication makes the video highly effective in conveying the value of Deposita, leaving a lasting impression.

7. Deutsche Bank B2B 3D Explainer

GEM Connect's sophisticated approach to B2B video promotion shines through its innovative use of 3D animation. The visuals are exceptionally effective at simplifying complex financial transactions, making the product's benefits clear and memorable.

Visual metaphors, such as the conveyor belt representing regulatory challenges, are brilliantly used. The inclusion of David Cooper's interview adds a human element, building trust and showcasing Deutsche Bank's expertise. The video is concise and informative, making it ideal for busy professionals.

8. Emerson 3D Animated B2B Promo

Clean, modern visuals immediately draw viewers into this B2B video promotion. Emerson's Biomethane Upgrading and Injection Solutions are showcased through a compelling tour of a 3D-animated plant, highlighting key components like the Blower Skid and Feed Compressor. The concise messaging and detailed text overlays make complex technology accessible.

This three-minute presentation effectively communicates the value proposition, emphasizing safety, reliability, and cost optimization. The video's professional aesthetic and clear information delivery make it a strong example of effective B2B marketing.

9. Fulcrum B2B video storytelling

Masterful visuals propel Fulcrum's video forward. The concise narrative immediately captivates, expertly showcasing the product's benefits without resorting to overt sales tactics. This B2B video storytelling approach fosters connection and trust.

The video's strength lies in its ability to resonate emotionally, building rapport with viewers. It demonstrates a clear understanding of the target audience, making it both informative and engaging. This strategic approach maximizes the video's impact and reach.

10. GeoComply 2D B2B Promo Video Examples

Intriguing visuals immediately draw you in; this is a powerful B2B video promotion. The animation's clean design and dynamic transitions effectively communicate GeoGuard's capabilities to fight geo-piracy, a significant problem for streaming businesses. The video's concise nature and clear explanation of implementation are key strengths.

GeoGuard's accuracy rate is visually emphasized, making the solution's effectiveness immediately apparent. The use of a detective character adds personality, making the complex topic more relatable. The video's short length ensures it maintains viewer engagement.

11. Hexagon B2B Visual Storytelling

Dynamic visuals power this B2B promo video. The fluid transitions between scenes, showcasing applications across various industries, create a captivating narrative. Impressive 3D animation and motion graphics, including detailed data visualizations, effectively communicate complex concepts. The tagline, empowering an autonomous future, is subtly woven into the visual narrative.

The video's pacing is excellent, maintaining engagement without being overwhelming. Clever visual metaphors, such as the human eye and the Earth, add depth and meaning. This is a prime example of how to showcase technological capabilities effectively, leaving a lasting impression.

12. Intellipaat B2B promo video

Intriguing visuals immediately grab your attention; this is a powerful B2B video for social media . The concise storytelling, without excess detail, keeps viewers engaged. Intellipaat's video expertly uses visuals to convey its message.

The pacing is perfect; it's fast-paced yet clear. The message is easily understood, even without dialogue. The overall impact is memorable and leaves a lasting impression.

13. Nederman MikroPul 3D B2B Promo Video

Clean, realistic animation makes this B2B video explainer shine. Microscopic views and cutaway shots provide an unparalleled look at the filtration system, making complex technology accessible. The video directly addresses the needs of turbine manufacturers and plant managers.

Nederman MikroPul's system is clearly showcased, highlighting water reclamation and improved turbine performance. The video's professional aesthetic and concise explanation leave a lasting impression, making it a powerful marketing tool.

14. OpenWay B2B promo video

Way4's dynamic visuals immediately engage. This B2B promo video uses clever geometric animations to illustrate a seamless payment ecosystem, showcasing the customer journey with intuitive clarity. The global reach is subtly but effectively conveyed.

The video's strength is its ability to clearly present complex features, from agent integrations to enterprise solutions, in a visually appealing and easily digestible manner. Real-time transaction tracking and quick onboarding are highlighted, making the platform's value proposition instantly clear.

15. Praecipio B2B video for branding

Visually captivating, floating islands in this B2B video for customer engagement symbolize Castlight's move to Atlassian Cloud, addressing security and performance issues with its old Jira server. The animation style and a light color scheme simplify the complex migration, with a focus on visually driven story telling.

Praecipio Consulting guided Castlight in a custom migration plan. This strategic move resulted in a migration within a tight 10 week window, dramatically reduced costs, eliminated downtime, and enhanced security; the transition allows Castlight to focus on its core objective.

16. TeamViewer B2B video for customer engagement

Sophisticated visuals and a streamlined presentation make understanding TeamViewer's diverse applications simple. This B2B video for lead generation cleverly uses isometric animation to showcase the software's power across various industries and departments, appealing to a broad business audience.

The video's concise nature and clear messaging are particularly effective, avoiding information overload. It expertly balances visual appeal with informative content, leaving viewers with a strong impression of TeamViewer's capabilities and ease of use.

17. Thinkitive B2B video for lead generation

Compelling visuals and efficient pacing define this B2B promo video. The software's functionality is clearly explained, making complex processes easily understandable. This video effectively demonstrates the product's value.

Thinkitive's video successfully connects with potential clients by showcasing practical solutions to common workplace challenges. The polished presentation leaves a lasting positive impression, highlighting the software's benefits.

18. CHRYSO B2B promo video

Striking visuals define this B2B promo video. Abstract animations cleverly convey complex technical information, avoiding viewer overload. Chryso's innovative spirit shines through, showcasing a clean, modern, high-tech aesthetic.

Optima 1000's benefits, such as improved water reduction and workability retention, are clearly presented. The video's dynamic transitions and futuristic cityscape keep viewers engaged. A powerful close leaves a lasting impression.

19. Verkada B2B video for sales

Impressive visuals highlight Verkada's integrated security platform in this B2B promo video. The 3D building models, demonstrating interconnected devices, are exceptionally clear. High-quality animation and intuitive UI showcases make complex technology accessible.

Simplified management and enhanced safety are emphasized, ideal for busy professionals. The video's modern aesthetic and concise presentation avoid information overload. Learn more at the Verkada website.

20. Workato B2B Promo Video

Searching for data just got easier. This B2B video promotion cleverly showcases Workato's streamlined search and filtering. The crisp visuals and rapid editing highlight the software's speed and efficiency, making complex data management seem effortless.

The video's clear UI demonstrations and concise messaging effectively communicate the software's value. Viewers quickly grasp the benefits, leaving a lasting impression of efficiency and ease of use.

Measuring B2B Video Impact: Beyond View Counts

Measuring B2B video impact moves beyond simple view tallies. While knowing how many people saw a B2B promo video offers basic reach data, we must understand their behavior and how it links to revenue. True effectiveness lies in attributing video engagement to tangible business outcomes throughout the buyer journey and sales cycle.

Understanding video's role means mapping content to specific stages. Awareness videos spark interest, consideration videos build familiarity with solutions, and decision stage content provides the social proof and detailed value needed for commitment. Tracking viewer drop-off or rewatches with advanced analytics reveals content strengths and weaknesses, guiding future optimization.

They assess video ROI by linking video engagement to lead generation, opportunities created, and revenue influenced. Metrics like video completion rate tied to specific conversion goals on landing pages provide actionable data on how well the content performs in driving desired actions. Integrating video analytics with marketing automation and CRM platforms allows tracking influence on pipeline velocity.

Why Advids for B2B promo video?

At Advids, we create high-quality, original B2B promo videos designed to deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects under our belt, we possess a deep understanding of B2B video effectiveness.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.

Crafting Compelling B2B Promo Videos:

Customized B2B Video Solutions: We tailor each project, whether it's an explainer video, character animation, or another B2B format, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: We maintain close collaboration from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful B2B promo videos.


Ready to unlock the potential of B2B promo video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B promo video?

A B2B promo video is a short, engaging video that showcases a company's products or services to other businesses. It aims to educate potential clients about the value proposition, build brand awareness, and ultimately drive conversions. These videos are designed to be informative, persuasive, and visually appealing, capturing the attention of busy professionals and leaving a lasting impression.

B2B promo videos are used in a variety of ways, including on company websites, social media platforms, and email marketing campaigns. They can also be used at trade shows, conferences, and other events. By leveraging the power of video, businesses can effectively communicate their message, build relationships with potential clients, and ultimately drive growth.

What do top B2B promo videos have in common?

Craft compelling B2B promo videos by focusing on clear value propositions and showcasing tangible results.

Ideal Customer Focus - Tailor messaging to resonate with specific customer needs and pain points. Showcase how the product directly addresses those concerns.

• Value Proposition Clarity - Quantify the benefits. Use data and metrics to demonstrate ROI or efficiency gains.
• Problem/Solution Fit - Illustrate the problem vividly, then seamlessly transition to the solution. Use before-and-after scenarios.
• Unique Selling Points - Focus on a few key differentiators, rather than overwhelming viewers with a long list of features. Use visual comparisons.
• Client Success Showcase - Use testimonials and quantifiable results to build credibility. Focus on specific metrics.
• Professional Visuals - Use high-quality graphics and footage that reflect your brand's professionalism. Maintain a consistent visual style.
• Compelling Story Arc - Develop a narrative that builds suspense and reveals the solution gradually. Use a clear beginning, middle, and end.
• Concise Communication - Use short sentences and strong verbs. Focus on key takeaways.
• Brand Identity Unity - Ensure all visual and textual elements align with your brand guidelines. Maintain a consistent tone of voice.
• Call to Action Clarity - Make the call to action prominent and easy to find. Offer a clear next step.

What makes B2B promo video effective?

Quantifiable ROI, using metrics like increased sales and cost savings, demonstrates a B2B videos effectiveness. Defining specific, measurable, achievable, relevant, and time-bound objectives ensures alignment with business goals. Directly addressing pain points, such as workflow inefficiencies or high operational costs, resonates with target audiences. Strategic calls to action, tailored to the desired outcome , drive conversions.

Visually compelling content, employing professional cinematography and motion graphics, enhances brand perception and engagement. Storyboarding and pre-production planning ensure a cohesive narrative structure and efficient production. Narratives structured around a problem/solution framework, showcasing client success stories, establish credibility. Data visualization techniques clearly communicate complex information, reinforcing the core message.

Clear and concise language, free of jargon, ensures broader audience resonance. Authentic client testimonials and third-party endorsements build trust. Optimizing video length for each platform maximizes audience engagement and retention. Tracking key metrics ensures continuous improvement.

How long should your B2B promo video be?

Optimize B2B video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need showcasing?
• What client success needs highlighting?
• Which platform dictates video length?
• What visual style best suits the message?
• Does the narrative need animation or live action?

B2B promo video length guide

How to create B2B promo videos?

Craft compelling B2B promo videos that resonate with your target audience and drive tangible results. A strategic approach ensures your message is clear, impactful, and achieves your marketing goals.

• Messaging & Objectives - Quantify success metrics (leads, website traffic) to measure campaign effectiveness.
• Script & Storyboard - Use a problem-solution narrative, highlighting the value proposition and demonstrating ROI.
• Style & Format Selection - Align the video style with the brand's personality and the platform's audience expectations.
• Location Scouting - Choose a setting that reflects the professionalism and sophistication of your brand.
• Talent Acquisition - Select credible experts or satisfied client s to build trust and authority.
• Filming & Capture - Use professional lighting and camera angles to create a visually appealing and engaging experience.
• Video Editing - Maintain a fast pace, using dynamic cuts and transitions to keep viewers engaged.
• Post-Production Enhancements - Use high-quality graphics and music to enhance the overall professional look and feel.
• Final Delivery - optimize for different platforms (LinkedIn, YouTube) to maximize reach and engagement.

Scriptwriting for Effective B2B Video Campaigns

Crafting compelling B2B promo videos starts with a strong script. Let's explore how to write scripts that resonate with your audience and drive results. Remember those effective B2B video examples we saw earlier? Their success stems from carefully crafted narratives that speak directly to customer needs. Whether you're creating sales videos for businesses or exploring B2B animation video examples, the script is your foundation.

Think of your script as a blueprint for engagement. It's where you translate your marketing strategy into a compelling story. This isn't about listing features; it's about showcasing value. It's about connecting with your audience on a personal level and demonstrating how you can solve their problems.

• Focus on benefits. Instead of saying "our software has X feature," say "our software saves you Y hours per week." Quantify the advantages.
• Tell a story. Use a problem-solution narrative to draw viewers in and demonstrate the impact of your product or service.
• Keep it concise. Respect your audience's time. Use short sentences, strong verbs, and avoid jargon.
• Include a clear call to action. Tell viewers what you want them to do next. Visit your website? Request a demo? Make it easy for them to take the next step.

By following these tips, you can create B2B marketing videos that not only capture attention but also drive conversions. A well-written script is the key to unlocking the full potential of your video marketing efforts.

The Importance of Storytelling in B2B Videos

We've covered the technical aspects of B2B video production. Now, let's explore the heart of truly effective communication : storytelling. Why is it crucial for B2B videos? Because storytelling transforms typical product demonstration videos into compelling narratives that resonate deeply with viewers, forging connections that go beyond mere product features. Think of high-quality B2B video examples you've seen – their success often stems from a powerful narrative core.

Storytelling isn't just about entertainment; it's a strategic tool. It helps us achieve various marketing goals, from building brand awareness to driving conversions . It's about connecting with your audience on a human level, making your brand relatable and memorable. For instance, instead of simply listing features in your business videos, show how those features solve real-world problems .

• humanizing your brand : Connect with viewers emotionally, making your brand relatable. Imagine a video showcasing your team's passion for creating innovative solutions.
• simplifying complex ideas : Make technical information digestible and engaging through narrative. Think of an animated explainer video that simplifies a complex software concept.
• Showcasing value: Demonstrate how your product solves real-world problems, unlike traditional product demonstration videos. A case study video highlighting quantifiable results is a great example.
• Building trust: Share authentic customer success stories to build confidence in your brand. A testimonial video featuring a satisfied client can be incredibly impactful.

By weaving compelling narratives, we transform B2B promotional video examples into powerful tools for engagement and conversion. Storytelling isn't just a trend; it's the foundation of effective communication.

Types of B2B Videos and Their Applications

Having explored the essentials of B2B video production, let's dive into the exciting world of video types and their strategic applications. Understanding these nuances empowers us to tailor our video marketing efforts for maximum impact. From grabbing attention to sealing the deal, different video types play distinct roles in nurturing leads and driving conversions.

Think of your video marketing strategy as a toolbox. Each video type is a unique tool, perfectly suited for a specific task. Let's explore some of the most powerful tools at our disposal.

• explainer videos : Imagine transforming complex product features into captivating stories. explainer videos do just that, making them ideal for sparking initial interest and building awareness. B2B video marketing examples often start with a compelling explainer video.

• product demos : Show, don't just tell. product demos allow us to showcase the functionality and benefits of our offerings in action, driving consideration and pushing prospects closer to a purchase decision. commercial videos for businesses often feature dynamic product demos.

• testimonial videos : Nothing builds trust quite like hearing from satisfied customers. testimonial videos leverage the power of social proof, influencing purchase decisions and solidifying our credibility. Business-to-business video marketing benefits greatly from authentic testimonials.

• case study videos : Dive deep into the success stories of our clients. case study videos demonstrate our problem-solving abilities and showcase tangible ROI, making them powerful tools for the decision stage. B2B corporate video examples often include compelling case studies.

From awareness to conversion, each video type plays a crucial role in our overall marketing strategy. By strategically deploying these tools, we can create a cohesive and impactful video marketing campaign that resonates with our target audience and drives tangible results.

Building a Strong Brand Identity Through Video

Having explored the technical aspects, let's shift our focus to the heart of impactful B2B video: building a strong brand identity. This isn't just about creating videos; it's about crafting a visual narrative that resonates with our audience and sets us apart. Think of the best B2B video examples – they don't just sell; they tell a story. We want to do the same. We want our videos to embody our brand's essence, communicating our values and connecting with viewers on a deeper level.

Imagine our videos as ambassadors for our brand. Each one should contribute to a cohesive and compelling narrative that reinforces who we are and what we stand for. This is how we transform viewers into loyal customers.

• Define Brand Personality: What's our brand's voice ? Playful? Serious? Innovative? Let's infuse that personality into every video, ensuring consistency across all our enterprise video content.
• visual storytelling : Let's move beyond simple product demonstrations. Instead, let's craft narratives that showcase how our solutions solve real-world problems, just like in compelling B2B product video examples.
• Emotional Resonance: We want our viewers to *feel* something. Let's evoke emotions that align with our brand values , forging a deeper connection that transcends mere product features.
• Authenticity Above All: Let's be real. Let's be transparent. Viewers can spot a forced message a mile away. Authenticity builds trust, and trust builds relationships.

By focusing on these key elements, we can transform our corporate promotional videos from mere marketing tools into powerful brand-building assets. This is how we create videos that not only inform but also inspire, engage, and ultimately, convert.

Leveraging Social Media for B2B Video Promotion

Having mastered the art of B2B video production, let's explore how to amplify our message through the power of social media. This isn't just about posting videos; it's about crafting a strategic approach that resonates with our target audience and drives tangible results. Think of top B2B video examples – their success often stems from a strong social media presence .

We want our videos to reach the right people at the right time. This means choosing the right platforms, tailoring our content, and engaging with our audience. It's about building a community around our brand and fostering meaningful connections.

• Platform Strategy: We'll focus on platforms where our ideal customers spend their time. For many B2B businesses, LinkedIn is a natural starting point. However, depending on our industry, other platforms like YouTube or even Twitter might be valuable additions to our social media mix.

• Content Tailoring: A one-size-fits-all approach won't cut it. We'll optimize our videos for each platform, considering factors like ideal video length and format. For instance, short, engaging B2B explainer video examples might perform well on LinkedIn, while longer, more in-depth content could thrive on YouTube.

• Engagement is Key: Social media is a two-way street. We'll actively engage with our audience, responding to comments, participating in relevant discussions, and fostering a sense of community around our brand. This is how we build relationships and turn viewers into loyal customers.

• Paid Amplification: While organic reach is important, paid promotion can significantly expand our visibility. We'll explore targeted advertising options on platforms like LinkedIn and YouTube, ensuring our message reaches the right decision-makers. Even in industrial video production, social media advertising can be a powerful tool for lead generation.

By strategically leveraging social media, we can transform our b2b explainer videos and other video content into powerful lead generation and brand-building tools. This is how we connect with our target audience, build lasting relationships, and drive business growth.

How B2B promo video examples are curated?

We dove deep into B2B promo videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic B2B promo videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Lead Generation Examining lead magnet effectiveness, clarity, and alignment with sales funnel.
7.Return on Investment (ROI) Focus Determining video's potential for lead generation, sales conversions, and overall business impact.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B promo video examples 2024, n=10000 videos within duration <3 mintues, across industries. (30/10000 = 0.003 = 0.3% therefore using 0.18% from a larger sample size of 16667, where 30/16667 = 0.0018 = 0.18%)