Have you ever wished you could make your brand's message unforgettable? I am here today to show you how. In this article, what we'll explore is the remarkable power of animation in B2B marketing. We've curated 30 impactful examples of animated promotional videos that demonstrate how visual storytelling can captivate your audience, drive conversions, and ultimately, fuel your business growth. Our analysis will reveal the undeniable impact of these videos, so let's get started.
An estimated 91% of businesses are using video marketing in 2023.
96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media.
These numbers highlight the effectiveness and widespread adoption of video marketing, especially shorter formats. 2D explainer videos, with their concise and engaging nature, perfectly align with these trends, offering a high ROI and resonating with today's audience. We've curated 30 Impactful Animated B2B promotional video examples that immediately commanded our attention and generated excitement.
Aliaxis is a company providing solutions for water, gas, and H2 house connections. This video is designed to promote their RED SNAP product and highlight its benefits for faster and safer installations.
Video Design - This B2B video production uses 3D animated visuals to showcase the product features. The video opens with a close-up of the product, highlighting the red lever and the FRIATEC logo, creating a strong visual impression. The 3D animations are used to visualize the components of the product, emphasizing its internal workings. The video uses clear and concise graphics to explain the concept of open wire technology and nature-inspired design.
The visual style of the video is clean, simple, and informative. It relies on well-lit, high-resolution graphics with a minimalist, modern design that effectively communicates the product's benefits. This helps to establish a professional and trustworthy tone, appealing to the target audience of plumbers, contractors, and other industry professionals. The video's narrative focuses on the product's ease of use, safety, and efficiency, appealing to the practicality and expertise of the intended audience. The use of animated elements adds visual appeal, while keeping the overall aesthetic sleek and modern.
Arctic Wolf Cloud Detection and Response is a security solution that helps protect businesses from threats in the cloud. The video is designed to show how the solution protects companies from cyber threats like account compromise, ransomware, and suspicious resource usage.
Video Design - The video uses bright animated graphics to highlight the dangers of cyber threats and how Arctic Wolf Cloud Detection and Response can protect businesses. The design is visually appealing, keeping the viewer engaged with the video. The graphic design style is simple and modern, appropriate for a B2B Marketing Video.
The visual style of the video is able to communicate the objective by showing the threats and how Arctic Wolf's solution can help protect businesses. The video effectively highlights the need for a holistic view of cloud security. The tone is serious and informative, but not overly technical, making it easily digestible for a variety of audiences.
Axis Communications is a global leader in network video. This video is designed to showcase their Technology Integration Partner program and its ability to help businesses plan, build and release software and hardware solutions.
Video Design - The video uses a simple and clean animated style, with a focus on line art and bright color palettes, this is a common approach used in B2B video marketing, it highlights the company's focus on quality and reliability. The visual style is clean, contemporary, and easily understood, with a focus on simple line drawings and vibrant colors, creating a visual identity that is both professional and engaging.
The video effectively communicates its objective through its consistent use of simple, yet powerful, animation and visual metaphors that effectively convey the advantages of the program. The animation, graphics and visual elements that make up the video are not overly complicated or distracting, allowing the viewer to focus on the important aspects of the message. The video's tone is positive and encouraging, conveying a message of collaboration and support.
What We Can Learn
A minimalist design with clear text makes your message memorable and easy to understand.
Axis Communications is a company that develops smart and strong technology, and this video is designed to convey their commitment to customer success.
Video Design - The video employs a minimalist design style with a light gray background, simple white text, and a bright yellow circle that acts as a visual indicator, making it a great B2B video animation. Yellow and black contrast to highlight the key benefits of the product. The visual aesthetic is clean, modern, and professional, which reflects the company's commitment to providing high-quality solutions.
The video's design effectively communicates the objective through a series of simple graphics and text, highlighting the company's commitment to customer success. The tone is confident and optimistic, reassuring viewers that Axis is a reliable partner for their business needs. The bright yellow color adds a touch of vibrancy and energy, making the video engaging for the target audience of businesses.
Axway Amplify helps businesses manage the complexity of APIs. The video is designed to highlight the value of the platform in overcoming API challenges.
Video Design - Axway uses a clean and modern design aesthetic in their B2B video animation. Simple, flat shapes and line art are utilized throughout the video. This minimalist style allows for clear communication of concepts and makes it easy for viewers to focus on the information being presented.
The video uses a strong visual metaphor. It begins with a progress bar that is only partially filled, signifying the hurdles that companies face with API complexity. As the video unfolds, it demonstrates how Axway Amplify can help businesses overcome these challenges. The video incorporates simple animations of icons and shapes to illustrate the benefits of the platform. This makes the video both engaging and educational. The combination of a bold color palette and clear visuals helps to establish Axway's brand. The video's overall tone is professional and informative. The visual style and animation choices work well with the subject matter to clearly communicate the goals and benefits of Axway Amplify. The video effectively conveys the message of simplifying API management and empowers viewers to take action by visiting the Axway website for more information.
Blumira is a cybersecurity platform that simplifies threat detection and response for medium-sized businesses. This video is designed to showcase how Blumira's platform makes security accessible and affordable, particularly for organizations operating in hybrid environments.
Video Design - This animated B2B video storytelling uses a minimalist and clean design style that prioritizes visual clarity. The graphics are simple and easily understandable, featuring bold colors, geometric shapes, and icons that effectively represent various security concepts. The animation is smooth and visually engaging, using transitions that guide the viewer's attention.
Blumira’s security platform is presented as a solution for managing complex security operations. The video highlights the platform's key features, such as preconfigured detection and response, automated threat prevention, and 24/7 SecOps support. The video’s tone is confident and informative, demonstrating Blumira’s expertise in cybersecurity and its ability to address the needs of medium-sized businesses. The visual style effectively communicates the platform’s benefits, making the technology understandable and appealing to its target audience.
Bohler is a company that provides tool steels for the automotive industry. This video is designed to showcase the different applications of Bohler's tool steels in automotive e-mobility.
Video Design - This animated B2B video uses a simple yet effective design approach, emphasizing the various applications of tool steels in an electric car. The graphics are clean and sharp, making the key elements - steel rims, car body parts, bolts, and screws stand out. The use of light grey background creates a professional feel that is consistent with the brand.
The video highlights the numerous applications of tool steels in a modern electric car by using a transparent car model that allows the viewers to visualize the various components made from these steels. Each component is highlighted sequentially and is accompanied by a brief description of its purpose. This approach creates a clear and engaging visual narrative that underscores the importance of tool steels in the automotive industry. The video ends with a call to action, inviting the viewers to learn more about Bohler's automotive solutions. The overall tone of the video is informative and confident, effectively conveying the expertise and innovation of Bohler.
What We Can Learn
Subtle branding builds trust. let your product's quality speak for itself.
Brightcove creates streaming technology solutions for businesses and media leaders. The video is designed to promote their streaming-focused partner solution.
Video Design - Brightcove uses a vibrant color palette and dynamic graphics to create a visually engaging and informative video. B2B Video Marketing relies on trust and clarity, and the animation style uses simple, clean shapes and minimal text. The use of abstract shapes helps to create a modern and professional tone.
The video uses an energetic, fast-paced style that captures attention and highlights the speed and agility of Brightcove’s technology. The video also features diverse talent and portrays a positive and collaborative tone, further emphasizing how Brightcove helps companies connect with audiences across the world.
What We Can Learn
Demonstrate your product's ease of use with simple, relatable animations.
CELO Fixings is a manufacturer that focuses on designing and creating energy-efficient fixing solutions that help save time. This video is designed to showcase the benefits of using CELO Fixings products, specifically the IPS 80 self-drilling insulation screw, for installing insulation panels on external facades.
Video Design - The video uses a clean and minimalist style, common in B2B video content. It features simple, high-quality graphics that clearly demonstrate the product's functionality and benefits. The use of 3D animations allows for detailed visuals of the insulation screw, highlighting its thermal separation, sealing, and load-bearing capabilities. The animation is accompanied by a clear and concise voiceover that explains the features and benefits of the IPS 80 screw, using simple language that is easy to understand.
The minimalist style and clear graphics of the video communicate CELO Fixings' commitment to providing high-quality, efficient solutions for professionals. The overall tone of the video is informative and professional, reflecting the brand's focus on delivering reliable and effective products for the construction industry.
Chatham House is a think tank that produces educational content about cybersecurity, global affairs, and international security. This video is designed to explain the importance of cyber capacity-building in maintaining international peace and stability in cyberspace.
Video Design - This B2B Animated Video features simple, bright graphics. The primary color palette is a solid, light blue that contrasts with the white text. The graphics are bold and minimalist, with a heavy reliance on icons and symbols that represent the topic.
The video uses a combination of flat illustrations and animations to emphasize important points. The clean design and well-chosen animations make the information easy to understand and engaging for the viewers. The overall tone of the video is neutral, educational, and informational. The animation style and visual elements effectively drive home the message that cyber capacity-building is important for creating a safe and stable cyberspace. The graphics are simple but effective, making the video accessible to a wide audience without being overly technical or complicated.
Digital Realty is a global data center platform that provides critical infrastructure for businesses. The video is designed to showcase Digital Realty’s global reach and expertise in connecting digital communities.
Video Design - Digital Realty effectively employs a visually compelling B2B video branding style. The video uses a combination of 3D animation and CGI to create a futuristic and sophisticated look. The use of bright, saturated colors, particularly blue, creates a sense of energy and innovation. The video utilizes a fast-paced montage of imagery, including interconnected digital circuits, data centers, and a map of the globe. The choice of animation style effectively portrays the interconnectedness of Digital Realty’s global data center network.
The video’s visual design is highly effective in communicating the company's core message. The fast-paced editing creates a sense of urgency and excitement, which is reinforced by the use of dramatic music and sound effects. The combination of these elements helps to generate interest and drive viewers to learn more about Digital Realty’s data center services. The video's overall tone is one of confidence, competence, and innovation, which reflects Digital Realty’s position as a leader in the data center industry.
CHRYSO is a company that specializes in developing superplasticizers for concrete, which are used in major construction projects. The video is designed to introduce CHRYSO Optima 1000 technology, a new breakthrough superplasticizer that offers high performance benefits.
Video Design - The video showcases a sleek and modern design aesthetic. The use of white and gray color palettes combined with geometric shapes create a minimalist visual style that is both engaging and sophisticated. Animated B2B promotional videos like this effectively communicate complex ideas in a clear and concise way. The use of motion graphics and transitions, like the flowing liquid in the middle of the video, adds visual interest and keeps the viewers engaged.
The video successfully conveys the high-performance nature of CHRYSO Optima 1000. The use of abstract visuals, like the bridge and tunnel structures, represents the advanced technology and unique capabilities of the product. The tone of the video is confident and assured, suggesting a deep understanding of the challenges faced by construction professionals and a commitment to providing innovative solutions. This effective combination of visual design and narrative creates a strong brand presence and drives the video goal to introduce the product and highlight its benefits.
Eurofins SAFER@WORK? is a comprehensive solution that provides businesses with a six-pronged approach to combatting SARS-CoV-2 or COVID-19. The video is designed to demonstrate the effectiveness of Eurofins SAFER@WORK? by highlighting these six areas of focus.
Video Design - The video uses a simple, modern design style, with bold colours and flat illustrations, to create an engaging and informative B2B explainer video. Each of the six areas of focus is showcased with an animation, followed by a concise explanation of the service. This visual storytelling approach effectively communicates the value proposition of Eurofins SAFER@WORK?.
The visual style of the video is simple and impactful. Bold colours like blue, orange, and grey are used to differentiate each service, making it easy for viewers to understand the different components of the solution. Flat illustrations are used throughout the video, ensuring a consistent look and feel, while maintaining a professional tone. The use of a clear and concise narrative, alongside the impactful visuals, helps to engage viewers and reinforce the message that Eurofins SAFER@WORK? is a comprehensive solution that can help businesses get back to work safely.
CHS is a farmer-owned cooperative that provides farmers with the inputs, technology and solutions that help their crops grow. The video is designed to showcase CHS's agricultural expertise and the role they play in connecting farmers to markets around the globe.
Video Design - CHS uses B2B 2D animation to highlight their agricultural expertise. The video is filled with bright colors, simple graphics, and playful imagery that is both engaging and informative. The use of baseball imagery symbolizes the journey of crops from the field to the consumer. The animation's playful and dynamic nature emphasizes the importance of collaboration and efficiency in the agricultural supply chain.
The bright colors, clean graphics, and playful animation style effectively communicate the company's message about the importance of collaboration and innovation in agriculture. CHS's commitment to farmers is highlighted through the use of dynamic imagery that captures the essence of the agricultural process from the field to the market. The tone of the video is optimistic and forward-looking, conveying a sense of confidence and trust in the company's ability to support farmers throughout the entire agricultural journey.
15. Exela Animated B2B Marketing Video - Generate leads effectively
Exela helps businesses embrace a digital-first strategy by leveraging technology to streamline their processes and increase efficiency. The video is designed to showcase how Exela's solutions can transform organizations into leaders in the digital-now era.
Video Design - Exela uses a simple and clean visual style for their animated B2B explainer video. The video uses a minimalist design with flat graphics and clean lines to represent the digital transformation of the business. Gray, blue, and pink are the primary colors used, creating a modern and professional aesthetic. The video transitions smoothly between scenes using animation and visuals, with clean animations that make the video easy to follow.
The design of the video effectively communicates the message of digital transformation and how Exela can help businesses achieve it. The clean and minimalist style creates a professional and engaging tone, making the video appealing to a business audience. The video's overall focus on streamlining business processes and achieving growth underscores the benefits of digital transformation and highlights Exela's role in helping companies succeed.
What We Can Learn
Create a visually engaging narrative that showcases the positive transformation your product offers.
Clarivate provides trusted intellectual property data and software to help companies drive innovation. The video is designed to showcase how Clarivate empowers companies to unlock their IP's full potential.
Video Design - Animated B2B Storytelling is the video style of choice for Clarivate. This video features stunning visuals and rich animations that help to bring the company's message to life. The video begins with a captivating image of a car factory and transitions to a close-up shot of a DNA strand. These visuals help to capture the attention of viewers and convey the idea that Clarivate's services can help companies to unlock the full potential of their IP.
The visual design of the video, paired with strategic storytelling elements, effectively communicates the video's objective. This video encourages viewers to consider how Clarivate can help them to achieve their goals. The tone of the video is professional and upbeat, reflecting the confidence and innovation that Clarivate brings to the world's most innovative companies.
What We Can Learn
Craft a narrative arc that mirrors your customer's journey, creating a lasting impression.
FieldRoutes automates business processes and saves time and money. The video is designed to highlight how FieldRoutes can benefit your company.
Video Design - The video starts with a simple illustration that showcases a technician overwhelmed by paperwork and then shows how the platform can automate tasks. It uses a bright color palette and a simple graphic style that is characteristic of a B2B explainer video. The animated visuals highlight the core functionality of the platform, including appointment reminders, service notifications, invoice sending, and payment processing. The video style makes it easy for the viewer to understand and visualize how FieldRoutes can be used.
The video uses a simple style that is easy to understand and engage with. The visuals are bright and friendly, making the video feel approachable and appealing. This makes the video effective in communicating the value of the platform and driving viewers to the call to action.
What We Can Learn
Weave product features into the animation's narrative for seamless understanding.
Deltek is an AI-powered business solution that helps to deliver projects. The video is designed to showcase the company’s ability to generate smart content, predict project success, and facilitate intelligent exploration.
Video Design - This Deltek video is a B2B explainer video that employs the use of simplified graphics, animated lines, and digital elements. It uses vibrant colors and a dark blue background to highlight its AI capability, which helps to ensure that it has a user-friendly interface, and makes it easy to grasp for the viewers.
The video’s visual style successfully emphasizes the capabilities of the product, and its tone is confident and professional. The video is able to drive the viewer to explore the platform further. The narrative style, which uses visuals and a straightforward tone to explain complex AI concepts, appeals to a professional audience and effectively promotes the value proposition of Deltek.
FieldRoutes is a company that provides solutions for automating field service business processes. This particular video is designed to highlight the benefits of using FieldRoutes to automate tasks such as appointment reminders, sending invoices, and service notifications.
Video Design - The video is a simple, clean B2B explainer video using flat design. The use of bright colors like blue and green helps to create a modern and friendly feel. The graphics are clear and easy to understand, and the animation is smooth and engaging.
The video’s minimalist approach, using a muted background and simple graphic design, communicates the core benefit of FieldRoutes: efficient and effective automation. The style creates a sense of trust and professionalism, assuring viewers that the solution is reliable and user-friendly. The video’s tone is optimistic and confident, conveying that FieldRoutes can help businesses streamline their operations and save time and money.
Deposita is a leader in the cash and payment management sphere, and this video is designed to introduce their Protector range of cash deposit solutions.
Video Design - Deposita's animated B2B video uses bold, bright colors and simple graphics that make the video easy to understand and visually engaging. The animated visuals help convey how Deposita's solutions work and explain the benefits of using a Protector device. Each element of the video, including the simplified graphics, the bright colors, and the clear flow of information, works together to enhance the viewer's understanding of the product.
The video's visual style complements the narrative, communicating the security and efficiency of Deposita's Protector range of cash deposit solutions. The video clearly explains the benefits of using the Protector devices for businesses, and it effectively targets the audience that needs solutions for streamlining cash management.
What We Can Learn
Illustrate your product's impact with clear, fast-paced visuals to grab attention and boost engagement.
Financely is a trade and project finance aggregator that helps businesses get the funding they need. This animated video is designed to highlight the different aspects that are involved in obtaining finance and showcase how Financely can assist businesses in achieving their goals.
Video Design - Financely uses a simple, clean design style in this Animated B2B promotional video. The video features flat illustrations with bright colors. The use of icons and simple text provides a clean and easy to understand visual experience for the viewer, making it ideal for a B2B audience.
The visual style of the video complements the narrative by conveying the complex process of obtaining finance in a simple and understandable way. This use of clear visuals and concise text allows the viewer to grasp the important aspects of securing capital quickly and effectively, ultimately driving the video’s goal of informing the viewer of the services offered by Financely.
What We Can Learn
Keep it concise. a short, impactful video is more memorable.
Exela helps companies adopt a digital first mindset and put technology at the core of their strategy. The video is designed to demonstrate how this new mindset and strategy can help companies grow and thrive in the digital age.
Video Design - The video uses a minimalistic and clean design style with flat vector graphics. This is typical of B2B company videos which want to look professional and credible. The animation is simple, yet effective, focusing on key ideas and concepts related to digital transformation. The use of colors, like blue and grey, reinforce the modern and digital feel of the company and its solutions.
The animation style combined with the clean design, effectively communicate the message of transformation that Exela is providing. The video’s visuals, along with the narrative, highlight how technology can help companies streamline their processes and free up valuable resources. The overall tone of the video is encouraging and inspiring, creating a sense of possibility and opportunity for viewers.
nVent is a company that helps businesses innovate and evolve in the energy sector. This video is designed to showcase the company's innovative approach to AC combiner solar solutions, explaining how their products work together to deliver resilient and reliable energy.
Video Design - nVent's B2B video design uses a minimalist style. The video utilizes a simple and visually engaging combination of white, yellow and red. The yellow circle acts like an element for cohesion, showing how nVent's products bring various teams together for successful innovation. The graphic design of the squares and the circle shows how nVent helps companies achieve their goals through effective communication and a focused development cycle.
The video's visual style effectively communicates the company's approach. The clean design and animation clearly illustrate the problems businesses face when attempting to innovate. The use of color and motion creates a sense of urgency, demonstrating how nVent's products and solutions help teams stay focused and productive. This ultimately drives the video's goal of showing the value of nVent's products for achieving successful innovation in renewable energy solutions. The video's tone is professional and informative, making it suitable for nVent's business audience.
IES is a secure, cost-effective and easy to use online project management system to streamline, manage and automate the certification process for BREEAM, LEED and Code for Sustainable Homes assessments. The video is designed to showcase how this system can be used by architects, engineers, and construction professionals.
Video Design - The video starts with a laptop screen showing a variety of graphs and charts, all related to the BREEAM, LEED and Code for Sustainable Homes assessments. This style of visual design is often seen in B2B sales videos and helps communicate the software's ability to organize and analyze data.
The video uses a minimalist aesthetic with bright colors and simple graphics. The animation style of the video is clean and modern, highlighting the digital nature of the product. This helps viewers easily understand the software's features, and communicates the product's value. The overall tone of the video is professional and informative, appealing to the target audience. The animation of the hand selecting credits further emphasizes the user-friendly interface of IES and drives the video's goal to showcase the software's user interface.
OpenWay's Way4 Wallet is a digital wallet software platform designed to help enterprises and service providers. This video is designed to help you understand how to quickly download the Way4 Wallet application and start using it.
Video Design - This animated B2B marketing video utilizes a bright and clean visual design. The animation is simple yet effective and shows the process of downloading the application, registering, and using the Way4 wallet. Circles, squares, and triangles in multiple vibrant colors are used to emphasize every step of the process with clear animation.
The visual design of the video is bright and energetic. The graphics and elements in the video are clean and easy to understand which drives the user to take action quickly. The video highlights the ease of use and accessibility of the platform for the audience. The simple steps and clear instructions in the video are combined with the bright color palette and engaging animations, creating a positive tone for the user.
Kin and Carta is helping companies build enterprise commerce solutions. The video is designed to explain how Kin and Carta's API-first cloud-based solution helps companies create more dynamic and flexible digital storefronts.
Video Design - The video uses a B2B Animated video style that is clear, concise, and visually engaging. The video is presented in a simple, flat design that is easy to follow, with minimal text and graphics. The animations are simple yet effective. The graphics are bold and clean, which are typical design elements of a B2B Animated video.
The visual style clearly communicates the message of the video. The video shows how traditional enterprise commerce solutions are rigid, inflexible, and slow to adapt. It then introduces Kin and Carta's solution as a way to overcome these limitations. The video is designed to capture attention and create a sense of urgency by showing the problems that companies face with traditional solutions. The video is visually engaging and clearly conveys the message to a relevant audience.
SCIEX is a company that provides software for the life sciences industry. This video is designed to highlight their software platform and its benefits.
Video Design - The video is designed with vibrant neon green lights, featuring digital graphics and animated elements like hexagons and particles. The theme is futuristic, representing modern scientific innovation and the power of software in transforming the life sciences industry. This is a great example of B2B video branding, as it effectively communicates SCIEX’s vision for the future of scientific research, attracting potential clients.
The combination of clean animation, dark background, and the use of geometric shapes creates a visually engaging and professional atmosphere. The neon green color helps to draw attention and emphasizes the digital nature of SCIEX OS software. The animated elements add an element of dynamism and energy to the video, making it more engaging for the audience. SCIEX OS software, which is the core engine of SCIEX innovations, is showcased as a powerful tool that allows users to access a new depth of information at their fingertips. The video's futuristic style effectively communicates the company's message about innovation and progress in the life sciences industry.
What We Can Learn
Let your animation tell a story, making your product relatable.
Miro is a strategic design and innovation company that focuses on helping world-class organizations design products, experiences, and business models for a brighter tomorrow. This video is designed to showcase Miro's capabilities in the renewable energy sector.
Video Design - The video uses a minimalist design style, featuring a clean white background and simple 3D models. The video focuses on the enclosure and the components it holds, and it effectively highlights the product's key features and benefits. The use of red arrows and text boxes adds a sense of clarity and professionalism to the B2B video content.
The visual style of the video effectively communicates Miro's objective of showcasing their advanced enclosure and components. The use of a minimalist design style conveys a sense of professionalism and trust. This is enhanced by the clean and simple animation, and the use of clear and concise text boxes to highlight key features, making the video engaging and informative.
Software House is promoting their powerful, cyber-hardened IP edge device for reliable localized access control decision making. The video is designed to highlight the device's features, benefits, and reliability.
Video Design - This is an animated B2B video, focusing on the device’s features. The video starts with a 3D model of a building, then transitions to close-up shots of the access control device. The graphics are high-quality and the animations are smooth. The use of 3D models helps visualize the device's impact on buildings and its applicability for security.
The video uses a simple yet professional design style. This tone effectively communicates the product's value proposition by highlighting its reliability, security, and capability. The visual style of the video is effective in communicating the message to its target audience of security professionals.
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The video is designed to showcase the benefits of Motive's fleet management and enterprise fleet management solutions.
Video Design - The video utilizes a clean and modern style with vibrant color schemes. The animation is smooth and engaging, with graphics that are clear and easy to understand. The video uses icons and illustrations to represent different aspects of Motive's solutions. The overall look and feel is professional and sophisticated, conveying the reliability and effectiveness of the product.
The video effectively communicates the value proposition of Motive's solutions through a combination of visuals and text. The animation highlights the diverse functions and features offered by Motive's platform, emphasizing automation and efficiency. The clean and minimalist design creates a sense of trustworthiness and dependability, aligning with the core values of Motive. The overall tone of the video is professional and reassuring, indicating a commitment to delivering reliable and innovative fleet management solutions.
Strol is a company that provides solutions for home improvement problems. This particular animated video is designed to highlight Pebblelock, a solution for unstable pebble paths.
Video Design - This Animated B2B promotional video uses simple graphics to present the problem and solution of Pebblelock. The video starts with a depiction of a typical home scenario, a green bin with wheels, moving over a loose pebble path. This is followed by a close-up shot of the pebbles moving as the bin rolls over them. The video then transitions to a 3D model of Pebblelock, a product that helps lock pebbles in place, creating a stable pathway. The graphics in the video are of high quality and depict the product clearly.
The visual style of the video is simple but effective. The use of 3D models helps to showcase the product in detail, while the animated design allows for a playful and engaging tone. The video is able to communicate the benefits of Pebblelock by showcasing the problems associated with loose pebble paths. The video aims to convince the viewer of the need for Pebblelock and encourage them to try it.
Ontra Atlas helps fund managers streamline entity management by organizing data and visualizing relationships. The video is designed to demonstrate the complexity of entity management and showcase how Ontra Atlas simplifies this process.
Video Design - The video utilizes a clear and simple design, making it easy for viewers to understand. It employs a bright, clean, and minimalist color scheme, focusing on the central concept of entity management. Simple icons like envelopes, clock, and money stacks are used to represent the different aspects of this complex process. The use of these icons and a clear, intuitive visual style makes this a strong example of B2B Video Production.
The video uses a clean design and simplified icons to convey the complexity of entity management. The goal of the video is to showcase the value of Ontra Atlas by highlighting the challenges of traditional entity management and how Ontra Atlas can make the process more efficient and effective. The tone of the video is professional and informative, emphasizing the software's ability to streamline the management of critical data and relationships.
TeamViewer is much more than just remote access software. TeamViewer is also a leader in digital workplace solutions. This video is designed to showcase how the company's software can digitize processes across the entire value chain.
Video Design - The B2B animation video uses a clean and modern visual style. It features bright, minimalist colors and simple graphics. The visuals are all 3D, with a focus on isometric illustrations that are easy to understand. The video incorporates various imagery like a globe, software icons, and factory illustrations. These elements emphasize TeamViewer's reach and impact.
The video's visual style effectively communicates the company's message. The simple graphics are used to make complex concepts easy to understand, and the clean and modern design reinforces the company's focus on innovation and efficiency. The video's overall tone is professional and informative, making it a strong promotional piece that can help engage potential customers.
What We Can Learn
Craft a clear narrative arc showcasing your product's value, driving viewer understanding.
Oort is a decentralized data cloud platform designed to maximize privacy and cost savings by integrating global compute and storage resources. The video is designed to introduce the company and highlight its core features.
Video Design - Oort uses Animated B2B Storytelling to illustrate the concept of a decentralized cloud. The video uses a vibrant blue and light blue color scheme, which is associated with reliability, trust, and technology. It features a modern, isometric design style. The animation is smooth and engaging, while simple character illustrations create a relatable experience.
Oort's video clearly communicates its objective through the animation. The interconnected network of users visually reinforces Oort's commitment to data security, creating a sense of trust and confidence. The positive and optimistic tone of the video reinforces the benefits of using Oort. The clear visual design of the video successfully drives the message of a decentralized data cloud, and focuses on the company's core values of privacy and cost savings.
This iiNet video is designed to help customers set up their nbn FTTP connection using a VX220-G2V Modem. The video is meant to guide users through the installation process by providing simple instructions on how to connect the modem.
Video Design - The video uses an engaging animated style with a bright yellow background, providing a minimalist look for a B2B marketing video. The use of simple graphics and animations, along with the voiceover, makes the information clear and concise. It uses a clean design with 3D graphics to show the connection box, modem, and a small house animation.
The visual style communicates the process of setting up the nbn connection. It uses clear animations and simple visual language to highlight the essential steps, which makes it easy for customers to follow the instructions and successfully connect their modem. The video is informative and easy to understand, creating a reassuring and professional tone.
PayPal provides payment processing solutions for large businesses. This video is designed to showcase how PayPal can help these businesses accelerate growth.
Video Design - The video uses bold, bright colors and simple illustrations to create a visually engaging Animated B2B video. The use of white space and flat design adds a modern and professional feel to the video.
The video's visual style effectively communicates the message of collaboration, growth, and partnership. The clean, simple design ensures that the video is easy to understand and memorable. The bright color palette and dynamic graphics create an optimistic and energetic tone that resonates with the target audience. PayPal effectively utilizes these elements to create a compelling video that highlights the benefits of their solutions.
Vexcel provides aerial imaging solutions and the video is designed to showcase its latest product, UltraCam Osprey.
Video Design - The video opens with Vexcel's CEO introducing their new UltraCam Osprey 4.1 oblique camera system, followed by a visually captivating animation of the system's design and operation. The B2B video storytelling utilizes clean animation and graphics to highlight the product's features, creating a compelling narrative. Smooth transitions between animation and live shots of the CEO further enhance the visual appeal, making the video a great example of B2B video storytelling.
The video effectively communicates the product's benefits and functionality with clear and concise animation, demonstrating the technology behind UltraCam Osprey 4.1. The video's professional tone and high-quality graphics, coupled with the CEO's presentation, create a strong impression of Vexcel's expertise and innovation.
What We Can Learn
Animate complex processes simply. viewers grasp the value instantly.
Reflexion is a neuro-fitness training solution designed to improve cognitive skills and athletic performance. This video is designed to showcase how training the eyes improves reaction time, peripheral vision, and decision-making speed.
Video Design - The video features a minimalist visual style with simple white lines on a black background. The visual design is clean, clear, and professional, which makes it an effective B2B Company Video. The style evokes a sense of focus and precision, aligning with the science-based nature of the solution.
The visual design effectively drives the video's goal by highlighting the visual information that is transmitted to the brain, processing it, and translating it into an action. The video's tone is informative and engaging, explaining the science of neuro-fitness training, while maintaining a focus on the benefits for athletes and teams.
Webfleet is a software solution that helps businesses operate vans more efficiently and safely. This animated video is designed to highlight the benefits of using the Webfleet platform, contrasting the manual way of doing vehicle inspections to the digital way using Webfleet.
Video Design - This B2B marketing video uses a simplistic animation style. The visual design of the video is simple and clean, featuring a bright color palette. There is minimal text on screen, making it easy for the viewer to focus on the animation. This video effectively highlights the difference between two van drivers: Kevin and Kay. The video uses this contrasting imagery of both these characters to showcase the power of Webfleet. The video is clearly communicating the benefits of using Webfleet.
The bright, clean and simple style of the video helps communicate the brand's professionalism and reliability, making it easy for viewers to understand the value of Webfleet's solution. The tone of the video is playful yet informational. The use of simple animation and contrasting imagery helps the viewer understand the benefits of using Webfleet, making the video engaging and memorable.
SCALAR is a fleet management solution that leverages artificial intelligence to make real-time decisions and improve fleet efficiency. The video is designed to illustrate the complex challenges of fleet management, like energy management, driver scarcity, and unplanned downtimes.
Video Design - The video utilizes a B2B 2D animation style, showcasing fleet vehicles in stylized 3D renderings, driving along highways. These vehicles are in a simple, low-polygon style, which emphasizes functionality and efficiency. The 3D rendering style lends a futuristic feel to the video and helps drive home the idea of SCALAR's cutting-edge technology.
The visual style of the video effectively communicates the objective of presenting a solution for the complex challenges of fleet management. The use of abstract graphics and bold animations, in a blue color palette, brings a sense of innovation and sophistication to the video, which fits the B2B audience. The overall tone of the video is forward-looking and inspiring. It conveys that SCALAR can help businesses adapt to the increasingly complex world of fleet management.
FAQ
What are the different styles of animation I can use for my B2B promotional video?
Animation styles range from simple 2D to photorealistic 3D, motion graphics, and character animation, each suited to different messaging needs.
What are the typical costs associated with producing a high-quality animated B2B video?
High-quality animated B2B videos typically cost between $1,000 and $6,000, depending on complexity, length, and style. Fixed-fee pricing offers budget predictability.
How long does it typically take to produce an animated B2B video from start to finish?
Typical production timelines range from 3 to 8 weeks, depending on project scope and revisions. Expedited delivery may be possible for urgent projects.
What are the key benefits of using animation for B2B promotion?
Animation clarifies complex information, boosts engagement, and strengthens brand recall, making it ideal for B2B promotion.
How can I ensure the animated video aligns with my overall marketing objectives?
Close collaboration with the production team throughout the process ensures alignment with marketing objectives and target audience.
How can I adapt an existing animated video example to fit my specific company needs?
Adapting existing examples involves incorporating specific branding, messaging, and desired style elements to create a unique video.
What existing assets can I leverage in the video creation process?
Existing logos, product designs, marketing materials, and style guides can be leveraged to streamline production and maintain brand consistency.
What are the best practices for using animation in B2B marketing for my specific industry?
Best practices vary by industry. Research successful examples within your sector and consider factors like target audience and platform.
How can I make my animated video stand out from the competition?
A unique visual style, compelling storytelling, and a clear, concise message help animated videos stand out from the competition.
What are the key considerations for scripting an effective animated B2B video?
Effective scripts focus on a single core message, use clear and concise language, and incorporate a strong call to action.
How can I find a reputable animation studio to work with?
A reputable animation studio should have a proven track record, a diverse portfolio showcasing various styles, and positive client testimonials.
What questions should I ask potential animation studios before hiring them?
Inquire about the studio's production process, pricing structure, revision policy, client communication methods, and experience in your specific industry.
What are the different animation techniques (2D, 3D, motion graphics) and their respective advantages?
2D animation is cost-effective for explainer videos. 3D offers realism for product demos. Motion graphics enhance data visualization and branding.
What are some common mistakes to avoid when creating an animated B2B video?
Avoid overly complex visuals, unclear messaging, inconsistent branding, and neglecting sound design, which can detract from the video's effectiveness.
How can I repurpose my animated video across different marketing channels?
Repurpose your video across various marketing channels, including social media, website landing pages, email campaigns, and presentations, to maximize reach and ROI.
How to plan and optimize Animated B2B promotional videos?
Visual Storytelling: "The enemy of art is the absence of limitations." - Orson Welles, Filmmaker. Advids leverages creative constraints to enhance storytelling. For a healthcare client, we used a limited color palette and simple character design in an animated video to explain a complex medical procedure, leading to improved patient understanding and reduced anxiety pre-surgery.
Actionable: Use visual constraints to focus the narrative and enhance message clarity.
Human-Centered Design: "Form follows emotion." - Hartmut Esslinger, Founder, frog design. Advids prioritizes emotional resonance in design. For a manufacturing client, we created an animated video showcasing the human element behind their industrial processes, resulting in stronger brand affinity and increased investor interest.
Actionable: Design with empathy, considering the emotional impact on the target audience.
Brand Clarity: "Logos should be timeless, memorable, and simple." - Sagi Haviv, Designer, Partner, Chermayeff & Geismar & Haviv. Advids applies this principle to all aspects of video production. For a retail client, we ensured consistent brand messaging and visual identity throughout their animated promotional video, strengthening brand recognition and driving sales.
Actionable: Maintain consistent brand identity across all video elements for maximum impact.
Iterative Prototyping: "The best way to predict the future is to invent it." - Jake Knapp, Design Sprint & Innovation Expert. Advids utilizes a rapid prototyping approach. For a technology client, we created multiple animated video iterations, testing each version with target audiences to optimize engagement and conversion rates.
Actionable: Test and iterate video concepts with target audiences to refine messaging and maximize impact.
Meaningful Connection: "Good product management is about saying no and prioritizing." - Julie Zhou, Management Expert. Advids understands the importance of focus. For a non-profit client, we created a concise and impactful animated video highlighting their core mission, resulting in increased donations and volunteer applications.
Actionable: Prioritize key messages and eliminate unnecessary elements for maximum clarity.
Why Advids for Animated B2B promotional video?
At Advids, we create high-quality, original Animated B2B promotional videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of B2B video effectiveness. Over 270 of these projects have been specifically Animated B2B promotional videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated B2B promotional videos. Customized Animated B2B promotional video Solutions: Whether you need explainer videos, character animations, or other Animated B2B promotional video styles, we tailor each project to your brand and audience.
The Power of Animated Storytelling:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Animated B2B promotional video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Animated B2B promotional video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated B2B promotional video?
An animated B2B promotional video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are designed to capture attention, simplify complex information, and drive conversions. They are often used to introduce new products, explain features, demonstrate benefits, and build brand awareness.
Animated B2B promotional videos are a versatile tool that can be used in a variety of ways. They can be shared on social media, websites, email marketing campaigns, and even at trade shows. They can also be used to create engaging onboarding tutorials, explain product features, or offer customer support.
What do top Animated B2B promotional videos have in common?
Engaging visuals - Visually appealing and captivating.
Clear narrative - Concise and easy to understand.
Call to action - Encourages viewers to take action.
Target audience - Tailored to the specific audience.
Brand identity - Reflects the brand's personality.
Animated characters - Personify the brand or product.
Motion graphics - Add visual interest and dynamism.
Whiteboard animation - Simple and effective for explaining concepts.
Mixed media - Combines animation with live-action footage.
Product demos - Showcases the product's features and benefits.
Data visualization - Presents complex data in an engaging way.
Customer testimonials - Builds trust and credibility.
What makes Animated B2B promotional video effective?
Exceptional Animated B2B promotional videos are driven by a clear understanding of the target audience and their needs. They aim to create engaging content that resonates with viewers, captures their attention, and leaves a lasting impression.
Methodical Animated B2B promotional videos are designed to simplify complex information, making it easy for viewers to understand and retain. They use a combination of visuals, sound, and storytelling to create a compelling narrative that drives viewers to take action.
How long should your Animated B2B promotional video be?
Comprehensive Animated B2B promotional videos are designed to be concise and to the point, capturing the viewer's attention within the first few seconds. The ideal length will vary depending on the specific message and target audience.
Strategic Animated B2B promotional videos aim to deliver the key message and call to action within a short timeframe, keeping viewers engaged and interested. The goal is to create a video that is informative, engaging, and memorable, without being overly long or tedious.
What is the primary message of the video?
What is the target audience's attention span?
What is the desired call to action?
How much information needs to be conveyed?
What is the video's intended platform?
What is the overall budget for the video?
What is the video's production timeline?
How to create Animated B2B promotional videos?
Comprehensive Animated B2B promotional video creation involves a collaborative process that brings together creative talent, technical expertise, and a deep understanding of the target audience.
Methodical Animated B2B promotional video creation aims to deliver a high-quality video that meets the client's objectives and resonates with the target audience. The process involves careful planning, scripting, design, animation, and post-production.
Define the target audience and their needs.
Develop a clear and concise message.
Create a compelling script and storyboard.
Choose the right animation style and software.
Design engaging visuals and characters.
Record voiceover and sound effects.
Edit and refine the video.
Add music and sound effects.
Optimize the video for different platforms.
Promote the video on social media and other channels.
How animated B2B promotional video examples are curated?
We dove deep into animated B2B promotional videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated B2B promotional videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B marketing objectives (lead generation, demo requests, etc.). 7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated B2B promotional video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
