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Published: January 2, 2025

How Much Does Minimal Explainer Video Production Cost In 2025?

On average, explainer video pricing can range from $1,500 and $7,000, with initial cost estimates as low as $1,100. We've found that many popular video styles like whiteboard animation, 2D animation, and motion graphics, are typically priced within this range; however, motion graphics videos often have a tighter average cost range of $2,000 and $3,000 and a quicker 2 to 4 week production timeline.
Minimal Explainer Video
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Minimal Explainer Video Pricing

  • Advids Expertise
    • 48 award-winning creative team members specializing in whiteboard, 2D and motion graphics.
    • Full-service video production for impactful marketing, delivering high-quality, engaging videos.
    • Custom design for unique videos, leveraging our deep video expertise.
  • What Sets Advids Apart

    Our team is ready to help you achieve your marketing goals with impactful minimal explainer videos.

    • Compelling Storytelling: Crafting engaging narratives that resonate with your target audience.
    • Visual Design: Creating impactful visuals and animations that capture attention.
    • Strategic Messaging: Developing persuasive calls-to-action that drive conversions.
    • Expert Animation: Bringing your vision to life with smooth, professional motion graphics.

 

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Key Takeaways

  • 83% of businesses are happy with the return on investment (ROI) they receive from videos.
  • 37% of businesses use a data-driven strategy for their videos.
  • 62% of businesses plan to increase spending on lead generation videos in 2025.
  • 18% of businesses are willing to experiment with new video formats
  • 49% of businesses say they're currently using, or are open to using, a video production agency for production

Factors

What factors influence the cost of minimal explainer video creation?

Understanding the factors that influence minimal explainer video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, enabling you to plan effectively and maximize your investment.

Primary Factors


1. Video Length: A concise 60-second minimal explainer video, ideal for grabbing attention on social media, will typically be more affordable than a longer, more in-depth piece.
2. Video Design Complexity: A minimal explainer video featuring intricate Flat Illustration + Motion will likely have a higher price tag than one using simpler Abstract Shapes + Motion.
3. Video Production Scope: A minimal explainer video requiring extensive pre-production planning, like a Live Action + App Overlay, will generally cost more than one with a simpler setup.

Secondary Factors

4. Scriptwriting & Storyboarding: A meticulously crafted script and detailed storyboard for your minimal explainer video, crucial for conveying complex ideas clearly, can influence the overall cost.
5. Number of Revisions: Opting for unlimited revisions for your minimal explainer video, ensuring your complete satisfaction with the final product, can sometimes save money in the long run.
6. Voice-over Talent Selection & Direction: Choosing a professional voice-over artist for your minimal explainer video, adding a touch of authority and enhancing engagement, can impact the overall budget.

How to optimize minimal explainer video creation budget?

Managing your minimal explainer video budget requires a strategic approach. Considering the 6 factors outlined above can impact the cost by as much as 40%. Remember, 83% of businesses see a positive ROI from explainer videos, making a well-planned budget essential. Ready to start?

Our simple budgeting guidelines are:

Define Must-Haves: Prioritize essential elements for your minimal explainer video, like a clear message and engaging visuals. What's truly essential?
Collaborate Early: Engage your chosen video production agency early to discuss your vision and budget for your minimal explainer video. Why wait?
Explore Formats: Consider cost-effective formats like Simple Line Animation for your minimal explainer video, balancing quality and affordability. Which format fits best?

How to get exact budget for your minimal explainer video production?

Securing an accurate budget requires proactive communication and a clear understanding of your needs. Here's how to navigate the process effectively:

Start by sharing 1-2 reference videos that resonate with your vision for your minimal explainer video. Clearly outline your objectives and provide a brief overview of your desired video content. This sets the stage for a productive discussion with potential production partners.

Detailed Scope: Request a comprehensive scope of work outlining all deliverables for your minimal explainer video, including milestones, payment terms, revision flexibility, and future update options. This ensures transparency and avoids surprises.
Premium Extras: Inquire about any premium extras included in the package for your minimal explainer video, such as expedited delivery or additional file formats. These can add value and can affect the cost.
Client Input: Clarify the level of creative input expected from you for your minimal explainer video. Understanding your role in the process ensures a smooth collaboration.
Negotiate & Partner: Don't hesitate to ask for a special price for your minimal explainer video, especially if you anticipate a long-term partnership. This can save money and foster a strong working relationship. 18% of businesses are open to experimenting with new video formats, so leverage this to negotiate effectively.
Leverage Discounts: Explore potential discounts offered by the agency for your minimal explainer video, such as early booking or bulk production deals. These can significantly reduce your overall expenses.
Clear Communication: Maintain open communication with the agency throughout the process, addressing any questions or concerns promptly. This ensures your minimal explainer video aligns perfectly with your vision. What are your communication preferences?


By following these steps, you can obtain an accurate budget for your minimal explainer video production, setting your project up for success. Ready to take the next step?

Overall average cost of minimal explainer video

The average cost of a 60-second minimal explainer video is $3,075, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,400 and $7,800, balancing quality, customization, and value.
  • Geographical spending on minimal video production -

  • US-based companies spend average of $6,350 for 60 seconds
  • European companies spend average of $4,100 for 60 seconds
  • Asian companies spend average of $1,850 for 60 seconds
  • Companies types and their video production budgets -

  • For startups and SMB businesses, a budget of $1,100 to $3,400 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,600 to $4,000 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,500 to $7,800 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of minimal explainer videos at a discounted price of 28% to 33% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Minimal Explainer Video Pricing List

    Choosing the right minimal explainer video style is crucial for effectively conveying your message. We'll explore ten popular minimal explainer video styles, outlining their uses, ideal lengths, typical elements, production timelines, and estimated costs to help you make informed decisions.

    Below is average per minute pricing

    1. Icon Animation Pricing: $1,500 - $2,000
    Use Cases: Product demos, Software tutorials, App features
    Ideal Length: 15 seconds, 30 seconds
    Video Elements: Animated icons, Text animations, Transitions
    Production Timeline: 1-2 weeks

    2. Typographic Animation Pricing: $1,700 - $2,500
    Use Cases: Brand storytelling, Event promotion, Quote reveals
    Ideal Length: 15 seconds, 30 seconds
    Video Elements: Kinetic typography, Dynamic text, Background music
    Production Timeline: 1-2 weeks

    3. Simple Line Animation Pricing: $2,000 - $3,000
    Use Cases: Process explanations, Data visualization, Concept overviews
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Line art, Basic animation, Minimal color palettes
    Production Timeline: 2-3 weeks

    4. Whiteboard Explainer Pricing: $2,500 - $4,000
    Use Cases: Onboarding, Feature highlight, Problem/solution
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays
    Production Timeline: 2-3 weeks

    5. Minimalist 2D Animation Pricing: $3,000 - $5,000
    Use Cases: Product showcases, Service overviews, Brand intros
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Flat design, Character animation, Backgrounds
    Production Timeline: 3-4 weeks

    6. Flat Illustration + Motion Pricing: $3,500 - $5,500
    Use Cases: Website explainer, Educational content, Social media ads
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: 2D illustrations, Animated scenes, Transitions
    Production Timeline: 3-4 weeks

    7. Geometric Shapes + Motion Pricing: $4,000 - $6,000
    Use Cases: Abstract concepts, Visual storytelling, Music visualization
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Shape animations, Dynamic transitions, Sound design
    Production Timeline: 4-5 weeks

    8. Hand-Drawn Animation Pricing: $4,500 - $6,500
    Use Cases: Personalized messages, Storytelling, Artistic expression
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Custom illustrations, Frame-by-frame animation, Unique style
    Production Timeline: 4-5 weeks

    9. Paper Cutout Animation Pricing: $5,000 - $7,000
    Use Cases: Unique brand stories, Product launches, Creative campaigns
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Layered paper, Stop-motion animation, Textured backgrounds
    Production Timeline: 5-6 weeks

    10. Live Action + App Overlay Pricing: $5,500 - $7,000
    Use Cases: App demonstrations, User tutorials, Software walkthroughs
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: Screen recordings, Live footage, Animated overlays
    Production Timeline: 6-8 weeks

    How much does minimal explainer video production cost?

    Wondering how much a top-notch minimal explainer video will cost? In our experience, minimal explainer video production typically ranges from $1,500 to $7,000, with starting costs as low as $1,100. A radical thought: quality doesn't always demand exorbitant prices. Smart budgeting and format selection can yield stunning results without breaking the bank. Powerful statement: Striking the right balance between quality and affordability is key. Choosing the right format, like Simple Line Animation, depends on your message and budget. This style effectively conveys complex ideas simply, and often includes scriptwriting, voiceovers, music licensing, and revisions. Many production companies offer tiered packages—basic, standard, and premium—to suit various needs and budgets. Remember, 83% of businesses report a positive ROI from explainer videos. Costs vary based on video length, complexity, and post-production needs. A 30-second video, perfect for social media, might be more cost-effective than a longer one. Custom production means your video is uniquely crafted to your brand, unlike generic templates. This tailored approach can significantly boost your returns.

    How does minimal explainer video creation pricing work?

    comparing quotes can be tricky. Don't just look at the bottom line; evaluate expertise. A higher price might reflect a more experienced team and superior production quality. One often overlooked factor is the value of revisions. Unlimited revisions can save you money and headaches down the road. Approach pricing strategically, aligning your video goals with your budget. If your goal is brand awareness, a shorter, impactful Icon Animation video might be the most cost-effective solution. This style uses animated icons to tell your story, engaging viewers quickly. By focusing on value and aligning your goals with the right format and production partner, you can maximize your video investment.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom minimal explainer video creation?

    For truly custom minimal explainer video creation, consider Hand-Drawn Animation. This style, with its unique artistic touch, requires significant effort and expertise. Hand-drawn animation, while on the higher end of the pricing spectrum, offers unparalleled creative freedom. We estimate the cost for this style to range from $5,500 to $7,000. Opt for this level of customization when you need a truly distinctive video that stands out from the crowd and deeply resonates with your audience. It's an investment that can pay off handsomely in terms of brand memorability and engagement.

    What is the estimated cost range for a 60 seconds minimal explainer video?

    A 60-second minimal explainer video typically costs between $1,500 and $7,000. Negotiate strategically to get more value. Maximize your 60 seconds by requesting deliverables like versions with different calls to action, various aspect ratios, and raw files. This allows for flexible deployment and A/B testing. Consider a minimalist 2D animation style for a clean, modern look. This style uses simple shapes and movements to explain complex concepts effectively. By focusing on clear messaging and leveraging these additional assets, you can amplify your video's impact and drive better results.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Minimal Explainer Video production agency?

    Are you concerned about finding the sweet spot between cost and quality? In our experience, hiring a professional Minimal Explainer Video production agency typically falls between $3,500 and $5,500. A radical thought: view this not as an expense, but as an investment in a long-term content solution partner. Thoroughly review agency portfolios and Google Reviews to gauge their expertise. Comparing proposals from at least three agencies ensures you're getting the best value. Shortlist based on cost, quality, responsiveness, and creative synergy. This strategic approach helps you find the perfect partner for your video needs, maximizing your return on investment. A key benefit of working with an agency is their ability to handle the entire production process, from concept to completion, freeing up your time and resources.

    How much does freelancers cost to create Minimal Explainer Videos?

    Is finding a budget-friendly option a top priority? Freelancers can be 30% to 70% cheaper than agencies, often charging between $1,050 and $2,450 for a Minimal Explainer Video. If you choose this route, prioritize freelancers with proven experience and strong project management skills. While cost-effective, freelancers might lack the comprehensive pre-production research and collaborative team dynamics of an agency. They typically charge hourly rates, which can vary significantly based on experience and location. In our experience, clear communication and well-defined milestones are crucial for successful freelancer collaborations. This approach helps ensure your project stays on track and within budget.

    How much does DIY cost to create Minimal Explainer Videos and their limitations?

    Curious about creating your own Minimal Explainer Videos? While we generally recommend professional production, DIY platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Your success hinges on finding the right template and crafting a compelling narrative. Leverage AI content research tools for scriptwriting, focusing on a clear message rather than relying solely on text-to-video prompts. Test your DIY video with a small audience first to gather feedback on quality and engagement. While DIY can be budget-friendly, it often requires significant time investment and may lack the polish and expertise of professional production. In our experience, DIY is best suited for simple videos with limited animation needs.

    FAQs about minimal explainer video production costs

    Get answers to common questions about the cost of minimal explainer video production below!

    How much does minimal explainer videos creation cost in 2025?

    On average, minimal explainer videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher minimal explainer videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (27% of respondents) think cost increase does not guarantee a great output always for minimal explainer video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 27%
    Low Price can get High Quality 5%

    What budgets should be allocated for minimal explainer videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating minimal explainer video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 70.03%
    More than $10,000 10.00%

    What are the key factors that influence the pricing of a minimal explainer video?

    Key pricing factors include video length, animation complexity, voiceover talent, scriptwriting, and revisions. A detailed script and clear brief can help control costs.

    What is a reasonable budget to allocate for a high-quality minimal explainer video from a freelancer?

    A reasonable budget for a freelancer is between $500 and $2000. This allows for decent quality without breaking the bank, depending on complexity.

    How much does a longer minimal explainer video cost compared to a shorter one?

    Longer videos generally cost more due to increased production time for animation, voiceover, and editing. Plan your script concisely.

    Are there ways to lower the cost when working with a minimal explainer video production agency?

    To lower agency costs, consider providing a detailed script, pre-recorded voiceover, or using stock music and sound effects. Negotiate packages.

    What is the typical price range for a minimal explainer video with basic animation and no voiceover?

    A basic minimal explainer video without voiceover can range from the lower end of freelancer pricing to the lower end of agency pricing.

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