Imagine your brand story unfolding, not in words alone, but in a captivating visual narrative. I am sharing, in this article, what we've learned about the power of video to transform B2B marketing. Today, we're exploring how our team has leveraged 2D explainer videos to achieve remarkable results. What we discovered will surprise you. This article showcases 30 effective B2B promo video examples, and the data behind their success is truly inspiring. Get ready to see how visuals can amplify your message and drive growth.
71% of marketers plan to leverage either short-form or long-form video as part of their content strategy.
31% of businesses use previous video performance to drive the types of videos they create.
23% let video performance data guide their creative choices.
These stats reveal a clear trend: video is king, but data-driven creativity reigns supreme. 2D explainer videos offer a versatile and engaging way to connect with your audience, delivering complex information in a digestible format. In this article, we're highlighting 30 Effective B2B promo video examples that immediately captivated us and inspired our curiosity
1PointFive is working to capture carbon dioxide from the air. The video is designed to showcase the design and construction of their Direct Air Capture facility.
Video Design - 1PointFive uses 3D animation to create a compelling B2B promo video. The video uses a clean and professional design style, employing minimal color and a simple, graphic style. The animation of the direct air capture facility is detailed and easy to understand.
The 3D rendering of the Direct Air Capture facility showcases the scale of the project and the complexity of the engineering involved. The clean and modern look of the facility and the animation style reflects 1PointFive's commitment to innovation and sustainability. The video uses simple animation, with few moving parts, which focuses on the complex engineering aspects of the project. This style helps to convey the information clearly and concisely, appealing to a business audience. This style reinforces 1PointFive's focus on technology, innovation, and environmental responsibility. The video effectively communicates the vision of a greener future.
What We Can Learn
Start with a captivating scene to grab attention and build excitement.
ACCIONA is pushing the boundaries of sustainable construction with their innovative bio-concrete. This video is designed to showcase the company's commitment to environmentally friendly solutions, specifically in the realm of construction.
Video Design - ACCIONA utilizes a clear, clean design aesthetic throughout the video. The video has a minimalist style, with flat graphics and illustrations. The color palette is dominated by cool tones, blue, green, and grey, evoking a sense of tranquility and sustainability. The use of bright yellow text boxes adds visual interest and highlights key information, further strengthening the video's appeal as a B2B video for branding.
The design concept is minimalist and visually engaging, focusing on presenting the information in a clear, concise way. This approach allows the viewer to easily understand the concept of bio-concrete and its potential impact on sustainable construction, while also subtly communicating ACCIONA’s commitment to innovation and a greener future.
Arcadia is a cloud-based healthcare data platform that provides AI-powered analytics. The video is designed to demonstrate how Arcadia can help healthcare organizations manage and analyze data effectively.
Video Design - Arcadia utilizes a minimalistic yet compelling design style. The video showcases a clean interface with a predominantly purple and gray color scheme, highlighting the modern and sophisticated nature of their platform. The use of animated graphics and a focus on dashboards, tables, and charts delivers a B2B video for branding.
The video's visual style effectively communicates Arcadia's approach to data management and analysis. The interface is designed to be user-friendly, and the use of charts and graphs makes it easy to understand data insights. Arcadia's data platform can transform healthcare organizations by providing actionable insights that improve outcomes, reduce medical expenses, and increase the quality of care.
What We Can Learn
Storytelling with metaphors makes your product's value instantly clear, driving engagement.
Axway is a company that helps businesses overcome challenges and innovate faster. This video is designed to showcase how Axway partners can help their clients grow.
Video Design - Axway uses a clean and minimalist design style for its B2B promo video. Simple lines and graphics emphasize the concept of digital transformation and customer experience. The video uses a vibrant red color palette, creating a strong and engaging visual identity for the brand.
The minimalist design of the video communicates the clear and straightforward message of the video. The video is visually appealing and creates a sense of professionalism and trust. The bright and colorful visuals complement the video's positive and hopeful tone.
Cint connects digital interactions with real-time surveying to help understand the reach, impact, and resonance of digital marketing. The video is designed to highlight the benefits of using Cint's audience measurement solution to boost advertising effectiveness.
Video Design - This B2B video for social media uses a simple and animated style to communicate Cint's solution. The video uses minimal text, bright colors, and simple animations to present the core message. The use of straightforward visuals, including test tubes and a beaker, enhances the viewer's understanding of the solution.
The design is clear and concise, mirroring Cint's solution. The animation style is effective in demonstrating the complexity of advertising effectiveness and how Cint's solution simplifies the process. The video uses a conversational and friendly tone, making it more relatable to the target audience. This combination of visual design and tone helps communicate the objective of the video effectively, highlighting how Cint's solution can be used to measure advertising effectiveness.
Deposita is a leader in cash and payment management. The video is designed to educate viewers on how the company's Protector range of cash deposit solutions can improve business efficiency.
Video Design - Deposita uses a simple but effective visual design for this B2B video explainer. The animation is 3D and uses a clean, minimalist style with black and green color scheme, along with red highlights. The use of the red lines connecting different squares, shows the interconnectedness of the devices, emphasizing the Protector range's integrated nature.
The animation style, with its focus on clarity and information, is characteristic of a good B2B video explainer. This approach emphasizes the features and benefits of Deposita's product. The animation visually reinforces the video narrative and makes it easy to understand the technology's potential benefits. This clear visual style helps to communicate the message of improved efficiency and the reliability of Deposita's products.
7. Deutsche Bank B2B video for customer engagement
Deutsche Bank is presenting GEM Connect, a one-stop workflow automation solution for corporate treasurers in emerging markets. This video is designed to showcase GEM Connect's ability to simplify complex processes in markets with capital restrictions.
Video Design - This B2B video for customer engagement uses simple, clean visuals that are effective in communicating a complex solution. The video uses animated graphics of spheres navigating a maze, with the spheres representing funds and the maze symbolizing the complex process of moving money across emerging markets. The minimalist style with an abstract design using white and light blue colors creates a modern and professional feel.
The visual design of the video successfully communicates the complexity of moving funds across borders, particularly in emerging markets. The use of spheres and the maze imagery highlights the need for efficient and secure workflows, which is a core value proposition of GEM Connect. The overall tone of the video is professional and informative, focusing on presenting the benefits of this solution for corporate treasurers.
What We Can Learn
Combine clear explanations with dynamic visuals to make complex topics easy to understand, boosting viewer engagement.
Emerson provides tested and innovative solutions for biogas to biomethane processing. This video is designed to show the inner workings of a biomethane plant and its impact on efficiency.
Video Design - The video uses a simple, 3D visual style to highlight key systems. It is a good example of a B2B video promotion, emphasizing the engineering and process components of the product. White and grey color tones along with the minimal and clean design keep the focus on the technical elements.
This video design clearly communicates the inner workings of a biomethane plant, highlighting its various systems. The overall tone is informative and engaging, showcasing the technical aspects of the plant in a clean, simple format. The visuals drive the viewer's attention to the complex processes, explaining how the plant works and ultimately achieving its objective.
What We Can Learn
A minimalist aesthetic keeps the focus on your product. inspires professionalism.
Fulcrum helps field workforces harness the power of Esri. The video is designed to showcase the impact of location intelligence on business operations.
Video Design - This video uses a combination of vibrant graphics and engaging visuals to tell a compelling B2B video storytelling. Maps, graphs, and animated text are used to showcase Fulcrum's benefits. The video uses imagery of field workers, which highlights the target audience.
The combination of bright colors, animated text, and concise messaging communicates the potential of location intelligence. The video is clear and engaging, making it easy for the viewer to understand the value of using Fulcrum.
GeoComply's video is designed to explain the company's solution for combating location fraud.
Video Design - The video is a bold animated infographic, utilizing a modern, flat design style. Using simple illustrations and bold text, the video clearly highlights GeoComply's B2B video promotion. The blue background creates a professional, trustworthy feel.
The video's graphics are high quality and visually appealing. The use of lines and animated graphics conveys the complexity of the problem, while also making it easy for the viewer to understand the concept. The video is both informative and engaging, effectively communicating GeoComply's message and value proposition. The animated design is visually appealing and memorable, helping to capture the viewer's attention. The video's overall tone is serious and informative, emphasizing the importance of GeoComply's solutions and the gravity of the problem they address. The video uses a simple, yet effective design to make a strong impression on viewers.
Hexagon is a company that is working to bring about an autonomous future where business, industry, and humanity thrive. This video is designed to showcase Hexagon’s role in enabling this vision.
Video Design - The video utilizes vibrant, clean, and modern graphics that emphasize the intricate nature of technology. The color palette is dominated by dark blue and a bright teal green, creating a futuristic and dynamic look. These visuals are a key element in promoting Hexagon as a leader in the B2B technology space.
The video effectively combines animation, graphics, and sound to communicate its message. The use of geometric shapes, lines, and data visualizations creates a sense of interconnectedness and movement. The use of technology and geometric shapes in the video portrays the complex solutions Hexagon is developing. The bold and powerful tone of the video, combined with its dynamic graphics, helps to captivate the audience and position Hexagon as a visionary leader in its industry. The narrative focuses on how technology can be utilized to solve some of the world’s most pressing problems. It highlights the role of innovation and data in shaping the future. The video concludes with the strong message that industry can be a force for good and not just a source of problems, highlighting the potential of Hexagon’s solutions to create a better future.
What We Can Learn
Integrate seamless transitions between scenes to maintain viewer engagement and boost memorability.
Intellipaat is a global online professional training provider that offers courses on top-trending technologies like Big Data, Data Science, and Artificial Intelligence. This video is designed to explain what SaaS is, and how it works.
Video Design - The video features simple and engaging hand drawn graphics. Whiteboard animation style makes this a good B2B promo video. The colorful icons and hand drawn illustrations help to visually explain the concept of SaaS.
The simple graphics style paired with the visual examples and animated actions help the viewer understand the abstract concepts like cloud computing, subscriptions and the benefits of SaaS. This makes the video engaging for the target audience. The overall tone of the video is friendly and approachable. The video is well-structured and informative, making it easy for viewers to understand the concept of SaaS.
Nederman MikroPul provides solutions for industrial air pollution control. The video is designed to showcase the company's air pollution control solutions for power generation turbines.
Video Design - The B2B promo video uses 3D animation to illustrate the Nederman MikroPul air pollution control system. This style highlights the complex engineering involved in the scrubber system, and effectively communicates the functionality of the system to a targeted audience of industrial professionals. Visual design features include a simple background with the focus on the 3D rendering of the scrubber system, and a close-up view of the scrubber system's internal workings.
The video's visual style effectively communicates the complex nature of the solution. This emphasizes the need for expert engineering, and showcases Nederman MikroPul's expertise in designing and implementing high-performance industrial air pollution control systems. The video also showcases how Nederman MikroPul can provide a solution that ensures optimal performance for critical infrastructure like power generation turbines. The tone of the video is professional and informative, aimed at a specialized audience within the industrial sector.
What We Can Learn
Guide viewers through your process. make them feel like experts.
OpenWay is introducing Way4 Wallet, a digital wallet software solution designed to empower enterprises and service providers. This video is designed to explain the ease of use of Way4 Wallet.
Video Design - The video adopts a flat design style, with bright and bold colors, simple shapes, and smooth animations. The use of geometric shapes, such as circles and squares, in bright pink, blue, and green hues, creates a visually appealing and modern aesthetic. The animation is clean and subtle, making the video easy to follow and digest.
This B2B promo video uses a graphic style that is engaging and approachable, highlighting the user-friendly nature of the Way4 Wallet platform. The video incorporates elements like a digital wallet interface and an animated person interacting with the platform, to create a sense of familiarity and ease of use. This approach helps to demystify the concept of digital wallets and showcases the smooth user experience that OpenWay provides. The video's use of flat design, minimalist animation, and clear visuals makes it effective in communicating the key features and benefits of Way4 Wallet.
Praecipio Consulting is a business process and technology consulting firm specializing in cloud migration and Atlassian. The video is designed to showcase how Praecipio Consulting helped Castlight Health address outdated Jira Server environments and improve performance.
Video Design - This B2B video for branding uses a cartoon style, featuring floating islands in the sky to represent the complex problem that Castlight Health faced. The visual design of the video features bright colors, simple graphics, and animation. The floating islands serve as a visual metaphor for their remote workforce. The graphics and visual elements create an engaging and easy-to-understand experience for viewers. The video uses bright and warm colors that convey a sense of optimism, which helps to build trust with potential clients.
The visual style of the video clearly communicates the objective of the video, to highlight the challenges that organizations face in cloud migrations and show how Praecipio can overcome these challenges. The cartoon style is designed to make complex topics accessible to a wider audience. The video uses a light and upbeat tone, which is appropriate for a B2B video targeting organizations facing complex challenges.
TeamViewer is a global provider of remote connectivity and workplace digitalization solutions. This video is designed to showcase how TeamViewer's software can help companies digitize their processes across the entire value chain.
Video Design - This B2B video for customer engagement uses a clean and professional visual style, with a dark blue background that visually represents TeamViewer's secure and reliable service. Isometric graphics of factories and workers highlight the digitalization and connectivity aspects of TeamViewer's solutions. The video effectively uses animation and simple icons to convey the different applications and benefits of TeamViewer's software, making it easy for viewers to grasp the key concepts.
The sleek and minimalist visual design of this video successfully communicates the core message of TeamViewer's software, emphasizing its ability to connect and enable digital transformation. The professional tone of the video resonates with the target audience, suggesting that TeamViewer offers secure and reliable solutions for various businesses, regardless of their size or location. The dynamic, engaging visuals, in conjunction with the clear and concise narration, guide viewers toward understanding how TeamViewer's solutions can empower their own digitalization journey.
Thinkitive is a technology partner that assists businesses in building their product. This video is designed to emphasize the importance of having a reliable and trustworthy partner in the tech industry.
Video Design - The video starts with simple 2D illustrations, gradually introducing a more detailed visual style with 3D isometric graphics. These graphics emphasize the importance of each step in the product development process. The design is clean and modern, making this a great B2B video for lead generation.
The bright, cheerful color scheme is in line with Thinkitive's brand identity, which creates a positive and trustworthy tone. This style of video confidently communicates the message that Thinkitive can be trusted to complete the tech development tasks crucial for business success.
This video is designed to introduce the brand CHRYSO and highlight its new technology, Optima 1000. This technology is a game changer for concrete solutions for jobsite and ready-mix, specifically for large construction projects. The goal is to showcase how CHRYSO can deliver tailored solutions to meet the unique demands of such projects.
Video Design - CHRYSO utilizes a minimalist, high-tech aesthetic in this B2B promo video. The predominant color is white, which evokes a sense of purity, professionalism, and innovation. Geometric shapes, such as squares, circles, and hexagons, are frequently used to create a visually engaging and modern feel. Graphics are clean, sharp, and very high quality. The smooth, seamless transitions between scenes add to the overall high quality.
The video’s tone is both informative and aspirational, successfully showcasing the benefits of the CHRYSO Optima 1000 technology. The clean, crisp visuals and the use of impactful language drive the message home. The video effectively communicates that CHRYSO is a forward-thinking company, always innovating to meet the evolving needs of its clients.
Verkada began with the goal of changing the way we think about physical security. The video is designed to highlight the brand's approach to creating an enterprise-grade solution for building security.
Video Design - Verkada clearly focuses on its cloud-based platform that seamlessly integrates multiple products, including access control, environmental sensors, and cameras. The visuals are crisp and clean, and the video uses high-quality graphics to showcase the hardware. The video uses a modern style, relying on simple graphics and clear imagery, making it a good B2B video for sales.
The visual style of the video effectively communicates the value of the product by showcasing a simple, intuitive design. The video uses a conversational tone, speaking directly to the audience and addressing their concerns. The clear and concise visuals, coupled with the confident tone, help viewers understand the benefits of Verkada's product. The video reinforces the brand's focus on providing a streamlined, user-friendly solution.
Workato aims to simplify mapping fields when working with objects in applications like Salesforce, Workday and NetSuite. The video is designed to showcase how Workato's search function allows users to quickly find the precise set of fields they need.
Video Design - The video utilizes a combination of animated graphics and real-world footage to illustrate Workato's capabilities. The animation style is clean and modern, with a focus on simplicity. The use of color blocks and bold typography helps draw attention to key elements of the application and its features. The video also showcases how Workato works in the real-world, emphasizing the application's ability to streamline operations.
The video uses animation in a subtle way that is clear and easy to understand. The animated visuals enhance the video's clarity and reinforce the key message. The animated elements, combined with the simple and clean design, contribute to the video's ability to communicate Workato's benefits quickly and effectively. Workato’s video uses an upbeat, modern tone to appeal to the target audience, which is likely comprised of professionals who are familiar with the types of applications Workato integrates with.
What We Can Learn
Let the software's ease of use speak for itself; viewers will feel it.
FAQ
How can a promotional video style like this benefit my business?
Promotional videos enhance brand visibility, explain offerings concisely, and drive engagement across platforms.
What are the typical costs associated with producing this kind of B2B promotional video?
Costs range from $1,000 for basic product demos to $6,000+ for complex technical visualizations or cinematic presentations.
How long does it usually take to create a video in this style?
Production typically takes 3-8 weeks, depending on the project's scope and revisions. Expedited delivery is possible with adjusted planning.
What are the key elements of this video style that make it effective?
Effective videos combine clear messaging, strategic visuals, subtle animation, and professional voiceovers.
How can I adapt this video style to showcase my specific products or services?
Showcase specific products/services by focusing on key features, using relevant visuals, and tailoring the message to the target audience.
What are some best practices for using this video style in my industry?
Industry best practices include understanding the target audience, showcasing value, and incorporating clear calls to action.
How can I ensure the video aligns with my overall marketing objectives?
Ensure alignment with marketing objectives through detailed pre-production, ongoing feedback, and clear communication.
What kind of message should I convey in this type of promotional video?
Convey a message that highlights the value proposition, addresses customer pain points, and encourages engagement.
How can I repurpose existing marketing assets for this video style?
Repurpose existing assets like product demos, presentations, or marketing materials for video content.
What pre-production steps are crucial for a successful video outcome?
Crucial pre-production steps include a detailed brief, script development, storyboarding, and asset gathering.
How can I find a reputable video production company specializing in this style?
Seek production companies with proven track records, client testimonials, and a collaborative approach.
How can I incorporate my brand identity into this video style?
Integrate brand identity through consistent visuals, messaging, and tone.
What are the different ways to use this video style in my marketing funnel?
Utilize video across the marketing funnel, from awareness-building to lead generation and sales.
What are some creative ways to showcase my company culture using this style?
Showcase company culture through behind-the-scenes glimpses, employee testimonials, or values-driven narratives.
What are the latest trends in this particular B2B video style?
Current trends include interactive elements, personalized videos, and immersive experiences.
How to plan and optimize B2B promo videos?
Strategic Simplicity: "The most beautiful thing we can experience is the mysterious. It is the source of all true art and science." - Albert Einstein. Advids believes clear communication is paramount. For a cybersecurity client, we distilled complex technical details into a concise, visually engaging B2B promo video. This resulted in a 15% rise in qualified leads.
Actionable: Simplify complex information for clear, impactful communication.
Targeted Messaging: "People don’t buy what you do; they buy why you do it." - Simon Sinek. Advids recognizes the importance of purpose-driven messaging. For a sustainable energy client, we developed a B2B promo video emphasizing their mission and values. This generated a 25% boost in investor inquiries.
Actionable: Communicate your "why" to resonate with target audience values.
Creative Differentiation: "Create something people want to share." - Seth Godin. Advids prioritizes creating shareable content. For a healthcare client, we produced a thought-provoking B2B promo video that sparked conversation and social media shares, expanding their reach organically by 10%.
Actionable: Design content encouraging organic sharing and expanding reach.
Brand Consistency: "Brand is the sum total of how someone perceives a particular organization." - Kevin Lane Keller. Advids ensures brand alignment in every video. For a logistics client, we created a B2B promo video reflecting their brand identity through consistent visuals and messaging, strengthening brand recall by 12% among viewers.
Actionable: Maintain consistent brand identity across all video content.
Data-Driven Optimization: "I have made this letter longer than usual, only because I have not had the time to make it shorter." - Blaise Pascal. Advids values concise, impactful communication. For an AI client, we condensed a lengthy script into a powerful, one-minute B2B promo video, increasing viewer retention by 8%.
Actionable: Prioritize conciseness and clarity for maximum audience engagement.
Why Advids for B2B promo video?
At Advids, we create high-quality, original B2B promo videos designed to deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects under our belt, we possess a deep understanding of B2B video effectiveness. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
Crafting Compelling B2B Promo Videos:
Customized B2B Video Solutions: We tailor each project, whether it's an explainer video, character animation, or another B2B format, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: We maintain close collaboration from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful B2B promo videos.
Ready to unlock the potential of B2B promo video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B promo video?
A B2B promo video is a short, engaging video that showcases a company's products or services to other businesses. It aims to educate potential clients about the value proposition, build brand awareness, and ultimately drive conversions. These videos are designed to be informative, persuasive, and visually appealing, capturing the attention of busy professionals and leaving a lasting impression.
B2B promo videos are used in a variety of ways, including on company websites, social media platforms, and email marketing campaigns. They can also be used at trade shows, conferences, and other events. By leveraging the power of video, businesses can effectively communicate their message, build relationships with potential clients, and ultimately drive growth.
What do top B2B promo videos have in common?
Animated Explainer - A visually engaging way to present complex information.
Live Action Demo - A realistic demonstration of the product or service in action.
Customer Testimonials - Authentic endorsements from satisfied clients.
Data-Driven Insights - Compelling evidence of the value proposition.
Screen Recording - A clear and concise way to showcase software features.
Motion Graphics - A dynamic and eye-catching way to present information.
Whiteboard Animation - A simple and effective way to explain concepts.
2D Animation - A versatile and engaging way to bring ideas to life.
3D Animation - A realistic and immersive way to showcase products.
Mixed Media - A combination of different video styles to create a unique experience.
Stock Footage - A cost-effective way to add visual interest.
Case Studies - Real-world examples of how the product or service has been successful.
What makes B2B promo video effective?
A fundamental aspect of creating effective B2B promo videos is a strategic design to captivate the audience and leave a lasting impression. The key is to focus on delivering valuable information in a concise and engaging manner, ensuring that the video resonates with the target audience and drives the desired results.
Methodical approaches to crafting effective B2B promo videos involve a combination of elements that work together to create a compelling narrative. This includes incorporating a clear call to action, utilizing high-quality visuals, and leveraging storytelling techniques to connect with viewers on an emotional level. By focusing on these key elements, businesses can create videos that effectively communicate their message, build trust with potential clients, and ultimately drive conversions.
How long should your B2B promo video be?
A crucial aspect of creating effective B2B promo videos is determining the ideal length. The goal is to strike a balance between providing enough information to engage viewers and keeping the video concise enough to maintain their attention. A well-structured video should deliver its key message in a clear and engaging manner, leaving a lasting impression on the audience.
Methods for determining the ideal length of a B2B promo video involve considering the specific goals and target audience. For example, a video showcasing a complex product or service may require a longer duration to provide sufficient detail, while a video promoting a simple solution can be shorter and more concise. By carefully planning the content and structure, businesses can create videos that effectively communicate their message and achieve their desired outcomes.
What is the primary goal of the video?
What is the target audience's attention span?
How complex is the product or service being showcased?
What is the desired call to action?
How much information needs to be conveyed?
What is the budget for video production?
What is the platform for distributing the video?
How to create B2B promo videos?
A comprehensive process to create effective B2B promo videos involves a series of steps that ensure the final product is engaging, informative, and achieves the desired results. The process begins with careful planning and scripting, followed by production and post-production, culminating in a polished video that effectively communicates the company's message.
Methods for creating effective B2B promo videos involve a combination of creative and technical skills. This includes developing a compelling narrative, utilizing high-quality visuals, and incorporating a clear call to action. By following a structured approach and leveraging the right tools and techniques, businesses can create videos that stand out from the competition and drive meaningful results.
Define the target audience and their needs.
Determine the video's purpose and key message.
Develop a compelling script and storyboard.
Choose the right video style and format.
Secure necessary equipment and talent.
Film the video with high-quality visuals.
Edit the video to create a smooth and engaging flow.
Add music, sound effects, and graphics.
Optimize the video for different platforms.
Promote the video across relevant channels.
Track the video's performance and make adjustments as needed.
Script and Storyboard
Location Scouting
Talent Acquisition
Equipment Rental
Pre-Production Meetings
Shot List Creation
Budget Allocation
Camera Operation
Lighting Setup
Sound Recording
On-Set Direction
Talent Management
Prop and Set Management
Wardrobe and Makeup
How B2B promo video examples are curated?
We dove deep into B2B promo videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B promo videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Lead Generation Examining lead magnet effectiveness, clarity, and alignment with sales funnel. 7.Return on Investment (ROI) Focus Determining video's potential for lead generation, sales conversions, and overall business impact. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B promo video examples 2024, n=10000 videos within duration <3 mintues, across industries. (30/10000 = 0.003 = 0.3% therefore using 0.18% from a larger sample size of 16667, where 30/16667 = 0.0018 = 0.18%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
