Video Creation Service

20 Inspiring Animated Promotional Videos For B2B Growth

Orko Roy
Last updated
Apr. 19, 2025

Get ready to be inspired by these 20 examples of animated videos that are redefining excellence in the business-to-business sector. Animated videos have moved beyond being just a trend; they are now essential for business-to-business expansion. In today's dynamic business environment, grabbing attention and enhancing conversions demands cutting-edge marketing approaches. This article reveals 20 inspiring examples of animated videos that are changing how organizations engage with their audience, attract potential customers, and strengthen brand recognition.

Video's role in modern marketing:

Videos on a website can increase the average time spent on a page by 88%.
93% of businesses rate video as an important part of their marketing strategy.

Explore how these videos utilize narrative techniques, clarify intricate information, and ultimately deliver significant returns on investment. Learn from leading examples and realize the power of animation for your marketing strategy. Within this collection, you'll find 30 B2B promotional video examples that showcase diverse styles and objectives.

B2B promotional video Examples

1. ABLOY

Video Thumbnail


Duration : 44 seconds

ABLOY's impressive B2B promotional video immediately grabs attention with its clear demonstration of product functionality. The video expertly showcases the product's ease of use and reliability, effectively communicating its value to potential business clients.

Its concise approach and focus on practical applications are highly effective. The video avoids technical jargon, making the information easily digestible for a wide audience. This direct communication ensures the message resonates powerfully, leaving a lasting positive impression.


2. ACCIONA B2B animated video

Video Thumbnail


Duration : 1 minute and 21 seconds

Powerful visuals instantly captivate, highlighting ACCIONA's dedication to B2B video branding. The narrative's precision conveys intricate details with remarkable efficiency.

The video's brisk pace maintains viewer interest without sacrificing clarity. The elegant design perfectly embodies the brand's identity, showcasing a dynamic use of color and motion.


3. KI-Campus B2B animated video

Video Thumbnail


Duration : 1 minute and 51 seconds

Intriguing visuals and a fast pace immediately draw you in. This B2B promotional video expertly communicates complex information concisely. The narrative arc is compelling, making the information memorable.

The clear call to action leaves viewers knowing what to do next. The polished aesthetic reflects well on the KI-Campus brand. The video's effectiveness lies in its ability to convey information in a digestible and engaging way.


4. Aliaxis B2B animated video

Video Thumbnail


Duration : 36 seconds

Aliaxis's compelling visuals immediately grab attention. The B2B promotional video expertly demonstrates product features, making complex information accessible. The clear and concise narrative maintains viewer engagement.

Strategic visual choices enhance understanding. The video's pacing is perfect, neither too fast nor too slow. This is a highly effective example of a B2B promotional video, showcasing the product's value proposition.


5. AUMA B2B Motion Graphics Video

Video Thumbnail


Duration : 1 minute and 38 seconds

Intriguing visuals propel this B2B animated video, showcasing the TIGRON actuator's strength in hazardous settings. The clever use of a tiger as a visual metaphor effectively communicates the product's resilience, while detailed animations highlight key features for industrial professionals.

AUMA's clear communication of technical specifications, via concise text overlays and dynamic camera angles, ensures complex information is easily understood. The video's pacing is excellent, maintaining viewer engagement. This is a compelling example of effective product demonstration.


6. Blumira B2B Animated Marketing Video

Video Thumbnail


Duration : 1 minute and 21 seconds

Cybersecurity solutions are often complex, but Blumira's B2B promotional video simplifies the message. The video's use of clear visuals and concise animations effectively communicates the platform's core features to IT professionals and security managers. Its focus on rapid deployment and prioritized findings directly addresses common industry challenges.

Blumira's three-step response process, including automatic threat blocking and expert consultation, is clearly illustrated. The manager dashboard, showcasing real-time data and logs, highlights the platform's ease of use. This approach makes a strong case for Blumira as an effective and accessible security solution.


What We Can Learn

Integrate a compelling call to action, prompting viewers to learn more.


7. Bread Financial B2B promotional video

Video Thumbnail


Duration : 1 minute and 53 seconds

Compelling visuals highlight this B2B animated video. The animation style is clean and modern, effectively conveying complex financial concepts. The video showcases how Bread Financial simplifies processes, a benefit clearly communicated to its target audience of small business owners.

The concise storytelling and engaging visuals make the video memorable and impactful. The video's pacing is excellent, maintaining viewer interest without feeling rushed. It's a great example of how to effectively communicate complex information in a short, engaging format.


8. Buffer B2B promotional video

Video Thumbnail


Duration : 1 minute and 17 seconds

Clever visuals powered this B2B animated video. The animation style was clean and modern, making complex ideas accessible. Concise messaging ensured viewers quickly grasped key information, saving time and resources.

The pacing was excellent, keeping viewers engaged. The video's structure was logical and easy to follow, making it a valuable resource. This approach is a great example of a compelling and informative B2B animated video.


9. Chainalysis B2B promotional video

Video Thumbnail



Fatal error: Uncaught Exception: Unknown or bad format () in /home/wwwroot/advids.co/blog/index.php:1017 Stack trace: #0 /home/wwwroot/advids.co/blog/index.php(1017): DateInterval->__construct() #1 {main} thrown in /home/wwwroot/advids.co/blog/index.php on line 1017